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J I I9IS

To Make the Screen a Greater Power in Education and Business

REELiD

m a e*m 31 N E

/5 Cents a Copy

JANUARY, 1919 One Dollar a Year

«Ten times the §rip of
an average photoplay^ Motion

&m. Pictur<

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REEL and SLIDE

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Let I TlMm^,'^^PFi, BrinS Moving Pictures

The

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TRADE

FIREPROOF MAGAZINES WITH
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(""motor speed control

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
=PR0JECT0R=

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS —rigidity— eliminating
trouble in operation.

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ing all danger.

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gLet Us Tell You More About the
UNISCOPE— Write Us Today

UNISCOPE COMPANY

SOO So. Peoria Street .

Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

jfff I hold that one cannot rely on speech alone to make himself under-
m stood or to gain and hold attention. A dramatic supplement is needed.

W j It is better to supplement whenever possible with pictures which show

^1 the right and wrong way; diagrams are more convincing than words
and pictures are more convincing than diagrams. The ideal presen-
tation of a subject is one in which every subdivision is pictured and the words
are used only to connect them."

—JOHN H. PATTERSON.

(National Cash Register Co.)

Lyne S. Metcalfe, Editor

CONTENTS

PAGE

Editorials 3-4

With the Reel Observer— By Henry McMahon 5

Outdoor Pictures 6

Policy Standards of Review Board 7

Building a Film Story on Pig Iron — By J. R. More-
head, Rogers, Brown & Co., Cincinnati 9

Ottawa, 111., Library Shows Films for the Juveniles 10
Routing vs. Direct to Slide User Plan— By Alfred W.
Abrams, New York State Department of Educa-
tion U

Ad Slides — Good and Bad — By Jonas Howard 12

Motion Pictures Ideal Medium for Resort Adver-
tising— By E. J. Clary 1>2

Canada Teaches Farmers with Films — By J. Cameron

Secord 13

Wants of Soldiers Indicate Future Ideals of Screen
— By Edward L. Hyman, Director, Picture Divi-
sion, Commission on Training Camp Activities.... 14
Sales-Scenario That Grips and "Sells" — By E. J.

Clary 15

"Maybe Stone Has It," Oddest Shop in the World of
Films— By H. M. Brice 16

PAGE

Y. M. C. A. Department of Pictures Gets New Sub-
jects 16

Sees Need for Reissue Plan to Aid School Picture

Programs 16

Animated Diagrams Teach Mechanics — By E. Dean

Parmelee 17

Here and There 18

Taking the Cinema to Mill and Shop — By George J.
Zehrung, Secretary, Industrial Department Inter-
national Committee of Young Men's Christian As-
sociations 19

Film Best Trail Blazer for U. S. Industries Abroad

— By Orrin G. Cocks 20

Evolution of Film Projection Booth — By F. H. Rich-
ardson 21

Slides 22

?— ASK US— ? 22

Non-inflammable Film — How and When?— By H. A.

De Vry 23

Proj ection 26

Other Fellow's Idea 27

Productions Worth While 28-40

Where to Rent the Films — List of Exchanges 29

Screen Advertisers' Association Page 30

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT

Uniscope Company 1

Nicholas Power Co 31

United Theater Equipment Co 34

Victor Animatograph Co 36

Argus Enterprises, Inc 35

Joseph Hawkes 35

Universal Motor Co 34

Beseler Lantern Slide Co 36

Mcintosh Stereopticon Co 38

Excelsior Illustrating Co 40

Thomas J. Owen 41

Blakely Printing Co 47

Autopticon Co 43

Atlas Educational Film Co 46

Filmgraphs, Inc 47

Arthur E. Curtis 44

De Vry Corporation 48

page Pathescope Co. of America.

page
.. 42

FILM PRODUCERS AND
DISTRIBUTORS

Baumer Films, Inc (Back cover)

Robertson Cole Co... (Inside front cover)

Camel Film Co 33

Films of Business Corporation 36

Argus Enterprises, Inc 35

"Maybe Stone Has It" 36

Cosmofotofilm Co 36

Diamond Film Co 38

Pittsburgh Commercial Motion Picture

Co 40

Exhibitors' Booking Agency 45

Leggett-Gruen Corporation 43

Atlas Educational Film Co 46

page

Filmgraphs, Inc 43

Arthur E. Curtis 41

Educational Films Corporation 39

Argus Laboratories 44

Universal Film Mfg. Co. (Inside back cover)

Pathescope Company of America 42

SLIDES

Keene Sample Case Co 32

Victor Animatograph Co 36

Argus Enterprises, Inc 35

Joseph Hawkes 36

Beseler Lantern Slide Co 34

Mcintosh Stereopticon Co 38

Excelsior Illustrating Co 45

Thomas J. Owen 46

Autopticon Co 43

Filmgraphs, Inc 47

Classified Page 37

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Market
street, Chicago, 111. Phone Wabash 912. Subscription price: 15 cents per copy, $1.00 per year, postpaid, in
the United States and possessions; Canada, $2.50.
Edward F. Hamm, President. William Eastman, Vice-President. William C. Tyler, Treasurer.

(Cjpyrlfkt, 1918)

X

1d==p

EDrTODlAUS

The Teacher at the Film Exchange

x/?

A WELL-KNOWN instructor in a college of the
Middle West recently wrote a letter to the
editor of this magazine complaining against his
treatment at certain film exchanges where he had called
to rent reels. Upon his first call he was treated dis-
courteously. On his second call he felt that he had
been insulted. It was more than apparent that the
exchange "did not want his business."

This man is the principal of a big high school. He
has bought and operates a standard moving picture
projector of the kind found in our best theaters. He
is an experienced operator. His audiences vary be-
tween 200 and 700 people. He is, to all intents and
purposes, an "exhibitor" — with money to spend ; he
asked for no favors beyond the privilege of examining
a certain photodrarria which he believed, from the
title, might augment a course in literary study then
being conducted in his school.

The gentleman at the exchange said he "didn't have
time to bother with schools." He treated the instructor
as an interloper — as an unwelcome visitor.

Happily for the institutions who are buying pro-
jectors, exchanges conducted on this narrow-minded
basis are not the rule. With that ignorance that perme-
ates so many branches of this most wonderful in-
dustry, there are exchange men as there are producers,
who are sound asleep to the fact that the institution's
money is as good as that of the theater man. But their
ranks are being thinned out. With thousands of first-
class projectors installed in churches and schools from
coast to coast, the film producers are beginning to
realize that these machines call for films and that there
is many a welcome dollar waiting for those who are
enterprising enough to make a play for the patronage.

Reel and Slide magazine has taken upon itself the
introduction of the institution to the exchange man as
a good customer. This customer has needs unlike
those of the commercial theater man. But, because
they are unlike is no indication that they are more
difficult to fill. On the contrary, they are more easily
fulfilled. The educator asks very little of the pro-
ducer or the exchange man. He does not object to
the length of time the film has been on the market.
He knows or cares nothing about "first runs." He
merely feels it incumbent upon himself to judge the
productions he rents by certain ethical standards,
which, after all, is the main reason why he finds him-
self renting films at all.

Producers and exchange men who find subjects of
an instructive nature upon their shelves certainly will
not maintain that the theater demand for this kind of
pictures is so great that the schools cannot hope to be
served. Certainly the school is ready to pay a price as
high at least as that of the small theater man, who
often falls into the "dollar a reel" class because he
persistently refuses to exhibit a wholesome program
and flagrantly flouts public taste and public morals.

There seems to be in some quarters a deep-rooted

3

prejudice against serving anybody but the exhibitor
with a glittering theater front and a red and yellow
poster on his wall. Anybody else gets scant courtesy.
Perhaps all this would be vastly different if the dis-
tributors of moving picture films took the trouble to
find out how many thousands of projectors are being
sold to institutions and had vision and business acu-
men enough to know that moving picture machines
can only be used for a single purpose — showing pic-
tures.

Perhaps if they realized that thousands of reels with
literary value or with instructional or clean entertain-
ment features, which long ago took in the last dollar
the theater man was willing to give, could enter upon
a new period of earning power in the institutions of the
country, the lot of the film-using instructor would be
easier.

Reel and Slide magazine feels that its duty to its
readers is only half done until it creates an attitude of
co-operation between the producer, the middleman and
the school. Measures have been taken to accomplish
this purpose. The readers of this magazine represent
a large source of revenue for any film company with
suitable subjects, willing to make some honest effort
to study their wants. True, at the present time, the
institutional field is and can only be supplementary to
the main business of supplying the commercial theater.
But no one will claim that the film industry today is in
a position to turn real business away from its doors.
It is simply ignorance, inefficiency and neglect that
maintains this preposterous condition.

We earnestly request that readers notify the editorial
department of Reel and Slide when they experience
gross inattention on the part of the middleman from
whom they endeavor to rent films.

We should also like to know of exchange men who
appreciate school and church business and who are
ready to give the instructor a fair opportunity to rent
the pictures he desires.

Standards of Censorship

IN this number appears the first installment of a
detailed description of the standards of practice of
the National Board of Review of Motion Pictures.
This body passes on practically every production re-
leased in the United States. Its members have striven
for better pictures. Its standards are the result of
many years of actual censorship. They offer an ex-
cellent gauge for the minister or teacher who finds him-
self called upon to select films that will have no harm-
ful influence. In printing this series of articles, we
believe that we are putting a most valuable document
before our readers. It will give them a practical and
intelligent guide to the pictures and will enable them
to judge and reason without prejudice, but with safety
to their sense of responsibility.

REEL and SLIDE

Outside Influences

PROBABLY the leaders of the film industry never
would have, alone, recognized the value of the
moving picture in any other way than as enter-
tainment. Enterprising leaders in many walks of life,
educators, social workers, ministers and advertising
men bought the first industrial and educational pic-
tures; the film men did not sell them. Once the pace
was set, certain producers saw their chance and pre-
pared to fill the demand. It is true that no man can
see the full possibilities of his work, because he is on
the inside. His view is apt to be narrow.

Advertising Slides

REEL AND SLIDE magazine believes that there
is much to be desired in improving the quality
of advertising lantern slides. They have been
getting worse and worse. Any medium used in the
huge quantities that these slides are used in is worthy
of attention. Consequently the new department —
"Ad Slides — Good and Bad" — should be welcomed by
the slide maker as well as the slide user.

Peace Meet—In Pictures

THE great peace meet in France will be filmed,
we are informed, by the Creel Bureau, for pres-
entation in the Official Review. The surrender
of the German fleet was filmed in detail ; camera men
have their place in President Wilson's party. What a
wonderful thing it is to perpetuate these great events
in living pictures which will thrill as well as instruct
the pupil of two generations hence ! What if we could
see a movie today of the Congress of Vienna or of the
meeting between Bismarck and the French Ministers

at Versailles !

* * *

Editing the Ad Film

IN producing an ad film of any kind, the producer
succeeds as much by reason of the material he
eliminates as by the material that he uses.
Editing calls for fine judgment in arranging and cutting
scenes. In nearly every scene there is more or less
unnecessary action which may be eliminated in the
cutting room. Very often the camera operator cannot
realize this until he has seen the print on the screen.
It is unnecessary to show a truck full of pig iron
swinging into the scene from a distant point, when the
point to be emphasized occurs in the immediate fore-
ground. Cut the film so that the truck appears a hun-
dred feet away ; the imagination of the audience, to-
gether with the track, winding off into the distance,
will do the rest.

Films in Libraries

"W

HEN in doubt, go to a library." The pub-
lic library has become so widespread in its

ministrations, and its directors have done
so much to encourage the use of its resources in every
possible direction, that it might very well phrase its
invitation to the public in those words. The librarian,

seeking, like the news editor, to keep abreast of public

demand, has become interested in the motion picture.

Library periodicals publish lists of pictures which are

based on books for the use of patrons of the library.

These lists, which are prepared by the National Board

of Review, are also sent to certain libraries on request.

The motion picture machine, itself, has come into the

library. Cultural pictures are shown, dramatic, travel,

agricultural, scientific, social, and those which can be

used profitably in connection with the story-telling

hours for children. The current event club can find

here an opportunity to gain visual interpretation of

current events through the news weekly. The narrow

band of film may become a straight path leading from

a lower to a higher cultural plane.

* * *

In New England

IT is interesting to note the ever-increasing interest
on the part of the public toward the moving-pic-
ture art aside from its purely entertainment
function. The more persistently that people outside of
the industry busy themselves in making the screen
better and more useful, the sooner may we expect im-
provements in our commercial programs in the theaters.
A report comes to this office from two New England
towns which is interesting and significant. Read it :

"The fresh interest of the public in the subject of
motion pictures following the war was indicated at two
meetings held recently in Danielson, Conn., and Wor-
cester, Mass. The former was held in the High School
building of the town under the auspices of the Kill-
ingly Woman's Club, while the latter meeting, which
took place in the Free Public Library building, was
called by the Worcester Board of Review of Motion
Pictures, composed of forty-nine representatives of
civic and social organizations of the city.

"Both of these meetings were addressed by Orrin
G. Cocks, advisory secretary of the National Board of
Review. At the former, the subjects discussed were,
the importance of the motion picture in connection
with the war, the advances made in the motion-picture
art, and the use of selected motion pictures for young
people. Questions were asked regarding the possibility
of greater co-operation with the exhibitor in connection
with 'family nights' and the use of pictures considered
particularly suitable for young people.

"The Worcester Board of Review of Motion Pictures,
purely voluntary in its organization, works in co-opera-
tion with the National Board and the city officials. At
the meeting great interest was shown in the marked
developments of the motion picture in the course of
the last three years and the patriotic service of the
motion-picture industry. The discussion which fol-
lowed the address centered around parental respon-
sibility in the attendance of young people at motion-
picture exhibitions, the opportunities for the larger use
of educational pictures, and the possibility of extended
family programs. The audience appeared to appreciate
the impracticability of state action as a means of regu-
lating the motion-picture industry, supporting rather
the opinion that a volunteer review of pictures on a
national basis, such as is conducted by the National
Board, was more suitable in a democracy."

Serious consideration of the moving picture industry
by the public and those interested in public welfare is
an excellent sign. A sympathetic attitude is found in
most quarters. The industry is no better and no worse
than any other in which all types of individuals are
to be found. It cannot be expected to reform itself —
aid must come from outside.

REEL and SLIDE

WITH
THE

REEL OBSERVER

By Henry MacMahon
(Special Correspondence of Reel and Slide Magazine.)

NEW YORK.— Quite the most inter-
esting event of the month has been the
completion and showing of the Educa-
tional Film Corporation's six-reel feat-
ure, "The Key to Power." To get some
accurate results off this, I started a
questionnaire of the reviewers. All of
them said it was better than a program
picture. Nine out of ten thought there
was just enough story and just enough
coal. One of them, however, thought
there was too much story and too little
coal. Without exception, they said the
acting was excellent, the direction skill-
ful, the dramatic interest strong, the
suspense well maintained, and the cen-
tral theme carried throughout and de-
livered with a "punch." The only ob-
jector to any part of the film was a shrewd critic who thought the
exposition somewhat slow, and at whose suggestion 400 feet was
put out of the opening reels.

Why this elaborate analysis and tabulation of one picture?
Because it is a different kind of picture. If memory serves right,
"The Key to Power" is the first original screen entertainment of
its length to be founded on a big instructive idea, the same being
worked out regardless of sensationalism and with a due regard
to the requirement of truth. Of course, the novel with a pur-
pose and the drama with a purpose have long been firmly estab-
lished in literature and upon the stage. But it has not been so
with the picture screen. Important themes have indeed been
used — yes, many of them. But the method employed in their
treatment has not effected the nice balance of art and purpose
that characterized, for instance, Kingsley's "Alton Locks" or
Ibsen's "A Doll House" or Shaw's "Widowers' Houses" or
Tolstoi's "Redemption." The purposeful films therefore have
had an exceedingly limited circulation, and they have failed
to touch the great heart of humanity. The best test of "The Key
to Power" is to tell the story in a few words.

* * *

ON the eve of America's entry into war a young army captain
is plighted to a beautiful girl, and before them is every
prospect of happiness. His father is mortally hurt in an
automobile accident. At his dying father's request, he promises
to resign his captaincy and to carry on his father's life work.
This consists of the somewhat prosaic job of getting the coal
out of the mines. But strange events are happening in the erst-
while peaceful district. Agents of the Kaiser are about, sowing
dissension and disaffection. The president of the railroad com-
pany refuses freight cars to transport the coal. Mining stops
altogether, or limps lamely on half-time. It is even suspected that
the death of the old operator had been plotted by influences
hostile to America. But the young man grits his teeth and "car-
ries on." The high-spirited girl who had loved him jilts him
on his claiming exemption from the draft. Making the cut more
unkind, she becomes engaged to the profiteering railroader's son,
a soldier destined to the wars.

Balked by the railroad president, the hero appeals to Wash-
ington for Federal control of rails. He obtains Fuel Administrator
Garfield's promise that cars shall be furnished. The Hun
emissaries, seeing control of the district slipping away from them,
essay desperate tactics. Their plan, briefly, is to wreck the cen-
tral power house of the valley, thereby putting twenty mines out
of commission, while their gangs of terrorists use the axe and
the torch throughout the entire valley. The first half of the plot
succeeds temporarily, Bruce, the hero, rescuing with difficulty the
girl's little brother, who had been trapped in one of the mines.
But in the end the gangsters are defeated and rounded up by
a company of government cavalry ; the girl, who had been cap-
tured by the rioters, is saved, and the iniquity of the disloyalists
is laid bare.

The stoppage of coal production had been engineered by an
agent of von Bernstorff's. This man had found a ready tool in

the railway president. The latter, ignorant of the deeper plot,
had thought only to force the sell-out of the mines and reap mil-
lions from a coal monopoly. The profiteer's son, now learning for
the first time of his father's guilt in curtailing coal production,
withdraws his claims to the girl's hand. Bruce, the man who
carried on and got out the coal for America and the Allies, is
happily united to her.

This meager summary shows a story that stands up regard-
less of the subject. You, a casual spectator, may naturally and
reasonably balk at the dramatization of a coal mine — you may
very well feel that such a subject might not amuse you. But put
the conflict of wills and the struggle of personalities into a tale
of mining environment — view the stirring, significant events in
the Alleghenies in the light of romance — and you, the spectator,
will be reached by the human appeal. E. Lloyd Sheldon and
Caroline Gentry, the authors of the story, went after the human
interest, the dramatic interest, and William Parke, the veteran
director and stage expert, has realized their idea. Obviously,
"The Key to Power" is not an industrial to serve the pupils of
a College of Mining as a visual textbook. It is rather a semi-
educational, a film-with-a-purpose that will interest everybody.
Over and above the entertainment, there are two big themes incul-
cated: (1) the supreme importance of coal, the key to power, as
the basis of civilization; (2) the superb American patriotism of
the heroes over there, the personnel of operators, mine foremen
and mine workers who kept the fires burning whereby Democracy
won the world.

sj: sje sj(

THE big scenes were all made in the mining fields of West
Virginia, including many shots of the characteristic opera-
tions of the industry and also a striking allegory of the
original discovery of coal combined with a majestic representa-
tion of its function in modern life. The cast employed was of
a high professional excellence. Among so many good ones com-
parison may seem invidious, but the work of Hugh Thompson and
Claire Adams as the hero and heroine, Frazier Nounnan as the
girl's "kid" brother, George Pauncefort as von Bernstorff, Stephen
Grattan as his agent, and J. H. Gilmour as a retired army man,
certainly deserve special commendation.

Lastly, no part of the story was skimped or scamped as re-
gards art expense. When the body of the film trade press char-
acterize this first feature produced by Educational Films Corpora-
tion as "better than a program picture," it means that the so-called
film of purpose is an assured success. I advise all makers and
users of educationals and industrials to look at it, for it is hardly
too much to say that it inaugurates a new era.

Speaking of historical films, I heard of one recently that
should cause considerable discussion. The picture referred to—
a spectacular ten-reeler — deals with the German Revolution of
1848, and the hero is a character modeled somewhat on Carl
Schurz. I shall tell the readers of Reel and Slide more about
this in a subsequent letter, but meantime let me point out that
post-bellum issues are bringing forward many new angles of his-
torical and contemporary events to be handled by alert picture pro-
ducers. Among the themes already treated or about to be treated
are democracv in Europe, the rise of Bolshevism, the ravages of
social evil, the dramas of the small nations (particularly the
Balkans, Palestine and Armenia), and the capital-and-labor prob-
lem here and abroad.

Many of the hurried treatments, it is true, may not rise much
above the level of journalism. Yet a lot of good, legitimate, his-
torical stuff will be made, giving the school editor his valued op-
portunity of cull scenes of permanent worth for his new-fashioned
"textbooks."

Here's a suggestion to educators in this connection: Why
not prepare monthly lists of instructive current films, announce
them in the schoolrooms, and credit pupils with attendance upon
them, occasionally also assigning them as English composition
subjects? For a good many years now the best newspapers have
been used in classroom as Current Events study. Journals like
the New York Times, the Chicago Tribune, the Springfield Re-
publican, the Literary Digest, are models of correct form and
compact narration. The pupil who studies them with the right
teacher-inspiration acquires a taste for accuracy and sound read-
ing, and his mental horizon is broader than that of the pupil lim-
ited to the storied lore of the past.

REEL and SLIDE

"Outdoor" Pictures

{Produced by Rolhacker — Released through Exhibitor's Mutual)

Glimpse of "Jackson Hole,'' from the Rothacker Outdoor scenic production, "Bad Men and Good Scenery."

SCENERY and travel and still more
scenery and travel, is^the cry of the
— daj in the motion picture industry.
Good scenics have proved to be a success —
a success commercially as well as a success
from the standpoint of art and public taste.
The Rothacker Film Mfg. Company, of
Chicago, is regularly releasing a notable
addition to the screen in its Rothacker
Cutdoor series, scenes from two of which
appear on this page.

The Rothacker camera men are being
dispatched to the far corners of the world
for material, the pictures consisting not
only of visualizations of beautiful works
of nature but interesting and curious
customs of those children of nature who
yet spurn the apartment house and live
in the great outdoors.

The movie has captured the ceremonies and innermost lives of the American

Indians. From "Blackfeet and Flatheads," one of the

Rothacker Outdoor series.

©CI.842645 5

M ACAZINE

VOL. II

JANUARY, 1919

NO. 1

Policy Standards of Review Board

What Has Been Learned in a Decade of Practical Censorship by National Body
Ideas of Value to Educators and Ministers in Selection of Pictures for Own Use

(Reel and Slide magazine herewith begins publication of a
series of special articles, outlining, in detail, the standards of
policy of the National Board of Review of Motion Pictures. Edu-
cators and others interested in the improvement of the moving
picture screen will find much to guide them in these articles when
selecting productions for their own use as well as in co-operating
ivith the local commercial theater. — Editor.)

(Copyright)

THE National Board of Review, formerly the National
Board of Censorship, was established by the People's In-
stitute of New York and is still affiliated with it. It was
founded in March, 1909, by representative volunteers at
the request of the New York exhibitors of motion pictures. It
became national in Tune, 1909, at the request of manufacturers
of the national output. It reviewed 65 per cent of the films in
1909; in 1918 it reviews 99 per cent of the dramatic films shown
to the American public.

The membership has always been entirely voluntary. This
has grown from seven in 1909 to 225 in 1918. It is self-govern-
ing in all particulars. The General Committee establishes and
enforces standards and rules of procedure. It elects its own
officers and members and selects its executive staff. It permits
no votes on any pictures by anyone even remotely connected
with the film industry. The General Committee, through its
Executive Committee, raises and controls its own finances. No
member, therefore, passing decisions upon pictures is paid di-
rectly or indirectly for his services.

The General Committee, composed of thirty representative
citizens, is self-perpetuating and is the governing body. Its mem-
bership is drawn from persons of training- who are identified
with various welfare and civic movements. This committee elects
a smaller Executive Committee and standing committees. It also
elects members to the Review Committee which deals directly with
the motion picture output. The members are drawn from as
many diverse groups as possible and are all intelligently and
sympathetically interested in the motion picture. The General
Committee chooses and directs the executive staff and office. It
decides on policies formulated by standing committees, carries on
negotiations with_ the producers ; it establishes standards ; it main-
tains relations with correspondents throughout the country.

National Board a Clearing House

Audiences of motion pictures and the public do not dis-
criminate^ They hold all producers responsible for the faults of
one. A single producer or exhibitor of obscene or demoralizing
films may bring discredit and attack upon all other producers
and exhibitors. All suffer. This means the motion picture art
must rise or fall as a whole.

The only method of control which is effective is one which
is outside the film industry. It must be disinterested, skilled and
sympathetic. It must register fundamental public opinion. The
National Board is simply this agency. All manufacturers submit
their product for impartial criticism and moral regulation. All
learn of final decisions and of principles defined. All are ad-
vised of harmful tendencies. All are protected from the reck-
lessness of the few. The National Board recognizes no such
thing as business rivalry. All producers are equal and are treated
as equals.

All pictures_ are shown in advance of publicity to the Review
Committee. This is divided for convenience into several divisions
which meet one morning or afternoon a week. After the pictures
are reviewed they are passed with or without definite elimina-
tions. Any picture can be appealed by a member of the Review
Committee,_ by the secretary, or by the manufacturer to the Gen-
eral Committee. If a picture is appealed it is shown to the Gen-

eral Committee, which has power of final review and final de-
cisions. After final action is taken the owner is notified imme-
diately in writing and acts in accordance with the decisions ren-
dered. Each week notification of action taken on all pictures sub-
mitted during the current week is sent to national correspondents
in the form of bulletins.

Final decisions are checked for the United States by (1) reg-
ular and effective inspection in the New York theaters ; (2) com-
parison of the lists of motion pictures with those contained in
the trade papers and the advance sheets of producers; (3) co-
operation with numerous officials, local correspondents who follow
productions as they appear in their cities ; (4) regular reports
from officials in these several parts of the country.

If the National Board learns that any manufacturer has made
a film public without submitting it to this body or that he has
wilfully failed to carry out its decisions regarding alterations, the
public is promptly notified through the official bulletins and the
producer warned to avoid repetitions. The relations can exist
oniy on the basis of complete co-operation. When films are pre-
sented to the public uncriticized all correspondents are inforemd
of this fact and requested to take appropriate action. In the few
isolated instances when objectionable pictures are circulated the
National Board has been able to render them so unprofitable that
they have been returned to the manufacturer with serious loss of
money. Instances of this kind are increasingly rare.

Difficulty of Absolute Consistency

_ It has been the policy of the National Board with difficult
social problems to call to its assistance men and women who are
specialists. They have rendered decisions which in the nature of
the case were impossible for those with a general training. It
was after such conferences that the National Board formulated
its policy on the white slave, drug, nude, race and war films.

No principles or standards can be enforced with machine-like
consistency. Those who review pictures, however, must reduce
their personal views to a minimum and allow those of the play-
going public to control. It must be recognized that the influence
of motive, method of presentation, actors, scenery, written titles,
etc, in individual pictures will modify set rules. A few changes,
eliminations or a different phraseology may entirely change the
effects. In case of reasonable doubt, the reviewers should give
the picture the benefit of the doubt so that the public may decide.
Unless the theme of a picture be questionable it should be passed
rather than have the National Board restrict freedom of dis-
cussion.

Ordinarily the will of the majority of a review committee
should govern after full discussion of a picture. In order to
approximate uniformity certain methods are employed to unify
the judgments of the review committees.

These are (1) frequent discussions among the members of
the review committees of the standards which have been clearly
defined by a previous decision; (2) attendance by members of the
review committees _ at meetings of the General Committee when
pictures dealing with new or involved questions are discussed ;
(3) all members are provided with these standards with which
they are expected to be absolutely familiar; (4) four secretaries
spend their entire time at the various committee meetings. They
see the pictures, hear all discussions, and may be consulted when
a picture is being discussed.

Though unanimity of opinion is not attained, the members
accept the final decisions. These actions are consistent with the
standards of the National Board. It is frankly acknowledged that
in reviewing nearly 200,000 feet of film a week there must in-
evitably be some errors in judgment.

The greatest problems of the National Board arise from the
fact that the same picture goes to all audiences. These audiences

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are composed of a conglomeration of people ranging from three
to eighty years of age and representing social traditions and edu-
cational influences, some modern and some antiquated, some native
and some foreign. Because of the present methods of exhibiting
motion pictures, however, the National Board has to pass moral
judgment upon pictures destined for just such a diversified public.

It is manifestly fallacious to criticize pictures at the same
time both for children and adults. There is a vast range of sub-
jects entirely suitable for the mature, which are unsatisfactory
for children. It has been demonstrated again and again that it is
equally fallacious to reduce all pictures to the plane of the in-
telligence of the child. The National Board refuses to attempt to
do this. It judges pictures primarily from the standpoint of the
adult. The solution of this dilemma is in the selection of pictures
suited to young people under sixteen and their increasing use in
entertainments or theaters expressly for children on selected days.
This phase of the problem will be solved when parents assume
their responsibility and allow boys and girls to attend only those
motion pictures which are suitable to their intelligence.

The members of the National Board are making such
selections of pictures daily and have arranged to furnish them to
the public through monthly lists.

Pictures Should Accentuate the Good

The National Board has also sought the judgments of those
in the United States most skilled in adolescent psychology for a
definition of the influence of the motion picture on young people
under sixteen. These judgments have been framed into principles
and all pictures are selected with these principles in mind. It
has also been foremost in placing this conviction about children
before the public and has formed the National Committee on
Films for Young People.

The National Board is also keenly interested in the influence
of the motion picture on boys and girls of working age. It recog-
nizes that the motion picture is a powerful influence with this
group. In the social life of towns and villages as well as cities,
its influence is positive and helpful. It presents facts and truths
in a dramatic and appealing way so that young people are fore-
warned and forearmed. The evil characters in the pictures should
come to harm as a direct result of their evil doings and the net
effect of the picture should be convincingly in favor of the good.
In order to assist in the movement for better films for this group
and for the family circle, the National Board has maintained a
department for the selection of especially fine films. Lists of
such pictures are available and can be used in all parts of the
country for the entertainment of young people in the motion pic-
ture theaters.

The National Board uses its influence with manufacturers
and importers of films to produce only films as in some way
have -real social value. It offers suggestions to the manufac-
turers which has resulted in a steady improvement of the char-
acter of the motion pictures produced. Such skilled advice
from an impartial board of intelligent people is welcomed by the
manufacturers. In addition to this constant stream of comments,
suggestions and rulings sent to the manufacturers, the National
Board attempts to follow a constructive policy by bearing in mind
the purpose of the producer and the integrity of the art creation.
Frequently the National Board in making eliminations adds some-
thing of material value to the dramatic qualities of the picture.
It expects all members of the committees to have well-considered
reasons for requesting any proposed elimination.

In pursuing its constructive policy of formulating the con-
victions of the American public the National Board is not gov-
erned by the standards of the metropolitan stage or its highly
colored life. Though located in New York as the headquarters
of the motion picture industry, it is alert to the well-defined con-
victions of the people living in the cities and towns of the whole
country. It invites correspondence and suggestions.

Board Follows Same Lines

Since the National Board is in constant touch with the pro-
ducers of motion pictures, since it is working for photoplay im-
provement, since it is interested in films for the various groups
of the adult public, the family, the young person and the child ;
since its whole effort is constructive, it is convinced that the word
"censorship" is outgrown, misleading, legalized and actually
destructive. It has therefore discarded this word as inadequate
and opposed to its principles and has adopted the name.

The principle of government based upon the "consent of the
governed" has gloriously won its cause in the Great War. No
longer will autocracies seeking selfish ends be permitted to con-
trol the channels of public expression. It has often been said
that the remedy for the ills of democracy was more democracy.
Paraphrasing it, Dr. Thomas G. Masaryk, the great democratic
statesman of Central Europe, to whom more than to any other
man is credited the transformation of autocratic Austria-Hungary
into a group of nationalities seeking democratic government "with

the consent of the governed, said recently : "I suspect we shall
remedy the mistakes of freedom with more freedom."

The underlying principle of the work of the National Board
of Review has been that of the "consent of the governed." Rec-
ognizing in the screen a popular means of expression reaching
more persons than any other single medium, it has long supported
the principle of the "freedom of the screen" in opposition to
legal censorship. It believes that the regulation of the motion
picture should be in the hands of the people themselves and not
in those of small groups of politically appointed agents. Its
function is that of making it possible for localities to do this
through their constitutional police powers. It does this through
the distribution of information regarding the character and con-
tents of pictures based upon reviews, in advance of release, by
unbiased men and women whose interest is that of citizens seek-
ing the public welfare. It welcomes the co-operation and sym-
pathetic advice of all who believe in the vital importance of the
hardly won principle of freedom of expression.

The insignia of the National Board has been adopted as the
official stamp of the films passed. It is copyrighted and regis-
tered in the U. S. Patent Office. Its unauthorized use is an in-
fringement of the copyright law and will be prosecuted as such.

It should be borne in mind that the absence of this design
on certain pictures does not indicate that such pictures have not
been reviewed by the National Board, for films are used repeat-
edly and their constant exhibition results in tearing off sections
of the pictures at the end, so that the design soon disappears from
old pictures. Again, in many theaters, the operators do not run
the films completely through their projection machines and while
the design may appear on the film it does not show on the screen.

All producing companies are giving increased care to putting
the insignia on their films. There is a constantly growing de-
mand for this "guarantee" on the part of both public and ex-
hibitors.

The National Board passes upon all pictures produced by the
leading American film producers and the product of foreign film-
makers regularly represented in America. Careful investigation
shows that 99 per cent of the dramatic pictures produced are re-
viewed by the National Board. The attention of the National
Board's correspondents is directed to non-reviewed pictures which
are listed on the official bulletin as they may come to our notice
from time to time. Such pictures can well command the atten-
tion of local officials or committees.

The National Board's standards are, of course, progressive
and will change with the lapse of time; but they will develop along
the lines above indicated, becoming more ideal as the motion pic-
ture art emerges in America from its present condition as a new
art. Moreover, the increased experience of the producers, the de-
velopment of motion picture artists, the classification of the
theaters, the influence of more cultured audiences and the popular
adoption of motion pictures into education, all of which are even
now in process, will, in time, bring about conditions so different
from the present that regulation may perhaps not be necessary.

{To be continued in February number)

Liberty Loan Films Offer Chance to Study "Stars"
of Screen at Close Range

By Jonas Howard

THE motion picture actors, of course, were asked to do
their bit in connection with the raising of the great loan
of six billions. The forms which their contributions to
the campaign took were various and intensely interesting.
There was a series of short pictures made by thirty-seven of
the best known men and women top-liners to promote the loan.
These were of interest, not only because they stimulated buying,
but also because of the sidelight which they threw upon the char-
acteristics of the actors themselves. Here was an opportunity to
exhibit personal qualities in an appeal for a great cause. The
actor was not bound to conventions of the screen drama. The
emphasis was not upon the portrayal of a studied part, but upon
the personal appeal of the actor himself. He could be as much
himself as he chose. The result was a series of studies of movie
actors at play.

They were men .and women expressing themselves, rather than
fulfilling the behests of a director. They threw sidelights upon
their own habits of thought and methods of expression. Those
who are in a position to obtain the use of several of these reels
for an evening will find at the close that they have made a very
interesting comparative study of a group of persons who are de-
veloping the art of the motion picture.

It would be worth while for some such organization as the
Cinema Club of Cleveland to arrange to devote an evening to a
series of these studies of movie personality. Comparison is an
excellent method of gaining knowledge. It is a short cut.

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Building a Film "Story" on Pig Iron

Romance of Great Lakes Ore Fleets Furnish Theme for Rogers-Brown Production
"From Mine to Molder" Designed to Instruct the Public in Important Industry

By J. R. Morehead

(Rogers, Brown & Company, Cincinnati)

IT is not surprising that Rogers, Brown & Company should
turn to moving pictures for the purpose of recording the
many interesting processes which abound in the pig iron
industry. There is ample in the subject to arrest the atten-
tion of young and old, and its most interesting phases are rather
inaccessible to the average student or interested party who might
profit and be entertained by a study of this most vital industry.
Our pictures are called "From Mine to Molder." In pre-
senting them, the company has felt it would serve a distinct edu-
cational purpose in awakening the majority of the people to a
realization of the immensity of the world's greatest industry, the
American iron and steel business, by detailed showing of the
methods pursued in the mining, transportation and handling of
ore and the manufacture of pig iron and steel The films were
produced by the National Motion Picture Co. of Indianapolis.

Films Made on the Properties

"From Mine to Molder" was filmed almost exclusively on
the premises of the company by Henry B. B. Yergason. This is
brought out clearly by adroit manipulation of the scenes and to
this we owe the advertising value of the reels for the purposes
of the company.

The Lake Superior region is the foremost ore producing
territory in the country, contributing about three-quarters of the
total output of the United States. The preparation of the "Mine
to Molder" pictures is a story replete with interesting details
and experiences, some not without the element of danger. The
first photograph was made at South Chicago in January, 1912,
the last at Buffalo in August. In all, sixty-five people were em-
ployed at different times, and when taking the remarkable Besse-

Moving pictures are able to depict the most impressive phases
of the metal industries.

mer pictures, six men labored for five days installing the neces-
sary electric lighting apparatus before the camera could even be
focused.

The camera was carried into the hold of ore boats, hoisted
to the topmost point of ore bridges, exposed to lake storms in
order to take passing vessels when available and blistered by too
close proximity to white-hot ingots. It was hauled up the side of
an ore carrier in Detroit River while the boat was pushing north-
ward at twelve miles an hour.

To get the many conditions of position, weather and typical
operations satisfactory, it was frequently necessary to wait days
to take but one scene to fit in and complete the series. In mak-
ing the pictures over 10,300 miles were covered by Rogers, Brown
•& Company's representatives.

The pictures are considered the most perfect industrial series
yet placed before the public. Most of the scenes are taken of the
Rogers, Brown & Company's ore and pig iron operations and
interests, the views at the Lackawanna Steel Company being
shown to make the set complete and of unquestioned educational
value.

Begin Pictures at the Mines

Our subject begins at Hibbing, Mich., with a panoramic view
of the Mahoning and Hull Rust Mines. Then follows a trip
through the Mahoning Mine. We then show the ore trains leav-
ing for the assembly yard, give a sweeping view of the ore
docks, the removal of the hatches of an ore boat and the dump-
ing of the ore from the docks to the ship's hold.

Following are tabulated a few of the most interesting scenes
in order to show how the subjects which are likely to be of
greatest interest to the inexperienced are played up:

Removal of ingot from soaking pit and placing on rolls.

Passage of a 3^-ton ingot through rolls.

Hydraulic shear cutting steel slabs.

Rail saw cutting hot steel rails.

The stamping and cambering machine through which the
rails pass in finishing.

Torrent of ore pouring into the hold of the vessel.

Loaded ore boat leaving docks.

Locking through an ore carrier.

Lifeboat drill on the S. S. Wm. C. Agnew.

Passing loaded ore boats in the St. Clair River.

The ore laden fleet of the Great Lakes.

Ore unloading at the furnace.

Transferring ore from stock pile to larry car.

Charging the blast furnace by means of the skip hoist.

Chicago Board of Education Arranges Picture Shows
for Children of City

IN Chicago "America's Answer" has proved highly popular
with the school children. A representative of the Division
of Films arranged a special children's performance for
Saturday morning, November 16, at the Vernon Theater.
The matter was presented to the Board of Education, and au-
thorization was given for announcement to be made in the several
schools in the locality of the theater, telling the children where
and at what time they might see the official film. The Board of
Education also appointed several principals to go as critics and
to report upon the picture and the performance. A special ad-
mission price of five cents was arranged.

When Saturday morning came there was a downpour of
rain, but, notwithstanding, there was a large and enthusiastic
audience on hand. The children evidenced their delight with
cheers and much hand-clapping as scene after scene from "over
there" showed them what their big brothers and fathers did on
the other side. At the close of the performance, the educational
authorities present stated that they considered it a highly in-
structive picture and would gladly endorse and recommend it to
the Board of Education.

Portland, Ore., Civic Workers Use Moving Pictures,
Advertising Oregon Abroad

THROUGH the co-operation of Portland, Ore., civic bodies,
Oregon will be advertised widely in Europe by a lecturer
of the Y. M. C. A., who will travel in France, Belgium,
and when conditions permit, probably in Germany. Wil-
liam Eliot, who has been assigned on this lecture trip, has been
supplied with nine reels of film, depicting work of the spruce
production, Columbia River highway, rose festival, the cattle and
sheep industry, and bird and animal life.

Mr. Eliot is a specialist on the bird and animal life of the
state, and is familiar with the industrial activities and the attrac-
tions of this section for agriculture. It is expected that his tour
will be effective in interesting desirable settlers from abroad.

Expense of furnishing the films was borne jointly by the
Chamber of Commerce, which furnished $450, and the Rotary
Club, Ad Club, Progressive Business Men's Club and Realty
Board, each of which contributed $56.25. The share of the Ad
Club was raised at a luncheon by the subscriptions of 42 mem-
bers, in amounts ranging from 50 cents to $20 each.

10

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Ottawa, 111., Library Shows Films
for the Juveniles

MOVIES for children at the Ottawa, 111., library will be
shown, beginning immediately, on Saturday afternoons
at 1:30 o'clock. There will also be a story teller each
Saturday afternoon to entertain the children who have
to wait for the second and third shows. Boy Scouts will usher.
Last year the conduct of the children at these programs was ex-
ceptionally good.

The following films have been ordered from the Atlas Film
Company. The films for the rest of the year will be ordered from
another exchange and will probably contain some fairy tales,
which are favorites with the children:

November 16: "Joan of Arc" — A splendid historical feature
showing the exciting life and tragic death of the Maid of Or-
leans. "Rip Van Winkle"— A beautiful picturization of the fa-
mous old story, with Rip and his faithful dog, the merry villagers,
the strange little men of the mountains, Rip's twenty-year nap,
and his subsequent return, all tattered and torn, to his loved ones.

November 23: "A Day With the Belgian Army"— Shows King
Albert's gallant men marching, resting, playing and fighting. "A
Day With the U. S. Fleet." "Last Rites of the Maine"— An im-
pressive picture of the Maine and its burial at sea. "Battle of
Trafalgar"— A vivid story of Admiral Nelson's last battle, which
is full of thrilling scenes.

November 30: "Adventures of Ulysses" — The famous Greek
legend. "It's a Bear"— Frolics of a faked bear.

December 7: "Fall of Troy" — The well-known Grecian story.
"Runaways" — An amusing story of a little boy who couldn't go
fishing and a little girl who couldn't have jam. Thinking them-
selves terribly abused, they pack up and run away. But after
many terrible adventures they are glad to come home.

December 21: "Night Before Christmas"— Little Mr. Mis-
chief follows Santa Claus home. "Didn't Believe in Santa Claus"
—A rich little hoy has Santa Claus pay a little girl a visit. "A
Waif of the Mountains"— A charming story of a little waif.
"The Parson's Horse Race" — A real story with real fun in it.

December 28: "Lady of the Lake" — The visualized story of
Sir Walter Scott's beautiful poem.

January 4: "King Rene's Daughter" — A brilliant production,
including many beautiful scenes with a fascinating story. "Pony
Express Rider" — A western story of a cowboy's experiences and
thrilling riding.

January 11: "Snowball and His Pal"— A beautiful white
horse saves his master from the Indians, then brings the United
States soldiers and saves the entire family. "A Study in Ani-
mals"— Artistically colored pictures of animals, large and small.
"Quarantined"— A father's frantic efforts to break quarantine
forms the theme of this story. There are many humorous scenes.
The actors are all small children.

January 18: "Sunny California." War of the Elements —
Tornadoes, hurricanes, earthquakes, floods. "Hoboes' Invention"
— Percy and Reggy, two weary Willies, invent a sausage machine
and sell it to the village butcher. Their ruse is discovered, but
the sorrow all falls on poor Percy.

January 25: "Life of Lincoln" — A fine story of the life of
the great emancipator. "Greedy George" — A clever illustration
of what happens to greedy boys.

Lyman Howe of Travelog Fame Claims to Be First
Motion Picture Exhibitor

Lyman H. Howe lays claim to the distinction of being Amer-
ica's first motion picture exhibitor.

Mr. Howe first became interested in motion pictures when
Thomas A. Edison's primitive kinetoscope was exhibited _ at the
Chicago Exposition. In 1894 he took his first travel festival on
tour. At that time even the crudest form of motion picture
theater had not yet appeared. Since Mr. Howe blazed the way
for the motion picture screen, theaters have appeared by the thou-
sands, until to-day over 15,000 film houses are scattered about
the country.

Mr. Howe's newest program embraces a quaint tour of old
Mexico; "Up in the Air with the Marines," remarkable aviation
pictures; a perilous canoe trip through the South American jungles
to Kaieteur Falls, five times as high as Niagara; an animated
reproduction of the famous Red Cross poster, "Greatest Mother
in the World ;" natural color scenes of peaceful Southern France ;
a film fantasy entitled "Scenic Distortions," in which one's curi-
osity is aroused as to how the grotesque effects were accomplished;
and a trip into the Rockies, showing the capture of ferocious wild
animals with a simple and unassuming little lasso. An animated
comic cartoon balances the new program.

New York Federation Discusses Moving Pictures as
They Concern Juveniles

A BRIEF discussion of the moving picture situation, par-
ticularly as it concerns the child, took place at the Tues-
day afternoon session of the Twenty-fourth Annual
Convention of the New York State Federation of Wom-
en's Clubs, held at the Hotel Astor, New York City, November
11 to 14. The discussion followed the reading of a report by
Mrs. Charles M. Dickinson, recording secretary, of a survey of
motion picture houses throughout the state, made by a committee
formed in February, 1917, for that purpose.

Evidences were not lacking that the women of the state are
realizing the responsibility which rests largely on them of aiding
the survival of the fittest in picture production by directing their
efforts toward the financial assistance which alone makes it pos-
sible for the exhibitor to run his theater on programs of desir-
able pictures. It was made clear to the large audience in the
Grand Ballroom of the Astor that the great necessity in the
movement for better films is encouragement rather than con-
demnation— the patronage of the best rather than isolated con-
demnation of the worst.

Miss Mary Wood, chairman of the Department of Legisla-
tion of the General Federation, made the most encouraging and
emphatic statement in favor of the motion picture. She drew
attention to the unlimited usefulness of the motion picture, to the
aid it had given in preserving the morale of our troops abroad,
and closed with the declaration that it is the greatest factor we
have for the spread of propaganda and patriotism.

A resolution to fight the poster evil was introduced by Anna
Maxwell Jones, and carried. It was stated during this discussion
that frequently it had been discovered that the picture was all
right when the poster advertising it was all wrong. The educa-
tional matinee was voted a success in some sections and not in
others. In some instances it was noted that the pictures were
not wisely chosen; and it was suggested that differences in chil-
dren made more difficult the task of choosing programs which
would interest all.

Dayton, Ohio, Plans Series of Films

Dayton, Ohio, is planning to preserve the history of the city
in films as the result of a movement just started. This grew out
of the recent celebration of the false news of the signing of the
armistice. As soon as the celebration started Mark W. Gates,
managing director of the Dayton theater, arranged with the Pyra-
mid Film Company, a local organization, to make pictures of the
parade and they were exhibited the same evening at the Dayton.

The matter is now before the executive committee of the
Greater Dayton Association, and if it is acted upon favorably
various big news events and matters of civic interest will be
recorded.

The Stafford Ink Company's moving pictures take the audience
through the packing department.

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11

Routing vs. Direct to Slide User Plan

State Visual Instruction Chief Outlines Method Adopted by New York Bureau
Total of 300,000 Lantern Slides Sent to Borrowers by This Office in One Year

By Alfred W. Abrams

(Chief, Visual Instruction Division, New York State Department
of Education)

We sent out last year approximately 300,-
000 lantern slides. There is a steady in-
crease from year to year. Loans are made
to institutions and organizations only, such
as schools, libraries, granges and study
clubs, but through these organizations any-
one within the state may obtain these
slides. Loans are made solely for free in-
struction.

We sell no slides or other photographic
reproductions, and this fact and the long
record of our department in this work, over
thirty years, gives us access to very many
collections of special interest, such as
museums, art galleries and private houses,
as well as to industrial establishments from
which we would be barred if we were do-
ing a commercial business. Our collection
covers not only geography, as is usual, but
we are undertaking especially to develop
work in art, literature and science.
I am very certain from a careful survey of various institutions
doing this work that we have a much more careful basis for
selecting photographic material than is common. Our whole aim
is to eliminate the insignificant, to select material because it is
truthful, because we know it is authentic. Pictures vary a great
deal in the degree of their expressiveness and we eliminate very
many that do not express much. We lay a good deal of stress
upon quality, because our collection is to serve many organizations
and to be useful for a long time. The relative permanence of the
interest in a picture enters into its selection.

Fixed Set Plan Not Used

Our division is, I believe, unique in that it depends for its
slides and photographic prints upon original negatives. These nega-
tives are really the basis of our collection. When we know they
are suitable for our purpose, they are accessioned and classified
like books in a library. Test slides and colored samples are made
that give the best possible results we can get get and these tests
and samples are used for making all duplicates. When the material
is put up in this form, it is easy to duplicate slides or photographs
to whatever extent may be necessary or desirable.

Besides lantern slides, we furnish photographs for any of the
subjects we have announced. These are sent out on mounts of
uniform size and are used more for individual study, bulletin
boards and similar purposes. Our division is perhaps unique in
that it makes very little use of slides in the form of fixed sets.
All this material being classified like books in a library, each
borrower makes his own selection for his special purposes. We
do not encourage the giving of formal lectures, though, of course,
it is possible for the slides to be used in this way.

I have a feeling that the lecture use of slides is well under-
stood and does not need to be worked up. We are putting our
efforts first of all with the schools in an endeavor to develop
visual instruction as a vital method of teaching. The basis of
the method, I conceive, is genuine observation. This means an-
alysis of pictures used to tak* the place of real things. Along
with this goes discussion involving expression on the part of
pupils. So much of our school education is gotten through words
and there are so few opportunities within schoolrooms to make
observations that our educational results are often disappointing.
This fact has come to be quite generally recognized, but our
problem is to make clear that the mere seeing of pictures is not
enough, any more than merely traveling through a foreign country.

We are endeavoring to work for ultimate results of a high
order. We have gone a long ways already toward providing a
vast amount of good pictures. Our collection is "boiled down."
As we announce one study after another, each represents a well
balanced collection illustrating in an orderly way the more im-
portant aspects of the subject. As we carefully avoid stocking up
with material of mere passing interest, we have very few pictures
in our collection that do not continue to be serviceable year after
year. With our negatives and plan of organization we easily mul-
tiply copies to whatever extent may be necessary to supply the

growing demands, this usually being from twenty to forty dupli-
cates, but often running up to a hundred.

There are two main plans in vogue in the United States fol-
lowed by bureaus of visual instruction for the circulation of
slides. One of these is known as the routing plan and the other
as the direct to borrower plan. We follow the latter. Under
the routing plan slides, of course, must be put up in sets. A cer-
tain number of borrowing institutions constitute the route group
and the slides pass from one institution to another, according to
a fixed order. All members of the group receive all the sets and
must use them, if at all, at the time determined by the routing
order. Under the direct to borrower plan the borrower receives
at the particular time desired the specific material asked for and
is able to select from a catalog slides specially suited to his needs
rather than being obliged to count upon the selection made by
the bureau.

Two Methods Now Popular

This work was started in New York State thirty-two years
ago. It is maintained by an annual appropriation of the legis-
lature.

I might refer here to our List 22, on Clay and Clay Products.
In this study we have brought together pictures calculated to bring
out the following facts : the wide distribution of clay, the use
of this substance by every nation from the earliest times, its use
for a wide range of articles from the most simple and practical
to the most beautiful ornaments and wares.

Our collection covers ordinary brickmaking, the manufac-
ture of other practical clay products, china clay, in the pit, process
of making pottery, pottery making in other lands, examples of
Roman, Celtic, Saxon and Indian pottery and some highly artistic
forms.

Likewise in our study of coal mining we present through re-
productions of fossils characteristic features of the carboniferous
age, analyze coal veins as a basis for understanding certain min-
ing operations, represent different methods of getting into the
mine, operations of miners, types of miners' lamps, means of ven-
tilating mines and removing water from them. Surface struct-
ures and operations are illustrated by another group of pictures
covering engine room, head frame, haulage, etc.

The social problem of housing miners and the storage and
transportation of coal are other topics illustrated. In each of these
cases slides sufficient in number and range to cover rather fully
all ordinary problems associated with coal mining are offered.

Question of Lectures Discussed

In a different field of study we have done much in perspective
drawing. The pictures are varied in type. They illustrate all the
principles of perspective to be noted in viewing all sorts of ob-
jects, as chairs, tables, circular objects, actual landscapes, street
scenes, paintings, etc. The selection of material was made with
a view to training those who use the slides to observe and appre-
ciate perspective in all the things seen about them in daily life.

Such a study must be of permanent usefulness, as the prin-
ciples of perspective do not change and the subject is one in
which the interest must continue. Just now we are working on
a collection of about 700 bird negatives. None of these are made
from museum specimens or book illustrations, but are work of
specialists in bird photography. We have been several years get-
ting the material together and beyond all question it is the most
complete, interesting and significant collection of bird pictures
anywhere to be found.

The question is frequently asked as to whether or not we
send out "lectures" with our slides, referring to printed or type-
written descriptive material. As a rule we do not. We give some
notes calculated to suggest certain points of interest in the pic-
tures or calculated to aid a teacher in determining how to use
the material with a class. We also issue with each study a selected
bibliography, holding that an important advantage in the visual
instruction is the work done by teachers and pupils in the library
in connection with an examination of the pictures.

This division is not much concerned with providing light enter-
tainment or startling pictorial effects, but it aims to provide for the
institutions and organizations that want slides primarily for genu-
ine educational use. It is quite as much concerned with the de-
velopment of the right method of visual instruction and with train-
ing pupils and others how to observe as with enlarging its collec-
tion and extending its volume of loans.

12

REEL and SLIDE

I Ad Slides — Good and Bad I

i =

| A Department of Criticism, Edited for
| Reel and Slide Magazine by Jonas Howard
^miuniiEniiininiiiniii iniiunmn ■ n mu mui un mill ■■ mi i inn i iimi ■ mi ■ in ti i ■ iiim jhid ■ utrn min urn ii i ii n u i n ■ i ■ ■ m ■ i ■ urn 1 1 1 m ■ i mi i ■ iiijiii mi i ■ ■ i itn 1 1 mil ■ i urn i ■ mi^

MANUFACTURERS and merchants who have seen in the
lantern slide an effective medium are getting out of the
cheap slide habit as incongruous when compared with
their nifty periodical ads and elegant circulars. It is
true that slides are easily breakable and that operators are nearly
always careless in handling them ; but this concerns only the
slides themselves and there is no reason why negative quality
should be neglected merely because a piece of glass with a value
of a few cents has but a short period of service ahead of it.

That is the trouble. Slide quality should begin in the nega-
tive and what goes to make the negative. Having a good negative
your image may then be as effective on a poorly made print as it
would be on a costly one. Big advertisers are learning this and

* • * *__*> * * *

DON T SAY

"WHEN THE

WAR IS OVER" '

SAY—

"WHEN WE WIN THE WAR
— AND —
DON'T SAY "PAPER"

SAY-"STAR

where slides are designed to advertise a product nationally pains
are being taken to get negative quality and good advertising ap-
peal, both as to copy and design. Examine some of the Westing-
house kitchen appliance slides and you will see what I mean.

I was struck recently by a slide that "got over" most effect-
ively. It was made for the St. Louis Star. It is full of snap
and rings true. It hitches up patriotism and links a phrase re-
cently on every tongue with its own slogan. Only the speediest
operator, and at a late hour, could keep any audience from get-
ting the full effect and message on this slide. It is reproduced
herewith.

The dark background is most effective on the screen. Where
big theaters project slides of this kind, the strong illumination
makes a pleasing effect without glare. The letters in this slide,
though of the poster style, are easy to run over and their appor-
tionment is excellent. The eagle gives the effect of action. The
terse wording has the "punch" we always want to get in a slide;
but how often do we get it?

Since the advertiser and slide maker must leave their pro-
duction at the operator's booth door, and trust in his charity to
give them a fair show, it is always better to prepare for the
worst and make your slide readable in five seconds' screen time.
Be glad if he doesn't project it upside down now and then!

How can an advertiser be converted to lantern slides who has
never used them? This question has been asked by a reader who
is in the slide business. He writes that he depends entirely upon
those who have been using slides for years, never getting up the
nerve to give an advertiser a straight-from-the-shoulder talk in

order to convince him or convert him. Much can be done in the
line of creating new business if the slide maker goes about it
properly. A great many advertisers have never had the value of
lantern slides presented to them properly.

One good argument is that no matter what else the adver-
tiser may use, he isn't reaching everybody unless he flashes his
trademark on the screen. So many advertisers talk billboard and
choose them in preference to slides, holding that they are about
the same thing. Ask them how many people passing a billboard
see it and read it. A man walks six miles an hour. He can read
about ten words at 25 feet — if he looks at all. An auto makes
15 or 20 miles. Its occupants can read five words at a hundred
feet — if they look at all. A street car goes 25 miles and its pas-
sengers can catch about three words at a hundred and twenty-five
feet. One passerby out of eight reads the signboard — the rest
ignore it. It has little attracting value. The slide has. It is the
only thing to look at and the "prospect" is in a chair, usually
wedged in, with nothing to do but look.

Motion Pictures the Ideal Medium
for Resort Advertising

By E. J. Clary

EVER since Americans have evinced a willingness to spend
their money on pleasure seeking and vacationing, the
active publicity agents of resorts have expended thou-
sands of dollars annually in luring the crowds to their
particular places. In no less degree has each railroad and steam-
ship company spent fortunes in persuading the tired business
man and the social leader to seek rest and recreation 'mid Nature's
wonders along their lines and routes.

In examining the various mediums used in resort and travel
advertising, one particular point forces itself upon the mind. All
of this literature is calculated in its appeal to lure the vacationer
by the one all important idea of presenting a "picture" of the
delights, pleasures and conveniences of the places advertised.

In the case of a placid lake, the circulars do not depend upon
mere words to create this mental "picture." Costly photographs,
showing the beauties, fishing advantages, opportunities for aquatic
sport, etc., are found on every page of the costly booklet. The
descriptive matter is invariably written by an ad writer of the
poetic turn whose order is to make the public "see the place" — in
the mind's eye.

In this degree, "playground" advertising is a highly specialized
branch of the science of publicity and the experts know their
public well. There is a peculiar psychology about this. Vacation-
ists, rich and poor, are in about the same frame of mind in that
they must be lured to a particular resort by the creation of a
picture in the imagination, of its particular allurements.

Why, then, is not the moving picture the ideal method of
advertising America's playgrounds ?

To some degree it has been used. Bermuda has had more
screen publicity, perhaps, than any single tourist mecca in the
western hemisphere. Its natural, tropical advantages have not
been exploited at the cost of hotel owners there or steamship lines
serving it. The film men have done it free of cost. But no
one could doubt its effectiveness.

Florida, as a playground, too, has had its share of screen
time. The natural advantages of California owe as much of their
popularity to films as to the efforts of wide-awake commercial
clubs and resort and hotel managers.

Considering the strength of other peculiar "pulling power"
in this connection, it is rather unusual that films are not used
even more extensively than they are. There is one especially good
reason why films make the ideal trade-winning medium for the
resort manager : they can get circulation easily — if properly made.
The theater man knows that at certain times of the year the mind
of the whole world turns to the great outdoors. Resort films care-
fully produced need not bear any earmarks of an ad. They be-
come scenics. What amateur fisherman is not ready and waiting
to see a huge pickerel caught at close range and what an excel-
lent visual example of the possibilities of any fishing ground does
such a scene offer !

At the request of several prominent anthropologists, Albert
E. Smith, president of the Vitagraph Company, will begin record-
ing by motion pictures the dances, games, sports and all things
possible to a complete pictorial history of the American Indian
early this spring. The films will first be published as a super-
feature and released throughout the country, after which it is
planned to store them for posterity, and especially for the use of
students, in some building to be determined.

REEL and SLIDE

13

Canada Teaches Farmers With Films

Writer Claims Dominion Department of Agriculture Reels Are Most Active
Plan of Production and Distribution Aims to Reach the Remotest Villages

T

By J. Cameron Secord

HE movies have democratized art and entertainments. No
longer are the masses compelled to gape at dusty paint-
ings, or statues in musty museums to satisfy their long-
ings. To-day they go globe-trotting via the silver screen
on a "pay-as-you-go" system, a dime a time.

Truly the movie is the educator of the people and is some-
thing belonging peculiarly to them — ■
it is their own, for they made its de-
velopment possible.

It is becoming a great movement
which seems to promise unlimited
possibilities. It is the birth of a new
method of educating — visual educa-
tion by means of motion pictures.
Educational films have been used in
many places and by many organiza-
tions and governments, but visual
educational work is being adopted in
a more thoroughly progressive man-
ner in Canada than in any other
country in the world.

On May 7, 1917, the Hon. T. W.
McGarry, Provincial Treasurer, es-
tablished the Ontario Provincial
Motion Picture Bureau, under the
direction of Mr. S. C. Johnson, who
had been engaged in making films of
many places, things and processes
for over a year previous. In this
time more than fifty films have been
produced ; more are being finished al-
most daily. It is the present inten-
tion to complete as many as three hundred films of Ontario sub-
jects for release to all who express the wish to learn from
them.

To Circuit Films in Theaters

It is the primary intention of the Bureau to circuit these
mainly in those centers not now served by established movie the-
aters. It is in line with this basic idea that the programs of
these rural meetings have been made more attractive by supple-
menting the regular showing of educational films with comedy
and drama reels, featuring Charlie Chaplin, Mary Pickford, Max
Linder and other famous people. One of these comedy or drama
reels will be used as an initial number on the evening program,
and when time permits, a second one as a concluding number.
There is a sound business reason in this move, for beyond the
unquestioned benefits the remote rural residents will derive from
these comedy films, there is the result of greatly augmented audi-
ences at these educational meetings, and the increased receptivity
to educational influences.

Thus all concerned are benefited by the government's broad
vision. The Department of Agri-
culture in Ontario has been_ the
most aggressive user of educational
films; this department alone having
nearly fifty reels ranging from
"How to Plant a Backyard Gar-
den" to "How to Grade Wool."
These films are used by the depart-
ment's agricultural representatives
(one in each county in the prov-
ince), who journey from section to
section giving lectures and exhibi-
tions wherever they can get farm-
ers together. The use of moving
pictures in agricultural educational
work is proving a greater success
than had been anticipated by those
responsible for its adoption. The
average attendance at the meetings
where the district representatives
conducted their educational work by
means of lectures and demonstra-
tions was about 15, whereas to-
day the average attendance is

At Ottawa, the government has encouraged home can
ning, by means of the screen

Horse breeding has come in for its share in the
Canadian motion picture productions.

around 85. This is due almost entirely to the use of moving
pictures to demonstrate the right and the wrong way to get things
done on a farm. There is no doubt that these audiences will be
further increased when the Charlie Chaplin and Mary Pickford
films supplement the educational films as now shown, but the
department has no intention of permitting these comedy films to
take up more than a very limited part of the evening's program.
That farmers appreciate what the government is doing is
proven by the attendance at these
meetings. In four weeks' meet-
ings (usually three a week) in forty-
five counties the total attendance was
67,801. A three-week circuit among
the Women's Institutes of Simcoe
County brought out a total attend-
ance of 1,500. More than 5,000 farm-
ers have seen the "Wool Grading"
film since November 1, 1917, while
the average attendance per film from
November 1 last varies from 20 to
5,000, according to the subject. The
cost of this educational work is ex-
ceptionally low as compared with the
former methods, for the cost per cap-
ita of attendance is less than 3 cents
now, as against the former 15 cents.
This result was so outstanding that,
when the Provincial Legislature, dur-
ing the past session, granted $52,000
for the extension of such work, mem-
bers of both the government and the
opposition rose to compliment the
government on this progressive move-
ment, and on the fact that these
films were being made in Canada by a strictly Canadian company.
In the making of these educational films, the Ontario govern-
ment has recognized the very important part played by "the women
on the farm" and "the woman in the home" in the cause of in-
creased food production and conservation, by giving considerable
attention to the widening sphere of women, both on the farm and in
urban centers.

Nine Reels on Gardening

Film No. 119, "Handling Bees," and two others in beekeeping,
Nos. 105 and 118, run those on poultry a close second in interest
among rural audiences, though, generally speaking, the two most
popular films among women in both rural and urban centers are
Nos. 120 and 146, "Home Canning of Vegetables" and "The Com-
munity Canning Center," respectively.

Film No. 169, "National Service on the Land," which is a
cinema record of the wonderful work done by Canadian girls on
the farms in 1917, shows beyond the shadow of a doubt the abil-
ity of our girls to "do their bit" in the hour of the nation's need.

This film was used as a recruit-
ing feature in the Dominion and in
the United States, to whom it has
been loaned. It will ever be a true
record of the part played by our
college girls in winning the war;
it will be more appreciated in the
years to come.

On March 1 last the Provincial
Motion Picture Bureau had com-
pleted nine films on vegetable
growing, 3 on chickens, 3 on bees,
3 on fruit growing, 7 on live stock,
5 on dairying, 6 on road-making,
3 on grain-growing and 12 on gen-
eral topics. Since then this list has
been increased very materially and
a great number of new subjects
have been put in course of produc-
tion. The educational list above is
being kept in constant circulation.
It is interesting to note that the
films on backyard gardening which
have been in use in the schools as

14

REEL and SLIDE

a feature of the campaign to enlist the pupils in "greater food
production" have been a great success. One government lecturer
tells of holding one hour lectures twice each day every school
day for two weeks.

These lectures were attended by from 200 to 400 children of
varying ages and only once in the twenty lectures was it neces-
sary to call "order." This test gives food for much thought upon
the advisability of adopting visual instruction as a regular part of
our educational system. One of the chief benefits of such an in-
troduction into our schools would be the condensation and the
cutting down of the curriculum due to the greater efficiency of
pictures as against printed words to get across to the student the
right conception of the subject upon which education is desired.
A few years hence, this suggestion will have become history, for
already educational authorities have recognized that visual educa-
tional films cannot long be denied. Here and there throughout
Canada they are being taken up with almost phenomenal results,
both in imparting information and in
holding the students' interest.

Up to this time, little thought has
been given to this phase of the edu-
cational film by the Provincial Mo-
tion Picture Bureau. Its chief work
has been in the cause of better farm-
ing, for the reason that in the present
crisis this is the more important
phase, and until after the war is won
the Bureau's major efforts will be
concentrated upon the problem of
producing and conserving foodstuffs.
The subjects of visual education and
vocational guidance by means of
films, can well wait till the big job
is finished. There will be time and
pleasure, then, in taking up these kin-
dred phases of visual educational
work now that the war is over.

The fact that Canada stands out
in the forefront in the matter of the
utilization of motion pictures for edu-
cational work is the great big thing

t I ■■- HI

Canada's sheep raising and wool industry is being
visualized by means of films

While Ontario has taken the lead in the development of the
motion picture as an educational force, it does not follow that
it is the only province using films for this purpose. Other prov-
inces, especially the western provinces, have followed Ontario's
lead and are now busy endeavoring to reduce it. The Dominion
Government is becoming interested in the motion picture and at
the present time is having films made of its seaboard fisheries and
hatcheries. This is but one of many that will soon be in course
of production.

What Ontario has accomplished is but the beginning, yet it is
indicative of what the future holds for the visual educational film.
The attendance at the Agricultural Representatives' meetings and
at the showings of the films of interest to women in the test
made in Simcoe County circuit of the Woman's Institutes,
can but have_ one meaning — that the public appreciates and ap-
proves of this method of education. During the coming win-
ter the government plans to establish a much wider distribution

of the films than it has been pos-
sible to arrange in the short time
the Bureau has been in exist-
ence.

Mr. S. C. Johnson, Director of the
Provincial Motion Picture Bureau,
tells of many incidents cropping up
during the past few months which
indicate the advantages of moving
picture demonstrations over the lec-
ture demonstrations. During the
showing of film No. 115, "The Con-
formation of a Holstein Dairy Cow,"
a discussion arose about the compar-
ative merits of a local Holstein cow
and Mollie Rue Rattler of the O. A.
C. To settle the point, the agricul-
tural representative took his project-
or right into the cow barn and hung
his screen beside the local Holstein,
enabling those present to compare the
two cows.

At the Winter Fair in Guelph,
during the showing of film No.

to remember. Even in the matter of "War Records" Canada 154, "Growing Mangel Seed," a farmer informed the representa-

was the first to adopt moving pictures as part of its permanent tive that he had hesitated about- growing mangel seed because he

War Records system and is to-day far in advance of any other did not understood how the "young shoots" were planted, but that

combatant in its organization for this purpose. The great picture after seeing how this was done in the movies he was going to

of "The Battle of the Somme" is but one of many that will grow mangel seed. Thus, the practical side of farming owes

vividly depict the valorous deeds performed. much to the moving picture. — Every Woman's World, Toronto.

aiHIIII!llll!lllll!lllll!ll!llllllllllll!ll!ll!lll!lllllll!llllllll|[|||l!lllllllllllllllllllllllll!l

Wants of Soldiers Indicate Future
Ideals of Screen

By Edward L. Hyman

{Director Picture Division, War Department Commission on
Training Camp Activities)

THE soldier and sailor really began to live as nature and
the rules of health meant he should soon after he en-
tered the service. Naturally his mental attitude changed.
No matter how lacking in education he might be, he
gradually gained a wholesome dislike for

Sham Cheap Sentiment

Weaklings Social Mockery

Insincere Society Sex Rot

The Grouch
— and an unlimited number of other elements which before the
war characterized the very core and heart of the picture pro-
ducing industry.

"Keep the men satisfied in camp and you make true soldiers,"
said the commandant of a vast military reservation.

The Liberty theater, healthy child of the War Department
Commission on Training Camp Activities, has in great measure
kept the soldier satisfied. It has seen khaki-clads crystallize and
bloom from the dominated picture fan to the dominant film de-
votee. At first he sat meekly and suffered the sex plays of the
day, the social nests of suggestion in film form, and the milk and
water comedy. But as his military training progressed, his heart
and soul and his mind grew. And he arose and demanded his
rights as the picture fan of the future. He "booed" the mawkish
scenes alive with slender hero chaps in dinner "duds." He
sneered at the cheap conventionalities and impossible situations.
And he applauded healthy, on-the-level action and sentiment.

The Liberty theater soon learned what he wanted and booked

only those pictures, and will continue to book them as long as
they are available, and there are soldiers in camps in America.

Matthew H. Whitman, director of films for the Liberty
theater in the Southeast, summed it all up when he, after a won-
derful experience in booking for seven soldier theaters, said:

"The impossible situation in motion pictures is as lifeless to-
day as the Sphinx to the new American — the soldier. He has
bayoneted it. He has crossed it off the lists of elements necessary
to a good motion picture. Upon that list he has left these com-
ponent elements :

"Sincere heart atmosphere,

"Love that is love,

"Joy builded on foundations of smiles,

"Comedy that whirlpools eddies of gayety.

"The soldier has seen enough of the drab. He wants the
sunshine of hope that will erase old visions of trench cruelties and
sacrifices that have made his heart as tender and receptive as the
heart of a child."

The Committee on Public Information has authorized the
following statement : At a conference held in Washington, Fri-
day, November 29, between representatives of the Treasury De-
partment, the Customs, the War Trade Board and the Committee
on Public Information, it was decided that on and after Monday,
December 9, there will be no censorship of films for export by
the Customs or the Committee on Public Information. Shippers
will be required to obtain licenses from the War Trade Board as
heretofore, the elimination of the censorship having no connection
with the War Trade Board procedure.

Uncle Sam, judged from the standards of efficiency in pro-
duction, transportation, supply and the preparation and serving
of food, is the champion caterer of the world. That "eats" is
the basic necessity of an army is shown in No. 2 of "Winning
the War" series, released by Pathe on December 8.

REEL and SLIDE

15

Sales-Scenario That Grips and "Sells"

Outline of Unusual New Advertising Picture Produced for Stafford Ink Company
Combination of Instruction, Entertainment and Publicity Values Evenly Balanced

By E. J. Clary

There are probably many skeptics among
the advertising fraternity who might doubt
the ability of the sales-scenario writer to
make an effective reel on commonplace
office necessities such as ink, paste and car-
mon paper. And while ink is responsible
for the world's greatest romances and
"thrillers" in a degree, it has little of itself
to offer in the way of human interest — ap-
parently.

But only apparently.
"Ruth" Films of Business has produced for the

Stafford Ink people a picture that impresses
me as being one of the most complete undertakings of its kind
I have ever examined. I have been particularly impressed by
the clever manipulation of the script in its treatment of the edu-
cational, interest-holding and advertising elements necessary to
serve the purpose of the ink company.

There are elements in this production which will be of value
to advertisers and producers no matter what their product or
commodity may be. The underlying principles are the same and
the scenario is printed in full herewith because of its valuable
hints for others contemplating the use of the screen for adver-
tising purposes.

All through, you will note, the quality of the Stafford product
is kept in the mind of the audience, yet there is not a single dull
moment and many features would have the warmest welcome
from the average school teacher with a -projector in the class
room.

I am not certain but what the average profit-seeking com-
mercial exhibitor might not consider this film a welcome addition
to his evening's program on most any basis.

Here's the story — it is easy to imagine the visualization when
I say that the photography is excellent and the direction most
unusual :

1 — Main title, "One Drop of Ink Makes Millions Think." Picture, Pano-
rama of New York.
2 — Title, S. S. Stafford, Incorporated, 1858.
3 — Title, Making tests in the laboratory. Picture, Attendant with decanter

and test tube looking through microscope.
4 — Title (N), This little gaul wasp inhabits Syria and the banks of the

River Jordan. Picture, Gaul wasp on pin.
S — Title (N), The same wasp under the magnifying glass. Pitcure, Wasp

under the magnifying glass.
6 — Title (N), The wasp stings an oak tree and with the secretion forms

her nest, the Allepo gaul nut. Picture, Long shot of attendant in lab-
oratory fading-in to close-up of same with gaul nuts in hand running

into close-up of just hand and gaul nuts.
7 — Title, After the insect has escaped the value of tannic acid decreases.

Picture, Long shot of attendant in laboratory fading-in to close-up of

same with gaul nuts in hand.
8 — Title, The broken gaul nuts are placed in a solution of distilled water

so as to distract the tannin. Picture, Close-up of broken gaul nuts in

same hand running into attendant placing broken nuts in distilled

water.
9 — Title (N), Sulphate of iron is dissolved in distilled water. Picture (R),

Show crystals in hand running into close-up of crystals being dropped

in water.
10 — Title, Tannic acid and iron combined make the "body" of ink. Show

pouring tannic solution into container, followed by solution of iron,

which causes the solution to change color.
11 — Title, Coloring matter is added. Picture, Show pouring coloring matter

into the container.
12 — Title, Solution remains in maturing vats for 30 days. Sample of each

run is tested for the proper amount of tannic acid and iron. Picture,

Show little pot in the laboratory making this test.
13 — Title, Carefully filtered, the ink goes to another vat where it remains

for fifteen days. Picture, Show men placing filters in place and start-
ing ink to flow.
14 — Title, Testing the ink for specific gravity. Picture, Show this test.

Taken at the vats.
15 — Title, The ink is again filtered before being bottled. Picture, Flash of

two-ounce bottling machine.
16 — Title (N), This machine has an average output of 28,800 two-ounce

bottles. Picture, Show machine filling two-ounce bottles.
17 — Title, Corking. Picture, Show process.

18 — Title, Every label is dated the day it is used. Picture, Show process.
19 — Title, Labeling. Picture, Show labeling two-ounce bottles.
20 — Title, Making ink since 1858. Picture, John Young at tub.
21 — Title, Bottling, corking and labeling indelible ink. Picture, Show process.
22 — Title, Assembling the non-leakable stoppers. Picture, Show process.
23 — Title, This machine has an average output of 7,800 quart bottles per

day. Picture, Show process.
24 — Title, Testing the non-leakable stopper. Picture, Show process.
25 — Title, The man who invented the non-leakable stopper. Picture, Show

Mr. Depperman.
26 — Title, Labeling. Picture, Show labeling large bottles.
27 — Title, Putting the bottles in the cartons. Picture, Show process.

2S — Title, On the way to the trade. Picture, Boxes coming down the runway.

29 — Title, Mixing the paste. Picture, Show process.

30 — Title, Viscosity test to determine consistency. Picture. Show process.

31 — Title (N), Each run of paste must be put in the bottles hot. Picture,
Show process.

NOTE. — This machine fills and caps 14,400 bottles per day.

32 — Title, Filling and sealing the tubes. Picture, Long shot of process run-
ning into close-up.

33 — Title, Manager of Carbon Department. Picture, Miss Cherry at desk.

34 — Title, Rotary steel mills grind pigments and oils to the consistency of
cream, forming ink for typewriter ribbons. Picture, Show process.

35 — Title, Carefully selected English cotton fabric is used for the ribbons.
Picture, Show fabric.

36 — Title, Eighteen dozen standard ribbons are inked in fifteen minutes.
Picture, Show this machine.

37 — Title, The man inspecting the machine is its inventor.

38 — Title, Inking two-colored ribbons. Picture (R), Show process.

39 — Title, Ribbons are automatically measured, cut and spooled. Picture,
Choice between new and old.

Interesting phases of laboratory work are shown in the Stafford
Ink Company production.

40 — Title, Each ribbon is wrapped in tinfoil, boxed and labeled. Picture,
Show process.

41 — Title, Ingredients of ink formula for carbon paper coating are weighed
and melted. Picture, Show process.

42 — Title, Ready for steel roller mills. Picture, Show lifting pedal.

43 — Title, Grinding colors into waxes and oils. Picture, Show process.

44 — Title, Steam-jacketed melting kettle where ink is melted to the con-
sistency of thick cream. Picture, Show process.

45 — Title, Each machine coats 100,000 sheets of carbon paper a day. Pic-
ture, Show process.

46 — Title, The equalizers assure an even coating. Picture, Show process.

47 — Title (N), The paper is inspected and aujomatically counted. Picture
retake, Show daylight inspecting machine.

48 — Title, Cutting to size. Picture, Show process.

49 — Title, Boxing. Picture, Show process.

Fade-out on new picture of Ruth.

Government Has Play Produced Depicting Dangers
From Venereal Diseases

urp]

| HE End of the Road," a play written at the behest
of United States government officials by Lieutenant
Griffith and Dr. Katharine Brunnell Davis, is a seven-
reel feature. This is an educational picture and
being written and staged for a definite and necessary purpose, at
the instances of government officials, has not suffered at the
hands of the censor, like so many reels of a somewhat similar
character.

Dr. Davis was former commissioner at the head of the Wom-
an's Division of Training Camp Activities.

The picture attacks the venereal disease problem from all
angles. There is nothing in this picture that could be construed
to offend; there is nothing eliminated that is needed to drive home
the great truths of the play.

16

REEL and SLIDE

"Maybe Stone Has It," Oddest Shop
in World of Films

By H. M. Brice

THERE is one movie studio, located in New York, that is
the most unusual in the world. This studio has a pecu-
liar name. It is called simply, "Maybe Stone Has It."
"Stone" is called the savior and good angel of all picture
producers. He has saved more than one $20,000 production from
ruin. He has put joy into the life of more than one director.

Stone collects short films on odd subjects. Also, he collects
short films on all the most commonplace subjects. The two ex-
tremes meet in his shop. He buys these films in all parts of the
world. He pays huge prices for some of them. He buys from
anybody who has what he wants or may want for somebody else
some daj-.

This peculiar business is merely one of the many that have
developed in the development of the motion picture industry.

The Stone idea is that certain "stock" subjects are needed
regularly from time to time by all picture producers. Many of
these scenes cannot be secured immediately by the camera man.
Say Fox Film Co. want a certain kind of tropical sunset to finish
up the last reel. To send a camera man where he might be able
to photograph it would consume time and money. So, Fox asks
Stone for it. Stone has any number of sunsets in his vaults, taken
under all conditions. Take your pick, Mr. Fox! It doesn't mat-
ter to Fox when or where the sunset was made so it fits in the
photoplay.

Naturally, a business like this, of always having the varied
demands of the studio in stock, requires that Stone keep on hand
the most unusual collection of short, miscellaneous films in
the world.

Stone can supply such varied subjects as the following:

Fire engines racing down a crowded street.

Auto going over the cliff.

Two locomotives in a head-on collision.

Wild animals at large in city streets.

Peculiar chemical phenomena.

A marriage ceremony among the Hottentots.

Auto races, including thrilling "spills."

Moon rises, sunsets, rain storms, tornadoes.

Huge chimneys falling.

War scenes.

Prize fights.

Fires.

Street crowds from all lands.

Weird ceremonies among uncivilized races.

Scenes from the frigid zones.

Scorpions, adders, boa constrictors, deadly ants, household
pets, farmyard scenes.

These are merely a few. He has hundreds more cataloged.
Where does he get them? From all over the world they come.
Hundreds of news weekly camera operators, in their daily rounds,
photograph any unusual or commonplace scene and send it to
Stone. It may be a dog fight, a street car accident, a fire, a war
scene; some day Stone knows it will fit in a film "story."

Besides this, he has a large collection of semi-educational
films. He aims to have what the other fellow is certain to want,
but won't have a chance or time to get it When he wants it.

Y. M. C. A. Department of Pictures
Gets New Subjects

THE Bureau of Motion Pictures, Industrial Department,
of the Y. M. C. A. reports that through the courtesy of
Mr. A. B. Jewett of Ford Motor Company it has ob-
tained thirty-two new reels of industrial and scenic sub-
jects, including visits to St. Paul, Minn.; Detroit, Mich.; Cleve-
land, Ohio; Richmond. Ya. ; Baltimore, Md. ; Portland, Ore.;
New York City and Philadelphia, Pa. Other films include "Ford
Tractor," "Luther Burbank," "Making an Auto," "Yosemite Val-
ley," "Apple Raising," "Making Auto Wheels" and "Lumber In-
dustry."

The use of the films circulated by the Y. M. C. A. Motion
Picture Bureau is steadily increasing and gives satisfaction wher-
ever used in industrial plants. Secretaries who have not already
had the use of this film service are invited to write in and make
known their needs.

It is also important to note that the Official U. S. Films are
available for use of the Y. M. C. A.'s. They include the fol-
lowing: "Official War Reviews" — One reel, news.weeklv. "Amer-
ica'- Answer"— Five-reel feature. "Pershing's Crusaders"— Seven-
reel feature. "The Bridge of Ships"— Two-reel feature.

For showing in Y. M. C. A. buildings and in churches they
can be secured without cost except transportation where the audi-
ence is exclusively men in uniform. Special arrangements can
be made for showing to civilian audiences, a small rental charge
being asked.

Requests for films should be made in writing to Mrs. Jane
S. Johnson, Division of Films, Committee on Public Information,
6 West 48th street, New York City. The Committee on Public
Information is making a special concession to the Y. M. C. A. in
order to secure the maximum circulation on these films. Y. M.
C. A. secretaries are urged to make a special effort to exhibit
these films to the workers in industry. The Bureau of Motion
• Pictures and Exhibits of the Industrial Department announces
that through the Picturelook Division of the Material Bureau,
National Wrar Work Council, interesting sets of lantern slides
are available for use among workers in war industries. There
are about 2,500 slides divided into 80 sets, under the following
titles :

Civilian and Industrial War Activities and Patriotic Demon-
strations; Humor; Exploration, Adventure and Natural History;
Travel, Scenic, and Outdoor Sports ; American History ; Art and
Architecture ; Colleges in War Times ; Miscellaneous War Sub-
jects.

Accompanying each set of slides, which are called "Picture-
looks," is a manuscript written by well-known authors, among
them : Rear Admiral R. E. Peary, Donald B. MacMillan, Ellis
Parker Butler, Major Douglas W. Johnson, Josephine Daskam
Bacon, Ernest Harold Baynes, Juliet Wilbor Tompkins, Roy
Chapman Andrews. These Picturelooks have, of course, been
assembled .for use among the soldiers of the allied armies, but
through courtesy of the director of Picturelook Division they
are made available for use of Y. M. C. A.'s in the United States
if purchased outright.

A description of these Picturelooks may be had by address-
ing J. A. Rawson, Jr., Director of Picturelook Division, Room
2010, 347 Madison avenue, New York City.

Sees Need for ''Reissue" Plan to Aid
School Picture Programs

EDITOR, Reel and Slide Magazine : I am now prepared
to state that after eighteen months of operating our
picture show in our high school auditorium we have
been able to add to the school, from the profits, $1,500
worth of improvements. We have lately contracted for various
additional improvements that will amount to $800 in value. And
the end is not yet.

There is only one "fly in the butter" so far as I have been
able to determine, and it is up to some M. P. publication, or
concern, to pick it out. I believe that it will act, but it will not
be amiss to stir up a couple of you to action to make sure of a hit.
Here is the story. There are produced yearly thousands of
films that will be of use for educational work for many years.
Most of these productions are "junked" after a 3'ear's use or less.
If the producers could be persuaded to hold in reserve copies of
these productions at some centrally located point in the United
States they would be doing themselves and the school users a
good turn. You understand that although a film becomes useless
from a popular theater standpoint, it may long continue in serv-
ice in schools where the same subject or topic is touched on
year after year as new classes come up. For instance, the story
of Rip Van Wrinkle is read 3'early by classes in almost all
schools. Now the World Film Company produced an especially
good feature of this. Ask them what they did with it. Ask the
same question of William Fox about "Romeo and Juliet," or
Metro about a similar production. Ask Triangle about their
production of "Macbeth." See what has become of Paramount's
"Oliver Twist." W^here is Vitagraph's "Hamlet?" Most of their
exchanges have "junked" these films. World Company did not
even know it had made a feature of Rip Van Winkle — they did,
however, and it is now to be found in a rather musty shape on
the shelves of an educational exchange. I could point out numer-
ous other cases.

Now my proposition is just this: Create a department of
interagency in your publication. Let the various concerns send to
their Chicago exchanges, or New York offices, copies of their
standards of exceptional educational value that will have per-
manent use in schools. Then we school people seeking one of
these films can write to this department for a booking, which
you will arrange with the company concerned, charging a per-
centage fee for the service. This service will not mean the out-
lay of one red penny on the part of you or the exchanges. It
will mean that schools can get what they want from year to
year (repeats, I mean) without being compelled to hunt for it
(Continued on page 17)

REEL and SLIDE

17

Animated Diagrams Teach Mechanics

Expert Explains Vast Possibilities for Using Films Where Cross Section Motion Is Wanted
Interior of Gas Engine and Workings of Browning Machine Gun Already Visualized

By E. Dean Parmelee

(Tcknagraph Co., Inc., N. Y.)

ONE of the most striking things about the development of
the cinematographic art lies in its rapidly expanding use-
fulness to mankind. For years its real power lay dor-
mant and it fulfilled the simple, though by no means un-
worthy, function of entertainment only.

Its development as a useful medium of expression, as a power
of persuasion and transference of thought, has not been rapid
except in the past two years. In many parts of the country,
experts are now working out ideas to practical ends in the mov-
ing picture life, startling
in their originality and
in their latent power for
the betterment of the
world and the service
of mankind.

In this connection, the
general public knows lit-
tle of what is being done
in the line of so-called
"animated diagrams."
That is perhaps because,
at this date, they fulfill
only a ilmited need and
are not yet fully devel-
oped in their processes
The automatic riveter-Tins shows to the P0"1* where we
the interior parts of the riveter. P1^ exPect }°. see thf,m
Pointer is indicating the compressed m *** 1uf titles on the
air ^lgt screens of the picture

houses. And it is the
special audience which
is gradually luring the leaders in various arts and sciences to look
into the possibilities of the screen and make use of its peculiar
qualities.

This article is concerned with what might better be called
"technical drawings." They must of necessity gain and hold the
serious attention, not only of the educator who will certainly use
them in time to come, but of the business man no matter what his
line may be.

Theory of Animated Pictures Not New

Animated drawings, as applied to cartoons, are not new.
Years ago J. R. Bray made himself famous through his "Col.
Heeza Liar," and other comedy cartoons, but it remained for J.
F. Leventhal to apply the process of their making to technical and
scientific subjects. The function of animated technical drawings
is to visualize occurrences and mechanisms which are inaccessible
to regular photography. Thus the moon's orbits around the earth
or the earth's around the sun may be graphically explained; or the
interior operation of an adding machine or of a rifle or of any
piece of machinery may be visualized thoroughly and quickly on
the screen. Imagine yourself studying out of a book the opera-
tion of a gas engine. You would ponder over diagrams and
printed explanations and perhaps finally reach a clear conception
of the subject.

Sees Need for "Reissue" Plan to Aid School
Picture Programs

{Continued from page 16)

in "the port of missing films" or receive thread-bare junk. It
will mean to the film people that their productions will continue
to bring returns long after they have gone off the popular
theater list. In other words, such films will take on the per-
manency of text books in place of merely bearing the transient
popularity of "the best sellers." That there is more money in
text books than best sellers is verified by the strength of the text
book companies.

I note that December 1 will see the beginning of a "Film
Clearing House" with offices in every big city of the nation. I
suggested this idea simultaneously to the Moving Picture World
and the Atlas Educational Film Company about three months

Now imagine yourself looking at a gas engine x-rayed, as it
were, so that you can see the interior parts. You see the gas
enter, see it explode, expand and force the piston. If a movement
is too rapid for the eye to catch, it is slowed down in the film very
easily for careful observation.

Opens Up a New Avenue

If too slow for patience, it is speeded up. If there is a confusion
of many parts, some are temporarily eliminated from view. Notes
appear from time to time and a pointer explaining just what func-
tion this or that part is performing. In a few minutes you
learn what might ordinarily require several hours' hard studying
in books — and learn it better.

Some of the subjects
which have been "vis-
ualized" by means of
animated drawings are :
"The Gas Engine,"
"Depth Bomb," "The
Slides of the Panama
Canal," "The Automatic
Riveter." The War De-
partment has had made
and is now using, in
training camps, some
twenty thousand (20,-
000) feet of animated
drawings showing the
interior mechanisms in
operation of the Lewis
gun, Browning gun,

Stokes mortar and also Explaining the principle of the elec-
animated drawings, giv- tro-magnet—On the screen the ar-
ing visual instruction in rows are seen to move, indicating
map reading, artillery the direction in which the current
range finding and kin- flows.

dred subjects.

The application of ani-
mated drawings to technical and scientific subjects constitutes a
most valuable addition to the motion picture field. It opens up
a new avenue through which it becomes possible to explain theories
and occurrences not ordinarily observable. This phase of the mo-
tion picture industry is yet in its infancy, but it gives promise of
broad development along educational and scientific lines.

The technical animated drawing will simplify the most com-
plicated engineering feat or contrivance so that the unskilled may
quickly grasp the idea since its tendency is to simplify and impress
only essentials upon the mind. Thus, the Bray "Pictograph" not
long ago made clear to millions of moving picture patrons exactly
how the New York subway was constructed, step by step and
all in the period of a few hundred seconds.

Inventors are finding the animated diagram most useful in
showing the operations of their contrivances to possible investors
and backers. Patent attorneys have recognized the value of the
animated drawing in cases where the still picture cannot serve.

The reason for it all is — motion. There are certain func-
tions performed by machinery which cannot be demonstrated by
means of a still picture because the motion is the important thing.

-v / Y i

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ago. I do not think my suggestion had anything to do with the
organization of this big company, but I want to say that it is
going to be a good thing for the school field, inasmuch as we
cannot find all the pictures we desire with one concern, neither
are we able to use all of the productions of one company.

I have had to be a diplomat of the first water to keep them
all sweet so that I could get what I wanted from them when
they had that article. They term me a "sporadic" booker, but as
far as educational productions are concerned, all the big concerns
are sporadic producers. Most of the educational concerns, on the
other hand, go to seed on industry or geography. For produc-
tions of a literary nature we must depend on the large regular
companies.

B. A. Aughinbaugh, Principal,
Mingo, Champaign County, Ohio

18

REEL and SLIDE

Here and There

IlUllllLIIUMUllllllJllllllllll|i|lillI]lllllllii:illl!llllNIIIII!IINIIIINIIIIIIllllNIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!llllli

Dr. Esther Clayson Lovejoy is covering
the country with a Red Cross message to
the fathers and the mothers of the boys
"over there." She has a stirring tale to
tell. Dr. Lovejoy started on October 1 on
an extended speaking tour with the object
of carrying into the American homes the
story of the wonderful opportunity for
service overseas of the American Red
Cross. ,

Dr. Lovejoy's story is visualized with
moving pictures — a film prepared specially
to show just how the American Red Cross
is rendering a stupendous service_ for hu-
manity the world over. This picture is
said to be one of the most unusual films
ever made in war-torn France. It shows
the onward march of humanity from the
birth of the Red Cross at Geneva, in
1869. It shows the "Army Service" car-
rying the work of mercy wherever the call
for help goes up. It shows the link be-
tween the American soldier and the man
himself overseas. It depicts the thrilling
work of the Red Cross giving first aid to
the wounded under fire and the greatest or-
ganization which carries the wounded and
shattered bodies of American soldiers un-
til they are reconstructed and made anew.

Professor George C. Blakelee of the
Yerkes Observatory, Williams Bay, Wis.,
gave a lantern slide lecture recently at the
chapel services at Rockford, 111. Professor
Blakelee is an astronomer of much note.
His subject was "World Neighbors." Pro-
fessor Blakelee is working for the enter-
tainment committee at Camp Grant.

Educational movies for children are be-
ing conducted by the Albany, N. Y.,
Mothers' Club. The first in the series
took place early in December at the Le-
land Theater, with Mrs. William Cox,
chairman of the committee, in charge.

An illustrated lecture was given at the
Reformed Church, Utica, N. Y., by Rev.
Mr. Kirkwood on "Why White Slavery?"
This lecture is in three courses. The title
of the lecture to be given next is "Whose
Girl Is She?" based on the experience of
Mrs. La Vida Wiard, woman social re-
former and detective.

At the Presbyterian Church, Kokomo,
Ind., for the Sunday evening service about
seventy-five beautifully colored views of
Alaska were recently presented and inter-
preted. It was John Muir, the great
scientist, who said, when you have seen
Alaska, you have seen a hundred Yosem-
ites. Fishing grounds and totem poles, In-
dian dances and the Muir glacier were in-
cluded in this lecture. The rude pioneer
days and modern progress were featured
and explained.

An illustrative lecture was given at the
St. Paul's Evangelical Church, Pekin, 111.,
recently. Seventy-five slides were shown
on "Rome and the Apostle Paul."

The Oak Park, fill.) Garden Club held
its opening me.eting of the season recently
at the residence of Mr. and Mrs. Irwin
Rosenfels, 333 Linden street. The stere-

opticon slides of Oak Park and River
Forest gardens which were displayed last
year were shown again by Mr. Rosenfels.
Lewis H. Lozier of River Forest gave a
short talk on local gardens, and the com-
mittee in charge of arrangements has made
tentative plans in addition to these attrac-
tions to present English gardens. Mrs.
James H. Heald, Jr., is president of the
club.

at Plymouth Church, Utica, N. Y., early
in December.

The second lecture in the National Geo-
graphic Society's 1918-1919 course was
given in the auditorium of the New Ma-
sonic Temple, Thirteenth street and New
York avenue, Washington, D. C, Novem-
ber 20. Prof. Charles Upson Clark told of
"Italy's Share in the Winning of the War."
The lecture was illustrated with lantern
slides and motion pictures, one of the films
having been made from an observation
airplane.

Plymouth Methodist Episcopal Church,
Buffalo, N. Y., announces as a feature of
Sunday evening service a travelog of the
very latest pictures from the interesting
little land of Korea — the land of white
clothes, quaint customs, beautiful scenery
and religious zeal which Japan is trans-
forming from a bit of the seventeenth cen-
tury into an up-to-the-minute twentieth
century province of their empire.

An address by Captain Sterling S.
Beardsley was delivered on December 5 at
the high school, Troy, N. Y. He told of
his wonderful experiences with the fighters
in France. Motion pictures illustrated the
address.

"Old New England Gardens" was the
subject of an illustrated lecture given at
Fullerton Hall, Chicago Art Institute, early
in December. The illustrations were di-
rect color photographs projected by stere-
opticon, and are of great beauty.

As a feature of the Third Annual In-
dustrial Safety Council, held at Syracuse,
N. Y., early in December, motion pictures
were used to illustrate how wounded sol-
diers are rehabilitated.

"The End of the Road," a government
film, approved by Surgeon-General Gorgas
and Lieut. Col. Snow, and written by Dr.
Katherine B. Davis, in charge of the wom-
an's division of the social hygiene depart-
ment of the Commission on Training Camp
Activities, was shown recently at the State
Council of Defense, Chicago, under the
direction of Dr. Rachelle Yarros.

The film demonstrates the results that
may ensue to young girls from ignorance
of social conditions.

Mr. Heber S. Griffith delivered a stere-
opticon lecture on "Springtime in Japan,"

The Rev. A. H. Mason spoke on "France
and Paris" at the Ontario Street Methodist
Church, Buffalo, N. Y. The address was
illustrated with lantern slides.

Dixon, 111., citizens took advantage of
an opportunity^ afforded them recently in
the free exhibition of moving pictures at
the south side high school, that city. At
this time Assistant Superintendent of Pub-
lic Instruction Hoffman of Springfield, 111.,
exhibited four reels of pictures in connec-
tion with the public schools. The pictures
show the schools for the last hundred
years and their progress from the rude
log hut down to the present-day civiliza-
tion.

Clinton T. Kellogg of Rochester deliv-
ered an illustrated lecture on "Personal
and Intimate Experiences With Birds" in
the auditorium at Hutchinson high school,
Buffalo, N. Y. The lecture was being given
under the auspices of the Audubon So-
ciety of Buffalo.

The folks at Russelville, 111., are plan-
ning a series of stereopticon lectures dur-
ing the winter months at the Russelville
church.

The series will show the various phases
of American war activities.

These lectures will be given by Bertram
Zelner, the missionary of the American
Sunday School Union, and have been pre-
pared by the Committee on Public Infor-
mation at Washington.

The subjects of the eight lectures will
be:

1. The Call to Arms.

2. Trenches and Trench Warfare.

3. Airplanes and How They Are Made.

4. Flying for America.

5. The American Navy, at Work.

6. Building a Bridge of Ships.

7. Transporting the Army to France.

8. Carrying the Home to the Camp.
The first lecture of the series was given

on Monday evening, December 8, at 9
o'clock.

All returned soldiers and sailors were
invited to attend.

At a session of the meeting of Mechan-
ical Engineers at New York there was a
lecture on achievements in naval engineer-
ing in the war by Lieutenant-Commander
William L. Cathart, which was followed
by motion pictures showing the .50 caliber
14-inch navy guns.

A motion picture machine donated by

the pupils of the Elgin, 111., high school

has been installed arid will soon be in
operation.

From an industrial
picture, "How Candy
Is Made," produced
for the Elmer Candy
Co.

REEL and SLIDE

19

Taking the Cinema to Mill and Shop

Y. (M. C. A. Industrial Secretaries Work With Capitalists to Reach Employes
Educational Programs Exhibited Between Shifts in Big Plants, Day and Night

MMMB^ffl

By George J. Zehrung,

(Secretary, Industrial Department, International Committee of
Young Men's Christian Associations)

THE huge undertaking of the Young Men's Christian As-
sociation in its work among our soldiers abroad has per-
haps put in. the background, to some extent, the activities
of the work at home in civilian life,, and especially among
the industrial workers of the country upon whom our soldiers
have had to depend for support and co-operation. .

To this end, the Industrial Department of the International
Committee is bending every effort in its mission of education and
enlightenment among the factory workers of the country, and it
is accomplishing a large part of this work by means of motion
pictures, chiefly those dealing with
our industries.

It would surprise many people to
know that moving pictures and the
facilities for projecting them are
rapidly becoming a regular part of
the modern factory organization
and through the widespread organi-
zation of the Y. M. C. A. and its
special secretaries, trained for in-
dustrial work, these factories are
achieving excellent results. In the
big steel mills, the various shifts of
workers, who very often are inac-
cessible to a first-class picture
house, are enabled to see helpful
films on the mill grounds, offering
an opportunity to keep informed
regarding the activities of Amer-
ican industry and the country's in-
dustrial and economic effort which
led to the winning of the war.
Business Men Lend Co-opera-
tion

HOW IT WORKS

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The Industrial Department has
enjoyed the helpful co-operation of
the country's leading business men,
whose films have been freely given
for exhibition over the Industrial
"circuit," and as an example of the
growing magnitude of the work, I
may mention the fact that in the
months^ of August and September
72,800 industrial workers saw our
programs. In New York City, at
71 West 23rd street, is located the Y. M. C. A. Industrial Depart-
ment's Bureau of Motion Pictures and Exhibits, from which our
reels are shipped to the various industrial secretaries who wish to
show them.

At the present time, this department controls about 160 sub-
jects of selected moving pictures, chiefly on industrial lines, al-
though we have quite a number of good scenics, chiefly of the
American variety. We supply no comedies or dramatic works,
though these are shown quite frequently by the industrial secre-
taries who wish to give a varied program. It is one function of
the Bureau, however, to aid the various secretaries in getting
proper comedies and dramatic pictures by putting them in touch
with the nearest and proper commercial booking agency who can
serve them.

The films in the possession of the Bureau are loaned free to
the Associations, express charges being assumed by exhibitor.
We have gotten, in the main, whole-hearted support on the part
of our captains of industry and factory superintendents who have
learned the value of keeping their employes entertained and there-
fore satisfied and efficient. By offering the Y. M. C. A. through
its department of industrial specialists an opportunity to direct
this work, the industrial leaders of the country have recognized
its understanding of social welfare work and its ability to devise
standards without which this class of work could scarcely be a
real success.

The chief motive in this motion picture system is to bring
capital and labor into greater sympathy with each other, to show
the workman those phases of his industry with which he seldom.

INDUSTRIAL EXTENSION SECRETARY
acting as advance agent representing
all departments FINDS the needs and
connects the proper department
which handles the Situation di-
rectly or through the Industrial
Secretary .

if ever, comes into direct contact. To this end, for instance, we
are able to show the steel worker what the miner must do before
the iron is ready for the mill and so on. There are many good
pictures of America's industries available and we are constantly
adding new subjects to our lists. We are able to give the owner
of the film widespread circulation which, in itself, is well worth
his while.

Working Men Like Scenics

We permit the secretaries to select and co-ordinate their own
individual programs and largely follow their orders when appli-
cation is made for a picture on our lists. Very often lecturers
accompany these showings when conditions permit. In many in-
stances, the industrial secretaries of city associations co-operate

with the leading industrial plants
in their vicinity, though a large
number of enterprises prefer and
make possible, having a secretary
on the spot, whose work, quite nat-
urally, is not confined to motion
pictures, but extends into other
welfare and entertainment fields
which are classed under the indus-
trial association program.

It has been suggested to me re-
cently that perhaps working men
do not care to see industrial pic-
tures, but would prefer something
more colorful and exciting. This
is not true. We have found a
ready and enthusiastic response to
pictures of the business and scenic
variety and the demand for them
does not lag. On the contrary, it
increases. We do not, however,
encourage the use of an educational
program exclusively, as we aim to
entertain as well as inform and
help. Clean comedies and good
photodramas find their place on our
programs in ever increasing num-
bers, though the educational pic-
ture is usually the "feature." Quite
naturally, our work has been
closely allied to war work, since we
have tried to help the industrial
worker to a better understanding
of America and its ideals. Aside
from this, we are informing the
workman in one branch of an in-
dustry concerning another branch by means of visualization, a
language all can understand. Our work extends to the teaching
of the ideals of citizenship by means of the screen.

Following is a list of city associations having industrial sec-
retaries, who attend to the motion picture programs in industrial
centers : Edmonton, Alberta, Can., Toronto, Ont., Can., Sault
Ste. Marie, Can., New Haven, Conn., Bridgeport, Conn., Water-
bury, Conn., East St. Louis, 111., Moline, 111., Chicago, 111., Aurora,
111., Cambridge, Mass., Brockton, Mass., Boston, Mass.. Fall River,
Mass., Lynn, Mass., Lawrence, Mass., Springfield, Mass., Flint,
Mich., Grand Rapids, Mich., Duluth, Minn., Minneapolis, Minn.,
St. Louis, Mo., Omaha, Neb., Bayonne, N. J., Trenton, N. J.,
Orange, N. J., Plainfield, N. J., Camden, N. T-, Perth Amboy,
N. J., Chrome, N. J., Brooklyn, N. Y., Rome, N. Y., New York,
N. Y., Schenectady, N. Y., New Glasgow, Nova Scotia, Cincin-
nati, Ohio, Cleveland, Ohio, Springfield, Ohio, Columbus, Ohio,
Lorain, Ohio, Hamilton, Ohio, Dayton, Ohio, Canton, Ohio, Mans-
field, Ohio, Portland, Ore., Wilmerding, Pa., Philadelphia, Pa.,
Pittsburgh, Pa., Coatesville, Pa., New Castle, Pa., Seattle, Wash.,
Racine, Wis.

Arrangements have already been made by which we will in-
crease this number to approximately 300 reels. A great many
industries are now being urged by the Government to install a
training room for men and for women that more efficient work-
ers may be developed, not only in the technical, but mental and
physical. Many large industries are now finding it absolutely
necessary to inaugurate the motion picture service at noon-hour
lunch rooms.

20

REEL and SLIDE

Film Best "Trail Blazer" for U. S.
Industries Abroad

By Orrin G. Cocks

(Secretary, National Board of Review of Motion Pictures)

THE war has done it! The bands are burst asunder.
America has sprung forth unshackled as a world leader.
The war has aided us to win the affection and love of the
world. Its peoples want to know the genius and the
causes of America's democracy. They are all ready to learn and
to use the good of the principles we have developed. So the
time has come for us to interpret in practical terms the reasons
for our solidarity and idealism. Among the influences which can
tell the story with universal power and convincing eloquence the
motion picture has advanced to a foremost place.

Prophecy is a dangerous pastime, but events have indicated
certain lines of motion picture development which must come both
here and abroad in response to the new position of the United
States among the nations. These lines may be indicated with
some degree of confidence.

Our own people have expressed unmistakably their desire
for clean entertainment with plenty of heart throbs, whimsical
comedy or satire, stories of love or romance interspersed with
the spice of adventure, daring and courage. These tales have
held the emotions of the world from time out of mind and they
always will. The public has now tired of war stories, but they
are greatly interested in the lives of the peoples in the countries
which have become real because of the world conflict.

Film to Describe Other Peoples

The provincialism of America has received some salutary
lessons. France is not frivolous ; England is not decadent ; the
Balkans are not inhabited by fanatic, ignorant guerrillas ; Japan
is not untrue to alliances; South Americans are not untrust-
worthy bandits; Russia is not stolid and stupid. No, indeed!
They are very different from our pre-war imaginings. They all
have high purpose and substantial historic backgrounds. While
we have lived in a smug fool's paradise, they have, in turn, de-
veloped their misunderstandings and suspicions of the United
States, which we may thank the war for modifying. Some trust-
worthy interchange of information is needed to increase knowl-
edge and mutual respect. Motion picture films are needed from
these countries for exhibition in the United States.

They will be eagerly welcomed by our people without being
compared to the costume story, for which the American public
has had little use. They will now be regarded as truly modern
and as intensely intersting as one photographed on Broadway, in
an American country town or on a western ranch.

We want stories from the countries of our Allies and from
South America, Asia and Oceanica. Everyone now knows that
the glorious Anzacs from Australia are similar to the Canadians
or Americans. Let us see them on the films. Our war activities
have brought Brazil and the South American states near to us
and swelling commerce will help to strengthen the ties which
bind us. It is the part of wisdom to broaden the minds of the
American people with tales which have their settings in these
countries and which inform us of the splendid qualities of their
peoples.

All of them are fast growing into the state of brothers in
the enlarged family of free democratic men. The news and in-
formative films may turn the trick, but experience has proved
that the dramatic picture has a power out of all proportion to the
others. Witness in confirmation the influence in social education
of the picture version of Brieux's "Damaged Goods," which
aimed primarily in telling a convincing story.

An Ethical Contribution

For our own good and theirs we will increase the number of
dramatic pictures which tell us and our neighbors across the
water of the many-sided life of our democracy. Both we and
they want facts about the operations and projects of our national
and state departments. Are we entering world trade and in-
creased naval activity? Then let's dramatize it. Has the Gov-
ernment plans for development of waste lands, waterways, soil
cultivation or child saving? Then the world may be the better
for fine dramas which make these clear. Do the industries wish
to tell the world of their processes, plants, products and social
activities: Here at hand is the film which can educate and in-
spire while it carries the finest form of modern advertising.

! en more important for every man here and twelve thou-
sand miles away are those fine pictures of America's treatment
of her sons and daughters in their social activities. There are

some fine stories still to be told of working people, of home con-
ditions, of equal opportunity, of relief, of care of the old, the
young, the delinquent and the sick. These are inspiring in the
extreme. Surely, too, there is something yet untold of the vari-
ous methods used in our civic life to bind our country together
and teach the peoples abroad to advance along substantial roads
to orderly and lasting freedom.

Nor have we yet exhausted the inevitable development of the
motion picture. The world has learned that the film has an
ethical contribution which will strengthen those agencies which
minister to character development. The Chinese wall of church
indifference is crumbling and pictures will be demanded more
largely in connection with church activities. The ministers re-
turning from France with the Y. M. C. A. secretaries have dis-
covered that men turn in numbers to this form of wholesome en-
tertainment during their leisure hours. They will solidify the de-
mand. Progress, however, will be accelerated when leaders in the
church and Y. M. C. A., in education and in social movements,
co-operate with skilled dramatists and motion picture producers.
Their function is to indicate facts and ideas which may be used
and grant some freedom to the men who know motion picture
limitations and permit them to infuse into the ideas the spirit of
life and of drama.

In our attempt to help in the democratic transformation of
the world, let's learn some lessons from Germany. Before the
war she had spawned the world's industrial streams ; she had
impregnated whole nations with her peculiar trade and cultural
ideas. Quite, unrepentant, she is now planning still further to
win the peoples to her aims and business methods. In the name
of reason, why should she be given a free field? With all
agencies at our hand, and especially the motion picture film, let
us combine business and democratic helpfulness by telling
America's story to every village and every nation on the footstool.

Suggests Motor Trucks to Convey Pictures
to Rural Districts

"A greater use of the motion picture in rural districts for
entertainment and informational purposes is most desirable. The
difficulty in the past of bringing this modern type of entertain-
ment to the small community has been the cost and the legal
requirements in order to safeguard against fire," says the Bulletin
of the affiliated committees. "These can be minimized through
the organization of entertainment circuits and the use of a motor
truck for the purpose of moving the show from place and pro-
viding electric current for the exhibition. A pamphlet, prepared
by the National Committee of Patriotic Societies in co-operation
with the Federal Bureau of Commercial Economics and the Na-
tional Board of Review, contains the following description of
traveling equipment for the use of the incandescent lamp ma-
chines :

"A one-ton truck (Ford type is good) is of sufficient size to
carry the projector, the generator, the films and the screen from
place to place. The chauffeur should be the motion picture op-
erator. The screen, of whatever material, ought to be made with
grommet holes, so that it may be laced to two upright and two
cross pieces, made preferably of piping, though wood will answer.
This frame may be held either by cross legs at the bottom, or
guyed with ropes to any convenient posts, trees, etc. The truck
should have a reel holding at least 300 feet of electric cable, lead-
ing out through the bottom, so that the truck may remain at the
roadside and the projection equipment taken into any schoolhouse,
town hall, or parish house and perfect projection given the pic-
tures."

Miss Abbie B. Gantz, for many years in charge of the insur-
ance library in the Insurance Exchange, Chicago, and now con-
nected with the Insurance Field, addressed the Fire Insurance
Club of Chicago recently on her experiences in the Minnesota
fire district. Miss Gantz spent three weeks there, covering the
disaster for the paper, and described the devastation and the work
of the insurance men and officials, and related many interesting
incidents. Her address was followed bv 700 feet of moving pic-
ture film showing scenes in the forest fire territorv.

At a meeting of the Sunday school superintendents, mem-
bers of the Brooklyn (N. Y.) Sunday School Union, the discus-
sion of motion pictures in Sunday school work was an important
feature of the program.

The Symington Company of Rochester, N. Y., purchased two
thousand tickets for "America's Answer," for the showing at the
Gordon Theater, and invited their employes to see the govern-
ment war picture.

REEL and SLIDE

21

Evolution of Film Projection Booth

Expert Describes Early Operating Rooms Before Advent of High Class Picture Theater
Careless Handling of Moving Picture Films Greatly Offset by Modern Machine Housing

By F. H. Richardson

(Excerpt from an address made before the Society of Motion
Picture Engineers, Cleveland, Ohio, November 21, 1918)

THIS article is presumed to deal with the projection ma-
chine enclosure, and to set forth, as briefly as may be,
some of its more important requirements. It would, there-
fore, seem fitting that a short resume of the evolution of
this enclosure, from a cloth-walled affair to what it now is, will
not be inappropriate.

In the earliest days of the industry the projection machine
enclosure was usually merely a surrounding drape of black or
dark-colored cloth, designed merely to conceal, or partly conceal,
the apparatus and its attendants from the audience. This form
of enclosure continued to be used until motion picture theaters
came into existence. The advent of the theater very naturally
suggested a more permanent housing for the projection apparatus,
and the need was first met by a wooden-walled room, which, prob-
ably by reason of its smallness and the nature of its immediate
predecessor, was called the "booth."

Films coming from the projector were run either into an
open basket, or a sack attached at its open end to a hoop. This
plan was later changed by substituting a large metal tank, which
same was made to act as a base for the projection machine itself.
Operators (they were little more than mere operators of machines
in those days) were allowed to and usually did smoke at will. The
top of the metal tank was often used as a convenient shelf for
temporary deposit of red hot carbon butts, whence one would
occasionally roll into the opening of the film tank. As may well
be imagined, the combination of a wood-walled room, cigar and
cigarette butts, and red-hot carbon stubs made for trouble.

Great Speed of Combustion

The resulting fires raised a tempest of very caustic newspaper
comment, and the demand for a fireproof enclosure for the pro-
jection apparatus. Incidentally it was the tremendous speed of
combustion occurring under such circumstances (one and often
two reels of film run into a sack or tank in a loose pile) which
gave rise to the absurd but for several years very familiar "film
explosion" newspaper scare heads.

The first result of the fires (several of which were rather
serious in the item of property loss, and a few in injury to the-
ater patrons, the latter resulting almost entirely from panic) was
an attempt to fireproof the enclosure by covering its walls with
sheets of either tin or iron. This proved highly ineffective, and
was later ordered put on with locked joints; still later it was
backed with sheet asbestos.

Some very amusing instances of official stupidity occurred in
connection with the early attempts at fireproofing. Chicago had
just passed an ordinance requiring the interior of all picture shows
located in buildings in which families lived to be fireproofed with
pressed steel, backed by sheet asbestos Y% of an nch thick. An
inspector visited a North Clark street "store room" theater, on
one side of the auditorium of which was a 24-inch brick wall,
finished with plaster applied directly to the brick. He actually
threatened to close the show unless that wall be immediately fire-
proofed as per ordinance.

Gradually these makeshifts were improved upon, however,
until we have to-day very many examples of really very fine
projection machine enclosures, though there is still a sad lack
of any generally applied adequate standard as to either size, con-
struction or other items.

Made Subject of Absurd Rules

In the beginning of the industry there was slight need for
any other than very rudimentary knowledge or skill in projection.
Motion pictures were a novelty, and people paid to see them as
such. Projection machines were small and their workmanship
crude. The illuminant was weak. The photography was poor.
The perforations were anything else than accurate. The screen
was merely a square of muslin, and as long as there was some-
thing resembling a motion picture somewhere on the front wall
of the auditorium, everyone was well pleased. Technical knowl-
edge, as applied to projection, simply did not exist. No one gave
the "booth," or what it contained, a second thought, except to
abuse the operator when he stopped the show too frequently to

mend broken film, run too long out of frame, or requisitioned too
many repair parts. The projector enclosure was placed in any
space within sight of the screen which could not possibly be util-
ized for anything else. It had neither ventilation, nor toilet facili-
ties. It was made the subject of a flood of absurd rules and laws,
formulated by men who knew absolutely nothing about the real
requirements. It was, literally, the very last thing to receive con-
sideration as the industry advanced, and years of vigorous fight-
ing were required to bring theater men to a realization of the
fact that the room from whence the picture is projected lies close
to the very heart of things.

The business of the projection of motion pictures had to be
literally dragged up out of a mire of almost contempt, and estab-
lished on a plane of respectability. That recognition to which
its importance just entitled it had to be fought for and won, and
the battle is notyet over. I venture the assertion that the future
will see the projection of motion pictures accorded recognition as
of equal importance in artistic possibilities with any other branch
of the industry, to say nothing of enormous possibilities for econ-
omy through intelligent understanding of the mechanical, elec-
trical and optical details of projection installations.

Objects to Name "Booth"

To dispute the proposition that the room we are discuss-
ing is the very heart of the motion picture theater is equiva-
lent to contending that one plus one does not make two. When the
producer, his directors, high-grade camera men, high-salaried art-
ists, dozens and maybe hundreds of lesser lights and his dark-
room men and assemblers have all done, the finished product, be
it the "battle cry of peace" or the humble efforts of the screen
"barn-stormer," must perforce be turned over to the man in
charge of projection for reproduction upon the theater screen
before the final judge, the public. And who will dare say that
poor equipment, poor working facilities or lack of skill will not
either almost entirely ruin or at least largely detract from the
artistic value of the finest production ever made, thus largely im-
pairing its effectiveness with the audience? And if this is true,
does it not follow that the projection machine enclosure, includ-
ing its contents and the men in charge, are of huge importance
to the industry?

For the foregoing prelude I make no apology. If there is
regret for space consumed, just consider the amount of space
used up during past years on subjects of far less importance to the
industry, and hold your peace. The writer very seriously objects
to the name given the projection machine enclosure, namely,
"booth." Webster, who is presumed to know what is correct in
words and language, tells us a booth is a "temporary structure of
boughs ; a shack."

For many years I have used the name "operating room."
This, however, while a very decided improvement over "booth,"
does not quite fill the bill. It seems to me that, logically, the room
from which pictures are projected is a "projection room," and the
writer respectfully suggests to this body its adoption by the de-
partment of nomenclature.

Official War Review Number 24 Full of Patriotism
as Allies Beat Back Germans

£ £f | 1HE Path to Victory," No. 24 of Official War Review,
released by Pathe December 9, is one of the most
thrilling and instructive installments of this great
patriotic and educational series. It shows how, day
by day and night by night, the Allies beat back the foes' shat-
tered armies. It is full of dramatic movement and comprehensive
change of scene.

Accompanied by the camera, Italian skirmishers dash through
shell-shattered villages in pursuit of the fleeing Austrians. Soon
the hills held by the enemy are theirs and they scatter and search
for machine gun nests. The celluloid record shows a squad
rushing an Austrian^ fortified cave, and the result is the capture
of a fine flock of prisoners.

_ A deeply impressive spectacle, caught by the camera, shows
Britain's battalions, face to face with a keystone of the Hinden-
burg line, waiting for the signal to go "over the top." The bat-
teries rip the foes' line to bits, and away go Tommy across no
man's land to mop up another Boche trench.

22

REEL and SLIDE

g Questions on Lantern Slide Sub-

m jects will be answered by mail if

M stamped envelope is enclosed in

= addressing this department.

AX announcement of interest to lantern slide
users carries the assurance that the Bureau
of War Photographs will be continued. The
photographers of the U. S. Signal Corps, now in
Europe, have been directed to secure up-to-date
still pictures of scenes showing the final phases
of the war, and also the work of reconstruction
that has already begun in the devastated sections
of France and Belgium. "Stills" of the advance
of the American and Allied troops into Alsace-
Lorraine and Germany are also being taken, and
the peace conference will be "covered" pictorially
for the Bureau of War Photographs. These pic-
tures will be available as soon as received. The
demand on the part of schools, colleges and indi-
viduals for pictures of the war is, it is announced,
constantly growing, and this in itself wouldi justify
the continuation of the Bureau of War Pictures.
Another angle, however, is being developed, and
that is the furnishing of slides for the illustration
of lectures on the war and the reconstruction
period. These slides are now being made in the
photographic laboratory of the Division of Films
in New York City.

Application for copies of the Government's war
photographs should be addressed to the New York
office, 6 W. 48th Street.

* * *

Elsewhere in this issue, Mr. Abrams, of the
Visual Instruction Division, maintained by the
New York State Department of Education, de-

scribes the ideals and methods of operation of
one of the most efficient and successful depart-
ments of its kind in the United States. Mr.
Abrams -is ultra conservative. Yet, some of his ■
ideas- ring true. That is the function of such
a department, to cling closely to the strictly edu-
cational idea seems logical enough. Those schools
which demand entertainment on their screens can
find plenty of subjects at the various slide makers'
places. It is not the duty of the state to enter-
tain its people; this should be left to private
enterprise.

It is interesting, however, to compare Mr.
Abrams' eastern ideas to those found among men
in the same positions in states farther west. Wis-
consin, for instance, and Iowa.

Concerning the direct-to-user plan of supplying
slides, this may, and probably is, the best system
in the case of a central institution serving a whole
state. But it would seem entirely practical and
less, if not more efficient, to district the territory
and consider each circuit a unit in the service.
Thus, the slides spend less time in transit and
are therefore of more use to the greatest number.
Mr. Abrams has made his arguments very clear
and his long experience makes what he has to
say of great value.

Not long ago the makers of lantern slide plates
and cover glass declared that stocks were getting
low and the outlook for sufficient material was
dubious. One large plate maker wrote this de-
partment that he could see the curtailment of his
output fifty per cent. Recently the situation has
changed. We are informed that there is ample
glass on hand for all needs.

* * *

What is meant by a "dissolving image"? B.

Answer: One image gradually or quickly fades
into the next with no break in between. This
requires a double set of lenses — in fact, a double
stereopticon.

* * *

One of the important departments of the Argus
Enterprises, Inc., at Cleveland, is the lantern
slide department. Now, the Argus people repre-
sent the most ultra modern ideas in the industry;

piraiiiiiiiiiiiiiiii

| ?— ASK US—? S

lilllllllilllllllllllllllllllllllillW

Editor, Reel and Slide Magazine: We under-
stand that there is a question in the minds of the
motion picture men as to what will become of the
Division of Films of the Committee of Public In-
formation. We understand that George Creel, the
chairman, has declared that when peace is signed,
the activities of this bureau will virtually cease.
We believe that inasmuch as the Division of
Films has already been established it would be
well to make some modification as will be neces-
sary and connect it with the Bureau of Educa-
tion. Make such modifications as will be neces-
sary, but do not disband the Division of Films.

We would, furthermore, suggest that the Na-
tional Educational Association be given at least
some advisory power. The future of the educa-
tional motion pictures, we believe, depends ulti-
mately upon the attitude of the federal govern-
ment. States are struggling with the problem.
If a federal division of visual instruction could
be established it would mean a decided impetus
for the whole work of visual instruction in the
United States.

We trust that you will use such influence as
you have to bring this matter to the attention of
persons who are interested in the success of the
educational motion pictures in the schools. Very
truly yours, Chas. Roach, Visual Instruction
Service, Iowa State College.

Answer: Chas. S. Hart, director of the Di- ■
vision of Films, Committee on Public Information,
makes the authoritative announcement that, de-
spite the close of the war, the Official War Re-
view, released through Pathe, will be continued
indefinitely, and that all other Government pic-
tures, now issued, or being assembled, will be
released according to schedule.

"It is only fair to exhibitors and the motion
picture interests generally," says Director Hart,
"that they should know just what to expect in
regard to the war pictures that have been an-
nounced by the Division of Films. The progress
of events in Europe — the evacuation of the vari-
ous invaded territories— the reconstruction of
devasted France and Belgium — the ferment in
Germany — the meeting of the peace commission —
these are all matters of tremendous historical and
news interest, and they will be fully covered by
the Official War Review, in order that the Ameri-
can people may keep in pictorial touch with the
important and stirring events that mark the re-

making of the map of Europe. The necessity for
its continuance is obvious."

* * *

I understand that there is a special camera
crank on the market adopted for use in trench
photography. Can you tell me something about
it? John Keeston.

Answer: You probably refer to the special
crank supplied with the Universal camera. The
object of this device is to provide means whereby
the Universal motion picture camera may be op-
erated from a safe position behind a barricade
or in a trench. The device is entirely self con-
tained and is placed on the tilting top of the
tripod before the camera is atached. With this
arrangement the camera may be panoramed or
tilted in the usual way. The camera may be
threaded without removing it from the tripod.
This is accomplished by providing a sliding key-
way and universal joint on the driving shaft
which permits detachment of the shaft, which may
then be tilted back out of the way to permit
opening of the door for threading.

The lower gear box, which holds the crank, is
rotatably adjustable to permit cranking from any
position. With this arrangement, the crank shaft
below may be placed parallel with the drive shaft
above, or it may be placed at right angles, or
turned to any angle desired. If conditions neces-
sitated, the camera man could even sit under the
tripod and swing the crank box around so that
the camera . could be operated from that position
with equal facility.

The entire device, while having ample rigidity,
weighs but nine pounds. The frame is made of
steel tubing with flush joints and the gear cases
are of cast aluminum, entirely enclosed.

* • *

I understand there are some objections to the
motor drive portable projector. What are they?
S. J. M.

Answer: Both the hand driven and motor
driven machines have their adherents. It is
largely a matter of choice. Most machines today
are equipped with the motor, as they need less
attention on the part of the operator.

* • •

Where can I rent copies of the Chester-Outing
scenic pictures? J. B.

Answer: In this issue you will find your near-
est Mutual Exchange listed. Mutual distributes
this series.

that they believe the slide business still offers
opportunities is a pretty healthy sign. And the
Argus people are producing moving pictures and
■marketing a full line of equipment, too.

A minister, Rev. Albert Burlingame, writes this
department in part as follows: "Whatever one
may say of the moving picture, the lantern slide
still maintains one distinct and all important ad-
vantage over it. I refer to the fact that the lan-
tern slide will project an image in colors — some-
thing the film doesn't successfully do — as yet. To
me this overbalances all other limitations of the
slide."

This seems to be the statement of an enthusiast.
Some colored slides throw an image that is no
better and sometimes worse than the hand-colored
moving picture films. Not that expert workman-
ship on colored slides cannot be done satisfac-
torily, but how often is it done? Most colorists
take a natural pride in their work, but proper
coloring is costly, and to-day the demand is -far
speed and low price.

* * *

Where is the projectaslide stereopticon sold as
described in your November issue? W. J. Bobbs.

Answer: Address the Projectaslide Co., 30
North Michigan Ave., Chicago.

* * *

Is it practicable to make slides from newspaper
clippings — especially cartoons and illustrated jokes?
F. B. K.

Answer: Yes. Any slide house can do this
for you.

* * •

Some interesting suggestions are made in the
little booklet issued by the University of the
State of New York concerning the selection of
subjects for purposes of visual instruction and the
ordering of the slides.

.We read:

"The most important problem in visual instruc-
tion at the present time is to determine its peda-
gogical basis and to formulate a method based on
sound principles. Merely displaying pictures or
giving illustrated lectures falls far short of a
pedagogical method for visual instruction.

" 'Visualizing' means the formation of correct
and vivid mental pictures. The eye is only a
physical organ. A mental reaction is needed to
make the use of pictures effective. To learn how
to read, or interpret, pictures requires training
quite as much as to learn to make observations
of plants or any other objects. It is as important
to see that time is not wasted in the use of pic-
tures _ as in the use of the laboratory. Every ap-
plication for a loan or for an apportionment of
state money should be made on a blank furnished
for this purpose by the Visual Instruction Divi-
sion. A little system in ordering and handling
slides and photographs will lighten labor and
facilitate borrowing. An institution borrowing on
the four-week plan may also borrow on the one-
week plan. When application is made at one time
for four-week and one-week slides, a separate
blank should be used for each class of slides.

"When slides have been received, they should
be arranged in the _ boxes by call number as
words are arranged in a dictionary, without re-
gard to the order in the catalog or the order in
which tbey are to be used. With a little practice
this should be done quicklv.' It will then be easy
to pick out in order the slides wanted for a par-
ticular topic.

"To detect cracks in slides, hold eight or ten
in the left hand in such a position that the light
is reflected from the surface to the eye; then let
one slide after another pass by a sliding motion
into the right hand. Turn the slides over and
repeat.

"Clean the slides thoroughly before using in
lantern. The results will be much more pleasing.
Learn to select slides and photographs from the
catalogs the same as books. When you go to the
library for books you do not often find all there
are on a subject already assembled for you in a
'set.'

"There is no limit to the number of slides or
photographs that may be borrowed at one time,
if they are available.

"New York State does more than any other to
provide slides and photographs for use as educa-
tional aids, but do not expect too much. There
are a large number of institutions of the Univer-
sity to be accommodated. A prompt observance
of all regulations by each borrower will be to the
advantage of all.

"If the material that is being prepared is useful
to you, it will help if you make the fact known."

* * *

What is considered to be a fair charge for a
lantern slide show? B. J. H.

Answer: This is a difficult question to an-
swer. It depends upon what kind of a show you
are giving, where it is to be held, _ the paying
ability of your audience and their willingness to
attend. If you are to give the show in vour
own home, five or ten cents is the limit. If in a
church, the free will offering plan is best; if in a
school, you might charge fifteen or twenty-five
cents with propriety if your pictures are accom-
panied by a good lecture and if they are inter-
esting. A good show is worth whatever you can
get from your audience. A poor show isn't
worth anything to them.

REEL and SLIDE

23

Non-inflammable Film— How and When?

The Leading Makers of Projection Machines Will Voice Their Views on This

Important Question in the Columns of REEL and SLIDE.

This Is the Fifth Article.

By H. A. De Vry

(President, De Vry Corporation, Chicago, in an address made be-
fore the Society of Motion Picture Engineers, Cleve-
land, Ohio, November 20)

WHY debate the pro and con of standard and off-standard
film when every constructive influence is for a single
standard, and against the off-standard — why go over
the same ground which has already been traversed by
others? Is not the accumulated experience of others who have
given the matter its fullest consideration in the past a sufficient
precedent for us to take advantage of in applying what they have
already learned and proceeding from where they left off rather
than starting over and winding up with a compromise that will
fall of its own weight in a short period of time.

All those who have compromised between good and bad only
fool themselves. The question that is being agitated in this as-
sembly was considered ten years ago by a nation who at one time
led the world in the motion picture industry. France had in-
flammable film, then someone tried to make her accept a non-
standard width and perforation, with the result that on December
3, 1913, five years ago, a decree was passed in Paris prohibiting
the use of inflammable film, with the consequence that standard
non-flam film is used universally throughout France, as you all
know.

French Base Made Here

Strange to say, the base for the French non-flam film is made
by the Celluloid Company of America. As soon as normal con-
ditions are restored, there will be several makes of standard non-
flam film of standard size and perforation of superior quality to
the present inflammable type. The demand has already been cre-
ated. The schools of America in many instances tried the vari-
ous off-standard types of films and projectors with the result
that the combined capital represented in this organization, spent
in publicity, could not create sufficient influence to combat the
prejudice to off-standard film now existing among the educators
in this country. The same applies to all other places where the
same experiment has been made.

The Bureau of Standards has been co-operating with the
celluloid manufacturers in solving the problem of producing a
high quality non-flam film, which, in addition to its basic advan-
tage of being safe, is also very desirable from an economic stand-
point, as the basic ingredients are of less cost than that for the
inflammable. Furthermore, the off-standard is much more ex-
pensive than a standard gauge film, as you can prove to your
entire satisfaction in any way you choose and from any angle you
desire, whether the cost of raw stock, the printing by reduction
or on the rentals.

The underwriters are against the off-standard films. All mod-
ern progress is against compromising — against cures. The cry
of the day is — prevention. Remove the primal source of the evil.
In Chicago film exchanges alone, hundreds of thousands of dol-
lars' worth of property was destroyed in the last two years, in
addition to that which was destroyed in other cities, which, rela-
tively speaking, was equally disastrous, and in turn imposed undue
restrictions on the industry at large. In addition to the many
other advantages in the use of the non-flam film, consider the
saving from an insurance standpoint, special building construc-
tion, abnormal precautions that could be done away with; as an
economic question, standard non-flam film resolves itself into a
self-supporting proposition.

First Inflammable Film Not Good

The underwriters at the last meeting of the National Fire
Protective Association carried a motion, put up by their vice-
president, Mr. Small, that the members of the National Fire Pro-
tective Association and all allied bodies, exert every effort to
assure the enforcement of national legislation prohibiting the
manufacture of inflammable film altogether. The underwriters
did not originate the recommendation for narrow width films. It
was based entirely on the activities of the Edison Company, who
spent hundreds of thousands of dollars to put across the narrow
width idea some years ago. Like all others, they went the lines
of least resistance, until they, like the rest, felt the need of re-
moving the source of the evil so as to make the use of films safe

in the film exchange, the laboratory, the theater and all places
where films are used.

Now, gentlemen, you have the facts of the case. You men
of the Society of Motion Picture Engineers, whose standard of
ideals is to bring about ideal standards, are you going to take
the responsibility of a compromise, when France has already,
years ago, applied the remedy?

The inflammable film of ten years ago was a sorry affair, and
constant improvement brought it to its present standard of excel-
lence. To-day, the present non-flam film is within 90 per cent as
efficient as the present inflammable film is, if you will take the
trouble to ascertain and prove it to your entire satisfaction. In
a few more months non-flam film will be much superior in qual-
ity to the present inflammable film and, although manufactured on
a relatively small scale in the beginning, it will far exceed the
present and contemplated future production of the off-standard by
far, based on their relative progress.

Whether we adopt off-standard or not, standard non-flam film
will come by the very force and pressure of circumstances, from
an economic standpoint alone. We are just a little ahead of our
proposition at this meeting; a broad-minded, liberal viewpoint,
unbiased by personal prejudice, based on the desire to do what
is right, all things considered, will demand of you that this so-
ciety appoint a committee to look into this matter as a serious
proposition _ that demands the fullest consideration it is in your
power to give.

Your former president, Mr. Jenkins, has set an example to you
in adopting a proper perspective toward this proposition, when he
stated most clearly that printing is autocratic — it lends itself to
class distinction — motion pictures the universal language, recog-
nizing no class distinction, is democratic. And, gentlemen, to be
in harmony with the times, we must align ourselves with this
most modern of movements in this most modern of times where
the ideals of democracy are the standard of value by which to
judge all our activities. You, as a society, must heed the hand-
writing on the wall.

Considers Argument Waste of Time

For the sake of the enormous influence motion pictures will
have in the enlightenment of the world, we cannot afford to take
upon ourselves the responsibility of restricting its utility for the
personal aggrandizement of the few at the expense of the many.
I have here the documentary evidence to substantiate the conten-
tions taken and will furnish you with as much more as is necessary
to fully convince you of the folly and the waste of time that will
ensue in considering standard versus off-standard, without taking
into consideration the real question and only solution — making
films safe for universal use.

I, therefore, put it in the form of a motion that this society
rescind the action taken at a former meeting in regard to the off-
standard film and go on record as adopting a resolution to co-
operate with the underwriters, the National Fire Protective Asso-
ciation, the universities, the Bureau of Standards, and all those
affiliated with the motion picture industry who are now agitating
this matter in helping to bring about in the near future the
abolishment of inflammable film.

Texas Mothers Congress Produces Picture
for Schools

Educational motion pictures, made under the auspices of the
Texas Congress of Mothers and Parent Teachers Associations,
are being shown in Texas schools. The first try out was made
at Rusk School, Houston, early in December. Other schools will
be given dates as soon as arrangements are completed.

The films show educational activities in schools throughout
the state. The school garden work of several Houston schools
is shown, together with the unusual features which mark various
schools. The clinic at Harrisburg School in full operation as well
as the children arriving by various ways at that school from
rural vicinities, by water and school conveyances, has received
favorable comment from points in the state where the films have
been on exhibition -before coming here.

That "Celebes, Malay Archipelago," is one of the oddest spots
in the world, so far as the people and the customs go, is shown
in No. 22 of the Post Travel Series, released the week of Decem-
ber 8 by Pathe.

24

REEL and SLIDE

How to Show Movies for Profit
In Any School or Church. 7% is
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

Motion Pictures Entertain and Instruct

Approximately 7000 educational institutions in the United States are today using
the moving picture screen to instruct and entertain. Most of them clear a moder-
ate profit on their semi-weekly exhibitions. Projectors are now simple to operate.
There are plenty of good, clean films.

PICTURES IN THE INSTITUTION ARE THE SUREST WAY TO OFFSET
THE INFLUENCE OF THE UNSCRUPULOUS THEATER MANAGER.

This Remarkable Book Tells You in Simple Language —

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films- — Who produces the films!
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

An offer made only to readers of Reel and Slide Magazine-
the authority on educational moving pictures.

A

Please say, "As advertised in REEL and SLIDE/' when you write to advertisers.

REEL and SLIDE

25

This Is the Book &r

ng the Wide

^ ^— — ^— •

»rld to Your

dito

r mm

L win—

ring the wonders of the
orld to your audience,
he Holy Land, India,
hina, War Stricken
urope, Iceland, Latin
merica, Mountains,
ireams, Cities, Forests,
trange People, Strange
ustoms, etc.

s Make Clear —

he wonders of chem-
;try, physics, biology,
ntomology, mechanics,
atural history, geology,
tc.

I

s Dramatize —

he world's great indus-
ies, steel mills lumber-
ig, woolen industry,
rmament making, smelt-
>g, manufacturing, food
roduction, agriculture,
lilroading, engineering,
tc.

ns Present —

lean comedy, inspiring
nd moral photodramas,
e classics, poems and
istories, romances fairy
ifes, current events,
rominent personalities,
istory in the making, etc.
1 1

Gripping Pic-
'es That Move
1 hat Also Pay
mr Way!

It Gives All the Facts You
Want to Know About the
Visual Instruction Movement

You Can Get It Only if You Subscribe
to Reel and Slide Magazine Now

It outlines the experience of hundreds of institu-
tions which have made moving pictures a success.
It is a practical plan. It goes deeply into the sub-
ject. It is not only useful and profitable — it is also
entertaining to read.

Illustrated with beautiful and
unusual scenes from curious
educational moving pictures.

It contains 225 pages of solid information. It should
be on the desk of every Minister and Educator in-
terested in the Better Films Movement and in ex-
tending the usefulness of his institution.

This Is the Magazine

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
It is a service. It tells you

«^.~"t.

Sf«JfB

urch

in the United States,
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

For a Limited Time — This
Valuable Book and Reel
and Slide Magazine

ctatO

Send in This
I1CC Coupon TODAY

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
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Address

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Profession

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

26

REEL and SLIDE

llllllllllllllllillllllllllll !1I!II!III!I11!I!!!!I!!III!I(IIIIII!II!I!!III!IIIII!IIIIIIIIIIII!III!!IIII!IIIII!IIII!IIIII^ Illlllll Illllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllM

Proj

# Any questions pertaining to the projection of films and slides

s-^ s~%<4-<* ^-^ .*** on the screen will be answered by this department. Address

fczl I 111] "Projection," Reel and Slide, 418 So. Market St., Chicago.

^•/ ^^ *'-B-^^ -"--*• If an answer by mail is desired, enclose stamped envelope.

Illlllll!llllllllllllllllll!llllll!l!llllllll!illlllllll!llllllllllllllllllllllllllllllll!!llllllllll!lliy

All About the Projectors

(Many requests reach this office for information
concerning the various types of moving picture
projectors. Reel and Slide will print in this de-
partment a complete description of each machine
now on the market for the benefit of its readers.
—Editor.)

The New Premier Pathescope projector, manu-
factured and distributed by the Pathescope Com-
pany of America, is the last word in modern pro-
jection equipment. It is the
result of long and intensive
experience and study on the
part of the Pathescope engi-
neers, and embodies all the
newest ideas and many ex-
clusive features of this sys-
tem of motion picture pro-
jection.

Its chief feature, next to
its excellent illuminating
qualities, lies in its simplic-
ity of construction and oper-
ation, making it especially
valuable for institutional use.

The Premier Pathescope is
built to project any subject
in the Pathescope, special
width, non-inflammable film
library, which is available at
any of the Pathescope
branches in the chief cities
of the United States and in
Canada. The Premier is
equipped with Universal
motor. It can be readily at-
tached to any electric light
socket of either direct or
alternating curernt and put
into immediate operation. Or,
the motor may be discon-
nected at any time and a
convenient crank attached,
under which conditions the
machine may be fed from
either a storage battery or
dry cells with success.

The makers of the Premier
Pathescope claim that it will
utilize 62^ per cent of the
light in illuminating the
screen, which is said to be a
record. The Premier is so

designed that it gives a flickerless image on the
screen.

A special cabinet is supplied for the New
Premier Pathescope and is mounted on a special
tilting baseboard, which is pivoted in the middle
to permit of convenient projection at varying ele-
vation of screen (desirable for large audiences)
and also, by completely inverting the machine, of
disappearing within the cabinet, which, when
closed, resembles a music cabinet.

The cabinet contains a tilting reel drawer, and
all the wiring, lamp, etc., for the Pathescope. It
is furnished in mahogany, or in golden, fumed or
Flemish oak.

large diameter. The No. 2 Gundlach lens and
the 65 millimeter diameter Bausch and Lomb lens
are examples of objectives which are being used
with marked success at the present time with
Mazda lamp equipment.

The use of a Mazda lamp in place of an alter-
nating current arc for motion picture projection
makes it possible to equip the machine with a
three-wing shutter and thus eliminate the ob-
jectionable flicker which is the usual characteris-
tic of a two-wing shutter. This enables the insti-
tution with alternating current supply to secure re-

Auxiliary Equipment

(Continued from December)

The objective lens used with the arc may be

retained if the picture is fairly small and the

length of throw short. In many cases, however,

it is advisable to install a new objective lens of

The new Premier Pathescope, made by the Pathescope
Co. of America.

suits equal to or superior to those obtained by
direct current and at the same time secure a num-
ber of other advantages.

There are, in general, two methods of con-
trolling current supplied to the Mazda lamp in
motion picture service. The most economical
method is to use a transformer which is pro-
vided with means of regulating the current sup-
plied to the lamp. The primary of the trans-
former is connected to the supply circuit and in
the secondary circuit there is an ammeter so that
the current required can be accurately determined.
An ammeter is essential, because different lamps
take_ somewhat different currents, and the value
specified for any lamp must not be exceeded.

Control equipment of this kind is being manu-
factured for the Precision Machine Co. by the
American Transformer Co. This transformer is
small and compact, has very accurate current con-
trol and is provided with a starting resistance to
limit the rush of current into the lamp. One

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date Address

size which is now ready for the market is suit-
able for the 600 and 750 watt lamps. A second
size is being made up and will be suitable for the
1,200-watt lamp.

The Fort YVayne Works of the General Elec-
tric Co. have brought out a transformer for use
with Mazda lamps on motion picture machines.
This equipment consists of an auto-transformer
and includes an ammeter in the secondary cir-
cuit. A starting switch is provided and also a
means of controlling the current. Other trans-
formers have been developed and are for sale by
the Enterprise Optical Co., Chicago, 111., Lea-
Bel Co., Chicago, and the Argus Lamp & Appli-
ance Co., Cleveland, Ohio.

» * #

On direct current circuits the control equip-
ment must consist either of a motor-generator set
which will reduce the voltage of the line to that
required by the lamp, or a rheostat in series with
the lamp. The latter method of control is the
-heaper to install, but, of course, it necessitates
considerable loss in the rheostat. It is also
possible in many cases to use a rheostat in the
srimary circuit of the compensator which has been
used for supplying current to an alternating cur-
rent arc lamp. If control equipment of this kind
is adopted, an ammeter should be provided in the
lamp circuit and the rheostat should be adjusted
so that the current supplied to the lamp is of the
specified value. By using a rheostat in the prim-
ary circuit of the compensator which has been in
service on the arc lamp the cost of installation is
reduced and at the same time the advantages of
the Mazda lamp may be obtained.

Universal Adds Another to
the Firestone Series

AN industrial film has been com-
pleted by the Universal Film
Manufacturing Company, under
the direction of Harry Levey, that
is unusual not only from .the standpoints
of editing and directing, but from the
patriotism it expresses through the inten-
tion and purpose of its sponsor, Mr. H.
S. Firestone, president of the .Firestone
Tire & Rubber Company of Akron, Ohio.
The significant title chosen is "The Win-
ning Wheels of War."

The subject generally is motor truck
transport, in particular truck tires, their
importance and the care that should be
given to their maintenance. Here enters
the patriotic feature that might well be
emulated by all manufacturers in war
time. Instead of urging the necessity of
spare tires, or presenting any facts that
would lead the truck owner to buy more
and more tires, the film, through Mr. Fire-
stone, preaches the gospel of 'tire conser-
vation in the strongest possible terms.

The whole is an intensely interesting re-
view of the importance of the motor truck
in the life of the nation with special ref-
erences to its use in war activities. The
picture shows how the newer, broader con-
ception of motor truck necessity came
first from France in 1914, where motor
cars and motor trucks turned the tide at
the Marne and the flood of man power
and materials from Paris halted and threw
back the German onrush. While the rail-
roads would not serve, the flexible, adapt-
able transporting power of gasoline ac-
complished the impossible.
_ The picture recalls to us that at that
time America knew the motor truck as a
valuable utility, but not as a basic neces-
sity. But the motor truck was ready.
With new and undreamed of tasks to be
performed, _ never had a nation produced
as this nation did.

REEL and SLIDE

27

SCENARIO — PRODUCTION

DISTRIBUTION

SOME time ago an enterprising pro-
ducer put on an industrial picture
which was designed to show the sys-
tem of garbage disposal in the city of New
York. It was a really interesting subject,
and, treated properly, would have held the
attention of the public; it even had educa-
tional qualities. But lack of technical ex-
perience or, perhaps, thoughtlessness, re-
sulted in a production that was revolting
and unpleasant.

It proved to be nauseating. This brings
to mind a factor in industrial production
which must be kept in mind more and
more as the various industries fall under
the onslaughts of the camera.

There are many industries which, though
interesting, have features which will ab-
solutely not stand the unclothed exposure
given by the illuminated screen. The limits
of good taste are clearly defined when
the pictorial aspect of an unpleasant sub-
ject is concerned. The moving picture pre-
sents a subject in all its nakedness and the
picture will shock the sensibilities more
surely than a verbal description could pos-
sibly do.

A USER of industrial films in the East
— an important national advertiser —
writes this department as follows:
"For years we used slides to reach our
public. Then we added three reels of films,
distributing through 4,000 dealers. The
films were a great success. But they have
not superseded in any degree the slides.
We believe that the two mediums fulfill a
different purpose.

"For instance, we do not believe that
anything should be filmed where action is
not desired. It is cheaper to show it with
a slide. We can show the size of our fac-
tory building with a slide as effectively as
with a film ; more so. We cannot show
the operation of our tractors with a slide."

The only excuse for using the film is
because action must be conveyed. There-
fore, the slide's function is not usurped.
Its circulation may easily be as extensive
as a film and it is much cheaper to use,
per 1,000 spectators.

GOLDWYN'S excellent new produc-
tion, "Too Fat to Fight," starring
Frank Mclntyre, gives the Victor
Phonograph people a priceless boost, I see;
perhaps because it is unavoidable, perhaps
because, being picture producers, they do
not realize or take cognizance of the value
of fifteen or twenty seconds of "screen
time" on an important dramatic production.
Suffice to say that the Victor record is
flashed "close up" on the screen for not
less than fifteen seconds and maybe twenty.
During this time millions of American citi-
zens who buy phonographs (and records)
automatically rivet their eyes, not alone on
the Victor name, but on the trademark,
too. What this advertising might be worth
to the Victor company no one can tell.
Perhaps it might be worth five thousand
dollars ; perhaps it might be worth twenty
thousand if Goldwyn exports prints abroad.
Certainly it is the very best kind of screen
publicity. It is carried willy nilly to the
best audiences in America. It is a part of

l&Mwk-M*Mi

a big feature, and no tired operator can
skip showing it. There it is, right in the
middle of the second reel.

This whole question of publicity in a
photoplay has received the careful consider-
ation of more than one wideawake national
advertiser. Perhaps the Uneeda Biscuit
people have secured more publicity of this
kind than any. In nearly every melodrama
we find the poor, starving working girl
munching her crackers and gulping from
her milk bottle with the Uneeda package,
trademark and all, lying in the limelight
on the table in the foreground.

Sometimes the label doesn't show. But
the director can't camouflage the box. Mil-
lions who have seen the box in the maga-
zines and newspapers and on the billboards
will recognize it at once. All the biscuit
men have to do is to sit back and turn
out the biscuit and let the movie directors
help make their fortunes, without the bis-
cuit men turning a hand.

It is probably true that as a general thing
nothing is paid for this kind of publicity.
The film men, after all, are a kindhearted,
altruistic lot, totally unlike the newspaper
editor who spends his time trying to keep
free advertising from his columns.

A MACHINERY house of national im-
portance has just had three reels of
film produced by a Chicago studio.
The manager of this machinery firm writes
to this department :

"* * * One reason our pictures are so

beautifully made, I think, is because our
factory is new, is well lighted, has white
walls and there is plenty of room in it."

The director who has stumbled over
stools, boxes, trash and ropes in "a dark
and dusty ramshackle iron works or tin
plate mill will marvel at a customer who can
see the technical side of the job to the ex-
tent that this man apparently does. Most
film buyers give the picture maker a dark,
crowded hole to work in and then expect
the pictures to be as clear and sharp and
pretty as one of Mary Pickford's orchard
love scenes. Truly, the tasks required of
the industrial producer are not light.

PRODUCERS who have made nega-
tives for clients who are looking to
Europe and South America for busi-
ness, now that the war is won will do well
to haul out the negatives and seek orders
for new sets of prints to help in the de-
velopment of export trade. Already agen-
cies have been, established to get wide-
spread showings abroad of films of Ameri-
can business. A new set of titles, a few
new scenes added to the old industrial pic-
ture will make them just the thing for the
development of export trade. Incidentally,
the producer may be able to sell the client
a dozen or so portable projectors to send
along with his salesmen. Anyway, it is
worth trying. Some of the industrials made
in the last two or three years will bear re-
issue. The client cannot be expected to
come to the producer — the producer must
go to him, convince him of the power of the
picture to convince the buyers in foreign
lands, and also help him get his picture
shown.

This department will be glad to furnish
information concerning distribution of films
in South America and Europe, upon re-
quest. E. J. CLARY.

Pa the Releases New "Maga-
zine" on January 19

THE Pathe Review, the new Film Mag-
azine of Interesting Topics, will be
released by Pathe every other week,
commencing January 19.

The Pathe Review seems destined to fill
a long felt want on the part of exhibitors.
The first release combines Pathe color pic-
tures with the amusing "slow motion"
process, and as an educational feature it in-
cludes scenes revealing the effect of music
on wild animals. The slow motion process
was utilized in photographing a baseball
game and the sight of a baseball thrown
by a speedy pitcher floating through the air
to the catcher elucidates shouts of laughter.
The slow motion process will be incorpor-
ated in the Pathe Review from week to
week.

The Singapore of Kipling, with its odd
mingling of nationalities and its interesting
native life, is shown in No. 24 of the Post
Travel Series, released by Pathe December
22. One of the unusual views are of a
"county fair," in which quaint merry-go-
rounds and other primitive devices are
shown.

28

REEL and SLIDE

iPIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM

Travel, Literary,

Productions Worth While ^jsfsftw .

Illllllllllli:illl!lllllllllllllllllllllllllll!lllllll!!IIIIIIIIIUIIil!llllllllllllllllllllllllllll!^

Recent Motion Pictures Based on
Standard or Current Books

These pictures have been selected for listing by
the National Board of Review of Motion Pictures:

All Woman, 5 reels, Goldwyn. Star — Mae
Marsh. Adapted from Edith Barnard Delano's
story, "When Carey Came to Town."

Annexing Bill, 5 reels, Pathe. Stars — Gladys
Hulette and Creighton Hall. Based on Edgar
Franklin's entertaining story in Munsey's Maga-
zine.

Behind the Scenes, 5 reels, Famous Players-
Lasky. Star — Mary Pickford. Based on story
and play of the same name by Margaret Mayo.

Bella. Donna, 5 reels, Famous Players-Lasky.
Star — Pauline Frederick. A picturization of the
novel by Robert Hichens.

Bondman, The, 5 reels, Fox. Star — William
Farnum. Hall Caine's novel, "The Bondman,"
adapted to the screen.

Carmen, 5 reels, Famous Players-Lasky. Star —
Geraldine Farrar. A screen adaptation of Bizet's
famous opera with Geraldine Farrar, the operatic
impersonator, of the chief character in the role.

Chimmie Fadden, 5 reels, Famous Players-
Lasky. Star — Victor Moore. The famous char-
acter of E. W. Townsend's book of the same
name represented in pictures.

Claw, The, 5 reels, Select. Star — Clara Kim-
ball Young. The South African story of this
name by Cynthia Stickney.

Crucible, The, 5 reels, Famous Players-Lasky.
Star — Marguerite Clark. Mark Lee Luther's story
of the same name done into motion pictures.

Danger Mark, The, 5 reels, Artcraft: Famous
Players-Lasky. Star— Elsie Ferguson. An elab-
orate picturization of Robert W. Chambers' story
of the same name.

David Harum, 5 reels, Famous Players-Lasky.
Star — William H. Crane. The well-known story
by Edward Noyes Westcott picturized, with the
actor who made the play Tjased on the book a
success in the chief role.

Dawn of a To-morrow, The, 5 reels, Famous
Players-Lasky. Star — Mary Pickford. A picturi-
zation of the book of the same name by Frances
Hodgson Burnett.

Dictator, The, 5 reels, Famous Players-Lasky.
Star — John Barrymore. Richard Harding Davis'
story presented in motion pictures.

Esmeralda, 4 reels, Famous Players-Lasky.
Star — Mary Pickford. Frances Hodgson Bur-
nett's story of the same name reproduced in mo-
tion pictures.

Eternal City, The, 8 reels, Famous Players-
Lasky. Star — Pauline Frederick. A powerful
screen depiction of the novel by Hall Caine.

Firefly of France, The, 5 reels, Paramount:
Famous Players-Lasky. Star — Wallace Reid. A
picturization of the romantic detective war story
of the same name written by Marion Polk Angel-
lotti for the Saturday Evening Post.

Freckles, 5 reels, Famous Players-Lasky. Star
— Jack Pickford. A picturization of "Freckles,"
by Gene Stratton Porter.

Garden of Allah, 1 reels, Selig-Kander. A very
fine presentation of Robert Hichens' tale of this
name.

Gentleman from Indiana, The, 5 reels, Famous
Players-Lasky. Star — Dustin Farnum. Booth
Tarkington's romance of the same name presented
in pictures.

Ghost of Rosy Taylor, The, 5 reels, Mutual.
Star — Mary Miles Minter. An adaptation of
Josephine Daskam Bacon's story of a French
orphan girl stranded in America, written for the
Saturday Evening Post.

Girl in His House, The, 5 reels, Vitagraph.
Star — Earle Williams. The society romance by
Harold MacGrath for the Ladies' Home Journal,
presented in a photoplay.

Golden Wall, The, 5 reels, World. Star —
Carlyle Blackwell and June Elvidge. Adaptation
of an old-fashioned French society novel of the
same name.

Goose Girl, The, 5 reels, Famous Players-Lasky.
Star — Marguerite Clark. A photoplay based on
the novel of the same name by Harold MacGrath.

Great Expectations, 5 reels, Famous Players-
Lasky. Star — Jack Pickford. Adapted from
Charles Dickens' novel of the same name and
directed by Robert Vignola.

Heart of a Girl, The, 5 reels, World. Star —
Barbara Castleton. Maravene Thompson's society
story reproduced for the screen.

Her Final Reckoning, 5 reels, Famous Players-

Lasky. Star — Pauline Frederick. An adaptation
of "Prince Zilah," Jules Claretie's Parisian so-
iiety story.

House of the Lost Court, The, 5 reels, Famous
Players-Lasky. Star — -Viola Dana. Mrs. C. N.
Williamson's mystery story of this name pic-
turized.

How Could You, Jean? 5 reels, Artcraft: Fa-
mous Players-Lasky. Star — Mary Pickford.
Eleanor Hoyt Brainerd's story of the same name
in pictures.

Little Sister of Everybody, 5 reels, Pathe.
Star — -Bessie Love. William Addison Lathrop's
story of a young East Side girl reared in the
atmosphere of poverty and socialism, done into a
motion picture.

Maria Rosa, 5 reels, Famous Players-Lasky.
Star — Geraldine Farrar. The screen version of
Angel Guimera's tragedy of a Spanish peasant
girl.

No Man's Land, 5 reels, Metro. Stars — -Bert
Lytell and Anna Q. Nilsson. Louis Joseph Vance's
war story of the same name adapted to the screen
without the usual battle scenes.

O. Henry Stories: One Thousand Dollars, S
reels, Vitagraph. Star — Edward Earle. Sisters
of the Golden Circle, The Winning of the Mock-
ing Bird, The Girl and the Graft, each 2 reels,
General Film Co.

Old Homestead, The, 5 reels, Famous Players-
Lasky. Stars — -Frank Losee and Louise Huff.
Denman Thompson's perennial vehicle reproduced
in motion pictures.

One Dollar Bid, 5 reels, Paralta: Hodkinson
Service. Star — J. Warren Kerrigan. A Kentucky
hills mystery story based on Credo Harris' tale
entitled "Toby."

Pudd'n Head Wilson, 5 reels, Famous Players-
Lasky. Star — Theodore Roberts. The Mark
Twain classic of the same name successfully
adapted to the screen.

Redemption of David Corson, The, 5 reels, Fa-
mous Players-Lasky. Star — William Farnum.
Charles Frederick Goss' novel of this name turned
into a photoplay.

Sandy, 5 reels, Famous Players-Lasky. Stars —
Jack Pickford and Louise Huff. Alice Hegan
Rice's Kentucky romance of the same name pre-
sented as a photoplay.

Sappho, 5 reels, Famous Players-Lasky. Star —
Pauline Frederick. Alphonse Daudet's story
turned into a motion picture by Hugh Story.

Seventeen, 5 reels, Famous Players-Lasky. Star
— Jack Pickford.- Booth Tarkington's humorous
story of puppy love presented on the screen.

Snobs, 4 reels, Famous Players-Lasky. Star —
Victor Moore. George Bronson Howard's story
in a photoplay.

Soap Girl, The, 5 reels, Vitagraph. Star —
Gladys Leslie. A light comedy picture based on
Lewis Allen Brown's story of the same name.

To the Highest Bidder, 5 reels, Vitagraph.
Star — Alice Joyce. Adapted from the novel of
rural life of the same name, written by Florence
Morse Kingsley.

Uncle Tom's Cabin, 5 reels, Famous Players-
Lasky. Star — Marguerite Clark. Harriet Beecher
Stowe's famous book admirably adapted to the
screen.

Virginian, The, 5 reels, Famous Players-Lasky.
Star — Dustin Farnum. Owen Wister's story of
the old West represented finely in motion pic-
tures.

Wolfville Tales by Alfred Henry Lewis: Dis-
missal of Silver Phil; Faro Nell, Lookout. 2
reels each, General Film Co.

Zaza, 5 reels, Famous Players-Lasky. Star —
Pauline Frederick. The story by Berton and
Simon, whose presentation on the stage by Rejane,
Bernhardt and Mrs. Leslie Carter added to its
fame, done in motion pictures.

Films for the Family Group

{Reviewed and listed by the National Juve-
nile Motion Picture League of
New York)

(It is very necessary for exhibitors to make all
cuts suggested below, in order that the films may
be wholesome for children and young people.)

FAMILY FILMS

(Recommended for children over 12 years of age,

young people and parents)

Independence B'gosh — Reels, 2; producer, James

Montgomery Flagg; exchange, Paramount; re-

marks: In reel 1 cut two . titles containing
"durned" and "gol-durned." Cut scene of feet
on table. In reel 2 cut title containing "durned
loafers."

The Beloved Impost er — Reels, 5; producer,
Vitagraph; exchange, same; remarks: Gladys Les-
lie. Cut all scenes of Dick Mentor's married
life, including railroad accident in part 1. Cut
title, "That's what keyholes were made for." Cut
scene of Betty going to bed to a flash. Cut
scenes and titles concerning buying of horse.

A Maid and a Man — Reel, 1 ; producer. Mu-
tual; exchange, same; remarks: Strand Comedy
No. 39, featuring Eleonore Fields.
JUVENILE FILMS
(Recommended for children under 12 years of age)

The Kiddies' Letter to Santa Claus — Reels, 2;
producer, Lubin; exchange, Beseler; remarks:
Christmas story. Reissue.

Sister Angela—Reels, 2; producer, E. G. P. C. ;
exchange, Beseler; remarks: Colored. Sister
leaves convent long enough to bid dying lover
good-bye. Reissue.

Song of the Wildwood Flute — Reels, 2; pro-
ducer, A. B.; exchange, Beseler; remarks: Mary
Pickford. Reissue.

SUPPLEMENTARY FILMS

(Recommended for schools; when grade is indi-
cated, the picture directly supplements lessons
taught in that grade, but is in no way limited to
such grade.)

Fantasma — Reels, S; producer, Edison; ex-
change, Beseler; remarks: Cut scenes of skulls.
Cut kissing colored woman. Cut all scenes of
the Land of the Storks. Cut hitting people over
the head. Cut titles, "The Haunted House" and
"The' Haunted Room." Cut grimace at slippers.
Cut all scenes in dungeon relative to beheading
of Pico. Cut scene of running sword through
devil and scene showing where swordfish runs
its sword through man. Re-issue.
INSTRUCTION

Tales of the Tall Timber — Reel, 1; producer,
Robert Bruce; exchange, Educational Film Corpo-
ration; remarks: Northern California and North-
ern Idaho, felling redwood trees, sluiceway, load-
ing logs on flat-car, old-fashioned methods com-
pared to new methods, river rats, 500-year-old
monarch. Fourth grade.

Universal Animated Weekly, No. 6, Issue 51 —
Reel, 1; producer, Universal; exchange, same; re-
marks: Hydroplane, shipyards on the Potomac,
Washington, D. C, seen from an aeroplane; Presi-
dent Wilson and Secretary Baker, testing and
training aviators, cartoon. Omit bayonet practice.

Old New England, Part 1 — Reel, 1; producer,
Ford Motor Company; exchange, Interstate Films,
Inc.; remarks: Boston, "Sweet-Water," subways,
streets, Benjamin Franklin statue, Nathaniel Haw-
thorne statue, St. Gauden's lions, Lincoln statue,
Museum of Fine Arts, Copley Plaza, Shaw Me-
morial. Third grade.

Topics of the Day — Reel, */i ; producer, The
Literary Digest; exchange, same; remarks: From
the press of the world. Timely paragraphs. No
pictures— titles only.

Hearst-Pathe News — Reel, 1; producer, Pathe;
exchange, same; remarks: U. S. Signal Corps,
Army of Occupation, tanks, aeroplanes, cattle,
sheep and pigs in Kansas City to "feed the
world." Macedonia, Greece, Bulgaria, Secretary
Lansing, acetylene torch. Cut title, "Go to hell."

Vesuvius — -Reel, 1; producer, Burton Holmes;
exchange, Paramount; remarks: Ashes_ of lava
very deep in the streets, crater belching forth
smoke and flame, molten lava, _ ashes and lava
seen on refugees from towns being covered with
lava and smoke rising nine miles high, Ottaino
removing cinders from town, reconstruction of
Pompeii.

Going to Halifax — -Reel, 1 ; producer, Burton
Holmes; exchange, Paramount; remarks: Bear
River (Nova Scotia), soldiers drilling, Digby, or-
chard trees, harbor, Kentville, Canadian high-
landers, Aldershot.

In Modern Athens — Reel, 1; producer, Burton
Holmes; exchange, Paramount; remarks: Olympic
games, stadium, royal carriages, King George,
Queen Olga, Americans in marathon races, speed
camera.

The Upper Nile — Reel, 1; producer, Burton
Holmes; exchange. Paramount; remarks: Pharaoh's
tombs, mummy, statue of Rameses, Assuan, Bish-
orin Arabs, the Nile, locks of Nile dam, temple
of Isis, "Shaduf," water pumps, "Sakia," a water
hoisting device, temple, figures of Rameses, mod-
ern Egypt.

The Real Street of Cairo — Reel, 1; producer,
Burton Holmes; exchange, Paramount; remarks:
Camels and donkeys, veiled women, Mohamme-
(Continued on page 40)

REEL and SLIDE

29

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I Where to Rent the Films |

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By referring to the directory printed below, readers may easily locate the nearest
exchange or agency of the various film companies whose productions are reviewed
regularly in the "Films Worth While" department of REEL and SLIDE. Addi-
tional lists will be printed in the February issue. Keep this directory as your guide

Fox Film Co. Exchanges

{Copies of all productions released through
the Fox Film Co. may be rented at
any of the following ex-
changes.)

Atlanta, 111 Walton Street. Boston, 54 Pied-
mont Street. Buffalo, 209 Franklin Street. Chi-
cago, Mailer Building. Cincinnati, 412 Vine
Street. Cleveland, 750 Prospect Avenue. Dallas,
1907 Commerce Street. Denver, 1442 Welton
Street. Detroit, Mack Building. Indianapolis,
232 North Illinois Street. Kansas City, 928 Main
Street. Los Angeles, 734 South Olive Street.
Minneapolis, 627 First Avenue, North. New
Orleans, 832 Common Street. New York, 130
West 46th Street. Omaha, 315 South 16th Street.
Philadelphia, 1333 Vine Street. Pittsburgh, 121
Fourth Avenue. Salt Lake City, 46 Exchange
Place. San Francisco, 243 Golden Gate Avenue.
Seattle, 2006 Third Avenue. St. Louis, 3632
Olive Street. Washington, 305 Ninth Street,
Northwest.

Film Co., Ltd., 87 Union Street, St. John, N. B.,
Canada. Canadian Universal Film Co., Ltd., 106
Richmond Street, West, Toronto, Ont., Canada.
Fairmount Feature Film Exchange, 307 Ninth
Street, Northwest, Washington, D. C. Exhibitors'
Film Exchange, 61 South Pennsylvania Avenue,
Wilkes-Barre, Pa. Universal Film Exchanges,
Inc., 607 Dryden Street, P. O. Box No. 150,
Charleston, W. Va. Universal Film Exchanges,
Inc., 294J4 North High Street, Columbus, Ohio.
Universal Film Exchanges, Inc., 307 Garrison
Avenue, Fort Smith, Ark. Universal Film Ex-
changes, Inc., 407 Walker Building, Fifth and
Market Streets, Louisville, Ky. Universal Film
Exchanges, Inc., 126 Meadow Street, New Haven,
Conn. Universal Film Exchanges, Inc., 25 Bran-
ford Place, Newark, N. J. Universal Film Ex-
changes, Inc., 117 North Second Street, Phoenix,
Ariz. Universal Film Exchange, Inc., Colonial
Theater Building, Sioux Falls, S. D. Universal
Film Exchanges, Inc., 209 East First Street,
Wichita, Kan. Tremont Film Exchange, 12 Pied-
mont Street, Boston, Mass. Universal Film Ex-
changes, Inc., 13 Stanhope Street, Boston, Mass.

Vitagraph Exchanges

{Copies of all productions released through
the Vitagraph Company may be
rented at any of the fol-
lowing exchanges.)

Atlanta, Ga., Ill Walton Street. Boston, Mass.,
28 Ferdinand Street. Chicago, 111., Adams Street
and Wabash Avenue. Cincinnati, Ohio, northwest
corner 7th and Main Streets. Cleveland, Ohio,
2077 East 4th Street. Dallas, Tex., 1900 Com-
merce Street. Denver, Colo., 1433 Champa Street.
Detroit, Mich., Mack Building. Kansas City, Mo.,
12th and Walnut Streets. Los Angeles, Cal., 643
South Olive Street. Minneapolis, Minn., 608 First
Avenue, North. Milwaukee, Wis., Toy Building.
New Orleans, La., 347 Carondelet Street. New
York, N. Y., 1600 Broadway. Omaha, Neb., 1111
Farnum Street. Philadelphia, Pa., 229 North 12th
Street. Pittsburgh, Pa., 117 Fourth Avenue.
San Francisco, Cal., 985 Market Street. Salt
Lake City, Utah, 62 Exchange Place. St. Louis,
Mo., 3310 Lindell Boulevard. Seattle, Wash., 415
Olive Street. Syracuse, N. Y., 117 Walton Street.
Washington, D. C, 710-712 11th Street, North-
west.

Universal Exchanges

{Copies of any production released through

Universal may be rented at any of the

following exchanges)

Consolidated Film and Supply Co., Ill Walton
, Street, Atlanta, Ga. Universal Film Exchanges,
Inc., 412 East Baltimore Street, Baltimore, Md.
Gordon & Mayer Film Corporation, 20 Winchester
Street, Boston, Mass. American Feature Film
Co., 60 Church Street, Boston, Mass. Universal
Film Exchanges, Inc., 35 Church Street, Buffalo,
N. Y. Universal Film Exchanges, Inc., 52 East
Broadway, Butte, Mont. Universal Film Ex-
changes, Inc., 307 West Trade Street, Charlotte,
N. C. Universal Film Exchanges, Inc., 220 South
State Street, Chicago, 111. Universal Film Ex-
changes, Inc., 501 Strand Theater Building (531
Walnut Street), Cincinnati, Ohio. Universal Film
Exchanges, Inc., Prospect Avenue and Huron
Street, Cleveland, Ohio. Consolidated Film and
Supply Co., 1900 Commerce Street, Dallas, Texas.
Universal Film Exchanges, Inc., 1422 Welton
Street, Denver, Colo. Universal Film Exchanges,
Inc., 918 Locust Street, Des Moines, Iowa. Uni-
versal Film Exchanges, Inc., 405 Davis Street,
Portland, Ore. Universal Film Exchanges, Inc.,
217 Virginia Street, Seattle, Wash. Universal
Film Exchanges, Inc., 16 South Washington Street, »
Spokane, Wash. Universal Film Exchanges, Inc.,
56 Exchange Place, Salt Lake City, Utah. Uni-
versal Film Exchanges, Inc., 121 Golden Gate
Avenue, San Francisco, Cal. Canadian Universal

World Film Co. Exchanges

{Copies of all productions released through

the World Film Co. may be rented at

any of the following exchanges.)

Atlanta, 148 Marietta Street. Boston, 78-90
Broadway. Buffalo, 269 Main Street. Chicago,
207 South Wabash Avenue. Cincinnati, northwest
corner 7th and Main Streets. Cleveland, Belmont
Building. Dallas, 1905 Commerce Street. Denver,
1753 Welton Street. Detroit, 63 East Elizabeth
Street. Indianapolis, 234 North Illinois Street.
Kansas City, 411 Ozark Building. Los Angeles,
818 South Olive Street. Minneapolis, 6th Street
and 1st Avenue. New Orleans, 815 Union Street.
New York, 130 West 46th Street. Omaha, 1508
Harney Street. Philadelphia, 1314 Vine Street.
Pittsburgh, 938 Penn Avenue. St. Louis, 3626
Olive Street. Salt Lake City, 135 East 2nd South
Street. San Francisco, 104 Golden Gate Avenue.
Seattle, 1301 Fifth .Avenue. Washington, 1004
"E" Street, Northwest.

General Film Co. Exchanges

{Copies of all productions released through

the General Film Co. may be rented at

any of the following exchanges.)

Albany, N. Y., 48 Howard Street. Atlanta,
Ga., Ill Walton Street. Boston, Mass., 5 Isa-
bella Street. Buffalo, N. Y., 213 Franklin Street.
Chicago, 111., 207 South Wabash Avenue. Cincin-
nati, Ohio, 514 Elm Street. Cleveland, Ohio, 809
Prospect Avenue. Dallas, Tex., 1924 Main Street.
Denver, Colo., 1533 Welton Street. Detroit,
Mich., 59 East Elizabeth Street. Indianapolis,
Ind., 122 West New York Street. Kansas City,
Mo., 921 Walnut Street. Los Angeles, Cal., 738
South Olive Street. Minneapolis, Minn., 909
Hennepin Avenue. New Orleans, La., 343
Baronne Street. New York City, 729 Seventh
Avenue. Omaha, Neb., 1508 Howard Street.
Philadelphia, Pa., 1225 Vine Street. Pittsburgh,
Pa., 1201 Liberty Avenue. Portland, Ore., 390
Burnside Avenue. St. Louis, Mo., 3610 Olive
Street. San Francisco, Cal., 255 Golden Gate
Avenue. Seattle, Wash., 2023 Third Avenue.
Washington, D. C, 601 F Street, Northwest.
Wilkes-Barre, Pa., 50 East Market Street. Mon-
treal, Canada, 6 McGill College Avenue. Toronto,
Canada, 172 King Street, West.

Pathe Exchanges

{Copies of all productions released through

Pathe Exchange, Inc., may be rented at

any of the following exchanges.)

Albany, N. Y., 398 Broadway. Atlanta, Ga.,
Ill Walton Street. Boston, Mass., 7 Isabella

Street. Buffalo, N. Y., 269 Main Street. Char-
lotte, N. C, 2 South Graham Street. Chicago,
111., 220 South State Street. Cincinnati, Ohio,
124 East 7th Street. Cleveland, Ohio, 750 Pros-
pect Avenue, Southeast. Dallas, Tex., 2012J4
Commerce Street. Denver, Colo., 1436 Welton
Street. Des Moines, la., 316 West Locust Street.
Detroit, Mich., 63 East Elizabeth Street. Indian-
apolis, Ind., 52-54 West New York Street. Kan-
sas City, Mo., 928 Main Street. Los Angeles,
Cal., 732 South Olive Street. Milwaukee, Wis.,
174 Second Street. Minneapolis, Minn., 608 First
Avenue, North. Newark, N. J., 6 Mechanic
Street. New Orleans, La., 836 Common Street.
New York, N. Y., 1600 Broadway. Oklahoma
City, Okla., 119 South Hudson Street. Omaha,
Neb., 1417 Harney Street. Philadelphia, Pa., 211
North 13th Street. Pittsburgh, Pa., 938 Penn
Avenue. Salt Lake City, Utah, 64 Exchange
Place. San Francisco, Cal., 985 Market Street.
Seattle, Wash., 2113 Third Avenue. St. Louis,
Mo., 3210 Locust Street. Spokane, Wash., 12
South Washington Street. Washington, D. C.,
601 F Street, Northwest. Main Office, 25 West
45th Street, New York City.

George Kleine Exchanges

{Copies of all productions released through
George Kleine may be rented at any
of the General Film Co. ex-
changes listed here.)

Mutual Exchanges

{Copies of all productions released through

Mutual may be rented at any of the

exchanges listed below.)

Albany, 733 Broadway. Atlanta, 146 Marietta
Street. Boston, 39 Church Street. Buffalo, 215
Franklin Street. Chicago, Consumers Building.
Cincinnati, 224 East 7th Street. Cleveland, 750
Prospect Avenue. Dallas, 1807 Main Street.
Denver, 1724 Welton Street. Detroit, Film Ex-
change Building, Elizabeth and John R Streets.
Indianapolis, 111 West Maryland Street. Kansas
City, 928 Main Street. Los Angeles, 825 South
Olive Street. Milwaukee, 301 Enterprise Build-
ing. Minneapolis, 22 North Sixth Street. New
Orleans, 816 Perdido Street. New York, 1600
Broadway. Oklahoma City, 7-15 South Walker
Street (Box 978). Omaha, 1306 Farnam Street.
Philadelphia, 1219 Vine Street. Pittsburgh, 804
Penn Avenue. Portland, Ninth and Davis Streets.
San Francisco, 177 Golden Gate Avenue. St.
Louis, 1311 Pine Street. Seattle, 1933 Third Ave-
nue. Washington, 419 Ninth Street, Northwest.

Educational Film Corp. Exchanges

{Copies of all productions released through

the Educational Films Corporation

may be rented at any of the

following exchanges.)

Chicago, 111., 220 South State Street, R. C
Cropper. Detroit, Mich., 63 East Elizabeth Street,
Harry Abbott. Cleveland, Ohio. 815 Prospect
Avenue, Sydney Rosenthal. Pittsburgh, Pa., 300
Westinghouse Building, Joseph Skirboll. St. Louis,
Mo., Empress Theater Building, F. J. Fegan.
Kansas City, Mo., Boley Building, Roy Young.
Philadelphia, Pa., Peerless Feature Film Exchange,
1339 Vine Street. Baltimore, Md., Parkway
Theater, Bernard Depkin, Jr. New York, N. Y.,
Educational Films Corporation, 729 Seventh Ave-
nue. Boston, Mass., 16 Piedmont Street, S. V.
Grand. San Francisco, Cal., 90 Golden Gate Ave-
nue, Marion H. Kohn. Seattle, Wash., North-
western Film Co., 2020 Third Avenue. Los An-
geles, Cal., M. & R. Feature Film Exchange, 730
South Olive Street.

30

REEL and SLIDE

OFFICIAL ORGAN

OF THE

SCREEN
ADVERTISERS*
ASSOCIATION

OF THE WORLD

OFFICERS

JOE BRANDT President

New York

R. R. Hollister 1st Vice-President

Dayton, Ohio

Tirey L. Ford 2nd Vice-President

W. F. Herzberg Secretary and Treasurer

BY HARRY LEVEY

(Manager Industrial Dept., Universal Film Mfg.

Co.)

Modern industry is dramatic. Its dramatic
elements are its magnitudes, its mighty battles
against material obstacles, and its conquest over
convention, tradition and prejudice — the great
sloth gods. Hem and Haw — who say "It can't be
done." Its achievements lead to splendid and
triumphant climaxes, while the onward march of
progress gives an essentially dramatic sweep to
its story.

From these factors the industrial producer who
has an inner vision draws his inspiration. As
visualized by him on the screen a great plant and
a great machine have all the "punch'' of a high-
keyed drama. Now "punch" is but the sharpest
possible expression of dramatic quality. It is the
end and aim of every printed advertisement, and
since pictures are but the short cuts to mental
expressions, printed advertisements are illustrated
and punch illustrations have been highly de-
veloped.

Whether or not the punch in an advertisement
represents the truth about a commodity depends,
of course, on the honesty of the advertiser. At
all events it represents what the advertiser wishes
the consumer to believe about his product. For
this reason it is better to say that the punch is
intended to carry conviction rather than to con-
vey the truth. No slur upon advertisers is in-
tended here. For the purpose of clarity we adopt
the better word to express the object of every
character of advertising.

While the printed illustration has a wide and
more general appeal than the printed word, since
it is universal language, it is obvious that it can-
not carry absolute conviction to the mind of
everyone that sees it. Like' the printed word it
cannot command concentrated interest unless the
beholder's mind is almost immediately receptive.

It is motionless, still, dead. It lacks life and
movement, the most attractive of visual qualities.
It is on a tiny scale. It can present but one
phase of anything. It is not, cannot be, fully
efficient.

* * *

Yet, strangely enough, while lacking in effi-
ciency itself, printed salesmanship attempts to
teach the consumer that efficiency of production
means the maximum of value to the purchaser;
to preach efficiency in an inefficient way.

Obviously there is something lacking in a
method of publicity that is less efficient than the
efficiency it attempts to portray. Modern industry
admits no permanent limitations. It not only
seeks but finds — "a way out." In its groping
toward 100 per cent efficiency, punch is put into
advertising illustrations on the theory that "see-
ing is believing." And the theory is sound — un-
assailable.

Carry illustration on this theory to perfection,
therefore, and you will have the 100 per cent
efficiency punch. The motion picture is this per-
fect medium that expresses and puts over the 100

per cent punch. The advertiser could convince
everyone if he could take them through his plant;
if he could let them see the sanitary methods, or
the economy of production, the super-quality of
his raw materials handled by highly skilled labor,
the purity, practicality and generous value of his
finished product.

But the public cannot be taken through all the
factories, and here the advantage of the motion
picture is supreme. The motion picture takes the
factories to them. It does more. It visualizes for
them not only all that they could see by personal
inspection, but it dramatizes in the most effective
way and with a universal appeal.

Now, the moving picture is but a tool. Its
proper or improper employment must rest with
the degree of skill possessed by the producer of
motion pictures. In this it does not differ from
any highly developed industry whose almost hu-
man machinery would be useless without the
guidance of human intelligence.
* * *

This marvelous development in industry is due
to efficiency, and the successful advertising or
industrial motion picture is equally the product
of efficiency.

Thus we have, in contrast with the non-efficient
printed advertisement, a medium fully as efficient
as the commodity it exploits. To depict on the
screen the activities of a great industry in full
size and motion necessitates the guidance of a
highly skilled intelligence — a specialized intelli-
gence that is trained to grasp and express the
dramatic in terms suitable to the medium an"d to
the ultimate object.

Without the combination of imagination, talent
and training that makes efficiency engineers in
every industry; without a force of technical genius
and an array of resources that can make ideas
real, the moving picture is but a mechanical toy.
Industrial pictures, be they_ ever so interesting,
must always be so entertaining as to stand com-
parison with current dramatic pictures. If this
were not so, the fact that anyone can buy a
camera, anyone can turn a crank, and anyone
can show the resulting film through a projecting
machine, would deny the need of efficiency, talent,
training and dramatic skill in their production.

The possibility of the production of industrial
pictures by incompetents is the only objection
that can be asserted against them. In this they
have merely to meet the same competition that
exists in every line of manufacture.

Fortunately there is one absolutely sure and
certain way to get an industrial picture that
measures up to the "100 per cent efficiency stand-
ard"— one way to avoid "taking chances"— one
way to insure an adequate representation of an
industry and almost unlimited distribution of the
completed industrial film drama.
» * »

W. F. Herzberg of the Camel Film Company
announces that his company has purchased the
Diamond Film Company of Chicago. All process-
ing and studio equipment has been taken over by

Camel, as well as the Diamond business. The
Diamond Film Company is one of the pioneer
producers of commercial advertising film in the
West.

The Camel Company has just despatched five
operators to South America to produce 30,000
feet of scenics and travel subjects, which will be
released under the general series title of "World
Wide Travel Films." These will be educational
in treatment.

* * *

The Screen Advertisers' Association loomed
large at the War Emergency and Reconstruction
Congress, held recently at Atlantic City and at-
tended by fully three thousand of the nation's
captains of industry. Being commanded by the
United States Government to attend there were
few absentees, and the roll looked like "Who's
Who" among the great of the earth.

Mr. Harry Levey, chairman of the Executive
Committee of the Screen Advertisers' Associa-
tion, headed a delegation from New York and
made an address on the newest form of the new
art of screen advertising. Mr. Levey said that
the motion picture was destined to play a very
important part in the task of readjustment and
reconstruction.

He said in part: "The results ascertained in the
accomplishments of the motion picture industry as
an arm of the government in the time of war
and as an art requiring freedom from all restric-
tions in times of peace, have been summed up
in a resolution already submitted and adopted
by your body. I wish to give full credit to the
officers of the National Association of the Motion
Picture Industry for accomplishing this. Our
president, Mr. Joseph Brandt, has been active in
the National Association and at all times in the
van in fighting for the democracy of the screen.
I, too, am a member and a strong believer in the
National Association of the industry. Of course,
I am here in Atlantic City to especially educate
the business men here assembled to the doctrine
that screen advertising is the very best medium.
Replying to those skeptics, who were stung in the
early days of the business of industrial picture
making, I have only to point with pride to the
long list of firms who now include the screen in
their annual advertising budget.

"All you may think you know about motion
picture advertising may be wrong. The world's
greatest period of destruction is ended. The
world's greatest era of construction is here.

"Literally thousands of manufacturers are plan-
ning for the future of their business. We are
making an industrial picture for a huge national
concern that for over a year has devoted itself to
the making of shell fuses. Its nationally known
and used product has been produced on a very
limited scale in a small corner of their big plant.
How are they going to get back to normal? They
are coming back. After investigating all other
mediums (and they have spent millions in adver-
tising) they have chosen an industrial picture to
get back in the quickest and most forceful way."

APPLICATION FOR MEMBERSHIP

Screen Advertisers' Association of the World
Harry Levey,
Chairman Executive Committee,

Care of Universal Film Mfg. Co.,
1600 Broadway, New York

Kindly send me the Pledge of Standards of Practice and all particulars necessary for my
Advertisers' Association of the World.

becoming a

member of the Screen

Nature of Business

MAGAZINE

Trade Announcements

Offerings

of

the

Motion Picture Producers, Exchanges,
Makers, Lantern Slide Manufacturers

Projector, Stereopticon
and Supply Houses.

and

Equipment

Vol. II

s

JANUARY, 1919

No. 1

Illllll

■I!

III

lllllilllllli

lllllilllllli

llllllllllllllllllllllHllllllllllllllllllll

lllllilllllli

Illllll

llllllHIIIIIIlilllll

1111

Ilifllllllllllllli

Motion Pictures

The New Text Book

Power's Cameragraph

The Expert Teacher

Through visualization, subjects are im-
pressed on the memory. Through the
medium of the pioneer projector of the
industry

Power's
Cameragraph

every phase of a subject is so clearly

delineated on the screen that the eye

sees all details of the film.

Prbjects Properly

NICHOLAS POWER COMPANY

Power's

INCORPORATED

Pioneers of
Projection

90 Gold Street
New York, N. Y.

31

32

REEL and SLIDE

Argus Enterprises Engage in All Branches of Industry

ONE of the most important moves of
the year in the moving picture in-
dustry is the completion of the or-
ganization of the Argus Enterprises of
Cleveland, Ohio, a company that covers
the entire field of equipment, production
and distribution and which will, through
its special departments, directed by well-
known experts, pay special attention to the
educational and industrial advertising film
business.

The New Argus organization includes
the following subsidiary concerns : The
Argus Lamp & Appliance Company, the
Argus Theater Supply Division, the Argus
Motion Picture Company, the Educational
Films Division, Argus Film Laboratories
Division, and the De Vry' Portable Pro-
jector Company.

The directors of the Argus Enterprises
are as follows : H. A. Brereton, H. H.
Cudmore. Fred Desberg, Robert McLaugh-
lin, Geo. M. Rogers, E. P. Strong. H. H.
Cudmore, managing director; Lloyd W.
Young, advertising counsel.

Robert McLaughlin With Argus

Mr. H. H. Cudmore, managing director
of the Argus Enterprises, is a moving pic-
ture expert of long experience. He was
more recently in charge of educational film
publicity for the Mazda Lamp Division of
the General Electric Company and is con-
sidered an expert on industrial film pro-
duction.

Samuel Lustig, superintendent of the
Argus Laboratory, is a photographer of 30
years' practical experience. The Argus
processing department is equipped with all
modern equipment.

Associated with the company is Robert
McLaughlin, author of several successful
plays, who will prepare scenarios and su-
perintend productions. Perhaps the most
important mission of the Argus Enterprises
is the manufacture and marketing of the
Argus-Sheck Universal Adapter, a com-
pact adapter which may be quickly attached
to the front of any carbon arc housing.
The adapter permits the use of Mazda
lights when applied to any standard ma-
chine.

The Argus Theater Supply Division car-
ries a full line of equipment of all kinds,
including lantern slide service, materials,
and is able and ready to give prompt serv-
ice to schools, colleges and churches. The
Argus Company are also sole agents for
the Simplex Projector in northeastern
Ohio.
Agency for Educationals

The company has successfully conducted
the Cleveland Plain Dealer Screen Maga-
zine, which is shown regularly in 104 of
the biggest theaters in Cleveland and north-
ern Ohio.

The company is also the exclusive agency
for the productions of the Educational
Films Corporation of America, including
the Newman Travelogs, the Bruce Scenics,
Ditmar's Living Book of Nature, George
Wright's Pictures, "Katzenjammer Kids,"
"Happy Hooligan" Cartoons and "Silk Hat
Harry" Features. The educational film de-
partment will make a special effort to serve
educational institutions with these and their
own productions.

The De Vry Portable Projector Com-
pany, a subsidiary concern, will market the
De Vry Projector in Ohio, Washington,
D. C, and southern California, and is un-
der the direction of H. A. Brereton, presi-
dent.

The projection department of the com-

A corner in the drying room of the Argus finishing laboratories

pany also controls the Argus Crystal Bead
Screen, which has attracted much atten-
tion among theater men. Its unusual re-
sults are due to the fact that it is made
with tiny crystals, which absorb and reflect
the light.

Cudmore Outlines Organization

H. H. Cudmore, in outlining the broad
plans of the company, said:

"Of all the many changes and advance-
ments in the fields of art, science and in-
dustry during the past decade, none have
been so rapid, thorough and far-reaching
as the advent and development of the mo-
tion picture industry.

"When considering that this very day,
and every day, millions of people of all
civilized countries look to the screen for
information, education and entertainment
for which they pay from five cents to two
dollars admission — that in this country the
motion picture industry ranks third in size ;
that there is an average daily attendance in
the United States alone of thirteen million
people; and that in the great majority of
theaters the program is changed daily, we
begin to appreciate the extent of the busi-
ness in which we are engaged, and the
unparalleled necessity for complete, capa-
ble organization, geared up for maximum
efficiency at topnotch speed.

"It was because of our appreciation of

this present-day status, and our faith in
the great opportunities for further develop-
ment and improvement in present methods
and practices, that this organization was
effected. The Argus Enterprises is a com-
plete, centralized, highly efficient organiza-
tion of capable, experienced men from vari-
ous branches of the industry, banded to-
gether to write, produce and distribute
photoplays and educational, industrial and
weekly news film ; provide apparatus for
projecting it; furnish motion picture the-
aters complete, and give expert counsel and
service to exhibitors and operators."

Review Shows Troops in Siberia

OFFICIAL War Review No. 27, re-
leased December 30, is of particular
interest in that it gives the first
scenes ever shown of the operations of the
American army in Siberia, where the war
is not yet over. Views are given of the
great naval barracks at Vladivostok, where
eight thousand American soldiers were
quartered, while warehouses along the shore
are shown to be crammed with war mate-
rials and munitions, saved by the allies
from falling into the hands of the Huns.
Doughboys are seen guarding treasures of
copper, wool, tin, rubber and wire.

Vladivostok, the eastern terminal of the
great Trans-Siberian Railway, is shown.

Lantern Slide
Cases

We manufacture 16 styles of
cases for Lantern Slides. From
stock boxes to shipping cases
carried in stock. Special slide
boxes to order. Jobbers and
large users supplied only.

Send for Catalogue

Keene Sample Case Co.

(Not Inc.)

302 W. Lake St.

CHICAGO

REEL and SLIDE 33

Graphic Films

100% Efficiency Advertising—

Produced by the

Originators of Animated Cartoon

Advertising

OUR SCENARIO DEPARTMENT,

conducted by the best art and advertising-
ability procurable, is prepared at all times
to submit scenarios for snappy, entertaining
films that carry with them a direct appeal
and have a selling power which no other
advertising medium can obtain. To those
desiring to investigate this field of adver-
tising the above service is rendered with-
out cost.

Write Us for Details and Plan of Distribution

CAMEL FILM COMPANY

950-54 Edgecomb Place
Chicago

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

34

REEL and SLIDE

National Company Produces
for Rogers, Brown Co.

THE National Motion Pictures Com-
pany of Indianapolis is engaged in
the production of another pig iron
picture for the Rogers, Brown & Company
of Cincinnati. The first Rogers-Brown
picture, "From Mine to Molder," was pro-
duced by this company.

L. R. Seriensky, general manager of the
National Company, is busy supervising the
production of various educational and in-
dustrial reels.

"We contemplate the production of a
number of valuable educational productions
suitable both for school and theater ex-
hibition," said Mr. Seriensky recently.
"We believe in the future of the educa-
tional and industrial field and are con-
stantly broadening our activities to meet
its special demands."

Mr. Seriensky is a pioneer in the indus-
trial field. His experience extends over
more than a decade of active work.

Burke & James Take Over
Chicago Camera Firm

BURKE & JAMES of Chicago, for-
merly selling agents for the Univer-
sal Moving Picture Camera, have
taken over the Universal Camera Company
and hereafter will both manufacture and
market the Universal Camera.

A Government contract has held up pro-
duction on the Universal Camera, but be-
ginning early the coming year, quantity pro-
duction will be resumed and the market
supplied. The Universal Camera is used in
all parts of the world and is the favorite
with news weekly photographers and in-
dustrial producers, since it is compact
though complete as to equipment.

J. W. Hanner of the Burke & James
Company is of the opinion that the peculiar
features of the Universal, together with
its moderate price, will make it even more
popular in 1919 than it proved to be in
former years.

"There will be a big demand for motion
picture cameras all over the world," said
Mr. Hanner, "and it is largely up to the
United States to supply the demand. We
are preparing for a big year as soon as
our Government contracts are out of the
way."

Rothacker Outdoor Scenics
on Mutual Program

WHAT has been called the education-
al scenic has developed a line of
out-of-door subjects of infinite va-
riety, ranging from the South Sea Islands
to Alaska, from the Alps to the jungles of
India.

In the Outdoor Pictures which the Roth-
acker Film Co. is releasing through the
Exhibitors' Mutual Distributing Corpora-
tion, pictures taken in New Zealand, Yel-
lowstone National Park, Glacier Park, the
notorious Jackson Hole in Montana and
the Canadian Rockies have been shown.
Each of these subjects has a character dis-
tinctly its own, and the contrast in the
.topography of the country is not more
striking than that of the customs and mode
of life of the barbarous and semi-barbar-
ous tribes.

"Flatheads and Blackfeet" shows the
aborigine on his native heath under con-
ditio, -s of more or less restraint, while in-
dulging himself in the amusements and

wild antics which for ages have been char-
acteristic of his tribe. The Blackfeet are
highly imaginative and their fancy finds
play in grotesquerie of every description.
Their repertoire of dances is large and va-
ried, ranging from their own version of
the "Crazy Dog" and wildly fanatic "War
Dance" to the sinuous and graceful "Dance
of the Doves."

"Bad Men and Good Scenery" picture
scenes in and around the famous "Jackson
Hole," in the bad lands of Montana, the
former rendezvous of the gunmen and out-
laws of the primitive west. In the good
old days of the "wild and woolly" the
sheriff led a hectic existence, and usually
departed this life sudden-like and all
dressed up, with his anatomy more or less
punctured. The reason for this was found
in animated walking arsenals who used
their guns promiscuous-like and reckless.
When the trail of the law became too keen,
they took refuge in Jackson Hole, where no
sheriff or posse dared venture on account
of the impregnable location of this natural
fortress. The "Bad Men" are to-day seen
in peaceful pursuits, cattle-raising, harvest-
ing and hunting, although they still wear
their six-shooters handy.

The scenery in this wild region is mag-
nificent and awe-inspiring. The country af-
fords great sport for the hunter of large
game, and the camera caught several herd
of elk in full tilt across the hills.

Rothacker has five more "Outdoor" pic-
tures ready for release through Exhibitors-
Mutual: "Vacation Land," "Hitting the
Pike," "High and Hungry," "Teetotalers-
Tea and Totom-Poles" and "Geezers and
Geysers."

"Films of Business" Head,
Director of Club

CAMILLA DONWORTH, president of
Films of Business Corporation, New
York, has been elected a director of
the Salesmanship Club of New York. She
was also made chairman of the publicity
committee.

Miss Donworth writes to Reel and Slide
concerning the exploitation of American
products by means of moving pictures in
foreign countries as follows :

"Here is a little news for you. Now that
the war is over we are working again on
foreign distribution of industrial motion
pictures of American industries. Our first
shipment leaves for Cuba this week. In-
cluded in this shipment is a one-reel ver-
sion of the four-reel picture the writer
did for the Hendee Manufacturing Com-
pany. This reel shows the making of the
famous Indian Motorcycle. We are render-
ing this foreign distribution service free to
manufacturers, as we only send pictures of
educational value and therefore get paid
by the foreign exhibitor.

"I feel that the time has come for the
manufacturer to refuse to have anything
but a high-grade picture made of his plant
and_ to be therefore in a position to sell
copies and not give them away. Where
people can get industrial pictures without
charge they do not appreciate them as
much as if they paid a fee for them, even
though it be but a nominal one."

Some excellent pictures of Paris were
shown Sunday evening at the First Chris-
tian Church, South Bend, Ind. The Pathe
News was also put upon the screen. The
services began at 7:30 p. m. All seats were
free. The choir rendered several numbers
before the pictures.

ANY SUBJECT

needed by the pedagogue or lecturer
who demands high technical accu-
racy and photographic quality can
be supplied by this stereopticon
library. Our standards are recog-
nized by the leading teachers and
educational institutions as the
highest.

We also produce slides
from original copy, to
your order. Write to
us today,

THE BESELER LANTERN SLIDE CO.

132 East 23rd St. New York

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

'MOVING PICTURE MACHINES.

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTION
PICTURE EQUIPMENT

WL

ill

ACME

With our ACME PORT-
ABLE PROJECTOR you

can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
Institutions. Price $180
complete with domestio
equipment; $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT

Where current cannot be
obtained use our electrio
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion wa recommend our

POWERS CAMERAGRA'H

Prices upon request

HALLBERG MOTOR GEN-
ERATOR SINGLE AND
TWIN UNIT

for one or two arcs, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money 1

UNITED THEATRE EQUIPMENT CORP.

Executive Offices
1602 Broadway New York City

H. T. Edwards, J. H. Hallberg,

President Vice-President

Offices in All Large Citie*

REEL and SLIDE

35

The Most Complete Organization
in the Motion Picture Industry

IN A BOOKLET just off the press, we illustrate and
describe the various departments and facilities for
rendering maximum, centralized service in the motion
ctpiure world. Ours is the only complete organization of
its kind, devoted to "taking," developing, printing and
distributing photo-plays and industrial and educational
films; manufacturing and distributing projection appa-
ratus; and furnishing complete equipment for projecting
pictures in theaters, schools, churches, offices, homes, etc.

The Argus-Sheck Universal Adapter for
Mazda Lamp Projection

has met with universal success since pioneering this modern, efficient
idea a year and one-half ago. It is especially suitable for projecting
industrial and educational film in churches, schools, offices, homes,
etc., and where current is supplied by individual lighting plants.

The Argus Crystal Bead Screen

(Patented)

is another Argus Product that makes for progress in the motion
picture industry. The Argus Screen gives added depth of focus
and realism to the pictures, and eliminates "fade-away" from angu-
lar projection. It insures perfectly projected pictures when viewed
from side seats as well as directly in front of the screen.

Industrial and Educational Film

We have every facility for producing film of this kind — writing
scenarios, taking, developing, printing and distributing the pictures.
We have made many important and valuable films. Our laboratory,
besides being one of the best for film work, is equipped also to make
stereopticon slides, titles, leaders, etc. -

We are distributers of the well known and efficient

DeVry Portable Projectors

This little machine, which operates automatically and takes stand-
ard film, is ideal for use of salesmen, lecturers and for projecting
motion pictures at conventions, churches, schools, homes, etc.

We also are distributers in Ohio for

Educational Films Corp'n of America

and have hundreds of educational, scenic and comic films which
may be rented for public and private exhibitions.

Ask for a copy of the Argus Book, and informa-
tion on the services you are interested in. The
Coupon at the right is for your convenience.

THE ARGUS ENTERPRISES

823 Prospect Avenue, CLEVELAND, OHIO

Organized for

maximum service

Check and Mail This
COUPON to

The Argus Enterprises,
823 Prospect Ave.,
Cleveland, Ohio.

I am interested in the following:

Argus Book

Argus-Sheck Universal Adapter
for Mazda Lamp Projection

Argus Crystal Bead Screen
Theater Supplies

Producing Industrial Film
Producing Educational Film

DeVry Portable Projector
Renting Films

Developing and Printing
Stereopticon Slides

Titles and Leaders

Name

Address ,

City State.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

36

REEL and SLIDE

The Power of the Screen

The successful use of pictures by the Government and its
various assisting organizations, has conclusively proven
that pictures presented in realistic form on the screen can
do more effective work in moulding public sentiment than
all the printed literature and speeches put together.

The Victor Portable Stereopticon

Has helped to effectively deliver the Government's messages to the
people in thousands of cities, towns and villages. Hundreds are in
service with the army and navy at home and overseas.
The reason for the selection of the Victor Portable Stereopticon is — ■
infallible, perfect performance in any branch of service.

Variations of lamps and lenses to meet any need.

Write today forjprices and trial terms. Quick deliveries now.

VICTOR ANIMATOGRAPH CO.

125 Victor Building,

DAVENPORT, IOWA, U. S. A.

MORE LIGHT

WITH INCANDESCENT LAMPS IN THE

Victor
Animatograph

Than in Any Other Motion
Picture Projector.

Designed with, not merely adapted to,
the new high power Mazda projector
lamps.

Guaranteed — a motion picture image of
standard illumination, clearness, sharp-
ness and steadiness — -entirely free from
eyestrain.

There are other features that make the
Animatograph the superior projector —
simplicity, economy, light weight, last-
ing quality. It's all explained and illus-
trated in a new catalog.

Write for information and terms.

Victor Animatograph Company

125 Victor Building

Davenport, Iowa, U. S. A.

FILMS-OF-BUSINESS REFER TO THE
FOLLOWING NATIONAL ADVERTISERS :

H. J. HEINZ COMPANY, PITTSBURGH,
PENNSYLVANIA.

THE W. A. IVES MFG. CO., WALLING-
FORD, CONNECTICUT.

S. S. STAFFORD, INC., NEW YORK CITY.

FILMS-OF-BUSINESS BUILD INDUSTRIAL
PICTURES THAT SHOW THE HISTORY
OF AMERICAN INDUSTRY AND HAVE
ESTABLISHED A SERVICE FOR THE
FOREIGN DISTRIBUTION OF INDUST-
RIAL FILMS.

CAMILLA DONWORTH, PRESIDENT
220 WEST 42nd STREET, NEW YORK CITY

Costly Slides-

in the long run, are inexpensive
slides. A good image on the screen
only comes from a cheap slide —
by accident.

Have your slides made and col-
ored by one who has visited the
places you are lecturing on. At-
mosphere is everything in a lantern
slide.

Write today to

JOSEPH HAWKES

147 West 42d St., New York City

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS IT"
146 W. 45th St. Bryant 2717 New York

Expert Advice

Expert experienced in all branches of
moving picture production and screen
advertising will give advice and time
on installation of laboratory for large
industrial firms, desiring to make their
own moving pictures.

Efficiency and Effectiveness Guaranteed

for Minimum Investment

Interview Asked

Address, A-19, REEL and SLIDE MAGAZINE

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

37

L'!l!lill!l!llll||||lll[||||li[||!ll!lllillll I I Ill Illllllllllllllllilll II I IIIIIIIIIIIIIIIIII!IIIIIIIII!IIIIIIIIIIIIIIIII!IIIIIIIIIIIIIIIM Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllilllllllll Ill Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllillll

Classified Advertisin:

A market place for the sale and ex- g

change of equipment. Remittances must =

accompany all orders for notices in this g

column. The publishers expect that _ all m

statements herein will bear investigation, g

Rates: Per word, 5 cents. Minimum, g

thirty words. Discounts: Two insertions, g

2%; 3 insertions, 5%; 6 insertions, 10%; §

12 insertions, 20%. Remittance to cover g
must accompany order.

Illl

MISCELLANEOUS

PHOTOGRAPHS, REPRODUCTIONS and
SLIDES made to order. Clear, snappy work.
Motion picture developing and printing. Quality,
prompt service. Consult us. Photo Finishing
Company, 3159 Indiana Ave., Chicago, 111.

FOR SALE — Klix M. P. Camera and Projector.
Brand new, used only for demonstrating. Cost
$65.00. First check for $50.00 takes it. M.
Rossier, 902 Consumers Building, Chicago, 111.

WANTED TO LEARN CAMERA WORK—
Young man with some photographic experience
desires to find employment with an established
educational or commercial film producer, as camera
man. Address A-8, Reel and Slide Magazine.

CAMERA FOR SALE— Party has \ Universal
moving picture camera, with tripod, which he will
sell at reduction. Instrument in excellent condi-
tion. Address A-17. Reel and Slide.

SALESMAN — Good position open for salesman
who wishes to learn the industrial motion picture
business. A live field, capable producer with a
growing business. Send references. Address
A-13, Reel and Slide.

SCREEN FOR SALE— Gold fiber screen, me-
dium size, for sale. Has been in use only a
short time. Right price for a quick sale. Ad-
dress A-18, Reel and Slide.

WANTED — Articles describing interesting ex-
periences and new ideas on visual instruction.
Outline your experience or idea in a letter. Ad-
dress Editorial Dept, Reel and Slide, 418 So.
Market St., Chicago, 111.

FOR SALE— Movie-Lite Adapter for using
Mazda light system in carbon arc equipment. In
good condition. Address A-19, Reel and Slide.

FOR SALE — Several thousand feet of excellent
negative illustrating oceanography. Never yet ex-
hibited. Address A-10, Reel and Slide.

WANTED — Expert laboratory man, good wages
and steady work. Address, A. E. V., Reel and
Slide.

FOR SALE — Lot of lantern slide carrying
cases, assorted sizes, new. Address A-20, Reel
and Slide.

FOR SALE — Pathescope projector and outfit in
excellent condition. Address A-9, Reel and Slide
Magazine.

FOR SALE— Simplex projector with all at-
tachments. Suitable for serious educational work
or for large church. A powerful machine of the
best quality — the kind used in the biggest theaters.
Write at once. A-24, Reel and Slide.

FOR SALE CHEAP

Well-made, wooden drying drum, holding 2,000

feet of film.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — Acme portable projector. Used
three months and in good condition. Address
A-22. Reel and Slide.

ATLAS PROJECTOR— Will sell Atlas projec-
tor at special low price. Used one season. Ad-
dress A-14. Reel and Slide.

BARGAIN — Party has 2 Pathescope portable
machines for sale. Have been used, but are in
first-class condition. Just the thing for home or
school use. Address A-2, Reel and Slide.

FOR SALE— KLIX CAMERA
Almost new Klix Camera and Projector.
Have used it few weeks. Takes and projects
standard width films. Instrument no larger
than a kodak. Inexpensive to operate — -does
the work, for school room, Sunday school class
or home. Address A-25, Reel and Slide.

USED MOTIOGRAPH FOR SALE
Have Motiograph, semi-portable projector.
Just the thing for educational or church work.
As good as any professional machine. Will
sell cheap for cash. Address A-23, Reel and
Slide.

STEREOPTICONS, SLIDES, ETC.

SLIDES — -Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

STEREOPTICON FOR SALE— Victor portable
stereopticon for sale. Excellent machine for lec-
ture work. Low price. Address A-12, Reel and
Slide.

WANTED — Expert wishes work, coloring lan-
tern slides during spare time. Prices reasonable,
work guaranteed. Address A-28, Reel and Slide.

FOR SALE — Brenkert Brenopticon, in first-
class shape. . Used only a short time in church
work. For sale at low price. Address A-29, Reel
and Slide.

SLIDES — Excellent set of lecture slides will
be sold at reduced prices for rural school commu-
nities who desire to club together and circuit sets.
Address A-5, Reel and Slide.

The classified advertising columns of

Reel and Slide Magazine

are a sure fire selling agency for used

Stereopticons

Motion Picture Projectors

Cameras

Lenses

Lantern Slides

Screens

Studio Equipment

Electrical Appliances and
Attachments

Educational Film Negative

Use them when you want to buy— use them when you want
to sell. They will bring you quick results — will

save money for you.

™

38

REEL and SLIDE

"Mcintosh Lanterns

Are Honest Lanterns"

Mcintosh Slides

are not just simply pretty-
pictures. They are selected
and made

WITH A PURPOSE

The new educational cata-
logs contain lists of slides
selected after a careful study
of curricula and text books,
and both per se and in
arrangement are thoroly
pedagogic. They are ready
to apply.

The teacher need not spend
a long time in study and
preparation of the lesson and
its illustration. Mcintosh
Slides are ready to illus-
trate it.

This is true also of McINTOSH
HONEST LANTERNS. Just
screw the plug into the socket,
switch on the current, focus and
change the slides. That's all there
is to operating the Automatic
Sciopticon. But better than all
that — the automatic, instant
change, no eyestrain slide changer
is an exclusive feature, which
makes the old side-to-side slide
carrier an obsolete relic.

Automatic Sciopticon with 400 w. Mazda
lamp ready to connect and show pictures,
$44.00. Other lanterns $32.00.

It is remarkably efficient and exceed-
ingly simple. .

You can have one on approval for five
days' trial. Ask us how.
Any of the following educational cata-
logs will be sent on request:
SLIDE CATALOGS

A — Agriculture and Extension.

E — Geography and Industries.

H — History, Civics, Biography.

S — Science.

Religious. Travel, and general slides
are listed in a separate catalog.

We are projection experts and will
gladly advise and assist you in the
selection of apparatus.

McINTOSH ?toemrpea°nTcon

485 Atlas Block CHICAGO

IT

SHOULD

BE

_ aw

^omebody's Business

m

ft
ft
m

sa
%
m
m

That

Is

Our

Business

—and

No

Charge

to keep closely in touch with all the
best new ideas in screen advertising.
Methods of production, and distribu-
tion of commercial films advance and
improve so rapidly that somebody must
make this their ONL Y business.

A C A. ZI N E

Service Department

attends to this business exclusively.
And it is done for the benefit of its
readers.

Whatever you want to
know about screen ad-
vertising, our Service
Department can tell you

Write to Us Today

m
m

ft

ft

ADVERTISING FILMS

Our SUCCESSFUL advertising films, short animated
cartoons, pictures using live models, or industrial
productions, combined with

DIAMOND DEALER HELP SERVICE

gives you a screen campaign complete in every detail.

Let Us Show a Sample Picture to You
In Your OFFICE

The DIAMOND FILM COMPANY is a pioneer
organization with scores of successful screen campaigns
to its credit— the DIAMOND STUDIO, newly fitted
up, contains every modern facility known to moving
picture production. Quantity production enables
us to give highest grade work at lower prices.

Our Customers Include Many of the Leading Advertisers
of the Country :: Send for Full Information Today.

ADDRESS

THE DIAMOND FILM COMPANY

2624 Milwaukee Avenue

CHICAGO

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

39

THE

KEY ™ POWER

A TITANIC EPIC
OF THE COAL FIELDS

What America Did
Behind the Lines

A Story of
Love and Heroism

IN SIX PARTS

Clean, Wholesome, Instructive
An Ideal Educational Feature

RELEASED IN JANUARY

Watch for It at Your
Favorite Motion Picture Theater

Educational Films GwoRAnorsi

NEWTORK,n.y,

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

40

REEL and SLIDE

Productions Worth While

(Continued from page 28)

daas, silk factory, tombs, Cairo, Mohammedan
mosque, mosque of El Aghar, pilgrimage to Mecca,
the Khedive, "Mahmal," Nile bridge.

Sumatra — Reel, 1; producer, Post Traveler's
Weekly; exchange, Pathe; remarks: Dutch colony,
street scenes, Palembang, hat store on raft, mak-
ing lace, mosque, rubber plantation, tapping trees,
rubber smoke-house, swimming, cloth weaving.
Sixth grade.

Official War Review, No. 23 — Reel, 1; producer,
Committee on Public Information; exchange,
Pathe; remarks: British gunboats, British Tom-
mies in Palestine and France, Gen. Allenby, St.
Mihiel, rebuilding bridges, roads, etc.

Edible Fish of the Mediterranean — Reel, 1; pro-
ducer, Pathe; exchange, Beseler; remarks: Col-
ored. Congor eel, gurnet, rock sole, sea-horse,
stickle-back's nest. Second grade.

Cod Fishing in the Atlantic — Reel, 1; producer,
Pathe; exchange, Beseler; remarks: Iceland,
Newfoundland, lowering and hauling in the nets,
packing fish.

Post Travel Series — Reel, 1; producer, Pathe;
exchange, same; remarks: Celebes, Dutch Ma-
laysia, customs, hoisting an automobile and a
horse onto a ship, funeral procession, old-fash-
ioned scales weighing rice, importing coal from
Japan, open air barber shop, play cannon, sifting
sand. Omit title and scene about gambling in
part 1. Omit nudity at end.

Bray Pictograph — Reel, 1; producer, Bray
Studio; exchange, Paramount; remarks: Virgin
Island, Tortola, fishing, a machine that thinks,
evolution of the Burroughs adding machine. An
Oriental wrestling match. The greased pole (car-
toon). Fourth Grade.

Bray Pictograph — Reel, 1; producer, Bray
Studio; exchange, Paramount; remarks: A mod-
ern miracle worker. Prof. Copulas modeling
giant magnolia. Our newest possessions (Virgin
Island), slave tower, whipping post. How movies
move, showing how pictures are projected on
screen. Fifth grade.

FAMILY FILMS

(Recommended for children over 12 years of age,

young people and parents)

The Land of Promise — Reels, 6; producer, Fa-
mous; exchange, Paramount; remarks: In reel 1,
cut three scenes of women smoking and drink-
ing. In reel 2, cut scene of women smoking and
drinking. In reel 6, cut struggle in bedroom
and caption. "You're my wife."

Mother — Reels, 6; producer, McClure; ex-
change, McClure.

Little Red Decides — Reels, 5; producer, Tri-
angle; exchange, Triangle; remarks: In reel 1,
cut scene portraying covering of dead man's face
and caption, "Papa can't breathe that way." In
reels 1 and 5, cut scene of nude child standing
on table. Cut title containing "damn" and
"helluva."

The Thing We Love — Reels, 5; producer,
Lasky; exchange, Paramount.

The Fighting Grin — Reels, 5; producer, Blue-
bird; exchange, Universal; remarks: In reel 4,
cut scene of hold-up in saloon.

The Morgan Raiders — Reels, 5; Producer, Uni-
versal; exchange, Universal; remarks: In reel 4,
cut shooting of boy from horse. Cut all titles
containing swearing. (Reels 1, 2 and 4.)

The Heart of a Hero (Nathan Hale) — Reels, 6;
producer, Brady; exchange, World; remarks: In
reel 3, cut drinking by Nathan Hale and title,
"I am Daniel Beacon," etc. In reel 4, cut strug-
gle with barmaid for a kiss, and titles, "Come on,
hussie," etc., and "I'll make her my mistress."
Omit all scenes of hanging.

The Life of Shakespeare — Reels, 4; producer,
Ed. Film Corp. of Amer.; exchange, Ed. Film
Corp. of Amer.; remarks: In reel 2, shorten dis-
play of wife's temper and cut title indicating
poaching expedition. In reel 3, cut drinking.

The Wooing of Princess Pat — Reels, 5; pro-
ducer, Vitagraph; exchange, V. L. S. E.; re-
marks: Gladys Leslie.

Cavanaugh of the Forest Rangers — Reels, 5;
producer, Vitagraph; exchange, V. L. S. E.; re-
marks: In reel 1, cut drinking and excessive
shooting. In reel 2, cut mention of "Tender-
loin." Shorten all shooting scenes.

Tears and Smiles — Reels, 5; producer, Pathe;
exchange, Pathe; remarks: Baby Marie Osborne.
In reel 1, cut "Were it not for Marie I would
have left you long ago." In reel 3, cut "I've
noticed you take an unusual interest in the
maid." In reel 4, cut title containing "more in-
terested in the child than my husband," etc.

The Spirit of '17 — Reels, 5; producer, Famous;
exchange, Paramount; remarks: Jack Pickford.

A Modern Musketeer — Reels, 5; producer, Fa-
mous; exchange, Paramount; remarks: Douglas
Fairbanks. In reel 1, cut death of man when
door is battered in. In reel 2, cut all reference
to unborn babe. In reel 3, cut title containing
"He's got three wives now." In reel 4, cut
woman's suicide in cave and title, "Where in
h — 1 did you come from?"

Sunshine Alley — Reels, 5; producer, Goldwyn;
exchange, Goldwyn; remarks: Mae Marsh. In
reel 1, cut barroom scenes. In last reel, cut two
titles about wedding presents for future wife and
past wife.

The Little Chevalier — Reels, 4; producer, Edi-
son-Conquest; exchange, George Kleine; remarks:
Drama.

Champion Baby — Reel, 1; producer, Edison-
Conquest; exchange, George Kleine; remarks:
Comedy.

He Coynes Up Smiling — Reels, S; producer,
Douglas Fairbanks Corp.; exchange, Paramount;
remarks: Douglas Fairbanks. Cut titles con-
taining "You son of a gun," and "What a
helluva mess." Cut drinking by old man and
tramp. Cut "He's falling for it." Cut all scenes
of hitting people over the head; shorten chase.

Hit the Trail Holliday — Reels, 4; producer,
Artcraft; exchange, Paramount; remarks: In part

1, cut title, "Drink." etc., and scene in bar. In
part 2, cut scene of actress in tights. In part 3,
cut title, "Darn temperance place." Cut scene
using American flag as advertisements. In part
4, cut scenes of shooting fireworks at mob.

The Amacons — Reels, 4; producer, Famous;
exchange, Paramount; remarks: Marguerite
Clark. In part 1. cut scene of girl smoking
cigarette. In part 2, cut scene of man leering at
girl's leg. Cut scene of intoxicated person. In
part 4, cut bar scene. Cut title where girl tells
man to meet her. Omit kiss at last.

How Could You, Jean — Reels, 4; producer,
Artcraft; exchange, Paramount; remarks: Mary
Pickford. In part 1, cut "Damn Pill." In part

2, cut two titles containing "Lollapoloosa." In
part 4, cut "Darn sweet girl" and "Damn."

Transcients in Arcadia — Reel, 1; producer,
Vitagraph; exchange, General; remarks: O.
Henry. Cut drinking scene at table.

Her Country First — Reels, 5; producer, Lasky;
exchange, Paramount; remarks: Vivian Martin.
In part 1, cut title containing "favorite parent"
and cut title, "Oh, damn." In last part, cut
rough treatment of injured man and girl, and
cut scene where pistol is held to girl's head.

Prunella — Reels, 4; producer, Zukor; exchange,
Paramount; remarks: Marguerite Clark. In part
2, cut title, "Kiss him and then you will know,"
and title, "And now she knows." In part 4, cut
scene of Prunella dancing on stage. Also scene
of woman smoking cigarette, including scene of
infidelity.

Baree, Son of Kazan — Reels, 5; producer, Vita-
graph; exchange, V. L. S. E. ; remarks: In part
1, cut view of dog nursing, and scene where In-
dian girl is thrown across cabin. In part 4, cut
scene of fight between men in cabin and throw-
ing of dog. In part 5, cut all views of dog kill-
ing man in tent.

The Story That the Keg Told Me — Reels, 3;
producer, Edison-Conquest; exchange, Geo. Kleine;
remarks: A camper finds a keg and spirit of
keg tells history of keg. In part 1, cut close-up
of miser moving forward with bag of gold. Cut
all close-ups of miser's face in parts 1 and 2.
In part 3, cut scene of dog howling at time of
man's death.

The Enchanted Profile — Reels, 2; producer,
Broadway Star Feature Co.; exchange, General
Film Co.; remarks: O. Henry story.

A Hoosier Romance — Reels, 4; producer, Selig;
exchange. Mutual; remarks: James Whitcomb
Riley. Cut in parti "Go to the devil, you old
cats!" Cut scene in part 4 where child kicks
bridegroom's hat. Cut scene of actual stealing of
cake. Cut scene of man hitting roosters with
slipper.

Keep Smiling — -Reel, 1; producer, Mutual; ex-
change, same; remarks: Comedy. Cut "Cupid
was a busy little cuss."

The Seven Swans — Reels, 5; producer, Famous;
exchange, Paramount; remarks: In reel 4, cut
all views of arrow in princess' heart.

Our Little Wife — Reels, 6; producer. Goldwyn;
exchange, same; remarks: Madge Kennedy.

The Beloved Traitor — Reels, 6; producer, Gold-
wyn; exchange, same; remarks: Mae Marsh. In
reel 1, cut drinking by women and cut all scenes
where girl visits man in his bedroom. In reel 3,
cut scenes of women smoking.

Fast Company — Reels, 5; producer, Bluebird;
exchange, Universal; remarks: Frankly n Far-
num. In reel 4, cut title containing "The Van
Huylers will still retain their money." In reel 5,
cut scene of pouring oil on fire.

The Red, Red Heart— -Reels, 5; producer. Blue-
bird; exchange, Universal; remarks: Indian
legendary story.

Betsy Ross — Reels, 5; producer, World; ex-
change, same; remarks: In reel 4, cut reference
to Scarlet Woman.

The Man Without a Country — Reels, 6; pro-
ducer, Thanhouser; exchange, Universal; re-
marks: In reel 2, cut title, "The old man"; cut
title, "I didn't raise my boy to be a soldier," and

cut title, "D n the U. S." In reel 3, cut

scene of floating body and two titles, "D n the

U. S." In reel 6, cut death scene.

Dolly Does Her Bit — Reels, 5; producer, Pathe;
exchange, same; remarks: Marie Osborne. Cut
blacking teacher's face, telling falsehoods, stealing
flowers, taking candy and breaking safe open.

The Son of Democracy (a serial of 20 reels) — ■
Producer, Benjamin Chapin; exchange, Para-
mount; remarks: In "Down the River," reel 2,
cut "I'll beat your head off." and "I'll brain
you." In "Tender Memories," cut all scenes of
actual warfare. In "Under the Stars," cut all
scenes of arrow in Abe Lincoln's back, in reel 2.
In "The Slave Auction," cut shooting and also
scene of floating hat in reel 2.

The Little Runaway — Reels, 5; producer, Vita-
graph; exchange, V. L. S. E., remarks: Gladys
Leslie. In reel 1, cut scene where old man
is thrown down, and grimace at aunt. In reel
3, cut grimace and drinking at the bar. In reel
5, shorten fighting scene.

The Bluebird — Keels, 5; producer, Artcraft;
exchange, Paramount; remarks: Maeterlinck.
Cut views of nude bodies in Palace of Night.

Twenty-one — Reels, 5; producer, Anderson-
Brunton Company; exchange, same; remarks: In
reel 2, cut throwing of bottle at girl. In reel

3, cut "It's just advance money on a fight." In
last of reel 4, and first of reel S, cut all in-
terior views of Donovan's place. In reel 5, cut
all views of prize fight.

The Hired Man — Reels, 5; producer, Ince; ex-
change, Paramount; remarks: Charles Ray. In
reel 1, cut gambling and drinking scenes. In
reel 2, cut gambling, drinking, and betting scenes.
In reel 3, cut title about shortage of money and
title, "They've got a swell new waitress." In reel

4, cut "The worst interpretation possible."
Petticoat Pilot — Reels, 5; producer, Pallas; ex-
change, Paramount; remarks: Vivian Martin.
In reel 1, cut "Cap'n Shad will knock yer head
off." At end of reel 4, cut "Great God — ." In
reel 5, cut "Ed Fuller run away with your
father's wife;" cut excerpt from letter, cut
"Patience, the woman I wronged," and cut drink-
ing scenes.

Huck and Tom — Reels, 6; producer, Lasky; ex-
change, Paramount; remarks: Jack Pickford.
Tom Sawyer. Cut all scenes of murder and
digging up newly made grave in reel 1. Cut
signing of names in blood in reel 3. Cut scene
of boy stealing cakes in reel 6. Cut last title
about joining a robber band.

After Henry — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

Their Quiet Little Honeymoon — Reels, 1; pro-
ducer, Metro-Drew; exchange, Metro; remarks:
Sidney Drew.

The Swooners — Reels, 5; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Handy Henry — Reels, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.
System Is Everything — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney-
Drew.

At the Count of Ten — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney
Drew.

The Jones' Auto — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

The Schemers — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.
Cut 3 views of poker game.

The Bright Lights Dimmed — Reel, 1; producer.
Metro-Drew; exchange, Metro; remarks: Sidne3'
Drew.

His First Tooth — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Nobody Home — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew. Cut
scene of entering a saloon.

Taking a Rest — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

It Never Got By — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Help Wanted — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

His Rival — Reel, 1; producer, Metro-Drew; ex-
change, Metro; remarks: Sidney Drew.

Borrowing Trouble — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Free Speech — Reel, 1 ; producer, Metro-Drew ;
exchange, Metro; remarks: Sidney Drew. Cut
"Damn it."

His Wife's Mother — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.
Cut poker game.

Between One and Two — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks. Sidney
Drew. Cut hypodermic injection.

The Crosby's Rest Cure — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney
Drew.

Her Lesson — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

At a Premium — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew. Cut
two scenes with pistol.

Under the Influence — Reel 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Lest We Forget — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Gravy — Reel, 1; producer, Metro-Drew; ex-
change, Metro; remarks: Sidney Drew.

The Pest — Reel, 1; producer, Metro-Drew; ex-
change, Metro; remarks: Sidney Drew. Cut
army officer stealing a cigar.

Cave Man's Buff — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks, Sidney Drew.
Cut drinking toast.

Her Obsession — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

His First Love — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.
Cut first title.

The High Cost of Living — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney
Drew.

Safety First — Reel, 1 ; producer, Metro-Drew ;
exchange, Metro; remarks: Sindey Drew.

Her First Game — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

REEL and SLIDE

41

I i ii I ill «

Finest Films
Available

Complete, Per-
sonal Service

I

T is my business, and pleasure, to provide educational,
social and religious institutions with motion pictures
of high quality — pictures carefully selected to suit
your own ideas and purposes.

For your programs I draw the finest from the thousands of films in
the entire picture world. Owning no films myself, I am absolutely
without prejudice in my recommendations.

"The finest films ever shown in the Evanston Schools," is typical of
the expressions of appreciation received for my films, which include
everything from "How shoes are made" to Mary Pickford plays.

I give my clients 100% personal service— service of the dependable, satisfying
kind. I am in the educational film field because of my long interest in it and
my fitness for it. As a former teacher, I am vitally interested in your
problems. Through my connections with the film companies I can save you
money on rentals. Send in the coupon and let me show you how.

All. You Have to Do

is to indicate to me the sort of pictures you desire, the length of time you wish
the exhibition to run and the date. Most of my clients depend upon me to make
the selections. Or, if you desire, you may make your own choice of pictures
from the lists.

At present I am supplying a widespread demand for

War and Patriotic Pictures

— stories and films showing the activities of the army and navy, boys in train-
ing, etc., and films taken in European countries at war, many showing actual
warfare. Inquire about the U. S. Government Films, made by Uncle Sam
himself and released by State Councils of Defense, showing U. S. war activi-
ties. The government desires a wide use of these films.

Projectors and Equipment

I am handling all the most practical of both the portable and larger projec-
tors, and other equipment. Send for information.

Proofs of Good Service

University of Chicago:

"Dear Mr. Curtis: Your films are very valu-
able for school use, and we have found your
counsel in the matter of selections to be always
wise and dependable."

State Normal, Kalamazoo, Mich.
"We find we can depend on you to the li mit.

Berea College, Berea, Kentucky:

"We have been told by Prof. McLaughlin of
Berea College and Prof. McKeever of the Uni-
versity of Kansas that you have splendid films
for schools and colleges."

Public Schools, Dowagiac, Mich.:

"We have decided on account of your good

showing so far, to change from to your

service."

Congregational Church, Chicago:

"Mr. Curtis can always be depended upon for
generous and painstaking personal service and
his culture and judgment render his word the
only necessary guarantee on pictures for
churches."
Community House, Winnetka, 111.:

"Those were the best war films we have ever
shown."

Union League Club, Chicago:

"Your last picture, 'The German Curse in
Russia,' was the most realistic and wonderful
I have ever seen."

Red Cross Society, Bartonville, III.:

"They were certainly fine films for
the price, and are the best we have
ever received for our use. "

Naval Officers' School,
Chicago:

"The films were bully;
keep them coming."

A. E. Curtis,

16 West Jackson

Boulevard, Chicago

Find enclosed stamped and
addressed envelope. Send us
your list of motion pictures
suitable for our use on (encircle
correct words) war, patriotism,
general education, dramas, literature,
history, industry, religion, travel, cur-
rent events.

Name.

Arthur E. Curtis cab

16 West Jackson Blvd., Chicago

Fill Out the Coupon and Mail TODAY ^>

Institution

Address

Send information also to: (Indicate someone who is interested,)

Name
Address

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

42

REEL and SLIDE

Big Demand for Slide Cases

THE increase in the use of lantern
slides in lecture work, as a result
of the war, is being indicated by
the growing demand for special
lantern slide cases, according to the Keene

besides raising money for the government,
it has been instrumental in explaining to
the people the various phases of the con-
flict. There has been a steadily increasing
demand for our lecture cases, as a result.
New agencies are constantly employing the
lecturer and his stereopticon and we have

Slide case used for overseas shipment.

Sample Case Company of Chicago, lead-
ing manufacturers of lantern slide cases
and shipping boxes.

This firm manufactures a full line of
cases suitable for every use, including a
special case for overseas shipment of slide
sets, which has been widely used for war
work.

"The war has developed the illustrated
lecture as a short route to the public mind
and purse," said Mr. Keene recently, "and

found a special case necessary for this
purpose."

A WESTERN film company recently
sent a director out to make a 2,000
foot subject for a railroad. He
made scenes of the thriving towns along
the route, he pictured the crops and the
farms. But when the film was edited and
projected^ something was lacking. It was

a "boost" and nothing else. There were
scarcely any people in it. The general man-
ager of the road suggested that additional
footage be made of the little pigs, close-
up, taking their dinner and of a gang of
boys in the "ole swimmin' hole." This was
done and inserted in the dullest scenes. The
titles at this point were written in spark-
ling style and calculated to get a laugh. It
was a digression from the story the film
intended to unfold, but it made an other-
wise dull subject interesting.

The value of carefully prepared sub-
titles in educational and industrial reels
cannot be over-estimated. Brevity is abso-
lutely essential. Remember that an audi-
ence practically is compelled to read your
titles — or leave the house. It is a good
rule to let the pictures tell your story and
make the titles extraneous to the main
idea and interesting.

Here is an example of brevity in a sub-
title :

"A dependable rainfall and re-
markable drainage, combined with
ample sunshine, assure the farmer
of a crop of at least 30 bushels to
the acre at all times."
Too wordy and involved — not graphic.
This is better:

"What rain and sun will do on
an acre — "

This is followed by a scene showing the
75 bushels of grain ; then comes the title :
"—75 bushels!"

Here, your picture has done the work in-
tended for it. Your audience visualizes the
results by the picture and is not bored with
a sub-title which requires more or less
study to figure out just what is meant.

THE NEW

PREMIER PATHESCOPE

WITH ITS SPECIAL, NARROW WIDTH

SLOW BURNING FILM

Is the only equipment now bearing the Underwriters' Official
Label "Enclosing Booth Not Required."

Adopted by Every School Board that INVESTIGATES
the Merits of Portable Projectors

Many of them adopted the Pathescope after unsatisfactory and expensive

efforts to use unapproved projectors. You cannot afford

to take the chance of having a serious accident.

There are more Pathescopes in schools today than all othe-
portable projectors combined, because they are designed par-
ticularly for SCHOOL USE and embody seven years' of success
ful experience gained in the world-wide sale and use of over ten
thousand former models in Schools, Churches, Institutions, etc.

There are about one hundred "Popular"
Model Pathescopes in the Public Schools
of New York City, and the Board of
Education has recently ordered a num-
ber of NEW PREMIER PATHESCOPES,
after a careful investigation of the mer-
its of other portable projectors, as being
the ideal projector for classroom or
auditorium use.

The Pathescope Film Library now contains nearly 1,400
reels and is growing rapidly.

All on Underwriters' Approved and Label-Inspected Slow-
Burning Films.

The largest assortment of available educational and enter-
tainment films ever offered for universal public use.

For the third consecutive year we have been awarded the con-
tract for furnishing Pathescope Educational Film Service to

the New York Public Schools, on the recommendation of their
Investigating Committee.

If you really wish the BEST you will eventually use the Pathe-
scope; in the meantime

Write for Booklets:

"Education by Visualization" (5th Edition, 100,000).
"Educational Films for the Pathescope."
"Endorsements of Educational Efficiency, Etc."

The Pathescope Co. of America, Inc.

SUITE 1892, AEOLIAN HALL,
New York

Agencies and Branch Exchanges:

Boston, Philadelphia, Buffalo,

Pittsburgh, Harrisburg, Chicago,

Minneapolis, Salt Lake City

REEL and SLIDE

43

"The Motion Picture in Advertising"

PA1

<Us

INDUSTRIAL FILM PRODUCTIONS
ARE SHOWN and FEATURED IN THE
LEADING THEATRES EVERYWHERE

SEND TODAY for BOOKLET, "THE MOTION PICTURE IN ADVERTISING"

PATHE INDUSTRIAL DEPARTMENT

LEGGETT-GRUEN CORPORATION

Sole Representatives

220 West 42nd Street NEW YORK

YOU WANT:

— clear, sharp, brilliant pictures on your screen.

— a stereopticon that is light, durable and compact and simple to use.

— to operate with the least possible cost.

— to do away with hot, breakable glass slides (and express charges).

— no dirty carbons.

— to use many pictures of your own — at minimum cost.

All Objections to the Old Style Stereopticons Are Overcome in the New

1 frA film stereopticon J

The AUTOPTICON is a complete stereopticon using standard motion picture films instead
of the old style, heavy, breakable glass slides. The transparencies are placed consecutively
on the film in any desired sequence and in any number from I to ioo. The film is wound on
the carrier reel, passes in front of the light aperture, and as fast as the pictures are projected,
is rewound on the lower or take-up reel.

We Make a Special Lamp for Use With Gas.

Just Push a Button — and Your Picture Changes

We can supply films from your own pictures or on any subject you
may want — many times better and at much lower cost than glass slides.

The "AUTOPTICON WAY" is the Modern Way. Write to Us Today.

Address, AUTOPTICON COMPANY

General Offices: 203 South Dearborn St.

CHICAGO, ILL

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

44 REEL and SLIDE

MICROSCOPIC MOTION PICTURES

FOR SCHOOLS

The remarkable microscopic and other scientific films
produced by Argus Laboratories, Inc., are now avail-
able for the teaching of Biology in the class room.

The films are prepared and edited under the direction
of the scientific staff of the American Museum of
Natural History, and will be furnished in short, com-
plete reels averaging two hundred and fifty feet each,
with full captions and data.

The productions of the Argus Laboratories, Inc.,
include not only motion pictures of the Micro-Organ-
isms studied in the various courses in Biology, but
many insect and animal studies are being added from
time to time.

Our laboratories and studios are the most completely
equipped and finest in America for the production of
scientific films. We shall be glad to make up on
order anything that is required. We have at our dis-
posal every facility for making any kind of motion
picture anywhere, backed up by years of experience.

ARGUS LABORATORIES

INCORPORATED

INSTRUCTIVE MOTION PICTURES

Travel : Scientific : Scenic : Microscopic

220 West£42nd Street NEW , YORK, N. Y.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

45

Industrial Films Division of the Argus Motion Picture Co., Cleveland, Ohio.

Artfilm Studios Add Theaters

The Artfilm Studios of Cleveland an-
nounce the addition of dozens of new-
theaters in Ohio and Pennsylvania in their
plans to offer a comprehensive and valuable
screen service to their clients. Mr. L. V.
Stambaugh of the Artfilm announces the
expansion of their screen service depart-
ment to take in scores of small towns and
villages in the thickly populated portions of
Ohio. The Artfilm Studios have one of the
most complete plants for the production of
advertising and industrial film in the West.

E. W. Hammons, vice-president and gen-

eral manager of the Educational Films Cor-
poration, returned December 9 from a Los
Angeles trip and will announce directly af-
ter the holidays the release plans of "The
Key to Power." Miss Caroline Gentry,
co-author of the feature with E. Lloyd
Sheldon, took the picture to Washington in
December and showed it to the members of
the Fuel Administration. Officials of the
National Coal Association are also to have
a private view of it, both the fuel officials
and the coal operators having afforded the
company every facility while the scenes
were being photographed in Washington,
D. C, West Virginia and Greater New
York.

aiiiiiiiuiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiN iiiiniiiiiiiiiiiiiiii mill! iiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiii

"HOW LIFE BEGINS"-4 Parts

A wonderful screen version, giving a clearer understanding of life itself

Living embryo of chick 52 hours old.
From "How Life Begins."

Now being used
by the United
States Govern-
ment in Camp and
Civilian Commu-
nities.

Of inestimable
value in the class
room, welfare and
social center.

For rental and

purchase prices

ADDRESS

EXHIBITORS BOOKING AGENCY, 220 West 42nd St., NEW YORK

We are in the market for negatives of Educational subjects.

All There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

46

REEL and SLIDE

WHY ATLAS? N°-pirection

Expert, skilled direction
of industrial productions
is an important part of

ATLAS SERVICE.
Proper direction is re-
sponsible for 75% of your
picture's efficiency.

Our Directors — And Your Money

Quality in scenario, quality in photography, quality in edit-
ing are essential to profitable moving picture results.

But, quality in picture direction is the keystone of your whole
production. A lesser degree of quality in scenario or
camera work cannot affect your investment nearly so
surely as its inexperienced direction.

That is why ATLAS SERVICE includes the time and experi-
ence of directors who know every detail of their profession
■ — who are abreast of the times.

If ATLAS produces your picture, a skilled director is placed
in full charge, insuring striking, interesting and efficient
results, with the acme of publicity value.

Let Us Screen One of Our Expertly Directed
Productions in Your Office — Now

Atlas Educational Film Company

63 East Adams Street

CHICAGO, ILL.

THE OWEN AUTOMATIC

is the PERFECT STEREOPTICON

After years of experimenting and the ex-
penditure of much money, we are able to offer
a machine that projects, automatically,

50 Standard Slides
In Endless Rotation

(It starts and stops at will)

The possibilities of this machine in lecture
work, class room, exhibitions and advertising
are unlimited. With it the speaker is freed
from the necessity of watching his machine.
The appearance of the pictures coming on the
screen is the same as that made by a hand-
operated machine using a double slide carrier.
Each picture remains 12 seconds, and its place
is then automatically taken by the next slide.
We also make to order machines to carry 100
or 200 standard slides.

Perfect, clear pictures always. Cost of oper-
ation 2 to 5 cents per hour.

The machine, complete, includes a 400-watt
nitrogen-tungsten projection lamp, condens-
ing and objective lenses and motor (either
alternating or direct current).

Address

THOMAS J. OWEN

4009 Jackson Boulevard, Chicago, 111.

We also supply High Grade Standard Lantern
Slides for every use.

Size of machine, 19x26x7 inches. Runs continuously, or, for lecture pur-
poses, starts or stops at will.
(We guarantee the Owen machine.)

The Owen is what you want and what you
need, so write us today for further details
about this wonderful improved stereopticon

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

47

SCREEN LECTURES

* Something new in slides telling the whole story

FILM LECTURES

Motion pictures which will give 100% advertising

We specialize in producing Scientific, Welfare, Safety and Propaganda films and lantern
slide lecture sets. We will compete in technique with any producer and deliver only the best

/ FILMGRAPHS-Educationals
PRODUCING I PICTUREPOEMS-Vizualized Poetry

Novel and Original FUNNYGRAPHS-Original Comedies

Subjects j JOKERGRAPHS-Original Comedies

f POPULAR SCIENCE SCREENGRAPHS

\ — Scientific Educationals

FILMGRAPHS, Inc. ^"KnfflS, Pittsburgh, Pa.

Traveling Expenses
Are High

Sell Your Prospects and Reduce Your Expense

Thru the Use of Properly Designed

and Well Printed

BROADSIDES
CATALOGS

B$wiSiBOOKLETS

MAILING CARDS

ADVERTISING LETTERS

^e BLAKELY PRINTING COMPANY

Producers of GOOD Printing

Telephone Wabash 912

418-430 South Market Street
CHICAGO

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

48

REEL and SLIDE

ippl

m

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sag :

~. V;,i- ■•■.:&. ";'". F' . .-JV'fn1 •"Ji>-'J""-!'«*i 4 fro

INCREASED PRODUCTION

Unskilled and disinterested employees are a
loss and liability to their employers, and until
they become interested and skilled, no manu-
facturer can hope to increase his factory output
to its maximum.

Production managers, factory superintendents and own-
ers, realizing the need for a system of education that would
properly train their employees, and once trained, maintain
their enthusiasm in their work, have found that because of
the variety of intelligences and nationalities represented in
all factories, neither the spoken nor the written word can
do this. A common, universal appeal and language is
essential, and motion pictures offer the only point of con-
tact.

America's most progressive industrial captains, includ-
ing those of the Ford Mfg. Co., the Pullman Co., etc.,
realizing the inestimable value of motion pictures in the

education and efficiency training of their employees, and
desiring to use this great industrial force in every phase of
their activity, have adopted the DeVry Portable Projector as
being the ONLY projector existing that really makes prac-
tical the unlimited use of motion pictures.

The DeVry is entirely self-contained in a case neither
as large nor as heavy as the ordinary suitcase, TAKES
STANDARD SIZE REELS AND FILM, can be attached
to any light socket, operates at the touch of a button, and
needs practically no attention while in operation.

A catalog, interestingly explaining the DeVry and its
commercial application, will be sent on requests addressed to

THE DeVRY CORPORATION

Y

12482 Marianna St., Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

This Is the Biggest & Most Important Letter
On Business Building You Ever Received • * •

LARCE6T PRODUCERS
snd DISTRIBUTORS of

INDUSTRIAL

MOTION PICTURES

IN THE UNIVERSE

MtaMtM

TELEPHONE BRVANT S70O

CABLE ADDRESS- UNFlLMAr

OFFICIAL
DISTRIBUTORS
OF FILMS FOR THE

UNITED STATES

DEPARTMENT OF

KCRICULTURE

SIXTEEN HUNDRED BROADWAY

PLEASE ADDRESS AU COMMUNICATIDJiS

NEW YORK

TomtcoMPMYAMoncrEfiTo Industrial Department

Dear Sir:

The development of the Industrial Motion Picture has been
so rapid in the past two years that many otherwise well-informed
business men have failed to keep in touch with its growth.

You may not know, for instance -

— That the Universal can make a pioture of your business

as interesting as a photodrama

— That will be booked in the regular theatrical way

— In any section of the oountry - or all of it

— That it will be shown at regular admission prices

— That it will reach for approximately the same cost,

ten times as many oonsumers as a printed page
advertisement in a popular periodical of national
circulation
** That THE UNIVERSAL GUARANTEES THIS CIRCULATION

— That it is the only medium that carries absolute and

unquestioned conviction of the TRUTH about your
product — WITHOUT ARGUMENT

— That it is the only 100$ efficient medium for quick and

universal distribution - and for moving stocks
from your dealer's shelves

— That PROOF of these statements - EVIDENCE that would be

ACCEPTED IN ANY COURT - is yours on request.

It is not possible to tell you all about Motion Picture
Salesmanship in this space. Ihat you are interested in is what we
oan do for YOU.

Instruct your secretary to mail us some of your latest
advertising matter, and we will prepare for you. without obligation,
a suggestive scenario and a plan which will tell you the sort of
pioture best suited to your requirements.

Twenty-sight National Advertisers have recognized the
Universal 's supremacy in the utilization of the great construct -
ive rorce of industrial Motion Pictures. Let us send you the in-
formation that oonvinced them of its value.

Yours very truly,

UNIVERSAL FILM MFG. COMPA

By
Manag

To Make the Screen a Great

er rower in iLaucation ana Business

15 Cents a Copy FEBRUARY,

One Dollar a Year

MARTIN
JOHNSON'S

IE SOUTH SEAS

attraction

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"CKier

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F. the biggest,
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Distribution rights throughout
the world controlled bu

BOBEMW-GOL

COMPANY

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Now "Yirwfa f I .* v

REEL and SLIDE

Let
The

UNISCOPE

TRADE

FIRE PROOF MAGAZINES WITH
SELF-CLOSING SAFETY DOORS _

FILM FIRE TRAPS]

-[INTERMITTENT SPROCKET

MARK

Bring Moving Pictures
to Your School or Church

-(UPPER and LOWER FEED SPROCKETS
GATE

FOCUSSING ADJUSTMENTj

(""motor SPEED CONTROL

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
=PR0JECT0R=

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS —rigidity— eliminating
trouble in operation.

SIMPLICITY — automatic in operation,
requiring no skill in operation — easy of
manipulation.

STEADY, CLEAR PICTURES— horn

perfect lenses, correct optical adjustment
and mechanical detail.

FIRE-PROOF MA GAZINES — minimiz-
ing all danger.

The UNISCOPE is operated either by
motor or by hand, as you choose.

The UNISCOPE takes 1,000 feet of
standard motion picture film at a loading.

Let Us Tell You More About the
UNISCOPE — Write Us Today

*>

UNISCOPE COMPANY

500 So. Peoria Street .

t •

Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

A 'THE Government has made a new set of picture enthusiasts who are
■ among the foremost to realize that the moving: picture field has passed

^J I the stage of being a mere entertainment to the point where it is an
-U educator. They find it just as important to attend motion picture
theaters regularly as they do to read the newspapers daily."

— ADOLPH ZUKOR

(President Famous Players-Lasky Corporation)

Lyne S. Metcalfe, Editor

CONTENTS

PAGE

"Babes in the Woods" — Illustration 4

Editorials 5-6

Films Build Future Business Men — By N. Frank
Neer 7

Industrial Films and Educationals Need in Mexico
—By George D. Wright 8

Selling Goods by Illustrated Lectures — By E. P.
Corbett 9

Literal Film Versions of Books, Subject of Ques-
tionnaire ' 10

Canada Books Propaganda Pictures Through Its
Consuls — By Charles F. Stark 10

Movies on Husbandry at State Fairs — By Don
Carlos Ellis 11

Marvels of Animated Diagrams and Their Widening
Uses — By Jam Handy 12

Department "of Interior Plans Pictures to Show in
Schools 12

Scientists Film Physiology of the Heart — By Charles
F. Herm 13

"Scarlet Trail" Feature Film, a Model Moral Lesson. 14

Policy Standards of Review Board — Part II 15

AD SLIDES— GOOD AND BAD— By Jonas How-
ard 16

PAGE

"Screen Sense" and the Advertiser— By E. J. Clary. 17
School Board and Home League Show Films for

Juveniles _ i g

National Tube Company's Film Shown at Engineers'

Meeting in Illinois 18

WITH THE REEL OBSERVER— By Henry' Ma'c-

Mahon 19

Standards the Need in Production of Short Length

Pictures— By George Wieda 20

Fight Vice in Canada With Moving Pictures 20

Vocational Training Offers Field for Moving Picture

— By John S. Bird " 21

HERE AND THERE. 22

Non-inflammable Film— How and When?— By A

MacMillan .' 23

Literature on the Screen— "Little Women" — By Lyne

S. Metcalfe 24-25

PROJECTION 26

THE OTHER FELLOW'S IDEA 27

PRODUCTIONS WORTH WHILE 28

WHERE TO RENT THE FILMS 29

SLIDES 30

?— ASK US— ? ~... 30

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT

PAGE

Uniscope Co 1

Nicholas Power Co 31

Scott and Van Altena 32

"Maybe Stone Has It" 32

Beseler Lantern Slide Co 32

Universal Motor Co 32

United Theater Equipment Co 32

Keene Sample Case Co 34

Riley Optical Instrument Co 34

Joseph Hawkes 35 .

Pathescope Co. of America 35

Atlas Educational Film Co -. . . 36

The Argus Enterprises 37

Victor Animatograph Co 38

Excelsior Illustrating Co 38

Filmgraphs, Inc 46

Autopticon Co 46

PAGE

Thomas J. Owen 47

De Vry Corporation 48

Precision Machine Co (Back cover)

FILM PRODUCERS AND
DISTRIBUTORS

Robertson Cole Co. ... (Inside front cover)

Famous Players Lasky Corporation 3

Camel Film Co 33

Bosworth De Frenes and Felton 34

Films of Business Corporation 35

Pathescope Company of America 35

Exhibitor's Booking Agency 36

The Argus Enterprises 37

Educational Films Corporation 39

Argus Laboratories . . . ._ 40

Leggett & Gruen 44

PAGE

Arthur E. Curtis 45

Filmgraphs, Inc 45

Baumer Films, Inc (Inside back cover)

SLIDES

Beseler Lantern Slide Co 32

Scott and Van Altena 32

United Theater Equipment Co 32

Riley Optical Instrument Co 34

Keene Sampje Case Co 34

Joseph Hawkes 35

The Argus Enterprises 37

Victor -Animatograph Co 38

Excelsior Illustrating Co. 38

Thomas J. Owen 38

Filmgraphs, Inc 46

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Market
street, Chicago, 111. Phone Wabash 912. Subscription price: 15 cents per copy, $1.00 per year, postpaid, in
the United States and possessions ; Canada, $2.50.
Edward F. Hamm, President. William Eastman, Vice-President. William C. Tyler, Treasurer.

(Copyright, 1919)

REEL and SLIDE

<S$i

I

m
m

m
m

m

If

k

i

HERES WHERE!

A GREAT number of people have discovered a way of
knowing a fine motion picture before seeing it!

It's like a conjuring trick, simple when you know how.
They have discovered that the greatest concern in the
business, the Famous Players-Lasky Corporation, makes the
cream of all the different types of pictures.

— that these are always advertised and listed under the
names Paramount or Artcraft.

— that they are the vehicles for the skill and genius of
practically all the foremost stars, directors, writers, photog-
raphers, painters, craftsmen, etc.

— and that through the nation-wide distributing" facilities
of this great organization, millions of people in over ten
thousand theatres see Paramount and Artcraft Pictures.

Pictures so marked, they have found, always take you
out of yourself.

"Paramount" and "Artcraft" are handy names to identify
in two huge groups, the best pictures made. Check it up
for yourself.

Cparamounto"* GHcrait

Jriotion (pictures "

These two trade-marks are the sure way of identifying Paramount
'"""S^m. and Artcraft Pictures— and the theatres that show them.

FAMOUS PLAYERS-LASKY CORPORATION

ADOLPH ZUKORPres JESSE L.LASKY Vice Pres CECaB.DEMILLEfl/rectorCewrai

rNEW YORK_ J

W^MMMMzMM^SMSSL

jc^ [""FOREMOST STARS. SUPERBLY DIRECTED, IN CLEAN MOTION PICTURES

Paramount and Artcraft
Stars' Latest Productions
Listed alphabetically, released
up to Jan. 31st. Save the list!

Paramount
John Barrymore in

"Here Comes the Bride"
*Enld Bennett in

"Fuss and Feathers"*
Billle Burke in

"The Make-Believe Wife"
Llna Cavallerl in

"A Woman of Impulse"
Marguerite Clark in

"Little Miss Hoover"
Ethel Clayton in

"The Mystery Girl"
•Dorothy Dalton in

"Quicksand"*
Pauline Frederick in

"Out of the Shadow"
Dorothy Gish in

"The Hope Chest"
Lila Lee in

"The Secret Garden"
Vivian Martin in

"Jane Goes A- Wooing"
John Emerson-Anita Loos Pro-
duction
Shirley Mason and Ernest
Truex in "Good Bye Bill"
•Charles Ray in

"String Beans"*
Wallace Reid in "The Dub"
Bryant Washburn in

"Venus in the East"

Paramount- Artcraft
Specials

"The Hun Within,"

with a Special Star Cast
"Private Peat"

With Private Harold Peat
"Sporting Life"
A Maurice Tourneur Production
"The Sliver King"

starring William Faversham

"Little Women" (from Louisa

M. Alcott's famous book),

A Wm. A. Brady Production

"The False Faces"

A Thomas H. Ince Production

Artcraft

Enrico Caruso in "My Cousin
George M. Cohan in

"Hit the Trail Holiday"
Cecil B. de Mille's Production
"Don't Change Your Husband"
Douglas Fairbanks in

••Arizona"
Elsie Ferguson in

"His Parisian Wife"
D. W. Griffith's Production
"A Bomance of Happy Valley"
•William S. Hart in .

"Branding Broadway"*
Mary Pickford in

"Johanna Enlists"
Fred Stone in

"Under the Top"

•Supervision of Thomas H. Ince

Paramount Comedies
Paramount-Arbuckle Comedies
Paramount-Mack-Sennett Com-
edies
Paramount- Flagq Comedy
Mr. and Mrs. Sidney Drew in
Paramount-Drew Comedies

m
m

m
m

m
m

1

§
m

m

m

m

m
itf

(Ml

i

It

W>

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

"Babes in the Woods"

(A Wm. Fox Production)

r ■ lHE newest in the series of the
William Fox fairy tale pro-
ductions, "The Babes in the
Woods," is now available at the Fox
Exchanges. Several scenes from this
most charming production are printed
on this page.

In the small circle, at the left-hand
top, the Father and the Babes are
shown before the kidnapping.

In the small lower circle the Babes
are being kidnapped.

In the big circle the Babes in the
Woods, after having escaped from their
kidnappers, find they are lost and lie
down, exhausted, under a big tree.

In the upper right-hand panel the
Witch in the ginger-bread house tells
Gretchel of her plans to cook Hans.

In the lower scene the robbers of the
wood have headquarters in a great
tree ; they have captured the children
and are fighting the children's would-
be rescuers.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

NOTICE TO SUBSCRIBERS

If you fall to receive your copy of Reel and Slide Magazine
promptly please do not think it has been lost or was not
sent on time. Remember there is an unusual pressure on
the railroads, moving troops, supplies, food and fuel. The
demands on them are enormous; they have more business
than they can handle, so delays are inevitable. Everything
humanly possible is being done to expedite prompt delivery.

The War Pictures

CERTAIN prominent men in the motion-picture
industry are claiming that war pictures are
through, while others of equal prominence make
the counterclaim that they are very much alive, in as
great demand as ever and of' the same interest as be-
fore the close of the war. The much mooted question
seems to refer more to the written war stories shown
on the screen than to the pictures of actual scenes, the
official films taken by the soldier photographers of
America and the Allies. Of these latter it might be
unquestionably stated that they are not through, are
not lacking in interest and are not under the ban of
discontinued public demand. In very recent showings
of these pictures hisses come from all parts of the
theaters to greet the German submarines, German sol-
diers and other scenes showing some part of the activ-
ities of the enemy, while uproarious applause greets the
scenes of the activities of the allies, the many portions
of the films that appeal to the exultation of victory in
the hearts and minds of Americans. As long as great
applause greets them, the war pictures shall live in
the interest of the public.

* * *

Essentials in Pictures

A GREAT many arguments have been put forward
by a great many people of a great many kinds
as to just why the moving picture screen pro-
duces a convincing argument. But there is one reason
that is more important and more fundamental than all
the rest combined. That is r the film necessarily pre-
sents essentials. It is, of its own nature, free from in-
consequentials. Therein, likewise, are found its lim-
itations.

A score of savants, writing for twenty years, could
not entirely exhaust the subject of India. Yet, the
expert photographer, if he knows his business, can
give the school boy a very comprehensive idea of India
in thirty minutes, "screen time." Now, it is not, as a
rule, necessary that the boy should know more. Vol-
taire calls attention to the fact that the scientists know
exactly what the mathematical relationship of the rud-
der to the ship's keel shall be in order to steer a cer-
tain course, yet Columbus discovered America without
understanding in the slightest degree these mathemat-
ical calculations.

This is the day of mass education ; intensive educa-

tion is not our most vital problem. It is better for the
world that one thousand school boys get a general
knowledge of India and its people than that five boys
delve into the musty tomes analyzing its social scheme,
religion and geological characteristics.

Nature Lovers

ONE of the early Pathe special productions de-
picted a huge rose being born. In its day, this
subject was a novelty. The public did not un-
derstand how the picture was made ; they did not care.
Possibly, if they considered the question at all, they
had a suspicion that it was a "fake." As a matter of
fact, this picture has had the attention of more than
one of ouf present-day floriculturists because it demon-
strates a phenomenon of nature almost impossible to
witness effectively in any other way. It took long
hours to make this film, the rose before the camera,
gradually bursting out from the bud, the camera man
giving a slight turn to his crank at regular intervals.
When run off at normal speed, the rose opened natur-
ally but at a speed to be counted in seconds rather than
in hours.

What a wonderful field of activity for the nature
lover!

Science and Films

THE advances made in science within the last five
hundred years may be reasonably laid quite as
much to the discovery of certain instrumentalities
and mechanical inventions as to the genius, patience and
ardor of the scientists themselves. The microscope offers
one example, electricity another, photography a third. All
of these instrumentalities have opened the door of knowl-
edge just a little wider to the view of the savant.
Though slow to get recognition, moving pictures are
now looked upon as a Valuable addition to the working
paraphernalia of the -laboratory in many of our most
conservative institutions. \~\

Men of science - are ^democratic enough to disregard
prejudice in utilizing every medium that offers possibilities
of aid in furthering their 'labors. Thus, we find the Amer-
ican Museum of Natural History filming the scientific
phenomena of the circulation of the blood. The reason?
Because the moving picture enables them to go one step
farther than they have hitherto gone in demonstrating cer-
tain physiological theories and facts. Thus, in the dawn of
knowledge, the naked eye "opened the door," as it were,
the photographic art opened it wider, photo-microscopy
opened it farther yet, and now — moving pictures give life-
like action in a line of study in which motion is an impor-
tant element. Natural color-micro-motion-picture-photog-
raphy will, in the future, do much for the man of science.
What he knows and sees in his workroom he can pass on
to mankind, giving them the result, yet saving them the
time and labor he has given.

; ,

REEL and SLIDE

Seasons and Ad Films

A:\1IDDLE WESTERN manufacturer of ladies'
garments produced a series of fashion pictures
last year which he aimed to distribute through
his many dealers. The campaign was successful, but
he says he struck one snag. The fashions of today
change too often. The film of three months ago is
worthless now. Perhaps the user of billboard and
newspaper space found the same "snag" a few years
ago. But he found a way out — he changed his "copy."
If the thing is worth doing it is worth doing properly.
Why not change the scenes and the garments ?

Which raises the question, How is a national adver-
tiser going to tell whether or not his pictures are mak-
ing good? This question was recently answered by
the advertising manager of a big Chicago house with
10,000 dealers. After three years of experience this
man said : "We know our films have been a good in-
vestment because, of our 10,000 dealers, 7,000 of them
used the films and have voted to maintain them."

That is enough. The dealer is the man upon whom
the manufacturer and jobber must depend. If the
greater percentage of dealers vote to continue a film
service — and the greater burden rests on them — it is a
courageous jobber who will cut films from his annual
appropriation.

The Image in Perspective

THOSE things to which the eye is unaccustomed
are not missed. In the early stages of its de-
velopment, the defects and shortcomings of the
moving picture went unnoticed. People knew of noth-
ing better. The thing itself was so novel and unusual
that the laity accepted the motion picture as a finished
product until, one by one, the most apparent shortcom-
ings were rectified, as competition demanded more and
more serious experiment on the part of the producers.
Thus, studio lighting, crude and unnatural in the
early pictures, today is a science ; there are men in the
industry who have spent many years studying its pos-
sibilities. The result is that today a poorly-lighted
picture, or one deficient in qualities of excellence, is
unusual ; the people have learned to criticize in the
more technical details of production, though they know
not the whys and wherefores of their judgments.

TDespite all this, moving pictures are far from finished
products today — even the best of them. The producer,
whether he will or no, must compete in the race for
pictorial quality if he would stay in the business. And,
while production has always been considered beyond
the ken of the theatergoer, literary qualities and dra-
matic standards have been molded surely and rapidly
by those who pay their money at the box office window.
Film men do not speak above a whisper concerning
the possibilities of getting the element of perspective
on the screen. Yet, when this is achieved in a prac-
tical manner, one of the most important strides in the
art will have been made. The fact that the screen
presents a flat surface, that it eliminates absolutely the
element of perspective, and thus deprives a picture of
one of its fundamentals, passes unnoticed by the pic-
turegoer. As long as people are satisfied to witness
events in a "flat world" it behooves the film maker to
say nothing about it. Perspective is possible in the
old-fashioned stereoscope, the ancestor of the moving
picture ; perspective has been achieved in moving
pictures, too, but the processes are not yet practical

for general adaptation. Experimentation is constantly
going on ; the goal will be reached as surely as any-
thing. Then the public will realize what an amazingly
important element has been missing all these years.

Incidentally, perspective on the screen will be of
untold value in teaching. Combined with natural colors
there will be no element missing except sound, and
even sound may come in time. It is pleasant, at any
rate, to think that films will seriously enter the scheme
of the pedagogue at a time when they are at least nearing
a state of mechanical perfection. All of the pioneering,
as it were, will have been placed upon the shoulders of
the commercial entertainment group.

J. R. Bray

ONE of the very interesting characters in the film
world is John R. Bray, the very youthful father
of animated cartoons. And if ever a man were
entitled to be proud of his offspring, it is this self same
J. R. Bray. It is doubtful if many men would have
had the bulldog courage to have plugged through the
obstacles that Mr. Bray encountered. By every sound
and sensible reason he should have dropped his experi-
ments long before they developed into anything at all.
His very existence at that time depended upon his
ability to deliver drawings to the comic publications.
Every single friend advised him to drop his foolish
attempts as an inventor and even those in the film world
saw no chance for success. And yet, immuned in a
tiny attic room on his farm in Ulster County, New
York, and with only his wife to give him encourage-
ment, he struggled on, overcoming every obstacle, and
they were many, until he won out. The animated car-
toon has won international fame for Mr. Bray. His
name is almost a synonym for cartoons. He has given
the amusement loving public something to be thankful
for and yet he is still on the sunny side of forty and
quite as free from egotism and vanity as he was in the
days when he went from publisher to publisher with
his drawings under his arm trying to eke out a living.
A humorist per se, Mr. Bray has greater ideals
than that of tickling the risibles of movie fans. His
ambition is to bring things worth knowing before his
public. This he is doing in a masterly way by means
of an educational release known as Paramount Bray
Pictograph, "the magazine on the screen." This maga-
zine on film has given him opportunity to scour the
world for material of general interest which shall carry
a message worthy to be told to the millions who attend
the theater.

Under his supervision, Mr. Bray has a highly
trained editorial staff, whose function it is to find things
of interest and to put them into simple, easily under-
standable language. And because many of these sub-
jects must be photographed in distant places, Mr.
Bray has cameramen in all of the important centers
ready to film any "story." Already the Bray Studios,
Inc., of which Mr. Bray is president, have brought new
angles into the production of educational and industrial
motion pictures that have made their productions mark-
edly different and which have placed them in the front
rank. Those who know Mr. Bray realize that the mo-
tion picture is going to fulfill its greatest purpose, that
of educating, more quickly and more fully, because of
Mr. Bray, just as he has helped it to become the pub-
lic's greatest entertainment factor by virtue of his
earlier efforts.

FEfi 18/a/g

©CI.B4264 5 6

'AND : ; h
M A. G A 21 I N E

VOL. II

FEBRUARY, 1919

NO. 2

Films Build Future Business Men

"Thomas Jefferson Morgan" Film Produced by Curtis Publishing Co.
Four Reels Calculated to Instill Ambition and Show Way to Success

By N. Frank Neer

(Director, Vocational Division, Curtis Publishing Company)

THE Curtis Publishing Company, through its Vocational
Department, in carrying the idea of "building men for
the future" beyond the mere commercial value the com-
pany may find in such activity, has quite naturally taken
up the moving picture to further its work. Our new picture, in
four reels, which has attracted much attention and elicited much
praise wherever shown, is entitled, "Thomas Jefferson Morgan,
P-J-G."

Our production is the result of much careful thought and
planning to secure a definite result. It is not merely a series
of jumbled scenes interspersed with trite and preachy titles. It
gets the interest of the boy and man and
holds it. It drives home certain facts
which are uplifting and in a dramatic
manner calculated to make the facts
stick. We have combined "story inter-
est" with good sense and optimism ; there
is no negative moral lesson in our reels;
all are positive.

The long experience in dealing with
thousands of boys enjoyed by the Cur-
tis Company, gave a pretty good notion
of what our production ought to be and
ought to do Our motive in producing
this film was based on the following
beliefs :

Beliefs That Inspired Film

Nine-tenths of the mischief of young-
sters is not maliciou% it is only unguided
youthful energy. A boy's mind is alert.
His body is restless. He must be doing
something. From the school hour till supper time, from supper
time to bed time — something more than play is needed. Manual
training has its limitations, organized play will not fill this gap
in education. But in every home lie neglected means of giving
its youth strengthening, character making apportionment of the
day's work.

Our problem then in producing our film was to explain one
out-of-doors occupation which will interest the boy, keep him
out of mischief by leaving him little time to get into it; which
will teach him industry, courtesy, promptness and thrift; which
will encourage him to meet rebuffs bravely and to stick to it —

smiling. It's natural
for boys to want to
play, to think of the
great out-doors often
when their minds are
supposed to be on
their books. They're
not bad just because
they stay awav from
school now and then,
or because they get
zero in arithmetic.

To show how the
home, the school and
industry can co-oper-
ate in training the
men of the future,
"Without some outlet for his energy, he'd and to illustrate their
explode." vocational plan, The

'School ivas a constant
him

Curtis Publishing Company has prepared its motion picture,
"Thomas Jefferson Morgan, P-J-G." This depicts the career of a
boy who couldn't realize that his greatest asset was concentrated
boy energy. To him it was a source of constant trouble — nothing
else. Fortunately, Tom's teacher understood. How she found
the proper outlet for his energy, how thanks to her guidance, he
grew to useful manhood, makes a screen story that provides in-
spiration and suggestion for all persons that are interested in
education and boy welfare.

Thomas Jefferson Morgan is simply a true to life type
selected from among the 50,000 boys who sell the Curtis publica-
tions. Long ago this company realized and was willing to assume
a measure of responsibility for the proper training of these "busi-
ness men of tomorrow." Parents of their present salesboys and
the men who years ago were their first
Saturday Evening Post boys have ex-
pressed their appreciation of such train-
ing. In so doing they brought this com-
pany to a realization of the possibilities
of greater service by a plan through which
preparation for manhood should play the
principal part, rather than be a mere inci-
dental. The League of Curtis Salesmen,
founded in 1914, and the Thomas Jeffer-
son Morgan film are the result.

At conventions of the National Con-
gress of Mother and Parent-Teachers'
Associations, of the International Y. M.
C. A., the American Bankers' Associa-
tion, and the Rotary Clubs, the picture
has been enthusiastically received. The
four reels can be shown on any motion
picture machine. They are at the free
disposal of any convention or gathering
interested in the men of the future, and
can be secured by addressing The Vocational Division, Curtis
Publishing Company, Philadelphia, Pa.

Synopsis of the Film "Thomas Jefferson Morgan,
P-J-G."

"Thomas Jefferson Morgan, P-J-G.," is a well-built, pleasant-faced boy
of twelve or thirteen years — typical American out-of-doors boy. He has
freckles, a grin, rather than a smile, and a cow-licked hair-part, super-
induced by water, and with no desire or ambition to succeed in anything
but baseball. To him Christy Mathewson, Walter Johnson and "Home
Run Baker" were the three greatest Americans in history. He got in-
finitely more joy out of the ole swimmin' hole than out of the three r's.
Tom's teacher, Miss Orr, recognizing these tendencies in her pupil,
remonstrates with him for his inattention to his studies, but is told that
"I'm gonna quit school
when I'm fourteen, any-
way."

Much disturbed over
this apparent restless-
ness, Miss Orr inter-
views Tom's mother and
suggests that "If Tom
is given a chance to get
some business experi-
ence outside of school
he will realize the value
of learning all he can."

Through a fight in the
school yard between Tom
and Bill, rivals for the
friendship of Helen, a
classmate. Miss Orr
learns of Bill's work as
a P-J-G boy. She ques-
tions him about the
meaning of a bronze tri-
angle pin which he wears „.-,,. , . ,. j ,. \i-

and discovers that he is The Curtis culmination — an assured position.

source of trouble to

REEL and SLIDE

a member of The League of Curtis Salesmen, an organization of the best
Curtis boys. Through the influence of Miss Orr and Helen, Bill and Tom
become good friends. For the first time Tom learns that Bill earns all
his spending money, and that he also has a tidy sum in the bank. Tom
immediately becomes interested and through Bill meets the District Agent,
who urges him to sell the Saturday Evening Post, the Ladies' Home Journal
and the Country Gentleman, and shows him the prizes and profits he will
receive and the advantages and business training he will secure through his
efforts as a Curtis salesman. In need of money, and immensely interested
in what he has heard, Tom starts on his career as a P-J-G boy.

Many and serious are his adventures in his efforts to convince people
that he has something to sell that everybody needs. He finds that
s-a-1-e-s-m-a-n-s-h-i-p spells "hard work." Through the constant encourage-
ment of his parents, his teacher and The Curtis Publishing Company, he
keeps at it smiling — until his efforts earn for him the League Triangle.

As Tom advances in salesmanship ability, he increases his efficiency
in school work. He retains his love for athletics, and wins many laurels
on the field and track. But "sports" are only a means to an end in his
daily activities — 1the building up of his physical structure — so that he will
be physically strong and mentally awake. All through the years that fol-
low he fights his way on and up until finally he earns the rank of Master
Salesman and secures a position through the Vocational Department of The
Curtis Publishing Company. The story ends with Tom a successful business
man, the husband of Helen, and the proud father of a son — a future P-J-G
boy.

The production is full of action and brings into play the
many elements that enter into the psychology of a boy. One of
the strong features of the film is the personal contact with big
business and big men, which Tom secures through his efforts to
increase his sales among the employers and employees of industrial
plants, financial institutions and commercial organizations. It
emphasizes the point that one of the best ways to keep a boy
longer in school is to give him a spare time plan by which he may
obtain practice in applying in his own life what he is learning out
of books. The boy who visualizes what he learns in school upon
the background of some vocation whose autlines he can discern,
does more than memorize his lessons; he understands — lie wants
to stay in school.

Picture Theaters Now Function
as Lyceum and Library

By Jonas Howard

AT the Pittsburgh meeting of the National Educational
Association, Orrin G. Cocks, secretary of" the National
Committee For Better Films, made an address before a
group of prominent educators from all parts of the coun-
try. In the course of his talk he called attention to' the fact that
the moving picture theater owner is becoming a greater power
in the social welfare of the community than many of the people
in that audience.

Now, these people were all prominent welfare workers, school
heads, and leaders in the educational world. It set them think-
ing. A great deal of comment was aroused by hrs<, statement at
the time and afterward. "•■;,,/

What Mr. Cocks meant was that moving pictures. were in the
hands of the commercial theater man and that moving pictures
are a greater influencing power than any medium readily avail-
able to the educator.

"Let me select a community's pictures," to paraphrase, "and
I will mould that community's life and habits — their very thoughts
and moral standards."

This, indeed, is an interesting, forceful thought and cannot
be easily controverted. Now, the question arises, is the average
exhibitor qualified to hold such a tremendous power? Is he the
type of man ordinarily who has a conscience above the 'dollar
and a real interest in his community?

There are rare cases when he has — more than often he
has not.

As a rule, he cannot be blamed ; he takes things as they come,
seeks to make a profit as is his right to do, and though endowed
with kindly feelings toward his patronage, is devoid of any feel-
ing of moral responsibility.

But it is important to note that this barrier is gradually
breaking down. A few years ago it was almost impossible for
the producer to market a scenic reel in the theaters. An indus-
trial was out of the question. The exhibitor did not believe that
his people wanted to see anything but exciting drama, with heart
interest and a little of the "sex" element. Today he regularly
books a news weekly and a scenic if he is progressive, and he
does it for two reasons. These reasons are, first, the decline in
quality of the photodramas, and secondly, the advance in quality
of the scenic, news reel, topical and industrial picture.

Each year finds the industrial and the so-called "short sub-
ject" occupying an increased amount of screen space in our
leading theaters. These reels command fairly good prices from
the theater men and once in a while they are "featured" — the
highest honor that could be paid a moving picture.
(Continued on page 14)

Geo.- D. Wright

Industrial Films and Educationals,
Need in Mexico

By George D. Wright

(Producer of "Mexico Today" and "Mexican Topicals")

There is a great field for American pic-
tures of instruction and of entertainment in
Mexico and, in fact, in all the nearby Central
American countries which, on account of
their contiguity, can have release dates prac-
tically simultaneously with those in the
United States. Among the high-class
American products that Mexico ought to
have are (1) wholesome feature produc-
tions ; (2) industrials, exhibiting for their
benefit the latest improved processes of man-
ufacture ; (3) educationals, i. e., visual in-
struction- suitable for schools' use.

It will surprise most Americans unac-
quainted with Mexican conditions to learn
that Charley Chaplin and Pearl White are the only American
stars well known in the country south of the Rio Grande. Yet
the names and life histories of leading French and Italian stars
are quite familiar to the Mexican movie fans. Charley Chaplin
is, of course, the one movie comedian of world vogue. As for
Pearl White, the serials in which she appears are issued by
Pathe, a French corporation with an American branch. _ Most
of the American companies have no regular channel of distribu-
tion or, if they attempt it, are balked by duplicated prints from
Central America or Cuba.

One thing must militate against the popularity of "Ameri-
cans :" the playwrights' and directors' way of making the so-called
"greaser" Mexican the stock villain of our Westerns drama.
Mexicans argue that such types are not truly representative of
their people, and libel them before the world. It is evident that
producers must treat Mexico with respect if they are to make
headway in marketing their product. In mv Mexican-made pic-
tures, "Mexico Today" and "Mexican Topicals," now being re-
leased by Educational Films Corporation of America, my aim
has-been to picture <jur neighbors as they really are, and to this
aim I attribute the cordiality with which my efforts have been
aided both by President Carranza and the people of the Republic.
In addition to the new market for feature productions that
should open up in connection with world peace, there is a big
potential market down there — but not yet .developed — for indus-
trials and educationals of American manufacture. The future of
Mexico must necessarily be the installation of modern methods of
industry, i The machine must replace the hand, and power the
village handworker.' ' The magnificent collection of industrial pic-
tures already accumulated in America should help to teach the
new wavs. Every American manufacturer or exporter seeking
to introduce new processes or new articles of commerce into the
Republic should be alive to the valuable help afforded him by
motion pictures. Titles should be printed in Spanish, and the
explanations of the mechanical processes should be in the simplest,
most easily understandable terms. I have seen such ridiculous
transliterated (not translated!) titles on the screen down there
that the meaning of the English originals was entirely distorted.
For this work persons of scientific attainments, equally versed in
Spanish and in English, should be employed.

As to the school situation, President Carranza has proved
himself the consistent friend of popular education. Despite the
post-revolutionary troubles many new institutions, both high and
low, have been opened up. and the old ones re-established. Sig-
nificant of the trend in Mexican affairs is the fact that whereas
the Porfiristas or followers of the Porfirio Diaz regime received
their training in Europe, most of the younger generation of Car-
ranzistas have been educated in the United States. ' I do not
doubt that Mr. Carranza will perceive the great advantages of
visual education, and as the country grows more prosperous the
government will allot a substantial portion of the school funds
to the installation of projectors and the buying of educational films.
Only, in these matters as in the others above referred to, Ameri-
can manufacturers must be alert and ready to grasp the oppor-
tunities that will present themselves.

William L. Finley, president of the Oregon Audubon Society,
lectured recently in Library Hall, Portland, with moving pictures
on "Hunting Rare Birds and Animals." In this series Mr. Finley
shows the strange antics of the spring dance of the sage grouse
cock, and other unusual glimpses of birds and animals. The
meeting was free.

REEL and SLIDE

Selling Goods by Illustrated Lectures

Combination of Good Speaker, Moving Pictures and Lantern Slides Win
Same Idea May Be Applied to Most Any Line of Business, Says Expert

By E. P. Corbett

(Manager, Publicity Department, National Cash Register Co.)

IN telling something about the experience of the National Cash
Register Company with lantern slides and moving pictures
in connection with a lecture, I can perhaps best show why
the company believes in their use by quoting a few para-
graphs from its "Hints for Advance Men, Lecturers and Oper-
ators."

"You are engaged in teaching through the eye. It will help

you in your work to know
m just what is meant by
'teaching through the eye.'
Thoughts are formed
from mental images or
pictures. These reach the
mind through the five
senses.

What Tests Have
Shown

"Sight is by far the most
important of the senses.
It has been proved that
87 per cent of what we
know is learned through
the sense of seeing. Only 7 per cent of our knowledge is gained
through the sense of hearing. In other words, the impressions
received through the eye are twelve times stronger, than those
received through the ear.

"The mind retains pictures taken through the eye when those
coming through the ear are forgotten. That is why the best way
to teach is through the eye. Next to experience, the best teacher
is the picture that gives the mind an image of the thing itself.
Describe a modern locomotive to a person who has never seen
one, and it means nothing to him. But let him look at a motion
picture of a locomotive, and he will always remember it.

"A picture has no nationality. It speaks to each individual
in his own tongue, no matter what his language may be ; it talks
in the way that everybody,
child or adult, can best
understand. A picture
speaks all languages and
talks to all ages. In all
the world only nature it-
self carries so universal a
message.

"The lecturer is the con-
necting link between the
pictures and the people.
It is very important that
he should favorably im-
press his audience. This
applies not only to his per-
sonal appearance, but to

what he says and how he says it. Remember that pictures speak
more effectively than words.

"Therefore, he should use few words and small words. Big
ideas can always be expressed in small words.

"The lecturer's part is briefly to explain the pictures. Use
words that a child can understand. Big ideas can be best ex-
pressed in small words."

Company Now Sends Out Lecturers

In late years the National Cash Register Company has had
several lecturers on the road giving what is known as the "Mer-
chant's Lecture." Undoubtedly similar lectures could be utilized
with profit in other lines of business. This shows by moving
pictures "The Troubles of a Merchant and How to Stop Them."
It depicts strikingly the many ways in which the merchant loses
money. It shows how the clerks too often neglect customers
when the boss is away. It shows how customers are lost because
money they have paid on account was not credited and they were
sent another bill.

It shows how easy it is to lose charge slips, which to a mer-
chant represent money. In fact, it shows in an absolutely con-
vincing manner all those little things in store management which

go to make the difference between efficiency and inefficiency, suc-
cess and failure.

Of course, the cure for these troubles is the cash register.
That is a fact that the experience of thirty-five years has abso-
lutely proven to the National Cash Register Company and count-
less thousands of merchants. This "Merchant's Lecture" film is
strictly educational. It is designed to actually show the merchant
his troubles in the strongest possible way — to make him realize

the time, labor and money
he too often wastes
through inefficient meth-
ods.

To get back to the lec-
ture : Hundreds of thou-
sands of merchants and
clerks in all parts of this
country and Canada have
seen this lecture. Thou-
sands of merchants have,
through seeing these pic-
tures, recognized for the
first time conditions which
had long been existing in
their own stores, but
which they had previously been unable to see. Hundreds of
clerks in viewing this film for the first time saw themselves as
others see them, and many of them achieved later success as a
result of receiving a picture lesson that made better men and
salesmen of them.

No merchant who was at all open-minded or progressive could
see those pictures without being benefited by them. They could
actually see on the screen the results of lack of system. When
they saw before them a sale made, the customer walking out with
the goods, and then the clerk or proprietor being interrupted
and forgetting afterward to make the charge entry, not one of
them but was forced to wonder how many times that had hap-
pened in his store.

Advertising Sells Ideas

It seems to be a peculiar fact that most people live, for the
time being, in the pictures they view. That is to say, unconsciously
they associate themselves with what is being enacted in the pic-
ture. To illustrate: If I tell a man a story about a thug catch-
ing a man by the throat and hitting him over the head with a
blackjack, he simply shakes his head and says, "Yes, that is too
bad," but let me show him a picture of the same thing on the
screen, and he shudders and wonders what he would do if that
happened to him. And the chances are that that night he will
be on the alert every time a man approaches him on the street.
Advertising is primarily educational in that it sells ideas.
Advertising does not sell goods — it sells the advertiser's belief in
the merit of those goods. The better an advertisement is the
stronger will be the belief in the minds of those who see that ad-
vertisement. The mind is most open to receive a suggestion when
it is in a negative condition. When an audience is sitting quietly
in the dark watching pic-
tures flash on the screen,
it is in an ideal condition
of negativity.

Constantly, better ideas
and better methods are
being brought to bear on
this great visual movement
and its service in behalf
of the business man as
well as the educator is
now almost ranking with
the printed word. Those
who have applied it in-
telligently have had no
cause to complain ; its ef-
fectiveness depends upon the ability of the men behind the move-
ment to direct its destinies properly. ■ The "sea" is being "charted"
and nowadays the advertiser has certain rules by which he may
steer a proper course in his screen work.

The fact that the National Cash Register screen activities
have not lessened but increased over a period of years — including
the uncharted pioneer years — show that we still have faith.

10

REEL and SLIDE

^Literal Film Versions of Books,
Subject of Questionnaire

SOME critics have argued that motion pictures change little.
They see nothing but the same old plots, as they put it.
Those, however, who observe closely the changing moods
in production will have observed that increasing numbers
of books and magazine stories are being picturized. The question
naturally arises in the cases of some of the books and stories,
whether their literal presentation on the screen is desirable or not.

The National Board of Review of Motion Pictures, which en-
deavors to examine pictures from the point of view of public opin-
ion, has been constantly faced with this question. In order that
it might have a clear conception of the public's ideas on this in-
creasingly important subject, it recently addressed a questionnaire
to the members of its National Advisory Committee scattered
throughout the country. This committee is made up of well-
known men and women representing the best phases of thought
and social activities in the communities where they live. The
results have been interesting. For instance, Dr. Talcott Williams,
director of the Pulitzer School of Journalism, connected with
Columbia University, said :

"It is not possible to lay down general rules in regard to
censoring any work of art.

"A picture based on a novel like 'Tom Jones' might be a can-
vas which could not be exhibited in any public gallery, while 'Tom
Jones' circulates freely. It would be easy to make an illustra-
tion for Mrs. Gerould's 'A Vain Oblation,' which could not be tol-
erated for sale anywhere, yet the story was printed in one of our
foremost magazines without question or challenge. If one took
'Old Hundred' and quickened its time so that it made, as it would
under these circumstances, effective dancing music, would it not
be perfectly easy to fit a dance to its measures which would not
be allowed on the stage of any theater longer than it took to sup-
press it?

Limitations in Art

"It is not possible, therefore, to assume that anything that
has appeared in print and circulated can be turned into a photo-
play without any necessity for censorship for altering the plot
or situation. This is to forget that each field of art has its own
canons and its own restrictions.

"The music in 'Tristan and Isolde' in a certain familiar pas-
sage, if it were turned into words as visional as in the medium
of music, would be barred from the theater. There are pictures in
every gallery which are subjects on canvas which could not pos-
sibly be made the subject of a similar display on the stage. A
leading New York hotel has in its lobby a bronze of a familiar
statue in Naples, which would not be tolerated anywhere in the
hotel, not even in the barroom, if the same were to be painted.

"The range of the monthly is wider than that of the weekly,
and the weekly prints matter that the daily could not receive, and
the morning paper will print in one part of the issue what it
will not tolerate in another part of the issue."

William Trufant Foster, president of Reed College, Portland,
Ore., representing the far western angle, said :

"In answer to your questions I have only to say that, in my
judgment, your standards should not be determined by those of
published novels, magazine stories or stage plays. In the first
place, you cannot get the same effect with motion pictures, even
if you wanted to. The story in the novel and the story on the
screen are, and must be, different things and subject to different
standards of judgment. In the second place, we cannot hope for
even a gradual improvement in public taste and morals if vari-
ous agencies are merely looking to each other for standards or to
'materials already accepted by the public'

What Others Say on Subject

'The general consensus of opinion was that a motion picture
should be judged upon its merits as a motion picture and not
*pon the accuracy of its interpretation of the tale upon which
it is based. It was brought out that what may be good for the
adult reader may not necessarily be good when presented in real-
istic form and action upon the screen."

Jacob H. Schiff said: "Upon moral grounds, it being a fact
that books and novels are much more limited in their effect than
the publicly exhibited photoplays." Dan Beard said: "Same
ground as Mr. Wilson uses in his measures. The public's own
desire to be big-hearted, big-minded, patriotic Americans. Any-
thing which tends to lower morals or to brutalize minds of public
defeats our ambition to be a great people." Rev. H. Pereira
Mendes said: "On the ground of incompatibility with desired
standard of public morals," and President Burton of the Univer-
sity of Minnesota argued that it was desirable "on the ground of
changing standards." James Bronson Reynolds, former assistant

district attorney, New York City, responded: "On the ground
of changes in producing the film, the general differences between
plays and films, and the differences between respective audiences."
Hamilton Holt put it tersely, "Common sense," while Miss Mary
Gray Peck, formerly assistant professor of literature at the Uni-
versity of Minnesota, said, in respect to the picturization of plays,
"on the ground that they unduly emphasize a subordinate inci-
dent;" to novels and stories already published, "on the ground
that they are scenarios only and must be worked out according to
the same standards as other, scenarios. It would be inadmissible
to either dramatize or picturize certain scenes in Tolstoi or the
Bible."

In other words, the dramatic motion picture should stand on
its own feet, be judged on its own merits, and be tested by the
laws of its own being as a medium of expression.

Canada Books Propaganda Pictures
Through Its Consuls

By Charles F. Stark

{Manager, Commercial Department, Essanay Film Mfg.

Chicago)

Co.,

THE great Dominion of Canada, proud of its natural re-
sources, its grand scenery and its industry, has made
every British consulate a "film exchange" as a means
of getting Canada's story before the eyes of the world.

Every big city in the world (except the capitals of the central
powers and their allies) will get prints of the 42 reels which tell

1IS,ury ^f Ca,nada>" griPpingly, alluringly and impressively.

When Canada decided to let the world know what it was
doing in the way of developing its natural resources, Sir George
Foster, minister of the Department of Trade and Commerce, was
picked as the man who should impart the knowledge And in-
vestigation disclosed the fact that it would cost no more to let
the world see than to let it read about Canada. Naturally, there-
fore, he selected this medium for the globe-around advertising
campaign of Canada — motion pictures.

After investigation of the motion picture industry in the
United States, the Essanay Company of Chicago was selected.
The writer was summoned to Ottawa and the job outlined to
him. It comprised, in substance, the picturization of Canada.

Sir George forbade a picture dry with statistical proofs of
Canada's allurements. His order was for "a romance of in-
dustry" which would please its spectators equally with any cur-
rent screen success. He wanted those patrons, as they filed out,
to say: "Gee, Canada must be a great country to live in. I think
I'll go there," or words to that effect.

With that order in the vest pocket of his mind, he started
out. I had Sir George's carte blanche permission to go any and
everywhere and to do any and everything desired in Canada.

This tremendous task was started in May. Not until seven
months later, in November, 1916, was it completed. But when
we finally reported to Sir George, there was hardly an inch of
Canada that had not been filmed.

Forty-two thousand feet of film was used in making this
gigantic picture. It comprises a qtfartet of series of films which
include any and everything which the great Dominion has to
offer foreign population and foreign capital.

The waterfall development is pictured in detail. Manufac-
turers are shown just how they can be assured of unlimited elec-
trical power for their plants, at a reasonable cost. There are
thirteen reels of this.

Farmers in other countries, dissatisfied with their lot may
see what advantages Canada has to offer them in the grain series
This includes the enormous irrigation projects in Alberta the '
harvesting of grain by electricity at a low cost to the producer -
the excellent facilities for shipping.

Miss Anne Morgan spoke to an audience of 3,000 people in
Tremont Temple, Boston, in December on devastated France
illustrating her discussion with several reels of moving pictures!

Mayor Galvin and other city officials of Cincinnati recently
co-operated with the Division of Films of the Committee on
Public Information to make the presentation of "Under Four
Flags," the third U. S. Official War Picture, a success

Port Director Hulbert of New York appealed to the press
to lend their assistance to furthering ideas of the Atlantic Deep
Waterway Association as a national improvement and suggested
the utilization of moving pictures for this purpose at the meeting
in Baltimore.

REEL and SLIDE

11

Movies on Husbandry at State Fairs

Fifty Thousand Feet of Pictures Produced by Department of Agriculture Now Ready
For Exhibition at Fairs and Colleges Before Farmers in All Parts of United States

By Don Carlos Ellis

(In Charge of Motion Picture Activities, Department of Agricul-
ture, Washington, D. C.)

IT is quite well known that the United States Government,
perhaps spurred on by conditions resulting from war activi-
ties, has put the moving picture to widespread use, both as
an educational medium as well as a medium for the dissem-
ination of information. But it is not quite so generally known
that the Department of Agriculture, working along lines of its
own, has produced already 50,000 feet of films covering almost
every subject of value and interest to the American farmer and
his family.

The Department is the most progressive one in connection
with moving pictures in the whole government. Perhaps this is
largely due to the fact that films lend themselves so readily to
the exploitation of all branches of agriculture and husbandry.
The motive for this activity lies in the desire of the department
to utilize the readiest means in educating the tiller of the soil
along modern lines and for the utmost efficiency. It has been
found that the moving picture screen is the ideal method of at-
taining this result. The department's motion picture plans have
by no means all been realized; pictures are constantly in prepara-
tion and a regular system of production is mapped out. The
most experienced specialists in each branch of study are giving
their attention to the productions.

Regular Program Laid Out

It is not the policy of the department to produce and dis-
tribute pictures on the hit or miss plan. A regular program is
laid out and is followed in every detail. Only in this way can
we reap the full fruits of the movement. Considerable practical
experience in the past has well equipped the agriculturist to so
produce and distribute the films in a manner that will do the
utmost good to the greatest number of people living in our rural
districts.

Films now in use by the Department of Agriculture teach im-
portant lessons in agriculture, forestry, home economics and other
subjects covered by the work of the department. All sections of
the country as well as a great variety of subjects are represented.
The films range in length from split reels of 500 feet to the eight-
reel "Story of Cotton."

A production program of 1,000 feet a week for the six
months, beginning November 1, is now in operation. Subjects
released during November are "Milk and Honey," a clean-milk
production film in two reels; "Game on the Wichita National
Forest," three reels; "Cordwood Production," one reel, and a re-
issue in two reels of "Why Eat Cottage Cheese." Topics thus
far covered include activities on the national forests, such as the
grazing industry, tree planting, lumbering, forest fire fighting, the
work of forest rangers and forms of recreation; prize-winning
horses and cattle, Uncle Sam's pig club work, co-operative cow
testing, the government poultry farm, construction of wooden hoop
and concrete silos, lambs from range to market and wool from
sheep to cloth; construction and maintenance of cement, gravel,
concrete and macadam roads; bridge grafting on trees, dust ex-
plosions, the strawberry industry in Kentucky, co-operative berry
growing in the Pacific Northwest, drying fruits and vegetables in
the home, and other subjects.

Films in process of preparation include the following subjects:
Meeting farm labor problems in the eastern, middle and far
western states ; control of hog cholera, staged in Iowa ; control
of animal parasites, filmed in Texas and Washington ; the story
of wheat in the great wheat fields of the Pacific Northwest; ex-
terminating the prairie dog in Arizona ; harvesting California
cantaloupes and potatoes; citrus fruit, fumigation in southern
California; the Red Cross pig club; control and prevention of
dust explosions caused by smut in wheat ; logging timber for
wooden ships; handling beef cattle, and the "cootie," taken in co-
operation with the Army Surgeon General's office.

Subjects Now Being Produced

Films of the Department of Agriculture are being shown this
fall at about thirty fairs in twenty states, and at demonstration
meetings, schools, churches, municipal gatherings and in the regu-
lar motion picture theaters as abridgments in one of the com-
mercial screen magazines. The Department of Agriculture recog-
nizes motion pictures as important factors in the propaganda for
increased food production, which is essential for the world's recon-
struction.

While the number of available prints of the department's film
is being constantly increased, the demand for them is constantly
greater than the supply. Distribution is, therefore, limited to em-
ployes and official representatives of the federal government and
of the state agricultural colleges. In the system of film distribu-
tion the one idea has been to reach the greatest number of people
and the people who will secure the greatest profit from the pic-
tures.

For what is declared to be the first time, scenes from a mo-
tion picture production are being used to illustrate a de luxe
gift book.

While movie stills have been utilized in getting out popular
editions of novels, it is said- that Dodd, Mead & Co.'s forthcoming
edition of Maurice Maeterlinck's "The Blue Bird" marks the
first instance of photoplay scenes being given an artistic position
of honor.

Twenty-four scenes from Maurice Tourneur's production of
"The Blue Bird" are utilized in the exquisite new edition of the
fantasy.

Through the efforts of the Nashville, Tenn., Committee of
Safety and Fire Prevention a free motion picture show was given
at the Knickerbocker Theater recently. There were two shows.

"The Rule of Reason" and "The House That Jack Built" were
on the bill. These are safety films that originally were made for
educating railroad employes' safe practices and habits, but be-
cause of their interesting plots and manner of presenting the les-
sons taught, they are universally demanded.

Wayne Cadwallader, of the R. M. Ford Co., New York,
manufacturers, was interviewed at San Francisco in December
on his way to the Orient. Mr. Cadwallader is going abroad to
boost American dyes and chemicals. Moving pictures, showing
how American dyes are made, will play an important part in the
scheme of Mr. Cadwallader to convince the Far East that Ameri-
can-made chemicals and dyes are superior to the made-in-Ger-
tnany goods.

12

REEL and SLIDE

Marvels of Animated Diagrams and Their
Ever Widening Uses

By Jam Handy

(A talk delivered before the General Session of the Recon-
struction Congress of War Service Committees, Chambers of Com-
merce Officers and War Councillors, Atlantic City, December 6,
1918, introducing an exhibition of animated technical drawings
made for government use in instructing recruits in the operation
of modern arms, and others of similar character. Showing mo-
tion pictures of operating interiors and unseen forces.) )

THE Department of Labor announces its opinion that the
motion picture shortened the war by at least two months.
Most of us are familiar with the public use of the cinema
by the Agricultural Department, by the Committee on
Public Information, and in the Liberty Loan drives. But now
that the curtain of censorship has been lifted, it is permitted to
reveal to the American business man the strides that have been
made privately in the motion picture as a means of instruction and
demonstration, under the stimulus of the army's demand.

Most of us have known the motion picture merely as a toy,
as a means of amusement; and it has no more than occasionally
occurred to us how effectively it might be used as a medium of
instruction, aided by lightning lucidity to the least intelligent, con-
clusive and convincing to the intellect, as well as powerful in
emotional appeal.

The fact is before us to be recognized, that the motion picture
is a new means of mass communication, far greater in its scope
than the printing press, for words are artificial and require learn-
ing, while pictures have universal meaning, to child and savage
and savant alike. That seeing is believing is an adage. "I see" is
synonymous with "I understand." When Edison invented the
cinematograph, the tangle dating from Babel was undone. But
it is not merely illiteracy and the confusion of languages that we
brush aside with the motion picture; we also fill deficiencies in
vision ; so that the least perceptive minds and the blankest brained
come before the screen on a level, in many respects, with the
most imaginative.

As all know, this war has been largely a war of machinery,
with its ultimate ideal a flame projector or rapid firer in almost
every fighter's hand. Depth bombs, steam shovels and machine
guns must be understood and operated almost in myriads. So the
need for men was too great to be supplied by mechanical geniuses
alone. When the draft contingents came to the camps and col-
leges, the government faced the task of making competent opera-
tives out of the rawest material. Complex mechanisms — costly —
must be comprehended and used effectively by recruits like the
lone mountaineers of Kentucky and the herders of Wyoming.

Bray Experimented With Diagrams

At that time1 one of the inventors of the animated cartoons,
J. R. Bray, was experimenting with motion pictured mechanical
drawings. He had already obtained patents on processes which
made it possible to put draftsman's sketches in movement and was
beginning to market such pictures for the instruction of salesmen
and for use in industrial schools. Later than we could have
wished, it occurred to him to suggest their use by the government.
He immedi a t e 1 y

placed the facili- i ^- — *— ■

ties of his studios
at the service of
the army. Lieu-
tenant J. F. Leven-
thal and Mr. Max
Fleisher, technical
experts of his
staff, were placed
in charge of the
work. Films were
made of some of
the simpler mech-
anisms and the re-
sults were so grat-
ifying to the offic-
ers detailed that
plans were quickly
made on a broad
scale.

Very soon a stu-
dent group in an
officers' training
camp was taken
into a hall equipped
for projection, to

be shown "moving X-rays" of the hand grenade, the operating
interior of the machine gun and cross sections of cannon in the
act of firing. From that time on steps were swift. Finally the
rapid exposition, uniformly intelligible, of the most complex elec-
trical mechanisms, was achieved, including picturizations of many
things never before seen except in the mind's eye.. In the farthest
present development these pictures begin with an ordinary x-
terior photograph which fades into an exposed interior and
changes into a skeleton cross section. One unit at a time is built
up. Each part is shown separately, first still and then in operation.
Any part unneeded for a moment is eliminated, to beb rought
back when again to be permitted attention. Each part functions
independently or in association.

Photographic reality alternates on the screen with the tech-
nical drawings, one fades into the other. Electrical forces are vis-
ualized for the unimaginative. Explosions are delayed until they
are viewed as a progression, seen through the- open side of the gun.

All standard possible faults of operation were exposed, and
their results, however dire, shown plainly and repeatedly without
danger. Once filmed, disaster and destruction were repeatedly pro-
duced within a hall, without preparation, without expense, with-
out damage. Darkness except on the screen excluded all distrac-
tion. Subjects were displayed and removed from the canvas at
will.

After Free Exhibitions

There was no difficulty of crowding or craning. Everybody
could see what was being exhibited; no one could see anything
else. By such means it takes little time to turn raw recruits into
expert operators of the most expensive and delicate machines of
modern warfare. Before intricate instruments are touched, they
are perfectly understood in theory. Men of simple minds and
small vocabularies and many languages come immediately to "see
how it works." From that point it is a short step to the proficiency
that comes with manual familiarity. Many who are lost by the
spoken lecture can spell out a few words at a time on the screen.
And the visual impression is lasting. "The eye remembers while
the ear forgets."

The motion picture industry is frankly proud of Mr. Bray,
as of Mary Pickford, Douglas Fairbanks and other stars who
helped the Liberty Loan. Now the fifth largest industry in the
United States, it does not wish to be considered only as an enter-
tainer for leisure hours. It wants to be recognized as an indus-
trial utility, eager for usefulness in all fields of life, ready to add
to human effectiveness as well as to human happiness.

And because we are frankly proud, also anxious to be better
known and further useful, we shall be glad to exhibit the Bray
military and naval pictures before any business gathering at any
time at any place (and without charge, of course). We are not
permitted to show any of the secret war devices, but these in-
terior operation pictures of the depth bomb, torpedo, electric gun,
aero gas engine, trench motor and others may be had upon ap-
plication to the National Association of the Motion Picture In-
dustry or to the Chamber of Commerce of the United States.

From Essanay's Canadian Government series

Department of Interior Plans Pictures
to Show in Schools

Herbert Kaufman, director of publicity of the Department

of the Interior, is
the originator of a
of furthering Am-
erican propaganda
at home. Mr.
Kaufman has in
mind a co-opera-
tive system where-
by 2,000.000 teach-
ers in the public
schools of America
will inform their
pupils what is con-
sidered good
propaganda in
films. The scheme
will be operated in
conjunction with
the U. S. Bureau
of Education.

The films which
Mr. Kaufman will
use are designed
to make the newly
arrived foreigner
realize his duty
and do it.

REEL and SLIDE

13

Scientists Film Physiology of Heart

Prof. Herm of American Museum of Natural History Describes Unusual Production
Twelve Hundred Foot Reel Creates Interest Among Most Conservative Students

Prof.

By Charles F. Herm

(Assistant in Physiology, American Museum of Natural History)

IT was years ago that, while surveying the cinematographic
field and investigating its usefulness in the biological and
medical sciences, I also realized the possibilities afforded
by micro-cinematography for the demonstration of living
tissues and lower organisms. I have since made a special study
of the matter, devoting much time to the development of this
new branch of biological work.

As most of my laboratory work concerned the study of living
tissues, the opportunity seemed
at hand to introduce the pro-
duction of scientific motion pic-
tures in the department of Phy-
siology at the American Mu-
seum of Natural History, which
would have enabled me to
demonstrate the results of my
investigations immediately by
means of cinematographical rep-
resentation.

It was clear to me that the
already existing films on evolu-
tionary and physiological proc-
esses in the animal and plant
lives could not compete with
what I proposed to produce.
Those films simply show proc-
esses which are easily accessible
to the general observer, while
my own films would represent
such physiological processes,
perceivable only by close and
skillful observation through the
microscope, and with the aid of
subtle scientific technics. In
December, 1916, I was fortunate
enough to make the acquaint-
ance of a man who was very much interested in biological cine-
matography, Mr. Alessandro Fabbri. One afternoon Mr. Fabbri
stepped into my laboratory when I had just prepared a living
tissue culture of heart muscle. I invited him to look through the
microscope and to tell me what he was seeing. A few of his
characteristic remarks expressed the astonishment of Mr. Fabbri,
when he observed the rhythmical contraction of a piece of heart
muscle, which was removed from the animal body and had been
incubated for six days in the laboratory thermostat. My visitor
was so fascinated by my experiment that he offered me at once
the use of his private laboratory, in order that I might realize
my method in the production of biological films of such a demon-
strative value.

Produce 1,200-Foot Film

By special arrangement with the Museum which had the sym-
pathetic support of its president, Prof. Henry Fairfield Osborn,
I was enabled to spend a few cheerful months of highly interest-
ing work in the private laboratory of Mr. Fabbri, a laboratory
which is completely equipped with all the facilities for such deli-
cate and subtle work. Within a few months we produced a

microscopical film of 1,200 feet
entitled, "The physiology of
the heart and the circulation
of the blood of the chick em-
bryo." All the finer details of
the subject suitable for demon-
stration received proper treat-
ment, including also a trans-
planted piece of heart muscle
showing its rhythmical con-
traction six days after the
transplantation had been per-
formed.

The film is unique in its
composition and apt to render
very valuable assistance to em-
bryologists in the demonstra-

Herm at work in his laboratory at the American Museum
of Natural History.

Transplanted heart muscle,
showing rhythmical contraction
six days after the animal's
death.

tion of the physiological functions of the heart and various phases
in the circulation of the blood.

But before describing the picture proper, I shall make a
few general remarks. Due to its utmost importance, the physi-
ology of the heart and the circulation of the blood has attracted
the attention of investigators from very early times. Far back
in 1616 scientists studied it. William Harvey was the first to
grasp the fact that the heart acted as a force pump to drive the
blood in a circle through the blood vessels and back.
Collaborates With Dr. Carrel

Since the time of Harvey, physiological techniques have been

remarkably improved. Many
methods have been discovered to
demonstrate the coarser func-
tions of the heart and the vascu-
lar system. But not until micro-
cinematography attracted the at-
tention of modern physiologists
has it been possible to publicly
demonstrate the finer details of
this phenomenon. Now, realiz-
ing this fact, my present con-
cern and greatest interest is — as
you may infer from the above
statement — the production of
scientific films of the highest
biological and physiological or-
der. My first experience in this
new line of endeavor had a great
fascination for me. My ideas
at first seemed to be only
dreams and illusions to my
fellow colleagues ; still, I stead-
fastly maintained that it would
not be_ long until scientific mo-
tion pictures would cease to be
a novelty to the modern biolo-
gist, but were bound to become
a great factor in biological re-
search and take an important place in real educational work.
So I decided to make this my life work and gain an under-
standing of the various subjects that would win for me the
respect of those that would use films of such character. As I
gained experience and knowledge in the art of picture produc-
tion, my thoughts turned to the possibilities to use the living tissue
culture — the technique of which I acquired while scientific as-
sistant to Alexis Carrel, at the Rockefeller Institute for Medical
Research — for the various motion picture problems, and produce
films demonstrating the finer details of physiological functions
of living organs and tissues.

About nine months after my first experience I was fortunate
enough to meet Mr. A. Fabbri, when we decided to produce a
picture demonstrating the physiology of the heart and the circu-
lation of the blood. The first scene in this film demonstrates the
necessity of carefully marking on the shell of the egg the date
and hour at which it is placed in the laboratory incubator, in
order to obtain an embryo of known age. A constant tempera-
ture of 103 degrees Fahrenheit is maintained.

The second shows us that after 48 hours the egg is removed
from the incubator and after being carefully opened is placed
in a petri dish, embryo and
vascular area uppermost. The
embryo and vascular area is
now dissected from the yolk
and transferred to a large cul-
ture chamber, which is sealed
with a cover glass by means of
hot paraffin and placed under
the micro-cinematographic ap-
paratus.

Then, I explain that the cir-
culatory system of the early
embryo consists of branching
tubes, the arteries coming from
the pump, the heart. After di-
viding into a fine network of

.wing

embryo
old.

hours

14

REEL and SLIDE

capillaries in the vascular area which is still outside the body
cavity, these vessels reunite into a large vein which enters the
heart again at the opposite side. After this we see the entire
living embryo 48 hours old, demonstrating the circulation in the
vascular area.

I then take up the heart and show that it is a muscular organ
which by its rhythmical contraction decreases its volume and
thereby drives out the blood which has flowed into it during the
period of relaxation. In mammals and birds there are two sepa-
rate circulations ; the two pumps are combined together side by
side, the right auricle and ventricle form one pump, while the left
auricle and ventricle form the other.

Make Further Experiments

In the fourth scene we see the heart of a living embryo 33
hours old, showing its first rhythmical activity and the course of
blood in the transparent heart cavity during contraction.

The next picture shows us a heart of a living embryo 36
hours old, which body is still transparent enough to demonstrate
actually the action of the arterial heart valves. In the following
picture we see an embryo which is 150 times magnified and ob-
serve the circulation of the blood in the right and left mesenteric
artery and the contraction of its walls. Next I take up the vas-
culatory area and explain that, since the blood vessels, as they
become farther removed from the embryo, divide into smaller
branches, it is evident that there is produced an increased inter-
nal friction of the blood which causes considerable resistance to
its flow. A high pressure is therefore required in the main
arteries to drive the blood through the small vessels. Next we see
the mesenteric artery demonstrating the arterial flow of blood;
follow the vessel until it divides into several branches : then see
an anastosmosis in the vascular area; the arterials in the fore
and mid brain; the capillaries in the hind brain pass into the
capillaries of the posterior, cardinal vein, the capillaries of the
anterior vitalline vein and then go back to the mesenteric venous
system and reach the embryo again at the right mesenteric vein,
demonstrating the even flow of the venous blood.

After these pictures I explain that Carrel and myself many
times have made experiments to determine the condition which
would prolong the life and function of the heart muscles by
transplanting them into a tissue culture. We observed that the
heart of a chick embryo will beat rhythmically six to ten days
after being removed from the animal and transplanted in blood
plasma, which is the fluid part of blood. But if tissues are re-
transplanted from time to time into a fresh culture the muscles
will live for more than sixty days.

Production a Real Triumph

In order to obtain such cultures the heart of an embryo is
removed from the body and dissected into small pieces about
the size of the head of a pin. Each piece is then transferred to
a coverglass and quickly embedded in a drop of blood-plasma
before it coagulates. The coverglass is then inverted over a
hollow ground slide and sealed with hot paraffine to prevent
drying. The thus prepared culture is then reincubated.

In the following picture we see a transplanted heart of an
embryo eight days old, which continues to beat rhythmically
after ten days of transplantation.

I then show a tissue culture in order to demonstrate the size
of a piece of heart muscle, which is followed by a section of heart
muscle fifty times magnified, showing its rhythmical activities
thirty days after transplantation.

I have shown my films to scientific authorities of the highest
standing, who agree that one of the most valuable prospects of
these films lies in the fact that it encourages research, reflection,
and original thought guided by sound scholarship, which brings
within the comprehension of the student's mind a wide range of
information without making any subject too complicated as to
make its use difficult for high school purposes.

As this is the first time in the history of the motion picture
that a film of such an unusual character is produced, we might
be justified to speak of a real triumph.

"Scarlet Trail," Feature Film, a Model Moral
Lesson, Says Trade Paper Critic

T

Denis J. Sullivan, manager of the Department of Domestic
Distribution of the Division of Films of the Committee on Pub-
lic Information, is another of the prominent men of the industry
who takes the position that there has been no lessening in the
interest in war pictures. While Mr. Sullivan is not interested
at this time in forming a prognosis of the popularity of fictional
war dramas on the screen, he is in the best possible position to
know the pulse of the public on real war action pictures such as
those taken by the United States Signal Corps photographers in
France, such pictures as "America's Answer" and "Under Four
Flags."

HE Scarlet Trail," a production intended to instruct
the young in clean morals, is commended in "Wid's
Daily" as follows :

"In regard to the present production, it may be
notedin its favor that it is based on facts verified by medical au-
thorities, and excellent judgment has been shown in excluding
gruesome incidents likely to offend. "The Scarlet Trail" is free
from the nauseating details apt to accompany a presentation of a
subject of the kind.

"As I have already mentioned, it can't be classed as genuine
entertainment, but it should be beneficial in that it points a warn-
ing to youth and never by any inference makes vice attractive.
On this score it ought to be possible to get the endorsement of
some of the social betterment societies in each town, particularly
if the exhibitor has a large manufacturing population in need
of instruction in the vital things of life.

"He might even arrange an introductory lecture to be de-
livered by some physician familiar with the social hygiene cam-
paign now being carried on by the government and many societies.
Some startling facts might be revealed in a talk of this kind,
touching on conditions brought to light in examining men for
the army. Due credit is given in the film for the beneficial work
conducted by the Y. M. C. A., the Red Cross and other organiza-
tions, which also should be of value in getting the patronage of
serious minded folk who are sincerely interested in promoting any
educational movement which benefits the communitv as a whole."

Pittsburgher Suggests Film Theaters as
Social Centers

"The suggestion of Will Earhart, supervisor of music in the
Pittsburgh public schools, that moving picture houses become
centers for community singing is practical," says the Post of that
city. "The movies are pretty much community centers now, hav-
ing attraction for the residents of all ages. Throughout the war
they had patriotic singing, and with lasting benefit as well as
pleasure to their patrons ; greater appreciation of the national
hymns was given to many, not only in respect of their sentiment,
but also of their music. As pointed out, the community singing
as a regular feature adds to the attraction of the house ; in addi-
tion to the musical pleasure it gives, it promotes good fellowship
and naturally an attachment for the place of meeting develops
with this sentiment.

"Occasionally the movies have professional singers on their
programs, and what pleases a musical comedy star more than to
have the audience whistle the chorus or join in singing it? All
that is required to make the movies centers for communiey sing-
ing is a little development of the ideas that have taken hold.
The public and the proprietors of the nlayhouses named should
be prompt in taking up the suggestion."

Picture Theaters as Library

(Continued from page 8)

In the matter of propaganda, the theater man certainly com-
mands public opinion as effectively as does the local newspaper
editor, more surely than the settlement worker and the local
librarian, not because he personally has greater influence but
because the medium is at his elbow and he controls the channels
of distribution, which means the quickest and most direct route
to the minds of the greatest number of people.

He could more easily defeat a prohibition campaign than
could the editor if he desired to do so, and could secure the
proper films, which he usually can.

Now, there is one way in which earnest workers for the
public good may counteract the influence of the exhibitor, always ,
bearing in mind that he is in business to make money and has
few_ preferences regarding his showings. That is by giving the
exhibitor who merits it the material support of the best element
in your district. If he can count on your support and you work
with him constructively, as workers have done in many towns, he
will quickly find the kind of films most desirable and gladly
exhibit them.

He will find comedies that are clean and wholesome, dramas
that have a good, moral tone, that are well directed, well acted,
and which have literary quality; he will no longer scorn the
scenic and the educational picture — providing he believes or knows
that he is giving a majority of the people what they actually want.

REEL and SLIDE

15

Policy Standards of Review Board

What Has Been Learned in a Decade of Practical Censorship by National Body
Ideas of Value to Educators and Ministers in Selection of Pictures for Own Use

PART II
(Copyright)

FILM criticism is a practical matter. Those who review
motion pictures must have some kind of a policy which is
both practical and impersonal. This policy must also be
positive in one sense and experimental in another. Both
producers and the public have the right to demand that it be con-
sistent. It must, therefore, be in accordance with well-defined
principles.

Film regulation, however, cannot be reduced to unchangeable
rules. Experiments must be made to discover the point of view
of the public before the National Board can estimate whether they
are dealing with a principle or a prejudice. Moreover, a word, a
look, a gesture may change entirely the effect. The volunteers on
the National Board of Review are charged with the unique task
of interpreting to the public this new art and this world-wide busi-
ness.

The critics of the motion picture advise regarding morally ob-
jectionable elements before they are presented to the public. They
bring to the picture the judgment of the typical audience. They
appreciate the necessity of liberty of speech and liberty of crea-
tion. Under no circumstances must these be curtailed. The crit-
ics must give full liberty to ideas presented through the drama,
propaganda, historic interpretation, tragedy, comedy, current events,
etc.

At the same time, society, which is being amused, entertained
or inspired, must be given the right to register ethical convictions.
The National Board of Review through its members performs
this service for society with broad-mindedness, liberality and even-
handed justice. It avoids enforcing personal opinions. It does
not believe in coercion. It searches diligently for fundamental
convictions and renders decisions which it is convinced will have
broad public support. Though it is a voluntary, extra-legal body
having no legal power resident in itself, its decisions have the
effect of legal verdicts through the co-operation of mayors, license
bureaus, police departments and boards of public welfare in cities
throughout the country where the official correspondents enforce
the judgments of the National Board.

Public Opinion

The sole reason for the existence of the National Board is the
desire to perform public service. The National Board becomes the
mouthpiece of society. It speaks for the great mass of mankind
which is not greatly affected by "isms" of any sort. To accom-
plish this work it constantly seeks the opinion of the public and
aims both to find and to reflect what the people of the United
States would think about any given picture were they sitting en
masse to view it. It recognizes that motion pictures are made
primarily for adult audiences and passes upon them with this
fact in mind. It has adopted other methods of handling the prob-
lem of pictures to be shown to the immature.

Criticism of motion pictures is based in part upon certain dif-
ferences which exist in various parts of the country. It is impos-
sible for a national institution to prohibit films because they clash
with such sectional feeling. This applies equally to business and
banking customs, to feelings which are acute in the South, the
West, the southern frontier or the Pacific Coast, to industrial dif-
ferences, political principles and civic problems. The motion pic- •
ture must be kept free to discuss one or both sides of the prob-
lems involved. It is clear that when the treatment of a race is
unduly libelous the question of regulation is raised. In ques-
tions dealing with religious conviction the problem is somewhat
different. It is manifestly indecent to make light of religion and
worship where these take the form of the building, the person,
the sermon, the ritual or literature. A sincere recognition of the
rights of others in such matters is demanded from those pro-
ducing motion pictures.

(1) The National Board cannot censor for any particular
audience. It cannot require that films passed for adults shall be
shown only to adults. It can and does urge the establishment of
children's theaters and the presentation of special children's pro-
grams.

(2) The National Board does not enforce on motion pictures
its own views of what is desirable or right. It tries to eliminate the
personal equation completely.

(3) The National Board does not regard itself as a censor
of taste. It distinguishes clearly between taste and morality.

• ■ (4) The National Board is not a critic of inaccuracy, unless
the inacuracy m question is of a libelous kind or will result
in some concrete disaster to the person whom the inaccuracy mis-
leads.

(5) The National Board makes no attempt to criticize motion
pictures in order to protect the exhibitor or manufacturer from
the consequences of producing a film which may alienate some
powerful element in the community.

• ^r Tm6, National Board cannot judge films from the stand-
point of children or delicate women or the morbid or any one
class of audience.

k-n ^j The National Board is not responsible for posters, hand-
bills and other advertising which may be given out concerning
motion pictures. This must be controlled bv local authorities.

(8) The National Board does not allow itself to be influ-
enced by the moral character of persons who may be concerned
in the production or acting of the films. It does retain the right
to forbid the exploitation of unworthy reputations, such as the
morbid representation of persons who may be associated with
famous criminal cases.

Methods of Changing Pictures

The National Board exists not to destroy but to preserve the
motion picture. The last action to be taken is entire condemna-
tion. J. his means that every effort should be taken to save pic-
tures for exhibition. Justice demands this of every member serv-
ing on the National Board. The aim of each reviewer is to re-
move, when necessary, harmful elements with a minimum of loss
of him, of potential profit and of dramatic values.

Pictures can be modified, improved and made passable by (1)
change of the wording of sub-titles which suggest the action to
follow, _ (2) the transposition of scenes, (3) the elimination of
action m one or more scenes, (4) cutting away parts of scenes,
(5) changing the main title, (6) return of the picture to the
manufacturers for thoroughgoing dramatic revision with or with-
out the assistance of the members of the National Board (7)
shortening the picture to remove certain motives or effects Those
reviewing pictures on the National Board must beware of pre-
conceived prejudices. They should constantly be on guard against
allowing such personal, sex, sectional, class or professional preju-
dices unduly to influence their decisions.

The National Board is concerned with the effect achieved in a
picture, the impression on the audience rather than the purpose
which actuated the producer. It will be well, however for the
reviewers always to bear in mind what the producer intends. If
by sub-titles or other means he has clearly indicated his purpose
at the outset, the probability of his achieving the desired effect
is greatly enhanced. Sometimes the proper effects could be accom-
plished by changing the wording of sub-titles. Such phrases or
introductory paragraphs will not do if the picture itself belies the
statement of the producer.

Pictures are to be judged as a whole with a view to the final
total effect they will have upon the audiences. They should not
pe condemned because of some little incident in them. Even ob-
jectionable incidents, if incidental, may increase the value of the
principal idea which may be good. Evil deeds cannot be praised as
commendable incidents in bringing out a good end. Such ques-
tionable incidents must be purely incidental and not one of the
features of the story to be remembered, to excite, or to be emu-
lated. If questionable scenes are introduced with no relation to
the plot or simply to amuse or thrill an audience, they are worthy
of careful consideration. If they have no legitimate excuse for
being, they should be eliminated.

Comedy Subjects Regulated

The National Board has ruled that it will not pass pictures
which would tend to influence public opinion on questions of fact
m any matter that is before the courts for adjudication. The real
ground for condemning pictures of this type is, of course not that
they are true or false, but rather would tend to distort the process
of law. The Board follows in this respect the attitude of all rep-
utable newspapers.

There are certain kinds of subjects which the National Board
will not pass as a basis for comedies. No comedy which in ef-
fect holds up to ridicule any religious sect, religion generally or
the popular characteristics of any race of people should be shown.
(Continued on page 20)

16

REEL and SLIDE

ifflMfflMniiiuMiiuiiiiiiinMiraHiiM^^

Ad Slides— Good and Bad

A Department of Criticism, Edited for
Reel and Slide Magazine by Jonas Howard

HiMumumiiiUMUffluii™

QUITE a number of our leading ad slide makers are learn-
ing to maintain some regard for the fitness of things
in their designs and lettering. I have in mind certain
ad slides which have been running in some of the lead-
theaters of New York City recently, exploiting a toilet cream.
Time was when the slide man felt no repugnance at putting
a picture of a pretty girl over a background of chimney stacks
and factory roofs, which stacks and roofs would immediately
strike the eye of the advertising furnace builder, perhaps, but
which are totally out of line with a cold cream announcement.
I do not say that these backgrounds have actually been used in

this way, mind you; but they
offer an example of slipshod
methods which, happily, are
now disappearing. Above all,
the slide to be attractive must
possess harmony — not alone
harmony of color values but
harmony of design and a gen-
eral fitness to the entire layout.
The design should always be
modest and subsidiary to the
main point of interest ; above
all, it should be suggestive.
I have been seeing quite a
few slides put out by the Excelsior Illustrating Company of New
York, in recent months. I have never seen better screen material
from the standpoint of good advertising than some of these slides.
I was especially attracted to a Gorham Silver announcement, one
of which is reproduced on this page. The design on this slide
is suggestive of good taste in silverware, at first glance; harmony
is present in every line. I doubt whether the scene of the village
at the left of the circle is worth while, as it is too apt to detract
from the main idea and is inclined to crowd the space.

I doubt whether one in ten in the average theater audience
will understand that this scene represents the village of Ports-
mouth, during the slide's brief period before their eyes. When
you give them a landscape to gaze upon, they are not so likely
to read your ad and consequently its effectiveness is seriously
reduced.

But the treatment of this slide as a whole is excellent. The
lettering is easily read and has "class."

* * *

Another slide by Excelsior is reproduced herewith, made for
the Southern Cotton Oil Company. I am inclined to think that
if the model had been busily engaged in using Wesson Oil in
the scene, and not looking at the audience, it would have been
more effective. If she were a raving beauty, we might even for-
give Excelsior for what they have done. But she is not.

The articles of food are well done and look tasty. The ar-
rangement of the space is excellent. The can is brilliantly illumi-
nated when the image is thrown on the screen, a highly import-
ant function of the ad slide. We are given "Wesson Oil" as
a parting, though at the bottom and directly underneath appears
the local dealer's announcement.

The Excelsior people seem to have ample restraint in what
they do. They rather underdo
a thing than overdo it, which
is a valuable policy in making
high-class ad slides. The Lord's
Prayer has been engraved on
a pinhead by some chap with
plenty of time on his hands,
but certainly nobody should
ever attempt to do it for actual
use by a minister.
* * *

Even in our best theaters
now and then we see slides on
the screen which are of good'

quality, but they are framed crookedly. I once called the atten-
tion of an operator to this fact and he grew indignant. He de-
clared that the ad slides given him to exhibit are nearly always
crookedly made. That is, he may frame them correctly, but they
still will look awry because of a defect in manufacture.

A crooked or lopsided image on the screen is bad advertis-
ing. The slide with such a defect should never be shown, as it

will do more harm than good. Though the theater man often
will run a slide with a crack in it, the slide maker cannot control
this. But he can see that his alignment is straight at all times
before he makes delivery and should do so.

The average run of advance slides exploiting moving picture
productions are poor enough. Film men seem to think that the
cheap slide is the thing needed, though they boast of the quality
of the films in question on the same piece of glass. Slide mak-
ers who are doing a moving picture business all know how dif-
ficult it is to get a good price for work in this field, and have
given up long ago.

The main trouble is that most of these slides are hard to
read and more difficult to understand. I find myself at a loss
often to know whether Mary Pickford wrote the play or is only
acting in it ; whether the producer is playing the lead or the
author is producing it. And the colors are badly done.

Home encouragement always helps. — From the Curtis
Publishing Company's Production

Wilson's Departure, and Arrival, Enroute, Pictured
in Official War Film

. Full details of President Wilson's voyage to Europe are shown
on the screen in Official War Review No. 29, released January
13th. The President is shown aboard the George Washington
amid the impressive scenes of his departure from New York.
The pilot is dropped as the ship starts to sea and the battleship
Pennsylvania leads the President's ship on the way. Close-ups
are shown of Captain McCauley and Admiral Knapp. All
branches of the service are represented on the ship; Peace Com-
missioner Henry White and the French Ambassador Jules Jus-
serand, in the President's party, are also seen.

The President's ship is shown and scenes are given indicating
that the United States Navy is still full of fight, just to illustrate
that it stands behind its Commander in Chief. A life boat drill
is given on the George Washington and Mrs. Wilson screens
herself behind the President. A demonstration is given of how
depth bombs blew up the U-boats. While the ship plows along,
President Wilson is seen preparing for the world problems ahead.

Upon reaching European waters the American fleet escorts
the George Washington to the French coast and the French re-
ception, with General Pershing, comes aboard ship. President
Wilson establishes the precedent of being the first American
President to set foot on European soil. Scenes are given of the
President in the Place de l'Opera, Paris. The President of the
United States »and the President of France are followed by
Mrs. Wilson and Madame Poincare. General Pershing arrives
and, in answer to the insistent crowd, President Wilson delivers
a brief address.

This will prove one of the most interesting and historically
valuable issues of the Official War Review.

The great success of the film prepared by the War Depart-
ment and shown at Anniston, Ala., free at the Lyric Theater
has prompted a number of persons who saw the picture and who
heard Dr. Julia Crotty lecture to request that more of the govern-
ment's education along the line of social morality be given.

The First Presbyterian Church, Mornell, N. Y., recently pro-
jected the film, "The Making of America," in the church audi-
torium. The film was shown as part of the regular Sunday
evening services.

REEL and SLIDE

17

"Screen Sense" and the Advertiser

Animated Visualization Galls for Trained Judgment, Worthy of Expert's Attention
How Certain Publicity Agents Have Developed the Idea in Supervising Pictures

By E. J. Clary

IT calls for no great amount of adroitness to recognize the
versatile uses of the moving picture screen. And it is inter-
esting to note that of the most valuable ideas contributed to
screen advertising, a large percentage of them have come
from men outside of the industry.

Quite recently there has been considerable discussion con-
cerning "combination" screen advertising. By this is meant, for in-
stance, a tractor firm produces a picture. It is found necessary
to show the stock feeding hour in the farmer's barnyard and
Blank's Stock Food is given a bit of the limelight. Further on,
the farmer drives to market in his car and the director takes
pains to show the audience that it is a Blank Car. (If he can
find a hill for the farmer to climb in his car so much the better
for the maker of the car ; a demonstration of hill climbing abil-
ity is a natural and easily handled part of the "story.")

It will be seen at once the almost limitless possibilities of this
combination idea. Hardly anything commonly found in every-
day America but what is an advertised product. Scarcely any
article fails to offer opportunities for the screen advertiser. The
chorus lady in the photodrama hurries into her street clothes to
meet the millionaire's son and we are shown that she wears a
Jones shoe, that Smith supplies her face powder, and that the rich
man's son bought her flowers at the famous "Shop Around the
Corner." The adroit director and scenarioist can work in these
combinations so masterfully that the casual onlooker does not
realize what is going on. The grand scheme is to show as little
as possible; what is needed is restraint.

Should Not Be Overdone

There is danger ahead for the producer who would overdo
this combination idea. It is just what we want to avoid in indus-
trial pictures. The reason is because it is not done well enough
by enough directors to get by; the bungler's jobs are going to be
thrown in with the cleverer jobs and all must suffer collectively
from the unwilling theater owner and the ever resentful public.

Yet, those who are able to handle a picture of this kind sanely
may find it profitable. Certainly it is economical. To charge the
screen advertising bill up to the tractor man, the car builder and
the stock food merchant makes it pretty cheap advertising for all
of them. Something like "clubbing" on their screen appropria-
tions, as it were.

It is unlikely that this practice will attain any great degree
of popularity under the present conditions of production. A great
deal of free advertising has been secured from time to time in
screen dramas for advertisers who happen to have a signboard in
the way. In the early days directors paid little enough attention
to this free publicity, as no set policy had been adopted by the
industry as a whole. If a scene happened to be made on a street
where a Quaker Oats billboard was included in the view, nobody
cared very much ; certainly, with the wide world as his stage, the
picture maker couldn't begin eliminating the most common feat-
ures of our landscape, urban and suburban. He simply let it go.
It is probable that in those early days the producers began to
realize the free puffs they were giving our best known nationally
advertised carpet sweepers, breakfast foods, footwear and corsets.

The industry has learned, however, that what used to be given
free can now be sold, and they are selling it at the rate often of
three dollars per linear foot. It is only rarely that anything in
the way of free advertising finds its way onto the screen now
unless it is paid for and at a rate that would shock' the advertiser
who got it free a dozen years ago.

What One Motor Truck Man Got

Howeyer, very few industrial concerns have learned to take
advantage of screen publicity which is open to them at all times
and which is very effective. Not long ago one of the largest man-
ufacturers of auto trucks in the world delivered 100 finished army
trucks to the United States Government. These trucks were turned
over to army chauffeurs at the factory and were driven to sea-
board for transportation to France. The advertising manager
of this auto company notified the various representatives of the
topical weeklies of the event and the result was that each reel
pictured the trucks, bearing the maker's name, giving this firm a
comprehensive free screen campaign that was even more effective
than a paid one in some respects, since it automatically was pre-.

sented before the maximum number of people in the minimum
length of time.

The event was real news ; as such it was welcomed by the
photographers. It was impossible to eliminate the trade name
on the trucks and the film people permitted it to go through.

In nearly every line there is something worthy of the screen
waiting for the camera man. The industrial concern with an
advertising man who understands the value of screen publicity
and how to get it effectively is in luck. The advertising depart-
ment must, first of all, know their product and their plant, the
operations that lend themselves to visualization and enough regard-
ing the production end of the film business to work intelligently
with the producer. This knowledge should not be confined to the
field of industrial production alone ; even the screen drama and the
screen magazine are open to what he has to offer. The producer
of a screen magazine will gladly run subjects which have suffi-
cient interest to the public regardless of the advertising. Space
can be bought in these reels at so much per foot with a circula-
tion that is guaranteed because of the regular bookings. The ex-
hibitor quite naturally objects to bald advertising features, though
if the quality is high and the subject worth while, he can have no
legitimate objection to their presence.

The advertising and publicity man of a large industrial organ-
ization to-day is called upon to make just as close a study of the
moving picture as of the periodical or newspaper. Those who
have done so are to-day enthusiastic concerning the results ob-
tained. It might even be said truthfully that there is a "screen
sense" quite as clearly defined as "news sense." The elements are
naturally different, the application totally different. What is often
news to a city editor is not. news to the picture editor. Some of
the biggest news events of the day have no pictorial value what-
ever. There may be a personality or two mixed up in a big
bank robbery, but unless the excitement of the robbery itself is
filmed, there is little to make screen material in the event. ' On
the other hand, pictures of a fire or wreck, even if made some
hours after it has happened, offers excellent pictorial possibilities.
What the public has read about in such a case they will want to
see on the screen — if it isn't stale by the time the film arrives.

Some Events Will Not Make Pictures

This "screen sense" should not be confused with the dramatic
instinct. Moving pictures to-day are rapidly becoming the subject
for technical study, standards slowly but surely are being devel-
oped as part of the great science of publicity. Visualization, per
force, must enter into the scheme of things with every instructor
as well as every advertising specialist. Both have already gone
very far in this direction, with lantern slides, with photographs
and drawings, but the picture that moves not only broadens the
possibilities of all visualization, but also brings to light rigid lim-
itations. There are things which will not make moving pictures.
Many of them are thrilling and interesting enough to write about,
but they lack the "punch" when filmed.

Summed up, the problem of the advertiser to-day, as it is of
the instructor, is, what makes good, interesting, instructive and in-
formative pictures? The time has passed when any still life
scene may be projected on the screen and be expected to interest
the general audience. There must be action.

Two moving pictures of exceptional educational value were
presented recently at the St. Paul's Methodist Episcopal Church,
South Bend, Ind. The first showed some of the best views ever
taken of "The Grandeur of the Niagara Falls," while the second
presented beautiful scenes of "The Yosemite Valley — the Land
of Enchantment." Preceding the pictures Rev. James L. Gar-
diner, D.D., spoke on the subject, "The God We Worship."

Extensive preparations for the swift education of blind sol-
diers so that they may go into the labor market on equal terms
with workers who have their sight have been completed by the
Red Cross Institute for the Blind, working in conjunction with
the office of the surgeon-general of the United States.

The methods of training have already been worked out by
having the best workers in each industry do their tasks before a
moving picture camera. The film is then "reviewed" by experts
from the Society of Mechanical Engineers, who have donated
their services to the government. These men eliminate all the
waste motion in the processes and design instruments which will
help the blind workman and increase his efficiency.

18

REEL and SLIDE

School Board and Home League
Show Films for Juveniles

EDITOR, Reel and Slide : "The writer acknowledges that
Boys' and Girls' Matinees have been tried by various
exhibitors the country over. The writer agrees that there
is no money in them. Still he maintains that the best
thing he has done for his theater was started over two years ago.
Every Saturday morning, the past two weeks excepted (because
of influenza), Boys' and Girls' Matinees have been in order at the
Paramount Empress, Salt Lake City, during those months schools
have been in session. What is more to the point, they have been
an unqualified success. We haven't made big money with them,
jut we certainly have built up a reputation.

Knowing a number of members of the Home School League
personally, we had several informal chats and finally entered
into an agreement to rent the organization every Saturday morn-
ing at a nominal rental — an absurd rental any business man would
call it. Then we gave them our time — oh, lots of it — and helped
them pick the programs. The committee in charge was very en-
thusiastic. Eventually, they turned over to us the selection of the
programs. The committee went to the Board of Education and
insisted that half-sheet hangers be placed on the bulletin boards
in every school.

Each week a different school has charge of the matinee, teach-
ers being on hand to act as ushers, see that the children get on
the right cars and generally take a hand in affairs. Rivalry has
been worked up among the various schools on the question of
which school has the biggest attendance, while little between-reel
stunts are pulled in the form of selections by school orchestras,
etc. The big feature is that parents know that they can send their
youngsters to the matinees and know that they will be safe.

A flat admission of five cents is charged and a show consist-
ing of second run features, a Paramount Pictograph and a weekly
is presented. Yes, Children's Matinees are worth while, but don't
call them Children's Matinees. The writer maintains that no ex-
hibitor should be content to look at immediate returns in the box
office. Too many of us are prone to look after to-day with no
thought of to-morrow. "Cast your bread upon the waters and it
will return to you many days — buttered," is a pretty good maxim
for any line of business, not excepting motion pictures. The
Home and School League and ourselves have learned a lot about
entertainment for young people.

A Salt Lake City' Exhibitor.

(Note — The committee of the Home and School League of
Salt Lake City, of which Mrs. Malick was the head, is one of the
Affiliated Committees. This committee's influence extends be-
yond Salt Lake City. It is a satisfaction to receive this testi-
monial from a practical and progressive exhibitor as to the value
of the work which has been done for the young people. Many
persons forget that the young people of to-day ■will be the patrons
of motion picture theaters to-morrow. While the National Com-
mittee does not support the idea of allowing children under ten
years of age attending picture performances, it does consider it
quite a proper thing to permit young people to make the acquaint-
ance of good motion pictures, for it will give them a background
of taste regarding pictures which will ultimately effect the pro-
duction of pictures from the point of view of quality. — Editor.)

Aliens in America to See Our Country by Means of
Government Pictures, in Schools

THOUSANDS of feet of celluloid are now awaiting a drive
that will carry the gospel of 100 per cent Americanism to
every corner of the land. The pictures will visualize for
the foreigners the message that is being sent out to them
through the Bureau of Naturalization. One series of pictures
will project before the eyes of the newcomers the history of the
United States from the landing of Columbus to the present day;
the battles of the revolution for independence ; the growth from a
child-nation occupying but a strip of land along the Atlantic to a
country of many millions of free people spreading over a con-
tinent; the conflict of 1861-65 to preserve the united nation; the
agony of reconstruction; the development to a world power and
the final participation of America in the world war against autoc-
racy.

There also will be travelog pictures displaying the splendors
of America's scenery and films showing the service rendered the
citizens by each of the federal departments. Reproduction will
be thrown on the screen of, for example, the latest scientific meth-
ods of farming, the highest development of industrial machinery,
penmanship, letter writing, marketing by mail through the parcel
post, and household economy.

Nineteen hundred schools throughout the country already
have expressed their willingness to co-operate with the depart-

ment of labor in the campaign. The films will be distributed from
twenty-eight centers and will reach practically, every community
that has alien inhabitants. The classes will be transferred for the
pictures from schoolhouse to movie theater through co-operation
between the leaders in naturalization work and the motion picture
industry.

Naturalization and Americanization are practically the same
thing and it is very probable that in the course of time they will
become merged with the department of immigration with head-
quarters in Washington or the state capitols.

Sunday^School Holds Varied LFilm|Program

The progressive Sunday school of the Central Baptist Church,
Knoxville, Tenn., made a radical departure from its usual meth-
ods of encouraging attendance and stimulating the educational
features of its class work recently. Arrangements were made for
the installation of a modern moving picture apparatus for the
exhibition of Bible stories adapted to screen production, which
will be supplemented with films of an -educational nature, such as
nature studies, travelogs, and films depicting current events.

The exhibitions are free to the members-of the Sunday school,
admission being by ticket handed out the Sunday previous to each
exhibition to those who are regular in attendance and to pros-
pective members.

It is hoped by this plan to stimulate the attendance of the
Sunday school, supplement the class work, encourage the indi-
vidual taste for clean pictures of an educational nature, as well
as provide an enjoyable social get-together meeting each week for
the members.

This Sunday school has an enrollment of something like six
hundred, using the graded system of lessons. The Baraca class,
composed almost wholly of men above sixteen years of age, en-
rolls about 150. The young ladies' class has a membership of
about seventy-five. Geo. T. Wofford is superintendent of the
Sunday school.

National Tube Film Shown at Engineers'
Meeting in Illinois

At a recent meeting of the Springfield, 111., Engineers' Club,
the National Tube Company loaned the club the use of their
moving picture lecture on "National pipe manufacture," which was
read and discussed by Mr. C. A. Ayster, treasurer of the Engi-
neers' Club, who has had personal experience in the National Tube
Company's plants. Other points on pipe manufacture were dis-
cussed by Mr. H. E. Allen of the Springfield Gas & Electric
Company, Mr. J. H. Raymond of the Central Union Telephone
Company and Mr. Patterson.

At the conclusion of the lecture the four reel motion picture
donated by the National Tube Company, and entitled "From Ore
to Finished Product," was shown.

This film illustrated in a vivid and striking manner the min-
ing of the ore — its transport from the mines to the smelting plants
— the blast furnaces, the conversion from crude iron to refined
pipe steel, scenes in the rolling mills — testing and inspection work,
panoramic views of the plants at Lorain, Ohio, and McKeesport,
Pa., and details of the welfare and safety work done by the com-
pany for its employes.

Government [Camera Man Films Southern^ Farm
Scenes to Inform the North

An excellent herd of Hampshire brood sows and pigs played
the leading role in a motion picture at the Kaul Lumber Com-
pany's farm, Tuscaloosa, Ala., recently. The entire repertoire,
however, included that ever-superior, meat-producing animal, the
Hereford steer, assisted in each act by the brush-killing, mohair-
producing, profitmaking Angora goat.

Photographer W. O. Runcie of Washington, D. C, made the
pictures. He was sent to Tuscaloosa by the -U. S. Reclamation
Service of the Department of the Interior for the purpose of get-
ting actual life-size photographs of live stock produced in the
South.

The picture will be shown in the leading theaters in all towns
in the United States, and also to the boys in France.

It is the opinion of government officials that the picture will
be the direct result of considerable interest in southern agricul-
ture and live stock production among northern farmers, as adver-
tising of this kind will greatly assist in changing the common
opinion of the average northern farmer with regard to southern
conditions.

REEL and SLIDE

19

WITH
THE

REEL OBSERVER

By Henry MacMahon

(Special Correspondence Reel and Slide)

NEW YORK.— The institutional film
is coming into greater prominence and
to a larger degree will replace the propa-
ganda film of the war period. Church
and charity and every institution for the
propagation of knowledge are "pros-
pects" for the film maker, and potential
sources of interesting pictures for the
consumer. One of the most noteworthy
of the new projects is shared by the
Junior Red Cross and the National Anti-
Tuberculosis Association. The project
calls for a Health Crusade picture to re-
inforce the "national tournament" for
the better observance of health rules by
children, the prospective "audience" be-
ing the 10,000,000 children of the coun-
try, together with their parents and
relatives. When the film shall be completed and shown, it will be
backed by the local Red Cross chapters and the local health asso-
ciations in all the cities and towns where it is offered for booking.
Some idea of the new movement for "Better Films" may be
gained by an inside view of the forces at work. Not only are
the health bodies busy, but the Y. M. C. A. and other kindred in-
stitutions are on the firing line also. For example, Dr. John R.
Mott has written a letter to no less than twelve hundred Y. M.
C. A. secretaries, telling them to help put over Director Herbert
E. Hancock's two-reeler, "Bringing the Boys Back Home." The
latter is a shipbuilding film with an intimate picture of the Y. M.
C. A. activities in aid of the workers who are making Uncle
Sam's marine transports at Hog Island.

Both the above pictures are intended for the so-called amuse-
ment theaters. The special point is this : The institution isn't
merely content to have it made, but backs the booking by creating
spectator-demand for it everywhere. It offers the theater man-
ager assured patronage for that particular picture, adding its own
exploitation to the purely commercial exploitation. Here is a
new wrinkle, and a good one. The alert manager is out to please
his patrons. When any considerable body of them say that they
will support a certain picture, he will book it and boom it, pro-
vided that it is available at a nearby exchange. Both the health
societies and the Y. M. C. A., therefore, are going in for the regu-
lar channels of distribution. For example, "Bringing the Boys
Back Home" is ready at Educational Films Corporation ex-
changes January 31.

FILMS of general interest and entertaining quality will never
have any difficulty about getting into the amusement theaters.
Makers of industrials and institutionals should realize that human
interest comes first — not last — on the list of specifications. Ex-
hibitors and spectators are wary (as it is inevitable that they
should be) of sermons or ad-talks or mere catalogue-informa-
tion ; if there isn't a live, fascinating dramatic message to be
conveyed, far better use the mailing list and the traveling sales-
men. Film mention once or twice of the concern that is offering
the message is amply sufficient.

The best industrial vehicles fall into two classes: (1) straight
educationals; (2) fiction stories. The nature of the material
governs the manner of telling. If the processes of production
are themselves highly spectacular and interesting, there's no
need of fiction camouflage. The fiction story, on the other hand,
is supreme in driving home the importance of little things and
visualizing the relation of the customer to the product. In a
broad way it may be stated that Big Business best conveys its
message by educational, and luxury-business by fiction story.

PHYSICAL geography is the first subject for "film textbook"
assembly by George A. Skinner, Carl H. Carson and the
other gentlemen who are working out a plan of visual education.
The reasons for the choice are obvious. Not only does that science
lend itself extraordinarily to pictorial teaching, but much of the
footage is already made or reasonably attainable. The completed

"textbook" will combine titles, straight pictures and diagrammatic
drawings, and it will follow in a general way the standard syllabi
of the schools and colleges.

The promoters wisely do not intend to offer this as a sub-
stitute for the printed schoolbook, nor do they claim that it will
ever supersede learning-by-print. Rather their aim is to gather
in compact form all the physical geography that can be pictorially
conveyed, and to offer it in whole or in part for the use of schools
in need of such auxiliary help. The next study to be pictorialized
will undoubtedly be natural history. The first one is an eight
months' job; the physical geography now in progress will hardly
he finished before the opening of the next school year. While,
therefore, the promoters are grateful for teachers' suggestions,
they will not be in a position to meet school demands for a good
many months to come. Those who are interested in the project
can communicate with Carl H. Carson at the Educational's offices,
729 Seventh avenue, New York City.

THERE will always be room for big, vital stories like William
Nigh's "The Fighting Roosevelts" or John A. Barry's "The
Exile," which he has just brought on from the Pacific Coast.
The idealist hoping for picture reconstruction cannot but be grati-
fied that these two themes loom so large. The first-named deals
with America's greatest figure since the Civil War era, while the
theme of "The Exile" is founded on the part played by Carl
Schurz in the Revolution of 1848.

California Council of Education Advocates State
Aid for University Film Work

A measure providing for a system of visual education, which
was introduced in the Legislature in 1915, was passed by both
the Assembly and the Senate, but was not signed by the Gov-
ernor. In the 1917 session of the Legislature two bills were in-
troduced— A. B. No. S03, authorizing the State Board to establish
a system of visual instruction, and A. B. No. 505, appropriating
$33,000 for carrying out the provisions of No. 503. These bills
were favorably reported by the Committee on Education, but
finally died on the calendar of the Committee on Ways and
Means, the members of which felt that the war conditions made
it inadvisable to undertake the establishment of new work at
that ti«ne.

Throughout our state many cities are providing stereopticons
and moving-picture machines, but everywhere the great obstacle
in the way of success and the best results is the fact that much
of the so-called educational picture material offered to the schools
by commercial concerns is of inferior quality, because it is often
not true to facts, is not planned to correlate with the work of
the curriculum and does not measure up to the standards of
public school work. The schools need assistance in securing and
preparing material that is adapted to the aims, methods and ideals
of modern education.

Up to the present time the visual education department of the
University Extension Division of the University of California
has been most instrumental in meeting the needs of the schools.
Weekly service of moving pictures, films, slides and exhibits has
been made available to all the schools of the state. The Com-
mittee on Visual Education of the Council of Education are of
the opinion that we will serve the schools best by urging the
State Legislature to give more adequate support to the University
Extension Division, in order that the service to the schools may
be further increased.

Respectfully submittted,

A. E. Wison, Chairman.

(From the report of joint conference of California Council of
Education, State Board of Education and Commissioners, and
Committee of 21 on Reorganization, held at Los Angeles, De-
cember 6-7, 1918.)

A moving-picture machine will be installed in the Presbyterian
Church, Salem, Ohio, in the very near future. It will be used
in picturizing the Sunday school lessons and also as a means of
entertainment in church affairs and social gatherings.

20

REEL and SLIDE

Policy Standards of Review Board

(Continued from page 15)
Those which use as a basis the antics of a sexual degenerate will
be condemned. Infidelity to marriage ties must not be treated
improperly or suggestively as a comedy theme apart from the situ-
ations of a flirtatious nature which are wholly innocent in them-
selves; those which emphasize loose marriage relations should be
condemned. Suggestive leers, winks, glances and actions which
provoke sensuality of thought are also objectionable. The dress of
comedy characters must be applied with existing standards of pro-
priety and not be used for the purposes of evil suggestion. This
applies to characters in one-piece bathing suits where they_ are
obviously used for suggestive purposes and also to excessively
short skirts for the purposes of display.

All loose, suggestive comedy "business" between the sexes
should be removed. It is unnecessary to list various examples.
The members of the committee will recognize those which are
suggestive as well as those which contain a salacious vulgarity.
So much depends upon the individual presentation that a certain
degree of freedom must be given to critics in deciding upon indi-
vidual pictures. '

Those subjects which are immoral, indecent or innately crim-
inal cannot be allowed on the excuse that their treatment is un-
usual and therefore disarming. The same principle which applies
to comedy applies equally to these classes of film. Many themes
are made immoral when their true importance is ridiculed and
shown in a farcical and burlesque light. Marital infidelity, degen-
eracy and sex irregularities are notable examples. The Board
will critically scan each picture when there appears to be an at-
tempt to make vulgar and indecent the serious relationships of life.
Satire should not be permitted to offend the moral sense in its at-
tracks on existing customs, beliefs and manners. The National
Board realizes, however, that satire has always been one of the
chief forces in tearing away the conceits and hypocrisies of so-
ciety. As such it must be regarded as a legitimate and desirable
form of expression in the motion picture drama.

The drama necessarily emphasizes action and movement, in-
cluding struggle and deeds of violence. This is particularly neces-
sary in the motion picture where there is an absence of dialogue.
Indeed, the spirit of struggle and of opposition is native and
essential to man. The actual encounter of men in a life and
death struggle may be viewed with aversion. It has, however, no
inherent force for evil if it is fair and does not descend to exces-
sive trickery, brutality or wanton cruelty. Such action should not
be condemned unless it is shown with shocking and unnecessary
detail. A struggle should not be robbed of elements of treachery
and trickery.

There should be no dictation as to the winner, the type of
weapons, or even who the principals shall be. The National Board
will not permit, however, the rough handling of women and chil-
dren, the aged and infirm, or cruelty to animals. There may be
some exceptions where the life depicted is tribal, classic or pioneer.
(To be continued in the March number)

Standards the Need in Production of Short
Length Motion Pictures

By George Wieda

FOR the good and welfare of the motion picture advertis-
ing business, it is necessary that something be done to
place this work, which is now being conducted in a hap-
hazard way, on a solid footing. Until the advertiser feels
that he must look at motion picture advertising as a profession,
and until the advertiser knows for a certainty that if he places a
contract with any moving picture advertising agency he is going
to get the advertising that he has been promised and service fully
worth the money he is paying, motion picture advertising is going
to be looked upon as a scheme, a novelty, and a freak.

Until such time that all motion picture advertising agencies
work upon 'a definite standard of intelligent service, the business,
as such, will continually drop off.

The fact remains that up to the present time no one in the
motion picture advertising business has made any big money, and
that fact in itself condemns the business as such. The advertiser
would rather do business with an agency making money than
with one that is just getting by. The fact that an agency makes
big money is proof that it must be a success and it could not be
a success unless it had satisfied patrons, patrons that would re-
peat rather than to give up, patrons who would not give up the
service because of the increased sales it had developed for them.

Early Mistakes Not Overcome

It is also a fact that no motion picture advertising agency
can make big money unless the advertiser himself first, through

efficient service, secures big returns. It therefore behooves all
motion picture advertising agencies to study this matter deeply
to locate the cause, and to place the service on such a high
standard that results will be imperative. Perhaps a short review
of the business will help us to arrive at its underlying difficulties.
The motion picture lantern slide was undoubtedly the father
of the present day motion picture advertising film, and the agencies
of to-day inherited all of the defects, the abuses and the good or
had reputation of the slide. There is no use mincing words, but
a great deal of objectionable practice and sharp methods were
used in the slide advertising business, which left the best and
largest advertisers with a bad taste, and this has not been fully
overcome even to the present day.

Should Study Ad Standards

The early film advertising was conceived with the very best
of intentions to improve upon the old slide, but it soon fell under
the spell of some, who grasped upon every possible new and
novel, just or unjust method of unloading his scheme upon a
credulous public. Firms were sold on motion picture advertising
which was represented to equal the highest feature film produc-
tions and which were a disgrace to have ever been brought to the
light of day. In many instances, clever salesmen sold film ad-
vertising space, collected the money, and left the town; and many
other similar practices created an atmosphere hanging over so
many motion picture advertising agencies that it will take consid-
erable time, stern effort, fair methods and liberal service to cor-
rect.

Most of the motion picture advertising agencies to-day are
aiming high in service and in most instances are gradually making
headway. The business being yet in its infancy, and the possibili-
ties still undeveloped, it is necessary that the way should be felt
gradually, keeping constantly ahead of the times, supplying service
in the highest grade theaters available, securing projection under
ideal conditions and paying the theater owners a rental price that
warrants them to display the film in such a manner as to give
every advertiser full value. Next to that, but of equal importance,
is the kind and grade of motion picture film used.

Considering the limited knowledge the advertiser has of what
it takes to produce a high-grade moving picture, no one can
blame him if he expects to see in his moving picture all of the
most attractive features combined that he ever saw upon the
screen. And, as a consequence, often the agency and the adver-
tiser reap disappointment, dissatisfaction and lose business. Not
only are such motion pictures a disappointment to the agency and
advertiser, but they are as much to the theater manager and his
audience.

Fight Vice in Canada With Moving Pictures

The Committee of Sixteen in Montreal, Canada, which is lead-
ing a crusade against commercialized vice locally, has obtained a
print of the "Fit-to-Fight" picture which has been shown at army
camps throughout the United States. Announcement is made that
the Montreal Y. M. C. A. has arranged for the showing of the
picture to soldiers at the Red Triangle Hut, Dominion Square, at
regular intervals. '

The Committee of Sixteen also arranged for a very private
presentation of the release December 6. Invitations were ex-
tended to five hundred citizens of Montreal and the latter were
required to make written application for an admission ticket for
the performance. Only males were admitted.

The Military Training Camps Association recently exhibited
a series of films at Hotel Sherman, Chicago, to illustrate infantry
drills. The films were made and used by the government and,
according to Wharton Clay, executive secretary of the association,
will be used as part of the instructions to be given at Camp
Pershing, a citizens' training camp, opened January 6.

The Extension Division of the University of California has
just completed and is about to distribute to schools of California
a series of educational films, the first under the title of "Making
the Home Gardens." This film is in four parts, one for each
season, under the subtitles, "Early Preparation for Spring Gar-
dens," "Spring Planting," "Garden Culture," and "Conservation
of Surplus Products." Eleven reels of 750 feet each are used.

Popular education is to be established in Japan via motion
pictures. The establishment of such an educational system, with
a proper censorship, is to be founded on motion pictures as they
are shown in Los Angeles and other American cities.

To this end Dr. Segeru Namata, special emissary of the
Japanese government, has arrived in Los Angeles for a three
months' study of motion pictures in the United States.

REEL and SLIDE

21

Vocational Training Offers Field
for Moving Picture

By John S. Bird, A. B.

AMERICA'S leading industrial experts have, for years,
supported vocational training schools in which the youth
of to-day are made the skilled artisans of to-morrow. As
a rule, the manual training course and the subsequent voca-
tional course take up more time than the average poor boy can
afford to give. Endowments have helped much in this direction
and many boys are able to earn a living while taking such a
course ; but the crying need for skilled workers to-day and for
helping our returned soldiers get back in profitable trades, more
than ever calls for haste.

There are many branches of vocational study in which mov-
ing pictures may be expected to play an increasingly important
part. The text book work, especially, can be augmented and the
theory of mechanics clearly demonstrated with sets of correct
and well made reels bearing directly upon the subject under-
going study.

Some time ago I witnessed the exhibition of a moving pic-
ture in a vocational training school in St. Louis. The audience
was composed of boys who were learning how to become masons.
This picture, produced, I believe, by Pathe, demonstrated certain
fundamental theories of masonry which undoubtedly would have
taken a volume to make clear by means of the written word and
the stolid line drawing. Besides this, lantern slides of specific
points were interpolated at well chosen points, which made the
moving picture all the more valuable.

I figured in my own mind that this screen demonstration, tak-
ing into consideration the value of the close attention it got, saved
these boys at least two weeks in their course. I was told by the
head of this school that the affair was merely an experiment, but
that he believed in it and that it would work out well in the end.
He deplored, for one thing, the lack of satisfactory reels on the
subjects taught and the incompleteness of those which were avail-
able at that time.

Since, I know of a number of big manufactories which have
progressed far beyond the stage of advertising films and are now
educating their workmen with reels made for the purpose. The
Y. M. C. A. is interested in this subject through their contact
with industrial organizations. A beginning has been made. The
labor shortage has called upon the captain of industry to take
"raw" human material and make it into skilled help. He cannot
afford to spend time in the process ; he must work quickly. The
moving picture answers his problem to a large degree. One after
another, big manufacturers are following the leaders in this con-
nection, and many of our auto builders and rubber plants are
producing reels for no other purpose than to acquaint the un-
skilled laborer with the tricks of the trade in which they desire
him to work.

Manifestly, the majority of these productions cannot have a
sufficiently wide appeal to be of great use to the pedagog since
they too often visualize only fragments of processes, but they are
of some value nevertheless. It is probable that some producer
could well afford to film sets of correct productions covering the
essential processes in our chief industries and do a considerable
business selling copies outright to the employers.

At least one big department store has produced a picture to
aid in the training of its clerks. It is considered that the retail
clerk, perhaps more than any other employe, has less to attract him
to the more serious side of his calling. He can be appealed to
through lectures and store meetings, but there is a total lack of
serious interest in them and to hold attention and drive home the
more salient points, a "show" is needed. There is little technical
that he may learn, but the silk salesman, after seeing a two-reel
picture, "The Story of Silk," is a better salesman for it and is
better qualified to talk to his customers. A shoe salesman who
witnesses a couple of good reels on the "Making of a Shoe" finds
himself better informed in regard to his daily duties than if he
read a dozen books on the subject.

Calls Moving Picture Screen Most Powerful Force
in the World Today

/ / "W" N his speech to the Pleiades Club, William A. Brady,
protesting against the proposed increase of the tax

I

burden of the motion picture industry, said that the
time will come when the word of God will be largely

taught through the media of the camera, the screen and the silent

drama," says the New York Telegram.

"He might have gone further in forecasting the widening

opportunities of cinematography by pointing to the already well-

conceived and shrewdly directed efforts of teachers, preachers,
publishers and politicians to project and make memorable on the
screen those facts, incidents and arguments which have to do
with visual education, religious thought, artistic development and
civic tendency.

"Even the swift forward movement of the amazing motion
picture vogue which we have witnessed is but an indication of its
inevitable development and extension. For arresting and fascinat-
ing the attention, for rapidity and accuracy of expression, for the
ease and certainty of its appeal, the motion picture, with its ac-
companying written titles, sub-titles and "footnotes," is the great-
est time saver, the most dependable and unvarying "authority"
imaginable or possible for the quick and ceaseless dissemination
of news and knowledge. In the universities, colleges, schools and
nurseries the motion picture has already begun to fulfil some of
its widening possibilities as a medium of education.

"The surgeon, the bacteriologist, the chemist, men of all of
the exact sciences, are turning to the motion camera and projector
as first and most essential aids in their own investigations, as
well as in the dissemination of their priceless discoveries and
achievements. And the incredible celerity, in combination with
unfailing accuracy of detail which characterize the thoughts and
facts 'illustrated' upon the screen, have already established the
motion picture as an absolute necessity (as it has already proved
a commendable recreation) to the present life and future well-
being of all sorts and conditions of people. There will be neither
wisdom nor justice in any governmental plan to place needless
inhibitions or hindratory obstacles in the path of the onward-mov-
ing motion picture industry."

Meriden, Conn., Begins School Motion Pictures
With "Why Water Should Be Boiled"

THE town of Meriden, Conn., has just completed a suc-
cessful test of moving pictures as aid to high school in-
struction, and from now on the films will be used at
regular intervals in practically every branch of study
which permits of visualization.

The first picture shown in December depicted "Why Water
Should Be Boiled." This subject is a lesson in the bacteria con-
tent of water under various conditions.

The science classes do not have a monopoly on the screen,
however. The physics classes recently studied machinery.

The English classes will also be given opportunities later on
to have presented to their attention "Lorna Doone," "Macbeth,"
"Adam Bede" and "The Cloister and the Hearth," without the
bothersome work of turning the pages. The science classes will
also watch other reels, such as "The Evolution of Transporta-
tion," "Development of Electricity" and kindred subjects.

Chamber of Commerce Uses Screen to Boom
Imperial Valley

Imperial Valley, California, is to invade the moving picture
world with scenes from her industries. Carl Wallen of the Pathe
News Service has been at the Barbara Worth Hotel, El Centro,
with his camera to photograph cotton fields, great flocks of tur-
keys, the wide stretches of milo maize and kaffir corn.

These pictures will reach hundreds of thousands of people and
be instrumental in bringing more settlers to the valley, it is thought.
The work is done under the supervision of the Los Angeles Cham-
ber of Commerce with the help and co-operation of the El Centro
Chamber of Commerce and the Farm Bureau.

Morris Rathbun will write a series of newspaper articles
illustrated by these same pictures.

The First Methodist Church, Bridgeport, Conn., is project-
ing the several films included in the Lincoln series for the benefit
of the congregation. Admission is free.

That motion picture shows "are required to run health slides"
is a ruling recently promulgated by the city commission of Bos-
ton, Mass., sitting as a board of health, concurrently with the
rescinding of the general closing order. The ruling adds that
"copy" for the slides will be "furnished by the health department."

The City Temple, Dallas, Texas, is the scene of periodical
community motion picture exhibitions. The institution is sup-
ported largely by local church people.

22

REEL and SLIDE

iiiiiiiiuiiiiiiiiiiiiiiiiiiiiinuiiiiiiimiiifiiiiniiiiiiiiiiiiiiiiNiiiiiiiiiNiiiiiiiiiiiiiiiiiiii^

Here and There

luiuuBiiifflDiiniiiiiniiraiiiniiimiiimnuraJiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiJiiiui

St. Paul's Evangelical Church, Pekin,
111., is holding stereopticon lectures on re-
ligious subjects. Recently "The Last Voy-
age and Shipwreck of St. Paul" was given.

A lecture, illustrated by lantern slides,
was delivered recently at Salem Lutheran
Church, Buffalo, N. Y., by Rev. Daniel
Kleist, his subject being, "The Work of the
Lutheran Church Among the Boys Under
the Flag."

The three reel educational moving pic-
ture, "For All Humanity," is being ex-
hibited on the Pacific Coast in various in-
stitutions. It was produced and is being
distributed bv the Red Cross.

Three reels of motion pictures, loaned
by the Red Cross, were recently used to
illustrate a lecture given by Dr. Arthur J.
Francis of Chicago at the Grand Theater,
Marion, Ohio.

A depiction in both words and colorful
lantern slides of the South Sea Islands
and their people was given late in Decem-
ber by Mme. Renee Brown of Paris,
France, before the members of the His-
torical society and a few friends in the
Historical building, Buffalo, N. Y. This
was the fourth in the series of interesting
evenings arranged by that organization, un-
der the direction of President Henry W.
Hill and Secretary Frank H. Severance.

"Calling on the Cannibals," was the
unique subject of Mme. Brown's discourse

Mme. Brown showed the process of
growing cocoanuts and drying them, which
is the chief industry of the Samoan group
of islands.

Other pictures showed the Canadian
Rockies, Kilauea, the famous volcano of
the Sandwich Islands, and other interesting
scenes. The pictures were taken by Bur-
ton Holmes, a member of whose party
Mme. Brown was, and who appears in sev-
eral pictures in native costume.

A stereopticon lecture, "Country Life
Versus City Life," consisting of ISO slides,
was featured at the Oak Street Methodist
Church, Binghamton, N. Y., by Rev. Harry
J. Rines. The scenes were taken by Rev.
Rines himself.

Moving pictures and stereopticon slides
took an important place on the program
of the Nineteenth New York Conference
of Charities and Corrections at Hotel Pow-
ers, Rochester, December 10. Duglas C.
McMurtrie, director of the Red Cross In-
stitute for Crippled and Disabled Men,
read the report of his committee and talk
on "Restoring the Disabled to Self-Sup-
port." His address will be illustrated with
lantern slides and motion pictures. Curtis

E. Lakeman, assistant director general of
civilian relief for the Red Cross, read a
paper on "The Role of the Red Cross
Home Service in the After Care of Dis-
abled Soldiers and Sailors," and Charles

F. F. Campbell, assistant director of the
Red Cross Institute for the Blind in Balti-

more, gave an illustrated talk on "Making
Blinded Soldiers Self Dependent."

Pictures were used by Dr. L. D. Ricketts
to illustrate his lecture before the Engi-
neers' Club of San Francisco on copper
production. The films were made at Ari-
zona copper mines.

A moving picture showing in detail the
various processes of paper making was
projected for the commercial classes in the
auditorium of School I, Albany, N. Y. The
films were made at the Huyck Mill, Albany.

What are called "noon meetings" are be-
ing held daily for the benefit of the work-
men in blacksmith shops at West Albany,
N. Y., moving pictures and lantern slides
being an important part of each program.

The Rochester, N. Y., Board of Health
is circulating a motion picture film show-
ing the proper care of the teeth, for the
benefit of the children in the schools.

Chief of Police Lewis Harthill of Minne-
apolis appeared as a lecturer in December.

He delivered for the first time his lec-
ture on "Vice — Who Profits and Who
Pays," at the Minneapolis Auditorium as
a benefit for striking telephone operators,
illustrated by more than 100 stereopticon
slides, many of which showed pictures of
hovels and brown stone fronts in Minne-
apolis where vice has been uncovered in
police raids during Harthill's term as chief.

Central Park Methodist Church, St. Paul,
Minn., Rev. Bergstahler, pastor, has begun
a movement to provide instructive and ele-
vating motion pictures each week for the
people of the community. The eight-reel
photo play, "Belgium, the Kingdom of
Grief," was shown1 at the church on the
first program.

This film had previously had a run at the
Summit Theater, where it was exhibited
under the auspices of the Free Milk for
France , committee. No admission is
charged, but a silver offering was taken.
Proceeds from %e performance will be de-
voted to community service and educational
work among children.

The Rhode Island School of Design
gave a free illustrated lecture by Richard
Deming Hollington, Ph. D., on "The Same
Old Japan," on Wednesday evening,
January 22, in Memorial Hall, Providence.

A lecture, illustrated by motion pictures,
was given in the High School Auditorium,
McHenry, 111., on the history of Illinois.

A lecture, "The Passion Play," illustrated
by lantern slides, was given by Rev. Dr.
R. O. White of Chicago at the Masonic
Temple, Springfield, 111., in connection with
St. John's Day celebration.

A stereopticon address on "Where Al-
lenbv Won" was given by Rev. E. E. Craig
in the vestry of the church at Attleboro,
Mass., recently.

The Settlement of New England by the
Pilgrim Fathers was the subject of a
lantern slide lecture given in the First
Congregational Church, Manchester, N. H.,
on Forefathers' Day.

Rev. Frank Abbott gave an illustrated
lecture, "Springtime in Japan," with col-
ored slides, in the Congregational Church,
Hartford, Conn., in January.

An illustrated lecture, "Paris, Versailles
and the Peace Conference," was featured
on the program of the Church of the
Messiah, Buffalo, N. Y., recently.

At the Vineville Baptist Church, Macon,
Ga., Rev. Reuben A. Torrey, Jr., who has
been a missionary in China for a number
of years, gave an address illustrated with
views of the country and mission work.
Mr. Torrey has given special study to
the problems he presents.

Food Administrator Hoover announces
that moving picture films will be widely
used to encourage school gardens through-
out the United States this coming year.

The Center Congregational Church,
Haverhill, Mass., is projecting educational
motion pictures at weekly church enter-
tainments.

Lectures illustrated by charts, lantern
slides and demonstrations were given by
the Agricultural Extension Department of
the International Harvester Company in
the towns of Western New York during
the first half of January. The subjects
were agriculture, horticulture, gardening
and home conveniences. The lecturers
were all persons of much experience in the
lines on which they spoke.

A new set of films secured by the mu-
nicipal recreation committee of South
Bend., Ind., were shown for the first time
recently at the Oliver school, that city.
The films include "The First Christmas,"
"A Christmas Accident," and a cartoon
picture, "Doc Yak and Santa Claus." These
pictures will also be shown at the Stude-
baker school, at the Muessel, the Coquil-
lard, Lincoln and River Park.

Heart of 33 hours' old em-
bryo, showing course of blood.
—From the American Museum
of Natural History Film.

Stars Filmed in Home Life

Douglas Fairbanks, Mr. and Mrs. Sid-
ney Drew, John Emerson, Anita Loos and
other star players and writers are among
the star releases of the Educational Films
Corporation, beginning the second week in
January. These players are not booked in
feature productions, but in journalistic re-
ports of their home and studio activities.
James R. Quirk, publisher of Photoplay
Magazine, caught 'em off their guard in
imposed attitudes and self-directed personal
doings and snapped them in the so-called
Photoplay Magazine Screen Supplement.

REEL and SLIDE

23

Non-inflammable Film—How and When?

The Leading Makers of Projection Machines Will Voice Their Views^on This
Important Question in the Columns of REEL and SLIDE. '
This Is the Sixth Article.

By A. McMillan

(American Projecting Company, Manufacturers of the American
Projectoscope)

NO maker of projection machines to-day can afford to over-
look the much mooted question of non-inflammable film,
though there appears to be a wide divergence of opinion
concerning its application to the needs of the day.
I do not favor special width film and this mainly because
95 per cent of our film subjects to-day are printed on inflammable
stock and the available library would be entirely too small for
practical purposes of the educator. While there is danger in the
use of inflammable film, the best modern projectors reduce this
danger to a minimum and in nearly every case of fire it is found
that the operator caused the fire outside of the machine by means
of a cigaret or other agency rather than any feature of the
projector itself.

I favor non-inflammable film. I believe we are coming to it
— much more rapidly than people realize ; and I believe that if it
had not been for the war we would have been using nothing but
non-flam stock to-day. In France, where non-inflammable film
got a fairly good start prior to the war, it is against the law to
use the inflammable stock and this law is fully enforced.

Machines Not to Blame

For the motion picture industry to change over from the
present basis to the non-flam basis would cost millions of dol-
lars and would disorganize the industry. The only practical
method would be to prohibit the manufacture of the inflammable
film by national regulation on a certain date and permit the pres-
ent prints to be used until they are worn out. In this way we
would find ourselves on what would practically be a non-inflam-
mable basis within a year or eighteen months.

And any law looking to the creation of this condition must
be put into effect along those lines for the reason that only five
per cent of the available film in the United States is of the slow
burning variety.

Projectors can be made fireproof and are being made fire-
proof. Film that will burn is never safe when in the hands of an

irresponsible person and the projector maker cannot control the
machine after it has left his hands. All he can do is to warn the
buyer fully of the danger from the film.

Makers of most machines eliminate fire danger so long as the
operator does not go out of his way to ignite the print. Things
are so arranged on the Projectoscope that the reels are encased in
fireproof magazines at all times and even if the short strip in the
mechanism should be ignited in any way, the fire could not ex-
tend to the balance in the magazines.

There has been a great deal of argument unfavorable to the
slow burning film as to quality. It is claimed that it gets brittle
and has no lasting power. I understand that there is a non-
flam stock now available which is of good quality and which fills
the bill satisfactorily.

Manufacture No Problem

For the purposes of the educator and the advertiser, non-
inflammable stock is a necessity and its general use will greatly
accelerate the use of moving pictures in lines of activity outside
of the theater. Irrespective of what the general industry may
eventually do in regard to the use of slow burning stock, in the
branch of it with which we are chiefly concerned there can be no
reasonable division of opinion, though opinions may vary as to the
most effective means of achieving the result. I believe all makers
of projection machines concede this point.

The war quite naturally stopped the importation of non-burn-
ing stock into the United States from France and the supply of
such stock made in this country is extremely limited, though, of
course, it can be secured when wanted, though not always in the
quantity desired. I am certain that the film-making agencies of
the United States, now that the war is over, will see the light
and change the industry over from the present basis to the non-
inflammable basis.

Problems of manufacture no longer bother the laboratories,
and while there undoubtedly would be some objection on the part
of certain elements in the industry, in the, long run the change
would be better for everybody concerned.

(iniiiiiiiimiiiiiiiuiiiuiiiiiiiiuiiiiiiin

Department of Labor Asks Motion Picture Help in
Its Reconstruction Labors

David K. Niles, chief, Motion Picture Section of the United
States Department of Labor, has addressed the following letter
to the country's leading film producers :

Gentlemen : The Department of Labor is very anxious to
stimulate production in order that we may find employment for
our returning soldiers. The situation is critical and Secretary
Wilson feels that a good deal can be done by stimulating the
building of homes. I am therefore sending you copy for trailers,
which I trust you can and will use in connection with your re-
leases.

Let me call your special attention to the trailer on building
roads. We are very anxious to create enough public sentiment
so that we may be able to build roads and public works in order
to furnish employment. Thanking you for your co-operation in
the past, we remain, cordially yours,

DAVID K. NILES.

The "Trailers" mentioned in the Niles letter each are pre-
ceded by the introductory line, "Secretary Wilson, of the De-
partment of Labor, says." The trailers to be screened follow :

Build ! Build now for the greater and better America : A
billion for roads; two billion for public works; three billion for
a million new American homes !

Construction adds to the wealth of the country. Build now.

Peace, like charity, should begin at home. Petty disputes
should be avoided.

Own a home for your children's sake.

The employer and employe have a mutual interest in increas-
ing production.

Let this building be built so well and so quickly that the
owner will be encouraged to build another.

I want to see every wage-worker own his own home.

During the war it was patriotic not to build,
best show our patriotism by building.

Let's not quarrel over what another should do.

Now

Would Reserve Term "Educational Film"
for the Future

Editor, Reel and Slide: Thank you for your editorial in the
last edition of the Reel and Slide. What you say concerning the
word "educational" is the point. We may truthfully say that
many sins have been committed in the name of religion, but with
equal truth we may say the same concerning the word "educa-
tion." I was much interested some months ago to look over a
list of educational film sent out by a trade journal and therein
I found all kinds of stuff, ranging from a slapstick to melodrama.
I claim the place for the "educational film" is in the school
room. If the film may not so be used we had better call it some-
thing else.

Very truly yours,

CHAS. ROACH,
Visual Instruction Service, Iowa State College.

Albert E. Smith, president of the Vitagraph Co. of America,
will soon begin production on a series of educational moving pic-
tures to be used for instruction in lip reading in various schools
for the deaf.

At a concert given recently by the War Camp Community
Service in the Auditorium at Atlanta, Ga., motion pictures of an
educational nature were included in the program.

24

REEL and SLIDE

L

Literature on the Screen — Ci Little Women

By Lyne S. Metcalfe

SCARCELY a race with a written language has been de-
prived of the charm and delicate human interest of Louisa
May Alcott's famous story, "Little Women," which repre-
sents all that is pure and valuable in American literature.
And it will be of more than passing interest to the readers of
Reel \nd Slide Magazine to know that this long time favorite
has now been "translated" to the moving picture screen by
Artcraft, after having enjoyed a prosperous stage run in New
York City and elsewhere.

Its presence on the motion picture screen is notable first
and all because of the fact that the picture producers are
awakening gradually to the fact that there is material in even
the simplest of our accepted American novels adequate to main-
tain the interest of any audience, young or old; it is notable also
because of the excellence of the production itself, its fidelity to
literary standards and to the atmosphere in which it was created
and the atmosphere of the time in which its events are supposed
to have transpired. . '

Here is romance, beauty, goodness of character and whole-
some family life presented forcefully and effectively, free of
scenes which mar and action that destroys — not builds — moral
character; here is "story interest," browned to a turn, main-
tained by'a cast to fame unknown but whose ability and under-
standing deserves the attention of all those who wish to estab-
lish or re-establish hopes in the future of the cinema drama.

The moving picture, more than any other medium, pos-
sesses the peculiar faculty of giving the true atmosphere of a
bygone time to those subjects which call for it. The crinoline
skirt the old-fashioned gate, the furniture of our grandparents,
are put before us, thanks to the handiwork of the moving pic-
ture director. From his Pandora's box he apparently may with-
draw not only a representation of the past but what seems to
really be the past, for our delectation. The age of frills and
furbelows are sorrv things on the legitimate stage when com-
pared to the same things presented through the camera's eye
and modulated by the combined arts of the studio lighting ex-
pert and the director of the photodrama.

Filmed at Alcott Home

In "Little Women" these arts have been brought to a ripe
fruition- the costuming is faultless; the detail is delightful. The
cast is chosen, in nearly every case, as the reader of the novel
himself or herself might choose; the Alcott home at Concord,
Mass with its quaint, New England aspect, and where the
book "was written, furnished many of the interior and exterior
scenes for the director of the photodrama. The production
enioved the sanction and co-operation of the Alcott Memorial
Committee. Thus, given a good story, a good cast, and such
settings it is difficult to see how the picture director could go
verv far afield in his endeavor to do over with living, breathing
people what the great authoress did with her imagination and
the children of her brain so many years ago. In this connection,
it is important to note that the director assigned to such a task
as "Little Women" has no sinecure.

He has potentially, a dozen million or more critics who
are waiting for his handiwork with their 24,000,000 eyes, all
with preconceived ideas of how the thing ought to be done
and hypercritical by natural instinct; every reader of Little
Women" will have visualized the story differently, with some
certain episodes, situations and characters standing forth in the
limelight, while with
many these things will
appear unimportant,
others taking prece-
dence. It is otherwise
with plays written for
the films and which
have not been visual-
ized in advance of their
presentation on the
illuminated screen.
Then the director has
wide latitude in which
to work; he is not
hemmed in with the set
ideas of others.

We are glad to hear
that Paramount is plan-

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to
witness, an exhibition of the following moving picture feature:

Name of picture -

Producer Exchange

If your theater is willing to regularly exhibit films of this class and
type, you may count on the regular attendance of members of our in-
stitution and their friends.

Signed

Date Address

ning to take the majority of its dramatic features from the
classics of literature in the year 1919. Of course, they are
doing this for "business reasons." That is a good sign, never-
theless. After all, the public which sees their productions
are the "reasons" referred to. It is pointed out that the
earning period of a play based on a standard novel like
"Little Women" may be as long as the life or the popularity of
the book itself. This is an important consideration. Why can
there not be standard films — of the standard books — as well as
standard books themselves, for the rising generations to wit-
ness just as they read the books in question?

"Little Women" deserves the support and attention of the
public for more reasons than one. In the first place, it teaches
the beauties of family life when family life was real and a
beautiful thing to contemplate. It teaches the lesson forbear-
ance, of love and filial duty and respect. Its sadness, in spots,
is not morbid; and these incidents have been subdued. Also,
it is plentifully sprinkled with highly artistic and atmospheric
scenes, taken in New England, beautifully toned at times with-
out being garish and unreal.

Story Unfolds Freely

One is constrained, in viewing "Little Women" to admire
the restraint of the scenarioist in that the horrors of the Civil
War were not dragged blatantly in to make up six reels of
pictures. This used to be a favorite trick of the film man when
his script suggested in the slightest degree a reference to any
war whatever. There is opportunity in "Little Women," as
the time of the play is 1863, but the producers have merely
suggested the Civil War as a means of lending atmosphere.

We especially commend the subtitles, for their scarcity and
their brevity. Nothing quite so well in this line has been seen
in a long time. The story is permitted to unfold itself freely,
without the hindrance of extraneous matter and plenty is found
in the novel itself to make six reels of pictorial representation.
The death of "Beth" is an excellent piece of sane acting and a
scene that might have been overdrawn and overdone appears
with telling effect and yet without that irritating detail which
so often -disgusts us with death scenes, especially when they
concern characters whose decease is a main feature of the work.
To attempt at this time to retell the story of "Little
Women" in detail would serve about as good a purpose as
carrying coals to Newcastle. But, an outline of the screen
version might be acceptable. The film shows how Mr. March,
a New England chaplain, has gone to the front in Virginia,
leaving his wife and four daughters, Meg, Jo, Beth and Amy,
with their mother in Concord. The girls are known as the
"Little Women" and they are happy in their mutual love and in
their reverence for their mother, whom they call "Marmee."
Mrs. March gets news that her husband is dangerously ill
in a hospital in Washington and-she sends an appeal to Aunt
March, an irascible old woman of wealth, for money to defray
the expenses of her trip to Washington. Believing the appeal
will be vain, Jo, who is a writer of promise, sells her luxuriant
hair to a wig-maker for $25 and offers the money to her mother
in triumph. It then develops that Aunt March had meanwhile
relented and given Mrs. March ample money, so that Jo's
sublime sacrifice was useless. Mr. March is brought home to
his family and one by one the girls are married, but Beth, an
invalid, clinging weakly to life, finally succumbs, but not until

she has embraced
Meg's twins. The en-
tire drama deals with
the pure home life, the
joys and sorrows of the
March family and their
tender devotion to each
o t h e r. Jo becomes
famous as an author
and finally is won as a
bride by Prof. Baer.
It is a classic of Ameri-
can literature and in
screen form none of its
beauties are lost.

By truly artistic pho-
tography, careful
handling of the various

REEL and SLIDE

25

ABOUT THE BOOK AND PLAY

"Little Women," Louisa M. Alcott's most famous story, was published in 1868. It immediately became a great success,
and by 1918 more than 2,600,000 copies had been sold in every part of the world. It was translated into foreign languages
and a special edition in raised type was printed for the blind. It is still one of the best sellers of the day, although pub-
lished fifty years ago. It is one of the few books to be found in practically every library in the country. After eight years
of negotiation with the Alcott family Jessie Bonsielle obtained the dramatic rights to the book. The play was written by
Marian de Forest, of Buffalo, and was produced by William A. Brady, who directed the screen version for Art craft. It was
presented on the stage for the first time by Mr. Brady at Wilkes-Barre, Pa., on January 20, 1912. "Little Women" then
moved to Detroit and Chicago for engagements.

characterizations, and an even tempo, this famous classic has
been transferred to the screen. It is as a breath of spring —
sweet and wholesome, and thoroughly delightful to every
spectator.

The work of the four actresses who portray the "Little

Women" is admirable. Dorothy Bernard as Jo; Isabel Lamon
as Meg; Lillian Hall as Beth, and Florence Flinn as Amy, are
more than acceptable in their portrayals. Kate Lester is ex-
cellent as Marmee, and the Aunt March of Julia Hurley is most
artistic. George Kelson as Mr. March is satisfactory.

26

REEL and SLIDE

IlllllllllillllillllllllllllllllllK

Proj

# Any questions pertaining to the projection of films and slides 1

^y s^%-4--* ^-v •#*% on t*ie screen will De answered by this department. Address 1

Hljl I 1)1 "Projection," Reel and Slide, 418 So. Market St., Chicago. |

^^^ If an answer by mail is desired, enclose stamped envelope. ■

All About the Projectors

(Many requests reach this office for informa-
tion concerning the various types of moving pic-
ture projectors. Reel and Slide will print in
this department a complete description of each
machine now on the market for the benefit of its
readers. — Editor.)

Mechanism of the Acme portable projector con-
sists of cast aluminum side plates with large
bosses into which are inserted heavy phosphore
bronze bearings. Shafts are made of the highest
grade of steel of sufficient size to withstand all
wear and tear. Gears are bronze, helical cut,
running into steel pinions, eliminating noise and
wear. The intermittent mechanism, running in
an oil bath, is of the Geneva type, made of the
best grade of steel on our specially constructed
machines, insuring accuracy. Upon this move-
ment depends the perfect registration of the pic-
ture.

The Acme's intermittent movement can be ad-
justed instantly and without removing the mech-
anism from the case, which is the usual method.
The framing device if simplicity itself. One-half
turn of a button changes the position of the film
on the aperature plate by a horizontal movement
of the mechanism, which guarantees a rocksteady
image at all times. With this framing device
there is no advancing or retarding of the shutter,
enabling us to condense the blades to a minimum,
giving the maximum illumination.

Illumination is the vital part in good projection.
Upon this depends the size of the picture and the
distance it can be projected. The Acme is
equipped with a concentrated filament incandes-
cent lamp suitable for connection with a lamp
socket on direct or alternating current and is of
sufficient candle power to guarantee satisfactory
results. Our patented ventilating system, which
is directly underneath the lamphouse, circulates a
cold draft, keeping the lamphouse and case cool.

The definition can only be had by the very best
optical equipment and our experience has taught
us to equip machines with the best in the market.
The center dividing fireproof magazines with
roller fire traps, a very unique and practical de-
vice for the feed and takeup reels, has been the
source of many compliments and testimonials.

The Acme projector has independent motor-
driven rewind; in other words, when the reel has
been run through the projector and must be re-
wound before it can be run again, all that is
necessary is to reverse the reels on the feed and
takeup shafts, run the film over the two top roll-
ers and by simply turning a button releasing the
motor clutch a full reel of film can be rewound
in less than a minute, absolutely independent of
the projector mechanism. This means that the
projector is at a dead standstill while the rewind-
ing operation is taking place.

The size of projector is 17 inches long, 18
inches high, 7}4 inches wide and weighs but 22
pounds. It does not require an experienced op-
erator to run. The Acme is distributed by the
United Theater Equipment Co. and its branches.

Is the lens of great importance when used in
connection with projection work? N. B. K.

Answer: No matter how good your projecting
machine may be, or how much money you spend
for film service, if your projection lenses are not
the best, much of the effect you are seeking for
on the screen will be lost. Poor lenses do not
bring out the detail or give the proper illumina-
tion of the picture. In selecting the focal length
of your lens there are two elements to be con-
sidered. The size of the picture you desire to pro-
ject, and the distance from the lens to the screen.
At a given distance from the screen the shorter

the focus of the lens the larger the picture, and
the longer the focus, the smaller the picture. You
should bear in mind that the larger the picture
is, the less brilliant will be the illumination pro-
duced by a given number of amperes of current.
Also, that the larger the picture is, or the greater
it is magnified, the coarser it will appear on the
screen. We recommend brilliant, clear-cut pictures
of medium size for the most satisfactory results,
and you should select a lens of the right focal
length to do this at the distance you are to pro-
ject. A 9-foot by 12-foot picture is about the
right size. A 12-foot by 16-foot picture is about
the largest you should use, although conditions
vary to such an extent that occasionally pictures
smaller or larger than stated above may be used
advantageously.

If you are to use lantern or stereopticon slides
as well as moving picture films, the size of pic-
ture projected by the stereopticon lens should
match the height of the moving picture. The
height of the moving picture is always approx-
imately three-quarters of the width. These pro-
portions are determined by the opening in the
aperture plate and not by the lens.

Always select your lenses before painting or fix-
ing the border around your screen. Don't arbi-
trarily fix the border and then expect lenses to
be furnished which will exactly fill it.

Carbon Arc for Motion Picture
Projection

By W. C. Kunzmann

(In an address before the Society of Motion Pic-
ture Engineers, Cleveland, November 21)

The motion picture theater is a permanent in-
stitution as is evidenced by the developments dur-
ing the past two or three years. Hundreds of
motion picture theaters have been built which are
second to none of the legitimate with respect to
size and appointments of interior and exterior.
The productions, too, have kept pace with the
theaters. These productions now depict on the
screen picture plays costing hundreds of thousands
of dollars and employ the best of theatrical talent
as principals.

The picture producing interests have invested
fabulous sums in permanent studios fitted with
every conceivable contrivance necessary for the
production of practically any play and the innum-
erable feature incidents which occur in the lives
of any and all people of this world.

The art of the motion picture is composed of
two principal industries, the manufacturing indus-
try and the exhibiting industry. This paper will
describe some of the features of the production
of light and its projection through the film as ap-
plied to the exhibiting of a motion picture.

The resources available today that answer the
general requirements of the light source for mo-
tion picture work, that is, steadiness, maximum
intrinsic brightness and distribution characteristics
permitting a high degree of concentration, are the
direct and alternating current carbon arc and the
high-power incandescent projector lamp.

The carbon arc brilliancy of 84,000 c.p. per
sq. in. (130 c.p. per sq. mm.) is sufficient for
any condition of operation, while the brilliancy of
the incandescent projector lamp approximately 20,-
000 c.p. per sq. in. (or 30 c.p. per sq. mm.) is
only sufficient for low-powered installations at
present. This paper will deal exclusively with the
carbon arc as applied to the motion picture ex-
hibiting industry.

In the manufacture of high-grade projector car-
bons it is necessary to use an especially prepared
carbon flour. The flour is carefully mixed with
the necessary binding material and forced by hy-
draulic presses under high pressure into the de-
sired shape. If a cored carbon is wanted, a steel
needle is suspended in the center of the die. The
forced carbons are then placed on racks to cool,
and when sufficiently cool they are cut in the
proper lengths for baking. To insure absolute
straightness, correct size and perfect stock before
baking, the cooled carbons are thoroughly in-
spected before being turned over to the baking
department.

In the furnaces the carbons are subjected to the
temperature necessary to produce a uniform car-
bon of certain definite prescribed qualities. After
the bake is completed, the furnace is sampled and
the carbons examined by the testing department
before being sent along for finishing. These tests
are even more severe than those to which a pro-
jector carbon is subjected by the user. Upon re-

ceiving the testing department's O. K., the carbons
are sorted for straightness and examined for im-
perfections, and if they are hollow shells, made
ready for coring. Every precaution is taken in
the coring department, where the hollow shells
are filled, to see that the core material fills the en-
tire length of the carbon. The composition of the
coring material is of considerable importance, a9
it determines largely the burning quality and
color of the arc. After coring, the carbons are
dried, finished, pointed, inspected and placed in
the shipping stock.

In the direct current arc, the crater of the
positive carbon forms the principal light source.
The positive crater is of relatively large area
while the negative spot is small and is not usually
considered as a light source. While 95 per cent
of the light emitted by the arc comes from the
positive crater, the characteristics of the negative
carbon are of vital importance in securing steadi-
ness of operation. In operation, the positive
crater is set so as to face the axis of the optical
system. In setting the carbons in this position,
care must be taken to reduce to a minimum the
shading of the crater by the negative carbon. In
this respect, the direct current arc is superior to
the alternating current arc. A direct current arc
is longer and, therefore, gives less shading of the
crater. The greatest advantage of the direct cur-
rent arc is the fact that the current travels only
in one direction and, therefore, the positive crater
receives electrical energy continuously and conse-
quently maintains a higher temperature.

In addition to fulfilling the general require-
ments, the carbon arc has other characteristics
which make it adaptable for motion picture work.
These characteristics are: 1, color of light; 2,
reliability; 3, flexibility; 4, steadiness.

Color of Light — Until recently, the color of the
light used for the projection of the high-class
film was a source of much annoyance. It is ob-
vious that where the picture is taken in the open
and in bright daylight, the effect upon the screen
would be inferior unless the projection light
source approached that of daylight in color value.
The light of the direct current arc is the nearest
approach in color value to daylight of any of the
known illuminants that could be used for motion
picture projection. The light is a pure white of
high intensity. The light of the alternating cur-
rent arc using the modern high-grade projector
carbon approaches that of the direct current arc,
both in color value and intensity. A pure white
light is beyond doubt the proper kind of light to
use for projection, since it brings out the high
lights and shadows and will project upon the
screen a picture that will please the most critical
audience.

Reliability — The arc in the hands of an efficient
operator is a very reliable light source. It is not
easily affected by fluctuations in line voltage and,
therefore, will give an even screen illumination
where other illuminants will fail. Carbons have a
definite length of life and therefore the operator
can guard against the failure of light in the mid-
dle of a reel of film.

Flexibility-,— The carbon arc gives a steady, flex-
ible light, variable at the will of the operator, ac-
cording to the density of the film. No two films
are alike and no two parts of the same film are
of the same density, and, consequently, to give *
true artistic presentation of any picture you must
have a flexible light source.

Steadiness — Both the direct and alternating cur-
rent arcs are giving absolutely steady illumination.
The traveling of the arc and negative shadows
have been eliminated in arc projection.

Below are given the proper carbon combinations
for the different current requirements and also
the standard settings for both direct and alternat-
ing current projection:

Direct Current — Current for 25 to 50 amps. d.c.
use carbons size 54x12 in. cored upper and rV*6
in. metal coated solid lower; for 50 to 65 amps,
d.c. use 54x12 in. cored upper and Jix6 in. metal
coated solid lower; for 65 to 70 amps. d.c. use
J|xl2 in. cored upper and J£x6 in. metal coated
solid lower; for 70 to 85 amps. d.c. use ^jxl2 in.
cored upper and Y& x6 in. metal coated solid lower,
and for 85 to 100 amps. d.c. use 1x12 in. cored
upper and rVx6 in. metal coated cored lower.

Alternating Current — Amperes 40 or less than
60, carbon diameter, jHS-in. combination; 60 or less
than 75, 54-in. combination, and 75 or less than
100, %-\n. combination.

In conclusion, emphasis should be placed upon
the use of proper carbon combinations. The car-
bon manufacturer specifies a definite diameter of
carbon for a definite current requirement, and any
deviation from this will result in poor projection.
If the operator is without positive knowledge of
the amount of power he is using he can obtain
this by means of a voltmeter and ammeter.
Standard instruments for this purpose can gen-
erally be obtained from the local power plants.

REEL and SLIDE

27

SCENARIO — PRODUCTION ~ DISTRIBUTION

FOiOW'S IDEA

TWO eastern film concerns are ready
to offer natural color films to the
advertiser. Both have perfected
their processes independently of each
other. One process is the result of three
years' experiment.

To one not familiar with the production
end of the film business, the importance
of this fact may not be apparent. We
have all seen colored films ; they are com-
mon. But the color heretofore has been
put on with a paint brush, a tedious, costly
and unsatisfactory undertaking. The col-
ors thus applied are not natural as nature
presents them to the eye. They are garish
and unnatural and have no informative
value whatever, though they may be pleas-
ing to the eye. Their quality must fluc-
tuate, depending upon the ability and pa-
tience of the brush wielder. What has

long been sought is a method by which the
natural colors as presented by nature could
be screened. This, even, has been attained,
but the processes have been costly and im-
practical and special equipment has been
necessary in order to run the films — equip-
ment not in the possession of the average
operator.

Undoubtedly natural color films will be
of great value to the producer of dramatic
pictures. But ten times greater value will
be received by the user of educational and
commercial pictures. The advertiser will
be able to present his garments, his autos,
his soap in natural colors ; the educator
will be able to screen flowers and insects,
fish and geological formations just as
nature presents them to the eye.

Many people confuse color films with
films that are toned. A reel can easily be
put through a bath of aniline dye , and
toned any shade desired. But the whole
surface of the picture will simply be one
color. By the new processes, not only col-
ors themselves but shades of colors will
be possible.

ONE of the cleverest pieces of screen
advertising presented in a long
time appeared recently in an issue
of the Bray Pictograph, the magazine on
the screen. It was put on for the Bur-
roughs Adding Machine Company. It ran
about 400 feet. It was entitled, "The Ma-
chine That Thinks." The Bray Studios
treated this subject with great subtlety.
Cartoons were combined with life pictures

most effectively. The subject began with
a funny cartoon of "Mr. Stonehatchet" try-
ing to keep his accounts on blocks of stone
Other primitive methods of calculating
were next introduced and finally the adding
machine was put through its various
stunts. A portrait of Mr. Burroughs, the
inventor of the machine, and an explana-
tion of how he happened to get the idea,
also are included. It makes first-class en-
tertainment, and shows screen advertising
at its best.

A GROWING number of big industrial
organizations are finding the prac-
tice of sending visitors over their
property with guides a nuisance. Several
of them recently have had films made
which serve the same purpose. The Na-
tional Lamp Works at Cleveland has found
this method preferable, especially since
their factories have been doing war work.
The Curtis Publishing Company has a pic-
ture, "How a Magazine Is Made," which
serves admirably in this connection.

BAUMER FILMS, Inc., New York,
have issued a very interesting booklet
describting their facilities for giving
advertiser widespread foreign circulation
on films. The title is, "Put Punch and
Speed Into Your Export Message." Among
the interesting facts noted in this booklet
we find :

Distribution is now offered in the follow-
ing countries :

England, France, Belgium, Switzerland,
Spain, Portugal, Italy, Scandinavia, Hol-
land, Greece, Egypt, India, Burmah, Ceylon,
Straits Settlements Dutch East Indias, Chi-
na, Japan, Australia, New Zeland, South
Africa, Argentine, Uruguay, Paraguay,
Chile, Peru, Bolivia, Evuador, Central
America, Brazil, Trinidad, Mevico, Cuba,
Puetro Rico, Venezula.

"This distribution will be made through
the World Film Corporation and its ac-
credited foreign agents. The facts that the
World Film Corporation is now the dis-
tributor of official Government films and
that the Government is extremely desirous
of broadcasting the American industrial
idea in all foreign countries, indicate an
altogether satisfactory assurance that your
films will be distributed in the best possible
manner.

"We make no charge for distribution
and the only cost involved is that of the
the original negative plus a minimum of
twenty-five duplicates or positive prints. If
you already have negative films and send
them to us for inspection, we will make the
changes necessary and distribute them in
the same way. If you wish distribution in
any particular one of the above countries
we can arrange this to your satisfaction.
We will furnish you with a check-up -for
every theater in which your film has been
shown.

"As in the United States, so in all for-
eign countries, every community, big or
small, has its picture theaters, its large pro-
portion of moving picture devotees.

HOW shall the producer of an indus-
trial film subject make his picture in-
teresting to the average audience
and at the same time get full returns on
his investment in the picture as a medium?

The answer to this question concerns
every maker of subjects in this class. One
of the weakest spots in the motion picture
as an exploitation medium heretofore has
been the unwillingness of the producer to
realize just how much "puff" he can get
away with and yet offer a good film.

A well-known newspaper man was once
asked where and how he managed to find
news. "I know," he replied, "that wher-
ever there are people there is news. So, I
send my reporters to the place where the
most people are found and there he gets
what he is after."

To a marked degree this applies to the

question under discussion here. People
are always interesting— things only seldom
are. Or, things are interesting only in so
far as they concern or have to do with
people.

It is always advisable to somehow get
people into an industrial film in order to
take away from the deadliness of the part
of the picture which shows things.

One of the most successful industrials
ever made depended for its interest largely
upon a dozen closeups of pretty factory
girls. In this film there was ample at-
tention given to the organization and its
property. But the closeups of the pretty
girl workers, always filmed laughing, were
flashed at regular intervals between scenes
depicting the activities of the plant.

Scarcely any industrial subject is of a
kind that does not offer opportunities for
human interest, though they may be mere
flashes. They be irrelevant to the main
idea; but they aid greatly in "getting the
film over." E. T. Clary.

The American Institute of the City of
New York is holding stereopticon lectures
in the Engineering Societies' building, 29
West Thirty-ninth street, Manhattan : Ed-
ward J. Dotterweich, "Oil Industry in
America," January 6; LeRoy Jeffers, "Na-
tional Wonders and Canada," 23 ; Eli Bene-
dict, "Building the Victory Ships," 20;
Frederick S. Webster, "The Marvels of
Animal Camouflage." 27, and Branson M.
Decou, "Canadian Pacific Alps," Feb. 3.

28

REEL and SLIDE

PIII1ll!illllllll!l|[||||||lll!l!|[|lllllllllllllllllilW

Travel, Literary,

Productions Worth While Top«iwdy ■

lllll!llllll!ll!l!!llllll!llllllllll!llllll!llll!!lllll!lllll!lllllll!lllllllllll!llllll>llll!llli

Films for the Family Group

{Reviewed and listed by the National Juve-
nile Motion Picture League of
New York)

FAMILY FILMS

(Recommended for children over 12 years of age,
young people and adults)

The Hope Chest. Reels, 5; producer, Para-
mount; exchange, New Art Film Co.; remarks:
Dorothy Gish. Cut drinking scene in last part.

On Her Account. Reel, 1; producer, Mutual;
exchange, same; remarks: Strand Comedy, Billie
Rhodes. Cut titles, "I must have missed you at
the depot." "She is away nursing a sick friend."
"It is small-pox." Reissue.

INSTRUCTIONAL

Under Four Flags. Reels, 7; Producer, World
Film Corp.; Exchange, Committee on Public In-
formation; remarks: U. S. Government War
Film. Refugees, the conference at Versailles,
embarkation of American troops, Chateau Thierry,
Marshal Haig on British front, with the Italian
forces on the Piave, St. Mihiel, General Persh-
ing and Allied officer. Sixth grade.

The American Red Cross. Reel, 1 ; producer,
Bureau of Pictures, New York City; Exchange,

; remarks: Red Cross work rooms, war

orphans, free dispensary, Bay of Palermo; Italian
orphans, at games and setting-up exercises.

Universal Animated Weekly. Reel, 1; pro-
ducer. Universal; exchange, same; remarks: Vol.
No. 6, issue 55. Troops from transport Levia-
than, wounded soldiers, Henry Davison, American
Red Cross Headquarters in France, Secretary of
Treasury, Horace Brooks Marshall, victorious
troops, tanks, King George and Queen Mary, kite
balloons.

Pines Up and Palms' Down. Reel, 1 ; pro-
ducer, Chester; remarks: Outing Chester, Ever-
glades, otter, alligator, making thatched roof,
pounding corn, upper Quebec, canoeing in the
rapids, moose swimming across lake, camp life,
portage."

Fiji Does Its Bit. Reel, 1; producer, Burton
Holmes; exchange, Paramount; remarks: Fiji
Islands, natives in costume, rubber plantation,
tapping rubber tree, collecting the milk, smoking
the rubber, banana plantation, plowing, a banana
bud, care of young bananas, Sikh plice, inspec-
tion of troops. Fourth grade.

Fire Walkers of Bequa. Reel, 1; producer,
Burton Holmes; exchange, Paramount; remarks:
Bequa Islands, one of group of Fiji Islands,
Meke-Meke dance, war dance, boy warriors, Fiji
fanatics walking on hot stones, feast. Third
grade.

Training for the Movies. Reel, 1 ; producer.
Bray Studios: exchange, Paramount; remarks:
Bray Pictorial, Douglas Fairbanks. Cut episode
entitled "The vanishing skirt." "Taking

chances." Cut cartoon.

The Silent Gun of the Future. 'Reel, 1; pro-
ducer, Bray Studios; exchange, Paramount; re-
marks: Bray Pictorial. Electro-magnetic gun,
electro-magnetic principle demonstrated, Czecho-
slovaks (Siberia). Cut cartoon. Eleventh grade.

A Jungle Joy Ride. Reel, 1; producer, C. E.
Chester; exchange, Mutual; remarks: Chester
Outing No. 13. British Guiana, Indian customs,
Patama, preparing tapioca, casava flap-jacks, par-
rots in jungle, large snake, shooting the rapids,
cataracts. Tumatumari. Cut titles containing
"devilishly, etc.," and about "Wampire." Fourth
grade.

Cannibals. Reels, 5; producer, Martin John-
son; exchange, Mutual; remarks: Cannibal Isles,
Pacific Island, Solomon Isles and New Hebrides.
Start from San Francisco, royal palms, Pango-
Pango, Sydney, Australia, Tulagi police boys act-
ing as guards, police barracks, Mission stations,
Ona-Rah.t war canoes, war dances, Malaita
Islands, Kiki grounds, Kiki bowl, artificial islands,
Langa Langa Lagoon, hospitals, climbing a cocoa-
nut tree, fishing. Cut all close-up views of
nudity in all reels. Cut all scenes of nude girls
dancing. Cut all views of skulls. Sixth grade.

Singapore. Reel, 1 ; producer, Post Travel
Film Company; exchange, Pathe; remarks: Post
Weekly, Travel Series, Singapore. Street scenes,
Malays and Chinese barber shop, trinket making,
popular entertainments, ambulatory restaurants,
stalking big game.

Reshoeing the Army. Reel, 1; producer, Uni-
versal; exchange, same; remarks: Screen Maga-
zine. Mending old shoes for the soldiers. Cut
episode entitled "Self Defense for the Ladies'
Fashions." The evolution of a gun, matchlock,

wheel lock, flint lock, breach loader, present U.
S. Army rifle. Fourth grade.

Bray Pictograph. Reel, 1; producer, Bray
Studios; exchange, Paramount; remarks: Fiith-
fulness of the four-footed, animal cemetery, dogs'
graves, police dogs, New York war service center,
Public Library, tank, canteen, war camp, com-
munity service, thrift stamps, Empy, Sergeant
Ellis, Y. M. C. A., Eagle Hut, a German trick
that failed to fool the Allies. Third grade.

Bray Pictograph. Reel, 1 ; producer, Bray
Studios; exchange, Paramount; remarks: Indus-
tries of the West Indies, St. Thomas, St. John,
Virgin Islands, manufacture of bay rum, the sec-
ond line of defense, Y. M. C. A. Hostess House,
nursery, cafeteria, library. Omit cartoon. Fourth
grade.

Official War Review. Reel, 1, producer, Com-
mittee on Public Information; exchange, Pathe;
remarks: Passing of Prussianism, Vladivostock,
warehouses, Com. Frazier of Red Cross, German
prisoners, American Consul Cald-vell, Major-
General Graves, Col. Batinka of Russia, Chief of
Justice and Supreme Court of Siberia, Russian
refugees, American soldiers.

Universal Current Events. Vol. 1, Issue 85.
Reel, 1; producer, Universal; exchange, Universal;
remarks: Secretary Baker, Red Cross drive, Ft.
Slocum, trophies of the war in Soudan, with the
Yanks in France, gas masks, pigeons, military
cross bestowed by King George, cartoon (Christ-
mas Spirits).

Hearst Nezvs. Reel, 1; producer, Universal;
exchange, Universal; remarks: Ready for the
Armada, U. S. warships in the Hudson, facing
the Bolsheviki at Vladivostok, President Wilson
on the George Washington, U. S. destroyer,
President lands at Brest in France, General
Pershing, demobilization, cartoon (The Un-
crowned King).

JUVENILE FILMS
(Recommended for children under- 12 years of

age)
The Charge of the Light Brigade. Reel, 1;
producer, Edison; exchange, Beseler; remarks:
Tennyson's poem. Reissue.

Uncle Tom's Cabin. Reels, 3; producer, Vita-
graph; exchange, Beseler; remarks: Shorten
death scene of little Eva. Omit last reel.

Selected Pictures

{Reviewed for Reel and Slide Magazine
by the National Board of Review
for one month, to Janu-
ary 24, 1919)
ENTERTAINMENT

The Romance of Happy Valley. Five reels;
Famous Players-Lasky : Paramount (Griffith).
Stars, L. Gish and R. Harron. Story of rural
life in Ohio. A picture full of reality, showing
the usual but unnoticed commonsense drama and
romance of plain people in a characteristic neigh-
borhood.

Venus in the East. Five reels; Famous Play-
ers-Lasky. Star, Bryant Washburn. From the
Saturday Evening Post serial, by Wallace Irwin.
Story of a commonsense Colorado mining expert
who refused to be overcome by the glitter of so-
ciety in New York.

The Secret Garden. Five reels; Famous Play-
ers-Lasky: Paramount. Star, Lila Lee. From
Frances Hodgson Burnett's bewitching story of
three English children who are transformed by
growing things and outdoor life.

The Dub. Five reels; Famous Players-Lasky:
Paramount. Star, Wallace Reid. There is plenty
of comedy and struggle in this well-acted busi-
ness comedy drama hung on a story of financial
needs.

The Bondage of Barbara. Six reels; Goldwyn.
Star, Mae Marsh. A romance.

Why Germany Must Pay. Five reels; Metro.
All-star. An Alsatian war story dealing with
French martyrdom, depicting home life and war
conditions with vividness and detail.

The Spender. Five reels; Metro; star, Bert
Lytell. From a Saturday Evening Post story.
A fine account of the transformation of a crabbed
business man, by his nephew and others, into a
man of wise generosity.

The Goddess of Lost Lake. Five reels; Pathe-
Hodkinson; star. Louise Glaum. A romance set
in the region of western mining activity.

Cheating Cheaters. Five reels; Select; star,
Clara K. Young. After the play by the same
name. Full of startling and unexpected situations,
involving two groups of society imposters. The
element of suspense is well maintained.

The Cambric Mask. Five reels; Vitagraph; star,
Alice Joyce. A southern tale of a land swindle
and the Ku-Klux, well done.

The Adventure Shop. Five reels; Vitagraph;
star, Corinne Griffith. A melodrama with a well
staged, novel plot, depicting the exciting situation
of a society girl and a man who wish adventure.

Shocks of Doom. Two reels; Vitagraph. O.
Henry New York romance.

INSTRUCTIONAL

Vacation Land. Reel, 1; Producer, Chester;
Exchange, Mutual; remarks: Outing Chester No.
20. Colorado, the heart of the Rockies, motor-
ing through the mountains, Devil's Golf Ball, the
Roof of the World, canyons, waterfalls, trout fish-
ing, Tear Drops of the Gods, nature's mirror.
Sixth grade.

Turning Kansas Upside Down. Reel, 1; Pro-
ducer, Bray Studios; Exchange, Paramount; re-
marks: Coal mining with steam shovels, loading
the coal, the Dead City of the Caribbean. St.
Pierre, Mt. Pelee, volcanic eruption, place where
Columbus first landed, shore drive, old market.
Cartoon.

Meeting the World's Demand for Shipping
Packages. Reel, 1; Producer, Bray Studios; Ex-
change, Paramount; remarks: Felling trees, saw-
ing logs, making barrel heads, "blanks," baling
the heads, making staves, softening the bolts, mak-
ing hoops, barrels filled with food and sent across
the sea. Cartoon. Fourth grade.

The Gorge of Pagsanjan. Reel, 1 ; Producer,
Burton Holmes; Exchange, Paramount; remarks:
Lake Lagumo, City of Lotus, Pak-San-Han, floats
made from cocoa shells, shooting the rapids, Pag-
sanjan waterfalls. Fourth grade.

TRAVEL AND SCENIC

Mutual: Rothacker-Outdoor. One reel each.
Vacation Land (Colorado and the Rockies), The
South Sea Islands, Alaskan Lakes.

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature :

Name of picture-
Producer.

Exchange-

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed _

Date-

Address..

REEL and SLIDE

29

Plinillilll!ll!ll!!!llll!lllll!llilll!llllllllil!lll!!!ll!!llllllillli

I Where to Rent the Films I

!llllllllll!lllllllllilllliiiiiillllllll]|lill!lllil!illl!l!i!]|||lilH

By referring to the directory printed below, readers may easily locate the nearest
exchange or agency of the various film companies whose productions are reviewed
regularly in the "Films Worth While" department of REEL and SLIDE. Addi-
tional lists will be printed in the March issue. Keep this directory as your guide

Goldwyn Exchanges

(Copies of all productions released by

Goldwyn may be rented at any of the

following exchanges.)

Atlanta, Ga.. 75 Walton street; Boston, Mass.,
40-44 Piedmont street; Buffalo, N. Y., 200 Pearl
street; Chicago, 111., 207 South Wabash avenue;
Cincinnati, Ohio, 217 East Fifth street; Cleveland,
Ohio, 403 Standard Theatre Bldg.; Dallas, Tex.,
1922 \ Main street; Denver, Colo., 1440 Welton
street; Detroit, Mich., Film Exchange Bldg.; Kan-
sas City, Mo., 1120 Walnut street; Los Angeles,
Cal., 912 South Olive street; Minneapolis, Minn.,
16 N. Fourth street; New York City, 509 Fifth
avenue; Philadelphia, Pa., Cor. Thirteenth and
Vine streets; Pittsburgh. Pa., 1201 Liberty ave-
nue; San Francisco, Cal., 985 Market street; St.
Louis, Mo., 3312 Lindell boulevard; Seattle,
Wash., 201S Third avenue; Washington, D. C,
714 Eleventh street, N. W. ; New Orleans, La.,
714 Poydras street.

Gaumont Exchanges

(Copies of all productions released by the

Gaumont Company may be rented at

any of the following exchanges.)

New England States — Gordon-Mayer Film Corp.,
35 Piedmont street, Boston, Mass. New York
State (exclusive of Westchester and Rockland
counties, Long Island and northern New Jersey)
— Doo-Lee Film Co., Inc., 445 S. Warren street,
Syracuse, N. Y. Eastern Pennsylvania and
southern New Jersey — Electric Theatre Supply
Co., Thirteenth and Vine streets, Philadelphia,
Pa. Western Pennsylvania and West Virginia —
First National Exhibitors' Ex., 300 Westinghouse
Bldg., Pittsburgh, Pa. Missouri and Portion of
Illinois — W. B. Towne Photoplay Co., 3431 Olive
street, St. Louis, Mo. Delaware, Maryland, Vir-
ginia and District of Columbia — -Super Film At-
tractions, Inc., 1209 East street, N. W., Wash-
ington, D. C. North Carolina — Eltabran Film
Co., Charlotte, N. C. South Carolina, Georgia,
Florida, Tennessee- and Alabama (north of and
including Montgomery) — Savini Films, Inc., 63
Walton street, Atlanta, Ga. Louisiana, Missis-
sippi and Alabama (south of Montgomery) —
Pearce Films, 608 Canal street, New Orleans.
Kansas— W. B. Towne Photoplay Co., 921 Wal-
nut street, Kansas City, Mo. Michigan — Metro-
politan Co., 23 Elizabeth street., E. Detroit, Mich.
California. Arizona and Nevada — All Star Fea-
tures Distributors, Los Angeles and San Fran- '
cisco, Cal. Colorado, Wyoming, Utah and South-
ern Idaho — First National Exhibitors' Ex., 1744
Curtis street, Denver, Colo. Oregon, Washing-
ton, Northern Idaho and Montana — Northwest-
ern Consolidated Film Corp., 2016 Third avenue,
Seattle, Wash. Minnesota, Northern Wisconsin,
North and South Dakota and Iowa — Associated
Theaters, Film Exchange Bldg., Minneapolis,
Minn. Ohio (north of and including Mercer,
Shelby, Logan, Union, Delaware, Licking, Mus-
kingum, Guernsey and Belmont counties) — The
Superior Service Co., 310 Sloan Bldg., Cleve-
land, 0. Indiana (except counties bordering
Lake) and Portion Southern Illinois — Doll-Van
Film Corporation, Merchants Bank Bldg., In-
dianapolis.

Triangle Exchanges

(Copies of all productions released by Tri-
angle Film Corporation may be rented
at any of the following ex-
changes.)

Atlanta, Ga. — Southern Triangle Pictures Co.,
51 Luckie street. Boston. Mass. — Triangle Dis-
tributing Corporation, 48-50 Melrose street. Buf-
falo, N. Y. — Triangle Distributing Corporation,
86 Exchange street. Chicago, 111. — Triangle Dis-
tributing Corporation, 5 So. Wabash avenue.
Cincinnati, Ohio — Triangle Distributing Corpora-
tion, 215 E. Fifth street. Cleveland, Ohio —
Triangle Distributing Corporation, 504 Sloan

Bldg. Dallas, Tex. — Southern Triangle Pictures
Co., 1814 Commerce street. Denver, Colo. — Tri-
angle Distributing Corporation, 1435 Champa
street. Detroit, Mich. — Triangle Distributing
Corporation, 55 East Elizabeth street. Kansas
City, Mo. — Southern Triangle Pictures Co., 22d
and Grand avenue. Los Angeles, Cal. — Western
Triangle Distributing Corporation, 643 S. Olive
street. Minneapolis, Minn. — Triangle Distribut-
ing Corporation, 16-18 N. Fourth street. New
Haven, Conn. — Triangle Distributing Corporation,
130 Meadow street. New Orleans, La. — Southern
Triangle Pictures Co., 340 Carondelet street.
Omaha, Neb. — Southern Triangle Pictures Co.,
Thirteenth and Harney streets. Philadelphia, Pa.
— Triangle Distributing Corporation, 1227 Vine
street. Pittsburgh, Pa. — Triangle Distributing
Corporation, 414 Penn avenue. St. Louis, Mo. — ■
Southern Triangle Pictures Co., 3320 Lindell
boulevard. Salt Lake City, Utah — Western Tri-
angle Distributing Corporation, 58 Exchange
Place. San Francisco, Cal.- — Western Triangle
Distributing Corporation, 111 Golden Gate ave-
nue. Seattle, Wash. — Triangle Distributing Cor-
poration, 2010 Third avenue. Washington, D. C.
— Triangle Distributing Corporation, 712 Thir-
teenth street, N. W. _ Milwaukee, Wis. — Triangle
Distributing Corporation, 172 Toy Bldg., Second
street.

New Orleans, La. — 814 Perdido St.

Dallas, Texas. — 1902 Commerce St.

Salt Lake City, Utah. — 133 E. Second So. St.

Denver, Colo.— 1747 Welton St.

San Francisco, Cal. — 645 Pacific Bldg.

Los Angeles, Cal. — Marsh-Strong Bldg.

Seattle, Wash.— 2017-19 Third Ave.

Portland, Ore. — Ninth and Burnside Sts.

Select Exchanges

(Copies of all productions released by Tri-
angle Corporation may be rented at
any of the following exchanges.)

New York — Select Pictures Corporation, 729
Seventh _ avenue. Philadelphia — Select Pictures
Corporation, 1335 Vine street. Boston — Select
Pictures Corporation, 69 Church street. Buffalo
— Select Pictures Corporation, 176 Franklin
street. Washington — Select Pictures Corporation,
525 Thirteenth street. N. W. Pittsburgh — Select
Pictures Corporation, 1201 Liberty avenue. Cleve-
land— Select Pictures Corporation, 306 Sloan
Bldg., 815 Prospect avenue. Cincinnati — Select
Pictures Corporation, 402 Strand Theatre Bldg.,
533 Walnut street. Detroit — Select Pictures Cor-
poration, Joseph Mack Bldg., 63 E. Elizabeth
street. Chicago — Select Pictures Corporation, 220
S. State street. St. Louis — Select Pictures Cor-
poration, 3313 Olive street. Omaha — Select Pic-
tures Corporation, 1512 Howard street. Kansas
City — Select Pictures Corporation, 920 Main
street Minneapolis — Select Pictures Corporation,
Film Exchange Bldg., 16 N. Fourth street. At-
lanta— Select Pictures Corporation, Hirsch Bldg.,
148 Mariette street. New Orleans — Select Pic-
tures Corporation. 718 Poydras street. Dallas —
Select Pictures Corporation, 1917 Main street
Denver — Select Pictures Corporation, 1541 Welton
street. Los Angeles — Select Pictures Corporation,
736 S. Olive street. San Francisco — Select Pic-
tures Corporation. 985 Market street. Seattle — -
Select Pictures Corporation, 308 Virginia street.

Paramount Exchanges

(Copies of any production released through

Paramount may be rented at any of the

following exchanges)

Boston, Mass. — 8 Shawmut St.

Portland, Me. — 85 Market St.

New Haven, Conn. — 132 Meadow St.

New York, N. Y. — 729 Seventh Ave.

Buffalo, N. Y. — 145 Franklin.

Philadelphia, Pa. — 1219 Vine St.

Washington, D. C— 421 Tenth St., N. W.

Pittsburgh, Pa. — Twelfth St. and Penn 'Ave.

Cincinnati, O.— 107 West Third St.

Detroit, Mich. — 63 Elizabeth St.

Cleveland, O. — 811 Prospect Ave.

Chicago, 111.— 845 S. Wabash Ave.

Minneapolis, Minn. — Produce Ex. Bldg.

Milwaukee, Wis. — 504 Toy Bldg.

Kansas Citv, Mo. — 2024 Broadway.

St. Louis, Mo. — 3929 Olive St.

Des Moines, Iowa — 415 W. Eighth St.

Omaha, Neb. — 208 S. Thirteenth St.

Atlanta, Ga. — 51 Luckie St.

Metro Exchanges

(Copies of all productions released through

Metro may be rented at any of the

following exchanges)

Atlanta, Ga. — 146 Marietta St.

Boston, Mass. — 60 Church St.

Buffalo, N. Y.— 387 Main St

Chicago, 111. — 5 S. Wabash Ave.

Cincinnati, O. — Seventh and Main Sts.

Cleveland, O. — 404 Sincere Bldg.

Dallas, Texas — 1905 Commerce St.

Denver, Colo. — -1721 California St.

Detroit, Mich. — 51 Elizabeth St., E.

Kansas City, Mo. — 928 Main St.

Los Angeles, Cal. — 820 S. Olive St.

Milwaukee, Wis. — Toy Building.

Minneapolis, Minn. — Produce Exchange.

New York, N. Y. — 729 Seventh Ave.

New Orleans, La.— 712 Poydras St.

Oklahoma City, Okla. — 112 S. Hudson St.

Omaha, Neb. — 211 S. Thirteenth St.

Philadelphia, Pa. — 130 Vine St.

Pittsburgh, Pa. — 938 Penn Ave.

Salt Lake City, Utah. — 14 Post Office Place.

San Francisco, Cal. — 55 Jones St.

Seattle, Wash.-— 2062 Third Ave.

Washington, D. C— 712 Thirteenth St., N. W.

St. Louis, Mo.— 3618 Olive St.

Toronto, Ont — 21 Adelaide St

Atlas Educational

The Atlas Educational Film Company,
63 East Adams street, Chicago, III.; has
an extensive library of instructional films,
including literary, industrial, comedy, scenic,
Biblical scientific, fairy tales, etc. The At-
las films may be rented by communicating
directly with the Atlas Company at the
above address.

Pastors Make Picture Plans

Evanston (111.) pastors have decided
that a substitute must be found in that
place for commercialized movies, which
were voted down by the Evanston City
Council some time ago.

"We decided positively something must be
done," one of the local pastors said, "but
just what is still open for debate. We con-
sidered the proposition of renting one of
the moving-picture houses and putting on
an afternoon program, at which a few
movie reels might be shown interspersed
with readings and music and perhaps an
evangelistic address.

"We are keeping in mind not those who
go to church and desire one more service
to attend, but those who do not go to
church and to whom the commercialized
movie appeals. We would be glad to co-
operate with any organizations like the
Woman's Club or any fraternal club in
putting on the new program. We will
meet frequently until a decision is reached."

30

REEL and SLIDE

| Slides

M Questions on Lantern Slide Sub-

H jects will be answered by mail if

| stamped envelope is enclosed in

H addressing this department.

Too few of our amateur photographers have
learned to make use of the stereopticon. The
pleasure in taking and developing pictures in-
creases rapidly as the amateur progresses in his
chosen hobby. But only a small percentage of
"kodakers" have taken up the lantern slide._ It
is not necessary that they make their own slides,
but the true pictorial value of many negatives
are never fully realized until they are made the
subject of projection.

Mr. Henry R. Bates, of Richmond, Va., writes
this department as follows: "A copy of Reel and
Slide awakened in our camera club an intense
interest in the lantern slide. _ We have had sev-
eral sets made from our choice scenic negatives
and find the screen method of examination su-
perior to any other. We are able collectively to
view, at their best, the entries of our members
and form judgments more rapidly than by pass-
ing prints around or placing them on the wall.
No camera club should be without a stereopticon.
It is true that few amateurs will take the trouble
to make their own slides; but a good slide house
can be depended upon to produce results satis-
factory in every way.

"Personally, I secured extra quality slides by
making an agreement with the slide man whereby
he got full credit for the slide and this brought
him some valuable advertising."
* * #

There has been a feeling among slide makers
in general of late that fewer individual sets and
better quality are the need of the day. Competi-
tion has put the various slide houses to great
expense in securing timely screen material with
the idea of "scooping" each other. This is no-
tably true of war subjects. Big prices have been
paid for photographs by_ Chicago and New York
slide makers, the material selected being chosen
for its timely value rather .than for its permanent
or ethical quality. The result is that only a small

part of this material will be of service after peace
actually arrives and general interest in war sub-
jects subsides, as it must.

The war has brought lantern slides into many
churches and other institutions where they never
were shown before, and it is undoubtedly due to
the wideawakeness of the slide men that this is
the case. It is reasonable to suppose that these
institutions, once having adopted the screen, will
continue its use. To that degree, the many dol-
lars invested in sets that must have a short earn-
ing period are not lost. One of the big problems
of the slide house has been to know what the
people want in advance of their asking for it.
The slide man has taken many chances — that is,
the renting houses who depend upon rentals for
the bulk of their revenue. Naturally, over a
period of years^ the_ law of averages gives the
slide man an intelligent basis upon which to
stock up. But, of necessity, he must carry con-
siderable dead weight on his shelves at all times.

On the other hand, one" of the outstanding
features of the lantern slide industry today is
this: It is an easy matter for the instructor to
put his hand on what he wants and to get it
when he wants it. In this way, the slide business
is far ahead of the educational film business.
Some day the educational film industry must
take the educational slide business for its model
in so far as service is concerned. The slide men
can teach the film men a great deal.

* * *

B. J. H. writes as follows: "A few years ago
I saw a most unusual set of dog slides. They
were hand colored and, from a photographic
standpoint, most artistic. I have often wondered
who owned them. Can you tell me?"

Answer: Maybe some reader can help B. J. H.

out?

* * *

Most slide houses are now charging by the
slide instead of_ by the set. One leading firm,
however, maintains its price per set. In justice
to both slide user and slide maker, the charge
based on the slide seems more equitable. The
owner realizes revenue on his actual investment —
the user pays for exactly what he gets.

* * *

The writer recently saw an interesting exhi-
bition in a private home. A beautiful woodland
scene, near by, had been photographed in winter
with several inches of snow on the ground. It
was again pictured in the spring, again in the
summer and in the autumn. Slides were made
up, hand colored of each season's view. These
slides were dissolved, one into the other, on the
screen. _ As all were taken from precisely the
same pointy of vantage, the effect was striking;
the comparisons were most interesting.

?— ASK US—?

L. J. MacArthur of St. Louis, Mo., asks: How
many systems of showing color films are there?
We can best reply to this by quoting from an
address made recently before the Society of Mo-
tion Picture Engineers:

"Probably very little work has been done
abroad during the past few years with color
cinematography. In the United States several
groups are busy with the problem and some have
reached the market or have given public showings,
showings.

"Kinemacolor gave up its wheel screen show-
ings and devoted itself to perfecting the Fox
process.

"Technicolor two-color taking process. Camera
records two color value records of each exposure,
simultaneously, through one lens not adjacent.
Rapid movement resulting in fringing is therefore
eliminated. Public showings were on a special
type of projector which superimposes two images
on the curtain at one time. This process appears
to be technically correct, but is not adapted to
standard projection in its present form.

"Cinechrome two-color taking, two adjacent
images being recorded at each exposure. Pro-
jection by means of a special projector superim-
posing two images on the curtain at one time,
eliminating fringing and pulsation. Very much
the same as the technicolor process.

"Douglass two-color taking records being made
singly in succession and projected in that way
at high speed. Does not use color wheel, but
dyes,_ the red positive record red and the green-blue
positive record green. Public showings in New
York did not indicate any improvements over
similar showing before its advent.

"Kesda. Working on a method for producing
a film that projects at sixteen pictures a second
— standard.

"Prisma. Double complementary pairs of
images used in taking. One pair records the red-
orange and blue-green values, the second pair
records the orange and blue values. Their new

IIIIIIIIIIIIIIIIlP

positions project at 16 pictures a second — standard.
"In addition to the above, the Eastman Com-
pany possesses the Chronochrome process of Gau-
mont, using three colors in taking and projecting.
Members of the Eastman staff have also developed
a commercial process, in which double coated
positive stock is used and the dyeing applied by
the Capstaff process."

Is there a small projector on the market that
takes more than one reel of film at a time? H.
G. F., Portland.

Answer: We presume you mean more than
one thousand foot reel. If so, no.

* * *

Where is the Movee Camera made? H. G
Orcutt.

Answer: Address the Movee Company, Scho-
field Bldg., Cleveland, O.

* # *

What is the address of the National Board of
Review? K.

Answer: 70 Fifth avenue, New York City.

* * *

Which company has produced Alcott's "Little
Women?" E. G. H.

Answer: The newest and most finished version
is that just announced by Famous Players Lasky,
distributed through Paramount Exchanges. (It
is referred to elsewhere in this_ issue.) No. Your
school could scarcely rent this film for a while
yet. It will have a theater run in Des Moines.
Watch for announcement in your local papers.

* # *

Does the Methodist Church, _ as an institution,
approve of the use of films in religious teach-
ing? Hartman.

Answer: We do not know that the church
body has gone on record to this effect. We do
know that many individual Methodist churches
use films regularly and their leaders are readers
of Reel and Slide. Usually the decision lies
with the individual minister and his congregation.

A most interesting list of slide subjects is of-
fered by the Riley Optical Instrument Company
of New York in their "The Great European
War" series, a copy of which has reached this
department. The divisions allow a wide range
for the lecturer. Mobilization, views in countries
affected, miscellaneous war views and people and
places of note connected with the war, are among
the well assorted classifications. This company
also lists featured subjects classified by national-
ity, which should be of special interest just now,
including portraits of many notables who are cer-
tain to appear prominently in the peace confer-
ences.

* * *

This reminds us that the lecturer will find
portraits of notables and Versailles of great value
once the peace conferences are under way. Why
wouldn't a carefully prepared interpretation of
the events at the conference, illustrated with suit-
able slides, be just the thing this spring? Many
churches and schools will find a wealth of ma-
terial therein. The daily papers will furnish a
keynote for these lectures, which should be worked
into a series and classified. There could be a
lecture with pictures on the personalities, another
on the peace conference scenes and one on former
treaties of peace, especially that of 1871; an in-
teresting pictorial parallel is easily possible and
the catalog of any important slide firm will as-
sure adequate pictorial representation.

* * *

Stereopticon slides on Russia are in great de-
mand. The world is trying to understand Russia.
There is much public interest evinced in the
Russian situation now that the big war drama
has come to a close in Europe. Fortunately,
there are many fine views of Russian cities and
the Russian people easily available. Perhaps no
country in the world, before the war, offered
more interesting and varied subjects for screen
visualization, and Russian subjects have always
been popular with young and old.

We pick at random from a Russian catalog
issued by a leading slide house, to show the
wide variety of Russian subjects:

Helsingfors — Harbor and cathedral.

Natives of North Russia.

Riga — The quay.

Riga — Kalkstrasse.

A Russian droskie.

A droskie driver.

Peasants at the well.

A village street.

Natives of the Baltic provinces.

House of a well-to-do peasant.

Haymaking.

A bride and bridegroom.

Offering gifts to bride.

Lutheran church — Baltic provinces.

Village choir.

Village Sunday-school.

Village schoolmaster and pupils.

St. Petersburg.

A lady of St. Petersburg.

Suburban house in winter.

Boys in winter clothing.

Peasant boys on sleigh.

A three-horse passenger sleigh.

Moscow — General view.

Moscow — A modern residence.

J. S. B.

Reel and Slide will welcome contributions
from its readers on any historical matter having
to do with the development of the stereopticon
and lantern slide art. The early beginnings of
the industry in the United States are of special
interest in this connection. Address communica-
tions to John S. Bird, care of this magazine.

J. S. B.

* # *

The writer was privileged to examine some
very unusual slides made by the Scott & Van
Altena Company of . New York recently. These
people make a specialty of coloring and their work
is truly representative of the best in that art.
A series of travel slides were truly _ remarkable
in their natural shadings, especially in the geo-
logical specimens. Mr. Scott, who has enjoyed
many years of experience in this field, owns a
collection of negatives which are exceedingly in-
teresting.

"It is only necessary to follow nature in col-
oring," said Mr. Scott," and this, of course, re-
quires study and time. That is why a cheap
slide is of little use to the educator. A great
deal of restraint is necessary in this work. The
colorist is so apt to go too far."

Mr. Scott has just completed some important
orders for the New York State University, Visual
Instruction Department.

# * *

One of the most interesting slide lectures is
that now in use by the Congregational Churches
of America. The lecture illustrates over 100
years of work of the American Board of Foreign
Missions. The institutions and the methods used
by this organization, ministering to 75,000,000
people in foreign lands, are featured in the sets
used in connection with the lecture.

Recently this lecture was given in the Olivet
Church, Bridgeport, Conn., with great success.
In this kind of work the stereopticon is supreme.

MAGAZINE

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

FEBRUARY, 1919

No. 2

III

Motion Pictures

The New Text Book

Power's Gamer agraph

The Expert Teacher

Through visualization, subjects are im-
pressed on the memory. Through the
medium of the pioneer projector of the
industry

Power's
Cameragraph

every phase of a subject is so clearly
delineated on the screen that the eye
sees all details of the film.

It Puts the Picture
On the Screen

Pioneers of
Projection

INCORPORATED

90 Gold Street
New York, N. Y.

m

NICHOLAS POWER COMPANY I

HI

31

32

REEL and SLIDE

World Film Exchanges To
Book U. S. A. Series

WORLD FILM CO. exchanges are
the distributing agents for the
United States Government U. S.
A. Series, of two reels each, one release
ever}- two weeks, covering the various
phases of the war. Institutions wishing to
secure copies of these pictures should get
in touch with the nearest World exchange.

The pictures released to date are as
follows :

1 — "If Your Soldier's Hit" ; this picture
shows the remarkable efficiency of the
Medical Detachment and iField Hospital
Corps, who rescue the wounded man from
the place where he falls, rush him to the
dressing station, then to the Field Hospital
and finally to a Base Hospital where" his
recuperation is assured.

2 — "Wings of Victory" ; this is the full
story of the air program of the United
States and of America's achievements in
building planes and training aviators for
the gigantic effort of defeating the Huns;
the story of motor, plane and coming ace
and how the three were aligned that Amer-
ica might fill the skies of France with
swift fighters.

3 — "Making the Nation Fit" ; a picture
of striking interest showing how America
met the difficult problem of rendering mil-
lions of men of sedentary occupations into
physical fitness for the labor of war. Wal-
ter Camp, Director of Physical Training
in the Navy, solved the problem and in
this picture tells, not only how the Army
and Navy were made fit, but also how
every man and woman can readily attain
physical fitness.

4 — "Horses of War" ; a picture showing
how the horse still holds his place of honor
on the field of battle.. The vivid, sweep-
ing, irresistible story of the horses of the
cavalry and 'artillery, which, in spite of
motor trucks, tractors and tanks, must still
be relied upon to help win the day.

5 — "The Bath of Bullets" ; this picture
shows in a striking way the sweeping fire
that precedes the modern soldier in his
advance. The Lewis Gun, the Browning
and the French Chauchet are shown in all
their destructive wonder.

6 — "The Storm of Steel" ; in this picture
the Ordnance Department takes the Na-
tion into its confidence and shows the in-
side of the great establishments that made
$12,000,000,000 worth of guns and muni-
tions with which to crush Prussianism out
of the world.

The Duhem Motion Picture Mfg. Co. of
San Francisco is making a number of addi-
tions to its plant in the way of machinery
for laboratorv work.

Others say they make and
color the best slide pos-
sible.

We say the same and a
little bit more — penny
for penny we give the
best colored slide.

Scott & Van Altena

6 East 39th Street
NEW YORK CITY

Educational Announces
Bruce Features

ANNOUNCEMENT is made of the re-
leases of the new Robert C. Bruce
scenics for the winter and early
spring. Of the new crop, the Educational
Films Corporation has already released
"The Tides of Yesterday," " 'Tis Tough to
Be Tender," "Tales of the Tall Timber"
and "A Wee Bit Odd."

The next Bruce offering is called "The
Wanderer and the Whoozitt." After it
will come "The River Gray and the River
Green," "The Restless Three." "Sundown,"
"Separate Trails," "Frozen Thrills," "The
Lonesome Pup," "Scenic Succotash," "The
Wolf of the Tetons," "Nature — Rest and
Motion," "Horizon Hunters," "The High
Horse," "The Pale Pack Train," "Nature
— Hot and Cold," "Men Met in the Moun-
tains" and "Before Breakfast." Dane and
Buddy, the canine heroes of "The Wan-
derer and the Whoozitt," traveled 3,000
miles to be filmed in one of the pictures.
Their winter home is Portland, Ore.,
whence they were summoned by telegram
to the kennel owner to make the next stand
of Jackson's Hole, Wyoming. They rode
1,500 miles in express car, met their mas-
ter at the station, worked on location, and
then returned with Bruce on the west-
bound train to the Coast.

Harry Levey, manager of the Industrial
Department of Universal Film Manufac-
turing Company, showed the labor picture
and patriotic film, "Keep the Home Fires
Burning," to the War Industries Board
in convention at Atlantic Citv recentlv.

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS IT"
146 W. 45th St. Bryant 2717 New York

Expert Advice

Expert experienced in all branches of
moving picture production and screen
advertising will give advice and time
on installation of laboratory for large
industrial firms, desiring to make their
own moving pictures.

Efficiency and Effectiveness Guaranteed

for Minimum Investment

Interview Asked

Address, A-19, REELandSLIDE MAGAZINE

ANY SUBJECT

needed by the pedagogue or lecturer
who demands high technical accu-
racy and photographic quality can
be supplied by this stereopticon
library. Our standards are recog-
nized by the leading teachers and
educational institutions as the
highest.

We also produce slides
from original copy, to
your order. Write to
us today.

THE BESELER LANTERN SLIDE CO.

132 East 23rd St. New York

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES,

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTION
PICTURE EQUIPMENT

With our ACME PORT-
ABLE PROJECTOR you
can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
Institutions. Price $180
complete with domestio
equipment; $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT

Where current cannot be
obtained use our electrio
plants.

$300 up.

For big professional pro-
jection in permanent, loca-
tion we recommend our

POWERS CAMERAGRA'H .

Prices upon request

HALLBERG MOTOR GEN-
ERATOR SINGLE AND
TWIN UNIT

for one or two arcs, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save moneyl

UNITED THEATRE EQUIPMENT CORP.

Executive Offices
1602 Broadway New York City

H. T. Edwards,
President

Offices in All Large Cities

J. H. HALLBERG,

Vice-President.

REEL and SLIDE 33

Graphic Films

100% Efficiency Advertising

Produced by the

Originators of Animated Cartoon

Advertising

OUR SCENARIO DEPARTMENT.

conducted by the best art and advertising
ability procurable, is prepared at all times
to submit scenarios for snappy, entertaining
films that carry with them a direct appeal
and have a selling power which no other
advertising medium can obtain. To those
desiring to investigate this field of adver-
tising the above service is rendered with-
out cost.

Write Us for Details and Plan of Distribution

CAMEL FILM COMPANY

950-54 Edgecomb Place
Chicago

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

34

REEL and SLIDE

Simplex Embodies Many New Ideas

ONE of the standard commercial mo-
tion-picture projectors that has re-
ceived considerable attention from
those in the educational field is the Sim-
plex Projector, manufactured by the Pre-
cision Machine Company, 317 East 34th
Street, New York City. This machine,
owing to its many features, makes a spe-
cial appeal to the educator. And this
brings up a very interesting question which
is one that is receiving much attention in
the educational press. With the commer-
cial projector, there is no limit to the sub-
jects to be used thereon.

A commercial projector, in order to
stand up under all conditions, must possess
various qualities which can not all be in-
cluded in the necessarily limited confines
of a small machine. The Simplex, how-
ever, is everything which the name implies.
The designers of this machine, Mr. Edwin
S. Porter, who, by the way, was one of
the first directors and organizers of the
Famous Players Film Company, and the
late Francis B. Cannock, are two practical
men, they having in 1897 had charge of the
projection at the old Eden Musee in New
York City.

At that time, the original lines of the
present Simplex were laid and step by step
the various features were evolved, such as
fire hazard eliminators, film safety guards
and the simplifying of electrical and mech-
anical parts. When the first Simplex was
placed upon the market there were no less
than three standard projectors enjoying
popularity. None of them, however, had
employed the improvements contained in
the Simplex.

Simplex Recognized as Safe

Today the Simplex machine is recognized
by the various Government officials, fire
underwriters, local boards of examiners
and fire chiefs as being as nearly fireproof
as any commercial projector can possibly
be. This, however, is only one of the feat-
ures that makes it adaptable for school
room use, although the importance of this
feature should not be discounted when the
type of school room audiences is taken into
consideration.

The Simplex machine is thoroughly en-
closed, no portion of the film, with the ex-
ception of that being displayed on the
screen, can at any time come in contact
with the light rays while the machine is
being operated. In March, 1915, the United
States Government War Department ap-
pointed a special Board of Experts to pass
upon the merits of the various projectors
then on the market, these tests being in-
stituted in order to comply with the articles
of an award for sixty-six machines to be

Home of the Precision Company

used by the chaplains of the various United
States army posts throughout the world,
and after exhaustive scientific and instru-
ment tests made by these experts, the
award was given to Simplex.

The highest awards were given to the
Simplex at the Panama-Pacific Interna-
(Continued on page 35)

RILEY'S SLIDES

are good slides, and the prices are

reasonable.

We carry a stock of 35,000 available

for rental. Send for our Catalogue

"W" giving full particulars.

We are equipped to make any kind

of a slide; we do work for Columbia

University, Metropolitan Museum

of Art, N. Y. City, etc., etc., etc.

Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)
150 Fifth Avenue, New York, N. Y.

Lantern Slide
Cases

We manufacture 16 styles of
cases for Lantern Slides. From
stock boxes to shipping cases
carried in stock. Special slide
boxes to order. Jobbers and
large users supplied only.

Send for Catalogue

Keene Sample Case Co.

(Not Inc.) '

302 W. Lake St.

CHICAGO

ou

Be Interested in
the Use of Motion
Pictures to Teach
People to Desire
Your Products?

The motion picture ad-
vertising of our clients
— manufacturers like B.
F. Goodrich Rubber
Company, Willys-
Overland, Inc. — is
winning success because
it correctly appeals to
the human mind and
is properly presented
to the attention of the
people each manufac-
turer wishes to interest.
It is getting results at
low cost.

M'ake Tour Problem Ours

Bosworth,
De Frenes
& Felton

"Furnishing a Specialized
Motion Picture Advertising
Service to Manufacturers'''

STUDIOS AT

WILKES-BARRE, PA.

REEL and SLIDE

35

(Continued from page 34)
tional Exposition at San Francisco and also
at the Panama-California Exposition at
San Diego in 1915. A very telling example
of the adaptability of this machine for edu-
cational and institutional use is shown in
the interesting list of installations of this
type that has been prepared by the Pre-
cision Machine Company. This list con-
tains no less than five hundred names of
schools, industrial plants, prisons, churches,
army and navy posts and hospitals in
which the Simplex has been installed.

A feature that is exclusive with the
Simplex is the very recent highly im-
proved "Extralite" shutter, which is a
translucently treated perforated shutter in-
stead of the opaque type which is in com-
mon use. Through its use it is possible to
run at very low speed, which is important
for explanatory school room purpose with-
out creating the objectional "flicker." The
use of this shutter also insures a greater
amount of screen illumination to the user.

It might be interesting to note that in
numerous cases in studios the negative
prints ( which are extremely delicate and
susceptible to injury) are run on the Sim-
plex at exceptionally high speed. These
negatives are run through for the purpose
of discovering photographic errors and im-
perfect printing.

Precision Company Improvements

A fair idea of the popularity of this
machine among leaders of the industry may
be gathered through the fact that David
W. Griffith uses Simplex exclusively on
all of his road productions. To one in-
terested in the number of these machines
installed in playhouses of the nation, it
might be well to start at the Rialto and

Rivoli theaters in New York and follow
the trail of successful cinema palaces
across the country until one lands at the
Graumann in Los Angeles or the new Fill-
more in San Francisco.

Much will be told in these columns< in
the future of the very interesting and im-
portant improvements (such as a perfect
incandescent lamp equipment and numer-
ous other light saving and economical im-
provements) that are constantly evolved by
the Precision Machine Company, which bid
fair to make the Simplex machine an ideal
commercial projector which can be handled
as effectively by the educator of limited
projection knowledge as well as the high-
class projectionist in the best theaters in
the country.

A very important departure has been
made by the Precision Machine Company
in the establishing of a complete_ factory
for the manufacture of projection and
stereopticon lens, this step being taken in
order to meet conditions which were im-
posed on the motion picture industry dur-
ing the war. Very interesting literature
may be obtained regarding the Simplex
machine and its accessories by writing di-
rectly to the factory, this literature being
written and illustrated in euch a way as
to make special appeal to all, whether
they are active members of the industry or
laymen.

The Catholic Art Association, Galesburg,
111., presented "The Victim," on January
20 and 21, in the auditorium of the St. Jo-
seph's academy of that city. "The Victim"
is a series of moving pictures. The story
is adapted from real life, interwoven with
a romantic theme of love and sacrifice.
The pictures are full of intense human
interest.

FILMS-OF-BUSINESS REFER TO THE
FOLLOWING NATIONAL ADVERTISERS :

H. J. HEINZ COMPANY, PITTSBURGH,

PENNSYLVANIA.

THE W. A. IVES MFG. CO., WALLING-

FORD, CONNECTICUT.

S. S. STAFFORD, INC., NEW YORK CITY.

FILMS-OF-BUSINESS BUILD INDUSTRIAL
PICTURES THAT SHOW THE HISTORY
OF AMERICAN INDUSTRY AND HAVE
ESTABLISHED A SERVICE FOR THE
FOREIGN DISTRIBUTION OF INDUST-
RIAL FILMS.

CAMILLA DONWORTH, PRESIDENT
220 WEST 42nd STREET, NEW YORK CITY

Costly Slides-

in the long run, are inexpensive
slides. A good image on the screen
only conies from a cheap slide —
by accident.

Have your slides made and col-
ored by one who has visited the
places you are lecturing on. At-
mosphere is everything in a lantern
slide.

Write today to

JOSEPH HAWKES

147 West 42d St., New York City

THE NEW

PREMIER PATHESCOPE

WITH ITS SPECIAL, NARROW WIDTH
SLOW BURNING FILM

Is the only equipment now bearing the Underwriters' Official
Label "Enclosing Booth Not Required."

Adopted by Every School Board that INVESTIGATES
the Merits of Portable Projectors

Many of them adopted the Pathescope after unsatisfactory and expensive

efforts to use unapproved projectors. You cannot afford

to take the chance of having a serious accident.

There are more Pathescopes in schools today than all other
portable projectors combined, because they are designed par-
:icularly for SCHOOL USE and embody seven years' of success-
ful experience gained in the world-wide sale and use of over ten
thousand former models in Schools, Churches, Institutions, etc.

There are about one hundred "Popular"
Model Pathescopes in the Public Schools
of New York City, and the Board of
Education has recently ordered a num-
ber of NEW PREMIER PATHESCOPES,
after a careful investigation of the mer-
its of other portable projectors, as being
the ideal projector for classroom or
auditorium use.

The Pathescope Film Library now contains nearly 1,400
reels and is growing rapidly.

All on Underwriters' Approved and Label-Inspected Slow-
Burning Films.

The largest assortment of available educational and enter-
tainment films ever offered for universal public use.

For the third consecutive year we have been awarded the con-
tract for furnishing Pathescope Educational Film Service to
the New York Public Schools, on the recommendation of their
Investigating Committee.

If you really wish the BEST you will eventually use the Pathe-
scope ; in the meantime

Write for Booklets:

"Education by Visualization" (5th Edition, 100,000).
"Educational Films for the Pathescope."
"Endorsements of Educational Efficiency, Etc."

The Pathescope Co. of America, Inc.

SUITE 1892, AEOLIAN HALL,
New York

Agencies and Branch Exchanges:

Boston, Philadelphia, Buffalo,

Pittsburgh, Harrisburg, Chicago,

Minneapolis, Salt Lake City

36

REEL and SLIDE

Company to Release Pictures
on All Sports

ARTICLES of incorporation have been
filed in Springfield, 111., for the Ath-
letic Feature Film Corporation, a
Chicago company, that will attempt to boost
sports in every moving picture theater in the
country through the release of one athletic
reel each month.

Champions, ex-champions and would-be
champions in every branch of sport will be
shown in actual competition for titles if the
purpose of the promoters is realized. One
reel was ready for release in January, and
another is practically completed for Feb-
ruary release. Others will follow at inter-
vals of a month.

The pictures include every form of out-
door and indoor athletic activity. Boxing,
which is of particular interest in Illinois
just now, owing to the agitation in favor
of legalizing the sport, comes in for a big
boost in the films, which show some spec-
tacular views of boxing bouts in the army
and navy.

The majority stock in the new corpora-
tion is held by Bill Forman, a former Chi-
cago sporting editor, and John H. Herman.
G. O. Ballin is treasurer.

MOVING PICTURE SPECIALIST

Released from Y. M. C. A. War Work, seeks affili-
ation with industrial or mercantile house using
films for advertising or welfare purposes as direc-
tor of film activities. Six years' experience.

B. A. HOLWAY

564 Washington St. :: Boston, Mass.

A motion picture film entitled "The Ro-
mance of Light and Power" was shown to
members of the Electrical League at their
noon luncheon at Hotel Statler, Cleveland,

Ohio, to illustrate the electrification of
steam railroads.

W. R. Steinmetz of- the Westinghouse
Company, East Pittsburgh, Pa., spoke.

"HOW LIFE BEGINS"-4 Parts

A wonderful screen version, giving a clearer understanding of life itself

Living embryo of chick 52 hours old.
From "How Life Begins."

Now being used
by the United
States Govern-
ment in Camp and
Civilian Commu-
nities.

Of inestimable
value in the class
room, welfare and
social center.

For rental and

purchase prices

ADDRESS

EXHIBITORS BOOKING AGENCY, 220 West 42nd St., NEW YORK

We are in the market for negatives of Educational subjects.

Atlas Educational Film Programs

Offer a wide selection of subjects for the institution
seeking interesting dramas with a high moral tone,
clean and clever comedies, travelogs, scenic reels,
industrial and agricultural subjects and pictures on
scientific themes.

The New Atlas Catalog, Listing
These Reels, Sent to You on Request

The ATLAS program of moving pictures adheres to
the Better Film standards and the ATLAS Service
Department, directed by competent management, is
at your service when you are seeking motion pictures
suitable for institutional use.

ATLAS enjoys the confidence of hundreds
of film using churches and schools.

Write Today for Book.

ATLAS EDUCATIONAL FILM COMPANY

63 East Adams Street,

CHICAGO, ILL.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

37

The Most Complete Organization
in the Motion Picture Industry

IN A BOOKLET just off the press, we illustrate and
describe the various departments and facilities for
rendering maximum, centralized service in the motion
ctpiure world. Ours is the only complete organization of
its kind, devoted to "taking," developing, printing and
distributing photo-plays and industrial and educational
films; manufacturing and distributing projection appa-
ratus; and furnishing complete equipment for projecting
pictures in theaters, schools, churches, offices, homes, etc.

The Argus-Sheck Universal Adapter for
Mazda Lamp Projection

has met with universal success since pioneering this modern, efficient
idea a year and one-half ago. It is especially suitable for projecting
industrial and educational film in churches, schools, offices, homes,
etc., and where current is supplied by individual lighting plants.

The Argus Crystal Bead Screen

(Patented)

is another Argus Product that makes for progress in the motion
picture industry. The Argus Screen gives added depth of focus
and realism to the pictures, and eliminates "fade-away" from angu-
lar projection. It insures perfectly projected pictures when viewed
from side seats as well as directly in front of the screen.

Industrial and Educational Film

We have every facility for producing film of this kind — writing
scenarios, taking, developing, printing and distributing the pictures.
We have made many important and valuable films. Our laboratory,
besides being one of the best for film work, is equipped also to make
stereopticon slides, titles, leaders, etc.

We are distributers of the well known and efficient

DeVry Portable Projectors

This little machine, which operates automatically and takes stand-
ard film, is ideal for use of salesmen, lecturers and for projecting
motion pictures at conventions, churches, schools, homes, etc.

We also are distributers in Ohio for

Educational Films Corp'n of America

and have hundreds of educational, scenic and comic films which
may be rented for public and private exhibitions.

Ask for a copy of the Argus Book, and informa-
tion on the services you are interested in. The
Coupon at the right is for your convenience.

THE ARGUS ENTERPRISES

823 Prospect Avenue, CLEVELAND, OHIO

Organised for

maximum service

Check and Mail This
COUPON to

The Argus Enterprises,

823 Prospect Ave.,
Cleveland, Ohio.

I am interested in the following:

Argus Book

Argus-Sheck Universal Adapter
for Mazda Lamp Projection

Argus Crystal Bead Screen
Theater Supplies

Producing Industrial Film
Producing Educational Film

DeVry Portable Projector
Renting Films

Developing and Printing
Stereopticon Slides

Titles and Leaders

Name.

Address.

City.

State.

Please say, "As advertised in REEL an d SLIDE," when you ivrite to advertisers.

38

REEL and SLIDE

We will reproduce

YOUR OWN PICTURES

or copy of any kind

ON SLIDES

Each 25c, Plain Each 40c, Colored

Standard Size — Victor Featherweight Style

Guaranteed Quality.

Guaranteed Safe Return of Copy. >

Show on the screen pictures which "the
boys" bring back from "Over There."

Send for our Slide Service Bulletin and
catalog of over 1600 stock subjects.

Photo Department

Victor Animatograph Co.

125 Victor Building, DAVENPORT, IOWA, U. S. A.

IT

SHOULD

BE

Somebody's Business

to keep closely in touch with all the
best new ideas in screen advertising.
Methods of production, and distribu~
Hon of commercial films advance and
improve so rapidly that somebody must
make this their ONLY business.

M A C A.

I N E

That

Is

Our

Business

— and

No

Charge

Service Department

attends to this business exclusively.
And it is done for the benefit of its
readers.

Whatever you want to
know about screen ad-
vertising, our Service
Department can tell you

Write to Us Today

AH There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was -created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

THE

KEY ■ POWER

A TITANIC EPIC
OF THE COAL FIELDS

What America Did
Behind the Lines

ooobooooc

"V&iSfi

A Story of
Love and Heroism

IN SIX PARTS

Clean, Wholesome, Instructive
An Ideal Educational Feature

RELEASED IN JANUARY

Watch for It at 'Your
Favorite Motion Picture Theater

DIICATiOMAL FILMS QPRPORMTQN

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

i

40 REEL and SLIDE

MICROSCOPIC MOTION PICTURES

FOR SCHOOLS

The remarkable microscopic and other scientific films
produced by Argus Laboratories, Inc., are now avail-
able for the teaching of Biology in the class room.

The films are prepared and edited under the direction
of the scientific staff of the American Museum of
Natural History, and will be furnished in short, com-
plete reels averaging two hundred and fifty feet each,
with full captions and data.

The productions of the Argus Laboratories, Inc.,
include not only motion pictures of the Micro-Organ-
isms studied in the various courses in Biology, but
many insect and animal studies are being added from
time to time.

Our laboratories and studios are the most completely
equipped and finest in America for the production of
scientific films. We shall be glad to make up on
order anything that is required. We have at our dis-
posal every facility for making any kind of motion
picture anywhere, backed up by years of experience.

ARGUS LABORATORIES

INCORPORATED

INSTRUCTIVE MOTION PICTURES

Travel : Scientific : Scenic : Microscopic

220 West 42nd Street NEW YORK, N.||Y.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

41

Classified Advertising

A market place for the sale and ex-
change of equipment. Remittances must
accompany all orders for notices in this
column. The publishers expect that all
statements herein will bear investigation.
Rates: Per word, S cents. Minimum,
thirty words. Discounts: Two insertions,
2%; 3 insertions, 5%; 6 insertions, 10%;
12 insertions, 20%. Remittance to cover
must accompany order.

m

iiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw

MISCELLANEOUS

FOR SALE — '4 sz. stereopticon lenses, all
makes, any focus, each $7.50, $10.00 and $12.00.

One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of '/i sz. stereopticon lenses,
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, $30.00.

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One 100-ft. signal cord on spool with battery,
button and buzzers, $7.50.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss .calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one seam, brass- eyelets, size
9x12, $15.00; 12x15, $18.00.

One set scenery complete, cost over $350.00;
suitable for stage with' opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

Address B-10. Reel and Slide.

A BARGAIN— 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quick
buyer. Address B-4. Reel avo Si idf,.

WANTED — Expert laboratory man, good wages
and steady work. Address, A. E. V., Reel and
Slide.

FOR SALE — Several thousand feet of excellent
negative illustrating oceanography. Never yet ex-
hibited. Address A-10, Reel and Slide.

FOR SALE — Lot of lantern slide carrying
cases, assorted sizes, new. Address A-20, Reel
and Slide.

FOR SALE, STEREOPTICONS— BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE— Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH — Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6 — Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price. $160.00.

POWER'S NO. 6 A— Rebuilt by manufacturer.
Sale price, $250.00.

Address B-ll.' Reel and Slide Magazine.

SALESMAN — Good position open for salesman
who wishes to learn the industrial motion picture
business. A live field, capable producer with a
growing business. Send references. Address
A-13. Reel and Slide.

WANTED — Articles describing interesting ex-
periences and new ideas on visual instruction.
Outline your experience or idea in a letter. Ad-
dress Editorial Dept., Reel and Slide, 418 So.
Market St., Chicago, 111.

FOR SALE — Four 5y? ampere rheostats for use
with 1^-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

SCREEN FOR SALE— Gold fiber screen, me-
dium size, for sale. Has been in use only a
short time. Right price for a quick sale. Ad-
dress A-18, Reel and Slide.

FOR SALE CHEAP

Well-made, wooden drying drum, holding 2,000

feet of film.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — Acme portable projector. Used
three months and in good condition. Address
A-22, Reel and -Slide.

ATLAS PROJECTOR— Will sell Atlas projec-
tor at special low price. Used one season. Ad-
dress A-14, Reel and Slide. ,

FOR SALE — Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, ' Reel and
Slide.

FOR SALE— 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l. Reel and Slide.

FOR SALE — Powers 6-A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price. $65. Address B-8, Reel and
Slide Magazine.

FOR SALE — Powers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
Slide Magazine. ^_-^ ,

FOR SALE — Simplex projector, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and -
attachments, $190. Powers projector 6-A, hand
drive, $125.00. Powers No. 5, complete, ' hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen. No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents. '
One matched pair, "Kino" imported lenses, 6 e.f.,
cost new $160.00, will sell for $100. One 100
hour G. E. arc light, $19. Address B-5, Reel and
Slidf.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel

and Slide. ■■

STEREOPTICON FOR SALE— Victor portable
stereopticon for sale. Excellent machine for lee- •
ture work. Low price. Address A-12, Reel and

Slide.

WANTED — Expert wishes work, coloring lan-
tern slides during spare time. Prices reasonable,
work guaranteed. Address A-28, Reel and^lide.

STEREOPTICONS BOUGHT, SOLD AND
EXCHANGED— R. Hollingsworth, Overton, Neb.

SLIDES RENT FREE— 125 SETS, UNIQUE,
UNUSUAL. R. Hollingsworth. Overton. Neb. I

SLIDES — Excellent set of lecture slides will ,'
be sold at reduced prices for rural school commu-
nities who desire to club together and circuit sets. ',
Address A-5, Reel and Slide.

FOR SALE — A few slide carrying cases, slight- ,
ly shopworn but in good condition. Have 50 in- •
dividual partitions and strong- catches. $1 each;
regular price, $1.50. Address B-9, Reel and '
Slide.

The

are a

classified advertising columns of

Reel and Slide Magazine

l sure fire selling agency
Stereopticons Screens

Studio Equipment

for used

Motion Picture Projectors

Cameras

Lenses

Lantern Slides

Electrical Appliances and
Attachments

Educational Film Negative

Use them when you want to buy — use them when you want to sell. They
will bring you quick results — will save money for you.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

42

REEL and SLIDE

How to Show Movies for Profit
In Any School or Church. Th is
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Motion Pictures Entertain and Instruct

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

This Remarkable Book Tells
You in Simple Language —

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films — Who produces the films;
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; Bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
in the United States. It is a service. It tells you
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

Illustrated with beautiful and unusual scenes
from curious educational moving pictures.

For a
Limited
Time —
This

Valuable
Book and
Reel and
Slide
Magazine

Send in This
Coupon TODAY

1

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address. . .

City

Profession.

State.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

43

REFUGEES OUTSIDE OF SOUP KITCHEN

(From actual photograph.)

Help Banish
Famine Forever

from this

Death Valley of the
Near East

The day of fire and sword is done.
* The day of kindness and of healing is here.

MILLIONS of helpless human beings
have died of massacre and starva-
tion in this Death Valley of the Old
World. But four million survivors are
left, homeless, helpless, almost hopeless,
imploring aid from America, whose riches
even the Great War could not drain.

More than 400,000 sufferers are
orphaned children. Their parents died
either by slaughter, plague, or hunger in
these lands where even the living are too
dead to bury the dead.

When Turkey surrendered, the barriers
against relief and reconstruction work
went down. Now redoubled and un-
hampered efforts can be made — must
be made — to nurse these fainting, starv-
ing multitudes of the Near East back to
life and self-support.

Every dollar subscribed
goes to the Relief Work

All expenses are privately
met

All funds are cabled
through the Depart-
ment of State

All funds are distributed
through U. S. Consuls
or American Agencies

Our Government is pre-
vented from giving aid

The Red Cross is not
organized for Relief
Work in these sections

17 cents a day, $5.00 a month, $60.00 a year, will keep alive one of these
unfortunates. The only pity .that can help them is the pity of your dollars.

$30,000,000 must be raised this week to carry them through their present
need and put them on their feet. Give as much as you can.

In the name of your own dead, in the name of your living, give. Give
out of gratitude that you and yours have not had to bear this awful fate of
the Near East — and never will have to.

Give Your Utmost Today.

4,000,000 Are Starving.

Make contributions payable to

American Committee for
Relief in the Near East

(Formerly American Committee Armenian-Syrian Relief)

This space contributed by CLASS PUBLICATIONS, Inc.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

44

REEL and SLIDE

Film Library of Industry
to Aid Exporters

Editor, Reel and Slide Magazine : Now
that the reconstruction period is on the
American manufacturer is planning for
export business. Australia, as you probably
know, has legislated to the effect that she
will not buy any merchandise from Ger-
man concerns for five years. This will,
of course, mean breaking away practically
entirely. Australia is a market that Ameri-
cans are not making the most of. It is
essentially an agricultural country and they
manufacture practically nothing. There is
a movement on foot to interest America
in Australia and they are anxious to deal
with us. We speak the same language and
have many traditions in common.

South America is being worked by the
American manufacturer thoroughly, but the
written message must be translated from
English into the particular language of the
particular part of South America to be
addressed. The Far East, particularly
India and China, are foreign markets for
many American commodities. Again the
message must be translated before it can
be understood by the consumer. Motion
pictures require no translation except titles
and if these are worded in correct, simple
English they translate easily.

Why don't you consider a special de-
partment catering to the foreigner desiring
to show and see pictures of American in-
dustry? This is a work in itself. We are
establishing a library of motion pictures
giving the history of American industries,
but we will only have in this library care-
fully done pictures, carrying well thought
out, simple titles. The library will circu-

late in two ways. We will rent copies of
these pictures to clubs, schools, conventions
and the like in this country and possibly
Canada.

Having copies of pictures on file here
will enable Us to show the representatives
from foreign countries copies of the exact
pictures that we will be in . a position to
sell them. It is our sincere belief after, a
very careful study of conditions and facts
that the manufacturer himself is largely
responsible for the mediocre and poor in-
dustrial pictures that have been done.
Where manufacturers have insisted on their
pictures being educational the results have
been satisfactory. People are really inter-
ested in seeing how the goods they use are
made and the indirect advertising is very
much \vorth while. Where manufacturers
have taken a great deal of patience in hav-
ing pictures made it is only just that they
should have a certain amount of distribu-
tion without cost to the manufacturer.
None of us take care of something we get
for nothing.

The library of industrial motion pictures
which we are compiling will be devoted
to one-reel subjects. This doesn't neces-
sarily mean that the manufacturer must
confine his motion pictures to one reel, but
it does mean that a clean-cut, straightfor-
ward message can be put across very much
better where we work in units of one reel.
One of the problems has been that several
commodities have been crowded in together
and the result is much the same as where
one partakes of a good dinner and then has
to sit through several long speeches. The
dinner in itself and one speech, snappy and
interesting, would not give us indigestion,
both physically and mentally, whereas a

good dinner and a. lot of speeches are apt
to produce both kinds of indigestion.
Camilla Donworth,
President Films of Business.

Films 21 Years' Old Acquired
by Stone Offices

A MOST interesting report comes from
the offices of Abram Stone — "Maybe
Stone Has It" — in New York. Mr.
Stone writes Reel and Slide as follows :

"I have made an interesting purchase
recently. I have secured 5,000 feet of nega-
tive made twenty-one years ago when mo-
tion pictures were in their infancy. At
this time subjects were usually shown in
lengths of 50, 100 and 150 feet. When
these negatives were made there were only
about three producers in the whole United
States. Among the subjects now in my
possession are: "McKinley Making a
Speech," "McKinley and Cleveland Going
to McKinley's Inauguration," "Broadway,
New York, Jammed With Vehicles, and
Not An Auto Among Them !"

Mr. Stone's work in acquiring odd and
unusual stock pictures was recently de-
scribed in Reel and Slide Magazine.

Mr. Stone will place this old film on sale
immediately.

E. L. Hollingsworth & Co., of Overton,
Neb., announce that they are in the market '
for used stereopticons. The Hollingsworth
people deal iri slides and equipment.

"The Motion Picture in Advertising"

PA'

n3

tLh

Ml

INDUSTRIAL FILM PRODUCTIONS
ARE SHOWN and FEATURED IN THE
LEADING THEATRES EVERYWHERE

SEND TODAY for BOOKLET, "THE MOTION PICTURE IN ADVERTISING"

PATHE INDUSTRIAL DEPARTMENT

LEGGETT-GRUEN CORPORATION

Sole Representatives

220 West 42nd Street NEW YORK

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

45

Films
Available

*jfef / Complete, Per-
sonal Service

Picture?

I

T is my business, and pleasure, to provide educational,
social and religious institutions with motion pictures
of high quality — pictures carefully selected to suit
your own ideas and purposes.

For your programs I draw the finest from the thousands of films in
the entire picture world. Owning no films myself, I am absolutely
without prejudice in my recommendations.

"The finest films ever shown in the Evanston Schools," is typical of
the expressions of appreciation received for my films, which include
everything from "How shoes are made" to Mary Pickford plays.

I give my clients 100% personal service — service of the dependable, satisfying
kind. I am in the educational film field because of my long interest in it and
my fitness for it. As a former teacher, I am vitally interested in your
problems. Through my connections with the film companies I can save you
money on rentals. Send in the coupon and let me show you how.

All You Have to Do

is to indicate to me the sort of pictures you desire, the length of time you wish
the exhibition to run and the date. Most of my clients depend upon me to make
the selections. Or, if you desire, you may make your own choice of pictures
from the lists.

At present I am supplying a widespread demand for

War and Patriotic Pictures

— stories and films showing the activities of the army and navy, boys in train-
ing, etc., and films taken in European countries at war, many showing actual
warfare. Inquire about the U. S. Government Films, made by Uncle Sam
himself and released by State Councils of Defense, showing U. S. war activi-
ties. The government desires a wide use of these films.

Projectors and Equipment

I am handling all the most practical of both the portable and larger projec-
tors, and other equipment. Send for information.

Proofs of Good Service

University of Chicago:

"Dear Mr. Curtis: Your films are very valu-
able for school use, and we have found your
counsel in the matter of selections to be always
wise and dependable."

State Normal, Kalamazoo, Mich.

"We find we can depend on you to the limit.

Berea College, Berea, Kentucky:

"We have been told by Prof. McLaughlin of
Berea College and Prof. McKeever of the Uni-
versity of Kansas that you have splendid films
for schools and colleges."

Public Schools, Dowagiac, Mich.:

"We have decided on account of your good

showing so far, to change from to your

service."

Congregational Church, Chicago:

"Mr. Curtis can always be depended upon for
generous and painstaking personal service and
his culture and judgment render his word the
only necessary guarantee on pictures for
churches."
Community House, Winnetka, 111.:

"Those were the best war films we have ever
shown."

Union League Club, Chicago:

"Your last picture, 'The German Curse in
Russia,' was the most realistic and wonderful
I have ever seen."

Red Cross Society, Bartonville, 111.:

"They were certainly fine films for
the price, and are the best we have
ever received for our use."

Naval Officers' School,
Chicago:

"The films were bully;
keep them coming."

Coupon

Arthur E. Curtis (a.b

16 West Jackson Blvd., Chicago

Fill Out the Coupon and Mail TODAY — ^^

A. E. Curtis,

16 West Jackson

Boulevard, Chicago

Find enclosed stamped and
addressed envelope. Send us
your list of motion pictures
suitable for our use on (encircle
correct words) war, patriotism,
general education, dramas, literature,
history, industry, religion, travel, cur-
rent events.

Name.

Institution

Address

Send information also to: (Indicate someone who is interested,)

Name.
Address

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

46

REEL and SLIDE

SCREEN LECTURES

Something new in slides telling the whole story

FILM LECTURES

Motion pictures which will give 100% advertising

We specialize in producing Scientific, Welfare, Safety and Propaganda films and lantern
slide lecture sets. We will compete in technique with any producer and deliver only the best

/ FILMGRAPHS-Educationals
PRODUCING 1 PICTUREPOEMS-Vizualized Poetry

Novel and Original/ FUNNYGRAPHS-Original Comedies

Subjects ] JOKERGRAPHS— Original Comedies

POPULAR SCIENCE SCREENGRAPHS

— Scientific Educationals

FILMGRAPHS, Inc.

Operated by the Lessor, J. Frank Martin,

981A Union

ArcTde, Pittsburgh, Pa.

YOU WANT:

— clear, sharp, brilliant pictures on your screen.

— a stereopticon that is light, durable and compact and simple to use.

— to operate with the least possible cost.

— to do away with hot, breakable glass slides (and express charges).

— no dirty carbons.

— to use many pictures of your own — at minimum cost.

All Objections to the Old Style Stereopticons Are Overcome in the New

AuqpppicON

I fc A FILM STEREOPTICON^]

The AUTOPTICON is a complete stereopticon using standard motion picture films instead
of the old style, heavy, breakable glass slides. The transparencies are placed consecutively
on the film in any desired sequence and in any number from I to ioo. The film is wound on
the carrier reel, passes in front of the light aperture, and as fast as the pictures are projected,
is rewound on the lower or take-up reel.

Special Lamp for Use With Gas.

. ,/"Y.

Kf

'"^^^Jt

We Make

Just Push a Button — and Your Picture Changes

We can supply films from your own pictures or on any subject you
may want — many times better and at much lower cost than glass slides.

The "AUTOPTICON WAY" is the Modern Way. Write to Us Today.

Address, AUTOPTICON COMPANY

General Offices: 203 South Dearborn St.

CHICAGO, ILL.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

47

Traveling Expenses
Are High

Sell Your Prospects and Reduce Your Expense

Thru the Use of Properly Designed

and Well Printed

BROADSIDES
CATALOGS
BE&IJ^ BOOKLETS

MAILING CARDS
' ADVERTISING LETTERS

Th* BLAKELY PRINTING COMPANY

Producers of GOOD Printing

Telephone Wabash 912

418-430 South Market Street
CHICAGO

THE OWEN AUTOMATIC

isthe PERFECT STEREOPTICON

After years of experimenting and the ex-
penditure of much money, we are able to offer
a machine that projects, automatically,

50 Standard Slides
In Endless Rotation

(It starts and stops at will)

The possibilities of this machine in lecture
work, class room, exhibitions and advertising
are unlimited. With it the speaker is freed
from the necessity of watching his machine.
The appearance of the pictures coming on the
screen is the same as that made by a hand-
operated machine using a double slide carrier.
Each picture remains 12 seconds, and its place
is then automatically taken by the next slide.
We also make to order machines to carry 100
or 200 standard slides.

Perfect, clear pictures always. Cost of oper-
ation 2 to 5 cents per hour.

The machine, complete, includes a 400-watt
nitrogen-tungsten projection lamp, condens-
ing and objective lenses and motor (either
alternating or direct current).

Address

THOMAS J. OWEN

4009 Jackson Boulevard, Chicago, 111.

We also supply High Grade Standard Lantern
Slides for every use.

Size of machine, 19x26x7 inches. Runs continuously, or, for lecture pur-
poses, starts or stops at will.
(We guarantee the Owen machine .)

The Owen is what you want and what you
need, so write us today for further details
about this wonderful improved stereopticon

Please say, "As advertised in REEL and, SLIDE," when you write to advertisers.

48

REEL and SLIDE

.Vi3 f.

•-E--W 1 >>Jji

ihSku

.1 ...

iff!

\>mmwm

From one classroom into the other

is the daily course of the DeVry in America's foremost pedagogical institutions.

The country's leading educators, realizing and appreciating the power and scope of
motion pictures for educational purposes, and desiring unlimited use of this great
pedagogical aid, have — after careful investigations — adopted the DeVry Portable. Motion
Picture Projector as being ideal for the purpose.

The DeVry is entirely self contained, takes standard size reels and film, attaches to
the ordinary light socket, and projects — perfect pictures at the touch of a button.

Write today for a descriptive catalog telling how you, too, may benefit by its use; address,

THE DeVRY CORPORATION ^f 1240 Marianna St., Chicago, III.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

■llSp

111' Compony

lliliil

• ! I ,t If HI it'

•, .nilsWiU'r'1 "il

Iffy* bim'HhHu* t ' ?j Is! K } v f !

liii i f)|
liiliIIIiii[iffi\iM

HE

]H

HE Educator Including Motion
Pictures in His Curriculum

Should Look for the Following
in His Projector

ABSOLUTE SAFETY
UTMOST SIMPLICITY — MAXIMUM WEAR

All of Which Are Embodied in

The Aristocrat of the Projector Family"

is the unanimous choice
of the leading

Educators — Exhibitors
Producers & Managers

Adaptable to all uses
Send for Literature

MADE AND GUARANTEED BY

ThePrecisionMachine (o.Inc.

317 East 34th:St- NewTfork

]H

To Make the Screen a Greater Power in Education and Business

Scene from a coming release of the Paramount-Bray Pictograph, produced by the Bray Studios, Inc., New York City.

IN THIS NUMBER

FASHIONS ON FILMS— By Walter W. Whitney, Larkin Co.

FILMS AS AN AID TO THE SANITARIAN— By S. Dana Hubbard, M. D., Dept. of Health, New York

ILLUMINANTS FOR THE RURAL AGENT— By A. P. Hollis, North Dakota Agricultural College

ACCIDENT PREVENTION WORK FILMED— By S. J. Williams, National Safety Council

DRAMATIZING THE ADDING MACHINE— By E. J. Clary

CHICAGO SCHOOLS' STEREOPTICON LECTURE PLAN— By John S. Bird, A. B.

OTHER ARTICLES, PICTURES, FEATURES AND DEPARTMENTS

15 Cents a Copy

MARCH, 1919

One Dollar a Year

We have spent more than

nine years and much money in

collecting and selecting practical infor-
mation concerning progress, developments

and opportunities in Motion Picture Advertising.

Our clients enjoy the advantage of this valuable
information along with an active and powerful co-
operation which is given with great good will.

We are recognized as the senior and leading
specialists in Motion Picture Advertising.

We own and operate the largest and most
modern laboratory-studio in America.

Where Motion Picture Advertising is concerned
we are best qualified to serve you.

Intelligent and Reliable
Information Cheerfully Furnished

There are reasons-
Come and see them.

REEL and SLIDE

£L UNISCOPE

The

TRADE

MARK

Bring Moving Pictures
to Your School or Church

FIREPROOF MAGAZINES WITH
SELF-CLOSING SAFETY DOORS

FILM FIRE TRAPS]

{intermittent SPROCKET

-[UPPER and LOWER FEED SPROCKETS

[film gate

-

focussing adjustment]

1- motor speed control

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
=PR0JECT0R=

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS —rigidity— eliminating
trouble in operation.

SIMPLICITY — automatic in operation,
requiring no skill in operation —easy of
manipulation.

STEADY, CLEAR PICTURES— from
perfect lenses, correct optical adjustment
and mechanical detail.

FIRE-PROOF MAGAZINES — minimiz-
ing all danger.

The UNISCOPE is operated either by
motor or by hand, as you choose.

The UNISCOPE takes 1,000 feet of
standard motion picture film at a loading.

Let Us Tell You More About the
UNISCOPE — Write Us Today

UNISCOPE COMPANY

NOT INC.

SOO So. Peoria Street .... Chicago, 111.

Please say, "As advertised in REEL and SLIDE," zvhen you write to advertisers.

'The motion picture is essentially the interpreter of its day. It reflects

standards, feelings and emotions. To keep the home fires burning

during the crisis passed, there has been no agency {comparable to the

motion picture. * * It has made victory not only possible but certain.

* It, too, has been one of the soldiers in this conflict for Liberty."

—DR. TALCOTT WILLIAMS.

Lyne S. Metcalfe, Editor

CONTENTS

PAGE

Slides and Films Teach Safety First 4

Editorials 5-6

Accident Prevention Work Filmed — By S. J. Will-
iams 7

Motion Picture in the School Room is Subject of

Address — By Charles Roach 8

"Dramatizing" the Adding Machine — By E. J. Clary. 9
Chicago Schools' Slide Lecture Plan — By John S.

Bird, A. B 10

Illuminants for the Rural Agent— By A. P. Hollis.. 11

Ad Slides— Good and Bad 12

Editor Opposes State Censorship of Motion Pictures. 12
Films as an Aid to the Sanitarian — By S. Dana

Hubbard, M. D 13

Varied New Uses for Lantern Slides in All Educa-
tional Work— By John S. Bird, A. B 14

Fashions on- Films, New Selling Idea — By Walter

W. Whitney ■ IS

Implication Versus Illustration and the Moving Pic-
ture Drama — By Orrin G. Cocks 16

Policy Standards of Review Board — Part III 17

Use of Screen to "Reach" Employes is Suggested

by Expert — By Camilla Donworth 18

Film's Place in a National Campaign — By Watterson

R. Rothacker 19

Here and There 20

"Carolyn of the Corners" — A Screen Lesson in

Forbearance — By Lyne S. Metcalfe 22-23

The Other Fellow's Idea 21

Instructional Productions of the Month 24

With the Reel Observer 25

Projection 26

Productions Worth While 27-28

Slides 29

Ask Us 29

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT

PAGE

Uniscope Company 1

Nicholas Power Company 31

Chicago Case Company 32

Camel Film Company 33

Scott and Van Altena 34

Universal Motor Company 34

United Theater Equipment Corporation. 34

Joseph Hawkes 35

Pathescope Company 35

Keene Sample Case Company 36

Riley Optical Instrument Company 36

Blakely Printing Company 36

Argus Enterprises 37

Atlas Educational Film Company 38

Excelsior Illustrating Company 40

PAGE

Victor Animatograph Company 40

DeVry Corporation 44

Precision Machine Company

(Outside back cover)

FILM PRODUCERS AND
DISTRIBUTORS
Rothacker Film Manufacturing Com-
pany (Inside front cover)

Famous Players-Lasky Corporation ... 3
Educators' Cinematograph Company.... 32

Camel Film Company 33

Gunby Brothers 34

"Maybe Stone Has It" 34

Films of Business Corporation 35

Pathescope Company 35

PAGE

Argus Enterprises 37

Atlas Educational Film Company 38

Newspapers' Film Corporation 39

Argus Laboratories 41

Robertson-Cole Corporation 43

Bray Studios, Inc (Inside back cover)

SLIDES

Scott and Van Altena 34

United Theater Equipment Corporation. 34

Joseph Hawkes 35

Riley Optical Instrument Company 36

Argus Enterprises . . . , 37

Excelsior Illustrating Company 40

Victor Animatograph Company 40

Classified Advertising — 42

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Market
street, Chicago, 111. Phone Wabash 912. Subscription price: 15 cents per copy, $1.00 per year, postpaid, in
the United States and possessions ; Canada, $2.50.
Edward F. Hamm, President. William Eastman, Vice-President. William C. Tyler, Treasurer.

(Copyright, 1919)

REEL and SLIDE

ww^pMVv*W*vvnEH|E**W*viUPnfXlri^^

-

€:~A :'

'.V,i

|i|3iMflhJilM3lfalu«ftilulJft^^

This is no night to stay home"

What if it does rain! What's that to you?
gyrhe motion picture theatre is open.

ALL the difference between the sullen drip from the eaves and
the nutter of leaves in a sunny patio beyond Seville.

All the difference between the monotony of a dull book and
the lively creak of saddle-leather between your knees.

All the difference between seven o'clock this bleak evening
and a hot noon ten years ago, when palm fronds rustled in the
soft trade-wind.

All the difference between Number 7 Maple Street and the
sail-shaded deck of an island schooner creaming through the blue
of the seas of the South.

n □ d

How far away ? How near is the nearest of the better theatres,
with the relaxation of its sociable chairs, its genial warmth and the
happy swing of music ?.

Paramount and Artcraft Pictures are there That is why it is a better
theatre.

Your kind of people, who know life and treasure romance, made
Paramount and Artcraft Pictures possible — and Paramount and Artcraft
Pictures made that better theatre possible.

jiioiion Cpictur&s "

These two trade-marks are the sure way of identifying Paramount
and Artcraft Pictures— and the theatres that show them.

FAMOUS PLAYERS -LASKY CORPORATION

ADOLPH ZUKORPrec JESSE LXASKY Vice Pres CECIL B. DE MRLE Director General

•""NEW YOR1C ■ J

Paramount and Artcraft
Stars' Latest Productions

Released up to March 31st.
Consult the local theatres' newspaper
advertisements for dates of showing.

Paramount

John Barrymore in

"The Test of Honor
•Enid Bennett in ••Partners Three"
Blllle Burke in , „ ..

"Good Gracious. Annabelle
Llna Cavallerl in "The Two Brides"
Marguerite Clark in

"Three Men and a Girl
Ethel Clayton in "Maggie Pepper"
•Dorothy Dalton in "Extravagance '
Pauline Frederick in "Paid in Full"
Dorothy Glsh in "Peppy Polly '
Llla Lee in "Puppy Love"

Vivian Martin in "Little Comrade"
Shirley Mason in _

"The Winning Girl
♦Charles Ray in "The Sheriff's Son"
Wallace Reed in

"Alias Mike Moran
Bryant Washburn in

"The Toor Boob"

Paramount- Artcraft
Specials

"The Hun Within,"

with a Sneoial Star Cast
"Private Peat," with

Private Harold Peat
"Sporting Life,"

A Maurice Tourneur Production
"Little Women" (from Louisa M.
Alcott's famous book), a Wm.
A. Bradv Production.
"The Silver King," Starring

William Faversham
"The False Faces,"

a Thos. H. Ince Production

Artcraft

Enrico Caruso in "My Cousin"

George M. Cohan in

"Hit the Trail Holiday
Cecil B. De Mllles' Production

"Don't Chanee Your Husband;;
Douglas Fairbanks in "Arizona"
Elsie Ferguson in

"The Marriage Price
D. W. Griffith's Production

"The Girl Who Stayed at Home
♦William S. Hart in

"The Poppy Girl's Husband
Mary Plckford in "Johanna Enlists"
Fred Stone in

■Johnny Get Tour Gun

'Supervision of Thomas H. Ince.

Paramount Comedies

Paramount- Arbuckle Comedy "Love"

Paramount. Mack Sennett Comedies

"The Village Smith/

"Beilly's Wash Day"

Paramount-Flagg Comedy

' 'Beresford of the Baboon s
Mr. and Mrs. Sidney Drew in.
"Once a Mason '

Paramount-Bray Plctograph

One each week
Paramount-Burton Holmes
Travel Pictures . One each week

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

Slides and Films Teach Safety First

The Scene of the Great Wreck.

PROBABLY no one form of propaganda work
lends itself more easily to screen visualization
than does that having to do with the preven-
tion of accidents in the every day lives of the people.
The National Safety Council early took up the use
of moving pictures and lantern slides to get their
message to the people in most need of it. Graphic,
real and thrillling, these films have found a welcome
in the best theaters and have held many a mixed
audience attentive in school, church and college
auditorium. It is the policy of the Council to
secure as widespread showings of their productions
as possible. They desire to get these films exhibited
where they will do the most good. Railroads, fac-
tories and mills have gladly co-operated in the pro-
duction of the pictures as well as in their exhibition.
On this page are given two thrilling "climax" scenes
from the safety production, "The House That Jack
Built." There are other reels in the series, some
calculated to point out dangers in the home and
how to avoid them.

Jack stumbles while running ahead of a moving car and narrowly
escapes injury.

EDITORIALS

America's Commercial Crusade Depends on
the Motion Picture Screen

THE biggest business organizations in the United
States today are looking to other countries —
other continents — to buy their wares. Home
consumption in the past has absorbed a sufficiently
large part of our industrial products to make the Amer-
ican business man somewhat indifferent to the rich
fields that lie beyond the seas. The World War and
our part in it has largely changed this attitude. In all
lines, the progressive elements are determined to ap-
proach, sell to and collect from the Hindu, the Peruvian,
the African and even the Chinaman. Some of these
progressives have had sufficient vision to see that the
motion picture is the one medium by which the neces-
sary preliminary "educational campaign" can be car-
ried on successfully.

In the first place, the well-made moving picture will
assure the attention of these people, to many of whom
the film itself is a novelty. In the second place, the
less literate a people are, the more easily they are con-
vinced by seeing. In the third place, the moving pic-
ture is best suited to the work of gaining the confidence
of the people with whom our business men would trade,
since a graphic idea of the processes and places of pro-
duction can be conveyed in a "language" that even the
Hottentot well understands. No one familiar with the
export business denies that a long and costly "educa-
tional campaign" is necessary in order to sell goods to
people foreign in tongue, habits and customs to us.
Heretofore, until the moving picture came into practical
use, this process of education was carried on by word
of mouth or by printed matter, the latter especially in-
effective because of the illiteracy of the people it was
aimed to convince.

Whatever else the motion picture may be, it is cer-
tainly the greatest demonstrator available for the wash-
ing machines, automobiles, farm implements and sew-
ing machines of America. It can, by the use of "portable
projectors, do the educational work necessary in South
America, for instance, in one-tenth part of the time re-
quired by scores of traveling salesmen, looked upon
with suspicion and dependent upon translated oratory
and unread pamphlets and catalogues. It can carry the
work into the wilds of the Andes, into the rich but un-
developed interior of Mongolia, educating the native
into being a good customer, raising his scale of living
and adding to his own comfort and happiness. This is
largely because he will look at a picture and he will
understand it; and he believes that what. he sees must
be true, that the eye cannot falsify.

There are agencies at work now which undertake to
get widespread distribution of industrial-educational
pictures in a dozen foreign lands. With a single reel
on constant exhibition in any one of these countries,
the advertiser has the equivalent of a hundred "ora-
torical salesmen" at work. Two of these film firms,
specializing in the production of industrial pictures of

a high grade, can now go so far as to supply the in-
formation necessary concerning market conditions in
these lands and giving a direct tie-up with the adver-
tiser's method of selling and distributing his product.
Thus, the film" as a commercial trail blazer is rapidly
coming into its own. It is heralding the great Amer-
ican Merchant Marine fleet and opening the way,
through its educational powers, to a greater and greater
expansion of the export business of this country. No
firm that is seriously considering export business today
can afford to overlook the motion picture. It is the
first step — the "educational" step.

New Use for Films

THE moving picture has suddenly become a power
for coaching in baseball, golf, football and other
sports, by the analysis of motion to the minutest
detail. Through a device invented by a Frenchman the
new Pathe camera can produce on the screen a man or
a horse in full action at top speed and then reduce it a
minute later to a slow walk — so slow that any mistake,
any lost motion, is vividly disclosed.

It is striking to see a pitcher deliver a ball to the
catcher as if on the diamond and then see every mo-
tion reduced eight times less than normal, with the fol-
low through of the arm, every twist of the body and
legs, and the ball floating up to the catcher with the
effective shoot, out or in, in all the time necessary to
fully appreciate every little detail.

It is amazing to see a close decision on a hook slide
into second base which looked as if the runner was out,
slowed down to show that he not only was safe, but
"safe a mile," as the fans say. It may yet prove a per-
fect alibi for many an umpire.

The technical explanation given by a Pathe official
follows :

"In one second with the ordinary camera sixteen pic-
tures are taken, and they are projected at the rate of
sixteen pictures a second, thus showing the normal
speed.

"With the new Pathe camera the analysis of motion,
as it is termed, takes 128 pictures in one second and
they are then projected at the normal rate of sixteen
pictures per second. At this rate it takes eight seconds
to project 128 pictures that are taken by the analysis
of motion camera. Consequently the action is slowed
eight times less than normal."

Anyway, the pictures must be seen to be thoroughly
appreciated and if present plans are carried out the films
will be released some time irj February. Followers of
all sports can anticipate much pleasure in seeing them.

It can be said, however, that the possibilities not only
in baseball but even more in football, golf, lawn tennis,

REEL and SLIDE

boxing and track athletics are remarkable for educa-
tional purposes.

Two or three years ago Walter Camp of Yale sug-
gested a plan for the teaching and coaching of sports
on a broad plane in welfare or community work through
the medium of moving pictures. He can now take up
the plan again with fresh enthusiasm.

The new method of slowing down motion with abso-
lutely perfect timing shows to a nicety how to pitch,
how to slide a base, how to swing a golf club, etc. Also,
and equally important, how not to pitch without wasted
motion and energy and how not to swing a golf club.
^ ^ ^

Sunday Evening Pictures

ANEW HAVEN, CONN., minister said in a ser-
mon on January 5 :
"Blank opposition to the cinema on Sunday
evenings is not going far enough. We ought, as min-
isters, to do some constructive work — put the cinema
in a group of churches on Sunday evening, especially
during the winter months, when the weather is bad
and outdoors unattractive. Let the church of the fu-
ture use the cinema. Being exempt by law from taxa-
tion, she owes it to the people to make their Sunday
evenings very much more interesting than the bottom
of a well. A kind of a 'dog-in-the-manger' attitude will
only serve to bring to pass what we seek to avoid ; not
destruction, but fulfillment should be our motto. Other-
wise, the saying is still true — 'the children of this
world are, in their generation, wiser than the children
of light.'

"Such a Sunday evening service would solve two
problems : First, the problem of doing something with
our churches Sunday evening, other than closing them,
and second, the problem of the wise and beneficent use
of the leisure which that ancient institution called by
various names, the Sabbath, Sunday, the Lord's Day,
gives."

ii

I

America Leads

IMAGINATION'S one expression is art, in some
form or other. What music has meant to Italy,
painting to France, the novel to Russia, and
dramatic literature to England, the moving picture
will mean to America. Yesterday America was the
only believer in the moving picture ; today it is the only
developer; tomorrow it will be the only master of the
craft," says Photoplay Magazine.

Up to the present we have lacked the paint brush
and palette. No motion pictures in natural colors ap-
proaching the possibilities of this art have been shown.
No artist has had his opportunity. Motion pictures,
grander and more perfect than those paintings adorning
the museums of the world, are in store for the world,

in motion.

* * *

Films of Pastimes

SPORT movies are to be used to teach our allies
overseas the American games and to overcome
prejudice against certain contests in this country.
Athletics will step to the center of the stage in the mov-
ing picture world soon, when a new company organ-
ized to deal exclusively in sport subjects will make the
first of a series of monthly releases.

There is to be one reel every month, and through
this project athletics will be boosted in practically every
theater in the country as well as abroad. The com-
pany is the first moving picture concern in the world
to deal exclusively in athletic subjects. Champions and
would-be champions in every branch of outdoor and
indoor sport are to be pictured in actual competition
for their titles. Foreseeing a great revival in sport at
the end of the war, the men who formed the new com-
pany purchased about 3O,0CO feet of athletic film of
various champions in action and are making new pic-
tures as occasions arise.

Millions of people have been reading the sport pages
of the newspapers regularly for years, but never have
had aii opportunity to attend any of the big sporting
events and see their favorites in action. In spite of
the fact that Americans are an athletic people, which
proved to be the winning factor in the world war, no
systematic effort has ever been made to picture our
various sports.

Visualizing Citizenship

SO well has the plan of the Bureau of Naturaliza-
tion for educational motion pictures for aliens
been received that it has been greatly enlarged.
Instead of single series of historical and industrial films
the bureau will present two series. The first series will
be introductory, showing the development of the nation
and of its industries from the early days down to the
present period of after-war readjustment. When the
aliens have been given a general idea of the greatness
of the country they have adopted as their own, they
will have a second series of pictures showing them
exactly the opportunities provided them in particular
trades. For instance, there will be a film showing how
a naturalized citizen took over some land and started a
fruit farm, how he built it up, how he made for himself
a good living, built a house and raised his family in
comfort under the protection of the government.

Another picture will show the newcomer may go into,
say, the shoemaker's trade. The pieces of machinery
used and the parts of a shoe will be thrown on the
screen, with the name of each object in English and va
the native tongue of the foreigner. Thus he can learn
the name and the use of every article he will have to
handle when he enters the shop. In 'order to impress
them on his mind the teacher will repeat the names
and then have the class repeat them, until every man
knows the lesson by heart.

The films will be shown to nearly 2,000 classes for
aliens in all parts of the country. The pupils will ad-
journ to the local motion picture houses to see the pic-
tures, with their teachers attending to explain every-
thing.

This plan is unquestionably the most interesting and

significant yet devised by those in our government who

see in the screen a powerful medium for the spread of

useful information.

* * *

DEMAND for the new book, "Showing Movies
for Profit in School and Church," is running
far beyond the expectations of the publishers.
There is an indication that a great many institutions
consider themselves too poor to install a projector. This
idea is erroneous. It is not hard to make a machine
pay for itself in a short time and, in time, the film pro-
gram itself.

(MM 2\ W*

0GLg4281?8

M A G A Z. I NT E

VOL. II

MARCH, 1919

NO. 3

Accident Prevention Work Filmed

National Safety Council Keeps Many Reels Busy in Various Institutions
Productions Built on Entertainment Lines to Get and Hold Public Attention

T

By S. J. Williams

(Manager, Accident Prevention Division, National Safety Council)

|HOUGHTLESSNESS is the cause of most accidents
which happen in the industries, public places, homes. It
thus follows that the main function of all accident pre-
vention activity is to make people "think safety." It is
necessary that the mass of humanity should desire to be "safe"
men and women, and know how best to attain this. The making
of strong impressions is dependent upon the arousing of real
interest.

Experience has proved that a most effective interest in safety
can be secured by the use of motion pictures. The reason for
this is evident. The motion picture is the one universal language :
its message is clear, graphic and convincing. The impressions it
makes upon the mind live when written or spoken words are
forgotten. As a consequence it is not surprising that the Na-
tional Safety Council — now the leading accident prevention or-
ganization of the world, with headquarters in Chicago — is finding
that its propaganda in the industries, the public places and the

1 ;i

.Jm:

lc~*

Christinas scene in the home of brakeman Jack Foster

homes of the nation is receiving a decided impetus through the
use of motion pictures dealing with safety subjects.

Pamphlet Lists Films

The National Safety Council has issued a pamphlet, entitled
"Motion Picture Films," which lists and describes about sixty
subjects dealing with industrial safety, public safety, railroad
saiety, gas and electrical safety, fire prevention ; also some deal-
ing with alcohol, and others of an educational and entertainment
nature. The National Safety Council places these reels at the
disposition of its members (as part of its service to them), and
the use of the majority of the films involve no outlay except the
payment of expressage both ways.

Here is the synopsis of a typical industrial film, "The Work-
man's Lesson," which has been shown thousands of times all over
the country :

"This film unfolds a story that bears out the old saying: 'It's
hard to teach an old dog new tricks.' Old Wenzel, who works
in the _ machine shdp of a big plant, lives in a nearbv cottage
with his daughter, Lischen. A young Italian, Bokko, who is out
of work, passes the cottage and meets Lischen. Bokko, with
Wenzel's help, secures a job in the machine shop, working at a
lathe. He is interested in a safety device which covers the

chuck, though Wenzel snorts at it with contempt. One day
Bokko, influenced by Wenzel, leaves the safety device open.
There is an accident and his arm is badly mangled. Old Wenzel
blames himself, realizing that he led Bokko into carelessness.
Bokko and Lischen become betrothed. Wenzel, upon seeing
Bokko's bandaged, but now nearly normal arm, breaks down. He
has been taught an impressive safety lesson."

Here, again, is the synopsis of a public safety film : "Dangers
of the Street" :

"Dangers of the Street"

"This film shows a boy stealing rides on street cars, crossing
in front of moving cars and a boy run down by car. The lineman
is repairing broken wires and let a live wire fall to the ground,
where it is picked up by boys playing in the street. Boy is shocked
and revived by pulmotor. Women and two children alight from a
car and cross track in rear of car. Car approaching from op-
posite direction is not seen until one of the children is struck by
the car and crippled for life."

In what specific manner are these safety films utilized?

1. They are presented at industrial plants where workmen
see them.

2. They may be shown at safety mass meetings for work-
men and their families in a hall, school or theater.

3. They are used at open-air safety meetings in the parks
of many cities during the summer.

In Rochester, New York, from March 1 to September 1, 1918,
the National Safety Council conducted a public safety campaign
to prove conclusively that results could come about through ac-
tivities properly organized and actively directed. These results
were achieved — and in the report presented by the director of that
campaign, the following appears under the caption, "Motion
Pictures."

"In the five most prominent moving picture houses in the city
we used each week a short film on safety, called 'Minute Films.' •
These were
taken under
o u r direction,
and each de-
picted some
one specific
hazard. They
were inter-
spersed 'with
proper leaders
and the motion
picture houses,
as a rule, made
them a^part of
the pictorial
weekly. These
films were ex-
tremely effect-
ive and enabled
us to keep our
work continu-
ally before the
public. We
also used at
many of our
meetings a
safety film
called "The
Price of
Thought-
lessness."

In the great
national move- Jack's conductor giving him a lesson in safety

REEL and SLIDE

menl for accident prevention which gains added impetus every
day, the motion picture film plays a vital part. There is, how-
ever, a great need for new safety films — films with real human
interest interwoven with an effective driving home of the safety
lesson. This is a field in which the scenario writer of ability 'and
imagination can join hands with the safety engineer.

The title of the story is a safety film taken from the Mother
Goose rhyme of that name. Jack Foster, a railroad brakeman,
who is a fine type of man in character and appearance, and who
has saved his money, is building a new home. The opening scene
shows him with his wife and two little children on Christmas
morning, gathered around a Christmas tree. Husband and wife
are delighted over the prospects of moving into their new house,
the building of which is nearly completed. Jack, although a fine
fellow, is found to possess one fault, that of carelessness, while
engaged in his work as a brakeman.

"The House That Jack Built"

He is brought to task by Jim Stevens, a conductor, who is
his close friend. Jack refuses to join in a game of cards, stating
he is saving his money. Stevens declares that Jack must not
only refuse to gamble for money* but also to take chances on los-
ing his life. Later, while Jack and his wife are showing their
new house to Stevens, Airs. Foscter overhears the conductor tell
Jack that sorrow will some day cross the threshold of his home
if he does not stop taking chances. Mrs. Foster becomes greatly
alarmed over her discovery that her husband is careless. Her
fears become so acute that she is haunted by visions of what
might possibly happen through his carelessness and she sees the
vision of a train collision due to her husband's neglect in failing
to properly observe the flagging rule and go back with his flag
a sufficient distance to protect the rear end of his train, which
has become stalled. In this vision scene a most realistic rear-end
collision takes place — a heavy freight train colliding with and
demolishing several cars of another train, and apparently killing
a conductor. Mrs. Foster becomes hysterical as this vision passes
before her. ,

In the earlier scenes it had been shown that "Happiness was
the Malt that lay in the House that Jack Built," applying the
term to the words of the old nursery rhyme. As Mrs. Foster's
peace of mind becomes threatened through the fear of the pos-
sible result of the thoughtlessness of her husband, Carelessness is
shown to have been "The Rat that was eating Happiness, the
Malt, that lay in the House that Jack Built."

At this point Mrs. Foster hastens to the railroad yard to allay
her fears, and overhears her husband and two men talking. Here
Stevens gets Donovan, an employe who lost his leg because his
mind was occupied with thoughts of a quarrel he had with his
wife at home, making him oblivious to surrounding dangers, tell
how he got hurt. As the story is told the action on the screen
shows Donovan knocked down by a car and his leg run over.

How the "Lessons" Are Visualized

Stevens, the conductor, induces Jack to attend a safety rally,
and during the course of the scenes in the hall where the rally
takes place a number of unsafe practices in yards and shops are
vividly enacted on the screen. One sees the result of leaving
nails sticking up in planks left carelessly about where persons
might step on them ; a shopman is seen to lose an eye because
he refused to wear safety goggles provided for his protection; a
carpenter loses a finger while working at a buzz saw with the
guard removed from the saw ; a brakeman is in a thrilling
manner knocked off the roof of a box car when a coupling is
made, because he stood in a careless manner; a brakeman who
went between moving cars contrary to instructions fell and his
arm was run over in plain view of the audience ; an engineman
standing between the rails and boarding the footboard of' an en-
gine falls under the engine. These and other effective scenes
follow in rapid succession.

As each of these scenes appear on the screen close-up views
of various characters in the audience are shown, their facial ex-
pressions depicting the great impression the vivid scenes on the
screen have made on their minds. For instance, a one-eyed man,
viewing the scene in which the goggles are not used, turns to his
wife and tells her that was the way he lost his eye; a man with
a crippled hand tells his daughter, who sits beside him, that the
man in the picture who used the saw without the guard in place
paid the same price that he did for his carelessness, etc.

Following the safety rally Jack and his wife return to their
home, Jack greatly impressed by what he has seen and heard.
He bends over the bed in which his two children are sleeping and
resolves to banish carelessness forever, and the play ends with the
statement that

"Resolution became the Cat

That Killed Carelessness, the Rat

That was eating Happiness, the Malt

That lay in the House

That Jack Built."

Two little children, a very sweet little girl of three years and
a boy slightly older, as the children of Jack, appear in a number
of the scenes and add a touch of human interest to the picture
that is irresistible.

Motion Picture in the School Room
Subject of Address

By Charles Roach

(Iowa State College, in an address before the Superintendents'
Club, Des Moines, Iowa, Dec. 26, 1918.)

WHEN I speak of .motion pictures I refer to the type of
film such as may be used by teachers in the class-room
and at no time am I thinking of the film such as one
will see in most every theater in this and other cities.
The theater has its place in our social scheme, just the same as
the school, but the theater and the school can not be said to have
very much in common. The theater is primarily intended for en-
tertainment, the school for education. If either gets into the field
of the other, such a one is not functioning in its proper sphere.

If I were to choose a text this morning I would refer you
to a bulletin put out by the Bureau of Education with reference
to the use of the cinema in the schools. The bulletin mentioned,
declares that as the attention and interest of educators are more
drawn to its (the motion picture) merits, the future usefulness
of the cinematograph bids fair to surpass the predictions of its
most sanguine advocates.

Plenty of Material Now

Just now we are particularly interested in motion pictures and
if it is true that 75 per Cent of our precepts come through the
eye, then there is need for no further argument to sustantiate
the claim for the right to introduce the "movies" in the schools.
Grant that the motion picture has its limitations; so does every
other teaching device. The federal government believes that "the
moving picture will be the indispensable adjunct of every teacher
and educational lecture" and is willing to proceed. Information
from the Commissioner of Education at Washington, D. C, says
that the Bureau of Education has organized a Board of University
Extension and that film and slide work is already under way.
The Deparement of Labor, the Department of Agriculture, the
Bureau of Immigration, the U. S. Boys' Working Reserve, and
other- federal divisions are producing and distributing worthwhile
material, to schools which can and will use them.

The motion picture as far as schools are concerned must be
something more than entertainment. They must be truly educa-
tional ; something the teacher may use in the class room with as
much seriousness of purpose as he would any laboratory demon-
stration. One problem confronting the teacher is to locate just
such film, definitely arranged for use. There are now more worth-
while educationals than any one school could use in many years
but little of it is catalogued and made accessible. Just as soon
as school men know what they want and ask for it, the film will
be forthcoming.

Inflammable Film Dangerous

The problem of projection is another "boogaboo." Many
school people believe the mechanical devices are too intricate.
The demand for special booth and specialized electrical apparatus
has frightened others. To such persons I may say that there are
machines so simple any person, exercising ordinary intelligence
and care, can operate with perfect results after a little instruction.
Inflammable film is dangerous, but no more so than waste paper
which accumulates in the class room. I, personally, have tried to
burn a short piece of film in some portable projectors using a
low amperage mazda lamp. Even though I allowed the film to
come in contact with the lamp house and subjected other condi-
tions which never would occur unless an operator would deliber-
ately bring them to pass, in no case could I set the film on fire.
Models of machines using high amperage or arc lamps would prove
more dangerous. In the class room a six or eight-foot picture
is large enough and where the distance from machine to screen
is not more than 30 feet, the low amperage lamp is the most
advantageous to use. Fear of fire often exaggerates the actual
danger of fire and those fearful persons must wait until the "non-
fllam" film is perfected.

Some teachers still insist that for actual teaching purposes
the film has but little value, arguing that the scene passes on
and off the screen too rapidly. This objection is easily overcome
bv the low amneraee lamp, which permits even the inflammable
film to be stopped at any interval and the scene held as long as
the teacher may wish or the explanation may require. _ Experience
of those persons who have made a study of the teaching value of
films in the class room will not give much evidence to support the
objection.

REEL and S LIDE

" Dramatizing" the Adding Machine

Educational Interest and Amusement Combined Cleverly in Burroughs Film
Screen Story of Inventor, Invention and Development of the Accounting Art

S'

By E. J. Clary

OilE time ago Reel and Slide described the Todd Pro-
tectograph moving picture production, "A Modern Black
Art," which set the pace in screen exploitation of office
appliances. Between the successful attempt and the present
Burroughs Adding Machine Company's campaign, there seems
to be a gap. The Todd screen story was designed for special
showings before selected audiences of business men and to that
degree it was filmed for what might be termed "class audiences."
The Burroughs film, produced by the Bray Studios, Inc., and
supervised by J. R. Bray, was designed to get and hold the at-
tention of selected audiences of business men and also the gen-
eral theater-going public.

To arouse sufficient interest in
a subject so apparently dull as an
adding machine so that the mis-
cellaneous audiences in our the-
aters will become interested, was
the problem Mr. Bray faced in
his undertaking. As a part of
this 2,000-foot Burroughs produc-
tion was to be used as an indus-
trial feature in the Paramount Bray Pictograph — the magazine on
the screen — the subject called for unusual resource and a through
grasp of the motion picture angle of the undertaking as well
as of the advertising angle.

Dramatizing a Machine

The complete Burroughs picture in its entirety is 2,000 feet
in length, or two reels. It is being exhibited before Rotary and
other clubs and before conventions of business men. Certain
parts of it were extracted, edited down, elaborated on and in-
cluded in issue No. 6091 of the Bray Pictograph, going out over
the regular Pictograph circuit and getting exhibitions in the
leading theaters of the United States served by Paramount Ex-
changes. It was Mr. Bray's problem to make this industrial
feature of sufficient interest and educational quality to meet the
editorial standards of the Pictograph. He did so by means of a
clever combination of humor, educational interest and human
interest.

He pictured, as it were, the "romance of the adding machine"
and he called it, "The Machine That Thinks." The result was
striking. In no instance is the Burroughs Company or their
product given precedence over the editorial interest of the feature
itself. Taking into consideration the wide national circulation of
the Pictograph and the almost continuous showings of the Bur-
roughs 2,000-foot unit, it is estimated that the films will carry
the adding machine message to between 2,500,000 and 5,000.000
people in 1919.

This production was primarily
designed to aid the Burroughs
salesmen in convincing their pros-
pects of the high degree of de-
velopment and the advanced de-
gree of service that goes with
every Burroughs machine. A
scheme of co-operation has been
worked out by the Burroughs ad-
vertising department so that the
salesmen and dealers can reap the direct rewards of this screen
publicity. The element that impresses the advertiser most in
connection with this campaign lies in the subtlety with which the
publicity was secured without obvious advertising and without
alienating the attention of theater goers.

Entertainment Par Excellence

The Burroughs picture as it appears in the Pictograph visual-
izes the development of book keeping and accounting from the
good old days of Mr. Stonehatchet to the present day of the
adding machine. The scenes are rapid fire. They are a com-
bination of cartoons and life pictures, taking the audiences to
many lands and showing how the most unusual and curious sys-
tems of accounting are carried out. With this brief but complete
history of accounting, the film merges into the modern way —
the Burroughs way, and the many marvelous things accomplished
by the modern adding machine are demonstrated on the screen.

A brief synopsis of the history and development of the original
Burroughs model and a portrait of the inventor are included.
Of course, the 2,000-foot production is more complete, show-
ing the Burroughs factory and delineating more detailed informa-
tion concerning the machine itself and what it is designed to do.
The Burroughs Company consider this screen campaign as merely
a part of their general advertising and promotion work. We
quote from their notice to dealers concerning the film :

"Two million persons — and that
is a conservative estimate — will
see Burroughs propaganda during
the coming year. They will see it
projected on the movie screens of
thousands of theaters throughout
the country. Two million is the
estimated minimum "circulation"
that will be given to Bray Picto-
graph No. 6091, a section — in fact,
the greater part — of which consists of an entertaining "picturized"
Burroughs message. The two-reel Burroughs film, "The Machine
That Thinks," was shown first at the agency managers' conven-
tion in February, 1918, and has since been exhibited before Rotary
clubs and similar organizations throughout the six districts.
Working with the Burroughs advertising department, the Bray
Studios have shortened the epic of Mr. Stonehatchet and suc-
ceeding keepers of books into a single "topic" which has been
incorporated in a magazine film. Sent out through film ex-
changes as other Bray Pictograph "releases" are distributed, the
picture will be shown as a part of the regular program of thea-
ters from coast to coast.

Picture Shown at Strand

"It is to be understood that the Pictograph is supplementary
to the Burroughs advertising program and that it does not sup-
plant any feature of that program. It will not take the place,
to any degree, of magazine advertising, or supersede the two-
reel, all-Burroughs film now being shown before clubs. But the
Pictograph, with its powerful appeal to general interest, its broad
circulation and the lasting impression it is bound to leave upon
the minds of those who see it, is certain to be a potent factor
in the sum total of our advertising effort. Burroughs representa-
tives "out in the field" will be interested, of course, in the
Pictograph ; they'll want to see it when it comes to their towns.
The picture has recently had its "premier" at the Strand theater
in New York and is now being shown in a number of other
cities."

The use of the film in a nation-wide way is made possible
by the use of portable projectors. The advertising department
has seven district advertising manager in the field, and these men
book the film and exhibit it in their respective territories. As a
rule, special trips are not made for this purpose, the machine and
film being a part of the traveling equipment of each field adver-
tising field men. A new Burroughs film on the bookkeeping
machine is being prepared now and will be released early in
March. This will be a one-reel subject. Like the first film, it
is produced by the Bray Studios.

Projector Installed in Charleston Y.W. G. A.

With Miss Sutherland Griffith of Los Angeles, Cal., at the
head of its program, the moving-picture section of the National
Y. W. C. A. is planning to both give and make "movies"' on a
large scale in its after-war program. Mrs. John D. Rockefeller,
Jr., and her committee on housing of the National Y. W. C. A.- —
the same committee that handled the housing of girls in govern-
ment employ in Washington, D. C, during the past year — has
just approved the buying of a projection machine, booths and
screen to make possible the giving of moving pictures in the first
of the Y. W. C. A_'s new recreation houses which is soon to be
opened in Charleston, S. C

This means that the girls who will make the recreation house
their home will enjoy one evening each week of moving pictures
in their own hall and conducted by a Y. W. C. A. committee. Miss
Griffith is taking great pains in the selection of pictures.

10

REEL and SLIDE

Chicago Schools' Slide Lecture Plan

Ten Weeks' Course in Operation With Talks by Noted Travelers and Speakers
Newspaper Co-operates With School Board in Widespread Use of the Screen

By John S. Bird, A. B.

THE speakers' schedule for the nineteenth annual stereop-
ticon lecture course in Chicago public schools has been
given out and it is well worth the study of all people
interested in the subject. It is especially a notable series
because of the prominence of the speakers and the varied as-
sortment of screen subjects which are to be covered. This course
of winter lectures will last ten weeks and will be distributed
through a string of twenty public school buildings, the auditoriums
of each being used to hold the large audiences which invariably
attend.

The Chicago Daily News, which stands sponsor for this most
interesting lecture course, held for the public benefit, deserves
credit for the quality of the subjects being presented and for
securing such a list of speakers. The school rooms are rented
for the purpose from the Chicago Board of Education and no
tickets are required and no charge is made. The screen lectures
are intended for adults and the programs are arranged accord-
ingly.

It is the aim of those who have this series in charge to reach
the greatest number of people possible and, in line with this, the
schools selected are widely scattered.

In the subjects augmented by means of the stereopticon, we
find travel, history, art, agriculture and science. There is a rich
list of foreign travel pictures included and what is a most valu-
able informative and interesting talk on "Brave Bohemia," by
Jaroslav J. Zmrhal, secretary of the Bohemian National Alliance
of America. At the opening of the course, at the McPherson
School, there will be a reading and pictorial rendition of Long-
fellow's "Courtship of Miles Standish." James E. McDade, a
well-known lecturer and entertainer, has been secured to make
this feature a success.

Following is a synopsis of the ten weeks' course :

Beaubien School — "Naga Tribes of India," by William C.
Smith, traveler and lecturer.

Belding School — "The State of Wisconsin," by Verne E.
Coapman, educator and lecturer.

Bell School — "Pictures the Kaiser Ought to See," crayon
drawings executed by George E. Colby, artist and lecturer.

Blaine School — "The Republic of Guatemala," by S. P. Alli-
son, traveler and lecturer.

Lloyd School — "Portions of Palestine," by W. Blanchard
Moore, traveler and lecturer.

Moos School— "The State of Florida," by R. H. J. De Loach,
writer and lecturer; director of Armour Bureau of Agricultural
Research.

Nobel School — "Scenes from Canada," by George A. Powles,
author, educator and lecturer.

Burr School — "Brave Bohemia," by Jaroslav J. Zmrhal, edu-
cator and lecturer; secretary of the Bohemian National Alliance
of America.

Sa'bin School — "Evolution of Our Flag," by Lieut. B. J.
Cigrand, U. S. N. (dental corps) ; writer and lecturer.

Morse School — "Alaska, Atlin and the Yukon," by Herman
W eig, traveler and lecturer.

Chopin School — "Joan of Arc," by Chester P. Holway, writer
and lecturer.

Ryerson School — "A 'Paleface' Among 'Redskins'," by Ellis
Prentice Cole, artist and lecturer.

Byford School — "Cracow; Ancient Capital of Poland," bv
Albert \Y. Noll, director of Pulaski Park.

Shepard School — "Southern France," by Herbert Hines, writer
and lecturer.

Garfield School — "From Zanzibar to the Congo," by Julian B.
Arnold, writer, traveler and lecturer.

Parkman School— "Pygmy Tribes of the Philippines," by Fav
1 ooper Cole, traveler and lecturer; member of staff of Field
Museum.

Harvard School— "Coast Region of Brazil," by Robert Henry
Becker, traveler and lecturer.

Warren School — "The Hawaiian Islands," by Carl Archibald
Glover, traveler and lecturer.

Marsh School — "The City of New York," by A. A. Freed-
lander," writer and lecturer.

It is said that some of the finest slides in the United States
will be used at these lectures. The success of this plan over a
period of years offers conclusive evidence that such a plan is
feasible in any city. There never has been any difficulty in
getting crowds and it has been found that persons cross the city
in order to attend the talks held in distant sections. Juveniles,
while not barred from the lectures, are not permitted unless there
is ample room after all adults are seated.

The Daily News management conducts these lectures with-
out profit and with the sole aim and idea of supplying intellectual
entertainment for those of the city's population who cannot
afford professional entertainment, but who would gladly attend
meetings of this kind if opportunity is offered. Through the
columns of this newspaper, the public is kept informed concern-
ing the lectures and their dates.

Besides, considerable other publicity work is resorted to in
regard to the matter. It is the aim to make the public schools
of Chicago serve as centers/ where possible and the stereopticon
is regarded as the ideal means of doing so.

It will be noted that America is by no means left out of the
series. R. H. J. De Loach, writer and lecturer, and director of
the Armour Bureau of Agricultural Research, presents a most
alluring . series of pictures on "The State of Florida." "Alaska"
is given by Herman Weig.

Perfection Rubber Company Films Aided
by Special Lecturer

Henry, 111., had the opportunity of hearing Judge Dean
Franklin of Chicago at the old First National Bank building in
Henry and of seeing some interesting industrial pictures. The
purpose of the meeting and the films was to acquaint the people
of Marshall County with the aims and objectives of the Per-
fection Tire and Rubber Company, as well as the exceptional
quality of the firm's products, and the ultimate benefits to be
derived from association with this co-operative institution. Mov-
ing pictures illustrated the methods of tire making from crude
materials to finished products, both rubber and asbestos. The Per-
fection Tire Company is located at Fort Madison, Iowa, the as-
bestos factorv at Wabash, Ind.

Presidents McKinley and Cleveland riding to the former's inaug-
uration, as shown in a 20-year-old motion picture now
in the hands of Abram Stone of New York

REEL and SLIDE

11

Illuminants for the Rural Agent

Expert Describes Actual Experience With Various Mediums in North Dakota
Gives Suggestions on Projection for the User of the Portable Stereopticon Machine

By A. P. Hollis

(College Extension Lecturer, North Dakota Agricultural College,
in an address before the Extension Workers of that State)

STEREOPTICONS for extension work should admit of two
forms of light, the acetylene and the Mazda electric lamp.
For rural work, the acetylene burner and tank are needed.
The compound burner, known as the "searchlight," saves
gas and is equal in illuminating power to the four-burner type.
The presto-lite tank is the most practicable source of gas for these
burners, as it is absolutely safe, certain and available. This is
not true of acetylene gas generators. The tanks come in four
sizes, containing respectively ten, thirty, forty and seventy cubic
feet of gas. There is a gauge under the tank which indicates the
amount used by pounds pressure.

These tanks vary in cost from $10 to $18, fully charged.
Empty tanks may be exchanged for new charged ones at $1.25,
$2.50, $3.00 and $4.50 per tank. The smallest of the tanks, used
on motorcycles, is the handiest and lightest to carry around and
is good for about ten exhibitions.

Ninety per cent of lantern trouble in the past has been due to
the wrong placing of the light. It would be better if machines
were made with a fixed light support, allowing no adjustment;
however, a little practice will easily give the correct adjustments.
These are: down and up; from side to side; backward and for-
ward. The main proposition is to get the light source opposite the
exact center of the lens and at a distance such that the greatest
number of light rays will go through the lens. This can be easily
ascertained by noting what happens to the circle of light before
putting in any slides.

Even Light Necessary

The amount of light on the screen varies with each change
of position of the light. The desideratum is a bright even light
surface with no dark borders or color rings. This is much more
easy to secure with either the acetylene light or the Mazda light,
than with the carbon lamp. The bright even field having been
established, the only other step is the focusing of the image, which
is exceedingly simple. The gas should be turned on until it just
begins to hiss. The point is to have the flame as bright and steady
as possible without forking or smoking. The flame should not
be turned down low as it will choke the burner openings with
carbon. The acetylene button newly advertised, is no improve-
ment on the burner, in my opinion.

The oxy-hydrogen light is too cumbersome, expensive and
dangerous to be even considered, especially since the other forms
of light mentioned are fully equal to the demands of the stere-
opticon. The alco-light is too dim, makes a hissing noise, is vari-
able and requires frequent pumping. I have used an automobile
battery for country work, with a low voltage lamp of the Edison
locomotive headlight type. This gives a better light than the
presto-lite. The only disadvantages are the possibility of freezing
in North Dakota winters, the weight of the battery and the fre-
quent re-charging necessary. Mr. Roy Corbett. formerly with this
department, developed a very satisfactory light, using the ordi-
nary Ford magneto and racing the engine to make the light. It
does not give a very strong light and the racing of the engine is
not pleasant.

About the Screen

Delco and other similar home and store lighting plants are
just as good as city current and have all the forms of lamps
necessary. For city work where there is an electric current, the
only equipment to be considered, is the Mazda special stereopticon
lamp, varying from 250 to 500 watts and usually of 110 volts,
though 220 is occasionally met with. Lamps of this type do not,
consume more than five amperes of current and can therefore be
attached to any electric light socket and makes the stereopticon
as easy to operate as the turning on of a switch in your own
home.

The light is brilliant, absolutely uniform, requires no attention
whatever from the operator, which is quite an item if the lecturer
has to be his own operator, but it is better to have somebody else
work the slides. Small pocket flash-lights are good for signals.
Other Mazda lamps have been developed for as heavy a current
as 18 amperes, but they would have to be attached to the main
wires, and are only necessary for the larger movie machines.

Lanterns such as I have described, weigh only 15 to 20 pounds,
complete, and require no rheostats as the old carbon lamp did.

Taking the Illustrated Lecture to the Rural School in North
Dakota.

They can be set up in five minutes and give good results, after-
noon and evening, though the evening is always the best time for
lantern lectures. The cheapest and best darkening material for
windows afternoons is a roll of ordinary building paper. Ordi-
nary opaque curtains are sufficient when electricity is used. F6r
rural work I use an ordinary muslin bed-sheet for a screen, be-
cause it can be folded up compactly. A light-colored wall is just
as good, or imprinted sheets of newsmmer tacked up. The roller
screens are sometimes awkward to carry.

This department keeps on file lists of slides and films which
it furnishes free to schools, clubs and county agents, and also
slide catalogues from various slide firms and also descriptions and
price lists of the various forms of stereopticons and the moving
picture machines on the market. Only a few minutes can be given
to the moving picture film. Any large use of these is still in the
future, as the average cost of a positive reel is $100 and a neg-
ative $1,000 ; a movie camera costs $500, the movie machines cost
from $200 to $500.

North Carolina Goes in for Films

Several schools and county agents get our films free and
arrange to have them run in the local theater. We are just on
the brink of a great development in educational movies. I have
just been invited to attend a meeting at Chicago, of the bureaus
of visual instruction, now connected with almost every up-to-date
institution in the country and they will consider plans for the
production and distribution of a better type of educational films
on a larger scale than has ever before been attempted. As is well
known, the United States Government in its various departments,
is a large producer and distributor of films.

Universities and colleges are beginning to make their own.
This is very expensive. One or two firms have just recently been
organized to manufacture moving picture text books for all sub-
jects of study. These are being edited by the authors of the texts
themselves. They can be secured at an average cost of $80 per
reel, while the Department of Agriculture at Washington has
just written me that most of their films will be available for $50
per reel to the extension departments of /the various colleges.
Our own engineering department has a small laboratory in which
films have been developed, and a moving picture machine for
taking them. Some very creditable films have been produced
while Mr. Corbett wa's connected with that work.

At present the institution lacks a technical laboratory expert,
who can both take pictures and print them. This side of our
college work should be immediately enlarged so that we may be
in position to aid more directly and effectively our various workers
in the field. The North Carolina legislature recently appropriated
$25,000 for rural movies and equipment. The Agricultural De-
partment of the Province of Ottawa, Canada, has purchased fifty
films for rural communities and its county agents. These films,
combined with an occasional comedy or drama, has raised the
attendance at the meetings held by county agents, from an average
of 15 to an average of 85.

12

REEL and SLIDE

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Ad Slides — Good and Bad

A Department of Criticism, Edited for
Reel and Slide Magazine by Jonas Howard

imimfflMMi!iffliim'iim^™i|||"m^^

OXE thing that is certain to impress the thoughtful person
when considering theater lantern slide advertising is
the general policy of trying to tell an advertising "story"
in space designed to . comfortably accommodate fifteen
words and to be read in as many seconds. Undoubtedly, the
most successful advertising slides have been those that contained
not more than ten words and often less. The slides offer only
a flash.

This department is in receipt of the following in a letter
from G. W. Gauthier, manager of the Chicago office of the
Victor Animatograph Company, a concern long noted for its
excellent screen material :

"There are two reasons why the slide has an advantage over
most advertising mediums in certain lines of business — small
cost per thousand readers and effectiveness."

Now, small cost does
not largely influence the
really important adver-
tiser. Effectiveness is of
much concern. A slide
will reach 1,000 theater
patrons more cheaply than
the same amount spent in
a daily newspaper. But,
unless the slide copy is
prepared for the screen
expressly, it is doubtful
whether such is the case.
It is largely a matter of
carefully considering the
conditions under which
both mediums are read.
The theater patron merely gets a flash, but must see the slide
whether he will or 'no: the newspaper reader decides whether
he will read the ad or not, but he has more time. If you have
the attention of the newspaper reader your ad has served its
purpose and the chances are he will read further. The slide
needs no attention-getting element : the screen furnishes that.

Therefore, we say, keep your slide copy simple and under
ten words. Don't try to catch the eye by freak stunts ; rather
try to impress — to hold the attention after the slide has been
withdrawn. That is why slogan advertising is the ideal slide
copy.

* * *

We reproduce here a slide made for the Brunswick Balke
Collender people by Victor recently and widely distributed just
prior to Christmas. Note the screen effectiveness of the slogan.
"The utmost in gifts." With this is tied up the local dealer*s
announcement.

The absence of copy on this slide gives it real selling value.
It expresses the spirit of the season, carries out well the idea
of the Brunswick Phonograph and is certain to prompt a per-
centage of those who see it to buy. Here we have the combina-
tion of national publicity for the manufacturer, direct advertising
for the local dealer and a timely reader appeal. This slide lacks
the "cheap" art work which so often spoils a campaign of this
kind. The picture tells the story plainly. Anybody can get the
various elements at a mere glance.

* * *

We understand that the Du Pont people have placed a large
slide order with the Standard Slide Company of New York, for
immediate execution. The Du Pont Company has long been an
important believer in and practical use of lantern slides. In-
cidentally, these are busy days around the big, new offices of the
Standard Company, occupying the Slide Building right off Broad-
way. This company is a combination of four of the biggest and
best known slide houses in the United States.

* ♦ +

Reed Brothers of Cortland, New York, well-known raisers
of cabbage and cabbage seed for the farmers of the United
State-, have found a novel use for slides. Mr. E. N. Reed of
that firm is delivering a series of lectures on cabbage raising and
cabbage seed, under the auspices of his company. Mr. Reed is
using a set of slides owned by his company quite effectively,
lecturing personally before groups of farmers at Chautauqua and
community meetings.

Another concern in a widely different field to find the lantern
slide of great use is the General Railway Signal Company. Mr.
S. M. Day of that company recently made an illustrated talk on
"Alternating Current Signals and Signalling" before the Roch-
ester, N. Y., section of the American Institute of Electrical
Engineers. Signal installations made by that company are
screened before special groups.

Swift & Co., Chicago packers, have employed Mr. M. Whiton
as a lecturer to talk on the Swift packing plant, using stereop-
ticon slides to illustrate same.

Editor Opposes State Censorship of
Motion Pictures

THE black cloud of state censorship of motion pictures is
again seen on the horizon — at Albany. It is to be hoped
that the fresh wind of clear thinking and ar.tistic sincertiy
will soon blow it completely away, writes the well in-
formed motion picture editor of the conservative New York
Times.

Assemblyman William F. Brush of Orange county has intro-
duced a bill into the Legislature that would establish a department
of motion pictures, headed by a commissioner whose duties would
include the censorship of films and the drawing of a salary of
$7,500 a year.

The idea of a department of motion pictures for any of the
several purposes mentioned in the bill is not attractive, but the
writer does not care to speak positively at this time on any of
them except that of censorship.

Evils Would Multiply

An official censor, any political appointee of a Governor, em-
powered to say what the people of the State shall see on the
screen and what they shall not see is an obstacle in the way of
moral and intellectual progress as well as a czar whose existence
is a denial of democracy. Official censorship is bad in theory and
worse in practice. The very idea upon which it is based denies
the fundamental truth that real growth and development must be
free, and experience gives abundant testimony to the fact that
censorship is almost . invariably characterized by stupidity, ignor-
ance, and bigotry, and sometimes selfish interest.

No unbiased person denies that many photoplays are worse
than trash. It is agreed among disinterested people that the in-
fluence of many pictures is not good. But this is no reason for
an official censor, because of two facts : First, agencies of re-
straint and education are already at work correcting the existing
evils, and, second, an official censor would hamper these agencies
and fail to correct the evils. The evils would grow during his
regime. Perhaps he would suppress a few scenes not good for
young minds, but, unless he was such a censor as the world has
never seen, he would permit the exhibition of many more scenes
of unhealthful influence and suppress sincere photoplays whose
influence would be good. His idea of what to suppress would
almost certainly be born of narrow-mindedness.

He would be guided by irrational rules and prejudices well
known today for their efficiency in stunting and distorting men-
tal and moral growth and their incompetence in recognizing real
values and true processes of development. He would be controlled
by political and social bias, regarding as evil anything that did
not fit into his ready-made conception of what ought and ought
not to be.

Police Are Now Empowered

But this is discussing probabilities. - The certaintv is that the
evil of official censorship is inherent in censorship itself. The pro-
duction of wholesome, artistic photoplays is dependent upon the
education of the public mind and taste, and education in this
sense means the power of selection properly exercised. This
power comes from practice under such favorable conditions as are
provided by the National Board of Review of Motion Pictures
and many other community and private agencies. How can there
be adequate popular practice in selection if an arbitrary censor is
to do the selecting for everybody?

Any standard maintained by censorship, even if admittedly
good, is established on sand and will not endure. The people,
relieved from restraint, as they must be from time to time in the
ordinary run of events, will turn to license, as they always do
under the circumstances, and their last state will be worse than
the first. Whatever standard is established by popular education
is maintained by its own sure strength in the minds and hearts
of those for whom it lives. It is their own creation. And it does
not remain ^at a fixed level. The higher it is the higher it tends
to go.

REEL and SLIDE

Films as an Aid to the Sanitarian

New York Department of Health Official Describes Cartoons Used There
Convinced That Visualization Is Most Certain Help to the "Submerged"

By S. Dana Hubbard, M. D.

(Ac ting Director, Department of Health, New York City)

THE problem of health departments is how to conquer dis-
ease; how to increase mental and physical efficiency; how
to raise the average of the human race and increase the
number of men and women of genius.

The problem of public health educators is to obtain the foun-
dation of knowledge for an adequate appreciation of life. The
significance of many phenomena, mysteries to many, and to others
always obscure, if viewed with indifference, may be imparted if
the attention of these people can be attracted to that which all
should know, and provided it may be learned without effort, ex-
pense or loss of time. How can sanitation be imparted to the
many millions of people who are directly affected by the rules
of personal hygiene and environmental sanitation?

For years and years, dependence was placed upon the police
power of the public authorities. These, however, have learned
that according to an old adage, "One may lead a horse to water
but many cannot make him drink." So it is with quarantine in
the presence of infectious or contagious disease. We can lock a
child up that is ill of scarlet fever or typhoid fever, but who can
make the patient, family, visitors, attendants and all concerned
obey the dictates of common humanity — the preventing of others
taking these diseases?

In all this world, none are so mean as to purposely spread
contagion to their neighbors, their friends or even to their ene-
mies, but many do so unknowingly. The problem then is, how
can such people be informed?

To provide schools to educate doctors and nurses, and to
educate people in the science of disease — biology — costs money
and takes time, valuable time. But all cannot be even amateur
doctors, nurses or biologists. Many people have sickness and
many people lose their lives from diseases which are wholly pre-
ventable. Why? Ignorance. How can this ignorance — dense,
dark, stygian, be removed? By the "movies" of course; learn
while you play; in seeking recreation you may seek health.

Motion Pictures Check "Hooliganism"

The picture screen means much to the happiness of the
world. Much pleasure not only to the grown ups, but to the
growing up. Many of these people work and live, I am sorry
to have to say, under adverse conditions. Imagine if you may
what "the movies" mean to tens of thousands of "poor children"
herded in hot holes, called for want of a better term "home" — a
misnomer, it is true — in the tenements of this and other cities?
Poor, tired, wornout mothers — working all dav long for the
family. Such may feel certain that when the children are "at the
movies" they are enjoying themselves, are out of the dangers
of the busy streets, and are learning something which may help
them in their future lives. Who'd rob these of this little bright-
ness that comes to them? To make the poor, oftentimes the half
clad, half nourished, forget their misery as well as their sad lot,
is a great thing and "the movies" do it.

Our city fathers tell us that "the movies" play a prominent
part in checking Hooliganism — rough house, many term it — and
that "the films" draw many from resorts not contributory to their
welfare. All forms of recreation appeal to only a section or
group of society, of a community, but the lure of the screen is
well nigh universal. Cheapness and accessibility make it pos-
sible for all people — of all stations of life — to indulge, almost to
an unlimited extent and it might be said, judging from the number
of the houses and the number of admissions, that all do so.

All must be impressed that the motion pictures have a pro-
found influence upon both mental and moral outlooks of many
millions of people. An influence, the more subtle, in that it is
subconsciously exercised. No social problem of today demands
more careful consideration or attention than do motion pictures.

Returns of attendance indicate that no fewer than one and a
half billion people see the films in a single year. There are ap-
proximately ten thousand such shows in this country, over five
hundred in New York City. Regarding material, it is learned
that about five thousand new subjects are issued each year and
about seventy million feet of film run through the projectors
each week. The industry gives employment to about 250,000 per-
sons and the work may be compared to an International Circu-
lating Library, of which each country of the universe forms a

branch station. The films go the rounds of the world from Asia
to Zanzibar.

What is the function of motion pictures? They may be con-
sidered as recreative, educational or for propaganda or adver-
tising. We are concerned with the educational and propaganda
directly and indirectly with the recreational. It is known from
past experiences that to stage a film of a purely sanitary subject
— food, sickness or prevention of disease — such would have no
chance with the average audience.

Element of "Human Interest"

A sanitary subject sandwiched with Charles Chaplin or a
romance — would not have a chance and the effect would be time
lost and the audience bored. Now how can we "get over" a film
on sanitation?

There are times when conditions, as the farmer says, are
ripe for such and to lose this opportunity is almost sinful. When
local news as indicated by the daily press touches on disease
the time may be seized to spread information which is not only
interesting, but is eagerly accepted by the public. For instance,
recently the press daily attracted attention to the epidemic of
influenza. Health authorities were quick to seize this oppor-
tunity to reach the people. Some people, too, were reached through
this source who could not have been approached in any other
manner and information, valuable in many ways, was received
and accepted, and no doubt did much good in curtailing the evil
effects of this epidemic.

Short announcements through using lantern slides as inter-
runners, special feature pictures — as use of masks — and similar
endeavors were "got over" and went well, we are told. To be
effective, therefore, the film must be more than purely educational.
It must have other interests as well. To make an educational film
"touch" is an art and subject matter must be not only essential,
but have vivid interest. Adults are more or less set in their ideas
and it requires considerable to get them to change their views. We
are fairly reliably informed that the ordinary audience is only 15
per cent children under 16 years of age, and in catering to these
with health propaganda it is a difficult position one can be assured
to assume.

Only recently it was decided to approach the matter from an
entirely new angle — to cartoon our efforts. In place of boring
audiences with matter incomprehensible to them we would take
up the amusing side and feature special sanitary subjects along
with the popular idea of interesting vaudeville. For instance,
in endeavoring to "advise walking in the air," we showed a man
with sedentary habits, shut up all week in his stuffy little office,
miserable and peevish, and who, on his one day of rest, instead
of exprcisinsr in the air or taking p dav off, as his physique
needed, he took his time to do repairs in his home. He was
featured as damaging the plumbing, disturbing the neighbors with
his overflowing bath tub and later damaging his own clothing,
trying to repaper the walls by stepping into the glue bucket.

A Chance for the Sanitarian

This has brought laughs to many on the stage and the same
idea has been overworked, lo! these many years, but it still has
magnetism. The story has a moral, and this is shown by the
wise man taking his Sunday off going with his family to the park
and meeting friends, who, later through renewal of acquaintance
and interest in his welfare, improve his condition of life, by a
well deserved promotion with higher wages. He, too, is better
tempered and his office associates remark the change in his tem-
per. These health-grams may be featured with news specials and
so far they appear to take well. The gospel of fresh air, clean
food, clean shops, clean living, takes on new vigor when handled
in such manner.

The drawback is that the expense is considerable and the
humorous scenario is difficult to obtain.

The interesting feature of this undertaking was the mirth
and wisdom such slant gave to others and today most of our
health weeklies and monthlies are all crowding the cartoon work
and young artists from whom we get so much help and whose
only pay is to know that their picture was selected and used,
giving them "name and notoriety" but very little income. It is
a pity that city fathers do not appreciate that these initiatory
efforts if suitably rewarded would in time create a reaction most
helpful to the individual and beneficial to the community at large
in more ways than one.

14

REEL and SLIDE

Feeling as we do, a deep interest in the future welfare and
prosperity of our people, we would like to contribute efforts
which will bring comfort and happiness, as well as intelligence
and prosperity, and as the motion picture business is freed from
harassing traditions, and endeavors to profit from the rich expe-
riences of the past, it is highly necessary that sanitarians fully
awake, to the fact that a strong arm most helpful in their work is
being overlooked and to their disadvantage.

The motion picture business to the health authorities is indeed
a new field, but men with age and experience are averse to change
previous methods. Let us hope that when it is known and appre-
ciated what a wonderful opportunity for good lays in the propa-
ganda and educational part of "the movies" that sanitarians who
are alert and up-to-date will quickly grasp this ready-made tool.

Moving Pictures Used in Mobile Community
Spirit Campaign

Franklin H. Kean, who went to Mobile, Ala., some weeks
ago to develop a community spirit, and who has been instrumental
in the formation of motion picture and other programs which
have done much to foster that spirit among the various neigh-
borhoods, says his efforts have met with much success. He
professes to be pleased with the keen interest shown in the move-
ment, according to his reports to the Department of Labor. .

For the week ending February 8, Mr. Kea-n conducted the
following program :

Monday — Community sing and moving pictures at Barton
Academy.

Tuesday — Community sing at Oakdale school.

Wednesday — Community sing and moving pictures at Russell
school.

Thursday — Sociable and .grievance meeting at Russell school;
debate and spelling at Oakdale school.

Friday — Sociable and grievance meeting at Oakdale school ;
debate and spelling at Barton school.

Pathe Releases ''Alsace-Lorraine"

"In Alsace-Lorraine" is the title of an official film, photographed
by the Cinematographic Division of the French Army and released
by Pathe on February 2nd. The settings of these views are the
cities of Mulhouse, Metz, Colmar and Strasbourg, four' acts of
a tremendous spectacular play. Behind the fluttering flags of
France, one sees the victorious troops pass into the first city on
November 17, 1918. Prominent in this glorious event were the
veterans of 1870, who remained behind in the conquered terri-
tory— men gray with years, some, of them bent and halting of
footstep, but the majority of them, made young again, in the
joy of the great occasion, swinging along to the beat of martial
music. The camera not only shows the pageant, but details of
the vast, glad-hearted crowds, the women in their native costume
with picturesque headdress and faces "fairly singing with the joy
of deliverance," as one French writer had expressed it.

Editor. Reel and Slide Magazine: On page 30 of your Janu-
ary issue the following appears :

"W. F. Herzberg of the Camel Film Company announces
that his company has purchased the Diamond Film Company of
Chicago. All processing and studio equipment has been taken
over by Camel, as well as the Diamond business. The Diamond
Film Company is one of the pioneer producers of commercial
advertising film in the West."'

Wish you would kindly correct this in your next issue, as
the Camel Film Company did not take over ihe Diamond Film
Company. We purchased the laboratories and studio and all
their equipment, and are now operating this plant.

Atlas Educational Film Co.

Motion pictures were shown on January 31, portraying the
construction of Eagle boats by the Ford Motor Company, at
Champaign, 111., during a tractor demonstration in that city. The
Ford Company turned its plant over for the use of the govern-
ment. Picture- were also shown of the Fordson tractor in
operatii m.

Si i retary F. H. Abbott, of the Georgia Landowners' Asso-
ciation, with representatives of the Southern Settlement and
Development Organization, is engaged in company with Judge
J. F. McCrackin in making moving pictures of various places in
V'aldosta, Ga.. for use in the pictorial advertising film which the
association will put out.

Varied New Uses for Lantern Slides
in All Educational Work

By John S. Bird, A. B.

FOR many years, the entertainment value of the stereop-
ticon has been to the forefront. In recent years the use-
fulness of the slide has been demonstrated in more ways
than one. Today, the slide is found to be valuable in all
kinds of educational and propaganda work. Chambers of com-
merce, church bodies, clubs, lodges, industrial concerns and civic
bodies find the screen a direct and effective route to people wher-
ever they gather in numbers.

For instance, members of the Racine, Wis., Woman's club
were entertained recently, when Harold H. Brown, of the In-
dianapolis Art Institute gave a lantern slide address on the "Story
of Costume," beginning with the early Egyptian draperies, coming
down through the Grecian and Roman periods, the Renaissance
and the hoop skirt days. An interesting fact was brought out that
all through the ages, two details have remained, changing at
different periods' but remaining as fundamental parts of the
apparel. These are the tunic and the hood.

Introduce Historical Scenes

The tunic in various forms was included in the earlv Grecian
and Roman costumes, later it became the doublet, then the jacket,
the blouse and then reverted back to type in the modern dress.

Interesting bits of histcy w=re revealed concerning leaders
of fashion, such as Queen Isabella, Queen Margaret, and Louis
the 15th, who set the fashion for 50 years, and possessed the most
elaborate as well as the most extravagent wardrobe perhaps in
all history.

The Winsted, Conn., Chamber of Commerce is finding slides
useful in picturing ilocal industries for the rising generation.

Dr. W. R. P. Emerson illustrated his remarks on "The Prob-
lem of the Underweight Child" with many stereopticon slides at
the Boston Library recently.

His lantern slides demonstrated that the problem of the deli-
cate child has not been understood because children who are
undernourished have been considered well children. As a matter
of fact, all children who are habitually 7 per cent under weight
for their height are not only undernourished but malnourished,
that is, Such children are stunted in their growth.

Mrs. Algira Sandwall, of the Massachusetts state department
of health, gave a lantern slide lecture in the high school building
at Haverhill, recently on "The Care and Feeding of Children."

Mrs. Sandwall illustrated her talk with lantern slides and
showed pictures of well-nourished and poorly-fed children. "On
the babies depends the efficiency of the next generation," she
declared.

The speaker illustrated the need of milk in the diet and
showed a screen diagram of the relative value of cow's milk
and mother's milk.

Science Screened '

Professor J. Paul Goode, economic geographer of the Uni-
versity of Chicago, lectured recently before the Woman's club
of Galesburg,' 111., and its men friends, illustrating with lantern
slides. Prof Goode has had a wide experience in industrial life
and has traveled extensively. His slide lectures are presented in
a scientific spirit, but in a way to arouse a popular interest. He
presents science on the screen in a manner to instruct and please
a general audience. His lecture has been given before the Civic
and Commerce Association of Minneapolis, which reports it as a
"remarkable demonstration told in a remarkable way." It was
also given before the great Ways and Means committee at the
Hotel La Salle, Chicago. "Professor Goode has the student's
detachment and independence of thought, the investigator's
ruthless research and something of the dramatist's vision and
imagination. Rarely has a great collection of illuminated maps
and charts been so stimulatingly made to serve the teacher's
unfolding narrative."

The New York Central Lines motion picture, "The Rule of
Reason," was shown at the State University at 4:00 p. m., Thurs-
day, January 30, in the large lecture room of the engineering
department for the benefit of the students. This picture was
written by M. A. Daw, general safety agent for the New York
Central Lines. It comprises three reels of illustrative accidents
woven into an interesting story. A realistic rear-end collision
of two trains forms one scene.

REEL and SLIDE

15

Fashions on Films, New Selling Idea

Larkin Company of Buffalo, Reaches Women of America by Motion Picture Route
Films Feature Well Known Screen Star and Famous New York Costume Designer

By Walter W. Whitney

(Advertising Manager, Larkin Company, Buffalo.)

THE Larkin Company has found what is believed to be a
unique use for the moving picture screen. But in order
to comprehend our plan and problem and how we met it
with pictures successfully, a word about our premium sys-
tem is necessary. For, it is in connection with our premium
department that the new pictures are being used.

If you were asked today the plan whereby millions of Ameri-
can homes had been made brighter, cozier, more attractive — a plan
so unique and different as to stand out absolutely in a class by
itself, the answer immediately given would be the Larkin Plan.
If you were asked today what kind of a club a woman might join
where by the wise expenditure of her household funds she could
furnish her home practically without cost, the
answer would be a Larkin Club.

Step into the average small town or city home
the country over and it will be rare indeed if you
do not find some trace in the way of furniture of
the benefits and advantages of the Larkin Factory-
to-Family dealing. Probably never in merchan-
dising history has any one single article become
as celebrated as the famous Larkin Chautauqua
Desk, one of the original Larkin Premiums of
decades ago when the Larkin Plan was first
launched. .

Add Wearing Apparel Line

Millions of American housewives have learned
of the Larkin Factory-to-Family Plan.

They have purchased Larkin groceries, soaps,
toilet articles and other home supplies either di-
rect or through the medium of a Larkin Club and
thereby brought into their homes the saving af-
fected by factory dealing in the form of furniture,
china, rugs, glassware, and countless other home
improvements.

Some years ago the steady, persistent demand
that wearing apparel be added as a Larkin premium
led the directors of Larkin Co. to venture into
this field of additional service. The company's
head buyer laughingly relates today the earnest
consulation concerning the first wearing apparel
premium offer. It happened to be a petticoat and
both the directors of the company and the buyer
wanted to make absolutely certain that the women
who dealt with Larkin would find good values in
clothing.

Today the Larkin wearing apparel line embraces
a wide variety of apparel.

The staff of expert buyers starts out and visits
New York, the greats tyle center, just as do the
buyers of the leading shops in women's gowns and
suits in the big cities of America. With buying
headquarters established on Fifth Avenue the task
of selection becomes a big one. Line after line is
carefully looked over. When a house, however, has built a repu-
tation on fiarniture and home furnishings the public is not at all
times awake to the new opportunities that are offered. In order,
therefore, that the general public might be influenced to under-
stand the auhtentic style creations direct from New York, which
comprised the Larkin premium offers, Larkin Co. this year per-
fected a plan which is already meeting with phenomenal success.

Baumer Films Entire Line

Their buyers on their trip to New York this year were ac-
companied by advertising representatives of the company who
supervised the actual screening by motion pictures of a style show
in Larkin clothing. By arrangement with Baumer Films, Inc.,
practically the entire Larkin line of coats and spring dresses was
shown on living models by films. By special arrangements, Harry
Collins, the well known New York fashion designer, created for
Evelyn Greeley, the movie star, a stunning gown. This design
is actually shown among the Larkin premium wearing apparel
offers, being copied for Larkin customers, and Miss Greeley wears
it in the Larkin Fashion Show, her picture appearing in the motion
picture style exhibit.

Already quite a number of these films are on tour throughout
the United States, accompanied by representatives of Larkin Co.
who briefly tell the interesting history of the Larkin Factory-to-
Family Plan, of the opportunities it affords and the savings it
brings into countless homes where women have accepted the
chances to become Larkin patrons. Exhibitors everywhere are
making arrangements with the Larkin Co. for the use of this
film, appreciating the fact that a very large percentage of the
homes in their city are familiar with the Larkin Plan. The entire
moving picture production, we feel, reflects credit on the com-
pany because of the tasteful styles its buyers have selected, on the
ingenuity of the Larkin advertising staff and on the posing as
directed by the Baumer staff. The style show is a symphony of
graceful models, attractively gowned and grouped around Miss
Evelyn Greeley.

How Films Are Circulated

The most successful methods employed by the
Larkin Company in their use of motion picture
films is to rent a local theater outright and give
a free exhibition^ Their first problem is a com-
bination of human interest and the showing of
the Larkin factories at Buffalo. Scenes about
Niagara Falls are interspersed, as the home offices
at Buffalo are just twenty-two miles awaw from
the mighty cataract, and the added view of the
falls takes away some of the commercial tinge
of the whole performance.

The fashion pictures augment this show, and the
Larkin Company has been tremendously successful
with this plan, packing the theaters wherever
shown, and their results have kept the advertising
departments increasing their appropriation for this
class of work each year.

Another method is tol end a film to customers
wherever asked, and the average small town theater
is very glad to take these pictures, because htey in-
variably prove a big drawing card.

Miss Evelyn Greeley as fea-
tured in the Larkin Com-
pany production, a fashion
film. (Baumer Films, Inc.)

Minister Has Successful Satur-
day Church Screen Program

Rev. James C. Erwin, assistant pastor of Grace
M. E. Church, New York City, has reported ex-
hibitions from October, 1918, to January 11, 1919.
The following is a summary for Saturday, Decem-
ber 7:

2:30 P. M. Children—

110 Sunday School free tickets;

445 with admission ticket and penny.

555

Films — "He Comes Up Smiling." Famous Play-

ers-Lasky, 5 reels, showing Douglas Fairbanks.

The comedy is clean, and full of action and

beautiful scenery. Burton Holmes' Travelog on

Florida, 1 reel. Universal Weekly — current events. Both very

interesting. N. B.— Three children enrolled for Sunday School

as new pupils.

Story— "A Boy's Hand and a Fish Story," using the Bible
story of the loaves and fishes.

7:30 P.M. Adults— Attendance above 400. Collection $17.00.
Same program as above, except the story. We had a young lady
soloist to sing. The films proved equally interesting to the adults
as they had to the children. Many commendations ; no criticisms.
The other weekly reports seem to indicate general interest
and good attendance. These meetings are feeders to the Sunday
School and Church.

The United People's Church, Schenectady, N. Y., will con-
tinue the moving pictures on Sunday night in connection with
its evening services. The pictures to be given are "The Land of
the Bolsheviki," giving most interesting views of Petrograd.
Also more pictures of "The Far Flung Battle Line" and an in-
teresting Biblical picture, entitled "David and Saul." The services
at which the pictures will be presented begin at 7 p. m.

16

REEL and SLIDE

Implication Versus Illustration in
Moving Picture Drama

By Orrin G. Cocks

(Secretary, Affiliated Committees for Better Films)

MR. ELMER SCOTT of Dallas. Texas, has written:
"There is a world of difference, especially on the screen,
between implication and illustration. From the very
nature of the unspoken drama a scandalous or criminal
action must be made obvious to an exaggerated degree. The seri-
ously justifiable criticism lies in illustration."

Many other people have expressed themselves on this subject.
They want to know some definite things like the following: If
the tale is one of frontier justice, why should every criminal and
every character in the barroom be shown, to establish the fact
that the place is "open" or "loose" ? Why should seven men lie
wounded or dying in front of the camera, or why should the hero
fight like a wildcat over tables, bar, stairs and balcony through
five hundred feet of film? Is it necessary to go into vast detail
to register the brutality of a drunken husband or the cattishness
of a jealous woman? Why should the villain be shown falling
seven stories from a fire escape, and a closeup of his crushed
bod\- in the areaway? Or the tree, the limb, the rope, the horse,
and the faces of the men administering frontier justice; or the
innocent heroine subjected to numerous closeups in a restaurant,
being enticed by the unscrupulous "heavy" ? You know the story
is coming out all right and have had indelibly implanted on your
mind the relative places of the characters in the plot. The use
of restraint, therefore, in handling the story increases rather than
diminishes the interest.

Situations Out of Place

When a film deals with infatuation, temptation, allurement
and sex implications, and the audience has come with foreknowl-
edge, then the issue is clearcut. They deserve to have the worth
of their money — always within legitimate bounds. But the situa-
tions proper here have little place in a simple love story. A
tale dealing with the wild west, the cave man, the Barbary Coast,
Alaska, sea-wolves, or criminality, declares in the title the pres-
ence of violent action, and the audience expects it. Why, oh why,
these same scenes, in. tales of farm life, ingenues, school and de-
partment store remances. New York society or big business?

Mind you, these, and many other situations which might be
cited, do not lie in the region of regulation on the basis of fun-
damental morals. All such are now excluded. They are more
properly questions of taste and of good drama. In most cases
it is utterly impossible to put one's finger on certain scenes and
declare that they should be suppressed because of their offense
against moral tendencies.

Herein lies a basis for fair discussion of the effects of motion
pictures. As interpreters of drama, human nature and life, they
must deal with good and bad motives, with their interplay on in-
dividuals. This is the legitimate field of all stories, be they
spoken, written, acted or pictured. The unfolding of a theme
through a plot is the function of the play, and the greater the
rise or the more profound the fall of the main character, inev-
itably the more intense are the motives. This all intelligent people
heartily grant. They also desire to be taken behind the acts
known to the world and to be told some of the hidden reasons
or the less obvious emotions which have combined to bring about
the results.

It is .unquestionably true, however, that something should be
left to the imagination of audiences. They resent that form of
picturization which abounds in a wealth of detail to make clear
just what happened and how it came about. Pleasure and knowl-
edge grow by suggestion, which permits minds to work.

The Picture Director's Task

The task of the modern motion-picture director is .one which
involves the steady and smooth unfolding of a theme. It demands
a'registration of the characters in so clean-cut a fashion that the
audience follows each to the climax of the plot with the element of
suspense running free. In his desire to hold the individual at-
tention of the audience the director is tempted continually to
consider the attractive side-issues and details which are powerful
and thrilling. Many a film story has wandered so far afield that
the theme becomes attenuated. Such a picture loses its real
reason for existence .and becomes a series of exciting incidents.

Surely people want ideas in motion pictures. That is not the
point. These do not offend them and make them want to bring
their wives and families out of the playhouse. What they take
exception to is the cases of illustration as over against implica-
tion. Some of the pictiires produced during the past year have
rerhjfrkable in their ability to present situations and motives

in a restrained manner which adds to their attractiveness. Every
person in front of the screen, however obtuse, has caught the
idea and has followed the story with observation, laughter, sighs
and applause. What is more, they have talked for days to their
friends about the play. Such pictures have "gone big" with the
people and have helped to hold the family trade, which after all
is the backbone of 75 per cent of the theaters of the country.

Macon, Ga., Uses Many Lantern Slides to Promote
Community Singing in Local Theaters

New slides that are to be used in connection with the com-
munity singing inaugurated recently in the Macon, Georgia, pic-
ture houses were shown at the Capitol Theater for the first time.
There was great enthusiasm in the audience.

One of the slides showed how the United States is develop-
ing into a singing nation behind a singing army and is to sing a
welcome to the boys when they come home. Popular songs were
sung, ending with the Battle Hymn of the Republic. A. J. Par-
kin, operating as song leader under the direction of the War
Camp Community Service, had charge.

Mr. Parkin introduced a parody on "Smiles," sung to the
tune of that popular song, which made a hit with the audience
and there seemed to be a demand for more. It ran :
There are Fords that crank up easy,

There are Fords that crank up hard.
There are some that look a little greasy,

There are others plastered up with lard ;
If you want to fill your life with pleasure,

When the mercury is down to ten,
Get a mule and buggy for the winter
And you'll fly by all "Henry" tin.
Singing with the aid of slides in theaters has been adopted
in the cities of Savannah, Atlanta, Jacksonville. Montgomery,
Mobile and Norfolk.

Would Post Film Information in Offices

Editor Reel and Slide Magazine : When I go to the city on
business I often have the time to sandwich in a good movie show.
Besides I need the relaxation. Unless I've read the papers or
happen to pass the theaters I don't see much to direct me.
Several times I've asked my dentist what was on, and where.
Sometimes he didn't know. Why wouldn't it be a good adver-
tising scheme to post the daily notices of the theaters at the
dentist's, the doctor's, the hairdresser's?

Did you ever see a movie ad at the barber's? Are they in the
hotels and restaurants? Or anywhere around depots on posters
or boards or any other way? These places where you wait,
and wait, and wait, are the places where movie information would
get across to you, if ever. I haven't found it noticeable.

Mantou, Mich. - H. Henderson.

Lorain, Illinois, Schools Soon to;Show
Instructional Films

Moving pictures as a means of education as well as enter-
tainment have been decided upon by the board of education of
Lorain, 111., in the high schools of that city, and they will be
put on at once.

They are to be shown during the noon hour so as not to
interfere with the regular courses of study.

The innovation will be given a fair trial and may be made a
permanent feature. The films will be selected with reference to
their influence for good upon the youth and it .is the belief of
the school authorities that they will prove of real advantage to
the students.

Stationary Engineers Project "Goal Is King"

The Decatur, 111., branch of the 'National Association of Sta-
tionary Engineers is continuing its campaign of education of the
public and especially of manufacturers using steam. They
recently arranged to have the motion picture, "Coal Is King,"
brought to Decatur and shown in the high school auditorium,
free to the public but especially to manufacturers of steam heat
and power and to all engineers. The picture is one of several
put out by the Ford Motor Company and the Diamond Power
Specialty Company, both of Detroit, in their campaign to edu-
cate the public along these lines.

REEL and SLIDE

17

Policy Standards of Review Board

What Has Been Learned in a Decade of Practical Censorship by National Body
Ideas of Value to Educators and Ministers in Selection of Pictures for Own Use

N'

PART III
(Copyright)

'OTHING appears more foolish to the audiences of mo-
tion pictures than the constant picturing of weapons
such as guns, revolvers, knives, clubs, etc. Unless the
action depicted, in addition to being senseless, is also
immoral or criminal, the National Board holds that it should not
be handled through regulation, but rather through the gradual
protests of public opinion. When, however, for example, "frontr
ier justice" obtains results in opposition to the regular agents of
the law, the National Board must almost always eliminate the
action. It is opposed to the successful balking of the law.

Some latitude may be shown to pictures of the "wild and
woolly" variety where next (o impossible deeds are pictured. It
would be impossible for the motion-picture patron to duplicate
them, and the atmosphere is that of rough romance. In a pic-
ture portraying new and disorganized communities it sometimes
happens that the logical effect (that it is at times laudable to
contravene the law) is lost, and the total effect of the picture —
namely, that the forces of good triumph over the forces of
evil — warrants the Board in passing it.

The National Board holds that respect be shown for the law
in action and in thought. Pictures involving the law and officers
of the law require careful handling. In individual pictures there
may be a certain value in showing the miscarriage of justice.
This must be handled, however, with discretion, and the work
approached in a spirit of greater seriousness than that of amuse-
ment or entertainment. This is a difficult thing to accomplish,
and the National Board warns producers against attempting it.
If, however, a real moral lesson is taught by the play it should
be passed. A real social service is performed by the presenta-
tion of officials who use their office for personal ends, dis-
honesty, etc. Such pictures present not an attack against law,
but against dishonorable officials who are lawbreakers. It should
be recognized by reviewers and the public that the good-natured
fun of the comedy which deals with such officials is not to be
regarded as an attack upon the officers or the organized forces
of law and order.

Punishment Following Crime

The atmosphere of romantic adventure should not be thrown
around a criminal. Individuals or gangs should not be shown in
attractive and successful exploits either in a multiple reel or serial
against the forces of the law. The suggestion left in the minds
of the impressionable is the possibility of reproducing the same
or similar action.

It is well to show that evil brings its own reward. The catas-
trophe should follow necessarily, logically and in a convincing
manner and not merely as accidental or providential. Nor is it
satisfactory to terminate a series of crime episodes by excessive
moralizing at the end of a story. This is recognized as poor
morals and poor art. If the action is convincing it is permissible
to have retribution as an act of Divine Will or Providence.
Truth and sincerity are a sine qua non in such cases. It is pref-
erable to' have retribution come through the hands of authorized
officers of the law, rather than through revenge or other extra-
legal means. It is a vicious suggestion to permit law to be
taken into one's own hands.

Appeal to the unwritten law and to "frontier justice" can only
be frowned upon by the law-respecting and dramatically capable
actor and producer. The National Board is opposed to such
presentations except as stated in section 38.

The National Board has no objection to some specific crimes.
It should not attempt to eliminate the portrayal of all evil from
motion pictures. The serious drama almost always depicts a
struggle between the forces of good on the one hand, and the
forces of evil on the other. To eliminate either one of these
elements would be very largely to eliminate drama itself. Usu-
ally the forces of evil are represented by a villain who commits
crime and seeks his ends through violence. Accordingly the
question for the National Board is "What are the methods and
results of the crimes and the manner in which they are per-
formed?" It objects to the methods of crime which are sug-
gestive, instructive, sustained and gruesome.

It insists upon a sane balancing of the picture as a whole so
that the final effect of the picture will be good, or at the worst
harmless. The portrayal of crime should not degenerate into

pandering to a morbid appetite, but should seek ends which are
legitimate for the drama. The extended exposition of methods
of crimes which involve tricks, skill or unusual ingenuity will not
be permitted.

Serials with a succession of episodes are generally melo-
dramatic. The National Board has felt that one review com-
mittee should see the entire series. This committee must neces-
sarily reserve its judgment on the total moral effect to the end
of the episodes. Incidents which violate the general standards
are treated individually. It is distinctly unfair to pass judgment
on a serial from particular episodes. The National Board recog-
nizes the necessity of suspense and of episodal climaxes. It is
understood in the very nature of the case that the hero or
heroine be on hand for the next episode. While such serials in
detail must keep within the recognized ethical standards of
society, the temporary success of criminals is not sufficient for
condemnation. Ingenious methods of crime, cruelty, etc., are
judged by general standards.

Motives and Results of Crime

Every film presents special problems. Two of the principal
points to be borne in mind by the reviewer are the motives and
the results of the crime or crimes depicted. An adequate motive
for committing a crime is always necessary. The National Board
will insist on punishment of the criminal when his crime might
be considered by the young and impressionable spectator as an
excusable or praiseworthy act. In other cases it is desirable
that the criminal be punished in some way, but the National
Board does not always insist upon this. Careful discrimination
must be made between the merits of the motive and the sugges-
tion lurking in it as an excuse for the crime. Under no condi-
tions will it pass a picture where apparent approval is given of
any cause for crime.

The results of the crime should be in the long run disastrous
to the criminal so that the impression carried is that the crime
will inevitably find one out soon or late and bring on a catas-
trophe. This causes the temporary gain from the crime to sink
into insignificance. The result should spring logically and con-
vincingly from the crime and should take a reasonable propor-
tion of thefilm. Tfie motives, incidents and results are always
considered in reviewing these pictures.

Crimes of violence may be roughly divided into those against
property and against persons. Possibly theft, fraud, forgery,
burglary and robbery may be considered under the first head by
a slight stretch of the use of the term. No suggestively instruc-
tive or ingenious methods may be exploited. These include, for
example, the ways in which safes can be opened, checks raised,
signatures forged, houses entered, pockets picked, etc. These
can be adequately presented by suggestion or by such distant
views that it is _ impossible to know just what is being done.
Open, close-up views are usually removed. Producers sometimes
have such scenes take place in the dark, in the distance, or with
the operation obscured from the view of the audience by the
persons of one or more actors.

Arson Difficult Problem

There is widespread opposition to misleading films dealing
with the arms of the Government such as the Army, the Navy,
the Post Office and the Treasury. It is equally distasteful to
present officials in the pursuit of their official duties in a mislead-
ing and disparaging fashion. Respect for law and order calls for
a dignified and sincere presentation. There are also certain
symbols of Government like the flag which deserve respect and
careful consideration. Especially dangerous is the presentation
of any attempt at train wrecking or tampering with railroad ap-
paratus and the mails. This is one of the crimes which is
always eliminated by the National Board. All cases dealing with
the Government will receive critical consideration by the National
Board.

Arson is a difficult crime to present in photoplays in such a
manner that the suggestion be not a menace to the public. It
is most easily imitated by children and by the impressionable.
All details of this crime are eliminated as being suggestive and
instructive. Many films have been revised in which a clearly
defined pyromaniac is shown at work. Excessive preparations
and the actual application of the torch are not permitted in films
depicting arson taking place in present-day modern surroundings.

18

REEL and SLIDE

Exceptions are sometimes made in pictures dealing with disor-
ganized communities. The Board has constantly ruled against
arsons which are used to cover up crime, or in which human
beings are burned. The National Board never permits picturing
arson as a laudable deed under any circumstances, nor rarely as
an act of vengeance. The tendency of the Board is to elim-
inate it entirely, producers being constantly warned against its
employment.
Brutality and Violence

Crimes of violence against persons present practically the
same problems, but in addition the question of gruesomeness
enters. It makes the work of criticism more difficult. The Na-
tional Board condemns action in which the violence is- that of a
maniac. Indeed, it will condemn any film in which the maniac
is the leading character and his adventures furnish the essentials
of the drama. The motion picture visualizes violence for us and
presents problems which the newspaper does not have to en-
counter. Therefore the National Board feels warranted in sup-
pressing details that the press is at liberty to employ.

The printed word may describe an assault and murder to us
with considerable thoroughness without being unduly gruesome.
If the same thing were done in the motion picture, it would
excite horror, disgust and unnerve the sensitive.

Actual deeds of violence need to be treated with the greatest
discretion in motion pictures. The producer should remember
that he is not depicting a detailed exposition of crime. He is
telling a dramatic story which most often does not need such
detail, but rather its indication in action. In torture scenes it is
sufficient to show that torture is going on or has been inflicted.
It is unnecessary and objectionable to show just what the torture
machine is doing, or the bodies of victims writhing in agony.
So also in attacks on the person with guns, knives, clubs, etc.,
the action should be indicated rather than presented in detail
Wanton physical attacks on women, children, and defenseless
are to be kept to the minimum.

The crime of suicide is one that is so suggestive to certain
people that it must be handled carefully by the producer Few
things justify such an irreparable act. Incentives to it. also
should "be avoided. The National Board may, however, con-
sistently pass dramatic suicides, that is, suicides which are vir-
tually necessary to the logical development of the drama, and
not as a means of getting rid of a character. Even when dram-
atically necessary the National Board condemns extended, de-
tailed and gruesome views. Producers are warned not to em-
ploy suicide as an easy method of getting rid of characters. Such
are condemned. The introduction of suicide into motion _ pic-
tures can be justified only in extreme cases, as in a classic, a
romance of another day, a historic drama, or where, being un-
suggestive, it is a minor incident to another theme.
Horrors to Be Avoided

The question of murder, including assassinations, executions,
gang murders and murders by individuals, presents few new
problems to the reviewer. Common sense dictates that picturing
the assassination of any person who might be taken for some
public character should be forbidden. Practically all execution
scenes should be merely suggested because of their gruesome-
ness. Suggestion, instruction and horror must be avoided.
These include repeated stabbings, mangled bodies and similar
portrayal. They are always eliminated. Near or prolonged
views of murder are objectionable, as are also pictures of labels
of poisons used in murders or suicides. The use of poisons,
"knock-out drops," chloroform, sleeping potions, etc., is con-
stantly challenged by the National Board.

Just enough of such scenes is permitted to make the exposi-
tion clear. All else is liable to be either suggestive, instructive
or revolting and is consequently to be eliminated or condemned.
The producer who handles these subjects must employ caution,
while keeping his story clear, to remain within the standards
of the National Board.

Somewhat similar to murder is the presentation of death. This
may be touching, inspiring and dramatically valuable. The whole
tendency of the National Board, however, is in opposition to
detailed presentation of the agony which accompanies death
with blood, contortions, staring eyes, etc.
(To be continued.)

"Most groups in Russia," says Colonel Sergius Cyon, an of-
ficer and close observer of events in his country, "would be will-
ing to listen to American propaganda, and understand its purpose,
and eventually come under the influence of its doctrines ex-
pounded by President Wilson."

"How is this to be accomplished?" he was asked.

"The only way I would recommend would be propaganda
by literature, meetings, and. if possible, cinemas on a most ex-
tensive scale."

Use Screen to "Reach" Employes,
Suggested by Expert

By Camilla Donworth

MANY American manufacturers have realized the value
of the motion picture in getting a message across, but
comparatively few of them are really sold on the
picture idea in its entirety. They have been too busy
to stop and think of the various angles of the picture problem.
Germany is pretty busy these days, too ; but she is having mov-
ing pictures made of her various industries — preparing for "after
the war" trade.

Consider for a moment your organization. Let me ask you,
Mr. Manufacturer, how many of your men on the road know
how you make your goods? Why not visualize in the minds
of every employe on your pay roll just what you are doing and
why you are doing it? Take them into your confidence. There
is no better way than through the motion picture. Those of you
who have dealers scattered over the globe have, through this
medium, an opportunity to tell your story direct. Pictures need
no translation. When we look at a picture we translate into our
own tongue according to our understanding.

Action and "Story Value"

There never was a machine made but that represented one or
more pairs of human hands. The mind that invented the ma-
chine endowed it with personality. When you plan to start a
picture make up your mind to give considerable time to the indi-
vidual who is to do the work for you. Give this time at the
very beginning and before any camera is even at your plant.
Sell your organization and product to the director of your
picture just as thoroughly as you expect that director to sell to
your own force and the ultimate consumer. After you have done
this and given the necessary pointers as to your advertising cam-
paign, then you can forget your picture until it is finished. When
it has been completed you will have to pay a lot of attention
to it.

Continuity of action in the manufacturing of a commodity
gives you the story value in your picture. Please don't employ
"Reel Actors" for your picture! Pictures of your product, if you
use machinery operated by human hands, can be built so that you
get the story value in the manner of handling and keep the mind
of your audience on your commodity. This is important, for
remember you are building your picture to sell your organization
and to sell your goods to the consumer. If you use folks
accustomed to the artificial you are bound to get an artificial
atmosphere in your picture. If you use those people who earn
their daily wage by doing their bit in your big scheme of things
you give them to understand their work is worth while and
it is most interesting to watch the pride with which they per-
form their duties while a picture is being made.

One Print Seen by Many People

When your advertising manager includes in his budget a
spread in any magazine, does he let it rest right there? He
does not ! His copy is caref tally prepared ; worked over ; sub-
mitted ; reworked and, even when the final O. K. has been made
and the copy appears he doesn't stop. Reprints are sent out.
Your sales force is told of the advertisement and its value to
them in increasing interest in the minds of the dealers and con-
sumers is pointed out. So with a motion picture of your plant.
If you have a picture made, have it built with understanding and
care. See to it that you visualize your product in the minds of
your audiences and make them understand why they should buy
your product. Then you will have no difficulty in getting dis-
tribution.

The average life of a positive copy of a film is from 250 to
350 showings. This means that one print can make many trips
and be seen by many people. Naturally, you can have as many
prints as you like made from your negative. Your initial cost, in
both time and money, is in building the picture and producing the
negative. Copies are made for a nominal cost.

To summarize : have your picture built with a view to meeting
the demands of your own family so that they may know more
about your product ; teach your dealers the value of all other
forms of advertising you produce and create in the mind of
the ultimate consumer, be he in this country or abroad, for
whatever you have to sell. — American Industries.

High school pupils at Elgin, 111., enjoyed their first movie show
recently at the class exercises. An educational film of the Ar-
gentine Republic was shown. Miss Marjorie Plummer furnished
piano music during the picture. Movies will be shown once or
twice each week from now on.

REEL and SLIDE

19

Film's Place in a National Campaign

Seller Must Co-relate Pictures With Other Media to Attain Maximum Results
Thorough Understanding of Production and Costs Essential to Escape Failure

are manufactured?

By Watterson R. Rothacker

(President, Rothacker Film Mfg. Co.)

There are those in the moving picture
advertising profession who say that the ad-
vertising strength of moving pictures is so
great that other methods of advertising and
selling fade into insignificance. I cannot
agree with these persons. It is my belief
that moving pictures have a definite, es-
tablished and big place among the other
recognized factors, which are necessary for
the success of a properly balanced adver-
tising campaign ; I believe that the intensive
and proper use of moving pictures in ad-
vertising encourages a more extensive and
profitable use of other advertising media.

It is the duty of every moving picture
advertising man to know both moving pic-
tures and advertising. How many so-called
moving picture advertising specialists know
the power and secret of the camera? How
many actually know how moving pictures
How many have exact knowledge of the
limitations, as well as the possibilities, of moving picture circula-
tion, and how many, alas, know the facts of these matters and
put these facts up straight and clean and clear to the prospective
user?

Reasons for Failures

Every failure of moving pictures efficiently to advertise — and
there have been failures — can be attributed to one or more of the
following causes :

Failure to analyze properly the business at hand for the pur-
pose of determining definitely and specifically the best method of
moving picture exploitation.

Injudicious use of funds. Sometimes too little money is
appropriated for moving picture advertising and occasionlly too
much money is spent, in which case what would be considered
good results on a properly appropriated investment seems unsatis-
factory when compared to a lavish expenditure made unduly.

Lack of preparation or careless preparation of the subject
matter.

Failure to know about the general advertising and selling
campaign of which moving pictures are intended to be a helpful
part. In order to engineer a moving picture advertising campaign
successfully, it should be co-ordinated with the general purchas-
ing and selling campaign on the basis of thorough understanding.

Faulty production, poor camera work, inferior factory work.
Upon the first depends the effectiveness of the film. Upon the
second and third depends the appearance of the advertisement on
the screen.

Feeble methods of direct presentation and faulty general cir-
culation caused by inability, or lack of knowledge, or failure to
co-operate properly with the advertiser.

Absence of personal service advisedly, consistently and effici-
ently rendered.

And in more than a few instances unfortunately, the label
"failure" has been put on a moving picture advertising campaign
simply because the advertiser was promised a whole lot that
couldn't be, or wasn't delivered.

Misrepresentation Should Be Taboo

There is no reason or excuse for anything: but a straight-
from-the-shoulder selling talk, and it is our big duty and obliga-
tion now to put a stop to all misrepresentation of our industry,
which is big enough, sound enough and strong enough to stand
on honest presentation of facts. The advertising power of mov-
ing pictures does not need exaggeration to be felt and appreciated,
and the members of the moving picture advertising fraternity
cannot afford to permit exaggerated and extravagant statements
to be made to an advertiser who, when his confidence is abused,
becomes antagonistic even to the words "moving picture advertis-
ing," whereas, had his business been handled fairly and sincerely
on a basis of honest advertising, he would have been added to the
list of those satisfied by actual moving picture advertising achieve-
ment.

Another thing which causes a suspicion in the mind of the
average prospective user of moving picture advertising is the fact
that not one of the many men advocating the purchase of moving
picture advertising seems to have anywhere near the same price.
Not only this, but many of these over-zealous salesmen devote
more time to criticising their competitors than they do to forceful
selling arguments. It reflects no credit upon the industry to have
a wide range of prices which leads a man to believe that moving
picture advertising has not become stabilized.

Ignorance on Manufacturing Costs

The only excuse I can find for the great variation in prices
is that very few persons in the moving picture advertising business
know anything about manufacturing costs, and in so far as the
criticism of competition is concerned, there is absolutely no excuse
for that, for we should take as our watch-word the slogan that if
we cannot say something good about the other man, we should
say nothing at all. Furthermore, it is my personal opinion that in
selling a man it is a pretty good idea to confine your statements
to what you can do and to refrain from any mention of compe-
titors.

The business of getting together in our own business is some-
thing more than a mere interchange of social handclasps and the
spouting of a series of nice sounding words. If wre are to get
together it should be on a basis of complete understanding of the
serious and important nature of our work. And we should do
more than merely expound theories and talk for oratorical effect.

Personally, I have made a study of cost systems in moving
picture advertising and this study has extended over a period of
of great many years. I have had the benefit of many figures,
theories and facts and reports on moving picture cost systems
throughout the country and will be more than pleased to give to
any member or members of the profession such information as
will enable them to stabilize their business to the extent that they
will have material sufficient to enable them to know just how much
their film will cost them per foot to produce, so they can put a
legitimate profit onto factory costs, which profit the buyer expects
to pay, and you must have in order to stay in business.

What Cost Price Should Include

This cost price should not only include actual manufacturing
and selling costs, but should be made to provide for a real service
to the advertiser, which service is quite essential.

Do not quote the advertiser a low footage price and then
load him up with a lot of dead action and repetition. Make your
price cover a maximum of human interest and advertising value
put on the proper footage — avoid "padding."

Don't forget to remember in your quotations that the adver-
tiser is unfamiliar with moving picture "extras" and probably
does not realize that steel reels, tin cans and shipping boxes cost
money. And above all things, be frank and truthful with the
prospective or actual customer and don't promise a single thing
that you cannot deliver.

Educator Discusses Films in Schools at Luncheon
of the National Board of Review

THE Annual Luncheon of the National Board of Review-
was held at the Hotel McAlpin on Saturday, January 18.
Nearly 200 members of the Review and National Ad-
visory Committee met with the Board of Governors, Mr.
Lester F. Scott presiding. Mayor Peters of Boston was repre-
sented by Mr. John F. Casey, Commissioner of Licenses. Mr.
Richard Gamble, who co-operates with the Board in the regula-
tion of motion pictures in Providence, R. I., was also present.
Mr. Henry E. Jenkins, District Superintendent of Evening
Schools in New York City, in speaking of the impressions of a
motion picture fan, said : "I wonder if motion picture producers
and artists realize what a wonderful effect on general education
they have the opportunity to exert through the medium of the
motion picture? The whole subject of education is going to be
drastically revolutionized. Already, there are indications of this
revolution in modern education. The motion pictures will lead it.
Put them into the schools as part of the educational process ;
even though this should temporarily do injury to the business
outside, eventually it will stimulate interest in the best produc-
tions and attract to them an enlarged audience."

20

REEL and SLIDE

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Moving pictures were made" of the Geo-
gia Landowners' Association at Tipton,
Ga., in January. These films will be used
to advertise the state.

Movies in the Warren, N. Y., High
School as a part of the school work will
be launched soon. The school board some
time ago purchased a moving picture ma-
chine, and is now arranging for a series
of films that will show historical and other
subjects. The pupils are welcoming the
innovation with delight and Superintendent
of Schools Adams feels that the movies
will add attractiveness to courses as well
as supplying the students with knowledge.

Rolla H. Horton, superintendent of the
Albany, N. Y., Boys' club, and other heads
of the institution have arranged to have a
moving picture machine installed for the
benefit of the boys who spend their spare
time there. Work on the booth will be
started this month and it is hoped by the
latter part of next month to, have the ma-
chine in running order. Educational as
well as comedy pictures will be shown on
Wednesday and Friday evenings.

Rev. T. Ross Hicks, superintendent of
Dover district of the New Hampshire con-
ference of the Methodist Episcopal church,
spoke at the Greenland Methodist church
January 24, on the "World Survey." The
lecture was illustrated with stereopticon
slides.

The River Park school, South Bend, Ind.,
is running educational moving pictures on
Friday afternoon and evening.

Dudley C. Watson gave an illustrated

lecture at the Milwaukee, Wis., Art Insti-
tute recently on Phidias, Michael Angelo
and Rodin.

An illustrated lecture concerning the
manufacture of pipes, tubes and sheet met-
al was held at the Y. M. C. A., Appleton,
Wis., under the auspices of the National
Association of Stationary Engineers. The
lecture took the place of the regular meet-
ing scheduled for that evening. The pipes,
tubes and sheet metal from the time they
leave the mines as ore until they leave the
mills as finished products were shown in
moving pictures.

At the Methodist church, Lincoln, Maine,
on January 26, a lantern slide lecture on
"Child Life of the World," was given.

The Pennsylvania R. R. Y. M. C. A. at
Harrisburg. Pa., is regularly holding meet-
ings at which lantern slide lectures are
the chief form of entertainment.

Stereopticon lectures on horticulture
drew large audiences to the public library
at Niagaria Falls, N. Y., in January.

One thousand unusual lantern slides of
Alaskan scenes are being used to illustrate
a lecture on that territory by Dr. S.
Young, for many years a missionary there.

The educational moving picture, "How
Life Begins," was propected at Temple
Both Zion, Buffalo, N. Y., in January. ■

Rev. Charles M. Crooks of the Waldo
Congregational Church, Brockton, Mass.,
recently delivered a lantern slide lecture on
"Early Steps of Liberty," at the Sunday
evening service.

The Champaign, 111., High School is giv-
ing a series of motion picture exhibitions
in the school auditorium.

James E. West, chief Scout Executive
of the Boy Scouts of America, spoke be-
fore the New York State Forestry Asso-
ciation recently, illustrating his talk with
the motion picture film, "The Road to To-
morrow."

"Music as a Mental, Physical and Spiri-
tual Factor in Education," was the subject
of an illustrated lecture in January given
by Alexander Henneman of Washington,
D. C, in Chancellor's hall, Albany, N. Y.,
under the direction of the Albany Music
Teachers' Association.

The Westminster Congregational Church,
Spokane, Wash., is preparing to install a
moving picture machine in that institution.
Rev. Joel Harper, supply pastor of the
church, said recently: "I suggested the
installation of a moving picture machine
in the church as a way of giving added at-
tractions to the church, and aiding it in its
struggles for advancement.

"A pastor now must compete with the
power of the movies, must keep in touch
with the organizations within the church
and scores of them outside the church, and
many other duties," said Dr. Harper. "The
church must mobilize her forces, improve
her methods, care for her children and take
advantage of every opportunity along lines
that will be beneficial to it."

Syracuse (N. Y.) University recently
projected the Dupont Powder Company's
industrial moving picture, "The Use of
Dynamite in Farming."

Provisions for the showing of moving
p'ctures have been made in the new Y. M'.
C. A. Hut at Camp Gordon, Atlanta, Ga.

Motion pictures of wild bird life were
shown in January in connection with the
lecture delivered by Herbert K. Job at the
Chamber of Commerce auditorium, Colum-
bus, O., under the auspices of the Colum-
bus Aubudon society, in co-operation with
the state board of agriculture. Mr. Job,
who is recognized as an expert in nature
photography and authorities on bird life,
is in charge of the department of applied
ornithology of the National Association of
Audubon Societies. His lecture appealed
strongly to all who are interested in birds.
Its main purpose is to impress the public
with the interest and value of wild birds
and to encourage their protection. He
teaches by visualization practical methods
of increasing the number of birds by at-
traction and propagation.

At an agricultural meeting at the Jeffer-
son Theater, Sullivan, 111., on February 10,
the main topic discussed was liriiestone and
its use for agricultural purposes. Moving
pictures were shown, covering the method
of production of agricultural limestone, its
distribution and also the results of its use.

At the annual meeting of the Scientific
Temperance Federation, which was held at
its offices at 36 Bromfield street, Boston,
Mass., it was reported that in _ the past
year more than one million soldiers were
reached monthly by the stereomotograph,

using slides prepared by the federation.
The slides are now being used overseas
during the demobilization period.

The exhibit work on alcohol which the
federation initiated in the United States
has reached thousands of people by this
method at state fairs, industrial plants,
schools, conventions, and as store window
exhibits. Already requests for educational
material and methods to be used in other
countries are pressing.

The most interesting stereopticon lecture
of the series being given at Temple Con-
gregational church, Marion, Ind., was given
Sunday evening, February 9. The Famous
Speeches of President Wilson and the
principles laid down for the League of
Nations and a paramount peace were illus-
trasted by slides.

The pictures illustrate the following
points : The President Before Congress ;
America's Aims; The Monroe Doctrine;
The Original Scrap of Paper; Freedom of
the Seas ; Armaments ; Economic Barriers ;
Territorial Integrity; Evacuation of Con-
quered Territory; Reduction of Arma-
ments; Restoration of Belgium; Rights of
Alsace-Lorraine ; Colonial Claims ; Italian
Frontier; Autonomy of Austro-Hungary ;
Dardanelles Opened ; League of Nations ;
Russia; World Democracy; Open Cove-
nants of Peace; Freedom of Navigation;
America's Self-respect; Karl Liebknecht
Imprisoned for Opposing Prussian Autoc-
racy, etc.

All the points now in the discussion of
the peace conference will be explained and
illustrated by pictures, besides scenes from
the battle front and the Lucian Jonas
Prints will be shown.

An illustrated lecture, entitled "Lincoln's
Victory Made Germany's Defeat Possible,"
was delivered recently by Dr. B. J. Ci-
grand of Batavia, former president of the
American Flag Day Association, before
dental and medical students of Northwest-
ern University, Chicago, in the amphithe-
ater of the university building. Stereopti-
con pictures from the European battle-
fields were shown.

The presentation of "The Victim," the
great Catholic Art Association motion pic-
ture classic, was given recently in St. Pat-
rick's Church, York, Pa., attended by large
audiences. Financial proceeds from the
picture will be devoted to church purposes.

Dr. Hargraves of Columbus, O., gave a
stereopticon lecture on the Centenary
movement at First Methodist Church,
Springfield, 111., early in February. He
gave a short introductory talk and showed
some views taken in many parts of the
world.

Dr. Charles Upson Clark of the Amer-
ican Academy in Rome lectured recently in
Fisk Hall, Northwestern University campus,
Chicago, on "Italy at War," presenting a
graphic and illuminating picture of Italy's
part in the world war. The lecture was
illustrated by slides and motion pictures
and covered the work of the Italian armies
during the past year up to the present
time.

A lecture and motion picture of "Wild
Animal Life in Winter" was given by Nor-
man McClintock, at the Athenaeum, Mil-
waukee, Wis., in February. Mr. McClin-
tock was secured by the science section of
the Milwaukee College Endowment Asso-
ciation.

REEL and SLIDE

21

SCENARIO — PRODUCTION — DISTRIBUTION ~

E OTHER FQIOW'S IDEA

The Winslow Brothers Company, of Chi-
cago, have 'been architectural iron build-
ers for many years. Like many other con-
cerns, they went in for war work and spe-
cialized in making high explosive shell
cases. A greater degree of efficiency was
desired' by the mechanical experts of this
company and they called in Mr. Charles
Stark, manager of Essanay's Industrial De-
partment and discussed the possibilties of
using moving pictures to train their men in
personal efficiency.

Twelve thousand feet of negative was
the result. This negative is quite unusual
in its line. To the man in the street these
films mean nothing; to the efficiency en-
gineer they hold many a delight when pro-
jected before his eager eyes, on the screen.
The films depict the details of bodily move-
ments made by workmen in various depart-
ments in performing such seemingly com-
monplace actions as swinging a shell case
from the ground to a bench by means of
a crane. The audiences for these pictures
were the workmen themselves. They were

•enabled thus to study each movement with
-the idea of saving both time and energy.
It is believed that perhaps 1,000 feet of
very interesting pictures for the general
public might be selected from this 12,000
feet. Newly titled and carefully edited this
should make a first class educational reel.

We know of two national advertisers
who value screen advertising sufficiently
to "buy out" local theaters for a day Or
two and run their industrial pictures there-
in free to all. This, whatever else, is a
practical and certain method of getting an
audience. In the words of one of these
men, this is what happened :

"We used posters and newspapers freely
and gave tickets away. This enabled us to
select, in a measure, our prospects. In one
city the fire department was called out to
handle the crowds that fought their way
into the lobby. And we had nothing on
the program but our industrial. This ex-
perience convinced us that people will go
to see educational and industrial pictures
— if they are good ones."

This advertiser simply paid the theater
man what his profits averaged for the
period in question and took over the man-
agement of the house- — for a day or two.
The theater man went on a vacation yet

made his usual profit. Probably a costly
undertaking for the advertiser but when
it is considered that his campaign cost him
$125,000, the theater rental item isn't big.

The educational film, "How a News-
paper Is Made," filmed in the plant of the
New York Times, is still having a run
after many months of activity. This film
has retained its popularity far beyond, the
average length of time. It was well put on
in the beginning and perhaps the subject
itself is interesting to the average man
or woman. We are always most curious
concerning the things with which we have
dealings every day. It was featured , re-
cently on the regular bill of one of the
best managed theaters in New York — the
Eighty-first Street Theater.

Quite a number of colleges with exten-
sion departments have bought prints of this
production.

It would seem that the average charge
for good industrial film negative is now
hovering around $1.25 per foot. Some cost
as high as $3 and there are productions at
$5, and worth it. In no kind of advertis-
ing is parsimony more liable to display
itself more detrimentally than in screen ad-
vertising. A good film cannot be made for
much less than $1 per foot — it simply can't
be done. There must be skimping some
place and when skimping starts in the stu-
dio it never stops ! We can never hope
for a fixed price on advertising film except
perhaps in the case of short studio pro-
ductions where the items of cost are defi-
nitely set. By the mere fact that no two
film propositions offer the same obstacles
and advantages is sufficient to make a set
price out of the question.

It is not good business for an advertiser
spending thousands of dollars a year in ad-
vertising to hunt for a cheap film produc-
tion. He may get it — he will certainly get
what he pays for — the pictures where the
director had to watch the nickels and
skimp. A director engaged on such a job
is defeated before he begins. A poorly
produced film is a positive damage to any
line of business it is intended to boost.
Many advertisers have found this out to
their cost.

ers and jobbers, and their list of. clients
reads like a page from the membership list
of the A. of N. A. Banks, clothiers, food
producers, seed companies, tractor makers
and what not are going in for short
lengths. Some of these subjects are quite
effective. Heretofore Chicago studios have
led in this line; competition is springing up
in New York. e. J. Clary.

New Pathe Beaver Pictures
Made by R. L. Ditmars

PROFESSOR RAYMOND L. DIT-
MARS of the New York Zoological
staff has just completed a picture for
the Pathe Review showing some particu-
larly interestng habits of the American
beaver. -These ultra intimate scenes show
the beavers actually cutting down trees
and gnawing them into sections in the first
operations of gathering food wood for the
winter, from which the bark may be
gnawed. The sections — some of them fif-
teen feet long — are dragged by the indus-
trious animals to the water, then towed to
an island of supplies, built entirely by the
beavers.

The camera was worked behind a blind,
and, | so sure was the producer of this pic-
ture-story that the tree would fall exactly
as human engineer or beaver would nat-
urally select, that the camera and its cost-
ly lens equipment and tripod were confi-
dently placed within range of an accidental
fall in its direction. Once the photog-
rapher left the blind to change his film
retorts and returned just in time to prevent
the instrument crashing over into the mud,
as an inquisitive beaver wandered behind
the blind and decided to gnaw the tripod
into sections. — ;

Business conditions have compelled the
Lewy Studios, formerly located at 30 W.
Lexington street, Baltimore, Md., to move
into new and larger quarters. The new
location is 217 N. Liberty street. Here Mr.
Lewy intends making many interiors that
he would have eliminated at his former
place, due to lack of studio space.

An illustrated lecture, entitled "Lincoln's
Victory Made Germany's Defeat Possible,"
was delivered recently by Dr. B. J. Ci-
grand of Batavia,' former president of the
American Flag Day Association, before
dental and medical students of Northwest-
ern University, Chicago, in the amphithe-
ater of the university building. Stereopti-
con pictures from the European battlefields
were shown.

The presentation of "The Victim,", the
great Catholic Art Association motion pic-
ture classic, was given recently in St. Pat-
rick's Church, York, Pa.,, attended by large
audiences. Financial proceeds from the
picture will be devoted to church purposes.

There is quite a demand for 100-foot life
subjects for retail merchants these days.
One New York concern is producing four
such negatives each week for manufactur-

"Certain Fundamental Principles of Mili-
tary Surgery and Their Application to Ci-
vilian Surgery," illustrated with pictures,
was the subject of a lecture by Dr. William
E. Lower before the Jefferson County Med-
ical Society in th ballroom of the Tut-
wiler Hotel, Birmingham, Ala., recentlv.

22

REEL and SLIDE

"Carolyn of the Corners"-

By Lyne S. Metcalfe

FROM time to time the screen has been demonstrated as a medium
capable of presenting a homily story with even greater charm
than the book upon which it has been founded or the stage play
from which it has been done. "Mrs. Wiggs," "Stella Maris," are
examples of this. As surcease from the photodrama laid in the higher
stratas of modern social life these stories of simple charm and intensely
human attributes concerning people who think, act and live humbly are
delightful. Too few of them have gained the attention of the important
producers and too many of them have been mishandled by unrestrained
directors, who have failed to catch the subtle charm upon which they
depend for their literary and dramatic value. This loss is apparent more
on the screen than on the speaking stage.

It apparently has long been a tradition in the picture world that a
greater degree of dramatic appeal may be secured when luxurious sur-
roundings furnish the settings and high society people move about in
them. Perhaps this is because in any art the simplest effects are always
the most difficult to attain with success and there is no reason why this
principle should not apply to the art of the screen drama. However, the
fact that material of this kind has been successfully filmed, both finan-
cially and artistically, belies the tradition in question.

No Tricks of the Melodrama Used

Pathe has produced a screen version of the book, "Carolyn of the
Corners," by Ruth Belmore Endicott, in five reels. This photodrama
depends not upon high life for its interest nor does it resort to the tricks
of the melodramatist. It depends solely upon the human, traits of a
group of very human people for its appeal. It is, in effect, a screen
lesson in forbearance.

The story in itself does not depend upon a plot; the plot, while always
present, seems secondary in importance. The theme is not new — it is
very old. The characters are everyday people in a small town where
the good and bad traits of the individual are always magnified and
where the human emotions are to be studied individually instead of col-
lectively.

Bessie Love, whose fresh youth, charm and wholesome acting has
won for her millions of friends, is featured as Carolyn, and the selection
of this star is an exceptionally fortunate one. There are many quaint
village scenes to lend atmosphere and there is a delightful hominess about
the picture which will appeal to all audiences, young or old.

This is the type of a film that children will enjoy especially. There
is an especially funny barnyard scene, where the city dog brings wild
confusion among the fowls and cattle; there is a pretty love story inter-
woven throughout the five reels and there are several pathetic situations
which are not overdrawn and which Miss Love handles with ability. This
film begins by painting various village dwellers each in their true char-
acter. There is the uncharitable village carpenter who has never laughed
and whose daughter has been jilted by "Joe," now middle aged, and at
whose home the waif, Carolyn, comes to live after her father was sup-
posed to have been lost at sea; there is his stern-visaged and severe
maiden sister, whose objections to the waif are melted into charity and
affection when the latter's city dog routs a thief who attacks her; there
is Joe, her uncle, who lives selfishly for himself. A series of logical
and amusing events regenerate this collection of social misfits and they
see the light; the waif comes happily into her own and the ending is
sensible and interesting.

The lesson of charity and forbearance, while it is not the sole theme
of the play, stands prominently enough out to serve as a good influence
on those who see the picture. There is much to show that even these
narrow and hardened human beings are, after all, human and need only
to have revealed to them the light in order to bring happiness to them-
selves and give it to others.

Pathe Won Over to Good Books

Pathe apparently realized that atmosphere had much to do with the
proper screen presentation of "Carolyn of the Corners." The sets were,
for the most part, built to fit the story. There are likewise many glimpses
of pretty village streets. The photography is exceptionally good.

This story would pass muster in any church or school auditorium for
the purposes of pure entertainment. Its moral influence, while not upper-
most, owing to the fact that the film is for general circulation, is suffi-
ciently strong to give the picture some ethical value. In line with the
objectives of the leading producers, Pathe are coming to appreciate the
value of good books as photodrama material. This house has been the
foremost in its advocation of the "educational" film, exhibiting the first
pictures of this type in the theaters of the United States. Pathe has
perhaps done as much to bring about the popularity of the instructional
picture in our leading theaters as any institution in the country. With
Bessie Love at their disposal, we may look forward with pleasure to more

productions along the
line of "Carolyn."

Nearly a half mil-
lion persons, it is esti-
mated, have been
charmed, comforted
and inspired . by the
book, "Carolyn of the
Corners," Mrs. Endi-
cott's novel of New
England life. This
story, adapted to the
screen with Bessie
Love as the little hero-
ine and issued as an
Extra Selected Star
Photoplay, seems sure
of even a greater ap-
preciation. And a big
contributory factor in
this will be Grosset
and Dunlap's Bessie
Love Edition of the
novel, which is illus-
trated with scenes
from the picture-play.
The books are inclosed
in attractive "jackets,"
which offer excellent
opportunity for ex-
ploitation.

Comment by
Writer

"Because it speaks in
a universal language
of compassion, of fel-
lowship, of love, it
may be shown and un-
derstood in all coun-
tries of the world,"
is the comment of
Garnet Warren, the
Australian author,
famed as the creator
of "Modern Cameos."
A specially invited
gathering of writers,
artists and exhibitors,
who saw the first

private showing of this photoplay, declared that it, in its flesh an
blood realities, had a profounder appeal, and got even nearer to th
heart, than the written novel.

The screen adaptation was made by Frank S. Beresford, authc
of many photoplay successes, directed bv Robert Thornbv, one c
the most capable and artistic workers in his line, and produced b'|
the Anderson-Brunton Company, from whose studios have come man
of the masterpieces of the screen. Miss Love is supported by a coir I
pany of specially selected players, which include Charles Edler, Chai
lotte Mineau and Eunice Moore. The locations and the delineation
of_ character bits have received the highest praise and there is on
scene which rises in a thrilling dramatic note above the delightfi;.
serenity of the rest of the story— forest fire in which the lives c |
Carolyn and her friend the spinster, Amanda Parlow, are imperiled ,
the unexpected rescue which brings about a newly awakened lo\ }
interest, and the rounding out of the sunshine treatment to whic
the folks of the staid New England town had been subjected. "On
of the most charming creations of the screen," comments Georg
Arthur Gray, magazine writer and reviewer. "You feel as thoug i
somebody had put money in your pocket and sunshine in your heai t
— you're all to the good !"

Bessie Love, as Carolyn, and "Prince,'
"Carolyn of the Comers," scenari

STORY OF THE PLAY

Story by — Ruth Belmore Endicott.
Produced by — Anderson-Brunton Co.
Scenario by — Frank S. Beresford.
Directed by — Robert Thornby.

REEL and SLIDE

23

'creen Lesson in Forbearance

Cast

Carolyn May Cameron

Bessie Love

Jos. Stagg.Chas. Edler
Amanda Parlow

...Charlotte Mineau
"Aunt Rose" Kennedy

Eunice Moore

Jed Parlow

Prince, Carolyn's dog.

Bv Himself

their long-delayed honeymoon from Niagara Falls to Harlem, and
Carolyn awakens to find these two dear friends at her bedside. Hardly
have they had time to greet her, when — wonder of wonders — her
parents return, having been saved from the wrecked steamship and
landed on an island out of the regular trading routes, thus being
delaved nearly a vear in their return to America.

'Way down East in
the logging country of
Maine lives Joseph
Stagg in the little vil-
lage of Sunrise Cove,
where he has the dis-
tinction of being the
"1 e a d i n g" merchant.
Stagg is a bachelor,
having quarreled years
before and severed his
engagement to Amanda
Parlow, daughter of
the village carpenter.
Stagg's household is
presided over by "Aunt
Rose" Kennedy, a
daughter of the plain
people, serene of mind
and body. Stagg re-
ceives a letter advising
him that his sister and
her husband, John
Cameron, have been
drowned at sea and
that their child, Caro-
lyn May, is on her
way down to the
"Corners." Pathetical-
ly helpless, little Caro-
lyn duly arrives, to-
gether with her pet
dog, who is almost as
big as herself, and
they are duly installed
in Joseph Stagg's
house.

Uncle Joe is not
used to children and it takes him quite a time to penetrate beneath the
childish reserve with which the shy little maiden invests herself. At
first he is inclined to be extremely parsimonious and to look upon
Carolyn as a charity child, but "Aunt Rose" puts her foot down very
firmly. Life passes very evenly in the secluded village of Sunrise
Grove and the months slip away almost unnoticed, during which
time, however, Carolyn has managed to bring her Uncle Joe and
Amanda Parlow very much closer together. School days are happy-
days for Carolyn and her Prince — the clever dog who turns out to be
a hero when saving the school mistress from the brutal attacks of a
tramp who endeavors to rob her.

With the coming of another spring, Amanda Parlow takes Carolyn
up into an old lumber camp to see Judy Mason, who is bedridden
with rheumatism in her cabin. Then comes a big forest fire, the first
which ever topped Watson's Ridge, a few miles from Sunrise Grove
— and Carolyn and Amanda are trapped in the flames. Uncle Joe
drives furiously to the rescue, and after some wildly exciting scenes
he finds Carolyn and her friend taking refuge in the spring. Great
danger bridges the chasm of estranging years and the hearts of
Amanda and Joe become reunited.

When "Aunt Rose" tells Carolyn that she supposes that "Mandy
and Joe'll get married this time, which means that they will want
this house to themselves — two's company, three's none !" — Carolyn
thinks it is about time for her to return home. So taking her "Christ-
mas ten dollars," with which to buy a ticket to New York, she goes
back to the flat in Harlem, which has remained empty and untenanted
all this time. Memories of her dearly loved parents cause little
Carolyn great anguish, but she bravely goes to bed in the solitary
apartment. However, Uncle Joe and his wife change the route of

tucking scene from the Pathe Production
>m the book by Ruth Bel-more Endicott.

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should
like to witness, an exhibition of the following moving picture feature:

Name of picture. !

Producer Exchange

If your theater is willing to regularly exhibit films of this
class and type, you may count on the regular attendance of
members of our institution and their friends.

Date.

Signed
Address

Y. W. C. A. Films Encourage and
Teach Women of France

POSSIBLY the moving picture will play the part of employ-
ment agency to the women of France. To them, after four
long years of labor in munition shoos behind the lines, the
moving picture is taking courage. The French woman who
has recently lost her job in the munitions shop is finding through the
medium of moving pictures that there are other jobs for women than
those created by the urge of war.

Living her life within the doors of her own home, realizing the
necessity for being a good cook, a good housekeeper and something
of a seamstress and milliner, the woman of France found herself
quite unprepared when the war broke out. But despite her many
handicaps, she went. It will be many a long day before the world
will cease singing the praises of the women of France, without whose
work, M. Clemenceau is said to have remarked, "the war could not
have gone on for twenty minutes."

The war went on and the armistice was signed. And today the
French women are faced with a greater problem than any brought
to them by war.

"My home is gone. My relatives are dead. What shall I do?
Where shall I go next?"

These are questions that are troubling the French women now
that the war is over.

For many the questions will be answered through moving pic-
tures. While the war was in progress the men in cantonments in
France were entertained with views of what was doing at home. In
many of the Liberty theaters pictures were shown that stimulated
morale by bringing cheer and facts to the minds and eyes of the
boys. If this could be done while the guns were rattling overhead,
why not the more adequately in an after-war program?

Thus has the American Y. W. C. A. argued. And it is largely
to show the women of France the kind of work that women of the
world are doing that this organization has brought a moving-picture
exhibit to France to be shown in its foyers (social rooms in industrial
districts), hotels for women war workers and huts for nurses.

In all the centers opened by the Y. W. C. A. in France under its
126 secretaries these pictures are to be shown. Besides industrial
phases, the exhibit contains many pictures of large cities in America
and other countries. There is a "better baby" film which shows the
most modern methods of infant care. A series of national child
welfare charts, dealing with the following subjects, is included in
the exhibit : Prevention ' of tuberculosis in childhood ; healthy babies
and children; care for saving mothers' and babies' lives; early habit
forming; growth through play; growth through study, and growth
through work.

Showing the work that women may do and are doing success-
fully are pictures of women engaged in various sorts of factories
other than those connected in any way with war or war emergencies;
views of the celery industry of Florida; women at work in rural dis-
tricts, and a picture showing use of modern farm implements.

24

REEL and SLIDE

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I Instructional Productions J
j of the Month |

I Contents of NewsWeeklies, Screen Magazines, Industrials |

and Scenic Reels, Which Have a Regular Release

Date, Will Be Reviewed in This Department.

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Slow Motion Pictures — Wading Birds — Sunny Spain
Pathe Review No. 2

There is a generous offering of scenic, educational, humorous
~and scientific material offered in No. 2 of the Pathe Review,
released on February 2nd. The Diving Girl, in the slow motion
pictures, is a revelation of unsurpassed grace and beauty, which
make the other features seem but secondary. It is the tempo
of the motion that gives to the figure the rare and unusual
charm. Contrast is furnished by a diving acrobat, who does,
from the springboard, a forward somersault and a half twist.
By the magic of the "slow" camera, the jerky, spasmodic actions
become a series of graceful movements, which demonstrate the
remarkable control of a practiced athlete's body in midair. The
rest of the Review is composed of colored views of picturesque
France ; a curiously instructive presentation by Raymond L. Dit-
mars, "Some Wading Birds," showing the whys and wherefors
for the long legs and bills, and views of "Sunny Spain." The
"analysis of motion" pictures are called "What the Eye Misses."
And looking at it, after the generous appreciation of the critics,
one laments the fact of being so slow of vision.

American Aviators in Europe— German Prisoners —
In Offical War Review No. 31

Activities of the American Division of Aeronautics in France
are shown in Official War Review No. 31, released January 26. A
number of American aces are shown receiving decorations for
distinguished service in the air. The Distinguished Service Cross
is conferred on Major William Thaw, Captain James A. Meissner
and Captain Eddie V. Rickenbacker. Rickenbacker, the American
Ace of Aces, celebrates with a joy spin in the clouds. He carries
a soldieivcameraman over the German lines. A Hun aviator is
shown in an attack on an American observation balloon and the
observer makes his escape in a parachute ; the baloon falls in
flames when struck with Hun inflammable bullets. An exciting
battle between an American flier and a Hun airman is shown,
in which the Hun is brought down alive behind the American
lines. Cameramen of the American Signal Corps are shown close
up to the fighting, getting their film for history. During the last
days of the war the Americans are shown capturing an important
highway under terrific shell fire. The retreating Germans attempt
to destroy a church by gun fire as the Americans enter a town.
Chaplain Martin Jackson, who went through seven gas attacks,
holds service from a new kind of pulpit. Thousands of German
prisoners are shown streaming to the rear and the grateful refu-
gees return to the homes American troops have restored to them.
President Wilson is shown in Paris with the city beside itself
with joy in acclaiming the chief American delegate to the Peace
Conference.

Kansas Grain Fields — Coal Pits — Pele, the Dead
City— Paramount-Bray 6097

Nature has done some wonderful things, but none more as-
tounding than is shown in release. No. 6097 of Paramount-Bray
Pictograph, "the mag'azine-oivthe.TScreen.'' One. can ride for miles
across Kansas and see nothing but' the broad grain fields stretch-
ing away on every side to the horizon. Here are riches in abun-
dance. Yet great stretches of this fertile soil have been laid
waste that greater treasures might be reached for just beneath
the heavy top-soil where Kansas farmers have for years been
growing wheat and corn to feed the world. Nature, with a gen-
erous hand, has deposited great coal fields. All that is needed to
mine this coal is dynamite and a steam shovel. How these im-
mense coal pits, probably the only ones of their kind, are worked
makes a most interesting and unique moving picture.

Surrounded on all sides by a veritable garden of tropical
verdure, lies Pele, the dead city of the Caribbean. Here. occurred
cne of the greatest tragedies of all time, for this city of 40,000
inhabitant*; was engulfed by flame and fire when the Mt. Pele
erupted. In release 6097 of Paramount-Bray Pictograph this

modern Pompeii, on the Island of Martinique, furnishes a most
interesting subject. The camera discloses the city as it is today
and points out the once magnificent buildings and boulevards now
covered with ashes and lava. The scene of Goodrich Dirt's latest
adventure, as depicted in Paramount-Bray Pictograph, release
6097, is a ranch in the far West. Here Wallace Carlson, of the
Bray Studios, Inc., gets his funny cartoon character into and out
of a series of complications that furnish laughs in abundance.

Work of Y. W. C. A.— Picturesque West Indies— In
Paramount-Bray No. 6100

In release 6100 of Paramount-Bray Pictograph, the magazine
on the screen, the training methods adopted in the work of the
Y. W. C. A. are picturized and will be found intensely interesting.
Also, nowhere on this side of the Atlantic is there to be found
more interesting and picturesque out-of-the-way places than in
the little group of islands comprising the West Indies. Here are
wild jungles, native villages, great mountains and wondrously
beautiful lakes and beaches, which the cameraman filmed and
which combine to make a picture that will long be remembered
by those who see it. Release 6100 of Paramount-Bray Picto-
graph takes the audience . on a personally conducted tour to the
most beautiful and interesting spots in all of the West Indies.
Many of these places had never before been visited by a white
man. The hero of Wallace Carlson's latest cartoon, which is part
of the same release, is not, as usual, Goodrich Dirt. For once
Goodrich is placed decidedly in the background and his pup, Spot,
takes all the honors.

The Hearst News No. 7 contains : Salt Lake Boys in March of
Victory; Many Injured in Wooden Car Crash; Making Salt Sea
Tars of Dry Land Sailors ; Colorado Cares for Last of Buffaloes ;
Taft and Baker Urge League of Nations ; President Wilson Sees
Evidence of Teuton Vandalism ; Cartoon — "Indoor Sports."

Gaumont News No. 48 contains: Dartmouth College Holds
Winter Carnival ; The Belgian Flag Reappears on the Pacific ;
America's Ace of Aces Reports to His Commanding Officer;
Tenement Blaze Drives 20 Families to Street; West Coast's New
Navy Yard Commander; "Hell Fighters" Keep Pace to Jazz
Band; Signing Up Five Million Dollars' Worth of ■ Movie Stars;
The Return of Her Star; Another Crown Loses Its Head; Air-
men Expect to Fly Across the Ocean This Year; Lloyd George
Returns to England.

The contents of "Screen Telegram" No. 6 are as follows :
"Speed Kings" in _ Duel With Death; Mine Layer Helps Sink
Seventeen Submarines; Japanese Envoys on Way to Peace Par-
ley; Naval Airship Tries for World's Record; Let the Wedding
Bells Ring Out; America Prepares for Greatest of Warships;
British Barrage Boys Baffle "Zeps" ; General Barnett Reviews
"Marionettes" ; Wilson in Conference With British Premier.

Graphic No. 47 contains : General Strike Ties Up City ; Five
War Heroes Decorated for Bravery; McAdoo Joins Film Com-
bine ; City Honors Naval Men ; Seattle Officials Inspect Port Ter-
minals; Poilus Leave for Siberia; Sea Plane Built for Trans-
atlantic Flight; Negro Heroes Back Home.

Gaumont News No. 46 contains the following subjects:
75,000 Witness the Return of Auto Racing at Ascot Park; Cap-
tain Eddie Rickenbacker, U. S. Ace, Arrives Here; The "Wild
West" Division Gets Home; Meat Packers on the Grill; Italian
Military Mission Guests of Commander Rush ; Chief of Police
Gets Gold Star; Transport "Haverford" Brings Home War
Heroes; Six Missing from Vessel Hit by Gale; Special Class
Graduates at Naval Academy; The City of the Golden Gate from
the Clouds.

The New Screen Magazine No. 2, released February 28th,
contains the following: Smiles and Tears and a Bit of Joy; Min-
ing Slate for Kiddies' Blackboards ; An American Sport Becomes
Internationally Known; Bringing Broadway's Hits to You; "Six
Days Shalt Thou Labor"; Laughographs ; The Whoozit Weekly.

The New Screen Magazine No. 1, released February 21st,
contains: Intimate Studies in Shoe Psychology; How We Foiled
the Hun on the High Seas : A Few Moments with a Broadway
Star ; Laughographs ; The Sweet Tooth of a Nation ; Those Were
the Happy Days ; The Whoozit Weekly.

Hearst News No. 8 contains : Out of the Skies on Skis ;
Japanese Ships Reach for World Commerce ; France Bestows
Honors on American. Officers : It's Peace Time, So Navy Loses Its
Nanny ; Capture Entire Regiment ; Surrendered U-boats Puzzle
Peace Conference ; "Indoor Sports" Cartoon by Tad.

REEL and SLIDE

WITH
THE

REEL OBSERVER

NEW YORK, N. Y.— Goldwyn's arrangement with the
Ford Motor Company by which the Goldwyn people will
have exclusive rights to the nation-wide distribution of
the Ford Educational Weeklies, has been the main topic
of conversation in educational film circles this past month. That
Goldwyn, many of whose dramatic productions have been notable
for their excellent literary and photographic qualities, should
arrange to handle the Ford pictures is a tribute to the scenic
subject as well as to the growing popularity of the educational
reel with the general picture-going public.

We are informed that the Ford reels, both new and old, will
now be made available to schools and churches through the regu-
lar Goldwyn Exchanges at prices which easily permit their use
even before small audiences. The list of Ford subjects include
many industrials and contains scenic reels that offer excellent
opportunities for the lecturer. The newest issues of the Ford
weekly are :

"Carrying Old Glory to the Seven Seas," The Story of Hog
Island Shipyards ; "Canada's 'Mountain of Tears'," Mt. Edith
Cavell; "Where 'The Spirit That Won' Was Born;" "Rough
Stuff."

AFTER practical tests and careful investigation and compari-
sons, by the Famous Players-Lasky scenario department on
the value of photodramatic productions, the scenarios for
which have been written from popular stories or serials appear-
ing in current magazines, Jesse L. Lasky, first vice-president of
Famous Players-Lasky Corporation, in charge of production, has
concluded that this feature of Famous Players-Lasky production
activities is to be an established policy of this organization and
after stating that no less than sixteen productions of Famous
Players-Lasky either released or in the course of production rep-
resent screen versions of popular short stories or serials running
in magazines, Mr. Lasky tells why this policy will be established.
"Our scenario department has been so systematized under the
efficient leadership of Mr. MacAlarney, our scenario editor, that
all of the important magazines published are gone over by his
staff of expert assistants and available material is chosen. Motion
picture enthusiasts often write in recommending this or that story.
In this way we determine the value of a story.

"Among recent pronounced successes of such adaptations of
magazine fiction I cite as examples Wallace Reid's last two Para-
mount pictures, 'Too Many Millions,' adapted by Gardner Hunting
from Porter Emerson Browne's Saturday Evening Post story,
'Someone and Somebody,' and 'The Dub,' adapted by Will M.
Ritchey from the story by Edgar Franklin, which ran in All-
Storv Magazine; Bryant Washburn's 'The Way of a Man with
a Maid,' Ida M. Evans' Saturday Evening Post story, which
Edith M. Kennedy scenarioized, and the- same Paramount star's
'Venus in the East,' which Wallace Irwin contributed to the same
periodical and which Gardner Hunting adapted ; also Dorothy,
Gish's Paramount picture, 'The Hope Chest,' which M. M. Stearns
adapted from Mark Lee Luther's story, which first ran serially in
Woman's Home Companion.

i 4T7ILSIE FERGUSON'S Artcraft picture, 'The Marriage
fi 1 Price,' tentatively scheduled for March release, is an

"^—^ adaptation by Eve Unsell of Griswold Wheeler's 'For
Sale,' which appeared in Saucy Stories, and the same star has just
finished the production of 'Eyes of the Soul,' which George
Weston wrote for the Saturday Evening Post under the title, 'Tho
Salt of the Earth,' and which Miss Unsell also scenarioized
Shirley Mason will be seen this month in 'The Winning Girl,'
Will M. Ritchey's screen version of George Weston's Post story,
'Jem of the Old Rock,' and she is now at work in an adaptation
for Paramount of Roval Brown's 'The Final Close-up,' which ran
in the Red Book. Ethel Clayton has two Paramount pictures
scheduled for early release, one of which is 'Pettigrew's Girl,'
Will Ritchey's screen version of Dana Burnet's Post story, 'Pri-
vate Pettigrew's Girl,' and Marion Fairfax's Paramount adapta-
tion of Carolyn Wells' 'Vicky Van,' which first ran serially in
Argosy.

"Wallace Reid will soon be seen in 'Alias Mike Moran,' which
Will M. Ritchey adapted from Frederick Orin Bartlett's «'Open
Sesame,' which ran in the Saturday Evening Post, and is now
making for Paramount 'The Roaring Road,' one "of the Post's

popular 'Junkpilc Handicap Stories' by Byron Morgan.

"In March or April Vivian Martin will appear in 'Little
Comrade,' which Alice Eyton adapted for Paramount from Juliet
Wilbor Tompkins' story, 'Two Benjamins,' which ran in McCall's,
while Dorothy Gish is now making for Paramount 'You Can't
Just Wait,' which Oscar Graeve contributed to Collier's. And we
must not forget that 'The False Faces,' Louis Joseph Vance's
great story which Thomas H. Ince has made into a Paramount-
Artcraft Special with Henry B. Walthall featured, attracted the
attention of millions of readers while running serially in the
Saturday Evening Post.

"We have many other fine magazine stories already tentatively
assigned and awaiting their turn in the line of production, as well
as numerous novels and a large number of the most successful
of recent stage plays, an announcement of which was made a
short time ago. The tremendous advertising value which these
widely read stories have received in advance must not be over-
looked, for what person, among the millions who attend the pic-
ture theaters, would not like to see a story he has read and liked
or heard about, even, would not wish to see it on the screen?"

THE New Screen Magazine, which succeeds what has been
known as the Universal Screen Magazine, follows a slightly
different policy. It caters to an audience's sense of humor
as well as feeding it with an occasional instructive or educational
subject, and it will be found a palatable addition to the exhibitor's
program. The first two issues of the New Screen Magazine are
very attractive. No. 1 opens with "Intimate Studies in Shoe Psy-
chology" treating the subject briefly and humorously. "How We
Foiled the Hun" gives an interesting illustration of how work
was carried on at the Camouflage Department. It shows the
making of plaster models of ships, the artists at work on these
miniature pattern ships, and the inspection of the finished prod-
uct through a periscope to test the quality of its deceptiveness.
The exact theory on which the camouflaging of ships was car-
ried out is fully explained. "A Few Moments with a Broadway
Star" gives some intimate glimpses of Mildred Le Cue arriving
at the theater, and also in her dressing room before a matinee
performance of "Sometime." This is followed by "Laugh-
ographs," and leading up to the "Whoozit Weekly" (animated
cartoons) are some attractive scenes in a maple sugar bush,
showing the tapping of the trees, the gathering of the sap, the
making of the syrup and the final "sugaring off."

Moving Pictures Screen Clark Equipment Co. Plant
at Chicago Auto and Truck Show

The Clark Equipment Company, Buchanan, Mich., manufactur-
ers of internal gear drive axles and disc steel wheels, who are
exhibitor^, at the Chicago Automobile and Truck shows, are
filming their plant.

Moving pictures of the Clark plant have been taken showing all
the processes of manufacture, and exhibited at the Hotel La Salle,
Chicago, during the auto shows. The films portray with all the
realism of actual scenes the operation of wonderful electric steel
furnaces, the pouring of molten steel, the working of giant forges
and hammers ; in fact, all the lights and incidents of a person-
ally conducted tour of a modern industrial plant.

Step by step the spectator sees powerful steel truck wheels
and axles take form from rough metal, run the gauntlet of
skilled mechanics operating automatic machines and finally leave
the factory as the finished product to take their places under
trucks and tractors. Those who have seen the pictures state
that they are above the standard of the usual "movie" film in
clearness, brilliancy and action, while to those concerned with
motor truck construction, operation and efficiency they are natur-
ally of absorbing interest.

As a part of the educational campaign advocated by the gov-
ernment in the fight against veneral diseases, the American Al-
liance for Labor and Democracy is securing widespread show-
ings of a motion picture film, "Fit to Fight." It is the plan to
give a lecture in connection and there is no admission charged.
However, men only will be admitted and no boy under 15 years
old will be allowed to witness the pictures. The film was pro-
duced by the War Department commission oa training camp
activities.

26

REEL and SLIDE

!llllllllllllllll[||||IIIIIIIIIIIIIIIIIIIIIIill!!ll!llll!llllllli:M

Proj

# Any questions pertaining to the projection of films and slides §

^y s~\<4-°* *~\, •#"* on the screen will be answered by this department. Address 1

r-JI I Ifll "Projection," Reel and Slide, 418 So. Market St., Chicago. j

^"^ ^"^ ^"^ If an answer by mail is desired, enclose stamped envelope. 1

All About the Projectors

(Many requests reach this office for informa-
tion concerning the various types of moving pic-
ture projectors. Reel and Slide will print in
this department a complete description of each
machine now on the market for the benefit of its
readers. — Editor. )

The illustration which we present herewith
shows the latest model of Power's Cameragraph,
the well-known and successful 6 B. This model
holds great favor with the trade and is in gen-
eral use throaghout the world. It represents a
high stage of mechanical development. Many
years of experience, scientific research and ex-
periment have evolved this model, which is ac-
cepted as a standard, for perfect projection and
serviceability.

The sturdy construction of this projector is ap-
parent at a glance. The stand, entirely new in
design, is exceptionally rigid and substantial in
construction and is so arranged that the upper
section can very readily be tilted, thus permitting
the projector to "throw" a picture at any angle
desired. The reel magazines are large and will
accommodate 2,000 feet of film. They are of the
square type which facilitates handling of the
film; the upper magazine is equipped with a re-
volving spindle on which the reel is held by a
key. A friction device prevents the reel from
revolving by its own momentum, thus maintain-
ing an even tension on the film at all times.

The mechanism is the heart of a projector and
much thought has been given to that of the
Cameragraph. In it will be found some exclusive
features. The intermittent movement is unlike
any other in use. It operates by means of a
cam and pin cross and not only has an unusual
capacity to withstand wear, but also makes pos-
sible a quicker shift from one photognph to the
succeeding one with less strain on the film.

Also, there is the old trouble of losing the
lower loop. In a Cameragraph this is done away
with by a device called the loop-setter, which
automatically resets the lower loop the instant it
becomes lost. It insures the steady operation of
the film, even when the sprocket holes are badly
worn from excessive use, and is so simple a de-
vice that it is almost impossible for it ever to
get out of order.

It's the little things that count; and in the
designing of the 6 B Cameragraph much thought
has been devoted to considering these so-called
"little things," which, when viewed collectively,
make for such big things as to be indispensable.
Tn a word, "care" is taken in every branch of
manufacture and nothing is left undone to uphold
and strengthen the splendid reputation of the
Cameragraph.

(The follozving specifications for the standard
projection booth were given before the Society of
Motion Picture Engineers recently by F. H. Rich-
ardson.)

Structure: The projection room must have fire-
proof walls, floor and ceiling. The floor must be
solid and free from vibration, as any vibration
communicated to the projectors will inevitably
affect the screen result. For the floor I would,
therefore, suggest not less than four, and pre-
ferably six inches of the usual mixture for "rich"
concrete, the stone to be not larger than will pass
through a one-inch screen. Over this should be a
one-inch top dressing, guaranteed not to disinte-
grate into dust. Many cement finish floors show
this fault, and it is a very serious one, since the
dust gets on the films and into the delicate ma-
chine parts, where, due to its nature, it acts as an
abrasive and does great, though slow, damage.
For this reason I would suggest that the top
dressing might better be tile, similar to that com-
monly used for bathroom floors. If cement is
used, it should be treated to an acid bath to
harden its surface. Such a bath is available, but
its application would very nearly make the cost
of the cement finish equal to that of tile, and
tile is much to be preferred, from any and every
viewpoint.

In wall and ceiling construction, there are the
following points to be considered, viz., fireproof-
ing, soundproofing, rigidity and lack of heat-ab-
sorbing and retaining qualities.

For permanent installations there is nothing
that so well fills all these requirements as six-inch
hollow tile, set in, and plastered on both sides
with rich cement mortar. Such a construction is,
by comparison with brick or concrete, light in
weight (an important consideration in some cir-
cumstances), quite thoroughly soundproof by rea-
son of its interior air space, sufficiently rigid for
all practical purposes; also it neither absorbs nor
retains the heat to any appreciable degree. Hol-
low tile is, therefore, the best possible medium for
projection room wall and ceiling construction.
Four-inch hollow tile may be used for the ceiling,
but six-inch is best for the walls.

Next in order of excellence is concrete. The
objections to this material, as compared to hollow
tile are threefold, viz., excessive weight, absorbs
and retains heat, and, unless of considerable thick-
ness, acts to some extent as a sounding board to
distribute sound_ inside the room out into the audi-
torium. Following concrete comes brick. Its ob-
jections are weight, cost, heat-absorbing qualities
and difficulty of ceiling construction, where same
is necessary. For permanent installations what is
known as the asbestos room should not be consid-
ered at all, except its construction be radically

changed. As at present made, its ceiling is not
high enough; also, its walls and ceiling act as
veritable sounding boards for the distribution of
sound, though it forms an acceptable fireproof
room for temporary installation. With double
walls, ceiling, with an air space between, and an
eight or ten-foot ceiling height, it would serve
very well for permanent use.

Dimensions : It is not to be reasonably ex-
pected that the projectionist will do his best work
if placed in crowded, cramped quarters. Space
inside an auditorium is valuable, especially if it
can be utilized for seating, hence exhibitors be-
grudge every inch surrendered, and usually try. to
reduce the projection room to its least possible
dimensions, which is extremely poor policy, when
carried to the point where projection is made to
suffer. So far as the writer knows, up to date
every legal standard set up for size calls for a
too small depth, front to rear.

The shortest of modern professional projectors
measure four feet three inches, front to back,
when setting level; considerably more when at
an angle. The setting of projection machines up
against the front wall is poor practice. There
should be at least 18 inches between lens and
wall when machine sets level, and not less than
three feet in the clear behind the projectors. Tak-
ing everything into consideration, nine feet may
fairly be set up as a standard front to rear
depth for projection rooms, with the notation that
ten feet is better.

The width of the room should be a minimum
of six feet for one machine, with three feet of
added width for each additional projector, spot
lamp or stereopticon. The minimum distance
from the floor to 'he ceiling should be eight feet,
with the recommendation that added ceiling height
be provided where possible. A high ceiling is
very desirable, both from the viewpoint of health
and comfort and in case of fire, since it provides
a reservoir for the heated air above the heads of
the men, and for gases and fumes, should a fire
occur. i

(To be continued)

I have a National Projector. 1 — Would like
some hints regarding adjustment of the carbons.
Have not used the machine for some time and
am a little rusty. 2 — How rapidly shall I turn
the crank? G. H.

Answer: 1 — If the machine is equipped with a
carbon arc, slip the carbons into the holder until
they almost touch. Caution — (In adjusting the
carbons move one at a time and do not touch
both with both hands as a slight shock will be
felt.) Screw attaching plug on the other end of
the cord into a convenient electric light socket of
house lighting system and turn on the current.
Now push one carbon in until it touches the other
and draw it back a little. This strikes the arc
and gives a light. Adjust the carbons until a
brighter light is secured. The light improves as
the carbons get hot.

f # • *

In using the machine on direct current it is
desirable to have the hotter of the two carbons
slightly behind the other. On alternating current
this is unnecessary. As soon as the light is
burning steadily, snap off the current until the
machine is ready for operation. It will not harm
the film to let the light burn, but it does not look
well on the screen. Be careful to have the lamp
house in alignment so that the light is focused
directly on the gate. If your lamp is turned
slightly to the left there will be an appreciable
loss of light. Where a mazda lamp equipment is
used the same caution should be taken.

2 — In operating, turn the crank (to the left)
at a speed of about two revolutions per second or

about 16 pictures per second.

• * #

What are the points in a projector which call
for special care regarding cleanliness, etc.? Bel-
den High School.

Answer: Before using the machine clean the
focus lens and the condensing lenses with a clean
linen cloth. Polish the contact surfaces and ten-
sion springs and the inside of the gate thoroughly
and do not allow dust or emulsion to collect on
any surface which comes in contact with the film,
or the film will be scratched. A piece of jewel-
ers' emery paper is the best thing to use for pol-
ishing the tension springs and other points of
contact.

"The Soldiers of the Sea" was a film
shown at the motion picture service at
Memorial Congregational Church, Worces-
ter, Mass., recently. The film showed the
work of the marine corps.

REEL and SLIDE

27

niiiiiiiiiiiimiiiiiiiiiiiiiiiiniiiiiiiu

Productions Worth While

Travel, Literary,
Industrial,
Topical and Comedy

Films for the Family Group

{ReiAewed and listed by the National Juve-
nile Motion Picture League of
New York)

FAMILY FILMS

A Modem Musketeer — Reels, 5; producer, Fa-
mous; exchange, Paramount; remarks: Douglas
Fairbanks. In reel 1, cut death of man when
door is battered in. On reel 2, cut all reference
to unborn babe. In reel 3, cut title containing,
"He's got three wives now." In reel 4, cut
woman's suicide in cave, and title, "Where in
h — 1 did you come from?"

The New Wizard of Oz — Reels, 5; producer,
Oz Co.; exchange, Eskay-Harris: remarks: Simi-
lar to Wizard of Oz by Frank Baum.

Dad's Little Girl — Reels, 1; producer, Selig;
exchange, Beseler; remarks: Poor little girl in
rich home is happy only when father comes too.

Little Lord Fauntleroy — Reels. 5; producer,
Metro; exchange, Metro; remarks: Cut last part
of prologue showing dissipated life of older
brothers.

The Son of Democracy — Reels, 20; producer,
Benjamin Chapin; exchange, Paramount; remarks:
Lincoln Cycle.

Rastus Loses His Elephant — Reels, % ; producer,
Pathe; exchange, Beseler; remarks: Mishaps of
a lost elephant.

Hoiv Birds Feed Their Young — Reels, Y2 ; pro-
ducer, Pathe; exchange, Pathe; remarks: Linet,
Tomtit, Chaffinch, etc.

(Recommended for young people and adults)

The Old Maid's Baby. Reels, 5; producer,
Pathe; exchange, same; remarks: Baby Marie
Osborn. In Part 1 cut scene of colored boy
stretching finger to nose.

Every Mother's Son. Reel, 1; producer. Fox;
exchange, same; remarks: In Part 5 cut sticking
out of tongue. Cut scenes of Roche's struggle
with French girl in Parts 3 and 4. Cut all views
of pistol in Parts 3, 4 and 5. Cut titles "You
will never see me alive again" and "Eighteen
and d anxious to fight."

Hoop-La. Reels, 5; producer, National Film
Corporation of America; exchange, same; re-
marks: Billie Rhodes as Hoop-La. a little girl of
the circus. Cut views of girls in tights in Part 1.
Cut whipping of clown and drinking at bar in
Part 2. Cut scene of drunken husband in Part 5.

The Winning Girl. Reels, S; producer. Fa-
mous Players-Lasky; exchange. Paramount; re-
marks: Shirley Mason. Cut all scenes and titles
relative to baby being born, also stealing of sugar,
in Part 1.

JUVENILE FILMS

The Old Maid's Baby. (See remarks under
family films.)

INSTRUCTIONAL FILMS

Making of a Great Newspaper. Reel, 1 ; pro-
ducer, Pyramid Film Co.; exchange, Educational
Film Corporation of America; remarks: Cartoon
making, rotogravure press, New York Times,
linotype machine, monotype machine, matrix of
a page, plate, printing press in operation, chang-
ing rolls of paper, mailing and delivery depart-
ment. Sixth grade.

The Potter's Wheel. Reel, 1; producer, G. E.;
exchange, Educational Film Corporation of Amer-
ica; remarks: Making of electrical porcelain,
porcelain insulators, ingredients, crushing, mould-
ing, glazing, pugg mills, high tension insulators,
potter's wheel, plaster moulds, drying cars, firing,
saggers, kiln, finished product. Fourth grade.

Canada's Mountain of Tears. Reel, 1 ; pro-
ducer, Ford Motor Co.; exchange, Goldwyn; re-
marks: Mt. Edith Cavell, guides and pack
horses, glacial rivers, quotation from Tennyson's
"The Brook," illustrated, camp, a Diamond Hitch,
"The Land of Beyond," "The Smile of the
Great Spirit," crevices in glacier, clouds. Fifth
grade.

Pathe News. Reel, 1; producer, Pathe; ex-
change, same; remarks: Constantinople open to
the world, U. S. warships in the Dardanelles,
ruins of fort. Gen. D'Esperey, Goeben changes
hands, San Diego, Cal., review of soldiers, Wash-
ington, , D. C, Champ Clark, Joe Cannon, Gen.
Keifer, following the army of liberation across
the Rhine, soldiers' reception in Belgium, tanks,
parade, spring in the cascades, a brick that floats,
inventions of science, launching of ship, destroy-
ers, Gughelmotti (Italian General) visits U. S. A.,
Paris, Peace Congress, President Wilson speaking
to American troops, Gen. Pershing.

Pathe News. Reel, 1; producer, Pathe; ex-
change, same; remarks: John McGraw, Canadian
airmen returning from France, war orphan, Gov.
Kilby of Alabama, Brest (France) naval school,
setting-up exercises, manual training, cartoon,
tricks in camouflage, bombs, bomb attack, Wilson's
reception in Italy, Roman Forum, Margaret Wil-
son, George Creel. Colisseum, Turin, Milan.

Screen Telegram, Vol. 1, Issue 6. Reel, 1; pro-
ducer, International; exchange, Universal; re-
marks: Ascot races, Los Angeles (Cal.), Rosco
Sarles, winner; U. S. S. Quinnebaugh, trapper of
U-boats; Baron Rempei Kondo of Japanese dele-
gation to peace conference, dirigible at Cap May,
N. J., war brides, Norfolk navy yard, dry dock,
the Leviathan, U. S. S. Ohio, anti-aircraft of
British, an Archie, motor battery. Gen. Barnett
inspects female marinettes, President Wilson in
France and other members of peace conference.

New Screen Magazine. Reel, 1 ; producer, Uni-
versal; exchange, same; remarks: Solving Eu-
rope's railroad problems, hoisting engine on board
steamer, a little bit of vaudeville, dog show, tour-
ing the Alps in northern Italy, swans swimming
in icy water, miracles in mud.

Hearst News, 'Vol. 1, Issue 5. Reel, 1; pro-

ducer, International Film Corporation; exchange,
Universal; remarks: Annapolis graduating class,
Secretary Daniels, Capt. Rickenbacker, chemical
explosion in dye works, boys on S. S. Texas, air-
planes, naval cadet parade, cartoon, first picture
of formal opening of Peace Conference in Paris.

Bird Life Study, Part 1. Reel, 1; producers,
Kalem, Pathe, C. G. P. C. ; exchange, Beseler;
remarks: South African ostrich, largest of exist-
ing birds, Australian emu, South American rhea
or American ostrich, Papuan cassovary, the bus-
tard, black hornbill, spotted, fly catcher, wren,
hidden nest, willow wren in nest on ground,
robin, a family of starlings, great tit or ox-eye,
blue tomtit, titmouse feeding on worms in trees
in orchard. Fourth grade.

How Plants Are Born, Live and Die. Reel, 1;
producer, C. G. C. P.; exchange, Beseler; re-
marks: Grain swells under moisture and heat,
roots develop and stalk starts, little by little
leaves appear, wheat stalk comes out of soil,
carnation, buds into blossom, begonia, geranium,
the hawthorn, mother of rose family, apple tree
blossom, rose, the queen of the garden, a study
in autumn leaves. Fourth grade.

(Continued on page 28)

Fill In and Give This to Your Nearest Theater Owner

Proprietor ..Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is -willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date Address

.Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature :

Name of picture .._,

Producer j '. Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed '.

Date

Address..

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to^witness,
an exhibition of the following moving picture feature:

Name of picture _

Producer. -Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed.

Date-

Address...

28

REEL and SLIDE

Wild Animal Study. Reel, 1; producer, C. G.
C. P.; exchange, Beseler; remarks: South Ameri-
can tapir, Indian rhinoceros with baby going into
pond, Red River hog, wart hog, Nile hippopota-
mus, pigmy hippopotami from Liberia, the ele-
phant feeding, washing the elephant, the Zoo
manicurist, the Zoo dentists, dinner time, fruit
for dessert. Fourth grade.

Insect Life. Reels, 2; producers, Pathe and
C. G. C. P.; exchange, Beseler; remarks: Part
1, the termit, like ants, build mammoth hills of
clay, wonderfully constructed, the queen termit,
the "nursery," or "incubator," baby termits, the
scarab a scavenger, saves food for the future,
rolls it into a ball, fighting enemy, putting food
away in safe deposit vault. Part 2, the wasp at-
tacks ripe fruit, finding nest in ground, admin-
istering an anesthetic to get rid of pest, surprising
a sleeping colony, nest made of paste from wood,
from larva to wasp, emerging from shell. Fourth
and fifth grades.

HUMOROUS

Why Henry Left Home — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks, Sidney
Drew.

Special To-Day — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks, Sidney Drew.

Rubbing It In — -Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

The Model Cook — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.
Cut title, "Josie, bring me a whiskey and seltzer."
Cut drinking scene.

Happy Childhood Days — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney
Drew.

A Symphony in Coal — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney
Drew.

Sweet Charity — -Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew. Cut
title, "Mr. Jones, are your intentions honorable?"

Before and After Taking — Reel 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney
Drew. Cut three views of drinking.

One on Henry — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Their First — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

The Match Makers — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.
Cut drinking scene.

Her Anniversaries — Reel, 1; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Nothing to Wear — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.
Cut title, "He passed so close to heaven he
could smell the sulphur."

Their Burglar — Reel, 1-; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew. Cut
title, "While I get you a nice, cold bottle of
beer." Cut drinking scene.

Henry's Thanksgiving — Reel, 1; producer,
Metro-Drew; exchange, Metro; remarks: Sidney
Drew.

The Hypochondriac — Reel, 1 ; producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Duplicity — Reel, 1; producer, Metro-Drew; ex-
change, Metro; remarks: Sidney Drew.

The Awakening of Helena Minor — Reel, 1; pro-
ducer, Metro-Drew; exchange, Metro; remarks:
Sidney Drew.

Putting It Over on Henry — Producer, Metro-
Drew; exchange, Metro; remarks: Sidney Drew.

Locked Out — Reel, 1; producer, Metro-Drew;
exchange, Metro; remarks: Sidney Drew.

Here Comes the Bride. Five reels; Famous
Players-Lasky: Paramount; star, John Barrymore.
A comedy involving the marrying of an unknown
woman for money and the troubled course of
true love.

Camping Out. Two reels; Famous Players-
Lasky: Paramount. Arbuckle comedy with beau-
tiful outdoor setting on Catalina Island.

No Monkey Business. > One reel; Universal.
Animal comedy with a trained chimpanzee.

His Body for Rent. _ One reel; Universal;
Lyons and Moran. Polite comedy.

One Hundred Per Cent American. One reel;
Universal; Lyons and Moran. Rural comedy.

Up the Flu. One reel; Universal; Lyons and
Moran. Farce comedy.

Mutt and Jeff cartoons. One reel each; Fox.
Farce comedies. The Hula Cabaret, Here and
There, The Lion Tamer.

INSTRUCTIONAL FILMS

Hearst News, Vol. 1, Issue 7. Reel, 1; pro-
ducer, Universal; exchange, same; remarks: Salt
Lake boys in victory parade, wooden car crash,
pulling apart a telescope car, making salt sea tars
of dry land soldiers, setting-up exercises, rowing,
Colorado cares for last of buffaloes, Taft and
Baker urge League of Nations. President Wilson
visits Chateau _ Thierry, Rheims and wrecked
cathedral. Cardinal Lucon receives President Wil-
son, Tad's indoor sport. Cartoon.

New Screen Telegram. Reel, 1; producer, Uni-
versal; exchange, same; remarks: Daughters of
our first Americans, Indian girls as Red Cross
nurses, farming, outdoor sport, the vandals of the
cornfield, fighting the cinch bug, how the chocolate
sundae was born, the River Ranee from St. Malo
to Dinan, France; Laughographs. Omit cartoon.

The Orang. Reel, 1; producer, Ditmar; ex-
change, Educational Film Corporation of Amer-
ica; remarks: Living Book of Nature, inflating
the throat, hand and foot of orang, crude mo-
tions of hand, episode of chair, reason not in-
stinct, first experience with a picture book, bab-
boon orang laughing, episode of the bottle, Cey-
lonese monkey, table etiquette, in human attire.
Third grade.

The Culture of Bulbous Plants. Reel, 1; pro-
ducer, C. G. P. C. and Pathe; exchange, Beseler;
remarks: Colored; hyacinth, tulip, narcissus from
bud to full bloom; gladiolas, martagon lily, flag
or water iris, dahlias in full bloom, different va-
rieties of dahlias.

A Plant with Nerves. Reel, *A ; producer,
Pathe; exchange, Beseler; remarks: The Mimosa,
common meadow plant, showing reaction of blows,
electricity, chloroform, sleeps at night. Plants
that eat; Sarracenio, Purpureo, Drosera or Sun-
dew, Butterworth.

Mushroom Culture. Reel, y2; producer, C. G.
P. C. ; exchange, Beseler; remarks: Preparation
of soil, planting of spawn, specimens. Fifth
grade.

Where the Spirit That Won Was Born. Reels,
2; producer, Ford Motor Company; exchange,
Goldwyn; remarks: Scenes from Philadelphia
and Valley Forge, Betsy Ross's home, Indepen-
dence Hall, Liberty Bell, Curtis Publishing plant,
fire scene, Broad, Chestnut and Market Streets;
Wanamaker's, Masonic Temple, _ Lu Lu Temple,
grave of Benjamin Franklin, William Penn tree,
home of John Bartram, Fairmount Park, Dickens
and Little Nell statue, Washington Monument,
Grant Cottage, Jeanne D'Arc statue, John Barry
statue, Valley Forge panoramic, Washington Head-
quarters, Fort Washington site, Penn Column,
Valley Forge Arch, Mad Anthony Wayne statue,
Washington Memorial Chapel.

Pathe News. Reel, 1; producer, Pathe; ex-
change, same; remarks: Los Angeles, Cal., Vic-
tory Sweepstakes at Ascot; Kent Washington,
White River overflows, with the French navy,
sailors drilling, signalling, washing, with the army
of liberation, French and Italian prisoners freed,
British army under Gen. Plummer entering
Cologne, Germany, committee on high price of
foods, Monterey Bay, Cal.. giant whale, Fifth
Liberty Loan cartoon, Berlin, people in revolt,
Brandenburg Gate, Unter den Linden, Von Bern-
storf and wife, first American soldiers to enter
Berlin.

The Land That Does Not Wiggle Much. Reel,
1 ; producer, Educational Film Corporation ; re-
marks: Scenes from New Mexico, Rio Grande
and Mexico, goat herds, sand storm, mud mission
and houses, grass hopper gate.

Hearst News No. 3. Reel, 1; producer, Inter-
national Film Service; exchange, Universal; re-
marks: Soldiers marching in San Francisco,
Mayor Rolph, returning troops, Great Lakes Naval
Training Station, Major-Gen. Bell's funeral serv-
ice, climbing Mt. Rainier, rose festival in South-
ern California, parade, war planes over New York
City, Brooklyn, East River, Governor's Island,
Woolworth Building, Metropolitan Tower, up
Fifth Avenue, Riverside Drive and U. S. fleet in
Hudson. Fourth grade.

PathS News. Reel, 1; producer, Pathe; ex-
change, same; remarks: Tanks, airplane ride over
Washington, D. C, prisoners returning to Dover,
England, Camp Upton, Boy Scouts, Trieste (Aus-
tria) celebration, King Victor Emanuel. Cut
branding of horse. Fifth grade.

Pathe News. Reel, 1; producer, Pathe;_ ex-
change, same; remarks: Camp Devens, winter
sports, Walker D. Hines, William McAdoo, Port-
land (Ore.) spruce lands, lumbering camp, U. S.
undersea fleet in Pacific Ocean, making dive under
water, firing a torpedo; Great Lakes Naval Sta-
tion, flag lowered to half-mast in honor of Ex-
President Roosevelt, Camp Gordon, demobilization
of troops, following the Army of Liberation into
Germany, Flanders, devastated towns, Alsatians,
French troops cross border of Germany. Cartoon.
Fifth grade.

Selected Pictures

(Reviewed and Listed for Reel and Slide

by the National Board of Review of

Motion Pictures During the Month

of December. 1918. Arranged

in Types of Stories.)

ENTERTAINMENT

Little Women, 5 reels, Famous Players-Lasky:
Paramount. All-start cast. Louisa M. Alcott's
story, with the atmosphere of the book faithfully
reproduced.

Hope Chest, The, 5 reels, Famous Players-
Lasky: Paramount. Star, Dorothy Gish. Depart-
ment store drama.

Arizona, 5 reels, Famous Players-Lasky: Artcraft,
Star, Douglas Fairbanks. Western drama adapted
from Augustus Thomas' stage success of the same
name.

String Beans, 5 reels, Famous Players-Lasky:
Paramount. Star, Charles Ray. Rural Romance.

Treat 'Em Rough, 5 reels, Fox. Star, Tom
Mix. Western story.

Hitting the High Spots, 5 reels, Metro. Star,
Bert Lytell. Mexican romance.

.Heart of Wetona, The, 6 reels, Select. Star,
Norma Talmadge. Remarkably fine Indian story
(picturized from the stage play), well acted, with
the types exceptionally well drawn.

Irish Eyes, 5 reels, Triangle. Star, Paulina
Starke. Romance of an Irish fisher-girl.

Big Little Person, 6 reels, Universal. Star,
Mae Murray. A deaf child romance.

Nature Girl, The, 5 reels. Universal. Star,,
Violet Mersereau. Mexican romance.

Destiny, 6 reels, Universal. Star, Dorothy
Phillips. Rural and society drama.

Beloved Imposter, The, 5 reels, Vitagraph.
Star, Gladys Leslie. Western romance.

Dan La Roche, 5 reels, Vitagraph. Star, Harry
Morey. Canadian Northwest romance.

Love Net, The, 5 reels, World. Star, Madge
Evans. Country story.

Sea Waif, The, 5 reels, World. Stars, Louise
Huff and John Bowers. Seashore romance.

Lady Windemere's Fan, 5 reels, Classical.
Star, Miss Todd. English society story (Oscar
Wilde's).

Mickey, 7 reels, W. H. Productions (states
rights). Star, Mabel Normand. Western com-
edy drama.

HUMOROUS

Good-Bye, Bill, 5 reels, Famous Players-Lasky:
Paramount. Star, Shirley Mason. Burlesque of
the Kaiser.

Perfectly Fiendish Flanagan, 2 reels, Famous
Players-Lasky: Paramount. An exceptionally good
comedy by James Montgomery Flagg.

Hide-and-Seek Detectives, 2 reels, Famous
Players-Lasky: Paramount. Mack Sennett broad
comedy.

Caught in the Net, 5 reels, Fox. Star, Peggy
Hyland. Society comedy drama.

Go West, Young Man, 5 reels, Goldwyn. Star,
Tom Moore. Western comedy drama.

Oh, Johnny, 5 reels, Goldwyn. Star, Louis
Bennison. Western comedy drama.

Perfect Lady, A., 5 reels, Goldwyn. Star,
Madge Evans. A remarkable presentation of
small-town church hypocrisy.

Poor Rich Man, The, 7 reels, Metro. Star,
Francis X. Bushman. Society comedy drama.

Three X. Gordon, 5 reels, Pathe: Paralta. Star,
J. Warren Kerrigan. Society comedy drama.

PATRIOTIC AND WAR

False Faces, 7 reels, Famous Players-Lasky:
Paramount. Star. Henry Walthal. A war spy
melodrama; _ one of Walthal's best pictures, full
of stirring incident.

Little Miss Hoover, 5 reels, Famous Players-
Lasky: Paramount. Star, Marguerite Clark. Food
conservation drama.

Every Mother's Son, 5 reels, Fox. Star, Gloria
Swanson. War domestic drama.

For Freedom, 6 reels, Fox. Star, William
Farnum. Business and war intrigue.

Mutt and Jeff Cartoons, 1 reel each, Fox.
Throwing the Bull; The Draft Board; Hitting
the High Spots; The New Champion.

Zoo Fat to Fight, 6 reels, Goldwyn. Star,
Frank Mclntyre. Young Men's Christian Asso-
ciation war comedy drama.

Wilson or the Kaiser? 7 reels, Metro. All-
star cast. (Alternate title, The Great Victory.)
Dramatic pictorial history of the war.

Heart of Humanity, The, 7 reels, Universal:
Jewel. Star, Dorothy Phillips. French and
Canadian war drama remarkably well done.

Wanted for Murder, 6 reels, Harry Rapf. Star,
Elaine Hammerstein. War story.

' TRAVEL AND SCENIC

Hitting the Pike, Mutual: Rothacker-Outdoor.

Western travel.

Outdoors, Mutual: Rothacker-Outdoor. Mt.
Tacoma scenic.

Where to Rent the Films

Atlas Educational Film Co.

821 Market St., San Francisco, Cal.

Harcol Film Company

406 Tudor Theater Bldg., New Orleans, La.

Argus Motion Picture Co.

815 Prospect Ave., Cleveland, Ohio

Liberty Film Renting Co.

938 Penn Ave., Pittsburgh, Pa.

Bureau of Commercial Economics

Washington, D. C.

Ford Motor Co.

Photographic Dept., Detroit, Mich.

Evangelical Brotherhood Film Assn.

2911 McNair Ave., St. Louis, Mo.

Lincoln & Parker Film Company

Worcester, Mass.

REEL and SLIDE

29

|

i

Slides

1 Questions on Lantern Slide Sub- J

1 jects will be answered by mail if jjj

g stamped envelope is enclosed in m

| addressing this department.

liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiPiiiiiiiiiiiiiiiiiiiiiiiiiiiy

We quote from the Boston Transcript:

"If it were not that photographs must be seen
and not heard, the story of Dr. Arthur Edwin
Kennelly's fifth Lowell Institute lecture, deliv-
ered in his course on "Engineering in the War,"
might be retold with much eloquence. Having dis-
cussed, in a previous lecture, the instrumentali-
ties of aviation as these have been developed dur-
ing the war, Professor Kennelly went further on
this occasion and devoted attention in particular
to the activities of the aviators themselves, de-
scribing "Liaison; bombing and aerial photog-
raphy; anti-aircraft engineering."

"In itself, therefore, the lecture was of much
interest, both for breadth of range and for effect-
iveness of detail, but what chiefly gave it its
character were the many remarkable lantern slides
by which Dr. Kennelly illustrated his text. These,
as has been suggested, outrun the compass of
wordy report. They could only be rightly appre-
ciated by the audience which saw them, and
which received them with a welcome at once
awed and delighted.

"In a general way the illustrations took their
principal value from the large scale of reproduc-
tion possible through the use of the stereopticon.
For all the thousands of photographs of aeronau-
tical activities which the public has seen in the
press and in the monthly reviews, this audience
found it had still many new impressions to gain,

mini

of the size of aeroplanes and their apparatus, of
the critical difficulties of maneuver, of the sweep
and breadth of flight in the air, and of earthly
panoramas visible in flight. These no ordinary
photograph can convey. The larger field of the
stereopticon's canvas seems to be requisite for
them.

"Another source of interest was the fact that
many of the pictures had been chosen by Dr.
Kennelly from among the files of the United
States Army War College at Washington, gen-
erally inaccessible to the public, and including
photographs more clear and precise than are often
seen. There were some "star" pieces among
them, as for example, the remarkable views of the
battlefield of Cantigny, taken during the very
midst of that engagement which so splendidly cer-
tified to the staying powers of the hitherto inex-
perienced American troops. These pictures alone,
when shown in large scale, were worth a pilgrim-
age."

* * *

Eastern educational slide makers, for the most
part, declare that stereopticon lectures are grow-
ing more popular now than they were in war
times. A great many churches are installing new
stereopticons. Those which have been using the
old-fashioned types are trading them in for the
newer models. There has long been room for
improvement in the illuminating power of even
our best machines. Happily, the use of elec-
tricity has done much to make better illumination
possible.

The screen image of today makes the image
of a few years ago look pale and weak.

The writer has always held to the belief that*
illumination is, after all, the element that makes
or mars an image. Even a mediocre slide will
make a fair showing if there is plenty of light
behind it. And for some time the makers of lan-
terns have been devoting all of their ingenuity to
this end with slowly, but steadily, increasing re-
sults. In other words, it has largely been a race
for better illumination among them in recent
months. Then, too. the modern system of illumi-
nation enables the makers to secure greater com-
pactness and portability.

?— ASK US—?

What is the National Committee on Better Films
for Young I'eonle? B. J. G.

Answer: We quote herewith from the by-
laws:

Its policy is:

First: To further the discovery, production,
selection, distribution and use of selected motidin
pictures and programs for young people, adding
as occasion demands the furthering of the use of
better films for the family group in the theaters
of the country.

Second: To discover and formulate the prin-
ciples governing such selection of motion pictures
for use by the National Board of Review and
other agencies.

Third: To act as a clearing house of facts, in-
formation and methods to and from the tenters
of the country, including the producers, ex-
changes, exhibitors, committees and individuals.

Fourth: To develop and to further co-opera-
tion with existing and future groups dealing with
various phases, both of the production and the
use of selected motion pictures for young people.

Organization. — There shall be an executive
committee of eleven persons drawn from the vi-
cinity of New York from among those volunteers
who have intimate knowledge of and interest in
both the welfare of society and motion pictures.
Six of these shall be members of the General
Committee of the National Board of Review. The
chairman of the National Board of Review shall
be ex-officio a member of the National Committee.

Special committees may be formed as necessary
to deal with distinct phases of the work.

A secretary shall be assigned by the ,. National
Board of Review to work with and for the Na-
tional Committee on Films for Young People in
carrying out approved policies arid methods.

The office shall be in the office of the National
Board of Review. I

The National Committee shall be closely asso-
ciated with the National Board of Review by
sympathy, by membership on the National Com-
mittee, by endorsement of policies and methods,
and by the use of the films selected by the ap-
propriate committees of the National Board.
After such endorsement of policy by the National
Board the National Committee shall maintain in-
dependence in the conduct of the work.

The methods:

First: The acceptance of the judgments of the
members of the Review Committees of the Na-
tional Board of Review in the selection of films
from all those reviewed for general circulation.

v •'•'-' •■ ; .

Second: The discussion of inter-relating prob-
lems and new ones which may arise with the ap-
propriate committees of the National Board.

Third: Regular formulation and circulation of
selected lists of pictures for use in the commu-
nities of the country.

Fourth: The circulation of publicity to pre-
sent ideas and methods to those interested and
able to advance the work. This will include cor-
respondence, printed matter, articles in newspa-
pers and periodicals, conferences, addresses, etc.

Fifth: The encouragement of the assumption
of local responsibility in working out experiments
in local situations.

Sixth: The development of knowledge and the
interchange of information through affiliated or-
ganizations, committees and individuals.

Seventh: This committee shall encourage oth-
ers to give performances and offer every possible
assistance for successful motion picture entertain-
ments in the cities of the United States. Adopted
June 21, 1916.

* * «

Where is the nearest Universal exchlnge to
my town? B.

Answer: 111 Walton St., Atlanta.

* # *

Where can I get song slides? Briggs.
Answer: Any slide firm advertising in this
number can send you their, lists. Write to. them..

* * *

I have a set of beautiful pictures showing
small chicks, individually and in groups. Would
a slide firm, buy them? C. J.

Answer: That depends; write and ask them.
You may have success. Why not try and sell
them to an advertiser?

* * *

What company is Robert Bruce with? L. J.
Starbuck.

Answer: Educational Films Corporation, 729
Seventh* Ave., New York.

* # *

What "do they mean by "slow motion" pictures?

E. L. .~„

Answer: Pathe controls a camera attachment
which enables, .the photographer to secure pictures
of moving objects, with perfect smoothness and
slowing up the motion perceptibly. The effect is
weird and curious.. A horse sails gently over a
fence and yet the picture loses none of the nat-
ural movements of its body;:; You can see ex-/
amples of this method in the new Pathe Screen
Magazine. . •.,-•'.

Ernest Hullman, Brattleboro, Vt., writes this
department as follows: "Is there an attachment
by which moving pictures can be projected with a
standard stereopticon ? I have heard of such an
attachment."

It is our impression that such a machine was
put on the market some time ago, but for its
practicability we cannot vouch. We believe it was
called the "Homeograph," or something like that.
We see no reason why this could not be done,
however.

Several manufacturers of stereopticons are
laying great stress on the desirability of making
a machine that can be operated by the lecturer
himself, conveniently. It is doubtful if this fac-
tor is an important one. There can be no ques-
tion but what the operator is a necessity in or-
der to give the lecturer greater freedom and per-
mitting greater concentration. Possibly a well-
trained speaker can operate his machine and talk
at the same time, but why should he? The
psychological effect on the audience is not pleasant
and his lecture is pretty certain to be impaired.
* * »

An ever-increasing number of public libraries
are adding lantern slide lectures to their public
service. There is no reason why the public li-
braries in our smaller cities cannot undertake this
recreational feature with profit, both in a civic
way and financial. Well-selected entertainments
arranged under the supervision of the librarian
would certainly bring crowds, and nobody is bet-
ter qualified to select such programs than the lo-
cal librarian, who knows the likes and dislikes of
the people the library serves.

The Boston Public Library early appreciated the
value of screen lectures and seldom a week passes
that something excellent along this line is not
given, attended by big crowds and in every way
a success. The Chicago Public Library has taken
steps in this direction and a practical plan un-
doubtedly will be followed out there.

For instance, at Boston Library recently, Prof.
Albert H. Gilmer of Tufts College lectured on
"A Struggle for Nationality; Czechoslovakia, the
Natural Enemy of Pan-Germanism." He ex-
hibited some excellent lantern slides to an inter-
ested crowd of people.

Vermont's "scenic beauties have been pictured
on an unusual set of slides which are being
widely shown in the high schools of that state.
Theron S. Dean, of Burlington, is speaking in
connection with the exhibitions of these sets be-
fore young people. Slides offer an excellent
opportunity to impress the rising generation with
the natural beauties and resources of the states
in which they live. It is to be hoped that the
movement will spread to many other states, un-
der state patronage.

A reader informs this department as follows:
"I recently asked for prices on hand-colored
slides from Chicago, New York and Kansas City
firms. The variety of prices quoted was puz-
zling. I find I can get slides in sets of 12 js
low as 23 cents each and as high as $1.25 each.
Why is there such a discrepancy in rates in a
line of work that should certainly be in some
dejree uniform?"

We would warn this reader against the 23-cent
colored slide. It simply can't be done. A slide
at that price would undoubtedly be a sad disap-
pointment on the screen.

A number of slide men (not many of them, we
are glad to say) are in the habit of showing a
beautiful sample in taking an order, but when the
order is filled the customer finds his slides are
nothing like the sample in question. This practice
is injurious to the whole industry. Profits in
slide making depend upon the creation of a
group of regular customers who "repeat," and
only honest dealing will make such a group
possible.

Our reader had better find something in be-
tween the 23-cent slide and the $1.25 slide, though
the $1.25 slide probably be well worth the
money spent.

At the annual meeting of the Scientific
Temperance Federation which was held at
its offices at 36 Bromfield street, Boston,
Mass., it was reported that in the past
year more than one million soldiers were
reached monthly by the stereomotograph,
using slides prepared' by the federation.
The slides are how being' used overseas
during the demohilizatiori period.

The exhibit work on alcohol which the
federation initiated in the United States
has reached thousands of people by this
method at state fairs, industrial plants,
schools, conventions, and as store window
exhibits. Already requests for educational
material :arid;'methor's to; bei-used in other
.countries are pressing. :

30

REEL and SLIDE

How to Show Movies for Profit
In Any School or Church. Th is
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Motion Pictures Entertain and Instruct

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

"his Remarkable Book Fells
You in Simple Language —

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector- — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films — Who produces the films;
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals ; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; Bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
in the United States. It is a service. It tells you
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

Illustrated with beautiful and unusual scenes
from curious educational moving pictures.

For a Send in This

Limited Coupon TODAY

Time —

This

Valuable

Book and

Reel and

Slide

Magazine

*

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address. . .

City

Profession.

.State.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

M A C A Z. I N E

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

MARCH, 1919

No. 3

The Ideal Combination

MOTION PICTURES

The 20th Century Educator

POWER'S CAMERAGRAPH

The Perfect Projector

Things seen are best retained in the
memory. Over 87% of knowledge is
gained through sense of sight. Motion
pictures speak a universal language and

Power's
Cameragraph

is the ideal machine for making this
language understood. The subject is
portrayed upon the screen steadily and
with all details clearly defined. In all
lines of endeavor this pioneer projector
finds great favor.

Send for Illustrated Catalogue 21

' "It puts the picture
on the screen."

NICHOLAS POWER COMPANY

Incorporated

Pioneers of Projection 90 Gold St., New York, N. Y.

M

31

32

REEL and SLIDE

New home of the De Vry Corporation, 1240 Marianna Street, Chicago, III.

De Vry Corporation in New
Building

THE new factory of the De Vry Corpo-
ration, shown above, is the outgrowth
of five years of conscientious, con-
structive public service. Just a little over
five years ago the first De Vry Projector
was made in a little shop on Wells street.
Its unqualified success immediately brought
an order for an additional fifty. As ma-
chines continued to be sent out, their suc-
cess attracted the attention of more and
more progressive individuals, until, after
:ontracting for all possible space in their
old location, and working in cramped quar-
ters for considerable time, they moved into
the new factory, quadrupling their floor
space and enabling them to take care of
all requirements.

The history of the De Vry Projector
and its use is an interesting one. The com-
pany claims that over 500 machines are
now being used in war work, serving in
cantonments, in hospitals and on transports,
for which uses it is well fitted, as it is
easily carried about.

Graphoscope Open Branches

The Graphoscope Development Com-
pany, 50 East Forty-second street, New
York, are now completing their distribu-
tion and sales plans on the seven new
model moving picture projectors ready for
the market. C. Francis Jenkins, formerly
president of the Society of Motion Pic-
ture Engineers, is responsible for the
many improvements and features of the
Graphoscope of which there is a model
for every use.

Educator Machine Now
Selling Rapidly

A PROJECTOR especially adapted for
church use is the "Educator," a ma-
chine distributed by the St. Louis
Theater Supply Company, St. Louis, Mo.
This projector is of the semi-portable type
and its makers claim many features which
are of interest to the educator.

Of these features the company writes:
"Every now and then the operator wants
a funny effect — water flowing uphill ; the
figure that has dived from a dizzy height in
the unexpected act of hopping right back
again — something like that ; or he wants to
repeat a particularly good portion of the
film; or to show a lightning-like action
very slowly. If he is operating an Edu-
cator, he can. It reverses or re-runs the
film without readjusting or entire re-run-
ning.

"The Educator's lamp house (patented)
so diffuses the heat as to leave, for actual
use, only the pure white rays. This single
feature means : A clearer picture ; such a
reduction of the heat generated by the
electric bulb that the picture can be brought
to a dead stop whenever or for whatever
length of time the operator desires.

The Chicago Case Company, one of the
leading concerns in the manufacture of
lantern slide cases and shipping boxes, wiH
soon announce several news styles which
will be of much interest to the trade as
well as to the user of slides, especially the
traveling lecturer. This company, which
has been engaged in the business over 25
years, reports an exceptionally strong de-
mand for slide boxes of all kinds. The
company's catalogue now lists over a score
of styles in slide boxes and cases.

^^^^M^g^yg^

jfAe^ Qdlu€a/M& vUnema/ba&a/ifr&&,

Goldwyn Handles Ford Films
From Now On

THE Goldwyn Pictures Corporation,
with exchanges in all leading cities,
is now distributing the Ford Educa-
tional Weeklies, produced by the Ford
Motor Company of Detroit. The plan of
distribution on this feature is said to be
unique and of special interest to schools,
colleges and churches using moving pic-
tures.

For $12 per year, according to report,
one reel of new film a -week of the Ford
series will be given -to anybody who de-
sires to exhibit them; For 25 cents each,
back numbers of the weekly may be se-
cured. The Ford films are educational
in character and cover the chief points of
industrial, scenic and geographical inter-
est in the United States and Canada.
Quite a library of subjects is now avail-
able.

Perfection Short Ad|Films

The Perfection Slide and Film Service,
79 Fifth avenue, New York, announces a
set of short length "life," advertising films
suitable for retail merchants who wish to
use the local theater screen as a business-
getting medium. These little dramas for
retail merchants run about 40 feet each and
are full of action. A 10-foot trailer added
means 50 feet over all. Mr. D. A. Tosti
is general manager of the Perfection
Company, which is one of the pioneer
slide firms in New York.

Pathescope Service Adopted

In the January issue of Reel and Slide,
an article was printed describing the use
of films in educational work in Canada.
This article was by J. Cameron Secord.
Omission was made of the fact that this
entire campaign is being conducted by
means of the service rendered by the
Pathescope Company of America, includ-
ing the use of Pathescope projectors and
the Pathescope special narrow width, non-
inflammable film.

The Camo Corporation, 501 Fifth ave-
nue, New York, is ready for the market
with their Camo projector and camera.
This outfit, in two units, takes and pro-
jects mbving pictures, using one-half the
standard film strip and one set of sprock-
ets. According to the sales manager of
the company, the industrial field will be
interested particularly in the Camo equip-
ment, since it is compact and lends itself
to sales work admirably.

70 FIF" H AVENUE

W YORK

Slide Cases and Shipping
Boxes of Superior Quality.

Chicago Case Company

213 North Morgan St., Chicago, 111.

Send for Catalog of
Styles and Prices.

REEL and SLIDE 33

Graphic Films

100% Efficiency Advertising

Produced by the

Originators of Animated Cartoon

Advertising

OUR SCENARIO DEPARTMENT.

conducted by the best art and advertising
ability procurable, is prepared at all times
to submit scenarios for snappy, entertaining
films that carry with them a direct appeal
and have a selling power which no other
advertising medium can obtain. To those
desiring to investigate this field of adver-
tising the above service is rendered with-
out cost.

Write Us for Details and Plan of Distribution

CAMEL FILM COMPANY

950-54 Edgecomb Place
Chicago

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

34

REEL and SLIDE

Inspecting as It Is Done by Rothacker

Trust <-

Your Negative

Drying Room in the Rothacker Plant.

Few persons engaged in the showing of
motion pictures for purely/educational and
instructional purposes realize the care that
is taken by the manufacturers of the film
to have the prints as nearly perfect as pos-
sible.

A film manufactured at the Rothacker
plant in Chicago, for instance, is passed
upon finally by one of five inspectors who
are constantly employed at this particular
work. In a miniature theater having three
screens, the inspectors sit at tables and
with pad and pencil under a desk light that
is shaded from the screen make notations
of any possible defects before the negative
key film is finally approved.

The blemish may be a scratch) it may be
a mark of dirt, the film may be too light
in one place or too dark in another. What-
ever the defect, the inspector makes a note
of it, then the scenes in auestion are done
over again until they are right.

By this careful inspection every negative
that leaves the plant is practically 100 per
cent right, and whether exhibited on the
screen of a church or school room, maxi-
mum photographic effects can be attained.

Discussing the manufacture of film in
general, Watterson R. Rothacker, president
of the company, said in an interview:

"Every detail of the work, from start to
finish, is done by operatives who are prop-
erly organized, scientifically managed and
under the personal supervision of ex-
ecutives who understand that upon the en-
tire and lasting satisfaction of the customer
depends the continued success and growth
of our institution.

"Every department in our plant has been
laid out scientifically on a plan that makes
for the highest degree of efficiency. Each
department is completely equipped in every
detail and proper provisions made for the
safety and comfort of the employes.

"By scientific methods we definitely es-
tablish and regulate an accurate cost sys-
tem which is the fundamental requisite of
good business and which mutually protects
the customer and the manufacturer.

"Inspection establishes the final proof of
quality. Every foot of film screened is ex-
pertly observed and checked on continuity
sheets."

Others say they make and
color the best slide pos-
sible.

We say the same and a
little bit more — penny
for penny we give the
best colored slide.

Scott & Van Altena

6 East 39th Street
NEW YORK CITY

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS IT"
146 W. 45th St. Bryant 2717 New York

> only to a laboratory that
can get the most out of it.

See that your copies are as good as the
negative can give.

Gunby Brothers

Incorporated

have been manufacturers and
specialists in motion picture
photography for years.

Special attention given to improving and correcting
production errors in prints and negatives, by means
of an entirely new process.

Gunby Brothers, Inc.

145 West 45th Street New York

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES,

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTION
PICTURE EQUIPMENT

With our ACME PORT-
ABLE PROJECTOR you

can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
institutions. Price $180
complete with domestic
equipment ; $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT __

Where current cannot be
obtained use our electric
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion we recommend our

POWERS CAMERAGRA'H

Prices upon request

HALLBERG MOTOR GEN-

ERATOR SINGLE AND

TWIN UNIT

for one or two arcs, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money I

UNITED THEATRE EQUIPMENT CORP.

Executive Offices
1602 Broadway New York City

H. T. Edwards. J. H. Hallberc,

President Vice-President.

Offices in All Large Cities

REEL and SLIDE

35

President Sees Films Enroute
to Peace Conference

FROM the "Community News," the in-
teresting little organ of the Com-
munity Motion Picture Bureau, New
York, we reprint the following.

What did the President do on shipboard
when he sailed on the George Washington
for the greatest peace conference in the
history of the world? Well, for one
thing, he enjoyed motion pictures. What
did the President do when he returned
on the same ship February 15? Part of
the answer is indicated by the seventeen
cases of motion picture film selected by
the Community Motion Picture Bureau of
New York- City and sent over January 27
to entertain the President and his party
on the return trip.

Now as to the subjects that unfolded
themselves as the one hundred reels of
film unwind. There was "Quo Vadis"
that was filmed at Rome and the "Hope-
Chest" with Dorothy Gish as a little wait-
ress in a great candy store. The "Secret
Garden" is a charming picturization of the
novel of Mrs. Francis Hodgson Burnett.

"Todd of the Times," shows Frank
Keenan making good in the newspaper
business by and through sound business
ethics and a sense of responsibility to the
paper he works for. "Pals First," on the
other hand, shows Danny Roland and the
Dominie, or what graduates of Yale and
Harvard, Sing Sing and San Qucntin may
come to.

There is "Jane Goes A-Wooing," in
which Vivian Martin begins with a dog
wagon; the "Dub" with Wallace Reid;
and "All Woman," in which Mae Marsh

goes from a toy factory to clean up a
road house in the Adirondacks.

The following subjects complete the
list:

"Throwing the Bull."

Mutt and Jeff — "The Decoy."

"Habit of Happiness."

"River Gray and River Green."

"Pines Up and Palms Down."

"Ask Father."

"Wanderer and Whozitt."

"Quest of the Big Un."

"Happy Hooligan."

"Freight Investigators."

The fifteen cases of films sent with the
George Washington December 1 contained
the following subjects:

"Love Net."

"Border Wireless."

"Man's Genesis."

"World Today— No. 38."

"Riddle Gawne."

"Social Secretary."

"Battle Royal."

"Selfish Yates." "

"Man and His Angel."

"Heart of a Girl."

"World Today— No. 37."

"He Came Up Smiling.'

"Galloper."

"Battling Jane."

"Pawn Shop."

"Brand of Cowardice."

"Outwitted."

"Say, Young Fellow."

"Hoosief Schoolmaster."

"All Man."

The stars included William S. Hart,
Lionel Barrymore, Charlie Chaplin, Rob-
ert Warwick, Emily Stevens, Mae Marsh,
Max Figman, Douglas Fairbanks and
others.

FILMS-OF-BUSINESS REFER TO THE
FOLLOWING NATIONAL ADVERTISERS :

H. J. HEINZ COMPANY, PITTSBURGH,

PENNSYLVANIA.

THE W. A. IVES MFG. CO, WALLING-

FORD, CONNECTICUT.

S. S. STAFFORD, INC., NEW YORK CITY.

FILMS-OF-BUSINESS BUILD INDUSTRIAL
PICTURES THAT SHOW THE HISTORY
OF AMERICAN INDUSTRY AND HAVE
ESTABLISHED A SERVICE FOR THE
FOREIGN DISTRIBUTION OF INDUST-
RIAL FILMS.

CAMILLA DONWORTH, PRESIDENT
220 WEST 42nd STREET, NEW YORK CITY

Costly Slides-

in the long run, are inexpensive
slides. A good image on the screen
only comes from a cheap slide —
by accident.

Have your slides made and col-
ored by one who has visited the
places you are lecturing on. At-
mosphere is everything in a lantern
slide.

Write today to

JOSEPH HAWKES

147 West 42d St., New York City

THE NEW

PREMIER PATHESCOPE

WITH ITS SPECIAL, NARROW WIDTH
SLOW BURNING FILM

Is the only equipment now bearing the Underwriters' Official
Label "Enclosing Booth Not Required."

Adopted by Every School Board that INVESTIGATES
the Merits of Portable Projectors

Many of them adopted the Pathescope after unsatisfactory and expensive

efforts to use unapproved projectors. You cannot afford

to take the chance of having a serious accident.

There are more Pathescopes in schools today than all other
portable projectors combined, because they are designed par-
ticularly for SCHOOL USE and embody seven years' of success-
ful experience gained in the world-wide sale and use of over ten
thousand former models in Schools, Churches, Institutions, etc.

There are about one hundred "Popular"
Model Pathescopes in the Public Schools
of New York City, and the Board of
Education has recjntly ordered a num-
ber of NEW PREMIER PATHESCOPES,
after a careful investigation of the mer-
its of other portable projectors, as being
the ideal projector for classroom or
auditorium use.

The Pathescope Film Library now contains nearly 1,400
reels and is growing rapidly.

All on Underwriters' Approved and Label-Inspected Slow-
Burning Films.

The largest assortment of available educational and enter-
tainment films ever offered for universal public use.

For the third consecutive year we have been awarded the con-
tract for furnishing Pathescope Educational Film Service to
the New York Public Schools, on the recommendation of their
Investigating Committee!

If you really wish the BEST you will eventually use the Pathe-
scope ; in the meantime

Write for Booklets:

"Education by Visualization" (5th Edition, 100,000).
"Educational Films for the Pathescope."
"Endorsements of Educational Efficiency, Etc."

The Pathescope Co. of America, Inc.

SUITE 1892, AEOLIAN HALL,
New York

Agencies and Branch Exchanges:

Boston, Philadelphia, Buffalo,

Pittsburgh, Harrisburg, Chicago,

Minneapolis, Salt Lake City

Flease say, "As advertised in REEL and SLIDE," when you write to advertisers.

36

REEL and SLIDE

Physical Training Pictured

The fourth picture of the U. S. Series,
the Government two-reelers released by the
Division of Films and distributed through
the World Film Corporation, was released
February 3rd. It is entitled "Making a
Nation Fit." The subject matter of the
picture is the method adopted and carried
out by the United States Government of
preparing the hundreds of thousands of
recruits for the heavy work of war ahead
of them. It shows the training exercises
in the cantonments and navy yards, cover-
ing the preparatory work of both the army
and navy.

Bayonet classes are shown leaving the
trench, going over the parapet, advancing
on dummies and dropping into trenches.
All kinds of setting-up exercises are illus-
trated, with Walter Camp, famous as a de-
veloper, showing his system to instructors
and thousands of men. Even President
Wilson's Cabinet is shown doing setting-
up exercises, performing the same routine
that was prepared for the soldiers and
sailors.

Artcolor Films, Inc., has moved into new
quarters at 126 West 46th street, New York.
The company is now engaged in color
processing on a number of important
dramatic productions. Interesting plans
concerning the application of their color
process to educational and industrial films
will soon be forthcoming. L. J. Ditmars
is president of the company and Ed Phillipi
vice-president.

Mr. Charles Dean, president of the Edu-
cational Distributing Corporation, New
York, spent part of February in the West

completing arrangements for the distribu-
tion of educational subjects to schools and
other institutions. The Distributing Cor-
poration will book through the many ex-
changes of the Educational Films Corpora-
tion of New York, and the Bruce, Ditmars
and other features handled by this com-
pany will be available to institutions
through Mr. Dean's organization.

settled what
umpires.

was a point of dispute among

Charles Stark, manager of the Industrial
Department of Essanay, reports a brisk
business in the Middle West, where Es-
sanay are now engaged in several import-
ant industrial productions.

Pathe have attracted, widespread inter-
est among sportsmen by reason of their
slow motion pictures which are being is-
sued in connection with the Pathe Review.
Baseball men were recently given an op-
portunity to witness a slow motion exposi-
tion of a rapid-fire diamond play which

RILEY'S SLIDES

are good slides, and the prices are

reasonable.

We carry a stock of 35,000 available

for rental. Send for our Catalogue

"W" giving full particulars.

We are equipped to make any kind

of a slide ; we do work for Columbia

University, Metropolitan Museum

of Art, N. Y. City, etc., etc., etc.

Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)

150 Fifth Avenue, New York, N. Y.

^■■^HflBI

HH9BHW

m Lantern Slide

jBmjt r _ -JEaHfegfli

^ Cases

We manufacture 16 styles of

eases for Lantern Slides. From

stock boxes to shipping cases

_^ carried in stock. Special slide

lit .^"Lll

>^ boxes to order. Jobbers and

SSSSSfe large users supplied only.

itwrii iJBtflw

Send for Catalogue

1 Wfll

Keene Sample Case Co.

^S|

(Not Inc.)
W^^* 302 W. Lake St.
CHICAGO

Traveling Expenses
Are High

Sell Your Prospects and Reduce Your Expense

Thru the Use of Properly Designed

and Well Printed

DlrkIl^

BROADSIDES
CATALOGS
BOOKLETS
MAILING CARDS
ADVERTISING LETTERS

The BLAKELY PRINTING COMPANY

Producers of GOOD Printing

Telephone Wabash 912

418-430 South Market Street
CHICAGO

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

37

The Most Complete Organization
in jthe Motion Picture Industry

IN A BOOKLET just off the press, we illustrate and
describe the various departments and facilities for
rendering maximum, centralized service in the motion
ctpiure world. Ours is the only complete organization of
its kind, devoted to "taking," developing, printing and
distributing photo-plays and industrial and educational
films; manufacturing and distributing projection appa-
ratus; and furnishing complete equipment for projecting
pictures in theaters, schools, churches, offices, homes, etc.

The Argus-Sheck Universal Adapter for
Mazda Lamp Projection

has met with universal success since pioneering this modern, efficient
idea a year and one-half ago. It is especially suitable for projecting
industrial and educational film in churches, schools, offices, homes,
etc., and where current is supplied by individual lighting plants.

The Argus Crystal Bead Screen

(Patented)

is another Argus Product that makes for progress in the motion
picture industry. The Argus Screen gives added depth of focus
and realism to the pictures, and eliminates "fade-away" from angu-
lar projection. It insures perfectly projected pictures when viewed
from side seats as well as directly in front of the screen.

Industrial and Educational Film

We have every facility for producing film of this kind — writing
scenarios, taking, developing, printing and distributing the pictures.
We have made many important and valuable films. Our laboratory,
besides being one of the best for film work, is equipped also to make
stereopticon slides, titles, leaders, etc.

We are distributers of the well known and efficient

DeVry Portable Projectors

This little machine, which operates automatically and takes stand-
ard film, is ideal for use of salesmen, lecturers and for projecting
motion pictures at conventions, churches, schools, homes, etc.

We also are distributers in Ohio for

Educational Films Corp'n of America

and have hundreds of educational, scenic and comic films which
may be rented for public and private exhibitions.

Ask for a copy of the Argus Book, and informa-
tion on the services you are interested in. The
Coupon at the right is for your convenience.

THE ARGUS ENTERPRISES

823 Prospect Avenue, CLEVELAND, OHIO

IltaMIl

Organized for
maximum service

Check and Mail This
COUPON to

The Argus Enterprises,
823 Prospect Ave.,
Cleveland, Ohio.

I am interested in the following:

Argus Book

Argus-Sheck Universal Adapter
for Mazda Lamp Projection

Argus Crystal Bead Screen
Theater Supplies

Producing Industrial Film
Producing Educational Film

DeVry Portable Projector
Renting Films

Developing and Printing
Stereopticon Slides

Titles and Leaders

Name

Address

City State.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

38

REEL and SLIDE

"THE PROOF OF THE PUDDING"

MANUFACTURERS OF"

(^)rnell-\V6o^Ro5ra

173-175 West Jackson Blvd.
CHICAGO

Jan 28th 1919,

IN REPLY PLEASE
REFER TO DESK NO

Atlas Educational Film Co.,
63 £ Adams St.,
Chioago, 111.

Attention Mr. E.G. Kuhn.

Gentlemen:

Now that it is all over, let me frankly state that the recent order we
gave you to- produce a film of the town of Jacksonville, Tenn., in
connection with the Du Pont Powder Plant, was really a test.

We decided upon this test because in all our past experience with Motion
Picture Producers, we have had many difficulties in securing, first,
quality work, and second, servioe; and when we phoned you- at noon Saturday,
January 25th, and you sent us your head camera man to go with the writer to
Nashville on the 5:40 train of the same day, we admitted that it was
certainly a good start; but to carry the test through to the limit, upon
arriving at Nashville at 8:00, Sunday morning, the writer, together with
your camera man prooeeded to Jacksonville, a distance of about twenty miles,
by automobile, spent the day making pictures, returning to Nashville at
7:00 O'clock, leaving for Chicago on the 8:00 0'olock train, arriving in
Chicago Monday morning at llfiOO 0'clook.

Today, Tuesday, the 28th, I have just finished reviewing a print of the
pictures and while the service you rendered was beyond our highest hopes,
the quality of the finished pictures every bit equals this unusual service .

We are, therefore, congratulating ourselves that we have at last found a
company that combines the two most essential things in Motion picture
production, namely, Service and Quality. .

Wishing you every success, we are

Yours very truly,
CORNELL WC

S CO.

MC

Adv

P.S. I forgot to say that we will accept every foot of film made on this
order, as we would not wish to cut out any of it whatever.

Tentative Plans for Sales and Publicity Campaigns Gladly Submitted Without Cost or Obligation

ATLAS EDUCATIONAL FILM COMPANjY

63 East Adams Street, CHICAGO, ILL.

Please say, "At advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE 39

illllllllll!lll!llll!lllll!NIIII!llllllllllll!i:ill!illi!!l!'l!l!lll!!!lll!lll^

The Newspapers' Film Corporation

501 Fifth Avenue, New York

Motion picture advertising counsel.

Industrial and technical film pro-
ductions of superior quality.

Plans, Estimates and
Detailed Information
Supplied Upon Request,
by Letter or Wire.

UJjjliiiljfllttlllfH

I'lease say, "As advertised in REEL and SLIDE," when you write to advertisers.

40

REEL and SLIDE

We will reproduce

YOUR OWN PICTURES

or copy of any kind

ON SLIDES

Each 25c, Plain Each 40c, Colored

Standard Size — Victor Featherweight Style

Guaranteed Quality.
Guaranteed Safe Return of Copy.

Show on the screen pictures which "the
boys" bring back from "Over There."

Send for our Slide Service Bulletin and
catalog of over 1600 stock subjects.

Photo Department

Victor Animatograph Co.

125 Victor Building, DAVENPORT, IOWA, U. S. A.

IT

SHOULD
BE

m

^omebody's Business

m

m

That

Is

Our

Business

—and

No

Charge

to keep closely in touch with all the
best new ideas in screen advertising.
Methods of production, and distribu-
tion of commercial films advance and
improve so rapidly that somebody must
make this their ONL Y business.

MAGAZINE

Service Department

attends to this business exclusively.
And it is done for the benefit of its
readers.

Whatever you want to
know about screen ad-
vertising, our Service
Department can tell you

Write to Us Today

All There Is
In Your Copy-
On Your Screen

Are you getting it ? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

wa£ created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

t'lease say, "As advertised m REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

41

MICROSCOPIC MOTION PICTURES

FOR SCHOOLS

The remarkable microscopic and other scientific films
produced by Argus Laboratories, Inc., are now avail-
able for the teaching of Biology in the class room.

The films are prepared and edited under the direction
of the scientific staff of the American Museum of
Natural History, and will be furnished in short, com-
plete reels averaging two hundred and fifty feet each,
with full captions and data.

The productions of the Argus Laboratories, Inc.,
include not only motion pictures of the Micro-Organ-
isms studied in the various courses in Biology, but
many insect and animal studies are being added from
time to time.

Our laboratories and studios are the most completely
equipped and finest in America for the production of
scientific films. We shall be glad to make up on
order anything that is required. We have at our dis-
posal every facility for making any kind of motion
picture anywhere, backed up by years of experience.

ARGUS LABORATORIES

INCORPORATED

INSTRUCTIVE MOTION PICTURES

Travel : Scientific : Scenic : Microscopic

220 West 42nd Street

NEW YORK, N. Y.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

42

REEL and SLIDE

eiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM

A market place for the sale and ex- s

change of equipment. Remittances must H

accompany all orders for notices in this s

column. The publishers expect that all §

statements herein will bear investigation. |

Rates: Per word, 5 cents. Minimum, g

thirty words. Discounts: Two insertions, =

2%; 3 insertions, 5%; 6 insertions, 10%; gj

12 insertions, 20%. Remittance to cover ||

must accompany order. jg

lllllllllllllllllllllllllllllllllllM

Classified Advertising

MISCELLANEOUS

FOR SALE — '4 sz. stereopticon lenses, all
makes, any focus', each $7.50, $10.00 and $12.00.

One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of l/2 sz. stereopticon lenses,
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, $30.00._

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One 100-ft. signal cord on spool with battery,
button and buzzers, $7.50.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one 'seam, brass eyelets, size
9x12, $15.00; 12x15, $18.00.

One set scenery complete, cost over $350.00;
suitable for stage with opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

AHHrcs B-10. Reel and Slide.

FOR SALE— About 1.100 feet negative, educa-
tional, orange industry; includes every part of the
industry, from the plowing of ground and planting
the seeds to the loading on the train. Negative is
in first-class condition and has never been printed.
Will sell negative for $300, or make you one print
of same for $60. 1,000 feet comedy (slapstick),
never shown; sell negative and one positive for
it^n AHdrpss Tt-14. Rfft. and St.tde Magazine.

A BARGAIN— 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quick
buyer. Address B-4, Reel and Slide.

FOR SALE — -Homograph moving picture head,
attaches to any stereopticon or will furnish com-
plete with one nearly new stereopticon. With
take up and rewind and short focus lens. Makes
a 10-foot picture at 30 feet from screen. Also
have 8 reels of film, standard size, which can be
used by above machine. Also have for sale one
gas outfit comprising oxygen tank, brass saturator
and burner, combined. Tank has pressure guage.
Gives a fine light and is safest and most economi-
cal of all to use. Price of picture machine,
alone, $30. With stereopticon, $38; with films,
$50; including gas outfit, $65. Or, will exchange
for used Pathescope, if in good condition. Ad-
dress B-9. Reel and Slide.

FOR SALE, STEREOPTICON S—BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE — Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH— Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6 — Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price, $160.00.

POWER'S NO. 6 A— Rebuilt by manufacturer.
Sale price, $250.00.

Arlrlrpss 15-11. 1?fet. and St.ttie Magazine.

FOR SALE — Four S1/? ampere rheostats for use
with J^-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

FOR SALE CHEAP

Well-made, wooden drying drum, holding 2,000

feet of film.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — National Portable Projector.
Takes standard films. Just the thing for school
or church use. Original price $60. Will sell for

$35. Address B-1T. Reel and Sltde.

FOR SALE — Powers 6- A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price, $65. Address B-8, Reel and
Slide Magazine.

FOR SALE — Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, Reel and

^t tuf.

FUR SALE— 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l. Reel and Slide.

FOR SALE; — Bausch & Lomb Balopticon with
gas and electric arc attachments, complete in spe-
cial XX Taylor trunk. Trunk alone worth $25.
All good as new. Will sell outfit complete for
$50. Address B-12, Reel and Slide.

rOK £>ALii — Fowers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
Sttof Magazine.

1'Uit SAEn — simplex piujectur, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and
attachments, $190. Powers projector 6-A, hand
drive, $125.00. Powers No. 5, complete, hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen, No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents.
One matched pair, "Kino" imported lenses, 6 e.f.,
cost new $160.00, will sell for $100. One 100
hour G. E. arc light, $19. Address B-5, Reel and
St t,e.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

STEREOPTICON FOR SALE— Victor portable
stereopticon for sale. Excellent machine for lec-
ture work. Low price. Address A-12, Reel and

Slipe.

WANTED — Expert wishes work, coloring lan-
tern slides during spare time. Prices reasonable,
work guaranteed. Address A-28, Reel and Slide.

STKREOPTICONS BOUGlli, bULD AND
F.vrH\\Tf;Fn-l!. T-Tnllingswnrth. Overton. Neb.

i>Lll>.c.S KENT 1-Kiife, — 12i btlb, UINIOUE,
UNUSUAL. R. Hollingsworth. Overton. Neb.

i>LII)KS — Excellent set of lecture slides will
be sold at reduced prices for rural school commu-
nities who desire to club together and circuit sets.
Address A-5. Reel and Slide.

FOR SALE — A few slide carrying cases, slight-
ly shopworn but in good condition. Have 50 in-
dividual partitions and strong catches. $1 each;
regular price, $1.50. Address B-7, Reel and
Slide. •

The

are

classified advertising columns

Reel and Slide Magazine

a sure fire selling agency
Stereopticons

of

for used

Motion Picture Projectors

Cameras

Lenses

Lantern Slides

Screens
Studio Equipment
Electrical Appliances and
Attachments

Educational Film Negative

Use them when you want to buy — use them when you want to sell. They
will bring you quick results — will save money for you.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

«Ten times the §rip of
an acvera.6e photoplay^ „

oHon 1
Picture,!
Classic I-

MARTIN
JOHNSONS

J^JHE SOUTH SEAS

* featjwjre
attraction

Photographed
attherrskof life

"O-

tinier

r the biggest,
handsomest and
cruelest looking
x savage we ,
\ have ever
\ seen."

„<ss-*

S4&

.#*'

^-s

**-.^

* &% *•.

-^SSsS^'-

0s.

:°£t«£

a?8

Distribution rights throughout \
the world controlled bu

ROBEKTSON-CQLE

COMPANY

1600 Broadway New YorXc City

V*

tfOS

44

REEL and SLIDE

JOY greets the arrival of the DeVry in the classrooms of the country's
leading schools. Its appearance is doubly welcomed; not only do the
scholars welcome "movies" — the new and better way of teaching — but also
the clear, brilliant, perfect pictures which they know the DeVry projects.

The DeVry Portable Projector is entirely self-contained, has no sepa-
rate parts, requires no setting up, takes standard size reels and film,

attaches to the ordinary light socket, and automatically operates at the
touch of a button.

Write today, for "The New Way," and our descriptive catalog, they tell
of the application of the DeVry to your needs. Address,

THE DeVRY CORPORATION ^f 1240 Marianna St., Chicago, 111.

Fleasc say, "As advertised in HEEL and SLIDE," when you write to advertisers.

Paramount-Bray Pictographs

"The Magazine on the Screen'*

are all readily available to schools, colleges, churches,
institutions and organizations everywhere AT NOMINAL
COST through the 27 Famous Play ers-Lasky Exchanges.

*Jj There are hundreds of short length Educational Sub-
jects on art, science, invention, travel and industry.

Paramount-Bray Pictographs

"The Magazine on the Screen*

is a single reel, released each week.

^ First release of its kind — and still the best.

t| An internationally famous Bray Cartoon Comedy is a part of
each reel.

*1 Animated technical drawings by which the heretofore unphoto-
graphable is translated to the screen, appear only in Paramount-
Bray Pictographs.

•J A few of the most recent releases are:

"The Astronomer's Workshop." "The Torpedo, the Hornet of the Sea."

"Humpback Whaling in the Pacific." "Microscopic Revelations."
"Uncle Sam's Hints to Housewives." "Ingenious Insects."
"Destructive Power of T.N.T." "Charting the Skies."

tj Educational organizations are invited to investigate how any
course or subject may be made far more interesting by Paramount-
Bray Pictographs.

{j| The complete Paramount-Bray facilities for both filming and
distributing are available to industries desiring to SHOW the public
how their products are made or are to be used.

THE BRAY STUDIOS, INC

23 EAST 26th STREET, NEW YORK CITY

*f

_J*: FAMOUS PLAYERS -LASKY CORPORATION (f,

^^~^~~ 7*. ADOLPH ZUKOR Pres JESSE L.LASKY Wee Pres. CECII, B. DE MlliE Director General
■J®*to&(*& ■ ^NEW YORK-, • £^

HE Educator Including Motion
Pictures in His Curriculum

Should Look for the Following in His Projector

ABSOLUTE SAFETY
UTMOST SIMPLICITY — MAXIMUM WEAR

All of Which Are Embodied in

"The Aristocrat of the Projector Family"

is the unanimous choice
of the leading

Educators — Exhibitors
Producers & Managers

Adaptable to all uses
Send for Literature

MADE AND GUARANTEED BY

ThePrecisionMachine (oJnc.

317 East 34th:St- Newlfork

To Make the Screen a Greater Power in Education and Business

M A G A

/

A Selected Scene from the Rothackcr Film Manufacturing Company's Scries of Scenic Subjects Entitled "Outdoors"

IN THIS NUMBER

SOURCE OF THE DEMAND FOR SLOW BURNING FILM

By A. R. Small (National Fire Protection Association)

FILMS PICTURE EFFECT OF MUSIC ON WILD ANIMALS
HOW PHILADELPHIA MUSEUM VISUALIZES INDUSTRY

By Charles R. Toothaker, Curator, Philadelphia Commercial Museum

GETTING DEALER CO-OPERATION ON FILMS

By E. J. Clary

FILM SELECTION STANDARDS FOR TEACHERS AND CLERGYMEN
PART IV

(National Board of Review)

FILM PRODUCER AND INSTRUCTOR MUST CO-OPERATE

By Prof. Frederick Starr (University of Chicago)

HANDLING THE JUVENILE FILM PROBLEM IN THE ORIENT

By Bulchand Karamchand, B.A.

OTHER ARTICLES, PICTURES, FEATURES AND DEPARTMENTS

15 Cents a Copy

APRIL, 1919

One Dollar a Year

Where supreme leadership

is established you always find Envy

hard at work.

The reward of leadership is wide-
spread recognition, which we thoroughly enjoy.

The punishment, fierce denial and detraction —
for the leader is the target for the envious and the
less competent.

We pioneered the Motion Picture Advertising
field in 1910 and are the senior specialists in Motion
Picture Advertising.

We are the leading specialists in Motion Picture
Advertising because we have outperformed all others.

We carefully guard and consistently maintain
our leadership by constant vigilance and efficient
activity.

Intelligent and Reliable
Information Cheerfully Furnished

i E

8 IkS:s

There are reasons-
Come and see them.

REEL and SLIDE

«. UNISCOPE

The

TRADE

VI ARK

Bring Moving Pictures
to Your School or Church

FIREPROOF MAGAZINES WITH
SELF-CLOSING SAFETY DOORS

FILM FIRE TRAPS]

-(Intermittent SPROCKET

"{UPPER and LOWER FEED SPROCKETS

[film GATE

focussing adjustment]

["motor speed control

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
=PR0JECT0R=

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS —rigidity— eliminating
trouble in operation.

SIMPLICITY — automatic in operation,
requiring no skill in operation — easy of
manipulation.

STEADY, CLEAR PICTURES— from
perfect lenses, correct optical adjustment
and mechanical detail.

FIRE-PROOF MAGAZINES — minimiz-
ing all danger.

The UNISCOPE is operated either by
motor or by hand, as you choose.

The UNISCOPE takes 1,000 feet of
standard motion picture film at a loading.

Let Us Tell You More About the
UNISCOPE — Write Us Today

UNISCOPE COMPANY

500 So. Peoria Street .

. Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

How to Show Movies for Profit
In Any School or Church. This
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Motion Pictures Entertain and Instruct

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

This Remarkable Book Tells
You in Simple Language—

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films — Who produces the films;
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; Bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
in the United States. It is a service. It tells you
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

SHOfGHflB

Illustrated with beautiful and unusual scenes
from curious educational moving pictures.

For a Send in This

Limited Coupon TODAY

Time —

This

Valuable
Book and
Reel and
Slide
Magazine

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address. . .

City

Profession.

.State.

Please say, "As advertised in REEL and SLIDE," when you write, to advertisers.

REEL and SLIDE

*$g&

.^KC

X

'..:■

x^ ;.

The Curtain of Life

THE screen draws back the curtain of life, unveiling
the thoughts, loves, passions and ideals of humanity.
In fact, the secret of the fascination of Paramount
and Artcraft pictures is that they show you yourself as
you really are, or as you might be.

Every man and woman, high or low, rich or poor, can
sometimes find the very features of his own character.

Year after year Famous Players-Lasky Corporation
draws together the greatest talent of the screen, of the
theatre, of literature, and gives out the results of all this
concentrated genius in the form of an ever-changing
stream of photo-plays — dramas, comedies, travel pictures.

And the greatness of the organization behind Para-
. mount and Artcraft makes possible the exhibition of fine
motion pictures in thousands of theatres regularly.

In every city and every village every afternoon and
evening, eager audiences find "the curtain of life" drawn
back at that nearest good theatre which shows Paramount
and Artcraft Pictures.

You never take a chance if you go by the brand name!

^aramoimt<^Uricra£t

jHotlan Cpiciur&s "

These two trade-marks are the way of identifying Paramount
and Artcraft Pictures — and the theatres that show them.

t FAMOUS PLAYERS -LASKY CORPORATION

PARAMOUNT AND

ARTCRAFT STARS' LATEST

PRODUCTIONS

Listed alphabetically, released up to April 30th.

Save the list! And see the pictures!

PARAMOUNT
John Barrymore in "The Test of Honor"
•Enid Bennett in "The Law of Men"
Billio Burke in "Good Gracious, Annabelle"
Llna Cavalierl in "The Two Brides"
Marguerite Clark in "Let's Elope"
Ethel Clayton in "Maggie Pepper"
♦Dorothy Dalton in "The Homebreaker"
Pauline Frederick in "Paid in Full"
Dorothy Gish in "Peppy Polly"
Llla Lee in "Puppy Love"
Vivian Martin in "Little Comrade"
Shirley Mason in "The Rescuing Angel"
'Charles Ray in "Greased Lightning"
Wallace Reld in "The Roaring Road"
Bryant Washburn in "Something to Do"

PARAMOUNT ARTCRAFT SPECIALS
"The Hun Within" with a Special Star Cast
"Private Peat" with Private Harold Peat
"Little Women" (from Louisa M. Alcott's famous book)
— — A Wm. A. Brady Production

•Supervision of Thomas H. Ince.
"Sporting Life," a Maurice Tourneur Production
"The Silver King," starring William Faversham
"The False Faces," a Thos. H. Ince Production

ARTCRAFT
Enrico Caruso in "My Cousin"
George M. Cohan in "Hit the Trail Holiday"
Cecil B. De Mine's Production, "For Better, for Worse"
Douglas Fairbanks in "Arizona"
Elsie Ferguson in "Eyes of the Soul"
D. W. Griffith's Production, "The Girl Who Stayed at

Home"
•William S. Hart in "The Money Corral"
Mary Plckford in "Captain Kid, Jr."
Fred Stone in "Johnny Get Your Gun"

PARAMOUNT COMEDIES
Paramount-Arbuckle Comedy, "Love"
Paramount-Mack Sennett Comedies

"The Foolish Age," "The Little Widow"
Paramount- Flagg Comedy, "The Last Bottle"
Mr. and Mrs. Sidney Drew in "The Amateur Liar"

Paramount-Bray Plctograph — One each week

Paramount-Burton Holmes Travel Pictures — One each week

And remember that ANY Paramount or Artcraft picture

that you haven't seen Is as new as a book you

have never read.

h

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

r

M A. G J\. ZL I N E

CONTRIBUTING EDITORS

EDUCATIONAL

FREDERICK STARR,

Professor of Anthropology,

University of Chicago.

WILLIAM H. DUDLEY,

Chief of the Bureau of Visual Instruction,

University of Wisconsin.

LLOYD VAN DOREN,

Department of Chemistry,

Johns Hopkins University.

CHARLES ROACH,

Visual Instruction Service,

Iowa State College of Agriculture and

Mechanical Arts,

Ames, la.

B. A. AUGHINBAUGH,

Principal of the Mingo School District,
Mingo, O.

D. R. Egbert, Managing Editor

INDUSTRIAL

A. B. JEWETT,

Director of the Photographic Department,
Ford Motor Company, Detroit, Mich.

JACK W. SPEAR,

Todd Protectograph Company,
Rochester, N. Y.

CONTENTS

PAGE

Editorial 6-7

Films Picture Effect of Music on Wild Animals 8

Philadelphia Museum Teaches Thousands With

Films — By Charles R. Toothaker, Curator 9

Educator Says Movies Influence Children More

Than the Church 10

Getting Dealers' Cooperation on Industrial Films —
By E. J. Clary 11

Advantages of Slide Advertising Compared to Other
Media — By Joseph Coufal 12

Handling the Problem of Juvenile Films in the
Orient — By Bulchand Karamchand, B. A 13

Making Motion Pictures Pay the Expense of Social
Welfare Work— By Warren M. Covill. 14

Telling the Story of Oleomargarine With Pictures —
By Robert Woods 15

Ad Slides — Good and Bad 16

PAGE

Educators Urged to Supervise Their Motion Pic-
tures—By Albert C. Derr, D. D., Ph. D 17

Film Selection Standards for Teachers and Clergy-
men (National Board of Review — Part 4) 19

Making the Most Out of a Big Campaign with

Pictures 21

Here and There 22

Classroom Cinematography 23

Educator and Producer Must Cooperate to Get Bet-
ter Films — By Prof. Frederick Starr 23

Mass Instruction — The Ford Moving Picture Experi-
ment—By Lyne S. Metcalfe 24-25

Instructional Productions of the Month 26

The Other Fellow's Idea 27

Productions Worth While 28-29

Slides : 30

?— Ask Us—? 30

Proj ection 3'1

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT page

Uniscope Company 1

Nicholas Power Company 33

Chicago Case Company 34

Camel Film Company 35

Pathescope Company 36

Joseph Hawkes 36

Scott and Van Altena 38

Riley Optical Instrument Com-
pany 38

United Theatre Equipment Cor-
poration 38

Universal Motor Company 38

Burke and James, Inc 39

Standard Slide Corporation 39

Victor Animatograph Company. . 42
Excelsior Illustrating Company... 42

Blakely Printing Company 44

Keene Sample Case Company. ... 44

PAGE

DeVry Corporation 48

Precision Machine Company

(Outside back cover)

FILM PRODUCERS AND
DISTRIBUTORS

Rothacker Film Manufacturing

Company (Inside front cover)

Famous Players-Lasky Corpora-
tion 3

Community Motion Picture Bu-
reau 5

Camel Film Company 35

Films of Business Corporation... 36

Pathescope Company 36

Argus Enterprises 37

"Maybe Stone Has It" 38

Gunby Brothers 38

PAGE

Universal Film Manufacturing

Company 45

Newspaper's Film Corporation... 46

Baumer Films, Inc 47

Bray Studios, Inc. (Inside back cover)

SLIDES

North American Slide Company. 34

Joseph Hawkes 36

Argus Enterprises 37

Riley Optical Instrument Com-
pany 38

Scott and Van Altena 38

Standard Slide Corporation 39

Excelsior Illustrating Company. . 42
Victor Animatograph Company. . 42

Classified Advertising 41

Ad Film Directory 43

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Mar-
ket street, Chicago, 111. Phone Wabash 912. Subscription price : 15 cents per copy, $1.00 per year, postpaid,
in the United States and possessions ; Canada, $2.50.

WILLIAM C. TYLER, Treasurer

EDWARD F. HAMM, President

LYNE S. METCALFE
General Manager

WILLIAM EASTMAN, Vice-President

Eastern Office:

Room 402, 32 East 23rd St., New York

Phone Gramercy 1586

VICTOR W. SEBASTIAN
Eastern Representative

REEL and SLIDE

SERVICE UNPARALLELED IN THE HISTORY OF
MOTION PICTURES ° SCREENING 30,000,000 FEET OF
FILMS A WEEK FOR THE AMERICAN ARMY AND NAVY
AND FOR THE ALLIES o IS NOW AVAILABLE TO MEET
THE NEEDS OF ANY GROUP IN EVERY COMMUNITY

SCHOOLS - CHURCHES - CLUBS - CHAMBERS OF COMMERCE
FACTORIES - Y. M. C. A'S - MILITIA - COMMUNITY CENTERS

COMMUNITY

SERVICE

COVERS

ALL SUBJECTS

ALL PURPOSES

Please check be-

low community

interest involved:

□ School

D Church

] Sunday School

~2 Chautauqua

□ Y. M. C. A.

□ Y. W. C. A.

□ Men's Club

□ Women's Club

□ Boy's Club

□ Lodge

] Commercial Club

] Chamber of Commerce

] Farmer's Gathering

] Community Center

~} Factory

3 Industrial Welfare

□ Military

^\ Americanization

] Literary

3 Advertising

□ Selling

] Export Selling

1} City Planning

^J Our service is essen-

tially non-theatrical.

BEFORE starting service for a subscriber the Community
Motion Picture Bureau makes careful study of particular
needs, and builds a series of balance programs definitely to
fit those needs.

2. The Bureau correlates educational programs with
standard text books, and gives pedagogical directions for the
use of such programs, prepared by the best educators in the
country.

3. The Bureau's professional editorial staff views all
films produced in America, United Kingdom and France,
giving the slightest promise of value. It selects, analyzes,
classifies and makes available those films which are best
suited for community purposes. It views over a million feet
of films a week, and selects the few tens of thousands that
meet its exacting standards. If there exists no film covering
any community need, the Bureau supplies the gap. The
Bureau's news weekly, "The World Today in Motion
Pictures," is distinctive.

4. The Bureau's distributing organization with forty dif-
ferent offices moves with the absolute precision which makes
certain that all programs reach their destination on time.

5. The actual presentations are carefully supervised, so
that the subscriber is assured proper projection. The Bureau
sees to it that the picture on the screen, before the sub-
scriber's audience, is presented as it should be.

6. The Bureau acts continually as the friend and counsel
of the subscriber, in every way helping him, through the
intelligent use of motion pictures, to meet his problems for
the good of the community. This service concludes such
small but necessary aids as notification, in detail, of what
program will be sent, when it should be received, shipping
labels, exact shipping instructions, annotation, with adver-
tising material, directions for proper music, stereopticon slides
rounding out the program and filling e thinterval between reels.

Tell Us Your Needs — We Have a Plan

COMMUNITY MOTION PICTURE BUREAU

Home Office, 46 West 24th Street, New York

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

EDFTORlALS

Source of the Demand for Slow-Burning Film

By A. R. Small

(Chairman, Sub-Committee on Motion Picture Films, Committee
on Public Information and National Fire Pro-
tection Association.)

THE manifestation of the laws of the science of
physics is the evolution of an all-consuming
heat, accompanied by all-devouring flame. Does
transposing this example from the realm of physics to
that of psychology give us the identical answer? Let
us see.

Certainly the educational and entertainment value of
motion pictures has such an appeal to the public as to
constitute an irresistible force. Humanity's progress
from the primeval to its present civilization has been
made only because of its capacity and desire for absorb-
ing instruction.

Another primary instinct possessed by all living
things is that of self-preservation — safety first. Who
can say but for it the human race would have become
extinct ages before the dawn of civilization ?

When these two forces have acted concurrently man's
development has been rapid. When they have clashed
the safety first instinct has prevailed until some com-
promise has produced a resultant force having definite
direction.

The motion picture influence will not develop its ulti-
mate value until it is freely available to the home, the
school, the church and to commerce and industry, and
is as popular as the talking machine. Its impulse to
achieve this destined field is felt not only by the in-
dustry which it supports, but by the entire people as
well. The safety first instinct is manifested in the pre-
cautions demanded by various regulatory bodies of our
government and by the insurance companies.

For professional use in theaters and elsewhere ex-
pensive safeguards against the fire and panic hazard
are so thoroughly well established as to be taken for
granted. Yet they could be largely, if not entirely,
eliminated were the film of a non-hazardous character.
Neither the public nor the industry seems conscious of
the financial and physical burdens and restrictions the
instinct for self-preservation has imposed. As the art
develops and the spectacular profits disappear through
the operation of a basic economic law, these handicaps
will be felt more and more seriously.

Motion picture film on nitro-cellulose base stock can-
not become admitted to common use. Its hazardous
properties are known to and are admitted by the in-
dustry and by others. To safeguard the projector may
secure a great measure of safety in professional estab-
lishments. But the development of the art from the
professional to the wider circles of our colleges and
schools, our churches and homes, our commercial and
manufacturing establishments involves the problems of
transportation, storage and handling by the general
public.

The janitor, the expressmen, the postman, the office
boy, the servant in the home, all of these and others
will be required to handle film as it is distributed and

6

used in its natural field of ultimate development. They
may not be expected either to know of nor heed the
hazards of exposure to heat and careless handling such
as resulted in the Burlington passenger car fire. In
this instance two lives were lost because an improperly
packed reel of film was in contact with the pipes of the
steam heating equipment of a smoking car. How may
we expect proper precautions to be taken by such peo-
ple when employes of exchanges handling professional
film ignore the necessary safeguards, as instanced in
such horrors as the exchange fire in Pittsburgh last
January? Here ten people were killed, a score of oth-
ers injured, a building wrecked, and the business sec-
tion of a large city jeopardized because of the careless-
ness, ignorance or indifference of people handling film
as a business and presumably competent to exercise
necessary precautions.

Resistance to nature's fundamental laws is futile.
Recognition of man's limitations is as essential as
knowledge of his capacity. Until the motion picture
industry sees fit of its own accord or by compulsion is
forced to adopt the exclusive use of a non-hazardous
stock for film, it will suffer the cost of the burden now-
carried in the professional field and will be very largely
held back in its expansion into our private lives. In
addition, it must carry and should stagger under the
load of its moral responsibility for the deaths, in ever
increasing numbers, of innocent people and the mental
sufferings of their friends and relatives and for the
economic waste of the property losses involved.

Complete transfer from the nitro-cellulose base stock
to cellulose-acetate base or other form of non-hazardous
stock is immediately possible, following which most
restrictions imposed by the safety first instinct will be
shed as if leaves from trees. Each hour's delay makes
more imminent the likelihood of another Iroquois The-
ater disaster or a Collingwood School horror, follow-
ing which the opportunity for voluntary change on the
industry's part will disappear.

Serving the Church

VERY shortly, the chief religious bodies of the
world will begin raising money on a large scale
to secure necessary funds for the maintenance
of their missionary and charitable work. Many mil-
lions of people, many of them in out-of-the-way places,
must be reached effectively in order to realize the
aims in view. It will be necessary for the churches to
intelligently use very effective means of publicity.
And it is quite natural that the motion picture should
be suggested as a powerful factor in this worthy enter-
prise.

The question has been raised by Orrin G. Cocks
of the National Board of Review, who has addressed
the following letter to the secretaries of various de-
nominations:

"Our interest in the plans of some of the denomi-

REEL and SLIDE

nations for large advances in foreign and home mis-
sionary work prompts this circular letter to you and to
the secretaries of various denominations. We under-
stand that to make this important work for the Church
of Christ successful it will be necessary to bring to the
attention of people everywhere the results obtained in
mission work and the methods which are now used in
presenting the cause to the people both of our own
land and of the rest of the world. To obtain the funds
necessary, also, popular support, based on knowledge,
interest and enthusiasm, is needed.

"One of the important instruments for reaching
the people unquestionably is the motion picture. It
attracts its millions every day in the week and can be
used both in and out of the theaters. Since, however,
it appeals to people without respect to their denomina-
tional affiliations, the missionary cause of the churches
must be presented on an interdenominational basis.
Some lessons have been learned from the use of the
motion picture in the world war in welding the people
of the United States into a unit, in presenting the needs
of Liberty Loans, Red Cross and war charities, as well
as painting the picture of American democracy to our
Allies and to the neutral powers.

"There is unquestioned need of collaboration between
persons skilled in the" effects produced by motion
pictures and those who know the requirements of
churches and the inspiring facts about home and for-
eign missions. Many projects have failed because of
this lack of co-operation between individuals having
different points of view but skilled in their own field.
There is no lack of inspiring themes, radiant personali-
ties, and excellent stories ; there is no question about
the interest of the American people in the presentation
of the right kind of facts through the screen. We be-
lieve also there is every willingness on the part of the
producers and distributors of motion pictures to render
large service in the popularizing of mission needs.

"Some conference is necessary, on an interdenomi-
national basis, of the mission representatives, to decide
about the advisability of using this medium. Later it
will be valuable to call into the conference those who
understand the limitations as well as the technique of
motion picture production and distribution. This or-
ganization, standing midway between the two groups
and thoroughly interested in both, is Avilling to act as
the agent for bringing about this result. If your board
is interested to consider this in combination with rep-
resentatives of other boards, kindly let me know, and
the details of such a preliminary conference will be for-
warded to you at an early date."

The School Operator

ALFRED H. SAUNDERS, whose ideas on visual
instruction have been incorporated in govern-
ment bulletins on the subject and whose experi-
ence as a practical educator has extended over a score
of years, has long advocated the training of school
building superintendents in the art of projection. Men
in these positions today must have not only intelli-
gence, but some knowledge of minor physics and rudi-
mentary electricity. They might easily be taught to
care for and operate the school machine with perfect
safety and efficiency.

A second suggestion made by Mr. Saunders, and
which has been actually carried out at at least one uni-
versity, is to make proficiency in projection of moving
pictures count as points toward a degree. But the im-

provement in the. class of men employed as school
building superintendents would seem to permit the
operation of the first plan as most satisfactory since
the teacher may be employed in a lecture given in con-
nection with certain exhibitions or in other work at the
time when the operation of the machine is most needed.
Certainly, the average high school cannot hope to
employ a regular operator and it is next to impossible
to employ one on a part time basis. It is also certain
that an experienced hand should be placed in charge of
the machine at all times and that the operator, who-
ever he may be, should know his business. Poor pro-
jection is just as undesirable in the classroom as it is
in the theater. A building superintendent can easily
find time to act as operator and to care for the equip-
ment. Another thing, he is nearly always available.

Color Pictures

SINCE printing considerable information regarding
the several practical natural color film processes,
Reel and Slide has received enough letters from
readers to show the widespread interest in the subject.
Industrial film users and educational institutions recog-
nize in the natural color film a valuable asset in their
visual instruction work.

Prizma color films, now being shown in the leading
theaters, have demonstrated the practicability of the
Prizma process. Theater managers are paying high
prices for the exhibition of these first releases which, in
their subject matter, are merely scenics and nature
studies.

Just now natural color films are a novelty. Soon they
will be as common as the toned film of the past decade.
It will take some little time before the several processes
may be in general use in the industrial and educational
field, but we have seen enough to know that color films
are at last beyond the experimental stage.

Factory Exhibitions

A GROWING number of industrial institutions are
serving their employes with special moving pic-
ture exhibitions as part of the welfare work
plans. The latest addition to this list, we are informed,
is the Portland Cement Company. Educational reels
are included with selected dramatic pictures and good
comedies. Probably the introduction of the picture
show in the rest room of the factory is a result of the
fact that nearly always these plants are far removed
from the best picture houses and it is the desire of the
management to keep the workers satisfied.

The United States Steel Corporation made a success
of special exhibitions for the various "shifts" when off
duty during the busy days of the war when every hour
and every ounce of energy was demanded. Strange to
say, the programs selected were largely of an instruc-
tional nature with industrial subjects predominating.
The popularity of the exhibitions were attested by the
large attendance at every show.

"G

LASS" films are said to have been success-
fully used in projection at Jena, Germany.
The film is said to be only l-100th as large

as celluloid films now in use. The operator must have

had to use a microscope.

REEL and SLIDE

Films Picture Effect

of Music on Wild

Animals

EXPERIMENTS have recently been
conducted at the New York Zoologi-
cal Gardens by Professor Raymond
Ditmars, curator, to determine the effect of
music upon various wild animals held in
captivity there. A motion picture record of
these effects has been completed and will
be released as a novelty educational feature
in the Pathe Review, the Pathe semi-
monthly screen magazine. The lion and
the bear are among the creatures with
which the experiments were made and the
result is not only curious, but highly in-
structive. Professor Ditmars, who has won
a national reputation as a cinematographer
of wild animal life, also has made some
unusual moving pictures of the actions of
"Suzette," the powerful female chimpanzee
held in captivity in the park. These films
also will be a feature of the Pathe Review.
They were made primarily for examination
by scientific men, but certain parts of them
are considered to be sufficiently amusing
and informative to give to the general pub-
lic in the leading theaters. The intelligence
of this animal is extraordinary. Unfortu-
nately she is becoming extremely savage,
but quite recently Dr. Raymond L. Dit-
mars determined to make a film record of
her capabilities. The first chapter of this
work has been released, but the most un-
usual series of scenes were held for a pri-
vate exhibition before members of the New
York Zoological Society, at the annual
meeting of that scientific body. The film
is now being arranged into an intensely in- ,
teresting — and uproariously funny subject.
Suzette is the name of this accomplished
ape and she weighs 137 pounds. She is
about eleven years old, but could hold her
own in a fight with half a dozen powerful
humans and would probably defeat several
of them as they attempted to restrain her.
She dines at a table, smokes, drinks from a
bottle, pulling the cork herself; sews, plays
the piano, operates a typewriter, makes
crude drawings with a pencil, dresses and
undresses, skates both on roller skates and
on ice, rides a bicycle, does feats on a tight-
wire and so understands the use of bars
and levers that everything of the kind is
kept out of reach or she would pry apart
the bars of her cage and escape.

And these are not all her accomplish-
ments. Of late Suzette has become unruly
and dangerous with the only man who has
been able to control her for several years.
Nevertheless, Dr. Ditmars determined to
make a film record of her accomplishments
and was successful.

From, Ditmars' picture showing the effect of music upon

the bears

'Suzette" — the intelligent chimpanzee "which is the subject of a

series of scientific moving pictures made by Prof.

Ditmars and released in the Pathe Review

The lion listening to a serenade — another of the Ditmars motion
pictures showing the effect of music on wild beasts

ml

128746

APR -2 1919

M A G A ZL I N E

VOL. II

APRIL, 1919

NO. 4

Philadelphia Museum Teaches Thousands With Films

Students and Public Alike Receive Visual Instruction on Varied Topics
Institution Produces Own Pictures and Loans Them to Schools Outside City

T

By Charles R. Toothaker

(Curator, Philadelphia Commercial Museum)

HE Philadelphia Commercial Museum is a public institu-
tion which helps American business men to sell their
goods in foreign countries and also aids them to find raw
materials which they need. This institution has exhibits
which cover 150,000 feet of floor space, illustrating the people
and products of foreign countries and the industries of the world.
It carries on a varied educational work under the immediate di-
rection of the curator.

Students of the Philadelphia schools (public and private alike)
visit the Commercial Museum daily to hear free illustrated lec-
tures and study the exhibits. All of the lectures are of an in-
dustrial, commercial and geographic nature. The classes come on
dates selected by the teachers.

If a class is studying Argentina, the teacher asks for an il-
lustrated lecture which will cover the great industries of that
country — wheat and flour, cattle, meat, hides, sheep and wool, flax
seed, etc., harbor facilities, the railroads, and other things con-
nected with the commercial prosperity of the country. If the
class is studying coal the lecture covers the formation, mining,
marketing and uses of coal, including the manufacture of coal
tar products.

Teachers say that the expert knowledge of the scientific staff
of the Commercial Museum is invaluable to them, for the lectures
are given by men who know how to talk to either young children
or grown people and the story is always adapted to the intelli-
gence of the class.

The teachers say also that these lectures make a lasting im-
pression, not only because they are good lectures, illustrated by
the right motion pictures, and by colored lantern slides of high
quality, but because at the conclusion of every lecture the pupils
are taken directly to the exhibits which illustrate the same sub-
ject and they see the actual objects that have been discussed —
wheat, flour, hides, wool, etc., from Argentina, or coal, coke and
coal tar products with a wonderful model of a coal mine in minia-
ture. It is an ideal combination to be able to study both from
pictures and real objects at the same time.

The Commercial Museum offers more than seventy different
lectures on such subjects as Industrial Philadelphia, China, South
Africa, France, Cotton, Iron and Steel, Lumbering, Sugar, Com-
mercial Transportation, etc. Visiting classes range from the
fourth grades to high school and university students, and 40,000
come every year to these lectures.

Lectures Loaned to Schools

Lectures of similar nature arc loaned free to public schools
in Pennsylvania. Each lecture consists of a carefully selected
set of seventy colored slides accompanied by type-written sheets
describing each slide in much the same words which would be
used to a class in the lecture room in the museum. It is a lec-
ture which can be read to a class, word for word, although teach-
ers are advised to put it before their pupils in their own lan-
guage.

The great advantage of this plan is that it carries the impor-
tant facts and reliable information to busy teachers who have
many subjects to ■ cover — mathematics, English, history, a whole
curriculum. They find, the "canned lecture" an efficient practical
help. These loan lectures are made up in many duplicate sets
and are used extensively in rural districts, where very often
parents as well as children get. both information and enjoyment
from them.

Most rural schools do not own a stereopticon, so the museum
loans to any school which needs it a screen and a lantern fitted
with an incandescent or arc lamp, an acetylene burner or even a
kerosene lamp where they can use nothing else. These lantern
slide lectures reach audiences totaling 100,000 annually, mostly in

the smaller cities or in country districts. Motion picture films are
also loaned to any school which has proper facilities for showing
them. Up to this time, however, there are few schools in Penn-
sylvania with projecting machines and booths properly fitted for
showing ordinary film.

Public lectures are given to large audiences of grown peo-
ple every Saturday afternoon. These are all of a popular nature
and mostly of the type usually termed travel talks,

Collections of specimens of important commercial products
are given free to the schools and these are accompanied by sets
of photographs illustrating their production, manufacture and
transportation.

A very extensive collection of industrial photographs from
all parts of the world is the necessary foundation on which much
of this educational work is built up. A large proportion of these
are original negatives, for it is necessary to reproduce many of
the pictures in large numbers. Thousands of pictures have been
taken by the museum staff.

Good motion picture films have been obtained from every
possible source until at the present time the museum owns a
very remarkable collection of selected instructional touching on
industrial and commercial geography. It was necessary to own
these films for there was no possibility of getting the needed sub-
jects by rental.

Do Not Depend on Exchanges

The local exchanges have never had anything but a very lim-
ited stock to choose from and the films most needed by the mu-
seum were often discarded from stock, for the good business rea-
son that they were seldom rented out, since, of course, these sub-
jects are not the kind which the theaters can use.

So the museum began to accumulate good industrials by gift,
loan, purchase and "permanent lease." Then these films were
edited, which often meant discarding three-quarters of a film in
order to get a clear and simple picture of first class educational
value.

Next came, of course, the taking of pictures, and the museum
purchased a first class moving picture camera. With this films
have been produced illustrating such industries as white pine

A class of school children getting visual instruction at tin
delphia Commercial Museum on the subject
of Argentine industries

Phila-

wm

10

REEL and SLIDE

lumbering in Pennsylvania, making pig iron, the sugar industry
in Louisiana, rice growing, cotton, cranberries, etc.

The photographic laboratory of the museum is fully equipped
for developing and printing motion picture film as well as for
making lantern slides in very large numbers. Not infrequently as
many as 15,000 to 20,000 prints on paper are made and mounted
in the course of a couple of months. These photographs are sent
free to the schools. An able artist is' working continually in the
curator's office doing work of real merit in coloring lantern
slides.

In all this educational work the Commercial Museum of
Philadelphia is giving to the schools of Pennsylvania just exactly
the help and assistance which the schools need, fitting its lectures
to the course of study prescribed by the board of education. In
this fact lies the great strength and value of what this institution
is doing.

Province of Saskatchewan, Canada, to Aid
Farmers With Films

MOVING picture farming under the direction of the provin-
cial Department of Agriculture will soon be a regular
thing in Saskatchewan, Canada. The cinematograph will
teach farmers how to fatLen a steer. A celluloid film will illus-
trate the fine points in feeding hogs. If doubts obsess the farmer
as to the proper way to ship wheat a movie will solve his difficul-
ties. The drama of cows, the tragedy of pigs from the first squeal
to sausage, and comedies of the barnyard will all be depicted for
the edification and education of the prairie farmer.

The plan has been nearly worked out. Moving pictures to
be shown at farmers' meetings have been taken for officials of the
department (of all farm animals and farm industries). Steers
fed on different grains will be shown to illustrate the best foods
and the pictures will be accompanied by a flash of the current
hoof price on the market. Proper methods of plowing, seeding
and discing land will be presented. Pictures of shipping livestock
and grain will emphasize the advantages of the co-operative plan,
which Saskatchewan farmers are taking up and which has been
indorsed by the Royal Commission on Marketing.

"The new land law, which offers farms to settlers on twenty-
year terms with only 10 per cent cash down," said a department
officer, "will result in a great influx of immigrants into Western
Canada. Our moving pictures will be used particularly to teach
these settlers the most profitable methods of farming."

Film Manufacture of Spruce for Airplanes

The tale of the giant spruce from its towering place in the in-
terior of Oregon's forest and its course through the sawmill in
preparation for government airplanes has just been completed by
W. A. Van Scoy, Portland motion picture man, and sent to New
York in a series of films entitled "The Seeker."

The remote regions of the Siletz Bay country, around the
sawmill at Mill Port, 37 miles away from the nearest railroad
and reached only by pack train over rough and rocky mountain
trails to the head of tidewater and then down the Siletz River,
or else by boat through very shallow water of the Siletz Bay,
was the scene of Mr. Van Scoy's picture.

The inaccessibility of the country made the milling process
the more interesting. '

Toronto Schools to Have One Cent Film Shows

The management committee of the Board of Education, To-
ronto, Canada, has decided to equip all schools of the city with
dark blinds so that the rooms may be turned into moving picture
theaters for "matinee performances." To cover the expense a
one-cent admission fee with be charged the children.

Drs. Noble and Brown, two members of the committee, were
particularly enthusiastic about the proposition and dwelt at length
on the educational possibilities of pictures.

"A Daughter of Israel," featuring Norma Talmadge, was
presented* at the parish house of the Episcopal Church in Potts-
ville, Pa., recently.

Dr. Charles E. Low, health officer of Wilmington, N. C, gave
an illustrated lecture at the Chamber of Commerce in that city
on the local fight against mosquitoes and malaria.

"Four Exciting Adventures in the Realm of Art" is the
subject of a lantern slide lecture given by Albert Kelsey, an
architect of Philadelphia, at the Rosenberg Library in Galveston,
Tex., recently.

Educator Says Movies Influence Children
More Than the Church

ADDRESSING the censorship commission of the Chicago City
Council last month, Prof. E. W. Burgess of the University
of Chicago cited statistics to show that motion pictures to-
day have a greater influence on children than the church. "It used
to be that we spoke of the influence of the home, school and
church on a child," said the professor. "But now we talk of the
influence of the home, school and the movies."

The statistics cited by Prof. Burgess were gathered by 237
teachers in public schools. The survey covered about 100,000 chil-
dren in the grammar schools, from the fourth to the eighth
grades, and some high school students. Prof. Burgess said the
commission sent questionnaires to the teachers, with a request
that they question the children and transmit this information to
the commission. The questionnaires asked five main questions.
They follow, with a summary of the answers :

Results of School Survey

Views of life and life's duties. What effect on children's
minds?

False and distorted ideas '. 82

No report 51

Unfitted children for future duties 38

Irresponsible and selfish views 23

Life is for excitement 14

Adult and false views 13

Nonacquirance of any ideas 11

Broadened view of life 10

Assisted judgment 8

Made believer in luck 8

Dissatisfaction 5

Other bad effects 5

Another question dealt with the movies causing a lack of
respect for authority. The answers were :

Yes 84

No ...62

Yes, with reservations 85

No report 18

Non-committal 15

Precocious on sex life:

Yes 112

No 27

Yes, with reservation , 39

Non-committal r 35

No report 20

Disregard of marriage ties :

Yes 75

No 20

. Yes, with reservations 24

No report 39

Non-committal 26

Bad effect on modesty and purity :

Yes 97

No „ 24

Yes, with reservations 11

No report 29

Non-committal 7 23

Churchmen Disagree With Burgess

Several Chicago church "workers were interviewed on Prof.
Burgess' statement in regard to the influence of motion pictures
on children.

"Of course the movies have more influence than the church
on children who never go to church," said Dr. Robert R. Biggar
of the Cook County Sunday School Association. "But the church
should offer rival movie attractions in the churches on weekday
nights. And it should use its influence to see that only good,
inspiring movies are shown in the commercial houses.

"We ourselves, in our convention April 12 in Rev. Johnson
Myers' church, are going to show a six-reel movie to delegates
from various men's Bible study classes, showing how a men's
Bible class rejuvenated a church."

Bishop Samuel Fallows also was inclined to wonder whether
Professor Burgess' statement is true.

"We would have to be more specific," said the Bishop. "I
don't think a child in a good Christian home, who goes to Sunday
school, is likely to be more strongly influenced by movies than
bv his other teaching. But all the responsibility is thrown upon
the poor church. As to the presenting of movies by the church,
that is all right in theory, on week nights, but requires more
funds than many churches have. But I do believe in having the
churches open for social work every night in the week."

REEL and SLIDE

11

Getting Dealers' Co-operation on Industrial Films

New Ideas Presented in Successful Campaign of Big New York House
Pictures Loaned or Sold and Exhibition Tied Up With Newspaper Space

By E. J. Clary

THERE have been many notable successes in lining up local
dealers as film distributers, as there have been notable fail-
ures. This. problem involves too many elements to answer
in a general way, but the experience of those who have
made a success of the plan may help those who have failed.

Some time ago Reel and Slide magazine described the mo-
tion picture operations of the John V. Farwell Company of Chi-
cago. This wholesale firm with its thousands of small dealers
scattered over the continent has built up a film service that func-
tions smoothly and effectively and a four years' test has failed to
indicate any irremediable flaws. There has always been a brisk
demand for the short length "Linweave Fabric" pictures ; there
has been a waiting list for the films among the Farwell dealers.

A campaign similar in a general way has just ended among the
dealers selling Warner's Rust Proof Corsets, the product of the
Warner Brothers Company of New York. Unlike the Farwell
films, which were partly animated drawings and partly posed mod-
els, the Warner pictures combine humor and action and are cal-
culated to offer entertainment to the audience. After two years
of active motion picture work, the Warner Company naturally has
garnered much experience of value to the advertiser with a wear-
ing apparel line to exploit visually.

Dealers Are Notified First .

It was necessary, at first, to have an intensive campaign for
the dealers in order to awaken them to the possibilities of creat-
ing new business for themselves by using the Warner short length
films. This was accomplished by mail, using an attractive, illus-
trated circular and by letters. Dealers desiring to purchase copies
of the film could do so at cost — $30. We quote below part of
their appeal to the dealer :

"A good idea doesn't come often, and we have not wanted to
use the movies for advertising until we had an idea worth while.
Now we have it — and you can have it, too. It is a 200-foot com-
edy 'trailer' three minutes long, to be run between films in your
local moving picture houses. It just bubbles over with good
humor, though modest and concise. It portrays the three features
of Warner's rust-proof corsets — style, strength and rust-proof —
features that you can tie up with your corset department through
your newspaper advertising space.
"This is the scenario :

"Mother and father are discovered saying 'good-night' to
their little boy and small daughter. Children, in their 'nighties,'
leave for bed, but pause in their mother's roam to play. The girl,
passing, stops admiringly at the dressing table and notices a War-
ner's Rust-Proof box. Opens it and finds her mother's new cor-
set. She jumps up and down, holds it around her, poses before

the mirror and
admires her-
self. But the
brother playful-
ly grabs the
corset and then
the struggle
begins — a war
in which the
corset is twist-
ed and pulled.
Finally, the girl
pulls her broth-
er through the
bathroom door,
where a drawn
bath- awaits.

"They strug-
gle toward the
bathtub, the
boy wrenches
the corset away
and flings it in-
to the water,
splashing
it again and
again. Down-
Tug of War With Mother's Corsets stairs the moth-

(Photo by Courtesy of Randes Film Company") cr u 3. S heard

the noise of scuffling and
splashing. She rushes up
to learn the trouble and
finds — no trouble at all.
Her corset, to be sure, is
in the tub, but there's no
damage done. 'Thank
goodness!' she says, 'it's a
Warner's and it's rust-
proof !' Do you want this
film? It is just completed
and we have one that we
can lend you for your lo-
cal use. If you want it,
please order at once, for
we have but a limited
number to use at one time

Vanity, Thy Name Is Woman

{Photo by Courtesy of Randes Film Com-
pany)

At the end of the film your name
will be run. These films will be sent out, properly imprinted, to
the first names we receive. They may be kept one or two weeks, j
"As soon as we get your order we will tell you when you may
expect the film, so you can arrange the date with your moving
picture house. We will, of course, send it for the week you ask
if we can. With the film we will include, for your permanent
use, two real photographs of scenes from the movie. These can
be used in your window with a card telling about the film, and
when the film has been returned the photograph will still make
an attractive display card. The films are merely loaned for your
use. If you wish to buy one, we will sell it to you at cost — $30."
The whole idea in this campaign was :

First, to interest the women who attend movie shows in
Warner's rust-proof corsets.

Second, to tell them where the nearest dealer was located.
Third, to tie up the screen publicity with the dealer's show
window.

Audiences at moving picture theaters consist largely of
women. A commodity for women, therefore, finds intensive
class appeal in the theater. Two hundred feet of action and en-
tertainment, well made, is acceptable to the exhibitor and to the
audience.

Trailer Tells Dealer's Name

Dealers were given a "trailer" on the end of each film adver-
tising the fact that the Warner corsets might be secured at their
store. Special window displays and window cards were supplied
as part of the plan and local newspaper advertising was freely
used for the benefit of the dealer and as publicity for the theater
which agreed to exhibit the films.

In addition to the above mentioned film, another of a similar
nature was used later. This was an outdoor story, along the
same lines, except that a little dog entered into the scene and
pulled the corset around and a little boy, wearing a fireman's
helmet, turned the garden hose on his sister who held up the cor-
set to shield herself. The ending of the story was about the
same as in the indoor film.

Both films were made and circulated by the Randes Film
Company of New York, the .head of which is Eugene Roder.
The films were circulated all over the United States and in some
cities of South America. They were routed from one merchant
to another, allowing one week for running and one week for
transmission to the next merchant; the system being kept going
by^ means of post-card notices, forwarding labels, etc. While the
corset company had some difficulty here and there, owing to un-
avoidable loss of films, it feels that on the whole the campaign
was a success and singularly free from trouble.

Reed College, Portland, Ore., to Produce Film

That Reed College, Portland, Oregon, will produce a moving
picture film in the near future, pictorial of the life of the insti-
tution, written and acted by its students, was announced at a
meeting of the students and faculty, at which definite plans were
formulated for the writing of the scenario. A wealthy citizen of
Portland, whose identity is kept secret for the present, has pro-
vided funds necessary to make the production.

The International Implement Company of Peoria supplied
motion pictures for a community Chautauqua at Farmington, 111.,
recently.

12

REEL and SLIDE

Advantages of Slide Advertising Compared
With Other Media

By Joseph Coufal

WITH the coming of spring and more favorable weather
conditions, millions of American people will come out of
their winter homes, so to speak, and naturally their
thoughts will drift to making purchases for their spring and sum-
mer needs. Retailers everywhere are reporting a particularly keen
demand for advertised merchandise, and the manufacturers who
are lending their aid in dealer cooperation are reaping. the bene-
fits in large and increased sales.

There are man}- ways in which the retailer can be. helped t6
sell the advertised product, but it is doubtful if there is any more'
direct or more economical method than that presented ,by the

directly following the $1.00 Gem safety razor, and on the same
screen you will find the slides of :

power of the motion picture screen. Media of other kinds, while
meritorious, cannot command the attention of all its readers like
the screen can, neither can any other media present the adver-
tisement as an individual copy at a time and in correct colors as
an advertising slide can. Furthermore, each slide being prepared
for the individual dealer, the name and address of the local agent
alone appears on the advertising copy so that direct and im-
mediate results are assured.

When you stop to consider that a beautifully hand-colored
slide with dealer's imprint neatly set up in type can be secured
for 20 cents, and taking one month of thirty days as a basis for
exhibition, we find that a slide costing two-thirds of a cent per
day is read on an average by 3,000 people daily. When you fur-
ther consider that this slide will reproduce your article, package,
trademark or illustration in exact colors and that your advertising
copy will reach the reader at a time when his entire attention is
focused on your advertising space, you cannot help but admit that
advertising by slides deserves the consideration of every adver-
tising man.

As the movie theater is patronized by young and old alike

and both sexes as well, anything that the public buys can be suc-

ully advertised on the screen. By way of illustration, we

have only to point out that $3,500 King 8 cars are advertised

Pope bicycles
Uneeda biscuits
Stetson hats
Nemo corsets
Pathe phonographs

A. D. S. products

Gillette razors

Pyrox

Grover shoes

Edison phonographs
Royal baking powder Douglas shoes- _
:S. & H. green trad1- Standard Oil prod-
ding stamps" . "ucts '
Fahy's watches • "Kayser gloves .
Eveready daj'lo ffash- ; WhftrnaTr randies
""lights.. . .'. "'"Eiicas- paints - "

The cuts usediri. this article, are by permission of the Stand-
ard Slide Corporation/ 2Q9 West 48th street, "New York, and are
[black, and white reproductions of some of their work. The orig-
inal designs were conceived and executed in the art department- of
this concern. . -' ..." :..,v-i .. , -

Heinz food products

Columbia window
shades

Rexall remedies

Cats Paw rubber
heels

Cosmopolitan maga-
zine

N. Y. Telephone
■ Company

Review Board Brands St. Louis AttacE liaise
and Unfair

HE National Board of Review has issued a heated reply
to the attack of the Committee of Fifty on Vice of St.
Louis in which it declares the aspersions of the St. Louis
organization are unwarranted and have no foundation in

T

fact.

"We fail absolutely to see the connection between the Ameri-
can type of motion picture and vice," says the reply. "The utterly
unwarranted and false statements regarding the National Board
of Review issued to the press by the Committee of Fifty would
deserve no answer were it not a public document. The people
of Missouri, however, are being led to understand that a great
social service organization is being prostituted for ulterior busi-
ness ends. The only recourse left is to present the facts and al-
low the people to draw their own conclusions.

"Had some of the honorable members of this committee
taken the trouble to come to New York and investigate the work,
the personnel, the principles and the standing of the national
board, they would have been less free to make malicious attacks
and to besmirch the reputation of a group of people who have
preserved the motion picture as the most wholesome form of in-
door recreation of the American people. This, however, is not
the case. So far as known, not one member has made such an
investigation. They have preferred to present statements which
are absolutely without basis in fact.

"We feel that in justice to the hundreds of thousands of per-
sons who have daily enjoyed the motion picture they should know
something of the work of the organization which has served
them for ten years. Throughout this period, since 1909, the na-
tional board, composed of volunteers, has made a careful daily
scrutiny of over 75,000 dramatic motion picture subjects. It has
discovered that this ' form of entertainment of the people is a
complex problem in social morals. Throughout these years it has
grown steadily in skill, in influence, as well as in national stand-
ing, national respect and popular support.

"The national board has approached the problem of regulatr
ing this great commercial entertainment from the standpoint of
experience rather than theory. Not satisfied with its own judg-
ment on ethical questions, it .has striven to obtain the opinions
year by year of hundreds of dramatic, social, philanthropic, re-
ligious and civic leaders throughout the country. It is fair to
say that no decision has been reached until leaders of the AmcriT
can people have given their endorsement.

"The committee of fifty is approaching this entire problem
from theory. They have no knowledge that state censorship iri
Missouri will accomplish anything worth the name. The decisions]
reached in other states confirm this view. The national board i<i
the only organization which has had the courage and the skill tQ
formulate standards which would voice the will of the people,
would serve- as a scientific basis for the treatment of films, and
would at the same time prevent the producer from taking the first
steps toward offending public morals. The fragmentary rulings
adopted by state boards have been paraphrases or copies of the!
principles first outlined by the National Board of Review. . •- ;

"This organization has been the one great agency which ha^
told the whole motion picture industry impartially and fairlv
what the public thinks of definite themes and particular, scenes
which appear in pictures. Again and again these themes and
scenes have been stopped at the source.

"We refuse to be stampeded by a few theorists who^-ioiajot
know the popular wish. We refuse to change our method T%4
cause of unfair attack by groups of individuals -who make -a prac-
tice of attacking everything. We shall go on our way, perform-
ing day by day the commonplace but important task which ulti-
mately accomplishes a great constructive good."

REEL and SLIDE

13

Handling the Problem of Juvenile Films in the Orient

Special Exhibitions With Lectures Declared Best Method to Follow
Censorship by Welfare Workers Proposed, Also Time Limit on all Shows

JWMHHMH

By Bulchand Karamchand, B. A. (Bombay)

(Superintendent, Nava Vidyalaya High School, Hyderabad, Sind.)
In Two Parts— Part I

AN increasingly powerful force has been acting on the
social life of all civilized countries during the last ten
years. This force is the cinematograph which, originating
in pure scientific discovery, has been developed so skill-
fully and so broadly that it has now become one of the most
popular forms of entertainment and education all over the world.
Cinema films make a very wide appeal. They depict all the varied
manifestations of the human genius, thrilling adventures, fine
romances, moving tragedies, good stories, melodramas, rollicking
comedies, items of interesting knowledge. The theaters in which
all these are seen are very comfortable. The price of admission
i^ within the reach of all classes. The period of entertainment
is not long. Little mental effort is required to enjoy the displays.
The patrons are both old and young, cultured and uncultured,
rich and poor, from West and from East.

As a means of entertainment the cinematograph has proved
itself to be of remarkable power and of enormous success. It
can thrill us with imaginary adventures and also with real ad-
ventures such as the entry into the crater
of Mt. Vesuvius. It can move us in a
wholesome way with historic romance like
"Ivanhoe" and with modern classics like
"Jess of the D'Ubervilles." It can make us
laugh with outrageously funny comedies,
though of a rather knockabout type. It
can educate us in very many ways such as
widening our geographical knowledge or
showing us interesting applications and
processes of science. It can please us with
artistic photography like Mr. Urban's films
of the Nile, or "Antony and Cleopatra."
All these are performed by the cinemato-
graph with considerable pleasure to their
audiences ; they are given through the most
powerful sense, the sense of sight, which is
a splendid help to mind and memory. In
every important town all over the world
there are many cinema theaters, though
India cannot boast of many of these the-
aters in proportion to its vast population
and large number of important towns.
These places of amusement are crowded
nightly with people who come again and
again and who must evidently be very Scene from educa

pleased by the entertainment.

Cinema companies are busy in all countries manufacturing
new and increasingly interesting films-. The reason for this
tremendous popularity and interest in the cinematograph is that
the moving pictures possess elements which produce an im-
mediate response in human nature. We like movement. We
like stories. We love adventures. We are always pleased by
novelties whether of fact or fiction. And we like all these things
in pleasant surroundings, in limited time and at little cost. The
cinema theaters satisfy all these conditions. As long as human
nature does not change cinema theaters will continue to flourish.
So far we have taken a very rosy view of the productions of the
cinematograph. There is, however, another and most important
side. The prevailing tendency of all cinema shows is highly sen-
sational and is carried on to a degree that has produced effects
on adults and children which have caused great heart-searching
among social workers, leaders of religion, teachers and all in-
terested in striving for human progress. In almost every coun-
try of the world opinions by public men and women and by jour-
nals of importance have been expressed showing grave anxiety
as to the effect of cinema entertainments on the social, spiritual,
intellectual and moral welfare of the human race..

Reasons for Popularity of Film

Children are peculiarly susceptible to the attractions of the
cinema theater. They love excitement, stories, horseplay. In
many large towns of Europe and America children flock to the
performances in enormous numbers and go aeain and again, some
of them as often as three times weeklv. In the schools they are
capable of giving their teachers admirable accounts of the contents
of the films, thus showing that they followed the performance
with absorbing interest and memorized.it well. But the nature

of what they saw has given much cause of grave anxiety to
parents, teachers, all lovers of children and workers for social
progress ; for excessive attention to sex, highly exciting move-
ments, pranks on old people, thieves as heroes, scoffings at law
and order are not the foundations on which fine men and women
are built. In the above-mentioned continents and in Japan steps
have been taken to combat these evils.

Effects of Film on Child Mind

The effects of moving pictures on the child mind in England
were first investigated by Mr. Alfred Perceval Graves, M. A.,
the well-known Irish author, critic and educationalist, who for
thirty-five years was His Majesty's Chief Inspector for London
Elementary Schools. In a circular issued by him early in 1913
and signed by distinguished leaders in education and religion, he
writes that from evidence supplied to him it has been abundantly
proved that the abuses of the cinematograph, even in those coun-
tries where popular education may be regarded as being in many
respects in advance of England, constitute a grave danger to
public morality. Since then the subject has been discussed at
many conferences of educational and social bodies, and in 1914
the Educational Cinematograph Association was formed under
distinguished auspices with Mr. Graves as chairman. The aim of
this association is, briefly, to maximize the
good effects and minimize the evil effects
of moving pictures. Meanwhile in many
towns of the British Isles local authorities
have taken various steps to avoid the
abuses and to utilize the good effects of
the cinema. Some have limited the hour's
of children's visits. Others have permitted
special children's exhibitions to be held.
Others again, like London, have encour-
aged the production and use of films of
direct educational value such as Messrs.
Pathe's or Mr. Charles M. Urban's nature
study series. At the present moment the
problem of the cinema and the child is con-
tinually cropping up all over the British
Isles.

A keen observer of the progress of the
cinematograph in India wrote to me : "I
have vitited Bombay, Delhi, Lahore, Kara-
chi and Calcutta. In Bombay and Calcutta
there are decent picture halls which show
films of the ordinary kind usually exhibit-
ed in England and elsewhere. In most of
these exhibitions there are the usual blood-
curdling, sensational picture dramas in
which adventure and sex interest predomi-
nate. The public go there to be amused and appear to be quite satis-
fied with what they get. Sometimes very interesting and instructive
films of an elevating nature are exhibited, but they are rare. I
have seen several Shakespearean plays and some literary novels,
i. e.; 'Les Miserables,' 'Monte Cristo' and 'East Lynne,' and they
have a popular rush." To this must be added that Mr. J. F.
Madan of Calcutta has made attempts to elevate cinema shows by
displaying films of general educational value such as Mr. Charles
M. Urban's scientific and geographical cinemacolor films. Mr.
Madan also arranged special educational programs, but he met
with scant support in his important work.

The effects of the usual cinema shows have aroused the
attention of public bodies like the European Association and
of many important journals. Many educationists have been dis-
cussing the subject privately. The Sind Gazette states: "Many
of the pictures shown have drawn attention to the fact that a
censor of cinematographs appears to be as necessary as a news
censor." The Advocate (Lucknow) says: "Motor raids for
purpose of dacoity open a new chapter in the methods of Indian
crime. Bengal, the most intellectual and go-ahead of Indian
provinces, has taken the lead in this respect also, and has thereby
achieved an unenviable notoriety. While in Bombay, the most
advanced town in Western India, cinematographs were first in-
troduced, it was reserved for Calcutta to ape the bandit outlaws
of the west ,in their ways of depredation and destruction from
cinematograph scenes. It is absolutely necessary in our opinion
that cinema films should be subjected to a severe censorship
before being exhibited in India, particularly in Bengal, because
the evil that emanates from these is apt to be jopied in other
parts of the country, however much the people of those parts
(Continued on next page.)

tional film on India

14

REEL and SLIDE

Mothers' Congress Film Shows Aid Charity
and Entertain Children

By George T. Mason

(Chairman Children's Theater, Rhode Island Congress of Mothers
and Parent-Teacher Association)

THROUGH the generosity of the management of the Strand
Theater at Providence the Rhode Island Congress of Moth-
ers and Parent-Teacher Association has conducted moving
picture shows Saturday mornings from November to Easter. The
films are carefully selected from lists of films for children and
censored by a committee from the congress. Matrons and ushers
are also congress members, and mothers find our theater a con-
venient place to leave their little ones while they do their shopping.

Every five weeks we have a benefit for some worthy organiza-
tion. Our program includes a comedy, a Burton Holmes trave-
logue and the news weekly, besides the feature film. We have a
very good attendance and at our benefits standing room is gen-
erally the order.

During the past year, on account of the abnormal conditions
caused by the war, an extra demand was made on the resources
of the congress, and we were enabled through the income derived
from the Children's Theater to assist the following worthy causes :
Pre-natal, Well and Sick Baby Clinics, conducted by the congress;
War Camp Library Fund, Junior Red Cross and the Armington
Memorial Fresh Air Fund, also to meet our own current expenses.
A benefit at which "the Blue Bird" was presented furnished funds
for the rental of the Benjamin Chapin Son of Democracy series
for the seven schools of Providence which have moving picture
machines.

This year at one benefit about $1,800 was raised for the Red
Cross Canteen, and on February 2 another is to be given for the
Red Cross Motor Corps. We consider ourselves very fortunate in
having such generous assistance and cooperation as that furnished
by Charles H. Williams, manager of the Strand Theater, and our
inspector of amusements, Sergeant Richard H. Gamble. We wish
it were possible for the Congress of Mothers in every state to
have a like opportunity.

Handling the Problem of Juvenile Films
in the Orient

(Continued from foregoing page.)

may be prone to accentuate geographical differences in certain
matters."

Let us think clearly. The cinema is here and is likely to
remain. To attempt to suppress it is absolutely out of question.
Pronounced effect on the nature of children is being produced
by it. They are becoming more easily excited. They are fonder
of visual ways of learning. They have a wider range of interest.
They are immensely fond of moving pictures, whose educative
power has been admitted to be considerable by distinguished edu-
cationists all over the world. In India at present the cinema-
tograph is not producing the best effects because no selection is
made in exhibiting films to children, no healthy limit is put to
the length or frequency of children's visits to these shows, no
big attempt has yet been made to utilize the cinematograph as
befits its powers. We must therefore tackle the problem from
two directions, negative' and positive. We need to select suitable
films for children and to safeguard their health in enjoying these
films. We need to encourage the production of and to use films
of direct educational value.

Mr. H. Sharp, Indian commissioner for education, was good
to inform us that the initiative in this matter would rest with
the local governments to whose attention he brought a brief out-
line of our ccheme. Each local government should appoint a
cinematograph committee. The members of the committee should
consist of distinguished educationists, headmasters, parents and
social workers of the province. The work of the committee
would be twofold, negative and positive. The negative work will
consists of (a) examining all cinema films sent to be displayed in
the cinema theaters of the province; (b) choosing from all these
films those which, if they entertained, would give wholesome enter-
tainment, and if they instructed, would give useful instruction ;
(c) seek powers to limit the duration of cinema performances
for children. The positive work would consist of : (a) Arrang-
ing for cinema performances suitable for children; (b) keeping
a stock of approved films at headquarters so as to be able to
use them again and again where required ; (c) drawing up a list
of suitable films so that the cinematograph trade will know on
what lines to proceed with future productions.

Making Motion Pictures Pay the Expense of
Social Welfare Work

By Warren M. Covill

(Member Affiliated Committees for Better Films)

SOCIAL workers, let's be real daring! Let's go into business!
Let's finance our welfare work and abandon in part the old
heart-breaking plan of private solicitation ! Let's let all the
people help in paying for the needy! "Fine," you say, "but how
will you do it?" My solution is simple. Regular motion picture
entertainments daily, semi-weekly, or weekly, high grade, thor-
oughly entertaining and wholesome, with the understanding
spread broadcast through the town that all the profits will go for
some charity. How can that combination help interesting the
typical American? The returns from a bright first class enter-
tainment of selected pictures will bring enough to keep any ordi-
nary organization in funds. Think of the wealth of material, the
special benefits which can be held, the local talent which can be
drawn in, and then take off your coat and go to work.

Here is a church in the country town that wants funds for a
new Bible, pulpit furniture, new seats ; funds for a new roof,
fresh paint and an increase in the minister's pay, hymn books,
coal, or a Sunday school visitor. You know how hard the money
comes by social suppers, socials, contributions or house to house
begging. All the while the Sunday school room is idle during the
week, and the town hall is used so seldom that the air becomes
musty. All the while the townspeople are spending money for
some form of entertainment. There is no motion picture enter-
tainment in the town to draw together the people, even on Sat-
urday nights. Some of them drive fifteen miles in their autos to
find the pleasure they crave in the nearest large town. Why not
use regularly some hall which will accommodate the town people
and the farmers near by, and let them enjoy a thoroughly pleas-
ant evening while thev pay for the church upholstery and the
bell? -

Opposition Not Insurmountable

"But," some of you say, "the commercial exhibitors in our town
have captured the field!" I am not so sure of that. They may
have drawn part of the people, but there is room for one more,
especially if the show is as good and you let it be known that all
the profits are going into a town hospital, tuberculosis work or
for the Boy Scouts.

Let me tell you something! The Kips Bay Association on the
East Side of New York is partly financed by a motion picture
show. The Y. M. C. A. in Coatesville, Pa., is not complaining
about the income derived from their regular motion picture house.
Each summer at Mt. Tabor, N. J., Mrs. W. C. Cudlipp and her
playground committee have entertained a Methodist group and
raised sufficient funds for the maintenance of this playground of
the association. Don't you know that a large part of the ex-
penses of many of the city Y. M. C. A.s are met by the rental of
rooms and the service of meals like a wise and up-to-date board-
ing house keeper? If they can reduce the amount requested of
the public in this way, why can't you with motion pictures?

Then there are the people who have cooperated with the regu-
lar exhibitor, leaving him the field for most of the year for his
own profits. They have raised the money they need by special
benefits. The committee in Providence, R. I., showing pictures
regularly for young people on Saturday mornings in the Strand
Theater has helped the exhibitor draw crowds each week, but they
have an understanding that on the fifth week the money will come
to them. One benefit raised $1,800 for a Red Cross canteen.

Notable Example In New Haven

A church in Colorado raised more than enough to put a new
roof on its building by working out a plan with the nearby motion
picture exhibitor to increase his theater patronage. In New
Haven, Conn., the motion picture men agreed, during the war, to
contribute to the mayor funds which were made up of their net
profits from Sunday night performances. Mayor Fitzgerald an-
nounced recently that nearly $20,000 had been divided by him
among the Girls' Patriotic League, Red Cross Civilian Relief,
Babies' Welfare, Civic Federation and about fifteen other philan-
thropic war agencies. You see that money can be made even with
local benefit shows.

Please tell me why the Chautauqua, Redpath agents, concert
tours and lecture courses should come into town and organize
courses and programs and make money and then take that money
away from the town? It is perfectly plain that a committee of
the whole town could obtain a splendid and highly patronized en-
tertainment for the town's own benefit and keep the money in the
town for the public welfare.

REEL and SLIDE

15

Telling the Story of Oleomargarine With Pictures

Film Shows Buying Public All Details in Manufacture of Product at Armour Plant
Facts Blended With Human Interest to Make It Interesting to All Classes

By Robert Woods

(Advertising Manager, Armour & Co.)

DO you know what oleomargarine is? Are you aware that
it is made of wholesome fats and oils and pasteurized
milk and that it is manufactured under the most highly
sanitary conditions? No? Come along then to the mov-
ing picture theater and see the process of manufacture by Armour
and Company. It is a new million dollar factory that you are
going to see, that has a yearly capacity of 75,000,000 pounds of
oleomargarine. It's all there, in the film.

Perhaps you didn't know that on account of the shortage of
butter fats, oleomargarine was invented by a famous chemist in
a Paris laboratory during the siege of Paris during the Franco-
Prussian war fifty years ago. The world has been using this
butter alternative ever since, but during the last year or two its
popularity has increased at an astonishing rate among millions of
consumers, many of whom have used it for the first time. So the
film, one of the latest of the Armour industrial educational series
produced by the Rothacker Film Manufacturing Company, is par-
ticularly interesting.

Film Replete With Human Interest

There is a great deal of human interest in the film — charming
household scenes, dainty dining room, fond wife and husband and
pretty little daughter, who wants to know all about the package
her dad brought home. There's a glimpse of the imposing en-
trance of one of the Armour plants, a herd of the good-looking
spotted cows that furnish the milk which forms an important
part of the product and a great many animated scenes showing
various steps from the time the fats and pasteurized cream are
mixed, churned and crystallized until the product is wrapped in
cartons by attractive looking girls in white slip-ons and caps.

There is a fresh, wholesome atmosphere about the picture
that is enhanced by the explanatory notes which tell about the
fats and oils of the beef fat — the same kind of a fat that is on
your beefsteak — that is distinctly illuminating. You observe that
the factory — said to be the largest and finest in the world — is sun-
lighted and tile-lined. You note that churns — imported from Hol-
land— and utensils are sterilized after each manufacture and that
automatic devices eliminate the necessity of hands touching the
product. You are informed that the tanks are glass lined, which
permits perfect sterilization and absolute cleanliness. It is worthy
of note that Denmark and Holland, the most famous dairy coun-
tries in the world, use more oleomargarine per capita than the
people of any other nation.

Details Are Carefully Shown

The pictures show how the product is crystallized by con-
tact with iced water after churning. Then it is conveyed to the
tempering room where it remains until the flavor of the rich
milk permeates the entire product and then taken to workers
where excess moisture is removed and salt added before it is

formed into various shapes, enclosed in sanitary containers and
packed ready for delivery.

These educational films are being displayed in a number of
cities throughout the country, including Cleveland, O., where a
five weeks' exhibit, under the direction of the Cleveland Press,
has attracted a great deal of attention; Providence, R. I., Water-
bury, Conn., Springfield, Mass., Joliet, 111., Dubuque, Iowa, Mil-
waukee, Wis., Schenectady and Albany, N. Y., York, Pa., and
Houston, Texas.

The film is distributed by the Armour organization through
its 400 branch houses. It has been much in demand by domestic
science organizations, women's clubs and schools and colleges
where its educational value is appreciated.

U. S. to Use Films and Slides in New Campaign

The Department of Labor has launched a campaign for the
development of community spirit in which films and slides will
play a large part. Twelve cities have been selected in which to
start the work. School buildings will be utilized and it is hoped
that hundreds of persons will benefit.

The campaign was outlined by F. J. Kean, a representative
of the labor department, when he appeared recently before the
county school commissioners at Mobile, Ala., to obtain their con-
sent for the use of the school buildings in that territory. The
board readily gave him the permission he sought.

"I have appeared before yora to ask for the use of two or
three, or as many as may be necessary, of the school buildings
for constructional work," said Mr. Kean. "The houses will be
used for community singing, lectures, educational films and put-
ting on such programs as will educate and bring the people to-
gether. They shall be forums where men and women come in
contact with each other and debate upon the questions of the
hour, and where public men will come and discuss the problems
of the day. It is the intention of the department to bring lec-
turers to the city later.

"Of course, the men in the employ of the government will
not remain here indefinitely. They will get the work organized,
and it is the plan of the government to so develop it that it shall
remain as an incentive to spur the citizens to greater efforts to
upbuild community life."

Film Is Feature of New York Aeronautical Show

"The Yanks Are Coming," produced by the Universal in-
dustrial department some time ago, was shown at the Aero-
nautical Show in Madison Square Garden, New York, two weeks
beginning Saturday, March 1. The film, which shows the making
of an aeroplane into a wonderful instrument of warfare, from
the time the spruce is cut in the great forests of the Pacific
Coast to the time the finished plane is assembled and put into
service, was scheduled to be shown at the Broadway Theater,
New York, several months ago, but its presentation was stopped
by order of George Creel, at that time chairman of the Com-
mittee on Public Information, because it was feared the film
divulged some war secrets. w

Scene from Armour film illustrating manufacture of
oleomargarine.

Launch Fight on Misleading "Ads"

At the request of the Motion Picture Co-operative Associa-
tion of Los Angeles, the National Board of Review has decided
to begin a campaign against misleading advertising on the part
of theaters.

The board will make an especial effort to have producers de-
sign their advertising matter so as to make it plain whether the
film being advertised is suitable for adults and children both, or
for adults only.

Decision of the board to take action along this line will be
hailed with satisfaction in educational circles, for many educators
do not confine their attention to films in their field, and are con-
stantly striving for cleaner conditions in public exhibition.

Council of Jewish Women Sees "End of Road"

"The End of the Road," a motion picture drama, was shown
at a recent meeting of the Council of Jewish Women of the
Greater Pittsburgh section. The picture was presented under
the auspices of the women's division of the social hygiene sec-
tion, Council of National Defense.

16

REEL and SLIDE

1 Ad Slides — Good and Bad \

A Department of Criticism, Edited for j
Reel and Slide Magazine by Jonas Howard

!StHllil[lllllll[llli!|[llll!!llll]|l[lil|];illlllli[lllllllllli!llllllll!llin

IN preparing copy for ad slides, too little thought is given
as to the conditions under which the slides are shown.
Slides are scarcely more than "hints" — there isn't time nor
space to tell a story or describe at length the merits of a
shoe or farm tractor. As a matter of fact, slides are a pub-
licity medium and should be considered as such. And in writing
copy for slides, this should be kept in mind.

A slide containing only wording is a bulletin ; a picture added
and it becomes an advertisement in the common conception of
that term. It dif-
fers from an an-
nouncement in a
newspaper or mag-
azine in that it is
held before the
eyes of the reader
for a limited and
brief period of
time. In the news-
paper the same
announcement is
visible at the op-
tion of the reader.
It is important
that trade marks
and names be

prominently displayed in slide announcements or that pictures
associated with the commodity being exploited be given ample
space. To go beyond the slogan and trade mark, with the addi-
tion of the local dealer's name, is overshooting the mark.

We have in mind a slide made for the Emerson Shoe people
by Excelsior of New York. This slide is reproduced herewith.
Slogan, trade name and trade mark are here blended ideally.
The effectiveness of this layout cannot be questioned. Perhaps
the border might have been dropped to add further to the simple
effectiveness of the whole.

As a "bulletin," the slide stands pre-eminent. In election
returns on open air screens it has proved its value in cases
where great masses of people are to be informed quickly. In
most cases where slides are used to bulletin news, they are
written in with a typewriter or with a pen and ink. When it is
possible to take time in the work, very effective results are possible.

The Riley Optical Instrument Company, one of the- oldest
slide houses in New York, has recently produced some bulletin
slides which are both unique and effective. One of them is re-
produced herewith. The chief virtue of this arrangement lies in
its readability. The lettering is well done. These slides were
made in quantity for the client and have been used widely be-
fore special audiences. ^

Speaking of bulletin slides, the Radio Mat Slide Company
of New York furnishes a set of special slide materials with which
the user may quickly typewrite his flashes on a specially pre-
pared film which is mounted on the glass and used immediately.
Theaters, formerly the chief users of this system of bulletin
slides, have given way to industrial concerns and educational
institutions, we are informed by the Radio Company. When a
slide is wanted in a hurry the Radio System certainlv fills the
bill.

The introduction of a half dozen automatic stereopticons has
opened a wider field for the user of slides for publicity purposes.
One maker of a machine lists the following places where, and
ways in which, his machine is being used to display slides :

Conventions
Congresses
Expositions
State fairs
Publicity campaigns
Sales rooms

Reception rooms

Show windows

Lobbies

Banks

Halls

Booths

The automatic stereopticon undoubtedly has widened the
field of usefulness for the lantern slide. It will run on of its
own accord, without attention, displaying slide after slide with
only slight cost to the advertiser, since the machine usually holds
from 50 to 100 slides shown in rotation. The cost of installa-
tion, divided among a score of advertisers, cuts the cost per ad-
vertiser down to a minimum.

Actual tests have proved the feasibility of selling merchan-
dise by this method in certain lines. Providing the projection
is good — that is, good illumination — the automate stereopticon
has attention getting qualities which are hard to beat. Its chief
value lies in portability and therefore the possibility of placing
the stereopticons where the greatest number of possible buyers
will be reached. For instance, a Chicago modiste has an auto-
matic stereopticon at work in her rest room where visitors can sit
and watch the newest style creations. These are all shown by
means of hand colored slides made for the purpose and carrying
her own imprint. This woman is contemplating the installation
of additional machines in the big hotels where out of town
patronage might be secured.

* * *

This department has received the following letter ;

IIOOO

Jersey Cows

Have Completed Yearly Tests

WITH

Average Production of
7876 lbs of MILK
422 lbs of FAT

536^FAT(HIDH^EDtu)

news paper or

periodical advertising, the slide is not backed up by the "good
will" or prestige of a publication. And yet, despite this handi-
cap, the slide has been known to pull direct returns when hitched
up with an intelligent local dealer co-operation.

Dear Sir: — The
firm I represent has
included lantern
slides in its adver-
tising appropriation
for nine years. Ev-
ery year it has in-
creased its use of
slides. Therefore,
it cannot be de-
nied that we place
some value on the
screen. But we

have never re-
garded the slide as
a direct seller of
goods. Rather do
we consider it a
good trade mark
exploiter. It should
be considered that
and nothing else.

B. J. Carlson,
Louisville, Ky.

There is much
truth in this. As
balanced against

New Tractor Film Campaign Covers Country

One of the most interesting film campaigns now under way
is that of the Advance Rumley Threshing Machine Company of
LaPorte, Ind., which is showing throughout the country a very
interesting two-reel picture of its Oil Pull tractor, entitled "Into
Service." When a manufacturer has a product, the functions of
which will bear out whatever claims are made for it in a na-
tional advertising campaign, and that product can withstand the
effect of a rigid demonstration, a better means of exploitation than
the motion picture does not exist.

In the quiet confines of the motion picture theater, the pro-
duct is "put through its paces." The intent interest and attention
of every individual in the room is riveted upon the patch of
screen, upon which is a reproduction of a large field, with the
tractor in the foreground, its every action apparent to every per-
son in the room. The Oil Pull tractors which "posed" for "Into
Service," which was made for the Advance Rumely Company by
the Universal industrial department, presents to every person
who witnesses the film actual performances. Long, straight, deep
furrows are plowed in a virgin field; the machine puffs and pants
under the power furnished so that its every operation is visible.

Advance Rumely dealers are given every opportunity to co-
operate in the showing of this film throughout the country. Of
course, an interesting story is built about the tractor, so that the
public will not have foisted upon it something that it cares
nothing about.

Shows Slides of Tractors in Talk to Engineers

C. H. Simpson, of the Hippodrome Motor Company, delivered
an illustrated lecture on "Types of Tractors — Their Use by Con-
tractors and Engineers," to the Engineering Association of Nash-
ville, Tenn., at a recent meeting.

Lantern slides were used by Councilman Charles H. Stroup
of Johnstown, Pa., in explaining city projects to a class in the
University Night Course at the Franklin Street Methodist Epis-
copal Church in that city.

The Y. M. C. A. of Decatur, 111., has purchased a projection
machine and will show educational films every Friday night.

REEL and SLIDE

17

Educators Urged to Supervise Their Motion Pictures

Step Declared Necessary if Visual Instruction Is to Become More General
Methods for Nation-Wide Organization and Plan for Financing Outlined

By Albert C. Derr, D. D., Ph. D.

(Moving picture supervisor at Camp Dodge. From an address
before the Superintendents' Club at Des Moines)

IT has been a privilege and a pleasure to have gathered some
first hand information during a wide and varied experience
with moving pictures covering a period of about twenty-five
years. I purchased the fourth machine Edison had for sale
in 1893. Not much of a machine and not much picture, com-
pared with what we have today. I have followed down the line
of development, using pictures in the class room, the ministry,
the lecture bureau and in Chautauqua work. For the last twelve
years I have given considerable attention to test lessons in the
classroom. These have been with the kindergarten, primary, va-
rious grades, high school, college and medical schools.

The use of moving pictures in the classroom has really be-
come somewhat of a hobby with me, for I have been spending
several years working on a curriculum for the classroom, ranging
from the kindergarten to the post-graduate course, including the
medical school. When I speak of moving pictures for the class-
room I am not bringing to your attention the entertainment side.
That will always take care of itself. I am thinking of the peda-
gogical side and the use in the classroom as a means to accom-
plish the greatest amount of good and the lowest expenditure
of dollars and cents to the school board.

The objection has frequently been raised that it is too ex-
pensive. The films have cost more than they should. They have
been produced entirely by the theatrical producers, who .thought
there was a wide field for the educational films. They thought
that was as great a money maker as in the theatrical field, where
they were making the big spectacular pictures. However, they
charged too much for their films, and the schools did not accept
their endeavors.

About six months ago I was doing a little maneuvering to
find out how much of this available material could be gathered
for use in this curriculum for school work. I found there were
between four and five million feet of film available. All this ma-
terial is not entirely satisfactory, as it is not entirely in harmony
with the teachers' method of teaching, but a number have been
made which are quite satisfactory and which bring out many
good educational points. Many of these are helpful and available.
It is necessary that an advance step be taken to get something
which is fully satisfactory for the classroom.

Let me tell you of a brief illustration given in the classroom.
The subject was geography — Japan — the industry, rice culture.
When I assigned that to the class, I asked them the day before
the showing to get all the information possible regarding rice,
such as where first discovered, how found, all about culture,
gathering, hulling and distributing.

When the picture was being shown I gave a talk explaining
it in detail from the teachers' standpoint. While I was giving
the picture I could see the children's eyes brighten up. Here they
were actually seeing what they had been reading about. In other
words, it was bringing the abstract into concrete form.

Let me say here that motion pictures are made to be shown
at the rate of sixteen pictures per second. Below ten you do not
get a moving picture. A thousand-foot reel should take twenty
minutes to run, but theaters often rush them through in ten or
fifteen minutes. For an educational picture I always run from
twenty-five to thirty minutes for a whole reel.

Films Big Aid to Memory

The next day after viewing the picture I told the class I
wanted them to write a letter to some friend, but before it was
sent the teacher was to look over the letter. -This letter would
bring out the natural impulse of the child. The teacher saw just
what needed correction or encouraging. Another lesson was on
Yellowstone National Park.

Nine months after these two lessons were given I came back
again and I asked for the same classes and the same teachers.
Let me here state that I had two paralleled, classes. One was
given the privilege of seeing the picture, one was not. The one
which had not seen the pictures had the most extended descrip-
tion. When I asked each class questions I found that those who
had seen the pictures remembered 90 per cent, while those who
had not seen the pictures remembered 10 per cent. Another test :
those seeing pictures without previous preparation remembered
only 40 per cent, showing that this preparation develops thought,
concentration and power of observation.

Seven years ago I began writing a letter to each state uni-
versity and many of the colleges. Six years ago I followed with
another letter. Five years ago I followed with another letter with
the object in view of a co-operative movement by which educa-
tional pictures would be produced by educators.

It is this same message that I wish to bring to you today and
hope something may result from this meeting which will start a
nucleus for putting the matter in a concrete form which will soon
become a national movement.

My plan is this. The teacher knows best what is needed for
proper instruction in the classroom. The idea is, then, to have
the educational pictures produced by educators. Let each state
university or state educational institution purchase (if they do
not already own) a moving picture camera. Let one or two of
the professors become thoroughly familiar with the use of the
moving "picture camera and the necessary lighting system.

Whenever any special experimental work or lessons or stu-
dent activities are given, the camera man is on the ground
equipped and ready to take the picture. He and the accompany-
ing teacher or teachers know just what should be taken for prac-
tical instruction. In this way the various universities having dif-
ferent lines of studies can contribute their respective parts. Thus
the entire number of universities would or could produce all the
necessary pictures to complete the required curriculums.

It would be rather expensive for each institution to have its
own developing plant. For this reason a centralized head should
be established, which would have the entire oversight of all the
work being done by the various universities. It should have its
developing plant and training school for camera men. All nega-
tives would then be sent to this plant to be developed and such
positive printed as necessary. This would furnish sufficient work
to employ capable and skilled men and furnish sufficient work to
justify the expense of such men.

This central headquarters could then become the clearing
house and jobbing concern to furnish the material for such places
in each state, which should be made the distributing point for the
state, which should preferably be placed at one or more of the
state institutions. This would reduce the overhead and bring to
a minimum the exchange expense. If the work became too heavy
for one distributing plant as many as necessary could be estab-
lished.

Methods for Financing Work

There are several ways in which the financing of the central
head could be done. One would be to make a co-operative move-
ment with some incorporated company which has had wide ex-
perience in the educational and religious moving picture work.
The developing by this company could be" done at a trifle above
actual cost on the furnished negative and finished positive copies.
The negative would remain with the company, which could pay
the institution where the negative was taken a small royalty on
all copies made for rent or for sale, which would approximately
pay for the raw stock and overhead expense on negative and
camera work.

The state institution or distributing point could distribute to
all educational institutions within the state either at the cost of
transportation, or the transportation and a very nominal rental
fee could be charged to cover the cost of purchasing the film
library and upkeep. This would bring the cost very much below
prevailing rental prices today. The incorporated company should
then have the privilege of renting the subjects to the Y. M. C. A.,
churches, woman's clubs, etc., in order to give it a reasonable
profit to justify its investment.

Another plan of financing would be for the various state
institutions to contribute toward the installing equipment and pay
the salaries and overhead expense of the men in charge of this
department. These men would have an opportunity to study each
institution and find which are best prepared to make special lines
of subjects necessary to complete a perfect curriculum.

Judging from the new federal movements either of the above
methods would be preferable to having the development start
from the Department of Education at Washington, as it would
put the actual practical work in the hands of practical teachers
who are now engaged in teaching. The work should be done in
co-operation with a committee from the N. E. A. and also each
state teachers' organization. This would prevent it from starting
in a stereotyped form, which would not be practical or become
practical for years to come. The above methods could be put

18

REEL and SLIDE

into operation at an actual cost of less than 25 cents per reel per
day of actual use.

The speaker in attending teachers' conventions, giving ad-
dresses and conducting questions and answers, and visiting school
boards, during the last seven years of which he has been in charge
of an educational and religious film exchange, has found many
school boards indicate their willingness, if a reasonably suitable
curriculum could be installed, to make appropriations to pur-
chase suitable classroom machines and even pay the prevailing
exchange rental prices, even considering this a saving from the
dollar and cent standpoint on present methods of teaching.

It may be interesting to know that the objection to inflam-
mable film for the classroom is and has been carefully con-
sidered. There are today machines which even with inflammable
film can be run with safety, but the state and national commit-
tees of Parent-Teacher and Congress of Mothers' Associations
and Woman's Clubs have been backing a bill in Congress, which
evidently would have been passed had it not been for the emer-
gency considerations of the war, to require all pictures to be pro-
duced for educational and theater work to be printed on non-in-
flammable stock from the time of the passage of the bill.

This is entirely feasible and practicable under peace condi-
tions. France has had non-inflammable film in school, church and
theater for the past fifteen years. Returning to peace conditions
the proper chemicals can be secured to make entirely satisfactory
non-inflammable stock. The speaker has at present a non-inflam-
mable film which was made in France fifteen years ago and is
today as satisfactory and clear as any of the present day in-
flammable films.

Baltimore Y. W. G. A. Produces Picture for
$35,000 Campaign

AMOTION picture, 1,000 feet in length, has been produced
. for the Central Branch, Y. W. C. A., of Baltimore, Md.,
for use in the drive for $35,000, which began on Febru-
ary 1 in that city. The film was given its first run on
the night of January 27. It was produced by the Lewy Studios
of Baltimore. The scenario was written and the production di-
rected by Harry Lewey and J. Aler Barry. The name of the
picture is, "The Heart, of the Blue Triangle."

A "story" has been selected to make the film effective for
the purpose in hand.. The film shows how a young girl, Mary
Govey, has tired of the farm and finds her way to Baltimore.
She has been lured by the bright lights of the city.

Mary Govey becomes bewildered while crossing one of the
busy streets with its heavy traffic, and is trapped in the path of
an automobile, when the strong arm of Jim Carter, a soldier,
rescues her and he escorts her through to safety.

Jim takes her to the Y. W. C. A., where she is made to feel
at home. As time passes, many interesting scenes follow, show-
ing Mary in the cooking, dressmaking, nursing/ gym, and swim-
ming classes. She must learn everything, for she is now engaged
to Jim. Then comes the day Jim shows Mary the new home he
has bought her, and with arms clasped around his neck, the
scene fades out on a happy pair.

The film is regarded as an effective piece of propaganda,
designed to help in the local campaign for the Y. W. C. A. and
to enable that organization in continuing its good work.

Movies to Provide Targets for Marksmen

A new use for motion pictures is to provide a target for
marksmen, with a pictured bird instead of a live one; or, for that
matter, with big game moving in a jungle, and an aeroplane in
the sky. The device, which seems to offer plenty of opportunity
for innocently thrilling experiences, is said already to be in prepa-
ration to supplant the older type of shooting gallery at outdoor
summer resorts, and the present interest in gunnery seems likely
to carry it all over the country. — Christian Science Monitor.

Says Movies Will Stop Migration From Farms

"I have searched vainly for years for something that would
stay farm migration, but only today in the Mingo Centralized
School did I find what I sought. It is the motion picture program
as used here." So spoke President Beggs of the Ohio State
Association of Farmers' Institute Speakers last month in ad-
dressing an audience at Mingo, Ohio.

Methodist Church to Use Motion Pictures
in $120,000,000 Campaign

A STRONG indorsement has been given to motion picture
propaganda by the Methodist Episcopal Church in the an-
nouncement that films will play a large part in its mission-
ary centenary movement for the raising of $120,000,000 for world
reconstruction through home and foreign missions.

The church is planning to establish hundreds of rural com-
munity centers throughout the country as a medium for the cam-
paign and it is said that motion pictures will constitute the. prin-
cipal attraction in the majority of these places.

Rev. J. A. Langdale, pastor of the New York Avenue Metho-
dist Episcopal Church of Brooklyn, one of the leaders in the cen-
tenary movement, declares the motion picture is daily getting a
stronger hold upon the public and is one of the logical successors
of the saloon.

"Twenty per cent of the saloons of the United States have
already been put out of business by the movies," he told his col-
leagues of the Atlantic Group Methodist Ministers' Association at
a conference in Sayville, L. I.

"The substitute for the present-day saloon," Mr. Langdale
continued, "must be equally attractive, if not quite so gilded.
Money will be needed. Men are going to miss these warm and
well-lighted saloons, open all the time, while most of the churches
are closed six days in the week, and they will be looking for com-
panionship and good cheer,

"In my opinion the greatest foe to the saloon is the motion
picture. Men who formerly drank and spent their idle hours in
the barroom are today regular patrons of the picture show. They
wanted life action more than they wanted drink.

"Recreation rooms and tea rooms have been mentioned as
other possible substitutes. In many places they will be provided.
It is an illuminating fact that the manufacturers of soda foun-
tains and machinery for manufacturing soft drinks have more or-
ders on hand at this moment than they have had at any previous
time in ten years. In the beginning, then, the motion picture, the
tea room and the soda counter will help take the place of the bar-
room.

"The motion picture industry will not only benefit from pro-
hibition through increased attendance at theaters, but from the
community centers being established by the churches. Many
Methodist Episcopal and other churches already make use of the
movies' at social events and young people's gatherings as well as
at the community centers."

Review Board to Aid Social Service Work

Due to the fact that many social agencies engaged in war
work have now turned their attention to peace-time problems and
desire to use motion pictures, the National Board of Review has
created a social service department which will supply information
regarding current offerings of a character most appropriate to the
different needs.

Special lists of films are being prepared on a wide variety of
themes. Plans of co-operation with the producing and distribut-
ing concerns have been worked out. When the department is in
full operation it will be an easy matter for a social agency giv-
ing motion picture exhibitions to obtain films direct from the near-
est exchanges, being assured of the co-operation of the exchange
managers in arranging their programs.

Connecticut Board of Education Releases

For two weeks, afternoon and evening, recently, there were
shown at several theaters in Bridgeport, Conn., a unique and in-
structive moving picture entitled, "Opportunity, a Story for Your
Boy."

The picture consists of one reel and is shown under the
auspices of the State Board of Education. Moving pictures were
taken at the various trade schools in the state, and show pupils
at work in the different trades taught. The picture is the first
of its kind ever shown in the state and indicates the actual meth-
ods used in instructing the boys and girls of Connecticut to be-
come proficient in the trades they have undertaken to learn.

Students at the school of journalism of the University of
Illinois were shown the motion picture produced by the St.
Louis Post Dispatch in February. The film illustrates the mak-
ing of a daily newspaper.

Theaters to Show Approved Films on Sunday

Pending a decision by the Legislature on Sunday shows,
Mayor Jewett of Indianapolis solved the local problem by permit-
ting the theaters to remain open on Sunday if they show pictures
approved by the Indiana Board of Endorsers of Photoplays. The
board of endorsers will be guided largely by the National Board
of Review.

REEL and SLIDE

19

Film Selection Standards for Teachers and Clergymen

What Board of Review Has Learned in a Decade of Practical Censorship
Moral Uplift True Mission of Cinema and Should Be Guide in Exhibition

(Copyright)
PART IV

A PICTURE need not be passed because it reveals the truth
about some phase of life. Some incidents of life and
some methods of living would be entirely misunderstood
by American audiences. Complete knowledge probably
would hurt no one, but the difficulty lies in this, that complete
truth or knowledge cannot be given in a picture. We get only a
partial vision of truth. It is a fallacy to assume that certain
abnormal characters or horrifying situations should be shown
simply because they are a part of life. The ramifications of evil
are limitless and it is impossible to define their influences and
effects upon any one life or upon society. Consequently it is
impracticable to accept in film criticism the statement that if a
picture be a true representation of life it is harmless and should
be passed. Thought should be given by every member of the
review committees to the problems presented in each individual
film of this character.

The national board retains the right to condemn the ex-
ploitation of unworthy reputations. This applies to the morbid
representation of persons who may have been associated with
famous criminal cases. Such pictures will often cast a glamour
around the person or persons involved. Thereby they become
objectionable. In no case would the national board pass a pic-
ture which glorified or excused the evil doer or affected public
opinion on a case before the courts. Likewise fake news or
dramatic pictures dealing with such characters would be ques-
tioned, sometimes having undue influence if the character is be-
fore the public. A bona fide news picture without dramatic plot, ,
however, should be passed even though the person exploited has
gained an evil reputation. From experience the national board
insists that it must take into' consideration the methods used in
advertising and exploiting the characters of this type of photoplay.

Danger of Type Portrayal

The danger in a production introducing an insane character
is that the portrayal will be unduly shocking, morbid or grue-
some. Such presentations

unduly harass the emotions __

of the normal person and
seldom serve a real dra-
matic purpose. The na-
tional board, . therefore, dis-
tinguishes clearly between
dramatic purpose and the
morbid, harrowing or grue-
some. The insane per-
son who is not violent and
irrational is less liable to
be eliminated from the pic-
ture. If, however, such a
character be unduly un-
wholesome or unpleasant
the film is challenged. The
tendency is distinctly against
this type of picture unless
some adequate serious pur-
pose is served and the ob-
jectionable elements are re-
duced to a minimum. Clas-
sic themes or those which
arouse sympathy or pity
should be judged indi-
vidually.

The national board recog-
nizes the need of popular
education as to the extent
and dangerous effects of
habit-forming drugs. It
holds the motion picture
may be a medium for this
purpose. It is opposed in
the presentation of this sub:
ject to the portraval of the
alluring, the gruesome and
the suggestive. Those

scenes are allowed of the
origin, progress and accom-

Launching the concrete ship "Faith." From literature issued by

National Committee of Patriotic Societies and

reproduced with permission

paniments of the use of drugs which are dramatically necessary
to point the moral. Scenes should be suggested rather than pre-
sented in detail. The national board opposes such depicting of the
use of drugs as would stimulate curiosity and experimentation. It
will critically scan any suggestions of easy methods of obtaining
such drugs. It will support those subjects presented in a dignified,
sincere and dramatic way which will enlighten and arouse the pub-
lic to the enactment and enforcement of laws tending to the re-
pression or prevention of illegal or immoral use or sale.

Custom Always Big Factor

Many deeds depicted in motion pictures are sometimes a
matter of custom, sometimes of taste and sometimes of morals.
It depends upon the social attitude toward the deed in the par-
ticular country or environment in which it is supposed to occur.
Matters of custom or taste divorced from morals are, of course,
passed by the national board. Each question of custom or taste
must be considered on the basis of morals. Skilled judgment
must be used, therefore, on each picture containing this problem.
In one film a given deed may be moral, in another the same act
may be immoral. The moral light in which such a deed is held
by the consensus of opinion of the community or nationality
where the deed takes place must determine the action of the na-
tional board. The constant effort is towards consistency on this
basis of determination, even though the action taken seems in-
consistent from a categorical point of view. It must be emphasized
that the field of operation is one of morals and not of custom or
taste.

All persons agree that sacrilege should be repressed. It may
be bad taste, but it is also bad morals. Deep-seated in all men is
the feeling of reverence for certain things or forces accounted
sacred by them. These, therefore, require unusually careful treat-
ment in motion pictures. The national board consistently dis-
courages pictures dealing with these subjects which are actuated
by levity or any other than a serious purpose. This applies equally
to comedy, farce and burlesque as well as to melodrama. It is
sometimes a difficult thing to determine just what is sacrilege.
The general principle followed by the national board is that those

things which shock the re-
ligious sensibilities of large
and representative portions
of the population should be
forbidden, especially if the
presentation be intentional.
This does not mean the
elimination of all the minor
things which run counter to
the religious prejudices of a
portion of the people. It
applies to those things
which actually tend to
weaken the religious spirit,
to profane sacred things, or
bring them into contempt
or disrepute. If it is recog-
nized that it will have an
injurious effect upon the
audience such a thing is
condemned. Great care
should be used by producers
to see that the best moral
and professional standards
should not be infringed.
This applies, for example,
to such persons as priests,
ministers, nuns, sisters, etc.
It applies equally to sacred
books, the altar, places ot
worship and religious cere-
monies.

These have a legitimate
place in the motion picture
drama. The objection lies
in the proportion thev bear
to other scenes. While the
national board cannot speak
dogmatically upon this sub-
iect, it uses its influence by
helpful suggestions given to

20

REEL and SLIDE

producers in a co-operative spirit. The public has expressed its
distaste for the undue and unnecessary amount of drinking shown
in motion pictures. Influence is constantly brought to bear upon
producers of pictures to reduce the amount of unnecessary drink-
ing incidents. Scenes of this type are therefore discouraged by the
national board and when the necessity arises are removed. The
national board will condemn drunkenness as a sustained theme of
amusement in comedy, farce or burlesque. If, however, the fun
and ridiculousness of the situation so far outshadow the intoxica-
tion that the latter is overlooked, pictures are sometimes passed.
The tendency of the board is more and more to eliminate such
offensive scenes, going so far as to condemn entire pictures of this
type.

This needs definition. Those pictures are defined as vulgar
which contain a double meaning, offend against the sense of
morality, decency and propriety, arouse in the onlooker unclean,
suggestive or unsavory thoughts, portray indecent behavior, vio-
late the ethical sense of society, deride virtue, or break down
the moral safeguards of society. The national board is concerned
only with such forms of vulgarity as are essentially immoral.
Vulgarity divorced from immorality is not a legitimate subject
for regulation in motion pictures. Films which offend against
taste are not subjects for eliminations. This applies as well to
films which are inane and broad, but which are not essentially
immoral. The attention of producers is called from time to time
to those films which are judged to be on the border line.

Prolonged Love Scenes Under Ban

Those scenes which are ardent beyond the strict requirements
of the dramatic situation have been curtailed by the national board.
It recognizes the difference between expressions of affection and
those of sensuality and seriously discusses the motives for the
introduction of scenes of this latter type. Those experiences
which are wholesome, truthful and artistic are approved. One of
the purposes of motion picture regulation is to keep out of the
mire the great experiences of humanity. A distinct ethical loss
occurs when they are cheapened to the extent of losing their sig-
nificance. The national board holds consistently that the betrayal
of innocence with its social consequences and its harvest of
illegitimate children is in itself tragic. Themes of this sort must
be handled in motion pictures with due seriousness and sympathy.

The effects of clothes are well recognized by all intelligent
people. Questions of immorality or indecency arise because of
accompanying action together with the associated ideas aroused
in the minds of the spectators. Savages unclothed or in their
native dress are suggestive to nobody. The harmful effects
occur when the ethical sense of the spectator is startled. Pictures
of women almost wholly dressed, but displaying a lavish amount,
of lingerie, are startling. The same is true of excessively low-cut
gowns. Convention is disregarded and the suggestion follows
of indecency or immorality. It is impossible to enumerate all
instances where such shocks to the moral sense are evident. Those
reviewing pictures know when they are suggestive or harmless.
It is necessary, therefore, to use judgment on individual pictures.
The national board recognizes the influence of the display of
undergarments and the partial display of the person and judges
critically all such incidents. The producers sometimes assume
that true art calls for the particular costume chosen, but if the
national board thinks that the art is put in to carry the immorality
over, or that the immorality is more effective than the art, it con-
siders that it is its duty to condemn the picture.

Tells Brotherhood Churches Must Use Films

"When we make the church as interesting and vital as the
things outside the church we will get the people inside the church.
As long as we allow things not inherently wrong to belong to
the devil they will be more attractive than the church."

This was the theme of an address made by E. L. Craig, one
of the speakers at the first annual banquet of the Trinity M. E.
Brotherhood, Evansville, Ind., recently. The speeches were ar-
ranged in a sequence, intended to show logically the social service
possibilities of the church. Mr. Craig was the first speaker, his
talk being entitled "The Door."

He said he remembered when the devil walked into church
with every violin taken into the sacred portals. The violin now
enters without his satanic majesty and is an instrument of worship.
Mr. Craig believes the moving picture can be made such an in-
strument and the use of the pictures in the church at night would
fill auditoriums now partly filled.

Bay State Milling Company Shows Industrial

"Earth's Greatest Gift, Wheat Production and Flour Milling,
Ancient and Modern," a two-reel motion picture, showing the his-
tory of the wheat kernel from its planting to its trip through the
plant of the Bay State Milling Company was shown at the Wi-
nona, Minn., Opera House recently. It was the first public exhi-
bition of the film, which is unusually entertaining and instructive.
Admission was free.

Progressive scenes are shown comparing ancient methods
with modern in plowing, harrowing, planting, harvesting and
threshing wheat, as well as grinding into flour. The primitive
methods which have continued for centuries in Egypt are shown
in contrast to the modern method of growing wheat and manu-
facturing flour in our country. It is interesting to compare the
Egyptian method of preparing the ground for the wheat seed
by plowing with a pointed stick drawn by water buffaloes on a
small field with the modern method of plowing by tractors on
big Northwestern farms.

Following the planting and harvesting of the wheat are milling
scenes filmed at the local plant of the Bay State, showing grad-
ing of wheat by state inspector, thorough washing and scouring
of the grain to remove all particles of dirt, and the various mill-
ing processes from , grinding wheat to sacking and shipping
"Wingold" flour for domestic use.

The showing at the opera house was public and every one was
invited to attend to the capacity of the theater. The film was
also shown at the Lyric Theater for the benefit of West End
residents, as well as at the Grand Theater for the East End.

Show Films to Help Pay Off Church Debt

The introduction of moving picture shows is to be made at
the Immanuel M. E. Church, Highlands, 111., where regular weekly
exhibitions will be held. The purpose is twofold, being that of
affording wholesome amusement for the community and also to
pay off the church debt.

The pictures are the production of the Paramount-Artcraft
Company, and include such well-known stars as Mary Pickford,
Fatty Arbuckle, Jack Pickford, Marguerite Clark, George M.
Cohan and others. The shows are to be open to the public as
well as to the members of the congregation. The showings will
be held Wednesday evenings. Besides the regular films of stage
stars, others of an educational nature will be projected.

School Uses Five Reels of Film at One Show

The Studebaker School in South Bend, Ind., is showing
motion pictures regularly. Recently five reels were shown at
one performance. The pictures included "The Needs of Com-
merce," which shows the manufacture of paper money; "Scenes
in Zulu and Moro Land;" "The Ebbing Tide," a short drama;
"The Missing Clew," a short drama, and "An Artist's Dream," a
comedy.

Pastor Speaks on Film After AudienceJSees It

"A Place in the Sun," a two-reel film featuring Mary Mc-
Alister, the child actress, was presented at the Memorial Con-
gregational Church of Worcester, Mass., recently. Rev. Ed-
ward Eels afterward spoke on the picture. A film entitled "The
Mission of Childhood" was presented the following Sunday
night.

Fashion Film Is Given Week's Run at Theater

"That Well Dressed Look," the first of four fashion reels
made by the Universal industrial department for the Wooltex
Studios, Cleveland, Ohio, was shown at the Broadway Theater,
New York, the week of March 3. This release shows the evolu-
tion of the latest styles of wearing apparel from sketches by
Hy Mayer.

Gives Illustrated Lecture to College Faculty

"Mentality Tests in Relation to Promotion" was the subject
of an illustrated lecture by Prof. David S. Hill of the Depart-
ment of Education to members of the faculty of the College of
Engineering, University of Illinois, in February. "

I)r. William R. Brooks, of the Paris Academy of Science,
gave an illustrated lecture on "The Wonders of the Sun and
Moon" at the Presbyterian Church of Oneida, N. Y., in Feb-
ruary.

The Y. M. C. A. of Augusta, Ga., recently presented a free
stereopticon lecture on "Our Bovs in France," to which all of
the boys of the city were especially invited. Secretary Probyn
gave the lecture.

REEL and SLIDE

21

Color Problem of Film Production Reduced
to an Exact Science

By Cecil B. DeMille

(Director General, Famous Players-Lasky Corporation)

FEW persons interested in motion pictures realize the impor-
tance of light and color in the production of films and the
difficulties that had to be overcome before anything ap
proaching present-day screen effects could be obtained.

Today the problem has been reduced to an exact science. We
have worked out a definite color code. Light blue, for example,
is used to indicate either night or extreme cold, and the deeper
shades of red are employed for the tinting of fire scenes and in
certain productions to heighten a sensational climax. The red
tones, somehow, prepare one for dark deeds and violence.

Yellow and rose tints are naturally warm, cheery and soft
in their effect. We naturally think of a woman who is especially
white skinned as being cold and austere. In recognition of this
fact, players are very careful in making up. Women who play
roles which are intended to be repulsive or which are not ex-
pected to gain the sympathy of the audience are careful to employ
as much white in their makeup as possible.

On the other hand, a girl who is playing a sympathetic and
charming part avoids this chalky whiteness and will use a soft,
yellowish tint. Place two women made up in this contrasting
fashion beside each other on the screen, and the darker of the
two will be attractive, while, the dead-white of the other, with
its suggestion of austerity, will make her, to a certain degree,
repellent. Motion picture directors have learned by experience to
use these details of makeup for the purpose of preparing the
mind of the audience for action to come.

Lights Bring Out Defects

If you are ever obsessed with a desire to learn every de-
fect in the complexion of any person, entice your victim into the
glare of the Cooper-Hewitt and Klieg lights used in the studio.
Such lights are also used by the Coney Island photographer who
makes your picture for 25 cents. These lights are most search-
ing in their intensity and bring out the slightest imperfection in
the skin. This is due, I presume, to the fact that the light is so
extremely intense that the redder shades are almost totally ab-
sent and the blues predominate.

It is a considerable shock to any one who is a stranger in
the studio to find his tan shoes suddenly turn an olive green as
he steps into the rays of one of these lights, while almost every
article of his apparel undergoes some sort of color metamor-
phosis. The skin itself ranges in color from purple to a sickish
blue. Imagine, then, the frightful effect which would be obtained
on the screen if the actors did not wear make-up when they
faced the combined espionage system of the studio lights and the
camera. Of course, the photograph which is flashed upon the
screen in the motion picture is necessarily developed without any
retouching whatsoever, and it is easy to understand the impor-
tance of make-up.

Yellow has proved to be the solution of the motion picture
producers' many difficulties in photography. This same color
proved a stumbling block in the early and experimental days of
photography owing to the fact that yellow occupies that strategic
position in the spectrum which contains the dividing line between
those things which photograph black and those which appear
white upon the screen. Until the exact line could be drawn — and
it could be found only after a series of most discouraging experi-
ments and mistakes — it was almost impossible to determine
whether certain shades of yellow would appear black or white.

Yellow Captured and Tamed

I have seen actresses step before the camera in gowns which
were a blending of yellows and tans, and when the finished prod-
uct appeared on the screen they discovered that they were in black
and white. The darker shades had photographed black and the
lighter ones white. But today this illusive color has been cap-
tured and tamed and has proved extremely useful.

In the early days we were badly handicapped by the reflec-
tion from dead white under a strong light. A very pretty actress
in a white dress would frequently be enveloped in an aurora
which completely obliterated her chin and mouth. An ordinary
dinner scene frequently proved heartbreaking to a director be-
cause of the fact that the reflection from the white tablecloth and
napkins swamped his players, as it were, in blazes of glory. At
the Lasky studios today, and almost all studios for that matter,
yellow tablecloths and yellow napkins are used in dinner scenes.
This color has proved the solution of one of the most perplexing
problems with which we have had to deal.

Making the Most Out of a Big Campaign
With Pictures

THE tieup between parent company and dealer has always
been a problem difficult of solution in national advertising
campaigns. The H. Black Company, Cleveland, O., makers
of Wooltex clothing, have found a valuable aid in motion pictures
for overcoming this handicap. In "That Well-Dressed Look," a
two-reel Universal industrial production, beautiful girls have been
employed to wear the latest creations in women's clothing, and this
film will be shown in the most important cities in the country.

Wooltex dealers have found this two-reel subject of incal-
culable value in placing their wares before a select and chosen
circle of buyers. The average woman, in the mind of purchasing
a suit or cloak, naturally wonders how the garment will appear
when she is wearing it. While it is possible in some of the
larger stores to show off garments upon living models, in most
of the inland cities there is small chance of this.

It is for the benefit of these communities that the Wooltex
company has produced this film. Dealers are informed as to
when the prints will be available and the film is booked in a suit-
able theater. Patrons of the store are invited to the performance,
and are given in pictorial form the advantages of workmanship
and style which are features of the Wooltex garments.

The showing of the film is not confined to patrons of the
store sponsoring the exhibition; when it is projected as a part
of the regular program in a standard theater thousands of other
photoplay lovers are given an opportunity to study and appraise
Wooltex products.

Quick to grasp the significance of motion picture advertis-
ing, the H. Black Company is booking this film in the largest
theaters of the country's most prominent cities. This is made
possible through Universal's system of distribution, which offers
for a moderate cost the largest sterling circulation possible.

Universal guaranteed circulation, together with the tieup
possible between dealer and parent company in making use of
the motion picture as a national advertising medium, have given
the utmost satisfaction to the H. Black Company. Dealers, too,
have expressed themselves as greatly pleased with the effect of
the film, which has not nearly finished its bookings in the large
cities.

The entertainment phase of "That Well-Dressed Look" was
provided by Hy Mayer, the well-known artist, who drew the
figures in pen and ink, these being dissolved into the same figure
and garment in photograph form.

The results of the campaign started by Universal for "That
Well-Dressed Look" have so interested other . leading clothing
manufacturers that several requests for details 'for similar cam-
paigns have been received.

Uses Motion Pictures in Detection of Crime

To a Rochester man — Jesse C. Hummelbaugh — belongs the
credit for being the pioneer user of the moving picture in the
realm of crime. A criminologist of some note, he has evolved
a plan whereby the film will play a major part in the criminal
cases of the future. Further than that he has actually put the
plan to the acid test and found that it even exceeds his expecta-
tions.

Mr. Hummelbaugh has had the idea in mind for a long time,
but until recently never made any effort to try it out. On Christ-
mas Day a most brutal murder occurred in his city. The mur-
derers are still at large. The crime was committed in the apart-
ments of a wealthy auto dealer as he lay in bed. When it was
apparent the assailants would not be apprehended immediately
Mr .Hummelbaugh conceived the idea of filming the scene of the
crime so that at any future time it would be available for a jury.

Owing to the peculiar location of the apartment and the fact
that the intruders must have been familiar with its layout much
of the evidence at a trial would necessarily involve explanations
of the approach, entry to the apartment, how the crime might
have been done and the escape. All these things may now be
shown in court at any time and in a manner that will be more
easily understood than the usual blueprints and diagrams. •

Mr. Hummelbaugh says that he has many other uses for
film in mindr and now that he has actually demonstrated the value
of the camera as an expert witness he believes it will play a
larger part in many trials. He savs that in future criminals, in-
stead of being photographed in the nsual way for the rogues'
gallerv, will be the stars of films which will record their charac-
teristics in a manner true to life.

The Worcester County Fish and Game Association of Wor-
cester, Mass., witnessed several reels of film on deep-sea fishing
and hunting for big and little game last month.

22

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Business men of Springfield, 111., wit-
nessed the four-reel film of the Todd Pro-
tectograph Company, "Black Art," in the
Christ Episcopal Church parish house re-
cently. The film was shown under the aus-
pices of the Springfield Association of
Credit Men. Members of the Rotary and
Optimist clubs, the Springfield Clearing
House and the Springfield Commercial As-
sociation were special guests. A dinner
was served by the women of the church
preceding the exhibition of the picture.

Dr. A. P. Muirman of the Department
of Agriculture showed the garden films of
the department at two schools in Houston,
Tex., not long ago to enthusiastic au-
diences. The films deal with the entire
garden question, showing how a person
should plant the seed, cultivate the crops,
and finally how to dispose of them.

The Avery Company of Peoria, 111.,
manufacturers of tractors, conducted a
free tractor service school at Fond du Lac,
Wis., in February, showing films in the as-
sembly room of the Association of Com-
merce. J. W. Kowing of Peoria lectured
in connection with the pictures.

T. V. Powderly of the Department of
Labor gave an illustrated travel talk at a
meeting of the Maine State Association at
the Park View school in Washington,
D. C, recently.

The California Fruit Growers' Exchange
showed a film depicting the growing of
oranges at an orange show in San Ber-
nardino, Cal., in February. Harold L.
Arnold, an automobile dealer, showed a
film that gave details of the manufacture
of autos.

W. L. Finley, state biologist of Oregon,
showed four reels of film illustrating the
fish and game resources of the state in
the course of an address to a joint ses-
sion of the two houses of the Legislature
in Salem. The address was in the inter-
est of legislation.

President John S. Bridges of the Auto-
mobile Club of Maryland offered to pre-
sent the club with a motion picture ma-
chine if a campaign for increased mem-
bership was successful. The machine would
be installed in the club's quarters on
Mount Royal avenue in Baltimore.

The Griswold, la., band has purchased a
motion picture outfit and installed it in a
storeroom to give shows for the benefit of
the band treasury.

Rev. Mr. Bayliss of Kasbeer, 111., re-
cently gave a stereopticon lecture, entitled
"Make More From Your Poultry."

The First Presbyterian Church of Flint,
Mich., is featuring illustrated talks at its
Young People's Social Hour on Sundays.
Rev. Warren E. Hall, assistant pastor,
talks in connection with the slides.

The Spanish Department of the Nine-
teenth Century Club of Memphis, Tenn.,
recently heard an illustrated lecture in

Spanish on "Mexico" by Mrs. R. W.
Hooker. The slides shown were made
from kodak snap shots taken by Mrs.
Hooker, who lived in the Southern repub-
lic for ten years.

The Shelby Social Club of Ellwood City,
Pa., is showing pictures regularly to the
public without charge. The pictures are
all of an instructional and educational
nature.

Motion pictures showing the manufac-
ture of concrete pipe and pipe laying were
exhibited before the annual convention of
the American Concrete Pipe Association in
Chicago in February. H. D. Kerr ex-
plained the pictures.

Motion pictures are being shown regu-
larly in the Greensburg, Pa., High School.
"The Victim," a nine-reel feature, was
shown recently under the auspices of the
Catholic Church. An admission was
charged and the money will be used for
charitable purposes.

Lieut. H. A. Gardner of Washington,
D. C, addressed the annual convention of
the International Association of Master
House Painters and Decorators at Cleve-
land, O., recently on "Colors in the Great
War," illustrating his remarks with stere-
opticon slides. ' .

The First Christian Church of South
Bend, Ind., is showing news reels on
Sunday evenings.

"Fit to Fight," the morality film, was
shown to an assemblage of men only at
the Christ Episcopal Church in Spring-
field, 111., in February.

The Aurora, 111., Council of the Boy
Scouts of America exhibited "Knights of
the Square Table," a Boy Scout motion
picture, at the Palm Theater in that city
recently to more than 2,000 boys over 12
vears of age.

Walter C. Clark, chief electrician of the
Bunker Hill and Sullivan Mining Company
of Kellogg, Idaho, and Prof. Douglas C.
Livingston, professor of geology at the
University of Idaho, gave free illustrated
lectures at the Pinney Theater in Boise in
February under the auspices of the Idaho
Mining Association. Mr. Clark showed
slides of the mining industry and Prof.
Livingston showed slides of the state's
scenic features.

Rev. Frank Davis of the Charlotte Con-
gregational Church of Lansing, Mich., has
resumed the showing of free motion pic-
tures on Sunday evenings. Among the
new pictures shown are "Making the Na-
tion Fit" and "If Your Soldier's Hit,"
which were produced for the Committee
on Public Information.

Addressing the Fulton County Medical
Society at Atlanta, Ga., Dr. St. Joseph Bu-
ford Graham, former United States health
officer at Savannah, showed slides to illus-
trate the discovery of an anti-toxin for
pellagra and a blood test to prove its pres-
ence. Dr. Graham maintained that corn
fungus is the cause of the disease and
showed other slides illustrating experi-
ments he had made along this line.

sive use of motion pictures in his work
among farmers. Following the organiza-
tion of a county farm bureau, with socie-
ties in each community, he purchased a
projection machine and is showing pictures
at every meeting. Comedies are shown
for entertainment, with one or two reels
on an agricultural subject. Overflow meet-
ings are the rule.-

A four-reel film giving views of big
stock farms and champion Berkshire swine
was shown at the annual convention of the
American Berkshire Congress in Macon,
Ga., Feb. 24, 25 and 26.

The North Canton, Conn., Methodist
Episcopal Church has purchased a motion
picture outfit and will show films on Sat-
urday evenings. The first program in-
cluded "Lincoln the Lover," "In the Park,"
with Charlie Chaplin, and "Life on the
Battleship Connecticut."

The new motion picture film called "The
Outlaw," which has made such a great stir
in the East, was shown by the Thilmany
Pulp & Paper Company of Kaukana, Wis.,
recently for the benefit of its employes to
whom cards of admission were distributed
for the two shows.

"The Outlaw" is said to be the best pic-
ture which the National Safety Council
has yet produced. The underlying motive
of the film is safety first, but wrapped up
in that idea is a story of thrilling interest
and a plot of rare excitement. In con-
nection with the pictures State Safety En-
gineer Sollenstein gave one of his "Safety
Talks." The Thilmany Company obtained
this film through the state of Wisconsin.

In several of the cities of the country
steps have been taken to make the moving
picture a greater adjunct of education than
it already is by introducing it in the
schools. This movement has been brought
close to our doors by the recommendation
of Superintendent Zeiser of Wilkes-Barre
that one of the film machines be intro-
duced into the high school of that city.

There isn't the slightest doubt that by a
proper use of illustrations these machines
can be made most valuable in impressing
lessons on the minds of children. — Scran-
ton (Pa.) Republican.

C. J. Blanchard of the United States
Reclamation Service delivered a lecture
before the Engineers' Club, at Baltimore,
Md., illustrated with still and motion pic-
tures, in which he reviewed the work al-
ready accomplished in the far West in the
way of reclamation.

He showed how desert land had been
transformed into productive territory by
means of irrigation, demonstrated how by
almost impossible engineering feats a
mountainous country had been subdued,
and finally how much farther advanced
these reclaimed sections were in modern
methods of lighting and heating than are
the eastern cities of todav.

A. E. Murphy, agricultural agent of
Jackson County, Indiana, is making exten-

An interesting and educational lecture
was delivered recently in K. of P. Hall,
Schenectady, N. Y., at the regular meeting
of the General Electric Production Depart-
ment Association by C. W. Hepoenstall of
Pittsburgh, president of the Happenstall
Forge & Knife Company.

Mr. Heppenstall's topic was "The Manu-
facture of Steel," illustrating it with stere-
opticon views.

REEL and SLIDE

23

SCIENCE

INDUSTRY

SOCIOLOGY

CUSS ROOM CINEMATOGRAPHY

Educator and Producer Must Co-operate to
Get Better Films

By Frederick Starr

(Professor of Anthropology, University of Chicago)

CAN better cooperation be brought about between the edu-
cator and the producer? The gulf between them seems
to deepen; the problem, of censorship becomes more se-
rious. The movies depend largely upon juvenile attend-
ance. A recent Chicago newspaper says : "Prof. Burgess has
found that a majority of children who habitually attend movies
have acquired harmful ideas of life, have learned disrespect for
authority and are precocious about sex life." His conclusions are
said to be based upon observations by 227 teachers of fourth,
sixth, eighth and high school grades. If this conclusion is sound,
it appears that what could and should be a great educational aid
becomes a hindrance.

Cooperation implies : First, a common ground of interest, and
second, a desire to work together for mutually desirable ends.
The common ground of interest between educator and producer
exists in the school child. Their interest in the child, however,
differs widely. The teacher's duty is to produce good men and
women with wholesome ideas of life, respect for proper author-
ity, healthful in sex tendencies. The producer, looks upon the
child as a field for exploitation ; he wants a film that will "make
a hit" — which means as bad as will, be tolerated; he is after
money. Does anyone want to see "educationals?" Do children
care to see them? Will they pay out their dimes for them?

Of course, the most of the films shown at the theaters will
continue to be non-educational. What is demanded and paid for
is amusement and entertainment. The educator has little chance
for cooperation in them. Every teacher should, of course, know
what films are being shown at the nearest theaters at all times.
He should protest against harmful films, even to the extent of
notifying police or censors. He should not, however, be cap-
tiously critical He should be known as having true sympathy
with neighborhood amusement, encouraging heartily all that is
good and criticising only when necessary. He should be at all
times ready to advise with the local exhibitor.

Teacher Must Demand Good Films

It is then more directly in the line of "educationals," whether
for use in the schoolroom or as a minor element in the theater,
that the educator's opportunity for cooperation becomes signifi-
cant. How can it be exercised?

The educator usually does not really know what films he
wants. Has he given the matter any serious attention? What
films are possible — what are desirable? If there is ever to be
built up a section of "educationals" it is necessary to have perfectly
clear ideas regarding it. The masterpieces of literature, which the
scholar actually reads and analyzes, the events of history, indus-
trials, actual scenics that teach as well as please, the life and cus-
toms of peoples, the dynamic side of the natural sciences — these
are all possible and all are pertinent just so far as they supple-
ment and illustrate the actual study done in the schools. But if
such films are to be produced they must he suggested and de-
manded by the teacher. The suggestion and the demand must be
specific and detailed, carefully thought out ; they must result not
in scrappy, disconnected stuff, but in material that adequately
represents the entire range of the subject.

Most films of this sort — apart from a few splendidly gorgeous
spectacles, which never get into schools or are shown to school
children, or come within the reach of the child's pocket — are open
to the sharpest criticism. They are ridiculous travesties. So far
as they represent literature or history, they are the crude psychol-
ogy of ignorant, inexperienced, untrained actors. They are false
in setting, in dress, in fact. Such films do harm, not good. Better
none than bad ones.

If such films are to be produced at all, the most competent
critics should be hired by the producer to pass on every detail
before the film itself is touched. If this involves too much trouble
or expense the alternative is easy. Cut it out. Make no film at
all. Educators must appreciate this. Captious criticism should be

avoided. But consistent and constant demand must be made for
truth in educationals. Advice, suggestion of errors, cultivation of a
high standard of criticism — these are real cooperation.

Every really good film should be hailed with joy and appre-
ciation should be outspoken and reach the producer. He needs
encouragement. His educationals are not his "best-sellers." When
a teacher sees or learns of a film that meets the need, he should
pass on the word. Tell the children about it. Explain it to them
in detail. Proper preparation to see an instructive film is as im-
portant as the seeing itself. Tell the scholars wherein its excel-
lence lies — as art, as an illustration. Few children get as much
from seeing a film as is assumed. They must know beforehand
exactly what they are to see if they are to appreciate it. They
should afterward tell in detail what they have seen in order to
cultivate quickness of perception and clearness of statement.

Co-operate With Exhibitors, Too

The child's critical ability should be trained through the mov-
ing picture. He himself should come to know why a film is good,
wherein one is bad and fails. The educator who has found a
good film ought to tell other teachers of it. If it has not reached
the local theater and is suited for public showing, he should call
the exhibitor's attention to it and urge its running. More than all,
if movies are really useful in education, teachers should include
films in their ordinary conversation.

Cooperation between two such naturally separated individuals
as the educator and the producer is not altogether easy to estab-
lish. But it must be brought about or a condition will arise where
public protection will demand exclusion of children from all movie
theaters. We have indicated some steps in such cooperation.
Clear ideas on the part of the educator as to what he wants, care-
ful and detailed suggestions to the producer, insistence upon truth
and quality in the film, hearty recognition of excellence, adver-
tisement of the product — these are essentials from the side of the
educator. Cooperation, however, means reciprocity. Each of
these expressions on the part of the educator calls for a cor-
responding expression on the part of the producer.

Better Photoplay League Is Incorporated

An organization formed for the purpose of improving the
character of motion pictures, to be known as the Better Photo-
play League of America, has been incorporated at Albany, N. Y.
It is a membership corporation and will have its principal office
in New York City. Among its other objects are to generally
promote the motion picture art and industry and for the estab-
lishment of a central bureau and local branches for the dissemina-
tion of information concerning motion pictures and other mat-
ters in connection with the motion picture art. The incorporators
are : Julian Johnson, John J. Howell and George B. Sleigh, New
York City ; Edythe McNamara, Brooklyn, and Harry H. Van
Aken, Elmhurst, N. Y.

Bill Introduced for U. S. Industrial Films

A bill has been introduced in Congress by Representative
Charles B. Smith of Buffalo authorizing the. use by the Depart-
ment of Commerce of motion pictures in connection with a gen-
eral program for advertising the commerce and industry of the
United States. Secretary Redfield has comprehensive plans for
promoting industry and commerce, and part of his plan is to use
motion pictures showing the differences in methods in this coun-
try and others. The bill was referred to the committee on inter-
state and foreign commerce and Secretary Redfield will be asked
to appear and outline his plans.

Gives Illustrated Lecture on Leper Work

W. M. Danner, American secretary of the Mission to Lepers,
who has just returned to this country from a tour of leper col-
onies in the Far East, delivered an illustrated lecture on "The
Bright Side of What the Protestant Church Is Doing for
Lepers of the World" at the First Congregational Church of
Binghamton, N. Y., recently.

24

REEL and SLIDE

Mass Instruction — The Fon

By Lyne S. Metcalfe

THE significance of the move made by Henry Ford to secure theater and in-
stitutional showings throughout the United States on the Ford Educational
Weekly Pictures is highly interesting to those who look forward with op-
timism and faith in the ultimate attainment of the moving picture to its
mission — mass instruction. At the outset, it may be said that Mr. Ford has pro-
duced these pictures with a single aim — to inform the masses of America about
America and to inform the masses of other lands about America. In doing this
Mr. Ford is of the belief that he is not only benefiting the masses in our own land
and the masses in other lands who might be inspired by America's greatness and
achievements, but that he is likewise benefiting the United States itself.

Mr. Ford is a firm believer in the educational value of the moving picture screen.
He has spent a million dollars on the Ford Weekly series which he can never get
back and never hopes to get back. The fact that these films carry the Ford name
as producer is no more to be criticised than the fact that photodramas contain the
insignia of the various firms which give them birth. Mr. Ford, in so far as the
writer has been able to judge, has kept advertising out of the reels so far produced
and has really made a worthy addition to the screen material available and which
might be of actual value to the teacher in schools and the ministers in the churches.

First Altruistic Movie Enterprise

The Ford experiment — now beyond the experimental stage — is in reality the first
attempt on the part of a public benefactor to utilize the moving picture screen in
what is entirely an altruistic enterprise. That it takes enormous funds to produce
one of these pictures a week and distribute them practically without revenue, as has
been done in the past, in itself proves the significance of the move. So successful
was the plan found to be under the somewhat limited outlet through the Ford cine-
matographic department at Detroit that Mr. Ford arranged to have the Goldwyn
Company, with exchanges in all leading cities, attend to the distribution of the reels
in order to broaden the scope of the plan and increase the number of persons who
might benefit from viewing the pictures.

We are informed that two and perhaps three more industrial organizations with
the public and national welfare in mind are about to follow Mr. Ford's lead in using
the moving picture widely. Once the demand has been created among the theater
goers for this type of entertainment, the theater owner must supply the demand,
and at the present time there can be no doubt about the demand for reels that ex-
plain the scenic grandeurs, industries and governmental functions of our country.
One reason for the success of the Ford reels is that they have been popularized;
their contents are made interesting by clever titles that inform as well as hold atten-
tion; their photography has been excellent; their subjects varied and well selected
and their direction in line with the best ideas of what the public wants and does not
want on the moving picture screen.

- 7-
Films Have Great Instructional Value

In the strict sense of the word the Ford reels are not educational films, though
they have considerable instructive value. They are especially of value to the teacher
in grade schools for the reason that they depict the unusual in industry and in nature
and therefore hold the attention of the young. They may be easily used, to illustrate
lectures on the subjects upon which they bear and offer an excellent opportunity for
the lecturer in the church.

One Ford weekly is released each week — 1,000 feet in length. They are dis-
tributed through the Goldwyn exchanges in all the leading cities and are offered at
an extremely low rental — a fee well within, the reach of the average school or church.
There is also a strong and ever growing demand for them in the commercial theaters,
where they have been tested out under all conditions as preferred types of subjects.
Heretofore the belief has existed among the leading producers with adequate dis-
tributing facilities that the financial returns on straight educationals or "filler pic-
tures" have not warranted any great effort in their production. For this reason the
scenic and industrial reel produced purely for its picture value has not been con-
sidered a profitable venture. Producers have largely confined their efforts to photo-
dramas which may be featured by the theaters and for which the theater man is
willing to pay a higher rental.

Over Hundred Reels Available

Mr. Ford was able to approach the matter from an entirely new angle. A thor-
ough believer in the film as a medium for the dissemination of knowledge among
the masses, he decided to try out his plan of producing a reel a week picturizing
America's points of interest, its industries and the functions of government and civic
enterprises. Over a hundred reels of the Ford Educational Weekly are now avail-
able and a new one is produced each week. The rental has been reduced to the
point where it barely covers the cost of handling. By this means it is hoped that the
availability of the series for use in every village and community in the country will
become practical. The Ford plan does not stop with the showing of these pictures
in America. Copies have been shipped to Russia and to South America with the
cooperation of the United States government. These films are intended to acquaint
those living in foreign lands with the industrial, civic and social life and ideals of
America.

The plan of production on the weeklies should be of much interest to the teacher.
Wherever possible., nature, historical, geographical and social study are included.

hep

Thus on a production which pictured old Quebec, th«
the botanical beauties of the parks. A class witnessin
present day but of the past. Combined with a lesson
classroom material. The series includes some excellti
delineations of the mountain ranges of the West. Pra
the Ford cinematographers, which makes the series of
dred subjects.

As a matter of fact we know no other series of
leading cities. Very often the photodramas of the da
incidental and are made purely for the purposes of tb
traveled. A properly made moving picture of a thousa
of the chief characteristics of any city.

REEL and SLIDE

25

Toving Picture Experiment

Following is a list of the Ford productions of which copies are on hand at the
Ford laboratories :

ORD

ts and points of historical interest were shown aswell as
ire would get an excellent idea of Quebec, not only of the
tory and development of Canada, this reel makes excellent
ental pictures, particularly of Washington, D. C, and also
the leading cities of the country have been picturized by
e when a class may be studying civic government or kin^

tures whose subject matter consists of views taken in our
ain glimpses of New York or Chicago, but these are only
1 in no way satisfy the desire to see more, felt by the un-
length will easily convey to the class a comprehensive idea

44 — Orange Industry and

Harvesting Ice on the Hudson

45— Baltimore

46— Hawaiian Islands (Sugar Industry)
(Soldiering for Uncle Sam)

47— Hawaiian Islands (Life, Industries,
Customs and Scenic Wonders)" - -

48— Hawaiian Islands" (Historical Pag-
eant, -Pineapple and Banana. Jn-.
dustri.es)-- - - - - . - . - . ;.-

49— The Presidents of the United" States'
of America— The Story of' .Old
Glory.

50 — Hawaiian Islands (Rice Harvest,
Making Poi, Picking Cocoanuts).

51 — Hawaiian Islands (Hawaiian Fish-
ermen, Hawaiian Waterfalls, Ha-
waiian Landscape)

52 — Hawiian Islands

Scenes of Atlantic City

53 — Making of Hawaiian Ukulele
Glimpses of Jacksonville, Fla.

54 — A Visit to Kilauea Volcano (the

world's greatest active volcano)
55 — The Making of Cut Glass, Part 1
56— The Making of Cut Glass, Part 2

57— A Visit to Old St. Augustine, Fla.

58 — The Guardians of Columbia (A Trip
to Mt. Hood, Mt. Adams, Mt. St.
Helens)

59— The Making of Pottery

60— A Visit to Seattle, Wash.

61 — Making of Shoes, Part 1

62 — Making of Shoes, Part 2

63 — The Columbia River Highway

64 — A Visit to the Missions of Califor-
nia

65— A Visit to Portland, Ore.

66 — From Trap to Can, Salmon Industry

67 — Quarry Asbestos

Canadian Girl Guides

68 — Making Wheels for Automobiles

69 — Minneapolis, Minn.

70 — Motive Power on the Farm — The
Ford Tractor

71 — Yosemite Valley — The Land of En-
chantment

72 — New Orleans

73 — Making an Automobile

74 — The Blue and the Grey Veterans'
Reunion at Vicksburg

75— A Visit With Luther Burbank

76 — The Lumber Industry of the Ameri-
can Northwest

77 — Richmond, Va.

78 — Rainier National Park

79— A Visit to Atlanta, Ga. /

.80— The Giant Forests of California

81 — A ' Trip Through .a Modern Steam
Laundry '.'.',

82— A Visit to Pittsburgh— The Steel
. City

83 — Training Officers for- Our National
Army

84 — The Eyes of the

85 — The Making of a
Part 1

86— The Making of
Part 2

87— The Making of
• Part 3

Mj

-W

arsman,

Man-o'-Warsman,
Man-o'-Warsman,

of

George

Na-

88— The Making of

Part 4
89— The Making of

Part 5
90— The Making of

Part 6
91 — The Making of a Man-o'-Warsman,

Part 7 -
1 92— Coal Mining, Part 1
r;93— Coal Mining, Part 2
'•93— Tacoma. and the Puget Sound
■ 95 — Why and Where Liberty Bonds. Are

; ". -Made "".';
. 96V— Lace Making

97— Spring. Hats for Men (Helmets)
98 — The Geysers, and Hot Springs

Yellowstone Park
99 — Making Rubber Tires
100— A Trip to New York, Part 1
101— A Trip to New York, Part 2
102 — Hunting Wild Geese With a Camera
103 — The Yellowstone National Park
104 — How the News Is Made, Part 1
105 — How the News Is Made, Part 2
106 — Employment of Cripples
107 — A Lesson in Canning
108— Visit to Henry Ford & F. M.. Co.
109— A True Fish Story
110— A Day in Dogdom
111 — Ausable Chasm
112 — Lake Champlain and Lake
113 — A Trip to Kilauea Volcano
114 — Training Mechanics for Our

tional Army
115— Work or Fight
116 — A Trip to Niagara Falls
117— A Mile in the Sky
118— At Home in the Water
119 — A Trip Through Dairyland
120— What Are You Doing for the Red

Cross
121 — On Foot With Our Army and Navy
122 — America at Play (Coney Island)
123 — Heroes of the Coast Guard
124 — The Story of the "Ford Eagle,"

Part 1
125— The Story of the

Part- 2
126— Old New England-
127— Old New England-
131— What 'Uncle Sam

Cents
132— The Truth About the Liberty Motor
133— Hang It All— Wall Paper
134— Old New England— Boston
135 — Carrying Old Glory to the Seven

136--Mount Edith Cavell

137— Where the Spirit That Won Was

Born
138 — Rough Stuff — Carborundum
139— Good to Eat
140— The Story of Steel
141— A. Little Bit of Heaven — Yosemite

Valley
142— What Uncle Sam Had Up His

Sleeve
143— Cut It Out— The Story of the Mak-
ing of Cut Glass
144 — Northern Sports Under Southern
Skies

Although the Ford Motor Company has copies of all the foregoing productions,
many of the earlier ones are not rated as serviceable and are used only in extreme
instances when newer subjects of a similar nature are not suitable. All of the pro-
ductions up to No. 131 were distributed through so-called, independent distributors.
From No. 131 on the productions are available through the exchanges of the Goldwyn
Company.

"Ford Eagle,"

-Boston— Part 1
-Boston— Part 2
Will Do for 2

Allies
Man-o'-Warsman,

a Man-o'-Warsman,
a Man-o'-Warsman,-

26

REEL and SLIDE

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| Instructional Productions |
I of the Month I

1 Contents of NewsWeeklies, Screen Magazines, Industrials |

and Scenic Reels, Which Have a Regular Release

Date, Will Be Reviewed in This Department.

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The Origin of Coal— Steam Heated Golf— Comedy-
Bray Pictograph 6108

E. Dean Parmelee of the Bray Studios, Inc., has delved deeply
into the history of the origin of coal and has, by means of ani-
mated technical drawings, translated that history graphically to the
screen. The story is part of release 6108 of Paramount Bray
Pictograph. First is shown how the surface of the earth ap-
peared millions of years ago when great tropical fruits, luxuriant
with vegetation, grew over vast areas. Then these forests were
submerged and over the trees there sifted down silt and soil un-
til a thick layer had been deposited. As time went on the weight
of the water above gradually compressed the deposit into rock
and the forests beneath were in turn compressed into peat and
then coal. The greater the pressure, the harder became the coal,
which accounts for our anthracite and bituminous deposits. This
release also shows how it is possible to play golf, rain or shine.
One of the business clubs in New York City has laid out a com-
plete golf course right in the clubrooms, and what is most in-
teresting is that it can be duplicated in any club, or, for that mat-
ter, in any home larger than a four-room flat. An animated com-
edy subject concludes the reel.

Picturesque Japan — Electrical Experiments — In
Pathe Review No. 4

Kiushie is the most southerly of the four large islands com-
prising the Mikado's domains. Pathe Review No. 4 depicts its
natural beauties in the wonderful Pathe color films, showing the
beauties of the mountainous district and the volcanic country.
Natural resources are explained in titles and in scenes, making a
first-class educational subject with plenty of matter to entertain
and please. In this reel, also, we find 'Animals From Foreign
Climes," produced by Raymond Ditmars, showing the tiger of
India, the largest of the cat family and a man killer; the zebra
which once roamed in herds in Africa; the buffalo-like gnu; the
African antelope, and the bontebok, cousin to the hartebeest. This
number of the Review also contains some interesting experiments
in electricity and, by means of the slow motion pictures, an in-
teresting analysis of a juggler's movements.

Erecting Statue of Liberty — Aquatic Farming —
Bray Pictograph 6107

No one will stop to argue the point that the most popular
young woman in all the world stands steadfastly night and day
just inside the harbor of New York City. In release 6107 of the
Paramount Bray Pictograph, Max Fleischer of the Bray Studios,
Inc., describes by means of animated diagrammatic drawings how
the Statue of Liberty was built. The parts for the statue were
cast of copper in France and then shipped overseas to America
and assembled on Bedloe's Island, where the place had already
been prepared. It was no mean engineering feat to put up this
great structure. How it was done will be a revelation to theater
goers. This release also shows an entirely different kind of
farming. A very shallow lake with just enough high ground to
get about on is fenced into sections with screening, and fish and
ducks are raised for the market. A comedy also is depicted.

Brittany — Trout Life — Slow Motion Pictures —
Pathe Review No. 5

Pathe Review No. 5 features some beautiful Pathe color pic-
tures made in Brittany, back from the rugged coast line of Finis-
tere. Tiny streams and babbling brooks wend their way among
the dells and glades, and it all seems very far removed from the
seat of the great war. The head dress of the Breton women is
pictured also and their loneliness since the men were called to
war. Also, in this Review, we are shown trout breeding in its
modern aspects, which has much elementary educational value.

Some beautiful specimens of the trout are shown. The high and
broad jump are the subject of the slow motion pictures in this
number, a very amusing feature, too. "Strafige Babies," which
winds up this reel, shows the young of various animals, including
the cat, squirrel, ferret, fox, badger, lion and brown bear.

Dealers Pay No Rent — Teaching Wounded Men —
Screen Magazine No. 3

Queer views of business men who refuse to pay rent and
carry their stores on their back are shown in New Screen Maga-
zine No. 3. In No. 4 views are given to show what the govern-
ment is doing toward teaching trades to wounded soldiers. Other
subjects are "When the Town Goes Dry," and "The Life of the
Salmon." No. 5 contains "Kitchen Hints for Housewives," show-
ing how modern appliances save time, temper and trouble and give
more leisure moments.

Application of Phrenology — "Kid" Railroad — In
Bray Pictograph 6104

A very interesting feature is shown in release B-6104 of the
Paramount Bray Pictograph, entitled "Brain Roofs and Porticos,"
by Miss Jessie Fowler, vice president of the American Institute of
Phrenology. Miss Fowler shows the application of phrenology
to everyday life, how the results of this study can be profitably
applied, how a scientific examination of the formation of your
skull will aid you in choosing your life work, or in directing the
life of your child. This subject is considered one of the Picto-
graph's most valuable contributions through the instructional mo-
tion picture field, and it is handled in a manner that makes it in-
teresting and understandable even to the youngest patrons of the
screen. Another interesting feature of release B-6104 is a sub-
ject showing the only "kid" railroad in the world. It is located
in Venice, Cal., and is operated exclusively by and for children.

-Swimming

Circulation of Blood — Habits of Lions-
— Pathe Review No. 6

Interesting pictures of the circulation of blood are contained
in Pathe Review No. 6. Human blood is magnified to proportions
by which a flea would appear as big as, a six-story house. Sub-
titles read: "The blood of a bird — a warm-blooded creature;"
"the blood of a frog — a cold-blooded creature;" "the jerky move-
ments noticeable in the circulation of blood in the arteries are
caused by heart beats, note the spasmodic action in a small ar-
tery;" "circulation of blood in the small veins of a frog;" "capil-
lary circulation in the tail of a tadpole ;" "the capillaries in the
lung of a frog." A series of views of lions are shown in which
the different types and their peculiarities are depicted. Swimming
pictures and beauty spots of France, the latter in colors, comprise
the remainder of the film.

Universal Current Events No. 7 contains : Mighty Leviathan
Returns With Troops ; America's First General Strike ; Giant
Channel Ferry Tricked the Germans ; Launch Sea Plane for
Transatlantic Flight ; Swamped With Honors, Negro Heroes Re-
turn ; British Guardsmen Receive Colors ; Custer's Troop Still a
Fighting Outfit ; Cartoon by Hy Mayer — "Give the Boys Back
Their Jobs."

Gaumont Graphic No. 48 contains : Chicago Welcomes Home
Her Dusky Warriors ; Chinese Coolies for Cuban Plantations ;
Premier Clemenceau Shot by Assassin; Annual Motor Boat Re-
gatta and Sea Plane Races ; Airmen Expect to Fly Across Ocean
This Year; Eggs Tumble in Price; S. S. Touraine Arrives With
Vanguard of 27th Division. '

Universal Current Events No. 6 contains : Italians Jam
Steamship Lines to Return to Italy; Capital Zoo Inmates Want
League of Nations; Another Teddy Now Running for Office;
Little Tots Follow Dame Fashion ; Wounds Can't Stop O'Ryan's
"Roughnecks" ; Flying "Devil Dogs" Honored by French."

Screen Telegram No. 7 contains : Negro Veterans Back
With War Decorations; Fire Threatens Heart of National Capi-
tal ; Heroes of Belleau Wood "Take the Cake" ; Edison, 72, De-
nies He's Growing Old; Test Seaplanes for Trans-Ocean Flight;
Cattle Men Beating the Food Shortage ; Where the Yanks
Stopped the Paris Drive.

Gaumont News No. 49 contains : Aerial Mail Service Es-
tablished Between West and East; the Greatest Gathering of
Catholic Hierarchy Since 1884 Celebrates the Golden Jubilee of
Cardinal Gibbons; Passenger-Carrying Airplane Service Inau-
gurated Between Paris and London ; Hun Devastation in Fair
Belgium; Longest Grandstand in the World; Thousands Greet
President Wilson Upon His Return to the United States.

REEL and SLIDE

27

SCENARIO

PRODUCTION

DISTRIBUTION

HE OTHER FELLOWS IDEA

vr

ATLAS has produced another moving
picture for the Ralston Purina Mills,
this time on the subject of dairy
feed. An amusing and clever rural com-
edy has been used as the vehicle to get
over the idea. The writer was enabled to
glance over the first set of "still" scenes
recently and they look very promising.
The film was made for the most part near
St. Louis and some unusually interesting
scenes of rural life in Missouri are fea-
tured, including an ancient log cabin. The
picture was personally directed by C. A.
Rehm.

The number of banks which are finding
moving pictures of value in "educating"
depositors is constantly increasing. The
Illinois State Bankers' Association pio-
neered this field several years ago with a
1,000-foot production calculated to teach
thrift and saving. The Manhattan Film
and Slide Company of New York has re-
cently made some short length subjects for
a big Eastern banking house and a Bos-
ton trust company is about to launch a
screen campaign among the New England
farmers in order to increase deposits in its
branch houses.

In the case of the Illinois Bankers' As-
sociation, the production was paid for by
the Association and was purely "educa-
tional" in character. The film was given
statewide theater circulation, member
bankers in each town or locality securing
local booking and engaging in a publicity
campaign to make the picture of full value
to the theater operator. The bankers are
in a peculiar position in relation to secur-
ing exhibitions since the teaching of thrift
is a worthy cause and the banker's prestige
usually makes for success in any such un-
dertaking.

A Chicago advertising agency manager,
who was compelled to annex a short
length moving picture department in order
to take care of certain of his regular cli-
ents, now finds himself quite busy making
films for the clients of other agencies, too."
This man recently spoke as follows : "One
notable point about the whole thing is this.

On several occasions when our agency has
been trying to secure a new account, and
has been unable to do so, the mere fact
that we have a motion picture department
in operation and have made a specialty of
screen publicity has landed the entire ac-
count."

This agency is well known. One of its
chief clients is a leading brewer, who has
recently entered the field with a new ce'real
beverage. This brewer has enlarged his
moving picture operations to aid in the in-
troduction of the new product.

There seems to be a notion prevalent
among many that moving pictures are use-
ful mainly as a medium for reaching the
consumer. Yet many firms doing a na-
tional business and regularly using pictures
find it the easiest method of "selling"
dealers.

Of course, the development of the port-
able projector makes this easily possible.
The dealer in almost any line these days
must be shown. What better than the
films to show him, especially if you want
him to carry your washing machine or ice
cream freezer in stock?

Quite naturally, the film made for the
dealers cannot always be used to "show"
the consumer and vice versa. Nothing is
clearer in connection with moving pictures
than the fact that they must be made spe-
cially for the audience intended to see
them and that they must contain special
material and ideas to persuade the par-
ticular audience in each instance.

It is quite common nowadays to make,
say, 5,000 feet of miscellaneous negative,
and assemble those parts which may inter-
est the dealer in one reel and those parts
intended for the consumer in another. In
this way negative cost is reduced and full
efficiency is assured.

No branch of American industry has
made better or more persistent use of the
moving picture than the farm implement
companies. There is scarcely a concern
in this line in the United States that has
not had experience with films and several
of them own and use several reels, depict-
ing the utilization of their implements and
at the same time throwing in some valu-
able stuff for the farmer in order to sugar
coat the pill. Just now the Avery Com-
pany has turned over prints of two of its
tractor productions to the Committee on
Public Information for widespread distri-
bution in Russia. These films show the
work of the Avery tractor in farming and
will form part of the educational program
planned for the Russian people, by the
United States government

The National Paint Company, Collins-
ville, 111., have had the processes of paint
making filmed in their large plant and
have built up the production along educa-
tional lines. There is very little advertis-
ing in the films ; they are exceedingly val-
uable in that they may be understood by
the young boy or girl. A showing of
these paint films was recently given in the
Emerson School at Gary, Ind., by the
courtesy of the National Company.

production of a film on logging at the
plant of the Rust-Owen Lumber Company,
near Drummond, Wis., Professors Swene-
heart and A. J. Tuttle being assigned to
the work. The picture will visualize all
the operations of a modern logging camp
and will take the audience through the

entire process. These films will be used
widely in the state over the film circuit
maintained by the extension department of
the university. The co-operation of the
lumber company was secured.

As a matter of fact, quite a few indus-
trial concerns are working closely with
colleges nowadays in order to combine in-
struction with advertising. Of course the
advertising can scarcely be called such.
The fact that the company's name is men-
tioned in the main title and perhaps in a
flash or two can scarcely be called "com-
mercialism." On the other hand, the cause
of popular education is advanced by the co-:
operation secured and nobody has any
complaint to make.

Industry can afford to spend some money
to get its name before the coming genera-
tion found in the colleges of the land.
The student of today is the lumber and
tractor buyer of tomorrow. Universities,
by their wide exhibition of films, are large-
ly instructing the coming farmers of the
nation in the selection of farm equipment,
materials and other needful things by
means of the screen. E. J. Clary.

The University of Wisconsin, ever busy
with matters pertaining to the acquisition
of new film subjects for its already ex-
tensive library, is now superintending the

"The period of the sensational picture is
passing," says Mrs. David Ross, president
of the Indianapolis Board of Motion Pic-
ture Indorsers, which has made its first
complete survey of the motion picture sit-
uation in Indianapolis. Results have been
made public by Mrs. Ross. The survey
brings out the fact that very few of the
pictures which the board has passed on can
be called immoral, although 63 out of 215
pictures seen during the year were not in-
dorsed.

The picture committee of the board
which made the survey is composed of the
following members: Mrs. Fred Petti John,
Mrs. O. C. Lukenbill, Mrs. M. C. Robbins,
Mrs. Charles Davidson, Mrs. H. O. Phil-
lips, Mrs. Theodore Wagner, Mrs. Harvey
D. Orlopp and Mrs. Emma Duvall.

■28

REEL and SLIDE

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i ... ■ , -111- - —

Travel, Literary,

Productions Worth While ^£»&-*

lllllllllllllllllllllllllllllllllllllllllllllim

Films for the Family Group

(Reviewed and listed by' the National Juve-
nile Motion Picture League, of

New York)

FAMILY FILMS

Puppy Love. Reels, 5; producer, Famous Flay-
ers-Lasky; exchange, Paramount; remarks: Lila
Lee. In part 1, cut title, "Darn it.". In part 3,
cut titles, "Hully Gee" and "The darn town," etc.
In part 4, cut scene where boy tries to kiss girl.

Carolyn of the Corners. Reels, 5; producer,
Pathe; exchange, same; remarks: Bessie Love.
In part 3, cut sticking out of tongues. In part 4,
cut scene where tramp struggles with woman for
moi.ey.

Proposing Bill. Reels, 2; producer, National
Film Corporation; exchange, Goldwyn; remarks:
Smiling Bill Parsons. Cut sticking out of tongue
and scene where man pulls girl by hair.

The Wishing Ring Man. Reels, 5; producer,
Vitagraph; exchange, V. L. S. E. ; remarks: Bes-
sie Love. In part 1, cut exhibition of girl's leg
as she lifts her skirts.

Poor Boob. Reels, 5; producer, Famous Play-
ers-Lasky; exchange, Paramount; remarks: Bry-
ant Washburn. Cut all titles containing profan-
ity.

Kitchen Police. Reels, 2; producer, Lee Mo-
ran; exchange. Universal; remarks: Comedy.

In for Thirty Days. Reels, S; producer, Metro;
exchange, same; remarks: In part 1, cut scene
where girl throws bread on floor. In part 3, cut
title "When night came, the jail birds went home
to roost." In part 5, cut scene where man pre-
tends to be crazy.

It's a Bear. Reels, 5; producer, Triangle; ex-
change, same; remarks: Taylor Holmes. Cut
scenes of woman smoking in parts 2 and 3. Cut
all drinking scenes in parts 2 and 3, also gam-
bling scene in part 3.

The Littlest Scout. (See remarks under Juve-
nile Films.)

"Sis" Hopkins. Reels, 5; producer, Goldwyn;
exchange, same; remarks: Mabel Normand.

A Gentleman of Quality. Reels, 5; producer.
Vitagraph; exchange, V. L. S. E. ; remarks: Earl
Williams. Cut drinking of toast in parts one
and five.

The Wild Goose Chase. Reels, 5; producer,
Triangle; exchange, same; remarks: In part 3.
cut pistol fight, also title "You low-down sneak."

JUVENILE FILMS

Carolyn of the Corners. (See remarks under
family films.)

The Littlest Scout. Reels, 5; producer, J. Stu-
art Blackton; exchange. Independent Sales Cor-
poration; remarks: Charles and Violet Blackton.

INSTRUCTIONAL FILMS

' Universal Current Events. Reels, 1 ; producer,
Universal; exchange, same; remarks: Leviathan
coming in with troops, 163d Infantry; America's
firsj- general strike, Seattle, Wash. ; British train
.- transport; christening of giant seaplane "Sun-
rise," Capt. Hugo Sunstedt; Col. W. - D. Hay-
— grd, commander of the 369th Colored Infantry
troops, decorated soldiers; ex-Queen Alexan-

ji|?Princess Victoria, Prince Olaf of Norway;
Cluster's troops, the famous "Custer" charge.
Cartoon.

Screen Magazine, Vol. 1, Issue 8. Reels, T;'
producer, Universal; exchangef same; remarks:
U. S. sailors at practice, at -play, running race
with pails of water on head; decorating soldiers,
Annapolis students out for early practice, Towing;
Saranac Lake, N. Y. ; skating, skiing, flivver air-
plane, cost $700; New York's own fighters, 308th
Infantry, M. G. Alexander, commander.

Tree Animals. Reels, 1; producer, Ditmar; ex-
change, Educational Film Corporation of Amer-
ica; remarks: Ditmar's living book of nature.
Here are portrayed the wonderful possibilities of
filming 'creatures of the night in a specially ar-
ranged studio. Honey bear, Brazilian opossums,
flying Phalanger. Cartoon. Ninth grade.

Hearst News, Vol. 1, Issue 8. Reels, 1 ; pro-
ducer. International; exchange, Universal; re-
marks: Out of the skies on skiis; France bestows
honors on American officers, Major-General Goe-
thals. General March, Secretary Baker; goat mas-
cot of S. S. Kentucky gets his discharge; surren-
dered German U-boats puzzle to the conference
parley; negro fighters return, 369th Infantry in
parade, Gov. Smith and members of the mayor's
committee; Tad's indoor sports.

Cattle Industry in New Mexico. Reels, 1 ; pro-
ducers, Selig; exchange, Beseler; remarks: All

cattle from Mexico must pass the scrutiny of the
U. S. inspectors, disinfecting bath, shipping cat-
tle, Mexican cowboys, mountain goat from north-
ern part of state, large herds of sheep brought in
to be shorn; before shearing they are given baths;
-counting, shearing, sacking wool, transporting.
Fourth grade.

How a Blossom Opens. Reels, 1; producer,
Pathe, C. G. C. P.; exchange, Beseler; remarks:
These views show the actual birth of leaves and
flowers. This action in nature is too slow to be
viewed with the normal sight. In the cinemato-
graph pictures we see it 11,000 times more rap-
idly than in reality. Lilacs, cherry blossoms,
horse chestnut, chrysanthemums. Third grade.

Monkeys. Reels, 1; producer, Pathe; exchange,
Beseler; remarks: Ruffled lemurs, ring-tailed lem-
urs, striped monkey, sapajou monkey, long-tailed
monkey, spider monkey, fox-tailed monkey, chim-
panzee from New York Zoological Garden, great
apes at luncheon, largest collection of chimpan-
zees and orang-outangs in captivity in the world.
Fourth grade.

Mollusks. Reels, 1 ; producer, Pathe, C. G. C.
P.; exchange, Beseler; remarks: Sea slug is a
mollusk inhabiting tropical waters, sea cucumber,
a delicacy of the Chinese table, sea squirt, pyro-
soma, sedentary phronina, scallop, the scallop and
starfish enemies, octopus. Ninth grade.

Pathe News. Reels, 1; producer, Pathe; ex-
change, same; remarks: Ice boats; returned sol-
diers at Newport News receiving their pay;
money sent on "Leviathan" to pay soldiers in
Europe; Washington, D. C. Hugh H. Wallace,
new envoy to France; battleships on way to Cuba,
the "Arizona," airplane flying over battleships;
camouflaged ships; Paris; King and Queen of
Belgium, Madame Poincare visiting orphans; auto
races at Daytona Beach, Cal.; Ralph de Palma;
Col. Hayward leads parade of colored soldiers.

Pathe Review. Reels, 1; producer, Pathe; ex-
change, same; remarks: Picturesque Japan, col-
ored. Kinshin, panorama, road scenes, water-
falls; making postage stamps in government print-
ing office, Washington, D. C. Animals: Tigers,
zebras, gnu, bontebok, beisa antelope; simple ex-
periments in electricity, rubbing glass rod, at-
tracting various articles, electricity by induction,
positive and negative electricity, static chimes;
juggling analysis, Indian clubs, slow camera.

Pathe News. Reels, 1; producer, Pathe; ex-
change, same; remarks: Motor boat race; Cam-
den, N. J., U. S. S. Idaho nearing completion;
Ole Hansen, mayor of Seattle; Capt. Christy
Mathewson returns from France; Flachaire,
French ace, on visit to U. S. ; flying in air car-
toon; bridging the Rhine, Gen. Mangin; women
take part in German elections; French troops dec-
orated in Ems, Russia; Phoenix, Ariz., commit-
tee destroying liquor; New York City baby day
nursery; Balkans. Roumanian troops on way
home for demobilization.

Hearst News, Vol 1, Issue 9. Reels, 1; pro-
ducer. International; exchange, Universal; re-
marks: Cardinal Gibbons honored by clergy; Italy
honors fathers of sons in air service; rice fields
in Houston, Texas; U. S. fleet at Guantanamo,
Rear Admiral Coontz, U. S. S. Oklahoma, inspec-
tion of troops on board ship, sailors swimming.
Cut cartoon.

The Restless Three. Reels, 2; producer. Rob-
ert C. Bruce; exchange, Educational Film Corpo-
ration of America; remarks: Travelogue study:
California. Oregon and Washington; Yosemite
Valley, Yosemite Waterfalls, Rogue River, Mt.
Jefferson, Mt. Baker, Selkirks of Canada.

Picturesque California. Reels, 1; producer, Vita-
graph; exchange, Beseler; remarks: Bungalows
and flower gardens, Mt. Lowe, incline railway,
Mt. Echo station, Lowe Observatory, Alpine tav-
ern, Grand Canyon. Mt. Lassen, the only active
volcano in U. S. Third grade.

The City of San Francisco. Reels, 1 ; producer,
Edison; exchange,- Beseler; remarks: Birdseye
view, Mission Dolores, Seal Rocks, Cliff House,
Japanese tea gardens, Sutro Heights Park, Sutrp
baths, Golden Gate Park, statues, brjdges, buffalo,
deer, Market Street, fire department. Third
grade.

lapanese-American Fishing Industry at Santa
Monica. Reels, 2; producer, Vitagraph-Lubin; ex-
change, Beseler; remarks: Yellow-tail, sea bass,
cleaning fish, sea gulls, sardine industry, mending
and casting nets, hauling in the fish, transferring
fish to factory, baking, canning, oiling, sealing
boxes, shipping. Third grade.

Birds of Prey. Reels, 1 ; producer, Eclipse-
Pathe; exchange, Beseler; remarks: Claws of
birds, "Rowers" and "Sailors," kestrel and its
voung, kestrel hawk, St. Martin buzzard, gos-
hawk, eagle, vulture, condor, merlins, raven,

rooks, European kite, sparrow hawk. Second
grade.

Our Farm Yard Friends. Reels, 1; producer,
Selig; exchange, Beseler; remarks: Rabbit and
dog at play, incubator chicks, Japanese hen, game
chickens, goslings with hen, ducklings with hen,
goat and horse friends, pony, cow, fancy fowls,
turkeys. Second grade.

Hearst News, Vol. 1, Issue 10. Reels, 1; pro-
ducer, International; exchange, Universal; re-
marks: Different guns used in war; Howard
students rowing. Red Cross nurse decorated with
D. S. C. by Secretary Baker; Boston, Maj.-Gen.
Edwards decorating soldier; Archbishop of New
York, Patrick J. Hayes; observation balloons, U.
S S. Nevada, destroyer throws smoke screen; en-
gineers of the Twenty-seventh Division arrive
from Europe, Brigadier-General Cornelius Van-
derbilt. Cut cartoon.

Foreign Deer. Reels, 1 ; producer, Interna-
tional Film Corporation; exchange, Educational
Film Corporation of America; remarks: Ditmars'
living book of nature, deer that habitat in South
America, Europe and Asia. Cut cartoon. Third
grade.

Pathe News. Reels, 1; producer, Pathe: ex-
change, same; remarks: Guantanamo Bay, Cuba,
sailors at setting-up exercises, coaling ship; div-
ing and swimming; Hoboken, N. J., the "George
Washington," President Wilson's guards, Capt. B.
F. Hood; Marysville, Cal., flooded land; French
refugees return to their homes; German prisoners
at work in- France; New York City airplane show,
airplanes used in war, captured German plane
"Vera"; Miami, Fla., picking grapefruit, packing
and shipping; Washington, D. C, President Wil-
son leads parade of returned veterans, views
taken from airplane.

International News. Reels, J; producer, Inter-
national; exchange. Universal; remarks: How
Uncle Sam treats his prisoners, German prisoners
in France, at mess, canteens managed by prison-
ers, supervised by American officers; German
prisoners' band playing, camp mascot, prisoners
playing rugby; fighting fire in stockyards; cutting
down dead trees in park to get firewood for New
York City poor; governors and mayors confer
with President Wilson on the labor ques-
tion; Guantanamo, Cuba, battleships in wintet
maneuvers.

Products of Florida's Lowland. Reels, 1 ; pro-
ducer, Kalem; exchange, Beselef; remarks:
Cypress logging, felling trees, sawing logs, logs
pulled into water, transported to factory. Celery
industry, transplanting, cultivating, packing and
shipping. Fifth grade.

St. Augustine, Florida. Reels, 1; producer,
Lubin; exchange, Beseler; remarks: St. Augus-
tine, oldest city on the American continent; Fori
Marion, old Spanish monument, Spanish cathe-
dral, Franciscan monastery, old Spanish mission,
"House of History," slave market; making
palmetto hats. Fifth grade.

Florida's Strange Industries. Reels, 1 ; pro-
ducer, Lubin: exchange, Beseler; remarks: Crab
fishing, dredging crabs, cleaning, canning, pack-
ing for shipment; shell comb industry, catching
turtles, splitting the shell, designing, cutting
teeth, carving out the design, polishing, finished
product; sponge fishing, hauling in the sponge,
cleaning, drying, packing. Sixth grade.

The Cornergrat Railway. Reels, 1; producer,
Burlingham Film Company; exchange. Sherry
Service; remarks: Scenic railway. The Matter-
horn, Zermatt. fifty-five different glaciers. Finde-
len viaduct (highest in Europe), Funicular Rail-
way, Riffelalp, pack mules, telescope, mountain
climbing, Riffelberg, precipices, Monte Rosa.

Pathe Review. Reels, 1; producer, Pathe; ex-
change, same; remarks: An enemy of snakes, bird -
catching and eating snake; picturesque Brittany,
colored, women and girls in national costumes;
the high and broad jump, ultra rapid camera:
strange babies, porcupine with young, cat and
kittens, squirrels, ferrets, red fox, badgers, lions,
brown bears.

The Eskay Harris Feature Film Company lists
the following subjects for school entertainments:
"Jack and the Beanstalk," "Alice in Wonder-
land," "Aladdin and His Wonderful Lamp,"
"Babes in the Woods," "New Wizard of Oz,"
"Fairy and the Waif." "Rip Van Winkle," "Cin-
derella," "Life of Shakespeare," "Snow White
and the Seven Dwarfs," "Oliver Twist," "David
Copperfield," "Declaration of Independence."
"Washington at Valley Forge," "Prince and
Pauper." "Pied Piper of Hamlin," "Treasure
Island," and "Evangeline." The Eskay head-
quarters are 126 West Forty-sixth street. New
York, N. Y.

REEL and SLIDE

29

Selected Pictures

(Reviewed for Reel and Slide Magazine
by the National Board of Review)

GENERAL ENTERTAINMENT

The Sheriff's Son. Five reels; Famous Players-
Lasky: Paramount; star, Charles Ray. Interest-
ing and appealing story of a country lawyer.

The Little Comrade. Five reels; Famous Play-
ers-Lasky: Paramount; star, Vivian Martin. A
wholesome story of the life and romance of
farmerette of Uncle Sam.

Three Men and a Girl. Five reels; Famous
Players-Lasky: Paramount; star, Marguerite
Clark. The romantic adventures of three men
who are professed woman haters and a girl who
changes their points of view.

Pettigrew's Girl. Five reels. Famous Players-
Lasky: Paramount; stars, E. Clayton and M. Blue.
Tale of a romance before the war between a
soldier and a show girl.

The Jungle Trail. Five reels; Fox; star, Wil-
liam Farnum. A thoroughly fine picture of the
jungles of Africa through which runs an interest-
ing romantic love story.

Thou Shalt Not. Six reels; Fox; star, Evelyn
Nesbit. A well-developed picture of a wayward
girl whose father champions her cause after hav-
ing first cast her out.

Blind Man's Eyes. Five reels; Metro; star,
Bert Lytell. Adaptation from the popular novel
by William McHarg and Edwin Balmer dealing
with the efforts of a man, wrongfully accused of
murder, to prove his innocence.

It's a Bear. Five reels.; Triangle; star, Taylor
Holmes. The adventures of a young man who
goes to Wyoming and on his father's sheep ranch
shows the Westerners what an Easterner can do.

Miss Dulcie from Dixie. Five reels; Vitagraph;
star, Gladys Leslie. A beautiful Southern romance
with well-developed atmosphere.

Mrs. Wiggs of the Cabbage Patch. Five reels;
Famous Players-Lasky ; Paramount. Star, Mar-
guerite • Clark. From the story by Alice Hegan
Rice. Story of a twelve-year-old girl who runs
away from an orphanage to live with a warm-
hearted woman in a "cabbage patch." It is full
of homely touches and a beautiful spirit.

Breed of Men. Five reels; Famous Players-
Lasky; Artcraft. Star, William S. Hart. A
characteristic Arizona story involving the trou-
bles of the settlers with a crooked real estate
operator.

You Never Saw Such a Girl. Five reels, fam-
ous Players-Lasky; Artcraft. Star, Vivian Mar-
tin. An adaptation of George Weston's story,
"The Kingdom of Heart's Desire." An attractive
romance full of happiness presented by a quaint
and winsome girl.

Maggie Pepper. Five reels; Famous Players-
Lasky; Paramount. Star, Ethel Clayton. A screen
version of the play of the same name in which a
wide-awake sales girl transformed an old fash-
ioned department store.

False Faces. Five reels; Famous Players-Lasky;
Artcraft. Star, Henry Walthall. Taken from se-
rial by Louis Joseph Vance. A thrilling and con-
vincing story of an international spy, on the
Western battle front, on shipboard, in submarine
and in New York. Replete with action.

A Winning Girl. Five reels; Famous Players-
Lasky; Paramount. Star, Shirley Mason. A
wholesome story of home life and the patriotic
work of a veteran daughter in a mill.

Alias Mike Mdran. Five reels; Famous Play-
ers-Lasky; Paramount. Star, Wallace Reid. Taken
from serial. A story of a fearful American who
is made into a splendid soldier.

Boots. Five reels; Famous Players-Lasky;
Paramount. Star, Dorthy Gish. Tale of a Lon-
don boarding house slavey; thoroughly touching
-and inspiring.

Faith. Five reels; Metro. Star, Bert Lytell.
A thoroughly fine picture of the character testing
of a young bank clerk and the influence of a
blind mother and his fiancee.

Our Teddy. Six reels; First National Exhibit-
ors' Circuit. A series of clear cut incidents from
the life of Theodore Roosevelt portraying his
courage and fairness.

Fighting Through. Six reels; Hodkinson-Pathe.
Star, E. K. Lincoln. The picture follows a boy
into Arizona and various border troubles. The
love element is also present.

Little Orphant Annie. Six reels; Pioneer. St.ir,
Colleen Moore. A touching story which has some
of the elements of a fairy tale.

The Better 'Ole. Five reels; World. Stat;,
Charles Rock. Taken from Lieut. Bairnsfather's
play of the same name presenting in a human and
appealing form the routine of life of three mod-
ern musketeers in the trenches.

HUMOROUS.

Happy Though Married. Five reels; Famous
Players-Lasky; Paramount. Star, Enid Bennett.
A clean, clever comedy involving two brothers
who are miners, and the complications and trou-
bles which surround their return to New York.

Sis Hopkins. Five reels; Goldwyn. Star, Mabel
Normand. A thoroughly funny story of an awk-
ward and illiterate little farm girl.

Mutt and Jeff Cartoons. One reel each; Fox.

Dog Gone Tough Luck, Landing an Heiress, The
Bearded Lady, Five Thousand Miles on a Gal-
lon of Gas, The Pousse Cafe.

Count Your Change. One reel; Pathe. Lloyd
broad comedy.

The Shootin' of Hully Balou. One reel; Uni-
versal. Lyons & Moran. Burlesque.

Half Shot. One reel; Universal. Lyons &
Moran. Marriage comedy.

He Was a Hero. One reel; Exhibitors' Mu-
tual. A polite comedy.

Their Baby. One reel; Exhibitors' Mutual:
Strand. Domestic comedy.

Reilly's Wash Day. Two reels; Famous Play-
ers-Lasky: Paramount. Sennett comedy.

Mutt and Jeff Cartoons. One reel each; Fox.
Fireman, Save My Child; William Hohenzollern,
Sausage Maker.

The Story of Steel. One reel; Goldwyn: Ford.
Industrial.

Little Bit of Heaven. One reel; Goldwyn:
Ford. Yellowstone Park.

An Eyefull of Egypt. One reel; Exhibitors*
Mutual: Rothacker. Splendid travel picture.

Outdoors No. 36. One reel; Exhibitors' Mu-
tual: Rothacker. Cattle herding.

Outdoors No. SO. One reel; Exhibitors' Mu-
tual: Rothacker. Estes Park, Colo.

Outdoors No. 29. One reel; Exhibitors' Mu-
tual: Rothacker. Wyoming scenic.

Columbia, the Gem of the Highways. One
reel; Outing-Chester. Oregon Roads.

Roaring Lions.
edy with lions.

Two reels; Universal. A com-

TRAVEL AND SCENIC.

Bulls and Bears. One reel; Exhibitors' Mutual.
Scenic of Yellowstone Park.

Geesers and Geysers. One reel; Exhibitors'
Mutual. Scenic of Yellowstone Park.

Doing the Dells. One reel; Exhibitors' Mutual.
Wisconsin lake scenic.

Hang It All. One reel; Goldwyn-Ford. Wall
paper manufacture.

Mount Edith Cavell. One reel; Goldwyn-Ford.
Western Canadian travel picture.

Rough Stuff. One reel; Goldwyn-Ford. Car-
borundum in the making.

Good to Eat. One reel; Goldwyn-Ford. Hotel
kitchens — cooking.

Community Motion Picture
Bureau

(Copies of all productions released through

the Community Motion Picture Bureau

may be secured from any of the

following branches)

Eastern Division, 46 West 24th Street. New-
port News, Va., P. O. Box 321, 2504 Washington
Avenue. Philadelphia, Pa., 1208 Vine Street.
Hoboken, N. J., 332 River Street. Buffalo, N. Y.,
410 Curtis Building. Washington, D. C, 1517 H
Street, Northwest. Chicago, 111., 315-316 Mailers
Building, 5 South Wabash Avenue. Cincinnati,
Ohio, 514 Elm Street. San Antonio, Texas, 227
Bedell Building. Dallas, Texas, 1919 Main Street.
Boston, Mass., 42 Melrose Street. San Francisco,
Cal., 821 Market Street. Atlanta, Ga., 146 Mari-
etta Street.

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date Address.

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date

Address..

Fill In and Give This to Your Nearest Theater Owner

Proprietor _ Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer..

Exchange..

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed.

Date-

Address..

30

REEL and SLIDE

Slides |

Questions on Lantern Slide Sub- =
jects will be answered by mail if J
stamped envelope is enclosed in g
addressing this department.

In no line of educational work has the stereop-
ticon proved its worth to a greater degree than in
the teaching of art. In no line of subjects have
the slide houses found readier profit than in the
sets designed to familiarize the present genera-
tion with the fine paintings of the world. The
result has been that there are plenty of good sub-
jects in this class available to the teacher. Look-
ing over a dozen or more slide catalogues, one is
impressed by the attention given to art and archi-
tecture. There is a wealth of material at hand
and plenty of carefully prepared lectures to go
with them for the teacher or speaker too busy to
prepare his or her own text. Art has always been
the most practical subject to visualize, perhaps
because it lends itself to adequate visual presenta-
tion and of itself it is beautiful and fine. Like-
wise it is easily available to the slide maker who
can well afford to put in his best work on art
slides because he knows the subjects will have
permanent earning power and the better the
workmanship the more will this be the case.

* * *■

A considerable slide business is being done
nowadays among those who address conventions
in various parts of the country. Speakers sched-
uled for discussions on more or less technical sub-
jects find it a simple matter to carry along a
stereopticon and a hundred or so specially pre-
pared lantern slides. The reason for this is sim-
ple. At most conventions, time is limited and
speakers must use dispatch. The screen will pre-
sent salient points in an address quickly and thus
save much time.

At many of the conventions these days one
stereopticon is made to serve several speakers and
the machine is supplied by the committee on ar-
rangements. Then all the speaker has to do is
to bring along his slide case. Simple enough!

* * #

R. M. Beardsley of Louisville, Ky., writes this
department for sympathy. It seems he sent a set
of photos to a St. Louis slide maker to have a set
of hand colored slides made. The slides were re-
turned in due time. A short time later he at-
tended a church stereopticon lecture and was at-
tonished to see his own identical subjects on the
screen. His photos had been duplicated and in- '
corporated into the catalogue sets of the slide
house. This does happen now and again. There
is nothing much to be done about it except to
change slide makers. Probably Mr. Beardsley has
already done that.

* * *

A recent letter to this department suggested
that photography as practiced by the slide makers
of today is inferior to that of a decade ago. Pic-
ture are often too contrasty, for one thing, it /is
safe to say. Possibly "war time" developer has
had something to do with that of late. At the
same time dark room workmanship tells the tale
on the screen and there is no good reason why it
cannot improve instead of grow worse as other
things improve. It is not so much a question of
cost as it is of knowledge and care.

What can you tell me about opaque projection?
J. K.

Answer: Ihe versatility of objects and the
wealth of material which becomes available in
using opaque projection makes it seem, on the
face of it, a very desirable outfit to use, and un-
der the proper conditions it is a most satisfactory
equipment. Its inefficiency compared with lantern
slide projection is its chief drawback and when
you consider that the light from the illuminant,
no matter how powerful it may be, is reflected
from an opaque object, such as a photograph or
a half tone, you will see that it must be com-
paratively inefficient. With lantern slide projec-
tion the light is projected directly through the
lantern slide transparency from the lenses to the
screen. With opaque projection it is reflected.
Think for a moment of the difference between

Plilllllllllllllllllllllllllllllllllllllillllllllllll^

I ?— ASK US— ? !

What is the address of the Keystone View Co.?
B, L.

Answer: Meadville, Pa.

* * *

Where could I sell ideas for use in the produc-
tion of industrial advertising films? L. J. Larkin.

Answer: Try Baumer Films, Inc., 26 West 48th
St., New York City; Bray Studios, Inc., 25 W.
25th St., New York; Rothacker Film Mfg. Co.,
1339 Diversey Boulevard, Chicago, and the Atlas
Educational Film Co., 63 E. Adams St., Chicago,

111.

* * *

Where can I secure a list of all film exchanges
in Chicago? C. L. Whitney.

Answer: A complete list of all exchanges in
the United States was recently printed in Reel
and Slide. This same list will soon be printed in
pamphlet form. Watch the columns of this maga-
zine for announcement.

* * *

Where is the headquarters of the Community
Motion Picture Bureau? B. C. F.

Answer: 46 E. 24th St., New York City.

* * *

Do you know of any good moving picture illus-
trating vaccination? S. R. Mc.
Answer: No; there is no record of such a film

in this office.

* * #

What company is releasing the new Burlingham
educational films? Stanley High School.

Answer: The Sherry Film Service, 729 Sev-
enth Ave., New York.

What company mak^s the Brenopticon? L. J.
Answer: The Brenkert Light Projection Co.,

Detroit, Mich.

* * *

What is the customary door charge for a
church film program consisting of an illustrated
lecture, a one-reel comedy and a two-reel photo
drama? First Congregational.

* * *

Answer: Usually the churches accept free will
offerings. Ten or fifteen cents would be fair
enough if tickets are sold in advance.

Where is the Cosmograph projector made? C
M. Masters.

mini

Answer: Address the Cosmograph Company,
Morehead, Ky.

• # «

What is the cost of finishing copies from mo-
tion picture negatives? B. J.

Answer: The cost varies somewhat. Copies,
or prints, are made as low as three and a half
cents per foot. The usual rate for first-class
work is nearer 5 or SJ4 cents per foot.

# * *

What system of moving pictures are now in
use in the New York schools? B. L. Cochran.

Answer: Pathescope projectors using the
Pathescope library of slow-burning films.

* ,* *

What is the address of the makers of the Bren-
opticon machine? B. B.

Answer: The Brenkert Light Projection Co.,
Detroit, Mich.

Where can I buy second-hand stereopticons?
Harmon.

Answer: We refer you to the classified adver-
tising department of Reel and Slide Magazine.

"The Soldiers of the Sea" was a film
shown at the motion picture service at
Memorial Congregational Church, Worces-
ter, Mass., recently. The film showed the
work of the marine corps during the recent
world struggle. The choir sang several
selections at the conclusion of the motion
picture.

Rev. Edward Eells, pastor, then spoke orr
the trip being made by President Wilson.
The address was illustrated by stereopticon
views, showing the different European
capitals that the president visited while on
the other side. The climax of the address
was the story of the great league of nations
that President Wilson hopes will result
from the peace conference.

seeing the bright sunlight shining on the side of
a building and looking directly at the sun through
a transparency of the same building and you will
have a very accurate comparison of the difference
between opaque and lantern slide projection.

* * *

With Easter Sunday approaching, there seems
to be quite a brisk demand for slide sets on the
subject. Probably the demand would be greater
providing the supply was more adequate. We
have gone through the lists of several slide houses
without very gratifying results. It would seem
that religious sets, which are plentiful enough,
should contain a fair proportion of typically
Easter subjects suitable for the occasion. How-
ever, two sets which serve the purpose are:

EASTER, ASCENSION AND WHITSUNTIDE

Carrying Christ to the Sepulchre

O perfect life of love

Angel at the door of Sepulchre

It is finished, Blessed Jesus!

The Resurrection

Christ, the Lord, is risen today

The walk to Emmaus

Abide with me! fast falls the eventide

Christ appearing to Thomas

Alleluia! Alleluia! Alleluia!

Miraculous draught of Fishes

God moves in a mysterious way

The Transfiguration

Light's glittering morn bedecks the sky

The Angel declareth the Resurrection

Christ, the Lord, is risen today

Mary Magdalene at the Sepulchre

Resting from His work today

Christ appearing to Mary

At the Cross her station keeping

Apostles sent to preach

Christ will gather in His own

The Ascension

See the conqueror mounts in triumph

Descent of the Holy Spirit

When God of old came down from Heaven

Apostles preaching the Gospel

Disposer supreme

THE WONDERFUL STORY

Abraham's Sacrifice
The Nativity
The Star in the East
The Adoration
The flight into Egypt
Massacre of the Innocents
Baptism of Christ
Raising of Lazarus
Sermon on the Mount
The Crucifixion
The Burial of Christ
The Resurrection of Christ
Christ appears to His Disciples
The Ascension
' Descent of the Holy Spirit
The Apostles preaching the Gospel
The Elect before the Throne of God

* * *

A most interesting new set of slides which
should arouse interest in a wide circle is entitled
"The Meaning of Art in Marine Camouflaging,"
which is being used in connection with a lecture
by Karl S. Bolander, instructor in art in the
Columbus, Ohio, public schools and formerly pres-
ident of the Columbus Art League. Mr. Boland-
er spent six months in actual camouflage work at
Newport News, Va.,- and the slide set fully illus-
trates his experiences there.

There is no question, in this connection, that
the slide has recorded for future generations
many of the outstanding facts of the great war
which are of a kind to lend themselves to pic-
turization. Side by side with the moving picture
the stereopticon has served the country well, and
though all of the phases which have been photo-
graphed have by no means been transferred to
slides, this work is being done by those best qual-
ified to do it. It will be especially interesting to
secure sets which depict the points of interest
during the armistice period, demobilization and
the reconstruction work that follows.

So many people are apt to feel that they are
buying sheets of glass when they buy lantern
slides. In reality, they are buying the image
on the screen. The slide is merely the medium.

J. S. BIRD.

A moving-picture machine has been
bought by the Normal School at Eau Claire,
Wis. Films of the Arabian Nights and
Life in the Ghetto were shown on the. in-
itial program.

The department of visual instruction in
the extension bureau of the state univers-
ity will supply films each week. At pres-
ent the movies will be of general character
and adapted to all of the students. Later
the directors expect to correlate the pic-
tures with the special studies.

REEL and SLIDE

31

IllllllllllllllllllilllllllllllllllllllllllllllllllllilllllllU

Proj

# Any questions pertaining to the projection of films and slides

^-y s-^A-n* jr^ ^^ on the screen will be answered by this department. Address

r*C 1 111] "Projection," Reel and Slide, 418 So. Market St., Chicago.

^-/^-'*-' -M.V-rJ.J- Yi an answer by mail is desired, enclose stamped envelope.

IIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIW

PROJECTION OF MOTION PICTURES WITH
MAZDA C LAMPS

(Reprinted from Commercial Engineering News
of the Westinghouse Lamp Company.)
The Westinghouse Lamp Company has recently
made demonstrations in Boston and New Haven
showing the practicability of Mazda C lamps for
motion-picture projection. The Simplex equip-
ment, which was used, not only passed all the re-
quirements of the inspection bureau of the state
1 of Massachusetts, but gave results in picture pro-
jection which were beyond criticism. The demon-
strations aroused a great deal of enthusiasm among
operators and theater managers as well as among
the film producers.

Other demonstrations of Mazda lamps and
Simplex equipment will be made in various parts
of the country during the early part of the year.
The object is to show that a new and satisfac-
tory source of light has been developed for pro-
jecting motion pictures and thoroughly practical
and durable equipment for controlling the light
has been placed on the market. The Mazda lamp
is not designed for projecting pictures in the
largest theaters, but is a desirable substitute for
alternating current arcs so that it meets the re-
quirements in a very large number of installa-
tions.

A little more than a year ago the Precision
Machine Company, manufacturers of the Simplex

projector, devel-
oped a lamp-
house mechan-
ism for the use
of Mazda C
lamps. This
mechanism or
lamphouse equip-
ment was never
placed on the
market because
of the fact that
there were a
number of
changes being
contemplated re-
garding the sizes
and ratings of
the lamps which
were to be used,
and it had not
been definitely
decided what
type of con-
denser system
would give the
best results.

During the
past year many
experiments
have been made
which have led
to some modifi-
cations of the
original lamp,
house equip-
ment, though the
principles i n -
volved have been
maintained. The
changes have all
been in the na-
ture of improve-
ments which
make the appa-
ratus more
workable and
less liable to
confuse the operator when it is turned over to
his care.

In the meantime also the Mazda lamps for
motion-picture projection have been standardized.
Two lamps are now being marketed for this pur-
pose. The 900-watt 30-ampere 30-volt lamp is
intended for general service in motion-picture
machines, while the 600-watt lamp is recom-
mended for use only where there is not sufficient
power available for the 900-watt lamp, or where
the picture is small and the conditions such as are
found in a church, school or lodge room.

The 600-watt lamp is especially suited to the
conditions where a farm lighting outfit of the
30-volt range supplies the power. Both the 600-
watt lamp and the 900-watt lamp are made up in
the T-20 bulb, and the filament is arranged in
four closely spaced parallel coils as shown in
Fig. 1. Both the 600 and the 900-watt lamps are
of the 30-volt range, and this simplifies the elec-
trical control equipment which is required, as it
is necessary to have only one voltage range for
the two lamps.
The Simplex lamphouse equipment has the fol-

lowing general features which are of particular in-
terest, as they represent many advantages over
most of the equipment which has heretofore been
placed on the market:

Practically all the adjustments on the lamp
may be made from the outside of the lamphouse.
The lamp is placed in a removable holder and an
extra holder provided so that new lamps may be

Fig. 2

installed without difficulty or loss of time. Ample
working space between the lamphouse and the
motion-picture machine head is obtained by using
plano-convex condensers instead of a short focus
prismatic condenser.

As the plano-convex condensers are used for
projecting motion-picture film it is unnecessary to
provide an additional set of condensers for lan-
tern slides, and, therefore, one set of condensers
is all that is required; this is much better me-
chanically than is any shifting device for chang-
ing condensers which is necessary where a pris-
matic condenser is used for the film. Another
feature of the lamphouse which is of great impor-
tance is that it is designed so that it can be in-
stalled on any standard make of motion-picture
projector.

The advantages of havirig handles for adjust-
ing the lamp outside of the lamphouse are that
the projectionist works comfortably as the han-
dles are not hot and adjustment can be readily
made at any time in case of necessity; the mech-
anism is similar in its operation to the mechanism
of the arc lamp, and therefore the operator can
readily adapt himself to the new equipment.

When adjusting a lamp the lamphouse may be
closed up so that the eyes of the projectionist
are not blinded by the glare of light from the
intensely hot filament. If adjustment is made
with the lamphouse door open as is necessary
with most types of lamphouses, the glare of the
lamp prevents the operator from seeing the screen
clearly for some time afterwards, and he is
therefore unable accurately to focus the picture
on the screen.

One of the most accurate adjustments which
needs to be made is the bringing of the reflected
image from the mirror into its correct position
between the spaces in the coils of the lamp fila-
ment. Unless the image is brought accurately
to the correct position the effect on the screen is
not what is should be, there being uneven illu-
mination and also loss of light.

_ In the Simplex mechanism the mirror is pro-
vided with a long handle which reaches out
through the back of the lamphouse. By means of
this long handle the position of the mirror can
be changed by a very slight amount, and thus
the reflected image brought to exactly the de-
sired position. _ The positioning of the mirror is
one operation in the adjustment of a Mazda lamp
for projection purposes with which the projec-

tionist has not been familiar. With the arc lamp
equipment he has been accustomed to adjusting
the light source so that it gives the desired spot
at the aperature plate.

With the Mazda lamp it is necessary to get the
lamp in the correct position with respect to the
condenser and then bring the mirror into the
correct position in respect to the lamp filament.
This is an added operation but it does not need
to be done only occasionally, as when the lamp
and the mirror are once correctly set they will,
unless disturbed, remain in this position until the
burnout of the lamp makes necessary the instal-
lation of a new lamp and new adjustment.

As shown in Fig. 2 there are two lamp hold-
ers provided with the equipment. These lamp
holders provide for the lateral adjustment of the
lamp so that the filament can be brought to very
nearly the correct position before the holder is
mounted on the adjusting mechanism. After a
lamp has been installed the position is varied as
may be necessary by adjusting handles. This
lamp may then be removed and another one simi-
larly adjusted. In case the lamp in service burns
out it is removed and the spare lamp with its
holder installed. The only adjustment which is
liable to be necessary is a slight vertical adjust-
ment due to differences in the light center lengths
of the two lamps.

In any case a fair light will be obtained for
continuing the picture, and the operator can
make his final adjustment while the film is be-
ing run. The entire mechanism is strong and
well made, and fits inside a special lamphouse;
this lamphouse is fairly large so that a mirror
of large diameter can be accommodated. The use
of a large diameter mirror is advisable because
the heating effect of the lamp is such that a
small mirror will soon be destroyed. The large
mirror will last many times longer than the small
mirror, and also it will give a better image of
the filament so that there is a double advantage
in its use. There is also room in the lamphouse
to permit of excellent ventilation so that the lamp
is always operated under conditions which are
ideal for giving good performance.

The principal disadvantage of using short focus
prismatic condensers is that the lamphouse must
be brought very close to the machine head; with
many types of machines this makes it difficult to
reach the framing levers and focusing screw.
With the Simplex equipment the lamphouse is in
about the same position as it would be if an
arc lamp were used, so that the practical opera-
tion of the machine is not interfered with in any
way, and the danger of the projectionist being
burned by accidental contact with the hot lamp-
house is almost wholly eliminated.

A graphic comparison of the conditions which
exist with the plano-convex and with the pris-
matic condensing system is shown in Fig. 3.
With the plano-convex condensers the light source
is placed at a while with the prismatic condenser
the light souice will be placed at a'. The rays of
light from the plano-convex condensers pass
through aperture b and the greater portion of
them are picked up by and passed through the
objective lens c. With the prismatic condensers
the light source is placed at & and, owing to the
wider divergence of the light rays which are
represented in this case by the dotted lines, a
very much larger portion of the light is lost be-
cause it does not pass through the objective lens
c. With the prismatic condenser part of this
loss is compensated for because the light source
at a is much closer to the condenser than with
the plano-convex condensers; thus a somewhat
larger angle of light is picked up.

It is also evident that where the prismatic
condenser is used it is much more important that
an objective lens of large diameter be installed
in order to pick up a greater portion of the
diverging light rays. Owing to the fact that a
lens tube in a standard motion-picture machine
is slightly less than 2" in diameter, it is not pos-
sible to get the maximum effect from a lens hav-
(Continued on page 44.)

Fig. 3

32

REEL and SLIDE

OPINIONS

Reel and Slide: We can truthfully say that we derive more real
benefit from the pages of your magazine than we do from all the
other motion picture magazines combined.

A. Bittle, Manager Superior Film Mfg. "Co.

Reel and Slide: Received the January and February copies of
your magazine and they are fine. Full of information for a minister
who is using movies in his church.

Rev. M. A. Banker, Moulton, la.

Reel and Slide: Enclosed find subscription. Your magazine is
just what we need.

Rev. Jesse VV. Bunch, Fort Benton, Mont.

Reel and Slide: Thank you for Reel and Slide. It surely covers
the ground most thoroughly and is filling a big gap in the educa-
tional film world.

N. Frank Neer, Manager, Vocational Division, Curtis Pub. Co.

Reel and Slide: The sample copy of Reel and Slide alone is worth
one dollar and I feel delighted to know that there is such an ex-
cellent magazine published.

Leon N. Neulen, Supt.,
Okabena Consolidated Schools, Okabena, Minn.

Reel and Slide: I have a copy of Reel and Slide which you
were kind enough to send me and it is indeed an interesting pub-
lication.

Julian Johnson, Editor Photoplay Magazine.

Reel and Slide: I think you have a very live magazine.

M. Bernays Johnson, Westinghouse Lamp Co.

Reel and Slide: I have just received the first copy of your
magazine and our regret is that we have not been receiving your
publication since its inception. With the assistance of your maga-
zine, one can get far deeper into things motographic.

"The Huntleys," per Ben Huntley, Winona, Minn.

Reel and Slide:

There is distinctive merit in your proposition.
C. C. Campbell, Dolge Brothers Motor Co.

Reel and Slide: Allow me to congratulate you on the December
number of Reel and Slide. It is full of very interesting material
and valuable information for the non-theatrical motion picture man.
Your list of "Productions Worth While" is a very valuable addi-
tion to your magazine. After seeing your December number I feel
justified in recommending it to our secretaries.

George J. Zehrung, Director, Motion Picture Bureau, Interna-
tional Committee of Young Men's Christian Associations.

Reel and Slide: The idea you have is a worthy one and will
undoubtedly meet with success.

F. A. Kapp, Mitchell Motor Car Corporation.

Reel and Slide: I am much interested in the character of your
magazine.

Lloyd Van Doren, Earlham College, Richmond, Ind.

Reel and Slide : Reel and Slide Magazine fills a long felt want
in the field of visual instruction. Churches are doing much with
films now-a-days and can do much more — through you.

Rev. Christian F. Reisner, Grace Episcopal Church, New York.

Reel and Slide: I enclose one dollar for a subscription. Your
magazine puts me in touch with ideas I have had for a long time,
for I have believed that, given a projecting machine and a supply
of proper pictures, a development of the moving picture program
outside of the theater, for educational and recreational purposes,
could be built up.

H. B. Ayres (Community Expert), Houston, Tex.

Reel and Slide: For years I have believed in the screen as an
educator and advertising medium and I believe Reel and Slide is
destined to carry visual instruction to its ultimate goal — general
adoption.

Jack W. Speare, Advertising Manager Todd Protectograph Co.

Reel and Slide: Enclosed find check for $1. My attention has
just been called to Reel and Slide and I should like to have it
come continuously.

E. C. Boynton, Los Angeles, Calif.

Reel and Slide: We are all coming to realize the power of the
screen in church and school work, and therefore we welcome your
magazine and watch it closely for help and advice.

Rev. Leonard E. Blackmer, St. Paul's Church, La Crosse, Wis.

Let Us Send You Reel and Slide

Address REEL AND SLIDE

418 South Market St.

Chicago, III.

II
Please say, "As advertised in REEL and SLIDE,"

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
when you write to advertisers.

m

MAGAZINE

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

APRIL, 1919

No. 4

*

S

I

5

I

I

1
m

The Ideal Combination

MOTION PICTURES

The 20th Century Educator

POWER'S CAMERAGRAPH

The Perfect Projector

Things seen are best retained in the
memory. Over 87% of knowledge is
gained through sense of sight. Motion
pictures speak a universal language and

Power's
Cameragraph

is the ideal machine for making this
language understood. The subject is
portrayed upon the screen steadily and
with all details clearly defined. In all
lines of endeavor this pioneer projector
finds great favor.

Send for Illustrated Catalogue 21

"It puts the picture
on the screen."

NICHOLAS POWER COMPANY

Incorporated

Pioneers of Projection 90 Gold St., New York, N. Y.

33

34

REEL and SLIDE

Atlas Educational Shows Expansion

RAPID expansion in recent months
has resulted in the purchase of the
Diamond Film Studio and Labora-
tories by the Atlas Educational Film Com-
pany, and the addition of new directors,
camera men and other operatives, also the
enlargement and reorganization of the
main offices at 63 East Adams street, Chi-
cago.

Recently the Atlas Company tendered a
banquet to their employes in the new stu-
dio, at which C. A. Rehm, secretary and
general manager, was the master of cere-
monies.

C. A. Rehm, secretary and general manager,
Atlas Educational Film Company.

E. H. Kuhn is in charge of the commer-
cial department and Charles W. Hitchcock
is in charge of production. John Bauer is
director of the Atlas laboratory. The Dia-
mond studios are located at 2624 Milwau-
kee avenue and are fully equipped with the
most modern appliances and facilities.

At the present time the Atlas Company
is engaged in almost a dozen important
productions.

Mr. Rehm, speaking of the plans of the
company, said :

"The demands made upon our organiza-
tion for the production of educational-in-
dustrial pictures has made it essential to
acquire enlarged studio facilities and we
believe the Diamond plant fills the bill.

"The policy of the company to produce
only the highest grade pictures will be
maintained and we have assembled our
staff with this policy very much in mind.
Our productions must bear the acid test as
to photographic, directorial and textual
quality, and it is this quality which has in
the past insured the success of the com-
pany. In branching out into the produc-
tion field, we are confident that the Atlas
policies, thoroughly tested, will give us a
sound foundation upon which to build."

A luxuriously furnished client's room has
just been opened on the fourth floor over
the Atlas general offices where the projec-
tion of Atlas productions will be done for
patrons.

Productions based on the New Idea
Spreader, the Purina dairy feeds, the In-
ternational Harvester farm machinery and
the Louden Machinery Company's convey-
ors are a few of the recent Atlas under-
takings.

Productions now in the making include

films of several big corporations and some
interesting announcements in regard to
these will be forthcoming shortly. Speak-
ing of the new work, Mr. Kuhn, head of
the commercial department, said :

"The use of films by big business
houses is growing by leaps and bounds.
All the missionary work we have been do-
ing for the last seven years seems td have
come to a head. Our volume of business
is growing to such an extent that the pres-
ent year bids fair to double our business.
We are highly optimistic over the future."

Save -a -Slide Marks New Era
in Manufacture

For a century or more, since stereopti-
con slides have been manufactured, the cry
of the slide user has been "slides break
and crack." Being made of glass, this
is only natural, both from the heat of
the stereopticon as well as in handling and
in transit. The introduction of the mica
slide and brass slide for straight text mat-
ter has served to eliminate this breakage
problem to some extent, but mica and met-
al slides were not adaptable for lecture or
commercial advertising slides.

The recent perfection of the Standard
Save-A-Slide by the Standard Slide Cor-
poration of New York marks a new era in
slide production and will be acclaimed with
delight by thousands of slide users all over
the world, particularly lecturers, schools,
song slide users and national advertisers.
The new Save-A-Slide is produced by a
combination of various methods wherein
the photographic plate is protected in such
a manner as to reduce the possibility of
breakage by at least 50 per cent.

All the fine photographic effects neces-
sary for lecture work are feasible through
this new innovation, with the added advan-
tage of elimination of 50 per cent of the
breakage. Another important feature is
the light weight of the slides, which are
fully one-half the weight of the average
glass slide. This is an important feature
in cutting down parcel post and express
charges when making shipments as well as
a boon to the user who carries his slides
with him.

Standard Save-A-Slides are now being
made for all purposes — lecture, illustrated
song, commercial advertising, for retail
merchants and for every use that the glass
lantern slide is desired. The photographic
method is employed as in glass slides, the
hand-coloring is carefully done and the
slide in quality is every bit as good as any
glass slide ever made. The cost of these
slides is not more than 5 per cent greater
than that of the average glass slide, yet the
saving affected is fully 50 per cent in the
life of the slide, so that the average glass
slide bill can be cut about one-half and
with better satisfaction to the slide buyer.

The Standard Slide Corporation, -209
West 48th street, New York, are the origi-
nators and sole manufacturers of the
Standard Save-A-Slide and from whom
further information may be obtained.

Slides in Spanish to Sell
Hats in Mexico

The North American Slide Company of
Philadelphia is making 3,500 stereopticon
slides for the John B. Stetson Company,
hat makers, for use in all parts of the
United States, Canada and Mexico. A
unique feature of this campaign will be
slides worded in Spanish designed to in-
crease the sale of Stetson sombreros
among the Mexicans. These slides will be
handled through the Stetson branch houses
and Stetson dealers. They are an impor-
tant feature of the Stetson advertising
campaign.

James A.. Looby, general manager of the
North American Slide Company, reports a
number, of important new quantity orders
from leading national advertisers. Mr.
Loobv is Philadelphia's pioneer slide mak-
er. Besides supplying industrial users in
quantity, he also has produced a large
number of educational sets and special
slides.

Wright Issues Two New
Films on Mexico

George D. Wright has just supplied two
more of his series of single-reel produc-
tions describing "Mexico Today" which
have been completed for distribution by the
Educational Films Corporation of America.
"A Day With Carranza" and "What Is a
Mexican?" are the titles.

Mr. Wright has made more than a travel
subject in "A Day With Carranza." He de-
scribes the picture as "a few hours spent in
the company of the president of Mexico"
and proceeds to make the most of the op-
portunity.

"What Is a Mexican?" is a novelty in
construction. It is a fascinating study of
the Mexican citizen, from the highest to
the lowest, and tells the whole story of
Mexico in an absorbing manner that com-
pletely upsets the popular conception that
Mexico is a mountainous desert inhabited
by only two classes, the peon and bandit.

"SATISFIED"

The unanimous verdict of our customers who are
the kind who have been buying slides for years.
Quality above all, fair prices and prompt delivery
on both big and small orders is tlie policy of the

"HOUSE of QUALITY"

The North American Slide Co.

122 North 13th St. Philadelphia, Pa.

(Established 1907)

Abe Martin, the newspaper cartoon char-
acter created by Kin Hubbard, is soon to
be a feature of the New Screen Magazine,
which is issued weekly at Universal ex-
changes.

Slide Cases and Shipping
Boxes of Superior Quality.

Chicago Case Company

213 North Morgan St., Chicago, 111.

Send for Catalog of
Styles and Prices.

REEL and SLIDE 35

Graphic Films

100% Efficiency Advertising

Produced by the

Originators of Animated Cartoon

Advertising

OUR SCENARIO DEPARTMENT.

conducted by the best art and advertising
ability procurable, is prepared at all times
to submit scenarios for snappy, entertaining
films that carry with them a direct appeal
and have a selling power which no other
advertising medium can obtain. To those
desiring to investigate this field of adver-
tising the above service is rendered with-
out cost.

Write Us for Details and Plan of Distribution

CAMEL FILM COMPANY

950-54 Edgecomb Place
Chicago

Please say, "As advertised in REEL and SLIDE." when you write to advertisers.

36

REEL and SLIDE

Movette Camera Takes
Movies Into the Home

THE "Movette" camera, manufactured
and distributed by the Movette Com-
pany of Rochester, N. Y., has estab-
lished moving pictures in the American
home, according to an announcement made
by the company recently.

Says this announcement :

"The Movette is built for the home. The
optical system in the projector has been
designed for this purpose. At fifteen feet
a picture will be projected about four feet
wide, plenty large enough for these con-
ditions, because people sitting close to a
picture cannot comfortably view a large
picture. The one thing to remember is
that Movette is an amateur photographic
device and has nothing whatever to do
with the amusement business.

"The Movette system of handling film is
absolutely new and entirely different from
the method employed in professional cam-
eras. The negative is supplied in light-
tight containers which the user never
opens. All that is necessary is to form
the loop in the film, engage the loop in
the camera and close the door and then
turn the crank. After the 50 feet have
been run through, the film is back in the
container, which has never been opened
and is ready to be developed. It is ap-
parent that this system leaves little to the
amateur that would confuse.

"The Movette way of putting motion
pictures in the home is to let the mem-
bers of the household take their own pic-
tures. Therefore, interest starts with the
conception of the picture in the mind of
the operator, and will be sustained all
through the process of taking and pro-
jecting. In other words, we have simpli-

fied the process of photographing and pro-
jecting motion pictures, until it is entirely
feasible to put into the hands of anyone.
Pride of ownership and joy in accomplish-
ing are two of the principal human in-
centives to action. Those who are con-
versant with the history of the growth
and popularity of motion pictures cannot
help but appreciate the wonderful market
there is for a practical 'fool-proof sys-
tem, which admits of the taking of motion
pictures with far less chance of failure
and really at less expense than the present
method of taking still pictures.

"On account of the simplicity of the
projector which we have designed, which
is adaptable for use anywhere that there
is electric light, we have a market in prac-
tically every community in the world.
Movette is a complete system of motion
photography for the amateur."

FILMS-OF-BUSINESS REFER TO THE
FOLLOWING NATIONAL ADVERTISERS :

H. J. HEINZ COMPANY, PITTSBURGH,

PENNSYLVANIA.

THE W. A. IVES MFG. CO., WALLING-

FORD, CONNECTICUT.

S. S. STAFFORD, INC., NEW YORK CITY.

FILMS-OF-BUSINESS BUILD INDUSTRIAL
PICTURES THAT SHOW THE HISTORY
OF AMERICAN INDUSTRY AND HAVE
ESTABLISHED A SERVICE FOR THE
FOREIGN DISTRIBUTION OF INDUST-
RIAL FILMS.

CAMILLA DONWORTH, PRESIDENT
220 WEST 42nd STREET, NEW YORK CITY

Rothacker Makes First Film
for Standard Oil

For the first time in its history, the
Standard Oil Company is having a film
produced. The Rothacker Film Manufac-
turing Company of Chicago is doing the
work. Watterson R. Rothacker is super-
vising the production and Tiry Miller is
the cameraman in charge.

Already 10,000 feet of trimmed film are
on hand and several more thousand feet
are to be exposed. The finished produc-
tion probably will comprise fifteen reels.
The picture will tell the entire story of oil
from production in the field to the sale over
the counter. The Standard Oil Company
probably will divide the production, pre-
senting it as a series, although distribu-
tion plans have not yet been announced.

Costly Slides-

in the long run, are inexpensive
slides. A good image on the screen
only comes from a cheap slide —
by accident.

Have your slides made and col-
ored by one who has visited the
places you are lecturing on. At-
mosphere is everything in a lantern
slide.

Write today to

JOSEPH HAWKES

147 West 42d St., New York City

There are more Pathescopes in schools today than all other
portable projectors combined, because they are designed par-
ticularly for SCHOOL USE and embody seven years' of success-
ful experience gained in the world-wide sale and use of over ten
thousand former models in Schools, Churches, Institutions, etc.

There are about one hundred "Popular"
Model Pathescopes in the Public Schools
of New York City, and the Board of
Education has recently ordered a num-
ber of NEW PREMIER PATHESCOPES,
after a careful investigation of the mer-
its of other portable projectors, as being
the ideal projector for classroom or
auditorium use.

THE NEW

PREMIER PATHESCOPE

WITH ITS SPECIAL, NARROW WIDTH

SLOW BURNING FILM

Is the only equipment now bearing the Underwriters' Official
Label "Enclosing Booth Not Required."

Adopted by Every School Board that INVESTIGATES
the Merits of Portable Projectors

Many of them adopted the Pathescope after unsatisfactory and expensive

efforts to use unapproved projectors. You cannot afford

to take the chance of having a serious accident.

The Pathescope Film Library now contains nearly 1,400
reels and is growing rapidly.

All on Underwriters' Approved and Label-Inspected Slow-
Burning Films.

The largest assortment of available educational and enter-
tainment films ever offered for universal public use.

For the third consecutive year we have been awarded the con-
tract for furnishing Pathescope Educational Film Service to
the New York Public Schools, on the recommendation of their
Investigating Committee.

If you really wish the BEST you will eventually use the Pathe-
scope; in the meantime

Write for Booklets :

"Education by Visualization" (Sth Edition, 100,000).
"Educational Films for the Pathescope."
"Endorsements of Educational Efficiency, Etc."

The Pathescope Co. of America, Inc.

SUITE 1892, AEOLIAN HALL,
New York

Agencies and Branch Exchanges: ■

Boston, Philadelphia, Buffalo,

Pittsburgh, Harrisburg, Chicago,

Minneapolis, Salt Lake City

1'lease say, "As advertised in REEL and i>LlUE," when you write to advertisers.

REEL and SLIDE

37

The Most Complete Organization
in the Motion Picture Industry

IN A BOOKLET just off the press, we illustrate and
describe the various departments and facilities for
rendering maximum, centralized service in the motion
ctpiure world. Ours is the only complete organization of
its kind, devoted to "taking," developing, printing and
distributing photo-plays and industrial and educational
films; manufacturing and distributing projection appa-
ratus; and furnishing complete equipment for projecting
pictures in theaters, schools, churches, offices, homes, etc.

The Argus-Sheck Universal Adapter for
Mazda Lamp Projection

has met with universal success since pioneering this modern, efficient
idea a year and one-half ago. It is especially suitable for projecting
industrial and educational film in churches, schools, offices, homes,
etc., and where current is supplied by individual lighting plants.

The Argus Crystal Bead Screen

(Patented)

is another Argus Product that makes for progress in the motion
picture industry. The Argus Screen gives added depth of focus
and realism to the pictures, and eliminates "fade-away" from angu-
lar projection. It insures perfectly projected pictures when viewed
from side seats as well as directly in front of the screen.

Industrial and Educational Film

We have every facility for producing film of this kind — writing
scenarios, taking, developing, printing and distributing the pictures.
We have made many important and valuable films. Our laboratory,
besides being one of the best for film work, is equipped also to" make
stereopticon slides, titles, leaders, etc..

We are distributers of the well known and efficient

DeVry Portable Projectors

This little machine, which operates automatically and takes stand-
ardjilm, is ideal for use of salesmen^ 4«eturers--and for projecting
motion pictures at conventions,. churches, schools, homes, etc.

We also are~ distributers in Ohio for :

Educational Films Corp *n of Aineriea 1 -\

and have hundreds^ of educational, scenic and comic films which
may be rented for public and private exhibitions."

Ask for a copy of the Argils Book, and informa- "
Hon on the services you are interested in. The
Coupon at the right is for your convenience.

THE ARGUS ENTERPRISES

823 Prospect Avenue, CLEVELAND, OHIO

■sw^ - 3P1F

Organized for
maximum service

Check and Mail This
COUPON to

The Argus Enterprises,

823 Prospect Ave., " -
Cleveland, Ohio.

r am interested in the following:

Argus Book '

Argus-Sheck Universal Adapter
for Mazda Lamp Projection

Argus Crystal Bead Screen
; Theater Supplies ; '.-'"■

Producing Industrial Film
Producing Educational Film

DeVry Portable Projector
Renting Films

Developing and Printing
Stereopticon Slides

Titles and Leaders

Name.

Address . :

City.

State!

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

38

REEL and SLIDE

Odd Device Used to Measure
Camera Vibration

One of the most interesting of camera
devices is the mercury seismometer which
is used to measure the vibration of Uni-
versal motion picture cameras. This in-
strument consists of an iron Cup containing
a quantity of mercury and an adjustable
electrical contact, in close proximity to the
surface of the mercury, so that the least
agitation of the surface completes the cir-
cuit at the contact and gives a visible indi-
cation in a sensitive galvanometer con-
nected in the circuit.

By means of a micrometer adjustment,

How mercury seismometer is used to
measure vibration of Uni-
versal cameras

calibrated to thousandths of an inch, the
distance between the contact and the sur-
face of the mercury may be varied a meas-
ured amount. In operation the mercury
container with its associated contact is
mounted on the camera or other device,
the vibration of which is to be measured,
and the contact is adjusted so as to just
clear the surface of the mercury. The
camera is then operated at the normal
speed, thereby agitating the surface of the

Others say they make and
color the best slide pos-
sible.

We say the same and a
little bit more — penny
for penny we give the
best colored slide.

Scott & Van Altena

6 East 39th Street
NEW YORK CITY

mercury and completing the circuit to the
galvanometer.

While the camera is still in operation
the contact is gradually raised a measured
distance until the circuit is completely in-
terrupted. The reading of the micrometer
adjustment is then a measure of the com-
parative vibration of the instrument under
test. The actual vibration of the instru-
ment is but a small fraction of the indicat-
ed vibration of the mercury surface, the
extreme sensitiveness of which magnifies
the vibration to be tested.

Trust <

Your Negative

Chester Gets African Hunt-
ing Scenics

C. L. Chester, producer of the Outing
Chester pictures, has secured the African
hunting scenics recently brought to this
country by Charles Cottar. Mr. Cottar is a
well-known sportsman, rancher and writer,
who, during the war, was in the British in-
telligence service, as were also his two
sons. He is known all over Africa as a
hunter and has so won the confidence of
the natives that they have permitted him to
film scenes hitherto unavailable to other
cameramen.

This savage and alluring country has sur-
prises for the camera at every turn. The
pictures abound in close-ups of the rhinoc-
erus, hippopotamus, tigers, lions and all the
other members of the menagerie that stay-
at-home folk never see out of the "big
tent." In addition to the animal studies,
all the weird native customs have been
filmed, including the fantastic religious
dances against the background of the wild
African scenery.

They will be shown at an early date as a
part of the Outing Chester series.

RILEY'S SLIDES

are good slides, and the prices are
reasonable.

We carry a stock of 35,000 available
for rental. Send for our Catalogue
"W" giving full particulars.
We are equipped to make any kind
of a slide ; we do work for Columbia
University, Metropolitan Museum
of Art, N. Y. City, etc., etc., etc.
Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)
150 Fifth Avenue, New York, N. Y.

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS IT"
146 W. 45th St. Bryant 2717 New York

> only to a laboratory that
can get the most out of it.

See that your copies are as good as the
negative can give.

Gunby Brothers

Incorporated

have been manufacturers and
specialists in motion picture
photography for years.

Special attention given to improving and correcting
production errors in prints and negatives, by means
of an entirely new process.

Gunby Brothers, Inc.

145 West 45th Street

New York

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES,

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTION
PICTURE EQUIPMENT

With our ACME PORT-
ABLE PROJECTOR you
can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
institutions. Price $180
complete with domestlo
equipment; $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT

Where current cannot be
ihtained use our electric
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion we recommend our

POWERS CAMERAGRA'H

Prices upon request

HALLBERG MOTOR GEN-
ERATOR SINGLE AND
TWIN UNIT

for one or two arcs, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money I

UNITED THEATRE EQUIPMENT CORP.

Executive Offices
1602 Broadway ' New York City

H. T. Edwards, J. H. Hallberg,

• President Vice-President.

Offices in All Large Citiet

REEL and SLIDE

39

Cut Your Slide Bill 50%

SOMETHING NEW— ORIGINAL

Standard Save-A-Slide

Now perfected for all purposes of
lantern slides

LECTURE

SONG

ADVERTISING

and special slides of all kinds to
order

STOPS BREAKAGE

SAVES MONEY

REDUCES CARRYING

WEIGHT ONE HALF

Write at once for complete
information

Standard Slide Corporation

Largest Lantern Slide Establishment
in the World

209 WEST 48TH ST.,

NEW YORK

I 7 ' ' U

Jm 4 mss..._

DEMOBILIZED!

The Universal Motion Picture Camera played its part
effectively in times of war. The U. S. Signal Corps
men who used the Universal exclusively in the war
zone* to record the Yankee participation in the Big
Scrap are all enthusiastic about this camera, and the
way it stood the most exacting tests ever encountered
by any camera.

They tell in glowing phrases of Universal efficiency,
ease of loading and the rapidity with which it can be
set up. The amount of knocking and banging around
it will stand without getting out of order develops in
each man who has used the Universal a fondness for
his instrument akin to the fondness of the sharpshooter
for his pet rifle.

Now the Universal has been demobilized. The U. S.
government does not need all the resources of our
motion picture plant any longer, and we are at liberty
to put this tried and true machine at the service of
the civilian photographer for use in every field where
the motion picture camera is needed.

The Explorer and the Universal

The 'Universal has not only proven its top-notch effi-
ciency in the military field, but explorers and travelers
who have used it are enthusiastic in its praises. Mar-
tin Johnson, the noted explorer who succeeded in mak-
ing pictures of the man-eating savages of the Solomon
Islands, swears by his trusty Universal. And he is
not the only well-known explorer who is Universal
equipped.

Universal All 'Round Utility

Universal Cameras have been used with the greatest
satisfaction by studio men, newspaper men, commercial
photographers and those engaged in the making of
educational films. There are so many features of ex-
cellence in the Universal Camera that it would be im-
possible to detail them all in one advertisement. We
therefore invite you to write for the Universal booklet,
which gives you full particulars about the one-piece
construction, the adjustable shutter, the automatic dis-
solve, Universal tilting and panoramic tripod, and all
the other features which make up the motion picture
perfection attained in the Universal. Write for it at
once, and learn how the camera that made good for
Uncle Sam is made.

BURKE & JAMES, Inc.

246 East Ontario Street CHICAGO, ILL.

Cine Dept. Eastern Branch, 225 Fifth Ave., New York

Please say. "As advertised in REEL and SLIDE," when you write to advertisers.

40

REEL and SLIDE

Universal Makes Film on Care of Teeth for United Drug Co.

By Harry Levey,

(General Manager, Industrial Department,
Universal Film Manufacturing Co.)

THE United Drug Company, manu-
facturers of Klenzo tooth paste, are
the latest to place their product be-
fore the people in an interesting and in-
structive motion picture film, which was
produced by the industrial department of
the Universal Film Manufacturing Com-
pany in New York.

"The Care of the Teeth" is its title and
the theme of the picture is in the title
itself. Never before in the history of mo-
tion pictures has so successful a lesson in
health hygiene been thrown upon the
screen, in the opinion of prominent spe-
cialists who have reviewed the picture.

This movement has been the cause of
scores of nation-wide campaigns in schools,
before civic organizations and by state or-
ganizations. The screen, however, has suc-
ceeded in catching the most important
phases of the movement, and has' offered to
the photoplay going people of America the
first visualized reason for a greater inter-
est in the care of the teeth.

The importance of this campaign has
been impressed upon the nation by the
greatest health experts of the time. It
remained for the motion picture to offer
the medium by which this theme could be
offered in the most impressive manner, and
at the same time reach the largest number
of people.

The hearty approval and sanction of
state officials of New York, and scores .of
endorsements from leading health authori-
ties in various cities have already been re-

ceived by our company. The project of
placing before the American people, in a
plain, straightforward manner, the means
by which the teeth may be kept in a health-
ful condition, moved these men to take this
stand.

Through the courtesy of the United
Drug Company our representatives were
allowed the privilege of taking many scenes
throughout that portion of their laborato-
ries which are devoted to the manufacture
of tooth paste. Proper and improper
methods of keeping the teeth clean are
shown in detail, as well as the results of
neglectful care in early life.

"The Care of the Teeth" has been rec-
ommended as a particularly fine example
of educational propaganda for use in pub-
lic schools, before civic organizations and
for the instruction of the employes of large
corporations which have made the safe-
guarding of health a dominant issue.

The success of Universale effort along
this line is attested in the fact that many
requests have been received from all parts
of the country for the loan of the film
during health campaigns, and campaigns
devoted exclusively to bringing the import-
ance of proper care of the teeth and mouth
before the people.

All of which proves the success of the
industrial picture. No other concern in
the United States is in a position to give
the satisfactory service alone /irculation
lines, which is possible through Universal.
National advertisers have come to see the
possibilities of industrial pictures through
this campaign, and others of a similar nat-
ure, and a constantly increasing clientele
is the result.

Motion pictures offer the advertising
world the most highly intensified form of
appeal in the world. The pictorial lesson
always has been the most impressive, and
in the motion nicture the pictorial art has
reached its zenith.

Still, the future will bring improve-
ments ; the future, always does. Develop-
ment of motion picture advertising will
bring about new ideas, new features, origi-
nal plots — well, the motion picture advertis-
ing field is in its infancy,' and its startling
success at this early stage should be ample
proof of its vast success.

Pershing Cables for Film,
"Made in America"

General John J. Pershing, commander of
America's armies in France and in Ger-
many, has cabled to the W. W. Hodkinson
Corporation that "a favor" would be con-
ferred "on the A. E. F." if the series
"Made in America" could be sent overseas.
General Pershing added, "I would like to
have it shown to the staff and troops re-
maining." Immediately upon arrival of
this information, a print was ordered pack-
ed for shipment overseas.

A copy of "Made in America" will be
preserved in the archives of the war de-
partment as an historic record which mir-
rors authoritatively and completely the se-
lective draft and the making of America's
armies which gave our country the most
daring combat forces the world has ever
seen. The series is composed of eight
reels.

Atlas Educational Film Programs

Offer a wide selection of subjects for the institution
seeking interesting dramas with a high moral tone,
clean and clever comedies, travelogs, scenic reels,
industrial and agricultural subjects and pictures on
scientific themes.

The New Atlas Catalog, Listing
These Reels, Sent to You on Request

The ATLAS program of moving pictures adheres to
the Better Film standards and the ATLAS Service
Department, directed by competent management, is
at your service when you are seeking motion pictures
suitable for institutional use.

ATLAS enjoys the confidence of hundreds
of film using churches and schools.

Write Today for Book.

ATLAS EDUCATIONAL FILM COMPANY

63 East Adams Street,

CHICAGO, ILL.

REEL and SLIDE

41

iiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiuiiiiiiim

A market place for the sale and ex- =

change of equipment. Remittances must H

accompany all orders for notices in this g

column. The publishers expect that all g

statements herein will bear investigation. =

Rates: Per word, 5 cents. Minimum, =

thirty words. Discounts: Two insertions, H

2%; 3 insertions, 5%; 6 insertions, 10%; ||

12 insertions, 20%. Remittance to cover g

must accompany order. g

iiiiimiiiiiiiiiiiiiiiniiifiiiil

Classified Advertising

MISCELLANEOUS

FOR SALE — J4 sz. stereopticon lenses, all
makes, any focus, each $7.50, $10.00 and $12.00.

One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of z/i sz. stereopticon lenses,
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, .$30.00.

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one seam, brass eyelets, size
9x12, $15.00; 12x15, $18.00.

One set scenery complete, cost over. $350.00;
suitable for stage with opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

Address B-10, Reel and Slide.

FOR SALE — About 1,100 feet negative, educa-
tional, orange industry; includes every part of the
industry, from the plowing of ground and planting
the seeds to the loading on the train. Negative is
in first-class condition and has never been printed.
Will sell negative for $300, or make you one print
of same for $60. 1,000 feet comedy (slapstick),
never shown; sell negative and one positive for
$350. Address B-14, Reel and Slide Magazine.

A BARGAIN— 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quicfc
buyer. Address B-4, Reel and Slide.

FOR SALE — Homograph moving picture head,
attaches to any stereopticon or will furnish com-
plete with one nearly new stereopticon. With
take up and rewind and short focus lens. Makes
a 10-foot picture at 30 feet from screen. Also
have 8 reels of film, standard size, which can be
used by above machine. Also have for sale one
gas outfit comprising oxygen tank, brass saturator
and burner, combined. Tank has pressure guage.
Gives a fine light and is safest and most economi-
cal of all to use. Price of picture machine,
alone, $30. With stereopticon, $38; with films,
$50; including gas outfit, $65. Or, will exchange
for used Pathescope, if in good condition. Ad-
dress B-9. Reel and Slide.

FOR SALE, STEREOPTICONS— BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE — Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH — Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6 — Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price, $160.00.

POWER'S NO. 6 A — Rebuilt by manufacturer.
Sale price, $250.00.

Address B-ll. Reel and Slide Magazine.

FOR SALE — Four 51/? ampere rheostats for use
with 5^-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

FOR SALE CHEAP

Well-made, wooden drying drum, holding 2,000

feet of film.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — National Portable Projector.
Takes standard films. Just the thing for school
or church use. Original price $60. Will sell for

$35. Address B-13. Reel and Slide.

FOR SALE — Powers 6-A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price, $65. Address B-8, Reel and
Slide Magazine.

FOR SALE — Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, Reel and

Sltde.

FOR SALE— 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l. Reel and Slide.

FOR SALE — Bausch & Lomb Balopticon with
gas and electric arc attachments, complete in spe-
cial XX Taylor trunk. Trunk alone worth $25.
All good as new. Will sell outfit complete for
$50. Address B-12, Reel and Slide.

FOR SALE— Powers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
SlideT Magazine.

FOR SALE — Simplex projector, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and
attachments, $190. Powers projector 6-A, hand
drive, $125.00. Powers No. 5, complete, hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen, No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents.
One matched pair, "Kino" imported lenses, 6 e.f.,
cost new $160.00, will sell for $100. One 100
hour G. E. arc light, $19. Address B-5, Reel and
Slide.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

STEREOPTICON FOR SALE— Victor portable
stereopticon for sale. Excellent machine for lec-
ture work. Low price. Address A-12, Reel and
Slide.

WANTED — Expert wishes work, coloring lan-
tern slides during spare time. Prices reasonable,
work guaranteed. Address A-28, Reel and Slide.

STEREOPTICONS BOUGHT, SOLD AND
EXCHANGED — R. Hollingswnrth. Overton. Neb.

SLIDES RENT FREE— 125 SETS, UNIQUE,
UNUSUAL. R. Hollingsworth. Overton, Neb.

SLIDES— Excellent set of lecture slides will
be sold at reduced prices for rural school commu-
nities who desire to club together and circuit sets.
Address A-5. Reel and Slide.

FOR SALE — A few slide carrying cases, slight-
ly shopworn but in good condition. Have 50 in-
dividual partitions and strong catches. $1 each;
regular price, $1.50. Address B-7, Rin. ahd

Slide.

The classified advertising columns of

Reel and Slide Magazine

are a sure fire selling agency for used

Stereopticons

Motion Picture Projectors

Cameras

Lenses

Lantern Slides

Screens

Studio Equipment
Electrical Appliances and
Attachments

Educational Film Negative

Use them when you want to buy — use them when you want to sell. They
will bring you quick results — will save money for you.

42

REEL and SLIDE

New Electric Light UnitjgPut
on the Market

Adoption of motion picture projection on
a large scale and the illumination of build-
ings and stores has called for the develop-
ment of a larger and more efficient electric
light plant than has heretofore been of-
fered for sale.

The accompanying illustration shows the
new gasoline electric light plant of 6 k.w.
capacity as manufactured by J. H. Hall-
berg of New York and distributed

This entire unit is mounted together on
a 3 point suspension, the main advantage
of which is to permit the removal of the
crank case on the engine, so as to have
complete access to the piston rods, bear-
ings, pistons and piston rings, without re-
moving the top plate from the engine, or
without disturbing the cylinders.

A special bulletin and other information
will be furnished upon request at any of
the stores of the United Theatre Equip-
ment Corporation.

throughout the United States and Canada
by the United Theatre Equipment Corpora-
tion of New York City.

The plant consists of a 4-cycle 4-cylinder
engine equipped with efficient carburetor,
magneto, muffler, automobile type radiator
with cooling fan, 5-gallon gasoline tank, all
in one unit, directly connected to a 6
k.w. 60 v. or 110 v. D. C. shunt or com-
pound wound electric generator, with
switchboard containing volt meter, ampere
meter, field rheostat, main switch, and line
fuses.

Projector Companies Exhibit
at Convention

Manufacturers of projection machines
were prominent among the exhibitors at
the annual convention of the Department
of Superintendence of the National Educa-
tion Association in Chicago the latter part
of February. The projector exhibitors
included DeVry, Victor Animatograph,
Pathescope and Graphoscope.

Representatives in charge of the exhibits
declared they were highly pleased with the
results. The educators generally mani-
fested increased interest in films and were
anxious to obtain all the facts possible.
Mr. Pattison of the Chicago Pathescope
Company said he received nearly double
the number of inquiries that had been
made at former meetings of such a nature.

Several educators addressed the conven-
tion on the subject of films. Charles A.
Kent, principal of the Eugene Field School
of Chicago, spoke on "Visual Education in
the Community Center Program." Films se-
lected in co-operation with the National
Board of Review and the National Com-
mittee on Better Films were projected by
the speaker.

We will reproduce

YOUR OWN PICTURES

or copy of any kind

ON SLIDES

Each 25c, Plain Each 40c, Colored

Standard Size — Victor Featherweight Style

Guaranteed Quality.
Guaranteed Safe Return of Copy.

Show on the screen pictures which "the
boys" bring back from "Over There."

Send for our Slide Service Bulletin and
catalog of over 1600 stock subjects.

Photo Department

Victor Animatograph Co.

125 Victor Building, DAVENPORT, IOWA, U. S. A.

All There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

f lease say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

43

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for National and Local Advertisers

£ IT NOTE: The film companies listed below have definite arrangements with the moving picture theaters in their
respective cities and localities for the daily exhibition of high class advertising films. They can GET YOUR FILM

\A\ BEFORE THIS TREMENDOUS AUDIENCE, TOO. Any reader of REEL AND SLIDE Magazine having films
they desire widely exhibited may secure regular showings — at moderate rates — by communicating directly with these agencies.
In this way. either certain preferred centers of population may be^booked or the country — as a whole — effectively and

quickly covered. REEL AND SLIDE Magazine will be glad to furnish further information concerning this plan upon request.

CLEVELAND, OHIO

TOLEDO, OHIO

The Industro-Scientific Film Company

1514 Prospect Avenue

Showings Secured in the Leading Theaters
of Cleveland and Vicinity-
Producers of Industrial and Animated Advertis-
ing and Educational Films

WRITE FOR TERMS ON MOTION PICTURE
DISTRIBUTION, AND PLAN

CHICAGO, ILL.

The Camel Film Company

950 EDGECOMB PLACE, CHICAGO

Can secure showing of short length moving pictures

in high?class theaters in Chicago and Vicinity

Figures and terms supplied on request

Producers of the New Graphic Advertis-
ing Films and Industrial Pictures

DETROIT, MICH.

The Leading Motion Picture Film Distrib-
uting Agency in Detroit Is

The Detroit Metropolitan Company

23 ELIZABETH STREET, EAST

Efficient Local Service Assured on Short Length
Advertising Films

TERMS ON REQUEST

BOSTON, MASS.

To National Advertisers

A Guarantee of One Million Actual
Readers of Your Ads for $500

Write today for full 'particulars

Motion Picture Adv. Co.

54 BROADWAY, BOSTON, MASS.

ANIMATED AD SERVICE

206 HURON STREET

l

Our service insures that your films will be run in
Toledo's leading photoplay houses, the com-
bined seating capacity of our service being

120,000 WEEKLY

Write us for terms.

WESTERN MICHIGAN

Guaranteed Circulation

of Short Length
Advertising and

Industrial Films

Manufacturers of
Industrial and

Advertising Films.
Developing, Printing,

Portable Projectors

Morris & Wilding

Office, Studio, Laboratory

329 Monroe Ave. Grand Rapids, Mich.

ROCHESTER, N. Y.

BURDEN & SALISBURY

930 MEIGS STREET

Connections with the Leading Picture Theaters
of Rochester, assuring the National Adver-
tiser of Efficient Service in the Ex-
hibition of Advertising Films

ST. LOUIS, MO.

50 TO 1,000 FOOT FILMS

Can be widely circulated through the Picture
Theaters of St. Louis, Southeast and Southwest
Missouri, through the well organized service of

The National Film Publicity Corp.

4718-20 DELMAR AVENUE, ST. LOUIS, MO.

Terms on Request

Please say, "As advertised in REEL and SLIDE" when you write to advertisers.

44

REEL and SLIDE

Rothacker Short Lengths in
Big Demand

The full line of short length retailer
films included in the Rothacker Photo-
playlet library are in big demand, accord-
ing to H. H. Dewey, who has charge of
that department for the Rothacker Film
Manufacturing Company.

The Rothacker short lengths have been
produced along new and novel lines. They
are posed with living models and each one
has a distinct advertising "punch." Nega-
tives for several hundred subjects are on
hand covering practically every line of re-
tail business.

"Good advertising ideas can be developed
in a short length picture just as in a 1,000
foot unit," said Mr. Dewey recently, "and
each of the photoplaylets has the benefit
of careful advance thought and planning.
We have produced them with an eye to
their lasting value and to their meeting the
needs of the exhibitor as well as the adver-
tiser. Good short lengths have no difficulty
in getting wide exhibitions, we have found,
and the uses for them are constantly in-
creasing."

PROJECTION OF MOTION PICTURES WITH
MAZDA C LAMPS
{Continued from page 31)
ing a greater diameter than this, though there
will be some gain by the use of a lens having
a diameter of 2". Lenses of large diameter
which are variously known as No. 2 lens, or the
half-size lens, may be obtained and installed by
means of adapters in any motion-picture machine.
Where the prismatic condenser is used it is
necessary to provide a set of plano-convex con-
densers in order to project stereopticon slides.
The stereopticon slide is placed very near the

condenser and where a prismatic condenser is
used in the projection of slides the image of
the condenser, as well as the image of the slide,
il thrown on the screen, thus giving a very bad
effect. Where plano-convex condensers are used
for projecting the film, they may also be used
for projection of slides, as is the common prac-
tice where arc lamps are used for picture pro-
jection.

The plano-convex condensers are smooth and
have no ridges which will collect dust and dirt;
they are thus more easily cleaned than prismatic
condensers, and it is a well-known fact that a
small amount of dust on the condenser has a
very marked effect in reducing the illumination.
The prismatic condenser with its rough surface is
much more difficult to keep clean.

The placing of the lamp filament about Zz/z
inches away from the condenser, as is done
where the plano-convex system is used, is of ad-
vantage in any new equipment which may be
installed, because it provides room for changing
the size of lamp bulb, if any lamps should be
developed which are rated at higher wattage and
therefore require larger bulb. With this con-
denser system, therefore, the size of bulb is not
liable to be a factor which will limit the size of
lamp which can be used, while with the pris-
matic condenser the short distance between light
source and condenser limits the size of bulb

and, therefore, the size of lamp which can be
used.

The Simplex lamphouse is simple in construc-
tion and is manufactured in such a way as to be
thoroughly reliable in service. Mechanically the
equipment is fully up to the Simplex standard,
and the apparatus when once installed will un-
doubtedly give efficient service over a period of
years. The mechanism is constructed in such a
way that it can be installed on any standard
motion-picture machine without the necessity of
putting new parts on the machine, or modifying
its operation in any way.

In ordering a lamphouse for a given projector
the name and model number of the projector and
the year in which it was manufactured should be
given so that the lamphouse which is sent out may
be made up to fit the machine without the necessity
of making any changos. This method of sending
out the lamphouse equipment insures the lenses
being lined up correctly _ for the aperature plate.
Where the installation of the equipment depends
upon the accuracy with which the operator can
center the condenser, there is liable to be poor
results, because a condenser system placed slight-
ry out of line will cause very material losses in
the illumination delivered to the screen. There
will also be an uneven distribution of light over
the aperture plate, and, consequently, a poorly
projected picture.

Lantern Slide
Cases

We manufacture 16 styles of
cases for Lantern Slides. From
stock boxes to shipping cases
carried in stock. Special slide
boxes to order. Jobbers and
large users supplied only.

Send for Catalogue •

Keene Sample Case Co.

(Not Inc.)

302 W. Lake St.

CHICAGO

Traveling Expenses
Are High

Sell Your Prospects and Reduce Your Expense

Thru the Use of Properly Designed

and Well Printed

tllLT B

LHKEL

BROADSIDES
CATALOGS
BOOKLETS
MAILING CARDS
ADVERTISING LETTERS

The BLAKELY PRINTING COMPANY

Producers of GOOD Printing 418-430 South Market Street

Telephone Wabash 912

CHICAGO

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE 45

Progressive — Exclusive

Facilities and Methods Give the

Universal Acknowledged Leadership

I am now booking EIGHT Universal Industrial Motion
Pictures in high class theaters in Dealer towns where the advertisers
think the pictures will do them the most good.

SIX of them are Dealer's Help pictures — with complete
Dealer Campaigns specially prepared by our Advertising Department
and Sales Plan Division. They include intensive local work for Dealers in —

1—Fartn Implements 4— Wheat Flour

2— Women's Wear 5 — Dental Cream

3 — Automobile Tires 6 — Electrical Appliances

The other two are Organization pictures — not intended

for the public — but just as useful and effective. They are booked at
special theater showings for

1 — Salesmen 2 — Service Station Men

The first six are being shown to more than 2,500 people in each theater booked;
the newspaper publicity reaches hundreds of columns; and the dealers are so
enthusiastic they write not only their Home Offices, but ME about it!

Let Me Show You Proof

If you could let go of your preconceived or misconceived notions and preju-
dices about Industrial Motion Pictures; quit listening to the croakers who whine
"It can't be done," every time I step on them with a statement, I could show
you the really wonderful results I am getting for others and what I can do for you.

No Competition on Circulation

Because Universal Circulation is not only Nation-wide, but
Selective, Guaranteed and Proven.

Tell me your troubles in a personal letter.

UNIVERSAL FILM MANUFACTURING COMPANY

Harry Levey, Manager, Industrial Department
Largest Producers and Distributors of Industrial Motion Pictures in the Universe

Studios and Labor atories Universal City, Cal.; Fort Lee, N. J.
Offices: 1600 Broadway - New York

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

UIIIIUJ I

46 REEL and SLIDE

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIPIIIIl

The Newspapers' Film Corporation

501 Fifth Avenue, New York

;

Motion picture advertising counsel.

Industrial and technical film pro-
ductions of superior quality.

Plans, Estimates and
Detailed Information
Supplied Upon Request,
by Letter or Wire.

illiiillliiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiilii^

Please say, "As advertised in REEL and SLIDE" when you write to advertisers.

REEL and SLIDE

47

BAUMER FILMS, Inc.

Affiliated with the World Film Corporation, with exchanges in all
leading cities of the U. S. A., and with affiliations in all foreign cities
(except in the Central Empires).

An Organization Keyed to the Highest [Pitch of efficiency
in the management of important National and Inter-National
Moving Picture Campaigns.

With Production Facilities on a Par With the Highest
Standards of the leading dramatic producers, insuring
mechanically correct picturization of the biggest industries.

A Complete Film Campaign — Laid Out Like the Biggest

National Advertising campaign, with full dealer help service,
window displays, posters, lantern slides, circulars, newspaper
advertising and publicity, each phase handled by a recognized
expert.

These Are Not Promises — They Are Not Expectations —
They Are Facts. They are backed upTby our standing offer
to let you pay for your exhibitions when you have had them.

Bookings announced four weeks in advance under
our plan. Investigate the "Big Business in
America" series — get your proposition filmed in it.

BAUMER FILMS, Inc.

6-8 West Forty-eighth Street,

New York

Circulation Assured — Through World Film Corporation System of Distribution — World Wide

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

48

REEL and SLIDE

i ,""* •i-vfts
:^ if

■• we

PIS

JOY greets the arrival of the DeVry in the classrooms of the country's
leading schools. Its appearance is doubly welcomed; not only do the
scholars welcome "movies" — the new and better way of teaching — but also
the clear, brilliant, perfect pictures which they know the DeVry projects.

The DeVry Portable Projector is entirely self-contained, has no sepa-
rate parts, requires no setting up, takes standard size reels and film,

attaches to the ordinary light socket, and automatically operates at the
touch of a button.

Write today, for "The New Way," and our descriptive catalog, they tell
of the application of the DeVry to your needs. Address,

THE DeVRY CORPORATION \^ 1240 Marianna St., Chicago, HI.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

Paramount-Bray Pictographs

"The Magazine on the Screen"

are all readily available to schools, colleges, churches,
institutions and organizations everywhere AT NOMINAL
COST through the 27 Famous Players-Lasky Exchanges.

*J There are hundreds of short length Educational Sub-
jects on art, science, invention, travel and industry.

Paramount-Bray Pictographs

"The Magazine on the Screen"

is a single reel, released each week.

«| First release of its kind — and still the best.

t]| An internationally famous Bray Cartoon Comedy is a part of
each reel.

tj Animated technical drawings by which the heretofore unphoto-
graphable is translated to the screen, appear only in Paramount-
Bray Pictographs.

t| A few of the most recent releases are:

"The Astronomer's Workshop." "The Torpedo, the Hornet of the Sea."

"Humpback Whaling in the Pacific." "Microscopic Revelations."
"Uncle Sam's Hints to Housewives." "Ingenious Insects."
"Destructive Power of T.N.T." "Charting the Skies."

tjl Educational organizations are invited to investigate how any
course or subject may be made far more interesting by Paramount-
Bray Pictographs.

(Jj The complete Paramount-Bray facilities for both filming and
distributing are available to industries desiring to SHOW the public
how their products are made or are to be used.

THE BRAY STUDIOS, INC

23 EAST 26th STREET, NEW YORK CITY

..««_«».-

fif

:-'g^' FAMOUS PLAYERS -LASKY CORPORATION

' »'J— ^\s~~^*, ADOLPH ZUKOR Pres JESSE L LASKY Vice Pres CECIL B DE MULE VirectorOeneml

ttfissM !

HE Educator Including Motion
Pictures in His Curriculum

Should Look for the Following in His Projector

ABSOLUTE SAFETY
UTMOST SIMPLICITY — MAXIMUM WEAR

All of Which Are Embodied in

"The Aristocrat of the Projector Family"

is the unanimous choice
of the leading

Educators — Exhibitors
Producers & Managers

Adaptable to all uses
Send for Literature

MADE AND GUARANTEED BY

ThePrecision Machine (p.Inc.

317 East 34th: St- NewTfork

1

1

oc

To Make the Screen a Greater Power in Education and Business

'■Li

M A G A Z. I N E

Pictograph Subject, showing how Candy Is Made, Filmed and Distributed for Ike Mint Products Company.

IN THIS NUMBER

NEW PROCESS MAKES MOVING PICTURES OF PREHISTORIC FAUNA POSSIBLE

THE MOTION PICTURE'S VALUE IN PRISON REFORM WORK

By William Horton Foster, Vice-President Community Motion Picture Bureau.

MODERN FARMING REVEALED IN TWO THOUSAND FOOT PICTURE

By E. J. Clary

PHOTODRAMA DESIGNED TO INSTRUCT TRAVELING PUBLIC

Bv Edwin Bird Wilson, Advertising Manager, Bankers' Trust Co., New York.

OTHER ARTICLES, PICTURES, FEATURES AND DEPARTMENTS

THE NOVAGRAPH AND MICROSCOPIC CINEMA IN SCIENCE STUDY

By Paul Brunet, General Manager, Pathe.

CANDY MAKING FILM INSTRUCTS 6,000,000 CANDY EATERS

By Jonas Howard.

CLASS ROOM CINEMATOGRAPHY

By Charles Roach, Visual Instruction Service, Iowa State College o{ Agriculture ami
Mechanical Arts.

IS Cents a Copy

MAY, 1919

One Dollar a Year

Motion Picture Advertising

Progress is synonymous with the growth
and development of this organization
during the last decade.

The Result Is a Broad and Practical

— at the service of our clients at all times —
based on the best principles, tried and tested in the
really notable industrial productions of recent years.

Our Survey of Your Proposition means

you have secured the utmost in a highly specialized
field of advertising.

Specialization in every branch ofmov-

combined with the most modern
studio-laboratory in the United States, eliminates the
element of chance in securing maximum results.

As We Have Served Others — Let Us Serve You.

Intelligent and Reliable
Information Cheerfully Furnished

There are reasons-
Come and see them.

THE SENIOR SPECIALISTS IN MOTION PICTURE ADVERTISING

REEL and SLIDE

k!L- UNISCOPE

The

TRADE

FIREPROOF MAGAZINES WITH
SELF-CLOSING SAFETY DOORS _

FILM FIRE TRAPS]

{INTERMITTENT SPROCKET

-[UPPER and LOWER FEED SPROCKETS

[film gate

MARK

Bring Moving Pictures
to Your School or Church

FOCUSSING ADJUSTMENTj

T~ MOTOR. SPEED CONTROL

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
=PR0JECT0R=

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS — rigidity — eliminating
trouble in operation.

SIMPLICITY - — automatic in operation,
requiring no skill in operation — easy of
manipulation.

STEADY, CLEAR PICTURES— horn

perfect lenses, correct optical adjustment
and mechanical detail.

FIRE-PROOF MAGAZINES

ing all danger.

minimiz-

The UNISCOPE is operated either by
motor or by hand, as you choose.

The UNISCOPE takes 1,000 feet of
standard motion picture film at a loading.

Let Us Tell You More About the
UNISCOPE — Write Us Today

UNISCOPE COMPANY

500 So. Peoria Street .

Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

ED UCA TIONAL

FREDERICK STARR,

Professor of Anthropology,

University of Chicago.

WILLIAM H. DUDLEY,

Chief of the Bureau of Visual Instruction,

University of Wisconsin.

LLOYD VAN DOREN,

Department of Chemistry,
Johns Hopkins University.

CONTRIBUTING EDITORS

CHARLES ROACH,

Visual Instruction Service,

Iowa State College of Agriculture and

Mechanical Arts,

Ames, la.

CHARLES F. HERM

American Museum of Natural History.

B. A. AUGHINBAUGH,

Principal of the Mingo School District,
Mingo, O.

INDUSTRIAL

A. B. JEWETT,

Director of the Photographic Department,
Ford Motor Company, Detroit, Mich.

JACK W. SPEAR,

Todd Protectograph Company,
Rochester, N. Y.

CONTENTS

PAGE

Editorials : °-7

Picture Screen Glimpses of Mexico 8

The Value of Motion Pictures in Prison Reform
Work— By William Horton Foster 9

Modern Farming Revealed in Two Thousand Foot
Picture — By E. J. Clary H

Missionary Produces Photodrama in India, to Il-
lustrate Work • • 12

Photodrama Designed to Instruct Traveling Public 13

INSTRUCTIONAL PRODUCTIONS OF THE
MONTH 14

The Novagraph and Microscopic Cinema in Science
Study— By Paul Burnet, Pathe 15

Handling the Problem of Juvenile Fims in the Ori-
ent, Part II— By Bulchand Karamchand, B. A 16

Laboratory Work and Its Importance in Industrial
Production— By Watterson R. Rothacker 16

Candy Film Instructs 6,000,000 American Candy Eat-
ers— By Jonas Howard 17

PAGE

Salt Lake League Successful With Matinees for

School Children 18

Films Are Used to Make American Citizens in Du-

luth, Minn 18

PRODUCTIONS WORTH WHILE 19

CLASS ROOM CINEMATOGRAPHY— By Charles
Roach, Iowa State College of Agriculture and

Mechanical Arts • 21

AD SLIDES, GOOD AND BAD— By Jonas How-
ard '..... 22

THE OTHER FELLOW'S IDEA 23

New Process Makes Possible Moving Pictures of

Prehistoric Fauna ' 24-25

SLIDES 26

ASK US 26

PROJECTION— By M. Bernays-Johnson 27

Here and There 28

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT page

Uniscope Company 1

Community Motion Picture Bu-
reau 5

Exhibitor's Supply Co 26

Nicholas Power Co 29'

Victor Animatograph Co 32

Excelsior Ilustrating Co 32

Joseph Hawkes 34

Pathescope Company of Amer-
ica 34

The Argus Enterprises, Inc 35

Riley Optical Instrument Co 36

Keene Sample Case Co 36

Universal Motor Co 36

United Theater Equipment Corp. 36

Standard Slide Corp 37

Burke and James 37

Chicago Case Co 38

Atlas Educational Film Co 42

Cinematic Service Co 43

Westinghouse Lamp Co 44

DeVry Corporation 48

Precision Machine Co. (Outside
back cover)

FILM PRODUCERS AND

DISTRIBUTORS page

Rothacker Film Mfg. Co

(Inside front cover)

Paramount-Artcraf t 3

Community Motion Picture Bu-
reau 5

Eskay Harris Film Co 30

Bosworth De Frenes and Fel-

ton 30

Camel Film Co 31^1

Perfection Slide and Pictures

Corporation 33

Eastern Motion Picture Com-
pany ■ 33

Films of Business 34

Pathescope Company of Amer-
ica 34

The Argus Enterprises, Inc 35

Gunby Brothers 36

"Maybe Stone Has It." 36

Henry MacMahon 40

Industro-Scientific Film Com-
pany 41

Detroit Metropoitan Company. . . 41
Motion Picture Advertising Com-
pany 41

page

Animated Ad Service 41

Morris and Wilding 41

Adcraft Film Service 41

National Film Publicity Corp... 41
Atlas Educational Film Company 42
Universal Film Manufacturing

Company 45

Baumer Films, Inc 47

Bray Studios, Inc

(Inside back cover)

SLIDES
Exhibitor's Supply Company....
North American Slide Company.
Excelsior Illustrating Company.
Victor Animatograph Company. .
Perfection Slide and Pictures

Corporation ' 33

Joseph Hawkes 34

Argus Enterprises, Inc 35

Riley Optical Instrument Com-
pany 36

Scott and Van Altena 36

United Theater Equipment Com-
pany 36

Standard Slide Corporation 37

CLASSIFIED ADVERTISING 38

26
30
32
32

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Mar-
ket street, Chicago, 111. Phone Wabash 912. Subscription price : 15 cents per copy, $1.00 per year, postpaid,
in the United States and possessions ; Canada, $2.50.

EDWARD F. HAMM, President

LYNE S. METCALFE
General Manager

WILLIAM EASTMAN, Vice-President

Eastern Office:

Room 402, 32 East 23rd St., New York

Phone Gramercy 1586

WILLIAM C. TYLER, Treasurer

VICTOR W. SEBASTIAN
Eastern Representative

Copyright. 1919

REEL and SLIDE

Paramount

John Barrymore in
*Enid Bennett in

"The Haunted Bedroom"
Billle Burke In

"Good Gracious. Annabelle"
Marguerite Clark in

"Come Out of the Kitchen"
Ethel Clayton in "Vicky Van"
♦Dorothy Oalton in

"The Lady of Bed Butte"
Dorothy Glsh in

"I'll Get Him Yet"

Llla Lee in "Bustling a Bride"

"Oh! You Women," a John

Emerson-Anita Iioos Production

Vivian Martin in

"The Home Town Girl"
Shirley Mason in

"The Final Close Dp"
*Charles Ray in "The Busher"
Wallace Reld in

"The Soaring Boad"
Bryant Washburn in

"Something to Do"
Paramount and Artcraft Specials
"Little Women" (from Louisa Al-
cott's famous book), a Wm.
Brady Production
"Sporting Life,"

a Maurice Tourneur Production
"The Silver King,"

Starring William Faversham
"The False Faces,"

a Thos. H. Ince Production
Artcraft
Geo. M. Cohan in

"Hit the Trail Holliday"
Cecil B. de Mllle's Production,

"For Better, for Worse"
Douglas Fairbanks in

"The Knickerbocker Buckaroo"
Elsie Ferguson in

"Eyes of the Soul"
D. W. Griffith's Production,

"True Heart Susie"
*W«. S. Hart in

"The Money Corral"
Mary Pickford in

"Captain Kidd, Jr."
Fred Stone in

"Johnny Get Your Gun"

♦Supervision of Thomas H. Ince

Paramount Comedies
Paramount-Arbuckle Comedy

"Love"

Paramount-Mack Sennett Comedies

"When Love Is Blind"

"Love's False Faces"

Paramount-Flagg Comedy

"Welcome Little Stranger"
Paramount- Drew Comedy
"Harold, the Last of the Saxons"

What's the brightest spot in town?

THE spot where hearts beat faster.
The spot where the audience becomes one living unit
of happiness.

The spot where no man or woman can remain isolated.

The spot where the spirit of Paramount and Artcraft
catches everyone happily up.

You know where the better theatre is in your locality,
don't you?

Then you know where Paramount and Artcraft Pictures
are.

You are happy there because you are in touch with the
pulsing heart of all humanity.

Famous Players-Lasky Corporation is out to see that there
is at least one spot in every tiny section of this country where
every human being can get in quick touch with the best fun
in the world.

That's Paramount and Artcraft Pictures

— and they're yours!

y*aramoiuit<^(]Hcra£t

jUotion (pictures "

These two trade-marks are the sure way of identifying Paramount
and Artcraft Pictures— and the theatres that show them.

Please say, "As advertised in REEL and SLIDE," tvhen you write to advertisers

REEL and SLIDE

S3?

Some Government War Secrets

— and the reason for the Victory Liberty Loan

W!

F, HAD promised the Allied war-chiefs
that we would have in France by July of
last year, 600,000 men. On that date we
had a little over 1,900,000. We had behind them
nearly 2,000,000 in this country under training who
would have been on the front before July, 1919, and
we had behind those 4,000,000 men as many more
men as were necessary to do the job.

"Four million men in France meant at least
20,000,000 tons dead weight of shipping to take care
of them, and we had that program under way and
were making our maximum output just about the
time the armistice was signed. Twenty million
tons of shipping at present cost means just about
$4,000,000,000 or a little over.

"Did you know that those 2,000,000 men in
France, who did so much tobring the war to an end,
had only one small battery of American-made artil-
lery behind them; just one battery of 4.7 and a few
big naval rifles! The rest of the artillery used by the
American soldiers was made by Frenchmen in
France. But, on the way was a great stream of guns
and shells that would have blown the German army
off the earth. But that stuff had just come into large
production in November, 1918. And it is for the
deliveries on that big peak production that we have
to pay in December and January and will have to
continue to pay for in February."

"Our program for tanks, of which few got into
action, was, I have been told, to provide for a tank
in I919 for every 75 feet of the front."

"Those are some of the things that cost money,
and practically none of those great supplies of artil-
lery, of shells or tanks, even of ships, practically none
of that stuff was ever used. What an awful waste!
We are asked to pay for a dead horse that never
drew a load! It is discouraging, paying for some-
thing that is no good!

"Well, let's see if it's any good. Do you realize
that the German army was never really routed; that
except for a little bit of a stretch down in Alsace-

Lorraine it was never fighting on German soil? They
were brave soldiers, the German soldiers. They still
had millions of them on the Western front. And
yet they surrendered while they were on foreign soil.
They had a fleet which had required years and years
and years to build and it flew the white flag without
firing a shot."

"I cannot believe that these great stores of muni-
tions were wasted. In addition to the bravery of the
American doughboy that arrived in France and got
into action in numbers about the 15th of July and
turned the tide and drove the Germans back, in
addition to his bravery and his almost reckless spirit
of determination, for which the praise cannot be too
high, I say in addition to that, I believe there was
one other factor that brought this war to an end at
least one year before the most optimistic of us had
dared to hope for. One other factor, and that was
that Germany, her general staff, knew that back of
the few hundred thousand Americans that, really got
into big action, and back of the 2,000,000 in France,
was another 2,000,000 ready; and despite the fact
that we had practically no artillery of American
make on the Western front, that there was a great
stream of American-made artillery on the way. And
it is my conviction that the German staff knew that
if they prolonged the war into 1919, they were invit-
ing, not certain defeat, but certain annihilation."

"We are asked to pay for things that were never used;
we are asked to pay for shells that never were fired;
for cannon that never reached the battlefront, but
we are asked to pay for those things that helped in
a major way to bring this war to an end in 1918
instead of 1919. And the bringing of this war to an
end twelve months before we could logically look
for it means that we are asked to pay for saving the
lives of 100,000 or 200,000 American hoys who would
have died on foreign soil had the war continued
another year."

— Extracts from a speech by Hon. L.eivis B. Franklhi,

Director War Loan Organization, U. S. Treasury Uepartment.

ictory Liberty Loan

The Clean-up
Button

Space contributed by

CLASS PUBLICATIONS, Inc.

Prepaicd Dy American Association of Advertising Agencies cooperating with United States Treasury Department

Please say, "As advertised in REEL and SLIDE" when you write to advertisers.

REEL and SLIDE

o Tf 13 VT^TT to ^e Clergyman and Social Worker
^1-^aV V LVjUj who would use Motion Pictures to
enforce personal appeal by the attraction and effect of
selected and balanced Motion Picture Programs.

FIRST, the church can and should
use the motion picture to teach
great moral and religious truth
and answer the universal demand
for wholesome recreation.

SECOND, through the complete,
carefully organized film service
of the Community Motion Pic-
ture Bureau, the church can bring
its neighborhood within its walls
and influence, for spiritual culture
and for community service.

These two facts, the Secretarial Council
of the Social Service Commission of the
Federal Council of Churches of Christ in
America commends to your careful atten-
tion.

Make the church the community center,
offering recreation to the returning soldiers
and sailors and their friends. Let the
church develop substitutes for the saloon.
Use motion pictures to these ends.

So compelling is the power of the motion
picture that to men, women and children it
gives ideas and ideals of life.

Shall the church leave to commercial in-
terests this most gripping invention of the
twentieth century or command for its own
ends this fascinating and illuminating edu-
cational force?

The service furnished by the Bureau has
made the motion picture an ally, not an
enemy, of progress in religious work. In-
stead of waging warfare upon the question-
able "movies," the churches in their own
buildings have substituted a better, more
intelligent, more uplifting — yes, and more
genuinely interesting — presentation of films.

The Community Motion Picture Bureau
offers two kinds of service to the Church:

For the Church

I. The Bureau offers a distinctly
religious program for Sunday to
illustrate definite religious ethical
and social truths, Biblical subjects,
wholesome dramas that show God
at work in the world, missionary
activity and needs in this and
other lands, propaganda for social
justice.

The Bureau has furnished hun-
dreds of Sunday programs of mo-
tion pictures in its work with the
American Armies in cantonments,
on the seas and overseas, and the
Armies of the Allies. Programs
thus provided, together with the
reactions thereon of hundreds of
Christian workers and many thou-
sands of soldiers, are now placed
at the disposal of the churches and
Christian associations.

In many churches the Bureau's
service has come to be recognized
as much a part of the church's
service as the anthem. In the mo-
tion picture the church has com-
mand of a force through which
moral and religious truth will be
made a compelling power in the
lives of men and women in every
grade of society.

The sympathetic picturing of
God at work in the world, whether
that work is illustrated in Biblical
narrative or by a story of the mod-
ern cross of social injustice, fires
the spirit of the young and creates
new moral enthusiasm. To the boy
or girl in the Sunday school, re-
ligion in action becomes a vital
thing when depicted upon the
screen.

For the Community

II. The Bureau offers a recrea-
tional program for week days.

These programs put the church
into its traditional and rightful
place as the community center.
The Bureau's films enable the
church to give the people — young
and old — the uplifting recreation
that they demand, and rightfully
demand. These film presentations
have plenty of wholesome fun, as
well as strong ethical drama and
real education in a form that grips.

Will your church take the lead
in the recreation of the neighbor-
hood?

Subscribers to the film service
of the Community Motion Picture
Bureau answer an emphatic "Yes!"

Send to the Bureau for informa-
tion of its industrial, school,
women's club, children's hour and
other services.

The Bureau has rendered dis-
tinct service to education. It re-
fers by permission to Philander P.
Claxton, Commissioner of Educa-
tion of the United States, Wash-
ington, D. C.

If you want to know what the
Bureau can do for community
service through an alliance with
women's clubs, write to Helen
Varick Boswell, General Federa-
tion of Women's Clubs, 521 West
111th street, New York City.

If you are curious to know how
the Bureau can serve Chautauquas,
write to Arthur Eugene Bestor,
President of Chautauqua Institu-
tion, Chautauqua, New York.

You have enough to do in organizing the local part of the enterprise
without being forced to hunt for suitable films to compile and arrange
a series of motion picture programs. The Community Motion Picture
Bureau is definitely organized to do this work — religious, social, indus-
trial and recreational. It knows the film resources of the world.
WRITE, therefore, stating your needs, purposes, the nature of your
audiences and special subjects you wish to emphasize.

Community Motion Picture Bureau

Home Office, 46 West 24th Street, New York

Paris London Bologna Vladivostok

Please say, "As advertised in REEL and SLIDE," when you zvrite to advertisers

33?

EDITORIALS

CfT-tJJ

No Narrow Conceptions of Film Utility Will Do

THERE is much talk of educational films today
when it is very plain to be seen that there is
scarcely any educational film to be had. There
is plenty of good instructional film — millions of feet of it.
There are plenty of educational subjects in the process
of making today but they will not be ready for the
classroom until some little time yet. It is more diffi-
cult, more expensive and takes more time to produce a
"textbook" film than it does to produce a screen drama.
In the meantime, Reel and Slide believes that the
school and church should begin now to show pictures
so that they will have the practical experience in pro-
jection necessary when textbook films become a reality.
Let us have the instructionals until we have the educa-
tional available; let us creep in the matter of films un-
til we can walk. No school will ever maintain a pro-
jecting room merely for educational purposes. The in-
structional travelogue, the nature subject, the current
events reel and even the literary photodrama and the
better grade comedy offer too big a temptation to re-
sist. These latter subjects can be had now in great
numbers and at low prices.

Therefore, this magazine advocates the introduction
of pictures in all schools now with the idea of getting
ready for the real educational productions being pro-
duced in the East and Middle West.

The word "educational" is going to cause no. end of
trouble later on. Today it is very much misused. The
screen is too vast in its potentialities, too epochal in its
effect upon civilization and progress to resolve itself
down to the theater and the classroom, though both
must benefit in proportion by its steady improvement.
This magazine sees no field of human activity in which
the moving picture will not play a role as important as
the printing press, as time goes on. Religion, business,
education, politics, science, industry and the arts find
the printed word an indispensable adjunct to their
proper functioning and to their advancement; in just
the same manner will the screen function side by side
with the printing press.

The screen must of necessity be considered, riot as
merely a classroom "tool," but as a world enlightener
destined to speed civilization on its way as the printing'
press did in the early days of its development. Films
outside of the theater, then, is the field open to those
interests who have the enterprise and the foresight to
grasp the vast possibilities of this idea. School room,
factory, church, club, lodge, home, office, suddenly find
the furthermost limits of the globe brought to a five
foot space ; the dwellers on the banks of the Ganges
are made next door neighbors to the North Dakota
farmer; American woolen mills hum before the eyes
of the Buenos Aires school boy; Pittsburgh steel
workers learn lessons pictorially from the mechanics
of France ; an Omaha Sunday School class reads of
Bethlehem and turns to watch its quaint streets on the
illuminated square on the nearby wall.

Textbook films are bound to be an important thing
in time to come when barriers now present are lifted,

6

which we hope will be soon. But, until that time
comes, there is much that is worth while in the films
lying at your door to-day. Visualization ! The idea
is too vast to confine within the limits of the word
"educational."

The screen, like the printing press, belongs to the
world and to all who want to see ; like all great "per-
suaders," it can be made to serve all kinds of masters.
* * *

The Stumbling Block

IN spite of the fact that there is but a small per-
centage of films printed on slow-burning film stock
today, the universal use of the moving picture is
rapidly becoming a reality. How much more rapidly
it would develop if those who are restraining this nat-
ural development would see the light, it is hard to say.
There is no logical reason why the industry cannot be
put on a non-inflammable basis beginning at once. It
has been demonstrated that the best non-inflammable
stock is, if any, only 5 per cent inferior to the inflam-
mable stock. Claims that it will not wear as well and
that it will not give a good image have been refuted by
experts who have conducted experiments.

The fact that slow-burning film is being made and
used in the United States today is an indication that
manufacturing facilities are not wanting. Sentiment
all over the country, especially among people not in the
commercial industry, is in favor of the change to the
safety stock ; hundreds of people who would willingly
use films if printed on the safety stock are holding back
until it becomes available. Half way measures will not
do; all film must be of the safety variety; within one
year or two years after such a general policy became
operative, the country could be fairly said to be on a
"non-flam" basis. This would involve little loss, if any,
to the producer who has negatives and prints on hand
made on the celluloid film.

It is certain that public sentiment will force the issue
sooner or later. Why not now?

Pictures in Prisons

A CONSIDERABLE number of penal institutions
in the United States have found moving pictures
an effective and practical method of entertain-
ment. More recently it has been seen that the prisoner
may be made into a better man through this medium,
providing those in charge of him during his incarcera-
tion exhibit the kinds of films which will tend to re-
form his criminal instincts and impress him with the
rewards of honesty and decency and the penalties of
wrongdoing.

The attention of readers is called to an article in this
number by Mr. William Horton Foster, consisting of
an address made before the annual meeting of the Na-
tional Committee on Prisons and Prison Labor. Mr.
Foster, who has made a careful study of practical vis-

REEL and SLIDE

ual education in his position as vice-president of the
CommunityMotion Picture Bureau, speaks with pe-
culiar authority on this subject. That the subject of
films for prisoners opens up a big question in connec-
tion with criminology, cannot be doubted. Mr. Foster's
plea for the careful selection of subjects for prison pro-
jection is in line with the best thought in the visual
instruction movement — films selected on standards
which take into consideration the types of audiences
which they are designed to help.

Co-operation

AS an evidence that the slide interests are alive to
the modern spirit of co-operation is the fact that
the Standard Slide Corporation has recently
closed a contract with the Perfection Slide and Pictures
Corporation, by the terms of which the first-rrtentioned
company is offering to all their accounts and soliciting
business on the Apfelbaum Motion Slide and Perfection
Clock Slide, two patented slides which have previously
been sold exclusively by the Perfection Company.

In the past, the very keen rivalry existing between
the various slide interests, in a way, prevented the
general adoption of a number of the newer inventions
in the business and thus naturally retarded the growth
of the industry. Now that the war is over, it is con-
fidently predicted that slide advertising will take very
great strides forward and the step explained above is
believed to be only the forerunner of a number of im-
portant moves for the advancement of the business.

Due to this keen competition, the price on slides has
been cut far below the point where the producers could
offer their customers the quality of goods which would
have been possible under other conditions. Undoubt-
edly, this and a number of other abuses will now be
remedied.

This movement will not stop with New York, for we
understand that slide makers of other cities are meet-
ing on a more friendly basis, co-operating and offering-
one another their heretofore exclusive products. Al-
most all of them have patented specialties that offer
decided advantages to both advertisers and lecturers,
which, if universally adopted, instead of neglected,
would first create a legitimate national demand for
those specialties to the mutual advantages of all those
concerned ; and secondly, lay a substantial foundation
for the slide industry that would assure it a permanent
and successful life.

Plans are already on foot and we believe that in the
near future both these patented slides will be offered by
almost all the leading- slide makers everywhere. There
has never been anything produced in the way of ad-
vertising slides that has had either the advertising value
or possibilities of these two novelties, and now that
they are to be generally adopted throughout the busi-
ness, it should not only be decidedly profitable finan-
cially, but give the business a standing which it pre-
viously lacked.

* * *

Passing Film Fancy

IT is interesting to ponder the change in the types
of our photoplays. In the beginning we had, not
photoplays, but short reels of animals in action,
scenics, etc. The possibilities of the photoplay had not
yet been grasped. Then we had the photoplay, and,
like the drama, its inception was distinctly, excessively
melodramatic. Then we had the era of sex pictures,

where nearly everything was subordinated to the
vampire type of picture. Next we received the war
drama and now it is the problem plays and comedy
dramas. The taste of the public is constantly changing
and as the changes become pronounced the producers
undoubtedly wil give us different types of picture.
It will be seen that the tendency has been toward

44

Educational Matinees

77

A FUNCTION not entirely new, but which is now
becoming quite common in the smaller cities of
the country, is the "educational matinee." This
is nothing more than the exhibition of a specially
selected juvenile moving-picture program on one after-
noon a week in a motion-picture theater, the owner of
which is civic-spirited enough to aid the good work.

These* matinees may either be fostered by the local
school or church authorities or by the theater man
himself. Usually they combine, the former to guaran-
tee attendance, the latter to furnish his equipment —
and films.

It is becoming plainer each day that only seldom can
the same films appeal to grownups and juveniles at the
same time. In granting his co-operation thus, the
theater man is building for the future. The youngsters
of today are the picture "fans" of tomorrow. This is
simply good business — but worthy.

Processing

MR. ROTHACKER discusses, in this number,
the importance of good finishing where indus-
trial productions are concerned. Happily, im-
portant users of moving picture films are coming to
appreciate quality in laboratory work and the average
present-day advertising film bears witness to this fact.
Recently the writer saw the Advance Rumely tractor
pictures projected and the quality of the photography
does credit to Mr. Rothacker's laboratory workers and
camera men. The Advance Rumely pictures were pro-
duced by the Rothacker Company and are being cir-
cularized nationally by the Universal Industrial De-
partment. The degree of clearness and sharpness that
brings out all objects in this film is remarkable.

# # #

Churches and Films

SAID a speaker at a brotherhood banquet in the
Trinity M. E. Church in Evansville, Ind., re-
cently:

"When we make the church as interesting and vital
as the things outside the church we will get the peo-
ple inside the church. As long as we allow things not
inherently wrong' to belong to the devil they will be
more attractive than the church."

How truly this man spoke. Slowly churches all over
the country are waking up to these facts. The pro-
gressive churches are installing motion picture equip-
ment and are finding that it is the greatest factor in
increasing attendance ever tried, not excluding revivals.
But why aren't the churches waking up to this fact
faster? We presume it is because all new things are
adopted cautiously, and a decade may pass before all
churches are converted to the use of film. It will be
interesting ten years from now to glance back over
the past and note the progress. We venture to pre-
dict that the universal query at that time will be,
"Why wasn't it done sooner?"

■na

REEL and SLIDE

'The time has arrived when all educators should
frankly recognize in the motion picture an
agency of great importance, providing it is used
to proper ends." HON. DAVID SNEDDEN,

Commissioner of Education, Massachusetts.

WnilllillUHIll Illlllllllllll Illllllllllllllllllllllllllllll Illlllllllllllllllllllllllllll Illllllllll'llllllllllllllllll Illllllllllllllllllllllllllllll lllilllllllllllllllllllllllllllllllllllllllNlllllllllllllllllllllllllllilllllllllllllllllllll^

Picture Screen Glimpses oj Mexico

Modern Mexico, its inhabitants and its institutions, as filmed in George Wright's "Day With Carranza" and "What Is a Mexican?"

GEORGE D. WRIGHT has just supplied two more of
his series of single-reel productions describing "Mex-
ico Today," which have been completed for distribu-
tion by the Educational Films Corporation of Amer-
ica. "Day with Carranga" and "What Is a Mexican?" are the
titles of these newest subjects. Vice-President E. W. Ham-
mons of the Educational has made a thorough study of the
wide interest in these pictures of the land of mystery. Audi-
ences in all parts of the country find the subject intensely in-
teresting, and there is every indication that a great curiosity
concerning the real appearance and character of the country
and its people remains to be satisfied.

In the last five years there have been very few American
photographers in Mexico. With the exception of Mr. Wright's
negatives, practically all the film descriptive of Mexican life
that is now in this country was exposed before the military
disturbance that called the boys to the border in 1913. There-
fore, the majority of us have formed impressions of the coun-
try based largely on scareheads in the newspapers and melo-
drama in the' movies. It is naturally surprising to find a coun-
try quite different from the land of bandits and revolutions
that has been pictured in the public mind for so many
months.

Mr. Wright has made more than a travel subject in "A
Day with Carranza." He describes the picture as "a few
hours spent in the company of the President of Mexico," and,
realizing that that is not everybody's privilege, he proceeds to
make the most of the opportunity. The subject opens with
some views of "The Castle," which is the President's mansion,
on the crest of Chapultepec Hill, two hundred feet above
Mexico City. Then, in a score of scenes, Mr. Wright offers

the chance to meet Carranza and to see the background of ex-
citement in which he lives as the president of the republic.
The conflict between American and German propaganda in
Mexico City and the first photographs ever made of a Mexi-
can diplomatic function are interesting bits of the detail.

"What Is a Mexican?" is a novelty film. It is a fascinat-
ing study of the Mexican citizen, from the highest to the low-
est, and tells the whole story of Mexico in a manner that up-
sets the popular conception that Mexico is a mountainous
desert inhabited by only two classes, the peon and the bandit.
On the contrary, he proves that a large percentage of the fif-
teen million people of Mexico are the better class, and the
mechanics, while still another great classification includes the
farmer, the laborer and the Indian type, who are law-abiding
and make desirable citizens. "What Is a Mexican?" has much
interesting detail, from the opening scene of "The Heart of
Mexico" with a traffic cop that would do credit to Fifth Ave-
nue to a realistic study of the individual who, with a gun in
his belt and a quart of pulque under his belt, is ready and will-
ing to start a revolution of his own, anywhere and any time.

The widespread interest in Mexico and Mexicans is not
confined to the United States. Mexico, because of its natural
wealth, has attracted the attention of capitalists in all parts
of the world. Revolution and social unrest in the Republic
have retarded development, though the moving picture screen
offers ample evidence of the potential wealth of the country,
neglected, however, because of the lassitude of its people.

It has been Mr. Wright's aim to produce not only a series
of pictures that will entertain the general public, but instruct
as well. These reels will make excellent school room material
once they have had the run of the theaters.

<^CI.B«J30-J64

WAY -5 1913

M A G A Z, I NT E

VOL. II

MAY, 1919

No. 5

The Value of Motion Pictures In Prison Reform Work

"We Are Faced With Two Factors: The Character of the Pictures and the
Character of the Criminals," Says Speaker Before National Committee

By William Horton Foster

(Vice-President, Community Motion Picture Bureau, in an ad-
dress delivered before the National Committee on Prisons
and Prison Labor at its Annual Meeting)

IN demonstrating that the motion picture is a powerful agent
for good when properly given and that it is especially power-
ful for work in prisons, we are face to face with two
factors : The character of the pictures and the character of
the prisoners. Obviously, pictures for such delicate missionary
work must be selected with great care.
They cannot be left to haphazard or indis-
criminate ministrations. Nor can they be
selected by amateurs. The selection must
be made by experts trained to that service.
One of the arguments often urged
against certain motion pictures is that they
incite small boys or susceptible individuals
to the commission of crime which they
have seen portrayed on the screen — an
argument, however, that is equally potent
upon the other side of the syllogism. The
youth can be incited to deeds of valor as
well as to deeds of crime. A young
woman can be influenced by scenes of cul-
William Horton ture and refinement. And, after all,

Foster "folks is folks," whether inside or out-

side the walls of reformatory institutions.
I am but a layman and should hesitate to speak on prison
work if I did not feel profound conviction that there are great
possibilities for motion picture service to the man inside prison.
May I, therefore, attempt to show you some respects in which
motion pictures can be of value? There is no appeal so strong
as the appeal of the eye. "Seeing is believing." No one can
dispute the evidence of his own eyes. Because of this fact, the
motion picture becomes so accurate and vivid an agent to present
its particular message.

Types of Pictures to Show

Let us assume that the pictures used will be selected to convey
that message. This can be done because it is being done by
the Community Motion Picture Bureau. Take the recreational
picture which affords simply and solely amusement, entertainment,
recreation. It is just as clearly educational in its larger sense
as are those of the more definitely instructional types. A second
type is the distinctly propaganda picture, whether the propaganda
is directed along reformatory channels or "keyed" to the more
gentle preaching of mother and home. There is the specific in-
structional work, whether along academic subjects or aimed
directly at vocational or industrial training. There is also the
picture that surrounds the inmate with a new environment within
the prison walls and prepares him for parole and freedom. There
is the picture which shows him the law of social well-being,' of
social good-will, and how truly they govern the relations of man
to man.

Educators are agreed that the motion picture is a most power-
ful and effective agent. I propose to show why pictures are, to a
much larger degree, peculiarly valuable within the walls of the
prisons. The men gathered there are rarely men of normal lives.
They are either weaklings and infants in mind and soul, or men
of diseased fancy. The vast majority are subnormal — abnormal.
The conduct of each individual there has been determined by
the two fundamental factors, heredity and environment. To
aid the psychiatrist in overcoming inherited tendencies, the mo-
tion picture can materially assist. This has been proved. For it
projects around the life of the inmate that environment which

is absolutely essential to the proper working out of any system
of reform. It takes the spectator back into the past, recalling
to him things precious, or with equal facility it projects one into
the life of the future.

The motion picture ignores time, space and causality. To the
old man come visions of his vanished youth. To the young
man just starting out in life are visualized the dreams of the
future. Literally in the twinking of an eye the motion picture
effects things which masters of word painting could not achieve
in pages of text.

Films Penetrate Prisoners' Feelings

I think you will agree with me that from the moment the
alleged criminal enters the prison be becomes a man on guard.
He hates the warden ; he hates his keepers ; he generally hates
his fellow inmates. He sets his face in a perpetual mask. It is
his chief object to conceal his feelings from those around him.
His face becomes hard, immobile, set in granite. From morning
until night he moves in a constant attitude of repression, of
tension, deadly to his soul life if relaxation does not come.

Motion pictures are shown to him in a darkened room.
Neither guards nor his fellow inmates can tell whether he is
laughing or weeping. He can let go, he can relax. Looking at
the screen he can see pictures of mother, of little children, of
the home fireside, of the farm and the orchard he knew in boy-
hood, of the cows waiting at the pasture gate, of the village
street, the church choir or school yard, or any of those thousand
and one well-remembered scenes that have been flitting through
his mind as he brooded day after day over his wasted life. As
he beholds any one of these scenes he can and does let go. The
taut bow is unstrung. The prisoner can physically respond to
the emotions that are brought into his soul by the pictures before
him. He can give way to his honest grief over the disaster he
has brought into the life of his wife and children. He does not
have to guard himself against a hostile guard or an. unfriendly
neighbor. His emotions are his own.

Furthermore, it is but a step from the darkened exhibition
room to the quiet of his cell and he carries with him into the
quiet of the night not the hard, tense ache of the day to be
brooded over and brooded over until it becomes an ulcer eating
into his very heart; but he carries with him rather the gentle pic-
tures— the homely scenes — and he lets their influence warm his
heart. He gives his better nature a chance to assert itself and
he is unmistakably a better man.

Two General Causes for Crime

He came to prison, probably on one or two counts. Again
I hesitate to speak with anything like authority, but as I have
observed the criminal world I have noted two general causes
for crime. The first cause may be roughly called the lack of a
feeling of responsibility. The second cause of men going wrong
is sheer physical laziness. Many men commit crime because they
are afraid of hard work. They do not want to get tired. They
resent drudgery. They hate labor. It seems easier to accomplish,
by trickery and deceit things that should be brought about by
hard work.

In the case of lack of responsibility the criminal is self-
centered — thinking only of himself. He feels no responsibility
except as it affects himself. Like the physically lazy he pro-
ceeds along the lines of least resistance and determines to achieve
his desired ends without paying any attention to the rights of
others, disregarding all laws that may unfortunately stand in
his way. The inevitable result follows. He commits an offense
against the stated laws of his community and is nunished therefor.
His egoism is again turned in upon himself. He becomes more
self-centered than ever because of the penalty. He becomes con-
vinced that society is against him. He persists in his mental

10

REEL and SLIDE

attitude and penalty after penalty ensues and he finds himself
within the walls of a penal institution.

Carefully selected motion pictures could show such an in-
mate how harmony results from obedience to law. Picture after
picture of normal life could be presented to him. It would not
take any lengthy curriculum to teach him the obvious lesson of
right conduct, to teach him that obedience to law brings comfort
and happiness and that disobedience to law the contrary. Do not
think that I mean by the above statement that any such impos-
sible panorama could be presented as to convince him that crime
is always punished in this world and that virtue is always re-
warded. He could be shown, however, that punishment is within
one's own soul. This could be shown first by the more obvious
and outstanding illustrations. It would not be long before more
subtle illustrations of this inevitable truth could be brought con-
vincingly home to him.

Punishment An Immutable Law

Such pictures should show how there is a law of social well-
being, of social good-will, which as truly governs the relations
of man to man as truly governs the relations of physical matter.
Neither the tree, nor the apple, nor the ground made for Sir
Isaac Newton the law of gravitation. The law was and always"
was. Sir Isaac Newton did not make it, no combination of cir-
cumstances made it.

Such a series of pictures could be shown these men within
the prison walls, of such a character that they would be convinced
that this law of social good-will was not made, that it is, that it
always has been and that it always will be and that it is in-
evitably controlling the actions of all men. Just as truly as the
man who disregards the law of gravitation is punished, so will
the man who disregards the law of social good-will be punished.

If the victim of foolishness walks off the top of a fifteen-
story building, he is punished by the law of gravitation. He
breaks the law and suffers the penalty of his infraction, just as
truly as the person who violates the law of good-will receives
his punishment. Punishment inevitably comes in some form of
mental and physical suffering. This inevitable result is hell.
Not the hell of the theologian, but the hell of a conscious
failure in life. Does this seem beside the point? I think not,
and I think reflection will convince you that it is well within
the argument which I am presenting to you.

The prisoner at the picture show is able to put himself in the
place of the fellow whose story is told on the screen. He is
seldom willing to put himself in as friendly or sympathetic a
state of mind towards you when you stand up and preach to
him. His antagonism is one of the great problems in prison
reform and to overcome this antagonism there is no more subtle
and persuasive agency than the motion picture when its subject
matter is selected with a particular audience in mind.

In sermons to the inmates one attempts to convince them of
the truth of statements similar to mine. In any such case one's
appeal is personal. There is almost unconsciously developed at
once a feeling of personal hostility, of resentment, against per-
sonal preaching. The appeal of the picture is impersonal. The
characters upon the screen do not speak to him. They preach
for him.

Agent for Social Service

Can, then, the motion picture be of value as an educational
force in the prison? I think you will agree with me that it
can be, that it is. It has large values for recreation alone — that
God-given right of every man inside or outside of the walls of
the prison — and it has a large instructional value. It will sur-
round the prisoner with an environment that will help him in his
present exigency and his future possibilities, and it will inspire
him with hope and courage. It will keep him in touch with the
world outside — that world into which he must again be thrust,
and it will select the best of that world outside for him, while
he is yet untried in the lessons of self-restraint and moral pur-
pose which it is the function of every prison officer to give him.
I am sure you will agree with me that motion pictures can do
all these things.

The motion picture, in my judgment, is the greatest agent
for social service that has come into the world in this genera-
tion. It has served countless scores of communities. Every
prison is a little community within the great drab walls of a
drab existence. Let the motion picture serve this community,
as it has served and is serving many other communities.

Plan to Install Projectors in 230 Chicago
Public Schools

MR. JOSEPH HOPP, chairman of the committee on mo-
tion Films of the Advisory Commission on Community
Centers of the Chicago Board of Education, has called
a number of meetings recently for the purpose of considering
the installation of projectors and equipment in 230 school build-
ings of Chicago. Thirty schools in that city are now equipped
and the plan is to make the Chicago schools serve as "get
together" places for people living in the various school districts
and to make moving pictures one of the chief forms of amuse-
ment at such gatherings.

More than 200 heads of public schools in Chicago have ap-
plied to the Board of Education for machines. One hundred
thousand dollars is available for the development of the com-
munity center idea and a serious attempt is apparently being made
to secure effective results. Speaking of the plan, Mr. Hopp
said:

"Thirty school buildings are now equipped with motion film
machines. There are, however, fifty-four schools used as com-
munity centers for educational extension work of the adults of
the neighborhood. The board will have an appropriation of over
$100,000 for the extension of community center work to other
school buildings of the 335 in the public school system. In order
to do this extension work efficiently with the proper installation
of necessary motion film apparatus the advisory commission de-
sires to inform the board regarding the most economical methods
of installation in school buildings under proper safeguards and
the best methods of operation."

A committee was appointed to consider the question of fire-
proof housing for the machines. Among those present at the
last meeting were: Joseph "Hopp, chairman; Judge T. D. Hurley,
chairman Motion Film Censorship Commission ; Martin J. Quig-
ley, secretary Motion Film Censorship Commission and editor of
Exhibitors' Herald ; William Knight, assistant building commis-
sioner, City Hall ; Morey Cohen, electricity department, City
Hall; Charles Hedja, fire prevention bureau, City Hall; Victor
Tousley, gas and electricity department, City Hall; Edward F.
Hamm, president Reel and Slide magazine ; Lyne S. Metcalfe,
general manager Reel and Slide magazine; Mr. Reynolds, vice-
president Motion Film Operators' Union; Mrs. Irwin McDowell,
chairman motion film committee, Woman's City Club ; George
M. Hoke, president George M. Hoke Supply Company; O. F.
Spahr, Enterprise Film Company ; B. F. Glover, Underwriters'
Laboratories ; Mrs. Hannah Solomon, chairman motion films
committee, Chicago Woman's Club ; Carl Roden, librarian Chi-
cago Public Library.

Films Rejuvenate Mid-week Church Service

The Collegiate Presbyterian Church at Ames, la., the home of
the Iowa, State College of Agriculture and Mechanic Arts, has
hit upon a happy plan of making motion pictures serve as the
major portion of the evening's entertainment for the weekly
"Church Night" services. Each Thursday evening at 6 o'clock
supper is served by the women of the congregation or the Men's
Bible class or some other organization. After the meal a short
devotional exercise is conducted. The motion pictures follow and
some layman or religious worker gives a ten-minute talk on re-
ligion between each reel. After the movies group meetings are
conducted and individuals may choose their class in "steward-
ship," Bible study, or such other divisions as they may prefer.
The little folks from the walking age up to six years are enter-
tained and instructed by a kindergarten specialist.

Needless to say "Church Night" is a success. The departure
from the conventional mid-week service, with its dwindling at-
tendance and lack of interest, has resulted happily in a keener in-
terest in all church activities. The Sabbath school and the Sunday
preaching services have had a marked increase in attendance. In-
dividuals who have heretofore been more or less inactive in
church work are putting their shoulders to the wheels. Movies
may not have done it all, but they surely have helped

At Goodell, la., the pastor of one of the churches and the
superintendent of schools have united their efforts to supply their
community with worth while entertainment and recreation. A
motion picture machine was installed in the basement of the
church and weekly programs consisting of educational, religious
and other films are shown.

Shows Film on the Manufacture of Vaccines

As a benefit for the student nurses a motion picture exhibi-
tion of laboratory scenes was given at the Little-Griffin Hospital
in Valdosta, Ga., in February. Dr. A. N. Grav of the biological
department of Eli Lilly and Company of Indianapolis delivered
the lecture, dealing with the manufacture of serums, antitoxins
and vaccines. The following evening Doctor Gray repeated the
lecture at the Patterson Hotel for doctors, dentists and druggists.

REEL and SLIDE

11

Modern Farming Revealed in Two Thousand Foot Picture

Utility of the Internal Combustion Engine in Agriculture Effectively Shown
Reel to Teach Soil Conservation and Encourage Labor Saving on the Farm

By E. J. Clary

IN no industry, perhaps, has the moving picture been of
greater service than in the exploitation of farm implements
and especially in educational work among farmers regarding
the modern power tractor and its uses. The farmer is
peculiarly susceptible to films of this character and can be
reached more easily than any one group of people. It seems not
hard to take the film to him and so present the "story" of the
tractor and what it will do that he can benefit largely from the
information imparted by the film.

The Atlas Educational Company, Chicago, has produed for
the Moline Plow Company of Moline, 111., makers of the Moline
tractor, a thousand-foot industrial picture, which is one of the best
things the writer has ever seen. A careful analysis of this picture
reveals what may be done in the way of combining salesmanship
with useful information directed at a certain class, when visualized
carefully. All advertising as such has been kept out of this pic-
ture aside from the Moline trade name as it appears on the tractor
operating before the camera. This film sets out to show what
the Moline tractor will do under all conditions which face the
farmer of today. It preaches conservatism, intensive farming
and labor saving and, while doing this, points out the many
uses of the Moline product by actual tests in the field under all
conditions.

Designed to Interest All

To say that this picture would be of interest to farmers only
would be an untruth; it combines many beautiful farm scenes,
both winter and summer, made on one of the finest farms of
Illinois, and visualizes the role that machinery and the internal
combustion engine are playing on the up-to-date farm of this
day. As a film for school use, this picture ranks high and un-
doubtedly will be given many special exhibitions in institutions.
The film shows how the tractor will back up, take sharp curves
when in action, run the saw, fill the silo, do the work of several
teams and do better work, with closeups, adroitly interspersed
here and there to accentuate important points. There is a scene
showing how by means of a powerful headlight, the farmer may
plow even on the darkest night if he desires, insuring even fur-
rows and good work. Harrowing and pulverizing of the topsoil
are illustrated also.

In producing the Moline reel, the camera staff and director
had to "shoot" certain scenes at various times of the year. Uni-
formity of photographic quality was secured by careful timing
of the scenes and the Atlas Company is to be congratulated in
their achievement. Thus, the same farm in midsummer and in
the late autumn gives a pleasant contrast to the pictures, which
is important.

Beautiful Scenery Is Great Aid

It is possible to secure attractive scenery 'as a background
for a production of this kind, providing the producer is willing
to go after it. Farm life is always interesting to the city man,
though he may prefer his city to any farm when it comes to
making a home. Decorative titles symbolical of ' farm life and
agriculture, hand lettered, have been used throughout with telling
effect. The titles have been kept short and are merely suggestive.
Rather has it been the aim to let the pictures do the work.

In the exploitation of any kind of moving machinery, moving
pictures are superior to any other medium in that they can be
made to both picture processes and show results. A written
description requires that the reader picture in his own mind what
the machinery can do and how it is done. The average man
does not possess sufficient imagination to go this far in his own
mind. It may be possible to get the effect desired with reference
to a new type of barn or house or garage ; but when action is the
basic principle of the product to be explained and exploited,
action enhances the value of the appeal seventy-five per cent.
In these days, when results only count, the film is rapidly becom-
ing the most practical demonstrator.

One of the earliest tractor manufacturers to adopt films
claimed that $75,000 worth of sales were the result of the first
fiye weeks of showings of their film. That is, these sales were
traced directly to the interest aroused in individual buyers by
the moving pictures. Seventy-five prints of the Moline production
have been made and will be kept in constant circulation. It has
been the aim of the company to introduce material of instructional
value in this production. It shows, for instance, the way to plow
well into the corners of the fields in order to permit of no
waste land.

In making the night plowing scenes, huge lights had to be
transported to the country and their rays focused upon the tractor

12

REEL and SLIDE

in action under conditions of light which were fickle and uncer-
tain. Considerable experiment was necessary in order to secure
the proper effects and there is no reason why this method of
photographing at night should not be useful for many other
purposes.

Night Plowing Scenes Difficult

It has been questioned as to whether 2,000 feet of film (about
35 minutes' screen time) will permit of a full demonstration
such as the Moline people wanted. Probably from a technical
Standpoint it would not. But if details of operation were at-
tempted in the reel the picture would immediately lose its value
as an educational medium. Such a demonstration would be
tiresome and therefore ineffective.

The care with which scenes most essential to the arousing
of interest are selected determines the final value of the picture
and whether or not its footage is sufficient to convey the in-
formation desired. All these elements enter into the arrangement
and production of any industrial picture, but their, character
varies greatly with each different line of business. To show
essentials and leave out inconsequentials, gauged from the view-
point not only of the manufacturer and his product, but from
the viewpoint of the audience as well, is the problem of the pro-
ducer. These things call for a fine study of picture values.

Must Bring Out Human Interest

It is probable that the manufacturer who adopts films will
find it more profitable in the long run to subdue his own pet
features and enlarge upon the elements best calculated to get
and hold the attention of the audience. This has been done in
the Moline reel. There are no factory scenes. There is nothing
about the Moline company itself or its officers. Prominence
is given in several scenes to the trade name on the tractor itself
while in actual operation. Even were the machine standing still,
well into the foreground, this might be too commercial; but in
action the trade name seems natural and unobtrusive in the ex-
treme.

In all 75 copies of this picture have been made by the pro-
ducer. Twenty copies have been placed in the hands of the Com-
munity Motion Picture Bureau for distribution through its serv-
ice. The other prints have been distributed among the various
branches of the Moline Company, each one getting two or more
copies. Dealers are requested to write to the branches for open
booking dates and must comply with a certain set of rules and
regulations in order ot get the use of the film. A "service sheet"
is sent out by the tractor company giving instructions to the dealer
in exploiting the picture in his district.

The Moline films have proved, to be such successful business
getters that a number of Moline distributors have purchased
copies outright for their own exclusive use.

Library Gives Well Balanced Film Program

Here is a typical program of motion pictures being shown
regularly at Reddick's Library, Ottawa, 111. :

"The Story the Keg Told Me." This tells of a camper on a
canoe trip through the beautiful northern lake country who finds
an old keg at the bottom of the lake and takes it to his camp.
That evening as he smokes and sits beside the camp fire the spirit
of the keg comes out and relates to him a strange and wonderful
story. The keg had been at one time the repository of a miser's
gold and has seen the terrible struggle in the man's nature
between the lust for gold and the love of God. After many ad-
ventures the good wins. This production contains remarkable
effects of double exposure.

"Wild Arnika," an uproarious comedy of the adventures of
"the missing link" when he leaves the animal show and attends a
masquerade party.

"Curious Scenes in Far Off China," showing the habits and
customs of this ancient and unprogressive civilization.

Plan Movie Exhibits fdr N. E. A. Convention

The National Board of Review has been requested by Presi-
dent George A. Strayer of the National Education Association to
arrange a series of exhibits on visual education for the associa-
tion's convention in Milwaukee the first week in July. This will
include motion pictures and lantern slides now being used by
schools in departments of visual education.

Missionary Produces Photodrama in India
to Illustrate Work

WHAT is believed to be the first motion picture produced
by a missionary has just been brought to this country'
from India by Rev. Dr. L. E. Linzell, a Methodist mis-
sionary, for use in the Methodist Centenary campaign. The
film is a photodrama and depicts the significance of conversion
of the natives of foreign lands to Christianity. How Dr.
Linzell produced the picture is an interesting narrative.

Having procured the best photographer to be found in
Bombay, he was confronted with the problem of gathering to-
gether a cast. If he had been one of the screen wizards of
America he would have picked out some of his favorite players,
gathered up a "mob" of "extras," draped them in appropriate
eastern garb, introduced a camel or two, and had the picture
taken in no time. But such things are not "done" in India. The
camera is still more or less an object of suspicion, action is as
slow as it can be without becoming inaction, and people of one
caste would scorn to mingle with those of another.

Problem to Select Cast

Dr. Linzell, therefore, decided that for actors he must rely
largely upon the Christian population, whose confidence in him
was sufficient to overcome their dread of a camera. For his
hero, the Hindu who was to be converted, he picked out Magan
Lai, one of his native preachers who had been won to Chris-
tianity eighteen years ago. For the heroine, he chose Magan
Lai's wife, a high caste young woman who, after she had become
a Christian, defied all Hindu precedents by marrying a man of
lower caste than herself. For his mobs and crowds, the mis-
sionary persuaded various of his congregation to serve. Whole
families traveled in from outlying villages. This meant a real
sacrifice on their part, as they were poor people and their par-
ticipation in the movie involved the loss of a day's labor and a
day's pay. They would not accept remuneration from Dr. Lin-
zell, but he did his best to repay them by inviting them all to
dinner.

A much more difficult matter was to obtain actors to repre-
sent the heathen religion against which Magan Lai was strug-
gling. "To get into a Hindu temple and persuade a priest to pose
for his picture is a difficult matter," said Dr. Linzell. "I had to
spend hours talking to them before I could get any to do it." One
character whom Dr. Linzell finally persuaded to pose, was a
"holy man" who had lain on a bed of spikes for fourteen years
in the attempt to attain perfection. A bribe of $5 was the in-
ducement that got him to lay on his uncomfortable couch for the
camera.

Holy Men Quaint Types

Another holy man was approached — one who squatted on the
ground outside a temple, surrounded by a circle of little fires
which he tended all day long, meanwhile exposing his uncovered
head to the blazing sun, a procedure well calculated to kill any-
ordinary man. This man had endured the terrible heat for years
in the hope that he would eventually become free of sin. Evi-
dently he had heard rumors of the successful business deal of
the man on the bed of spikes, for he demanded $10 in return
for a photograph of himself. The missionary, however, suc-
ceeded in getting him to accept $5.

Another interesting character who proved susceptible to the
charm of cold cash was a holy man of the jungle who, with his
long hair wound up on the top of his head in a strange knot, sat
beneath the sacred banyan tree, with his eyes focussed on the tip
of his nose, counting his heart beats all day long in order to shut
out evil. To any one who seeks his advice he announces sol-
emnly, "The world is all sin — forsake it."

Altogether it took two mouths to get the whole motion pic-
ture taken. Compared with the master productions of American
producers the film is an amateurish affair, but as the first at-
tempt of a missionary to make his work live on the screen it
marks an interesting forward step in evangelism and is ex-
pected to do its part toward bringing the Methodist Centenary
campaign to a successful finish.

Lantern Slides Picture Zeebrugge Naval Raid

Stereopticon slides played a big part in a lecture on the Zee-
brugge naval raid by Capt. Alfred F. B. Carpenter, V. C, at
Orchestra Hall in Chicago recently. Captain Carpenter con-
ceived and was largely instrumental in carrying out the famous
raid. Proceeds from Captain Carpenter's lecture go to English
charities.

School Supplants Theater in Small Town

Inwood, la., is a small town in the northwestern part of the
state where after several trials a motion picture theater failed.
J. J. Ferroe, the school superintendent, is a motion picture enthu-
siast. He believed the people should not be deprived of the pleas-
ure and profit which can come to a community in no other way
than by way of the film. At a long session with the board of di-
rectors the motion picture proposition was threshed out. Mr.
Ferroe was victorious and the board gave its sanction to the in-
stallation of a projector in the -school house. The experiment has
proved a success from the start.

REEL and SLIDE

13

Photo Drama Designed to Instruct the Traveling Public

Eastern Bankers Produce "The Talisman," Second in a Series of Films;
Use of Traveler's Checks Explained by Means of Human Interest Story

"*" ~0m

► it

I i 1 1 •

By Edwin Bird Wilson
(Advertising Manager, Bankers' Trust Co., New York)

THE motion picture, "All Aboard the Magic Carpet," fur-
nished by the Bankers Trust Company for the past year
to aid bankers in increasing their "A.B.A." cheque sales,
has met with such remarkable success that another photo-
play, "The Talisman," has been prepared. We have profited by
the experience gained in producing and circulating last year's
picture, with the result that the new picture is, we believe, even
better than last year's film — in photography, in acting, in the per-
sonnel of the actors, in plot, and in settings.

The director of this picture was for many years a director
on the legitimate stage before going into motion picture directing.
He has directed well-known plays of David Belasco, George M.

Cohan, Klaw & Erlanger, and the
Shuberts, among them being "The
Darling of the Gods," "The Girl
of the Golden West," "Under
Two Flags," "The Sign of the
Rose." As a result of this skill-
ful direction, the acting is spirited
and finished, and the settings are
most harmonious.

The cast of actors was chosen
with great care, both with a view
to their acting ability and experi-
ence, and their personalities. The
plot is well-unified and plausible, and the acting is pleasing and
natural. None of the situations are overacted. The settings of
"The Talisman" are especially noteworthy and interesting because
they are authentic. Only one scene is taken in a studio — the scene
in which the travelers are shown traveling over Japan on the float-
ing cheque. The summer hotel scenes are laid in the pergola,
spacious porches, and flower-filled gardens of one of the beauti-
ful estates on the northern end of Manhattan Island. The action
in the hotel takes place in the Biltmore Hotel lobby. The interior
of an exclusive Fifth Avenue jewelry shop furnishes one back-
ground. The scenes in the Japanese curio dealer's establishment
take place in one of the best known Oriental shops on Fifth
Avenue.

Scenes Are All Authentic

Many details have been worked out to give finish to the
picture, which an ordinary producer would scarcely find it pos-
sible to arrange. For instance,
the illustrated titles preceding the
Japanese scenes have been repro-
duced from photographs of rare
old Japanese prints. The na-
tionality of the various races
shown, as well as the settings,
are authentic. On the beach at
Waikiki, for instance, the guide
and the surfriders are actually
native Hawaiians. Wherever
Japanese actors appear they are
natives of Japan. The Chinese
laundryman, who adds a humorous touch to a street scene, is a
real Chinaman.

SYNOPSIS OF
THE TALISMAN

(Scenario by Faith Green
and Lawrence Marston) ,

Talisman — An object carried or worn which
brings good luck and protects the possessor.

The first scene shows Gertrude Johnson in a summer hotel,
impatient because of the inactivity of the life there. She strolls
aimlessly through the halls and envies the pretty telephone
operator, busy at the switchboard, because she has something
to do. Gertrude is interested in the switchboard and laughingly
asks to be shown how to operate it. Tiring of this she strolls
on into the garden and encounters her friend Helen, who is also
bored by the lack of activity at the hotel, and the two resolve
to insist that their husbands take them on a trip.

Meanwhile their husbands, on their way home from the
office, discuss their financial success of the past year, and re-
solve to take their wives on a trip. When they arrive at the
hotel the wives broach the subject of a trip, pleading the loneli-
ness of hotel life. Their husbands tease them by demurring that
they cannot afford it, but finally consent.

When the subject of an itinerary is brought up, it develops

that Arthur and Helen wish to travel to the Orient, while Thomas
and Gertrude desire to "See America First." In examining a
number of travel booklets, Arthur calls attention to an "A.B.A."
cheque folder describing the advantages of carrying funds in
"A.B.A." cheques. Thomas is indifferent — says that the 'cheques
are not necessary — that currency and drafts are sufficient. Arthur
argues with him, and finally wagers the cost of the trip that he
will have fewer money troubles if he carries "A.B.A." cheques
than Thomas will have, carrying cash and drafts. Thomas ac-
cepts the wager.

Draft Is Refused

Arthur and Helen are soon shown embarking on an ocean
liner, steaming out of New York harbor, past the Statue of Lib-
erty. Thomas and Gertrude board a train for San Francisco,
and from the observation platform see glimpses of beautiful
American scenery — Philadelphia, Washington, New Orleans, Los
Angeles, and San Francisco. Arthur and Helen meanwhile touch
at Havana, Buenos Ayres, Rio de Janeiro, Panama, and Hawaii,
and finally reach Japan, where they visit curio shops, gardens, etc.
On reaching San Francisco, Thomas and Gertrude go to a hotel,
and when ready to leave Thomas proffers a draft in settlement
of his bill. It is courteously refused because he cannot properly
identify himself. He takes the draft to a bank, but is again
politely informed that it cannot be cashed because he cannot
prove his identity. He calls at
an exclusive jewelry establish-
ment, the proprietor of which is
the uncle of a New York friend,
and asks the jeweler if he cannot
identify him at the bank. The
uncle responds that Tom's ac-
quaintance with his nephew
would not justify him in endors-
ing a draft.

On his way back to the hotel
Tom loses his wallet, which is
picked up by a Chinaman, un-
conscious of the value of the drafts in it. On returning to the
hotel Tom telegraphs to his New York bank for funds and is
overjoyed when the answer is received. His joy vanishes, how-
ever, when he finds the money cannot be delivered to him for
lack of proper identification. He soon discovers the loss of his
wallet, also, and the hotel proprietor, suspecting that Tom is an
adventurer, finally insists that the couple leave the hotel, their
baggage being retained.

Tom and Gertrude wander aimlessly about the streets, vainly
trying to figure out what they can do. Gertrude invests her last
coin in a bag of doughnuts, and worn out they fall asleep sitting
on a park bench. Gertrude dreams of the happy journey her
friends are having, and- sees them floating above beautiful Jap-
anese scenes on the "magic carpet," — "A.B.A." cheques.

Travel Scenes Injected in Story

Here are shown a number of short scenes depicting quaint
and unusual scenes from the intimate daily life of Japanese peo-
ple. Fishing in Japan, rickshas on a busy street, Japanese chil-
dren dancing, Buddha, Golden Pavilion, beautiful Japanese gar-
dens. Gertrude awakens with a start and sobs out reproaches at
Tom for his lack of foresight that put them in such a plight.

They go back to the hotel in the hope that mail has come
to them which will identify them, and as they come in Gertrude
sees the telephone operator haughtily depart from the switchboard
after a reproof from the manager. The switchboard is in con-
fusion, and Gertrude, recalling playful education in the use of
the switchboard at the summer hotel, eagerly asks. the manager
if she may not have the place as operator. He assents some-
what dubiously, and she takes her place, making havoc with the
calls, but assuring the manager
that she is progressing nicely.

Tom is indignant when he sees
her at work, but later reflects that
her work gives her at least a roof
over her head. He asks the man-
ager for a job while waiting for
identification that will enable him
to get the money telegraphed him,
and is somewhat coldly offered a
place as bellbov. Tom manfully
goes to work "hopping bells."

Arthur and Helen start home

(Continued on page 14)

14

REEL and SLIDE

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Instructional Productions J
of the Month I

Contents of News Weeklies, Screen Magazines, Industrials |
and Scenic Reels, Which Have a Regular Release
Date, Will Be Reviewed in This Department.

KMBHiiiunnBifiniiitiiiiiiiJiuiHiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiJiiiiiiiiiitiiiJiitiiiiuiiiiiiittiiiiuiiiiiKiiiiiiiiiiiuiiiiJiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiuimiiiiiiiuiiiiI

Origin of Comets — Life of a Chorus Girl— Comic —
In Bray Pictograph 6109

Where do the strange visitors, aglow with fiery light, that
now and again speed through the heavens only to disappear as
suddenly as they came, originate ; E. Lyle Goldman of the Bray
Studios, Inc., by means of animated technical drawings makes
clear the theory of comet origin and describes vividly their course
through space in release 6109 of the Paramount-Bray Pictograph.
This release also tells "the truth about chorus girls." If you
think that the life of a chorus girl is made up of a series of good
times interspersed with a few songs and dances which might be
constituted as work, you will find out differently after seeing these
pictures.

One of the successful "girl" shows on Broadway, New York,
is "The Melting of Molly," in which Miss Vera Roehfn, one of
America's best known athletes, conducts a gymnasium with the
chorus as attendants. The women daily go through a course of
exercises that would do credit to the best in the ranks of their
brothers. A pen and ink comic concludes the reel.

Winter Playgrounds — Toys Made of Tin Cans — In
Bray Pictograph 6110

Popular belief has it that when wintry winds begin to blow
and zero days are in order that part of the population of the
United States which lives in the zone where winter holds sway
which can afford it packs bag and baggage and hies itself to Palm
Beach, Los Angeles or other places where they can laugh at chills
and quinine. Release 6110 of Paramount-Bray Pictograph dis-
proves this theory absolutely. In fact, it shows unmistakably that
no small percentage of these self same people seek spots where
snow and ice abound and the mercury stays well below the zero
mark instead. A famed place of this kind is Lake Placid high up
in the Adirondacks. Here society goes to enjoy the many winter
sports that such a locality affords and many and spectacular are
they. This reel also presents a recipe for converting tin cans — no
style, size or shape excepted — into extremely clever and easily
made toys. All that is needed, according to Prof. Thatcher, the-
ingenious chap who first conceived the idea, is a pair of scissors,
a pair of pliers, a bit of solder and a pair of hands'. A cartoon
by Max Fleischer concludes the release.

Hospital for Animals — Styles — Cartoons — In New
Screen Magazine

Recent issues of the New Screen Magazine contain a wide
variety of instructional and entertaining subjects. No. 7 shows a
hospital for dogs and cats, lumbering in the mountains and riding
logs that go whizzing down mountain streams, barefoot dancing,
new styles in women's clothes and "Miracles in Mud." In No. 8
are the first of the Abe Martin drawings by the cartoonist, Kin
Hubbard. This issue also contains scenes of the blind reading
with their fingers, renewing wornout automobiles and styles for
young women co-eds. No. 9 contains scenes of William Deal, a
hermit who has lived in the mountains of Tennessee for fifty
years with no companions except dogs, new fish for the New York
aquarium and kitchen hints for housewives.

Coal Mining — Wild Birds — Riches in Rags — In Bray
Pictograph 6111

In release 6111 of Paramount-Bray Pictograph, E." Dean
Parmelee of the Bray Studios, Inc., shows graphically by means of
animated technical drawings the story of how coal is mined.
We see how the shaft is sunk to the coal bed, how the levels are
cut and the chambers excavated. Then we come to the surface
and watch the great lumps of coal pass through the breakers, see
how the coal is graded and cleaned and finally how it is stored.

There are some remarkable bird pictures also. William L. Finley
demonstrates that one need not resort to a salt sprinkler to cap-
ture a wild bird. Just gentleness and perserverance will win over
any one of the songsters that find their way to our front yard.
Another subject deals with making a fortune in rags. It tells
the story of a New Yorker who created a great business by buy-
ing the pick-ups of push-cart junk men and selling them to fac-
tories. William Theodore Bamberg, a well-known entertainer,
produces a series of clever shadow pictures by the use of his
hands only and then shows his audience exactly how he does it.

Everglades, Alligators and Life on the Amazon in
Chester Outing Releases

Outing-Chesters for the last two weeks in April are con-
siderably different in character from the foregoing numbers of
the series, and quite as interesting. "Up in the .Air After Al-
ligators" takes the spectator on a flying trip over Miami, Fla.,
with a young man who after witnessing the wonders of an
alligator farm, decides to visit the Everglades for a brush against
the alligator in his native haunts. The young man, after landing
in one of the streams which intersect the Everglades, is satisfied
to stand by and let the other fellow do the trick. Also by way of
giving orders he is almost as busy as the alligator who struggles
fiercely to evade the embraces of his captor. An alligator, too
wise to open his mouth under water, is a safe article to handle
as long as his head can be kept below the surface; and it is
noticable that when Mr. Alligator emerges, his jaws are held fast
shut by the brawny hand of the hunter. He is then muzzled and
hauled ashore, and is further mortified by being placed in the
"dark room" of the hydroplane to be proudly exhibited in Miami
at a later date.

"Mr. Outing Floats a Dream" takes us to that rarely filmed
part of the world which bounds the Amazon river. Starting at
Para, a Brazilian seaport at the mouth of the Amazon, we sail
with the cameraman up the river of wide repute, bordered by
mystic jungles. The city of Manaos, equipped with all sorts of
modern conveniences, is rather a startling revelation. The final
stop is made at Iquitos, a village lying on the shores of the river
just over the boundary line of Peru.

Universal Current Events No. 14 contains : Speed Kings
Race in $5,000 Sweepstakes ; The Making of a Merchant Seaman ;
Roumania's Brave Queen Will Fight Bolshevism ; Envoys to Ask
Hearing for Irish Independence; Riding a Blue Streak; Far East-
ern Brides Arrive by Shipload; Belgian Monarchs Are Guests of
Pershing; cartoon.

Gaumont Graphic No. 54 contains : Mermaids Play Water
Basket Ball ; Tapping Trees for Maple Syrup ; Government Ar-
ranges to Obtain Jobs for Fighters; Filipinos Ask Independence;
Flood in Kaw Valley ; Trains Crash at Everett, Wash. ; Scenes
of the British Fleet.

International News No. 12 contains : Thoroughbreds Clash
as Racing Season Ends ; Merchant "Gobs" Ready for World
Trade War; Crews Make Ready for Annual "Shell Game;" Give
the Boys Back Their Jobs; Some Hot Weather Ideas; Bringing
the Boys Back; The War of the Bugs; Thousands Pay Honor
to Erin's Saint.

Universal Current Events No. 12 contains : Test Big Sea-
plane for Trans- Atlantic Flight; How to Get Rid of the Milk
Trust; British Hail Return of Gallant Scots Guard; Uncle Sam
Completes Greatest Battleship ; Teuton Guns in Milwaukee ; "Kid-
dies" Give Pennies to Hero Memorial Fund; British Royal
Princess Weds Untitled Officer; Artillery Officer Is Decorated for
Valor; Buckeye State Boys Glad to Be Home.

Instructs Traveling Public

(Continued from page 13)

after a delightful trip to Japan, and landing at San Francisco
come to the hotel where Tom and Gertrude are laboring. Tom
greets Arthur with a shout of joy and embraces him. Arthur
is indignant at the familiarity of the bellboy, repulses him, and
is overcome with astonishment when he recognizes his friend.
Tom shamefacedly explains his predicament and Arthur and
Helen are overcome with merriment. Tom rushes to the switch-
board and drags Gertrude to meet Arthur and Helen. Arthur,
recalling the wager, presents the bill for the trip — $3,225.05, and
Thomas answers that he can at least pay the 5 cents. He readily
admits that he is now quite convinced of the superiority of
"A.B.A." cheques as travel funds, and urges Arthur to go to the
bank and furnish identification for him.

REEL and SLIDE

15

Detailed actions of the pole vanlter as shoivn by the Novagraph pictlures.

The Novagraph and Microscopic Cinema in Science Study

Head of Pathe Organization Describes New Discoveries of Use to Schools
Problems Facing Students More Easily Solved as a Result of New Processes

By Paul Brunet

(Vice-President and General Manager, Pathc)

IN announcing the advent of Pathe Review I feel the pride
of being associated with a great constructive, educational
movement, which will make for progress and general en-
lightenment. The review, as a definite factor, establishes
a new era in screen entertainment ; and, so unusual is what we
have to offer that I am moved to say it is a wonderland series, in
which the best talent in science and art is employed. Our idea
is to make of it a constant revelation of the most beautiful things
that the ordinary eye may not behold; of enchanted journeys to
unusual destinations ; of unsuspected mysteries of ordinary things ;
of the secrets of the wild, shy creatures of the forest, and the
denizens of streams and the shadowy abysses of the ocean —
and, through the mechanical eye that gazes with understanding
into the realm of the infinitely small, to give a glimpse of the
very beginning of the life of moving things.

Even the most unresponsive person, on beholding this pro-
cession, is moved to admiration and wonder at the miracles of
the cinema. As fittingly has been said, these groups of artistic
and educational achievements give the motion picture a new and
overwhelming stature and, more than ever before, establish it
as the greatest instructor, the unequalled medium of human
thought and the record of important, adventuring achievements.
The Pathe Review is intended to be a great popular educa-
tional feature ; it is the result of years of preparation and of ex-
periment until the degree of perfection, set up as an ideal in the
beginning, was finally achieved.

Birth of Review Idea

We are doing a vast amount of work here in America at
present, but the review really had its inception eight years ago
when Pathe established the first cinematic scientific library. For
this purpose a completely equipped laboratory, planned to meet
almost any demand of research, was established under the di-
rection of Dr. Comandon, whose microscopic researches are now
known all over the world. Our photographic division, following
the microscopic observations, devised a mechanical revealer and
recorder which has revolutionized bacteriological research — the
ultra-microscopic camera — which has opened up a universe of
the invisibly small but potent things.

An achievement acclaimed by the scientific world were the
photographs showing the life and action of the spirochaeta pallida
— the tiniest bacillus known to science — the study of which has
been a large factor in preserving the health of the Allied armies.
This film has been shown all over the world and has attracted
profound interest among scientists. A large number -of them
have been acquired by individual physicians and they have been
used by the United States army in clinical and hygienic lectures.

The amount of research work accomplished by Pathe is
comprised in a large collection of negatives, some of which are
purely for professional use, but the majority of which have been
taken with the sole idea of establishing a definite- educational
value to the peoples of all lands. The wonder of the ultra-

microscopic camera is that it will explore the animal, the vegeta-
ble, and the mineral kingdoms — magic journeys to knowledge,
fascinatingly conducted, which are both rare entertainment and
valuable instruction. Here, indeed, is a field infinitely rich in
marvels and strange things — a region of enchantment, from which
young and old, the eager seeker and the blase, alike, will emerge
refreshed and filled with the wonder of infinite creation. For here
is a library of wonders. Herein, too, is the supreme triumph of
the motion picture, which exalts it as a precious gift of light and
understanding. One cannot watch the scientific pictures without
being moved to some such expression.

Analysis of Motion Featured

The Novagraph pictures that make an analysis of motion are
one of the features of the Pathe Review. So quick is this spe-
cially designed American camera that makes these photographs
that the observer may easily follow the course of a bullet fired
from a revolver. The first picture under this class is an analysis
of the plays in a baseball game. It was given a private showing
recently to baseball writers and experts ; they are most enthu-
siastic regarding it, and declared that apart from its entertaining
quality it might prove of great value in training.

"Tow or three years ago Walter Camp of Yale suggested a
plan for the teaching and coaching of sports on a broad plane in
welfare or community work through the medium of moving pic-
tures," wrote George Daley, the expert of the New York World.
"He can now take up the plan again with fresh enthusiasm. The
new method of slowing down motion with absolutely perfect tim-
ing shows to a nicety how to pitch, how to slide a base, how to
sling a golf club, etc. Also and equally important how not to
pitch without wasted motion and energy and how not to swing
a golf club." And Mr. Daley adds, "It was like taking a trip with
Alice through wonderland."

These pictures are taken by the special camera at the rate of
160 a second, or ten times the normal speed of a motion picture
camera. They are projected at the normal rate of 16 per second.
At this speed it takes ten seconds to project 160 pictures that were
taken by the analysis of motion camera. The action, therefore,
is slowed down to ten times less than the normal.

Subjects for Slow Motion

Some of the other interesting features will show the slowed-
down action of a nimble-fingered stage magician; high jumping
horsemanship ; high diving, in which the body of the beautiful
swimmer seems to float through the air ; boxing, tennis playing
and a variety of subjects which will cover nearly every familiar
human action. The Scientific American, after witnessing some
of these exhibitions, anticipates that the slowed-down motion pic-
ture, as an analysis of movement, will find a wide field in industry
and education.

Mr. Raymond L. Ditmars, one of the curators of the New
York Zoological Society, whose screen studies of animals have
attained an international popularity, will be a regular contributor
to Pathe Review. Some of his initial offerings are of unusual
quality.

Specific plays in baseball may be analysed by means of the slow motion process.

16

REEL and SLIDE

Handling the Problem of Juvenile Films in
the Orient

By Bulchand Karamchand, B. A. (Bombay)

{Superintendent, Nava Vidyalaya High School, Hyderabad, Siud.)

PART II

IN INDIA there cannot be much difficulty at present in exam-
ining films, as there are not so many cinema theaters in each
province. Later on as these theaters increase the difficulty will
be greater, but not insurmountable. In England and America
organizations are busy approving films for the purpose sug-
gested. Many of those approved may be suitable for India. The
most convenient theater should be used for the examination of
films. The costs should be borne jointly by the different cine-
matograph traders whose films are being displayed, as it would
be a form of advertisement for them amply repaid by the in-
creased support to any of their films which meet with the
committee's approval. Lists of approved films should be sub-
mitted to the press from time to time.

It has been maintained that as during the last two or three
years a decided improvement has taken place in the moral and
artistic value of very many moving pictures the manufacturers
can be relied upon to supply films quite suitable for children to
see. The manufacturers, however, have not consulted educa-
tionists for the great majority of their productions. For per-
formances to be attended by children, educationists, with the help
of parents and others similarly interested, are the proper au-
thorities.

Proper Guidance to Producers Necessary

The committees will consist of these and must therefore be
consulted, for not only can they prevent evil, but they can pro-
duce good results. They can suggest the reasons why certain
films are superior to other films and thus lay down the principles
of the new science and art of educational cinematography. Here
is a fine opportunity for the local governments of India to give
a lead to the whole civilized world in guiding and developing this
new and potent factor in the lives of children. In Japan, under
the aegis of the government, moral stories are shown on the
living pictures, thus inspiring ideals and suggesting actions of
the highest moral worth to the nation. The ancient literatures
of India are full of magnificent material still undeveloped for
educational purposes. By undertaking the choice of present
films and giving advice as to future films the committee of any
local government will bestow a great boon on posterity.

Many eminent oculists and headmasters in England have
testified to the evil effects of cinematograph displays on eye-
sight. The London Teachers' Association, in a report issued
early in 1914, stated that the number of children needing treat-
ment for defective eyesight had increased enormously in the past
two years, owing mostly to persistent attendance at cinema
shows. We must avoid this in India, and we can do so by
arranging for a good interval between each film and by pre-
venting a children's cinema show lasting longer than one hour
and a quarter.

Strengthening Impression of Films

The aim of all education is to increase one's knowledge and
the ability to use that knowledge in the best way. There is not
the slightest doubt that the cinematograph increases our knowl-
edge. For instance, a child on seeing many films of Holland will
learn from these alone that Holland is an extremely flat country
with hundreds of miles of canals and dykes. Whether the cine-
matograph can go further and develop the ability to use knowl-
edge, that is to say mental efficiency, is still a disputed point.
"Impression without expression is no complete psychological
process," wrote the great American psychologist, William James.
There is too much impression with the cinematograph, and that
impression is very often crude. But under the scheme we sug-
gest the impression can become much finer and the expression
can be produced under the best conditions. The impression can
be made finer by using the best films and only those of real
educational value and in a way that will drive the impressions
home.

At the children's cinema performances a lecturer, say a
capable teacher, would be a very considerable help, and such
teachers are easily obtainable in each province. There is a still
more important advantage under our scheme. After the exami-
nation of films the committees will have lists of films with
synopses. Each group of teachers could see these films before-
hand and when the films deal with matters which come in the
ordinary part of any curriculum subject these teachers could
prepare their children for those films, so that on seeing the
pictures the children would have very little difficulty in under-

standing and remembering what they saw. All these advantages
would help to produce a very strong "impression." As for the
"expression" or reproduction of what is impressed the teachers
could do this very well when the subjects with which the films
dealt come next on the time table. Under expert pedagogical
guidance the cinematograph can within limits become a most
powerful help to education.

Laboratory Work and Its Importance in
Industrial Production

The vast increasing amount of film
used annually by national advertisers has
brought keenly to the fore the question
of laboratory work and its relationship
to industrial film production. Watter-
son R. Rothacker, president of the Ro-
thacker Film Company of Chicago, whose
experience in processing extends over a
period of ten years, was asked to dis-
cuss the above matter, with a represen-
tative of Reel and Slide.

"The great strides made in moving
picture production since the birth of the
industry, are due largely to the steadily
increasing quality of processing, and in
the manufacture of industrial pictures
perhaps this quality is of more vital im-
portance than in the photodrama or
amusement field," said Mr. Rothacker.
"In the early days of film production,
printing and development of negative and
positive was an unscientific process at
best and the results were shockingly poor compared to the films
that the public knows today. Along with competition for better
plays and better direction has come competition in finishing
processes and I feel safe in saying that in no branch of the mov-
ing picture art has mechanical science done more than in the
laboratory.

Laboratory Quality Essential

"Vast improvements have been made in the moving picture
camera until today it is a really remarkable piece of machinery,
as carefully constructed as the finest watch or scientific instru-
ment and with a range of operation which is far beyond the
understanding of the layman. To keep pace with the improve-
ments made in the camera and in stage illumination, the modern
laboratory of today is equipped with printing and developing
appliances as free as any machine can possibly be from depend-
ency upon human responsibility. Printing and developing films
in quantity calls not only for batteries of printing machines and
laboratory accessories but for skillful laboratory workers who
are trained to superintend their work.

"A hair's breadth difference in timing or period in a develop-
ing bath may ruin a thousand dollars' worth of film stock, which
means that a high degree of organization is absolutely essential
in any modern laboratory. Such an organization cannot be built
up over night and the leading producers of moving pictures have
found the photographic quality which is demanded today the
result of years of costly experimentation and close study. As
said before, the industrial production calls for as much, if not
more, laboratory quality if it is to reach the high degree of
excellence which the important industrial organization demands
today. Industrial pictures and educational films are apt to lack
the interest holding features of the theatrical production and
must depend upon other elements if they are to compete for
public attention. That the public today unconsciously recognizes
good photography and good processing, there can be no doubt.
An audience may not be able to diagnose the defects of a 'flat'
image on the screen, or the uneven, jerky effect of carelessly
printed scenes, but they know enough to recognize inferior quality
and know that they do not like it. Producers must cater to the
likes of the man who buys the picture or buys a sight of it
whether they agree with him or not.

Tests and Experience Govern Quality

"The lengths to which it is necessary to go in order to turn
out high quality pictures are probably beyond the comprehension
of the man in the street. The number of tests that are made,
the fact that films are inspected and handled in airtight chambers,
kept at a certain temperature and examined with microscopic
care for possible defects, concern those factors which go to make
a screen subject which lie vaguely in the distance and conse-
quently out of the sight and knowledge of the man in the audi-
ence. In producing an industrial moving picture, the result can
(Continued on page 18)

REEL and SLIDE

17

Candy Film Instructs 6,000,000 American Candy Eaters

Pictures Illustrate Precautions Taken in Modern Sweets Factory
Newest Machinery Shown in Operation, Also Mixing of the Ingredients

By Jonas Howard

FOUR hundred feet of moving pictures, proving the clean
manufacture of candy mints, are now going the rounds of
the moving picture houses of the United States as a fea-
ture of the Paramount-Bray Pictograph, which appears
regularly in almost 2,500 theaters. This film is unique in screen
advertising for more reasons than one, also it has a great deal of
educational value thrown in. It is one of the first attempts on the
part of important national advertisers to exploit he "package
goods" idea by means of moving picures and its appeal and useful-
ness is sufficiently broad to make only incidental any individual
advantage that may be secured by the Mint Products Company,
for whom it was produced, and Bray Studios, Inc., the distributors.
Sanitarians and legislators have taken many precautions to
prevent the sale of candy in open boxes on dusty street corners
and from handling by candy vendors whose hands are none too
clean. But the motion picture drives home the point forcefully
and in this case not only shows the old and objectionable way for
the youngster to buy his candy, but visualizes in contrast the pre-
cautions taken to insure cleanliness in the modern candy factory.
The campaign has been launched in the interest of the Mint Prod-
ucts Company, whose factory furnishes the greater part of the
scenes and whose employes are enlisfed as "actors" and "ac-
tresses." The film begins with the small boy buying candy from
the peanut stand on the city corner. It is shown how carelessly
the candy is handled under such conditions. Following these
scenes, the audience is taken through the plant of the company.

Sanitary Conditions Pictured

The periodical washing and inspection of workers' hands is
shown, also the white garments they are made to wear. The
audience is next taken through the work rooms ; candy mixing,
stamping, wrapping, labelling and shipping all coming in for a
portion of the time allotted. There is no mention anywhere of the
Mint Products Company on the screen. Their particular style of
candy is known as the "candy with the hole in it." Hence it was
unnecessary to name it oh the screen. Magazine and newspaper
ads, car cards and billboards have familiarized buyers with the
brand in question. This product was recognized at once. At the
end of the picture, however, a pretty girl is shown eating one of
the mints which obviously has a hole in it. Also, a huge pile of
the finished product can leave no doubt in the mind of the on-
looker as to what brand of candy he is contemplating, but this is
brought in without any objectionable features. A genuine effort
to make an interesting and instructional picture has been the aim
and it was achieved. And in the case of this production several
interesting machines were found by the director — machines that
work almost like human hands.

New machinery, being in action, always holds the interestof
an audience. This is especially the case" when the article being
handled is a commonplace thing with which everybody is familiar
and which people handle every day. Probably thousands of peo-
ple have casually wondered how the mints are made because of
their odd shape.

It is interesting also to see how far a moving picture will go
to convince the eating public of the sanitary conditions under
which an advertised food product is made. Nothing is quite so
efficient in this respect as the screen, unless it might be a per-
sonal visit to the factory itself, a thing impossible, of course, to
realize. Many advertisers — makers of candy and other products —
have used the argument of sanitary factory conditions, but the
film seems to drive it home with a new meaning and a new force.
It is one thing to say a factory is sanitary, it is quite another
thing to show it.

Getting Attention of 6,000,000

The Mint Products people have used every sort of sales argu-
ment in their publicity matter. But when they decided to put
forth the argument of purity and factory sanitation, they extended
their appropriation to take in films. These films will be seen by
over 6,000,000 candy buyers within the next twelve months. In
the case of this product, the audiences in theaters are 100 per
cent prospective buyers. It is doubtful if the advertiser could
buy this number of readers so cheaply in any other way. He is
assured of approximately 400 seconds of their rapt attention
while the film tells his "story" convincingly and completely. He
is going beyond the magazine or newspaper page and taking his

consumer into his workshop and, therefore, into his confidence.
He is building up good will by clinching the fact in the public
mind that the candy he turns out is produced under conditions
that are all the consumer hopes they are. He cannot go much
further than that ; and he could not go quite that far unless he
had the moving picture at his service.

Perhaps no screen campaign in the country offers a more in-
teresting opportunity for study than this one. Here is a product
that has been exploited through every medium from lantern slides
to high class magazines. Its advertising copy has been considered
100 per cent good. It has been merchandised scientifically and
distributed throughout the continent. It has lent itself to visuali-
zation admirably. Its strongest argument — quality of production —
if used widely by means of printer's ink would merely mean one
more advertiser with the same old idea. But filmed, the public
is interested and convinced. They see the chemist preparing the
ingredients ; they see the clean and pretty girls handling the
mints ; they see the marvelous machines that pack, wrap and label
the packages that are bought at the corner store.

In a general way this film is a picture argument for wrapped
packages. To this extent it is a boost to every manufacturer of
package goods. It first points out the dangers of the old way and
then illustrates the safeguards given by the new way. It shows
that in modern candy making and packing human hands have very
little if anything to do with the candy itself. It is a film that any
health officer would recommend and that all school children should
see.

Slides Explain Americanization of Aliens

C. E. Finch, director of immigrant education in Rochester,
N. Y., used stereopticon slides to illustrate his work in that city
in an address at the Americanization Institute in Utica, N. Y.,
recently. Mr. Finch showed views of the classes and how the
foreigners are taught English through the medium of the screen.

Pupils Give Entertainment to Buy Stereopticon

To obtain money for the purchase of a stereopticon, students
of the Franklin School at Escanaba, Mich., recently gave an
entertainment when slides were shown, picturing the warships and
personnel of the navy. Martin Melican, a member of the high
school faculty, lectured at the same time.

Plans to Equip City's Schools With Projectors

Assistant Superintendent Justice of the Evanston, 111., schools
is seeking to arouse an interest in motion pictures among the
parents of the pupils so eventually every school in the city will
be provided with projectors. His most recent step along this
line was to appear before the Parent-Teachers' Association of
the Miller School and point out the advantages of the plan.

Community Gathering Sees Films and Slides

Charles B. Wagner, who has charge of community gather-
ings at Two Rivers, Wis., recently presented a novel program
of motion pictures and stereopticon slides. A three reel film,
"Modern Railroading," was shown and about 70 slides thrown
on the screen to illustrate the growth of labor unionism. Text
matter by Samuel Gompers, president of the American Federa-
tion of Labor, was included. Mr. Wagner also read a lecture
prepared by Mr. Gompers. Seven community songs were sung
under the direction of Miss Florence Snyder.

Stereopticon Makes Garden Campaign a Success

Lantern slides were used largely by the garden committee
of the Waterbury, Conn., Chamber of Commerce in a campaign
to increase the number of gardens in that city. The slides were
used in connection with a publicity campaign in the daily press.
They were shown in churches and schools and are said to have
been a considerable factor in making the campaign a success.

18

REEL and SLIDE

Salt Lake League Successful With Matinees
for School Children

RECENTLY we gave the exhibitor's account of the Salt
Lake City plan of young people's picture exhibitions. This
month me present the co-operating Better Film Commit-
tee's report. The Better Film Committee of the Home and
School League of Salt Lake City, which is affiliated with the
National Committee for Better Films, has recently issued a
booklet entitled "The Motion Picture and the School." This
booklet is illustrated and describes the purposes and accomplish-
ments of the committee and summarizes the better films activities
in other states. It states what its objects are first, to stimulate
public sentiment in promoting the Better Film movement; second,
to maintain special Saturday morning matinees of selected pro-
grams for young people.

"The activities of the motion picture committee of the Home
and School League were commenced in the year 1915," says the
report. "At that time the idea of special performances for young
people was new. The managers of theaters hesitated to under-
take so hazardous a venture unless assured of the co-operation
of the public. It was difficult to secure pictures especially adapted
to an audience of boys and girls. The production of films was
centered almost entirely on meeting the requirements of adults,
while the specific needs of the young people had not been recog-
nized."

An effort was made by progressive women in different parts
of the country to discover some way of meeting the situation.
The local committee decided the best method would be to obtain
Saturday morning matinees of selected programs. Having de-
termined on this method, the committee, with the assistance of
a local manager, in January, 1916, inaugurated in Salt Lake City
the Saturday morning matinees for boys and girls.

Value of Selected Programs

"Through the generous co-operation of different groups, this
work has met with steady growth, public opinion has been awak-
ened to a realization of the value of the selected programs, and
a constituency of enthusiastic young people has been built up.
Deserving of special mention are: the school board, for special
permission to make announcements and place bulletins in the
schools ; the public library ; the press, for interest and space ; the
churches; women's organizations, and exhibitors.

"In order to increase the facilities for promoting better films
the committee has affiliated with the Affiliated Committees for
Better Films for Young People.

"It is claimed by the Film Exchange representatives that the
influence of an organization like the Home and School League
is of inestimable value in stimulating the production of the better
class of motion pictures. By creating a demand, the supply will
be forthcoming. Better films for young people mean, incidentally,
better films for all of us. Careful observation over the entire
country shows that 48 per cent of the children seek amusement
through motion pictures once a week. This condition would
seem not only to justify but to demand this selected film move-
ment. It is made more imperative by the conditions brought about
by the war. In the interest of child welfare it is necessary to
improve and increase recreation centers for children under sixteen
years of age.

Suggestions Made in Leaflet

"While the motion picture is only a part of the great recrea-
tional and educational work which is being developed in America
today, it is an important part, and its development will be the
means of revolutionizing the public school system. The problem
of the motion picture is the problem of the school."

The leaflet concludes with a list of the photoplays used at
the Saturday morning matinees, and these suggestions :

1. Co-operate with your exhibitor; ask him to place in
the lobby of the theater, each month, a list of pictures especially
adapted for young people. Also provide the library with these
lists.

2. Never talk about the pictures you do not wish to en-
courage; talk about the films you are recommending. Use every
method available for advertising purposes.

3. Study the motion picture in relation to the school child.

4. Remember that the producers are just as anxious to have
our point of view as we are to get theirs.

5. Affiliate with the Affiliated Committees for Better Films,
70 Fifth avenue, New York City.

Laboratory Work

(Continued from page 16)

be only as good as the quality of the laboratory work. A nat-
urally attractive motor truck may be a sorry sight as a film
subject if the film is undertimed or over developed or both. On
the other hand, often these defects may pass muster in a dra-
matic work under the heading of 'artistic effects.' But they
cannot be excused so easily in a film intended to show the con-
struction of a piece of machinery or a factory where human
food is prepared.

"A high quality of laboratory work usually does, but not
always, means a greater investment. The trend is generally
towards quality and it is doubtful where any established national
advertiser who adopts films at all would be so short sighted as
to meeting the necessary cost for good workmanship. Expenses
are not spared in getting the best effects in periodical advertising;
color printing on high grade, costly paper is considered a good
investment. Posters in many colors adorn our billboards; there-
fore, why balk at paying a price for prints that will insure the
same degree of excellence on the screen?

"A national advertiser does not buy film. He buys the image
on the screen. If he picks up two reels of film, one good and
the other bad, he cannot tell them apart by looking at them.
He can only tell by screening them. What he gets on the screen
involves many things, the skill of the camera man, the knowledge
of the laboratory chief, the efficiency of the mechanical printers
and the care with which each foot is inspected and tested. These
are unseen qualities — unseen until they reach the screen.

"Therefore, it is important that the buyer of industrial film
investigate laboratory methods and secure the best. Competent
direction is a matter of an experienced, intelligent director and a
man who will take his time and use his head. Processing today
calls for vastly more than that; it calls for intricate equipment
costing many thousands of dollars, handled by skilled operators
and laboratory workers with every facility that engineering has
devised to get the best results.

"A single 'missing link' in the laboratory 'chain' will easily
spill the best laid plans of the director and the camera man."

Films Are Used to Make American Citizens
at Duluth, Minn.

MOTION pictures are being used to make American citizens
in Duluth, Minn. Awake to the possibilities of the cinema,
R. J. Wilson, industrial secretary of the Y. M. C. A. there,
has assembled subjects suitable for the work and is exhibiting them
before Americanization classes of foreigners nightly. A series of
twelve lectures are given in connection with the pictures, after
which the classes are considered ready to take their final exami-
nation for citizenship papers.

The lectures are given by Mr. Wilson, Professors Wallace
and Whitney of the Duluth Normal School; Judge W. A. Cant,
John T. Kenney and I. K. Lewis. The history of the United
States, geography and legal information constitute the ground
covered in these lectures. Mr. Wilson lectures on varied sub-
jects. Professors Wallace and Whitney inform the foreigners
of the nation's history and geography. Judge Cant handles the
legal questions and Mr. Kenney and Mr. Lewis speak generally
on what constitutes good citizenship.

Mr. Wilson spoke recently on the Revolutionary War, using
films to picture Bunker Hill, Boston Commons and other scenes
famous in early history. Later he lectured on the present-day
government and showed motion pictures of President Wilson
and his cabinet in session. Similarly Professors Wallace and
Whitney use reels depicting the different stages of the country's
history and scenic reels to make the geography easier to grasp.

The use of films in the Americanization work at Duluth
has aroused considerable interest in Y. M. C. A. circles and other
associations are planning to make more extensive use of the
cinema. An association worker, discussing the possibilities, said :
"There is no question that films are invaluable in . Americaniza-
tion work. The foreigners with whom we come in contact are
not of high mental attainments, as a rule, and often have a
slight grasp on the English language. The cinema, however, is
an international language and needs no interpreter. These men
can grasp in a minute from a film an idea which a speaker might
take an hour to drive home. Motion pictures undoubtedly will
find a conspicuous place in Americanization work soon."

Eight reels of motion pictures were shown at a community
Chautauqua in Macomb, 111., recently.

The Community Hall Association of Morrice, Mich., has
purchased a motion picture machine.

REEL and SLIDE

19

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiilllilllliiiiili

Travel, Literary,

Productions Worth While ,jsffi&™*

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiini

Films for the Family Group

(Reviewed and listed by the National Juve-
nile Motion Picture League of
New York)

FAMILY FILMS

Happy Though Married. Reels, S; producer,
Thomas H. Ince; exchange, Paramount; remarks;
Enid Bennett. In last part cut all display of pis-
tol and dagger, also title "Hell."

Miss Didcie from Dixie. Reels, 5; producer,
Vitagraph; exchange, V. L. S. E. ; remarks:
Gladys Leslie.

Once a Mason. Reels, 2; producer, Drew-Para-
mount; exchange, Paramount; remarks: Mr. and
Mrs. Sidney Drew. In first part cut scene where
men take drink.

Three Men and a Girl. Reels, 5; producer,
Famous Players-Lasky; exchange, Paramount; re-
marks: Marguerite Clark. In part 2 cut titles
"How the devil did I know it was a woman,"
and "Good Lord, just like a woman."

You Never Saw Such a Girl. Reels, 5; pro-
ducer, Famous Players-Lasky; exchange, Para-
mount; remarks: Vivian Martin.

Pettigrew's Girl. Reels, 5; producer, Famous
Players-Lasky; exchange, Paramount; remarks:
Ethel Clayton. In part 1 cut title "For whose
millions she has been angling." Also two titles
about "vamping." In part 2 cut title "Derned if
you ain't adopted me." In part 4 cut title contain-
ing "the devil," etc.

The Roaring Road. Reels, 5; producer, Famous
Players-Lasky; exchange, Paramount; remarks:
Wallace Reid. In part 2 cut titles "Where the
blazes did you get that car?" "Get married, Hell,"
and "Pavements of Hell." In part 4 cut title
"Holy love of Mike." In part 5 cut title "Darn
your old record," also cutting of prison bars.

INSTRUCTIONAL FILMS

Pathe Review. Reel, 1; producer, Pathe; ex-
change, same; remarks: Chinese fishermen; beauty
spots in France, colored; Ditmars, the lion, Abys-
sinian Hon, Nubian lion; daughters of Neptune,
girls diving and swimming, Australian crawl, back
hand stroke, ultra rapid camera, reverse.

Hearst News. Reel, 1; producer, International;
exchange, Universal; remarks: Trenton, N. J., rail-
road accident; war brides arrive from Europe;
St. Paul, Minn., stars compete in fancy ice skat-
ing; Mauretania with part of Twenty-seventh
Division, Brig-Gen. Pierce, members of the May-
or's Committee greet General John F. O'Ryan.
Tad's indoor sport.

Kinogram News. Reel, 1; producer, Kino-
gram Pub. Corp.; exchange, World; remarks:
Discover new industry, Bayous of Mississippi in
Iberville Parish, La.; Spanish moss to take place
of hair in upholstery; Leviathan with troops,
members of the Mayor's Committee, Capt. Phelps,
General O'Ryan, soldiers going to camp, Maure-
tania with troops; labor conference in Washing-
ton; President Wilson visits grandson in Phila-
delphia; President and Mrs. Wilson sail for Eu-
rope; snow ball game in California.

Pathe News. Reel, 1; producer, Pathe; ex-
change, same; remarks: Transport with soldiers,
102d Engineers, band playing, games aboard ship,
Col. M. F! Wise; Liverpool, England, Belgian
refugees return home after four years of exile,
airplane taking over food to Belgium; London,
England, strike leaders addressing crowds; S. S.
Aquitania; dead trees cut down and split up for
kindling; meeting in Washington to discuss the
labor question; naval airplanes, balloons and bat-
tleships.

The Story of Steel. Reel, 1; producer. Ford
Motor Co.; exchange. Goldwyn; remarks: Unload-
ing of ore, blast furnace, running slag, dumping
slag, mud gun, making pig iron, "open hearth" fur-
nace, ingots, reducing an ingot to a fine steel rod.

The Peace Conference. Reel, 1; producer, Edu-
cational Films Corporation of America; exchange,
same; remarks: Place where President Wilson and
representatives of allied nations are meeting to
form the league of nations. "A Bit of Holland."
Chrysanthemums in colors.

Waterfalls of Idaho. Reel. 1; producer, Pathe;
exchange, Beseler; remarks: Upper Salmon spring,
lower Salmon spring, Snow Bank fall, Snake river,
Blue Lake Canyon, Thousand Springs, Milner
falls, Bridal Veil falls, Box Canyon, Shoshone
falls.

Night Birds. Reel, 1; producer, Kalem-Pathe;
exchange, Beseler; remarks: Owl, forest owl, barn
owl, white owl, smallest species of the owl fam-
ily, gray owl, twin owlets, flammulated screech
owl, eagle owl of South Africa.

Bird Life Study. Reel, 1; producer, Pathe-
Kalem; exchange, Beseler; remarks: American

flamingo, Marabou stork, storks and cranes, a
Stork supposed to be 100 years old, herons, heron
nests high up in trees, colonies of white herons
on bank of Nile, feeding young birds, catching
fish, Secretary bird from Africa.

The Storm. Reel, 1; producer, Educational
Films Corporation of America; exchange, same;
remarks: Boats fighting great storm, stranded
steamer, rescuing passengers one by one.

What Uncle Had Up His Sleeve. Reels, 2;
producer. Ford Motor Company; exchange, Gold-
wyn; remarks: Making helmets by the million,
making shoes for the army, tanks, the "tail spin,"
the "loop," "one man tank," shipbuilding, selling
Liberty Bonds, training camps, airplanes, "Liberty
Motors," Eddie Rickenbacker, Red Cross canteen,
Red Cross parade, Boy Scout parade.

Seeing New Orleans. Reel, 1; producer, Pathe;
exchange, Beseler; remarks: French Quarter,
Canal street, Gravier street, French market, old
courtyard, old cemetery, residence district, Mardi
Gras parade.

The American Y. M. C. A. in London. Reel, 1;
producer, Burton Holmes; exchange, Paramount;
remarks: Raising the Stars and Stripes on Y. M.
C. A. hut in London, soldiers on sight-seeing tour
through London, Temple Bar, St. Paul's Cathedral,
Bank of England, Royal Exchange, Mansion

House, residence of the Lord Mayor, Tower _ of
England, Tommies drilling, Tower Bridge, opening
of the Washington Inn built by the Y. M. C. A.,
the Lord Mayor, ex-Ambassador Bryce, Duke of
Connaught, Archbishop of Canterbury, "Eagle
Hut" in the Strand, Fourth of July celebration,
decorating doughboys.

International News. Reel, 1; producer, Inter-
national; exchange, Universal; remarks: New Or-
leans, horse race; Boston, Mass., boys of mer-
chant marine and officers of shipping board par-
ade; Seattle, Wash., students of Washington Col-
lege practicing for regatta; give the boys their
jobs back; Ocean City, California, women work-
ing in gardens, bathing; Hoboken, N. J., transports
coming in from Europe, a few of the 307 trans-
ports which were in service, battleships, U. S.
transport service officers; Forest Hill, California,
gathering lady bugs and shipping them to farmers;
New York City St. Patrick's Day parade.

Pathe Review. Reel, 1; producer, Pathe; ex-
i change, same; remarks: El Kantara, Algeria, pack-
ing dates and loading on camels, washing clothes;
Novagraph film, turns and twists, ultra rapid
camera; sugar cane growing, planting and cutting
sugar cane; Ditmar film. Polar bear and sea wolf.

Universal Current Events, No. 11. Reel, 1;
producer, International; exchange, Universal; 're-

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Date..

Signed..
Address..

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature : . ,

Name of picture _„

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed :.

Date.

Address..

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture ,

Producer. _ Exchange.

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date-

Address

20

REEL and SLIDE

marks: War chiefs start tour of camps, Secretary
Baker; French flier invents new portable aero
shed; Philadelphia, Pa., guns that shelled Metz
brought home, the "Eddystone Twins." London,
England. Super-Zeppelin to try trans-Atlantic trip.
Women working in balloon factory, the frame-
work of a balloon. New York City, new machine
to unload steamers in jig time, old way of un-
loading; Chamouix, France, American soldiers on
rest leave go "over the top" in the Alps, boys of
the Thirty-sixth Division, skiing, snowball game;
part of the Twenty-seventh Division return, boys
off for camps and then home.

Hearst News, Vol. 1, Issue 12. Reel, 1; pro-
ducer, International; exchange, Universal; re-
marks: Victorious Buffaloes surrender war flag to
Union League Club; Key West, Florida, large
turtles; Secretary Daniels and Mrs. Daniels; Los
Angeles, Cal., day nursery, where you may check
your baby; Guantanamo, Cuba, crew of U. S. S.
Oklahoma in gun practice. Tad's indoor sport.

Pat he News. Reel, 1; producer, Pathe; ex-
change, same; remarks: Hyok, Wash., heavy snow-
storm stops railroad traffic; Ellington Field, Tex.,
flying over Gavestone Island, panorama, Lt. Brad-
ford and crew: Sir Horace Plunkett, Irish leader;
Lt.-Col. Theodore Roosevelt back from France;
Archangel, Russia, American and Canadian sol-
diers, reindeer teams, boats in harbor frozen in;
Guantanamo, Cuba, sailors dancing on U. S. S.
Oklahoma; Washington, D. C, Secretary Daniels
sends wireless to airplane; Newark, N. J., car
strike, soldiers and sailors refuse to act as strike-
breakers; Perrysburg, N. Y., children in open air
health resort.

Reptiles, Part 2. Reel 1; producer, Pathe; ex-
change, Beseler; remarks: Lizards are the ances-
tors of the snake, collared lizard, Gila monster,
Australian stump-tailed lizard, cyclodes, or blue-
tongued Lizard, three-toed worm lizard, evolution
of snakes from lizard, South American worm liz-
ard is blind and limbless, spiny lizard of Africa,
Ceylonese monitor, the largest and most powerful
lizard. Fourth grade.

Reptiles, Part 3. Reel, 1; producer. Pathe-C. G.
P. C. ; exchange, Beseler; remarks: Green lizard,
lizard and toad meet, lizard is easily trained, liz-
ard is valuable assistant to the farmer, lizard's
eyelids close from bottom upward, drinking milk,
Iguanas lizard, chameleon can change its color to
match the objects on which it rests, it can move
its eyes in all directions, easily tamed and makes
a capital pet, the chameleon family at play, speci-
mens secured by Col. Roosevelt for the Smith-
sonian Institution. Cut scenes of lizard eating
caterpillars to a flash. Fourth grade.

Bird Life Study, Part 8. Reel, 1 ; producer,
Pathe-C. G. P. C. ; exchange, Beseler; remarks:
The guillemoto, a colony of guillemoto, penguin,
kittiwakes, Richardson's Skua, lesser black-backed
gulls, gannets, puffins, petrel, wild ducks, mallard
duck, white-faced tree ducks from Madagascar.
Fifth grade.

Bird Life Study, Part 9. Reel, 1: producer,
Pathe-Kalem-C. G. P. C. ; exchange, Beseler; re-
marks: Pelicans, large fish-eating water fowl, bar
head geese, snow head geese, swan, building swan
nest, swan making its toilet, a swan family, cor-
morant or sea raven, using cormorant to help
catch fish.

International Neivs. Reel, 1; producer, Inter-
national; exchange, Universal; remarks: Ottawa,
Canada, the famous "Princess Pat" regiment in
parade; Washington, D. C, showing how ships
were camouflaged, models of some of the ships;
Selby, England, British testing Super-Zeppelins;
Washington, D. C., officers of Aviation Service;
Camden, N. J., U. S. S. Idaho, queen of the navy,
goes into service. Capt. Dagelgesand; Santa
Monica, Cal., auto race, Durant the winner; New
York City, parade of the 27th Division, Vic-
tory Arch, Maj.-Gen. O'Ryan, the Mayor's Com-
mittee, Statue of Sherman.

St. Dustain's Happy Blind. Reel, 1; producer,
Burton Holmes; exchange, Paramount; remarks:
Home of Otto Kahn used as school for blind
soldiers, nurses, blind teachers, reading, making
string bags and hammocks; all look happy; mak-
ing baskets, shoemakers, carpenters, cabinet made
by blind man, band playing "Over There," Sir
Arthur Pearson, founder of school.

New Screen Magazine No. 5. Reel, 1 ; pro-
ducer. Universal; exchange, same; remarks: The
world's greatest spender, the paymaster of the
U. S. Army; little Belgium in New York, Belgian
refugees doing farm work, dog cart used to deliver
milk; hints for housewives, the secret of making
coffee, poached eggs, slicing and coring apples;
laughographs; teaching New York the latest step,
dancing; miracles in mud. Omit laughographs.

A nimals in Midsummer. Reel, 1 ; producer,
Ditmar; exchange, Educational Films Corporation
of America; remarks: Ditmar's living book of
nature, rhinoceros, bears, polar bear, deer, gray
cattle fly, need for long tail, buffalo, orang. Third
grade.

The Electrical Giant. Reel, 1; producer, G. E. ;
exchange, Educational Films Corporation of Amer-
ica; remarks: Hoisting crane, molding, blast fur-
nace, removing a casting weighing 30 tons, largest
machine shop in the world, gigantic generator,
bucket wheel, cutting steel, turbine casing, car-
toon explaining horse power.

/In lissav of the Hillt. Reel. 1; producer. Edu-
cational Films Corporation; exchange, Educational

Films Corporation; remarks: From Yosemite to
Yellowstone Park and Wyoming, scenes on coast
and shore, cloud effects and snow mountains, wa-
terfalls, rising sun on a cloudy morning.

The River Green and River Gray. Reel, 1;
producer, Educational Films Corporation; ex-
change, same; remarks: River Green, River Gray,
waterfalls, Silent River, rain, thunder and storm
effects.

Mexico, Historical and Architectural. Reel, 1;
producer, Educational Films Corporation of Amer-
ica; exchange, same; remarks: Pyramid of the
sun, ruins of sunken pyramid, museum of treas-
ures dug from pyramids, street of dead, Cathe-
dral of Mexico City, National Museum, the Cal-
ender Stone, oldest house in Mexico City, National
Library, new post- office, new National Theater.

Georgia, the Land of Sugar Cane, Cotton and
'Possums. Reel, 1; producer, Kalem; exchange,
Beseler; remarks: Cultivation, harvest and trans-
portation of sugar cane, the primitive and modern
processes of extracting sugar, typical southern cot-
ton plantation, cotton mill, a 'possum hunt.

Cotton Industry of the South. Reel, 1; pro-
ducer, Kalem; exchange, Beseler; remarks: Pick-
ing cotton, transporting to mill, baling, street in
typical cotton town, cotton market, bales exam-
ined and weighed, shipping, cotton carrier, along
the water front, cotton mill, cotton spread to dry,
cotton batting, spinning room, weaving, finished
product.

The Wolf of the Tetotis. Reel, 1; producer, Ed-
ucational Films Corporation of America; ex-
change, same; remarks: Bruce Scenic. Cloud ef-
fects among the mountains, meeting of a wolf
dog and hound, brown bear crosses pole over a
stream, the two dogs go squirrel hunting and fish-
ing.

Venice, Queen of the Adriatic. Reel, 1; pro-
ducer, Library de Luxe; exchange, Educational
Films Corporation of America; remarks: Seaport,
Casa d'Ora, Merceria street, Allies, Palace of the
Doges, statuary, giant staircase, pigeons in Piazza
St. Marks, steamer, barca, gondola, Bridge of
Sighs, delivery boy on daily rounds, a Venetian
night, San Giorgio.

Selected Pictures

{Reviewed for Reel and Slide Magazine

by the National Board of Reviezv)

DRAMA

Courageous Cowards. Artcraft, Famous Players-
Lasky; reels, 5; star, Hayakawa. San Francisco
Chinatown.

Eyes of the Soul. Artcraft, Famous Players-
Lasky; reels, 5; star, Elsie Ferguson. Blind
soldier romance.

Past, The. Goldwyn; reels 5; star, Mabel Nor-
mand. Mississippi River story.

Island of Intrigue, The. Metro; reels, 5; star,
Mae Allison. Romance.

Man of Honor. Metro; reels, 5; star, Harold
Lockwood. South Sea business romance.

Profiteer, The. Pathe; reels, 5; star, Fannie
Ward. Melodrama.

Folies Girl, The. Triangle; reels, 5; star, Olive
Thomas. Drama of family intrigue.

Eddie Lawson Pays a Debt. Universal; reels, 2;
star, Eddie Polo. Western melodrama.

Eddie Lawson Plays to Win. Universal; reels,
2; star, Eddie Polo. Cowboy story.

Beating the Odds. Vitagraph; reels, 5; star,
Harry Morey. Romance.

Quickening Flame, The. World; reels, 5; star,
Love & Eldridge. Marriage tragedy.

Boston Blackic's Redemption. Metro; reels, 5;
star, Bert Lytell. Prison and crook drama.

Divorce Trap, The. Fox; reels, 5, star, Gladys
Brockwell. Domestic problem drama.

Hearts Asleep. Barriscale; reels, 5; star, Bessie
Barriscale. , Romance.

Test of Honor, The. Paramount; reels, 5; star,
John Barrymore. Society.

Pitfalls of a Big City. Fox; reels, 5; star,
Gladys Brockwell. Underworld drama.

Parisian Tigress, A. Metro; reels, 5; star,
Viola Dana. French-Bohemian drama.

Unknown Love. Pathe- Perret; reels, 6; stars,
Lincoln & Cassinelli. War romance.

Husband, The. Universal; reels, 6; star, Mon-
roe Salisbury. Blind husband melodrama.

Usurper, The. Vitagraph; reels, 5; star, Earle
Williams. Western romance.

Yankee Princess, The. Vitagraph; reels. 5;
star, Bessie Love. Domestic romance.

Little Intruder, The. World; reels, 5; star.
Louise Huff. Light drama.

Whitewashed Walls. J. D. H; reels, 5; star,
Wm. Desmond. Central American romance.

Peppy Polly. Paramount; reels, 5; star, Do-
rothy Gish. Reformatory investigation story.

Rescuing Angel, The. Paramount; reels, 5;
star. Shirley Mason. Society romance.

Woman Under Oath. The. United Picture
Theaters; reels, 6; star. Florence Reed. Anti-
capital punishment.

COMEDY

Little Widow, The.
reels, 2. Broad comedy.

Paramount (SennetO ;

Subbing for Tom Mix. Fox; reels, 1; stars,
Mutt and Jeff. Cartoon.

Wanted: A Baby. Capital (Goldwyn); reels, 2\
Domestic comedy.

Mules and- Mortgages. Vitagraph; reels, 2;
Farce comedy.

Too Many Sweethearts. Strand; reels, 1. Po-
lite domestic comedy.

Amateur Liar, The. Paramount-Drew; reels, 2;
stars, Mr. and Mrs. Sidney Drew. Domestic
comedy.

TRAVEL AND SCENIC

Mid Sahara's Sand. Rothacker-Outdoor; reels,
1. Travel.

Northern. Sports Under Southern Skies. Gold-
wyn-Ford; reels, 1. Winter sports in Florida.

Cut It Out. Goldwyn-Ford; reels, 1. Scenic —
cut glass.

Glimpsing the Gondolas. Rothacker-Outdoor;
reels, 1. Travel.

Good Roads. Goldwyn-Ford; reels, 1. Good
roads.

Palestine Pilgrimage, A. Reels, 1; Outdoors
No. 36. Scenes in Palestine.

Subjects Printed on Special
Width, Slow Burning Film

{The Pathescope Library can be had at any
Pathescope Branch Office)

To permit a better selection of subjects, the
Pathescope Company has divided its list into
classes as follows: 1, travel, hunting, manners
and customs; 2, industries, forestry, agriculture;
3, popular science, natural history; 4, topical and
war; 5, fairy and trick scenes; 6, comic scenes;
7, vaudeville; 8, comedies; 9, dramas; 10, religious
and Biblical scenes; 11, reconstructed history; 12,
military sports; 13, detective stories; 14, animated
cartoons.

Reel No. Title Class

1 — a. The Gypsies 9

b. The Crocodile 1

2 — a. The Fairy of Spring 5

b. Niagara Falls 1

3 — a. Transformations 5

b. The Ganges 1

4 — -a. Fantastic Flowers S

b. The Board 6

5 — a. Pierrot's Hallucinations 5

b. Hunting the Giraffe 1

6 — a. Quick Sculpture 5

b. Venice 1

7 — a. The First Cigar 6

b. Jiu-jitsu 7

8 — a. Impossible Rest 6

b. Cats 7

9 — a. Comic Characters 7

b. The Flirtations of Tom Thumb 6

10 — a. Copelia 7

b. The Bear Hunt 1

11 — a. Japanese Jugglers 7

b. Walrus Hunting 1

12 — a. Card Tricks 5

b. Japanese Wedding 1

13 — a. In Ancient Greece 7

b. Hunting the Wild Boar 1

14 — a. An Ancient Idyll 7

b. Japanese Types 1

15 — a. A Wedding in Brittany 1

b. Ivory Hunters 1

16 — a. Jugglery 7

b. The Whale Fishery 1

17 — a. Ice Fields 1

b. Italian Dances 1

c. A Rough Sea 1

d. The Coronation of Napoleon 11

18 — a. Interesting Reading 6

b. The Golden Scarab 5

c. A Bold Nimrod 6

d. The Dance of the Apaches 7

19 — a. Moses Saved from the Waters 10

b. The Prodigal Son 10

20— a. Cain arrd Abel 10

b. Abraham's Sacrifice 10

c. The Treacherous Kiss 10

21— a. Jelly Fish 3

b. Max Goes Skating 6

22 — a. Ruins of Egypt 1

b. No More Bald Men 6

c. The Carnival of Nice 4

23 — a. The Little Conjuror 7

b. The Dancing Pig 7

24 — a. French Head Dresses 7

b. The Indiscreet Lorgnette 6

25 — a. The Man Who Hanged Himself 6

b. The Arab Sorcerer 5

26 — a. Max the Juggler 6

b. Serpentine Dances 7

27 — a. A Journev Round a Star 5

b. The Fire Dance 5

28— a. The Dragon Fly 3

b. The Rapids of the Magdapis River 1

29 — a. Haunted Hotel 5

b. Dissolving Views 5

30 — Love Against Old Age 7

31 — a. The Norwegian Fjords 1

b. Johnny Learns Architecture 6

32 — a. The Wonderful Armor 5

b. Rearing Wild Animal9 for the Shows. . 1

33 — «. In Cambodia 1

b. The Vaccum Cleaner 6

(To be continued)

REEL and SLIDE

21

± SCIENCE

NDUSTRY

SOCIOLOGY

CLASS ROOM CINEriATOGRAPHY

By Charles Roach

(Visual Instruction Service, Iowa State College of Agriculture
and Mechanical Arts)

WHEN a man reaches that particular place where he feels
able to purchase an automobile, he is immediately con-
fronted with the problem: "What shall I buy? A jit-
ney bus, a truck, a racer, a four, six, or eight-cylinder
motor, a light, a heavy, an electric, a steam, or gas engine, or shall
it be a coupe, a sedan, a roadster or a touring car?" Finally he
buys something. That something may or may not be exactly what
he needs. Experience will teach him. If he did not previously
analyze his needs he probably will be in the same state of affairs
as the boy who mistook a hornet's nest for a hanging bird's nest.
It is not far fetched to compare the selection of a motion
picture projector with the choosing of an automobile. The school
man should first analyze his local conditions and the needs. In
order that the teacher may have some guide to help him we give
these few suggestions for his consideration. No attempt is being
made to give an exhaustive discussion. Only a few important
points will be considered.

Among the important items we should consider are: 1. The
size of the room. 2. The distance from the machine to the screen.
3. Degree of darkness of the room. 4. Kind of illumination and
the type of lamp. 5. Portability. 6. Screen. 7. Simplicity and
economy of operation. In general, a room large enough for a
class is not too small for a motion picture projector. If only a
small room is available, then a small model machine, sometimes
called a suit-case model, should be purchased. Most of these ma-
chines will project a satisfactory picture against a flat white wall
a distance not to exceed 30 feet and several will project a 12-foot
picture a distance of 80 feet with a degree of excellence not often
maintained in the small town theater. All of the small projectors
draw electric current either A. C. or D. C. from an ordinary lamp
socket.

If the room is large and a space taken by the booth and pro-
jector is of no consequence, the larger machines, often called the
"exhibition models" or semi-portable type, may be had. Many of
these projectors require special wiring and other accessories. If
permanently installed, a fireproof booth should be constructed,
otherwise a portable booth is best. In cases where the throw is
more than 80 feet from the machine the heavy professional types
have many points in their favor. The large machines are de-
signed to give professional service and are the heaviest and most
finished in construction. Theaters use such machines from six to
ten hours per day and any of the common makes would last a
school as long as the building would stand if properly handled.
The "exhibition models" cost less money, yet probably will give
as good service because they are inferior only in size and weight
rather than design and construction.

Two Types of Lamps

The quality of projection is always important and rock steady
pictures should be demanded above all other consideration. The
newer models of most machines are near perfection on this point.
Quality of projection is partly determined by the degree with
which the room may be darkened. Light and shadows reflected
upon the screen from windows, doors and cratks are objection-
able. Heavy black cloth completely covering a window will serve
the purpose. A more sightly and convenient arrangement would
be to use extremely heavy opaque window shades held firmly in
place by slats fastened to spring hinges on either side of the win-
dow frame. Remember that any daylight reflected on the screen
requires stronger light from the projector. Where the room can-
not be satisfactorily darkened daytime projection is not recom-
mended.

The central power plant has made electricity available in
nearly every hamlet located within a reasonable distance from
transmission lines. Home lighting plants and storage "batteries
make electric lights possible in the more remote sections. In gen-
eral, the electric lamp is preferred in every case where motion pic-
ture projection is desired. Direct current (D. C.) may be taken
from a battery, from home lighting plants and sometimes immedi-
ately from the transmission lines. Alternating current (A. C.) is

standard in every central power plant with extremely rare excep-
tions.

There are two types of lamps, the Arc and the Mazda, either
of which will operate on D. C. or A. C, but not equally well un-
der all conditions. Without any question, where ideal conditions
exist, where an expert projectionist is available and where ex-
tremely strong light is needed, the Arc is good. The difficulty lies
in the fact that ideal conditions are rare and the expert operators
are not often available. First of all, D. C. is one of the necessary
requirements for perfect illumination with an arc lamp. Power
plants furnish A. C, hence the only choice is to use an expensive
mechanism to rectify the current from A. C. to D. C, or to suffer
inferior illumination. An amateur cannot get the best results
from alternating current. It would be folly for some schools to
install the expensive apparatus, add more complications and prob-
lems, all of which would increase the necessity for a specialist to
handle the equipment.

Before A. C. may pass through the arc it must be cut down
from 220 or 110 volts to a lower voltage. To do this a rheostat
or transformer is needed. Rheostats usually accompany the pro-
jectors as a part of the equipment, but transformers (sometimes
called compensarcs) may be had by paying extra for them. The
rheostat is composed of resistance wire so arranged that the oper-
ator may cut in more or less resistance as he may need. Re-
sistance causes heat, heat means loss, and loss means higher cost
of current.

The tranformer reduces the voltage quite efficiently and is
much more desirable than the rheostat. Neither the rheostat or
the transformer can eliminate the noisy buzzing and hissing
sound emitted by the arc nor will the use of either eliminate the
frequent variation of intensity of light. An electrician can easily
explain why this variation exists.

About the Mazda Lamp

Frequent carbon adjustments are necessary and are most dif-
ficult for the amateur to understand. Not one in ten teachers can
operate an arc properly. Without a doubt there are many stere-
opticons reposing idly in a storeroom for no other reason than
that the teachers are not able to master the intricacies of carbon
setting and adjusting. A second type of electric lamp, the Mazda,
promises to solve many problems of illumination. Such devices
as the Sheck-Adapter, the Power's Excelite and the Motiograph
Mazda adapter permit an easy change from the arc to the fila-
ment lamp. "Adapters use 28-30 volt lamps which consume 20
amperes of current. It is absolutely necessary that the lamps
burn at exactly the amperage and voltage of their rated capacity
since any negligence shortens the life of the lamp or greatly re-
duces the lamp efficiency. To insure constant current requires a
regulating device which may be adjusted by the operator when any
line fluctuations make such manipulation necessary ; otherwise,
there are no adjustments after the lamp has been properly set.

The 400-watt 110-volt Mazda lamp is found in several of the
small portable projectors such as may be attached to an ordinary
lamp socket by an ordinary drop cord. No special wiring is nec-
essary. Neither are rheostat, transformer or other accessories re-
'quired. Construction is usually the last word in simplicity and
anyone who can run a Ford can learn to run these ma-
chines. The picture will compare favorably with the best. For
classroom purposes or entertainments in small auditoriums the
portable projector cannot be excelled. When it is desirable to
stop the film frequently for lecture purposes there are the 250-watt
lamps which will make such projection possible. Several hand
driven and motor driven machines are on the market designed for
school, church and lecture purposes. They are reasonably safe to
operate and the writer has never heard of a fire occurring when
these low wattage lamps are used. These small machines may be
carried from room to room or building to building. After each
exhibition the projector may be locked in a room or the office,
safe from the hands of the inquisitive small boy.

All the projectors heretofore mentioned use standard width film
such as is used in theaters all over the world. There are ma-
chines equipped with Mazda lamps but designed to use narrow
width, slow burning or "non-inflamable" film. The merit of such
(Continued on page 22) ,

22

REEL and SLIDE

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| Ad Slides — Good and Bad |

I A Department of Criticism, Edited for
Reel and Slide Magazine by Jonas Howard

fyiUUMIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIN

"W

'HY," asked an advertising man recently, "do the
important picture producers of the country in-
variably announce a $100,000 film production on
a 10-cent slide?" This advertising man has pur-
chased slides for a leading soap concern of the west for seven
years. He spends as high as 28 cents for his slides.

"I have been chagrined many times," he went on, "to have
one of our slides flashed before or after that of a leading film
producer. I have felt keenly that the cheap slide of the film
man if it came before mine, injured the effect of what we had
to say. If it came afterwards, it undoubtedly had the same de-
leterious effect. Yet the film producer certainly must know the
value of screen space, as it is in direct line with his business.
Aside from posters and lobby pictures, he must depend largely
upon each film he makes to speak for itself and to "sell" his
pictures to come. Yet, he persistently refuses to make his slides
proportionately as good as his films, which is very poor adver-
tising policy. I have heard theater men say they would rather
run our soap slides than film producer's slides because they were

better to look at."

* * *

This, coming from a man who has given screen advertising
thought and put his ideas into actual practice, was interesting.
The film man uses slides to get people to view his picture; the
soap maker uses slides to suggest that people try his soap. In
each case the slide is destined to serve the same purpose.

Each advertiser is dealing in a commodity for which the
buyer pays a few cents. Yet, the soap man whose connection
with the screen is incidental and casual, is willing to make his
slides of high quality or cut them off altogether.

It is the writer's opinion that the whole plan of slide making
and slide using is in need of elevating. But before these im-
provements— this higher standard — can come about better prices
must be paid. It is not the fault of the slide men as a whole,
although, in a measure it may be, too. A few years ago, slides
brought 40 to 50 cents a piece. Today "price cutting" has brought
them down to 12 and 14 cents. With the reduction in price
has come a reduction in quality. Nothing: else could be ex-
pected. In the educational slide field, the matter of price may
enter seriously into the question of utility ; in the advertising
field there can be no excuse for forcing low prices. Slides
should be bought strictly on a quality basis and I think that every
slide maker of reputation will agree to this. There is an earnest
desire among the better slide houses to turn out worthy work
and some of them are forced to do it — at a loss. The slide
business is one line of business that has not raised its prices to
war time figures. If anything, the trend has been downward in
the last two years.

tisers, etc., soon recognized the advantage of adding this product
to their publicity campaigns. They saw in the clock slide a
product of unusual advertising strength, offering a great dealer
help and their wisdom in adopting it is evidenced in the good
results obtained from its use. This is one of the chief reasons
why they continually use them in all their sales campaigns. The
merits and goodness of clock slides have been revealed by their
own customers.

The originality and practicability of the idea alone made a
lasting impression on everyone, for the clock slide on the screen
was something more than an advertisement. One of the outstand-
ing features of the Perfection Clock Slide is the fact that quite
a number of theaters display them gratis, which is easily under-
stood when considering its value to the exhibitor and the benefit
he derives from its use.

One thousand four hundred and twenty-nine theaters made
an agreement with a certain advertiser to show their clock slides
free of charge. The simplicity of construction is no doubt an-
other reason for the success of this product. In but a few sec-
onds the hands which are attached to a mica top are easily set to
the correct time by the operator, dropped into the carrier and
projected. Clock slides weigh about a half ounce and withstand
the heat better than the all glass slides. Having proved its worth
in past performances, it is sure to continue to receive the just re-
ward it deserves.

Patrons of <£ B'
this theatre
will please
change to —

UNION SUITS

There were times when the moving picture theater, in order to

make room for waiting patrons, to seat them, etc., projected on

^^^^^^^^^^^^^^^^^^^^^^ the screen an abrupt

announcement slide
aimed at those who had
seen the show. While
the object was thusly
accomplished, the prac-
tice had to be remedied
somehow, for the sus-
picion of rudeness be-
gan to take effect on
the box office receipts
and the exhibiting en-
terprise as a whole.

Out of the various
slide inventions, the
creation of the Perfec-
tion Clock Side sup-
plied that much needed
device, and in solving the difficult problem by telling the time,
it became an asset to the theater, rendering a service at the same
time to the patrons.

Realization that the clock slide incorporated powerful features
came almost spontaneous. In a very short time, national adver-

Class Room Cinematography

(Continued from page 21)

a projector lies in the fact that it may be used any place without
a booth. The film being narrower, shorter and consequently
lighter, it will cost less for transportation, but narrow film cannot
be used on the standard motion picture projector such as the-
aters use. As yet the "non-inflamable" stock has not been gen-
et ally accepted as satisfactory by the film industry. No doubt the
time is not far distant when the "non-inflamable" will be perfected
and used exclusively, but until that time the motion picture enthu-
siast will have to accept either the standard or the narrow width
projector and each with its corresponding advantages and disad-
vantages.

Screen an Important Item

The screen is an important item. A perfectly flat white wall
gives excellent results. Next best is a white screen made of win-
dow shade material such as is used in store windows. This can
be rolled up and out of the dust and kept free from wrinkles.
The ordinary muslin screen can be used, but not efficiently. Such
a screen is translucent and much light is lost thereby. The reflect-
ing properties are poor. A screen coated with an aluminum prep-
aration improves illumination about 40 per cent. Even with a
high powered lamp such a screen will produce better results than
any of the others mentioned. The aluminum screen cannot be used
where those viewing the picture are seated outside of lines drawn
at an angle exceeding 60 degrees with the center of the screen.
To meet this difficulty commonly called "fade away" another type
of screen had to be made. The Crystal Bead screen, as the name
may suggest, is surfaced with small glass beads and the manufac-
turers claim a greater depth of focus as well as perfectly pro-
jected pictures even when viewed from the side seats.

The cost of operation, while not so important in schools where
pictures are shown infrequently, should in nowise be disregarded.
In every instance the Mazda lamp is the least expensive. The arc
operates on a current consumption varying from 1,200 watts to
4,000 watts or more per hour. The Mazda lamps vary from 250
to 450 watts for the portable type and from 600 to 2,000 watts for
the larger machines, using adapters and the 28-30 volt 20-ampere
equipment. Figuring current at an average cost of 12 cents per
kilowatt, the arc lamps would cost from 15 cents to 50 cents or
more per hour, rjpt considering the cost of carbon. The Mazda
would consume current costing from 5 cents to 30 cents or more
for a similar period. Mazda lamps burn out frequently, but extra
lamps are more than compensated by the extra saving in current.

A Good Investment

In spite of all that has been said, motion picture projection is
not difficult, particularly with the smaller, self contained projec-
tors. An eighth grade boy or the janitor may be taught how to
operate these machines. In fact, the motion picture machine such
as a school or church should buy is no more complicated than a
sewing machine or an electric power washer. If the teacher will
exercise as much good judgment with a picture apparatus as with
a delicate piece of physical apparatus there will be no cause for
difficulty. Like an engine or a vacuum sweeper, the machine must
be oiled and kept perfectly clean. It is not a plaything nor should
it be treated as such. Altogether, a good motion picture equip-
ment is a splendid investment for any church, school or center.

REEL and SLIDE

23

SCENARIO — PRODUCTION

DISTRIBUTION

OUT of the haze of screen advertis-
ing activities, certain ideas are be-
ing developed which are not only
significant but likewise important. The
point has always been that films were a
good publicity medium as far as they go.
But they have not gone far enough.
Straight advertising had not gone far
enough up to a decade ago. But gradu-
ally it became the business of certain
individuals to correct the evils and to find
the. right way to make advertising effective
and worth while. This called for special-
ization. Thus was born the advertising
agency. Today it functions along lines
which are the result of carefully thought
and tried principles.

Thus, in recent months, certain agencies
have surprised the screen advertising fra-
ternity by the completeness of their opera-
tions, by the skill with which they take ad-
vantage of the illuminated screen and by
the auxiliary mediums through which the
film is made fully effective. Thus, agencies
which specialize in the national circula-
tion of the films made for their clients
include posters, lantern slides, window dis-
plays for the dealers, newspaper ads, link-
ing up the film with the dealer, and even
newspaper publicity.

The writer was privileged to examine a
campaign laid out by the Universal indus-
trial department for one of the biggest
concerns in the United States. This plan
permits the local dealer to express his
choice of local theaters in which the film
may be booked. It includes definite con-
tracts with the theaters, signed by the film
company's special agents, and a scientific-
ally laid out plan covering a certain num-
ber of bookings which total well into the
thousands.

In the same way, Baumer Films, Inc.,
specialize in foreign as well as national
distribution through the World Film Com-
pany exchanges. This means frequently
the translation of titles and auxiliary mat-
ter into several foreign languages. In
other words, leaders in industrial film pro-
duction are today meeting the greater need
— distribution. They are making the film
a potent force by insuring its exhibition
beforehand and by making it worth the
while of the advertiser's dealer and his
nearest theater owner to make it effective
advertising.

Universal is filming for the International
Correspondence Schools an interesting and
instructional picture entitled "Heads Win."
It is reported that this production will set
a new mark in pictures of that type. It is
the first instance the writer knows of where
a correspondence school has adopted^ mov-
ing pictures as part of its exploitation
work.

There is no doubt about the value of pic-
torial beauty in a screen version of any
industry. It is certain that people only
wish to see that which is pleasant to the
eye sight. It is pretty hard to get any-

thing beautiful in a film illustrating the
processes of tanning leather, perhaps, but
after all why would it not be possible to
introduce the beauties of the Western
ranges from whence come the animals that
supply the hides?

Pictures taken in a dusty, smoky smelter
might be interspersed, with a few interest-
ing colored views of mineral ores ; a pro-
duction dealing with the manufacture of
automobiles might consistently contain
snatches of beautiful mountain scenery in
the West showing the ultimate use of the
product under conditions that are pleasant
and agreeable. Too little consideration for
the fundamental fact that people like to
look at pleasant things is given in the pro-
duction of the average industrial moving
picture.

Scenic reels have always been popular
with the American movie goer. Movies are
essentially a thing of the city; the farmer
gets very little chance to see them. The
wilderness is far away from the city man
and perhaps for this reason the scenic pic-
ture has always been popular. It takes him
to the places where every city man want?
to go, though he may prefer to make his
home in the city. A love for the beautiful
in nature is natural with every human be-
ing.

Millions of feet of selected film with
educational value have been sent into for-
eign lands from the United States within
the past eighteen months. This film has
been largely of a type designed to inform
less progressive races of America's power,
customs and system of government. Per-
haps no agency has had more to do with
this kind of international "extension work"
than the Community Motion Picture Bu-
reau, which was entrusted with the selec-
tion and exhibition of all films shown in
the v/ar camps, here and abroad. After
many months of such activity, the Com-
munity Bureau has gained certain knowl-
edge unique in its scope and importance
on future educational standards.

An interesting innovation adopted by
Community consists of double titles, includ-
ing the text matter in Chinese characters

and beside this the text in English. Thus
the same titles serve for use both in
America and in Asia. As English is rap-
idly becoming the universal language, it is
felt that English may be read by a large
percentage of picture audiences in any
country. A Chinese student has been em-
ployed to translate these titles and letter
the characters.

A speaker who has visited • many of
the principal chambers of commerce in
American cities was recently asked what
kind of a projector he took with him to
show his films. He replied that he never
yet had been compelled to supply a pro-
jector because there had always been a
machine of some kind on the spot. It is
getting to be a general thing for commer-
cial bodies to own a projector and cer-
tainly plenty of use is found, for them.
Scarcely a day passes that a luncheon
' speaker could not use films to advantage.
Every chamber of commerce and commer-
cial club in the United States should own
one machine or more. Eventually they will.

E. J. Clary.

A motion picture campaign to promote
American commerce is being planned by
the Department of Commerce, Washing-
ton, D. C. Those in charge of the idea
say such a campaign will enable agents
of the government to tell people around
the world who we are, what we manufac-
ture, and how our manufactures can be
utilized. Through such a campaign it is
believed the point can be made that quan-
tity production and shop organization, two
great American ideas, are supreme factors
in determining the price and quality of
goods, and that this can be done very ef-
fectively by means of motion pictures, as
has been demonstrated on a small scale
in China. The plan proposed is declared
to have been tried by a number of coun-
tries with satisfactory results.

Those who read the article in the Febru-
ary number, " 'Dramatizing' the Adding Ma-
chine," will recall that mention was made
of the Todd Protectograph Company's film,
"A Modern Black Art," one of the first
industrial movies dealing with office ap-
pliances. Strange to say, the themes of the
Todd and Burroughs films were supplied
by the same person. Jack W. Spear, ad-
vertising manager of the Todd Company,
prepared the scenario for the Todd film,
while the Burroughs picture was based on
a book he wrote for the Burroughs people
in 1908, entitled "A Better Day's Work."

To get the women of Maryland interest-
ed in the Woman's Land Army movement,
a mass meeting was held at the New
Academy of Music in Baltimore on March
13 at which moving pictures of one of the
most successful farmerette camps in the
country were shown. A detailed explana-
tion of the picture was given by G. How-
ard Davison of New York.

nrmjp|

24

REEL and SLIDE

New Process Makes Possible Mox

By John S. Bird, A. B.

EVERY person in the United States having to do with the instruction of young people
will take a keen interest in a moving picture soon to be released by the World Film
Corporation, entitled "The Ghost of Slumber Mountain." From its name one might
be led into the belief that it is a story of romance and perhaps adventure, yet this is
only true in a sense. The pedagogue and scientific man must evince his interest in this thou-
sand-foot reel because it opens wide the door to a style of moving picture that is strictly edu-
cational and which, in my opinion, adds fully 50 per cent to the value of the screen in teaching.
The basis of this production is a series of scenes representing prehistoric fauna and flora,
reproduced with the greatest exactitude. On these rather fantastic landscapes the monsters of
early periods in the world's development gambol, fight and live in a manner little short of the
miraculous. In a manner this first reel is a sample. It is going to make the rounds of the the-
aters as a novelty, but so successful has the new process of animating these figures proved to be
that the producers are now planning twelve reels of moving pictures along the same line calcu-
lated to explain, hy visualization, the theories of Charles Darwin.

The producer, Herbert M. Dawley, is comparatively a young man. He spent much time,
money and labor perfecting this first reel. The excellence of the work and its serious purpose
are both to be commended and encouraged by those who believe in the screen as an efficacious
teacher of paleontology and in fact any who heretofore has doubted the ability of the commer-
cial film producer to do something worthy of the classroom.

Models Constructed of Special Material

The primary feature of this production lies in the absolute smoothness in motion and action
of the animals of whom only fragments of skeletons now exist in museums. In this first reel
the giant Slumber Lizard (brontosaurus), the two-horned dinosaurus and a huge prehistoric
bird are featured and made to eat, walk and do battle in a surprisingly life-like manner. Pale-
ontologists of the American Museum of Natural History in New York have witnessed private
exhibitions of this reel and, have offered their fullest cooperation in'the filming of future reels
in the series, considering the idea one worthy of active support.

Mr. Dawley has conceived the idea of constructing the huge beasts of the past from mate-
rial of the proper consistency and structural qualities to permit movement before the camera.
Unlike art work, that is, animated pen drawings, these figures are reproductions which have
perspective and which show, to the smallest detail, muscles, features and natural movements.
Thus the prehistoric bird eating from the tree tops is shown as described in the leading books
on the subject. Mr. Dawley animated his figures only by the most painstaking labor before
the camera. He constructed his ideal landscapes of the proper ages in a way that shows close
familiarity with the subject. When the animals move their muscles can be seen to contract and
expand; they walk quite as one would imagine they did thousands of years ago. It will be seen
that the possibilities of "resurrecting" life on the earth many thousands of years before human
history begins is an entirely practical matter and is now assured of success.

Once Mr. Dawley has properly constructed his figure, he puts it through the action desired.
The figure is moved a trifle and a few pictures taken ; the figure is moved again and a few
more pictures are taken. This continues until the full action desired has been achieved and
filmed. When run off on the screen the action is rapid and natural. It is singularly free from
all mechanical defects, which is quite important in making the illusion effective on the child
mind.

FILL IN AND GIVE THIS TO YOUR NEAREST THEATER OWNER

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type, you
may count on the regular attendance of members of our institution and their friends.

Signed

Date Address-

i

Great Thunder Lizard (Brontosaurus), re,
Daivley's new proces:

In order to make this series of pictures
bright little prologue and epilogue have bee
film itself or in the script which we reprodi

What the Picture Shows

SYNOPSIS 0
SLUMBE1

Two boys, Bill and Bob, are playing in
play and decide to get their uncle to tell thei
at work on a manuscript. After much reh
story from his diary. He describes a jour
Mountain and Dream Valley through which
guide, they load their canoe and embarb in
mountain, they climb up and up to their a

The next morning they go to Rhodod
sketching. On their way back they pass a ha
used to live. Joe tells how he saw the old
mountain top, and watched him gaze intentlj |
Dick became aware of Joe's presence he flei I

After they arrived at the camp Joe wen. I
dog, listened to the owls and whippoorwills, 1
he was aroused from his reverie by a voice I
tigate. Uncle Jack, becoming alarmed, bucl- 1
the dog, but the voice led him through the J
once inside the voice ceased. He discove I
about prehistoric animals. In a box was th(i
ining it the ghost of Mad Dick appeared, c'l
him away. Once again he followed the voi I
and bade him look through the glasses.

To his amazement he beheld a Thunder I
and disappeared in the water. Next he saw*
it. The glasses then revealed two horned dfl
victor remained and was in turn attacked b 1
ensued in which the horned dinosaur was ki ■
disappeared Uncle Jack became frightened ;
from the pistol failed to halt the creature wr.
help and just as the huge teeth were about
Joe and the dog.

When the boys recover from their won
them a really truly story they pummel him h

REEL and SLIDE

25

and made to move naturally in Herbert
picture production.

g Pictures of Prehistoric Fauna

In the school it is likely that these pictures will be more effective if left as they are shown
in the theater. Introducing an educational feature by induction — by arousing and holding juve-
nile interest by means of the thread of a story — is quite popular with many educators of expe-
rience and this is especially the case with those who have had visual instruction experience in
the elementary grades.

Possibilities Are Almost Limitless

To illustrate the Darwinian theory of the descent of man is a big undertaking; but it will
not be the producer's idea to argue for or against the truth of the theory. The pictures will
merely illustrate the stages of human development from the beginning down through the ages
of known history. Once a practical method of reproducing creatures heretofore unseen by
human eyes and making them move naturally as in real life has been achieved, as it has now,
there undoubtedly will be a big demand for subjects made by this process among institutions
that have projectors. It is likely that the leading universities will eventually acquire prints
and maintain them in their film libraries for the benefit of classes studying the subject.

, As a first attempt, the "Ghost of Thunder Mountain" is a most remarkable achievement.
But there is no doubt that Mr. Dawley can even improve on this work as he goes further
along. There are several breaks in the continuity which might be criticized, where the animals
are required to make rapid or extreme moves. On the other hand, the battle between the dino-
saurs is most unusual in its- realism and in the smooth action that has been given it

In announcing this picture the World Film Corporation makes the following statement :
"The officials of World Pictures, feeling that the initiative shown by them in taking up short
reel subjects has proven most profitable, were anxious to meet the arguments of the producer
of unusual one reel pictures. World attention was called to the wonders of 'The Ghost of
Slumber Mountain.' It was screened and as a result another thousand foot subject was found
that has the quality that gives it deservingly the distinction of a super picture in every sense of
the word. It is the plan in distributing this picture to impress on the exhibitor to forget for
the moment its length and to give thought to its superb, thrilling entertainment value to the
mass of motion picture patrons."

Mr. Dawley, as a result of presenting his first picture before various scientific men, has re-
ceived the following letters of congraulaion :

Dear Mr. Dawley : The pictures were a great success and Prof. Henry Fairfield Osborn,
president of the American Museum of Natural History, was very much impressed. He said
they were wonderful. As Prof. Osborn is one of the world's great authorities on paleontology,
this means much. I want to have you meet him on the evening of the annual meeting.

Sincerely, Raymond L. Ditmars,
New York Zoological Park.

Dear Mr. Dawley : Allow me to repeat again the thanks of the New York Zoological
Society for the very interesting and remarkable series of pictures which you so kindly loaned to
the society. Very truly yours,

Madison Grant,
Chairman New York Zoological Society.

Dr. Mr. Dawley: I want to thank you on behalf of the New York Zoological Society for
the privilege we en-
joyed of seeing your
very remarkable pic-
tures. Those present
expressed a great deal
of interest in the pic-
tures and admiration
for the skill and pa-
tience shown in their
preparation.

The pictures show
an intelligent and sym-
pathetic appreciation of
the restorations which
is very unusual in
these days of crude
imagination. — Very
truly yours, Madison
Grant, Chairman, New
York Zoological So-
cietv.

st to the general public in the theaters, a
How this is done is best shown in the
ith:

GHOST OF
rTAIN."

with Uncle Tack's dog. They tire of their
They discover him on the veranda hard
ae is persuaded to tell them a really truly
ugh the depths of the forest to Slumber
'■& River of Peace. After meeting Joe, the
f adventure. Landing at the foot of the
ilace at the top.

:Make, where Uncle Jack spends the day
3in, where a hermit known as "Mad Dick"
,t the cabin one night, followed him to the
i a queer looking instrument. As soon as

but Uncle Jack sat by the fire with his
ght of the mad hermit. After a long time
|im. The dog ran into the woods to inves-
jiis pistol and started in pursuit. He lost
p the cabin. He forced the door open and
:serted room filled with bones and books
tent Joe spoke about. While he was exam-
! the use of the instrument and beckoned
It mountain top where the ghost reappeared

be hundred feet long, which browsed about
jlbird dig a snake out of the rocks and kill
1 which engaged in a furious combat. The
imoth two-legged reptile. A bloody battle
' the reptile was devouring him the ghost

away, followed by the monster. A shot
>wed him to camp. He yelled loudly for

him he was awakened from his dream by

and discover that their uncle did not tell

Combat between giant Dinosaurus, as shown in the moving pic-
ture, "The Ghost of Slumber Mountain."

■■■wwn

26

REEL and SLIDE

| Slides |

1 Questions on Lantern Slide Sub- =

| jects will be answered by mail if g

1 stamped envelope is enclosed in g

1 addressing this department. |

There seems to be some controversy in certain
quarters as to the relative value of stereopticon
slides and moving pictures in teaching. Though it
is true that the moving picture has won many peo-
ple from the lantern, the writer has failed to
find a wholesale movement in this direction. As
a matter of fact, it would seem that erstwhile
stereopticon users who adopt moving pictures
simply add to their present equipment and find
a definite use for both mediums.

Perhaps this is due in a measure to the fact
that there are many more slides available and
there is a shortage of films on even the most
common branches of church and school study.
And while many teachers may use the moving
picture when possible, I have found that they
seldom consider it as a complete substitute for
the slide and either combine the two on a given
lecture or use films only upon occasions where
good subjects are on hand for illustration of a
selected text.

Availability must always be a consideration in
laying out a course of vital study, at least in
these times. While there is plenty of film being
made for class room work, it has only recently
become available at the exchanges. The Para-
mount company and the Pathe company, as well
as the Educational Films Corporation, are ready
to serve schools and churches with any of their
current or previous productions and this opens
up an extensive library to the teacher. Also,
there is the extensive Pathescope library of slow
burning film to be had at the Pathescope branches.

But the availability of the lantern slide has
been in its favor and probably will continue to
encourage the use of the stereopticon for some
time to come.

The writer recently investigated the views of
a widely selected group of practical visual in-
structionists on the question in the introduction
of this article and the answers have been varied
and interesting. A general summary of views
only can be given here. They include the views
of ministers, Sunday school leaders, high school
teachers, and special teachers:

"In geology and metallurgy, upon which sub-
jects there are scarcely any films, we have found
the lantern slide to be the best medium. It seems
to be able to present greater photographic detail.
On the other hand, a film on mining was very
effectively used here in connection with lectures
on mineralogy, the points of which were brought
out, in the main, by means of slides," writes a
state university instructor in the Middle West.

A rural school agent in Pennsylvania said: "I
have found the slide of great value in purely
educational work such as agriculture. I find the
film most effective in travel and scenery subjects."

A New York Sunday school superintendent had
this to say: "Biblical film scarcely exists. * * * *
there are many excellent slides on Bible sub-
jects. We should prefer the moving picture when
it is ready for church work. Until then we shall
use the stereopticon."

"For class room subjects requiring concentra-
tion," reported an Omaha high school instructor,
"the slide is most effective."

"By reason of its action alone," says a Wis-
consin minister, "the film must stand pre-emi-
nent as a teacher. Action attracts and holds at-
tention; action is progress; action is' the order of
the day. The slide must become auxiliary in the
future but never useless."

What types of illuminants may be used with
the stereopticon? G. H.

Answer: Electricity is desirable for lantern
slide projection, but not necessary, as very satis-
factory results can be accomplished using acety-
lene or some other independent form of illumi-
nant. There are two forms, either of which
would be satisfactory where electricity is avail-
able, one being the old standard, reliable arc
lamp, which has been in use for a great many
years, and the other the newly developed gas-
filled Mazda incandescent lamp. Ampere for am-
pere of current consumption, the gas-filled Mazda
lamp is more efficient than the arc lamp. In most
cases it can be attached to the ordinary incandes-
cent socket without the necessity of special wir-

mil

?— ASK US—? |

i, ;!M Mi,. ,i:i:; ::!!; , ! 1 1 , ;. ! i ! i , . ! 1 1 . ;;;:'-,!; .i:: .ii, .,iii,: .mim ..mij.Mi!^ ^ mi:i .mh:., ;iii!;..ii! ...ii,',;,!;,..,!!!!,;,!:!:..!!^. .:M: ,i!;i:::!i::..;ii!,.;i:iiiiL:iu^iiir.?

m

(A. C. Derr, moving picture supervisor
at Camp Dodge, made an address before
the Superintendents' Club at Des Moines,
Iowa, recently, after which he conducted a
"Question and Answer Box," Reel and
Slide reprints the discussion in this depart-
ment as of particular interest.)

Question: Question of repair of the films.
That is one of the weak points I have found in
the use of films. Where films are sent from one
school to another, by the time they reach about
the third place we find we are unable to use
them.

Answer: The films will break, sometimes be-
cause of improper adjustment of machine or in-
experienced operator. It is not much of a task
to patch a film. In five minutes I can instruct
a person so that he or she can patch films very
satisfactorily. That is a very minor objection.

Question: Could those instructions be put in
printed form so it could be put out to the school
men?

Answer: Yes.

Mr. Roach: If any gentleman is interested in
the mechanics of motion pictures, there is a hand
book put out by the Richardson Co. which has
valuable information as to kind of machines, films,
etc Address Chalmers Publishing Company,
New York City. It is intended primarily for op-
erators and managers. It takes various machines
and explains each one. These, however, are pro-
fessional, not portable machines.

Question: Are these machines you mention
large enough to throw a picture forty or fifty
feet away?

Answer: Yes. These attach to lamp sockets
and only pull about 354 or 5 amperes. At Camp
Dodge I am putting on an 8-foot picture at 40 to
80 foot throw at the same brilliancy as a 12-foot
with a 60-ampere machine. One pulls 5 and the
other 60 amperes.

Mr. Derr: There are many things that enter
into the art of motion pictures. Any persons
who wish to have any information on that line, I
will be glad to help them any time.

Question: Is it necessary to have slides in
connection with the motion pictures?

Answer: I would under all consideration try
to combine the two. You can do some things
with a slide that you cannot with a film and also
with a film what you cannot with a slide, so it is
well to combine the two. The camera will often
take more and better detail than a film. I find
that the two will go hand in hand. There is no
machine made, and never has been, that works
equally satisfactorily with slides and films both.
The best thing I have found for the slides is this
little Victor stereopticon made at Davenport, made
for slides alone. Have that for slides and an-
other machine for moving pictures. When you
are running, don't run the pictures too fast. I
have run them both for class room and for my
Sunday evening services. I make one reel answer
for an evening service. I want one to run 25 to
30 minutes. Don't make the mistake of getting
more than 500 feet for the class room. That is
all you need for one lesson.

Mr. Roach: If people will give a motion pic-
ture machine as much consideration as they do
an apparatus in their laboratory, there is no rea-
son why they can't project just as good pictures
as they find anywhere. I find the principal thing
is to _keep_ the machine clean. If you keep it
clean it will give you very little trouble.

Mr. Derr: Many films leave film exchanges
very poorly inspected, which cause endless trouble.
I have had films come to me ready to run from
the exchange and have had to make from five to
fifty-four patches in a five-reel set. It is an easy
thing to patch, but takes time, and they don't
always take it. So always inspect your films be-
fore running them.

What company produced "Little Lord Faun-
tleroy?" J. H.
Answer: Metro Pictures Corporation.

• • •

I have heard of a special lantern slide made
partly of wood. Can you tell me who makes it?
Rev. K. L. Peters.

Answer: This office has never heard of it.
Maybe a reader can inform you.

ing (usually required in the use' of an arc lamp)
and as a rule it is entirely automatic, requiring
no attention whatever. For certain purposes the
arc lamp is more satisfactory than the incandes-
cent lamp, but in the majority of instances the
latter is to be preferred. The cost of operation
is approximately the same, on the basis of a rated
life of 100 hours for the incandescent lamp, the
current consumption being lower in the incandes-
cent lamp and the cost of the bulb being slightly
higher than the cost of carbons required to oper-
ate an equivalent length of time with the arc
lamp.

* * ♦

What is the most convenient way for a small
user to get . illuminating gas? A. B. O.

Answer: If you have an automobile supply
station or garage convenient you can usually
make arrangements to borrow a presto-lite tank,
and return it after you are through using it, pay-
ing only for the gas consumed. Sometimes it is
impossible to make such arrangements, in which
case you can buy a presto-lite tank, which you
can exchange for a full one after it has been
emptied, paying the difference in price, or you
can purchase a generator and make your own
gas, just as you desire. There are several differ-
ent types of acetylene burners on the market, that
which gives the most illumination being generally
conceded to be the four-jet acetylene burner
backed by a silvered reflector.

* * *

How much do stereopticons cost? B. M. J.

Answer: The cost of a stereopticon, for either
electricity or acetylene, ranges from $30 up for a
good reliable machjne. The best machines for
lantern slide projection are the dissolving instru-
ments, which cost in the neighborhood of $100, de-
pending upon the equipment. It is possible to
purchase stereopticons all the way between these
two prices. A good first class single machine
can be obtained at a price in the neighborhood
of $40.

* • •

A steadily increasing number of public libraries
are acquiring slides on various subjects for dis-
tribution among churches, clubs and schools in
their vicinities and in many cases, notably in Bos-
ton, this plan seems to have much to recommend
it. It seems particularly the public library's func-
tion to supply well chosen educational subjects.
In many cases these institutions are able to supply
good original material from their prints and books
on hand to cover a wide range of demand along
literary, scientific and artistic lines.* This mate-
rial, placed in the hands of a competent slide
maker, often makes possible the availability of sub-
ject matter not within convenient reach of the
average slide house itself. T- S. B.

Is Your Screen
Right?

THE best Pro-
i

jection machine
ever made cannot
produce a good
picture unless the screen is right.

There are elements entering' into the
screen question which are unsus-
pected by one not thoroughly versed
in the Motion Picture art — elements
that affect the color-results of the
picture. Its visibility from all angles,
the amount of detail the picture
shows, etc.

Minusa Screens

Among the experts, the Minusa Gold
Fibre Screen is the standard by which
all are measured.

Before being installed, every factor
is taken into consideration— distance,
angle, current, projector, etc. — and a
screen built that will give the very
best results.

Write for our booklet of screen facts.

Supplies of All Kinds

We carry a complete stock of mo-
tion picture supplies — slides — carbons
— mazda lamps — projectors — etc., etc.
Prompt shipments assured.

Send for our latest Bulletin — ESCO
NEWS.

Exhibitors Supply Co.

845 S. WABASH AVE.,
Famous Players- Lasky Bldg., Chicago

J

REEL and SLIDE

27

II!

Illlllllllllllllllllllllllllllllllllllli

Edited by M. BERNAYS JOHNSON

(Projection Division Westinghouse Lamp Company) g

Questions on projection will be answered by this department provided §
addressed and stamped envelope is enclosed. Address Projection, Reel S
and Slide Magazine, 418 South Market Street, Chicago, 111.

iiiiiiiiiiiiiiiiiii!iiiiiiiiii;iiiiiiiiiiiiiiiiiii

Projection

Announcement

Commencing with this issue, the projection de-
partment will be conducted by M. Bernays John-
son, who is in charge of the projection division
of the Westinghouse Lamp Works, and who en-
joys a wide reputation as a designer and creator
of electrical effects and devices, for which he
was awarded the Grand Prise, Gold Medal, blue
ribbon, and five diplomas at the International
Exposition. His designs and ideas have been in-
strumental in bringing the science of incandescent
projection up to the high standard it has attained
today. The incandescent equipment used so suc-
cessfully by the Presidential Party on the S. S.
George Washington was installed under Mr. John-
son's supervision. Mr. Johnson will contribute a
series of articles, which will be plainly written
so that the student or layman who should have
occasion to handle the various types of present-
day projectors, will be enabled to know what the
purpose and function of the various parts are and
what manipulations are necessary to operate these
machines and obtain the best results. Questions
pertaining to projection and installation will also
be answered.

THE SCREEN

One of the problems that confront the small
exhibitor of motion pictures is the screen and
next to the projector that is the most imperative
because the problems of the film are taken care
of by the manufacturers and producers. Espe-
cially in schools and colleges a suitable screen
that will reflect the proper light with as little
eyestrain upon the pupils is of course desired.
There are three kinds of screens that are within
the reach of those in this field. These are,
first, the coated, plaster wall which, in the
opinion of some experts, is unequaled for the
small projector, especially the ones using the
incandescent lamps.

Second: The muslin screen, which requires a
frame upon which it is tightly stretched and tacked.
It is treated with some compound to make it
stretch and while it is in this loose, wet con-
dition is tacked upon the frame work and
placed in the sun to dry and when dry it will
be as smooth and tight as a drum-head.
* • *

The third is that of the commercial variety,
which consists of a heavy sheet of canvas, upon
which is applied a coating of aluminum paint,

Simplex projectors installed aboard the S. S. George Washington

for the entertainment of the Presidential Peace Party.

Description "on page 30.

or some similar compound, known by various
trade names, but all contain more or less
aluminum paint. These screens come ready fin-
ished from the manufacturer and cost about
75 cents per square foot. The reason for this
apparently high price is the skilled labor and the
patented processes that are used to apply this
aluminum coating or surface, as it is abso-
lutely necessary that this coating be so evenly
applied that there are no brush marks or they
will cause the piceture to be streaked. To the
layman it will seem possible to use a fine
camel's hair brush, or an air spray, but after
seeing a number of such attempts that look to
the eye to be fine and then see the poor re-
sults obtained when a picture is flashed on the
screen, the need for skilled workmanship is ap-
parent. I will say that if anyone desires a
silvered screen, buy it from the manufacturers,
they know how, and it will be much cheaper;
but if one cannot afford such a screen or desires
to make his own, here is how it can be done:
First, either find out the size of the picture
your projector will throw or else look in some
standard projector catalogue or handbook and
consult the table giving the size of the picture
and the desired throw; then make your screen
frame nine inches bigger than your picture; this
allows for a black border. The frame can be
made or procured from a carpenter, of cypress
or white wood, 54 inch thick and 3 inches wide,
known as "batten," used by scenic artists and
theatrical people. After the frame has been
made, buy some bleached muslin; this can be
secured in almost any width, and cover your
frame, but not permanently; simply put in a
few tacks so that the muslin covers the frame
smoothly. Now procure a good white paint and
paint the surface. You will notice that as
soon as the cloth becomes saturated with the
paint it will become loose and sag. Now lay
the frame flat upon the floor and take up the
sag, stretching as tight as possible and tack
securely in place. Put the curtain in the sun
to dry, and when dry it should be as stiff and
tight as a drum-head. To finish the screen use
white calcimine, give it a good, even coat; this
will give excellent results, but requires a little
touching up from time to time to keep its ap-
pearance bright and fresh. Now that the screen
is painted, place it in position and project the
light from your machine upon it, and with a
pencil draw an outline of this light upon the
screen. This will serve as a guide. Now pro-
cure some dead black
shellac. This can be
made by securing
some orange shellac
and mixing a quan-
tity of lamp black
with it. Apply this
all over that portion
of your screen that is
not covered by the
light from the pro-
jector. It is prefer-
able to paint about
an inch or two on
each side into the
field of light; this
will bring out better
the contrast between
the black and white
and make a very
prettily framed pic-
ture.

The plaster wall
screen : A number of
schools have tinted
plaster walls. A sec-
tion of wall is se-
lected where all can
see the picture in a
class room. AH that
is necessary is to pro-
ject the light upon
the desired spot and
after determining the
location, pencil it off
and that surface cov-
ered by the field of
light a good coat of
calcimine and paint a
black border around
this, as previously de-
scribed. Another
novel way that will
serve very well as a
temporary screen is
to select a section of
the blackboard, rub
the surface upon

which projection is desired with white chalk, the
kind used to write upon the blackboard. Rub it
smoothly upon the surface and it will serve sur-
prisingly well.

* • *

We are having difficulty with our lens. First,
the picture on the screen is too large. Is there
any way we can adjust the lens for smaller pic-
tures? Second, the lens doesn't always give the
same sharpness on the screen. — A. R. C.

Answer: You have an objective lens of too
short equivalent focus. Write to any motion pic-
ture supply house, giving them the following in-
formation, and for a small sum they will exchange
your present lens for one better suited to your
conditions. Tell the length of throw measured
from film to screen exact, width of picture you
wish to show and make and type of machine.
If the trouble expressed in your second question
is not due to dirt on your lens system, check up
on the following: Does your lamp house always
remain in the same position? Are your condensers
reasonably tight in their holders? Are your ten-
sion shoes properly adjusted so that the film is held
rigid while passing by the aperture?

How do you figure the cost of operation of a
lamp that is using 50 amp. 220 v. D. C. ? Also
as to rheostats when you have figured loss in wat-
tage? What is the essential difference between
spherical and chromatic aberration? They both
seem to me to have the same characteristics. The
objective lens contains the meniscus and bi-convex.
What are the names of the other two and what is
their proper positions in holder? Jacob Allen.

Answer : You pay your light bill in kilowatt
hours, that is, so many thousand watts used for so
many hours. To find the cost of operation of your
lamp take the voltage of the line, which is 220,
multiply it by the number of amperes used, or
50; 220 X 50 = 11,000 watts. Divide by 1,000 to
get the number of kilowatts and multiply by the
cost of the current in cents. If, for instance, you
are paying 8c per kw.-hr., your lamp is costing
you 220 X50^- 1,000 X 8 = 88c per hour. The
rheostat makes no difference in the cost of opera-
tion. What current your lamp doesn't use is con-
verted into heat by the rheostat. When parallel
light rays after passing through a lens do not
come to a single focus on the principal axis
of the lens, but instead cross the axis at dif-
ferent points, the lens is referred to as hav-
ing "spherical aberration." If light rays are
passed through a spherical lens, the white light is
broken up into the various colors of the spec-
trum, so that instead of securing an image of pure
white light, several other primary colors are visi-
ble, usually on the edges of the image. "Spheri-
cal aberration," then, has to do only with the
meeting point of light rays; "chromatic aberra-
tion" means color separation. The objective con-
tains the following lenses, given in the order met
by a light ray leaving the condensers: Bi-convex,
convexo-concave or meniscus, plano-concave, bi-
convex.

We are using a Powers 6-A machine, which is a
hand drive. The machine seems to give an exces-
sive amount of noise at the intermittent sprocket.
Is this due to its being a hand-driven machine,
and if so, why? Motor drive machines never give
any such trouble as this. I put on a new inter-
mittent sprocket, but it didn't help any. Arthur
Wilson.

Answer : The fact that the machine is hand
driven should make no appreciable difference in
its operation. The probable reason for a certain
amount of noise at the intermittent sprocket is
the presence of wear on the pin, cross and cam.
You had better return the entire intermittent to
the factory and have them go over it thor-
oughly and put it into shape. Your trouble is
not in the intermittent sprocket as was proved
by the continuation of the noise after a new in-
termittent sprocket had been added.

What should govern the choice of lenses? A.
J. K.

Answer: The choice of lenses must depend
largely upon your distance from the screen and
the size picture which you desire to project, but
also to a certain extent on the illuminant used.
With the arc lamp or the gas-filled Mazda, a
smaller diameter objective will work more satisfac-
torily than with the acetylene or other low power
light. Where anything but electricity is used, it
is recommended that the 2 7-16-inch diameter or
"half size" mount objective be used, even though
it costs a little more. The results will more than
justify the additional expense and it will be more
than worth your while to have the outfit which
will give you the best possible pictures.

28

REEL and SLIDE

jmmiimiiuiiiiinimimiinmiiiiiiiiiiiNiiiiiiiiiiiiiiuiiiiniiiiiNii

Here and There

imimnimiimniiiinimnmimiimilimillllllllllllll

Lantern slides are being used in a civic
campaign at Louisville. Elwood Street,
executive secretary of the Welfare League
of that city, is speaking in the churches,
delivering an illustrated lecture entitled
"Team Work for a Better Louisville."

Dr. Leslie W. Sprague of the University
of Chicago showed slides in connection
with a lecture on "Reconstruction and Our
Duty to the Returning Soldier" before the
Rotary Club of Johnstown, Pa., recently.
Dr. Sprague spoke as a representative of
the United States Department of Labor.

Miss Jane A. Neil, principal of the
Spaulding School for Crippled Children in
Chicago, has asked permission of the board
of education to have the activities at the
Spaulding school filmed for exhibition be-
fore an international Red Cross meeting at
New York, where she is scheduled to
speak.

Students at the Doylestown, Pa., high
school have purchased a motion picture
machine and will use it for educational
and amusement purposes both.

Rev. Dr. Armstrong of the Central
Church, Williamsport, Pa., recently gave a
lecture on the Zionist movement, illustrat-
ing his remarks with lantern slides on
Palestine.

Capt. Eddie Rickenbacker, premier Ameri-
can ace, used both motion pictures and lan-
tern slides in a lecture at Mechanics Hall,
Worcester, Mass., recently. The films
showed encounters between American and
German airplanes and the slides showed
phases of airplane construction.

Prof. Edgar A. Emens of Syracuse
University spoke at Auburn, N. Y., recent-
ly, using lantern slides to illustrate his ad-
dress, which was entitled "Greek Life as
Shown by Memorial Sculptures."

Dr. Bransford Lewis of St. Louis, ad-
dressing the Sangamon County Medical
Society at Springfield, 111., used lantern
slides to illustrate his remarks on "Diag-
nostic and Operative Cystoscopy."

"Is Christianity a Success?" was the
theme of an illustrated lecture given at a
convention of Seventh-Day Adventists at
Fleetwood, Pa., recently.

The eight-reel production of "Les Mis-
erables" was shown recently at the high
school in Ardmore, Okla. The picture was
shown under the auspices of_ the senior
class and was the first of a series of six to
be shown in a period of six weeks. The
primary object of the exhibitions is to en-
courage community gatherings. Other pic-
tures to be shown are "The Last Days of
Pompeii," "The Vicar of Wakefield,"
"Vanity Fair," "The Chosen Prince" and
"Quo Vadis."

School children of Springfield, Mass., re-
cently were shown lantern slides in con-

nection with a talk on "Swatting the Fly."
An illustrated lecture was given recent-
ly in the Guthsville, Pa., school building
under the auspices of the state department
of agriculture on the different diseases of
potatoes and how to control them.

Speaking on the subject, "Garden Roses
for Everybody," Ernest F. Coe, landscape
architect, showed an audience in New
Haven, Conn., many beautiful lantern
slides in natural colors. The address was
given under the auspices of the New Hav-
en Woman's Club and was free to the pub-
lic.

A moving picture entertainment was
given at the Lansing Theater in Troy, N.
Y., recently for the benefit of the Parent-
Teacher Association of the Powers School.
Two performances were given and the the-
ater was filled each time. The committee
in charge consisted of Joseph Wallace,
Samuel E. Rounds Jr. and Sidney Rolls.

Prof. Roy E. Jones, poultry expert of
the Connecticut Agricultural College, ad-
dressed Meriden poultrymen recently on
"Brooding and Rearing of Chicks," illus-
trating his points with lantern slides.

George Leland Hunter, an authority on
tapestries, gave an illustrated lecture on
"Rare Tapestries" recently at the Detroit
Museum of Art.

"Our Teddy," the motion picture visual-
izing the life of the late Theodore Roose-
velt, was shown free to school children of
Lorain, O., a short time ago in the audi-
torium of the local high school. Three
showings were given, on Friday', Saturday
and Monday mornings.

C. P. Bull, a member of Jaeger's Red
Cross agricultural mission to Serbia, gave
an illustrated lecture on "Conditions in
Serbia" to the Junior Auxiliary of the
Council of Jewish Women at Minneapolis
recently.

Rev. C. Harmon Johnson, pastor of the
Clinton, 111., Presbyterian Church, showed
lantern slides in connection with an ad-
dress on "Early Pioneers and Heroes of
Illinois" in his church recently.

Using lantern slides and diagrams, Leon
R. Brown, office and field engineer of the
New York State railways, explained to an
audience in Rochester, N. Y., how he had
taken soundings in the Niagara River.

Addressing a gathering in the Baptist
Church at Glens Falls, N. Y, Prof. L. D.
Cox of the landscape engineering depart-
ment of the New York College of For-
estry, showed colored lantern slides to il-
lustrate his remarks. "Park Service in the
Community" was Prof. Cox's subject.

H. J. Hoffman, assistant state superin-
tendent of public instruction of Illinois,
showed films contrasting the early one-
room country school with the modern
equipped schools of today when he spoke
at the dedication of the Hawthorn School
at Libertyville recently.

"Art Here and There in Massachusetts"
was the subject of a stereopticon lecture
under the auspices of the New Bedford
Women's Club. The lecturer was Mrs.
Alice Howland Macomber.

Dr. Charles Theodore Carruth of Bos-
ton, lecturing at University Museum in
Philadelphia on "II Beato Angelico," the
famous painting of Fiesole, showed works
of the artist with lantern slides.

The value of lantern slides in the study of
chemistry was demonstrated by Wallace C.
Crawford, headmaster of the Boston Trade
School, in an address at the annual meet-
ing of the New England Association of
Chemistry Teachers in Boston. Mr. Craw-
ford showed views of the nitrate fields in
Chile and of the stock yards in Chicago.

To demonstrate methods of safety in the
handling of explosives, Col. James L. Tay-
lor recently showed a number of lantern
slides to 375 employes of the New York
Central Railroad at Newberry, Pa.

Rev. Charles F. Ulrich, pastor of the
Seventh Day Adventist Church of Colum-
bus, O., used lantern slides in connection
with a lecture on "What Shall Be the Signs
of the End of the World?" The slides pic-
tured signs that the speaker declared al-
ready had been perceived and signs that
he said would be given later.

The East High School Parent-Teacher
Club and the junior class at Aurora, 111.,
recently gave a movie entertainment after-
noon and evening in the high school au-
ditorium. The picture shown was "The
Way of a Man With a Maid," featuring
Bryant Washburn.

Because they are unable to obtain slides
of subjects the}' want, students of the
eighth grade at Grant School, Forest Park,
111., are collecting picture postcards of
training camps in America and France,
which can be used in the stereopticon ma-
chine.

"Fit to Win," the government film deal-
ing with disease, w-as shown in the Cham-
ber of Commerce auditorium at Columbus,
O., twice daily for three days under the
auspices of the Chamber of Commerce and
the Rotary Club. The picture was shown
to explain the purposes of a free clinic
which has been opened in Columbus
through the appropriation of $10,000 by the
city council.

Speaking on the subject, "Great Women
in the World," Ira P. Dean, religious work
secretary of the Railroad Y. M. C. A., at
Harrisburg, Pa., used lantern slides to aid
the effectiveness of his lecture.

The Virginia Mechanics' Institute of
Richmond, Va., has been presented with a
motion picture machine by Jake Wells, a
prominent exhibitor of the South.

Teachers of the primary department of
the Sunday School of the First Baptist
Church at Altoona, Pa., reviewed the les-
sons of the first quarter with colored lan-
tern slides.

Dr. Donald A. Armstrong of New York
lectured on "Health" at the Haverhill;
Mass., High School recently, illustrating
his lecture with stereopticon views, after
which several reels of motion pictures were
shown.

Prof. Louis A. Fuertes of Ithaca, N. Y.,
recently showed motion pictures and lan-
tern slides of bird life at a meeting held in
Syracuse under the auspices of the Boy
Scouts.

MAGAZINE

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

MAY, 1919

^HEADUNER

HOLDS THE

SPOTLIGHT

1729

POWERS
CAMERAGRAPHS

SELECTED TO PROJECT PIETDRES
FOR THE BOYS OVERSEAS

DELIVERED ^
THE GOODS.*

No. 5

/ THE BIGGEST

/Feature Act

/ IN THE HISTORY OF

PICTURE
PROJECTION

"Nicholas Power Company

INCORPORATED

Pioneers ofpFo/ection
90 GOLD ST. NEW YORK.N.Y.

ILLUSTRATED CATALOGUE 21 GIVES COMPLETE DETAILS

29

30

REEL and SLIDE

Auto Stereopticon Designed
for the Lecturer

The Automatic Electric Stereopticon,
manufactured by the Auto Slyde Moving
Picture Machine Company, 104 Center
street, New York, has been especially de-
signed for lecture work and the company
has been producing machines exclusively
for the Y. M. C. A. during the war. This
machine will now be available to others
and its various interesting features will be
of general interest to those who wish to
deliver illustrated lectures and operate their
own machines at the same time.

By the use of this device the services of
the much abused operator, who is a con-
tinual source of anxiety to the lecturer, are
dispensed with, the sole control of the ma-
chine being in the hands of the lecturer ;
and therefore it is impossible to show a
picture prematurely. The mode of operat-
ing is as follows : The lecturer removes the
slides to be used from his case and places
them in proper order in the magazine, and
then by pushing the electric button attached
to the electric wire operating the machine,
said button being held in his hand, the first
slide is produced on the screen and held
until the next slide is to be shown ; to show
the next slide the button is again brought
into action, and so on until all of the slides
have been exposed to view, each slide being
exposed instantaneously upon the pushing
of button.

As the slides are shown they are passed
automatically over the top of the machine
and dropped consecutively in order into
the magazine slide holder and after the
lecture replaced in the slide case in the
order in which they are intended to be
shown.

To operate this machine an expert lan-
tern operator is not required, but it can
be operated by a novice without any prepa-
ration, as after the machine is connected
by wire to a lighting system and the slides
placed in the magazine the operation simply
consists of pressing the button.

A special feature of the construction
of this machine is, that by the projection
of a deflected image, it is impossible to
crack the slides.

The Auto Slyde takes regular standard
slides.

Simplex Westinghouse Outfit
on G. Washington

When the U. S. S. George Washington
was designated for the use of the presi-
dential party on their trip to the peace con-
ference one of the forms of entertainment
planned during the voyage was a series of
motion picture exhibitions. For this pur-
pose there had been installed two small
machines of the portable type using a 600-
watt incandescent lamp and a corrugated
lens system, but due to the weak light and
its yellow cast the results proved very un-
satisfactory, and one of the first duties as-
signed to Mr. Rose, the chief radio officer,
upon the return of the ship to New York
was to secure two up-to-date moving pic-
ture projectors.

Mr. Rose saw a demonstration of the
Simplex incandescent projector using the
new Westinghouse 900-watt _ movie lamp
and was so pleased that he insisted upon
having the very two machines that gave the
demonstration. These machines had just
returned from a successful demonstration
trip in Boston and New Haven, so comply-
ing with his demands they were installed
aboard the George Washington on New
Year's eve

The picture exhibitions were to be held
in the main dining salon. In order to
properly set these machines and yet not
crowd the aisles between tables, a special
platform was constructed upon the rail-
ings over the main staircase and to this the
machines were securely bolted. Another
novel feature was a steadying post to
which the operator held while the ship
rolled, and at times during the exhibition
the ship rolled so much the operator to
save himself from being thrown off the
platform had to hold to both the steadying
post and machine frame.

The machines were of the latest motor
drive, so all the operator had to do was to
watch his projection and light, and as the
incandescent lamp always gives a steady
clear light, never requiring any feeding, it
was possible to get first class projection re-
gardless of the rolling of the boat.

Another feature of this equipment that
proved its superiority, yet has been a sub-
ject of much discussion by various ex-
perts, was the lens system. This equip-
ment uses the regular 6>4-7^2 plano-con-
vex condenser as employed by the standard
arc equipment, and not a corrugated lens,
and the superiority of this system was
what made it possible to obtain a much
whiter and brighter light and afforded a
greater contrast between the blacks and
whites of the films, consequently affording
better projection.

Cullom Holmes Ferrell, manager of the
newly organized Briggs Pictures, Inc.,
which is to produce and release one-reel
comedies adapted from the works of
Briggs, the cartoonist, best known for
"The Days of Real Sport," "When a Feller
Needs a Friend" and "Married Life," an-
nounces that offices have been opened at
30 East Forty-second street, New York,
and that work on the first three comedies
has begun at the Thanhouser studio, New
Rochelle. Part of the studio has been
leased as permanent quarters.

The comedies will not be animated car-
toons, the announcement says, but Briggs'
popular cartoons will be taken as a basis
for the comedy stories, the principal parts
being enacted by child performers. The
method of distribution has not been an-
nounced. Briggs is chief executive of the
newly formed company.

Leading Eastern Slide
Manufacturer

is interested in acting as sales agent for
a good, popular priced stereopticon.

Address A. G., Reel and Slide Magazine

"SATISFIED"

The unanimous verdict of our customers who are
the kind who have been buying slides for years.

Quality above all, fair prices and prompt delivery
on both big and small orders is the policy of the

"HOUSE of QUALITY"
The North American Slide Co.

122 North 13th St. Philadelphia, Pa .

(Established 1907)

WE are in the market for 4, 5 and 6
reel film attractions, Educational and
Fairy Tale subjects. Must have posters
on all.

ESKAY HARRIS FILM CO.

126 West 46th St. New York City

Mr. Manufacturer:

USE MOTION PICTURES
TO TEACH PEOPLE TO
DESIRE YOUR PRODUCT!

It has b
that 87#
know i 8 1
the sense

The mo t i
sp e ak s to
d i v i du al
tongue,
wh at his
may be;
the way t
body c an
s t and.

e en pro

o f wh at

earned t

of
o n
e

in
no

it
hat

8 e e 1

p i c t
a c h
hi 8
mat
1 an g u
talks
eve
best un d

v e d
we
hr u
ng.
ur e
i n-
o wn
t e r
age
i n
ry-
e r-

You are trying
reach th e mind
people. You
them to think
tain thoughts,
get them to do
yo u must make
impression that
produoe the
you want
think.

to

s o f

wish

o e r —

To

this

the

will

thoughts

them to

The motion pioture
is producing the
thoughts desired by
B. P. Goodrich Rub-
ber Company, Willys-
Overland, and other
B-D-P cl i ent e.

It may work the won-
ders for you it is
doing for others.

Call upon us freely
for any information
on the use of the
motion pioture that
yo u desire.

BOS WORTH,

DE FRENEb

& PELTON

n Furnishing

a Specialized
Motion P i ct ur e
Service to
Manufacturers.

Wilkes-Barre. Penna.

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REEL and SLIDE 31

Graphic Films

100% Efficiency Advertising

Produced by the

Originators of Animated Cartoon

Advertising

OUR SCENARIO DEPARTMENT.

conducted by the best art and advertising
ability procurable, is prepared at all times
to submit scenarios for snappy, entertaining
films that carry with them a direct appeal
and have a selling power which no other
advertising medium can obtain. To those
desiring to investigate this field of adver-
tising the above service is rendered with-
out cost.

Write Us for Details and Plan of Distribution

CAMEL FILM COMPANY

950-54 Edgecomb Place
Chicago

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

32

REEL and SLIDE

We will reproduce

YOUR OWN PICTURES

or copy of any kind

ON SLIDES

Each 25c, Plain Each 40c, Colored

Standard Size — Victor Featherweight Style

Guaranteed Quality.
Guaranteed Safe Return of Copy.

Show on the screen pictures which "the
boys" bring back from "Over There."

Send for our Slide Service Bulletin and
catalog of over 1600 stock subjects.

Photo Department

Victor Animatograph Co.

125 Victor Building, DAVENPORT, IOWA, U. S. A.

Hudson River Night Lines

NEW YORK

' I ^HE luxurious route to vacation land. Leave Pier 32,

-^ N. R., foot of Canal Street, daily 6 P. M., West 132nd

Street 6.30 P. M., due Albany 6 o'clock following morning.

Direct rail connections to all points North, East and West.

SS©iSi4' ****%t^f~ *&***&•>•**■ .J&to°j»— ■?

"— *T?ngTj- si . is

t£

LARGEST RIVER STEAMERS IN THE WORLD
EXPRESS FREIGHT SERVICE
AUTOMOBILES CARRIED

HUDSON NAVIGATION COMPANY

All There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

33

FACTORIES FILMED

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WhafstheTime?

There It Is
On the Screen

THE PERFECTION
CLOCK SLIDE

Embodying a clock dial and a
beautiful advertisement in col-
ors. Adjustable hands attached
to the mica top are easily set to
the correct time by the operator.

Patented March 16, 1915

"The Movies Watch
Over Time'

ft

Combining a Public
Service, Dealer and
Theatre Co-operation

Just like the big "Chalmers"
clock at Longacre Square, New
York City, your story on clock
slides does more than simply ad-
vertise your product. Every
clock slide flashed on the thea-
tre screen performs a daily
service to thousands — a lasting
impression which must neces-
sarily bring results.

As a sales producer, clock slides
do justice and are a credit to
any product. They reap ap-
proval from the Exhibitor and
"His Patrons," The Buying
Classes.

As a dealer help the Perfection
Clock Slide presents a thrift
media, a money saver. A good
percentage of the moving pic-
ture theatres display them
gratis.

Convince yourself of the adver-
tising value of Perfection Clock
Slides by simply giving them a
trial. Offer them to your deal-
ers. Let their criticism be the
judge of this advertising idea.

We carry in stock 50 advertising
Clock Slides for every retailer.

Write for Sample, Catalogue
and Prices.

Now Is the Time

PERFECTION SLIDE &
PICTURES CORPORATION

79-83 Fifth Ave.
New York, N. Y.

Business and Educational
Screen Requirements

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©

Ninth Anniversary of the
Rothacker Co.

The ninth anniversary of the Rothacker
Film Manufacturing Company, Chicago, is
celebrated this month. The history of the
Rothacker Company is closely linked with
the development of industrial film produc-
tion in the United States. It is a story of
steady growth from a small laboratory to
one of the biggest finishing and producing
plants in the world.

Mr. Rothacker organized and launched
the company in 1910, being the first organi-
zation in the world to specialize in moving
pictures adapted for industrial exploitaton,
commercial education, general advertising
and publicity.

Mr. Rothacker wrote the first booklet on
the subject of moving picture advertising,
the booklet being issued in 1910, and, pre-
vious to that time and since then, his ar-
ticles on the subject. of moving picture ad-
vertising have received prominent space in
such journals as Scientific American,
Printers' Ink, Advertising and Selling, Ju-
dicious Advertising, Novelty News, Lon-
don Bioscope, Reel and Slide and all mov-
ing picture trade journals in this country.

Mr. Rothacker was one of the vice-presi-
dents of the original Motion Picture Board
of Trade, and is at present chairman of
the membership committee of the National
Association of the Motion Picture Indus-
try, chairman of the studio committee of
the Society of Motion Picture Engneers,
was a member of the war cooperation
committee appointed by President Brad)',
member of the Advisory Committee Bureau
of Motion Pictures, American Red Cross,
member National Cinema Commission and
a member of the following clubs and as-
sociations exclusive of fraternal organiza-
tions : Chicago Athletic Association, Lambs
Club of New York, Chicago Association of
Commerce, Illinois Manufacturers' Asso-
ciation, National Association of the Motion
Picture Industry, Society of Motion Pic-
ture Engineers.

The Rothacker Company has the contract
for doing all the developing and printing
for the First National Exhibitors' Circuit.

Very soon Mr. Rothacker will announce
to the trade releasing arrangements for a
new single reel novelty subject, new single
reel review subject of high magazine type
and a single reel super-scenic.

The Brite Lite Film Company, 217
Broadway, New York, is specializing in the
distribution and exhibition of industrial
slides in Manhattan and vicinity. This com-
pany is handling an especially interesting
series in the insurance line at present.
Many of the larger insurance agencies
keenly appreciate the value of screen pub-
licity, according to Mr. A. B. Coyle, secre-
tary of the Brite Lite Company.

The Superior Film Company of Des
Moines, la., has reorganized with business
men, teachers, preachers, lawyers and the-
ater men as the stockholders. The com-
pany is capitalized for $125,000 and is in-
corporated to buy and sell all kinds of
film, but considerable emphasis is to be
placed upon the film particularly suited for
schoolroom purposes.

ADVERTISEMENT

CLOCK SLIDES

AT LIBERTY SOON— Camera man with
Universal outfit. Scenic, news or commercial
work preferred. Reliable. Fifteen years' ex-
perience still and motion photography. Made
U. S. Official Engineering photographs several
years. Best references. Kenneth R. Eddy,
Grand Theatre, Menominee. Mich.

NEW YORK

Is Our Headquarters

But We Operate

Anywhere

Th«

Eastern

Motion Picture

Company

Does more than produce
Industrial Films ! It
puts ideas into them.
It gives them expert
studio treatment. It
has an organization
composed of men of big
production experience.
And its scope is not
local, but national and
international.

Write Us Your Problems

Eastern Motion Picture
Company

1451 Broadway, New York City

STUDIOS:
New York and Providence, R. I.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

34

REEL and SLIDE

To Visualize Trade Survey
With Motion Pictures

An unusual enterprise is being under-
taken by Mr. Arthur Liebes of New York,
Latin-American trade expert, in which the
motion picture plays a modern part. Mr.
Liebes left New York March 29 for Cuba
upon a special trade investigation, carry-
ing with him a technical director and two
cameramen from the Eastern Motion Pic-
ture Company of New York to take mo-
tion pictures of exclusive professional in-
terest to American manufacturers and
merchants. Mr. Liebes' trip is being made
with the cooperation of the Latin-Ameri-
can newspaper, El Mundo of Havana,
which has recognized the value of his idea.

The plan under which Mr. Liebes is con-
ducting his commercial investigation is
unique in the annals of trade. He origi-
nated it after twenty years of thorough
study of every phase of local and interna-
tional commerce. His object is to illumi-
nate the many technical requirements upon
which the freer exchange of business be-
tween the two countries so largely de-
pends. Enthusiasm over Mr. Liebes' proj-
ect is very marked in American trade cir-
cles. It is a fact that several weeks ago
when news of his intention to go to Cuba
became current he was deluged with appli-
cations at his headquarters in New York
from manufacturers and exporters and im-
porters with requests for definite and pre-
cise information upon a multitude of items.

He sailed bearing hundreds of special
commissions, some large and some small,
but all of them important because of the
permanent good to result from each inves-
tigation.

The novel part of the trade expert's per-
sonal survey of every vital trade relation-

ship between Cuba and the United States
will be the exhaustive motion picture rec-
ord of his visit. This record will consist
of specially photographed action films of
factories, stores, plantations, scenery, mer-
chandise, raw products and manufactured
goods, shipping and railroad facilities and
packing and sales methods. In short, he
will secure and present to the manufac-
turers and boards of trade of the United
States just such specific information as will
most deeply interest them.

Along with this collection of motion pic-
tures, when showing them to boards of
trade and chambers of commerce in the
United States, Mr. Liebes is to deliver lec-
tures explaining the resources of Cuba,
the special export and import conditions
prevailing on the island, the best procedure
of securing shipments from Cuba's wealthy
storehouse of raw products, the various
local requirements in the form of manu-
factured goods and every interesting detail
that may promote a profitable business in-
tercommunication between the countries.

Fred Schaefer of the Eastern Motion
Picture Company announces that the crew
accompanying Mr. Liebes consists of A. B.
Heath, director, W. Howard Greene and
Otto H. Schaefer, cameramen. Says Mr.
Schaefer: "The plan is different from
any that ever has employed motion pic-
tures. Mr. Liebes is not after conventional
scenes such as compose the ordinary trave-
logue or scenic picture. His intention is to
present altogether a commercial travelogue
of Cuba, each shot being taken with a pur-
pose, and that purpose strictly of trade in-
terest.

It is probable that the Eastern Motion
Picture Company crew will remain a few
days in Cuba to secure miscellaneous ma-
terial after the work of the Liebes expedi-
tion is accomplished.

One impression on the mind
through the eye is worth a
thousand through the ear.

Films of Business

220 West 42nd Street, NEW YORK

Costly Slides-

in the long run, are inexpensive
slides. A good image on the screen
only conies from a cheap slide —
by accident.

Have your slides made and col-
ored by one who has visited the
places you are lecturing on. At-
mosphere is everything in a lantern
slide.

Write today to

JOSEPH HAWKES

147 West 42d St., New York City

There are more Pathescopes in schools today than all other
portable projectors combined, because they are designed par-
ticularly for SCHOOL USE and embody seven years of success-
ful experience gained in the world-wide sale and use of over ten
thousand former models in Schools, Churches, Institutions, etc.

There are about one hundred "Popular"
Model Pathescopes in the Public Schools
of New York City, and the Board of
Education has recently ordered a num-
ber of NEW PREMIER PATHESCOPES,
after a careful investigation of the mer-
its of other portable projectors, as being
the ideal projector for classroom or
auditorium use.

THE NEW

PREMIER PATHESCOPE

BECAUSE OF ITS SPECIAL, NARROW WIDTH

SLOW BURNING FILM

Bears the Underwriters' Official Approval Label
"Enclosing Booth Not Required."

Adopted by Every School Board that INVESTIGATES
the Merits of Portable Projectors

Many of them adopted the Pathescope after unsatisfactory and expensive

efforts to use unapproved projectors. You cannot afford

to take the chance of having a serious accident.

The Pathescope Film Library now contains over 1,500
reels and is growing rapidly.

All on Underwriters' Approved and Label-Inspected Slow-
Burning Films.

The largest assortment of available educational and enter-
tainment films ever offered for universal public use.

For the fourth consecutive year we have been awarded the con-
tract for furnishing Pathescope Educational Film Service to
the New York Public Schools, on the recommendation of their
Investigating Committee.

If you really wish the BEST you will eventually use the Pathe-
scope ; in the meantime

Write for Booklets:

"Education by Visualization" (5th Edition, 100,000).
"Educational Films for the Pathescope."
"Endorsements of Educational Efficiency, Etc."

The Pathescope Co. of America, Inc.

Dept. R, Aeolian Hall, New York

Agencies and Branch Exchanges: /to

<

Boston, Philadelphia, Buffalo, y£
Pittsburgh, Harrisburg, Chicago,
Minneapolis, Salt Lake City

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

35

The Most Complete Organization
in the Motion Picture Industry

IN A BOOKLET just off the press, we illustrate and
describe the various departments and facilities for
rendering maximum, centralized service in the motion
ctpiure world. Ours is the only complete organization of
its kind, devoted to "taking," developing, printing and
distributing photo-plays and industrial and educational
films; manufacturing and distributing projection appa-
ratus; and furnishing complete equipment for projecting
pictures in theaters, schools, churches, offices, homes, etc.

The Argus-Sheck Universal Adapter for
Mazda Lamp Projection

has met with universal success since pioneering this modern, efficient
idea a year and one-half ago. It is especially suitable for projecting
industrial and educational film in churches, schools, offices, homes,
etc., and where current is supplied by individual lighting plants.

The Argus Crystal Bead Screen

(Patented)

is another Argus Product that makes for progress in the motion
picture industry. The Argus Screen gives added depth of focus
and realism to the pictures, and eliminates "fade-away" from angu-
lar projection. It insures perfectly projected pictures when viewed
from side seats as well as directly in front of the screen.

Industrial and Educational Film

We have every facility for producing film of this kind — writing
scenarios, taking, developing, printing and distributing the pictures.
We have made many important and valuable films. Our laboratory,
besides being one of the best for film work, is equipped also to make
stereopticon slides, titles, leaders, etc.

We are distributers of the well known and efficient

DeVry Portable Projectors

This little machine, which operates automatically and takes stand-
ard film, is ideal for use of salesmen, lecturers and for projecting
motion pictures at conventions, churches, schools, homes, etc.

We also are distributers in Ohio for

Educational Films Corp'n of America

and have hundreds of educational, scenic and comic films which
may be rented for public and private exhibitions.

Ask for a copy of the Argus Book, and informa-
tion on the services you are interested in. The
Coupon at the right is for your convenience.

THE ARGUS ENTERPRISES

823 Prospect Avenue, CLEVELAND, OHIO

*Killv {Wfflg.

■:.,., -" ' - , , .,

Ill III

Organised for
maximum service

Check and Mail This
COUPON to

The Argus Enterprises,

823 Prospect Ave.,
Cleveland, Ohio.

I am interested in the following:

Argus Book

Argus-Sheck Universal Adapter
for Mazda Lamp Projection

Argus Crystal Bead Screen
Theater Supplies

Producing Industrial Film
Producing Educational Film

DeVry Portable Projector
Renting Films

Developing and Printing
Stereopticon Slides

Titles and Leaders

Name.

Address.

City.

State.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

36.

REEL and SLIDE

Camo Equipment to Simplify
School Motography

A well equipped plant for the manufac-
ture of both camera and projectors has
been built at New Rochelle and is already
in operation. In conjunction with the plant
there is maintained a laboratory for the
production, developing and printing of
films. The films used for the Camo is just
half the standard size, both with regard to
width and length, so that there is a sav-
ing in the amount of film used over the
standard film of 75 per cent, according to
Mr. Berman. In other words, where the
standard size film has sixteen pictures to
the foot, the new Camo has thirty-two pic-
tures to the same foot and is only half the
width.

Simplicity of operation is the keynote of
the new device. The camera has few parts
and operates the same as the ordinary still
camera. For this reason it is believed that
it will rapidly make for itself a popular
place.

WANTED — Industrial advertising films and
slides, for showings, within 100 mile circle
of Baltimore, Md., in churches, halls, etc.
Long season; moderate charges. For prices
and full information, address A. C, Reel
and Slide.

Trust ^

Moving picture cameras and projectors,
so simplified in construction and so mod-
erate in cost that practically everyone who
can now afford to use an ordinary still
camera may hereafter make and display
their own moving pictures, is the promise
of the Camo Corporation, the main offices
of which are in the Astor Trust Blilding
at Fifth Avenue and Forty-second Street,
New York City. This company was or-
ganized by A. L. Berman, who has been
prominently identified for some time past
with moving picture and theatrical inter-
ests. Mr. Berman heads the corporation
as president.

RILEY'S SLIDES

are good slides, and the prices are

reasonable.

We carry a stock of 35,000 available

for rental. Send for our Catalogue

"W" giving full particulars.

We are equipped to make any kind

of a slide ; we do work for Columbia

University, Metropolitan Museum

of Art, N. Y. City, etc., etc., etc.

Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)
150 Fifth Avenue, New York, N. Y.

^K?

KSHPH

mk

Lantern Slide

w

Cases

We manufacture 16 styles of
cases for Lantern Slides. From
stock boxes to shipping cases

**». * "^^HIHffll

carried in stock. Special slide

boxes to order. Jobbers and
large users supplied only.

1 Ul

■sssa gjfl

■ *' |B*-B

Send for Catalogue

Keene Sample Case Co.

(Not Inc.)

302 W. Lake St.

CHICAGO

Others say they make and
color the best slide pos-
sible.

We say the same and a
little bit more — penny
for penny we give the
best colored slide.

Scott & Van Altena

6 East 39th Street
NEW YORK CITY

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS IT"
]46 W. 45th St. Bryant 2717 New York

Your Negative

> only to a laboratory that
can get the most out of it.

See that your copies are as good as the
negative can give.

Gunby Brothers

Incorporated

have been manufacturers and
specialists in motion picture
photography for years.

Special attention given to improving and correcting
production errors in prints and negatives^ by means
of an entirely new process-

Gunby Brothers, Inc.

145 West 45th Street

New York

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES.

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTION
PICTURE EQUIPMENT

fMH»

n

»

ACME

With our ACME PORT-
ABLE PROJECTOR you
can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
institutions. Price $180
complete with domestic
equipment: $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT

Where current cannot be
obtained use our electric
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion we recommend our

POWERS CAMERAGRA'H

Prices upon request

HALLBERG MOTOR GEN-
ERATOR SINGLE AND
TWIN UNIT

for one or two arcs, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money I

UNITED THEATRE EQUIPMENT CORP.

Executive Offices

1602 Broadway New York City

H. T. Edwards, J. H. Hallberg.

President Vice-President

Office* in All Large Citie*

REEL and SLIDE

37

Cut Your Slide Bill 50%

SOMETHING NEW— ORIGINAL

Standard SAVE-a-Slide

Now perfected for all purposes of
glass lantern slides

LECTURE

SONG

ADVERTISING

and special slides of all kinds.

Stops Breakage

Saves Money

Reduces Carrying Weight
One Half

Write at once for complete
information

CDI<r Send us one of your .'lides to remake L7DEI7
T l\£iH in the "Standard SAVE-a-Slide Way" F iVEiEi

Standard Slide Corporation

Largest Lantern Slide Establishment
in the World

211 West 48th St., NEW YORK

Photo by Signal Corps, U. S. A..
Copyright by Committee on Public Information

Signal Corps operator loading his Universal
Motion Picture Camera in a dugout on the
firing line in France.

UNIVERSAL

ON THE FIRING LINE

The U. S. Government selected the Universal
Motion Picture camera for the exclusive use of
the military operators during the war. No
other motion picture camera was accorded such
distinction, as the Universal is the only camera
embodying the special features of compactness,
strength and mechanical excellence needed for
the trying work of recording military operations'
under Avar conditions.

Under the most trying tests to which a motion
picture camera has ever been put the Universal
performed creditably every time.

The Universal is the ideal, in fact, it is the
only motion picture camera for the explorer,
traveler and those making educational pictures
where compactness is such a prime considera-
tion. Martin Johnson's famous Cannibal Isle
pictures were made with a Universal.

It is- light in weight; there are no bulky pro-
truding parts. It- is easy to operate, quick to
load and set up. One master gear operates all
moving parts in perfect unity.

The Universal is built to stand the roughest,
hardest usage to which a moving picture camera
can be put. Write for descriptive booklet and
prices.

Burke & James, Inc.

246 East Ontario Street Chicago, 111.

Eastern Branch:
225 Fifth Avenue, New York

38

REEL and SLIDE

Classified Advertising

MISCELLANEOUS

FOR SALE — 54 sz. stereopticon lenses, all
makes, any focus, each $7.50, $10.00 and $12.00.
One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of Y* sz. stereopticon lenses,
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, $30.00.

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one seam, brass eyelets, size
9x12, $15.00; 12x15, $-18.00.

One set scenery complete, cost over $350.00;
suitable for stage with opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

Address B-10, Reel and Slide.

FOR SALE — About 1,100 feet negative, educa-
tional, orange industry; includes every part of the
industry, from the plowing of ground and planting
the seeds to the loading on the train. Negative is
in first-class condition and has never been printed.
Will sell negative for $300, or make you one print
of same for $60. 1,000 feet comedy (slapstick),
never shown; sell negative and one positive for
$350. Address B-14, Reel and Slide Magazine.

A BARGAIN— 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quick
buyer. Address B-4. Reel and Slide.

I!

FOR SALE — Homograph moving picture head,
attaches to any stereopticon or will furnish com-
plete with one nearly new stereopticon. With
take up and rewind and short focus lens. Makes
a 10-foot picture at 30 feet from screen. Also
have 8 reels of film, standard size, which can be
used by above machine. Also have for sale one
gas outfit comprising oxygen tank, brass saturator
and burner, combined. Tank has pressure guage.
Gives a fine light and is safest and most economi-
cal of all to use. Price of picture machine,
alone, $30. With stereopticon, $38; with films,
$50; including gas outfit, $65. Or, will exchange
for used Pathescope, if in good condition. Ad-
dress B-9, Reel and Slide.

FOR SALE, STEREOPTICONS— BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE — Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH — Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6 — Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price, $160.00.

POWER'S NO. 6 A — Rebuilt by manufacturer.
Sale price, $250.00.

Address B-ll, Reel and Slide Magazine.

FOR SALE — -Four S1/? ampere rheostats for use
with ^6-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

FOR SALE CHEAP

Well-made, wooden drying drum, holding 2,000
feet of film. Address A200, Reel and Slide.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — National Portable Projector.
Takes standard films. Just the thing for school
or church use. Original price $60. Will sell for
$36. Address B-13, Reel and Slide.

A market place for the sale and ex-
change of equipment. Remittances meet
accompany all orders for notices in this
column. The publishers expect that _ all
statements herein will bear investigation.
Rates: Per word, 5 cents. Minimum,
thirty words. Discounts: Two insertions,
2%; 3 insertions, 5%: 6 insertions, 10%;
12 insertions, 20%. Remittance to cover
must accompany order.

FOR SALE — Powers 6-A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price, $65. Address B-8, Reel and
Slide Magazine.

FOR SALE— Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, Reel and

Slide.

FOR SALE— 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l, Reel and Slide.

FOR SALE— Bausch & Lomb Balopticon with
gas and electric arc attachments, complete in spe-
cial XX Taylor trunk. Trunk alone worth $25.
All good as new. Will sell outfit complete for
$50. Address B-12, Reel and Slide.

FOR SALE— Powers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
Slide Magazine.

FOR SALE — Simplex projector, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and
attachments, $190. Powers projector 6-A, hand
drive, $125.00. Powers No. 5, complete, hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen, No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents.
One matched pair, "Kino" imported lenses, 6 e.f.,
cost new $160.00, will sell for $100. One 100
hour G. E. arc light, $19. Address B-5, Reel and
Slide.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

' STEREOPTICONS BOUGHT, SOLD AND
EXCHANGED— R. Hollingsworth, Overton, Neb.

SLIDES RENT FREE— 125 SETS, UNIQUE,
UNUSUAL. R. Hollingsworth, Overton, Neb.

FOR SALE — A few slide carrying cases, slight-
ly shopworn but in good condition. Have 50 in-
dividual partitions and strong catches. $1 each;
regular price, $1.50. Address B-7, Reel and

Slide.

New Safety Principle Added
to Zenith Projector

The addition of a new safety principle
to the Zenith Safety Projector is an-
nounced by the Consolidated Equipment
Company of Duluth, Minn., general sales
agents. The announcement says :

"The Zenith has three safety features.
(a) The automatic fire shutter which com-
pletely covers the aperature when machine
is not in action, (b) Both the unwinding
and winding reels are enclosed in separate
fireproof magazines, the film passing
through specially constructed safety valves
both when leaving the upper magazine for
the machine case and again when entering
the lower magazine, so that at no time are
there more than a few inches of film be-
tween the two magazines, (c) Our latest
safety improvement is a device which also
covers this remaining film, excepting the
light aperature, and it also protects the
thread of the film so effectually that hun-
dreds of experiments to burn the film re-
sulted in nothing more than the burning
of a single picture or a hole the size of a
quarter, which not only produces little

harm to the film, but does not interrupt
the continuous operation of the perform-
ance."

* * *

Ed Phillipi, vice president of Artcolor
Pictures, Inc., New York, is engaged in

producing several five-reel dramatic pro-
ductions by means of the Artcolor process
and in the near future will enter the indus-
trial and educational field, placing color
pictures at the disposal of advertisers and
educators.

Slide Cases and
Shipping Boxes of
Superior Quality

Chicago
Case Company

213 N. Morgan St.
Chicago, 111.

(Incorporated 1891)

Send for Catalog of
Styles and Prices.

REEL and SLIDE

39

How to Show Movies for Profit
In Any School or Church. Th is
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Motion Pictures Entertain and Instruct

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

This Remarkable Book Tells
You in Simple Language —

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them ; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films — Who produces the films;
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals ; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; Bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
in the United States. It is a service. It tells you
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

Illustrated with beautiful and unusual scenes
from curious educational moving pictures.

For a Send in This

Limited Coupon TODAY

Time —

This

Valuable
Book and
Reel and
Slide
Magazine

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, . in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address. . .

City

Profession.

. State

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

40

REEL and SLIDE

New Wooltex Fashion Film
in Leading Theater

One of the most pretentious as well as
interesting fashion exhibits ever held in the
Middle West was a feature of the program
at the Alhambra Theater, Cleveland, Ohio,
late in March. The central attraction was
the Universal Industrial Moving picture,
"That Well Dressed Look," manufactured
for the H. Black Company, and which ex-
ploits in an entirely original manner the
creations of the Wooltex studios. How-
ever, the Linder Company of Cleveland
went the Alhambra one better with the
knowledge and consent of its manager.

The possibilities of the film were so ap-
parent that the Linder Company did not
hesitate to obtain several of the most beau-
tiful models in the Middle West. These
were taken to Cleveland, where, while the
film was being shown on the screen, they
presented the same garments upon them-
selves. Needless to say, this original bit
of presentation in a motion picture thea-
ter made a great hit with the patrons. The
affair was talked about for days, and the
local press devoted much space to it. It
was a triumph for everyone concerned,
particularly the Linder Company and the
manager of the Alhambra.

The very latest products of the Wooltex
studios, as dictated by fashion, were shown
draped upon the figures of the models.
The expense was shared by everyone con-
cerned, so that its comparative unimpor-
tance was a unique feature.

Subdued tones in lighting, gradually in-
creasing until as the picture ' faded from
the screen, the models were in the midst
of a rich glow, made the entire ensemble
a delight for the eye. The setting of the

stage was apropos of the occasion, as was
the music. Universal has received many
commendatory letters and telegrams rela-
tive to "That Well Dressed Look," but
none of them approached the enthusiasm
and delight of those from men connected
with the Cleveland exhibition. Seldom

have motion picturts been used in a more
entertaining and novel manner, at the same
time exploiting house, dealer and manufac-
turer to great advantage.
• The Alhambra manager declared his reg-
ular patrons had commented enthusiastical-
ly upon the show, many asking whether he
planned them as a regular feature of his
program. The H. Black Company plans to
issue its latest creations in film form every
season. This probably means that aug-
mented style shows will be features of first
class theaters in the larger cities for some
time to come. It was the first show of its
kind ever presented, and Universal has
been complimented scores of times for its
originality.

From the Universal Wooltex Film.

The eight men behind the motion picture
who> sail on service extraordinary to Si-
beria under Leonard Martin, director, are
going from the Community Motion Pic-
ture Bureau under the auspices of the In-
ternational Committee of the Young Men's
Christian Association. They left New
York April 11th and sailed from Van-
couver on April 19th.

Director Leonard Martin, formerly of
Boston, has been in charge of the Wash-
ington office of the Bureau. With him are
Herbert Spencer Crolly of Pleasantville, N.
Y. ; Jesse Seadeek, Rochester, N. Y. ; Leslie
P. Martin of Boston ; Earl R. Snavely of
Clearfield, Pa. ; Emil Minder of Berne,
Switzerland; Charles Diller of Hugo,
Colo., and Forrest V. Bockley of Waterloo,
Iowa.

With fifty motion picture machines this
Siberian contingent will first of all enter-
tain the soldiers of the allied armies now
quartered at Vladivostok, which is the
most cosmopolitan city of soldiers in the
world.

SCENARIOS! SCENARIOS!

PLANS OF PRODUCTION
CONTRACT ESTIMATES

If you contemplate picturizing your
business or institution, write me.

No obligation is involved in my pre-
liminary survey and estimate.

When you accept the ground plan,
then start building the structure —
and pay me for my idea.

Otherwise, goodbye and good luck!

HENRY MACMAHON

32 1 West Fifty-fifth Street,

New York

Please say, "As advertised in REEL and SLIDE," Tchen yon ivrite to advertiser.

REEL and SLIDE

41

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for National and Local Advertisers

£~TT NOTE: The film companies listed below have definite arrangements with the moving picture theaters in their
A respective cities and localities for the daily exhibition of high class advertising films. They can GET YOUR FILM

^1 BEFORE THIS TREMENDOUS AUDIENCE, TOO. Any reader of REEL AND SLIDE Magazine having films

they desire widely exhibited may secure regular showings — at moderate rates — by communicating directly with these agencies.

In this way. either certain preferred centers of population may be booked or the country — as a whole — effectively and
quickly covered. REEL AND SLIDE Magazine will be glad to furnish further information concerning this plan upon request.

CLEVELAND, OHIO

TOLEDO, OHIO

The Industro-Scientific Film Company

1514 Prospect Avenue

Showings Secured in the Leading Theaters
of Cleveland and Vicinity-
Producers of Industrial and Animated Advertis-
ing and Educational Films

WRITE FOR TERMS ON MOTION PICTURE
DISTRIBUTION, AND PLAN

CHICAGO, ILL.

The Camel Film Company

950 EDGECOMB PLACE, CHICAGO

Can secure showing of short length moving pictures

in high class theaters in Chicago and Vicinity

Figures and terms supplied on request

Producers of the New Graphic Advertis-
ing Films and Industrial Pictures

DETROIT, MICH.

The Leading Motion Picture Film Distrib-
uting Agency in Detroit Is

The Detroit Metropolitan Company

23 ELIZABETH STREET, EAST

Efficient Local Service Assured on Short Length
Advertising Films

TERMS ON REQUEST

BOSTON, MASS.

To National Advertisers

Short Length Ads projected in Eastern New
England's finest theaters.

OUR SERVICE GUARANTEES 400,000
actual readers each week.

Write to-day for full particulars

Motion Picture Adv. Co.

54 BROADWAY, BOSTON, MASS.

ANIMATED AD SERVICE

206 HURON STREET

Our service insures that your films will be run in
Toledo's leading photoplay houses, the com-
bined seating capacity of our service being

120,000 WEEKLY

Write us for terms.

WESTERN MICHIGAN

Guaranteed Circulation
of Short Length
Advertising and

Industrial Films

Manufacturers of
Industrial and

Advertising Films.
Developing, Printing,

Portable Projectors

Morris & Wilding

Office, Studio, Laboratory

329 Monroe Ave. Grand Rapids, Mich.

CENTRAL NEW YORK

The Adcraft Film Service

5 LAFAYETTE BLDG.

UTIC A

N.Y.

Offers National Advertisers an Able and Full
Value Service in the Exhibiting of Their In-
dustrial and Short Length Advertising Films.
Write Today for Rates.

ST. LOUIS, MO.

50 TO 1,000 FOOT FILMS

Can be widely circulated through the Picture
Theaters of St. Louis, Southeast and Southwest
Missouri, through the well organized service of

The National Film Publicity Corp.

4718-20 DELMAR AVENUE, ST. LOUIS, MO.

Terms on Request

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

42

REEL and SLIDE

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"REPEAT ORDERS"

An Acid Test of Service
And Quality —

The ATLAS EDUCATIONAL FILM
COMPANY has been built on "repeat
business." It has been selected the second,
third, fourth and fifth time to co-operate on
National screen campaigns.

In No Line of Advertising Is
Repeat Business More Signif-
icant Than in the Production
of Industrial Moving Pictures.

For this reason, ATLAS is qualified to
render you the same expert service and
skilled workmanship which has won for it
the leading National Advertisers as repeat
customers.

Tentative Plans for Sales and Publicity

Campaigns Gladly Submitted Without

Cost or Obligation.

ATLAS EDUCATIONAL FILM COMPANY

63 EAST ADAMS STREET CHICAGO, ILL.

fflEftfiiWMfi Quality and g^f^

Service

Please say, "As advertised in REEL and SLIDE," zvhen you write to advertisers

REEL and SLIDE 43

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3 iiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiniiiiiuiuiniuwuiWHiiniiiwiniuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuuiiuuiiiiiH^

WAIT!

If you contemplate the purchase of a portable Pro-
jection machine — WAIT!

Next month, in these columns, you will be told
about a machine 500 cubic inches smaller than any
now on the market.

A machine with an all steel case proving that heat
is entirely eliminated.

A machine that carries two series of lenses as an
integral part. One for slides; the other for motion
pictures.

A machine so safe, simple to operate and convenient
to carry that we are already crowded for deliveries
before it is even on the market.

Therefore, it is to your interest to WAIT.

CINEMATIC SERVICE CO.

Exclusive Distributors
DROP-HEAD PROJECTOR

FOND DU LAC, WIS.

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Please say, "As advertised in REEL and SLIDE," when you write to advertisers

44

REEL and SLIDE

No Splutter
No Flicker

No Carbon Dust

No Crater Troubles

If you use WESTINGHOUSE MAZDA
LAMPS for Motion Picture Projection

The 900 watt lamp is recommended
for general motion picture theatre service,
and will give satisfactory service for throws
up to 100 ft. on a 12-ft. x 16-ft. screen.

The 600 watt lamp is for use where
there are shorter throws and smaller
screens, as in churches, lodges, colleges,
and other places. It is particularly adapt-
ed for use on rural lighting outfits where
the power supply is limited.

Write for descriptive matter.

Westinghouse Lamp Co.

165 Broadway, New York

Sales Offices and Warehouses Throughout the Country
For Canada — Canadian Westinghouse Co., Limited, Hamilton, Ont.

Guaranteed by the Name

WESTINGHOUSE
MAZDA LAMPS

For Motion Picture Projection

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

60 P(

In 2 Days

E COM6BFOBO

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,TON

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11 9 1

1919*

1600 Bleu tv

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T^anki«& * 3m

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Resuits That Make You Think

Featured Over a Popular Star

In the photo you see the I. C. S. Industrial picture "Heads
Win!" featured in electric lights, with Billie Burke in "Good
Gracious, Annabelle" an "added attraction," as advertised
byjthe Exhibitor.

4,500 Lines of Free Publicity

Without preliminary "planting" of stories "Heads Win!"
was given 4,500 lines of free publicity; and over 1,000 lines
of display advertising paid for by the Exhibitor. The picture
was made the subject of a leading preacher's sermon.

Broke Theater Attendance Records

April 7th and 8th at the Strand Theater, Scranton-
to 7060 people in two days.

-showing

Genuine Photoplay Entertainment

"Heads Win!" was not only booked and played like a fea-
ture, but it was produced as one — hence it had the "form,"
the "class," that makes it high grade film entertainment, the
"attraction" element so sought for in printed advertisements.

New Business Created

The International Correspondence Schools is a National
INSTITUTION. Prominent citizens who have accepted it
as such — bought courses for their sons and employees after
seeing the picture. It woke them up.

Salesmen Enthused

A private showing to I. C. S. Representatives resulted in their
unanimous demand for a nation-wide campaign. They Know.

IF this story of Universal Industrial achievement has interested you — if
there are any further details you wish to know about — if you want to
take advantage of the greatest Dealer's Tie-up in the world Universal
Industrial Guaranteed Circulation — write me what you sell and where.

UNIVERSAL FILM MANUFACTURING COMPANY

Harry Levey, Manager, Industrial Department

Largest Producers and Distributors of Industrial Motion Pictures in the Universe
Studios and Laboratories: Universal City, Cal.; Fort Lee, N. J.

Offices: 1600 Broadway

New York

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

46

REEL and SLIDE

lllIII]|||||]||||||lilllllllllil!i|]l!ll|]||llllll!lll!limil!K^

OPINIONS

Reel and Slide: I have found Reel and Slide intensely interesting
and I consider its co-operative effort and contributions a great thing.

Leon N. Neulen, Supt. Okabena Consolidated Schools, Okabena,
Minn.

Reel and Slide: I take pleasure in enclosing my subscription to
your splendid magazine. When I start my season next Fall, as 1
am working nearly altogether in churches and schools, I shall lose
no opportunity to speak a good word for your publication where teach-
ers and ministers have entered the illustrated field, as so many have.
W. G. Brandenburg, 2117 Prospect St., Kansas City, Mo.

Reel and Slide: I was just saying to myself, after looking over a
lot of lists, that no one had yet done the work of making up a list
of thoroughly reliable pictures, always safe to show to children,
together with directions as to where to get them, when I opened
your magazine and saw your offer.

YV. W. Earnest, Supt., Champaign, 111., Public Schools.

Reel and Slide: Thank you for Reel and Slide. It surely covers
the ground most thoroughly and is filling a big gap in the educa-
tional film world.

N. Frank Neer, Manager. Vocational Division, Curtis Pub. Co.

Reel and Slide: Have received February number of your publica-
tion and it is splendid.

(Mrs.) Clara L. Gilbert, 316 West 112th St.. New York.

Reel and Slide: You will find enclosed one dollar for renewal of
my subscription to Reel and Slide. Of all the magazines that come
to me Reel and Slide receives my attention from cover to cover. I
hope it may in the near future turn into a weekly.

Charles R. Brown, Brown Moving Picture Co.. 121 West Wood
St., Youngstown, Ohio.

* * *

Reel and Slide: We have intended subscribing for your magazine
for some time, and take this opportunity of receiving what we think
would be a good bargain for one dollar.

Scenic Film Co., Atlanta, Ga.

Reel and Slide: I enjoy Reel and Slide and may your list of
subscribers be greatly enlarged.

Rev. Thomas W. H. Marshall. Webberville, Mich.

Reel and Slide: I have a copy of Reel and Slide which you
were kind enough to send me and it is indeed an interesting pub-
lication.

Julian Johnson, Editor Photoplay Magazine.

Reel and Slide: I think you have a very live magazine.

M. Bernays Johnson, Westinghouse Lamp Co.

Reel and Slide: I am much interested in the character of your
magazine.

Lloyd Van Doren, Earlham College, Richmond, Ind.

Reel and Slide: Received the January and February copies of
your magazine and they are fine. Full of information for a minister
who is using movies in his church.

Rev. M. A. Banker, Moulton, la.

Reel and Slide:

Your magazine is of great help to me in my work.
Rev. M. A. Banker. Moulton, la.

Reel and Slide: There is distinctive merit in your proposition.
C. C. Campbell, Dolge Brothers Motor Co.

Reel and Slide: I subscribed to your magazine and find it just
what I needed. I am anticipating putting a machine in here, and the
book, too, should be very useful

Rev. T. J. Buckton, Stephen, Minn.

Reel and Slide: I subscribed to your magazine last month and I
have just received the April number. I find it very instructive and
enjoyable reading.

R. M. Collins, St. Joseph's College, Philadelphia. Pa.

Reel and Slide: The idea you have is a worthy one and will
undoubtedly meet with success.

F. A. Kapp, Mitchell Motor Car Corporation.

Reel and Slide: For years I have believed in the screen as an
educator and advertising medium and I believe Reel and Slide is
destined to carry visual instruction to its ultimate goal — general
adoption.

Jack W. Speare, Advertising Manager Todd Protectograph Co.

Let Us Send You Reel and Slide

Address REEL AND SLIDE

418 South Market St.

Chicago, 111.

=,1111111111111111

Please say,

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiniiiiiiiuii

As advertised in REEL and SLIDE," when you zvrite 1o advertisers

REEL and SLIDE 47

20,000,000 Pairs of Eyes

belonging to 20,000,000 human beings, from mechanics to bankers, with appetites, a taste for
automobiles, good food, clothing, pictures, farm implements, toilet preparations, a need for office
appliances, tools, furniture, stationery, machinery, building materials, collars, glasses, and every
article turned out by American industry pay a dime or a quarter over the box offices of 11,000
picture theaters of America every day.

A large percentage of this 20,000,000 do not read newspapers regularly ; another larger percentage
do not read magazines at all. Yet, they buy from impulse and are easily swayed by suggestion.
They can understand what they see, and they see — MOVING PICTURES — every day at least
once.

National Advertisers have, in many cases, held back on using films because they did not under-
stand that quality' films for their individual use CAN BE MADE and ARE BEING MADE
TODAY, and more important yet, are BEING SHOWN. They are being shown in the theaters
where this 20,000,000 foregather for an hour a day and watch intensely what is projected on the
illuminated screen.

Progress in this form of modern publicity is fully represented in the powerful organization
known as

BAUMER FILMS, Inc.

AFFILIATED WITH THE WORLD FILM CORPORATION
(with exchanges in the leading cities of the U. S. A., and with
affiliation in all foreign cities except in the Central Empires )

The BAUMER "Big Business in America" Series of films, picturizing America's big business
activities, are as carefully produced as the finest photodramas. The plans upon which they are
shown include direct dealer help service, complete, with lantern slides, window displays, posters,
advertising and publicity in newspapers. They represent "class" and a new era in screen adver-
tising. This "class" is present from the writing of the scenario to the card in your dealer's win-
dow and the picture on the screen. Your film, booked in this series, will be announced four weeks
in advance. And you pay for the exhibitions of the picture after you have had them.

THE INFORMATION WE CAN PLACE BEFORE YOU WILL BE OF VALUE
TO YOU EVEN AS A MEANS OF KEEPING POSTED IF YOU ARE NOT
READY TO FILM YOUR PROPOSITION NOW. SEND FOR IT— NO CHARGE

_______ ]yjaji This Coupon in Today - —

BAUMER FILMS, INC., 6-8 W. Forty-Eighth Street, New York

I should like to have full information concerning modern methods of industrial moving pic-
ture production and distribution. It is understood that I am under no obligation to you in
the matter.

Line of Business Firm Name

City State

Individual

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

48

REEL and SLIDE

JOY greets the arrival of the DeVry in the classrooms of the country's
leading schools. Its appearance is doubly welcomed; not only do the
scholars welcome "movies" — the new and better way of teaching — but also
the clear, brilliant, perfect pictures which they know the DeVry projects.

The DeVry Portable Projector is entirely self-contained, has no sepa-
rate parts, requires no setting up, takes standard size reels and film,

attaches to the ordinary light socket, and automatically operates at the
touch of a button.

Write today, for "The New Way," and our descriptive catalog, they tell
of the application of the DeVry to your needs. Address,

THE DeVRY CORPORATION

>7

1240 Marianna St., Chicago, III.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

ART, TRAVEL, CARTOONS,
SCIENCE, INVENTION, INDUSTRIALS

Many Hundreds of Films to Choose From
Paramount^ BRAY Pictographs

( The Magazine on the Screen*

The great number and scope of Paramount-Bray Pictographs are
possible only because they were the first release of the kind.

Each presents varied information and entertainment, by covering
several short different subjects and by always including one of the
famous Bray Animated Cartoons.

Animated technical drawings, by which operating interiors are revealed
upon the screen, appear only in Paramount-BRAY Pictographs. These
processes are patented.

There is a new single reel released each week.

Here are some examples of recent releases which give some idea of
what Paramount-Bray Pictographs have to offer regularly.

ART: In a Sculptor's Studio, TRAVEL: Travels in the West

How Museum Groups Are Made Indies, Climbing the Cascades

SCIENCE: Carnivorous Plants, SPORTS: Water Sports of Hawaii,

Origin of Coal, A Quail Hunt in Ole Virginny

C°metS INDUSTRIALS: Industries of the

INVENTIONS: How the Telephone West Indies, Speeding Up the

Talks, A Machine That Thinks World's Work

CARTOONS: By the World's Greatest Motion Picture Cartoonists

Paramount-Bray Pictographs are obtainable at all the twenty-
seven Famous Players-Lasky Exchanges throughout the country — at
nominal cost.

THE BRAY STUDIOS, INC.

23 East 26th Street, New York City

INDUSTRIES! The quickest way to gain the confidence of the public is to
come right out and show how your products are made. For this purpose the
complete Paramount-Bray facilities for making the film and giving it a country-
wide distribution are now at your disposal. Inquiries are invited.

£ FAMOUS PLAYE

vs.4%

•F==~/rVr"~7*, ADOLPH ZUKOK Pros. JESSE L.LASKY Wee Pres CECIL B.DEM1LLE Diix-etorGenenl

so

IT NEVER PAYS TO EXPERIMENT

THE layman is a great many times urged to buy amateur, semi-professional or
portable motion picture projectors which have their limitations both as regards
wearing qualities and facilities for showing standard and commercial film.

With a little added original outlay one can purchase the machine which is
used in the leading million-dollar theatres of the Nation — and which will bring to the
schoolroom or church that same high grade projection.

THE PEERLESS

The only projector that received the Highest Award at the two International

Grand Prize Expositions in 1915 Gold Medal

Panama-Pacific Panama-California

Exposition SEND FOR CATALOGUE R" Exposition

MADE AND GUARANTEED BY

ThePrecision Machine (p. Inc.

317 East 34th: St- NewTtbrk

3D

I

To Make the Screen a Greater Power in Education and Business

M A G A Z. I N E

Scene from the series of motion pictures produced for the Standard Oil Company of New Jersey, by the Rolhacker Film Manufacturing Company.

IN THIS NUMBER

FIRST MISSIONARY PHOTOPLAY PRODUCED BY RELIGIOUS BODY

By Rev. Charles E. Bradt, Central District Secretary, Presbyterian Board of Foreign Missions

EXTENSIVE USE OF FILMS IN KANSAS CITY SCHOOLS

By Ruth Harrington, Department of Extension Work, Board of Education

AMERICANIZATION THROUGH MOTION PICTURES ADVOCATED

By Leslie Willis Sprague, Community Motion Picture Bureau

CLASS ROOM CINEMATOGRAPHY

By B. A. Aughinbaugh, Superintendent Mingo, Ohio, Rural School District

MODERN FACTORY FACILITIES PICTURED IN ONE-REEL SUBJECT

By Jonas Howard

POINTS FOR SLIDE USERS

By J. V. Ankeney
Visual Presentation Service, University of Minnesota

INDUSTRIAL PRODUCTION AIMS AT INCREASED FOOD SUPPLY

By E. J. Clary

OTHER ARTICLES, PICTURES, FEATURES AND DEPARTMENTS

15 Cents a Copy

JUNE, 1919

One Dollar a Year

it

CCfye best advertisement

in tfye tporlb tr>ill ner>er

be written because

moving pictures

are tt?e superlative

advertising mebium

anb zxcztb

tt?e limitations

of any pm"

— Watterson R. Rothacker.

"Before you place any contract for moving pictures, investi-
gate carefully the statements made by all who solicit your
business —

Don't be misled by unsubstantiated claims which may be
pure assertions —

Distinguish between one who really has and those who
merely hope —

Make every man prove his proposition and submit proof
of established ability and actual accomplishment-
Determine definitely whether you are asked to believe
facts or fancies —

Then, make the proper comparisons!

By virtue of our superior ability, record, and power we
merit the privilege of serving you.'

yy

There are reasons-
Come and see them.

THE SENIOR SPECIALISTS IN MOTION PICTURE ADVERTISING

REEL and SLIDE

£1 UNISCOPE

The

TRADE

MARK

Bring Moving Pictures
to Your School or Church

FIRE PROOF MAGAZINES WITH
SELF-CLOSING SAFETY DOORS _

FILM FIRE TRAPS]

■{INTERMITTENT SPROCKET

-JUPPER and LOWER FEED SPROCKETS

[film GATE

FOCUSSING ADJUSTMENTj-
TmOTOR SPEED CONTROL

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
—PROJECTOR—

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS —rigidity— eliminating
trouble in operation.

SIMPLICITY — automatic in operation,
requiring no skill in operation — easy of
manipulation.

STEADY, CLEAR PICTURES— from
perfect lenses, correct optical adjustment
and mechanical detail.

FIRE-PROOF MAGAZINES

ing all danger.

mimmiz-

The UNISCOPE is operated either by
motor or by hand, as you choose.

The UNISCOPE takes 1,000 feet of
standard motion picture film at a loading.

Let Us Tell You More About the
UNISCOPE — Write Us Today

UNISCOPE COMPANY

500 So. Peoria Street .

Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

EDUCATIONAL

FREDERICK STARR,

Professor of Anthropology,

University of Chicago.

WILLIAM H. DUDLEY,

Chief of the_ Bureau of Visual Instruction,
University of Wisconsin.

LLOYD VAN DOREN,

Department of Chemistry,
Johns Hopkins University.

CONTRIBUTING EDITORS

CHARLES ROACH,

Visual Instruction Service,

Iowa State College of Agriculture and

Mechanic Arts,

Ames, la.

CHARLES F. HERM
American Museum of Natural History.

B. A. AUGHINBAUGH,

Principal of the Mingo School District,
Mingo, O.

IND USTRIAL

A. B. JEWETT,

Director of the Photographic Department,
Ford Motor Company, Detroit, Mich.

JACK W. SPEAR,

Todd Protectograph Company,
Rochester, N. Y.

CONTENTS

PAGE

Film Version of "Alice in Wonderland" 4

Editorials 6-7

Pictorial "Life of Abraham Lincoln" 8

First Missionary Photoplay Produced by Religious

Body— By Rev. Charles A. Bradt 9

Extensive Use Is Made of Films in Schools of Kan-
sas City — By Ruth Harrington 10

Industrial Production Aims at Increased Food Sup-
ply—By E. J. Clary 11

Two North Dakota Churches Succeed in Moving Pic-
ture Work— By A. P. Hollis 12

Motion Picture Is Held Logical Successor of the
Saloon 12

Motion Picture Teaches Advances of Special Train-
ing— By G. Lynn Sumner 13

Plan of Operation bv Interior Department Outlined
—By Wm. H. Dudley 14

PACE

Modern Factory Facilities Pictured in One Reel Sub-
ject— By Jonas Howard 15

THE OTHER FELLOW'S IDEA 17

CLASS ROOM CINEMATOGRAPHY— By B. A.

Aughinbaugh 23

Americanization Through Motion Pictures — By Les-
lie Willis Sprague 25

INSTRUCTIONAL PRODUCTIONS OF THE

MONTH 22

PRODUCTIONS WORTH WHILE 20-21

AD SLIDES GOOD AND BAD— By Jonas Howard 26

Film Selection Standards for Teachers and Clergy-
men 2/

Points for Slide Users— By J. V. Ankeney 28

PROJECTION— By M. Bernays Johnson 29

Here and There 30

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT page

Uniscope Company 1

Community Motion Picture Bu-
reau 5

National Drop-Head Projector

Co Colored Insert

Exhibitor's Supply Co 35

Russakov Can Co 18-19

Nicholas Power Co 31

Victor Animatograph Co 45-46

Excelsior Illustrating Co 37

Joseph Hawkes 38

Pathescope Company of Amer-
ica 38

The Argus Enterprises, Inc 39

Riley Optical Instrument Co.... 40

Keene-Sample Case Co ;.. 35

Universal Motor Co 40

United Theater Equipment Corp. 40

Standard Slide Corp 41

Burke and James 41

Chicago Case Co 40

Atlas Educational Film Co 44

DeVry Corporation 52

Precision Machine Co

(Outside back cover)

FILM PRODUCERS AND

DISTRIBUTORS page

Rothacker Film Mfg. Co

(Inside front cover)

Paramount Artcraft 3

Community Motion Picture Bu-
reau 5

Bosworth De Frenes and Fel-

ton 35

Camel Film Co 33-48

Perfection Slide and Pictures

Corporation 32

Eastern Motion Picture Com-
pany 37

Films of Business 38

Pathescope Companv of Amer-
ica '. 38

The Argus Enterprises, Inc.... 39

Arthur E. Curtis 36

Gunby Brothers 40

"Maybe Stone Has It" 40

Henry MacMahon 49

Industro-Scientific Film Com-
pany 48

Detroit Metropolitan Company. 48
Motion Picture Advertising Com-
pany 48

PAGE

Animated Ad Service 48

Morris and Wilding 48

Adcraft Film Service 48

National Film Publicity Corp.. 48

Atlas Educational Film Company 44
Universal' Film Manufacturing

Company 47

Baumer Films, Inc 51

Bray Studios, Inc /Inside back cover)

Louis Henry Bell 49

SLIDES

Exhibitor's Supply Co 35

North American Slide Company. 35

Excelsior Illustrating Company. 37
Victor Animatograph Company. 45-46
Perfection Slide and Pictures

Corporation 32

Joseph Hawkes 38

Argus Enterprises, Inc 39

Riley Optical Instrument Com-
pany 40

Scott and Van Altena 40

United Theater Equipment Com-
pany 40

Standard Slide Corporation 41

CLASSIFIED ADVERTISING. 43

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Mar-
ket street, Chicago, 111. Phone Wabash 912. Subscription price : 15 cents per copy, $1.00 per year, postpaid,
in the United States and possessions ; Canada, $2.50.

EDWARD F. HAMM, President WILLIAM EASTMAN, Vice-President WILLIAM C. TYLER, Secretary and Treasurer

LYNE S. METCALFE
General Manager

Eastern Office:

Room 402, 32 East 23rd St., New York

Phone Gramercy 1586

HOMER E. ROBERTSON, Business Manager

VICTOR W. SEBASTIAN
Eastern Representative

(Copyright, 1919, by Class Publications, Inc.)

REEL and SLIDE

:s.7:~jzz:^::i'j.'.

"ONCE UPON A TIME-"

ILLUSTRATION BY F.

G R U G E R

HE children's hour — filmed! There is hardly any
pleasure so keen as taking children to the motion
picture theatre.

Heavens above, how they do enjoy themselves!

Mother used to set aside a regular children's hour and read
or tell stories. £fi

But now, they go to one of the better theatres where
Paramount and Artcraft Pictures are playing.

To tell the truth , Mother vastly prefers this to the old
children's hour.

Because she enjoys it, too. Doubly, in fact, — the children's
enjoyment and her own as well.

The public has sensed the fact that Famous Players-Lasky
Corporation can be depended on to keep Paramount and Artcraft
Pictures just what all parents would like them to be — both for
themselves and for the youngsters.

Which is just another of the underlying reasons why ten
thousand communities are for them.

y^aram(Hud^Qrtcra£i

jHotion Cpictur&s "

These two trade-marks are the sure way of identifying Paramount
and Artcraft Pictures — and the theatres that show them.

2 FAMOUS PLAYERS-LASKY CORPORATION

|£ ADOLPH ZUKOR Pres. JESSE L.IASKY Via Pres CECILB.DEMILLE Director Otneral

Vil • 'TEW YORKj ■ J

Paramount and

Artcraft Stars' Latest

Productions

Listed alphabetically, released up to June
30th. Save the list! And see the pictures!

Paramount

John Barrymore in "The Test of Honor"
*Enid Bennett in "Stepping Out"

Billie Burke in "Good Gracious, Annabellc"
Marguerite Clark in

"Come Out of the Kitchen"
Ethel Clayton in

"Men, Women and Money"
"Dorothy Dalton in "Other Men's Wives"
Dorothy Gish in "I'll Get Him Yet"

Lila Lee in "A Daughter of the Wolf"
Oh! You Women,

A John Emerson-Anita Loos Production
Vivian Martin in

"An Innocent Adventuress"
Shirley Mason in "The Final Close-Up"
'Charles Ray in "Hay Foot, Straw Foot"
Wallace Rcld in "You're Fired"

Bryant Washburn in "Putting It Over"

Paramount-Artcraft Specials
Little Women (from Louisa M. Alcott's
famous book)

A William A. Brady Production
Maurice Tourneur's Production

"Sporting Life"
"The Silver King"

starring William Faversham
"The False Faces"

A Thomas H. Ince Production
"The Woman Thou Gavest Me"
Hugh Ford's Production of Hall Calne's
Novel.
Maurice Tourneur's Production

"The White Heather"
"Secret Service" starring Robert Warwick

Artcraft
Cecil B. de Mille's Production

"For Better, For Worse"
Douglas Fairbanks in

"The Knickerbocker Buckaroo"
Elsie Ferguson in "The Avalanche"

D. W. Griffith's Production

"True Heart Susie"
*Wm. S. Hart in "Square Deal Sanderson"
Mary Pickford in "Captain Kidd, Jr."

Fred Stone in "Johnny Get Your Gun"
•Supervision of Thomas H. Ince.
Paramount Comedies
Paramount-Arbuckle Comedy

"A Desert Hero"
Paramount- Mack Sennett Comedies

"Hearts and Flowers"
"No Mother to Guide Him"
Paramount-Flagg Comedy

"The 'Con' In Economy"
Paramount- Drew Comedy "Squared"

Paramount- Bray Pictograph — One each week
Paramount-Burton Holmes Travel Pictures
One each week
And remember that any Paramount or
Artcraft picture that you haven't seen Is
as new as a book you have never read.

REEL and SLIDE

Film Version of "Alice In Wonderland7

L

Tweedle Dee and Tweedle Dum, as they appear on the screen.

EWIS CARROLL'S phantasy, "Alice in Wonderland,"
which has maintained its popularity with each succeed-

_A ing generation of young people for a half century or
more, is being shown in schools throughout the country. This
picture, in six reels, is being distributed by the Eskay Harris
Feature Film Company, of New York. Features in the story
which have been incorporated in the film include the following:

Father William does stand on his head; he turns a back
somersault in through the door; he balances an eel on the end
of his nose. And the Blue Caterpillar, languidly smoking his
hookah, sits on a huge mushroom, lazily listening to Alice's
recitation.

"A Mad Tea Party," with the Mad Hatter, the March Hare
and the sleepy Dormouse, is one of the most entertaining
scenes flashed on the screen.

The Gryphon, the weeping Mock Turtle, the Lobsters and
their grotesque quadrille are reproduced.

The Cheshire Cat, with its perpetual smile, is met by Alice
on her way. It vanishes slowly, leaving nothing but the smile.

"I have often seen a cat without a smile, but never a smile
without a cat," says Alice.

Whereupon the smile fades away. And then, suddenly, the
Cat again appears upon the bough of a tree. "Did you say

'pig' or 'fig'?" he asks, referring to the Duchess'
baby, which had turned to a pig in Alice's arms
but a moment before.

"I said 'pig,' " Alice replies ; "and I wish you
wouldn't keep appearing and vanishing so suddenly;
you make one quite giddy."

"All right," says the Cat; and this time it van-
ishes quite slowly, beginning with the end of the
tail, and ending with the grin, which remains some
time after the rest of it has gone.

Alice pursues her adventures through Looking-
Glass House, where she meets the Jabberwock,
which is done in a series of moving drawings, after
the original of Sir John Tenniel by C. R. Macauley.

Tweedle-dee and Tweedle-dum; the Walrus and
the Carpenter, and even "All the little oysters
a-standing in a row," are faithfully made to live
and move in the photoplay.

Charles Howard Mills, Grand Rapids Board of
Education, after seeing the screen version of Alice,
said: "It would be impossible for me to speak in too
high terms of 'Alice in Wonderland' and its merits.
It is perfectly beautiful. The film results are per-
fect, and we have had the pleasure of realizing the
greatest success of our five years of motion picture
entertainments to which there was an actual 'storm-
ing' of the doors of our Auditorium for the nine
days' showing, and considered one of the finest
things that has ever been put out in motion pic-
tures."

Alice and the March Hare, from the film version
of Leivis Carroll's story.

REEL and SLIDE

SERVICE

to the Clergyman and Social Worker
who would use Motion Pictures to
enforce personal appeal by the attraction and effect of
selected and balanced Motion Picture Programs.

FIRST, the church can and should
use the motion picture to teach
great moral and religious truth
and answer the universal demand
for wholesome recreation.

SECOND, through the complete,
carefully organized film service
of the Community Motion Pic-
ture Bureau, the church can bring
its neighborhood within its walls
and influence, for spiritual culture
and for community service.

These two facts, the Secretarial Council
of the Social Service Commission of the
Federal Council of Churches of Christ in
America commends to your careful atten-
tion.

Make the church the community center,
offering recreation to the returning soldiers
and sailors and their friends. Let the
church develop substitutes for the saloon.
Use motion pictures to these ends.

So compelling is the power of the motion
picture that to men, women and children it
gives ideas and ideals of life.

Shall the church leave to commercial in-
terests this most gripping invention of the
twentieth century or command for its own
ends this fascinating and illuminating edu-
cational force?

The service furnished by the Bureau has
made the motion picture an ally, not an
enemy, of progress in religious work. In-
stead of waging warfare upon the question-
able "movies," the churches in their own
buildings have substituted a better, more
intelligent, more uplifting — yes, and more
genuinely interesting — presentation of films.

The Community Motion Picture Bureau
offers two kinds of service to the Church :

For the Church

I. The Bureau offers a distinctly
religious program for Sunday to
illustrate definite religious ethical
and social truths, Biblical subjects,
wholesome dramas that show God
at work in the world, missionary
activity and needs in this and
other lands, propaganda for social
justice.

The Bureau has furnished hun-
dreds of Sunday programs of mo-
tion pictures in its work with the
American Armies in cantonments,
on the seas and overseas, and the
Armies of the Allies. Programs
thus provided, together with the
reactions thereon of hundreds of
Christian workers and many thou-
sands of soldiers, are now placed
at the disposal of the churches and
Christian associations.

In many churches the Bureau's
service has come to be recognized
as much a part of the church's
service as the anthem. In the mo-
tion picture the church has com-
mand of a force through which
moral and religious truth will be
made a compelling power in the
lives of men and women in every
grade of society.

The sympathetic picturing of
God at work in the world, whether
that work is illustrated in Biblical
narrative or by a story of the mod-
ern cross of social injustice, fires
the spirit of the young and creates
new moral enthusiasm. To the boy
or girl in the Sunday school, re-
ligion in action becomes a vital
thing when depicted upon the
screen.

For the Community

II. The Bureau offers a recrea-
tional program for week days.

These programs put the church
into its traditional and rightful
place as the community center.
The Bureau's films enable the
church to give the people — young
and old — the uplifting recreation
that they demand, and rightfully
demand. These film presentations
have plenty of wholesome fun, as
well as strong ethical drama and
real education in a form that grips.

Will your church take the lead
in the recreation of the neighbor-
hood?

Subscribers to the film service
of the Community Motion Picture
Bureau answer an emphatic "Yes!"

Send to the Bureau for informa-
tion of its industrial, school,
women's club, children's hour and
other services.

The Bureau has rendered dis-
tinct service to education. It re-
fers by permission to Philander P.
Claxton, Commissioner of Educa-
tion of the United States, Wash-
ington, D. C.

If you want to know what the
Bureau can do for community
service through an alliance with
women's clubs, write to Helen
Varick Boswell, General Federa-
tion of Women's Clubs, 521 West
111th street, New York City.

If you are curious to know how
the Bureau can serve Chautauquas,
write to Arthur Eugene Bestor,
President of Chautauqua Institu-
tion, Chautauqua, New York.

You have enough to do in organizing the local part of the enterprise
without being forced to hunt for suitable films to compile and arrange
a series of motion picture programs. The Community Motion Picture
Bureau is definitely organized to do this work — religious, social, indus-
trial and recreational. It knows the film resources of the world.
WRITE, therefore, stating your needs, purposes, the nature of your
audiences and special subjects you wish to emphasize.

Community Motion Picture Bureau

Home Office, 46 West 24th Street, New York

Paris London Bologna Vladivostok

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

Make the School a Community Center — With Pictures

THERE is a definite movement throughout the
United States to make the public school into
more of a community center for the benefit of
those who pay taxes to support it and in nearly every
case where this movement has taken shape moving pic-
tures and the stereopticon form the chief attraction.
Reports of the move in Chicago have already been
printed in Reel and Slide ; Milwaukee and Boston
seem to have made considerable progress in this direc-
tion also.

It is certain that the full value of the screen as a
force in educational work cannot be seriously contem-
plated until a greater number of schools are systematic-
ally supplied with projectors and screens and the com-
munity idea, if made to pay for itself, will go far to-
ward bringing about this condition. Once the projectors
are installed and are in operation, the text book films
will follow as a matter of course and the full and ulti-
mate use of pictures and slides and education will be
realized.

In the meantime the community center idea in the
school house will have an excellent effect in bringing
people together, in entertaining them and at the same
time giving them the kind of moving pictures which
instruct and have higher moral values than those com-
monly exhibited in the commercial theaters. That the
people of any school district would as willingly pay a
nominal fee to meet the cost of the installation and for
the rental of films in the school house as they would
to buy a ticket at the box office of the corner theater is
a foregone conclusion.

There has been considerable hesitancy on the part of
church leaders to hold what might be called a "moving
picture show." There has even been some hesitancy on
the part of community center workers and school heads
to charge an admission for the entertainments they
offer, except in cases where the funds are to be diverted
to a charitable purpose. This short-sighted policy, how-
ever, is rapidly being replaced by one which ignores
these scruples and takes cognizance of the fact that all
plans of this nature must be practical to be effective.

It is of less importance today to look upon the edu-
cational value of the screen than to get the projectors
in operation and thus meet the moving picture prob-
lems which lie immediately at the door, get financial
backing for the venture and obtain selection of pro-
grams by those who have higher aims in view than the
man who must make his living on what he thinks the
people want to see.

It is unquestionably true that in every community
there are people who do not attend film shows at all,
not because they undervalue the entertainment quali-
ties of pictures or that they have any doubts of the
value of visual instruction ; they are not satisfied with
the subjects usually available in the average theater.
This element would, on the other hand, immediately
lend support to moving pictures of the higher type if

displayed in the community center. It is this group of
people who would be reached immediately by the in-
troduction of the screen in the school building and the
fact is well worthy of consideration.

Practically all uplift work today is financed by the
most practical methods at hand. It is no more out of
order for the father of a family to pay to see and have
his family see a good film program in the nearest school
house than to ask him to pay taxes to buy books and
heat the building. Until boards of education generally
recognize the fact that moving pictures must be added
to school house equipment, it is impossible for com-
munity workers to begin activities on the lines men-
tioned. In the case of the church, an awakening to the
possibilities of paid admissions is evident all over the
country.

^ ^ ^

Serving Industry

ANEW ENGLAND textile mill, where thousands
of work people are employed, finds itself rushed
with the coming of peace and an approach to
normal conditions. These highly paid operatives are
worked in shifts and the mills are running night and
day. The employers have found that only by treating
the employes well — by making life more attractive to
them — can the best results be secured at the loom and
work bench. As a result, and to forward this idea, the
moving picture has been called in, and it runs steadily
in the plant's restaurant, where each employe may use
his short idle half-hour between shifts looking at good
comedies, well-selected industrial and scenic reels and
now and then a photoplay. All this is free. The plant
pays the movie bill. This has been done in other in-
stances, but apparently never with the success reported
at Shelton, Conn. The management is extremely op-
timistic over results and the shows are said to work for
contentment among the helpers. Probably the time is
not far distant when all large factories will adopt the
plan. Certainly it is a cheap way to keep workers from
becoming restless.

^c :fc ^

Shipping Films

ELSEWHERE in this issue are printed the new
rules governing the shipment of inflammable
moving picture film. These rules apply to all
shippers of film, whether producers of pictures or users
of pictures for any purpose whatsoever. A careful read-
ing of these new regulations, which go into effect July
1 next, is urged by all readers who are shipping reels.
Manufacturers of shipping cases and carrying boxes
have adjusted the designs of their containers to meet
these requirements. Rigid enforcement of the provi-
sions of this ruling made by the Interstate Commerce
Commission will be enforced.

REEL and SLIDE

7

"Garden" of Films

DURING the past year there has been a decided
increase in the proportion of films produced
which may be classed as "better films" for the
family and for young people. The percentage has in-
creased from 26 in 1914 to 48 in 1918. The National
Board of Review, at 70 Fifth avenue, New York City,
has cordially endorsed these pictures as fine for various
purposes and has, through its Social Service Depart-
ment, the National Committee for Better Flms, pre-
pared the "Garden of American Motion Pictures" for
the year from April 1, 1918, to April 1, 1919. This
catalog, which will shortly be ready for distribution,
gives all essential information, including the name of
the picture, a word describing its character, the star,
reels, and maker or distributor.

In order to make this list more effective the Board
has worked out with the great film distributing com-
panies a system whereby, with their assistance, the
service is made much more definite and sure to persons
in all parts of the country desiring the use of these
finer films. Several improvements are being made in
this over previous issues of the "Garden." As here-
tofore, the pictures are grouped by distributing compa-
nies, but are arranged in order of release dates, which
are given first, to facilitate selection with reference to
age and price. Another innovation is the inclusion of
the source of the picture when it is drawn from stand-
ard or current literature, a magazine story or stage
play. It is anticipated that this catalog will fill a de-
cided need among churches, schools, libraries, recrea-
tion centers, and other social organizations using the
motion picture, as well as the committees co-operating
with theater managers, for whose benefit its periodic
publication was, several years ago, originally under-
taken.

The Slide Remains

THOUGH moving pictures have taken the lion's
share of the glory in exhibitions given by Bur-
ton Holmes, Newman, Elmendorf and others, we
note that these lecturers still find a definite use for the
stereopticon slide. The writer has seen Mr. Burton
Holmes talk interestingly while a lowly slide held the
screen in a way that indicated he placed great value on
it as a means of clarifying his remarks. The truth is
that the slide offers a pleasant contrast and has a rest-
ful effect upon the eye after thirty minutes of movies.

A New Projector

REEL AND SLIDE congratulates the National
Drop-Head Projector Company, which has just
announced its new machine, on having a won-
derfully efficient and compact model. This projector is
the result of long and painstaking experiment on the
part of practical engineers who have endeavored to
secure a machine capable of being utilized for a wide
variety of purposes. Several feature of the Drop-Head
are distinctive. It takes projects from slides as easily
as from film ; it is light and compact and attractive to
look at. The fact that practically all makers of porta-
bles ar far behind in their orders and that the field for
their use is broadening day by day, this company enters
the field at a particularly promising time. South Amer-
ica, Canada and Europe are calling on American pro-
jector makers to supply the growing demand in those

countries and the demand at home continues to grow
as well. The new factory at Fond du Lac, Wis., is
equipped to turn out machines in quantity and an ex-
perimental division is to be installed for the purpose of
constantly improving the company's models, with the
idea of meeting new conditions that are arising con-
stantly, which call for rectifications at regular intervals.

The Supply of Films

CORRESPONDENCE from readers indicates a
widespread demand for the list of film exchanges
printed recently in the columns of Reel and
Slide Magazine. As a service to its readers, this maga-
zine will shortly print this list in booklet form for the
benefit of those readers who did not secure copies of the
magazine containing it.

What One School Did

A RHODE ISLAND high school has substituted
moving pictures for the class play ordinarily
given by the senior class.
The pictures to be shown are views of life in Sing
Sing prison, showing the modern ideas in prison disci-
pline and the working out of the prison reform system
inaugurated by Thomas Mott Osborne. This is a sys-
tem which not only gives prisoners more freedom within
the prison, but what is far more important, helps them
to go straight after they leave prison walls. The sub-
stitution of such pictures as these for a high school
class play argues pretty well for the class which has
done it. If a class play was impractical, many a group
of boys and girls would have chosen an entirely differ-
ent type of "movie" in its place. It shows that in spite
of a thousand adverse influences it is possible to inter-
est boys and girls in the great drama of life which is
going on all around them, and to interest them in such
a way that they will, though perhaps unconsciously,
become better public influences for the knowledge they
have gained.

Industrial Films In Pawtucket

PAWTUCKET, Rhode Island, is eductating its
citizens regarding American business and indus-
try by me;vns of industrial moving pictures.
These films are exhibited at regular intervals in Paw-
tucket's Civic Theater. The Civic Theater movement
in Pawtucket is attracing a great deal of attention
throughout the coimtry. It is an enterprise founded
for the sole purpose of teaching Americanism to the
foreigners in our midst, and the common sense methods
pursued, the sympathetic attitude of those who are con-
ducting it towards those of foreign birth, commend it
to the serious consideration of all who would have the
melting pot melt a trifle more thoroughly than it has
in the past. A number of people got together in Paw-
tucket some years ago and made plans to hire one of the
local theaters every Sunday evening. All classes, all
creeds and all shades of political belief were represented
among the founders. Each Sunday evening a meeting
is held, and addresses on educational subjects are given.
Interpreters are present, and these give the gist of what
is being said to those who are unable to follow the
speech in the English language. Educational moving
pictures are shown, illustrating the agricultural, manu-
facturing and commercial activities of the United States.

REEL and SLIDE

Pictorial ccLife of Abraham Lincoln"

By John S. Bird, A. B.

T

I HE series of moving
pictures, known as
the "Lincoln Cycle,"
produced by the late Ben-
jamin Chapin and now
available at all Famous
Players Lasky Exchanges,
deserve the serious atten-
tion of the pedagogue, espe-
cially he who teaches his-
tory. The Lincoln Cycle
tells the life of the mar-
tyred President with great
fidelity and was filmed with
a sincere desire to make the
pictures worth serious con-
sideration.

The long runs enjoyed by
the early reels in this series
in the commercial theaters
augur well for the future
of educational subjects in
small doses — one reel at a
time. For the benefit of
those who are interested in
the Lincoln series, we give here a few scenes
from the plays themselves and a brief outline
of the contents of the ten "chapters" or reels:
First Reel— "The Son of Democracy"— An
intimate glimpse of the boyhood of Lincoln.
His first love and his first great sorrow ;
pranks and activities of a boyhood in the wil-
derness.

Second Reel— "The Call to Arms"— This reel
shows the Lincoln family in the White House;
the outbreak of the war; facing momentous
problems.

Third Reel — "My Father"— A chapter full
of action and humor.

Fourth Reel — "My First Jury" — A story of
Lincoln's defense of the little colored boy,
accused of chicken stealing.

Fifth Reel — "Tender Memories" — Lincoln
criticized and harassed; facing the great crisis.
Sixth Reel — "A President's Answer" — The
father heart of Lincoln is revealed as he con-
stantly grants pardons in direct opposition to War Sec-
retary Stanton and against the regulations and discipline
of the Army.

Seventh Reel— "Native State"— Pioneer life with Daniel
Boone. Last among the In-
dians.

Eighth Reel— "Down the
River" — The Mississippi in the
olden days.

Ninth Reel— "The Slave
Auction" — Lincoln's experience
v/ith a band of slave stealers.
Tenth Reel— "Under the
Stars" — Kentucky's secession
and the trying days of the
war.

When the initial reel of the

Lincoln Cycle was first released,
there were some doubts as to
the commercial value of the
production. A fitting dignity to
the subject was essential, yet
the necessary elements for
maintaining entertainment qual-
ities were not to be ignored
either. The pictures had not
been in circulation a month be-
fore their success was assured.
They enjoyed runs in many of
the leading photoplay houses
of the country and have been
projected in almost every ham-
let in the United States as well.
They have been endorsed and
patronized by the Better Flms
Committees, by Church workers
and educators in all parts of the
United States. It has been the

chief aim of the producer to make the series truthful, not
alone to history but to tradition as well. In fact, he has
been daring enough to subserve theatrical values to the
truths of history and to accentuate the points in the life
of the Martyred President which may not be
always the best of entertainment, but which
present facts which inform and help the
younger pupil to have a better understanding
of the Emancipator. Mr. Chapin made a
serious effort to study Lincoln the man. Only
a most daring actor would attempt to repro-
duce so seriously the personality of an indi-
vidual which has been so clearly developed in
the minds of the American people. That his
conception and its presentation might easily
clash with popular opinion and thereby bring
failure on the attempt was not beyond the
bounds of possibility. That Mr. Chapin
achieved his ends successfully is the general
feeling of those who understand the matter
best.

The Lincoln pictures early won the favor of
students and especially those who knew Lin-
coln and knew his personality and history.
A series of similar productions depicting inci-
dents in the lives of other famous Americans is being
planned, we understand, chiefly for use in the teaching of
history in schools. In this, it seems to the writer, there
should be an effort made to subordinate all theatrical effect

and keep the personality of
the man to the forefront, con-
sulting unquestioned authori-
ties. The producer usually
finds himself out of his ele-
ment when he attempts to turn
the camera seriously on sub-
ject matter that lies in the pro-
vince of the historian or the
student; and an undertaking
like the above cannot have too
much care used with it in
screening.

!

M -5 1919

©CLB432794

magazine:

VOL. II

JUNE, 1919

NO. 6

First Missionary Photoplay Produced by Religious Body

Rev. Brack's Production, "The Problems of Pin-Hole Parish," Accompanies Lecture
Six Reel Story of One Church's Battle for Righteousness Being Widely Circulated

By Rev. Charles E. Bradt

(Central District Secretary of the Presbyterian Board of Foreign
Missions, Chicago, III.)

i*illH

Climactical Scene from the

photo drama, "Pin-Hole

Parish."

Under the auspices of the
Presbyterian Board of Foreign
Missions, and shown widely
throughout the United States,
"The Problems of Pin-Hole
Parish," a six reel church pho-
todrama, represents what is per-
haps the most notable achieve-
ment of its kind ever attempted.
This picture was conceived,
written and directed by those
interested in the work of the
church body. With each exhi-
bition of the film is given a
lecture. Ten thousand dollars
was spent in the production of
this film. The picture is being used both serially, one reel at a
time, and all at one sitting. It is being widely exhibited in Pres-
byterian churches. In our literature to the various churches we
say:

"The best way to use the film is to accompany its exhibit with
a lecture, or a sermon. This can be done as a serial program,
using one reel each service with an appropriate preliminary ad-
dress. This offers a splendid course of interesting and instructive
subjects. These subjects may be presented on consecutive week
days or nights, or on Sunday evenings.

Use in Connection with Institute

"Again the entire film can be run at one sitting or service, and
also a suitable preliminary lecture can be delivered without mak-
ing the occasion unduly long. This is an ideal way to use the
film when a full evening or only one evening can be given for the
service. But a still better way to use the film is in connection
with a Church Missionary Institute lasting several days with both
afternoon and evening services as conducted by the author in
many parts of the country in both city and rural communities."

We have made admission to this expensive six reel photoplay
with its accompanying lectures free, just as admission to preach-
ing is free. We will take offerings in connection with each even-
ing service, all of which will go to the moving picture fund. We
believe the people will support this enterprise generously, and
thus encourage this new method of imparting missionary inspira-
tion and information. Some will
give more, and some will give
less, no doubt. This is the first
missionary photoplay ever pro-
duced, so far as we know. It
cost several thousand dollars
cash and much uncompensated
service. All of the actors gave
their time and talents freely.
The film is estimated to be
worth ten thousand dollars. The
regular rental price is $25 per
day. For special rate to churches
and religious societies, all per-
sons should address Church
Missionary Institute, 1813 Stev-
ens Building, Chicago, 111.

The author of the moving picture drama lectures on "The Sci-
ence of Successful Church Work" in connection with each exhibit
of the photoplay, and also conducts parlor conferences and con-

From the First Missionary
photoplay.

versationals en New Era Expansion Themes and Missionary Ac-
tivities at other suitable times of the day.

"Something different" — a psychological necessity in church life
as in war. "Boots, — boots,- — boots, — boots moving up and down
again" will drive anybody crazy. Genuine Christianity is scien-
tifically and psychologically sound. It mobilizes all the faculties
and functions and forces of the universe. Of these dramatic art
is only one ; but it is one. The dramatic effect is capable of being
used in a decidedly wholesome and constructive way. The church
is facing the most serious and solemn situations the world has
ever known. Nerves are being stressed and distressed to the snap-
ping point. New standards of giving and living, or believing and
relieving are absolutely necessary if we are to save humanity
from the mad house and prevent the world from becoming a
charnal house.

One of the ways of encouraging people to rise to these new
standards at this critical time is the presentation of the above
named drama.

CAST OF THE PHOTO-PLAY

Rev. N. Rowe Gage (Pastor of Pin-Hole Parish)

Rev. Charles E. Bradt, Chicago

Mrs. Gage (his wife) Mrs. Chas. E. Bradt, Chicago

Mr. John Truman (business man) Mr. E. Higginson, Wichita

Mrs. John Truman Mrs. E. Higginson, Wichita

Mr. Percy Mutchmore (banker) Rev. W. O. Carrier, Chicago

Mr. Prudent Kloser Rev. G. W. Cassidy, Wichita

Mr. Neer (real estate dealer) Rev. E. R. Worrell, Chicago

Judge Morelight (lawyer and judge) . . .Rev. R. R. Bigger, Chicago

Mr. Venture Rev. W. E. Shirey, Chicago

Mr. Traveler Rev. M. E. Anderson, Chicago

Dr. Bodyguard (physician) Rev. F. A. Hosmer, Chicago

Mr. Member Rev. Geo. E. Partch, China

Mr. Other Rev. G. W. Wright, Philippines

Mr. Someman Superintendent Bacon, Chicago

Mr. Philo Rev. Robt. C. Young, Evanston

Janet Bright Kloser (daughter of Prudent Kloser)

Mignonne M. Gaines, Chicago

Mrs. Kloser (wife of Prudent Kloser)

Miss Helen Margaret Bradt, Chicago

Maid Aliff Bosier, Chicago

Theodore Truman (son of John Truman)

Rev. J. N. Zydeman, Evanston

Bill Grimes (a thug) Rev. W. Clyde Smith, Chicago

Saloon Keeper Mr. L. L. Henry, Chicago

Jack Deeman (gambler) Mr. Edwin B. Bradt, Chicago

Pastor's Helper Mr. Z. Bercovitz, Chicago

Saloon Patron Rev. E. N. Ware, Chicago

Harold Kloser (son of Prudent Kloser)

Sergeant A. Gordon Bradt, Chicago . .

Brotherhood, Saloon Patrons and Foreign Girls.

SYNOPSIS OF "PROBLEMS OF PIN-HOLE PARISH"

A new pastor and his wife come to the church of Pin-Hole.
The pastor is not interested in missions but his wife is. The
church is anti-missionary in practice. The pastor's wife, by means
cf wise methods, seeks to introduce the Great Commission IDEA
into her husband's head and heart. She believes in BOOKS. The
pastor is particularly concerned about his SALARY. He studies
church methods simply to get his salary raised. There are others
in the church who are of his way of thinking, both for themselves
and about the church. But there is also good soil.

The pastor unwittingly loans one of his wife's missionary
books to one of his church officials. He no sooner does this than
he fears there will be trouble. His fears are well founded. The
"Idea" escapes from the opened book. When once the "Idea" gets

9

10

REEL and SLIDE

out it works wonderful transformations, revolutions and evolu-
tions.

PART I

1. The first pictures disclose the emergence of the "Idea" in the
Manse.

2. The pictures then portray the "Idea" circulating among the
church officials.

PART II

1. The "Idea" takes root and begins to produce fruitage.

2. An organized attempt is made to eliminate the "Idea" root,
branch and fruitage.

3. Friends of the "Idea" rally to the battle and the contest goes
forward from Comedy to Tragedy.

PART III
1. The "Idea" seems to be self-propagating and irresistible. It
attacks all kinds of problems and battles with the most difficult
situations.

PART IV
1. The dominating influence of this GREAT IDEA presents a
remarkable psychological study, triumphing over Egotism, Racial-
ism, Religionism, Commercialism, Animalism, Pacificism, Sec-
tarianism.

PART V
The "Idea" is not indifferent to the romantic love of youth, but
it beautifully blends with a love for all mankind.

PART VI
The climax of the play reviews the effect of obedience to the
Great Commission as transforming not only the Local Community
but reaching unto the uttermost parts of the earth in its saving
influence.

Indiana Editor Makes Plea for Film Library

After having seen a private exhibition of the novelty one
reel picture, "The Ghost of Slumber Mountain," which is being
distributed by World Pictures, shown to the authorities of Purdue
University, the editor of the Lafayette (Ind.) Morning Journal
contributed an editorial, taking for his subject, "Moving Pictures
Should Play Part in Education."

"The idea of libraries of educational motion pictures is gain-
ing much support. The government is already doing a good deal
in this line. Many people feel it should do much more.

"The time will come when all public libraries will carry a de-
partment of educational moving pictures. Pictures, machines and
films will be produced at moderate prices and will become common
in schools and churches. History, geography, social science, com-
munity spirit, the Bible and many other subjects will be taught
in this way.

"Moving pictures are destined to be one of the world's great
educational forces. They convey ideas more vividly than any
other method. They arouse emotion and enthusiasm. They form
deep impressions that profoundly influence people. These pictures
performed a tremendous service during the war. They helped
people who do not read much to understand the reason for the
war and to see America's peril. They secured a splendid support
for the war efforts. In the same way moving pictures can be used
to help on all community causes. Boards of trade can use them
to arouse interest in business enterprises. Village improvement
societies can employ them to show what other communities are
doing in beautification. The power of this form of instruction
should be realized, and a great system built up for supplying edu-
cational pictures for public and school use all over the country."

Scene from the instructional production, "The House That
Jack Built."

Extensive Use Is Made of Films in Schools
of Kansas City, Mo.

By Ruth Harrington

(Department of Extension Work, Board of Education,
Kansas City, Mo.)

VISUAL instruction is no longer a question of future consid-
eration. Instructors and educators are fast learning what a
necessary and important part the movie is playing in our
educational system. Although the development in educational
movies is in its infancy, it is foreseen by some of our most learned
men that the time is not far distant when most of the instruction
in the public schools will be given through this medium.

To awaken a higher degree of interest concerning lesson sub-
jects in the children attending the public schools of Kansas City
the Extension Department of the board of education has created
a geographical course of motion pictures which it controls and
owns. Our regular course comprises films on manufacturing,
scenics, nature studies, etc. At the beginning of the season the
different schools interested register with this department and are
put on our "circuit," a progressive program being used which af-
fords a new subject every two weeks or oftener, depending upon
the requirements of the school.

Students Often Operate Machines

In some cases the schools own motion picture machines and
furnish their own operator, but in most cases boy operators from
our School of Mechanical Trades are sent out with the programs,
the principal or a teacher reading the titles off the screen and
making the explanatory talk covering the subject. Syllabi are
sent to the school a week or so in advance in order that the pupils
may have the proper advanced work, thus enabling them to get
the full benefit from the picture.

Aside from our regular geographical course, we obtain from
the government and different film exchanges pictures for our
School of Mechanical Trades and also literary productions, trave-
logues and comics for special occasions, every film of which is ex-
'amined as to its moral standards before being shown. We are
using three types of machines, the heavy standard projector, semi-
portable (of a lighter type), portable and different models of the
"suit-case" type.

Special Features Also Shown

To interest all the people of a community as well as the chil-
dren in a higher type of motion pictures special productions such
as "The Son of Democracy" and "The Blue Bird" have been run
in the schools directly after school hours and in the evenings, for
which entertainment a small admission fee is charged. The prof-
its, if any, are divided equally between the school and the Exten-
sion Department, the Extension Department's share being used for
the upkeep of the old and the purchase of new motion picture ap-
paratus. "The Son of Democracy" had a run of two weeks and
"The Blue Bird" three weeks, the latter being accompanied by a
dramatic reader.

This motion picture system was established in our schools by
Mr. Charles Howard Mills, director of Extension Work, and has
been in progress over a year, being continued steadily through the
school term. The movement is growing and the schools are be-
coming more and more interested. Not only is this method of
education and entertainment developing the interest of the pupils
as regards lesson subjects, but it is increasing the demand for pic-
tures of a higher moral standard by the people in general. The
attendance at the geographical and semi-educational pictures runs
into the thousands.

Government Films Shown in Social Hygiene Work

A lecture on "The End of the Road," illustrated by govern-
ment films, was given to a group of working girls at the Hamil-
ton Park field house in Chicago recently by Dr. E. Franc Morrill
under the auspices of the newly created department of education
for women of the Division of Social Hygiene of the State Depart-
ment of Health. The lecture was repeated a few days later at the
Olivet Institute by Dr. Harriet C. B. Alexander. Dr. Rachelle S.
Yarros and Dr. Wilhelmina McEachern were scheduled to give
the same lecture at other places before selected audiences.

Stefansson Shows Slides of Blonde Eskimos

Vilhjalmur Stefansson, who has just returned from an ex-
tended trip into the Arctic region, is using the stereopticon to
show the beauties of the northland in lectures he is giving in dif-
ferent cities of the United States. Among the slides are many of
the blonde Eskimos, a tribe which he is credited with discovering.

REEL and SLIDE

11

Industrial Production Aims at Increased Food Supply

"Into Service," in Two Reels, Exhibited Here and Before American Soldiers in Europe;
Graphically Shows Labor Saving Possibilities and the Modern Farm Tractor in Action

By E. J. Clary

A two reel industrial production, pro-
duced by the Rothacker Film Manu-
facturing Company, for the Advance
Rumely Company, of La Porte, Ind.,
manufacturers of the Oilpull tractors,
is a plea for increased food production
in order that the United States may
help feed starving Europe during the
period of reconstruction. This picture
was directed by Mr. C. P. Tobin, of the
Rothacker directorial staff, and there are several features of the
production that must be of interest to all national advertisers,
especially those contemplating what might be termed an "educa-
tional picture."

The picture serves as a practical demonstration of the tractors
made by the company under all conditions, as well as a pictorial
review of the manufactory where the tractors are made. The
"story" running through the production has been handled with
consummate skill and, though all direct advertising has been
eliminated, the effect of the film is to interest any progressive
agriculturist in the virtues of the Oilpull.

Film Teaches Labor Saving

The name of this picture is "Into Service." While primarily
a war-time picture intended to teach the value of labor saving by
means of modern machinery, the film was produced in a way that
its appeal is just as worthy and appropriate now as it was a year
ago. Let us consider the "story" :

Jim Davis lives with his parents on a farm and helps his
father run it. He enlists in the service and tells a friend, an
implement dealer, that he is worried about leaving his father alone
to do all the work. His
friend urges him to go to
La Porte and see how
tractors are made, and to
learn what they will do
towards solving the prob-
lem.

Jim returns home, and
talks it over with his
father, who, proud of
Jim's enlisting, tells him
that if he will select the
tractor, he will run it and
keep the farm going. Ar-
riving at La Porte, Jim
meets the superintendent,
and is shown through the
big plant, where he sees
how well the Oilpull trac-
tor is made, and is con-
vinced that it will more
than take his place during
his absence. The factory
scenes are a revelation to
anyone who has never
seen a big modern factory
at work. You are shown
the making of a tractor
from start to finish — from
the pattern room to the
shipping of the finished
job. All the operations in the making and assembling of the
various parts that go into the Oilpull tractor are seen.

The tractor is shipped to the farm, and Jim goes to camp.
There he is kept informed by letters of the good work the Oilpull
is doing, and the moving picture shows the Oilpull plowing, drag-
ging, discing, drilling, hauling mowers, hay-loaders, manure-
spreaders, binders, wagons and road graders. It shows the Oil-
pull threshing, stump pulling, wood sawing and silo filling. In
fact, you see the actual field work of all the operations for which
a tractor can be used.

A story of real human interest is interwoven with the factory
and field scenes. Jim is shown at camp and there are actual
camp scenes taken at one of the U. S. Army training posts.

"Into Service" is being widely circulated through the Indus-
trial Department of Universal and by the Y. M. C. A. in Europe,
two complete prints having been given to that organization by

Farmer Davis congratulates his son
on his enlistment

the producer. The name of the Advance. Rumely Company does
not appear on any of the titles. There are two flashes where
the trademark is se-en, but that is all. This is a singular instance
where the "story" element, a practical demonstration and factory
operation have been successfully combined in one production.
An additional production is now almost completed for the same
concern which will be known as a "factory" picture and which
will concentrate on the manufacturing end of the tractor business
in the La Porte plant and in the demonstration.

Big Theme Accentuated

The theme of the story, "Raise more food with less manual
labor," is advanced in this picture at every opportunity. The
effect of the film is to open the eyes of the less progressive farmer
to the advantages of the tractor in farm work, especially in times
of labor scarcity.

In the plan of distribution, every aid is given to the com-
pany's dealers by which they may benefit from exhibitions. The
film will run continuously during the period of reconstruction
and will undoubtedly find its way to many of the state fairs next
fall and in the auditoriums of many agricultural colleges and
other institutions where it will undoubtedly do a vast amount
of good.

An attempt has been made in the scenario to maintain inter-
est throughout by never losing the thread of the "story," with its
climaxes and situations, and by keeping to the big theme of labor
conservation. This film is directly in line with the similar pro-
ductions being made and circulated by the United States Depart-
ment of Agriculture in its rural educational campaign. In addi-
tion, it will likely secure far greater net circulation than the
Government films are to get.

Films and Slides Play Big Part in Health Week

Motion pictures and stereopticon slides formed an important
part of the program during Health Week at North Attleboro,
Mass., recently. Lieut. J. J. Carroll, of the State Department of
Health, exhibited the motion picture, "Fit to Fight," and lectured
on the subject. Dr. Russell B. Sprague gave an illustrated lec-
ture on "How to Keep Well," for high school pupils. The same
evening he gave an illustrated lecture on "Man and Microbe."
Mrs. Alzira Wentworth Sandwall, of the State Department of
Health, spoke on "Food — What It Is and What It Does," also
using slides to illustrate the subject. The next evening an illus-
trated lecture was given to women by Dr. Lillie Owen Burbank,
of the State Department of Health, on "Social Hygiene as a
Public Health Problem." Miss Genevieve R. Jules and Miss
Cecelia Lemner, public health instructors, gave illustrated talks
to the children of the grammar grades on "How to Keep Well.''
Films were shown 'for the amusement of the audiences at vari-
ous times during the week.

School Board Hears Talk on Moving Pictures

At a meeting of the board of education of District 75, Evans-
ton, 111., recently, W. A. Justice, assistant superintendent of
schools, presented the plan for the introduction of visual educa-
tion through the use of motion pictures in the public schools. Mr.
Justice spoke of the success of motion pictures in various schools
in other cities, the scope and number of studies that can be taught
by motion pictures and the benefits that have already been derived
from the two machines now in use in two of the schools. He gave
an exhibition of the type of film and the machine to be used. The
question will be acted upon at the next meeting of the board.

Films and Slides of Returned Soldiers

Starr Cadwallader, divisional director of the Bureau of
Health and After Care, gave an illustrated lecture on "The Re-
habilitation of the Soldier as He Returns to the Life of a
Civilian" at the high school in Hamilton, Ohio, recently. Mo-
tion pictures as well as slides were used.

Richmond, Va., Schools Show "France in Arms"

"France in Arms," a five reel motion picture, was shown in
the public schools of Richmond, Va., recently in connection with
a regular course of instruction on the history of the World War.
Parents of the students and the public generally were permitted
to witness the films without charge. The picture was loaned to
the schools by the Red Cross.

12

REEL and SLIDE

Motion Picture Is Held Logical Successor of
the American Saloon

By Orrin G. Cocks

(Secretary, Affiliated Committees for Better Films)

HAVE you considered the motion picture as the logical suc-
cessor to the saloon?
The saloon is passing into oblivion, and with it much of
the lure of liquor. Business, war, food necessities and moral
sentiment all have combined to push it into the grave. But hu-
man nature is very much alive. You can't bury human nature.
It is like Banquo's ghost. "It will not down." It will demand
and receive stimulus and relaxation. It will not be coerced nor
advised nor starved into goodness. Nor can it be made over
into something refined and nice. Men have always insisted on
play and some of their pleasure has been found in that passing
social institution, the saloon, which has abounded in light, con-
versation, warmth and independence.

Now that this gathering place has pronounced its "morituri
salutamus," it is the part of wisdom to begin immediately the
use of other forms of amusement which satisfy elemental crav-
ings. History has taught for ages that the removal of one form
of temptation did not mean freedom from all temptation. The
garnished and empty house from which the one devil has been
driven may readily become the habitation of seven full grown
demons of even greater malignity. Witness patent medicines and
"dope!" Human nature, like the atmosphere, abhors a vacuum
and straightway finds or invents a substitute.

Substitute Must Be Found

This truism means that something equally powerful, inde-
pendent and attractive must be found. Some one amusement or
series of pleasures must exist which will absorb the leisure time,
the dull periods, the excess energies, the longings for thrill and
excitement, or the demands of weary or overburdened minds. I
wonder how energetically the opponents of the saloon have la-
bored to find these legitimate outlets for human energy. Are they
leaving this constructive social problem to individual ingenuity or
to proprietors of coffee houses, clubs and "subway saloons?"

The business men are awake and active. All their energies
have been applied to producing commercial pleasure which will
have a sufficiently broad appeal to make a continuous profit for
themselves. Witness the vast variety of games, organized base
ball, pool and billiards', and bowling. See the extent of the manu-
facture of bic3rcles, automobiles and motorcycles. Notice the
spread of the replicas of Coney Island, vaudeville, theaters, phon-
ographs, popular music and the rest.

Human nature, however, is continually demanding more and
something different. The motion picture serves more people than
any of the others. It has something for everyone. Its appeal is
universal. It furnishes emotional excitement, mental stimulus,
and a contrast to drab realities. It draws all members of a fam-
ily instead of age or sex groups alone. It is a democratic, whole-
some and self-respecting entertainment. Again, it is inexpensive,
near at hand and ever changing. More fundamental than all, it
ministers richly to the desire of mankind for passive enjoyment.

This element of passivity is too little considered for the part
it plays in life. Just here lies some of the attractiveness of liquor.
If you will run over in your mind the various things which cap-
ture the attention you will find that most of them are passive.
The book or magazine is enjoyed in an easy chair. Outdoor
games are witnessed by thousands from bleachers or side lines.

Passive Entertainment Most Attractive

Races draw their votaries because they can be seen in com-
fort. The play is popular because the audience sits quietly and
watches a few actors portray human emotions. Even the lec-
ture and the sermon require little more than mental effort in com-
fortable seats. So this greatest of amusements, the motion pic-
ture, flashes oh the screen before people who do nothing but en-
joy while they relax.

Why search further! Make use of this absorbing amusement
on a far larger scale than at present. Transform the larger sa-
loons in your town. Keep the motion picture on the first floor
and clubrooms for all the people of the neighborhood on the
floors above. Extend the number of community houses ! Let's
have a larger number of thoroughly democratic parish houses !
Let's transform the schools into community centers with the mo-
tion picture as the great basis of attraction ! Let's expand the
latent possibilities of this wonderful art to meet the play needs
of the whole people. It will attract the whole family as the sa-
loon did not and will leave in its wake neither headache, depres-
sion nor trouble

Two North Dakota Churches Succeed in
Moving Picture Work

By A. P. Hollis

(College Extension Lecturer, North Dakota Agricultural College)

THE visual instruction service of the North Dakota Agri-
cultural College has supplied moving picture films at fre-
quent intervals to the pastors of several churches in the
state. Those in which the service has been continued long
enough to warrant the drawing of any conclusions are the Ply-
mouth Congregational Church, Fargo ; the Dwight Congregational,
Dwight, N. D., and the Broadway Methodist Church, Fargo.

The pastor of the Plymouth Church in Fargo, Rev. E. C.
Ford, has been an enthusiast for some time on visual instruction
methods in his church. He has both a citj' and a rural church
in his supervision and has used lantern slides frequently in the
rural church and both lantern slides and movies in the city church.
Last winter he subscribed through our department for eight issues
of the Official War Review, distributed by the Pathe Exchange.
These were used in connection with a series of sermons on Presi-
dent Wilson's fourteen points. A portable projector from the col-
lege was taken to the church every Sunday evening. The films
were run either before the sermon or else at a proper point in
the sermon, the pastor making running comments as the film was
shown. Good interest and attendance was shown each evening
and one of the local papers made special reports of these illus-
trated sermons. Mr. Ford has in mind a more harmonious use
of the film for sermon illustrations as soon as he can work it out.

Minister Writes of Experiences

A recent letter from Rev. Cooper of the Broadway Methodist
Church will perhaps explain the work there better than it can be
told otherwise. As will be seen from the letter the unique feature
of this was the movies used to get the Sunday school children to
study their lessons more thoroughly, moving pictures during the
week being a reward for meeting the lesson study requirements :

Professor A. P. Hollis, Extension Department, Agricultural
College, Fargo, N. D. : I want to thank you for the splendid serv-
ice given us by the Extension Department of the college by the
use of slides and films and the personal services of Professor
Brewer and yourself in showing motion pictures in the Broadway
Methodist Church on Tuesday evenings. They are not only at-
tractive, but very instructive and of fine educational and moral
character. With us they serve a dual purpose. They give the
children and young folks entertainment and instruction, and they
also quicken an interest in the religious lessons in certain depart-
ments. I had printed a sheet for home work on the Sunday
school lesson and required the pupils to read through the lesson
story, to read each portion of scripture for the day, to write out
each day one verse from the day's Bible reading, and to answer
at least one study question. This sheet filled and presented ad-
mitted the Junior and Intermediate Departments to see the pic-
tures. These requirements were not made for the departments
of younger children, nor for the older young people. In the classes
where this was used an increased interest and study of the lesson
was observed. Sincerely, G. W. Cooper, Broadway Methodist
Episcopal Church, Fargo, N. D.

Novelty of Films Remains

Rev. Cadwell of the Dwight Congregational Church has a
parish including several points, and he not only uses slides and
films on his itinerary, but has even purchased a moving picture
machine with battery equipment to use in his rural work. Mr.
Cadwell has a broad conception of the mission of the country
pastor and uses his machine for entertainment purposes among
the young people of his parish. He is now located at Cummings,
N. D., and has just written in for some more films.

In one or two of these cases I have feared that the pastor
would overdo a good thing, and that the frequent use made of
screen projection would soon wear off the novelty and the con-
gregation would get tired. This has not proved to be the case,
however, and all of these pastors expect to make further use and
study of the moving picture films as a factor in church work.

Slides Show Growth of Co-operative Movement

After speaking on the subject, "The Meaning of True Co-
operation," at the Reconciliation Forum in the Plymouth Con-
gregational Church at Utica, N. Y., recently, Walter Pratt Long
of New York City presented to his audience a series of stereop-
ticon views illustrating the inception and growth of one of the
greatest of England's co-operative concerns. A free discussion
followed.

_j

REEL and SLIDE

13

Motion Picture Teaches Advantages of Special Training

"Heads Win" Produced for Well Known Correspondence School Goes to Foreign Lands
Five Thousand Theaters Likewise to Give Program Exhibitions in American Cities

By G. Lynn Sumner
(Advertising Manager, International Correspondence Schools)

THE first use ever made of motion pictures by a corre-
spondence school, we believe, has been made and is being
made by us. To a particularly aggressive sales campaign,
which has taken the I. C. S. and its service to all parts of
the civilized world, we have now added motion pictures, actuated
by the belief that we are
doing a good thing for
the people in general
and for our own busi-
ness in particular. Our
film is designed to im-
press upon the mind of
the plodder the fruits
that result from special
training and to supply
the necessary inspiration
to arouse the plodder
from his condition. It
would seem that a stir-
ring theme may easily be
found in such a subject
for moving picture pur-
poses and this proved to
be the case.

The I. C. S. production
is called, "Heads Win."
It is a screen "story."
It was produced by the
Universal Film Manu-
facturing Company and
their Industrial Depart-
ment^ have charge of
theater exhibitions for
our company. In addi-
tion, "Heads Win" is to
be exhibited in all parts
of the world by the Bu-
reau of Commercial Eco-
nomics of Washington, the officially recognized medium
distribution of Government films.

Holley Praises "Heads Win"

The Bureau was founded several years ago by Dr. Francis
Holley for the purpose of exhibiting free to the public films which

I not only have entertainment but educational value. So important
has the work become that many states have
appropriated large sums to establish free
auditoriums for showing the Bureau's
films. Nearly every college and university,

| and hundreds of public and private schools,

| are now equipped with moving picture pro-
jectors for the showing of films to stu-
dents, securing all of their pictures through
the Bureau's service. Cardinal Gibbons,
after personally investigating the service,
arranged for films from the Bureau to be
shown in 1,800 Catholic schools.

'"Heads Win,"' said Dr. Holley in a
recent interview, "is a wonderful picture.
It has that rare quality of combining in an
admirable manner real entertainment with
real instruction. It's the kind of film we
are anxious to secure for the Bureau. I
propose to keep in constant circulation for
exhibition to the public 20 prints in the
United States and Canada, 6 in South
America and Mexico, 4 in India, 3 in
South Africa, 3 in Australia and 2 in New
Zealand."

"Heads Win" tells the story of Jim God-
frey, _ who was employed in a humble
capacity at the works of the Goliath Elec-
tric Company of Springfield, N. J. When
he sought to advance himself to an assist-
ant foremanship he was rejected because
of his general lack of knowledge of any
useful occupation. He lost his temper

when he was "turned down," was dismissed from his position, and
when he sought a new one, found many doors closed to him be-
cause he was incompetent to perform any skilled work.

Jim Godfrey's Chance Comes

His wife induced him to take a course with the I. C. S. Elec-
trical engineering was his selection, and he studied so faithfully
and so well that while acquiring information he was returned to

his old position at the
Goliath works and be-
came efficient at his un-
important task. His in-
dustry and growing ef-
ficiency attracted atten-
tion and he was made
assistant foreman. While
holding this place his
opportunity came when
there was a break in the
machinery of a great
drawbridge, electrically
controlled. There was
need of immediate serv-
ice and this was per-
formed by the assistant
foreman, who, fortified
by his course in elec-
trical engineering, found
the source of trouble,
corrected it, and won
for himself the assistant
superintendency of the
mammoth plant at which
he was employed.

It is possible to arouse
a sluggish ambition by
means of a screen drama
breathing success and
achievement against nat-
ural oSds. This is the
day of specialization and
the man trained for a special line of work draws bigger pay and is
a bigger asset to his employer and his community. The film
brings this out clearly. There has been a willingness evinced by
many leading theater owners to give our picture a place of honor
on their regular programs. In the first place we aimed to make it
worthy of such "showings and to get into it sufficient general in-
structional values to make it welcome before any audience.

"Heads Win" is making excellent school
material and is in demand by churches of
all denominations. We aim to make it
easily available to all, conscious that we are
giving something that has a real value to
the youth of the United States of both
sexes.

More and more, big national advertisers
— concerns with a real story to tell — are
looking into the industrial film idea. And,
in my opinion, just one thing is holding
them back from launching into this new
medium of national publicity. It is the
question of distribution. They can see the
picture possibilities in their products, yet
they always come back to the question,
"Suppose we do have a picture made, can
we get it into the theaters ? Is the public
interested in educational films? Will the
exhibitor book them?"

I am sure that is the mental attitude of
dozens of advertising managers, because
that was exactly our own state of mind for
five years. Then we took the plunge.
Satisfied that we had a real story to tell, a
story throbbing with human interest, we
decided to produce a film. It was worth
something — possibly worth the production
cost — to have this matter settled once and
for all as to whether theater distribution
on an industrial picture was possible. Let
(Continued on page 14)

As the result of home study Jim Godfrey rises from mediocrity to a position

of poiver and affluence.

for the

Ivy Ward as Betty in the I. C. S. Fea
ture Film, "Heads Win."

14

REEL and SLIDE

Plan of Operation by Interior Department
Outlined by Dr. Dudley

(So many requests have come to this office for information
concerning the moving picture activities of the Department of the
Interior that we have asked Dr. Dudley, in charge of the Visual
Instruction Work there, to answer them with a short article. He
has done so in the article printed below. — Editor.)

By William H. Dudley

(Specialist in Visual Instruction, U. S. Department of the Interior)

The use of the films and slides of the
Visual Instruction Section of the Division
of Educational Extension of the Department
of the Interior is free to schools and other
civic organizations. Distribution will not be
direct from Washington to borrower, how-
ever, but through a distributing center estab-
lished in each state — usually the University
Extension Division, where such exists. All
requisitions for service should be made
through this center. For effective work in
visual education two things are necessary, a
good motion picture machine with slide at-
tachment properly selected to meet your
needs, and suitable films for your work. The
machine you will need to provide. The Sec-
tion of Visual Instruction is now editing and
assembling a most valuable lot of films, in-
cluding a film history of the war, that will
be available for free service through university extension divisions
or other distributing centers to be established in each state. No
mistake will be made by proceeding at once with your equipment.
The machine to install must be governed by the nature of your
work. If the machine is to be installed permanently in your school
building, you are advised by all means to provide a standard pro-
fessional machine. Prices for professional machines range from
$225 to $500, according to equipment selected and the educational
discounts offered by the manufacturers of these machines. If you
have occasion to move the machine from building to building, or
if it is for use in the country, one of the "portable" machines will
be needed.

How to Pay for the Machine

If it is not possible for your Board of Education to appro-
priate the necessary funds for the purchase of an outfit you can
make the machine pay for itself by arranging a series of benefit
programs. If you sell season tickets in advance, thus getting your
funds in hand at the outset, you will be able to take advantage of
cash discounts. Many schools and other institutions are doing
this. Films from this Department can be used in programs where
admission is charged if the proceeds are devoted to such worthy
community projects.

It is possible in some cases to secure a substantial educational
discount on machines if purchased direct from the manufacturers.
It is suggested that you take that question up with your university
extension division or with such distributing agency as may be
established in your state. The films available from the Section of
Visual Instruction are of standard width and perforation and
have standard width sprockets or mechanism. The films are not
non-inflammable and the regulations in force in most states re-
quire machines of whatever size, make or character that use
standard films to be housed in a booth constructed of metal, as-
bestos or concrete. Your state distributing center can give you
detailed information and specifications in this connection.

Second-Hand Machines

It is an extremely hazardous venture to purchase a second-
hand motion picture machine of any kind. You are advised by all
means to put in a new equipment that will not be likely in a short
time to disappoint both you and your patrons.

The Department will supply a list of films now available for
service through your state distributing center. Other lists will
be issued periodically. You will find also a list of slides now
available for service through your state distributing center. Other
lists will be issued periodically. All organizations engaged in pub-
lic service may have the privilege of using the educational films
and slides distributed by the Section of Visual Instruction. If you
give entertainments for pay, the entire proceeds of which are han-
dled by your Board of Education, going into your school or mu-
nicipal treasury, no tax need be paid. Furthermore, if the pro-
ceeds are for philanthropic or charitable purposes, such as Red
Cross, etc., you are relieved from paying the war tax. All ex-
emptions come under these two general heads.

Teaches Advantages of Special Training

(Continued from page 13)

us pass over for the moment the period elapsing between that de-
cision early in January and the release of the picture April 7.
The three months had seen brought to completion a five reel edu-
cation feature film under the title of "Heads Win," a film which
in every one of its 5,000 feet contained "picture merit" and yet
which had woven inseparably into it the story of the International
Correspondence Schools and its Work.

On the evening of April 7 I stood on the sidewalk outside the
Strand Theater in Scranton, Pa., one of the largest and finest the-
aters in Pennsylvania. In electric lights on the front of the house
"Heads Win" was played up as the feature picture of its pro-
gram, with Billie Burke in "Good Gracious, Annabelle," a high
class, high priced picture, as the added attraction. I saw 3,000
people endeavoring to get into a theater with 1,800 seats to offer.
Inside, with every advantage in setting and projection, with an
orchestra of twenty pieces playing a score especially prepared for
the film, "Heads Win" had its initial showing and an audience
that packed the Strand applauded it again and again. In the two
days that "Heads Win" played at the Strand exactly 7,060 people
saw it, and I have it on the authority of the house manager that
in the three years since the Strand opened no film shown in the
house has aroused more favorable comment purely on its merits
as a picture.

Film Gets Newspaper Mention

Such a result was naturally gratifying. But I'll admit I made
a certain reservation about the Strand showing. The picture was
in its home town. Some said, "Of course it would draw a crowd
here and of course they'd say nice things about it." And so in
order to settle this matter we decided to put "Heads Win" to the
acid test. We went to New York and out of all the 450 theaters
in Manhattan we picked the one house with the reputation of hav-
ing the most critical patronage in the city, the Symphony The-
ater at 95th and Broadway in the Riverside residential section.
We screened the picture for the manager and on its merits as a
feature film he booked it for two days, Friday and Saturday, April
25 and 26. "Heads Win" was featured by the Symphony in elec-
tric lights, its posters dominated the lobby, and it headed the pro-
gram. And through two crowded afternoons and evenings, far
from home, among strangers in cold New York, "Heads Win" in-
spired round after round of applause and invariably held its
audience intensely interested until the last foot had flickered from
the screen.

There are so many pictures shown in New York every day
that very few of them are ever mentioned in the newspapers. But
six metropolitan papers had something to say about "Heads Win."
The Tribune called attention to the fact that "for the first time in
the history of pictures a five reel industrial feature film had headed
the program in a Broadway house." The Telegraph gave it nearly
a column. "Heads Win" had made good with the" audience and
with the press.

Film Booked on Merit

How about the exhibitor? Here's the best answer. Within
forty-eight hours after the Symphony showing the manager of the
biggest theater in upper New York came in person to the Uni-
versal headquarters, asked for a date and booked the picture.
And within a week twenty-one other theaters in New York and
Brooklyn had followed suit. Meanwhile as a result of the show-
ing at the Strand in Scranton thirty theaters in Eastern Pennsyl-
vania and Southern New York state had asked for and secured
dates. Of course, this is only the beginning — "Heads Win" now
goes on tour and by mid-summer will be playing simultaneously
in from twenty to thirty theaters each night.

Now there is one point that must not be overlooked and that
is that "Heads Win" pleases the exhibitor, the patron and the
press on its merits as a picture. I do not want to even suggest
that we have proved that any industrial picture can get distribution.
You must have a real story, a real production, a film that in every
respect is up to the standard of the best films made today. That
is the only way to go into industrial films.

I suppose there are advertising and sales managers who will
also be interested in this fact — that since the Strand and Sym-
phony showings of "Heads Win" more I. C. S. courses have been
sold in the city of Scranton and in the vicinity of 95th and Broad-
way than in any like period in the history of the International
Correspondence Schools.

Arthur M. Lewis recently lectured at the Garrick Theater,
Chicago, on "How to Know the Summer Stars," illustrating his
talk by means of slides made from photographs of the sun eclipse
made last June by the astronomers at the Yerkes' observatory.

REEL and SLIDE

15

Modern Factory Facilities Pictured in One Reel Subject

Production Visualizes Labor-Saving Devices in Transferring Bulky Merchandise ;
Film Designed for Special Exhibitions Before Audiences of Plant Executives

By Jonas Howard

A PRACTICAL test of the moving picture as a demonstrator
has been made by the Louden Machinery Company, Fair-
field, Iowa, manufacturers of the Louden Overhead Carry-
ing System for factories, mills and plants. The produc-
tion was made by the Atlas Educational Film Company, of Chi-
cago, and the picture was intended for a certain line of sales work,
largely dependent upon portable projectors. In this film the gen-
eral audience appeal is secondary, but the interest for the factory

executive is great. In
the full meaning of
the word, the Louden
production is a "class"
film and latest re-
ports indicate that it
has more than ful-
filled expectations aft-
er having been put to
a severe test.

The Louden System
is of small interest to
the average man. In
a thousand feet, the
operation of the over-
head system of con-
veying heavy articles
in mercantile estab-
lishments is shown, a
system calculated to
save labor and costs.
The film was made in
the Louden plant at
Fairfield and other plants using this system. The salesmen of the
Louden Company have each been equipped with a complete copy
of the film and a De Vry Portable projector. Exhibitions are ar-
ranged in the offices of factory executives in all parts of the
United States and the salesman combines his sales talk with the
showing of the picture. The picture shows the complete opera-
tions and the salesman points out the "high spots" at the same
time, thus keeping a mental picture uppermost in the mind of the
prospect for a period of eighteen minutes.

the films to selected

What the Users Say

Concerning their method of showin
business men the Company says :

"The usual method is to get an appointment with the prospect
to make this special demonstration and call in the officers of the
company, together with production manager, chief engineer, who
as a rule see all salesmen on a proposition of this kind. In this
way we facilitate, or speed up, the order by reaching the execu-
tives on at least the second visit, which is generally the demon-
stration. The different representatives are having good results and
several of them have told us personally that it would be impossible
for them to sell without their motion picture outfits.

"Herewith are copies of two Htters written by Mr. Harold
Copping, who has the state of Indiana, and Mr. R. M. Jewell,

~, who has the state of

Ohio, respectively :

"The salesman se-
cures the undivided
attention of not
only the prospect,
but many other peo-
ple at the same time.
During the sixteen
minutes the film is
moving, the sales-
man is able to get
in his strong talk-
ing points. He also
catches comments in
the audience and is
able to size up the
amount of interest
in the equipment he
is selling and also

pa|§§

AM±

IS

to spot a 'knocker' in
the group. He can so
arrange his remarks
concerning the differ-
ent views on the screen
to meet the points
raised by the 'knocker.'
in the case of an or-
dinary interview, the
salesman never gets to
know what transpires
when his prospects get
together to deliberate
on the proposed invest-
ment."

University Class in Physics Taught by
Animated Diagrams

MOTION pictures instructed a science class in a prominent
university in May, when the University of Chicago
showed some of the Bray Studio's educational films to
a regular college class in physics. This is the first time
known to the writer that pictures have been so used in a uni-
versity. Dr. Harvey B. Lemon of the U. of C. faculty, who had
previously seen the films, invited Dr. Rowland Rogers, a graduate
of the university and lecturer for. the Bray Studios, to demonstrate
to the class "How the Telephone Talks," "The Electric Bell," and
"The Silent Electric Gun of the Future."

Dr. Rogers said :

"It is my pleasure to show you pictures of the invisible and
unvisible. These are made possible by the Bray Studio's pat-
ented animated technical drawing processes. You will today see
sound waves, see gasoline vapor exploding in the cylinder of the
gasoline engine and see the electric current flowing over the
wire. That which has heretofore been seen only in the trained
mind of the scientific or technical man may now be seen by every-
one with absolute accuracy. Movies came as a toy, a form of
amusement. Most people are not aware the war developed them
as a fundamental factor of instruction. Literally thousands of
men in the army were taught the use of dangerous and delicate
mechanisms quickly and without injury. Invisible forces are
brought to view, complicated machines are simplified, hidden parts
are disclosed to the eye by the Bray picture processes. The gov-
ernment taught its soldiers how to use shrapnel, Lewis machine
guns, Stokes trench bombs, rifle grenades and numerous other
mechanisms in short time. By means of these remarkable pictures
instruction was not only clearer but shorter. Those seeing the
pictures learn more.

"Heat, light, sound, molecular action, electricity can readily
be demonstrated by motion pictures, also chemical action and reac-
tion, and astronomical movement. In fact, there seems to be no
definite limit for personal or mass instruction. The application in
peace times of these processes, developed and patented by J. R.
Bray during the war, to commerce and industry will effect sav-
ings in both time and expense in training men and be a distinct
advance in sales and advertising campaigns for marketing goods.

"You see today their use as an aid in technical education.
What heretofore has been visible only to the mind of the technical
man or scientist may now be made plain to all."

Beautiful Photography — Opening of "V'Loan —
In Gaumont News No. 57

In Gaumont News No. 57, beautiful photography is the
outstanding characteristic. From the annual Easter parade
on Fifth Avenue, New York, and the Board Walk, at Atlantic
City, to the scenes showing the homecoming of thousands of
our victorious troops, the dozen or more subjects in this
number are pleasing and interesting. The opening of the
Victory Loan campaign is graphically described. Among the
other subjects in this number of the News are: The parade of
the famous "mummers" of Philadelphia, a reproduction of
Paul Revere's ride; the steamer "Belfast," which lost a part
of its upper decks in a collision with the Cape Cod Canal
bridge ; a 72 per cent hill climb by motorcycles ; the only
Chinese baseball reporter; building a city park in one day at
Reading, Mass., etc.

16

REEL and SLIDE

Thousands of Methodist Churches to Show Show Films to Get Money for Their Equipment

Moving Pictures

LEADERS of the Methodist Episcopal Church crossed the
continent to ask David Wark Griffith to become their ad-
viser in introducing motion pictures into every church of
that denomination in the country. Dr. Christian F. Reis-
ner, executive chairman of the Methodist Minute Men and promi-
nent member of the Centenary Committee, acted as the spokes-
man for the church in the conferences with the famous producer.

When the plans of the church mature, it will become one of
the most important film distributing concerns in the world, having
more churches in America where screens will be maintained than
there are motion picture theaters at the present time. A producing
organization will be controlled by the church.

For this service a vast sum of money is to be raised, but ar-
rangements will hardly be completed for the installation of the
motion pictures in the church buildings this year, as every church
is to have a hall equipped with projecting machine and screen.

When interviewed in Los Angeles for Reel and Slide Maga-
zine, Dr. Reisner said: "The time has come for the church to en-
list the best brains of the wrorld and the most effective forces of
education and entertainment. For that reason we are after David
Wark Griffith and motion pictures.

"We recognize Mr. Griffith as the dominant genius of this
tremendous force, and we recognize motion pictures as the most
powerful medium for general entertainment ' and education. Mr.
Griffith is one of the world's very greatest men. We have asked
him to advise with us regarding our plans, and we hope to have
even more benefit of that remarkable mind.

"The church, and by that I mean all Christians and, further,
all who worship God, must acknowledge Mr. Griffith as the great-
est preacher the world now provides, because he addresses the
multitudes, millions upon millions, with a force that only genius
can apply.

"The world is very much better for having seen Griffith's
films and I hope that his work has only begun. At this time
society needs Griffith more than it realizes, and I am sure only
dimly appreciates the vastness of his influence. I feel the church
is most fortunate in having his cooperation, and I can wish noth-
ing better for it than that it might have his assistance."

The creation of a bureau of child hygiene, under the State
Board of Health, was urged in a bill introduced recently by Mrs.
Anna Saylor, the woman legislator from Berkeley, California.
Assemblyman Saylor's bill provides for the establishment of
clinics, the distribution of charts, slides, films and literature for
the use in State Normal schools, orphanages and before women's
clubs. It further provides for the education of the community
to the value of birth registration, of the use of sanitary milk
and the prevention of infant blindness through the use of these
mediums.

Presenting a summary of the work of American camoufleurs
in the war, Maximilian Toch showed slides to illustrate his tech-
nical points in an address before the^New York section of the
American Chemical Society recently

A motion picture illustrating the work of the child welfare
department of the State Council of Defense of Connecticut was
shown at a meeting of the department in Bridgeport recently.

The Hamilton Club of Chicago gave a motion picture show
for the children of the members.

"Fit to Win," a public health service film, was shown recently
to the students and faculties of the professional schools of George
Washington University, Washington, D. C.

L. G. Turney, principal of Grammar School No. 6 at Oswego,
N. Y., is giving a series of illustrated lectures on American war

activities.

The Central Baptist Church of Bristol, Tenn., has purchased
a motion picture machine and will show pictures every Friday
night.

The entire ten reels of "Boy Scouts to the Rescue" were
shown for the first time by the Boy Scouts of Oakland, Calif.,
at the Claremont School there.

For the purpose of raising money with which to buy visual
instruction equipment, the junior high schools and the seventh and
eighth grades of the grammar schools at Allentown, Pa., recently
gave two entertainments when the motion picture, "Paul Revere's
Ride," was shown and Rev. Silas D. Daughtery of Philadelphia
delivered a stereopticon lecture on "Panama, the American Link
That Binds." One entertainment was given in the afternoon for
the students and the other in the evening for the students' parents.
Later a similar entertainment was given in the afternoon for
pupils of the fifth and sixth grades. "Paul Revere's Ride" was
shown again and H. R. Ruch gave an illustrated lecture on "Chil-
dren the World Over." The program was repeated in the evening
for pupils of the third and fourth grades and their parents.

Shows Slides on Trees as Memorial for Heroes

Illustrating his remarks with stereopticon slides, I. C. Wil-
liams, deputy forestry commissioner of Pennsylvania, told the
Brotherhood Bible class of the First Presbyterian Church in York,
Pa., that trees would be the finest memorials to American heroes
who fell in the war. A long avenue of elms, each tree to honor a
man, was one of the illustrations.

Slides Used in Health Campaign for Negroes

The city health department at Columbus, Ga., is using lantern
slides in work among the colored population. Lieut. Hoskins of
the United States Public Health Service was a leader in carrying
the message to the peopfe. He spoke in the African Baptist
Church on one occasion and showed with the slides the various
kinds of diseases that were the principal enemies of the colored
race. A large number of other speakers addressed audiences
elsewhere.

Will Have Largest Movie Screen in World

The largest movie screen in the world is to be one of the
features of the Methodist Episcopal Centenary celebration at
Columbus, Ohio in June, which will follow the conclusion of the
drive to raise $105,000,000 for social welfare and world better-
ment. The screen measures 90 by 100 feet. The pictures to be
thrown upon it will depict native life and mission projects in the
Orient and other parts of the world. In addition to the moving
pictures more than 60,000 stereopticon slides will be exhibited
during the exposition.

L. D. S. University Adopts Motion Pictures

The Latter Day Saints' University of Salt Lake City, Utah,
has adopted motion pictures, both for class room and entertain-
ment purposes. A large machine has been purchased for feature
films and a smaller one for the class rooms. In presenting fea-
tures an effort will be made to obtain picturizations of notable
literary works. An outline of the educational films has not yet
been made, but the university aims to show all films applicable
to any study in the curriculum.

Catholic Church Gives Film Shows Weekly

Deciding to benefit his parishoners by showing the right kind
of films and at the same time to realize funds for the church,
Father Stachowiak of St. John Cantius Church, Indiana Harbor,
Ind., purchased a projector and is now showing motion pictures
in the church every Sunday. The first feature presented was the
Catholic film, "The Victim." Admission charges are twenty-five
cents for adults and ten cents for children. Shows are given
Sunday afternoons and evening both.

Everett Dean Martin, director of the Cooper Union forums,
conducted under the auspices of the People's Institute of New
York City, has just been elected chairman of the National Board
of Review.

Prof. Rubee Pearse, landscape specialist of the agricultural
extension department of Iowa State College, is working out a
plan for photographing farmsteads. Prof. Pearse has recently
been discharged from the aviation service and is going to utilize
some of his knowledge of aeronautics by applying it to aerial
photographs to be taken from a captive balloon.

Rev. W. H. Whear of Lanesboro, la., and Rev. A. M. Banker
of Moulton, la., have installed projectors in their churches during
the past month. Both are using the free educational film service
supplied by the Visual Instruction Service of Iowa State College.

REEL and SLIDE

17

SCENARIO

PRODUCTION

DISTRIBUTION

E OTHER FEUOWS IDEA

A well known eastern firm, specializing
in slide advertising and especially in slide
distribution, notifies this department that
it enjoys the patronage of the following
concerns :

American Tobacco Company ; Berry
Brothers, varnishes ; Crex Carpet Company,
Hartford Fire Insurance Company, Inter-
national Silver Company, National Lead
Company, Ostermoor & Co., Packer's Tar
Soap, Royal Worcester Corset Company,
J. B. Williams Company, Winchester Arms
and Yale & Towne.

Quite a distinctive list of national adver-
tisers and very interesting! The endorse-
ment of the lantern slide by concerns like
this year after year indicates its selling
value. Such buyers of advertising spend
their money judiciously and expertly.

The following appeal to national adver-
tisers is made by the same slide house :

"Circularize your trade, notify them that
you are willing to give them slides gratis
if they will have them exhibited.

"Handling as we do the slide campaigns
for concerns in every line of business we
are able to tell you what percentage of
your trade would be willing to show your
slides and in what states the demand will
be the greatest. It would be a pleasure to
forward examples of our work and, on re-
ceipt of your advertising matter, will glad-
ly make up samples for you. We invite cor-
respondence on any subject pertaining to
screen advertising, and a little investiga-
tion on your part will prove conclusively
that slides are the most up-to-date selling
aid since the electrotype was perfected.

"The price of slides is governed by the
amount of color work. They cost from
$25.00 to $75.00 per hundred. This includes
hand coloring and a different dealer's name
and address on each slide and shipping di-
rect to your customer. With each set of
slides is enclosed a government postal ad-
dressed to you ; on the other side is blank
receipt all ready for your dealer to sign
and return to you. You are absolutely re-
lieved of all detail of handling. In order
to help your dealers secure full benefit of
this style of advertising we will include
dodgers without additional cost in each
shipment."

It is getting to be a fact that effective
screen publicity must go further than mere
manufacture of films or slides. The pro-
ducer of pictures or the maker of slides in
handling big campaigns cannot hope for
help from an advertising agency. Yet the
customer is used to service these days and
expects it.

"Heads Win," one of the first five-reel
industrial dramas ever released, produced
by the Universal industrial department for
the International Correspondence Schools,
was recently given its premier showing at
the Strand Theater, Scranton, Pa., where
the home offices of the big school are
located. The recent release, "Heads Win,"
is the initial production of this character
distributed among exhibitors as a stand-
ard attraction, sponsored by a large cor-
poration. The production was filmed in
various cities of the country under the su-
pervision of Harry Levey, and features a

number of film players well known to ex-
hibitors and film followers.

No industry has been quicker to realize
the possibilities of the screen than that
devoted to the manufacture of automo-
biles. More than that, the automobile men
with considerable daring have gone in for
what the studios term "footage." That is,
they care little for brevity and believe
their subjects are of sufficient interest to
warrant detailed screen expositions. For
instance, we find the following industrials
listed:

Wheel Building 3 reels

Truck Assembly and Building.3 reels

Twin Six Assembly 1 reel

Body Building 2 reels

Body Painting 1 reel

Cushion Building 1 reel

Top Building 3 reels

Ford in Heavy Pulling \y-z reels

One might think that the whole "story"
of automobile construction could be visu-
alized in one reel with a couple of hundred
feet to spare; that is, that part of the
various processes which would be of in-
terest on the screen. But the automobile
concerns do not think so. Either they
have unlimited faith in the interest hold-
ing features of their industry or they are
not aware of the deadliness of an indus-
trial picture that runs over 1,000 feet.

A well-known automobile advertising
manager said not long ago in connection

with his new film production : "Unless
we can show detail we might as well show
nothing. Everybody has a general idea of
how cars are made. To show them what
they already know would be tiresome.
Therefore, we have to pick out the chief
points of interest and give them the points
that they do not know — the detail. Maybe
it is tiresome to some, but we feel that the
great majority will stick the thing out and
remain interested. We accept a 50 per cent
loss in attention, I suppose, or something
like that. Nothing can be told of any
value to our proposition under 1,000 feet,
and we would rather show it in two or
three thousand."

Quite a number of the lengthy auto-
mobile films are made for selected audi-
ences, usually for exhibition before the
company's branch managers and salesmen,
in which case the length of a film is really
immaterial. Technical subjects before se-
lected audiences can run any number of
feet. But for the most part the auto-
mobile films are for public consumption,
and the auto men have shown a great deal
of courage in screening their two and
three reel subjects, dealing with such sub-
jects as "how an auto top is made."

The Sperry Flour Company of San Fran-
cisco has a very interesting motion pic-
ture entitled "Bread Making in Different
Parts of the World." It is in one reel and
has seen considerable service on the Pa-
cific Coast, especially through the channels
of distribution opened up by the Visual
Instruction Department of the University
of California. This picture is intensely
interesting and has high instructional
value, being already in great favor among
high school teachers and those with do-
mestic science classes under their guid-
ance. Likewise it is calculated to impress
the audience with the quality of Amer-
ican bread, and therefore the product of
the company releasing the film. Those of
us who have seen the Ward Baking Com-
pany film, "Making of Bread," will real-
ize the possibilities of showing how the
world makes its daily bread, by means of
moving pictures. Which instigates the
thought that manufacturers in other lines
could easily reach out and bring the "way
the world does it" as a sugar-coat for
their own motion picture subjects. Pe-
culiar methods of production in almost any
line of business in far-off climes always
make interesting pictures, and such a
theme serves to concentrate the interest of
the public on the general idea, upon which
the film is based.

E. J. Clary.

The Glens Falls, N. Y., Chamber of Com-
merce is making arrangements to circulate
questionnaires among local manufacturers
with a view to having them exhibit a series
of educational moving pictures that the De-
partment of Interior at Washington, D. C,
is sending out. The government has a
large number of picture reels that will be
of a big service to the public, especially to
the industrial section, it is believed.

18

REEL and SLIDE

i

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on the case when the cover is open, and allow the cover to drop straight down against the side
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venting bulging, no matter how heavily the case is loaded.

(6) The handle is of heavy wrought steel with a patented tubular steel
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grip is easy on the hand and the handle cannot come out under hardest or longest usage.

(7) The cover edges around the entire case are reinforced with a heavy
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Film Case Department

(8) The strong, heav

ity to contents. The strong hi
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(9) All seams are sol
how the case may be banged a

(10) A 3^-inch steel a

entire inside top of the case re-
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RUSSAKOV CAN COMPANY

1

•

REEL and SLIDE

19

.VERY REQUIRE
COMMISSION"

000

d Educational Institutions

motion picture films for any
Jjt to the same regulations as
lm exchanges.

S! _

USED EXTENSIVELY BY
THE BIG LEADERS
SUCH AS:

Mutual, Fox,

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AND MANY OTHER

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CHICAGO

20

REEL and SLIDE

Productions Worth While

Travel, Literary,
Industrial,
Topical and Comedy

fdlilllllillllllllllllllllllllElllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllll

Films for the Family Group

(Reviewed and listed by the National Juve-
nile Motion Picture League of
New York)

FAMILY FILMS
Recommended for young people and adults

The Unknown Quantity. Reels, 5; producer,
Vitagraph; exchange, V. L. S. E. ; remarks: O.
Henry story. In part 2 cut saloon scene. In part
3 cut scene of burglar showing his loot, title "and
a bottle of red wine," scene of attack on girl in
her room, and throwing of man downstairs.

Stateroom Secrets. Reel, 1 ; producer, Univer-
sal; exchange, same; remarks: Lee Moran comedy.

The Red Man's Burden. Reels, 2; producer,
Edison; exchange, Beseler; remarks: Reissued.

Johnny Go-Get- Em. Reel, 1; producer, Chris-
tie Film Co.; exchange, same; remarks: Christie
comedy.

Capt. Kidd, Jr. Reels, 5; producer, Artcraft;
exchange, Paramount; remarks: Mary Pickford.
Cut all titles containing profanity in parts 2, 4
and 5.

Peppy Polly. Reels, 5; producer, New Art Film
Co.; exchange, Paramount; remarks: Dorothy
Gish.

The Unknown Love. Reels, 6; producer, Per-
ret; exchange, Pathe; remarks: In part 3, cut
scene of shooting craps. In part 5, cut funeral
scene.

A Yankee Princess. Reels, 5; producer, Vita-
graph; exchange, V. L. S. E. ; remarks: Bessie
Love. In part 1, cut title "dog-gone mule," etc.
In part 2, cut fight in backyard and fight among
girls in school. In part 5, cut scene of drinking
with girls.

Let's Elope. Reels, 5; producer, Famous Play-
ers-Lasky Corp.; exchange, Paramount; remarks:
Marguerite Clark. In part 2, cut title "Good
Heavens." In part 4, cut titles, "Go to blazes"
and "It's time we were all in bed," also scene of
woman drinking wine.

Chicken a la King. Reel, 1 ; producer, Univer-
sal; exchange, same; remarks: Lyon-Moran com-
edy. Cut scene of drinking beer.

Greased Lightning. Reel's, 6; producer, Thos.
Ince; exchange, Paramount; remarks: Charles
Ray. In part 2, cut titles containing "darn fool"
and "darn works." In part 4, cut all scenes in
the bank, and all shooting scenes.

The Follies Girl. Reels, 5; producer, Triangle;
exchange, same; remarks: Olive Thomas. In part
2, cut title, "I suppose they wore tights." In
part 4, cut titles, "The deuce" and "The devil."

A S'prise Party 'n Ever'thing. Reel, 1; pro-
ducer, Briggs Picture, Inc.; remarks: "When a
feller needs a friend." Comedy.

Extravagance. Reels, 5; producer, Thos. H.
Ince; exchange, Paramount; remarks: Dorothy
Dalton. In part 3, cut title, "My God."

INSTRUCTIONAL FILMS

Hearst News No. 1, Issue 15. Reel, 1; pro-
ducer, International; exchange, Universal; re-
marks; U. S. S. Idaho, giant superdreadnaught, in
Navy Yard; Paris, France, great French aces to
visit America, famous fliers to speak for Victory
Loan; Mayor Rolph of San Francisco meets Mayor
Hylan of New York; Mayor Rolph and Mrs.
Rolph visit sick soldiers at the Greenhut Hospital;
Vallendae, Germany, Gen. Pershing reviews troops
and presents medals to heroes; the U. S. Marines,
heroes of Belleau Wood and Chateau Thierry, hon-
ored by Pershing; Uncle Sam goes after trade of
the world, christening of the "East Side" by Mrs.
Alfred E. Smith. Cut cartoon.

Bird Life Study No. 11. Reel, 1; producer,
Pathe-C. G. P. C. ; exchange, Beseler; remarks:
The woodpecker feeding its young, macaws and
parrots, blue parrot, red parrot, cockatoo, king-
fisher feeding young, kingfisher with fish in its
beak, cuckoo, the cuckoo deposits her egg in sedge
marblcr's nest, the newly hatched birds, endeavor-
ing to satisfy the hungry appetite of the usurper,
too big for nest, full grown. Fourth grade.

Good Roads. Reel, 1 ; producer, Ford Motor
Co.; exchange, Goldwyn; remarks: Good roads
needed for school children, postmen, social life,
rural motor express, motor milk trucks, contrast
between old roads and new.

Topics of the Day. Reel, 1 ; producer, Literary
Digest; exchange, Timely Film, Inc.; remarks:
Timely paragraphs from the press of the world.

Hearst News, No. 16. Reel, 1; producer, Inter-
national; exchange, Universal; remarks: Guan-
tanamo, Cuba, battleships hold last maneuvres,
observation balloon, U. S. S. Wyoming; Sec. Glass
raises Victory Standard on Treasury Building;
Paris, France, Eiffel Tower and other views; hos-

pital train en route to Chicago, operation car,
Pershing reviews troops in Germany; cartoon.

International News. Reel, 1 ; producer, Inter-
national; exchange, Universal; remarks: Rocka-
way, N. Y., seaplanes being tried out; cannon;
Texas, cyclone storm causes great damage, freight
train blown off track; San Juan, Porto Rico, chil-
dren in crowded streets, parade of Porto Rican
regiment; Venice, California, aero police on duty;
Annapolis, Md., navy crew beat "Penn" in re-
gatta; 112 ships of the navy in Hudson.

Gaumont Graphic, Vol. 16, No. 2L.. Reel, 1;
producer, Gaumont News Film; exchange, same;
remarks: Roosevelt Memorial; San Francisco,
troop ship; St. Louis, Mrs. Catt; Passadena, base-
ball players; San Antonio, Texas, aeroplane feats;
Chicago, baby tanks; Alexandria, Egypt, Gen. Al-
lenby, parade of 158th Division of Australian
troops, London cockney troops, Egyptian infantry,
Indian Red Cross Engineers.

Pathe News. Reel, 1; producer, Pathe; ex-
change, same; remarks: Old Hickory Division be-
ing welcomed in Columbus, S. C. General Tyson
decorates soldiers; polo games at Del Monte, Cal. ;
Sec. Baker leaves for Europe; Warren Pershing,
only son of Gen. Pershing, off to France on the
Leviathan; Admiral Sims' return, aeroplanes and
warships, Admiral Sims and family; Washington,
D. C, aeroplane bombs city with literature adver-
tising the Victory Loan; Paris, leading men from
all over the world, General Allenby, M. Clemen-
ceau.

A Wasmanipae Week-End. Reel, 1; producer,
C. L. Chester; exchange, First National; re-
marks: Outing Chester scenic, Wasmanipae In-
dians, fishing at Sturgeon Island, shooting rapids,
Hudson Bay traders, Kiask falls, Indians at work,
Indian women and children.

Pathe Review. Reel, 1; producer, Pathe; ex-
change, same; remarks: Garden spots of nature,
Nichy, France, along the Allier River, the roads
towards Mt. Madeleine; Ditmar film, bees at work,
a honey comb, drone cells and queen bee cells;
Novagraph film, tennis; hunting the hippopotamus
in Africa; just babies, the sanitary care of babies.

Gaumont Graphic. Reel, 1; producer, Gaumont
News Film; exchange, same; remarks: Glen Cove,
L. I., burning of Woolworth's home, Woolworth
Building, tallest in the world; 80 veterans go to
Shiloh field to celebrate; Los Angeles, Charlie
Murry jumps from tall building; Boston, 26th Di-
vision reaches home; Camp Devens, demobiliza-
tion; Bangor, Maine, Gen. Edwards; San Fran-
cisco, steamer and schooner collide; Venice, Cali-
fornia, cloud cop, aerial speeders; Glasgow, Scot-
land, launching of the R-34.

Gaumont Graphic, Vol. 16, No. 2L.. Reel, 1;
producers, Gaumont News Film; exchange, same,
remarks: Chicago, hospital train; Fort Sheridan,
raising funds for U. S. boys; Washington, D. C,
Sec. of Treas. Glass; San Francisco, Jackknife
Bridge; Chicago, 111., Salvation Army in hospital
distributing fruit, etc., to wounded soldiers; New
York City, Admiral Sims on Mauretania, balloons
and aeroplanes; Sec. Baker; Warren Pershing,
son of Gen. Pershing.

New Screen Magazine, No. 16. Reel, 1; pro-
ducer, Universal; exchange, same; remarks: Wil-
liam Deal, living 50 years in woods of Tennessee
with his dogs; fashions in rainbow ribbons, bags
and dresses; new fish in Aquarium; "Abe Mar-
tin's savings;" kitchen hints for the housekeeper,
olive picker, potato scraper, slicer, milk bottle
top remover, measuring spoons, egg boiler, gas
lighter; sights in crowded New York. Cut Whoo-
zit Weekly.

The Island of Kiusin and the Breath of Life.
Reel, 1; producer, Ed. Film Corp. of America;
exchange, same; remarks: The Island of Kiusin,
natural hot springs, community kitchens out of
doors on account of the many earthquakes, Budd-
hist Temple; The Breath of Life, showing flowers
opening, scarlet runner bean, horse chestnuts com-
ing to life, Neopolitan onions, Japanese lilies, gar-
den anemones, the hyacinth, nasturtiums, narcissi,
tulips, daffodils, roses.

The Ghost of Slumber Mountain. Reel, 1; pro-
ducer, H. M. Dawley; exchange, Cinema Distribut-
ing Corp.; remarks: Picture, half story and half
scenic, representations of prehistoric animals.

The City of Washington, the Capital of the U. S.
Reel, 1; producer, Pathe; exchange, Beseler; re-
marks: Panoramic view of the nation's capital.
White House, Congressional Library and other
important buildings, statues. Reissue.

Manufacturing Paper Money. Reel, 1; pro-
ducer, Edison; exchange, Beseler; remarks: Every
operation from the engraving plate through every
department to the final deposit of millions of dol-
lars in the Treasury vaults, prior to their distri-
bution to banks. Reissue.

Publishing the Los Angeles Examiner. Reel, 1;
producer, Edison; exchange, Beseler; remarks:
Largest building in the world devoted exclusively

to a newspaper publication, every department up
to the very latest scenes, where the bundles are
prepared for delivery.

Zoology, Coelenterates. Reel, 1 ; producer,
Pathe-C. G. P. C. ; exchange, Beseler; remarks:
Jellyfish, cydippes, siphonophora, medusae, rhy-
sostome, noctiluca pelagidae, the girdle of Venus,
the boroe.

Topics of the Day, No. 46. Reel, y2 ; producer,
Literary Digest; exchange, Timely Film Corp.; re-
marks: Titles only. These are compiled from
the press of the world.

Northern Sports Under Southern Skies. Reel,
1; producer. Ford Motor Co.; exchange, Goldwyn;
remarks: Golf, tennis, aquaplaning, bathing at
Maine; diving, seaplaning, polo, Florida school
house for colored children.

Adaptation. Reel, 1; producer, Ditmar; ex-
change, Ed. Film Corp. of America; remarks: Dit-
mar's Living Book of Nature. Variety of animal
structure, screech owl, home nest, eggs, searching
for mice, downy feathers under wings, feet, flam-
ingo, legs, neck, wild turkey, African secretary
bird, fighting snake, stamps snake to death, eats
it. Omit comedy cartoon. Fifth grade.

International News. Reel, 1 ; producer, Inter-
national; exchange, Universal; remarks: Admiral
Sims returns on the Mauretania, Mayor Hylan
and Mayor's Committee of Welcome, Camp Meade,
Md., tanks; fire in Fairbanks, Alaska; review of
cadets in Charleston, S. C. ; carnival at Havana
Cuba; Sergt. Ralph Caddon jumps 3,000 feet from
airplane; Coblentz, Germany, old castles, Old
Glory in Germany.

The Price of Peace. Reels, 5; producer, Offi-
cial War Film in behalf of Victory Loan, Bureau
of Publicity, Treasury Department. Part 1 — His-
tory of war, Leviathan with 10,000 soldiers, ship-
building, launching of U. S. S. Bagley, arrival
of transports in Brest, bayonet practice, U. S.
troops moving up to the front, "chow cannons."
Part 2 — Rolling kitchens, camouflaged artillery,
front line trenches, No Man's Land, sniping, gas
attack, building a war railroad under fire, hand
grenades, dispatch riders, ambulance, captured
German balloons, balloon view of Mont Sec, Ger-
man territory. Part 3 — Enemy planes, barrage to
protect balloon in air. Lt. Quentin Roosevelt rises
to battle in skies, a foe plane falls, 4,000 aero-
planes called for. Over the top from Soissons to
Chateau Thierry, battery firing into enemy lines,
St. Mihiel hillside, shell splinters down two men.
Part 4 — Home-made vaudeville, Argonne sector,
battery under heavy fire, Belleau Wood, up and
at 'em, caissons, digging gun emplacement, sup-
plies, enemy debris caused by our fire, prisoners,
Chateau Thierry, Big Bertha emplacement. Part
5 — Gen. Pershing decorating soldiers, the Lost
Battalion, President Wilson in France, surrender
of German fleet, Coblentz, Germany, military par-
ade across bridge, Die Watch on Rhine, Christmas
Day with army of occupation, Sec. Daniels and
Sec. Baker, Atlantic fleet at anchor in Hudson,
McAdoo, Sec. Glass. Cut two titles containing
"Hell."

Sundown. Reel, 1 ; producer, Ed. Film Corp.
of America; exchange, same; remarks: In travel-
ing west we see the sun set from various view-
points; a, cloud effects, cloud with golden fringe
approaching storm clouds; b, clouds appear to
melt as sun sinks; c, night fog in valley; d, rising
moon, owl, waterfalls, night; e, farther west quiet
of closing day; f, sinks behind sage brush of des-
ert, schooner, river, train; g, night calls to the
sea.

The Red Hot Sea: Reel, 1 ; producer, Ed. Film
Corp. of America; remarks: Kilanea volcano at
Hawaii, trail through lava rocks, asbestos masks,
fishing for lava, heat of 2,000 degrees Fahrenheit,
lava flows over rim of crater, Kilanea at night, ex-
plosions and showers of sparks.

Spring Log Driving in Maine. Reel, 1; pro-
ducer, Edison; exchange, Beseler; remarks: From
mountain lumber camps logs are sent crashing
down the hillsides by application of dynamite to
swift rivers which transport them to the mills.
They float down stream singly or bonded to-
gether in a rude raft called a "boom;" boom con-
sists of four million logs, each marked for the
particular mill to which it belongs. Third grade.

Winter Logging in Maine. Reel, 1 ; producer,
Edison; exchange, Beseler; remarks: A camp at
sunrise, off for work, cutting down trees, snow
plow, a snow flurry, logs taken to river landing,
unloading lumber used in making paper, 3,000,000
feet of lumber awaiting the spring thaw, the evo-
lution of logging, first oxen, then horses, next
steam and finally gasoline. Third grade.

Bird Life Study No. 10. Reel, 1; remarks:
Great crowned pigeons from New. Guinea, crowned
pigeons from Australia are very rare; the com-
mon pigeon, carrier pigeon, fastening ring around
leg of young pigeon, serves to identify the pigeon
later on, training carrier pigeons, a pigeon race,
releasing 16,000 pigeons, the winner. Fourth grade.

REEL and SLIDE

21

Prizma Color Pictures

(For bookings write Community Motion Picture
Bureau, 46 West 24th St., New York.)
Model Girls. Shows the making of a wax model
and several pictures of fashions. This subject is
not only interesting from an educational stand-
point, but is an excellent illustration of the Prizma
process of projecting color motion pictures. For
example, at one stage in the making of the wax
model the face is tinted by an artist. As the pic-
ture is projected on the screen you can see the
red color grow in the cheeks of the model, just
as it appeared when the photograph was taken.

Trout. This is an especially interesting subject
because it shows the method of hatching trout in
one of the California fish hatcheries. The reel
contains several excellent views of the spawn and
the melt, and one view which is particularly in-
teresting shows the embryo trout inside the egg
just before it is born. The subject concludes with
an interesting picture of a trout fisherman land-
ing a large one. Altogether the subject is not only
instructive but has high entertainment value.

Kiddies. This subject shows a succession of
beautiful color shots of children taken in all the
different parts of the world. For example, the life
and environment of the Hopi Indian children,
Japanese children, Chinese children, Mexican chil-
dren, American children, etc., all illustrated in an
interesting way with their pets and in the environ-
ment in which they live.

China. This is a one-reel travelogue showing
interesting bits of life in color in China. The
manners and customs of the Chinese, scenes about
the "forbidden city" and a comparison of the old
and new China are highly instructive. One inter-
esting feature of this subject is disclosed in the
old flags of the Chinese monarchy and the new
flags of the Chinese republic. Fortunately, Prizma
had a photographer in China at the time of the
revolution and he took the flags of the monarchy
as they were flying on all the buildings previous to
the revolution. As soon as the new flags were
put out he brought back a faithful reproduction
of them.

Birds and Flowers. This subject has always
proved interesting, both to scientific men and lov-
ers of nature and particularly to the feminine
portion of the audience. The reel includes several
excellent pictures of opening flowers taken by slow
motion and about one-third of the reel is devoted
to pictures of the dahlia farm of Miss Bessie
Boston at San Mateo, Cal. This is the largest
dahlia farm in the world owned and operated by
a woman and the various types of dahlias, meth-
ods of cross fertilization, etc., are very beautifully
shown in their natural colors by Prizma.

Alaskan Revelations. This is the subject that
was projected at the Rialto Theater in New York.
It shows the birth of icebergs and the live Taku
Glaciers in Alaska, together with several interest-
ing pictures of flowers growing within sight of
the live glaciers, of an Alaskan girl posing as
Psyche on an iceberg and the exploration of a
cavern of ice with all of its scintillating colors
truthfully portrayed. The Prizma process brings
out the hues and tones of the ice in such a re-
markable way that this reel has caused exclama-
tions of admiration and wonder wherever it was
shown. '

Kilauea's Lakes of Fire. This shows some re-
markable scenes of the volcano Kilayea in Ha-
waii. The screen brings to life its restless lakes
of fire and its boiling, seething mass of red hot
lava. It shows the strange, uncanny lights and
shadows of the volcano and is a subject with an
unusually livid appeal. Some of the scenes were
taken at night by the light of the volcano itself.
In view of the fact that Kilauea is just now being
reported in eruption, it would seem that this sub-
ject has an especially high educational value at this
time.

Skyland. This picture is a phantasy of the
Blackfoot Indian country. It gives some colorful
glimpses of quaint costumes, weird dances and
tribal sacrificial rites of the Blackfoot Indians, and
shows some very beautiful scenes of the Blackfoot
Indian country. In view of the fact that the
scenes are recreated on the screen in Nature's col-
ors, the film gives the impression of a succession
of Remington's. Its delineation of types of In-
dians, with their Indian finery, gives it a con-
siderable amount of educational interest.

Catalina. Is a Prizma delineation of a trip to
Santa Catalina Island off the coast of Southern
California. The reel shows some gorgeous por-
trayals of under-water life, recreating on the
screen for the audience a number of the colored
fish, jeweled crabs, etc., found in that vicinity.
When this picture was first shown at the Rivoli
Theater, New York, there was apparent a new
kind of audience psychology. While there was
no outburst of applause, there was a continuous
hum of "Oh's" and "Ah's" and "Isn't that beau-
tiful," which would seem to indicate that the
public is very much interested in subjects of this
kind when they are properly presented in their
natural colors.

Everywhere with Prizma. Is areel showing a
kaleidoscopic review of flowers, animals, rainbows,
etc.,_ and illustrating the range of color projection
possible by the Prizma process. Some of the
scenes, for example, explore the mysteries of the
bubble, showing all of the colors that appear in
the bubble. Such scenes as these, and especially
the rainbow scene, are of considerable interest to
art lovers and those who have watched particu-
larly the development of color motion photography.

Subjects Printed on Special 44~ *■

Width, Slow Burning Film 45—

(The Pathescope Library can be had at any 46 a.

Pathescope Branch Office) ,_

4/ — a.

To permit a better selection of subjects, the b.

Pathescope Company has divided its list into 48 — a,

classes as follows: 1, travel, hunting, manners j,.

and customs; 2, industries, forestry, agriculture; 49 a

3, popular science, natural history; 4, topical and ^

war; 5, fairy and trick scenes; 6, comic scenes; cjq a

7, vaudeville; 8, comedies; 9, dramas; 10, religious j,

and Biblical scenes; 11, reconstructed history; 12, -^

military sports; 13, detective stories; 14, animated

cartoons. co

Reel "_

No. Title. Class. S3— ?•

34 — a. Magic Screen 5 _ D-

b. Race of Policemen 6 54 —

35 — a. A Troublesome Pipe 6 55 — a.

b. A Skillful Roller Skater 7 b.

36 — a. At the Dentist's 6 56 — a.

b. Hunting the Hart 1 b.

37 — a. Mongoose and Snake 3 57 — a.

b. The Sea-Flowers 3 b.

38 — a. Eccentric Gymnasts 58 —

b. Trained Elephants 7 59 — a.

39 — a. Johnny Learns to Row a Boat 6

b. A Modern Yarn 5 b.

40 — a. Boxing Contest. Joe Ganz vs. St. Didier 7 60 — a.

b. Dances in Cambodia 7 b.

41 — a. Fairy Pastimes 5 61 —

b. Our Village Band Goes to a Musical 62 —

Festival 6 63 — a.

42— The Switchman 9 b,

43— a. The Wildcat 3 64— a,

b. In the Land of Snakes and Monkeys. . . 3 b.

The Bicycle Thief 5

The Kind-Hearted Constable 8

Solomon's Judgment 10

Miss Davis and Her Colored Partners.. 7

Strasburg 1

Star Fish 3

Barcelona and Its Park 1

Fairy Pastimes 5

The Dionnes 7

Transformation Trick Pictures 5

The Trout 3

The Cuttlefish 3

A Too Talkative Housewife 6

Gene Plays a Mean Trick 011 His Wife. 6
The Birth of Christ; the Adoration of

the Magi 10

A Happy Christmas for Mother 9

Old Toledo 1

Some German Cities 1

Enthusiastic Boxers 8

A Grand Feed 6

A Terrible Conflagration 6

The Riviera 1

Wolf Hunting in Russia 1

Mother-in-Law in Trouble 6

His First Air Trip 6

Aunt Eliza Recovers Her Pet 8

Johnny Has a Panther Thrown on His

Hands 8

Mary and Her Phonograph 6

The Reward of Gallantry 8

Leontine's Boat 6

Whose Carpet Is It? 8

The Society Thief 9

Mysterious Thief 5

Two Deep Afflictions 8

Mr. Brack Catches the 11:50 Train 6

The Pork Butcher's Nightmare 5

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date Address

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date..

Address..

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer..

Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed,

Date.

Address.

22

REEL and SLIDE

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I |

I Instructional Productions I
1 of the Month I

| Contents of NewsWeeklies, Screen Magazines, Industrials |

| and Scenic Reels, Which Have a Regular Release §

Date, Will Be Reviewed in This Department. §

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Return of Rainbow Division— Mexico's Army — U
Boats Arriving — In Hearst News No. 18

The activities of the soldiers and sailors still form a
good bit of the world news as related in the Hearst News
No. 18, recently released. The return of the famous Rainbow
division with the fighting men is shown in this release as well
as an exceptional picture of the giant ship the "Leviathan"
making the New York port in the teeth of a heavy gale. The
men greet the statue of liberty from the decks of the big
boat and some close-up views of the Indiana 150th aboard
the ship are shown. Interesting also is the new department of
the Mexican army under the Carranza government. This de-
partment is the aviation section and the Mexican officials are
endeavoring to rival the world in aviation. _ Some views of
Mexican stations are given as well as a Mexican made plane.
At the cathedral in San Francisco, Californians are shown
paying tribute to Mrs. Hearst, mother of William Randolph
Hearst. A group of sailors of Goat Island, Cal., are shown
forming a Victory Loan sign and another view shows the
German U boats arriving in this country after an overseas
trip manned by Americans. The second exclusive pictures
of the camp of Brest, France, are shown in this release._ The
staff photographer of the International was taken up in the
air and obtained views from a dirigible of the famous camp
which harbors more than 50,000 American fighters.

Animals in Action— Sugar Cane Growing— Old
City— Pathe Review No. 7

Pathe Review No. 7 shows 'Familiar Animals in Action."
An introduction to this subject reads: "Accustomed as the eye
may be to the actions of the horse and the deer, their very grace
and ease are more readily appreciated when the pictures taken by
the ultra-rapid camera, which slows the action to eight times less
than normal, are portrayed on the screen." Following appear
pictures under these subtitles : "A comparison of strides between
the horse and the deer," "a group of North American deer," "in
action the buck is easily more agile and graceful than the doe,"
"Belgian hares, note the spasmodic, jerkjr motion when in ac-
tion." This review also contains a study of the polar bear, shows
how sugar cane is grown and gives views of the restoration of the
ancient city of Timgad.

Ruins of Timgad —Odd Appetites— The Juggler—
In Pathe Review No. 10

(Told in the Original Titles)
The Ruins of Timgad: Relics of Pomp and Power. Not
unlike the buried city of Pompeii, the once pompous city of
Timgad — founded by the Roman Emperor Trajan, is slowly
being uncovered to the light of day.

1. What tragedies and martyrdoms have been enacted
here in these battle pits of gladiatorial days.

2. Through the arch of triumph come the warriors of
the desert.

Odd Appetites. Food prices may soar sky-high, but not
every one worries about them, for some have plain and
simple diets and are easily satisfied if supplied aplenty. The
Gannet, for instance, likes fish and eats it whole without
waste.

1. No waste is also the motto of this venerable 200
year old Elephant Tortoise.

2. Just hay, but in generous quantities, • satisfied the
cavernous appetite of Mr. Hippo — net weight 2 tons.

3. Here is a dainty eater — but he'd probably prefer his
meal served a skyscraper.

4. This monkey is very lucky — his cheek pouches are
convenient for storing away food for the "hungary day."

An Analysis of Juggling: Have you ever been puzzled
by the cunning art of the sleight of hand expert as he
juggles hi*- boxes and balls? The ultrarapid camera which
slows the action to eight times less than normal, analyzes

with remarkable precision the dexterous movements he makes,
and perhaps you'll be able to try them yourself.

1. These coins seek to be trained so that they know
just how to behave.

Pear Trees in Oregon : The cultivation of pear trees
is a long and laborious process requiring constant care, for
not 'till the tree is ten years old does it first begin to bear
fruit. At the age of two years, the trees are transplanted
to the orchard, carefully trimmed and grafted.

1. When the bark decays, the diseased portion is re-
moved and replaced by reinforcements.

2. Three years later.

3. Extreme care must be taken during cold weather to
save the trees from freezing. In an orchard where the tem-
perature is 22 degrees, 5,000 fires are kept burning.

4. The pears are carefully handled while being picked
and sorted.

Caring for Our Wounded Heroes: A series of pictures
taken at the Letterman Hospital, San Francisco, Cal., show-
ing the remarkable care taken by Uncle Sam in re-educating
and rehabilitating his wounded heroes in order to make them
once again happy and useful members of society.

1. Each man upon arrival is given a thorough exam-
ination by medical and surgical specialists.

2. An X-Ray is taken of the wounded parts. A rifle
bullet and two pieces of barbed wire in the skull.

3. A piece of shrapnel lodged in the hand.

4. A bullet and a piece of shrapnel in the chest.

5. A little reminder of the life they left behind.

All About the Human Feet — Central Oregon Scenes
— In Bray Pictograph No. 6112

According to scientists, each part of our anatomy points
unmistakably— to those who can read the signs — to our
character. Release 6112 of Paramount-Bray Pictograph, "The
Magazine on the Screen," endeavors to demonstrate that
personality and character are really evidenced by one's pedal
extremities, as well as by our hands and faces. In the prov-
ing of the case, the pictures furnish a good deal of fun. The
"dude," the "hobo," the banker and the nervous stenographer
each were caught by the camera man as they walked along
the street, and the peculiarities of their strides and feet are
pointed out. No lovelier land exists in all the world than that
of Central Oregon, where rugged mountains guard the glori-
ous West from the fast-approaching East, and where, in the
forest fastnesses, wild game abound. In the same release, Wm.
T. Finley, who, as a member of the Oregon Fish and Game
Commission, has come to know all that wild and wonderful
country like an open book, has supplied pictures of these
regions that will be appreciated by every lover of the great
out-of-doors. Mt. Jefferson, Mt. Hood and many other of
the famous peaks of this mountain range are seen in all
their loveliness. Herds of deer and other wild life were caught
by Mr. Finley's camera and add action and interest to the
picture.

The millions of friends of Bobby Bumps and his dog Fido
are going to welcome release 6112 of Paramount-Bray Picto-
graph, "the magazine on the screen," wherein these two popu-
lar cartoon characters set forth on new and exceedingly funny
adventures.

Smoke Screens — Lieut. Astor — Bathing in
California — With a Destroyer — Kinograms

A late issue of the Kinogram Screen Magazine starts out
with the first pictures of smoke screens for motor transport
for tanks in action of incendiary bombs and five projectors
developed by the chemical warfare section. It next shows
Lieutenant Vincent Astor, who joined the Navy and served
during the war, making a trip home in a captured U-117 and
aiding her safely into New York harbor. Rather remarkable
is the picture showing thousands of Californians who made
their way up steep sides of Mt. Roubidoux to take part in
service as Easter morning breaks. To those who are in-
terested in sports, Kinograms offers Yale Crews in Work Out,
showing the oarsmen who will represent famous university
in coming contests, given strenuous work out by their
coaches at New Haven. This should appeal to women: Crowds
gather for first of bathing season at Venice, California, throng
the Casino where novel display of beauty is being staged.
The next subject is pictures by Kinogram's staff photographer
aboard a destroyer 200 miles out at sea, showing how tin fish
swim the deep. The destroyer that he is on is escorting a
captured German submarine to a U. S. Port. Five other in-
teresting subjects are shown.

REEL and SLIDE

23

SCIENCE

NDUSTRY

SOCIOLOGY

CLASS ROOM CINEMATOGRAPHY

I

Botany

(Picture released through Beseler Educational Film Co., New York)

How Plants Are Born, Live and Die

No. 3012 Appro. Length 900 ft.

This picture of plant life was taken in such a way that the development
which takes place in nature appears here, in scientifically correct reproduc-
tion, accelerated 800 times.

Under the influence of the moisture and heat the grain swells, and its
envelope bursts in the bosom of the earth.

The germ develops; the roots reach out to get the nourishment in the
soil which the stalk pierces.

Its principal roots divide into secondary roots.

At the extremity of the stalk appear, little by little, the leaves which are
the "lungs" of the plant.

In this way develop the grains of wheat which supply us with our daily
bread.

Wheat stalks coming out of the soil.

Here we see carnation buds bursting into blossom. This phenomena, which
takes but a minute on the screen, occupies, in reality, about two weeks' time.

The various stages of the transformation are shown. The swelling of the
bud and the upward forcing movement just preliminary to its bursting into
blossom.

The whole story of the life of the Begonia is shown here in a few sec-
onds. Notice how it alternately wakes and sleeps.

The ever-popular garden flower — the Geranium.

The hawthorn bush, which is the mother of the rose family, presents the
passer-by with bouquets of 15 to 20 flowers.

Great activity is shown daily in the hawthorn blooms which lift their
faces to greet the sun and sink in slumber with the night. Here the labor
of the day is shown in 6 seconds.

Of the same family as the hawthorn, the apple tree, produces a delicate,
fragrant pink blossom, the glory of the springtime orchard.

The queen of the garden is the rose, the Creator's floral masterpiece.

Completely developed, the plant will produce a flower from which more
grains will come into being — a new source of life.

The autumn comes and nature falls asleep. The leaves and petals become
yellow and the flower droops and dies.

A study of autumn leaves.

By B. A. Aughinbaugh

(Principal, Mingo Rural School District, Mingo, Ohio)

IT has been my experience that three questions, at least, con-
front the schoolman (and possibly the minister, too) in mak-
ing use of the movies. First, why do people seem to be so
allured by the motion pictures, to the possible detriment of
the platform and pulpit? Second, is this allurement detrimental
to the coming generation? That is, do people enjoy the so-called
"objectionable" pictures to the exclusion of the "better" sort?
Third, what alterations, if any, are necessary to make the movies
fit for the school and church ?

I would like to tell what I have found out about these mat-
ters after more than two years' experience in conducting a pub-
lic picture show in our school.

A few weeks ago a gentleman with very puritanical ideas
asked me why it was that the "movies" were taking such a hold
on people. I inferred from the way in which his questions were
put that he thought the race was degenerating. No doubt every
reader of this article who has attempted to use motion pictures
in schools or churches has met with some such insinuating ques-
tion sooner or later. If he has not, he will. How can such ques-
tions be answered, for they must be answered or the minister or
teacher who is questioned will have to meet many embarrass-
ments at best, if not go down in defeat?

Fortunately I had been studying this matter before the "doubt-
ing Thomas" approached me. I had been asking individuals
among my patrons just why they liked the moving picture shows
we were presenting weekly in our auditorium, and just why they
liked motion pictures in general. I do not say I found the com-
plete secret of the movies, but I did discover enough valuable
facts to use as a defense against the doubters.

Memory and the Lecture

The gentleman who approached me began by commenting on
the fact that at a recent lecture he had attended the house was
not one-third full, and the young people were especially conspicu-
ous for their absence. He also noted that the same was true in
the regular church services, in the farmers' institutes, etc. On the
other hand he observed that we always had a crowd, no matter
what were the weather conditions and in spite of the fact that said
crowd paid good money at the door. He deplored such conditions
and predicted that if they continued we would go to the bowwows.

I listened patiently to this harangue and then asked him a few
questions. I began by inquiring what the lecture had been about
that seemed to have so little attractive powers. After quite a

little hesitancy he replied that he thought the subject was, "My
Life and Yours." I then asked him what were the topics of the
last three sermons he had heard. He could not give one. I asked
for a few thoughts from either the sermons or the lecture. He
recalled a couple of jokes from the lecture but no coherent ideas
from any of the sermons. Now mind you this gentleman was a
conscientious churchman and faithfully attended all services and,
I think, kept awake. He really listened to the lectures and no
doubt enjoyed them. He had been doing this for forty or fifty
odd years. In other words, he was no exception, but the rule.
He was broad enough to attend our shows at the school house,
but I imagine he would have made it warm for any minister who
attempted such an innovation in the church. He laughed as
heartily as anyone at Fatty Arbuckle or Charlie Chaplin, but said
he preferred Burton Holmes and such pictures as Uncle Tom's
Cabin and The Crisis.

Visualizing "Ben Hur"

After making my inquiries about his ability to recall informa-
tion gleaned at the lectures and sermons, I turned to the movies.
I selected at random three or four shows, some of which had
been shown over a year ago. I mentioned the titles and then
asked him for certain incidents in the pictures. His recollection
of the pictures was one thousand per cent better than it had been
on either lectures or sermons. He was good enough to confess it.
Now was my turn to ask a question as to relative values, and our
first point was established, namely, that our eyes are far better
servants than our ears. And in this rapidly moving day we can
only put up with efficient servants.

But I was not through, although he was beginning to get the
drift of my argument. I had established at least a partial case
against both platform and pulpit, namely, they were not (in spite
of their good intentions and educational or ethical topics) giving
people something that could be carried away, or tucked away on
the shelves of the brain. Ear gained knowledge was very elusive.

I then turned to the question of books. My subject of experi-
ment was a great reader. He was what we might call a "well
read man," at least along certain lines. I asked if he had read
Ben Hur. He had, and could relate most of the story. He had
me there, and I was glad he had, for I was perfectly willing to
be caught, as this was one link in the chain of argument to be
established. Yes, he had read Ben Hur and "knew it like a
book." I asked him how he enjoyed the race scene. Fine. Could
he describe it? He did. I asked him if he had a mental picture
of that scene. He said he had. Were the people in that picture
dressed as they are now? No, they wore long flowing garments.
How did he know? He saw them in the illustrations in the book.
Did Lew Wallace make those pictures? Of course not. Did Lew
Wallace describe those garments ? Not exactly. Then whose
ideas was he carrying around in his head? Whose are you carry-
ing around? Now speak right out in public — select any story
from the Bible or literature in general and whose ideas of that
story are you carrying around in your head?

What of Platform and Book?

Might I ask that you turn to your mental picture of that
great race scene in Ben Hur, and see if it does not very nearly
coincide with the illustration on the front page, or perhaps with
some other chariot race picture. Lew Wallace gave you the story
— someone else gave you your mental picture, and, by the way,
is it, or is it not, this mental picture that is holding the story
vividly in mind ?

Try the experiment with other scenes and other books. Try
recalling a scene of which you are sure you have seen no illus-
tration ; does it compare with anything you have seen ? Which
scenes come most promptly to mind, those of which you have seen
illustrations or those you have not? Of those belonging to the
latter class how many might be classed as scenes compariig with
things you have actually seen? Does this establish the fact, or
does it not, that all our mental pictures are the products of our
eyes and not our ears ?

Well, to get back to my questioner. I at length turned to him
and abruptly asked him whether he would rather see the Pyramids
or hear about them. See them, of course. I think he caught the
point. It is that desire to travel and to see sights with our own
eyes that is the real lure of the movies. It doesn't make the least
{Continued on page 24")

24

REEL and SLIDE

"Square Deal for His Wife," Production
Based on Domestic Story

By Harry Levey

(General Manager, Industrial Department, Universal Film Manu-
facturing Co.)

Managing one's home as one would
one's office is not the simple procedure
the ordinary business man would con-
ceive it to be, according to the theme
of "A Square Deal for His Wife,'' a
recent picture distributed by Universal
and produced by the same. The West-
ern Electric Company, one of the largest
and best-known concerns of its kind in
the world, has adapted the motion pic-
ture in one of the most interesting edu-
cational phases possible in this two-reel
subject. Domestic dramas are numer-
ous ; this film, advertising electrical
household apparatus, presents a new do-
mestic tangle, and its remedy. The husband-hero awakes one
gloomy day to the fact, that his charming wife has lost much
of her looks and charm of manner in recent months. She at-
tributes it to the drudgery of her housework and the care of
her six-year-old daughter. He maintains that his household can
be operated with the same smoothness that characterizes the
activity of his business office. When the wife becomes suddenly
ill, and Mr. Business Man faces the job of keeping house him-
self, he is brought to realize its futility. He burns his trousers
with the flatiron; scorches his fingers and his food on the gas
range; burns his toast; boils his coffee too long; wrenches his
back sweeping the living room; and in other ways meets with
discouragement and failure.

The Western Electric Company knew of a way to offer
this husband and his wife relief. Its executives had told of this
way in printed word, sales talks and in letters. There remained
but one certain method to place before the thousands of other
husbands and wives the solution. The company turned to motion
pictures, and through this medium, with the aid of its many
branches, agencies and dealers throughout the country, spread
the gospel of the use of electricity in place of human effort.

"A Square Deal for His Wife" is built upon this theme.
The tired, bedraggled. wife is sent away for a rest in the country,
and the husband equips his home with all the electrical apparatus
required for the daily services his house demands. He cooks
his breakfast, presses his trousers, toasts his bread, boils his
coffee, sweeps his floors and heats his bathroom with electricity.
The Western Electric Company, in an entertaining manner,
has brought before the people a triumph in modern advertising.
It has realized that the American playgoer will not stand for
commercialism; that it demands quick, sustaining interest. The
sharp contrast drawn in this picture between the old methods
and the new methods of keeping house is placed before the
audience in the clearest possible manner, a manner that the
printed word, the sales talk and the dealers' letter can never
equal. The entire strength of an advertising campaign is con-
fined to the few minutes required to unwind two reels of film.

And the company has found a medium by which its adver-
tising can be placed before the people in the most highly intensi-
fied form possible, and at the same time a medium in which its
dealers, agencies and branches can lend a strong supporting hand.
In fact, the motion picture is the best medium in the world
where the dealer or agency is concerned. It is one way in which
the dealer can operate for his own advantage as well as that of
the parent company. Universal's staff of experts devotes much
of its time, for this reason, to the interests of the dealers who
handle the products of its clients.

Pictorial presentation of an argument, if done in a manner
which will have interest and entertainment value, leaves the
strongest impression. The motion picture is this art in its su-
preme form.

Military Motion Pictures to Make Rounds of School

Motion pictures depicting various phases of military training
will be shown in Chicago schools beginning at the Wendell Phil-
lips High School, where reels showing discipline and military
courtesy will be shown. The reels are government made and were
released by the War Department recently. They will be shown
in the interest of the department of military training of the
schools under the direction of Capt. F. L. Beals.

Department of Interior Film Bureau to Circuit
1,000,000 Feet of Roads Film

The "good roads movie" idea, which figured more or less
prominently in the Illinois $60,000,000 bond issue campaign, is to
be taken up by the United States government. As an item of
propaganda for highway development officials of the visual in-
struction section of the department of the interior are working
out plans for an international distribution of films depicting road
building activities and the benefits to be derived therefrom.

'Arrangements have already been perfected for distribution
of these films in twenty-five states," reports F. W. Reynolds, asso-
ciate director of the educational extension division of the depart-
ment, "and we are rapidly adding to the number. In the war de-
partment archives there are now some 1,000,000 feet of film nega-
tive presenting every phase of America's participation in the war,
little of which has yet been released.

"We are now making a topical digest of this material. Thus
in the case of highway development we can first show road mak-
ing in France under fire, the difficulties of transportation, etc.,
and then branch from that into road construction as carried on
in the United States, with 'cut-ins' showing the results of road
improvement as interpreted by the eye, the surest educational
sense we have."

The government pictures will be supplemented with films
loaned by the National Automobile Chamber of Commerce and
other organizations which have developed good roads movies and
will be available to any community that wants them, free of
charge. It is also planned to establish a highway reel exchange
system, with governmental bureaus in Great Britain, France and
other countries.

Class Room Cinematography

(Continued fro?n page 23)
bit of difference whether you apply this rule to a Bible story film
or the wild west picture. The incentive is the same. Your own
personal make up and tastes determine which you prefer to see.
The spoken word belongs to the far distant ages ; the printed
word belongs to yesterday — the motion picture belongs to today,
and it will stay until possibly the airship will become cheap enough
as a carrier to take us to the actual sites of our dreams.

Does this mean that we shall do away with the platform and
the book? No, but we may expect them to lose their yester-
day's usefulness, at least in a large measure. We should not
foolishly oppose the inevitable. We should view the movie as a
blessing, for such it is. Were you or I to attempt reading all the
literature that comes to our library table we would spend con-
siderably more than our life's allotted span. Read that which
can not be pictured — the subjective matter that interests you and
leave the movies to take care of the objective material. You can
read several books a day via the movie route. As to whether
they be good or not that has nothing to do with the secret lure
the movie does possess. There are bad books and good books;
there are good lectures and bad lectures; and I have sometimes
noticed that there are good sermons and bad ones — they are all
man-made in a great measure.

I am sure of one thing, namely, if the movies are left to the
gentle guidance of the ordinary exhibitor he will put on such
pictures as fill his purse, which will be such ones as fill his house.

Eyesight — the Master Sense

If we leave the riffraff to fill his house we need not complain
of the riffraff pictures. Some ministers preach the gospel because
their congregation demands it ; some preach other things for like
reasons. It is the congregation usually that makes the preacher
rather than the reverse. Were it not so we would have fewer
denominations. Why should not the same rule apply to the
movies? There is another side to this question that must be left
until another time. Namely, do our young people prefer the ob-
jectionable pictures to the better ones? I think not, and will try
to point out what I learned along this line after conducting a mo-
tion picture theater in our school auditorium for two years.

If anyone asks you what is the lure of the "movies" tell him
it is the lure of the master sense, eyesight. Pity the blind and
likewise pity those who are so narrow minded as having eyes
see not. What a blessing it is to have the usefulness of this
master sense enhanced so infinitely by the invention of motion
photographs and moving diagrams.

Motion pictures have become such an important item in the
Y. M. C. A. program in Russia that an urgent cable has been
sent from Vladivostok to the "Y" National War Work Council
requesting that 200,000 feet of up-to-date English comedies and
dramas and an enormous repertoire of Russian-titled films be
rushed to that port in addition to 725 reels of committee on
public information educational films.

1^2

REEL and SLIDE

25

Americanization Through Motion Pictures
Advocated by Expert

By Leslie Willis Sprague

(Community Motion Picture Bureau)

Americanization is an imperative need,
following the war, and must for years
engage the serious attention and earnest
effort of practically every community
in the United States. The war has
brought to light many facts indicating
a serious neglect, on the part of all
Americans, of those who have come in
such large numbers from other lands to
labor and live in this country. During
the decade preceding the war more than
a million each year came from other
lands to swell the volume of the foreign-
born and to add their numerous offspring
to the increasing generation of children
growing up under home influences in
which the ideals of other lands dilute, if
they do not neutralize, American ideals. The larger part of this
enormous immigration came from the South and East of Eu-
rope, out of lands whose traditions, ideals and governments have
been least in accord with the American spirit and practices.

For the millions of the foreign-born, and their children, com-
paratively little has been done, except to afford them a more or
less free opportunity in the competitve struggle for existence.
They have lived in the congested centers of industrial communi-
ties, or in isolated groups scattered over the wide reaches of
America's agricultural regions. They have been quite largely sec-
tions of the old world dropped down in the new, increasing and
expanding by the continual arrival of others of their own nation-
ality and race, crowding and displacing Americans who occupied
the border line surrounding the foreign settlement, themselves
very slowly disintegrating as the more ambitious and more pros-
perous few have migrated into the areas still occupied predomi-
nantly by older Americans.

Must Teach English Language

Perhaps the danger in an awakening nationalism at the pres-
ent time is that measures too forceful will be adopted against the
aliens, which may result in retarding rather than in advancing
the process of assimilation. The English language must be taught
to the foregn speaking peoples, and citizenship should be acquired
by aliens as rapidly as possible. But the language of the country
and a formal citizenship therein are not in themselves more than
tools to be used in Americanization. What is needed is to win
the heart and mind of the foreign-born and of their children to
the ideals of America.

Amid the many agencies at hand for the winning of the alien
and of those reared under alien influences, as well as of the
Americans who are less than fully imbued with the national ideals,
one of the greatest agencies may easily be the motion picture. It
speaks a universal language, and conveys to the minds of those
who do not read English the lessons of American history, litera-
ture, industry, community and national progress, and much else
which cannot wait upon the mastery of the English tongue.

Let it not be ignored that there are millions of Americans,
born of the old stock, whose education has been so limited that
even the solid and serious parts of the daily press are either un-
intelligible to them or of insufficient interest to hold their thought.
It is this large body of illiterate or partly educated Americans
as well as the foreign speaking millions in America which consti-
tutes a large volume of unreasoning unrest, always more or less a
disturbance to the ordered progress of American life.

To the challenging and winning of the immigrant and of the
uneducated the motion picture lends itself in a manner by few
appreciated. Even in the theater, where the chief purpose is rec-
reational, the motion picture has done and is doing much to put
into the minds and hearts of millions the facts and truth about
American life. Organized for the purposes of Americanization,
programs selected and adapted to the particular needs of special
groups, the motion picture will be more effective than all other
agencies combined in producing an immediate result in the way of
Americanization.

Public School Instrumental

Most immigrants have seen only the seamy side of American
life. Let the motion picture show them the better side. They
have seen only the neighborhood in which they have lived and
toiled. Let them see the beauty of the fertile plains, the majesty
of the hills, the glory of the rivers, lakes and ocean-swept shores.

They have been shut in tenements. Show them the smaller cities
of the land, with their comfort and beauty. They live in cities
largely. Show them the farms and open fields. These people
have met no Americans except those whom they think, perhaps
not without some justification, are exploiting them. Let the mo-
tion picture bring to them the people who all over the land are
doing things of moment in their behalf. If there is need that
the well-to-do should learn how the other half lives, there is
greater need that the stranger within the gates should see how
real Americans live, what that life is to which a worthy ambition
and continued effort may lead him and his family. To show this
is part of the service of the Community Motion Picture Bureau.

There are precious half-hours at the noontime when in the
mill the worker may be refreshed for other hours of toil by look-
ing at motion pictures which will fill him with new and truer
ideas of the country to which his allegiance is due. There are
hours after the work of the day is over when the immigrant
worker and the native of unawakened mind may gather — with
their wives and children — in the mill or in the community where
they live and, entertained by motion pictures, learn more about
American history, progress and purposes than is taught in text
books.

Perhaps the public school will prove the proper place for the
seeing of the picture programs. In other instances the workers
of several industries may well be assembled in a public hall or a
theater once or twice a week to view programs especially selected
to meet their interests and needs. Why should not the churches
be used in this admirable cause so clearly akin to both home and
foreign missions?-

Make Use of Available Films

The way of education in Americanization as in all other
lines is most easily along the lines of vocation. Therefore, Ameri-
canization is essentially the task of the industry in which the im-
migrant and the untaught American are employed. Let the worker
follow the line of his daily toil out to its relationships with Ameri-
can life, and he will sooner or later discover himself not only a
necessary part in a great industrial whole, but also — an American.

In the task of Americanization many agencies must have a
contributory part. Industry must exemplify justice. Education
must seek to win the young to love of America and zeal for her
unfolding institutions. Fellowship must bind old and new Ameri-
cans in mutual helpfulness, opening the homes of each to the
friendly visits of the other. The churches can help in many ways
to break down the barriers of race and nationalistic prejudice.
The press is capable of a great service, encouraging on the part
of older Americans a respect for the newly come, and on their
part an understanding of the opportunities other than economic
which America offers them. Motion pictures alone cannot carry
the great burden, nor can all other agencies, however energized
to this task of Americanization, afford to neglect motion pictures
as their great ally.

The present challenge to the motion picture industry is to
assemble all available films suitable for service in Americanization
and then to produce many other programs especially conceived
for this great purpose. The challenge to industry, education, the
church and every social agency, including the theater, is speedily
and continuously to make use of all available films that the ends of
Americanization may not be delayed in their achievement.

Canton, O., Christian Church Work Told in a Film

E. J. Meacham of the Standard Publishing Company of Cin-
cinnati is in Canton, Ohio, to assist with the work of taking the
motion picture of the First Christian Church and Bible School. A
scenario has been passed upon and pictures of the entire work of
the church and school will be taken.

The pictures at the church will be made by the Cincinnati
Motion Picture Company and the' Sales Service Company of the
same city. These two concerns are the Pathe correspondents.

The pictures will be taken to California, where they will be
started east on a trip around the world.

Noted Bird Mimic Shows Colored Slides for Realism

Bird lovers of Springfield, Mass., recently heard Edward Avis,
the noted bird mimic, in his "Birdland" lecture. By means of his
voice and his violin, Mr. Avis gives such realistic interpretations
of the birds which are reproduced in colors on the screen before
his audience that they seem to have come to life. His program in-
cludes "The morning concert, early dawn in the New England
woods," "Twilight hymns," "The wood pewee and the country
church organ," "The mocking bird" and "Vesper songs." The lec-
ture was given in Central High School hall under the auspices of
the Museum of Natural History and the Allen Bird Club, and the
admission was free.

26

REEL and SLIDE

Ad Slides — Good and Bad

A Department of Criticism, Edited for
Reel and Slide Magazine by Jonas Howard

THE relative values of colored lantern slides and plain
black and white or solid tone slides have been discussed
with great frequency among users of slides in quantity.
The question of such relative value would seem to in-
volve all. points involved in other types of advertising, such as
billboards, magazine pages, window cards, etc. But there are sev-
eral points to be taken into consideration in regard to slides, which
are important. The slide as a medium differs from others in a
number of ways, the chief of which is the conditions under which
it is shown. In a publication, a color page will dominate the

other pages, and be of
great value in cases
where the advertiser
is anxious to attract
to his own space and
detract from that of a
competitor. In the
case of a billboard,
the poster must de-
pend upon its color to
catch the eye of the
passerby, since he
passes quickly and the
period of attention is
short and the concen-
tration minus. In the
case of the slide, at-
tention getting is a
secondary element,
since that is practically assured, there being only one screen be-
fore a more or less stationary audience.

* *. *

A well-colored slide is more pleasing tc the eye than a plain
slide, mainly because color eliminates glare, which is hard on the
eyes ; copy is easier to read when this glare is subdued. It is un-
likely that the average movie goer could easily focus his eyes on
a screen where an animated cartoon is running unless the print
had been stained or toned. The amount of reflected illumination
is too great. And so it is with slides.

Color, properly used on a slide, is always of value in adver-
tising certain kinds of merchandise. In the case of fabrics, flow-
ers, gloves, shoes, hats, etc., color is of extreme importance. In
buying articles of this nature color must of necessity sway the
judgment of the buyer to some extent, more so in some than in
others. For instance, a man buying a hat would consider color
properly second in value only to shape and general style. Flowers,
on the other hand, especially the familiar species, are so well
known that the onlooker could well imagine the colors, but it
would reduce the value of the florist's screen appeal probably
75 per cent, since an all-important element is missing.

On the other hand, a slide calculated to advertise a lunch-
room need not have color, though a tone would be a good thing
to offset any glare and to give the slide greater artistic beauty.

In making his prospects eager and desirous of getting what
the advertiser has to sell, the advertiser cannot afford to overlook
any of the elements that make his wares desirable. Therefore, if
he ignores color (and proper coloring) he is decreasing the value
of his appeal largely ; that is, in most lines commonly advertised
by means of the slide. A slide depicting a strawberry shortcake
was used last spring in New York to boost business at a string
of restaurants. Consider the lack of strength in a shortcake pro-
jected on the screen with the luscious berries a glaring yellow or
plain black and white ! Compelling the onlooker to imagine the
colors would have been bad advertising.

In preparing slide cop3% it is certain that a due sense of the
value of colors be recognized from the outset. Too much is left
entirely to the man with the brush in his hand. The best slides
are made from "roughs" which show in detail just how the slide
will look on the screen. This "rough" should include the color
scheme and the color scheme should be followed precisely to get

the best result-.

* * *

Many new soEt drinks arc now being put on the market and
extensive plans for advertising same are being undertaken. Most
of these campaigns include lantern slides for use by the retailer.
In looking over some of the^e beverage slides the writer was in-
terested in M'ing how tempting a soft drink can be made to appear

by means of the illuminated screen. A leading beverage maker
said not long ago :

"The slide is the ideal medium for exploiting a soft drink.
Shown in a theater, it catches the consumer at a time when he is
ready to buy refreshment, if ever. When he leaves the theater
he is in a mood to stop off for refreshment."

By adroit coloring, the various colored drinks may be shown
up to great advantage on the screen. The drink with its name
and the nearest dealer is all that is needed. It is a powerful sug-
gestion. It serves to suggest to the buyer "what to order" when
he gets to the corner. It is likely that slides will play an im-
portant part in widening the market for the various beverages.
The slide makers are very much awake to the situation and some
excellent sets are being turned out at good prices.

Davenport, Iowa, is looking after the health of its population,
especially in the theaters, and it has selected the lantern slide as
a ready means to drive home the vital importance of fresh air.
One of the slides used in this city campaign is reproduced on this
page. The artistic quality of this slide can only be appreciated
by seeing the original.

Bureau of National Parks Offers Series of Films and
Special Stereopticon Slides

The Bureau of National Parks and Monuments, now affil-
iated with the western passenger traffic committee, has an ex-
tensive series of motion-picture films and lantern slides on na-
tional park subjects which it loans throughout the country. The
films and slides are sent without cost, excepting express charges
in both directions, to responsible persons.

The motion picture films cover a wide range. There are
reels on Crater Lake Glacier, Grand Canyon, Mesa Verde, Mount
Ranier, Rocky Mountain, Yellowstone and the Yosemite national
parks, In addition, there are available for exhibition purposes
several reels of films featuring Alaska, Columbia River, Scenic
Highway, Dawn of the Electric Era in Railroading, central Wy-
oming, Idaho, Portland Rose Festival, Royal Gorge and California
scenes.

Accompanying the slides are lecture notes. Lantern lectures
include Glacier National, Grand Canyon, Mesa Verde, Mount
Ranier, Rocky Mountain and Yellowstone National parks.

The demand for these films and slides is growing rapidly as
the summer travel season nears. At the present time lectures
are sent weekly throughout the country from Maine to California.
The development of this branch of the bureau is under the per-
sonal supervision of Major John P. Clum, one of the most ex-
perienced lecturers of this country.

Church Shows Patriotic Films Sunday Evenings

The First Presbyterian Church of Hornell, N. Y., is showing
patriotic motion pictures on Sunday evenings. Pictures have just
been exhibited covering the history" of the United States to the
end of the Revolutionary War. No collection is taken up at the
entertainments. In addition to the pictures there is music and a
brief talk by the pastor.

Denmark has been quick to realize the importance of motion
pictures in industry. We read in the weekly bulletin of the
Canadian Department of Trade and Commerce : "The Danish
Association Dansk Arbeide (Danish Labor), which was founded
about 10 years ago and whose motto is 'Buy Danish manufac-
tures when they are as good and as cheap as imported goods,'
has done a great work for Danish industry. The association has
now taken into its publicity service the showing of industrial
films produced by the recently formed Danish Industrial Film
Company, which takes films in the Danish factories with a view
of showing them, accompanied by suitable titles, throughout the
country and afterwards lending the films out to the Country
Teachers' Film Association to be used in the schools."

Walter D. Moody, secretary of the Chicago Plan Commission,
addressing the Chicago Real Estate Board, showed stereopticon
slides of water fronts of the leading cities and compared them
with one showing what might be done with the water front of
Chicago.

The high school at Nowata, Okla., has purchased a Pathe-
scope and has arranged for five educational pictures a week, which
will be shown in the assembly room at the chapel hour.

David Beecroft, an editor who has just returned to this coun-
try after a tour of the war region of Europe, used lantern slides
effectively to tell the Mid-West section of the Society of Auto-
motive Engineers in Chicago the effect of the war upon foreign
industry.

REEL and SLIDE

27

Film Selection Standards for Teachers and Clergymen

What National Board of Review Has Learned in a Decade of Censorship
Moral Uplift True Mission of Cinema and Should Be Guide in Exhibition

(Copyright)

PART V

THE national board has never denied that infidelity and sex
problem plays are legitimate subjects for the motion pic-
ture, but has insisted that they be treated with serious-
ness and reserve. Infidelity to marriage ties must not be
treated improperly or suggestively, in a dramatic or comedy theme.
Humorous films which emphasize loose marriage relations will be
condemned. Where it is necessary to show immoral advances
between the sexes these should be indicated rather than exposed
in detail. The national board regards with disapproval the
presentation of complex and intricate themes presenting the details
of the life of the so-called wanton heroine and her companion
when these are shown as attractive and successful. It does not
allow the extended display of personal allurements, the exposure
of alleged physical charms and passionate or protracted embraces.
All films dealing with such subjects must present a distinct
moral teaching in the development of the play itself. It will
not be sufficient to secure the passing of such a film if an obvious
moral appears only at the end. The national board disapproves
also showing men turning lightly from woman to woman, or
women turning lightly from man to man in intimate sexual re-
lationships. It forbids the spectacle of the details of actual
physical fights engaged in between women, and disapproves of
all such contests in which a woman is roughly handled. It dis-
approves also of the condoning by pure women in motion pic-
tures of flagrant moral lapses in men presented in detail and at
length. The national board has recorded objection to concrete
manifestations of sex allurement, the significance of which lies
in direct sensual appeal. It has also registered its objection re-
peatedly to scenes of peeping and spying for prurient purposes.
These actions have the wholesale condemnation of decent people.

Attitude on Habits of Women

Smoking and drinking by women is sometimes a question of
custom, often of taste and sometimes of morals. To the women
of certain nationalities and places it is a matter of custom alto-
gether. The pictures would be untrue without it. To the women
of other places it is a matter of taste; that is, it is no longer a
question of morals with them and yet is not crystallized into
custom. By the women of other places it is esteemed a matter
of morals. This is recognized by the national board. It takes
action on individual pictures with due recognition of these facts.

When scenes of the underworld, opium joints, gambling, dance
halls, objectionable dancing, vulgar flirtations and questionable
resorts are produced it should be in such a manner that no spec-
tator is stimulated to follow such practices. Permanent profit
or enjoyment should not be shown as accompanying characters
in these scenes. Their true characters as being innately low,
vulgar and indecent should be brought out together with the
inevitable results to which they lead Their sordid nature must
be kept in the minds of the spectators. The scenes themselves
must have dramatic usefulness. They are not to be introduced
as so much padding or vaudeville entertainment. The public does
not approve of debauches or extended scenes of interiors of
disreputable houses.

The national board will not tolerate a vicarious participation
in them. While undoubtedly true to life, they represent a phase
of life which is essentially sordid, shallow and commercialized.
The portrayal of such scenes should therefore emphasize these
facts. When produced with a proper purpose they are moral in
effect. If produced merely for entertainment they are usually
immoral and should be eliminated. There is danger of the num-
ber of these scenes being multiplied until the net impression of
the drama is bad. Such pictures will be condemned. In gambling
and underworld scenes what is sought is the atmosphere of the
place, indication of the development of the characters of certain
salient facts. Any unnecessary, elaborate or instructive details
will be eliminated.

Nude Figures Not Approved

The national board is consistently opposed to dances in dance
halls and elsewhere in which the positions of the dancers, their
movements, etc., are evidently sensual. This increases when in-
dividuals are presented in the foreground and in detail. The
national board cautions all producers against the presentation
of such scenes which are physically stimulating and suggestive.
The national board also requires that these be produced so that
they are unintelligible to children and innocuous to adolescents.

The national board recognizes that there is nothing innately
harmful or suggestive in nudity. Custom and prudery, however,
have reared a taboo against its display. No logical and satis-
fying reasons can be given against its use under natural condi-
tions and surroundings. Such is the traditional and emotional
opposition, nevertheless, that its use in motion pictures should
not be undertaken for the present. A number of pictures show-
ing the female nude have been either passed by the national board
or referred directly to public opinion. From investigation in re-
gard to these pictures after their release the national board has
learned that the public's reaction has consistently been one of
condemnation of such films and therefore the national board, as
a reflector of public opinion, has seen fit to take the position
that it should not and will not pass any pictures containing inci-
dentally or extensively the female nude, dating from January
1, 1917.

The only justification for the portrayal of the social evil by
motion pictures is that they shall be educational. By reason of
the lack of dialogue and the necessity of emphasis on the dramatic,
the motion picture is a difficult medium for this form of educa-
tion. The national board agrees, moreover, that education in
the normal and abnormal facts of sex is fraught with danger
and must be handled with tact and delicacy and must also be
given under the right surroundings to be effective. A number
of motion pictures, purely dramatic or purporting to be educa-
tional, dealing with "white slavery" as a theme, have from time
to time been produced. Some of these the national board has
passed, others it has not passed.

On those pictures given to the general public a great deal
of criticism has fallen. Within the past year this criticism has
crystallized into well-defined public opinion. This opinion, wher-
ever expressed, has been against the further production of enter-
tainment films dealing with "white slavery." A query to ex-
hibitors throughout the country, inquiring as to their patrons'
attitude toward "white slave" films, brought forth the informa-
tion that exhibitors are convinced that a great majority of their
patrons are entirely opposed to this type of picture. This in-
formation corroborates the testimony of newspaper clippings, let-
ters and official communications constantly reaching the board.

"White Slave" Pictures Under Ban

In the face o-f this public repudiation of such pictures the
national board, as an agent of public opinion, has taken the posi-
tion that no picture hereafter will be passed by the national board
which is concerned wholly with the commercialized theme of
"white slavery" or which is so advertised as to give the impression
that it is a "white slave" picture.

This action, however, does not apply to propaganda pictures
produced obviously for social betterment and exhibited in a way
compatible with that purpose. It is the opinion of those who
have worked most widely and skillfully on the problem of prosti-
tution in all its phases, that the most fruitful line of procedure
is in the region of prevention. The national board will not at-
tempt to interfere with such films as are produced to be accom-
panied by lectures or handled by societies for the prevention of
crime, and which present the facts of commercialized or sub rosa
prostitution in a sincere, clinical manner looking toward repres-
sion or removal of its causes. The board reserves, however, the
right to catalogue for itself what pictures legitimately do this
and what pictures do not, and will always be governed in this
decision by the fact as to whether such a picture is to be shown
to special audiences or to be placed as a commercial proposition
in regular motion picture theaters.

New themes appear constantly in the motion picture. Unless
they are recognizable as fundamentally immoral, they are always
open to serious discussion or to a submission to the public for
their reaction. The people are the court, the national board their
representatives. Until there is well-defined public expression it
is impossible for the national board to speak with authority.
Among those which have received critical consideration are birth
control, abortion, peace and preparedness propaganda, race an-
tagonism and prenatal influence. Where problems are complex
the advice of skilled persons is always sought. In each case
decisions have been rendered in favor of the theme when it is
presented with sincerity, skill, freedom from suggestive or im-
moral detail and from sordid sensationalism.

28

REEL and SLIDE

piliilllli!lllllllllllll!IIIIIIIIIIIillllllll!l!!llllllllll!lllllllllll!!lll|i|IW

| Slides I

g Questions on Lantern Slide Sub- g

=_ jects will be answered by mail if §

§§ stamped envelope is enclosed in m

{§ addressing this department.

IllllllllllllllllllllllllllllllllllilllllllllllllllllllW

It has been this writer's experience that it is
often hard to get what you want from a public
slide service of any kind, though there may be
exceptions to that rule. On the other hand, most
of the commercial slide houses find it impossible
to so catalog their subjects that even a novice
can locate what is wanted with a minimum of
delay. The trouble in the free slide library is
generally due, not to the management itself, but to
the users. For some reason a free service is more
often misused than a commercial service. What is
public property seems to be more carelessly han-
dled by the public. I venture to say that break-
age is greater in shipments from institutional col-
lections than in shipments from the average com-
mercial institution.

* * *

This Department has received the following
letter:

Slides: In Chicago, for several years past, one
of our best floral conservatories has employed
some of the ablest floriculturists in the country
to lecture at stated intervals on floriculture and
horticulture. These meetings are well attended.
They are very interesting. What has particularly
attracted my notice is the predominance of per-
sons attending who certainly do not have a chance
to garden at all. They come from all parts of
the city. One of the speakers accounted for the
fact this way: Every human being loves flowers.
Flowers can only be looked at or used to perfume
the air. Many flowers of the greatest beauty
have no odor. Next to the real thing, stereopticon
illumination presents flowers in their greatest
beauty. This brings flower lovers to see the
screen where the best illumination and the best
subjects are available.

James G. Haggerty, Jr.

* * *

Flowers are more easily screened than any other
subject. They do not demand animation. Their
colorings can be rendered with a greater degree
of purity and faithfulness on the illuminated
screen than in any other way.

The trouble is that coloring may be good or
bad. Blossoms are oftentimes unrecognizable on
the screen because of the colorists' lack of expert
knowledge. The mere mechanical ability to apply

iiillilllllllllllli

pigment does not alone suffice. All work of this
kind should be done under the direction of a
floriculturist.

Once the writer saw a young woman coloring
tea roses, in a slide studio. She was questioned
as to her experience with the flower in question
and it developed that she had "seen tea roses
several times in her life" and "knew that they
were brownish yellow!" A pat of brownish yellow
was doing the work and there was no tea rose
within miles of her elbow! Yet, these slides were
exhibited a month later in a school room before
a big class of eager students!

POINTS FOR SLIDE USERS
By J. V. Ankeney
(Assistant Professor, in Charge of Visual Pres-
entation, University of Minnesota)

The uses of lantern slides fall naturally under
three heads:

1. Teaching, including classroom recitation and
review work and extension work. 2. Popular
entertainment. 3. Advertising, which is, in a
sense, teaching.

Slides have failed to be as great a factor in the
teaching of the past as they might have been
for several reasons,
among which are
the following:

1. High grade
slides were few and
difficult to obtain.

2. Projection ap-
paratus had not
reached a suffi-
ciently high state
of perfection, espe-
cially as regards
simplicity of opera-
tion and brilliancy
of picture.

3. Slide users
paid little attention
to the method of us-
ing them. The pop-
ular lecturer was
aped and the slides
were given in large
doses rather than
interspersed at the
time when needed
in the recitation.

4. Little atten-
tion was paid to
adapting the slides
to the particular
group or to the

pin. J subject at hand.

Many times there

was no aim or end

in view other than the showing of some slides

relative to the subject at hand. To efficiently use

! ?— ASK US—? I

^illlllllllllllllllIIIIIUIIIIIIIIW

What is the proper entrance fee for a church
to charge? We show five reels of pictures on
Friday night. C. Von Stemmer.

Answer: Gauge your charge by what you have
had to pay for your films. If in doubt, take up
a free will offering.

* * #

Would like to know the policy of the Com-
munity Motion Picture Bureau. H. G. F., Des
Moines, la.

Answer: To quote its president, Warren Dun-
ham Foster:

"The Community Motion Picture Bureau was
organized and developed to its present important
position in an endeavor to make the motion pic-
ture a social asset, not a liability. It exists in
order to supply wholesome recreation and educa-
tion to every community institution in its most
gripping form. Back of every worth-while or-
ganization the bureau is able to place the drawing
power and instructional efficiency of the motion
picture. It aims to be a universally accessible
agency, at the survice of everybody, reaching the
people for the people's own good."

* * *

Do you know of any medical schools that have
found use for films? John Darmond.

Answer: The College of Physicians and Sur-
geons, New York City, has adopted the "slow
motion" pictures for the diagnosis of certain
bodily deformities where the movements of the
body are concerned; we understand with much
success.

* * *

What percentage of the educational film on the
market is non-burning? J. H. K.

Answer: Very little. The Pathescope Com-
pany's library is printed on slow burning film
with which no booth is required. See their an-
nouncement in this issue.

What is the nature of the film showing wood
boring tools mentioned in a recent number? Peg-
gler.

Answer: Maybe you refer to a film pro-
duced for the Ives Tool Company by Films of
Business, Inc., 220 West 42nd Street, New York.
This picture shows the manufacture of wood
boring tools in a very entertaining manner.

* * *

What films have been produced for the H. J.
Heinz Company? A. R. Knapp.

Answer: Heinz has a pickle film and one on
vinegar and still another on the manufacture of
spaghetti.

* * #

What firm makes the Baloptieon? J.

Answer: Bausch & Lomb Optical Company,
New York. They have an agent in St. Louis.
Try Erker Brothers Optical Company.

A new organization for the purpose of
supplying Bible and entertainment films to
churches has been formed by Rev. Paul
Smith, well known in connection with
"The Finger of Justice," the morality film
which was the cause of more or less con-
troversy throughout the country during the
past year. The organization will be known
as the International Church Film Cor-
poration, and in addition to supplying film
service it will aid the churches in secur-
ing projection equipment, including screens,
darkening apparatus for the windows, and
stereopticon attachment.

lantern slides for instructional purposes presup-
poses a good, substantial lantern. One that is
easily operated, and that gives a clear, distinct
picture and is quickly available for use. It should
in most cases be quickly portable from room to
room. The illuminant must be kept properly ad-
justed. Next a dark room is necessary to good
results, although when using the larger mazda
bulbs the room may be sufficiently light to take
notes and get good results. The author has worked
out a modification of the double shade system of
darkening the room which is very satisfactory.

One shade is attached above the pulleys in the
sash groove and serves as the regular shade. Fig-
ures I and II show the operation of the light, ex-
cluding boards which are about 6 inches wide and
which hold in place the second shade. When not
in use these boards fold back on their hinges
against the casing and are almost unnoticeable.

In the third place, a good screen is very desir-
able, one that is six or seven feet square, mounted
on a spring roller and enclosed in a dustproof case
fitted with rings by which it can be hung from
hooks on the picture molding or celling will meet
the need admirably for indoor work. For a port-
able screen one of white sateen is very good.
Good slides are es-
sential to good re-
sults. Each should
be clear, artistic,
and selected to il-
lustrate a particu-
lar point. Good
black and white
slides are much to
be preferred to slov-
enly colored ones.
Before each lecture
each slide should be
carefully cleaned
with a cloth moist-
ened in alcohol or
by breathing on it
and afterward pol-
i s_h e d. Finger
prints on slides as
well as dirt on the
lens causes indis-
tinct pictures. Cold
slides held in the
hand will collect a
film of moisture
which will cause a
distracting, gradu-
ally receding wave
on the screen when
placed in the lan-
tern. Each slide should be provided with a thumb
mark and title. The teacher should see that they
are properly arranged before beginning to talk.
It is now fairly common to have at least one
slide inverted during the lecture. This is distract-
ing to say the least.

The projector should be located where it will
attract the least attention and will not obstruct
the view; this is usually in the rear of Jhe room.
Provision should be made so that pupils are un
able to get hands or head in the light from the
lantern.

By careful drill and long practice one may
learn to operate the lantern and teach at the same
time, but most times this is inadvisable. Pupil9
like to learn to operate. If the assignment is
properly made a pupil in the class can take a
slide or more home, study it in connection with
the lesson for the next day, write up and present
to the teacher his talk, work it over with the
teacher and then discuss it with the class at the
proper time in the recitation. Each pupil may
prepare a special part of the lantern slide lec-
ture, and after a few rehearsals, an evening's en-
tertainment and instruction provided for the par-
ents of the community.

An electrical signal outfit is very desirable.
They may be purchased or made at home; the es-
sentials are a pear push, which the lecturer holds
in his hand, flexible cord to reach from the screen
to lantern, a 1.5-volt miniature lamp and socket
and a flashlight battery, which are mounted on a
box and are placed on the operator's table. An
ordinary flashlight may be attached to the end of
the cord to take the place of the box battery bulb,
etc. This signal will not cause loss of attention
like clickers, pounding on the floor or a dozen
other devices commonly used.

1. Select a few slides that clarify or more
quickly bring out a point in the lesson.

2. Know your slides.

3. Have a well laid plan into which each slide
fits perfectly and naturally.

4. Be full of your subject. Teach with vim.

5. Do not talk to the slide.

6. Do not stand in front of the screen, stand
at one side, using a small pointer.

7. Most times it is not only unnecessary but
monotonous to read printed matter on slides.

8. Humorous slides following an instructional
lecture or recitation usually lessen its value.

9. Do not leave the last slide in the lantern.

10. Do not Preach, but Teach — teach — teach.

Fig. II.

The Wilkes-Barre, Pa., high school has
installed a motion picture projector for use
in the science department.

Announcing

The Drop-Head Projector

Made in Fond du Lac

The Simplest, Smallest, Safest Portable Projection Machine

in the World

Cinematic Service Go.

Exclusive Distributors

DROP-HEAD PROJECTOR

Fond du Lac, Wisconsin

ii

IBIIIIIIIiaBaillllliiiiiiiiiniiiiaaiir

=' The Drop-Head Projector :'T™

■■■■ lr J Mill

With head down and lamp house extended

an

This machine is over 500 cubic inches smaller than any other on the
market.

It carries two sets of lenses, so that it can be used both as a moving
picture machine and as a stereopticon.

It can be changed from one series to the other in less than five
seconds.

A Drop-Head feature enables the operator to thread and adjust same
by the sense of sight instead of by the sense of touch.

The fact that the machine has an ingeniously-contrived lamp-house,
makes it possible to use an All-Steel Case, making it safe as well as simple
for the novice to operate.

A successful dissolving shutter has been constructed. This eliminates
the flicker and reduces the amount of light necessary to give a clear,
distinct picture.

CINEMATIC SERVICE CO.

Exclusive Distributors

DROP-HEAD PROJECTOR

Fond du Lac, Wisconsin

^^iifti

■f" The Drop-Head Projector "j"

Kin

Used as a Stereopticon

95 per cent of the users of Portable Projector Machines also use

Stereopticons. By combining both features in one case,

we have attained that which has long been desired

CINEMATIC SERVICE CO.

Exclusive Distributors

DROP-HEAD PROJECTOR

Fond du Lac, Wisconsin

■ ■■

■ ■ ■

Some Testimonials of Character

"The success of the picture was due to the way the picture

was shown. Your machine was 80 feet from the screen and the

picture was practically flickerless. I have never seen a smoother

running machine."

Standard Oil Go. of Indiana

G. W. Smith,

Safety Director

"Your Portable Projector is compact, simple and practical,

throws a very clear vivid picture and the machine itself can be

easily carried by any salesman."

The Royal Tailors

Phil. W. Lennen

Adv. Manager

Testimonials of this kind from such Representative
concerns before the machine is offered for sale explains
why we are not soliciting business at this ] time. Our two
story brick building 48-80 feet has just been completed but the
demand for these machines is so great that we will not be in a
position to accept orders in less than 60 days time.

But don't you think its many advantages make it well worth
waiting for?

Cinematic Service Co.

Exclusive Distributors

DROP-HEAD PROJECTOR

Fond du Lac Wisconsin

■ ■•

.

REEL and SLIDE

29

illlllllllillllllllllllllllllllllll IlllllllllllllllllllllllllillllllllUllllllllillllllllillllllllilllll Illlilllllllllllllllllllllllllllllilllll Illllll Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Illlllllllllllllllllllllllllllllllllllllllllllllll illllllllllllllllllllllllllllllllllllllllllllllllllllll Illlllllllllllllll lit

Projection

Edited by M. BERNAYS JOHNSON

(Projection Division Westinghouse Lamp Company)

Questions on projection will be answered by this department provided
addressed and stamped envelope is enclosed. Address Projection, Reel
and Slide Magazine, 418 South Market Street, Chicago, 111.

piMiiiiiiniiiiiiiiiiiiiiiiiD n iiiiiiiiiiiiiuiiiiiiiiii

Please tell me something about the standardiza-
tion of Mazda C lamps for projection. J. A. D.

Answer: For several years, development has
been proceeding to adapt the Mazda incandescent
electric lamp to motion picture projection. This
work has involved exhaustive studies of light
source dimensions, optical system and lamp per-
formances. It has now reached a point where
the incandescent lamp manufacturers announce
a complete line of lamps for projection service.
Of these the one which will deliver the most
light to the motion picture screen is the 600-
watt, 30-volt. 30-amphere Mazda C lamp. This
lamp is in the T-20 tubular bulb, 2 $4 inches in
diameter, 9*4 inches over all length with a light-
center length of 454 inches, and is fitted with the
mogul screw base. It must be used with its own
mirror and condensing lens system, the latter part
of which has been recently developed, and will
then give satisfactory service for throws up to 100
feet on a 12x16 screen with prepared or reflecting
surface when the current consumption of the arc
displayed does not exceed 60 amperes A. C. or 30
amperes D. C. The next smaller amount of light is
delivered by the 600-watt, 30-volt, 20-ampere lamp,
which must also be used with its own mirror and
condensing lens and which finds its application
where there are shorter throws and smaller screens,
such as are used in churches, lodges and other
places where less amount of light than that given by
the 900-watt lamp is adequate. This lamp will find
its major or principal use on country home light-
ing outfits and elsewhere where the power supply
is limited. The lamp is made in the T-20 bulb
having the same over-all dimensions, light-center
length and base as the 900-watt lamp. For other
special services, such as portable projectors, ster-
eopticons, spotlights, etc., additional Mazda C
lamps in tubular bulbs have been standardized
giving a complete line of lamps in tubular bulb as
follows:

Light-Center
Base Length
Med. Screw 3H
Med. Screw 3$A

Med. Screw ZVz
Med. Screw 3*/$

Med. Screw 3 Ms
Mog. Screw 4?4
Mog. Screw 4J4

Med. Screw 3V%

Mog. Screw 4J4

Mog. Screw 4J4
• * *

Of what materials are motion picture screens
made? A. L. F.

Answer: There are all sorts of screen mate-
rials in use. For general, all around purposes,
the best screen is a blank white wall with a
smooth plaster of paris finish. But as this is fre-
quently not available a number of substitutes are
employed. For use in a permanent location where
portability is not necessarily a feature to be de-
sired, two surfaces are in general use. These are
the plain white screen of heavy material mounted
on a spring roller so that it can be rolled up out
of the way when not in use, just like a window
shade, and the silver finish screen, which is simi-
larly mounted. Gold, amber, ground glass backed
by a silvered mirror, and a number of other
things are frequently employed and great claims
are sometimes made for them. The plain white
and the silver finish, however, are superior to
anything else. The selection of the screen must
depend upon the shape of the room in which the
screen is to be used. If you have a long nar-
row room, with the screen at the end of it, the
silver finish is superior to the white. If it is a
short wide room the white is preferable. The dif-
ference lies in this: If the audience is to sit
always almost directly in front ef the screen, in
other words, at a position that the angle between
the plane of the screen and the line of vision is
greater than 55 degrees, the silver screen will
give you a brilliant reflection not found in the
white. If the angle is less than 55 degrees the
white screen is preferable, in that it is not nearly
so expensive and that the results are fully as
good, or perhaps better. For portable screens
two materials are supplied — muslin and sateen.
The latter is quite a little more expensive than
the former, but folds into a little more compact
space and because of its closer weave and luster
finish it is frequently more desirable.

Will my film right itself when the film leaves
the sprocket? I have a standard projector in
my church. K.

Answer: No, you will injure your film if you
depend upon the film to adjust itself. Stop your
machine at once, then make the adjustment.

Volts

6

6
12
12

Watts

72

108

72

108

Bulb
T-10
T-10
T-10
T-10

28-30
28-30
28-30

300

*600

**900

T-16

T-20
T-20

110-125
110-125
110-125

300
600

1000

T-16

T-20
T-20

Is it essential to disconnect my current when I
stop the machine? C. J.

Answer: Yes; throw off the current immedi-
ately whenever the machine is stopped for any
reason whatsoever.

What will it cost our school to install a stand-
ard machine? Johnson.

Answer: The cost will vary according to con-
ditions. What kind of current have you avail-
able ? What voltage ? What amperage ? What
kind of resistance? All of these matters enter
into the cost. (Fill in the blank below and mail
to this department.)

What length reels do the portables take? J. N.

Answer: Most modern portables take 1,000
feet. There is a rewind on some makes which
enables you to rewind your film by motor or
hand, in the film chamber.

* * *

Can I get my electric light from an automo-
bile? B. K.

Answer: The best way to work the automobile
generator is to use the storage battery lamp, a
descriptive circular of which may be obtained
from the Mcintosh Stereopticon Company, 30 East
Randolph street, Chicago.

This lamp operating in connection with the
starting and lighting battery of the average auto-
mobile consumes 17 amperes of current, a very
considerable drain on the battery if long_ con-
tinued, but a battery will stand without injury
for two hours at least.

Usually the arrangement is such that a gene-
rator driven by the motor of the car charges the
battery all the time that the motor is running.
The only discharge is for starting the motor,
which uses for the moment or two before the
motor fires and begins running as much as 300
amperes. This, of course, could not continue long,
but the fact of its being possible to draw so much
current from it even for only a short time, indi-
cates that a drain of 17 amperes would not injure
it in any way.

The battery is usually fully charged, particularly
after the car has been driven for a while, and
there is no difficulty in getting all the current
needed to operate this 6-volt, 108-watt lamp.

After showing pictures for a couple of hours,
the automobile motor is usually started up and
the battery recharged. If it seems advisable, the
motor can be kept running during the exhibition.
The lamp is always connected direct to the bat-
tery. It is well to be sure that heavy enough wire
is used to carry the current. If it is connected
up to one of the extension lights of the battery
as, for example, the tail light, the wire would
burn out when subjected to heavy current re-
quired by the 108-watt lamp.

This lamp is not the equal in illumination of
the regular 400-watt gas filled Mazda lamp or even
the 250-watt gas filled Mazda, but it is superior
to the acetylene, and where a county superinten-
dent or a rural community club can avail itself
of an automobile equipped with an electric starter,
it is recommended as the best possible illuminant.

* * *

Now that the war is won, the thousands of
slides that instructed and entertained the soldiers
in Europe will be available for general use in
the United States. Few people realize to what
extent lantern slides were projected behind the
firing line in France during the war and are be-
ing projected to this day for the benefit of the
Army of Occupation. Moving pictures, it is true,
took a leading part in all war camp entertainment
work, but the necessity for using small projection
machines and the consequent "waits" between
reels, made a place for the lantern slide in which
it served well. It will be remembered that the
Community Bureau arranged for thousands of as-
sorted slides to be used for this purpose and the
subjects were selected with_ the greatest care, in-
cluding humorous, instructional and informative
sets. It was found that the "waits" between reels
irritated the soldiers and also wasted considerable
time where time was exceedingly precious.

The slide offered a method by which this time
could be filled in with profit. Some of the slides
made and projected in Europe by the Community
Bureau agents have never been generally avail-
able. They include the work of America's most
popular artists and humorists, philosophers and
popular characters. The subject matter was
selected carefully by trained psychologists.

* * •

The writer recently had an opportunity to look
over a complete stock of slide boxes and carry-
ing cases. Many improvements are being made to
suit present day conditions. Special devices and

arrangements to reduce breakage are offered and
convenience for the lecturer and traveler are the
byword. Now that trips are in order, those who
want to secure maximum convenience and safety
should look after the new stocks. It will pay.

All About the Projectors

(Many requests reach this office for informa-
tion concerning the various types of moving pic-
ture projectors. Reel and Slice will print in
this department a complete description of each
machine now on the market for the benefit of its
readers. — Editor.)

The Replogle portable moving picture
projector, manufactured by the Replogle
Projector Company, First National Bank
Building, Chicago, is now on the market.

With this machine, according to its mak-
ers, a good picture can be projected at a
distance of from 3 to 65 feet, the picture
being from one foot square to twelve feet
square, depending on the lens and distance.

It can be used in a small or large office
or room, or in a lodge hall. The projector
is equipped with vacuum rubber feet, mak-
ing it possible to use it on any table, piano
or highly polished furniture, without any
danger of the furniture being marred or
scratched. All parts are standardized and
interchangeable.

The framing device is very simple, as
the picture can be framed without stopping
the machine. This is very advantageous,
especially in a portable projector.

The size is 18x14x17 inches and weight
18 pounds.

It burns nitrogen lamp, the lamp house
being made of Russian steel, lined with
asbestos, case of three-ply veneer, lined
with asbestos; it has only a few parts;
every mechanical detail perfected to insure
durability.

Operated by motor or by hand ; use on
any electric socket ; direct or alternating
current.

The film can be rewound in the machine.

Authors to Produce Pictures

Mr. Rex Beach and Mr. Samuel Gold-
wyn have organized a million dollar cor-
poration to exploit on the motion picture
screen all the works of a selected group
of the most famous writers in the Eng-
lish language. The organizers have
searched the English speaking world for
names that have great meaning and
significance to the reading public. The
executives of the new corporation believe
they have selected from among the great-
est writers of the English language, those
whose works are best fitted to screen
adaptation. The method of production
will be a radical departure from all previ-
ous methods. The closest possible co-op-
eration will exist between the producers
and the authors. The adaptation and di-
rection of each narrative for the motion
picture will be under the personal super-
vision of the author. No time, money
or 'attention will be spared to make these
pictures the most imaginative and power-
ful screen representations ever under-
taken, it is said.

30

REEL and SLIDE

Method of Canning," were shown at the
Y. W. C. A., Decatur, 111., recently.

Here and There

Rev. N. H. Gist gave a lantern slide
lecture on Abraham Lincoln at the George
Street School, Worcester, Mass., recently.

The Asbury M. E. Church of Water-
town, N. Y., of which the Rev. D. C.
Johnson is pastor, is to install a motion
picture machine to use on Sundays when
the anticipated Sunday movie is legalized.
Other churches in this district are con-
sidering the plan of free Sunday after-
noon and evening movies to draw the
people to the services.

A representative of the Moline Plow
Company, Moline, 111., projected a copy of
the company's film before the Rotary Club
of Worcester, Mass., in April.

An educational lecture on the salmon in-
dustry was made to the boys in the Mar-
garet Wilson hut at Camp Stuart, Va., by
J. H. Quiesenbury of the agricultural ex-
tension department of Virginia last month.
Mr. Quiesenbury illustrated his talk with
motion pictures.

A free motion picture show was given
at the Palmer School, Springfield, 111., to
show the results of the work of the Boys'
and Girls' clubs throughout the nation. The
pictures were shown under the auspices of
the United States Department of Agri-
culture. "Pigs and Poultry" was the sub-
jects covered in the three reels of film.

A "Boys' Movie - Hour" is now a reg-
ular feature at the Norwich (Conn.;
Y. M. C. A. As many as 125 boys attend
these exhibitions at one time. A recent
program was described as follows :

The boys sang popular songs to open
the hour. The first picture was one en-
titled, "The Story of Steel," and showed
the making of a bar of steel. The other
picture was a comedy. Between the reels
Mr. McMillan of New York, the Y. M. C. A.
building expert of the international com-
mittee, spoke to the boys.

The work of the Gary, Ind., public
schools is being pictured in various parts
of the country.

The films are divided into three parts,
each part showing two days. The lectures
consist of a complete description of the
school system and the buildings which have
been erected by the city of Gary for edu-
cational purposes. Under the Gary sys-
tem some pupils attend the schools early
in the day and others attend during the
afternoon, allowing double use of the
school buildings. In addition to the reg-
ular school there are printing, manual
training, domestic science, plumbing, li-
brary and playground departments at all
the schools.

There is approximately 5,000 feet of
film, showing the children at work in the
various departments of the school.

Marguerite Clark, in "The Bluebird,"
was a film shown at the Aurora (111.) high
school late in April.

A lecture on South America, illustrated
by motion pictures, was given at the M. E
Church, Georgetown, 111., by Rev. S. N,
Wakefield. These illustrated lectures are
free.

"Enoch Arden" was the feature picture
at the school moving picture show at
Madison, Wis., recently.

It has been decided by the Board of Ed-
ucation of Detroit, Mich., that hereafter
history and geography will be more ex-
tensively taught in Detroit schools through
the medium of motion pictures. The Ford
Motor Company has promised to parallel
the lessons in history, making pictures of
the children themselves in historical pag-
eants, such as the signing of the Declara-
tion of Independence, or such a tale as the
"Courtship of Miles Standish," Longfel-
low's romance of early New England life.

The Watkins Institute of Nashville,
Tenn., has purchased a motion picture ma-
chine for use in lecture work.

A moving picture entertainment was
given at the Schenectady (N. Y.) high
school recently under the auspices and for
the benefit of the June, 1920, class of the
Schenectady High School. "Johnny on the
Spot" was the feature picture, with Hale
Hamilton as the leading character. Also
one of "Fatty" Arbuckle's latest comedies
was shown.

A motion picture exhibit entitled "Coal
Is King" was shown at the Chamber of
Commerce, Rochester, recently, under the
direction of the superintendents' group of
the Industrial Management Council. The
film shows the relative value of coal and
other commodities. Methods of mining are
pictured, together with the loading sys-
tems and routes of shipment. Various
kinds of conveyors, both for mining and
loading, are shown, and other interesting
facts connected with the coal mining busi-
ness.

A section of the film is. devoted to show-
ing how little wastes by foremen and
miners total a large amount in the course
of a few weeks, and how this may be
eliminated. Information of value to men
operating power plants is given in this pic-
ture.

Rev. A. R. Burke of the Simpson M. E.
Church, Scranton, Pa., recently gave a
stereopticon lecture on "The Sunday
Schools of the Orient" at his church.

Moving pictures giving the complete
story of the activities of the United Serv-
ice Club of Maryland were presented at
(he national convention of the Congress of
Mothers and Parent Teachers' Associa- "
tions, held in Kansas City, Mo., May 6-10.
It is believed that this illustrated nar-
rative is of particular interest, and that it
adequately presents the work which has
been done by the Maryland Congress of
Mothers.

ing the Forests, Fish and Game of New
York State." The lecture was illustrated
both by motion pictures and by colored
lantern slides.

All Congregational churches in Toledo,
Ohio, were closed on a recent Sunday
evening to allow members of the congre-
gations to attend a "film service" at the
First Congregational Church in that city.

Moving pictures of missionary work be-
ing done in Toledo by Congregationalists,
of congregations leaving their churches
after worship, and of the work which will
be attempted in the future were shown.

Two Y. W. C. A. films, one on garden-
ing and the other on "The Cold Pack

Describing the beauties of New York-
state's vast preserve of over two million
acres and explaining how the New York-
state conservation protects this area, and
also privately owned forest land, from the
ravages of forest fires by means of its
fifty-two mountain observation stations,
Clinton G. Abbott, confidential secretary
and editor of the New York State Conser-
vation Commission, lectured before a large
audience at the First Baptist Church, Troy,
N. Y., recently on the subject, "Conserv-

Frederick Starr of Chicago University,
who for his service to the world has been
decorated by France, Belgium, Holland and
Italy, spoke recently at St. Luke's Men's
Club, Evanston, 111. His subject was
"Korea, the Land of Morning Calm." His
lecture was illustrated with some lantern
slides of his own of life in Korea as he
saw it.

The Chicago Women's Club is advocat-
ing outdoor motion picture shows in con-
nection with Chicago's public playgrounds.

The war-time activities of the Forest
Products Laboratory were shown under the
auspices of the Forest Products League of
the University of Wisconsin at Madison
recently in motion pictures at agricultural
hall.

An educational moving picture was
shown to the members of the Kiwanis
Club, Springfield, Ohio, on May 6, in the
ballroom of the Hotel Shawnee. Martin
Pierce of the Suction Sweeper Company
gave an address.

Prof. W. D. Hawkins of the depart-
ment of chemistry of the University of
Chicago lectured before the society of
Sigma XI at Swift Hall of Engineering
on "The Structure of the Atom and the
Evolution of the Elements." The lecture
was illustrated with lantern slides.

About 300 persons interested in better
health and personal hygiene gathered in
the Binghamton, N. Y., high school audi-
torium recently and were entertained byr a
series of moving pictures which were pro-
duced in connection with the campaign be-
ing held in Binghamton under the auspices
of the Young Men's Christian Association.

Lectures and a series of slides on per-
sonal hygiene and keeping fit were given
in the Laurel Avenue School, the St. John
Avenue School and the Oak and Jefferson
schools by Elmer E. Hoskins, boys' secre-
tary at the Y. M. C. A., and he gave an
illustrated lecture later at the high school
on the same subject.

Dr. Bowdish of the New York State
Health Department gave a lecture at noon
before the employes of the Fairbanks Com-
pany on "Personal Ffygiene."

M A. G A 2. I N E

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

JUNE, 1919

No. 6

1

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:

I

MOTION PICTURES

Teach Effectively

POWERS CAMERAGRAPH

Projects Perfectly

The combination is a perfect one. Pic-
tures DO impress the mind forcibly — it
is the ideal method of teaching. But the
projection must be clearly defined or the
subject is not brought home and loses
interest.

Power's
Cameragraph

owes its reputation to the perfection of its
projection. It reveals to the eye every-
thing that is on the film; and so clearly
and steadily that the picture seems a liv-
ing thing.

"It makes study a pleasure"

Send for Illustrated Catalogue 21

NICHOLAS POWER COMPANY

Incorporated

Pioneers of Projection 90 Gold St., New York, N. Y.

mm\

31

32

REEL and SLIDE

New Regulations for Shipping Films

Bureau of Explosives, Office of the Chief In-
spector, Underwood Building, 30 Vesey Street,
New York City, April 4, 1919.

Reel and Slide Magazine: Copy of law with
reference to requirements of the Interstate Com-
merce Commission regulations and shipping con-
tainer, Specification No. 32, effective July 1, 1919:

43. (a) Motion-picture films must be packed
in spark-proof metal boxes or cans complying with
Specification No. 32. Not more than eight reels
(approximately 1,000 feet each) may be packed in
one such outside container.

(b) Motion-picture films may also be packed
in outside wooden boxes complying with Specifi-
cation No. 19, provided each reel is placed in a
tightly closed inside metal container. The gross
weight of such a package must not exceed 200
pounds.

SHIPPING CONTAINER SPECIFICATION

NO. 32.
(See par. 43 (a).)

Metal cases or cans for outside containers for
inflammable motion-picture films:

1. Cans or cases must be made of sheet iron
not less than 0.02 inch thick. These cans or cases
must be lined throughout with hard fiber board at
least Vs inch thick, or with some other equivalent
insulating material approved for this purpose by
the Bureau of Explosives.

2.~ Covers, if hinged, must be permanently
attached to metal cases or cans by not less than
two hinges, which must be securely riveted, or
they must be slip covers, closely fitting. The cov-
ers must be lined with insulating material of the
same character and thickness as required for the
body of the container.

3. Hinged covers must fit tightly against the
shoulder of the body, and lap over or inside the
body not less than % inch on all sides. A strong
metal hasp must fit over staple or eyebolt, and
must be provided with a permanently attached
catch to engage in staple or eyebolt.

4. Telescopic slip covers must fit tightly against
the shoulder of the body and lap down over or
inside the body not less than 3 inches (except that
for a one-reel box the lap may be 2 inches).

Telescope or slip covers must be secured to cans
or cases by a strong, positive, mechanical device,
made of metal. This device must be approved by
the Bureau of Explosives both as to design and
construction.

5. Each outside metal case or can must be
plainly and permanently marked "Complies with
I. C. C. Specification No. 32," or, if desired, this
marking may be indicated by a symbol consisting
of a rectangle as follows:

I. C. C— 32

The letters and figures in this symbol must
be at least li inch high. The symbol shall be
understood to certify that the package complies
with all the requirements of this specification.

Attention is called to the fact that shipping
containers purchased subsequent to May 15. 1918,
must comply with the new requirements and there
is no authority in the regulaions or specifications
for the purchase or sale of the old style telescope
cases fitted with leather or web straps. The regu-
lations only permit the use of these containers
provided they were purchased prior to May 15,
1918, and then only to July 1, 1919.

Attention is also invited to paragraph 4 of
Shipping Container Specification 32, relative to
the use of telescope or slip covers fastened by a
strong positive mechanical device which must be
approved by the Bureau of Explosives, both as to
design and construction.

Cases purchased subsequent to May 15, 1918,
and not meeting in every respect the require-

Interior Department Expert
Joins Community

Mr. C. H. Moore, general manager of
film production for the Division of Educa-
tional Extension, Department of the In-
terior, has left the service of the govern-
ment and has become associated with the
Community Motion Picture Bureau as its
special representative. In the active war
period Mr. Moore was called from the
service of Pathe to the aid of the Ord-
nance Department in Washington. Here
he was placed in charge of film production
and distribution for the Industrial Educa-
tion Section. The task of this section was
to enthuse the workers in ordnance plants

ments of I. C. C. Shipping Container Specification
No. 32, cannot lawfully be used for the shipment
of motion-picture films, and the stamping of any
such case to indicate that it complies with Speci-
fication No. 32 is an illegal act and subjects the
violator thereof to severe penalties.

I am informed that some case manufacturers
have used as a lining material binder board or
other paper board, which material is not and will
not be approved for this purpose. Exchanges
possessing any such cases cannot lawfully use
them and steps will be taken by this Bureau to
see that they are not used. Proper lining material
that measures but 7/64 inch in thickness does not
meet the requirements. My attention has been
called to several instances where cases have been
lined with this material lacking the required thick-
ness of 8/64 inch.

The purpose of this letter is to call your at-
tention to the fact that the regulations and specifi-
cations as prescribed by the Interstate Commerce
Commission must be complied with and that the
possessors of cases that do not meet these re-
quirements will be prohibited from using them.
It is, therefore, to the interests of the manufac-
turers of these cases to see that their product
complies in all respects with the rules and regula-
tions.

Respectfully yours,

B. W. Dunn,
Chief Inspector.

with a spirit of patriotic devotion to duty
and, as a consequence, to speed up the pro-
ductivity of every one engaged in war
preparation work. In this direction the
screen became the most potent and effec-
tive factor. Mr. Moore produced three
pictures for the Ordnance Department,
namely, "America's Defenders," "Freedom
Forever," and "The Story of a Shell."

On the signing of the armistice the In-
dustrial Education Section ceased to func-
tion and was accordingly dissolved. Mr.
Moore was not allowed, however, to return
to civilian life. He was awarded a certifi-
cate of honor by the Ordnance Department
for having "faithfully served the Govern-
ment of the United States during the
World War." By presidential authority
the Division of Educational Extension was
created in the Department of the Interior
and its primary obj'ect was to salvage all
government films and convert them into
educational material, with a view to their
distribution throughout the educational in-
stitutions of the country. Mr. Moore was
requisitioned for this task and placed in
charge of film production for the division.
In this capacity he has located and classi-
fied all films produced under government
auspices and he is recognized in Washing-
ton as the best authority on the question of
government film production. Mr. Moore
was a member of the executive committee
of the joint conference of government
and allied departments engaged in motion
picture activities and was chairman of its
production committee. He comes to the
Community Motion Picture Bureau at a
time when this organization is looking for-
ward to a great expansion. :

Mr. Moore was formerly in the scholastic
profession and is a graduate of the Uni-
versity of London, England. He foresees
a great future for the educational and in-
dustrial film and is an ardent believer in
the effectiveness of the motion picture as
the most modern and approved teacher.
The elevation of the screen to its proper
altitude in the fields of educational and in-
dustrial effort is gradually being realized
and it is to the acceleration of this process
that Mr. Moore proposes to devote his en-
ergies through the medium of the Commu-
nity Motion Picture Bureau.

FACTORIES FILMED

The Pathe Review will show shortly a
scene of a gorilla that adopted a dog for
a pet. The scenes are from the film col-
lection of Dr. Raymond L. Ditmars.

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PERFECTION
TITLE MATS

Patented Dec. 11, 1917

For all lecture or educa-
tional slides embodying
descriptive text; cuts cost
one-half, cuts time one-
quarter, by eliminating re-
copying.

The old way of making a
paper print of your negative,
lettering descriptive text on
it, then recopying and mak-
ing the slide, is expensive
and means the loss of detail
in the image — an inferior
slide.

Perfection Title Mats per-
mit the making of slides that
carry text matter, direct
from your own negative with
all its soft tones and shadow
details without recopying.
The descriptive text matter
is stenciled in the mat and
when the slide is projected,
shows up perfectly. Sten-
ciling the mat by machine
assures perfect alignment
and symmetrical lettering.
Convince yourself by having
us make up your next order
on this class of work, or if
you make your own slides,
let us supply Perfection Title
Mats carrying the descrip-
tive text matter required for
them. Price 5 c-ints each.

If you have your own sten-
ciling machine, we will sup-
ply you with Perfection
Title Mats with your own
name, etc., printed on them.
Specify quantity when ask-
ing for prices.

PERFECTION SLIDE &
PICTURES CORPORATION

79-83 Fifth Ave.
New York, N. Y.

Business and Educational
Screen Requirements

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CLOCK SLIDES

REEL and SLIDE 33

100% Efficiency
Advertising

Live Model Films Graphic Films

Produced by the

Originators of Animated Cartoon

Advertising

— have a direct appeal whose selling- power
is bringing a greater volume of business to
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We submit a complete plan based on the
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Scenarios with the snap-ideas that attract
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Write or Wire Us for Details and Plan of Distribution

The Camel Film Company

950-954 Edgecomb Place
Chicago

L. P. BOWMAN, IN CHARGE OF PRODUCTION DEPARTMENT

34

REEL and SLIDE

Fond Du Lac, Wisconsin, "Home" of Drophead Projector

So much comment has resulted from the
announcement made last month in these
columns of the new Drop Head Projector
that a representative of Reel and Slide was
sent to Fond du Lac to get all the facts
available for our readers. The Drop Head
Projector building is of brick, 2 stories high
and measures 48 by 80 feet. It is located
within a block of the Northwestern depot
and in the heart of the manufacturing dis-
trict of Fond du Lac. The land on which
it is located extends several hundred feet
to the south branch of the Fond du Lac
river, allowing plenty of room for growth.

The writer had the opportunity of meet-
ing the men responsible for this enterprise
and found them representative business
men of the community, shrewd, alert and
aggressive. The manufacturing company
will devote their entire time and energy to
producing Drop Head Projectors in large
quantities. The sales will be handled by the
Cinematic Service Co., a half million dollar
Wisconsin corporation formed for that pur-
pose.

Nearly four years' time and considerably
over a hundred thousand dollars has been
spent in bringing this machine to its present
perfection and the management are to be
congratulated on the results obtained. The

machine is 500 cubic inches smaller than its
smallest competitor, carries two sets of
lenses, one for the projection of motion

The National Drop-Head Projector.

pictures, the other for showing slides. It
is built entirely of steel and these two feat-
ures alone should create a big demand
for it among schools, churches and indus-
trial concerns where safety is necessary.

A portable projector that is small, safe
and simple to operate should certainly aid
in hastening the progress now being made
in visual instruction. The government's ex-
perts in this line of work claim that they
will not be satisfied until every school and
social settlement is equipped with portable
projection machine of some kind and it is
not hard to prophesy a bright future for
these two companies in Fond du Lac.

It is understood that the Cinematic Serv-
ice Co. also intend to erect a large and well
equipped studio for the purpose of produc-
ing educational, religious and industrial pic-
tures of the better kind. Already they are
attracting to their fold some of the best
known people in the industry and ir is very
probable that we are going to hear con-
siderably more about Fond du Lac and
these new industries that have such a
bright future before them.

It is safe to state that the market for
both machines and the right kind of educa-
tional film has not yet been scratched. Film
text books are coming as surely as the auto-
mobile is here to stay and the pioneers in
this line of work are just as sure to reap
big rewards as were those who were re-
sponsible for the birth and rapid growth of
the automobile industry.

Exhibitors' Convention Lauds
Rothacker Printing

A resolution passed at the convention of
Managers of First National Exhibitors'
Circuit Exchanges, the Hotel Astor, New
York, April 22, 1919, reads as follows :

Resolved : That we, the undersigned
managers of First National Exchanges, ex-
press to Watterson R. Rothacker, president
of the Rothacker' Film Manufacturing
Company of Chicago, our appreciation for
the splendid cooperation he has given us
and for the extremes to which he and his
organization have gone — far beyond the
usual limits of business practice — to relieve
emergencies and assist us in giving satis-
factory service to our exhibitor customers.

Furthermore : We feel that it is both
merited and fitting that Mr. Rothacker be
told that to each of us here it is a fact,
proven by the statements of exhibitors to
us, that no other group of exchanges can
boast of prints with superior tinting and
toning, with clearer definition, with more
carefully printed lighting effects, or with
greater quality in any particular, than that
in the prints made by the Rothacker Film
Manufacturing Company for the First
National Exhibitors' Circuit.

Furthermore : The excellent system in-
stalled by Mr. Rothacker for filling emer-
gency orders for replacements of short
lengths of torn or destroyed scenes and
titles operates greatly to our advantage in
the promptness and accuracy with which
they are filled.

Furthermore : We know, from our ex-
perience in the past with the laboratory
work of other concerns, that the Rothacker
Film Manufacturing Company, in compari-
sons of quality, service, accuracy and
promptness, eminently deserves the tribute
of an uninterrupted continuation of all lab-
oratory work for First National Exhibit-
ors' Circuit.

Furthermore: It is resolved that a copy
of this resolution be sent to Mr. Rothacker

and to the board of directors for First
National Exhibitors' Circuit.

Signed : Harry Weiss, R. C. Seery, Chi-
cago ; Bo}-d Cunningham, Washington ; W.
E. Lusk, Cleveland ; C. R. Beacham, At-
lanta; James Skirboll, Pittsburgh; L.
Bickel, Dallas ; Jack Brainard, Oklahoma
City; H. J. Fitzgerald, Milwaukee; Harry
Scott, Detroit; J. F. Cubberly, Minneapo-
lis; Lieut. Jim Anderson, Richmond; Lee
Goldberg, Louisville ; Tom Spry, Boston ;
J. H. Von Tilzer, New York; W. J. Hee-
nan, Philadelphia; F. A. Fischer, Seattle;
Floyd Brown, Indianapolis ; F. W. Falk-
ner, New Jersey; E. V. Richards Jr., New
Orleans ; Percy Smith, Buffalo ; Harry
Nolan, Denver.

We have read the foregoing and declare
it to be a true copy of the original resolu-
tion.

Lieut. Jim P. Anderson, Chairman.

Harry Weiss, Secretary.

Baumer Films, Inc., Produces
Film on Dentistry

A radical departure from the usual in-
dustrial field will be seen in a film now
being produced by Baumer Films, Inc. The
subject is educational as well as commer-
cial and presents the salient facts of one
of the most vital problems of to-day; the
nature and value of teeth, their relation to -
health and longevity and the recently dis-
covered treatment for pyorrhea — that pe-
culiar disease which affects 75 per cent of
the population of this country before they
reach the age of thirty-five, and which has
heretofore baffled the dental fraternity and
students of oral hygiene.

It is safe to say that no problem has oc-
cupied the attention of the scientific world
to so great an extent for man}' years. The
medical profession has traced many de-
rangements of the human system to de-
fective teeth as a primary cause. Dentistry
and medicine have found a common meet-
ing ground as a result, greatly to the benefit
of the former and to the world at large.

Defective teeth are admittedly the cause of
backwardness among children and the
boards of education are taking vigorous
steps to correct the evil.

This film, the temporary title of which is
"A Mouthful of Wisdom," has been made
both interesting for laymen and profound
enough to warn and instruct the public so
that they can guard against a most insidi-
ous menace to health and efficiency.

The clinic and laboratories of the manu-
facturers of Pyorrhocide have been put at
the disposal of Baumer Films during the
production of this picture and every step
will be made with the co-operation of
recognized authorities in this branch of
dental surgery.

An illustrated talk on "Women in Indus-
try" was given in the John Y. Boyd Hall
at the Pittsburgh Y. W. C. A. recently by
Mrs. Mabel Cronise Jones under the
auspices of the Civic Club and the Fed-
eration of Industrial Clubs. The slides
are those sent out by the Women in In-
dustry Service, Department of Labor,
Washington, and some of the points pre'
sented were the eight-hour day, the forty-
four hour week, lunch and rest periods,
equal pay for equal work, factory sanita-
tion, correct posture and dress, employment
management, co-operation, between worker
and employer.

Moving picture films illustrating mouth
hygiene for school children were shown the
committee on health and malnutrition of
the Chicago school board recently by Dr.
A. D. Black, dean of the dental school of
Northwestern University. The films were
those taken in the public schools of Bridge-
port, Conn.

Stereopticon slides, illustrating club work
among the boys and girls in Georgia, have
been received by count}- agricultural agents
and Miss El Dona Oliver, home economics
agent. Throughout the week stereopticon
lectures are to be given at various schools
in the state.

REEL and SLIDE

35

Mr. Manufacturer:

USE KOTIOfl PICTURES
TO TEACH PEOPLE TO
DESIRE YOUR PRODUCT!

It

has b

e e n

proved

t h at

87<£

of

wh at we

know

is 1

earned thru

the

sense

of

seeing.

The

mo t i

o n

picture

s n e a

k s to

e

a c h in-

divi

du al

in

h i s own

tongue,

no

matter

wh at

hi s

1 anguage

m ay

be;

it

talks in

the

way that

every—

body

c an

b e s

t under-

s t an

a.

You are trying
reach the mind
Deople. You
them to think
tain t ho ugh t s.
get t h em to do
you must make
impression that
produoe the
you" want
think.

to

s of

wi sh

o e r —

To

this

the

will

thoughts

t h em t o

The motion picture
is producing the
thoughts desired by
B. P. Goodrioh Rub-
ber Company, Willys-
Overland, and other
B-D-P clients.

It may work the won-
ders for you it is
doing for others.

Call upon us freely
for any information
on the use of the
motion pioture that
you desire.

To Establish a Laboratory of
Scientific Photography

George E. Stone, first lieutenant, Signal
Corps, a photographer in the Army of
Occupation, announces that on his return
to America and to civilian life it is his
plan to establish a laboratory of scientific
photography at Berkeley, Calif.

The most notable of Mr. Stone's for-
mer productions, "How Life Begins," the
memorable biological film of a year or so
ago, has done duty at home and abroad,
and contains sufficient proof of his ability
to screen subjects of scientific and tech-
nical character.

The laboratory will be equipped to pro-
duce educational motion pictures in all
branches, including photomicrography, ani-
mated diagrams and plastic models, and
analysis of motion and growing plants.
The facilities for photomicrography and
animated diagrams — already good — are to
be extended. The apparatus for the pho-
tography of growing plants had already
been greatly improved at the beginning of
the war. A more accurate timing device
has been, perfected.

In addition to motion pictures it is
planned to make still photographs of scien-
tific specimens — to accurate scale if neces-
sary— with perfect definition. These pho-
tographs will be made as stereoscopic pic-
tures, as book illustrations, or as lantern
slides, and can be made either in mono-
tone or natural colors. It is also planned
to establish a marine laboratory on a mag-
nificent site which has been purchased on
Monterey Bay, California. This labora-
tory will be fully equipped with aquaria
and all other facilities for the study and
photography of marine life.

W. O. Runcie, one of the Outing-Ches-
ter cameramen, has telegraphed his ar-
rival in Lima, Peru. He is headed for
new camera country, and carrying film
enough to serve him through a long cam-
paign far away from transportation con-
nections with New York.

Elks Sponsor War Film

The B. P. O. Elks, through its War Re-
lief Commission, has entered the motion
picture fieid. This was announced at a
recent meeting of the Commission, at
which it was stated that a fund of $50,000
had been set aside for a motion picture
program to be used as publicity for the
Federal Board of Vocational Education, an
institution created by the Government to
aid disabled soldiers and sailors.

The program will consist of a five reel
feature entitled "The Greater Victory."
cially in places already constructed."
mind."

ADVERTISEMENT

WANTED — Manager for educational and
industrial motion picture enterprise. Con-
cern (one of the oldest in the field) desires
to expand and has opening for conservative
and capable executive. Previous experience
in similar capacity not essential. One who
has followed and studied the development
of the Industry will be given every consid-
eration. Address giving full particulars as
to qualifications and references. Applica-
tions absolutely confidential. Address B 17,
Reel and Slide.

"SATISFIED"

The unanimous verdict of our customers who are
the kind who have been buying slides for years.

Quality above all, fair prices and prompt delivery
on both big and small orders is the policy of the

"HOUSE of QUALITY"
The North American Slide Co.

122 North 13th St. Philadelphia, Pa.

(Established 1907)

Is Your Screen
Right?

THE best Pro-
i

jection machine
ever made cannot
produce a good
picture unless the screen is right.

There are elements entering into the
screen question which are unsus-
pected by one not thoroughly versed
in the Motion Picture art — elements
that affect the color- results of the
picture, its visibility from all angles,
the amount of detail the picture
shows, etc.

Minusa Screens

Among the experts, the Minusa Gold
Fibre Screen is the standard by which
all are measured.

Before being installed, every factor
is taken into consideration — distance,
angle, current, projector, etc. — and a
screen built that will give the very
best results.

Write for our booklet of screen facts.

Supplies of All Kinds

We carry a complete stock of mo-
tion picture supplies — slides — carbons
— mazda lamps— projectors — etc., etc.
Prompt shipments assured.

Send for our latest Bulletin-
NEWS.

-ESCO

Exhibitors Supply Co.

845 S. WABASH AVE.,
Famous Players- Lasky Bldg.. Chicago

BOS WORTH,

DE FRENEb

& FELTON

"Furnishing

a Specialized
Mot i on P i ctur e
Service to
M anufn-cturer s,

TWilkes-Barre, Penna.

Lantern Slide
Cases

We manufacture 16 styles of
cases for Lantern Slides. From
stock boxes to shipping cases
carried in stock. Special slide
boxes to order. Jobbers and
large users supplied only.

Send for Catalogue

Keene Sample Case Co

(Not Inc.)

302 W. Lake St.

CHICAGO

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

36

REEL and SLIDE

Finest
Available

Complete,
sonal

I

T is my business, and pleasure, to provide educational,
social and religious institutions with motion pictures
of high quality — pictures carefully selected to suit
your own ideas and purposes.

For your programs I draw the finest from the thousands of films in
the entire picture world. Owning no films myself, I am absolutely
without prejudice in my recommendations. vp2

"The finest films ever shown in the Evanston Schools," is typical of
the expressions of appreciation received for my films, which include
everything from "How shoes are made" to Mary Pickford plays.

I give my clients 100% personal service — service of the dependable, satisfying
kind. I am in the educational film field because of my long interest in it and
my fitness for it. As a former teacher, I am vitally interested in your
problems. Through my connections with the film companies I can save you
money on rentals. Send in the coupon and let me show you how.

All You Have to Do

is to indicate to me the sort of pictures you desire, the length of time you wish
the exhibition to run and the date. Most of my clients depend upon me to
make the selections. Or, if you desire, you may make your own choice of
pictures from the lists.

At present I am supplying a widespread demand for

War and Patriotic Pictures

— stories and films showing the activities of the army and navy, boys in train-
ing, etc., and films taken in European countries at war, many showing actual
warfare. Inquire about the U. S. Government Films, made by Uncle Sam
himself and released by State Councils of Defense, showing U. S. war activi-
ties. The government desires a wide use of these films.

Projectors and Equipment

Proofs of Good Service

University of Chicago:

"Dear Mr. Curtis: Your films are very
valuable for school use, and we have found
your counsel in the matter of selections to
be always wise and dependable."

State Normal, Kalamazoo, Mich. :

"We find we can depend on you to the
limit."

Berea College, Berea, Kentucky:

"We have been told by Prof. McLaughlin
of Berea College and Prof. McKeever of
the University of Kansas that you have
splendid films for schools and colleges."

your

Public Schools, Dowagiac, Mich.:

"We have decided, on account of
good showing so far, to change from —
to your service."

Congregational Church, Chicago:

"Mr. Curtis can always be depended upon
for generous and painstaking personal serv-
ice and his culture and judgment render his
word the only necessary guarantee on pic-
tures for churches."

Community House, Winnetka, 111.:

"Those were the best war films we have
ever shown."

Union League Club, Chicago:

"Your last picture, "The German Curse
in Russia,' was the most realistic and won-
derful I have ever seen."

Red Cross Society, Bartonville, 111.:

"They were certainly fine films
for the price, and are the best we
have ever received for our use."

I am handling all the most practical of both the portable and larger projec
tors, and other equipment. Send for information.

Arthur E. Curtis

16 West Jackson Blvd., Chicago

Fill Out the Coupon and Mail TODAY

Naval Officers' School,
Chicago :

"The films were bully;
keep them coming."

A. E. Curtis,

16 West Jackson

Boulevard, Chicago

Find enclosed stamped
and addressed envelope.
Send us your list of motion
pictures suitable for our use on
(encircle correct words) war, pa-
triotism, general education, dramas,
literature, history, industry, religion,
travel, current events.

Name

Institution

(A.B.)

Address

Send information also to: (Indicate someone who is interested)

Name

Address

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

37

All There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

i |'11'' *

Vitaslide Newest Ad Novelty
on the Market

The Vitaslide, a new motion picture de-
vice manufactured and leased by the Vita-
slide Company, 1005 Market street, San
Francisco, is said to be the newest type of
screen advertising equipment on the mar-
ket. According to the manufacturer :

The Vitaslide is an automatic, self-con-
tained slide which produces a moving pic-
ture. It is standard size (354 * 4 inches)
and can be used in any projecting ma-
chine, requiring no special apparatus of
any kind. These Vitaslides need no at-
tention after being inserted into the car-
rier, and thus give the busy operator a
brief breathing spell. In each of the de-
signs this motion manifests itself upon
the screen before the audience. In one it
is a locomotive with cars in motion ; in
another a ship passing through the Pan-
ama Canal; another, rippling waves, or a
battleship moving into action, etc. All of
these, with realistic motion, are calculated
to gain and retain the attention of every-
one before whom they are shown. There
are many of attractive, original designs,
all colored.

On the Vitaslide in large, bold char-
acters appears the advertisement, with
trademark, cut or design, if desired, pho-
tographed on the plate in such a way as
to become a part of the Vitaslide.

Vitaslides are supplied only on a yearly
contract, and in order to make the adver-
tising effective the company limits the
number of contracts in each city. A new
slide of different design is furnished the
advertiser every two weeks, there being
no duplication of subjects.

De Vry Company Has New Catalog

The De Vry Corporation, of Chicago,
has issued a new catalog of 36 pages
describing their machine and accessories.
This is the largest catalog of its kind ever
issued by the De Vry Corporation. It
prints a considerable number of letters
from satisfied users of the De Vry ma-
chine, outlines a history of the develop-
ment of the Company up to the time it
recently moved into its new, modern fac-
tory and prints several pages of sugges-
tions and experiences in order to show
the ever-widening uses for this type of
machine. The booklet is illustrated with
special drawings and is printed on excel-
lent paper, the cover being in colors. Em-
phasis is laid on the many uses for the
portable in industry.

In announcing the early appearance of
its new weekly release, "Pictorial Life,"
the Gaumont Company promises a dis-
tinct novelty. "Pictorial Life" will not
be modeled after any other release, but
will blaze its own trail — a trail which will
be unusually brilliant, judging from the
subjects selected for the first few issues,
say the producers.

Early announcement will be made of the
first release date of "Pictorial Life," which
will be handled by independent distrib-
utors.

ADVERTISEMENT

AT LIBERTY SOON — Camera man with
Universal outfit. Scenic, news or commercial
work preferred. Reliable. Fifteen years' ex-
perience still and motion photography. Made
U. S. Official Engineering photographs several
years. Best references. Kenneth R. Eddy,
Grand Theatre, Menominee, Mich.

BIG -PRODUCTION
EXPERIENCE

Applied By Us
To Your Problems

We Make to Order

INDUSTRIAL
PICTURES

and

EDUCATIONAL
PICTURES

The largest proposition you
have is not too large for us ;
and no contract, small or
large, fails to receive our
most expert attention.

If you have the slightest interest
in a motion picture of your fac-
tory, or your product, or your
industrial ideas, WRITE US for
ways to go about it.

If you have a story, or a mes-
sage, or a plan that you want
to give visual expression in
dramatic form, ask us about
that too.

DISTRIBUTION: We are
in a position to route meritori-
ous industrial subj ects through
our affiliated film exchanges
throughout the country. If
you have pictures that are
crying for circulation, write us.

Eastern Motion Picture
Company

1451 Broadway New York City

38

REEL and SLIDE

"Boy Life" Subject of Series
to Be Released

The new screen review which the Boys'
Life Productions are offering through the
Juvenile Photoplay Distributors, Inc.,
seems destined for a place of prominence
among film releases of its kind, judging
from the first issue. As its name would
imply, it is given up more or less to things
pertaining to youth at work and at play.
It contains entertainment for the adult as
well as for the child, and has every ap-
pearance of being able to fill a gap in the
average program of which we are not
conscious until it is filled ; and that is the
picturing of the side of life in which the
average boy and girl is especially inter-
ested, and which also awakens pleasant
reminiscences in the minds of adults.

The first issue contains a picture of
President Wilson, who is also president
of the Boy Scouts of America, and a
glimpse into the life of Theodore Roose-
velt, late vice-president of the organiza-
tion. Scenes in which boys from the city
are being initiated into the secrets of for-
estry, boys at play in nature's pools on
the rugged coast of California, sea scouts,
learning some of the things that help to
make good sailors, and pictures of bo3's
who have won prizes for expert knowledge
of some certain branch of industry or
sport, or who have distinguished them-
selves in some other unusual way, are
shown.

Tommy Kehoe, the seventeen-year-old
British boy, who enlisted with the British
troops as a bugler and later found his
way into the trenches, where he served
for a period of three or four years, ap-
pears in this issue. One of the subjects
that will please the youngsters is a "Raid

on Tin Can Hill," in which a group of
boys take part in a sham battle and gas
attack. They are equipped with impro-
vised gas masks and throw tin can gren-
ades. "On Nature's Trail" will be a fea-
ture of the review which will strive to
live up to its name.

Williamsons Plan Educationals

Williamson Brothers of New York, pro-
ducers of the undersea pictures, including
"The Submarine Eye," which attracted so
much attention a couple of years ago, will
shortly produce films showing the con-
struction of a coral island and other ma-
rine phenomena. The Williamsons are the
inventors of the undersea bell in which the
moving picture operator is able to make
scenes of the bottom of the sea. The wide-
spread interest in educational pictures and
the interest displayed in the Williamson
methods by the country's leading scientists
is responsible for the move outlined above.
Marine verdure will form one of the in-
teresting subjects in the series, according
to the company.

One impression on the mind
through the eye is worth a
thousand through the ear.

Films of Business

220 West 42nd Street, NEW YORK

Kinogram Has Instructional

The Kinogram, produced by the Kino-
gram Publishing Companjr, 71 West Twen-
ty-third Street, New York, and released on
the W'orld Film Corporation program, is
now being widely distributed throughout
the United States and may be seen in the
leading theaters. It is the newest entry
into the screen magazine field and con-
tains, for the most part, subjects with in-
structional value. It is a combination be-
tween the news weekly and the feature
picture, the subjects having timeliness but
not necessarily news value.

Costly Slides-

in the long run, are inexpensive
slides. A good image on the screen
only conies from a cheap slide —
by accident.

Have your slides made and col-
ored by one who has visited the
places you are lecturing on. At-
mosphere is everything in a lantern
slide.

Write today to

JOSEPH HAWKES

147 West 42d St., New York City

There are more Pathescopes in schools today than all other
portable projectors combined, because they are designed par-
ticularly for SCHOOL USE and embody seven years of success-
ful experience gained in the world-wide sale and use of over ten
thousand former models in Schools, Churches, Institutions, etc.

There are about one hundred "Popular"
Model Pathescopes in the Public Schools
of New York City, and the Board of
Education has recently ordered a num-
ber of NEW PREMIER PATHESCOPES,
after a careful investigation of the mer-
its of other portable projectors, as being
the ideal projector for classroom or
auditorium use.

THE NEW

PREMIER PATHESCOPE

BECAUSE OF ITS SPECIAL, NARROW WIDTH

SLOW BURNING FILM

Bears the Underwriters' Official Approval Label
"Enclosing Booth Not Required."

Adopted by Every School Board that INVESTIGATES
the Merits of Portable Projectors

Many of them adopted the Pathescope after unsatisfactory and expensive

efforts to use unapproved projectors. You cannot afford

to take the chance of having a serious accident.

The Pathescope Film Library now contains over 1,500
reels and is growing rapidly.

All on Underwriters' Approved and Label-Inspected Slow-
Burning Films.

The largest assortment of available educational and enter-
tainment films ever offered for universal public use.

For the fourth consecutive year we have been awarded the con-
tract for furnishing Pathescope Educational Film Service to
the New York Public Schools, on the recommendation of their
Investigating Committee.

If you really wish the BEST you will eventually use the Pathe-
scope ; in the meantime

Write for Booklets :

"Education by Visualization" (5th Edition, 100,000).
"Educational Films for the Pathescope."
"Endorsements of Educational Efficiency, Etc."

The Pathescope Co. of America, Inc.

Dept. R, Aeolian Hall, New York

Agencies and Branch Exchanges:

Boston, Philadelphia, Buffalo,

Pittsburgh, Harrisburg, Chicago,

Minneapolis, Salt Lake City

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

39

M

Improve Your Projection
With This New Screen

IN the projecting of your pictures, whether subjects for education
or entertainment, it is important that the projection apparatus is
such as to give the greatest depth of focus, color, realism and
charm to the pictures. It is not only important to have proper projec-
tion apparatus, but the screen on which the pictures are projected is
equally important. The best results are always assured by projecting
on the

Argus Crystal Bead Screen

THIS new type of screen and the results it assures, cannot be J^ sacref™ comments from those wh0 ara ^s tue

classed with any other— it is entirely different and better. The ^^pSeTtSa" K»Z of S? £££

jr.* .1 1 • 1 1 1 1*1 n i Screen the best investment I have ever made."

screen is made of tiny crystals which look like very small pearl <

.. "Our electrical engineers tested this and several other

beads. The beads abSOrb and reflect light from the prOieCtlOn machine screens and decided in favor of the Argus Screen as

° e J being by far the best.

in such a way as to make the pictures most real. The Argus Screen ^ have tried Quite a number of different curtains at

... a c a j> • 1-1^1 • i • 1 a^ prices. In fact, this is the fifth curtain we have

eliminates iade-away ; insures bright, Clear pictures When Viewed installed in our theatre, so you may realize Uiat the best

° x is none too good for our patrons. The Argus Screen is

from almost any angle and will make every seat in the house a good satisfactory m every respect.-

. tl \ ~ C u „ 1 J Ii-1 -i.1 "We installed an Argus Bead Screen six months ago

Seat. 1 he ArgUS bCreen may be Washed With Warm Water WithOUt and have since washed this screen with warm water and

flushed it thoroughly with hose, and it is just as good

Streakmtr it will last for VearS today as when it was installed. We think it is the best

o J screen that money can buy. Projection cannot be beat.

Buying of this screen is money well spent."

Perhaps it is necessary for you to project pictures in an improvised pLu?edorSThehepicS freTho™ ^thout Racier* and1

cc.i ,, T i • , n .• .i . -i, i-rr i, i on much less current than is ordinarily used. The minor

theater. in mOSt SUCh installations there IS USUally difficulty because detaUs that heretofore were lost on the old screen are

now brought out clearly."

of angular projection. This Argus Screen nearly always eliminates /,

J • J "We cheerfully and heartily recommend the Argus yyr

that objectionable feature. s^f™ t0 the 1,1°™B,pic'™ Exhibitors in gen- Jf

J eral on account of its 80% more clear era- yyr

ciency." yy

While comparatively new, the Argus Crystal Bead Screen has :'TUs |CTeenT produces the finest project- Ar

r J a j lng surface I have ever seen. I recom- yy

already been installed in many high class picture theaters, and audi- ££*, ^IVove projecu^d a?° y/ TL*

, • jinr x i j_ • i t<i . r the same time save on current Af 1 1IC

toriums and halls for private entertainments. The comments from consumed.- Ar *

exhibitors, reproduced on this page, is typical of what all owners think -it can be dusted or washed yy-r* • •

with water without caus- jy m TlTAl°ni°lQPC

of the Arsns Screen ^s it; t0 streal;. wwchis ^y jjiicci|#iioco

& ' a very strong point in sy nnn _, ,

its favor. It is the Af &J3 rTOSpeCt Ave.

best screen I have ^y

We shall be glad to quote prices and give further details on re- erer 6een-" yy Cleveland, Ohio

quest. Tell us your requirements ! <y You may give me

yy more details regarding
yy the Argus Crystal Bead

THE ARGUS ENTERPRISES Xs""6 by te

The Most Complete Organization yy

in the Industry yy

Xr Address

823 Prospect Avenue, CLEVELAND, OHIO ^

^y City State

Please say, "As advertised in REEL and SLIDE," when you zvrite to advertisers

I

40

REEL and SLIDE

Rothacker Claims Rights to
New Process

In the May issue, Reel and Slide Maga-
zine described in full a production known
as "The Ghost of Slumber Mountain."
Credit for this production was given to
Mr. Herbert M. Dawley. The following
letter, together with an affidavit, has been
sent to Reel and Slide :

Reel and Slide Magazine: In view of
the recent publicity on "The Ghost of
Slumber Mountain," in which full credit
for this novelty production was given to
a Mr. Dawley, I believe that you will be
particularly interested in the attached affi^
davit. By referring to the program of the
Strand Theater, New York City, for the
week commencing November 17, 1918, you
will see that Mr. Willis H. O'Brien is
given full credit for the production of this
subject. I will appreciate it very much
indeed if you will read this affidavit care-
fully, retain same on file and bring it to
the attention of your editor.
Very truly yours,

W. R. ROTHACKER.

The affidavit is signed by Willis H.
O'Brien, who deposes that he applied for
patents covering this process in 1915 and
that the models of the prehistoric animals
were made by him. Mr. O'Brien is now
and has been for some time in the employ
of the Rothacker Film Manufacturing
Company. The Rothacker Company, ac-
cording to the affidavit, own and control
all rights, title and interests in the process.

Her Bow," Outing-Chester release No. 11,
which pictures the source and early life of
the Mississippi River. Through the efforts
of J. F. Cubberley, manager of the First
National Exhibitors' Circuit of the North-
west, the association has learned of the
subject, and many of the official have
viewed it at a private showing. As a re-
sult, the big travel-promoting organization
is backing it and interesting every citizen
and society it can reach.

" 'Itasca Makes Her Bow' surely will go
over big here," Mr. Cubberley states, "as
it is very near and dear to all exhibitors
in the territory."

While screening this release with its un-
usual local interest, Mr. Cubberley, taking
thought of the many prominent exhibitors
also present, screened the Outing-Chester
big game double release, "Cameraing
Through Africa."

Trust <-

Your Negative

Minn. Club Backs Chester Scenic

Minnesota's great Ten Thousand Lakes
Association is arousing intense interest
throughout the Northwest in "Itasca Makes

RILEY'S SLIDES

are good slides, and the prices are

reasonable.

We carry a stock of 35,000 available

for rental. Send for our Catalogue

"W" giving full particulars.

We are equipped to make any kind

of a slide; we do work for Columbia

University, Metropolitan Museum

of Art, N. Y. City, etc., etc., etc.

Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)
150 Fifth Avenue, New York, N. Y.

Slide Cases and
Shipping Boxes of
Superior Quality

Chicago
Case Company

213 N. Morgan St.
Chicago, 111.

(Incorporated 1891)

Send for Catalog'of
Styles and Prices.

Others say they make and
color the best slide pos-
sible.

We say the same and a
little bit more — penny
for penny we give the
best colored slide.

Scott & Van Altena

6 East 39th Street
NEW YORK CITY

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS JIT"
146 W. 45th St. Bryant 2717 New York

J* only to a laboratory that
can get the m ostout of it.

See that your copies are as good as the
negative can give.

Gunby Brothers

Incorporated

have been manufacturers and
specialists in motion picture
photography for years.

Special attention given to improving and correcting
production errors in prints and negatives, by means
of an entirely new process

Gunby Brothers, Inc.

145 West 45th Street New York

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES,

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTIONS
PICTURE EQUIPMENT

With our ACME PORT-
ABLE PROJECTOR you

can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wireB or
switches required. Used
by Uncle Sam and by
hundreds of educational
institutions. Price $180
complete with domestic
equipment; $200 fitted
and boxed for export.

HALLEERG PORTABLE
ELECTRIC PLANT

Where current cannot be
obtained use our electrio
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion wa recommend our

POWERS CAMERAGRA3H

Prices upon request

HALLBERQ MOTOR GEN-
ERATOR SINGLE AND
TWIN UNIT

for one or two arcs, with or
without switohboard.

Prices upon request.

Don't forget, wa carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money I

UNITED THEATRE EQUIPMENT CORP.

Executive Offices

1602 Broadway New York City

H. T. Edwards, J. H. Hallbero,

President Vice-President.

Offices in All Large Cities

REEL and SLIDE

41

Cut Your Slide Bill 50%

SOMETHING NEW— ORIGINAL

Standard SAVE-a-Slide

Now perfected for all purposes of
glass lantern slides

LECTURE

SONG

ADVERTISING

and special slides of all kinds.

Stops Breakage

Saves Money

Reduces Carrying Weight
One Half

Write at once for complete
information

CDCr Send us one of your slides to remake EDITC
T IXXiEi in the "Standard SAVE-a-Slide Way" T 1\£i£i

Standard Slide Corporation

Largest Lantern Slide . Establishment
■ • '-'in the )Vorld -'■./■ ■ '

211-West 48th St., NEW YORK

Universal Motion Picture Camera being taken up in
Observation Balloon on French Front

(Photograph Copyrighted by Committee on Public Information)

The UNIVERSAL

Was Put to Every Test

by the photographers of the U. S. Signal Corps
who recorded the American participation in the
Great War and came through with flying colors
every time. It was used in the mud and wet of
the trenches on the firing line, in the observation
balloons, in the military bases and camps, and
everywhere the signal corps photographers went,
because the Universal was the only motion pic-
ture camera found suitable for over-seas service
by the United States government.

This was not only an honor but an endorsement
of the principles which enter into the construc-
tion of the Universal. The work which the Uni-
versal turned out for the government is the
strongest testimonial to the value of the camera.

If considering the purchase of a motion picture
camera, learn all about the Universal — the one-
piece construction which assures permanent ad-
justment, perfect operation at all times and pro-
tection against displacement through rough
handling and climatic changes. One large gear
controls all moving parts, simplifying the ma-
chine giving the most efficiency, and making
every piece accessible.

There are many unique and valuable features on
the Universal which are. fully described in our
booklet on the camera. Write for a copy of this.

BURKE & JAMES, Inc.

246 Ontario St., Chicago.

Eastern Branch:
225 Fifth Avenue, New York.

Please' say, "As advertised in REEL and SLIDE," when yon write to advertisers

42

REEL and SLIDE

How to Show Movies for Profit
In Any School or Church. Th is
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Motion Pictures Entertain and Instruct

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

This Remarkable Book Fells
You in Simple Language —

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films — Who produces the films;
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals ; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; Bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
in the United States. It is a service. It tells you
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

Book alone without magazine 50 cents

For a
Limited
Time —
This

Valuable
Book and
Reel and
Slide
Magazine

Send in This
Coupon TODAY

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address. . .

City

Profession.

.State.

Please say, "As advertised in REEL and SLIDE," when you zvrite to advertisers

REEL and SLIDE

43

liiiiiiiiiiiiiiiiiiiiiiiiiiiliiM

Classified Advertising

A market place for the sale and ex-
change of equipment. Remittances must
accompany all orders for notices in this
column. The publishers expect that all
statements herein will bear investigation.
Rates: Per word, 5 cents. Minimum,
thirty words. Discounts: Two insertions,
2%; 3 insertions, 5%; 6 insertions, lO'fr;
12 insertions, 20%. Remittance to cover
must accompany order.

MISCELLANEOUS

FOR SALE — 54 sz. stereopticon lenses, all
makes, any focus', each $7.50, $10.00 and $12.00.

One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of Vi sz. stereopticon lenses,
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, $30.00.

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one seam, brass eyelets, size
9x12, $15.00; 12x15, $18.00.

One set scenery complete, cost over $350.00;
suitable for stage with opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

Address B-10, Reel and Slide.

FOR SALE — About 1,100 feet negative, educa-
tional, orange industry; includes every part of the
industry, from the plowing of ground and planting
the seeds to the loading on the train. Negative is
in first-class condition and has never been printed.
Will sell negative for $300, or make you one print
of same for $60. 1,000_ feet comedy (slapstick),
never shown; sell negative and one positive for
$350. Address B-14, Reel and Slide Magazine.

A BARGAIN — 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quick
buyer. Address B-4, Reel and Slide.

FOR SALE — Homograph moving picture head,
attaches to any stereopticon or will furnish com-
plete with one nearly new stereopticon. With
take up and rewind and short focus lens. Makes
a 10-foot picture at 30 feet from screen. Also
have 8 reels of film, standard size, which can be
used by above machine. Also have for sale one
gas outfit comprising oxygen tank, brass saturatof
and burner, combined. Tank has pressure guage.
Gives a fine light and is safest and most economi-
cal of all to use. Price of picture machine,
alone, $30. With stereopticon, $38; with films,
$50; including gas outfit, $65. Or, will exchange
for used Pathescope, if in good condition. Ad-
dress B-9, Reel and Slide.

FOR SALE, STEREOPTICONS— BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE — Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH — Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6— Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price, $160.00.

POWER'S NO. 6 A — Rebuilt by manufacturer.
Sale price, $250.00.

Address B-ll, Reel and Slide Magazine.

FOR SALE — Four 5 $4 ampere rheostats for use
with fl-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

ELLIOT — Latest model stencil machine. Cut
out your own stencil slides, etc. Cost $100; will
sell for $50 to quick buyer. Address B-16, Reel
and Slide. ^,

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — National Portable Projector.
Takes standard films. Just the thing for school
or church use. Original price $60. Will sell for
$35. Address B-13, Reel and Slide.

N. E. A. Commercial Exhibits
Plans Announced

Editor, Reel and Slide: Rules and reg-
ulations, and general information regarding
the Commercial Exhibit to be held in Mil-
waukee June 30 to July 3, inclusive, in con-
nection with the annual meeting of the Na-
tional Education Association, have been is-
sued.

The exhibits will be held in Machinery-
Hall, which is directly underneath the main
auditorium, where meetings will be held
daily. This hall is easily accessible from
all parts of the building. The registration,
postoffice and information desk will be lo-
cated in Machinery Hall, opposite the stairs
leading to the auditorium. The entrance
from Fifth street leads to Market Hall,
where a restaurant and lunch room will be
maintained during convention week for the
convenience of members and visitors.

The ceiling in Machinery Mall is 10 feet
2 inches high. There are a number of pil-
lars in this room and it has been impossible
to avoid all of them in laying out the space.
Asignments will be made on May 26 to all
who have filed formal application by that

time. Booths will be ready for occupancy
on Saturday, June 28, and the exhibit will
officially open at 9 o'clock Monday morn-
ing, June 30, and close at 6 o'clock Thurs-
day, July 3. The officers of the associa-
tion have decided that inasmuch as July 4
is a national holiday, coming on Friday, in
their opinion it would be to the best inter-
ests of the exhibitors, and they feel sure
it would meet with their approval to close
on Thursday evening at 6 p. m.

As this is the first annual meeting of this
association since the close of the war, the
officers look for renewed interest in the
meetings and a record-breaking attendance.
There is every indication to sustain them
in this belief and we feel sure that the ex-
hibit will meet with as big a success as the
convention. We have had a very generous
response to our circular of April 30, indi-
cating that the commercial people are going
to take a very active part in this meeting.

Department of Commercial Exhibits,
Hoyt & Hall, Managers.

FOR SALE — Powers 6-A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price, $65. Address B-8, Reel and
Slide Magazine.

FOR SALE — Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, Reel, and
Slide.

FOR SALE— 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l, Reel and Slidb.

FOR SALE — Bausch & Lomb Balopticon with
gas and electric arc attachments, complete in spe-
cial XX Taylor trunk. Trunk alone worth $2S.
All good as new. Will sell outfit complete for
$50. Address B-12, Reel and Slide.

FOR SALE — Powers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
Slide Magazine.

FOR SALE — Simplex projector, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and
attachments, $190. Powers projector 6-A, hand
drive, $125.00. _ Powers No. 5, complete, hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen, No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents.
One matched pair, "Kino" imported lenses, 6 e.f.,
cost new $160.00, will sell for $100. One 100
hour G. E. arc light, $19. Address B-5, Reel and
Slide.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

STEREOPTICONS BOUGHT, SOLD AND
EXCHANGED— R. Hollingsworth, Overton, Neb.

SLIDES RENT FREE— 125 SETS, UNIQUE,
UNUSUAL. R. Hollingsworth, Overton, Neb.

FOR SALE — A few slide carrying cases, slight-
ly shopworn but in good condition. Have 50 in-
dividual partitions and strong catches. $1 each;
regular price, $1.50. Address B-7, Reel and
Slide.

study of the development of the Skindervi-
ken transmitter button, and coincidentally
that of the company. A scenario has been
built around the company's history. The
film was produced under the personal di-
rection of Frederick J. Ireland, director-
general of the Emerald Motion Picture
Company, Chicago.

It is announced that the Skinderviken
Telephone Equipment Company of Chicago
has had prepared a one-reel motion picture

The Lewy Studios of Baltimore, Aid.,
have just completed another film. The
story, "Fixing the Family," deals with a
Mr. Greenberg, his wife and little boy.
Greenberg returns home suffering from a
severe fall he has just received. The so-
cial Service worker of the Hebrew Hos-
pital is notified. She and the doctor hasten
to the call for aid. Greenberg and his
family are taken to the hospital. The day
arrives when the family leave the hospital
and the pictures fades out on a return
scene to home, sweet home. The picture
promises to be a success, meeting the high-
est expectations of the promoters in the
interest of the Hebrew Hospital.

/^^k

W®&2^&&&%SftB$&&$ma$®&<ima$®&

\&3f

*Q

Quality— Service

Quality results only from skilled direction
and that perfection seen occasionally in a
photodrama of the very highest type.

Service results only from a complete under-
standing of the client's individual wants and
needs, backed by sure knowledge and long
experience and their painstaking and intel-
ligent application to the proposition to be
filmed.

The Atlas Educational Film Company
combines in its personnel, skilled staff
directors, the highest photographic and
laboratory talent and expert service on
all phases of motion picture advertising.

THE RESULT CAN BE ONLY ONE THING
—YOUR SATISFACTION IF ATLAS
HANDLES YOUR NEXT PRODUCTION

Proof of Our Claim: Tentative plans for
sales and publicity campaigns gladly sub-
mitted without cost or obligation.

Atlas Educational Film Company

63 East AdamsJStreet CHICAGO, ILL.

O*

&&2WBB&&& Quality-Service ft9£?E7EH

REEL and SLIDE

45

Universal Co. Celebrates Its
Business Progress

"Seven years is the age of one of the
oldest and largest film producing companies
in the world, which is about to celebrate
its seventh anniversary," says a statement
coming from the Universal Film Company.
"In that seven years the Universal Com-
pany has grown from babyhood to the size
of a lusty youth with its best years ahead
and the best years of his history just
passed. Universale anniversary, to be held
during the entire month of June, is mem-
orable. It not only brings to a close the
most successful years of its history, but
marks the beginning of a new era in
Universal production that will without a
doubt be bigger and better than any of the
years past.

"The Universal Company was founded
when the art of making and exhibiting
motion pictures was in its infancy. Many
of the business world were skeptical and
would not venture. But consider the
changes which have come about. Seven
years ago not one theater existed that ex-
hibited only motion pictures. Feature pro-
ductions at that time were unknown to
Broadway and great symphony orchestras
were not dreamed of by even the most far-
sighted exhibitors. Long runs were un-
heard of, newspapers paid little or no at-
tention to the productions and the extensive
advertising campaigns now used were be-
yond the hopes of all."

J. Don Alexander, president of the Alex-
ander Film Company, of Spokane, Wash.,
has returned from the tractor show at
Walla Walla, where he and his staff made
41 pictures of tractor performances for 10
large tractor and machinery companies.
These pictures will be shown all over the
world, some of them being rushed through
to completion for export to Russia and
China. All pictures will bear the name of
Spokane and will help to make the city
known throughout the world. Mr. Alex-
ander said recently :

"The Alexander Film Company is also
making an industrial picture of a "local rail-
road safety device, and when the picture
is finished will show some exciting scenes,
such as a runaway locomotive coming head
on towards the lens of the camera, a
freight car hanging over the bluff into a
river, two locomotives smashing into each
other in a head-on collision, etc."

"The Business Uses of the Motion Pic-
ture" was the subject of an address by
Jam Handy, widely known advertising
man, to the Chicago Association of Com-
merce at a luncheon recently. Films were
shown by the speaker during his talk.

Mr. Arthur Berthelet, for many years su-
pervising director of the Essanay Chicago
studios, has been acquired by the Atlas
Educational Film Company of Chicago as
director in chief of all future Atlas pro-
ductions.

Mr. Edward Ff. Philippi, who was for-
merly in the industrial motion picture field,
is now connected with Baumer Films, Inc.,
and Mr. Arthur La Malice, one of the most
prominent men in the advertising field, who
lately completed the big Servidor cam-
paign, is also connected with the same
company, in charge of the sales end of all
contracts pertaining to national circulation.

We will reproduce

YOUR OWN PICTURES

or copy of any kind

ON SLIDES

Each 25c, Plain Each 40c, Colored

Standard Size — Victor Featherweight Style

Guaranteed Quality.
Guaranteed Safe Return of Copy.

Show on the screen pictures which "the
boys" bring back from "Over There."

Send for our Slide Service Bulletin and
catalog of over 1600 stock subjects.

Photo Department

Victor Animatograph Co.

125 Victor Building, DAVENPORT, IOWA, U. S. A.

Hudson River Night Lines

NEW YORK

ALBANY

TROY

HPHE luxurious route to vacation land. Leave Pier 32,

■*■ N. R., foot of Canal Street, daily 6 P. M., West 132nd

Street 6.30 P. M., due Albany 6 o'clock following morning.

Direct rail connections to all points North, East and West.

LARGEST RIVER STEAMERS IN THE WORLD
EXPRESS FREIGHT SERVICE .
AUTOMOBILES CARRIED

HUDSON NAVIGATION COMPANY

46

REEL and SLIDE

fireproof Picture*

Without Fireproof Booth*

|||II!!I!III]|||I1III!IIII!IIB

Which are you
a clog or a cog
in the

machinery of
human
advancement ?

DO you belong to that group of broad-visioned human beings, working for
the betterment of Society's needs; or are you one of the pygmies throw-
ing out your own little obstructions in the path of progress, blinded to
everything but your own individual greed?

Does your sense of responsibility to the race lead you to protect the safety
of your fellow beings; or does your desire for self-aggrandizement lead you to
protect only your own profits?

Are you a Law Evader, or a Law Enforcer?

Do you conscientiously observe the legal rulings of the country — realizing
their intent to protect and assist the majority; or do you slyly evade these
rulings — realizing therefrom an individual gain?

When you answer these questions you signalize your position in regards
to the Safety Film Standard, approved and adopted by the Society of Motion
Picture Engineers at Rochester, New York, April 8-9, 1918.

There is a law, forbidding the use of motion picture projectors, employing
Standard Theatre film, unless the projector is enclosed in a fireproof booth.

The sane justice of this law is at once apparent to anyone acquainted with
the hazards connected with the use of inflammable film. This film is of the
nature of gunpowder, and is composed of nitro-cellulose, a highly explosive
material.

The disaster caused by having a single reel of inflammable film ignited in
a crowded room is terribly apparent.

The modern motion picture theatre is made absolutely safe by the inspec-
tion of the Fire Marshal, requiring the projecting apparatus to be enclosed in
a fireproof booth, with an iron chimney, making it impossible for the flames to
reach into the theatre, in case of film fire.

The use of inflammable film without such a fireproof booth is illegal and
criminally hazardous.

Owing to the existence of a certain class of law-evaders, legislators found
it necessary to forbid the use of standard projectors, employing standard film
without booth, even though such film is made of non-inflammable stock. The
unscrupulous exhibitor can too easily substitute the unsafe for the safe.

The Safety Film Standard, adopted by the Society of Motion Picture Engi-
neers, at their meeting August 8-9, 1918, is intended to meet existing legal
requirements — and further the advancement of the industry by opening SAFE
channels for the broader use of motion picture projectors.

It makes the portable projector a useful citizen; where it has heretofore
been a dangerous outlaw. With the new Standard Safety Film, motion pictures
may be shown anywhere, without booth, and without risk.

The new Standard is UNPATENTED AND OPEN TO ALL MANU-
FACTURERS. Its aim is not monopoly, but advancement.

Raw stock of the new Standard — perforated or unperforated — is now avail-
able to all users.

One pioneer concern in the field of safer and more useful movies has
ready for immediate use and projection thousands of film subjects, and offers
help and co-operation to anyone wishing to enter the field.

Other manufacturers are strenuously at work getting out film and pro-
jectors. New and extensive libraries, able to take care of every need, will
soon be available.

And all these projectors and all these reels of film may be used SAFELY
and LEGALLY anywhere and at any time— WITHOUT FIREPROOF
BOOTHS. For the school— the church — the home — the movie enters its
broader field with a clean bill of citizenship.

As a purchaser of a projector for your home, school or factory
— Where do you stand? Are you backing the law and accepting your
ethical responsibility of protecting your audiences by buying a machine em-
ploying Safety Film?

As a manufacturer — Are you a clog or a cog in the wheels of
advancement ?

Will you continue to manufacture and sell a criminally hazardous article,
in order that your individual profits may accrue more rapidly, or will you
work sturdily in the path of progress, in order that the industry may advance?
Do you stand ready to help make the portable projector as safe in its field of
the home, school and church as the professional machine is in the_ theatre?

Personally, I stand for advancement and development, secure in my belief
that while profits may be delayed by the growth of something new — they will
also grow with the industry.

ALEXANDER F. VICTOR, President

VICTOR ANIMATOGRAPH COMPANY, Davenport, Iowa

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

47

You have asked me Many Questions

About UNIVERSAL industrial Motion Pictures

let G.LYNN SUMNER tell

You about "Getting Results"

I DID not ask Mr. Sumner to write this advertisement for me. I did get his per-
mission to tell you the actual results received from the first two bookings of the
International Correspondence Schools' five-reel educational picture "Heads Win!''
Mr. Sumner authorizes me to say that just as "a prophet is not without honor, save
in his own country," the home of the Schools being at Scranton did not add to the sue"
cess of "Heads Win!" in the Strand Theatre there, April 7 and 8.

The following results are credited to "Heads Win!" on the I. C. S. records:

Two Days' Showing at Scranton, Pa,

Reported by B. D. Gilmore, District Manager, New York City.

Exact comparison not possible as at Scranton, as showing came at end instead of beginning of a report
period, but results were remarkable.

The New York office in the first week of May did the largest first week's business of any month in its
history — 25% of this was directly traceable to the Symphony Theatre Showing, April 25 and 26.

It enthused every salesman in the district — -stiffened his backbone, gave him more pep and efficiency —
facts shown by reports.

This is an incomplete story of the only showings (so far) of "Heads Win!" The Universal made it and
booked it.

G. LYNN SUMNER

Advertising Manager

Internationa] Correspondence Schools

Two Days ' Showing at Symphony Theatre, New York City

Reported by W. H. Lewis, District Manager, I. C. S., Scranton, Pa.

Number of inquiries in this territory from the Schools Mag-
azine advertising doubled the week following the showing.

More inquiries up to April 18 than during all of March. Besides
many telephone calls, and personal inquiry visits to District office.

The local salesman did the largest volume of business in April
ever done on his route.

Sales directly traceable to the picture during three weeks totaled
$2,500.

Universal Industrials Get Results !

All of you observant advertising men know that
the I. C. S. is a stickler for traceable results. Every
advertisement must carry a coupon and a key.
The medium that does not bring inquiries at
a reasonable cost is quickly dropped.

Mr. Sumner did not suggest the
film medium to the I. C. S. officials
until he had investigated it. Nor
did he select the Universal haphaz-
ardly.

If your chief executive sent for you
tomorrow and asked you about the film
medium — well, why not be informed in ad
vance and be in a position to tell him whether
or not your house could use them to advantage.

It will take you two minutes now— to dictate a request for infor-
mation. In it include a little information for me, please — about
your line and what you want a Universal Picture and Uni versa
Guaranteed Circulation to do for you.

UNIVERSAL FILM MANUFACTURING COMPANY

Harry Levey, Manager, Industrial Department

Largest Producers and Distributors of Industrial

Motion Pictures in the Universe — Studios and
Laboratories— Universal City, Cal.; Fort Lee, N. J.

OFFICES 1600 BROADWAY

NEW YORK

Heads Win!" Lobby and Electrical Display— Symphony Theatre, New York

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

48

REEL and SLIDE

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for National and Local Advertisers

eNOTE: The film companies listed below have definite arrangements with the moving picture theaters in their
respective cities and localities for the daily exhibition of high class advertising films. They can GET YOUR FILM
BEFORE THIS TREMENDOUS AUDIENCE, TOO. Any reader of REEL AND SLIDE Magazine having films
they desire widely exhibited may secure regular showings — at moderate rates — by communicating directly with these agencies.
In this way, either certain preferred centers of population may be booked or the country — as a whole — effectively and
quickly covered. REEL AND SLIDE Magazine will be glad to furnish further information concerning this plan upon request.

CLEVELAND, OHIO

TOLEDO, OHIO

The Industro-Scientific Film Company

1514 Prospect Avenue

Showings Secured in the Leading Theaters
of Cleveland and Vicinity

Producers of Industrial and Animated Advertis-
ing and Educational Films

WRITE FOR TERMS ON MOTION PICTURE
DISTRIBUTION, AND PLAN

CHICAGO, ILL.

The Camel Film Company

950 EDGECOMB PLACE, CHICAGO

Can secure showing of short length moving pictures

in high class theaters in Chicago and Vicinity

Figures and terms supplied on request

Producers of the New Graphic Advertis-
ing Films and Industrial Pictures

DETROIT, MICH.

The Leading Motion Picture Film Distrib-
uting Agency in Detroit Is

The Detroit Metropolitan Company

23 ELIZABETH STREET, EAST

Efficient Local Service Assured on Short Length
Advertising Films

TERMS ON REQUEST

BOSTON, MASS.

To National Advertisers

Short Length Ads projected in Eastern New
England's finest theaters.

OUR SERVICE GUARANTEES 400,000
actual readers each week.

Write to-day for full particulars

Motion Picture Adv. Co.

54 BROADWAY, BOSTON, MASS.

ANIMATED AD SERVICE

206 HURON STREET

Our service insures that your films will be run in
Toledo's leading photoplay houses, the com-
bined seating capacity of our service being

120,000 WEEKLY

Write us for terms.

WESTERN MICHIGAN

Guaranteed Circulation

of Short Length
Advertising and

Industrial Films

Manufacturers of
Industrial and

Advertising Films.
Developing, Printing,

Portable Projectors

Morris & Wilding

Office, Studio, Laboratory

329 Monroe Ave. Grand Rapids, Mich.

CENTRAL NEW YORK

The Adcraft Film Service

5 LAFAYETTE BLDG.

UTI C A

N.Y.

Offers National Advertisers an Able and Full
Value Service in the Exhibiting of Their In-
dustrial and Short Length Advertising Films.
Write Today for Rates.

ST. LOUIS, MO.

50 TO 1,000 FOOT FILMS

Can be widely circulated through the Picture
Theaters of St. Louis, Southeast and Southwest
Missouri, through the well organized service of

The National Film Publicity Corp.

4718-20 DELMAR AVENUE, ST. LOUIS, MO.

Terms on Request

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

49

AD FILM DISTRIBUTION SERVICE

A direct ronte to millions of picture theater-goers for National and Local Advertisers

WASHINGTON, D. C.

BALTIMORE, MD.

LOUIS HENRI BELL

Specializing in the distribution of
motion pictures for advertisers in
Maryland, Virginia and District of
Columbia.

Mather Building, Washington, D. C.

the fans, the ice or water-spray plants and,
in most cases, an intricate layout of ducts.
Such a system is costly to install — espe-
cially in places already constructed — and

Simplex Machines in Industry

At the Sidney Blumenthal textile plant
in Shelton, Conn., where thousands of
operatives are employed, it has been nec-
essary to work on both day and night
shifts, and in order to bring the employes
going to work on the night shifts to tiieir
various departments in good humor, Miss
Kenyon, supervisor of the Factory Welfare
League, had several Simplex projectors in-
stalled in the factory restaurant.

Movie Audiences Must Be Cool

A statement of interest to schools heads
where moving pictures are shown, comes
from the offices of the Typhoon Fan Corn-
pan}', New York :

"On a hot summer's day there is noth-
ing more delightful, more comfortable —
more actually satisfying — than a gentle,
steady breeze of pure, fresh air. You
have ridden in an automobile on a torrid
mid-summer afternoon. When it was not
in motion, you were hot and uncomfortable.
But the moment the wheels began to turn
— and you felt even a slight current of
air — the feeling of discomfort gradually
vanished. And when you went along at

a speed of eight or ten miles an hour, you
were 'cooled off.'

"It is in just this way that the modern
cooling system will cool the people in
your school auditorium. The same refresh-
ing breezes — the same relief from discom-
forting humidity — which you feel when
spinning along in the automobile, the mod-
ern system provides for your classes.

"Wall and buzz fans, even though they
create breezes, cannot cool satisfactorily.
They merely serve to stir up the heated
air — but bring in no fresh air. Then, too,
their effect can be felt only by the few
people sitting near them.

"Ice and water cooling is a complicated
system at best — comprising, in addition to

Chicago's Municipal Court is to furnish
the scenario, the actors and the scenes for
a big motion picture, the object of which is
to show the world's leading scientific meth-
ods of dealing with criminals. Chief Jus-
tice Olson and Albert E. Smith, president
of the Vitagraph Film Corporation, decided
so recently at a conference in Judge Ol-
son's chambers.

"Having just completed the filming of
'The Third Degree,' which is an expose of
the injustices possible under old-fashioned
and unscientific police methods," said Mr.
Smith after the conference, "I made the
trip to Chicago to interest, if possible,
Judge Olson in the photographing of a
drama which will show the unique meth-
ods for which his court is famous. I have
made a survey of court systems regarding
criminology and have everywhere advised
that Chicago's Municipal Court is far in
advance of all others in the scientific meth-
ods used for analysis of the criminal's
mind."

SCENARIOS! SCENARIOS!

PLANS OF PRODUCTION
CONTRACT ESTIMATES

If you contemplate picturizing your
business or institution, write me.

No obligation is involved in my pre-
liminary survey and estimate.

When you accept the ground plan,
then start building the structure —
and pay me for my idea.

Otherwise, goodbye and good luck!

HENRY MACMAHON

32 1 West Fifty-fifth Street,

New York

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

50

REEL and SLIDE

OPINION

W. G. Otto, president

J. H. LlNGREN. TREASURER

H. R. Williams, clerk
Mrs. A. L. Churchill

Otto Pearson
Bert Rose

Consolidated School District No. 54

Floyd E. Cook, superintendent

Bruno, Minn.
May 6, 1919
Class Publications Co.,

Chi cago , 111 .
Gentlemen : --

Reel and Slide Magazine was received recently. I
think it is a great magazine, and will be of great assistance
to those who are trying to keep in touch with up-to-date films
and slides. Also the book ' 'Showing Movies for Profit, ' ' is
very valuable in this respect.

This school has recently put in a projector, which
is being used for educational and recreational purposes.
Community meetings are held about onoe_ a week, and we are
trying to show some of the best films we can get for the
purpose of giving the young people something clean and
wholesome to go to. We are trying to build up a stronger
community center, and we believe there is no better way to do
this than by means of moving pictures. Next year we
expect to use it directly in connection with school work.
We also have a stereopticon which has been used for lecture
work and extension work.

Very truly yours,
FLOYD E. COOK

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

51

"Eye Persuasion"

A well made moving picture sways the buying
impulses of the average man in the street, because
he believes what he sees. Pictures stick in the
memory longer than the written appeal so that this
picture inspired impulse remains potential even over
an extended period of time — long after the picture
has been seen.

To take maximum advantage of this well established
fact, a moving picture production must be handled
with skill and backed by experience.

BAUMER FILMS, Inc.

is organized to produce the highest class advertising
films it is possible to make and to assure their wide-
spread distribution and exhibition. Baumer Films,
Inc., specializes in pictures of business and industry;
it is concerned with no other type of productions.

It will pay you to investigate the quality of

BAUMER PRODUCTIONS and

the completeness and efficiency

of the BAUMER PLAN

of circulation.

You Pay for the Circulation
After You Have Had It.

BAUMER FILMS, Inc.

6-8 West 48th Street
New York

Phase say, "As advertised in REEL and SLIDE," zvhen you write to advertisers

52

REEL and SLIDE

JOY greets the arrival of the DeVry in the classrooms of the country's
leading schools. Its appearance is doubly welcomed; not only do the
scholars welcome "movies" — the new and better way of teaching — but also
the clear, brilliant, perfect pictures which they know the DeVry projects.

The DeVry Portable Projector is entirely self-contained, has no sepa-
rate parts, requires no setting up, takes standard size reels and film,

attaches to the ordinary light socket, and automatically operates at the
touch of a button.

Write today, for "The New Way," and our descriptive catalog, they tell
of the application of the DeVry to your needs. Address,

THE DeVRY CORPORATION N^ 1240 Marianna St., Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when yon write to advertisers

ART, TRAVEL, CARTOONS,
SCIENCE, INVENTION, INDUSTRIALS

Many Hundreds of Films to Choose From
Paramount- BRAY Pictographs

"The Magazine on the Screen

f >

The great number and scope of Paramount-Bray Pictographs are
possible only because they were the first release of the kind.

Each presents varied information and entertainment, by covering
several short different subjects and by always including one of the
famous Bray Animated Cartoons.

Animated technical drawings, by which operating interiors are revealed
upon the screen, appear only in Paramount-BRAY Pictographs. These
processes are patented.

There is a new single reel released each week.

Here are some examples of recent releases which give some idea of
what Paramount-Bray Pictographs have to offer regularly.

ART: In a Sculptor's Studio, TRAVEL: Travels in the West

How Museum Groups Are Made Indies, Climbing the Cascades

SCIENCE: Carnivorous Plants, SPORTS: Water Sports of Hawaii,

Origin of Coal, A Quail Hunt in Ole Virginny

C°metS INDUSTRIALS: Industries of the

INVENTIONS: How the Telephone West Indies, Speeding Up the

Talks, A Machine That Thinks World's Work

CARTOONS: By the World's Greatest Motion Picture Cartoonists

Paramount-Bray Pictographs are obtainable at all the twenty-
seven Famous Players-Lasky Exchanges throughout the country — at
nominal cost.

THE BRAY STUDIOS, INC.

23 East 26th Street, New York City

INDUSTRIES! The quickest way to gain the confidence of the public is to
come right out and show how your products are made. For this purpose the
complete Paramount-Bray facilities for making the film and giving it a country-
wide distribution are now at your disposal. Inquiries are invited.

£ FAMOUS PLAYERS -LASKY CORPORATION

ADOLPH ZUKORPres: JESSE LLASKY Vice Pres. CECIL B.DE MOLE DirectorCeneral
■ OiEW YORK--' - J

m

IT NEVER PAYS TO EXPERIMENT

THE layman is a great many times urged to buy amateur, semi-professional or
portable motion picture projectors which have their limitations both as regards
wearing qualities and facilities for showing standard and commercial film.

With a little added original outlay one can purchase the machine which is
used in the leading million-dollar theatres of the Nation — and which will bring to the
schoolroom or church that same high grade projection.

THE PEERLESS

The only projector that received the Highest Award at the two International

Grand Prize Expositions in 1915 Gold Medal

Panama-Pacific Panama-California

Exposition SEND FOR CATALOGUE "R" Exposition

m

MADE AND GUARANTEED BY

ThePrecision Machine (o.Tnc.

31? East 34th: St- NewT&rk

LI

To Make the Screen a Greater Power in Education and Business

mm

M >\ G A ZLINE

'Huge mirror to reflect sun's rays to Mars." Prom "Hello, Mars— This Is the

Earth" by Max Fleischer of the Bray Studios, Inc. (Suggestion of Prof.

Pickering, of Harvard, for communicating with the planet Mars which

we are to be nearest in August, 1924)

IN THIS NUMBER

HOW WE RAISED FUNDS TO INSTALL MOVIES IN OUR SCHOOL

By Floyd E. Cook, Superintendent, Consolidated School District No. 54, Bruno, Minn.

SHOE INDUSTRY FURNISHES THEME FOR UNUSUAL PHOTODRAMA

By E. J. Clary

THE MOTION PICTURES INFLUENCE ON CHILD DEVELOPMENT

By Lawrence A. Averill, State Normal School, Worcester, Mass

LUTHERANCHURCH PICTURE, "CREATION," IN THREE REELS

By John S. Bird, A. B.

OTHER ARTICLES, PICTURES,

HOW THE Y. W. C. A. HAS USED PICTURES IN WAR WORK

By Miss Sutherland Griffith Director Motion Picture Section, Publicity Committee,
Y. W. C. A.

PACKING INDUSTRY FINDS MANY USES FOR FILMS AND SLIDES

By Eleanor Lee Wright, Director, Domestic Science Department, Wilson & Co.

PICTORIAL STORY OF OIL TOLD BY 12 REELS OF FILM

By W. L. Stranker

THE SCREEN TAKES A LEADING PART IN WAR ON TUBERCULOSIS

By Phillip P. Jacobs, Ph. D., Assistant Secretary, National Tuberculosis Association ,

FEATURES AND DEPARTMENTS

IS Cents a Copy

JULY, 1919

One Dollar a Year

Here's good advice for the man

about to shoulder the responsibility of

signing a contract for motion pictures made to ad-

vertise:

Listen carefully to the talk of the
moving picture advertising solicitor-
Ask him what he has actually accom-
plished in this field, then make him prove
his claims.

Ask him about his studio and labora-
tory, then go see for yourself.

Ask him why he thinks he is a special-
ist in motion picture advertising and how
long he has been a specialist.

Look up the rating and standing of the
organization inviting your business.

Investigate every proposition care-
fully, then compare each and all with the

motion picture advertising plan we will gladly submit
for your approval.

There are reasons-
Come and see them.

THE SENIOR SPECIALISTS IN MOTION PICTURE ADVERTISING

REEL and SLIDE

Let
The

UNISCOPE

TRADE

FIRE PROOF MAGAZINES WITH
SELF CLOSING SAFETY DOORS

MARK

Bring Moving Pictures
to Your School or Church

FILM FIRE TRAPS

a-

-[Intermittent sprocket
-JUPPER and lower feed sprockets
[film gate

focussing adjustmentj-
-f~ motor speed control

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
=PR0JECT0R=

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS —rigidity— eliminating
trouble in operation.

SIMPLICITY — automatic in operation,
requiring no skill in operation — easy of
manipulation.

STEADY, CLEAR PICTURES— from
perfect lenses, correct optical adjustment
and mechanical detail.

FIRE-PROOF MAGAZINES — minimiz-
ing all danger.

The UNISCOPE is operated either by
motor or by hand, as you choose.

The UNISCOPE takes 1,000 feet of
standard motion picture film at a loading.

Let Us Tell You More About the
UNISCOPE — Write Us Today

UNISCOPE COMPANY

500 So. Peoria Street .

t •

Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

EDUCATIONAL

FREDERICK STARR,

Professor of Anthropology,

University of Chicago.

WILLIAM H. DUDLEY,

Chief of the Bureau of Visual Instruction
University of Wisconsin.

LLOYD VAN DOREN,

Department of Chemistry,
Johns Hopkins University.

CONTRIBUTING EDITORS

CHARLES ROACH,

Visual Instruction Service,

Iowa State College of Agriculture and

Mechanic Arts,

Ames, la.

CHARLES F. HERM
American Museum of Natural History.

B. A. AUGHINBAUGH,

Principal of the Mingo School District,
Mingo, O.

INDUSTRIAL

A. B. JEWETT,

Director of the Photographic Department,
Ford Motor Company, Detroit, Mich.

JACK W. SPEAR,

Todd Protectograph Company,
Rochester, N. Y.

CONTENTS

PAGE

"Little Orphant Annie" 4

Editorials 6-7

Saturday Movies for Juveniles 8

The Motion Picture's Influence on Child Development

By Lawrence A. Averill 9

How the Y. W. C. A. Has Utilized Moving Pictures 10
Shoe Industry Furnishes Theme for Unusual Photo-
drama 11

Packing Industry Finds Many Uses for Films and

Slides — By Eleanor Lee Wright 12

How We Raised Funds to Install Movies in Our

Church— By Floyd^. Cook 13

Growing Importance of Laboratory Work in Picture

Production — B^Watterson R. Rothacker 14

The Screen Takes Leading Part in War on Tuber-
culosis—By Phillips P. Jacobs, <Ph.D 15

Iowa Educator Asks for More Liberal Views Toward
Moving Pictures — By Charles Roach 16

PAGE

Story of Oil Told in Twelve Reels of Moving Pic-
tures— By W. L. Str anker 17

University of Utah Circuits Films Throughout That

State 18

Lutheran Church Picture, 'After the Fall," in Three

Reels— By John S. Bird, A.B 19

SLIDES 20

?— ASK US—? 20

CLASS ROOM CINEMATOGRAHY— By Lloyd

Van Doren 21

AD SLIDES GOOD AND BAD— By Jonas Howard 22

THE OTHER FELLOW'S IDEA— By Jam Handy 23

PRODUCTIONS WORTH WHILE 24-25

INSTRUCTIONAL PRODUCTIONS OF THE

MONTH . - 26

PROJECTION. By M. Bernays Johnson 27

Here and There '. . 28

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT page

Uniscope Co 1

Community Motion Picture Bu-
reau 5

Minusa Cine Screen Co 27

Motion Picture Projector Co... 28

Nicholas Power Co 29

Graphoscope Development Co.. . 31

Exhibitor's Supply Co 32

Keene Sample Case Co 32

Camel Film Co 33

Burke & James 35

Charles F. Campbell 34

Chicago Case Co 36

Universal Motor Co 36

United Theater Equipment Co.. . 36

Riley Optical Instrument Co.... 36

Victor Animatograph Co 36-44

Standard Slide Corp 39

Peerless Projector Co 40

Enterprise Optical Mfg. Co 41

United Projector & Film Corp.. . 43

PAGE

Westinghouse Lamp Co 47

De Vry Corporation 48

Precision Machine Co

(Outside back cover)

FILM PRODUCERS AND
DISTRIBUTORS

Rothacker Film Mfg Co

(Inside front cover)

Paramount 3

Community Motion Picture Bu-
reau 5

Church Films Production Co.... 25

Fitzpatrick and McElroy 30

Graphoscope Development Co... 31

Camel Film Co 33-38

Gunby Brothers 36

Industro Scientific Film Co 38

Detroit Metropolitan Company.. 38

Motion Picture Advertising Co. 38

Animated Ad Service 38

PAGE

Morris & Wilding 38

Adcraft Film Service 38

National Film Publicity Corp. ... 38

Louis Henri Bell 39

Federal Film Co 39

United Projector and Film Corp. 43

Atlas Educational Film Co 45

Bray Studios, Inc. (Inside back cover)

SLIDES

North American Slide Co 32

Exhibitor's Supply Co 32

Excelsior Illustrating Co 34

Perfection Slide and Picture

Corp \ 34

Scott and Van Altena 36

Riley Optical Instrument Co 36

United Theater Equipment Corp. 36

Victor Animatograph Co 37

Standard Slide Corporation.... 39

CLASSIFIED ADVERTISING. 37

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Mar-
ket street, Chicago, 111. Phone Wabash 912. Subscription price : 15 cents per copy, $1.00 per year, postpaid,
in the United States and possessions ; Canada, $2.50.

EDWARD F. HAMM, President WILLIAM EASTMAN, Vice-President

LYNE S. METCALFE
General Manager

Eastern Office:

Room 402, 32 East 23rd St., New York

Phone Gramercy 1586

HOMER E. ROBERTSON, Business Manager

WILLIAM C. TYLER, Secretary and Treasurer

VICTOR W. SEBASTIAN
Eastern Representative

(Copyright, 1919, by Class Publications, Inc.)

REEL and SLIDE

v-gj'*™,

5:30.

Dad's home.

And, of course, gets the important
news first.

The Paramount-Artcraft Motion
Picture Theatre Program for the
week is here.

No wonder wholesome, stick-to-
gether families welcome that little
program.

Paramount-Artcraft Motion Pic-
tures are the whole family's Play-
time Schedule — five or six million
families all over America.

Dad's just a big boy himself —
enjoys those seat-gripping, breath-

IT IS !

catching pictures as much as the
children. So does Mother.

It's a daily invitation to forget
Center Street — and live joyous,
care-free lives of adventure and ro-
mance— together.

Behind Paramount-Artcraft Mo-
tion Pictures is the ideal of Famous
Players-Lasky Corporation — BET-
TER PICTURES !

That's why the programs of the
better theatres are welcome every-
where. That's why the better
theatres send them out.

That's why they go into the
library table drawer where every-
body can find them.

^paramount - Grtcra£t

jWxMon (pictures "

These two trade-marks are the sure way of identifying Paramount-Artcraft
Pictures — and the theatres that show them.

Paramount-Artcraft Stars'
Latest Productions

Listed Alphabetically, released up to July
31st. Save the list! And see the pictures!

Paramount

John Barrymore in "The Test of Honor"
Blllle Burke in

"Good Gracious, Annabelle"
Marguerite Clark in "Girls"

Ethel Clayton in

"The Sporting Chance"
Dorthy Glsh in "Nugget NeU"

Llla Lee in "Kose of the River"

"Oh! You Women," a John linerson-

Anita Loos Production
Vivian Martin in "Louisiana"

Shirley Masqn in "The Final Close-Up"
Wallace Reld in "The Love Burglar"
Bryant Washburn in

"A Very Good Young Man"

Thos. H. Ince-Paramount

Enid Bennett in

"The Haunted Bedroom"
Dorothy Dalton in "Other Men's Wives"
Charles Ray in "Hw Foot, Straw Foot"

Paramount-Artcraft Specials
"Little Women" (from Louisa M. Al-
cott's famous book) a William A.
Brady Production
Maurice Tourneur's Production
..-ru „,. ... "Sporting Life"

"The Silver King"

starring William Faversham
"False Faces" a Thomas H. Ince Pro-
duction
"The Firing Line"

starring Irene Castle
"The Woman Thou Gavest Me." Hugh
Ford's Production of Hall Caine's
Novel
"The Career of Katherine Bush"

starring Catherine Calvert
"Secret Service"

.starring Robert Warwick
Maurice Tourneur's Production

"The White Heather"
"The Dark Star." A Cosmopolitan
Production.

Art craft

Cecil B. De Mine's Production

"For Better, For Worse"
Douglas Fairbanks in

"The Knickerbocker Buckaroo"
Elsie Ferguson in "The Avalanche"
D. W. Griffith's Production

"True Heart Susie"
»Wm. S. Hart in "Wagon Tracks"

Mary Pickford in "Captain Kidd. Jr."
Fred Stone in

"Johnny Get Your Gun"

•Supervision of Tho>nas H. Ince.

REEL and SLIDE

REEL and SLIDE

CFD A/Ttf^TT to ^e Clergyman and Social Worker
^-E-'av V lv>4l-ly who would use Motion Pictures to
enforce personal appeal by the attraction and effect of
selected and balanced Motion Picture Programs.

FIRST, the church can and should
use the motion picture to teach
great moral and religious truth
and answer the universal demand
for wholesome recreation.

SECOND, through the complete,
carefully organized film service
of the Community Motion Pic-
ture Bureau, the church can bring
its neighborhood within its walls
and influence, for spiritual culture
and for community service.

These two facts, the Secretarial Council
of the Social Service Commission of the
Federal Council of Churches of Christ in
America commends to your careful atten-
tion.

Make the church the community center,
offering recreation to the returning soldiers
and sailors and their friends. Let the
church develop substitutes for the saloon.
Use motion pictures to these ends.

So compelling is the power of the motion
picture that to men, women and children it
gives ideas and ideals of life.

Shall the church leave to commercial in-
terests this most gripping invention of the
twentieth century or command for its own
ends this fascinating and illuminating edu-
cational force?

The service furnished by the Bureau has
made the motion picture an ally, not an
enemy, of progress in religious work. In-
stead of waging warfare upon the question-
able "movies," the churches in their own
buildings have substituted a better, more
intelligent, more uplifting — yes, and more
genuinely interesting — presentation of films.

The Community Motion Picture Bureau
offers two kinds of service to the Church :

For the Church

I. The Bureau offers a distinctly
religious program for Sunday to
illustrate definite religious ethical
and social truths, Biblical subjects,
wholesome dramas that show God
at work in the world, missionary
activity and needs in this and
other lands, propaganda for social
justice.

The Bureau has furnished hun-
dreds of Sunday programs of mo-
tion pictures in its work with the
American Armies in cantonments,
on the seas and overseas, and the
Armies of the Allies. Programs
thus provided, together with the
reactions thereon of hundreds of
Christian workers and many thou-
sands of soldiers, are now placed
at the disposal of the churches and
Christian associations.

In many churches the Bureau's
service has come to be recognized
as much a part of the church's
service as the anthem. In the mo-
tion picture the church has com-
mand of a force through which
moral and religious truth will be
made a compelling power in the
lives of men and women in every
grade of society.

The sympathetic picturing of
God at work in the world, whether
that work is illustrated in Biblical
narrative or by a story of the mod-
ern cross of social injustice, fires
the spirit of the young and creates
new moral enthusiasm. To the boy
or girl in the Sunday school, re-
ligion in action becomes a vital
thing when depicted upon the
screen.

For the Community

II. The Bureau offers a recrea-
tional program for week days.

These programs put the church
into its traditional and rightful
place as the community center.
The Bureau's films enable the
church to give the people — young
and old — the uplifting recreation
that they demand, and rightfully
demand. These film presentations
have plenty of wholesome fun, as
well as strong ethical drama and
real education in a form that grips.

Will your church take the lead
in the recreation of the neighbor-
hood?

Subscribers to the film service
of the Community Motion Picture
Bureau answer an emphatic "Yes!"

Send to the Bureau for informa-
tion of its industrial, school,
women's club, children's hour and
other services.

The Bureau has rendered dis-
tinct service to education. It re-
fers by permission to Philander P.
Claxton, Commissioner of Educa-
tion of the United States, Wash-
ington, D. C.

If you want to know what the
Bureau can do for community
service through an alliance with
women's clubs, write to Helen
Varick Boswell, General Federa-
tion of Women's Clubs, 521 West
111th street, New York City.

If you are curious to know how
the Bureau can serve Chautauquas,
write to Arthur Eugene Bestor,
President of Chautauqua Institu-
tion, Chautauqua, New York

You have enough to do in organizing the local part of the enterprise
without being forced to hunt for suitable films to compile and arrange
a series of motion picture programs. The Community Motion Picture
Bureau is definitely organized to do this work — religious, social, indus-
trial and recreational. It knows the film resources of the world.
WRITE, therefore, stating your needs, purposes, the nature of your
audiences and special subjects you wish to emphasize.

Community Motion Picture Bureau

Home Office, 46 West 24th Street, New York

Paris

London

Bologna

Vladivostok

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

EDITORIALS

Cd — V

The Picture Instinct

ELSEWHERE in this issue a writer comments
on what he terms the "editorial instinct" in pro-
ducing pictures of an instructional nature. This
term "editorial instinct" may not exactly express the
idea involved, but it will do for want of a better. It is
interesting in connection with this subject to compare
the standards of judgment essential to the effective pro-
duction of dramatic pictures and those which have to
do with subjects in which the dramatic element is prac-
tically eliminated. The differences are great and the
standards have little in common. The producer of dra-
matic works depends largely upon the sequence on ar-
rangement of certain scenes in order to arouse and main-
tain interest. One scene of a photodrama, projected
alone, usually is meaningless. It must be viewed in con-
junction either with scenes that precede or follow it in
order to be understood and to have any value. The
judgment of the scenarioist, director and actor must
therefore be applied to the scenes collectively and the
relative values may be best noted in advance on paper.
On the other hand, a moving picture made to illustrate
a given industry, location or process calls for no such
dependency ; sequences have only a nominal value. Each
scene must more or less stand or fall by itself, depend-
ing upon its individual value. The instinct for careful
and correct selection calls for nicely balanced knowl-
edge of what is interesting and pertinent and what is
not. The producer of a travel reel, for instance, must
understand which of a myriad of people, places and
things the normal human being would enjoy seeing
most. He is called upon to eliminate the inconsequen-
tial, the unimportant, for the unusual .and the worth
while. This, for want of a better term, may be called
"picture instinct" or "editorial instinct." It is in line
with news instinct, an essential qualification of the suc-
cessful newspaper editor. Certain travelers who have
gained fame for scenic films possess this talent for ac-
curate pictorial judgment and have been successful as
a result. The leading producers of films of industry
fully realize the necessity to apply this fine discrimina-
tion and to try and understand the likes and dislikes of
the average audience in such matters. The elements of
a modern photodrama must run pretty much along the
lines of formula ; human nature has been codified by the
screen writers ; not so with the instructional picture
maker. Each endeavor is a new job calling for new
treatment. There is no "code" to follow — no formula.
Rarely is there any precedent. '

As an example, consider the production of a two-
reel film based on the steel industry. There is ample
material for several million feet of film if we would
photograph the entire industry and all pertaining to it.
Yet, ninety-five per cent must be disregarded at the out-
set as unsuitable, for picturization. Herein is the de-
mand for a fine judgment and sure knowledge. What,
of the mass of material, shall be chosen? What shall
be left out or to the imagination of those who witness
the finished picture?

Practical Plans

A SERIOUS effort is being made by leaders of
various religious denominations to make an in-
tense and unbiased study of motion pictures in
connection with the church. This does not mean in con-
nection with religion. Religion has fared pretty suc-
cessfully without films for two thousand years. Re-
ligion may not need a moving picture screen, but the
church will profit by it immensely and anything that
makes the church more popular will advance the cause
of religion. Moving pictures draw more people to the
church and draw them with greater regularity. This is
a fact. Hundreds of churches are proving it, from
Maine to California. There is a tendency on the part
of church leaders to recognize this fact and accept it.
They know that moving pictures are popular ; thou-
sands of theaters indicate that. The idea is prevalent
that the same medium can be of vast practical value to
the church and incidentally to religion.

* * *

Ad Film Exhibition

WILL the theater manager permit films which
expolit the business or projects of another to
be shown on his screen? Let a theater man-
ager answer the question. We quote from a letter re-
ceived from the owner of a theater chain in the middle
western states :

"A few years ago the short length in advertising
films was permissible since it was a novelty. The the-
ater man accepted it as such. But the quality of these
films, due to the increase in production, became so low
that the exhibitor had to call a halt. Then came a
period when high class films of industry and travel im-
proved in quality and grew steadily in popularity.
Among them were many films that, subtly advertised
somebody's business. But many of them were good.
Today no sane theater man will put on a program that
does not include what we call 'fillers.'

"We make no hard and fast rule about advertising
films. If we think they are good we run them. If they
are bad we do not. Our people enjoy industrial pictures

of the higher type."

* * *

Big Game Studies

A GROUP of New York sportsmen are about to
make moving pictures of big game hunting,
taking with ' them a Prisma color outfit. This
will be the first time that creatures of the wild have
been filmed in natural colors. The results should be
interesting from a pedagogical standpoint.

Natural color films will serve no one so well or so
permanently as the geologist, biologist and botanist.
Once photodramas appear in natural colors, the novelty
will soon wear off and the producers must look for new
ones. Not so in the class room. Being a utility, natu-
ral color films will become an essential, as they will add
one more element necessary to the reproduction of na-
ture's works. Their value to the teacher and advertiser
will be lasting.

REEL and SLIDE

The Stereopticon

THE manufacturer of a certain moving picture pro-
jector, who for many years has also made and
sold stereopticons and lantern slides, recently
remarked that instead of moving pictures reducing the
demand for slides and slide projectors, it had increased
it. His sales on stereopticons was never bigger than in
1918. His slide business showed an increase. In this
man's opinion, the stereopticon will maintain its popu-
larity. The world has a definite need of the slide as it
has of the motion picture. Both serve an individual
purpose. Each supplements the other.

The Ford Weekly

HENRY FORD, when a young man, dreamed the
dream of city streets and country roads almost
horseless through cheap transportation. And in
a few years he literally gave to millions the power to
"fly on the earth." Henry Ford, with his dream of cheap
transportation a reality, had, later in life, a new vision.
It was to tell to the public some of life's secrets, some
of life's unusual stories, through the new-born power,
motion pictures. Being a practical man, Henry Ford
passed by the dramas of life and went after the every-
day facts. He dramatized facts. He especially went
after facts difficult to find and almost impossible to get
— those facts which vitally and intimately enter the life
of a nation — the life of the civilized world. , As Henry
Ford always thinks large — thinks in world figures — he
thought large and in world figures about motion pic-
tures. But further, Ford always thinks of making bad
good — making good better — and of making better the
best — and with no thought of profit.

So Ford's only instructions were to search for the
best. He told his laboratory to throw only those facts
through the shutter on into the hearts and minds of
the public — those facts which would fascinate, interest,
instruct and uplift. The Ford Motor Company labora-
tory did what he ordered. In fact, its workers caught
the Chief's spirit, until it gripped every man — and with
amazing results on its products. In looking at one of
these pictures it is discovered that the spirit, courage
and brains of the "wizard of commerce" are transmitted
through vision — to you.

Thus, week* after week-, one good topic has followed
another. Anyone who has seen all of them would, if
attentive, be a well-educated person. In fact, the re-
search for subjects has produced wisdom and infor-
mation which has staggered the knowing and wise. The
"Weekly" has received the approval not only of the
public, but the unsolicited endorsement of the great col-
leges and universities and of scientists of national re-
pute. The Ford Educational Weekly, however, is but
at its beginning. Day by day the value and power of
the "Weekly" rolls up like the proverbial snowball.
The fact that the Ford Educational Weekly is being
shown 6,000 days per week in the United States is the
best possible evidence of their genuine merit and of the
foresight of their founder. Plans are under way which
will meet any and every on-coming condition of the
United States and of the world. The Weekly is now
being placed in South America, all Europe, Asia and
Africa. To meet this assured on-coming development
the Ford Weekly will move forward in exactly the same
spirit, ever increasing and expanding, and keep leader-
ship perpetually as it has kept it from the start, is the
declaration of its sponsors.

This leadership is assured, chiefly because the spirit
and the will of the mind which made the Ford Motor
Company great through service, is back of and directing
the "Weekly." The basic thought back of the service
of the Ford Educational Weekly is — the bestowal on a
man's .mind and heart of that vision of life — so great,
so wide and so broad — as shall make man himself. The
Goldwyn Distributing Corporation, recognizing the
merits of the Ford Educational Weekly, placed their
entire facilities behind this project, and the efficient dis-
tribution of their organization is directly responsible
for the immense circulation that has been established in
the last few months. The new offices which the Gold-
wyn Distributing Corporation are opening in the United
States will afford accommodations to the theater owner,
church, college and school which will make the
"Weekly" a most universally used product. Surely
such Service is bound to be more and more welcome.

Penny Picture Shows

A PENNY concert has been in operation weekly
on Tuesday nights in the Harlem Baptist
Church, New York City, for several years. The
pastor, Rev. Dr. Adam Chambers, has shown motion
picture comedy and drama of two reels a night as his
"bait." He believes in laughter and thrills as well as
dancing, and says that he can trace many church mem-
bers back to these happy hours when the young people
came in from the streets to enjoy a program of sing-
ing, pictures and talks. Instead of avoiding and criti-
cizing the films he has made them serve the church.
Selection, he asserts, is all that is necessary. The
young people do the rest.

Motion Picture Meeting

THE Federation of Women's Clubs, numbering
30,000 women, devoted their annual meeting on
May 13 to motion pictures and drama. Mrs. H.
A. Byrns, the president of the Cinema Club, an affili-
ated organization, said in part regarding "The Silent
Drama":

"If it be true that 'the greatest art is that which
gives most lasting pleasure to the greatest number of
people,' it cannot be doubted that in the photoplay we
have a wonderful new art. While the spoken drama
has come down to us through the ages, influenced by
the church, the classics and generations of common
people, the silent drama has been developed within the
last few years, as the result of the development of the
art of photography. It has no traditions, v no back-
ground, but has forced recognition upon its own merits.
In pantomime we accept the principle,, that there is a
race of beings whose natural language is gesture and
who are capable of expressing all their thoughts and
emotions without the use of words, while in the silent
drama we imagine the characters to be speaking as in
ordinary life, although we are unable to hear them.

"The atmosphere of the silent drama is always cor-
rect, whether the action takes place in the desert of
Sahara or the snows of Alaska, in the home or on the
battlefield. This is a decided contrast to the spoken
drama, which is limited by the skill of the scene painter
and the size of the stage. It is the appeal of realism
in the film-play that makes it popular. And that it is
popular is proven by the fact that five million people
attend the movies each day."

REEL and SLIDE

Saturday Movies for Juveniles

IN Dayton, Ohio, the younger generation is being
given a weekly exhibition of motion pictures and
stereopticon slides through the courtesy of one
of Dayton's leading industrial firms, the National
Cash Register Company. Every Saturday morning,
at 8:30, the company holds two meetings for the
children of Dayton. One group meets in the school-
house at the factory and the other group uses Com-
munity Hall, down town. Programs for these meet-
ings are carefully arranged by the Welfare Depart-
ment, which takes its cue from President Patterson's
idea that nothing is too good for these men and
women of tomorrow.

With this thought uppermost in the minds of
those in charge, the most instructive pictures, the
best speakers, and the finest music are procured to
teach the children the things that will help them
grow mentally, morally, and physically. While there
is always something on the program to entertain
and amuse the children, and refreshments are
served, these meetings are held primarily for teach-
ing. In this respect they are supplementing the
work of the day school in a most practical way.
The children are taught principally through the eye.
No matter what lesson is to be enforced, whether
it is on health, birds, flowers, play, games, work, or
anything that the child mind can be interested in,

pictures are used. Both stereopticon and motion
pictures are shown. The boys and girls have come
to realize that these meetings are theirs, and the
programs are carried out in the most democratic
way.

The children are shown that they are part of
society and that they should grow up to be useful
citizens. They are taught that the interests of one
are the interests of all, and that the big thing in
life is to do all the good they can to all people. By
these means the company is helping to build up a
better citizenship in Dayton. It can take pride in
the results accomplished since this work was started
more than twenty-five years ago. Then a few chil-
dren were gathered together in a small room near
the factory and taught how to make egg-shell gar-
dens and other interesting and useful things. From
this humble beginning the meetings have grown in
attendance until hundreds of children are benefited
and two large rooms are needed to accommodate
them. Every facility of the company is placed at
their disposal. These children's meetings played a
big part in the transformation of Slidertown to South
Park. The children in the neighborhood of the
factory at that time were taught pride in their home
surroundings and in everything that would help to
make a cleaner and better community.

*Mf 3u /9/g

.CLB433232

C-

M A G A. Z, I N E

VOL. II

JULY, 1919

NO. 7

The Motion Picture's Influence on Child Development

Eastern Educator Points Out Certain Evils and Benefits of Visualization Before Children
Interesting Analyses of Effect of Sensational Photodramas and Film Stories of Crime

By Lawrence A. Averill,

(State Normal School, Worcester, Mass.)

(Reprinted from the Educational Review, by permission of
Educational Review Pub. Co.)

PART I

DURING the years 1915 and 1916 there appeared in vari-
ous periodicals in this country some two dozen or more
articles upon the general theme of the motion picture
and its educational significance. The writer of the pres-
ent article was the author of a paper entitled, "The Educational
Possibilities of the Motion Picture," which appeared in the Edu-
cational Review for November, 1915. The gist of all these score
or more articles was, I believe, that the motion picture appeals
to childhood, awakens interest, teaches through the eye, and,
therefore, should be introduced widely into the public schools as
a means of vivifying instruction. Personally, as my own con-
tribution to the discussion would indicate, I was very strongly
inclined to this position, and do not feel moved to recant at the
present time.

Somewhat more recently, however, there has arisen a gen-
eral agitation throughout the country not alone for more educa-
tional film, but for more clean, harmless film for the boys and
girls who go more or less regularly to the public moving picture
houses. If I interpret correctly the trend of sentiment upon
this point among teachers and the more intelligent parents, there
is a growing body of opposition to the type of program which
the 12,000 or more public moving picture theaters in this coun-
try are serving up not only to their adult patronage, but particu-
larly to the children who hie themselves away to their doors the
moment school is over and playtime begins.

It is then the purpose of this paper to study the theatrical
moving picture as it is, with special reference to its psychological
relationship to the child, and, in the light of this, to point out
certain principles which it would seem must come ultimately to
control the selection and showing of films for strictly juvenile
consumption.

Effect of Films on Child Mind

The ordinary moving picture theater has something of the
attraction for the young as has a powerful magnet for bits of
steel filings. It has been estimated that every man, woman and
child in America attends the moving pictures on the average of
once a month. If now we make allowances for the millions
who never attend, either through personal scruples or because
of their isolation, and again for the thousands who go only very
rarely, we shall obviously have left a multitude of people who
patronize this type of amusement certainly as often as once a
week, more likely semi-weekly, perhaps even oftener. And if we
could eliminate from this group all persons over sixteen years of
age, we should have left a great company of boys and girls, of
pre-adolescents and adolescents, of infants in arms, who sit now
innocently, now in partial comprehension, now under full stress
of the emotions, gazing at the animated screen.

The question is often asked, what are the hygienic effects
upon the child's mind of the promiscuous type of moving pic-
tures such as the public theaters are showing? Fundamentally,
the moving picture makes its appeal to the younger child through
his imagination, not through his emotions. The emotions are
not brought into prominence until adolescence. But the new,
strange, wonderful things he sees upon the screen feed his im-
agination and for hours after he has left the theater he continues
to play with his imagery and to revel in the new combinations
which it suggests. It matters not whether it be a simple tale,
like "Alice in Wonderland," or a deep passion-inspired and
passion-inspiring drama, or yet one of the lower types of com-
edy, whose only title to adult applause rests upon their ques-
tionableness or their suggestibility — for certainly the average adult

theatrical taste has been so long outraged that unusually passion-
ate or emotional or suggestive depths must be touched in order
that a picture may be creditably received. Whatever the nature
of the play, then, it is sure to find fertile soil in the imagination
of the child.

We have said that it is through the channels of a real, warm,
living imagination that the motion picture makes its appeal to
young children. They clap their hands, they laugh and shout,
they watch the screen breathlessly, expectantly — not perhaps be-
cause they are able to enter into the plot of the drama and await
eagerly the downfall of the villain and the elevation of the hero,
but because new and novel situations are passing before them on
the screen, and their bursting minds are being filled ever fuller
and fuller ■ with strange, incomprehensible yet withal deliriously
pleasing and delightfully meaningless imagery. Hand-clapping,
shouting and stamping become a necessary and spontaneous physi-
cal outlet to the sheer satiety of mind.

Plenty of Good Films

In the case of older children, not only are the imaginative
powers stimulated by all this passing panorama of humor, tragedy
and pathos — and bathos — but now the theme of the plays is fol-
lowed more intelligently. The beauties and the sacrifices of human
love, the great adult problems of justice and morale, are sep-
arated by a mere matter of seconds from scenes depicting drink-
ing, gambling, shooting, stabbing; sex plays in which human re-
lationships are all too suggestively depicted with the so-called
problem plays in which the social vices are emphasized unduly in
order to point a more compelling moral. It is this latter type of
film that is particularly dangerous to young adolescents. New
forces of which they know little, strange conditions which are at
first bewildering and meaningless, deep-rooted racial passions and
emotions of which they have not yet dreamed, situations which
they have never before met — and probably never will in actual
life; determining tendencies whose force they can not fathom
nor measure — -all these are fed into the young adolescent's fev-
erish, restless, half-dormant soul with results that perhaps we
can not determine, or even estimate.

This portrayal of vice, of depravity, of drunkenness, of mur-
der, of brigandage, this premature expose of adult passions, adult
lust, adult vengeance; this wresting the lid off the dregs of society,
this unveiling, as it were, of the tree of life — all this can not but
be too suggestive of emulation and imitation to boys and girls,
the very earmark of whose souls is the zeal to imitate and emu-
late. And yet there are scores, hundreds of commendable films,
ranging all the way from the harmless, neutral play to the play
of wonderful conception and able execution, the influence of
which both upon young and old can not but be a positive and
beneficial one. Several of the home magazines are waging a tell-
ing campaign to raise the tone of the film that is offered to
theater-goers. In many of our larger cities, chambers of com-
merce, boards of trade, city officials, women's clubs and other
civic bodies are endeavoring to educate and elevate public senti-
ment in matters of this sort. The pulpit and the press are often
found united in standing for film that is at least clean. School
boards, superintendents and teachers occasionally lead the local
ranks for better material. Parent-Teachers' associations have not
infrequently agitated the matter in their own section of the city.
All these agencies are at work in one way or another in better-
ing the several places of screen amusement in many of our cities.

From the Worcester Evening Gazette for October 21, 1916, I
take the following clipping. A few days before there had ap-
peared in the forum of this paper two letters, written by citizens,
in which the National Board of Film Censors was condemned for
allowing such films as the "Yellow Menace" and the "Crimson
Stain" to be produced in moving picture houses. A member of
the local Woman's Club, who has charge of Saturday afternoon
moving pictures for children of the city, sent the clippings of
these two letters to the Board. The quotation below is an ex-

9

10

REEL and SLIDE

cerpt from the reply which the executive secretary of the Board
of Censors made. I give it as showing the general attitude of
the censors toward juvenile entertainment:

"We full}' appreciate the temptation to, which many earnest
people yield in writing such letters of criticism regarding certain
pictures to the press. Almost every motion picture possessing
dramatic merit gives rise to controversy. The decisions on mo-
tion pictures rendered by the Board are by no means always unan-
imous decisions. The large review committee of the Board is
divided into sections, each section consisting of from five to seven
and fen people. 'Following the review of each picture it is then
open to discussion and following the discussion a vote is taken.
That the Committee of the National Board did not agree with the
writer of the letter to the Gazette does not necessarily mean that
the committee's decision was wrong; in fact, I am inclined to be-
lieve quite the opposite, because the newspaper's correspondent
doubtless passes hasty judgment, whereas the decision in passing
the film was reached by the Committee after a careful review of
the film and following serious discussion of its probable moral
effect.

Parents Are Responsible

"The Board can not judge films exclusively from the stand-
point of children. The logical result of the correspondent's posi-
tion would be to reduce all pictures to the standard of childish
intelligence. This philosophy of motion picture review the Na-
tional Board declines to accept, because, after careful investiga-
tion, it has determined that the average motion picture audience
consists of less than twenty per cent of children, that is, young
people under eighteen years of age.

"The National Board places the emphasis upon the construc-
tive. We believe that parents must assume a large degree of
responsibility regarding the pictures which they allow their chil-
dren to see. We frankly grant that both the pictures criticised
are melodramas of the sensational type. We believe, however,
that such pictures have a distinct place in the scheme of public
entertainment. We believe that people in general, particularly the
working classes, need arid are entitled to thrill and excitement.
We do not believe that there is anything vicious in either of the
pictures referred to. They are, as stated, obviously melodrama,
and as such are not taken seriously by people that witness their
exhibition.

We do assent, however, to the belief that it is unwise for chil-
dren to be allowed to go promiscuously to the motion picture
theaters. Our solution of this is the special children's perform-
ance at which pictures are exhibited that are deemed suitable for
children by those familiar with juvenile psychology. The Na-
tional. Board is a pioneer in this movement and through its work
and encouragement there are now some 200 cities giving special
children's performances on Friday afternoons and Saturday morn-
ings, and in these localities the parents are becoming alive to
their responsibility in not permitting their children to attend the
motion picture exhibitions promiscuously with the consequent lia-
bility of witnessing the exhibition of pictures which were never
produced for juvenile consumption. We do not doubt that in
raising the question regarding the National Board the corre-
spondent of the Gazette had in mind a stricter censorship, and
inthis connection we beg to say that after nine years' study of
this problem we are more convinced than ever that the motion
picture problem from the standpoint of the child will never be
solved through any censorship, but rather through constructive
work along the lines suggested above."

Where the Children Come From

So far as the problem of the child and the theater is con-
cerned, at least, this seems to represent a particularly rational
attitude on the part of the Board of Censors. It appears, indeed,
highly improbable that any centralized censorship will ever solve
the problem of insuring clean, harmless pictures for children.
Nor indeed would it be a wise solution to reduce all pictures to
the standard of childish intelligence, inasmuch as the public mov-
ing picture theater is not an institution designed primarily as an
amusement resort for children. The way out, then, must lie in
providing special juvenile performances at stated times and
places. There appear at present to be two different lines of effort
in our larger cities to bring to pass such a desirable policy. The
first of these are the special Friday afternoon or Saturday morn-
ing moving pictures which are shown at the rooms of the local
woman's club. The films are carefully selected, comprising real
instruction intermingled with humor and .comedy of the distinctly
amusing and harmless sort.

Obviously, however, the children who attend such perform-
ances come largely from the select homes which perhaps would
not otherwise allow their children to attend moving pictures at all.
The great mass of boys and girls coming from homes in which
only a modicum of care and solicitude as to the nature of the
child's amusement is exercised, will naturally still frequent the
public theater.

How the Y. W. C. A. Has Utilized Moving
Pictures in Its Work

Films from France seem to be the order
of the day now in America. Although the
American film stars, ■ Douglas Fairbanks,
Charlie Chaplin and William S. Hart, have
long been familiar to the French, the ven-
^-ttree of bringing France to America through
the medium of the movies is comparatively
new.

The Motion Picture Section of the Na-
tional Y. W. C. A, Publicity Department, al-
though only a few months old, has accom-
plished much, under the direction of Miss
Sutherland Griffith. Miss Griffith, who was
a motion picture actress herself and first
president of the Y. W. C. A. Studio Club at
Hollywood, California, understands thor-
. oughly the business of film making.

Mtss Gn»th_ When the new director came on

from California, the Young Women's Christian Association
had only one film, "How Life Begins," which was used
by social morality lecturers all over the country to in-
spire girls in factories, clubs and schools in communi-
ties near the camps to live up to their best, and so make these
places safe for the soldiers. Soon two other films were added to
the list, "Our Girls," taken by Miss Griffith herself on the Pacific
Coast for the United War Work Campaign, and "The Y. W. C. A.
in War Service," showing scenes in the hostess houses in this
country, in the industrial war service centers and housing work
for girls in congested neighborhoods, as well as work for foreign-
born women. Four small "Triangle Trailers" used in the cam-
paign for regular association work have been made, as well as a
film showing the dedication of Eliza Lucas Hall, the model hous-
ing project under the direction of Mrs. John D. Rockefeller, Jr..
for the girls in the Charleston Navy Yard.

Demand For French Films

Then came demands from Y. W. C. A. secretaries in France
and Russia for films that would show the women of these coun-
tries what America and American women were like. In response
to this plea a collection of fifty films showing American cities,
farms, factories and industries was sent abroad to interest and
cheer the women who were working so hard on munitions for the
Allies. In return, the American girls were anxious to learn some-
thing of the life of their French sisters, so a film called "The Blue
Triangle in France" was made, showing scenes from the Hotel
Petrograd, the Y. W. C. A. Hostess House in Paris, from Y. W.
C. A. nurses' clubs in the base hospitals, Signal Corps girls' houses,
W. A. A. C.'s camps and "foyers" for French munition women.

Another similar film called "The Blue Triangle in Germany"
has been taken by the Y. W. C. A. newspaper publicity representa-
tives abroad, with the aid of the same fearfully elusive camera
man who was appointed to trail President Wilson about Europe.
The Blue Triangle girls struggled against the handicaps of the
"flu," the unbelievable slowness of transportation, the equally un-
believable quantity of red tape in the army, and the peculiarity
of the light over there, which makes it impossible to take motion
pictures except during a very few hours of the day.

Trains were frequently twelve hours late, and one was apt to
be put off the train at four in the morning to wait until one in
the afternoon for the next train. Much of the traveling had to be
done in an open Ford in the wintry temperature of the Vosges
mountains. To get a travel permit it was necessary to go thronga
the Y. M. C. A., the A. P. M. and the R. T. O. Movie men were
as scarce as the proverbial hen's teeth. As there was no fla^ i
powder in the army laboratories and no arc lamps necessary for
movies, these had to be purchased in Cologne and carried about
(five hundred of them) in three large pasteboard boxes, which
had to be handled more tenderly than a babe.

Contemplates Film Library

The after-the-war work pictured in this film shows the Hostess
Houses established at debarkation points and leave areas, and
even in Germany, with the army of occupation, the Y. W. C. A.
Hostess Flouse at Coblenz is featured especially. One section
shows the director and her assistant standing in line with the
mess sergeants at the freight cars waiting for their little truck
to take home their three hundred pounds of potatoes or six hun-
dred pounds of meat, or at the army bakery waiting for their three
hundred loaves of bread. In the army of occupation the Y. W. C.
A. is a part of the army and gets its rations the same way. They
enjoy the distinction of being the only women there, and are
called by the men "the lady mess sergeants."
{Continued on page 12)

REEL and SLIDE

11

Shoe Industry Furnishes Theme for Unusual Photodrama

"Footwear Romance" Features Well-Known Stars of the Screen in Well Written "Story"
Picture Designed for Special Audiences of Women; Distributed Through Dealers

By E. J. Clary

THE difference between the
straight industrial production
and the "story" picture has
never been clearly drawn, and,
as a matter of fact, the combination
of the two would seem to suit the pur-
poses of most concerns who fear the
strictly instructional film and yet who
cannot see full advertising efficiency
in the "story" picture. Of necessity,
the story film must slight, in some de-
gree, the points which the advertiser
desires to bring out in order to make
his film effective advertising. In re-
cent months, producers have induced
quite a number of advertisers to rec-
ognize the value of the dramatic ap-
peal in getting and holding public in-
terest; and it would seem that the
"story" film is rapidly growing in pop-
ularity except in cases where the sub-
ject does not permit of that type of picture.

One production that represents the best type of story picture
is not new. At least no industrial production is considered new
nowadays when it has been circulating more than sixty or ninety
days. But this particular production is well worthy of the atten-
tion of those advertisers who wish to widen their publicity appeal
by means of the motion picture and whose product is in the same
general class.

"A Footwear Romance" was produced by the Industrial De-
partment of Essanay for the Krohn Fechheimer Company of Cin-
cinnati, makers of Red Cross brand women's shoes. Playing the
leading roles in this industrial-comedy-drama we find Bryant
Washburn, now with Paramount Corporation, and Ruth Stone-
house, long a favorite in Essanay dramatic productions. A script
was prepared for this picture by a professional scenario writer
whose intention it has been to build a substantial sales argument
ground a good story — one that would hold water in the average
moving picture theater.

Advertising Subdued

In putting on an advertising picture of this kind, as said be-
fore, it is essential to subdue, in a measure, what the client might
call advertising, though this appeal may be all the stronger when
its points may be driven home by incident and climax. The two
elements have been well intermingled in "A Footwear Romance"
and the fact that the picture has enjoyed wide showings through-
out the country is a pretty good indication that it is the kind that
is well received by theater men in general.

An outline of the script for the picture is as follows :

"A FOOTWEAR ROMANCE"
An eccentric uncle leaves Edward Blair a fortune, provided
he marries Miss Eugenie Hatton of Chicago. Now, Edward has
never seen her nor a picture of her, and is quite disgusted with
the turn of affairs. He writes Miss Hatton, however, that he is
coming to visit her so they can talk
the matter over, and encloses his pho-
tograph. Meanwhile Miriam Wade of
Brentville is on the way to a shoe
store. She has learned from a news-
paper advertisement that a local dealer
has secured the agency for the Red
Cross shoe, and is determined to have
a pair. She buys her Red Cross shoes,
and goes home much pleased with the
purchase, telling the clerk to send
them to her home. Just as she reaches
home her frend Eugenie Hatton ar-
rives from Chicago. Miriam hurries
her up to her boudoir for an expla-
nation of this unexpected visit. Poor
Eugenie produces Edward's letter and
photograph. Miriam decides that he
is quite handsome, but agrees with
Eugenie in not wanting to marry un-
der such conditions.

But Eugenie's mental worries suc-
comb to her physical ones. Her "feet

Scene from "A Footwear Roynance

The shoe industry furnishes a comedy-drama
with Bryant Washburn as the star.

are almost killing her" and she slips
one pump off. Just then Miriam's
maid appears with the Red Cross
shoes. The girls enthusiastically ad-
mire them, and Eugenie reaches for
one to try it on. Overjoyed at their
comfort and style she persuades
Miriam to let her wear them. Then
a wonrerful idea occurs to Eugenie.
"He says he's never seen me. Listen !
We'll go back to my home. You be
me, and I'll be your maid, and we'll
see what 'Mr. Man' does." Eugenie
overcomes Miriam's objections, and
the two start for Eugenie's home in
anticipation of a joyful lark. On the
Pullman, Miriam retires early with a
headache, but Eugenie sits up to read.
Before bedtime Mr. Edward Blair
boards the train, bound for the same
destination, and has a berth just
across from Eugenie. He glances
casually across the aisle at her, then
stares, fascinated, at her pretty feet in the Red Cross shoes. Eu-
genie, who has recognized him, proceeds to "flirt" in a ladylike
way, and Edward begins to wonder if there isn't something after
all in "love at first sight." Later, after she retires, Edward, com-
ing back from the smoker, sees her shoes outside the berth. He
picks one up to inspect it, and notices a Red Cross trademark on
the sole. A clue to who she is ! He bribes the porter to tell him
where the girls got on ; then gets off at the next station to take a
train back for Brentwood. The Red Cross dealer tells him that
the shoes were bought by a Miss Wade, who is at present out of
the city, and the morning newspaper discloses the fact that she is
visiting Miss Eugenie Hatton — the girl he is supposed to marry!

Intended for Feminine Audiences

Meanwhile, the girls await his arrival, Eugenie now trans-
formed to a trim little maid. A very puzzled young man is
ushered in by the "maid." The girl he has fallen in love with, a
maid ! And wearing Miss Wade's shoes ! Miriam is introduced to
him as Miss Hatton, and he learns from her in a subsequent con-
versation that her friend, Miss Wade, was suddenly called home.
True love never tolerates snobbishness, so before long he is mak-
ing love, in secret, to the little "maid," who makes the situation a
little clearer by telling him that Miss Wade has given her the
shoes. One evening, just after he had secured her promise to
marry him, Miriam accidently (?) came across them in the gar-
den. Assuming a .stern demeanor she reproves Edward for mak-
ing love to a maid. Drawing the pseudo-maid to him, Edward
manfully renounces the inheritance and declares his intention of
marrying the girl he loves. He is much disconcerted by the laugh-
ter that followed — until explanations are made. Later on, in the
garden, Eugenie teasingly remarked that he seemed to like her
feet. "Yes, dear, you can have a million pairs of Red Cross shoes
if you like them. I love them, because they brought you to me,"
said Edward joyously.

Concerning the distribution and exhibition of this production,
it was the desire of the shoe people
to secure as many showings as pos-
sible before women audiences since
their shoes are made for women. It
was also desired to give the local deal-
er the full benefit of this visual appeal
in order that sales stimulated by the
film might be consummated quickly
and while the advertising effect of the
picture was still active.

A complete plan was placed in the
hands of all Red Cross shoe dealers.
This was extremely simple. A set of
lantern slides, a window poster and
newspaper ad was included in the reg-
ular realer help service furnished by
the house to its dealers. Full instruc-
tions were also included regarding the
showings and stress was laid upon the
importance of getting feminine audi-
ences. To this end matinees were in-
augurated in many localities where the
film was projected for the reason that

12

REEL and SLIDE

most matinee audiences consist largely of women. A bona fide
publicity scheme worked as a leverage on the theater man and
this, together with a good production, resulted in widespread
showings and in many sales traced directly to the films. The fact
that Washburn and Ruth Stonehouse played the leads had a good
effect on the showman where theaters were used, who was enabled
to advertise two expensive, stars of the screen without going to
the necessary expense of booking two features for one program.

Industrial productions in which screen stars are employed are
not common. Undoubterly the extra cost for such a cast is well
worth while, if only for its effect on the exhibitor. The latter is
a business man and can be approached on a business basis, the
Krohn Fechheimer Company has found out.

When Interest May Lag

There are other shoe films — plenty of them — but they deal
largely with manufacturing processes and, as far as this writer has
seen, are fairly crammed with "puff" and boost. There are, how-
ever, several reels of film in circulation which instruct the audi-
ence in modern shoe manufacture and which are in great demand,
according to the owners. These films fall into the instructional
class and are found to be in great demand on the various univer-
sity circuits from which they are booked in programs over regular
routings.

A product that is utilized by everybody calls for great care
when it comes to filming that product or its origin or both. Peo-
ple are always interested in the origin of articles they know com-
monly and which they use every day. The manufacture of a tech-
nical surveying instrument would have little interest for the gen-
eral public as a motion picture subject because the instrument it-
self is unknown to the people in general and it therefore becomes
an object of interest in itself.

Thus a film produced to show the operations of the sextant
would have great educational value and interesting holding quali-
ties. But the manufacture of the sextant explained in films would
probably be dull and incapable of holding attention.

U. S. Packing Industry Finds Many Uses for
Films and Slides

By Eleanor Lee Wright

(Director, Domestic Science Department, Wilsot

& Co.)

4 i T~~^EELING the American pulse" in planning and producing
fi educational films and slides is just as important as it is

■*■ to know what the people want in the way of dramas,
comedies and other types of feature films. In fact, it is more im-
portant to know what will interest people most in the way of
educational features for everyone does not want to be educated.
The majority prefer to be entertained or amused. The war has,
without a doubt, proved to be the open sesame for some types of
educational films. Interest is manifested in the manufacture of
munitions, in the ways we teach our boys to be fighters, in ship-
building and many other similar subjects. Now that we are asked
to use substitute foods, women, especially, are interested in know-
ing how they are made.

Thus was the situation analyzed when Wilson & Co. pro-
duced their motion picture showing the manufacture of oleomar-
garine, a substitute, or, rather, an alternative food. This film
shows each step of the manufacturing process — the selected oils
from which it is made, the chemical testing of these oils, the vari-
ous interesting processes by which it is manufactured.

The wholesomeness and purity of the product is portrayed by
showing the cleanly methods, including whiteclad employes and
modern well-kept equipment and factory. All of these things
interest men and women alike, for oleomargarine is most likely
to find its way upon every table, as a food itself or in the prepara-
tion of other dishes, by reason of economy.

This film not only has proved to be interesting to the general
public, but interesting to schools teaching home economics ; stu-
dents of foods are always eager to learn how manufactured prod-
ucts are made. Then, too, it is valuable to students of commercial
geography, to grade pupils and high school students engaged in
learning about the packing industry.

When the writer was asked by the Essanay Company to plan
and to direct six feature films showing the preparation of wartime
recipes many problems presented themselves. These pictures had
to be planned with forethought of what the most lasting rulings
of the Food Administration might be. They had to appeal to the
appetite. Besides these points, the pictures had to show few in-
gredients so that the steps in preparation of the various dishes
could be easily and quickly grasped by those viewing them.

Previous to the preparation of the Essanay "Wartime Recipes,"
the Domestic Science Department of Wilson & Co. had prepared
a somewhat similar series of stereopticon slides. These slides are
distributed among women's clubs, schools, hospitals and similar
organizations.

Then we prepared a set of slides showing food groups and
manufacturing processes, together with similar material, which
comprise a lecture on domestic economy. The simplicity of the
story of this illustrated lecture as well as the fact that it fills
long-felt wants of teachers of domestic science are the reasons
that the demand for it rapidly increases.

Y. W. C. A. Uses Moving Pictures

(Continued from page 10)

The film also includes views of Ehrenbreitstein, the great
fortress across the Rhine, where all the visitors to Coblenz go,
views along the Rhine where excursions are arranged for the
nurses by the Y. W. C. A., and guard mount in the public square
in front of the Hostess House, which is the great event of the day
in Coblenz. Miss Griffith's plans, however, do not end with the
recording of Y. W. C. A. war work abroad. Her ideal, as she
expresses it, is to bring about a sense of "international girlhood."
To this end films are to be made of activities of the Y. W. C. A.
in South America and Hawaii, as well as in China, already in-
corporated in the film, "The Blue Triangle in China." Indeed,
this exchange of films showing the life and work of girls and
women the world over is no mean contribution to the interna-
tional friendship and understanding that are to come out of the
war.

The inquiries constantly coming in to headquarters asking
sbout films show that there is a real demand, and those local asso-
ciations which have no projection machines are planning to in-
stall them. If the demand is great enough, Miss Griffith hopes to
have a library of films, chiefly on women's work, industrial, edu-
cational and service, for the use of local associations.

Arrangements may be made for securing the films already on
hand : "Our Girls," "The Y. W. C. A. in War Service,' "The Blue
Triangle in France," "The Blue Triangle in Germany" and "The
Blue Triangle in China," from the Y. W. C. A. field offices through-
out the country or from National headquarters, 600 Lexington
avenue, in New York, for the cost of transportation, for the use of
any organization interested.

Motion Pictures Seen as a Power in Foreign {Trade

Indications are not wanting that the business world generally
is waking up to the great benefit to be derived from the use of the
moving picture in foreign trade.

Before the war Germany had extensive and detailed moving
pictures made of all her important industries, probably intended
for commercial use after the war. In recent years a few manu-
facturing concerns have used moving pictures to acquaint for-
eigners with the methods of making their products and their
proper use. The result on the native mind is magical.

This method of educational advertising has progressed to the
point that of two competing firms, the one that takes to a foreign
people a complete movie outfit will make the sales. — Toledo Blade.

United Boys' Reserve Films Shown in the West

Six reels of motion pictures, put out by the United States
Boys' Working Reserve at the request of the government, were
shown in Spokane, Wash., recently.

The films deal largely with the farm and farm life, showing
the proper treatment of cattle, horses, hogs and other live stock.
They also show how to test out seed grains of all kinds. Harry
K. Gharmley, county director of the reserve, had charge of the
films, which are now being shown in Montana.

The pictures were taken with the aid of the Wisconsin Agri-
cultural College and the International Harvester Company.

Motion pictures made under the supervision of the Depart-
ment of the Interior will be taken to France by Miss Elizabeth
Marbury for exhibition in the huts of the Knights of Columbus
and in the territory of the Army of Occupation. Taken in all
parts of the United States, they show the attractions, financial
and social, of American farm life. They will be exhibited to show
the soldiers the advantage of work on the land, as well as to pro-
vide educational entertainment and recall rural scenes of home.

Free motion pictures were given at the Wilkes-Barre, Pa.,
High School recently during "Health Week."

A lecture on "Safety," illustrated with motion pictures, was
presented at Riverside High School, Milwaukee, Wis., by A.
Kroes.

"The Life of Christ," a moving picture production, was given
recently at the Hudson theater, Schenectady, N. Y., under the
auspices of St. Anthony's church, an Italian Catholic church.
Father Michael Bianco, pastor of St. Anthony's church, was in
charge of the affair.

REEL and SLIDE

13

How We Raised Funds to Install Movies in Our School

Minnesota School Superintendent Rouses Community Spirit in Town of 500 People ;
Gives Stage Play and Follows With Stereopticon Lectures; Reels Now Running

By Floyd E. Cook

(Superintendent, Consolidated School District No. 54,
Bruno, Minn.)

Our school is situated in a town of
500 people. We have an excellent new
school building, modern in every way.
The inhabitants of our county are peo-
ple in extremely moderate circum-
stances, striving to make a success with
their land and to acquire more. Recre-
ational facilities have long been meager
in our locality and the result was social
stagnation and, until recentfy, absolute
lack of community spirit. It seemed to
me that it was peculiarly my function to
help remedy this condition as head of
the local school system. I have always
conceded the value of moving pictures,
but, like many others, could not clearly
see where the funds were to come from
in order to pay for equipment and films
to show. The feeling grew that movies
were what we needed in our community
and we set about to make them possible.

How Funds Were Raised

We arranged a theatrical performance
with amateur talent and by this means realized enough money to
buy a good stereopticon. I used this extensively for purposes of
visual instruction in the classroom and then gave a series of lec-
tures and entertainments. By this means we raised sufficient
funds to buy a projector. Thus we gradually approached movies,
step by step, without feeling the burden of expense.

I found my stereopticon of great use to me also in extension
work, visiting our nearby rural school houses for the purpose of
giving lectures. I have always had good audiences and the peo-
ple have responded to the innovation of films as they did to the
still pictures. We now combine both with success.

I do not consider our equipment merely a means of enter-
tainment. On the contrary, since we show pictures of an instruc-
tional nature, we may consider its primary purpose educational.
Our programs are varied, but an outline of recent showings might
prove of interest.

Our subjects have dealt with community work, travel sub-
jects, scenic and a course of programs from the Community Mo-
tion Picture Bureau which have worked out excellently. We show
agricultural reels as well as travelogs and now and then a clean
comedy.

I have tried to be practical in my use of motion pictures. I
have always borne in mind the values to be derived in an instruc-
tional way without ignoring the need for entertainment. After
considerable experience I am convinced that the right kind of
moving pictures shown under the right conditions are the greatest
force in the world for molding character, as well as public opin-
ion. They are certain, properly guided, to become the greatest
single force in education. I predict that in a few years school
boards generally will recognize this fact and consider films in the
same light that they now consider textbooks.

Rouses Community Spirit

But most important in our scheme of things is the fact that
we have roused a sluggish community to a high pitch of enthu-
siasm and loyalty. The Consolidated School House has become
something more than a formal institution of learning; it has be-
come a part of the life of our people and has had an excellent
effect on local activities. Moving pictures were sufficiently allur-
ing to attract them and once rounded up together they stick.

We find no difficulty in getting the proper films and no trouble
in operating our equipment smoothly. In fact, results are a reve-
lation even to me, who has always believed in the idea of moving
pictures in schools. I use the machine myself. I select the films
to be shown except in the case of special programs. I aim to
show only films which are moral and uplifting, depicting the
brighter and more optimistic sides of life and the better qualities
in human nature. Ours is in no sense a commercial venture. Our
aim simply is to benefit the people in our locality and to bring to
them — all hard and late workers — some of the pleasures that mod-
ern science offers. In addition, we have the full benefit of the

machine for teaching purposes, though no actual plan of class-
room visualization has yet been worked out.

I find that there are times, however, when reels are available
which parallel our lessons during the week and in this way can
co-relate picture with text with some degree of success.

What we can do in the future in this line depends upon the
enterprise of the film producers. The big point is that we have
acquired our machine and everybody in the district feels a per-
sonal interest in the community picture show at the school. Chil-
dren more willingly attend classes where movies may be seen.

Consolidated District School No. 54, Bruno, Minn.

Slides and Films Used at Child Welfare Meet

At a meeting of the Country Child Welfare Conference at
Oshkosh, Wis., recently, moving picture films and lantern slides
materially aided the speakers.

Dr. Brambaugh of Milwaukee gave an interesting talk on
"Nutriment of Children," illustrated by stereopticon views. In
Milwaukee a school is maintained at which physically impover-
ished children are given special attention. One meal a day is
served free and the improvement in the children is noted it was
shown. They are required to eat those things which are good for
them and those who say they do not like this or that article are re-
quired to learn to eat it and learn to like it, in order to qualify
for the treat of ice cream which is served twice a week.

Reid Murray gave a talk on Milk, illustrated by moving
pictures, showing laboratory tests being made, farm scenes and
child development. The meeting was enlivened by excellent music
by the Girls' Patriotic Chorus under the leadership of Mrs. John
T. Lloyd.

Lincoln Highway Film to Get Widespread Showings

H. C. Ostermann, field secretary of the Lincoln Highway As-
sociation, is ready for his nineteenth transcontinental drive over
the route from New York to San Francisco and return.

Mr. Ostermann has been putting the finishing touches on a
four-reel educational Lincoln Highway film, which he will carry
with him as a special feature of this season's tour. The film
shows many of the points of interest and beauty along the Lincoln
Highway between the two coasts, as well as various types of roads
under construction. Particular emphasis is laid on the work which
the association has been accomplishing in cooperation with the
State of Utah on the Great American Desert, where the Fisher
pass and the Goodyear sections have eliminated fifty -miles from
the transcontinental road and opened up a boulevard across the
hitherto impassable waste of salt flat.

Films are to be used in connection with school work at Jet,
Oklahoma, where the business men and farmers, after a thorough
investigation, have decided to equip their new school building
with a motion picture machine and run it as' a regular study in
the- visional instruction department. In connection with the edu-
cational advantages offered, it is the intention to allow the use
of the machine during school entertainments as a part of the
program. All films shown, however, are to be along educational
lines.

14

REEL and SLIDE

Growing Importance of Laboratory Work
in Picture Production

By Watterson R. Rothacker

The exhibitor who underestimates the
importance of screen quality invites fail-
ure. The exchange man who does not
conscientiously and consistently guard the
JB ^ screen of his customer fails in his duty

f to exhibitors'. The distributor who sanc-
tions the circulation of inferior prints
passes trouble on to the exhibitor through
the exchange, while the producer who
neglects to properly protect his artists,
his investment, his trade and the public
by perfect developing and printing is ig-
norantly extravagant, deliberately dishon-
est, or unquestionably unfit as a worthy
member of the motion picture industry.

The laboratory is one of the most im-
portant factors in motion picture success.
The laboratory protects the money of the
man who finances the picture, protects the
reputation of the producer, camera artist
and players, safeguards the distributor,
exchange, exhibitor and public — that is, if the laboratory properly
performs its function. All the good work of the author and artist
and their associates is a dark secret if the laboratory falls down.
Equal to the power of good laboratory work to protect is the
power of inferior laboratory work to dim or entirely destroy the
greatest achievement ever registered on raw stock.

Laboratory Service Important

If all this is true, and you must admit that it is, why is the
selection of laboratory so often made with careless abandon, or
more often made in a hindsided effort to "save" a fraction of a
cent per foot? Put your finger on this point and you designate
one of the real weak spots in one of the most potentially powerful
industries in the world, the solar plexus, which must be carefully
and always guarded in the fight for screen supremacy.

Let us hear more about "screen quality" and less about "cheap
printing." "Cheap printing" sounds bad and usually is. Quality
printing is cheap at any price.

Just as important, as laboratory quality is laboratory service.
The man who apparently has time to burn while the 'story is
being written and produced, and the man who 10 o'clocks to his
office and 4 o'clocks to his club, and the other men who leisurely
lope from story to studio and to the Astor suddenly develop a
speed craze, and this mania for speed usually breaks out about
the time the negative is shipped to the laboratory. Of course, it is
up to the laboratory to make up for lost time, but to do this re-
quires organization, a big organization, a scientifically managed
organization, and an organization with the willingness as well as
the ability to give fullest cooperation to producer and distributor.

Look well into the organization of the laboratory upon which
you depend for quality and delivery. Would you send a little
stranger or a boastful boy to the bank with ten thousand dollars
of your money? How about that million dollar negative? It de-
serves a little care and protection, don't you think?

If your child required a delicate surgical operation, would you
engage a surgeon of unknown ability, or would you safeguard the
precious life by selecting a man who had made good, and who
could prove it, and who enjoyed your fullest confidence, based on
facts, rather than fancies?

Matter for Investigation

To know that the laboratory handling your big production
is absolutely reliable and responsible is a great satisfaction — it is
more than that, it is a' business necessity. The silver lining in the
cloud which so often keeps sunshine away from the laboratory
crew is the fact that the big men in the- motion picture industry
are more and more each day taking the time to see for themselves
what a laboratory looks like and how it operates. This is an im-
portant step in the right direction, for a smooth and enthusiastic
salesman can tell many wonderful things which become important
to you only when you know them to be facts and the only way to
be absolutely certain on this point is to go and see for yourself ;
the trip is worth while, for at the laboratory is born or killed the
screen success of your production.

The laboratory has much to do in aiding the exchange man and
the exhibitor after the release has been properly made and dis-
tributed. For example, one reel of a multiple reel subject may
be destroyed by fire, or a number of titles or a number of scenes
may be destroyed by carelessness, or accident, and these replace-
ments must be made quickly and properly, and without any error
and to handle this replacement service requires a laboratory or-

ganization trained for the purpose, who can quickly, properly and
cheerfully respond to the request made by the exchange, and hy
doing so save much loss of time in bookings, to say nothing of the
loss of peace of mind which occurs wherever replacements are
necessary.

My advice is to know all you can about all laboratories, and
when you know all about all of them, select one that appeals to
your business sense and judgment and stay with that laboratory
just as long as it makes good to you as a customer the promises
it made to you when soliciting your business. When it comes to
a matter of prices, pay what is fair and don't attempt to "save"
an infinitesimal fraction of a cent per foot at the expense of your
artist, .your own investment and the moving picture goer.

Minneapolis "Park Movies" Teach Public Health

Al fresco motion picture shows in Minneapolis parks will be
conducted this summer as one of the activities of the Anti-Tuber-
culosis Committee, it was announced by Otto F. Bradley, executive
secretary. A definite program of activities for the rural districts
of Hennepin County, too, has been evolved and were commenced
'in June as a continuation along broader lines of the educational
work which the committee has been promoting.

Oscar Aim now has charge of stereopticon talks, motion pic-
tures, lectures, and poster distribution throughout the county. The
committee plans to enlist the services of physicians, nurses and
others in health betterment. Among the subjects of lecture will
be cancer and contagious diseases. Fascinating stories will pro-
vide interest in the movies when they are presented out of doors.

Hundreds of residents of Minneapolis attended similar free
shows given last summer in the parks at twilight. In fact, Mr.
Aim, who was in charge, was known to his friends as "The Pied
Piper of Minneapolis." His appeal was to adults as well as chil-
dren, howev.er.

Helen Keller in Screen Drama — "Deliverance"

Helen Keller, known the world over, has posed as the central
figure in a screen production called "Deliverance," which will be
shown in a New York theater of the Messrs. Shubert soon.
George Foster Piatt, who staged and produced "The Blue Bird,"
directed "Deliverance," which has employed the services of some
thousand persons, including many notable men and women. The
story, distinguished for its clarity, is in three episodes, showing
the childhood, girlhood and womanhood of Miss Keller, although
in the first two episodes Miss Keller, of course, does not appear.
While the aim of "Deliverance" is to show the manner in which
Miss Keller, born without sight, hearing or power of speech, over-
came these insurmountable obstacles and took her place in the
front rank of science and letters, there is a counter story depict-
ing in a most interesting fashion the struggles of a young girl
who, without the handicaps met by Miss Keller, has difficulty in
obtaining even an ordinary education. First of all, "Deliverance"
is stage entertainment, although it is believed that the vast inter-
est in the career of Miss Keller will prove of inestimable ethical
value. Most of the scenes were made in California and it is said
that Miss Keller was a most apt screen star, taking many of her
directions by means of sound vibration and without the ordinary
method of communication, such as the code employed by her and
her almost equally famous teacher, Anne Sullivan Macy.

Theater Man Discourages Juvenile Attendance

It was a surprise that Samuel Atkinson, manager of the Hoy-
burn Theater, had prepared for the members of the Current
Events class recently when he told them that the motion picture
houses were not intended for children, says the Evanston, 111.,
News-Index; that the managers do not even wish to have child
patrons ; that attendance at frequent intervals is, in his opinion,
injurious to the health of the child. It was a new point of view,
for that generally held is that the "movie" is the annex to the
nursery and that the pictures there shown should be guaranteed
to be harmless to children of any age. Anyone who has sat next
to a child during the showing of an exciting film, the wild-west
variety or other in which there is much movement and generous
gun play, realizes that the effect upon that child's nervous system
is just ab6ut as bad as anything could be. The picture is very
real to the child, much more so than to the adult. The scenes of
tragedy that are unfolded before him are not pictures, but actual
happenings, and the effect upon his mind and nerves is much the
same as the real experience would have produced.

Many good souls have fretted at the inability of the commu-
nity to keep the motion picture films of the sort that would be in-
nocuous to the children that are sent there because there is no
other fair disposition of them to be made. The statement of
Manager Atkinson ought to throw a little light upon their problem
and help them to see that proper censorship of the movies, so far
as children are concerned, must begin at home.

REEL and SLIDE

15

The Screen Takes Leading Part in War on Tuberculosis

Association Official Outlines Instructional Film Productions Now in Circulation
Motion Pictures Held to Be an Effective Method of Teaching Disease Prevention

By Philip P. Jacobs, Ph. D.

(Assistant Secretary, National Tuberculosis Association)

THE motion pictures part in the winning of the great war
is little known outside of the "trade." Nor is the part
played by motion pictures in the winning of an even
greater war — the world-wide war against tuberculosis,
which is still going on — fully known except to those actively en-
gaged in fighting the disease. Five powerful pictures, prepared
and distributed by the National Tuberculosis Association, are con-
stantly at work, however, spreading the fact that the disease which
once took a toll of 300,000 lives every year in the United States
and even now causes 150,000 deaths yearly in this country, can be
prevented by proper living and can be cured if treatment is begun
in time.

Through the Publicity Service Bureau of the National Asso-
ciation these pictures are distributed at a low daily rental to affili-
ated state, county and municipal anti-tuberculosis organizations
which act as "exchanges." The secretaries of these 1,500 organ-
izations "book" the films for exhibition during health campaigns
conducted under their own direction and for demonstrations, enter-
tainments or meetings organized by other agencies c.r groups of
individuals interested in some one of the various phases of pub-
lic health.

Thus, in regular theaters and in churches, schoolrooms or lec-
ture halls where portable projection machines are available, ihe
pictures are constantly being projected on screens throughout the
country. Hundreds of thousands of people are entertained and
instructed in the course of a year.

Exposing the "Quack"

The propaganda side of these pictures has been carefully sugar
coated with entertainment appeal. Each picture unfolds an in-
tensely interested "story," strong with the dramatic element. They
entertain first and instruct afterwards. Instead of bald state-
ments, the audience is given "subconscious injections" of facts re-
garding both the prevention and cure of the disease. In one popu-
lar picture entitled, "Hope, A Red Cross Seal Story," and intended
primarily for rural circulation, these questions are raised: Why
should the small country town enlist in the fight against tubercu-
losis, the disease of the city's slums? What's the use of borrow-
| ing trouble ? Then the picture goes on to show that so thought
young John Harvey, banker and his fellow citizens ; how the town
was awakened to the realization that tuberculosis lurks every-
where and that its responsibility is prevention, is told in the dra-
matic working out of an appealing love story. The message of the
picture is hope to all those sufferers who can be cured, if their
communities, also, will recognize their duty with regard to pre-
ventive measures in tuberculosis.

Another, "The Price of Human L/ves," tells the story of the
man who, unknown to his daughter and friends, manufactures a
fake consumption "cure" and amasses a fortune from its sale,
while the poor, deluded public refuses to be convinced of the harm
being done them. The swindler's own daughter exposes the so-
called "cure" and brings her father to a realization of the evil of
his business.

The workingman and tuberculosis is the theme of an in-
tensely dramatic picture, "The Temple of Moloch." Into this
story are woven facts regarding childhood infection. The wealthy
employer refuses to listen to suggestions for sanitary improve-
ments in the factory and tenements owned by him. The young
health officer, in love with the former's daughter, exploits these
conditions through the press. The manufacturer's two children
fall victims of the disease. The climax is reached when the
father learns that his children were infected years before by their
nurse-girl, who was a daughter of a workman formerly employed
by him. With the father's awakening comes a determination to
clean up conditions and the story closes with a happy Christmas
scene.

New Picture Being Produced

"The Lone Game" shows, on the one hand, the poor con-
sumptive who goes West with only $20 in his pockets, in the hop.e
that he will be cured of his disease, not realizing that he can be
cured at home just as easily. He is too weak to work and cannot
secure admission to the hospitals there without money. On ihe
ether hand, there is the young college student of football fame,
who, upon contracting tuberculosis, leaves for the West with every
necessity and luxury money can buy. The first one, after a fruit-
less struggle to play "the lone game" without money, dies ; the
second is restored to health. Football, romance and Red Cross

Seals are all blended together in making this picture one of sreat
dramatic as well as educational merit.

Interest in this picture is added by the fact that the scenario
was written from the life story of the late Thomas C. Galbreath,
entitled, "T. B., Playing the Lone Game, Consumption."

A two reel feature, "The Great Truth," which has been used
not only in this country but also by American Red Cross Tubercu-
losis Commissions working during the war in France and Italy,
emphasizes the fact that tuberculosis is an infectious, disease, that
it is not inherited as popularly believed, and that it can be cured
and prevented. It has proved especially valuable inasmuch as it
brings out many importartt phases of the tuberculosis problem,
such as the visiting nurse, home and sanatorium care. Of course,
the love element is present, and the Red Cross Seals lend a note
of holiday cheer and a happy ending.

The production of a new film dealing with the National Asso-
ciation's Modern Health Crusade movement is now under way.
The Health Crusade movement numbers among its members some
three million public school children and the picture is a children's
feature. The story, written by Henry McMahon, is a clever adap-
tation from the heraldry, of King Arthur's Court and features (he
Wizard Merlin still weaving his incantation against the powers of
evil.

Two little children, John and Mary, are taken in a dream by
Merlin on an amusing personally-conducted tour. They meet the
Dragon of Disease, see the ultimate effects of their own present
unhealthful mode of living and learn the necessity of keeping the
Health Rules.

This picture, in one reel, is expected to be ready for release
shortly through the regular commercial channels.

Plan Ten-Reel Educational Production on Poland

An announcement of more than ordinary interest is the proj-
ect of making a Polish picture featuring Jan Paderewski and deal-
ing with present conditions in this unfortunate country and with
its tragic and romantic history.

Richard Ordynski, stage director of the Metropolitan Opera
House in New York City, will direct the production. This is his
debut in the motion picture field. The project is being financed by
Polish business men in the United States. Mr. Ordynski has al-
ready sailed for Europe. He and his aids plan to go from Paris
to Warsaw, where the scenes with Mr. Paderewski will be made,
and from there to travel along the Polish border from Posen to
Danzig. This proposed route, never traversed by motion picture
camera, will take them through the heart of the present bolshevik
fighting.

The plans of Mr. Ordynski and Mr. Paderewski are most am-
bitious and have for their object the making of a spectacle which
shall give the world a graphic idea of Polish history. It is an-
nounced in this same connection that facilities will be offered for
filming for the first time some of the scenes of recent ravages
and depredations of the bolshevik forces in alleged German em-
ploy along the Ukrainian frontier of Poland.

It is Mr. Ordynski's intention to portray, in addition to mod-
ern scenes in Poland, some of the most dramatic historical epochs
and characters in Poland's glorious past — the past, which, although
so little known to the world at large, nevertheless has given to
Polish valor a leading place in European chivalry. Therefore the
film, which will probably embrace ten reels, will be literally a
bird's-eye panoramic glimpse in picture, connected in dramatic nar-
rative, of Poland from her dawn of power down to the present
epoch, when a 'return of her former glory has at last been made
possible.

The production will possess international importance, and sev-
eral governments are contributing to its making — the American,
French and Polish — all of whom have expressed a willingness to
do everything possible to make it a success.

The International Harvester Company has furnished the U. S.
Boys' Working Reserve with eight interesting films on the sub-
ject of agriculture.

Moving picture shows now form a part of the evening serv-
ices at the First Methodist church, Little Rock, Ark. After a
brief talk by the Rev. Philip Cone Fletcher on "A Man's Vows,"
a picture of "Jephthah's Daughter" was shown recently and the
moving pictures made of "Centenary Day." There is special music
and all are invited to attend the weekly gathering. The plan has
been successful.

16

REEL and SLIDE

Iowa Educator Asks for More Liberal Views
Toward Moving Pictures

By Charles Roach,

(Visual Instruction Service, Iowa State College)

REEL AND SLIDE quoted recently a speaker of a Trin-
ity M. E. Church in Evansville, Ind., as follows: "When
we make the church as interesting and vital as the
things outside the church, we will get the people inside
the church. As long as we allow things not inherently wrong
to belong to the devil, they will be more attractive than the
church." Please permit an Amen ! to be sounded from our cor-
ner. Time was and that not far remote, when the violin was con-
sidered an instrument of the devil. Many a good man objected,
conscientiously, when any suggestion was made that a violin could
be used to praise God, within the sacred walls of the sanctuary.
Congregations divided in the debates as to whether or not any
musical instrument could be so used. We look backward still
farther and observe the puritanical attitude toward things re-
ligious, as, for instance, New England witchcraft and the so-called
blue laws of our colonial forbears.

Still more remote we see men burned at the stake, who dared
to speak heresy by saying the earth rotated. We are, therefore,
not at all surprised in this present day, when strenuous opposi-
tion stands against the "liberal" pastors and people who can see
the great possibilities of the motion picture in religious work.

With fading prejudice, we find the modern church welcom-
ing the orchestra and bidding, with the psalmist of old that we
make a joyrful noise unto the Lord, not only with an instrument
of ten strings, but with the trombone, flute, cornet and other in-
struments. Today the church without a piano or organ is as much
an exception as the early church was with one. Billy Sunday
dares to save men's souls with a ragtime band or a jazz orchestra.
Some few are shocked, but Billy is doing good work while his
critics are complaining about the worldliness of the present gen-
eration.

The prejudice against the use of the motion picture in the
church is as unfounded as the former prejudice against the violin
and the piano. The screen has been caused to suffer indignities
at the hands of the unscrupulous and irreligious men just the
same as the printed page has been prostituted by evil minded and
base thinking individuals. Yet we do not condemn books and
refuse to build schools or libraries just because the dime novel
and obscene literature happens to be mechanically constructed the
same as a set of Longfellow or a volume of Bryan's Pilgrim's
Progress. We select our books and
we should select our films with as
much care.

Of course, prejudices die hard.
Customs once established are difficult
to change. Memory of the good old
days is often as a chain about the
ankle of the glorious present or as a
stone about the neck of the brilliant
future. We deprecate the empty
pews, the absence of the young from
the religious services and the seeming
indifference of many people toward
things religious. The best preacher
in the world cannot save a soul if not
a soul listens to him. Humans and
moths are attracted by bright lights
rather than dingy rooms and lifeless
surroundings. A blazing front would
be a good advertisement for a church.

Many well meaning godly men and
women lament the fact that so few
young people care for the sanctuary.
Yet these same people continue to be
rigidly held by the hide bound con-
ventionalities and straight laced dogma
of the age when their grandparents
quarreled over the piano question.
Thej' look upon the present genera-
tion as worldly and irreligious, simply
because they failed to grow as rapidly
as the world grew. This is the day
of electricity', gasoline, steam and
aeronautics. Those who try to live
in the day of the spinning wheel and
the oxcart will be outdistanced.

Some churches persist in doing so,
but the young blood refuses and we
witness the fourteen year old drop-
ping out of the Sabbath school, his

father and mother become irregular attendants at the church serv-
ice. Only a few of the faithful remain to keep the altar fires
from becoming extinct.

The church must awaken to its privilege, its opportunity and
its duty. The person who would reform the world must first get
the world to listen. He must substitute a virtue for every vice
and a harmless for every sinful amusement. If the motion pic-
tures are what the people want (and apparently the people do
want them), why should not the church use the "pulling power"
of the screen to fill the auditorium A minister's exhortation to
empty seats will bear no fruit for the kingdom; open the gates
of the temple; let the Gospel have a chance.

New York State Sponsors Industrial Film

Supplementing his campaign for safety among drivers of
motor vehicles, Francis M. Hugo, secretary of the State of New
York, has sponsored the production of a motion picture film com-
bating the questionable habit of using automobile headlights with
concentrated glares.

In "Danger Ahead," a one reel educational picture, produced
by the educational department of the Universal Film Manufactur-
ing Company, Mr. Hugo has compiled a number of incidents
which he offers in support of his statement that a large per cent
of auto accidents after nightfall are caused by glaring headlights.
The film is composed almost entirely of thrilling auto spills, the
scenes of which were photographed at night, and which were
caused by blinding rays of concentrated light. The picture was
produced with the cooperation of the Warner-Lenz Company.

Georgia Business Men Produce "Booster" Film

The leading business men of the city of Waycross, Ga., re-
cently raised $1,000 to enable the Georgia Land Owners' Associa-
tion to bring- government motion picture .men to Ware County to
make a motion picture film showing Ware County's agricultural
activities and potentialities.

Particular interest centers in the proposed agricultural film, by
reason of the fact that the Suwanee project, one of the three land
projects surveyed by engineers of the U. S. Reclamation Service
last winter, and recommended as suitable for soldier settlement,
includes a portion of Ware County and Waycross, and the pro-
posed pictures will be shown in soldier settlement camps through-
out the United States and Europe, as well as in schools and col-
leges throughout the country to show exactly what the soil will
produce in the neighborhood of the Suwanee project.

Scene from the World Film screen version of James Whitcomb Riley's poem,
"Little Orphant Annie."

REEL and SLIDE

17

Story of Oil Told by Twelve Reels of Moving Pictures

Visualization of Production and By-Products Made for Standard Company
Unique Addition to America's Animated Pictorial Record of Its Giant Industries

By W. L. Stranker

THE greatest of all industries — oil — has become a subject
for the industrial moving picture screen. Offhand, it
might be expected that oil in itself would offer but
meager opportunities for interesting picturization, a few
oil wells, perhaps, columns of black smoke and groups of sooty
workmen. On the contrary, the Rothacker Studios, which recently
undertook this big job, found plenty of things to make interest-
ing and instructive pictures, and the whole "story of oil" is the
result, the entire organization of the Standard Oil Company of
New Jersey being placed at the disposal of the producer.

As an instructional series this 12-reel production must take
first rank. It is, above all, complete. It visualizes the many by-
products of crude oil, its method of refinement and distribution,
its usefulness to man in the present time and the sources from
whence it comes and how. Any one of the 12 units, each 1,000
feet long, stand alone as suitable material for theater or class
room exhibition, and it would be an exceedingly easy matter
for the pedagogue to adapt an interesting original lecture to any
one of them — or all.

The Standard Oil Company, in co-operating in this produc-
tion, wished to make a complete pictorial record of its various
activities. To this end, the essentials were pictured in each branch
of _ activity in the oil industry and the production stands out as
unique in the industrial film library.

First Oil Film Made in 1912

To the production of this film Mr. Rothacker gave his per-
sonal attention. He supervised each detail, conferring at regular
intervals with the chief executives of the Standard Oil Com-
pany, who have been personally interested in the pictures since
their inception. Part of the scenes were made at the Standard
plant at Bayonne, N. J., and others in the Oklahoma oil fields.
The pictures were given a preliminary showing before the Stand-
ard Oil people at a banquet in New York and the possibilities of
filming the oil industry were shown to be almost unlimited from
the point of general interest and effectiveness.

In 1912 Mr. Rothacker produced a picture known as "The
Oil Industry in Canada." This film was shown all over the coun-
try with much success. Considering the progress made in in-
dustrial production since that time, the original oil picture stands
up very well to-day. But it was not as ambitious an undertaking
as that just completed and did not delve as deeply into the sub-
ject of by-products, which form the most interesting part of the
dozen reels.

The new oil production is especially interesting, since it is
complete, and picturizes not only oil production, but illustrates
the manufacture of oil containers, oil tanks and barrels as well.
In viewing this picture an audience is given a broad conception
of one of our biggest industries which would be almost impos-
sible to convey as effectively by means of words in less than a
thick volume.

The picture begins by illustrating the mechanical department
of the Standard Oil Company of New Jersey. The boiler shop,
the carpenter shop, the blacksmith shop and machine shop are
shown in rapid succession. Tank wagon distribution then comes
in for an explanation, how wholesale and retail deliveries are
made to the garages ; the production of oil cans follows, show-
ing that the can department has a capacity of 100,000 five-gallon
cans per day. Then follows an interesting pictorial explanation
of can manufacture.

The next section illustrates the manufacture of the company's
wooden oil barrels, known as the "farmers' friends," of which
8,000 complete barrels are turned out each working day. Follow-
ing this, the filling of the barrels with petroleum products is
shown, their markings and how they are loaded onto lighters
for shipment. The "Nujol" bottling department (Nujol is a by-
product) comes next, including views of the sterilization of the
bottles, filling and corking, labeling and packing.
50,000 Boxes Per Day

Illustrations of the galvanized steel barrels follow, then mov-
ing pictures of the paraffine department; an important by-product
of petroleum. The case department, with a capacity of 50,000
complete boxes per day, is next illustrated.

The process of welding great steel plates into stills, tanks,
condensers for the refinery offers the subsequent series of views.
The series winds up with pictures illustrating the construction
of a huge steel oil storage tank of 55,000 barrels capacity.

The Standard Oil production may be regarded as the first
of a series of super-industrial productions, in that it was made

Stamping out sheet metal for oil tanks, from the Standard Oil
production

for the most important division of one of the world's greatest
industries. It was made to serve, not as an advertising film in
the ordinary sense of the term, but as something greater — a sort
of comprehensive pictorial record of the vast industry which it
illustrates. The utmost care was given this film in production.
The entire facilities of the Standard Oil Company were given to
the producer and the most carefvd editing still retained about
12,000 feet of negative as essential to the proper delineation of
the subject.

By reason of the lines followed by the producer the film is
suitable for projection before the general public as well as before
selected audiences of the company's salesmen and executives. It
will be made use of in many ways. On the other hand, each unit
is capable of being projected individually or all the reels may be
run in their proper order as a program for educational or enter-
tainment purposes.

A Notable Achievement

The writer has been permitted to see a large number of
Rothacker productions, but in this oil picture Mr. Rothacker
seems to have set a new standard in the super-industrial produc-
tion. It becomes a sort of epic of industry; it does not lack
human interest, it retains full value in its instructional features
and is photographically beautiful.

It is commonly believed that an industrial picture cannot be
made to hold interest beyond one or two thousand feet. This is
true when the producer persists in sacrificing interesting features
of the industry being filmed for the purely advertising features.
There is a noticeable tendency on the part of all progressive in-
dustrial producers to reverse this practice and attempt to select
that subject-matter which will appeal and which is not too gen-
eral. Thus, in setting about to film one of the biggest industries
in the world, it may prove puzzling to determine just what is
interesting and what is not. Herein enters what might be termed
for want of a better term, "editorial instinct" or, an understand-
ing of what will interest the average man. This involves, first of
all, a vivid imagination on the part of the producer, since he
must be able to grasp the entire industry at more or less of a
glance and make his selections for filming from a mass of ma-
terial that is ahnost bewildering.

At the same time he must tell a fairly logical story, or at
least have his sequences in harmony. He must find the begin-
ning of the "string" and trace it in pictures to the conclusion,
missing nothing of pictorial value along the route, and he must
too often do this when hampered by the ideas and desires of
business men who know nothing of this so-called "editorial in-
stinct."

This was Mr. Rothacker's problem on what seems to be the
big, comprehensive industrial film achievement of the year, if
not the decade. He has done it masterfully from beginning to
end. He has contributed not only "another industrial produc-
tion," but he has "broken the ice" with the very biggest captains
of industry in the United States, who very often fail to realize
that the moving picture can serve them.

IS

REEL and SLIDE

To this degree, he has helped the whole cause of industrial
production. Now that oil has been filmed on a stupendous scale,
we may expect other industries almost as big to fall in line.
While most of them have had productions made in the past, there
have been one or two reel subjects in which the entire "story"
has not been attempted.

University of Utah Circuits Films Through-
out That State

PROFESSOR F. W REYNOLDS, director of the University
of Utah extension department, but who is now associate
director of the pictorial education department of the na-
tional interior educational committee, with headquarters at
Washington, D. C, has been at the University of Utah mak-
ing arrangements to circulate several hundred reels of govern-
ment films throughout Utah community centers, through the
medium of the university extension department.

Professor Reynolds was given a six months' leave of ab- ,
sence last January, when he was offered the government position.
He will complete his itinerary of distribution depots which come
on his route back to Washington.

The war department has spent nearly $25,000,000 during
the last eighteen months making educational films on the war
and internal industrial and economic problems, Professor Rey-
nolds says.

Visual Method Effective

Through the department with which he is now connected
the government proposes to circulate the several thousand films
now completed throughout the states by the establishment of
headquarters and distributing stations at leading educational in-
stitutions and civic centers. In the making of the war pictures,
the Department of the Interior, under which the project is being
carried out, has had access to millions of dollars' worth of war
equipment assembled for war purposes at various points in the
country.

This great national educational move, Professor Reynolds
asserts, has come subsequent to legislative action by the national
and state legislatures' to propagate extension in the schools of
the nation. The realization that the most effective way to reach
the masses is through the eye has been considered thoroughly
by government officials, and this method of visual instruction has
thus been sanctioned and financed on a magnificent scale.

Distribution centers already have been established in most
of the eastern and middle western states, and it is the work of
Professor Reynolds to continue the organization throughout the
intermountain and western territory. The extension division at
the university already has on hand a large number of instructive
films which are to be circulated throughout the state under the
direction of Arthur L. Beeley.

Mr. Beeley is now at work mapping out convenient circuits
in the state. One has already been designated and pictures have
been circulated from Eureka among communities in that vicinity.
Professor Reynolds estimates that within the next six weeks at
least fifty such circuits can be established in Utah.

Subjects Are Many

Figures which go to show the extensive outlook of the gov-
ernment project are cited by Professor Reynolds. Records show
that there are approximately 15,000 commercial moving picture
houses in the United States. In Wisconsin alone the visual in-
struction department has already established 550 non-commercial
houses, and, taking this as a fair estimate, the department has
for its object not less than 10,000 like houses in operation within
the next year.

The department has for distribution, as well as war films,
thousands of reels and slides portraying educational, economic
and industrial advancement under the following heads : Good
roads, health, thrift, communication, transportation, road and
bridge construction, care of wounded, etc.

Professor Reynolds will visit points in Wyoming, Colorado
and Nebraska on his return trip. He will eventually return to
the University of Utah, he says, but must finish 'the big work
ahead first.

Motion pictures have been used extensively in Italy to teach
illiterate voters how to prepare their ballots.

How motor cars are built, beginning with the raw material
and following the progress of the different parts through the
foundry to the last detail, was recently shown at the Lyric theater,
Buffalo, N. Y., for a week as one of the series of five educational
features recently adopted by the United States government in its
educational work.

Naturalist Pictures African Hunt by Slides
and Motion Pictures

MR. CARL E. AKELEY of New York, the noted natural-
ist and big game hunter, pays a tribute to the stereopti-
con in a lecture he is delivering in various parts of the
country under the auspices of state and county game
and fish protective associations. Quite recently Mr. Akeley pro-
jected his wonderful views at Rome, N. Y., at the Carroll The-
ater before a large audience of game and fish enthusiasts.

Before showing any pictures Mr. Akeley gave a short talk on
Africa. He said that he had made three African trips.

"Those who went to Africa twenty-five years ago would not
know it now. In East Africa twenty-five years ago there was
plenty of game, but when I left this country I did not expect to
find so much. During the past few years the cultivated fields of
German East Africa have been devasted by elephants. This has
come about by drouths, forcing the elephants to find new feeding
grounds.

"During the first years of the war I had a feeling that Eng-
land would take steps to preserve African game. The ivory hunt-
ers ran wild over the country of Uganda."

Depict Creatures of the Wild

The next on the program was a series of stereopticon views.
The first showed several hippopotami in and along the Tana River.
This river is near the equator. Mr. Akeley saw over 200 of these
animals along the river. They are very shy, quick of ear, sight
and smell. The next was the rhinoceros.

The next view was of the wild buffalo, also called the water
buffalo. They are very fierce and absolutely fearless. They are
keen of sight and will charge at a person at all times. The moun-
tains near the equator were next shown. This included several
views of Mount Kenia, which is 17,200 feet high, and the top
is always covered with snow. Near the top there is a glacier and
streams of cold water are always running down the mountain
side. Mr. Akeley and party climbed to within 500 feet of the top.

Views of the native people and the tropical vegetation were
shown. Views of elephants came next, and also a pit used by the
natives to trap the big animals. These pits are about 4 feet wide
at the top and 8 to 10 inches at the bottom. They are about 10
feet deep and 12 feet long. The natives cover them with brush
and when an elephant crashes through it is trapped and can not
get out.

A volcanic lake covered with thousands of flamingoes of all
colors showed that there are plenty of this kind of birds in Africa.

Mrs. Akeley accompanied her husband on one of his trips
and she shot a large number of game animals. A picture of two
pairs of elephant tusks were shown. Mrs. Akeley shot the animal
with the larger pair. One tusk contained 112 pounds of ivory and
the other 115 pounds. Mr. Akeley shot the smaller, animal.

Roosevelt Kills Elephant

The late President Theodore Roosevelt was in Africa hunting
during one of Mr. Akeley's trip and the two parties met and were
together for some time. This was while Mr. Akeley was getting
elephants for the African Hall of the American Museum of Natu-
ral History. Mr. Roosevelt shot one of the elephants that will
go into the group. He was shown seated on the top of an elephant
that he had shot. His son, Kermit Roosevelt, was also shown sit-
ting on a dead elephant that had been killed by a bullet from his
gun.

A lion spearing expedition was shown and also a native boy
that had his scalp torn off by a leopard. He was doctored up and
got well. Mr. Akeley sewed the scalp back on and the black boy
watched the process with the aid of a mirror. Herds af antelope,
zebra and many other animals were shown.

The final part of the entertainment is a reel of moving pic-
tures. The first, a group of Africans going through a dance.
Natives are shown threshing out Kaffir corn, also views of boil-
ing springs, flamingoes flying and resting on the water, Ripon
Falls, the birth of the Nile River, etc.

An exciting sport is next shown. It was a' lion and leopard
spearing. This was taken part in by a large number of natives.
They would beat about the brush and when a lion is discovered
they close in on it and throw their spears into the animal.
The men show that they are good shots, because some of the lions
have several spears thrown into them in a moment's time.

Mr. Akeley closes his talk by telling of his narrow escape
from death when he was crushed by an elephant. His face was
cut and some teeth were knocked out.

E. H. Bennett, expert city planner, recently addressed 100
leading men and women of Joliet, 111., on civic improvements,
illustrating his talk with lantern slides.

REEL and SLIDE

19

Lutheran Church Picture, "After the Fall", In Three Reels

Material Taken From First Two Chapters of Genesis, to Get National Circulation ;
Story of Adam and Eve the Newest Addition to Religious Moving Picture Library

By John S. Bird, A. B.

THOSE who are seeking suitable moving picture subjects
bearing upon religious themes will find a worthy addition
to the religious film library in "Creation," a three-reel
production, filmed by the Atlas Educational Film Com-
pany of Chicago for the Lutheran Churches of America. This
photoplay was made from a scenario written by Rev. O. Hage-

Courtesy of the I. A. C. "Tricolor"

Scene from "Creation."

dorn of Milwaukee, and the scenes were made in California by the
Atlas producing staff, under the personal supervision of Mr.
George Frederick Wheeler.

"Creation" will be circulated widely among Lutheran churches,
though the film is not denominational in any sense of the word,
and it is calculated to be of educational and inspirational value
to all churches which care to make use of it. The material was
taken almost literally from the first two chapters of Genesis.
Rev. Hagedorn, a firm believer in the educational value of the
screen, endeavored to make the subject interesting and yet not
depart from the most popular conceptions of the first family.
Scenically and photographically, "Creation" compares well with
the best of our dramatic productions and the story interest main-
tained is valuable in focusing the attention of the young on the
story of Adam and Eve.

The undertaking of a subject like this is a responsibility which
would not willingly be assumed except by a student who also
possesses some practical knowledge of the limitations and possi-
bilities of visualization and cinematography. The picture in hand
already has been commented on favorably by ministers who have
seen it projected.

Biblical subjects are always difficult to photograph, since
theologians are quick to detect flaws in text matter and misinter-
pretation of commonly accepted versions of Biblical events, varied
according to denomination and personal opinion. For this reason,
Rev. Hagedorn loaned his time and attention to the practical de-
velopment of the idea from beginning to end.

The "story" of "Creation" may be outlined as follows :

The picture opens with scenes taking place long after the
expulsion from the garden. In a primitive cottage the family of
Adam lived, had their little differences of opinion just like any
modern family and worked and played in the wonderful new
world about them. Cain and Abel, the eldest of the children of
Adam, were doomed by differences of temperament, as we would
name it in these later days of mental sophistication, to be partners
in the first tragedy and crime that smeared the as yet unsullied
pages of the world's history.

The picture portrayed a charming incident of Abel's devotion
to one of his younger sisters. After a rude fashion, Abel made
a necklace of shells and gave it to his sister. But, true to the
instinct of envy that lies dormant in the fair sex, the older sister
having no necklace, covets the necklace that her younger sister
wears and finally steals it from her.

With feline cleverness the guilty one confides to Cain that
Abel is unkind to her and bestows all his gifts on the fair-haired
one. Cain vows vengeance. An opportunity has arisen that fans
the already burning flame of hatred he bears his brother.

Meanwhile, the household of Adam mourn, for the patriarch
suffers from illness which may only be alleviated through sacri-
fices. The divine protection left Adam in his ignorance open to
the intricate maze of illness and sin after his act of disobedience.
Cain, who tills the soil, Js called to prepare a sacrifice that
will so please the deity that comfort may be sent to Adam.
To the chagrin of Cain, his sacrifice is not accepted and he
slinks away in fear and anger, knowing too well that the
hate which fills his heart acted as a bar to his sacrifice be-
ing accepted by the Lord. Then Abel is called upon to offer
up, as the shepherd of the flocks of Adam, a young kid, the
first born of the season. The Lord is pleased, there is re-
joicing in the household of Adam over his recovery from
pain.

But Cain hates now, with a twofold hate, his brother
Abel. Upon discovering from his older sister that Abel has
compelled her surrender of the necklace to the rightful owner,
he starts in pursuit of Abel. He finds Abel in the forest, and
after dissimulating his wrath, treacherously kills him while
he is kneeling at the brook. Immediately a great storm arises
and the voice of God asks Cain for Abel, who answers that
he is not his brother's keeper. Then, said the voice, your
sentence is to wander forever an outcast over the world, and
Cain turns and flees from the house of his father, .fulfilling
the curse laid upon him.

This picture was uplifting in the lesson which it con-
tained and beautiful as a work qt art from the charm and
arrangement of the many scenes. Incidents like the leopards
gliding through the tangled jungles, the marvelous garden
of Eden as portrayed by Eve in her narrative to her son
Abel ; all this combines in a splendid fashion to make it a
picture long to be remembered.

Just now there happens to be a concerted movement,
especially among the Methodists, to adopt moving pictures in a
broad, general way for the good of the Church and its work.
While the community idea is no.w uppermost, later on, when thou-
sands of churches have procured means of projection through
concerted action of the Church bodies, the demand for Religious
pictures is certain to be great. If the screen is to be used merely
as a form of entertainment for the individual church, the moving
picture will have done only half its work. It must serve also for
the visualization
of the Bible les-
sons and must
play an im-
portant role
in the work
of the Sunday
school. Hereto-
fore, individual
churches have
installed means
of projecting pic-
tures, but there
has been no real
concerted effort
to make the in-
stallation gener-
al and present
agitation looks
to that end.

There is a
shortage of Bible
subjects. In fact,
there are not
over a dozen
good ones in ex-
istence that the '
writer is aware
of. Consequent-
ly, the church is
somewhat 1 i m-
ited in its choice
of suitable ma- Courtesy of the I. A. C. "Tricolor"

tenal- The temptation.

20

REEL and SLIDE

j Slides I

m Questions on Lantern Slide Sub- g

H jects will be answered by mail if g

g stamped envelope is enclosed in g

g addressing this department.

Ill

III

LATENT POSSIBILITIES IN THE USE OF
SPECIAL "MADE-TO-ORDER" SLIDES.

CARL BALCOMB

(Manager Photographic Department of the Victor
Animatograph Company.)

The great majority of present day users of
stereopticon machines are, like the oriental prince
mentioned by Russell H. Comwell in his most
famous lecture, searching for "acres of diamonds"
in far-away lands when in their own dooryard lie
great quantities of the precious things they seek.
This is particularly true in regard to the use of
slides made to order from one's own "copy," for
here lie dormant possibilities for the most effective
use of slides which are hardly dreamed of by the
average person interested in visual instruction
and entertainment. Hardly a day passes that
someone does not express surprise that they had
not long ago realized and made use of the val-
uable feature of stereopticon slide work.

Like so many other things we are enjoying to-
day, the discovery and extended use of special
made-to-order slides is something of a war-time
blessing, for the war created a demand for many
subjects that could not be found in the most ex-
tensive stock lists. The war itself, and the vari-
ous service activities which grew out of it, soon
became matters of great personal interests to
every one, and the picture screen was called upon
to render a more personal service than it had
ever rendered before. Every community in the
country, large and small, wanted to see on the
screen pictures of the boys they had given to their
country, where they were located and what they
were doing. Then the local war service activi-
ties of various kinds felt a need for pictures
which would illustrate not what had been done
and could be done in some far-off state, but just
what was being done in that particular com-
munity.

* * *

At first, slide users hesitated to have such
special slides made, because they had the im-
pression that such special made-to-order slide
service was prohibitive in cost. It ' was soon
learned, however, that modern methods in photo-
graphic manufacturing had made it possible for
slide manufacturers to make such special "per-
sonal interest" slides at prices which were lower
than had heretofore been quoted even on stock
slides. And so because of its great personal ap-
peal, the use of special slides came to be with
many the most important feature of their ste-
reopticon work. Pastors of churches had sets of
slides made showing all the boys in the church
who were serving their country, the food con-
servation agent showed pictures of how one's own
neighbors were "canning and drying" home-
grown vegetables, and the work of the Y. M.
C. A. and Red Cross were made of personal in-
terest by showing pictures of the one from their
own midst who was doing such work in this
country or overseas.

And now that the war is over, having learned
the possibilities of special slides, stereopticon
users are turning their attention to similar peace
time uses and are having slides made from kodak
pictures brought back by the boys from "over
there," from newspaper and magazine clippings,
from books, drawings, maps and charts which
show something most important to their own
work, but not available from existing slide stocks.
Whereas in the past a missionary lecture would
show the general work in some land, it can now
show just what the missionary or native worker
supported by each individual church is doing.
Teachers who would like to illustrate some par-
ticular study can now have slides made from
any available kind of copy regardless of size or
kind. Many architects are having slides made
from their drawings so that they can show to a
large committee the details of the plans of a
building and in so much more satisfactory a way
than trying to lay the plans out on a table or
pass therti around from person to person. Phy-
sicians and dentists are now able to illustrate ad-
dresses before their medical associations with pic-
tures of their own cases or the details they are
particularly interested in; and one might go on
indefinitely showing instances of the widespread
use of special slides, which is now made possible.

The educator and teacher will find in the use
of such special slides a field of unlimited pos-
sibilities and a solution to some of the difficulties
which now stand in the way of a full and effective
use of visual instruction. The greatest problem
for those who wish to use films or slides in teach-

ing is the problem of securing the slides or films
which will illustrate the particular subject they
wish to teach and, while the ever-increasing de-
mand for such material will eventually result in
"stock" slides and films for these purposes, few
will be willing to postpone the effectiveness of
visual instruction until that time. Special made-
to-order slides solve the problem and even after
extensive stock lists are available will always be
of great service in keeping the teacher supplied
with ■ slides on new subjects which will not be
included in stock lists until such time as there
is a very large and general demand for them.
* * *

For the great majority of educational uses the
moving picture, in spite of its present great popu-
larity, will never supersede the value of slides
and, as the present very dangerous fire hazards
in the use of inflammable film in places where a
booth is not possible will delay somewhat the
extensive use of films until the new "safety
standard" slow-burning film is in general use, the
slide will for some time be the most useful medium
for visual education, for its use entails no fire
hazard whatever.

To get the real vision of the possibilities of the
use of special made-to-order slides, one only needs
to keep in mind that a lantern slide can be made
in reproduction of almost any conceivable kind of
copy. Anything from the size of a postage stamp
to a circus poster, from the finest original photo-

graph to a coarse woodcut and from the most
perfect oil painting to cheapest color print is a
possibility for a slide, provided it tells the story
you want it to tell. Of course the quality of the
slide will depend on the quality of the original
copy and the finest kinds of copy should be used
when they are available; but many times a certain
subject is of great value to illustrate some par-
ticular point in a lecture or lesson regardless
of the artistic or photographic quality of the
copy. Illustrations in books or magazines can
be reproduced without injuring the book and all
slide manufacturers return any copy sent in to
them in perfect condition. Heretofore many have
hesitated to order special slides because the
manufacturers have made different charges for
different kinds of copy, have charged extra for
certain colored copy or have charged extra for the
making of negatives, and the slide user, being
frightened by all these "extras" and not being
sure how much his slides would cost, has given
up the idea fo using any such special slides. For-
tunately the slide makers are now establishing
uniform prices for the making of such special
slides and eliminating "extra charges," realizing
that such a plan will greatly increase the use of
these slides and that, while they may sometimes
have to make a slide from some unusual kind of
copy that will give them a great deal of trouble,
the great percentage of the copy will be of an
average kind.

?— ASK US—?

mini

Can you tell me something about the Prizma
process of making moving pictures in natural
colors? Advertising Man.

Answer: The following information is supplied
by an official of the Prizma Company:

A finished Prizma film has photographic emul-
sion and images on both sides and colors can be
seen by holding the film in the hand. The film
is projected in any standard projecting machine
at the normal rate of speed of 16 pictures per
second and no attachments or special lighting ar-
rangements of any kind are required in projecting. "

The main problem faced by the many investi-
gators was to make a color film that would be
commercially practical from a manufacturing
standpoint and at the same time provide a film
which would not require a special projector or at-
tachments or special training on the part of the
operator in the booth. That these difficulties have
been overcome in the production of Prizma pic-
tures is a further indication of the epoch-making
quality of this achievement. In making Prizma
pictures all scenes are photographed in specially
designed cameras built in the Prizma laboratories.
The scenes are taken through a series of color
filters which register the actual color values in
the negative. The negatives for Prizma films are
made on panchromatic emulsion, which means
that it is sensitive to all colors, thereby differing
from the usual black and white negative, which
lacks red and orange sensitiveness, and these
negatives are developed in total darkness.

The material used for positives is a celluloid
base, covered with a sensitive emulsion on both
sides. It is printed with all of the pictures rep-
resenting the greens and blues on one side. On
the opposite side all of the pictures representing
red and orange are printed. The reds and greens
are in register opposite one another as are the
oranges and blues. After development and further
chemical treatment the images appear in their nat-
ural colors and are ready for projection. The
coloring is produced by the aid of dyes, the film
being treated so as to absorb the dyes selectively.

While this description appears to require a
great number of operations, it is rapidly executed
in practice. So far as the time consumed in mak-
ing a Prizma color film is concerned, such films
have been made from the negative to the project-
ing positive in one day. In making Prizma films,
Mr. Kelley, the inventor, found that the solution
depended upon his meeting and overcoming suc-
cessfully a large number of minor difficulties
which required careful study and experimentation
in the field of optics, physics and chemistry.

One development that is of particular interest
is the method for rectifying the various degrees
of luminosity of color. In order to overcome the
tendency of various colors dominating the picture
to the exclusion of other colors and to insure
projection of pictures that showed the actual
colors as they appear in nature, it was necessary
to invent an equalizer which stablized the degrees
of luminosity and insured Prizma pictures having
the naturalness of actual scenes as they appear
to the human eye.

On what basis can I secure the picture service
of the National Parks and Monuments Associa-
tion? B. K. L.

I

Answer: The Bureau of Service is prepared to
furnish for entertainment and educational pur-
poses, sets of colored lantern slides and reels of
motion picture films featuring the most prominent
national parks. These slides and films are sent to
responsible persons without cost, excepting the
express charges in both directions. Applicants are
requested to name two subjects; first choice and
a second choice.

The slide sets with accompanying lecture notes
include the following subjects: Glacier National
Park; Grand Canyon National Park; Mesa Verde
National Park; Mount Rainier National Park;
Rocky Mountain National Park; Yellowstone Na-
tional Park; Yosemite National Park, with views
of General Grant and Sequoia National Parks.

In the motion picture films are shown: Crater
Lake National Park; Glacier National Park; Grand
Canyon National Park; Mesa Verde National
Park; Mount Rainier National Park; Rocky
Mountain National Park; Yellowstone National
Park; Yosemite National Park.

There have been sent to this Bureau several
reels of films featuring Alaska, Columbia River
Scenic Highway, Dawn of the Electrical Era in
Railroading, Central Wyoming, Idaho, Portland
Rose Festival, Royal Gorge, and California
scenes, which are available for exhibition pur-
poses. Apply to Howard H. Hays, manager Bu-
reau of Service, National Parks and Monuments,
646 Transportation Building, Chicago, Illinois.

Premier Pathescope Catalog
Is Just Out

"The New Premier Pathescope" is the
title of an attractive new booklet which
comes from the headquarters of the com-
pany, Aeolian Hall, New York. This artis-
tic booklet describes in detail the parts and
mechanism of the Premier Pathescope, the
improved model for the projection of spe-
cial width slow burning film. Interesting
pictures of the Pathescope Laboratories at
Long Island City and a model Pathescope
Branch Film Library are included.

Details of the operation of the Pathescope
and a description of the clever little Pathe-
scope moving picture camera are also con-
tained. There are now almost 10,000 Pathe-
scope machines in operation in the United
States and Canada, according to the com-
pany, and important additions are con-
stantly being made to the Pathescope Li-
brary of non-inflammable film subjects.

The present booklet serves not only as a
descriptive catalog, but explains in detail
the special features of the Pathescope idea.
A copy will be sent to any reader upon
request.

REEL and SLIDE

21

SCIENCE

NDUSTRY

SOCIOLOGY

CLASS ROOM CINEI1AT0GRAPHY

^r

Geology

{Pictures Released Through Beseler Educational Film Company, New York.)

THE ICE AND SNOW

No. 3010. Approximate length, 800 ft.

Water, in various forms, covers a large portion of the earth's surface.
About three-fourths of the earth is occupied by water in its liquid form.
A great amount of water also appears in the form of ice and snow.

Pain drops, passing through the higher atmosphere, where the tempera-
ture is slightly below 32 degrees — the freezing point — freezes into snow flakes.

Snow flakes are formed of snow crystals, although varying in shape,
they ail resemble a six-pointed star.

Water, in the form of drops, freezes into snow — still, or slowly moving
water freezes into ice.

Water freezes into ice at a temperature of 32 degrees. During the
process the water expands, note how it breaks the bottle. When once frozen
the ice contracts.

Water, through the process of freezing, lessens in density and the ice
floats.

This accounts for the fact that icebergs, those enormous pieces of ice,
fioat on the sea.

Two pieces of ice will join when closely pressed together — this is called
renewed frost.

A piece of wire, weighted at both ends, will cut its way through a
block of ice without leaving any sign of a break.

Salt, in dissolving, absorbs heat. Ice, in contact with salt, causes ex-
treme cold — this is the principle used in freezing mixtures. Water, mixed
with ammonia gas and sulphuric acid, subject to compressed air and ether,
freezes — in this way artificial ice is produced.

Although snow and ice are the cause of much pain and suffering — they,
in turn, are the source of great sport.

By Lloyd Van Doren

(Formerly of the Department of Chemistry, Jolms Hopkins Uni-
versity )
AS one looks back through the pages of history or exam-
ines the reports of explorers and archaeologists there is
obtained a firm conception of the fact that from the very
earliest times, and particularly during those periods be-
fore ready means of transcription were known, all peoples have
availed themselves of the picture for the purpose of giving an
impression and for the imparting of knowledge. We find the
youth of the nations sitting before their instructors who give of
their knowledge and learning by oral statements which are, as
largely as possible, illustrated and conveyed to the minds of the
learners by animate and inanimate objects and by picturization.

It is thus quite fully shown that teachers in past ages realized
— probably brought to that realization, in great part, by lack of
other means of presentation, but realizing it nevertheless — the value
of the picture as a method by which the student was enabled
to grasp the material being offered in a much more thorough and
comprehensive way.

Lantern Slide Marked Advance
If we wish to present a subject in a manner which will enable
the greatest number to most fully grasp it we must make the
presentation visual. This conception during the past few years
has taken very firm root in the minds of many teachers, for the
greater number of the teachers are familiar with the three most
common types of students : (a) those students who are able to
master a subject by the simple text-book and class-room presenta-
tion, without any illustration; (b) those students who are unable,
even by very arduous and conscientious application to their studies,
to make better than a barely passing grade without illustration of
the subject material, but who are able to make a much better
showing when the text is augmented by illustrative features ; and
(c) those students whose minds seem to be so constituted that
their work lies between that of the two types just mentioned. This
third class of students will do fair work without the aid of an
adjunct means, but the average is materially raised — as has been
shown by actual trials wherein a comparison of the two methods
has been made — whenever the text is supplemented by the picture.
The marks of the first type will not be decidedly different,
but their comprehension of the subject will be more thorough and
complete, whereas, the second class will be the one which receives
the greatest benefit from the use of the picture.

That the picture is an important aid in the education of the
youth is not at all surprising when one calls to mind the fact that
the child first learns to recognize and know the things about him
by having the actual objects pointed out to him -and properly
named, or by being shown pictures thereof. It is not to be con-
ceived that the child would at all readily come to know the most
familiar objects if other than this method were employed, and

the outstanding system for the instruction of the child that has
been evolved on the basis of this conception is the Montesorri sys-
tem. That this system is very efficient is evidenced by the suc-
cess that has been attained wherever it has been used.

Not many years ago the swinging of the pendulum of ideas
brought us back to look upon the picture as a valuable means
for use in conjunction with the teaching of any subject, and
we had the installation of -projection apparatus and the compiling
of considerable libraries of slides by our schools from the grades
to the universities.

With the picture illustrative of the subject material at one's
command, the student is not called upon to evolve a mental picture
for himself based upon the description in the text, which is often
too meager or incorrect in details, to permit of a clear picturiza-
tion— but rather he is given a detailed and accurate idea of the
process or period in question. Then, too, the student is not
usually in possession of sufficient technical knowledge to enable
him to draw a correct and complete mental picture. It must be
admitted that in the lantern slide was found a marked advance in
teaching practice.

When to Use Pictures

At the time of the advent of the motion picture, the under-
lying thought was to afford amusement only but, as the art be-
came more and morely highly developed and the possibilities of
the film became more generally known, it was realized that we
might avail ourselves of a more thorough, comprehensive and
reliable supplementary educational means than had been granted
by the use of the slide. The development has been sure and
rapid and directed along the lines to secure the greatest useful-
ness. Many of our large corporations have realized the value of
the film as a means of acquainting the public with the various steps
in the processes by which a certain commodity is produced and
have accordingly had such films prepared for distribution.

It is true the idea of advertising entered in, but, neverthe-
less, we have thereby an added educational feature. Not only have
the industrial corporations realized the good results that are sure
to accrue by utilizing the film, but there are today several com-
panies who are devoting their entire time and energy to the de-
velopment of what may be called the purely educational film ; that
is, films for the illustration of the great majority of subjects
taught ; as, for example, chemistry, physics, botany, history,
geography, literature, etc.

By means of the films the processes may be depicted as they
really operate. This cannot be accomplished on the slide. The
slide leaves much to be desired, although valuable in itself. The
film is not always able to reproduce the entire process because
of concealed parts. This difficulty, however, is now being over-
come by the use of animated drawings in conjunction with the
pictures produced in the pdant. This idea was much used in the
army training camps, and because of its success there one may
safely predict that the subject presented with the recently de-
veloped film as an adjunct will prove to be most interesting and
attractive and immediately well grasped by the students.

The question naturally arises : should the film, or slide, be
used in direct conjunction with — during the same class period —
the subject matter, or at specially set times? In the mind of the
writer the best time for the showing of the allied film is during
the same class period in which the subject matter is being dis-
cussed, and the illustration should precede the discussion of the
text so that any confusion of ideas in the mind of the student may
be cleared away prior to the class work proper. The use of slides
may be adapted in the same way.

There are, of course, three possible ways to make use of the
picture during class work, that is, before text discussion, follow-
ing the text discussion, and interspersed with the discussion. It
has been the writer's privilege to try these three possibilities with
several classes and it is his firm conviction that the illustrated
material presented before the text is for the average class the best
mode of procedure. _ .

The teachers have "at the present time the greatest opportunity
that has ever been made available to the teachers of any period
in the history of the world, and we feel assured that they will
not fail in the great trust of directing the development of the
youth of the nation to the highest type of young manhood and
young womanhood. In this important work the film and the
slide will be their most valuable assistants.

22

REEL and SLIDE

Ad Slides— Good and Bad

A Department of Criticism, Edited for
Reel and Slide Magazine by Jonas Howard

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THE most successful users of advertising lantern slides are
those national advertisers who have a strong dealer or-
ganization, able and willing to co-operate in securing the
greatest efficiency from material at hand. Any manufac-
turer may supply slides for his dealers, but it is another thing to
get the dealer to use them, especially at a time when the dealer
is swamped with placards, signs, sample racks and what-not. A
great many retail merchants fail to understand the powerful ap-
peal of the picture screen. It is up to the manufacturer to educate
him.

Here's how one Chicago firm did it. This firm sells cheap
fabrics, largely through notion stores in small towns. For years
colored slides have been included in a liberal dealer help service.
A check-up last season indicated that the slides were not being
used to any great extent. This check-up was made by the firm's
salesmen in the course of their rounds. It was found that :
(A)— The dealers failed to realize the relative value of visual

appeal.
(B)— The dealers underestimated the buying power and poten-
tialities of a theater audience.
(C) — The dealers regarded the slides supplied them merely as ads
for the manufacturer and his line.
This firm believes in the screen as a business getter. So, the
sales department set about to educate the dealers on slide publicity.
A radical change was made in slide copy. In each slide the dealer
himself was given the full value of the space. The fabric trade-
mark was made .secondary. The manufacturer's name was com-
pletely eliminated. With a new circular setting forth this policy,
a letter was sent to each dealer calculated to impress him with the
value of screen advertising.

The chief points in this letter were as follows :
1— The buyers the dealer must depend up-
on "congregate each night in the
nearest picture house.
2— The dealer is assured of their atten-
tion for a certain number of sec-
onds.
3— The slides only incidentally boosted
the trademark of the manufactur-
er; primarily they advertised the
retail store whose name appeared
on them.
A — The slides were quality slides.

A second letter followed later remind-
ing the dealers of the value of the lan-
tern slides and reminded them of the
value of a proper window displav during
the theater run of the slides. It is be-
lieved by this firm that fifty per cent of
the non-users of slides among their deal-
ers renewed the use of the material sent
them. A salesman's check indicated this.
* * *
A few national advertisers have
learned to follow the lead of the editor
in taking advantage of the pretty girl as
a "good thing to look at." On the other
hand, a great many persist in projecting
unpleasant subjects on the screen.

The worst thing the writer has seen
along this line was a row of decayed
teeth! The article advertised was tooth
paste. Repellent, disgusting, and crude.
The advertiser was trying to scare those
who saw his slides into the purchase of
his goods. People do not go to theaters
to be scared or to be disgusted.

A California man has invented a "mo-
ing lantern slide," to be projected from a
special stereopticon which has attracted
considerable attention among advertising
men. In reality, these slides offer the use
of a still picture that moves. This sounds
paradoxical, it is true.

The slide in question is very much like
any ordinary slide except that two slides
are combined in the machine. A mechan-

ical contrivance in the projector will operate these slides in a way
that a woman on the screen may be seen to play the piano or brush
her teeth in lifelike reality. There is no end to the movements
that may be shown, which makes the invention of great value
in many lines of business. The machines are made for store win-
dow or lobby use.

# # #

"Clock slides" — the slides that may be adjusted by the operator,
telling the exact time, are in big demand among advertisers be-
cause of their attention-getting qualities. These slides were put
on the market by the Perfection Slide and Picture Corporation of
New York and are now being used by many national advertisers.
The clock slide simply has a dial on a convenient spot with adjust-
able hands, easily turned to the proper position by the operator.
This is one of many practical slide novelties put out by this com-
pany.

Among the slide makers who are dealing with important na-
tional advertisers and who have been foremost in the fight to raise
the standard of quality and to maintain prices may be counted
Mr. Fred A. Apfelbaum of the Perfection Slide Company, New
York. Mr. Apfelbaum is one of New York's pioneer slide makers
and has introduced a number of novelty slide ideas which have
been popular for years among national advertisers. Mr. Apfel-
baum makes a plea for a higher quality of slides for theaters ex-
hibitions in these words :

"Since slides form an integral part of practically every theater
program, the slide maker and user must bend their best efforts to
bring quality up to the standard of moving picture productions in
connection with which they are shown. Above all, slides must be
up to date. Just slides are not wholly effective. Slides bearing
clever ideas and novelties are the order of the day."

Many advertisers are familiar with the Apfelbaum motion
slide and the Apfelbaum clock slide.

The motion picture, "Fit to Fight," has been added to the film
library of the Department of Visual Instruction of the University
of California Extension. This picture was shown at. the Folsom
State Prison to an interested audience of about 500 persons. Any-
one interested in this picture may secure the same through the
department.

Standard Slide Corporation calls attention to a dealer help slide service prepared by them
for Adolph Gobel, Brooklyn, N. Y '., manufacturer of meat products. The set is illustrated
above. A snappy circular headed, " Slide-V ertise in Your Local Picture Theater!' is calcu-
lated to secure' the dealer's help in getting effective exhibitions for the slides. In each case
the local dealer's name is reproduced on each slide in the series.

REEL and SLIDE

23

SCENARIO — PRODUCTION

DISTRIBUTION

{The appended article strikes the undersigned
as being one of the best expositions of the use of
moving pictures in industry ever written.^ For
that reason it is herewith reprinted in full in this
department. — E. J. Clary.)

By Jam Handy

(Vice-President, Bray Studios, Inc.')
(Being an illustrated talk before the Exec-
utives Club of Chicago.)

THE utility of pictures for com-
municating ideas has always been
universally recognized. The first
ancient writing was picture writ-
ing on the walls of cliffs and caves. The
modern catalogue must be full of pictures to
be effective. To the universal explicitness
of photographs, motion pictures add the
life of movement, and the control of at-
tention ; these three advantages are the
keynotes.

There was a time, which all of us easily
remember, when printing for business pur-
poses was used to a negligible extent. To-
day, business literature is of the greatest
industrial importance and virtually all suc-
cessful corporations are making wide use,
in many fields, of printed matter such as
trade papers, catalogues and the like.

Mr. Arthur Brisbane, who is considered
to know just what words are capable of,
says that one picture tells more than 10,000
words. There are 16,000 pictures in a
single reel or film which can be shown to
an audience of any size, complete in
twelve minutes.

Mr. Brisbane says, "Human beings seek
sensations and impressions in their own
minds. A story or an idea enters the
brain more quickly through the eyes than
through the ears. Men have used their
eyes to gain information for more than
a million years; they have used speech
for one or two hundred thousand years
at most. The average human being can-
not absorb easily, or at all, complicated
sentences. The eye, on the other hand,
understands instantly. Pictures move rap-
idly."

At present, the business uses of motion
pictures fall into two main groups, (1)
to increase production, (2) to increase
sales. In production, its uses are princi-
pally confined to (a) Training Employees
in their work, (b) Industrial Morale, (c)
Scientific Investigation, (d) Safety. The
selling uses of motion pictures are those
of Demonstration and those of Advertis-
ing. These are closely associated, and, in
fact, more or less include each other.

Task instruction films, by which the
transfer of skill is greatly facilitated, show
in visualized detail the working principles
of any mechanical appliance and clearly,
simply and unmistakably the operations of
the most complex parts. By their use, it
is possible to make great speed in prepar-
ing green labor for skilled operations or
training men to new work in reconstruc-
tion changes.

* *% %
Motion pictures provide the display, for
observation and discussion, of any action
perfectly performed — and then all desirable
results which can follow. They provide
the display for exposition and warning of'
anv error of whatever kind — free from any

attendant undesirable results therefrom,
such as damage or danger. One efforl,
one cost, unlimited repetition.

In activities involving industrial morale,
motion pictures are used for propaganda
purposes, teaching the value of unity, right
living and prudent conduct — or showing
the benefits of house policies. For ex-
ample, "safety first" films present with
dramatic power the errors and accidents
of the factory and the poverty and woe
that follow.

Scientific industrial research utilizes the
motion picture for securing progressive
photographs that record permanently for
magnified projection, chemical, physical or
bacteriological occurrences, especially those
beyond the scope of the investigator's eye,
i. e., microscopic or occurring too quickly
to be perceived.

For example, pictures were recently
taken at the rate of one hundred and
twenty-eight photographs per second of
the destruction of an oil circuit breaker.
One of the big electrical companies has
been concerned by this lightning-like and
ultra minute trouble maker. It has
troubled the electrical world for years.
Only motion pictures and ultra-rapid
photography could detect what actually oc-
curred.

Motion pictures for sales purposes are
used (a) by salesmen carrying a portable
projector which will throw the sales story
on any wall, and (b) by dealers who ex-
hibit them in their stores or arrange for
group showings in nearby theaters. For
example, one manufacturer of washing
machines sends his salesmen with picture
shows into the kitchens. The offer to
show movies on the wall gets immediate
interest and frequently the housewife calls
her neighbors in.

Advertising films are circulated through
the photoplay distribution system, when
they have sufficient entertainment value
to permit. Otherwise they are supplied
to the Young Men's Christian Association,
to schools, to churches and lodges, or
other organizations having auditoriums
and valuing such pictures for their infor-
mational contents. Also, they are sup-
plied to dealers, who arrange to show
them in the neighborhood theaters, in con-
nection with newspaper publicity.

Motion pictures can reproduce almost
every selling effect. With titles they com-
bine whatever power may be put into care-
fully chosen word statements and most of
whatever lure there may be in seeing the
article. Whatever prestige effect that may
come from displaying the size and char-
acter of the factory can also be gained.
Every merit possessed by the material can
be shown, including all details of their
origin and all tests to which they are put
in selection. Every value that any manu-
facturing process may contribute to qual-
ity can be shown in one sitting. All uses
to which the product is suitable can be
exhibited. Especially desirable features of
operation can be emphasized, and every
inconvenience or costly result from failing
to use the product can be demonstrated.

Rapid exposition, uniformly intelligible,

of the most complex electrical mechan-
isms, has been achieved, including picturi-
zation of many things never before seen
except in the mind's eye. In the farthest
present development these pictures begin
with an ordinary exterior photograph
which fades into an exposed interior and
changes into a skeleton cross-section. One
unit at a time is built up. Each part is
shown separately, first still and then in op-
eration. Any part superfluous for a move-
ment may be eliminated, to be brought
back again when required. Each part
functions independently or in association.
Photographic reality alternates on the
screen with the technical drawings ; one
fades into the other. Electrical forces are
visualized for the unimaginative. Explo-
sions are delayed until they are viewed
as a progression, seen through the open
side of the sun. The Bray Studio's staff
made many such pictures for U. S. Army
use.

* * *

_ All standard possible faults of opera-
tion may be exposed, and their results,
however dire, shown plainly and repeat-
edly without danger. Once filmed, disaster
and destruction may be repeatedly repro-
duced within a hall without danger. Dark-
ness, except on the screen, excludes all
distraction. Subjects are displayed and re-
moved from the scene at will. There is
no difficulty of crowding or craning.
Everybody can see what is exhibited ; no
one can see anything else. By such means
it takes little time to turn raw recruits
into efficient operators of expensive and
delicate machines.

Before intricate instruments are touched
the theory on which they work may be
well understood. . Men of simple minds
and small vocabularies come to "see how
it works" very quickly. From that point
it is a short step to the proficiency that
comes with manual familiarity. Many who
are lost by the spoken lecture can spell
out a few words at a time on the screen.
And the visual impression is lasting.

The motion picture makes it possible to
overcome both time and space; these are
two comprehensive works. By "overcome
time" is meant that motion pictures permit
us to reproduce on any number of occa-
sions whatever may be out of reach be-
cause it happened in the past. We can
reproduce to-day what happened yesterday,
or years ago. Just as we have the de-
ceased Harold Lockwood performing to-
night in the theaters, the lamented Colonel
Roosevelt in vigorous animation on to-
day's screen — just so we can easily put
into permanent form and project whatever
will occur to-day in any business and
which may not occur again to-morrow.

Equally well what is to occur in the
future can be shown now. There is no
difficulty, when a crew of construction
men start a job, in exhibiting swiftly to
their eyes, by animated technical draw-
ings, the completion of a bridge or sky-
scraper they are about to erect, and it can
be done by showing a beam and a bolt
at a time so that the men have a perfect
idea of what they are about to build.
(Continued on page 40)

24

REEL and SLIDE

iUIIIIII

mm:

Travel, Literary,

Productions Worth While Tofasu

iiiiiiimiimiiiimiiiiiiimiiimiiimiiiiimiiiiiiiiiiiiiiiiimiiiim^

Films for the Family Group

(Reviewed and listed by the National Juve-
nile Motion Picture League of
New York)
INSTRUCTIONAL FILMS

Photoplay Magazine Screen Supplement No. 1.
Reel, 1 ; producer, Educational Film Corporation
of America; exchange, same. Remarks: Stars as
they are; a little journey through Filmland, Amer-
ican Film Company, Santa Barbara, Cal.; Eugenia
Forde, George Fisher, Mary Miles Minter and her
director, James Kirkwood; Fort Lee, N. J., World
Studio, Montague L°ve, Mr. and Mrs. Sidney
Drew at their home in Sea Gate, L. I., Douglas
Fairbanks, Miss Anita Loos and John Emerson,
Mrs. Henry B. Walthall distributing comfort kits
to soldiers at Fort Slocum; Rothacker Studios,
same man in two characters.

Photoplay Magazine Screen Supplement No.^ 2.
Reel, 1 ; producer, Educationul Film Corporation
of America; exchange, same. Remarks: Culver
City, Cal., Triangle Studio, Goldwyn Workshop;
Ben Turpin, Cleo Ridgeley, Douglas Fairbanks at
the age of 4, Geraldine Farrar at the age of 5,
Thomas H. Ince directing a Charles Ray picture,
Bessie Love, William S. Hart on Broadway, New
York, Helen Holmes, J. P. McGowan putting on
a railroad scene at 2 a. m. Cut title containing
"Gosh." Cut cartoon.

International News No. 22. Reel, 1 ; producer,
International; exchange, Universal. Remarks:
Cedar Rapids, Iowa, many killed in factory ex-
plosion; Atlantic City, N. J., B. Kendrick, who
was killed later, shown landing his plane on the
beach; Cold Spring Harbor, N. Y., daring riders
tempt fate climbing steep hill on motor cycles;
Limerick, Ireland, crowds greet American Sinn
Fein delegates^ New York, N. Y., views of strange
fish in the aquarium; Commander A. C. Read,
hero of aero flight; St. Thomas, Virgin Islands,
views of the city; Brooklyn, N. Y., baby parade
and prize winners; Mobile, Ala., fire destroys 200
homes; Seattle, Wash., first scenes of the city
from an aeroplane; Thier, Germany, heroes of
Chateau Thierry in review, Major-General Hines
and Le Jeune, who led Americans at Belleau
Wood.

Pat he News No. 43. Reel, 1; producer, Pathe;
exchange, same. Remarks: New York, N. Y.,
May Day dances of the school children in Cen-
tral Park; Washington, D. C, Secretaries Baker
and Daniels on captured German submarine
U-117; New York, N. Y., parade in protest of
the Polish massacres; Versailles, German journal-
ists at the peace conference; Imperator here with
89th Division; Sergeant A. C. York returns; U. S.
destroyers leaving Ponta Delgada; hot mud
geysers; Felixtowe, England, dirigible R-33 to
make transatlantic flight, 70 feet long, goes 110
miles an hour.

Hearst News No. 22. Reel, 1; producer. Inter-
national; exchange, Universal. Remarks: Boston,
Mass., gallant little U-boat chasers return home;
Washington, D. C, Sergeant York, war's greatest
hero; Hawker and Grieve rescued in mid-ocean,
their departure from Newfoundland; San Fran-
cisco, Cal., firemen burn whale thrown up on
beach; Fore River, huge submarine launched. R-9,
largest submarine of United States; Boston, Mass.,
Hank Gowdy, first baseball player to join army;
Ithaca, N. Y. Cornell crew beats Princeton; At-
lantic City. Lieutenant Locklear leaps from aero-
plane in flight; Grand Duchy of Luxembourg,
General Pershing greeted by Luxembourgers,
Grand Duchess of Luxembourg and General
Pershing review troops.

Gypsies of the Arctic. Reel, 1; producer. Edu-
cational Film Corporation of America; exchange,
same. Remarks: Laplanders, clothes made from
hide of reindeer. Sea Lapp, Forest Lapp, Moun-
tain Lapp; Mountain Lapps live in tents and are
nomadic; church of Sea Lapp; reindeer moss, a
"Raide" hauling freight; snow scenes, reindeer
travel a mile in 2 minutes; man's weath estimated
in herds of deer; 8,000 deer in one herd, furnish
meat, milk, clothes, tent, etc.. and then hauls the
outfit; not tamed, but subdued, following their
leader; 5,000 reindeer swim 3 miles across river.

Alaska Wonders in Motion No. 3. Peel, 1;
producer. Educational Film Corporation of Amer-
ica: exchange, same. Remarks: Childs Glacier,
a family of Kenais. their home, Russian native
church, fishtrap, icebergs, Miles Glacier, largest
in the world.

City of Mexico. Peel. 1: producer, Essanay;
evchange. Beseler. "Remarks: "The L?nd of
Manana." Cathedral. National Palace and other
municipal buildings, public garden of Plaza Mayor,

views of the main business thoroughfare, the
aristocratic boulevard of Pasco Avenue, Chapul-
tepec Castle and patriotic celebrations, President
Carranza addresses the people from the balcony.

Making Uniforms and Flags in a V. S. Arse-
nal. Reel, 1; producer, Lubin; exchange, Beseler.
Remarks: An electric machine cuts cloth for fifty
uniforms at once, one woman operates a master
machine controlling all embroidery machines which
beautify the insignia of officers, official flag of the
President, making the Stars and Stripes, cutting
the stars, joining the stripes, sewing the stars,
putting on canvas and rings.

Wild Animal Study, Part 8. Reel, 1; producer,
Pathe-Kalem; exchange, Beseler. Remarks: Baby
seal becomes a man's pet, California sea lion, sea
lions, Atlantic walrus, the great eared bat, the
largest specimen of this family of mammals is
found in Madagascar.

Simple Experiments in Electricity. Reel, 1 ; pro-
ducer, Pathe; exchange, Beseler. Remarks: A
glass rod, rubbed briskly with a woolen cloth, will
attract a ball of pith. A stick of resin, rubbed
with a woolen cloth, while having the same power
of attraction, will also attract a stream of water
out of the vertical. Electricity by induction. Vol-
ta's Electrophorus, static chimes, etc.

The Manufacture of Paper in Maine. Reel, 1;
producer, Edison; exchange, Beseler. Remarks:
Logs, cut by circular saws into short lengths, are
transformed, through various processes, into fluid
pulp; this is bleached, colored and made ready
for machines which finally turn out the finished
product.

The Oyster Industry. Reel, 1 ; exchange, Bese-
ler. Remarks: An oyster fleet, shells scooped
up with large tongs, dredging oysters in deep
water, "culled" preparatory to delivery at the
canning factory, entire process from opening bi-
valves to sealing the cans done by modern ma-
chinery.

International News No. 20. Reel, 1 ; producer,
International; exchange, Universal. Remarks:
The American naval dirigible C-S off for New-
foundland, Lieutenant-Commander Coil and crew;
Kentucky derby start, Jockey Loftus; Anzacs
march through London, Prince of Wales, Sir
Douglas Haig; Pacific Coast, California racing
yachts; St. Louis, parade of the returning
"138th"; New York City, housing problems; Cob-
lenz, Germany, no careless drivers in Army Mo-
tor Corps: New York City school children in fire
drill, setting-up exercises; World War Veterans
from American Legion; Mulhcim, Germany, am-
munition surrendered to United States.

The Washington Air Patrol. Reel 1; producer,
Educational Film Corporation of America; ex-
change, same. Remarks: The Capitol, White
House, Boiling Field, circling around the dome
in aeroplane, fancy stunts with a plane, flying
through cloud bank, new war office buildings,
Washington monument.

Photoplay Magazine, Screen Supplement No. 4.
Reel, 1; producer, Educational Film Corporation
of America; exchange, same. Remarks: Stars as
they are, a little journey through Filmland. Brun-
ton Studios, Los Angeles, Cal.; Frank Keenan,
Sessue Hayakawa, James J. Corbett, Ben Alexan-
der, Bessie Barriscale and husband, Howard Hick-
man, Christie Studio, Al. Christie, Molly Malone,
Viola Dana and Shirley Mason. Cut music hall
scene.

New Screen Magazine No. 13. Re.el, 1; pro-
ducer, Universal; exchange, same. Remarks: How
to keep your child well, care of teeth, washing,
breakfast, dinner and supper; in bad and out
again, trick pictures; the sloth of South America;
watering the thirsty land of India, oxen and ir-
rigating; the never never land, pictures which
work backward, Niagara Falls, felling a tree; the
Whoozit Weekly. Cut all scenes of dancing and
cartoon.

Hearst News No. 20. Reel, 1 ; producer, Inter-
national: exchange, Universal. Remarks: How
Boston looks to a skv pilot. State Capitol honor
heroes. Chaplain Duffy, Mayor Hylan; Chicago,
III., W. H. Taft helps Victorv Loan, decorating
two "cobs"; New York, N. Y., Ole Hansen, Mayor
of Seattle, speaks for Victory Loan; horse show
at Santa Barbara, Cal.: New York. N. Y.. run-
ners in Victory Loan Way. Max Boland. winner;
Norfolk. Va., new drv dock ready for use: Wis-
consin. Secretary Daniels meets heroes of Ver-
dun; Pensacola. Cal., carrier pigeon messenger,
dirigible, aviators saved by rope ladder.

International News No. .19, Reel. 1; producer.
International: exchange. Universal. Remarks:
Pittsburgh, T"a.. cas masks; British trans-oceanic
seaplanes; Wellesley girls boost 'Victory Loan;
Hoboken. N. J., Secretary Baker, Lord Reading;
mess time on chicken farm; boyhood home of

Lincoln dedicated, grave of Anne Rutledge, store
where Lincoln worked; British ships sunk in
waterways of Zeebrugge to close channel; New
York, N. Y., parade of 77th Division from Ar-
gonne Forest. Cut titles, "Dawn the torpedoes"
and "Hell."

Bird Life Study, Part 2. Reel, 1; producer,
Pathe-Kalem; exchange, Beseler. Remarks: The
yellow hammer, hedge, sparrow, thrush, finch,
chaffinch, linnet, bullfinch, sedge warbler, reed
warbler, reed bunting, wagtail, blackbirds, the
dipper. Third grade.

Wild Animal Study, Part 1. Reel, 1; producer,
Pathe-C. G. P. C; exchange, Beseler. Remarks:
The sloth, echidna, six-banded armadillo, Bra-
zilian tree porcupine, bopybara, rat kangaroo,
prairie dog, American squirrel, American beaver,
marmot. Fifth grade.

Pictures in Chemistry. Reel, 1; producer, Edi-
son-Gaumont; exchange, Beseler. Remarks:

Chemical action, combustion of sulphocyanide of
ammonium, destruction of chalk of sulphuric acid,
electrolysis of water, destruction of silver wire

Instructional Films

International News. Reel, 1; producer, Inter-
national; exchange, Universal; remarks: Inaug-
uration of Admiral Oman as Governor of Virgin
Islands, views of St. Thomas, principal town on
Virgin Islands; Washington, D. C, odd tricks
used in learning to fly; New York City, German
helmets help to win Victory Loan; pyramid of hel-
mets; Le Bourge, France, King Albert of Belgium
in aeroplane captured from the Germans; Chicago,
111., U. S., releases "Cub" star pitcher; Brook-
lyn, N. Y., repairing ship; Paris, France, Ignace
Jan Paderewski and Commander Haller of the
Polish army; Coblenz, Germany, German locomo-
tives given over to the Americans; Albany, N. Y.,
Governor Smith leads Victory parade; old "69th"
back on transport Harrisburg, Col. W. D. Dono-
van and staff.

New Screen Magazine No. 10. Reel, 1; pro-
ducer, Universal; exchange, same; remarks: Bo-
hemia in Washington Square, New York City, res-
taurants, etc. ; "Abe Martin's sayings." Semi-
nole Indians in the Everglades, Florida, cypress
canoe trail, cargo of otter skin and bananas; in
the Alps, by rail to the Schynizze Piatt, the land
of eternal snow; digging frogs from mud; new
kind of school, children follow their own special
inclinations; "Indoor Sports" cartoon.

Gaumont Graphic. Producer, Gaumont News
Film; exchange, same; remarks: New York City;
Los Angeles, opening baseball season; baseball at
San Francisco; Ponta Delgada, Azores, coaling
station of world renown, landing place for aero-
planes, landing stage, linens and pineapples ped-
dled by inhabitants; Aberdeen, Wash., log train
wreck; Mare Island, Cal., inspection of troops,
kitchen police; Yakima, Wash., school children
raise pigs. Cut scenes of actual killing in war-
fare at end of film.

Hearst News No. 17. Reel, 1; producer, In-
ternational; exchange, Universal; remarks: Lon-
don, England, Prince of Wales leads guards in
London parade; Boston, Mass., strike of telephone
girls; first German liner arrives with troops; the
Patricia docks in Boston; Koreans in parade,
demanding liberty; Coblenz, Germany, 94th Divi-
sion guards the Rhine with aeroplanes; Eddie
Rickenbacker's "Mosquito Fleet" and his famous
plane; a spin over the Rhine; New York City,
the 332d Infantry in parade, Consul-General Tri-
toni presents medal to regiment. "Indoor Sports"
cartoon.

Four Runners of Joy. Reel, 1 ; producer, Ford
Motor Co.; exchange, Goldwyn; remarks: Making
of wheels, club spoke, inhering and facing the
spokes, polishing, steaming, boring spoke holes,
driving spokes into felloes, facing wheel for flange
plate, inspection, ball bearing, painting.

A Day with Carranza. Reel, 1 ; producer, Ed.
Film Corp. of America; exchange, same; remarks:
Home of Carranza on Chapullapec Hill, his favor-
ite saddle horse, riding around city with staff of-
ficers', soldiers pass in review, Carranza voting, the
German propaganda office, H. von Eckhart, Ger-
man minister, Bureau of Public Information, re-
ception at the palace, army in grand review, class
of 1930, Carranza in his garden, with his daugh-
ter and son-in-law, view of city from balcony.

Dogs. Reel. 1; producer, Library de Luxe; ex-
change, Ed. Film Corp. of America; remarks: Just
dogs, police dog, toy dog of Belgium, fox terrier,
ambulance dog, fox hounds, French poodle, sam-
oyedes, great Dane, old English sheep dog. Pekin-
ese, Russian wolf hound, bulldogs, St. Bernard,
deer hound, pug dog, coach dog, Pomeranian, New
Foundland. Chow-Chow, boar hound, sky terrier,
smooth-haired collie. Scotch collie, Irish terrier,
Yorkshire terrier, Irish wolf hound, corded poodle,
jumping dog slowed in action.

REEL and SLIDE

25

Glimpses of Montana. Reel, 1; producer, Pathe;
exchange, Beseler; remarks: Copper mines, Black
Eagle Falls, loading copper, smelters, large tractor
engine plows, plants and harrows field in one
operation, the Missouri River winds through pic-
turesque canyons. Reissue.

Atlas Programs

(Recent Additions to the Catalog of the

Atlas Educational Film Co., 63 E.

Adams St., Chicago, III.)

No. Subject. Classification.

186 — A Grain of Wheat Agricultural

187 — Hawaiian Islands, Agricultural Pur-
suits Agricultural

801 — Opening of Flowers Botany

1142 — Fable of Small Town Favorite....

George Ade Fable

1143 — Fable of Napoleon and the Bumps

George Ade Fable

1144 — Fable of the High Roller and the

Buzzing Blonde George Ade Fable

1145 — The New Teacher Comedy

1146 — Rev. Salamander, Unattached Comedy

1147 — A Little Louder, Please Comedy

1148 — Mile a Minute Monty Cartoon Comedy

1149 — Dreamy Dud, Cowboy — Canimated

News Cartoon Comedy

1150 — Canimated News Cartoon Comedy

1710 — Call of Yesterday— Bryant Wash-
burn Drama

2567 — Lumbering in New Brunswick —

Asbestos for a Thousand Years. Industrial
2568 — Dawn of a New Era in Electrical

Railroading Industrial

3620 — Hawaiian Islands, People and Cuc-

toms Scenic

3622 — St. Augustine — Roosevelt Dam Scenic

3623 — China and the Chinese Scenic

3624 — Verdi Canyon. Arizona, and Ver-
non Howe Bailey's S. B. of Ber-
lin Scenic

3625 — Roosevelt Dam and Vernon Howe

Bailey's S. B. of Boston Scenic

3626 — Winter Sports in Quebec, Vernon

Howe Bailey's S. B. of London. . .Scenic
3628 — Chicago to San Diego and Vernon
Howe Bailey's S. B. of San

Francisco Scenic

3631 — Top of the World in the Canadian

Rockies Scenic

4069 — Nature's Children Animals

4127 — Jael and Sisera Religious

CHURCH FILMS
PRODUCTION CO.

306 Brumder Bldg., MILWAUKEE, WIS.

OFFERS FOR SALE

State or City Rights
to be Exhibited to
Churches, Schools or

Institutions

POSTERS, CUTS,
PAPER, INSTRUC-
TI ONS, ETC.,
FURNISHED

Price Determined by
Extent of Locality

Available Film for Safety
Standard Projectors

{The Pathescope Library can be had at any
Pathescope Branch Office)

To permit a better selection of subjects, the
Pathescope Company has divided its list into
classes as follows: 1, travel, hunting, manners
and customs; 2, industries, forestry, agriculture;
3, popular science, natural history; 4, topical and
war; 5, fairy and trick scenes; 6, comic scenes;
7, vaudeville; 8, comedies; 9, dramas; 10, religious
and Biblical scenes; 11, reconstructed history; 12,
military sports; 13, detective stories; 14, animated
cartoons.

Reel No. Title. Class.
A-58 — Pathescope Periodical No. 7 4

a — The Elephant Butte Dam.

b — Coney Island Entertains Orphans.

c — Demonstration of Combined Harvester
and Thresher.

d — Visit to Indian Reservation.

e — Raising Silver Foxes for Market.

f — "Col. Heeza Liar" in the Trenches.
A-S9 — Pathescope Periodical No. 8 4

a — Fencing Tournament.

b — The Terrapin Industry.

c — U. S. Army in Mexico.

d — Out-door School for Children.

e — Bridge at Topock, Arizona.

f — Newark Centennial Celebration.

A-60 to 63 — Martin Chuzzlewit 9

A-64 to 67 — Lorna Doone 9

A-68 — Pathescope Periodical No. 9 4

a — New York Mosquito Exterminating
Campaign.

b — The Largest Locomotive in the World.

c — Walnut Gathering in California.

d — The Drill at West Point.

e — U. S. S. Nebraska in Drydock.

f — How the Government Makes Postage
Stamps.
A-69 — Pathescope Periodical No. 10 4

a — The Latest in Automobiles.

b — Commencement at Vassar College.

c — Old Tennessee Trapper — One of the
last of his kind.

d — Demonstration of Monorail Car.

e — Cavalry Maneuvers in San Francisco.

f — How the Government Makes Paper
Money.

A-70 to 73— The Ring and the Book.... 9

A-74 to 77— Adam Bede 9

A-78 — A Voice from the Deep 8

A-79— The Children Elope 8

A-80 — A Brave Hunter 8

A-81— That Dare Devil 8

A-82— The Fatal Chocolate 8

A-83 — Like the Cat, They Came Back 8

A-84 and 85 — In the Garden 9

A-86 and 87 — An American in the Making 2

A-88 and 89 — Children's Hour 5

A-90 to 94 — Treasure Island 9

A-9S to 102 — Macbeth 9

Note: Enoch Arden. Martin Chuzzlewit, Lorna
Doone, The Ring and the Book, Adam Bede,
Treasure Island, Macbeth. The Deerslayer and
Les Miserables are particularly recommended for
the review of literature students.

A-103 — Jephtha's Daughter 10

A-104 and 105 — Christopher Columbus 11

A-106 and 107 — Manhattan Trade School 2

A-108 and 109— The Cost of Carelessness 2

A-110 — Their First Divorce Case 8

A-lll — Mister Jefferson Green 8

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature :

Name of picture

Producer Exchange _

If your theater is willing- to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Date..

Signed..
Address..

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature :

Name of picture : _ =

Producer ...Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Date..

Signed..
Address..

Fill In and Give This to Your Nearest Theater Owner

Proprietor ; Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture _ —

Producer..

Exchange..

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed _ ~

Date..

Address^

26

REEL and SLIDE

pmillHliu iiiiiiiiiiiiiiiini ii mini iiiiiiiiiiiiiiiiiiiiiinii mum m miiiiiiiiiimi 11 miiim i iimmiiiiiimiiimmmiiimi|

I Instructional Productions !

of the Month |

i i

i Contents of News Weeklies, Screen Magazines, Industrials |
and Scenic Reels, Which Have a Regular Release

Date, Will Be Reviewed in This Department. |

^axfDJnixniiiiuiriitLniJKiiiiJiJiiiiiniiiKiiimiiiiiitiMjniiiiii icti 1 1 iiiti Hiirrii jieii 1 1 riin iiimti iiimi mini 1 1 jiu u iiiitiuiiiiu iiiiiiiini i inn 1 1 iisii 11 mti i n liiu iimcii] jiim uif?^

Americanizing Children — Oregon Bird Life
Bray Pictograph No. 6118

In

New York is manufacturing Americans, Amercanizing the
children of its foreign districts. Bray Pictograph No. 6118 shows
bow the public libraries of the city are being used to teach the new
generation the ideals and history of our nation. In the same
Bray Pictograph is a subject on the bird life of the Klamath Is-
lands of Oregon, where many river waders make their home.
Taken on the waters of the great Oregon river, the pictures in-
clude views of the blue heron's home, the avocet's nest at the
water edge, the baby heron's novel nesting, the plover and the
dainty phalarope. Bobby Bumps discovers a new emergency
equipment for a failing motorboat and also some new ideas for
having the best of it when folks go fishing in parties.

The Cataracts of the Iguassu — Burton Holmes

After eleven days by rail and river in the company of Burton
Holmes (Release No. 1218) up the Parana from Buenos Aires,
you step ashore and wend your way through the tropical for-
est to the brink of a glorious gorge on which is perched the
Grand Hotel del Iguassu, where you literally tack your signatures
on to the register. It is some hotel ; the cook is the only male in-
habitant for miles around; from that you judge what kind of a
"hotel" it must be. To get a view of the falls you are obliged to
hack your way through the tropic jungle. From various view-
points to be secured you gaze in awe at the three great groups
into which the falls of the Iguassu are divided. These extend foi
two and a half miles from the giant Argentine amphiteater to the
Brazilian Palisades on the north bank of the river. The falls are
fifty feet higher than Niagara, more varied, more extended and
equally beautiful. Mr. Holmes takes you to many points for ob-
servation. He also takes you for a cruise above the falls in the
calm, swift channels. He also takes you to an island on the very
brink to look into the depths, and with him you scale the bank,
being lowered over ledges and taking all kinds of chances to get
the best view of this wonder of the world, which as yet has only
been seen by a few scores of white men, but which some day will
become one of the great tourist objective points of the world.

Prehistoric Beasts — Progress of the Telephone —
German Helmets — Screen Magazine No. 16

Seven widely diversified but interesting subjects are contained
in the new Screen Magazine No. 16, the novelty film offering pre-
pared by the Universal Film Company. Two are views taken in
a dried up asphalt pit in California where thousands upon thou-
sands of prehistoric animals of the pleistocene period were en-
gulfed and a race for life between two of nature's slowest moving
reptiles, the turtle and the worm, which results in the worm being
a total loss.

Also, the student of things scientific will find enjoyment in
pictures of the first telephone. In this subject the original com-
mercial telephone serving only five persons is contrasted with the
magnificent and powerful plants of today which can accommodate
25,000 subscribers. Of an amusing nature is a subject showing
the unique uses to which a German helmet can be put. For scenes
showing humanity at its densest — physically not mentally, of
course — the camera man has shot a few alleged "quiet spots" in
New York, Brooklyn Bridge, Times Square, the Curb Market and
Columbus Circle.

Abe Martin's sayings and a trip to Big Smoky, Tenn., for a
day of trout fishing with one of Tennessee's ablest exponents of
the art are also included in the sixteenth Screen Magazine.

New York's Great Museum — Tricks for Kiddies —
Submarine Chasers — Bray Pictograph No. 6117

Probably no museum in the whole world attracts such throngs
of visitors as the great New York Museum of Natural History
situated in the very heart of the biggest city in the United States.
Scientists, students, educators, beauty lovers and even the idly

curious flock through its vast apartments tirelessly. Yet almost
none of them realize what vast sums have been spent in the prepa-
ration of the exhibits and few understand how or where the ex-
hibits were made. The Paramount-Bray Pictograph No. 6117 takes
you inside the scientist's laboratory in the great tower of the
museum and shows you how the glass-blower, wax-modeler and
artist, armed with microscope and myriads of curious tools, exe-
cute their marvels of workmanship under the direction of Prof.
Roy Miner, curator of Darwin Hall.

How to keep the small boys of your family happily occupied on
rainy holidays is another useful lesson taught in release No. 6117
of the Paramount-Bray Pictograph. If you've ever had your best
silk hat used as an accessory in a sleight-of-hand show in the at-
tic, or your best mahogany tea-table employed as a ping-pong
court, you will do well to take a hint from this little picture on
"Indoor Sports." In the spring of the year, when the sky calls
you and the road calls you and the very buffeting of the wind
makes you laugh aloud with the very joy of living, you feel an
extra thrill every time you see a picture of a trout stream, or a
mountain climber with knapsack and alpen stock, or a bridle path
through the woods, or even a big pillowy cloud scudding along
behind a hilltop. And as for a sailboat or a motorboat! Oh, say!
Just run in somewhere and see the Paramount-Bray Pictograph
No. 6117 and see the way that fellow in his speed launch tackles
the rapids of Snake River, Idaho. It makes cold chills skip up
your spine every time he gets caught in a whirlpool.

The story of Uncle Sam's submarine chasers is also told in
issue No. 6117 of the Paramount-Bray Pictograph. The details of
the method that broke Von Tirpitz's nerve and won the race be-
tween submarine sinkings and the production, are diagrammed and
photographed as one of the items in Paramount-Bray Pictograph,
which gives a clear exposition of just how the great scale produc-
tion was accomplished.

Scenes of Sergeant York's Home — Transatlantic
Bird Men in Kinogram Reel

The June 2d issue of Kinograms carries with it eleven fea-
tures. Foremost are pictures of Sergeant York, the greatest hero
of any war in the annals of history. The Tennessean mountaineer
and conscientious objector, who not until his captain and the
major of his battalion established to his understanding by reading
of the Scripture that he was justified in trying to kill the enemy,
did he go into battle as a business. Exclusive pictures are shown
of his mountain home in Tennessee.

The same issue of Kinograms shows the first pictures of the
landing of the American aviator in N. C. 4 at Ponta Delgada.

Also the last pictures of Hawker a few minutes before he
started on his attempt to fly across the Atlantic in an English
aeroplane.

"Land of the Ukulele" Filmed in Ford Educational

No. 151

"The Land of the Ukulele" is the subject of the Ford Educa-
tional Weekly No. 151, which takes one on a trip through the
Hawaiian Islands, showing the industries of the natives, the cus-
toms which have been brought in by the Americans to improve
living and edlcational conditions, and the water sports which are
characteristic of the islands.

Careless Auto Driving Featured in Ford Educational
Weekly No. 153

The Ford Educational Weekly No. 153 is a safety-first pic-
ture, entitled "The Only Way." In it all the sins of a careless
automobile driver are held up before him, and the mishaps and
tragedies to which he may fall heir are shown. It also tries to
make the world more safe for people in general by a picturization
of the thoughtless and careless actions which cause many unneces-
sary accidents.

Under the title of "A Silent Sermon" the Universal Screen
Magazine No. 11 shows the effects of stimulation, over-stimu-
lation and of improper food, upon the heart. To obtain views
of the heart performing its duties, the Screen Magazine editor
went to a New York experimental laboratory where a frog
Was cut open before the camera. With the heart of the frog
exposed, scientists demonstrated what is medically termed
"jumping heart," the effect of intoxicants upon the heart, the
"normal heart" and the action of the "nervous heart." The
pictures show the wonderful organism of the heart and sur-
rounding vessels and structures. When shown to a body of
Columbia University medical professors last week, the pictures
of the heart action were highly praised.

REEL and SLIDE

27

IIIIIIIIIIIIIIIIIIIIIH

Projection

Edited by M. BERNAYS JOHNSON

(Projection Division Westinghouse Lamp Company)

Questions on projection will be answered by this department provided
addressed and stamped envelope is enclosed. Address Projection, Reel
and Slide Magazine, 418 South Market Street, Chicago, 111.

Power plant in the school at Lewis-
ton, Ohio.

and windows which effect as good light there

One of the principal features of the building is the auditorium.

CURRENT FOR RURAL
^_ PROJECTION

Nowhere is there a greater
opening for the motion pic-
ture as 'an educational influ-
ence than in rural communi-
ties. In the city there are a
great many distractions to
take public attention away
from movements that have
educational value. But in
rural communities, where it
is now realized that educa-
tion in the past has not been
all it should be, where there
is a keen interest in educa-
tional and social improve-
ment for the rural commu-
nity and where there are not
so many distractions of one
kind an other, it is found
that educational work, par-
ticularly as it is affected by
the motion picture, is com-
ing into great popularity.

At Lewiston, Ohio, there
is an institution which is a
direct and striking testi-
monial to this increase in
rural improvement and edu-
cational activities. Instead
of the customary district
school houses, one for each
district in the township,
there is a single consolidated
grade and the high school
located at Lewiston. The
building is a two-story affair
designed and built along the
lates and most practical
lines. The front and rear
walls are occupied almost en-
tirely by windows, giving the
best possible lighting in the
school rooms. The first floor
is some seven feet above the
ground level, which allows
for a high-ceilinged basement
as is had on the other floors.

By the men who were responsible for the planning o; thi'i institution
it was realized that great possibilities lay in the directum of promoting all
kind of social activities with this school house as a center, and they de-
veloped their plans accordingly. The auditorium was designed to seat over
600 and was equipped with a stage, a sloping floor and, of course, a motion
picture screen and a projection booth.

It was realized from the first that in order to hold the interest of the
township in activities at the school house, it would be necessary to have
ch'ctric service. This necessity existed partially on account of the fact
that electric light enhanced the social possibilities of such an institution, but
more particularly on account of the fact that electricity is essential to the
production of motion pictures. With the motion picture idea particularly in
lnind a stock company was organized with a capital of $5,000, shares $50.00
par, for the purpose of equipping the school house with electricity., The
$5,000 covered not only the cost of the electric plant, but all wiring, as well
as the projection machine and equipment in the auditorium. The stock
v/as completely subscribed in a very short time.

An electric light plant was purchased and installed in the basement of
the school. The capacity of the plant is 3 K. W.. which is ample for all
lighting uses in the school, and for the operation of the motion picture ma-
chine. Pictures are thrown onto the screen by a 900-watt incandescent
lamp, which is equal in brilliancy to a 30 ampere direct current or a 60
ampere alternating current arc. The use of this lamp with a good silver
screen gives the best of results.

A great many social uses for the school house have been found since it
was opened, but by far the most important and attractive one is the motion
-picture program. Starting out with one evening each week devoted to such
a program and charging a small admission fee no greater than would be
charged in the average city motion picture theater, it was found that the
interest aroused necessitated an increase in the frequency of the program.
One reel of first-class comedy or drama is usually shown, but the main
part of the program consists of educational pictures. The State Agricultural
Colleges, the National and State Departments of Agriculture and a great
many other agencies have recently undertaken the production of films which
have a rural educational value, and it is found that these are meeting with
a very enthusiastic reception at Lewiston. Films are run showing the latest
improvements in farming methods, picturing tractor demonstration, methods
of land improvement, construction of ditches, buildings, silos and other things
of interest to the farmer, who is rapidly coming to a realization of the fact
that farming is a business in which every feature must be carefully watched
if a really worthwhile profit is to be made. For the farmer's wife and the
rest of his family there are films showing improvement of the farm home.
Home labor-saving devices and the effect they have on farm life are shown
with a powerful appeal through the living pictures. Pictures of the making
of all kinds of articles and material in every day use also have a great in-
terest for the community which gathers at the school house once or twice
•a week.

What lamps are best for motion picture projection? J. C. C.

The lamps for motion picture projection are designed to operate on
30-volt circuits and, therefore, the lamps cannot be connected to the ordi-
nary house lighting circuit unless a transformer or rheostat is used to
control the current supplied to the lamp. The lamps are made in two
sizes — the smaller one (600 watts) requires a current of 20 amperes at 30
volts; the larger one (900 watts) requires a current of 30 amperes at 30
volts — both are made in the T-20 bulb. If a transformer is used the cur-
rent supplied from the line will be about 7 amperes for the 600-watt lamp
and about 10 amperes for the 900-watt lamp. For small pictures and a
portable machine you may be able to get satisfactory illumination by using
a regular stereopticon lamp. I would suggest that you try a 400-watt G-30
bulb stereopticon lamp or a 600-watt stereopticon lamp in the T-20 bulb.
Westinghouse makes a smaller lamp, 300 watt in the T-16 bulb; this lamp
can be used on any ordinary lighting circuit.

United Corporation Markets New Projector

The United Projector and Film Corporation, Transportation building,
Chicago, is just about to introduce a new standard type projector with
stereopticon attachment. In designing and building this projector great
attention has been
given to make its
construction so sim-
ple that an amateur
can easily operate it.
The weight of the
projector is insignifi-
cant, and it can eas-
ily be moved from
room to room. The
machine is very com-
pact. When not in
use the extension
legs can be folded
together, to occupy
very little space.

Illumination is fur-
nished by standard
Mazda lamp of suffi-
cient size to show an
absolutely flickerless
and brilliant picture
on the screen. Any
size picture from 4x6
feet to 12x14 feet can
be shown at any dis-
tance. The lamp
house slides auto-
matically to a posi-
tion whereby stereop-
ticon slides can be
shown instantly. Dur-
able construction and powerful illumination make this projector especially
adaptable for church and school use. All projectors ar.e guaranteed by the
United Film and Projector Corporation for a period of three years.

The United Projector and Film Corporation are in a position to give
their customers film service furnished by the universal film exchanges
throughout the United States. These films are of great instructional value
and consist of such well-known products as Heart's International News,
Current Events, Universal Comedies, Film Cartoons, and many others. The
quality and character of these films is too well known to necessitate further
comment.

"We believe that in offering to the trade a combination projector and
stereopticon of the highest type and making it possible for the trade to
secure good, instructive films at rental prices heretofore unknown, it will
not be very long before the United Projector and Film Corporation will
hold a commanding position in the field," says a statement coming from the
company.

The crowning triumph of constructive excellence
and maximum clear, soft-toned reproduction.

The cardinal essential in attaining
the full charm of ideal projection.

Distributors from Coast to Coast-Ii Samples and information upon request

MINUSA CINE SCREEN CO.

WORLD'S LARGEST PRODUCERS OF
, __ MOVING PICTURE SCREENS.

ItfeSSffcQJl Bomont and Morgan St. Louis. Mo. !•

28

REEL and SLIDE

Here and There

Dr. Thomas Harsha, a member of the
publicity division of the Department of
Health Education, Harrisburg, Pa., de-
livered an illustrated lecture on "The Fly"
at the Johnstown High School Auditorium.
Children from the seventh and eighth
grades of the public schools were present,
although everybody was invited to attend.
No admission was charged.

In cooperation with the lecture, the child
health exhibit at the Red Cross rooms
showed a novel arrangement. The "fly's
air line" was the subject, and the course of
a fly from a barn to an outhouse and then
through the windows into a home was
shown. The flies moved by electricity and
the arrangement was very clever and in-
structive.

* * *

A seven-reel picture, "Caterpillars in the
U. S. Army," was shown recently in the
Coliseum at Springfield, Ohio, to a crowd
of nearly 4,000 employees and friends of
the Holt Manufacturing Company. The
occasion was an entertainment given by
the Holt Caterpillar Relief Association.

* * *

An attractive program of motion pic-
tures and music was given in Bethany
Presbyterian Church, Trenton, N. J., re-
cently. "The Traveling Salesman," a five-
reel comedy, was shown on the screen, also
a news, a cartoon, and an educational film,
showing the workings of the U. S. postal
service.

Music was furnished by the Bethany
Mandolin Club and by the male quartette
of the church. These entertainments are
for the benefit of the community and the
small admission fee of 5 and 10 cents is
made merely for the defraying of expenses.

* * *

Ten reels of films were shown at the
high school auditorium, Enid, Okla., re-
cently, including comedy, "The Children's .
Hour," "Gathering Pineapples" and "Mon-
keys." The show began at 8 o'clock and
no admission was charged.

* * *

School No. 21 Social Center Association,
Paterson, N. J., held a motion picture en-
tertainment recently in the school, Madison
and Tenth avenues. The features were a
film of the usual high class and in addi-
tion a two-reel comedy of extraordinary
merit.

Two shows were given, the first start-
ing at 7 o'clock, while the second began
at 9.

=H * *

The First Presbyterian Church, Duluth,
Minn,, is holding a series of moving pic-
ture matinees for the younger children at-
tending the church.

* * *

At the Red Cross convalescent house at
Camp Gordon, Ga., recently, Dr. Abram
Gideon of New York, who is an out-pa-
tient at the base hospital, gave his movie
travelog, "Through the Rockies," under the
auspicies of the American Red Cross.

The travelog is a narrative of ten years'
personal experience of the lecturer in the
Kockly Mountain region, and shows some
of the most thrilling scenes of Colorado
and the western highlands. The color
work of the lantern slides from views
taken by Dr. Gideon was done by Nina
Graves, formerly colorist to George East-

man, and partly under the direction of
Major Harry D. Smith of Denver.

The Visual Instruction Service of Iowa
State College has distributed the U. S.
Boys' Working Reserve films, which were
produced last fall by the International Har-
vester Co. at the request of the Department
the past twenty-five weeks. It is estimated
that 250,000 people have been in attendance
during the year. This does not include
these showings of film not on the regular
circuit.

Prof. L. J. Ulmer, of the agricultural
division of the state bureau of vocational
education, addressed the pupils of the two
grade schools and the high school at Wil-
liamsport, Pa., explaining the plan of gar-
dening as it is done in accordance with the
rules of the national gardening association.
Professor Ulmer also shower motion pic-
tures of the work in progress in a Massa-
chusetts town and further emphasized the
details of the work.

The Woman's Faculty Club of Iowa State
College presented "The Better 'Ole" as a
means of financing the coming biemiial con-
vention of the Federated Woman's Clubs of
Iowa. The convention took place in Ames
the 12th, 13th and 14th of June.

Does Uncle Sam Use Slides? Yes

Various branches of the United States
Government are finding the slide of ever-
growing importance, if we are to judge by
the purchase of slide carrying cases. Gov-
ernment lecturers are being supplied with
carrying cases in big quantities, according
to Mr. H. L. Hall, of the Chicago Case
Company.

"For years," said Mr. Hall, "the various
branches of the Government have used
slides to impart information through the
various branches of public service. The
war seems to have increased the use of
slides in Government work, if we can
judge by the demand for carrying cases.
Uncle Sam has been one of our important
customers for years, always selecting cases
from our regular stock designs."

for Perfect Mazda Projection. The PROJECT-A-LITE
Adapter can be used in any standard motion picture lamp-
house. It is not necessary to throw away your old lamp-house and pur-
chase a new one in order to obtain the advantage of Mazda Lamps
over the old style carbons, with all their dirt, smoke, fumes and heat.

Our Regulating Transformer gives accurate regulation of amperage,
two machines can be connected to one Transformer and a perfect
change-over from one machine to the other is obtained, without dim-
ming the picture on the screen.

Get rid of the carbons and come up-to-date with us. Dealers, Atten-
tion! Exhibitors, write us for prices or the address of our nearest
dealer. We will give you SERVICE.

MOTION PICTURE PROJECTOR CO.

35 South Dearborn Street
CHICAGO, ILL.

miaul

MAGAZINE

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

JULY, 1919

No.

1

1

I
I
I
1

4

8
1

1

|

1

S

MOTION PICTURES

Teach Effectively

POWER'S CAMERAGRAPH

Projects Perfectly

The combination is a perfect one. Pic-
tures DO impress the mind forcibly — it
is the ideal method of teaching. But the
projection must be clearly defined or the
subject is not brought home and loses
interest.

Power's
Cameragraph

owes its reputation to the perfection of its
projection. It reveals to the eye every-
thing that is on the film; and so clearly
and steadily that the picture seems a liv-
ing thing.

"It makes study a pleasure"

Send for Illustrated Catalogue 21

NICHOLAS POWER COMPANY

Incorporated

Pioneers of Projection 90 Gold St., New York, N. Y.

^^m

30

REEL and SLIDE

:f"\

FITZPATRICK

aniMcELROY

Chicago

Sole Representatives

FORD MOTOR, CO.

Motion. Picture

Laboratories

rofits!

Utilize at once the Power,
Energy and Honesty em-
ployed in the production of
the Ford Educational Weekly.

It conveys to the American
People the message of Indus-
trial Progress, Universal In-
spiration and Happiness.

4

m

Start Today

■

FORD
EDUCATIONAL

Clip, Fill Out and Mail

Goldwyn Distributing Corporation,
469 Fifth Ave.,
New York City.

Send me, free of rental, one issue of the Ford
Educational Weekly. I will pay expressage from
and to nearest Goldwyn office.

Manager,

City, State.

WEEKLY

REEL and SLIDE 31

Are You a Teacher?

You doubtless fully realize the immense value of motion pictures
in class and lecture room. There is hardly a subject taught which
cannot be made more graphic by appropriate motion pictures ;
and films are available for an infinite number of subjects. Your
first problem is to determine which is, from all angles, the ma-
chine best adapted to your needs by reason of efficiency, port-
ability, simplicity, economy and — above all — safety. Our brief
presentation of Graphoscope- features will prove most interesting.
Further information cheerfully furnished.

The Graphoscope

> -"-- ; <"4

For Educational Work

There are millions of feet of educational films to be had. They
cover many subjects, including

Experiments in Physics Astronomy
Chemistry Engineering

Mechanics Botany

Geology Pisciculture

Biology Microscopy

and other sciences ; also travel, industry and the arts. The film
is a recognized part of the modern machinery of education, and a
well-planned motion picture program is becoming an essential
in the school and college curriculum.

Where and How Can You Get These
Films?

Graphoscope Film Service

is intended to answer this question.
What are your film needs ? We offer
you our assistance in making up pro-
grams and selecting films for you. We
are in touch with all the leading film
sources and will work with you and
for you in obtaining exactly the sub-
jects you want, when you want them.
We invite your correspondence.

Graphoscope

50 East 42nd Street, New York City

32

REEL and SLIDE

New " Projectalite" Adapts
Any Projector to Mazda

The "Projectalite" Adapter

Rutledge & Co., Crilley Building, Chicago,
have just placed on the market a marvel-
ously simple device by which any moving
picture projector may be quickly and easily
adapted for the use of Mazda lights.

The Project- A-Lite devices furnish an ac-
ceptable and profitable manner of changing
the standard carbon arc lamphouse into an
up-to-date Mazda projection outfit, at a
great saving to the exhibitor. It is a
complete unit, with ampere regulating
transformer or rheostat, lamp adapter, and
an extra quick change lamp holder, to be
used in case any accident should cause the
lamp to break while in service. The trans-
former is simple in its construction, ac-
curate in its performance and gives an ideal
"fade" from one reel to the other by use of
its double pole, double throw knife_ switch
and its dual function of transforming the
voltage and regulating the amperage accu-
rately.

One Project- A-Lite transformer is suffi-
cient to operate two motion picture ma-
chines situated in the same booth. It is
impossible to overload it, because but one
lamp is on the circuit at one time, yet the
change is made so quickly from one ma-
chine to the other that the light on the
screen is not dimmed by the changeover.

The entire operation of connecting or dis-
connecting the Project-A-Lite need not
consume over two minutes' lime and any
operator can install it. The regulating
transformer is built standard for 60 cycles
A. C. with ranges of voltage from 90 volts
to 115 volts or from 105 to 130 volts, to
suit local operating conditions.

The Project-A-Lite adapter is manufac-
tured to meet the demand for a Mazda
Lamp Adapter that is simple to install, ac-
curate and effective.

It is quickly adapted to standard mo-
tion picture lamp houses, simply by re-
moving the lower carbon jaw and in-
serting adapter into jaw holder. The
method used in adjusting the lamp to
a proper position relative to the rear
condenser mounting and the means of
making the adjustment are the same as
now used to adjust the carbons. You
use the same handles in the same way
they are now used and you get the
same results. This makes operation
easy. The same wires that are now
used to energize the carbons are used
to energize the lamps.

Nicholas Power Co. Finds
Varied Market

The various fields of service for mo-
tion picture machines are indicated by
a few shipments made by the Nicholas
Power Company, Inc., within the last
few days : One 6-B Cameragraph to
Colcord Coal Company, Montcoal, W.
Va, through U. T. E. Pittsburgh
branch ; one 6-B Cameragraph to Man-
hasset High School through U. T. E.
New York branch ; one 6-A Camera-
graph to M. kE. Church, Perrysburgh,
Ohio, through U. T. E. Cleveland
branch ; one No. 6 Cameragraph to
Beechwood Seminary through U. T. E.
Cincinnati branch ; one 6-B to Electric
& .Power Company, Warrenton, Va.,
through U. T. E. New York branch;
one 6-B Cameragraph to Diamond
Theater, Birdsboro, Pa., through U. T.
E. Philadelphia branch; one 6-B Cam-
eragraph to Empire Theater, Rahway,
N. J., through U, T. E. New York
branch.

Through the Southern Theater Equip-
ment Company, Dallas branch, one 6-B
Cameragraph to Brown Theater, Stamps,
Arkansas, and one 6-A Cameragraph to
Arcade Theater, Patterson, La.

Through G. A. Metcalfe, San Francisco,
one 6-B Cameragraph to Wasco Theater,
Wasco, Cal. ; one 6-B Cameragraph to
Weir Theater, Aberdeen, Wash., and one
6-B Cameragraph to Western State Hos-
pital Steilacoom, Wash.

Cameragraphs find favor abroad. A
large shipment has just been made to Em-
presa Royalty, Madrid, Spain.

Graceland College of Lamoni, la., recent-
ly showed "How Life Begins" at a conven-
tion of the church of the Latter Day Saints.

At the special semi-annual meeting of the
Material Handling Machinery Manufactur-
ers' Association, held in New York in June,
the motion pictures were exhibited by
means of the Graphoscope projectors, fur-
nished by the Graphoscope Development
Company of New York. Also, Mr. L. W.
Driscoll of the Graphoscope Company dem-
onstrated the modern portable projector
and explained its uses in industry.

CARTOONIST WANTED

Well-established producer of animated adver-
tising and industrial pictures is looking for a
trained and capable artist to handle cartoons
and other art work. Man with ideas and pep
wanted. Good proposition to the right party.
Send full particulars regarding experience, etc.

Address A. 26 REEL AND SLIDE

THE VERDICT

of our customers is — "satisfied."

They have been buying SLIDES from us for
years. They demand fair prices, quality work-
manship and prompt delivery. We have held their
trade by giving them all three — and more.

Give your next slide order to "The House of
Quality." Address

THE NORTH AMERICAN SLIDE COMPANY
(Established 1907) 122 North 13th St., Philadelphia, Pa.

A Portable Projector

The Portable Motion Pic-
ture Projecting Machine
"Without an Apology" is a

concise, accurate definition of
the American Projectoscope.

In Business, Education, or
the home, this machine offers
a compact, fool-proof and
absolutely safe means for the
perfect projection of stand-
ard sized motion picture
films. Light weight — carries
like a suitcase. Attaches to
any electric light socket.

Write for descriptive cir-
cular.

Motion Picture Supplies

We always have a com-
plete stock of motion picture
supplies on hand. Carbons,
carbon savers, slides, slide
pencils, slide carriers, mazda
lamps, tickets, etc., etc.

Our large stocks assure
prompt shipment of any or-
der— large or small.

Send for our latest Bulle-
tin— Esco News.

Exhibitors Supply Co.

845 So. Wabash Ave,, CHICAGO

157 No. Illinois Street
INDIANAPOLIS

133 Second Street
MILWAUKEE

Lantern Slide
Cases

We manufacture 16 styles of
cases for-Lantern Slides. Prom
stock boxes to shipping cases
carried in stock. Special slide
boxes to order. Jobbers and
large users supplied only.

Send for Catalogue

Keene Sample Case Co

(Not Inc.)

302 W. Lake St.

CHICAGO

REEL and SLIDE 33

100% Efficiency
Advertising

Live Model Films Graphic Films

Produced by the

Originators of Animated Cartoon

Advertising

— have a direct appeal whose selling power
is bringing a greater volume of business to
the country's wisest buyers of advertising.
We submit a complete plan based on the
individual characteristics of your business,
practical, and 100% effective.

Scenarios with the snap-ideas that attract
and persuade — the work of an organiza-
tion of experts in every branch of screen
publicity.

Write or Wire Us for Details and Plan of Distribution

The Camel Film Company

950-954 Edgecomb Place
Chicago

L. P. BOWMAN, IN CHARGE OF PRODUCTION DEPARTMENT

34

REEL and SLIDE

All There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

Atlas Educational Enlarges
Technical Staff

The Atlas Educational Film Company has
enlarged its Publicity and Advertising De-
partment. L. W. Ernst, who has just re-
turned from the navy with the rank of en-
sign, will be in charge of this department.
With his long experience in the advertis-
ing business and extensive knowledge of
the motion picture field," Mr. Ernst is in a
particularly advantageous position to direct
the advertising of Atlas.

Another addition to the Atlas Education-
al Film Company's production staff is that
of Mr. Harry Zech, who has for the
past ten years supervised the camera staff
of the Essanay Studios. Mr. Zech was engi-
neer and designer of the Model Essanay
Studios, and through his ingenious ideas in
creating so many original innovations with
lighting equipment, has attained a national
reputation. He is recognized by the depart-
ment at Washington as one of the premier
technical men of this country as regards
motion picture photography. Mr. Zech en-
ters the Atlas organization as technical di-
rector of studios and camera work, which
is an added guaranty of the perfection of
Atlas motion pictures.

Mr. Arthur Berthelet, for years supervis-
ing director of the Essanay Chicago Stu-
dios, has been added to the production
staff as chief director of production of the
Atlas company. Mr. Berthelet was for many
years connected with Broadway successes.
During his term of directorship with Es-
sanav he has directed such well-known stars
as Henry Walthal, Bryant Washburn, Mary
McLane and Wm. Gillette. His name spells
success to any production ; he is one of the
high caliber dramatic directors in the in-
dustry, and will devote his entire energy
to educational pictures. All of the future
Atlas productions will be directed by Mr.
Berthelet, which in itself should assure suc-
cess to the Atlas pictures.

§fc FACTORIES FILMED^??

Judge Brown's Experiences
to Be Filmed

World Pictures announce that they will
shortly distribute a series of twelve two-
reel features based on the most interesting
incidents and experiences of Judge Willis
Brown, famous throughout the United
States as having been the first to establish
the juvenile court. During the 25 years
that Judge Brown has been .connected with
the moral reclamation of children he has
had some wonderful experiences.

To the admirers of Mark Twain, espe-
cially those who have enjoyed reading the
adventures of Tom Sawyer and Huckle-
berry Finn, these screen stories of Judge
Brown will be particularly inviting. Out
in Salt Lake City, where the judge began
his career in helping boys and girls who.
had been charged with childhood offenses
to start out again with a clean slate, he
owed his success through the fact that he
would speak their language. He met
them on their own plane, gained their
sympathy and appreciation and was able
to satisfy justice and yet make good citi-
zens out of what otherwise might have
been human wrecks.

Complete Motion Picture Equipment for
Educational and Business Organizations

National & Speer Carbons — Mazda Lamps

CHARLES F. CAMPBELL

14 West 31st Street New York

AL. HENDRICKSON, Charge d'Affaires

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Save Time

and

Expense

PERFECTION
TITLE MATS

Patented Dec. 11, 1917

For all lecture or educa-
tional slides embodying
descriptive text; cuts cost
one-half, cuts time one-
quarter, by eliminating re-
copying.

The old way of making a
paper print of your negative,
lettering descriptive text on
it, then recopying and mak-
ing the slide, is expensive
and means the loss of detail
in the image — an inferior
slide.

Perfection Title Mats per-
mit the making of slides that
carry text matter, direct
from your own negative with
all its soft tones and shadow
details without recopying.
The descriptive text matter
is stenciled in the mat and
when the slide is projected,
shows up perfectly. Sten-
ciling the mat by machine
assures perfect alignment
and symmetrical lettering.
Convince yourself by having
us make up your next order
on this class of work, or if
you make your own slides,
let us supply Perfection Title
Mats carrying the descrip-
tive text matter required for
them. Price 5 c-mts each.

If you have your own sten-
ciling machine, we will sup-
ply you with Perfection
Title Mats with your own
name, etc., printed on them.
Specify quantity when ask-
ing for prices.

PERFECTION SLIDE &
PICTURES CORPORATION

79-83 Fifth Ave.
New York, N. Y.

Business and Educational
Screen Requirements

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CLOCK SLIDES

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REEL and SLIDE

3§

THE CAMERA THAT
ALWAYS WINS

That gets the pictures no
matter how hard the con-
ditions.

That has a new built-in
dissolve, the most effec-
tive dissolve on the mar-
ket.

That stands all kinds of
hardships and rough
usage without getting out
of order.

That was used by the
U. S. Government to
make motion pictures of
the Great War.

That is used by promi-
nent explorers and educa-
tional film makers.

IS THE UNIVERSAL

MOTION PICTURE CAMERA

This camera is the one-piece machine, every moving part being directly connected to one
main casting. There are no bulky or protruding parts and every refinement of motion
picture camera making has been built into this machine, combined with the ruggedness
and strength that make the Universal stand up under treatment that would put other
cameras out of business.

Considering the high quality of this camera, its many unique features, the price is sur-
prisingly low.

Write for free catalog giving all construction features and prices.

BURKE & JAMES, Inc.

Cine. Dept.,

246 Ontario St., CHICAGO, ILL.

Eastern Branch — 225 Fifth Ave., New York

Please say, "As advertised in REEL and SLIDE," when you zvrite to advertisers

36

REEL and SLIDE

-

Service Firm Covers Capital
and Baltimore

Louis Henry Bell, Mather Building,
Washington, D. C, announces completion
of his organization, devoted to the exhi-
bition of high class advertising films in
the Washington and Baltimore territory.
Writes Mr. Bell to Reel and Slide:

"I have opened exchanges devoted exclu-
sively to the distribution of motion pic-
tures for advertisers in Washington, D. C,
and Baltimore, Md. I am also opening a
New York business office where I will so-
licit films to be shown in Virginia, Mary-
land, Delaware and the District of Colum-
bia.

"My policy is one of personal service,
securing for advertisers a most thorough
distribution in this territory. I have made
arrangements with practically all worth-
while theaters in the territory whereby
they agree to show industrial and propa-
ganda pictures with the exception of those
films which may injure the prestige of the
theater or offend their patrons. I also fur-
nish each advertiser a report which cov-
ers the showing of his film and, in addi-
tion, such information as the location of
the theater, the class of patronage, the ap-
proximate attendance, the seating capacity,
the admission price and the competing the-
aters.

"As I have associated with me several
advertising men of newspaper and adver-
tising agency experience, I am in a posi-

tion to secure the cooperation of dealers
and newspapers. In addition to the above
I am arranging to open a private projec-
tion room and have several traveling out-
fits for giving productions to schools, insti-
tutions and the like.

"My charges are based on three factors :
First, the class of theaters ; second, the at-
tendance, and third, the length of the sub-
ject. This does not imply that I have no
set charges, but the thing that must be im-
pressed upon the advertiser is the fact that
a showing in a first run exclusive theater
is worth more to a manufacturer desirous
of such a showing than the same film ex-
hibited in a poor neighborhood house."

Trust <-

Your Negative

RILEY'S SLIDES

are good slides, and the prices are

reasonable.

We carry a stock of 35,000 available

for rental. Send for our Catalogue

"W" giving full particulars.

We are equipped to make any kind

of a slide ; we do work for Columbia

University, Metropolitan Museum

of Art, N. Y. City, etc., etc., etc.

Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)

111 Fifth Avenue, New York, N. Y.

LECTURERS!

Send Today for

Our Special
Proposition on

SLIDE

CARRYING

CASES

Since 1891 our
line of stock
boxes, cases for
lecture work and

for shipping

slides have been

standard.

We supply the
United States
Government.

CHICAGO CASE CO.

213 N. Morgan St. CHICAGO, ILL.

(Incorporated 1891)

Others say they make and
color the best slide pos-
sible.

We say the same and a
little bit more — penny
for penny we give the
best colored slide.

Scott & Van Altena

6 East 39th Street
NEW YORK CITY

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS FT"
146 W. 45th St. Bryant 2717 New York

> only to a laboratory that
can get the most out of it.

See that your copies are as good as the
negative can give.

Gunby Brothers

Incorporated

have been manufacturers and
specialists in motion picture
photography for years.

Special attention given to improving and correcting
production errors in prints and negatives, by means
of an entirely new process

Gunby Brothers, Inc.

RidgeReld Park, N. J.

&M

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES,

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTION
PICTURE EQUIPMENT

With our ACME PORT-
ABLE PROJECTOR you
can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
institutions. Price $180
complete with domestic
equipment; $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT

Where current cannot be
obtained use our electric
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion we recommend our

POWERS CAMERAGRA?H

Prices upon request

HALLBERG MOTOR GEN-
ERATOR SINGLE AND
TWIN UNIT

for one or two ares, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money!

UNITED THEATRE EQUIPMENT CORP.

Executive Offices
1602 Broadway New York City

H. T. Edwards, J- H. Hallberg,

President Vice-President

Offices in All Large Cities

REEL and SLIDE

37

Classified Advertising

A market place for the sale and ex-
change of equipment. Remittances must
accompany all orders for notices in this
column. The publishers expect that all
statements herein will bear investigation.
Rates: Per word, S cents. Minimum,
thirty words. Discounts: Two insertions,
2%; 3 insertions, 5%; 6 insertions, 10%;
12 insertions, 20%. Remittance to cover
must accompany order.

IlllllllllltlllllUIIU

MISCELLANEOUS

FOR SALE — */i sz. stereopticon lenses, all
makes, any focus, each $7.50, $10.00 and $12.00.

One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of XA sz. stereopticon lenses,
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, $30.00._

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one seam, brass eyelets, size
9x12, $15.00; 12x15, $18.00.

One set scenery complete, cost over $350.00;

suitable for stage with opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

Address B-10, Reel and Slide.

FOR SALE — Homograph moving picture head,
attaches to any stereopticon or will furnish com-
plete with one nearly new stereopticon. With
take up and rewind and short focus lens. Makes
a 10-foot picture at 30 feet from screen. Also
have 8 reels of film, standard size, which can be
used by above machine. Also have for sale one
gas outfit comprising oxygen tank, brass saturatof
and burner, combined. Tank has pressure guage.
Gives a fine light and is safest and most economi-
cal of all to use. Price of picture machine,
alone, $30. With stereopticon, $38; with films,
$50; including gas outfit, $65. Or, will exchange
for used Pathescope, if in good condition. Ad-
dress B-9. Reel and Slide.

FOR SALE, STEREOPTICONS— BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE — Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH — Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.,00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6— Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price, $160.00.

POWER'S NO. 6 A — Rebuilt by manufacturer.
Sale price, $250.00.

Address B-ll, Reel and Slide Magazine.

We will reproduce

YOUR OWN PICTURES

or copy of any kind

ON SLIDES

Each 25c, Plain Each 40c, Colored

Standard Size — Victor Featherweight Style

Guaranteed Quality.
Guaranteed Safe Return of Copy.

Show on the screen pictures which "the
boys" bring back from "Over There."

Send for our Slide Service Bulletin and
catalog of over 16,000 stock subjects.

Photo Department

Victor Animatograph Co.

125 Victor Building, DAVENPORT, IOWA, U. S. A.

ELLIOT — Latest model stencil machine. Cut
out your own stencil slides, etc. Cost $100; will
sell for $50 to quick buyer. Address B-16, Reel
and Slide.

A BARGAIN— 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quick
buyer. Address B-4, Reel and Slide.

FOR SALE — About 1,100 feet negative, educa-
tional, orange industry; includes every part of the
industry, from the plowing of ground and planting
the seeds to the loading on the train. Negative is
in first-class condition and has never been printed.
Will sell negative for $300, or make you one print
of same for $60. 1,000 feet comedy (slapstick),
never shown; sell negative and one positive for
$350. Address B-14, Reel and Slide Magazine.

FOR SALE — Four 5yi ampere rheostats for use
with 5^-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE— National Portable Projector.
Takes standard films. Just the thing for school
or church use. Original price $60. Will sell for

FOR SALE — Powers 6-A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price, $65. Address B-8, Reel and
Slide Magazine.

FOR SALE — Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, Reel and
Slide.

FOR SALE— 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l, Reel and Slide.

FOR SALE — Bausch & Lomb Balopticon with
gas and electric arc attachments, complete in spe-
cial XX Taylor trunk. Trunk alone worth $2S.
All good as new. Will sell outfit complete for
$50. Address B-12, Reel and Slide.

FOR SALE — Powers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
Slide Magazine.

FOR SALE — Simplex projector, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and
attachments, $190. Powers projector 6-A, hand
drive, $125.00. Powers No. 5, complete, hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen, No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents.
One matched pair, "Kino" imported lenses, 6 e.f.,
cost new $160.00, will sell for $100. One 100
hour G. E. arc light, $19. Address B-5, Reel and
Slide.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

STEREOPTICONS BOUGHT, SOLD AND
EXCHANGED— R. Hollingsworth, Overton, Neb.

SLIDES RENT FREE— 125 SETS, UNIQUE,
UNUSUAL. R. Hollingsworth, Overton, Neb.

FOR SALE — A few slide carrying cases, slight-
ly shopworn but in good condition. Have 50 in-
dividual partitions and strong catches. $1 each-
regular price, $1.50. Address B-7, Reel and

Sltde.

FOR SALE — One $350 stereopticon machine
manufactured by American Automatic Advertising
Company, with motor, 115 volts D. C. Can be
worked automatically with alarm clock. A splen-
did machine for use in advertising. Best offer
takes it. Address B-18, Reel and Slide.

38

REEL and SLIDE

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for National and Local Advertisers

£T\ NOTE: The film companies listed below have definite arrangements with the moving picture tkea'ers in their
fl| respective cities and localities for the daily exhibition of high class advertising films. They can GET YOUR FILM

\\\ BEFORE THIS TREMENDOUS AUDIENCE, TOO. Any reader of REEL AND SLIDE Magazine having films

they desire widely exhibited may secure regular showings — at moderate rates — by communicating directly with these agencies.

In this way. either certain preferred centers of population may be booked or the country — a.i a whole — effectively and
quickly covered. REEL AND SLIDE Magazine will be glad to furnish further information concern'nq this plan upon rrgues'.

CLEVELAND, OHIO

TOLEDO, OHIO

The Industro-Scientific Film Company

1514 Prospect Avenue

Showings Secured in the Leading Theaters
of Cleveland and Vicinity

Producers of Industrial and Animated Advertis-
ing and Educational Films

WRITE FOR TERMS ON MOTION PICTURE
DISTRIBUTION, AND PLAN

CHICAGO, ILL.

The Camel Film Company

950 EDGECOMB PLACE, CHICAGO

Can secure showing of short length moving pictures

in high class theaters in Chicago and Vicinity

Figures and terms supplied on request

Producers of the New Graphic Advertis-
ing Films and Industrial Pictures

DETROIT, MICH.

The Leading Motion Picture Film Distrib-
uting Agency in Detroit Is

The Detroit Metropolitan Company

23 ELIZABETH STREET, EAST

Efficient Local Service Assured on Short Length
Advertising Films

TERMS ON REQUEST

BOSTON, MASS.

To National Advertisers

Short Length Ads projected in Eastern New
England's finest theaters.

OUR SERVICE GUARANTEES 400,000
actual readers each week.

Write to-day for full particulars

Motion Picture Adv. Co.

54 BROADWAY, BOSTON, MASS.

ANIMATED AD SERVICE

206 HURON STREET

Our service insures that your films will be run in
Toledo's leading photoplay houses, the com-
bined seating capacity of our service being

120,000 WEEKLY

Write us for terms.

WESTERN MICHIGAN

Guaranteed Circulation
of Short Length
Advertising and

Industrial Films

Manufacturers of
Industrial and

Advertising Films.
Developing, Printing,

Portable Projectors

Morris & Wilding

Office, Studio, Laboratory

329 Monroe Ave. Grand Rapids, Mich.

CENTRAL NEW YORK

The Adcraft Film Service

5 LAFAYETTE BLDG.

UTIC A

N.Y.

Offers National Advertisers an Able and Full
Value Service in the Exhibiting of Their In-
dustrial and Short Length Advertising Films.
Write Today for Rates.

ST. LOUIS, MO.

50 TO 1,000 FOOT FILMS

Can be widely circulated through the Picture
Theaters of St. Louis, Southeast and Southwest
Missouri, through the well organized service of

The National Film Publicity Corp.

4718-20 DELMAR AVENUE, ST. LOUIS, MO.

Terms on Request

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

'39

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for
NATIONAL AND LOCAL ADVERTISERS

WASHINGTON, D. C.

BALTIMORE, MD.

LOUIS HENRI BELL

Specializing in the distribution of
motion pictures for advertisers in
Maryland, Virginia and District of
Columbia.

Mather Building, Washington, D. C.

ANIMATED CARTOON FILM

FOR THE TRADE

We have on hand a complete library of stock negatives in

various lengths, applicable to all kinds of business.

Special subjects produced at a nominal cost.

Send us your scenario — we will animate it and furnish you the

negative. Unexcelled facilities for printing and developing.

Special department devoted to Advertisements and titles.

Correspondence solicited.

THE FEDERAL FILM COMPANY

Alliance Bank Building ALLIANCE, OHIO

We conduct no distribution service

Pastor Packs His Church by Showing Films
While He Preaches

By Rev. Roy Campbell

(Pastor, Fourth Congregational Church, Oakland, Calif.)

1HAVE found that my congregation like their moral and spirit-
ual lessons driven home through the eye as well as the ear.
Ninety per cent of all human beings are "eye-minded," any-
way. Now, there is no reason on earth why this great medium
of education — films — should be limited to commercial amusement.
The motion picture can be made a true servant of the Spirit of
Righteousness — and a mighty efficient servant at that.

How much more direct, how much more stimulating, to bring
home the lessons of the Bible and moral conduct by throwing
them on the screen ! I have used films of Biblical characters,
screen versions of the parables, and movie stories showing men
and women battling their way through toil' and tragedy to the
heights of a better life. I act as "orchestra" while the pictures
are clicking along — that is to say, I preach my sermon and make
it illustrate and interpret the scenes.

Has the experiment succeeded? I should say it has! Not
only is the church crowded to the doors, but men and women go
away with a more definite inspiration. Scores have told me how
deeply they were impressed. Certain members of my church
started out with a strong prejudice against what seemed to them
a theatrical way of doing. But now they all agree that the
church atmosphere has been preserved. Spirituality isn't stained
glass and slow music — it is real life.

The movie hits home to one's plain, everyday deeds. It makes
religion realistic. And that is just what preachers everywhere are
longing to do.

The committee in charge of motion pictures for the Centenary
Convention of the Methodist Episcopal Church, at Columbus, Ohio,
in June, under the direction of Rev. Dr. Reisner and Rev. C. C.
Marshall of New York, held a discussion to discover the kinds of
pictures required for churches. This will apply both to those used
in the Sunday services and by the various organizations con-
nected with the churches. The National Board of Review has been
requested to assist in forming this program and to present the
system under which they are already making selections of the fin-
est pictures for such purposes.

Announcement

Advertising Song, Lecture,

Feature, Photo-Player,

and Slides for

All Purposes in

HAN D -COLORED

GLASS SLIDES

UNBREAKABLE

MI-KA SLIDES

IN DESTRUCTIBLE

METAL SLIDES

Slide -Making Supplies

Typewriter Slides, per 100 $3.50

Slidene Outfit — 6 Bottles Ink, Cover

Glass, Pens, Slide Chart $1.75

Send for FREE Illustrated Catalog

Standard Slide Corporation

. Largest Lantern Slide Establishment

J =.-:. '. in the World

211 West 48th St.,

NEW YORK

40

REEL and SLIDE

The Other Fellow's Idea

(Continued from page 23)

By "overcoming space" is meant that it
is possible to project on any wall, in any
office or projection room having moving
pictures, of anything however big or how-
ever distant. For instance, factories, ex-
plosions, satisfied users, foreign branches,
raw materials, plantation or any desirable
spot of the globe, however far away or
however difficult to reach, may all be
brought into one small room, in a single
afternoon.

The atmosphere of the North Pole or
the Equator can be taken into any room
without discomfort. Chemical processes
can be observed without inhaling the
fumes. Dynamite can be exploded without
danger. Savage men and savage animals
may be looked in the eye with safety.
However difficult and however expensive
it may be to assemble a set of peculiar
circumstances necessary to demonstrate or
prove anything, these circumstances can be
reproduced times without end, by the mo-
tion picture, with only the one cost to pay.

Not only can the motion picture put be-
fore an emplovee or a sales prospect all
that the eye can observe without respect
to time or place, but also, with great suc-
cess, the invisible can be made real.
What was said heretofore, in connection
with research work, should be considered
also from a factory training and sales
point of view. The motion picture can
expose the invisible. By use of the de-
laying process it can exhibit plainly those
movements which occur too swiftly for the
eye to perceive. It can overcome all these
disadvantages which result in the common
phrase, "Please do it over again, slow." For
example, the path of a pitched ball which
will not bend except when it is thrown
too swiftly to be seen, can be watched to
creep through its curvature in pictures.

Community Bureau Sends
Corwin on Mission

In his youth Carl Edwin Corwin joined
the navy and put to sea for the Philip-
pines, taking with him one of the first
cameras on the market. The pictures he
sent back won immediate recognition in
American magazines, and when the motion
picture arrived he began making thousands
of miles of films for the biggest corpora-
tions. His work as photographer took him
from the Atlantic to the Pacific, to India,
China and Africa, making travel pictures.
Now he is in France taking pictures for
the Community Motion Picture Bureau.

Intuition is the first quality in a success-
ful motion picture photographer. He must
know what the public wants in the way of
the new and novel ; he must have what is
known as the "camera eye," selecting at a
glance the artistic and effective setup and
eliminating all confusing detail. He must
be ready to take assignments any hour of
day or night. Now the same intuition and
resourcefulness which got Carl Corwin
into Mexico, the first of all the movie
men, during border troubles has served
him well in overseas work. He has taken
the important personages in the limelight
of France, photographed the pageants
wherever they were put on, visited Y. M.
C. A. huts in all parts of France and
sometimes supervised the installation of
motion picture machines. He knows the
soldier's every like and dislike and has a
knowledge of the things likely to please the
people in civilian life.

He will record for the Bureau scenes of
great historic value in which the American
Expeditionary Forces figure.

Motiographs Widely Used in
Institutions

Manager O. F. Spahr of the Enterprise
Optical Mfg. Co., Chicago, maker of the
Motiograph projector, reports the following
recent installations in educational institu-
tions :

University of Wisconsin, Madison, Wis.

Board of Education, Shiocton, Wis.

Board of Education, Black Earth, Wis.

Budlong School, Chicago Board of Education,
Chicago.

Field School, Chicago Board of Education, Chi-
cago.

High School, Clayton, New Mexico.

Superintendent E. Her, Antigo, Wis.

Noyes School, Evanston, 111.

Grafton High School, Grafton, Wis.

Milwaukee Public Library, Milwaukee, Wis.

State Capitol Building, Madison, Wis.

Cleveland's $2,000,000 Art Museum, Cleveland,
Ohio.

Board of Education, Crystal Lake, 111.

Massillon State Hospital, Massillon, Ohio.

Dubuque College, Dubuque, Iowa.

Public School, Wasco, Ore.

School for Feeble Minded, Salem, Ore.

Training School, Salem, Ore.

Central School, Astoria, Ore.

Indian School, Pipestone, Minn.

Lakefield Public School, Lakefield, Minn.

First District State Normal, Kirksville, Mo.

Board of Industrial Education, McKinley
School, Manitowoc, Wis.

Westminster Presbyterian Church, Madison,
Wis.

Indiana School, Aurora, Minn.

Fresno Normal School, Fresno, Cal.

Pio Nouve College (Rev. F. J. Barbian), St.
Francis, Wis.

State Normal School, Jacksonville, Ala.

Rev. P. Schirmer, Cologne, Minn.

Stout Institute, Menomonie, Wis.

Rev. J. O'Kennedy, Helena, Mont.

Int. Christian College, Minneapolis, Minn.

Rev. Ambrose Kryjewski, New Brighton, Minn.

Y. M. C. A., Minneapolis, Minn.

Indian School, Aurora, Minn.

Walker State Sanitarium, Walker, Minn.

Mr. C. A. Rehm of the Atlas Educa-
tional Film Company is honeymooning in
the West.

PEERLESS STANDARD PROJECTOR

Ideal for Editing and Examining Film
in Theatres, Studios and Laboratories

The PEERLESS STANDARD PROJECTOR has the wonderful 5 to
1 eccentric star intermittent movement and a balanced shutter of three
equal 45 degree blades that passes 62^% of the light from the objective
and gives an absolutely flickerless picture at less than normal speed.

Particularly adapted to film inspection and editing,
as it can be operated at any speed or stopped for cut-
ting and patching.

Takes one-thousand feet standard reels. Uses 2%
amperes with motor drive, or less with crank. Projects
pictures up to 10 feet wide at any distance up to 75 feet.

In order that every purchaser or user of

ANY STANDARD PROJECTOR

may understand the hazardous nature of the celluloid
film, either in storage or use, the name-plate of the
Peerless Standard Projector bears the following:

"CAUTION"

Any Projector

using

inflammable

cell

uloid films

is subject

to

State,

Municipal and

Insurance

restrictions

provided

to reduce

fire hazard.

Send for Circular

Peerless Projector Co.

Dept. J.

32 West 43rd Street

New York

REEL and SLIDE

41

SIMPLICITY and EASE of Operation

has made the

MONOGRAPH

the schools' favorite projector

Anyone Can Operate a MOTIOGRAPH

With its non wear out gears
and perfect cut sprockets, you
get perfect projection with
exceptional wearing quality.

Charles A. Kent, Principal Eugene Field
School, Chicago, says: —

"For seven years I operated a 1910 Motiograph
portable machine in the Community Centers of this
city. The same machine is still in usable shape, the
last trip out giving perhaps the best pictures I ever
ran — Ditmar's 'Depths of the Sea.' In my own school,
about a year ago, there was installed your latest Motio-
graph machine, the screen being 104 feet from the lens
of the projecting machine. We are very well pleased
with it, as it stands up well under such conditions and
the people like the quality of the pictures immensely.
I am pleased to give you this endorsement, as your
goods meet every expectation."

William H. Dudley, Specialist in Visual Instruc-
tion, Department of the Interior, Washing-
ton, D. C, says: —

"Motiograph works very satisfactorily."

All standard size films can
be used on MOTIOGRAPH

c

(Write for Literature)

See the Motiograph demonstration at Annual Meeting

National Education Association, Milwaukee,

June 29th to July 3rd.

Enterprise Optical Manufacturing Co.

567 W. Randolph Street,

Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

42

REEL and SLIDE

Watterson R. Rothacker Soon
to Release Novelty

Watterson R. Rothacker, president of the
Rothacker Film Manufacturing Company,
who is employing Willis H. O'Brien in the
production of a striking new novelty series,
recently explained to Reel and Slide the
origin of the prehistoric animal scenes
which form part of "The Ghost of Slumber
Mountain," the processes which the Roth-
acker company control. He said :

"It was in San Francisco in 1914 that I
first heard of Mr. O'Brien's work. At that
time Mr. O'Brien was working on a roof
in San Francisco, making his first plastic
pictures, the result being a picture seventy-
five feet in length, featuring a brontosaurus
and a cave man. In the latter part of
1915 Mr. O'Brien made a reel of prehistoric
animals entitled 'The Dinosaurus' and
'The Missing Link,' and then made two
novelty pictures entitled 'Morphorus Mike'
and the 'Birth of a Flivver,' respectively.

"In 1916 Mr. O'Brien went to New York
City to make pictures for Edison's Conquest
Program. For this purpose the Manikin
Films, Inc., was formed, of which organiz-
ation Mr. O'Brien was president. At that
time he used the three manikins he had
made in 1915. These were made by the
same general process he now utilizes, al-
though at that time Mr. O'Brien had not
consulted any authority as to the anatomy
of prehistoric animals and built his mani-
kins according to popular conception of the
appearance of prehistoric animals.

"When the Conquest Program was dis-
continued, Mr. O'Brien was asked to edit
a weekly in which the educational feature
was to be a series of prehistoric animals,
in order to make these scientifically cor-
rect, Mr. O'Brien went to the American
Museum of Natural History and consulted
with Dr. Brown of the museum. Much of
the animal action appearing in 'The Ghost
of plumber Mountain' was at the suggestion
of Dr. Brown.

"While with the Edison Company Mr.
O Bnen made 'Curious Pets of Our Ances-
tors,' 'Rural Delivery 2,000,000 B. C ' 'In
the Villain's Power,' 'Mickey and His Goat '
bam Lloyd Puzzle Picture' and 'Nippy's
Nightmare.' In the last production human
characters were used with the mani-

^nS^"i? -11 W?s thls Picture that convinced
Mr U linen that his previous pictures were
lacking m human interest. When the Edi-
son Company sold out to Lincoln and Park-
er, the plan to make educational pictures a
chapter of the weekly was abandoned. It
was about at that time that Mr. O'Brien
met Herbert Dawley, who had been work-
ing along some special experimental lines
and had, as a result, a small book in which
he had pasted a large number of exposures
of the plastic dinosaur. Mr. O'Brien en-
tered into some arrangement with Mr
Dawley and 'The Ghost of Slumber Moun-
tain was started.

"The work on this was all done by Mr.
O Bnen, Mr. O'Brien's manikins were used
and the entire production was made by Mr!
O Bnen without any scenario, the only ma-
terial being a sheet of titles. 'The Ghost
Sn« r er Mountain' was originally about
.5.000 feet in length and was cut to present
proportions. When this picture was pre-
sented at the Strand, Mr. O'Brien was given
full credit for its production, but since
then an attempt has been made to create
the impression that the work was not done
by Mr. O'Brien, which, of course, is con-
trary to the facts in the case.
„,'l)\e ,lave already finished with Mr."
O Bnen three or four novelty subjects far
superior to anything he has ever produced
and are constantly improving Mr. O'Brien's
process, which we control.

Hudson River jNight Lines

NEW YORK ALBANY TROY

f I SHE luxurious route to vacation land. Leave Pier 32,

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"Fourteen Floors of Sunlight"

Exceptional opportunity to live
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make your stay pleasant.

REEL and SLIDE

43

WE WILL PRESENT TO YOU
ABSOLUTELY FREE OF CHARGE

A $250 Motion Picture Projector and Stereopticon

WE WILL FURNISH YOU AT LESS
COST THAN USUAL

The World's Best in Films and Service

WE ARE MAKING THIS SPECIAL

OFFER TO YOU

BECAUSE: We want our films to be shown in every Church and School.
In every City, Town and Hamlet in these great United States.

We want you to use the best Motion Picture Projector made.
A good Projector is necessary to produce a good picture on the
Screen.

The size of our Film Library has reached enormous proportions.
We want the additional circulation that the School and Church field affords.

Products ot Universal Film Manufacturing Co.

Hearst International News Universal News Weekly
Universal Comedies Current Events

Film Cartoons Hearst News

Educational Entertaining

Clean, censored pictures approved by the National Board of Censorship

DO NOT DELAY

Mail This Coupon Today f0F

United Projector and Film Corporation

General Offices, Transportation Bldg.
CHICAGO, U. S. A.

SM

*&?**

.©**:*»

.*?

& -v*

44

REEL and SLIDE

Adopt Standard Safety Film

Safety
insurance
on which
you pay no
premium

The dividends are large. Children's lives are
safeguarded; their bodies protected against
possible injury.

Standard Safety Film is non-inflammable.

Children's minds are stimulated; their imag-
ination captivated; and their development
advanced.

Standard Safety Films comprise a library
of splendid subjects produced especially
for the school field. You are not com-
pelled to make your selection from film
intended for adult amusement purposes.

Your work is simplified and dignified by the
fact that for the first time you may LEGALLY
use motion pictures without fire-proof booth.

No matter how small and harmless ap-
pearing a projector may be, it can not be
legally used without a fire-proof booth,
if Standard Theater Film is employed.

Machines employing STANDARD SAFETY
FILM may be used WITHOUT BOOTH
anywhere and at any time — LEGALLY
AND SAFELY.

ALEXANDER F. VICTOR, President

Victor Animatograph Company

DAVENPORT, IOWA

Please say, "As advertised in REEL and SLIDE," when yon write to advertisers

/^5X

m®&2^%E&2m%tm2m%m2®®g®&

\t^y

t

99

"Short Cuts to Results

l Full efficiency from your films can be had only if
[ the most advanced ideas in screen advertising are
applied to your proposition.

| From the writing of the survey or plan to the super-
f intendence of the exhibition of your films, involves
I an expert knowledge of the whole science or mer-
chandising in its application to motion pictures.

', Our trained experts go all the way through with
I you — from scenario to theater screen. They give
you the advantage of "short cuts to results" be-
cause of their intensive study of your particular
\ problem.

s,

j* This complete co-operation is the established ATLAS
(POLICY; it not only insures results but assumes
I responsibility.

»*^

ATLAS employs an expert for each step in conduct-
ing national screen campaigns. Many of the Nation's
leading advertisers look to the ATLAS organization
for practical aid in their motion picture work. Behind
the ATLAS staff stands the ATLAS organization,
ready to carry out its ideas and uphold the ATLAS

% policies.

jj Proof of Our Claim: Tentative plans for sales
Vi and publicity campaigns gladly submitted without
; cost or obligation.

Atlas Educational Film Company

63 East Adams Street CHICAGO, ILL.

O*

/^ar^v

fflfiBiTOfiJffi-. "Shortcuts" lEs&iW^l

46

REEL and SLIDE

How to Show Movies for Profit
In Any School or Church. Th is
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Motion Pictures Entertain and Instruct

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

This Remarkable Book Tells
You in Simple Language —

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films — Who produces the films;
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals ; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; Bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
in the United States. It is a service. It tells you
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

Book alone without magazine 50 cents

For a
Limited
Time —
This

Valuable
Book and
Reel and
Slide
Magazine

Send in This
Coupon TODAY

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address. . .

City

Profession.

.State

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

47

No Splutter
No Flicker

No Carbon Dust

No Crater Troubles

If you use WESTINGHOUSE MAZDA
LAMPS for Motion Picture Projection

The 900 watt lamp is recommended
for general motion picture theatre service,
and will give satisfactory service for throws
up to 100 ft. on a 12-ft. x 16-ft. screen.

The 600 watt lamp is for use where
there are shorter throws and smaller
screens, as in churches, lodges, colleges,
and other places. It is particularly adapt-
ed for use on rural lighting outfits where
the power supply is limited.

Write for descriptive matter.

Westinghouse Lamp Co.

165 Broadway, New York

Sales Offices and Warehouses Throughout the Country
For Canada — Canadian Westinghouse Co., Limited, Hamilton, Ont.

Guaranteed by the Name

MAZDA

For Motion Picture Projection

48

REEL and SLIDE

hi] t:

' «

■ ■%lzf .%a:?;

$$.!■,;

!$> ■'
!fe -

«'.T|r,'fs]

{ iiji

JOY greets the arrival of the DeVry in the classrooms of the country's
leading schools. Its appearance is doubly welcomed; not only do the
scholars welcome "movies" — the new and better way of teaching — but also
the clear, brilliant, perfect pictures which they know the DeVry projects.

The DeVry Portable Projector is entirely self-contained, has no sepa-
rate parts, requires no setting up, takes standard size reels and film,

attaches to the ordinary light socket, and automatically operates at the
touch of a button.

Write today, for "The New Way," and our descriptive catalog, they tell
of the application of the DeVry to your needs. Address,

THE DeVRY CORPORATION ^^ 1240 Marianna St., Chicago, III.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

ART, TRAVEL, CARTOONS,
SCIENCE, INVENTION, INDUSTRIALS

Many Hundreds of Films to Choose From

ParamoMimft-IBEAY Pietograpks

"The Magazine on the Screen"

Each presents varied information and entertainment. Each covers
several short different subjects. Each includes one of the famous
Bray Animated Cartoons.

Animated technical drawings, by which operating interiors are revealed
upon the screen, appear only in Paramount-BRAY Pictographs. These
processes are patented.

There is a new single reel released each week.

Here are some examples of recent releases which give some idea of
what Paramount-Bray Pictographs have to offer regularly.

ART: In a Sculptor's Studio, TRAVEL: Travels in the West

How Museum Groups Are Made Indies, Climbing the Cascades

SCIENCE: Carnivorous Plants, SPORTS: Water Sports of Hawaii,

Origin of Coal, A Quail Hunt in Ole Virginny

C°metS INDUSTRIALS: Industries of the

INVENTIONS: How the Telephone West Indies, Speeding Up the

Talks, A Machine That Thinks World's Work

CARTOONS: By the World's Greatest Motion Picture Cartoonists

Paramount-Bray Pictographs are obtainable at all the twenty-
seven Famous Players-Lasky Exchanges throughout the country — at
nominal cost.

The Eeay Studios, fee.

23 East 26th Street, New York City

Animated Cartoon Comedies Educational Motion Pictures

Industrial Motion Pictures Animated Technical Drawings

INDUSTRIES! The quickest way to gain the confidence of the public is to
come right out and show how your products are made. For this purpose the
complete Paramount-Bray facilities for making the film and giving it a country-
wide distribution are now at your disposal. Inquiries are invited.

te FAMOUS PLAYERS -LASKY CORPORATION

*^=^?^r/*; ADOLPH ZUKOR Pres. JESSE L.LASKY Vice Pres CECIL B.DE M1LLE Director Cenenil

%€ktcfam(*j ' '~fJEW yorio ■ £_

II

m

IT NEVER PAYS TO EXPERIMENT

THE layman is a great many times urged to buy amateur, semi-professional or
portable motion picture projectors which have their limitations both as regards
wearing qualities and facilities for showing standard and commercial film.

With a little added original outlay one can purchase the machine which is
used in the leading million-dollar theatres of the Nation — and which will bring to the
schoolroom or church that same high grade projection.

THE PEERLESS

The only projector that received the Highest Award at the two International

Grand Prize Expositions in 1915 Gold Medal

Panama-Pacific Panama-California

Exposition SEND FOR CATALOGUE "R" Exposition

MADE AND GUARANTEED BY

ThePrecisionMachine (o.Tnc.

317 East 34th: St- Newlbric

DG

To Make the Screen a Greater Power in Education and Business

M A G A Z. I N E4«*

Scot* /rom //ic imVi 0/ motion pictures produced for the Western Electric Company, Chicago, Illinois, by the Rothacker Film Manufacturing Company.

IN THIS NUMBER

FUTURE OF THE SCREEN IN EDUCATION AND INDUSTRY

By C. H. Moore, Community Motion Picture Bureau

MOTION PICTURES THE MOST DIRECT ROUTE TO THE MIND

By N. J. Baumer, President, Baumer Films, Inc.

THE CINEMA'S INFLUENCE ON CHILD DEVELOPMENT

By Lawrence A. Averill, State Normal School, Worcester, Mass.

TO SEE LIFE IN OCEANS DEPTHS NOW POSSIBLE

By John S. Bird, A. B.

TELEPHONE PRODUCTION PICTURED IN INSTRUCTIVE DETAIL

By E. J. Clary

FILMS AND SLIDES FOUND USEFUL FOR SERVICE SCHOOL

By R. A. Corbel!, Visual Instruction Service, North Dakota Agricultural College

OTHER ARTICLES, PICTURES, FEATURES AND DEPARTMENTS

AUGUST, 1919

THE "RELIABILITY of a PRODUCT
DEPENDS on the RESPONSIBILITY of
its MAKER."

In 1910 we pioneered the Moving Picture Advertis-
ing field — the first to specialize in the profession of
developing and directing the advertising power of
cinematography.

We point with pride to our record of actual
moving picture achievement — we have out-
performed all others.

Our Laboratory-Studio is the biggest and
best in America. Don't take our word for
it — come and see for yourself.

Our ability and reliability are firmly estab-
lished. We are everywhere recognized as
the leading and senior specialists in moving
picture advertising.

SEND FOR OUR FREE BOOKLET which illustrates
and describes how moving pictures are made to
advertise.

There are reasons-
Come and see them.

THE SENIOR SPECIALISTS IN MOTION PICTURE ADVERTISING

REEL and SLIDE

£L UNISCOPE

The

TRADE

MARK

Bring Moving Pictures
to Your School or Church

FIRE PROOF MAGAZINES WITH
SELF-CLOSING SAFETY DOORS _

FILM FIRE TRAPS]

-{INTERMITTENT SPROCKET

"[UPPER and LOWER FEED SPROCKETS

["film gate

FOCUSSING ADJUSTMENtJ

["motor speed control

NOTE: THE OPERATING SIDE OF UNISCOPE-
HOW SIMPLE AND ACCESSIBLE

Profitable entertainments,
combined with class-room
picturization, allow this
remarkably simple

MOTION PICTURE
=PR0JECT0R=

to pay its way and clear a profit.

There are many reasons why the
UNISCOPE is the ideal projector
for institutional work. Here are
just a few of them:

PERFECT, FLAWLESS MATERIALS,

no breakdowns — wearing qualities.

FE WER PA R TS —rigidity— eliminating
trouble in operation.

SIMPLICITY — automatic in operation,
requiring no skill in operation — easy of
manipulation.

STEADY, CLEAR PICTURES— from
perfect lenses, correct optical adjustment
and mechanical detail.

FIRE-PROOF MA GAZINES — minimiz-
ing all danger.

The UNISCOPE is operated either by
motor or by hand, as you choose.

The UNISCOPE takes 1,000 feet of
standard motion picture film at a loading.

Let Us Tell You More About the
UNISCOPE — Write Us Today

UNISCOPE COMPANY

NOT INC.

SOO So. Peoria Street .

Chicago, 111.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

ED UCA TIONAL

FREDERICK STARR,

Professor of Anthropology,

University of Chicago.

WILLIAM H. DUDLEY,

Chief of the Bureau of Visual Instruction,

University of Wisconsin.

LLOYD VAN DOREN,

Department of Chemistry,
Johns Hopkins University.

CONTRIBUTING EDITORS

CHARLES ROACH,

Visual Instruction Service,

Iowa State College of Agriculture and

Mechanic Arts,

Ames, la.

CHARLES F. HERM

American Museum of Natural History.

B. A. AUGHINBAUGH,

Principal of the Mingo School District,
Mingo, O.

INDUSTRIAL

A. B. JEWETT,

Director of the Photographic Department,
Ford Motor Company, Detroit, Mich.

JACK W. SPEAR,

Todd Protectograph Company,
Rochester, N. Y.

CONTENTS

PAGE

Editorials 6-7

Clever and Wholesome Comedy Drama 8

Future of the Screen in Education and Industrials —

By C. H. Moore 9

Motion Pictures Most Direct Route to Mind — By

J. Baumer 10

Films and Slides Useful for Service School — By R.

A. Corbett 11

Moving Pictures Useful in Good Roads Work — By

■Henry A. Guthrie 12

Moving Picture Visualizes Book Publishing 12

The Motion Picture's Influence on Child Develop-
ment— By Lawrence A. Averill 13

Visualization of Life in Ocean's Depths Now a
Possibility— By John S. Bird, A.B 14-15

PAGE

Moving Pictures to Promote Sales in Foreign Coun-
tries— By W. L. Stranker 16

Telephone Production Pictured in Instructive De-
tail—By E. J. Clary 17

SLIDES 18

?— ASK US—? 18

CLASS ROOM CINEMATOGRAPHY 19

AD SLIDES— GOOD AND BAD 20

THE OTHER FELLOW'S IDEA— By E. J. Clary 21

NEW INSTRUCTIONAL FILMS AND WHERE

TO GET THEM 22

HERE AND THERE 23

INSTRUCTIONAL PRODUCTIONS OF THE

MONTH 24

PROJECTION— By M. Bernays Johnson 25

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT page

Uniscope Co 1

Community Motion Picture Bu-
reau 5

Minusa Cine Screen Co 25

National Equipment Co 25

Bass Camera Co 26

Nicholas Power Co 2.7

Camel Film Co 29

Charles F. Campbell 30

Burke & James 31

Motion Picture Projector Co... 34

Exhibitor's Supply Co 35

Riley Optical Instrument Co.... 35
United Theater Equipment Co. . . 35

Universal Motor Co 35

Victor Animatograph Co 36-44

Pathescope Co. of America 38

Henry MacMahon 42

De Vry Corporation 44

Precision Machine Co

(Outside back cover)

FILM PRODUCERS AND
DISTRIBUTORS

PAGE

Paramount 3

American Educational Motion

Picture Association 4

Community Motion Picture Bu-
reau 5

Church Films Production Co. . 23

Camel Film Co". 29-36

Prizma, Inc 30

Excelsior Illustrating Co 32

Perfection Slide and Picture

Corp 32

CLASSIFIED ADVERTISING. 33

Victor Animatograph Co 33

Gunby Brothers 35

"Maybe Stone Has It" 35

Animated Ad Service 36

Adcraft Film Service 36

PAGE

Detroit Metropolitan Company. . 36
Industro Scientific Film Co.... 36

Morris & Wilding 36

Motion Picture Advertising Co. 36
National Film Publicity Corp.. 36

Federal Film Co 37

Louis Henri Bell .'. 37

Rothacker Film Mfg*. Co

(Inside front cover)

Bray Studios, Inc

(Inside back cover)

SLIDES

Exhibitor's Supply Co 35

North American Slide Co 35

Riley Optical Instrument Co.... 35

Standard Slide Corporation 37

Arthur E. Curtis 41

Subscribers please notice that change of address must REACH US by the 18th of the month preceding date of issue.

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Mar-
ket street, Chicago, 111. Phone Wabash 912. Subscription price: 15 cents per copy, $1.00 per year, postpaid,
in the United States and possessions ; Canada, $2.50.

EDWARD F. HAMM, President WILLIAM EASTMAN, Vice-President WILLIAM C. TYLER, Secretary and Treasurer

LYNE S. METCALFE
General Manager

Eastern Office:

Room 402, 32 East 23rd St., New York

Phone Gramercy 1586

HOMER E. ROBERTSON, Business Manager

VICTOR W. SEBASTIAN
Eastern Representative

(Copyright, 1919, by Class Publications, Inc.)

REEL and SLIDE

^^^^^^^^^^^^^^^^^^^^^^^^^M iaMHgijBgaBiMiiMii ^MOMiaa^meaEaiSJB'

i

|

a
is
I

ir

The End of a
Perfect Day

N your ordinary daily round of activity you
feel as though you were in something like
a cage. It is the special virtue of Para-
mount'Artcraft Pictures that they free you
from this cage.

The adventurous heart of mankind everywhere
presses against the bars of monotony for larger
flights into the blue.

Can any Corporation anywhere set before itself
a grander and more sublimely serviceable ideal
than this repeated liberation of humanity's heart ?

When the show is over — the last touch of Para-
mount'Artcraft magic vanished— you stroll away
richly content. A fitting end for a perfect day.

^hramaunt-Uricra/t

jWotion (pictur&s

These two trade-marks are the sure way of identifying Paramount-
Artcraft Pictures — and the theatres that show them.

t FAMOUS PLAYERS -LASKY CORPORATION ft

* ADOLPli ZUKORPnij JESSS L.LASKY Ukv Pr^. CEO! B DE MLLLE flm-orr C.-ra-r^

PARAMOUNT-ARTCRAFT STARS
LATEST PRODUCTIONS

PARAMOUNT
John Barrymore in

"The Test of Honor"
Billle Burke in

"Good Gracious, Annabelle"
Marguerite Clark in "Girls"

Ethel Clayton in

"The Sporting Chance"
Dorothy Gish in "Nobody Home"
Llla Lee in "Cock o' the Walk"
"Fires of Faith" starring Catherine
Calvert and Eugene O'Brien
"Oh! You Women." A John Emer-
son-Anita Loos Production.
Vivian Martin in "Louisiana"

Shirley Mason in

"The Final Close-up"
Wallace Reid in "The Love Burglar"
Bryant Washburn in

"Love Insurance"

THOMAS H. INCE-PARAMOUNT
Enid Bennett in "The Virtuous Thief"
Dorothy Dalton in

"Other Men's Wives"
Charles Ray in "Bill Henry"

PARAMOUNT-ARTCRAFT SPE-
CIALS

"Little Women" (from Louisa M.
Alcott's famous book)
A William A. Brady Production
Maurice Tourneur's Production

"Sporting Life"
"The Silver King"

starring William Faversham
"False Faces"

A Thomas H. Ince Production
"The Firing Line"

starring Irene Castle
"The Woman Thou Gavest Me."
Hugh Ford's Production of Hall
Caine's Novel.
"The Career of Katherine Bush"

starring Catherine Calvert
"Secret Service"

starring Robert Warwick
Maurice Tourneur's Production

"The White Heather"
"The Dark Star." A Cosmopolitan
Production.

ARTCRAFT
Cecil B. deMille's Production

"For Better. For Worse"
Douglas Fairbanks in

"The Knickerbocker Buckaroo"
Elsie Ferguson in "The Society Exile"
D. W. Griffith's Production

"True Heart Susie"
*Wm. S. Hart in "Wagon Tracks"
Mary Pickford in Captain Kidd, Jr."
Fred Stone in "Johnny Get Tour Oim"

m

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

m

REEL and SLIDE

AT LAST!

Motion Picture Service

For the Church and Educational Field

COMPLETE SHOWS REGULARLY

And All Other Necessary Service and Advice Covering
the Motion Picture and Its Utilization in

To Advocate and Aid

the Installation of the

Motion Picture

Machine

in the Church, School,

Community Center,

Institutions, etc., and

The Providing of

Regular Program

Service for Such

Machines

Church Community Center Club

School Settlement Grange

Universities — Chambers of Commerce — Institutions

American Educational Motion Picture Association

69-71 West 90th Street, New York City

Formed to Provide an Organization for Concerted, Effective Work in
the Religious, Educational and Instructional Motion Picture Field.

The co-operation and aid of all per-
sons interested in the advancement of
the educational motion picture is re-
quested.

Even non-members of the Association
can provide material support and
encouragement by advising-, and
furnishing for our records:
The name and address of every
Church, College, School, Community
Center, Settlement and similar in-
stitution now equipped with a Mo-
tion Picture Projection Machine of
any kind.

MEMBERSHIPS
Founders . . . $1,000.00 or more

Patrons $500.00

Life Members $100.00

Members .... $10.00 per year
Associate Members $1.00 per year

ADVISORY COMMITTEES
By HONORARY ELECTION

FREE INFORMATION SERVICE

No charge will be made for Advice
to any Person or Institution requir-
ing information relative to the In-
stallation of Motion Picture Ma-
chines in the Church, Community
or Educational Fields.

Or of sources of supply of proper pic-
tures for showing.

A COMPLETE RECORD OF ALL INSTITUTIONS IN THE EDUCATIONAL FIELD NOW EQUIPPED WITH MOTION
PICTURE PROJECTION MACHINES WILL (GREATLY AID THE ASSOCIATION

Name and Addresses of the location of all machines you know of, will be appreciated, even if the additional desired informa-
tion cannot be furnished.

City or Town.

State-

Institution Street Address.

Character of Show (Kindly check class) A, B or C

(A) EDUCATIONAL ONLY NATURE OF SUBJECT

(B) ENTERTAINMENT ONLY (Fill out if Class A or pictures used for instruction only.)

(C) EDUCATIONAL AND ENTERTAINMENT COMBINED

Number of reels usually shown Price usually paid for Show—

Name of Machine used Usual Attendance % Adults % Children

Day or days of week show is given Name of Operator

R. S.

Fill out and send to American Educational Motion Picture Association, 69-71 W. 90th St., New York. N. Y.

Please say, "As advertised in REEL 9t)4 SLIDE," when you zvrite to advertisers

REEL and SLIDE

QT? T> A/Tf^TT to t'ie Clergyman and Social Worker
O-C^-iV V lv^H/ who would use Motion Pictures to
enforce personal appeal by the attraction and effect of
selected and balanced Motion Picture Programs.

FIRST, the church can and should
use the motion picture to teach
great moral and religious truth
and answer the universal demand
for wholesome recreation.

SECOND, through the complete,
carefully organized film service
of the Community Motion Pic-
ture Bureau, the church can bring
its neighborhood within its walls
and influence, for spiritual culture
and for community service.

These two facts, the Secretarial Council
of the Social Service Commission of the
Federal Council of Churches of Christ in
America commends to your careful atten-
tion.

Make the church the community center,
offering recreation to the returning soldiers
and sailors and their friends. Let the
church develop substitutes for the saloon.
Use motion pictures to these ends.

So compelling is the power of the motion
picture that to men, women and children it
gives ideas and ideals of life.

Shall the church leave to commercial in-
terests this most gripping invention of the
twentieth century or command for its own
ends this fascinating and illuminating edu-
cational force?

The service furnished by the Bureau has
made the motion picture an ally, not an
enemy, of progress in religious work. In-
stead of waging warfare upon the question-
able "movies," the churches in their own
buildings have substituted a better, more
intelligent, more uplifting — yes, and more
genuinely interesting — presentation of films.

The Community Motion Picture Bureau
offers two kinds of service to the Church :

For the Church

I. The Bureau offers a distinctly
religious program for Sunday to
illustrate definite religious ethical
and social truths, Biblical subjects,
wholesome dramas that show God
at work in the world, missionary
activity and needs in this and
other lands, propaganda for social
justice.

The Bureau has furnished hun-
dreds of Sunday programs of mo-
tion pictures in its work with the
American Armies in cantonments,
on the seas and overseas, and the
Armies of the Allies. Programs
thus provided, together with the
reactions thereon of hundreds of
Christian workers and many thou-
sands of soldiers, are now placed
at the disposal of the churches and
Christian associations.

In many churches the Bureau's
service has come to be recognized
as much a part of the church's
service as the anthem. In the mo-
tion picture the church has com-
mand of a force through which
moral and religious truth will be
made a compelling power in the
lives of men and women in every
grade of society.

The sympathetic picturing of
God at work in the world, whether
that work is illustrated in Biblical
narrative or by a story of the mod-
ern cross of social injustice, fires
the spirit of the young and creates
new moral enthusiasm. To the boy
or girl in the Sunday school, re-
ligion in action becomes a vital
thing when depicted upon the
screen.

For the Community

II. The Bureau offers a recrea-
tional program for week days.

These programs put the church
into its traditional and rightful
place as the community center.
The Bureau's films enable the
church to give the people — young
and old — the uplifting recreation
that they demand, and rightfully
demand. These film presentations
have plenty of wholesome fun, as
well as strong ethical drama and
real education in a form that grips.

Will your church take the lead
in the recreation of the neighbor-
hood?

Subscribers to the film service
of the Community Motion Picture
Bureau answer an emphatic "Yes!"

Send to the Bureau for informa-
tion of its industrial, school,
women's club, children's hour and
other services.

The Bureau has rendered dis-
tinct service to education. It re-
fers by permission to Philander P.
Claxton, Commissioner of Educa-
tion of the United States, Wash-
ington, D. C.

If you want to know what the
Bureau can do for community
service through an alliance with
women's clubs, write to Helen
Varick Boswell, General Federa-
tion of Women's Clubs, 521 West
111th street, New York City.

If you are curious to know how
the Bureau can serve Chautauquas,
write to Arthur Eugene Bestor,
President of Chautauqua Institu-
tion, Chautauqua, New York

You have enough to do in organizing the local part of the enterprise
without being forced to hunt for suitable films to compile and arrange
a series of motion picture programs. The Community Motion Picture
Bureau is definitely organized to do this work — religious, social, indus-
trial and recreational. It knows the film resources of the world.
WRITE, therefore, stating your needs, purposes, the nature of your
audiences and special subjects you wish to emphasize.

Community Motion Picture Bureau

Home Office, 46 West 24th Street, New York

Paris

London

Bologna

Vladivostok

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

ExrroRiAus

Controversial Topics

THE increase of motion pictures dealing with sub-
jects arousing heated discussions and presenting
ideas which have burst to the surface of our
social life has led the National Board of Review to de-
clare its policies for handling them.

It accordingly announces that it is concerned not
only with the morals of the plot of such motion pic-
tures, the treatment of the plot, the care used in its
development, the wealth or paucity of detail and illus-
tration, and the quantity of given themes, but also with
the methods used to attract audiences in all parts of
the country. Often these latter have become an in-
tegral part in the effects produced on those witnessing
the picture. Most of the elements entering into these
effects are part and parcel of the work of the National
Board in voicing the moral convictions of the American
people. Standing as the representative of the public,
the National Board will give due notice to those who
produce and exhibit motion pictures regarding its de-
cisions on all controversial representations whatever
their source and whatever may be the subject under
discussion.

In the last ten years, and especially since the war
has opened the gates for the more general discussion of
controversial subjects, many of them have been made
into intensely dramatic motion pictures. The subjects
themselves are not simply incidental to the personal
drama, but have been elaborated until they become the
underlying theme of the story. Such subjects have
been discussed as capital punishment, white slavery
and the social evil ; the effects of liquor and prohibition ;
birth control ; the effects of venereal disease ; socialism,
self-abuse, international politics, public charity, nudity
and the single standard of morality. Some of these
have been handled in a crass, crude and commercial
manner, with little desire to educate the public, but
with great desire for personal profit. It has been com-
paratively easy to detect the underlying motive in such
films and take the necessary steps for their control.
Certain of the subjects of high quality, however, have
been presented to the American public with the open
or tacit approval of one or more departments of the
government. Some others have been prepared by or
endorsed by leading representatives of various churches.
Great welfare boards and national committees charged
with certain departments of social development have
stood behind others of these films. Still other pictures
are the outgrowth of the convictions of persons of in-
telligence who are convinced of the importance of some
industrial, social or political theory. It is with many
of these sincere and dignified attempts to discuss ques-
tions of importance that the National Board of Review
has been concerned. Quoting from a statement re-
cently issued by the Board bearing on this matter:
"The National Board recognizes that an idea expressed
in words to a limited audience is a far different thing
from a moving picture which has an unlimited national
circulation. The National Board is primarily concerned
with the effects of pictures on audiences and claims to
have some intimate knowledge of this matter. But it

makes no claim to superior knowledge of the truth or
falsity of the angle treated in any such photoplay and
refuses to be a judge of absolute truth. Even when
experts are called in to advise with the National Board
it is found that these experts themselves disagree.

"The screen should be as free for the discussion of
questions of controversy as the pulpit, the platform,
the magazine or the stage. It is desirable in America
that, through various forms of education, the people
generally shall be led to think. So, pictures discussing
such topics as those mentioned above deserve circula-
tion. It is undesirable, however, to permit them to be
exploited without regulation. The wrong impression
may easily be produced with false or sensational news-
paper advertisements and posters as well as other forms
of publicity. It is also conceded that some subjects,
satisfactory for the mature person, may be most ques-
tionable for the young. It is also recognized that one
or two films treating a given moot question may be
acceptable, but that when several appear in rapid suc-
cession undue controversy is aroused."

Pictures and Prohibition

THERE is no doubt that the cause of national
prohibition has been successful largely because
people have seen, week after week, the effect of
liquor, on the screen. No words have been spoken,
but the deadly parallel between temperance and drunk-
enness has gripped the minds of audiences. While cul-
tured people have talked in vague terms about Ameri-
canization and have feebly attempted a program which
the foreign-born have resented, the motion picture has
painted attractively the desirability of citizenship, the
glory of America, and one hundred per cent patriotism.
While well-meaning citizens have irritated thousands,
the motion picture has inspired millions. Closely allied
to this work has been the indirect and the direct preach-
ment against nihilism, bolshevism, and the other isms
which tear down democracy. The audiences in motion
picture houses have seen the causes and the results in
a way they understand.

urn

Holding the Mirror

{HE screen, in helping to bring men and
women together in a universal understand-
ing of their essential brotherhood, can do its
greatest work," said D. W. Griffith recently in an inter-
view. "To the family or the small group in which
people rub elbows and step on each other's toes, the
screen has something to say. It can show men and
women to themselves. In it they can see themselves
as others see them. They can see their little mean-
nesses and mighty offenses mirrored, from bad table
manners to acts of selfishness that destroy the well-
being of others, and the seeing may make them uncom-
fortably self-conscious of themselves as they really are.
And when a man becomes uncomfortably self-conscious
of himself, he may find comfort in improving himself."

REEL and SLIDE

The Film Abroad

MORE than 90,000 picture shows were given in
France alone between August, 1917, and April,
1919, to audiences that aggregated 50,000,000
men. Not a cent of admission has been charged. These
entertainments have dispelled the dreary evenings of
homesick boys and have done much to maintain their
normal mental condition. These movies are given in
every sort of building and in the open ; anywhere and
everywhere that they could possibly be given, includ-
ing abandoned chateaux, underground chambers of
forts, hospital wards, village theaters, aeroplane hang-
ars, leave-area casinos, transports, and Y. M. C. A.
huts. The scope of the pictures is very wide ; whatever
is virile and inspiring, helpful and wholesomely enter-
taining, as well as sheer fun and nonsense, so long as
it is clean ; and educational films where they can be
used to advantage.

Over 4,000,000 feet of film have been sent to France
and shown over and over again. The number of show-
ings in the first week of April, 1918, was 368. This has
grown steadily week by week, until in the first week
of April, 1919, the number of showings was 4,216. The
number of projection machines in operation is over 800.
There are 965 motion-picture men and soldiers giving
all their time to the Y. M. C. A. cinema work. In ad-
dition to this, over 500 Y. M. C. A. secretaries give part
of their time to the Avork.

* * *

Motion Picture Stories

THE extent to which literature and the drama
have been drawn upon to furnish the themes of
picture plays is strikingly brought out in the
new "Garden of American Motion Pictures." This
catalogue lists 970 films selected because of their suit-
ability for the family
program or especially
fine adult entertain-
ment. Excluding ed-
ucationals and short
comedies, there re-
main 585 films com-
posed of feature pic-
ture's and a few short-
er dramatic subjects.
The sources of these
585 films are indicated
wherever known, and
a little reckoning
yields the following
figures : Total num-
ber of pictures passed
upon (as below), 190:
stage plays or operas
(standard or other-
wise), 59; poems, 4;
other literature, clas-
sic or unquestionably
standard, 17 — novels,
short stories, classic
themes like "Cleo-
patra" ; modern nov-
els not included in
previous classifica-
tion, and magazine
stories, 121 ; total, 201.
The discrepancy be-
tween the total is
due to the fact that

The Universal Language

I AM the Universal Language.
I call every man in the world Brother, and he calls me Friend.
I have unlocked the riddle of Babel after fifty centuries of
misunderstanding.

I am the Voice of Home to Democracy's lonely sentinels on
Liberty's frontier.

I am a chorus of Eagle and Lion and Cock, crying "Shame!"
to the Bolshevik Bear.

I am the rising murmur of repentance on lips in the Kingdom
of Sin.

I am California, springing a funny story on Constantinople.

I am a Chinese poet of a thousand years ago, singing gently
in Chicago.

I am a salesman purveying harvesters, tractors, overalls, oil
stoves and hog products to the Siberians.

I am a vertical and eternal Peace Table, and my Conference
has five hundred million delegates.

I am a tenement doctor, telling mothers of twenty races how
to wash their babies' milk-bottles.

I am the rusty tongue of Rameses, thrilling Broadway with
the sun-bright story of my lotus-columned temples on the Nile.

I am the voice of Christ in the country of Confucius.

I am the remembrance of Old Age.

I am the chatter of children with blue eyes or almond eyes.

I am the shy confession of Miss and Ma'amselle and Senorita.

I am a Caspian fisherman, visiting a coffee planter in Santos.

I am the Apostle of Kindness, the Orator of Tolerance, the
Minstrel of Love.

I am the greatest Story- Teller of the Ages.

I am the Universal Language.

I am the Motion Picture.

— Julian Johnson, in Photoplay Magazine.

in all cases the motion picture is indebted for its
story to both a stage play or opera and to work of fic-
tion or some other department of literature. Assum-
ing that these figures afford a fair index for all photo-
plays produced in the same period (approximately the
year 1918), then it will be seen that nearly one-third
of the pictures are founded upon stories represented in
the classifications given above. It will also be observed
that classic and standard literature supply only a small
percentage of themes — 8 per cent — as against 60 per
cent for modern or current fiction whose literary status
cannot yet be agreed upon. This is to be expected —
we are more interested in the world today and what is
being written today than in what is past. But it
prompts the question : Are motion picture producers
really so hard up for good plots as is often claimed?
Or rather are scenarists capable of adequately trans-
lating the great works of literature to the screen?
* # *

Film and the Church

THE audience at the motion picture conference to
the Centenary Convention of the Methodist Epis-
copal Church in Columbus in July was far from a
unit in believing that motion pictures should be shown
regularly in church buildings for entertainment during
the week. Most of those who opposed believed that the
churches should be used primarily for religious in-
struction and for inspiration. It is inevitable that the
line will be more sharply drawn when films are used
more generally and that exhibitors will have support
from many church people in their contention that they
should have the right of way for the exhibition of films
during the week.

Attention should be called, however, to the impor-
tance of increasing co-operation between the exhibitors
and church leaders in cities and towns, so that at cer-
tain times ministers
will feel the value of
endorsing dramatic
subjects of high
moral character ap-
pearing in the the-
aters. Many exhibit-
ors have neglected co-
operation with the
churches and have
therefore failed to
win this strong ele-
ment of the communi-
ties for many of their
productions.

It is interesting to
note that many lead-
ers among the minis-
ters and laymen of
the Methodist Church
attended motion pic-
tures for the first time
at the Centenary Cel-
ebration. The preju-
dice arising from lack
of knowledge was
rapidly broken down
and many of them
became enthusiastic
movie fans, and spoke
publicly in favor of
the dramatic pictures
"exhibited three times
a day.

REEL and SLIDE

Clever and Wholesome Comedy Drama

"Let's See, Now, How Do They Do It?"

'Where Do I Begin?"

QUITE the most delightful and wholesome comedy
drama that the writer has witnessed on the
screen this year is found in the Paramount
screen version of Alice Duer Miller's charming
story, "Come Out of the Kitchen," dramatized by Mr.
A. E. Thomas. The screen story was directed by John
S. Robertson, with Miss Marguerite Clark in the leading
role. "Come Out of the Kitchen" represents the highest
type of story yet obtained for the screen. It is literally
crammed with heart interest appeal, red-blooded romance
and some of the most exquisite comedy ever recorded
on film for the entertainment of the masses.

THE STORY

Claudia Daingerfield is a member of an old aristocratic
family of Virginia, but sadly impoverished. Her father
becomes ill and it is decided to send him with Mrs.
Daingerfield to New York for treat-
ment by a specialist. To obtain suf-
ficient funds for the purpose, Claudia
decides to sell her horse, but Ran-
dolph Weeks, who loves her, comes
to her rescue when he induces Bur-
ton Crane, a rich man from the North,
to lease the Daingerfield for the hunt-
ing season for $3,000. Crane hates
negroes and agrees to pay the price
on condition that the negro servants
are replaced by white persons. It deT
velops that the white servants applied
for refuse to go to the country, where-
upon Claudia, who is desirous of leas-
ing the home to Crane, announces to
Elizabeth, her sister, and her two
brothers, that they themselves will
have to act as servants. Elizabeth
rebels, but finally consents to serve as
upstairs girl, while Paul is the butler,
Charles a boy of all work, and Claudia
herself the cook. Crane arrives with
Solon Tucker, his lawyer, Mrs. Faulk-
ner, a sister of Tucker's, and her
daughter, Cora. The latter has been
advised by her mother to "catch"
Crane at any cost, but while Cora is
secretly engaged to another, she pro-

Cooking Is So Hard on One's
Hands"

fesses to agree to her mother's plans. Crane immediately
falls in love with Claudia whom he knows as Jane Ellen,
the cook. Crane finds a miniature of Claudia's grand-
mother, which affects him strangely, but he cannot de-
cide of whom it reminds him. Paul hides the miniature
and Crane is inconsolable. Claudia cannot cook, but she
smuggles Mammy Jackson into the house, who prepares
delicious meals, which are served by Paul in correct
English style. Crane is enchanted with his pretty cook,
but Mrs. Faulkner messes up things by nosing about the
place and making inquiries regarding Claudia and her
beaus. Tucker tries to make love to her, whereupon her
brother Charles quarrels with the lawyer. When Crane
hears of the incident he discharges Charles. Crane be-
comes jealous of Randolph Weeks, who is paying atten-
tions to Claudia, but when she tells him that she doesn't
love Weeks, he is greatly relieved. Cora begins her
campaign to win Crane and Claudia,
who observes what is going on, be-
comes heart sick, for she is beginning
to love him. The family manages to
stick together in the attic, where the
discharged Charles and Elizabeth are
hiding. News comes that Mr. and
Mrs. Daingerfield are returning home
and Claudia is anxious. Crane is to
give a dinner that night, and Crane
tells Claudia she must serve it.
Claudia declines, but Crane treats her
so handsomely that she is persuaded
to serve the dinner. Crane decides
to break the lease because of the serv-
ants, and announces his decision to
Weeks. He tells Claudia, who be-
comes frantic. While serving the din-
ner she spills soup down Tucker's
back, and when the news comes that
the operation on her father was suc-
cessful, she forgets the dinner en-
tirely. Crane goes into the kitchen
to learn the cause of the delay and
finds Claudia in tears. Claudia con-
fesses everything to Crane, who takes
her to his heart and tells her to come
out of the kitchen to the nest he had
prepared for her.

3435641

AUG 13 1919

AND

M A. G A. z: I N E

VOL. II

AUGUST, 1919

NO. 8

Future of The Screen in Education and Industrials

Experienced Executive in These Branches of the Moving Ficture Art Foints co
Necessity for Government Distribution to Schools Throughout the Country

By C. H. Moore

(Community Motion Picture Bureau)

Mr. C. H. Moore, the writer of this article, is recognized in
Washington and elsewhere as the leading authority on educational
and industrial films. When this country entered the war he was
called to Washington to act as General Manager of Film Produc-
tion and Distribution to the Industrial Education Section of the
War Department. On the signing of the armistice he was placed
in charge of Film Production for the Visual Instruction Section of
the Division of Educational Extension of the Department of
the Interior. Mr. Moore is a graduate of the University of London,
England. He has recenty joined the Executive ranks of the Com-
munity Motion Picture Bureau.

THE screen has entered the instructional and industrial
arenas to stay. It cannot be ousted and its cumulative
progress cannot be retarded. The schoolmaster is abroad
with his eyes open at last. The moving picture is ac-
claimed by all who know as the greatest and most potential
teacher that are or science has devised. It outstrips Froebel, Pesta-
lozzi, Montessori and the most modern and approved products
of normal schools and teachers' colleges.

It is the most accomplished linguist the world has ever known,
for it speaks all languages. Not only this. It speaks each
language in terms that the child, the adult, the ignorant, the
illiterate even, and the most profound philosopher can under-
stand. Its appeal never fails. If its mission is not accomplished
it is the fault of bad workmanship. Its "approach" is the easiest
of easy things. So it is that the film, at first the sport of the
mediocre amusement caterer, the venue for the sensational pic-
torial story, the avenue for the exploitation of any screen pro-
duction that, irrespective of art or morality, would bring a dollar,
has become the means through which the author, the doctor, the
scientist, the traveler, the inventor and the artist of every kind
can bring to the mass of humanity the message they bear.

It has been my fortune to witness the evolution of the mov-
ing picture from its inception to its present development. Before
the advent of "living" pictures I was teaching geography, history
and physiology in school bv means of stereopticon slides. The
idea of a film library was preceded many years ago by a slide
library which I established in the Municipal Technical College of
a large English industrial city. The most comprehensive and
reliable film record library extant today is that of the Community
Motion Picture Bureau in New York.

Film in the Early Days

The early days of motion picture development were given
over to the amusement people. The cinema, the nickeledon and
later the airdome flung out their appeals to the masses. The
"legitimate" took no stock in moving pictures and vaudeville
frowned upon them. What a metamorphosis has taken place.
Sir Henry Irving and Ellen Terry have given place to Mary
Pickford and Charlie Chaplin. "A Midsummer Night's Dream"
would not draw sufficient box office receipts to pay the ushers,
whilst "Shoulder Arms" convulses a packed perspiring audience.
The average school girl has never heard of Titania, but she can
reel off a list of her favorite movie stars. All of which, be it
critical or otherwise, proves the potentiality of the screen.

The introduction of the educational film marked a new de-
velopment. It was the natural effort of an enlightened type of
producer to elevate the standard of the screen. But it was not
popular. The Pathe Exchange, Inc., established an educational
department and with their vast resources were able to present
admirably instructive features. But the department was run at
a loss and this did not arise from any inefficiency. The "educa-
tional" has eventually established itself, but it is' still only a

"filler." It is gratifying to observe, however, that this condition
is passing away. The very rottenness of many film productions
has brought about a reaction in public taste. The masses have
been and are daily being educated to the -necessity for a higher
standard in films. This is best evidenced by the fact that the
day of the abnormally high salaried star has passed. Stories and
not stars are required in modern moving picture features.

Film Conquers New Fields

It is not in the theater, however, that the real instructive
value of the screen is most marked. It is in the fields of educa-
tion, science and industry that its true worth is being manifested.
It is a fact worthy of attention that in everv case where it is
necessary to "put over" a great question or a vital message the
promoters intuitively resort to the screen. In the great emergency
of the past five years the government itself has demonstrated
how natural it is to make a public appeal by means of the moving
picture. My own work in the Ordnance Department is striking
testimony of the efficacy of this plan and it is on record that
the institution of the moving picture in the industrial field of war
workers proved "one of the most powerful incentives to in-
creased productivity that has been devised."

In the War Department the Inspection Division, the In-
dustrial Education Section, the Department of Military Aero-
nautics, the Office of the Surgeon General, the Recruiting Di-
vision, the Morale Branch of the General Staff and the Army
War College were all engaged in the production and distribution
of pictures. The Army Signal Corps was and still is the official
photographer of the American Expeditionary Force and its output
constitutes a unique record in the history of moving picture
photography.

World-Wide and Successful Appeal

The Division of Films of the Committee on Public Informa-
tion, under the direction of Charles Hart, educated the public
throughout the country on all details connected with the war.
The Food and the Fuel Administrations both resorted to the
screen. The Division of Naval Aviation and the United States
Coast Guard deliver their messages to the people by means of
the moving picture.

In the Department of the Interior the Bureau of Mines, the
Division of Educational Extension, the Reclamation Service and
the National Parks Service are producers and distributors. The
Department of Labor and the Department of Commerce recognize
the efficiency of the screen. One of the most active and by all
means the most instructive division of the Department of Agri-
culture is that of motion pictures under the extremely capable
direction of Mr. Don Carlos Ellis. This by no means exhausts
the list of governmental motion picture activities, but it amply suf-
fices to demonstrate the position which the screen occupies in the
national machinery.

The colossal operations of the Y. M. C. A., Knights of Colum-
bus, Salvation Army and kindred organizations in connection with
bringing the moving picture to the American soldier, sailor and
marine wherever he may be, on land or sea, on the fighting line or
in camp or cantonment throughout the world, can only be hinted
at. The full history of this gigantic movement has yet to be
written. The whole of this world-wide distribution was under-
taken and accomplished by the Community Motion Picture Bureau.
It is this service that has made Community a great international
organization. To the scarred battle fronts of France and to-
devastated Belgium, to the Alpine passes of Northern Italy, to
the sandy wastes of Egypt and the arid expanses of the Holy
Land, to the frozen Murman Coast, to inhospitable Siberia, to
every camp in the United States, England and France, to every
ship in the Navy, aye, even to Germany and now to the great
home disembarkation ports and demobilization camps Community
has carried and is carrying the pictures, and the operator and
equipment where necessary, to satisfy the American boy's nur-

10

REEL and SLIDE

tured craving for the "movie." What has this accomplished in
the direction of sustaining the morale of our fighting sons?

"The Mother of Humanity," the American Red Cross makes
its most striking human appeals and incidentally provides in-
struction that is otherwise inexpressible by its moving picture
productions. The list could be considerably extended, but enough
has been written to emphasize one important fact. Of all forms
of public appeal whatever be the motive, the most successful and
far reaching is the screen.

There has been one peculiar psychological result of the war
which has only made itself fully perceptible to the analytic mind.
To the average person it has developed unconsciously. I refer
to what I can best describe as world consciousness. We have
imperceptibly drifted from an attitude of national thought to a
condition, not of international mentality, but of world conception.
Patriotism will never again mean what it has meant in the past.
No country can live a life of "splendid isolation." Henceforth
all the world must be kin. This philosophy may seem a far cry
from the motion picture, but it is not so. We have yet to supr
port our allies in many ways, aye, and our former enemies too.
In the industrial field one element of valuable support lies in the
motion picture. In my official capacity in Washington I have had
recently almost pathetic appeals for films illustrative of manu-
facturing processes and of agricultural methods from Russia and
Siberia. At the present time I am being consulted as to the
efficacy of American industrial films in the direction of aiding in
the reconstruction of Belgium, France and, in some instances,
Great Britain. These facts illustrate the place that the industrial
film occupies in what I have ventured to call world consciousness.

Great Future for Industrials

The future that lies before the industrial picture is a great
one. In the special field of purely academic effort, in the kinder-
garten, the school, the college and the university the moving
picture is irresistible. The principal obstacles which have
previously barred its progress have been the lack of suitable and
safe projection machines, an obstacle that is being rapidly over-
come, and that strange inherent tendency on the part of the edu-
cator to meet in conferences and talk interminably and as soon
as the conference is over to forget all they have been talking
about — I have been a schoolmaster myself and have attended mam-,
many conferences.

There is one field of operation, however, that merits more
attention than any other. This is the one which includes those
isolated localities where motion picture projection has hitherto
been impossible. There are many thousands of people in this
country who have never seen a moving picture. It must be car-
ried to them. To those who are ignorant and benighted because
of their isolation the message must be borne. The little red
school house, remote from what we are prone to consider civiliza-
tion, is a far more valuable proposition, even if it does cost
money to send and to project the picture, than the university of
the city.

The first line of the nation's defense lies in the education
of its children. To this the screen will henceforth be devoted
and among its multifarious activities' none is nobler than that
which presents the true and proper picture to the child.

This is primarily the task of the government. With the
establishment, by presidential authority, of the Division of Edu-
cational Extension in the Department of the Interior it appeared
as if a federal organization had been born which would ac-
complish the national task of supplying free film to the schools
of the land. There was salvaged for this division over one mil-
lion feet of film, but the division is dying, if not already dead,
because of lack of congressional support, and a glorious oppor-
tunity to build tip a national scheme of distribution by a govern-
ment department passes away. At the present time, apart from
the few departments, such as Agriculture, the Office of the
Surgeon General, the Bureau of Mines, and, to a very limited
extent, the War Department, no organization is releasing govern-
ment films, and no outside distributing body has, as yet, been
made official distributor.

In view of the demise of the Division of Educational Ex-
tension some channel must be found for the distribution of this
material, much of which is of an extremely high educational, in-
dustrial and scientific value. The organization that performs
this task must be one which possesses a clientele that demands
films of this character. The theater is not the channel through
which these pictures should necessarily flow. The school, the
college, the university, the various branches of industry, scien-
tific organizations, social communities and such bodies demand
them.

If the government will not perform its obvious duty some-
one must. The task is not being neglected and the day is not
far distant when the screen will be firmly established in its
rightful place in even' educational, scientific, social and industrial
community in the land.

Motion Pictures a More Direct Route Than
Older Thought- Conveyances

By N. J. Baumer

(President Baumer Films, Inc.)

Mankind for ages has sought for more
direct routes to the achievement of certain
ends and, slowly, but surely, he has charted
these routes and used them in the interest
of progress and civilization. It would seem
that the printing press, up to a decade ago,
served all needful purposes of communica-
tion between the man with a message for
the many. But can any one conceive the
world today without the motion picture?
Something more direct than the written
word, or something to hasten the written
word in the conveyance of thought was
needed and it came in the form of the
illuminated screen with its animated image,
before which entranced millions sit, watch
and understand — millions to whom the
printing press is scarcely more than a whisper. The motion pic-
ture offers the man with a message the short cut to the many.
It bridges the gap between the Ganges and New York's East
Side ; it teaches the masses better living conditions and inspires
them to seek the better things of life through the power of sug-
gestion. It is preaching optimism and inspiring hope. Above all,
then, the motion picture is simply a more direct route to the
mind and a more compelling medium to arouse action and to con-
vince than the world has ever had. In this, it would seem, lies
its greatest value to humanity, to business and to progress, scien-
tific, industrial, civic and charitable.

Other Reasons, Too

But there are other reasons why the motion picture is becom-
ing an indispensable part of man's great system of communication.
One reason is because people go voluntarily to see films. Thus,
they do not have to be forced to think and study. No man can
witness a good film without undergoing certain mental changes
which after all are merely thinking. Everybody wants to be in-
formed and educated, but few are willing to undergo the hardships
and patient labor of scholarship. If knowledge will come to
the door of the average man and prove to be an interesting and
diverting companion, even the sluggard will listen to him and
bear in mind what he says. If the sluggard must go forth and
seek knowledge, he will rather sit at home and remain in ignorance.
Public libraries are not nearly so crowded as moving picture
theaters ; even elementary science remains a closed book to the
masses of people because they have neither the time or willing-
ness to undergo the labor of study.

They will, however, accept information conveyed to them
adroitly via the moving picture screen. Perhaps they do not
crave the knowledge that the film imparts, but they accept it and
it is effective. And it is no less important to the progress of the
world for the mere fact that it has been mixed with material
that the average man in the street will pay to see.

Educated people do not need the elementary instruction that
the industrial film offers in our theaters today. But movie audi-
ences are not made up entirely of educated people; they are
formed largely from the laboring masses whose budget denies
them anything more costly than a seventeen-cent entertainment.
An advertiser exhibiting to a movie audience has the attention
of millions of buyers whose collective buying power is all im-
portant. There are five hundred men working for wages — non-
readers — to ten educated men and women in the world. Yet, it
is easier to "talk" to these five hundred than it is to talk to the
ten, if motion pictures are considered.

Circulation Possible Today

It is possible today to reach the millions of theater goers with
films built scientifically to achieve certain ends. This is being
done every day. Not only that, but it is possible to reach the
people of other lands, speaking an alien tongue and often reading
and writing no language at all.

They cannot read or understand our newspapers and maga-
zines, but they can understand our motion pictures. Circulation
of motion picture films today is as practicable as the circulation
of a high class magazine. Many of the best theaters are running
high class industrial films as part of their regular programs.

As said before, the film is merely a newer and more direct
route for the man with a message to reach the many.

It enters upon the field of civilization at the proper time and
in the proper way to be most useful to the world during recon-
struction. The older and more unwieldy mediums must give way
to the newer idea — visualization.

REEL and SLIDE

11

Films and Slides Found Ideal for This Service School

Large Thresher Manufacturers Prove That Screen Holds Attention and
Instructs Employees Better Than Demonstration With Actual Machines

By R. A. Corbett

(Visual Instruction Service, North Dakota Agricultural College)

THE use of instructional motion pictures and slides by the
large commercial companies for mass instruction is a sub-
ject of interest to many. It has been the privilege of the
writer to observe during the last year the inauguration of
slides and films into the educational work of the J. I. Case Thresh-
ing Machine Company of Racine, Wis. This company has held
so-called "service schools" during the winter months for several
years, presenting a good short course of instruction for tractor
operators and dealers. Other of the tractor manufacturers, such
as the International Harvester Company, the Avery Company and
many others, have held similar meetings. Usually the schools are
held at the companies' branch houses, sometimes at the dealer's
place of business. Very seldom is any admission charged. The
company presenting the schools receives its benefits from the gen-
eral advertisfing and from the resulting sales, by the educa-
tion of the dealer and
user in the handling
and repairing of the
various products, in
spreading of infor-
mation of modern
power farming, and
in securing new ideas
and opinions from the
field for the engineers
at the factory.

While, of course,
the ultimate end of
these schools is sales,
the reduction of the
usual calls for free
expert service on ma-
chinery which is de-
manded by the pur-
chasers, is of impor-
tance enough in itself
to warrant consider-
able expense in con-
ducting such meet-
ings. The expense is
not limited to the cost
of presenting the
short course. Stu-
dents must be inter-
ested and secured,
necessitating adver-
tising in local paper,
etc.

The principal
topic handled in the
Case Service School,
as in kindred man-
ufacturers' courses,

is that of the gas tractor, its operation, adjustment and re-
pair. When time permitted threshing, plowing and other
applications of power farming were considered. The ques-
tion of _ the necessity for such courses by manufacturers
is oftentimes brought up by people who cannot understand why
the already established educational institutions, public and private,
are not capable of training tractor operators and repairmen.
While the various companies appreciate the opportunities of
getting the prospective buyers into their establishment, they get
a different class of students in some respects than do the education-
al institutions which give longer and more complete courses. These
established institutions are better equipped to handle the subjects,
and usually are crowded to their fullest capacity. Then the rise
of power farming has been so sudden that it has been almost
impossible to forecast the demand for engine operators and re-
pairmen. The great war also added to the complication by the
government taking over a great many of these institutions for
the training of the soldiers. Many of the tractor men also en-
tered the service. While the acute demand for operators and re-
pairmen will probably soon be over, the call for service schools of
this nature as well as for the operators and repairmen themselves,
will hardly diminish on account of the increasing numbers of
heavy duty farming implements.

The problem of presenting the various motor subjects properly
in a limited time to best help a student requires an educator as well

ii mm

Case Service School Held in Garbutfs
gary, Alberta, Ca

as an expert engineer and repairman. The class of students at-
tending such meetings find it difficult to follow technical talks by
lecturers. Demonstrations by using actual machines seem to be
the best method of getting the desired results in most of the sub-
jects handled. On the other hand, lantern slides and film sthrown
on the screen in a darkened room hold the student's attention
better than when the demonstrations are given under well lighted
conditions, where Tom Jones divides his attention to the lecturer
with John Johnson whenever John takes a fresh stick of gum.
As the demand from the field is for more schools and especially
to be held in the more rural communities, the transportation and
the handling of the large units for demonstration purposes is
limited. The ease by which a large casting weighing one ton
can be turned over on the screen by means of a projection ma-
chine, appeals to the lecturer as well as does the light weight and
small bulk of the necessary projection equipment. It is remark-
able, too, how readily salesmen adapt themselves to the use of the
lantern and slides as a necessary part of their sales equipment.

It seemed the con-
s e n s u s of opinion
of all those connected
with the Case service
schools, that about
twice as much infor-
mation was given to
the students in the
same time by the use
of suitable lantern
slides and films than
possible without their
use under the same
conditions. The pic-
tures made it possible
for the students to
visualize the lectur-
ers' statements quick-
ly and easily. The J.
I. Case Company had
three crews of at
least two people each,
out from the main of-
fice for four or five
months of this sea-
son, holding meetings
at their branch
houses. Then some
of their branch houses
held schools of their
own in some of the
small towns in their
respective territories.
Each crew carried a
projection machine
and from one hundred
to three hundred
slides. In some cases
and films were also
prepared and de-
Though the

Auto and Tractor School Building in Cal-
nada, Feb. 4-7, 1919.

a portable motion picture projector
carried. The slides were all especially
picted parts, sections, methods of operation, etc
course dealt with Case products, a serious attempt was made to
make it of as general a nature as possible. The crew with which
the writer was connected carried a portable motion picture projec-
tor and 4,000 feet of film during the latter part of the season's
tour. The film was of an industrial nature, showing the manufac-
ture of a tractor with as many of the details in construction as
possible to show. It fitted nicely into the close of the program.
Little attempt was made in outlining these courses toward the
entertainment side. This factor in holding the student and in fur-
nishing a well-balanced course could well be seriously considered.
Another factor which promises to reduce the cost of conducting
such schools, and of enlarging their field as well as being of assist-
ance in other departments, is the automatic stereopticon. At the
present its use is mostly in booths at exhibitions and in store
windows for advertising purposes. They are motor driven and
consume a very small amount of electricity. The slide changing
mechanism can be operated separately by means of a cord or a
wire in most of the machines on the market, permitting the lec-
turer to tajk from the front of the hall and to operate the ma-
chine in the rear at the same time. With a small hood shading
the projection screen, these machines will operate satisfactorily in
a well lighted room. This would permit installing in a small work-

12

REEL and SLIDE

shop, where the students could be working at the bench or on the
implement which they were studying while the projector could
run continuously, giving suggestions or instructions.

The one in charge of the shop could give his time more to the
supervision of the students at their work. When the school is
over, the outfit can be expressed to the next dealer. While, of
course, this machine has its limitations, it also has its own par-
ticular advantages. One of the largest cement manufacturers is
using this machine for both advertising .and instruction.

In closing, the writer begs to mention one of the troubles
which crop up so often in the preparation of educational slides
and films. Lack of knowledge of the schoolroom and its psy-
chology is the principal one. In addition to the careful prepara-
tion of instructive material, the preparation of the students to
see same is as important. They must know beforehand exactly
what they are to see, in order to appreciate it. Even if the illus-
trative material is not of the best, careful presentation by the
lecturer can sometimes put it before the students in acceptable
form.

Judging from the interest in instructional films and slides, dis-
played over the country, much advancement can be expected with-
in the coming year. Specialists are applying themselves to the
problems. Students of visual instruction can study to good ad-
vantage the methods used by the large commercial companies with
unlimited resources, in thier advertising and educational work.

Various States Find Moving Pictures Useful
in Good Roads Work

By Henry A. Guthrie

THE June issue of Reel and Slide announced that the
United States Government had formed a program of
moving pictures advocating Good Roads, following the
lead taken by Illinois in promoting av $60,000,000 Bond
Issue for hard surfaced highways. This state'ment appealed to
me particularly as I handled the distribution of this film for the
Illinois Highway Improvement Association and later directed a
similar campaign for the Michigan State Good Roads Association.
Both issues were carried by overwhelming majorities.

Here indeed the moving picture demonstrated its power in
helping to carry an election. These photoplay campaigns prove
conclusively that they were more effective than the average
speaker, billboard, newspaper or other medium usually em-
ployed. "Through Illinois Over Unchanged Roads in a World
of Change," the picture used in the Illinois campaign, was a
two reel subject produced for William G. Edens, President of
the Illinois Highway Improvement Association. Several months'
time was consumed in selecting suitable locations which were
in different sections of the state. There was no attempt made
to weave a love story or sentimental romance into the picture,
but a logical sequence of the evolution of highway benefits and
construction was kept foremost. Beginning with the day when
the Indian broke the trail, the audience was shown the evolution
of highway traffic and consequent need for improvement of
roads. Children plodding through the mud on their way to the
old district school house were contrasted with happy youngsters
walking on smooth concrete to the modern consolidated school.
Automobiles jolting along on ordinary roads were contrasted
with Motor trucks and soldiers on good hard surfaced roads.
One of the most effective scenes was a close-up of Governor
Lowden urging the people to vote "yes" at the November
election.

So many favorable comments were received that the fame
of this picture soon became nation-wide. When the Michigan
State Good Roads Association planned their campaign, it was
decided to follow the Illinois method and prepare a special
picture to carry the amendment to their state constitution, author-
izing the issue of $50,000,000 of Road Bonds. The result was
a one reel subject, "The Roads to Yesterday — and Tomorrow,"
embodying the principal features of the Illinois story, but local-
ized by the appearance of Governor Sleeper, urging the voters
to carry the amendment.

In each campaign ten copies of film were used and the
"cross shipment" of booking was utilized successfully. This
method was necessary owing to the demand for intensive circu-
lation within a limited time period and the small number of prints.
Each film moved on perfect schedule as telegrams were sent
daily to exhibitors confirming previous shipping orders. Special
one-sheet posters and attractive heralds were furnished free of
charge to theaters in unlimited quantities.

Three Reel Moving Picture Visualizes
Publishing of Books

By H. E. Maule

(Editorial Department, Doubleday, Page & Co.)

"How very little does the amateur, dwelling at home at ease, com-
prehend the labors and perils of the author, and, when he smilingly skims
the surface of a work of fiction, how little does he consider the hours of
toil, consultation of authorities, researches in the Bodleian, correspondence
with learned and illegible Germans — in one word, the vast scaffolding that
was first built up and then knocked down, to while away an hour for
him in a railway train." — R. L. Stevenson, The Wrong Box.

SO says R. L. S. in his delightful farce. You may sub-
stitute publisher for author in the sentence quoted and lose
no truth. Most of those who read and enjoy books and
magazine have little understanding of the interesting and
complicated processes of their manufacture. Because we have found
very great public interest in these matters, we have had about
3,000 feet of motion picture film photographed at the Country Life
Press, showing the steps in book and magazine making from the
arrival of the author with his manuscript to the purchaser's en-
joyment of the completed novel or periodical.

This film has been shown in many different parts of the coun-
try, and is at the disposal of colleges, schools, libraries, clubs,
churches, and any other organizations that are interested. It is
copyrighted and registered in the Copyright Office in Washington,
1916. But the film cannot tell everything, and we have prepared
a little booklet to supplement the pictures seen on the screen. It
is based on a lecture which has been given in several places by a
member of our staff. In places where the film is shown the book-
let may be read aloud as the film passes through the machine; the
text follows the course of the film exactly.

We will be glad to send copies of this booklet to anyone in-
terested, or to supply any further information.

By no means complete, the following sketch of the contents
of the moving picture will serve to give an idea of the points
pictured:

The Author and the Editor : The author, having finished his
manuscript, sends or brings it to the publisher.

The Composing Room: The manuscript now begins its jour-
ney. After being recorded by the editorial department; the manu-
facturing department estimates, style, format, number of pages,
type face, method of reproducing illustrations and other details
of the book.

Foundry and Pressroom : The film next shows us one of the
big hydraulic presses in the foundry, where a wax mold is made
of the type pages.

The Bindery : From the pressroom the sheets are delivered
on trucks to the sheet room. Here they are counted by hand,
and then go to the folding machines. These fold 2,000 sheets per
hour; they take two sheets of 32 pages (16 on each side) and de-
liver them as four 16-page "signatures" in four separate pockets.

The Finishing Processes : Not less important than the inside
of the book are the taste and care exercised in the preparation
of the cover and the paper jacket that surrounds it.

Shipping Room to Reader : This part of the film is self-ex-
planatory. It may interest one to remember that the stockroom
contains on the average from 350,000 to 400,000 books.

Making Magazines : Neither the book film nor the reel de-
voted to magazines shows the processes of photo-engraving _ and
making color plates. By these operations photographs, paintings,
and black-and-white drawings are converted into the illustrations
which are so important in making books and magazines attractive.

Magazine Editorial Work : The editor of any magazine which
caters to varied tastes and interests becomes little by little a man
of a thousand brands of knowledge in a thousand fields.

Binding, Trimming and Wrapping Magazines : The "Perfect
Binder," an interesting machine made in Champagne, New York, is
very successful in binding magazines in the same way that books
are bound — so that they open flat without cracking or coming apart.

In Conclusion: The reel closes by showing the actual pur-
chase of a magazine in one of the bookshops in New York City,
and then gives pictures of some subscribers putting to use the
magazine they enjoy.

So impressed was A. B. Jewett of the Ford Educatonal
Weekly, with the value of this film, that he released a subject
entitled "Good Roads," Ford Weekly No. 145. This splendid
version will have world-wide distribution. Good Roads move-
ments offer exceptional opportunity for motion picture publicity.

Pupils of the Alton, 111., public schools are now receiving in-
struction by visualization with the moving picture machine recently
purchased by the school board of that city. Recently in the Hor-
ace Mann school several reels of film on history themes and
natural science were shown the pupils of the fifth, sixth, seventh
and eighth grades. The pictures were in charge of R. V. Smith,
an instructor, and were followed by class instruction. E. R.
Sayre, physics instructor in the Theodore Roosevelt High school,
has used the machine several times in his science classes. Films
are received every two weeks and consist mostly of instructional
subj ects.

REEL and SLIDE

13

The Motion Picture's Influence on Child Development

Eastern Educator Points Out Certain Evils and Benefits of Visualization Before Children
Interesting Analyses of Effect of Sensational Photodramas and Film Stories of Crime

By Lawrence A. Averill,

( State Normal School, Worcester, Mass.)

(Reprinted from the Educational Review, by permission of
Educational Review Pub. Co.)

PART II

THEN, too, besides the women's societies, the efforts of edu-
cational clubs and unions of The National Juvenile Mov-
ing Picture Board, of the Y. M. C. A. and the Boys' Club,
and of various other local philanthropic organizations are
often concerted to provide weekly or semi-weekly children's pro-
grams in private halls or in theaters leased for the occasion. Thus,
the Educational and Industrial Union of Boston has for several
years conducted such juvenile moving pictures with a deficit which
runs each year into the thousands of dollars.

The other line of effort in this direction was referred to in
the excerpt from the letter of the Secretary of the Board of
Censors, quoted above. The idea is to induce picture theater
managers themselves to offer weekly performances of carefully-
selected films especially for children. Various theaters in some
200 of our larger cities have, through the encouragement of the
censors, been persuaded to arrange such weekly or semi-weekly
programs, with very gratifying results. Friday afternoons and
Saturday mrnings are the usual times for the special juvenile per-
formances. Such an arrangement does not in any way interfere
with the huge crowds of adults who attend the theaters Saturday
afternoon or evening and who demand more sensational film than
would be suited to school boys and girls. So great are the requisi-
tions already for good juvenile film that some fifteen of the lead-
ing film manufacturers have requested the National Juvenile Mov-
ing Picture Board to supply them with lists of stories suitable
for filming for a juvenile audience. Through its film librarian
the Board is gladly cooperating in this good work.

Rules of the Committee

In this connection it is interesting to note the excellent stand
taken by the National Board of Review with reference to the
selection of films suitable for children. The Board's Committee
on Films for Young People has recently issued a pamphlet en-
titled, "Principles Governing the Selection of Motion Pictures for
Young People Under Sixteen." The writer has often heard the
question asked as to what these principles are. The National
Board has very kindly placed in his hands their version of the
answer, with which, needless to say, one can not but be in hearty
accord.

The principles outlined in the pamphlet are based upon answers
received from a questionnaire which was sent out to teachers,
journalists, dramatists, social workers, sociologists, Sunday-school
experts, clergymen, students of childhood and others throughout
the United States. The scope of this article will not permit of a
more complete analysis of the principles by which the committee
is guided than a mere enumeration of them. The committee in-
sists, then :

1. That all sex and crime scenes be eliminated.

2. That criminals, hangings, drug fiends, perverts, sensualists,
drunkards, feeble-minded, brutes, insane and diseased be never
shown "unless there is some rational explanation of the exhibi-
tion."

3. That gambling, assaults and murders be handled with ex-
treme care.

4. That no criminal or unlawful action against the person
be permitted.

5. That the use of weapons, whether for offense or defense,
be not exploited.

6. That no scene in which the sanctity of marriage is in any
way compromised be tolerated.

7. That expressions of affection be approved only when per-
fectly natural and normal, and that indiscriminate love-making be
absolutely tabooed from all children's films.

8. That the costumes be always simple and plain, and never
be worn avowedly for effect.

9. That cruelty to people, animals or insects be not counte-
nanced.

10. That no religious sect or creed be openly or overtly be-
littled.

11. That underworld scenes be usually discountenanced.

12. That drinking be not needlessly brought to the fore-
ground.

13. That comedy be required to be clean and wholesome,
never low and coarse.

14. That gruesome incidents or death scenes be not shown.

15. That the respect due officers of the law be not violated.

16. That no film involving racial or class prejudices be ap-
proved.

17. That wrong-doing of children be never encouraged as
material for juvenile film.

There are certain other requirements which the Committee
makes with reference to a film that is to be approved for juvenile
entertainment. Those given above, however, ought to be sufficient
to demonstrate to us the high ideals by which the National Board
of Review is apparently guided. What it does approve without
hesitation are good, clean dramas of action, of adventure, of the
chase and pursuit, of cowboy life and deeds, of Indians and their
ways, of animal life and haunts, of historic scenes, of myth, of
saga, of fairyland, of foreign peoples and customs — always with
the moral of the ultimate downfall of evil and the ultimate eleva-
tion of the good, not ostentatiously and forcibly pointed, but as a
perfectly natural and rational development of the theme.

The position of the Committee is made still more clear by
the statements contained in the following excerpt from the pamph-
let referred to above :

* * * * Children's minds are selective as well as inten-
sively active. They are quick to note details and later consider
them. They ponder over many diverse questions without much
selection. They are open to emotional appeals, both uplifting and
degrading. They are continually building the bulwarks of life
without much comprehension of their significance. Their im-
aginations are at work night and day. These function in some-
what different directions for both boys and girls Both are pecu-
liarly open to ideas and to appeals arousing sex instincts and
thoughts. They dwell on incidents which may be inspiring, emo-
tional, gruesome, revolting and shocking, often to the exclusion
of larger ideas which command the attention of adults. Striking
scenes and personalities, either noble or degraded, arrest them.
They are hero worshippers. They set aside situations hinted at
and dwell upon them during their leisure moments. Indeed, for
periods of time, they abandon themselves to dreams of joy, pain,
historic endeavor or mysterious hidden things. Since ideas
throng upon them without selection, and since the trivial, the sec-
ondary, and the implied possess them to the exclusion of the main
theme or story, it is essential to analyze moving pictures in de-
tail as well as a whole."

Urges Home Influence on Theaters

As to the sort of film which children prefer, the Committee
reports thus :

"Children prefer entertaining rather than strictly educational
pictures. In most cities and towns, more than a majority attend
motion picture plays frequently. The percentage is given as low
as sixty-five per cent and as high as eighty-seven per cent. The
younger boys and girls choose first stories of action, including
those presenting wild west, thrill, adventure, detectives and sail-
ors. Second, comedy, with a leaning toward the boisterous. Then,
war, drama, historical and educational films. There is a slight
increase in scenic, scientific and nature pictures as the age of
sixteen is approached. This well-defined and -universal desire
is not wrong and deserves to be gratified with wholesome pic-
tures. It is understood that the emphasis in the selection of pic-
tures for boys and girls, both those under twelve and those be-
tween twelve and sixteen, shall be placed on themes, situations
and details which are positive, helpful, constructive and inspiring.
The pictures included on such programs should be, in a broad
sense, educational. This does not mean, however, that they shall
deal only with historic, scenic, scientific and nature subjects. The
program should be as wide in its reach and scope as that for adults.
It should be selected with the understanding of the child's world,
and child view of life, and those motives and ideals which will
mould their instincts and thoughts."

Yet the problem is far from being solved here. With the
best selection of films for juveniles, and with regular weekly
performances for them, there will still remain a considerable num-
ber of young people who will always be found scattered thickly
through the audience of most moving picture houses after the
day's school session is over. The author is more and more in-
clined to the opinion that the ultimate stamp of approval or of
disapproval of this form of juvenile amusement — as indeed of
every other form — must be given by the home. In other words,
if we are ever to be assured that what the child sees upon the
screen will be at least harmless, we must first institute a cam-
(Continued on page 16)

14

REEL and SLIDE

Visualization of Life in Ocean 's Depths Now a Possibility

Shozving hotv the sunken ship is proposed to be illuminated by suspended nitrogen lights and the moni-
tor's searchlight, and how the operators, safe zvithin their steel turret, may move about on the sea floor to
attach cables to raise vessels, or may descend to heretofore unheard-of depths to make moving pictures.

REEL and SLIDE

15

By John S. Bird, A. B.

AN ambitious but interesting project, which, it is claimed,
will soon be a reality, is being promoted by two Chi-
cago engineers, which, if successful, will salvage from
the uttermost depths of the sea hundreds of treasure
ships which have been sunk there. The equipment necessary
for this effort is said to be ready for action and already a
beginning has been made on certain liners, known to have
contained great treasure during the war. In addition to this
salvage work, according to the promoters, moving pictures can
be made by means of the same powerful submarine lights used
in salvage work and thus open to the classroom the wonders
under the sea by means of cinematography. In addition, it is
planned to make moving pictures of the salvage work itself as
an exposition of the great strides made in submarine engineer-
ing recently.

Perhaps the bottom of the sea remains more of a blank to
science than any other part of the universe. Scientists know
about the flora and fauna on the ocean bed a relatively shal-
low depth, but below a certain point they must guess; the
difficulty is chiefly one of not being able to see. Students of
the subject nearly all agree that authentic pictures of undersea
life would be a most valuable addition to scientific knowledge.
The investment necessary to get practical results could scarcely
be warranted in case educational moving picture work was the
sole aim. But, since salvaging is a lucrative business and will
make the money forthcoming, education may expect a benefit
accordingly along with profits, providing the present plans fully
materialize.

A word about the equipment which is intended to make
undersea moving pictures possible, might be interesting. The
inventors of what is called the Schneider-Lipski Monitor de-
scribe their idea as follows :

These submarine monitors are nothing more than deep-sea
"tanks," built like the caterpillar tractors used in battle, but
having on their backs cages made of six-inch steel and weighing

around forty-five tons. With these monitors the divers are
orotected against the water pressure and able to work and
move around on the bottom of the sea, slowly, but with almost
as great freedom as they would on land.

By the time this article appears, salvage operations will be
under way to recover valuable ships and cargoes sunk during
the war and now lying beyond the reach of divers in ordinary
diving suits. The locations of these ships are accurately known
in nearly all cases as well as their value, which, with cargoes,
is conservatively estimated by men who know to run into bil-
lions of dollars. To raise sunken vessels, Schneider-Lipski
engineers first locate the derelict by government and shipping
records, and by means of special instruments which give the
exact location. Then the salvage crews lay a huge rectangular
raft, large enough to permit the sunken vessel to rise inside
of her, and made of solid timbers with steel pontoons for addi-
tional buoyancy. This raft is anchored at all four corners and
sides and the water inside and outside of it for a considerable
distance is covered with a thin film of crude oil to quiet the
waves in rough weather. Protected nitrogen lights are then
dropped to illuminate the ocean bed where the ship lies. The
submarine monitor is lowered by a huge crane and by a cable
having a capacity of 1,125 tons. As the Schneider-Lipski oper-
ator descends to his work, he takes with him on the outside of
his steel turret all the cables, chains, motors and drilling ap-
paratus necessary to attach one length of cable to the side of
the ship. Having surveyed the vessel and decided where the
first unit is to be attached, he drives up to it with his tractor
and then adjusts his operating table outside so that it brings
the disc of steel at the lower end of the cable into the correct
drilling position. The drills, which are screw-headed, are in
place so that all the operator has to do is to start his drilling
motor, which then makes the circle of drills and attaches the
cable securely.

All of the drills, motors, etc., with which the diver does
this are outside of his steel turret and are controlled through
(Continued on page 17)

Island Selected for Filming Wonders Under the Sea

M

OST readers are more or less fa-
miliar with the first undersea cine-
matography accomplished by the
Williamson Brothers of New York two
or three years ago. Their films attracted
widespread attention and focused the at-
tention of the scientific world upon the
possibilities of enlisting the film as a
medium by which science might reveal
many hitherto unfathomed mysteries of

J the ocean bed. The Williamsons spent
many months and a fortune perfecting
■ 5 I their diving bell, but their original plans

merely called for a demonstration of the
feasibility of their ideas and inventions. Only a few thousand
feet of pictures were made at that time which have been incor-
porated in various photodramas and other productions as in-
terpolations.

There was, however, an excellent film of submarine flora
and some footage of fauna, taken in the West Indies. These
films went the round of the theaters as a novelty and proved
to be commercially attractive. It has always been the inten-
tion of the Williamsons to make some really serious attempts
at pedagogical moving pictures by means of their apparatus
and quite recently an actual move in this direction has been
made by them.

An island has been purchased, situated in the West Indies,
to which point the Williamson undersea cinematographic outfit
has already been shipped. This island was purchased because
of its location in the tropical seas where the water is sufficiently
clear to meet the needs of the camera and where an adequate
supply of unusual specimens are to be found. Mr. J. E. Wil-
liamson, who has only recently returned from the scene of
future activities, will, at the beginning, give considerable atten-
tion to filming the habits and characteristics of the octopus.
The resultant films will be used not alone for purposes of
school room study, but will get theater exhibitions and will be
sold to producers of industrial, dramatic and novelty reels as
well. In fact, the distribution along these lines will be ffeneral.

Concerning his plans, Mr. Williamson recently told a rep-
resentative of Reel and Slide: "My little island, 'Sandy Cay,'
is an ideal place for this work. You might think from the pic-
ture that the smooth, sandy beach ran all around it like a race
track; but it is deceiving in appearance, for one side is a mass
of jagged reefs, torn by wind and storms which most always
drive in from that side.

"The reefy side of the island is a natural home for the octo-
pus. I have a great big one which seems to be getting quite
friendly, but I am not sure yet. Then there are plenty of
sharks near by, though there is nothing friendly about them.
Their cold, china eyes tell that. So I watch out and expect the
worst at all times. It is hard to know the limit of size these
monsters attain in the great depths of the sea, but as far as
the records show I might quote from the Smithsonian Report,
1916, Bartsch: 'While Pennant states that in those seas the
eight-armed cuttlefish has "been found of such size as to meas-
ure 12 feet in breadth across the central part, while each arm
was 54 feet in length, thus making it extend from point to
an earthquake.

point about 120 feet.' One is reminded by this of the Kipling
story of the sea-monster spewed up from the sea floor by

"He further states that 'the natives of the Indian Isles,
when sailing in their canoes, always take care to be provided
with hatchets, in order immediately to cut off the arms of such
of these animals as happen to fling them over the sides of the
canoe, lest they should pull it under water and sink it.' "

1 1 if i tir ■**■«- iw^fc. *»*■ *» j*

^j$iw?uXmH*w'<***^<wi##N

16

REEL and SLIDE

Motion Picture's Influence on Child

(Continued from page 13)
paign of educating the parents with reference to the possible
sources of danger in the promiscuous moving picture program,
thus creating ultimately a strong public demand for special per-
formances for the children. Meantime, and in a narrower sense,
every home ought to act as a self-appointed and self-constituted
board of censors whose duty it is to assure itself as to the quali-
ties of the program of any given theater before it places upon its
stamp of approval, thus permitting its own children to witness a
performance.

In concluding this paper, a few points ought to be repeated
and emphasized :

1. The National Board of Review has adopted most admir-
able standards by which to judge films suitable for juvenile en-
tertainment.

2. Obviously the promiscuous program offered by moving
picture houses does not comprise pictures which the Committee
on Juvenile Films has necessarily approved, but is rather made up
of pictures designed and approved for adult consumption.

3. It is, therefore, evident that discriminating and careful
parents, who still have time and inclination to oversee their chil-
dren's amusements, should be very skeptical about allowing their
boys and girls to frequent public moving picture houses with any
degree of regularity. Only after they have assured themselves
that a given theater or a given program possesses nothing that
may be turned by the keenly active imagination of the young
people to their own detriment should parents permit them to at-
tend. Every fireside its own board of censorship !

4. It appears that no central censorship of films will ever
quite solve the problem of juvenile entertainment. It is a matter
at once of such vast and such personal import that every parent
should deem it his duty to become personally interested.

5. Since organized activity is superior to individual activ-
ity, it follows that some club, some union, some society, some com-
mittee of patriotic citizens, ought to devote itself in every city
and town to the matter of special performances for juveniles and
the actual weekly listing through the local press of such theaters
and programs as are to be recommended to parents. As stated
above, under the leadership and encouragement of the National
Board and its affiliated bodies, considerable has already been ac-
complished in this direction. There remains," however, a great
and important work in thousands of cities and towns through-
out the land. It is a work which will be constructive, positive,
progressive just in proportion to the energy and the sincerity
behind the effort.

Children Are Not Philosophers

These special juvenile performances may be arranged for
weekly or semi-weekly entertainments, or they may be offered
more frequently still. They may be given in private halls or
clubs as the facilities will permit, or, by putting the matter up
to the managers as a strictly business proposition, societies may
be enabled to arrange special Friday afternoon and Saturday
morning performances in the regular moving picture houses. In
every city there is at least one stock or vaudeville theater whose
performances do not begin until two o'clock or later in the after-
noon. It would seem an excellent proposition, both from a busi-
ness and civic viewpoint, to endeavor to encourage managers of
these orthodox theaters to throw open their doors on Saturday
mornings to a juvenile patronage. Then, too, in many cities the
churches have excellent halls which are often unopened for weeks
at a time. What more worthy activity could they foster than
the promotion of strictly clean juvenile film for the children of
the parish, the neighborhood, the community — perhaps once a week
or oftener?

6. In the selection of film suitable for children it should be
always borne in mind that children are not young philosophers
nor young historians, nor young scientists, nor yet young
geographers — as much so as they are young, active, brimming-
over boys and girls who find perhaps their greatest theatrical
delights in simple, harmless adventure, in rapid action, in bewitcn-
ing fairyland, in the delightful realm of fancy, in amusing scenes
and situations tending toward the boisterous — and in such like.
This does not in any sense minimize the importance of strictly
educational film in their place — -it rather stresses the pure human-
ness of the child.

7. Finally, there is no more important factor in the devel-
opment of the mental life of the school child than the type of
amusement which he habitually seeks. The hygiene of mind is
every whit as important to a healthy, normal life as is that of the
body; hence society can not be too solicitous regarding those
factors which most obviously condition the mental hygiene of the
child.

Discussing a Scene

Moving Pictures to Promote Sales in
Foreign Countries

By W. L. Stranker

Moving pictures to promote the sale of American-made prod-
ucts in foreign countries are keeping the commercial studios busy
these days. An undertaking of interest is the campaign handled
by the Camel Film Company of Chicago for one of the leading
tire manufacturers of the United States. This picture is a thou-
sand-foot unit, made with live models and containing material
specially calculated to attract and hold the interest of the foreigner.
This picture was directed by Mr. L. P. Bowman, Production Man-
ager of the Camel Studios, formerly of the Essanay staff. The
tire campaign will not only be conducted as a national one in the

United States, but the Camel Com-
pany has likewise made special
prints for foreign circulation,
Sweden being the first country in
which the tire pictures will be
shown. Thirty prints are now in
circulation here and en route to
Sweden, where showings will be be-
gun at once in the principal the-
aters of Stockholm. The tire mak-
er has dealers in all parts of the
world and films are considered the
most effective method of advertis-
ing the product under after-war conditions.

In this picture the aim is to demonstrate visually a special
tread which prevents skidding even under the most unfavorable
conditions. To demonstrate this idea effectively, the director
shows a woman driving a machine along the edge of a cliff. By
means of the closeup and distant scene, a narrow escape from
destruction and possible death is depicted graphically. The worst
possible conditions are used to show the effectiveness of the tread
being advertised. The balance of the reel shows the various fea-
tures of the tire which are calculated to increase its sale and the
whole reel is a logical sales argument for the brand advertised.

The Camel Company is interested in the filming of produc-
tions for foreign consumption and have their studios so organ-
ized that they can handle this business effectively, either in the
animated drawing style in which they are pioneers or in the
straight industrial style. The Camel Company produced the
famous animated cartoons on Perfection Oil Heaters which were
nationally distributed for the Standard Oil Company. Concerning
the possibilities of films in securing foreign trade, Mr. Bowman
of the Camel Company said :

"While our new campaign being tried out in Sweden is some-
what in the class of an experiment, our clients are fully sold
on the idea of visualizing the val-
ues of their products on the mov-
ing picture screen. Having a strong
dealer organization, they have
brought pressure to bear in order
to secure the greatest number of
bookings possible in Stockholm. It
is the intention to extend this cam-
paign to other countries after the
experience gained in Sweden has
been tabulated. The Camel Com-
pany believes a big field is open to
the whole advertising motion pic-
ture trade in boosting this use of films in export business. A
knowledge of conditions in Europe is desirable, as the conditions
facing the exhibitor and the tastes of the pubic will make a cam-
paign more effective. Automobile tires are in great demand in
Europe and the tire men of America must fill present and future
heeds.

"It is up to the moving picture to do its part. Not only are
tires in demand, but pictures as well. Production abroad ceased
even in many neutral countries during the war and the result is a
big shortage. This tends to make the demand for good industrial
pictures great and assures to a greater degree the exhibitions which
the advertiser wishes to get abroad."

A Near Accident

American Social Movies for Foreign -Born Women

A comprehensive plan has been accepted by The National
Council of Women, proposed by their Better Films Committee.
This involves the presentation of American motion pictures for
the benefit of the women of France, Italy, Russia, Norway and
other countries. Mrs. Myra Kingman Miller, chairman of the
committee, is satisfied that American projects can be presented
to the women of Europe so they will gather inspiration and
practical suggestions from American accomplishments. The idea
has the indorsement of many leading people of European coun-
tries. The practical methods are being submitted to analysis.

REEL and SLIDE

17

Telephone Production Pictured in Its Instructive Detail

Design, Manufacture, Working Conditions and Genuine Human Interest
All Combined in Series of Films Produced for Western Electric Company

By E. J. Clary

PROGRESS in things electrical, delineated for the instruc-
tion of the general theater-going public, is the theme of
a series of multiple reel industrial productions filmed by
the Rothacker Film Manufacturing Company for the
Western Electric Company. One of these pictures is in three
reels and reveals the most interesting phases of the production of
modern telephone apparatus at the huge plant of the Western
Electric Company at Hawthorne, 111. The name of this picture
is, "Telephone Inventors of Today." It is in three reels.

If you have never been inside of a telephone laboratory this
picture will give you an idea of what is going on there. The first
reel shows typical scenes of engineers at work designing and
developing apparatus. The second reel shows how some of these
developments, when perfected, are applied in actual commercial
use in the transmission of intelligence — the telephone selector in
dispatching trains, the telegraph printer as it is actually in use
between New York and Chicago, and other applications of recent
Western Electric developments are featured. The third reel
makes public, for the first time, something of the confidential
work which electrical engineers did for the government during
the war, and which aided so materially the efficiency of the air
forces of our army abroad. This picture closes with some stir-
ring scenes filmed at Camp Vail, N. J., produced and shown by-
special permission of the War Department.

Another production in two reels is entitled, "Forging the
Links of Fellowship." This picture covers the manufacturing end
of the company's plant at Hawthorne, with special attention to the
departments which produce telephone desk stands and lead-covered
telephone cable.

Human Interest in the Reels

The third production is entitled, "Inside the Big Fence" and
is two reels. Interesting closeup views of intricate machinery in
operation is featured in this release. A human interest story
runs through this production, the opportunity for the bright
young high school graduate being the theme. This is also a
welfare picture in that it visualizes interestingly the conditions
under which the company's workers operate throughout the plant
and touches on the recreational facilities offered for employee- of
both sexes.

These four pictures, as a group, are intended to give a bird's-
eye view of the Western Electric Company, Western Electric
people, and Western Electric products. Necessarily, in so exten-
sive a business, only a limited number of subjects could be used
as mediums for the telling of this story. However, the com-
pany plans to continue the production of such motion pictures as
these, as a part of its educational program, and they will be shown
throughout the country to employees, in schools and various
other educational agencies.

It has been the purpose of the Western Electric Company
and the Rothacker Studios to make these productions something
more than merely advertising films. They are full of human
interest and have much instructional value. They are in demand
among educational institutions and have likewise enjoyed con-
siderable theater circulation. From them the high school student
may get a bird's-eye view of the industry in a manner that is
striking and complete.

In addition, the films are bein shown widely before
the company's employees, at meetings of executives and sales-
men. It is calculated that branch office people can get an ade-
quate idea of the magnitude of the Western Electric activities
more quickly through the presentation of a series of films than
through the written word. The whole plan is a broad campaign
of education, for the benefit of the company's employees and
for the general public as well.

The telephone picture, above all, is worthy of study. This
subject lends itself admirably to visualization. While everybody
uses the telephone, very few know anything about its inner work-
ings or the size of the industry which makes its general use
possible at a small price. Thf demand for this picture has been
great. All of this group of Western Electric pictures were pro-
duced under the supervision of Mr. P. C. Tobin of the Rothacker
staff. Some of the scenes were made in the Rothacker Studios in
Chicago, while the greater part of the factory scenes were taken
at the Hawthorne plant.

Nearly all the leading manufacturers of electrical equipment
have found motion pictures of value in transferring their message
to the public and the technical man. The Western Company,

however, has apparently been more consistent in covering the
subject from a variety of angles.

One Much-Mooted Question

Westinghouse owns a number of reels showing electrical
kitchen appliances as well as the electrification of the Pennsyl-
vania Railway in New Jersey. The General Electric Company
also has gone in for films. Their pictures, however, tend to show
the uses of electrical appliances rather than their manufacture,
and this raises_ an interesting and important point in screen pub-
licity: Is the visual demonstration of the application of a finished
product more effective as a medium than the processes of its
production ?

There seems to be great variety of opinion on this subject.
Much undoubtedly depends upon the product — and the factory.
Showing the use of the telephone, for instance, would be merely
picturing something concerning which every one is familiar.
Depicting the production of the telephone "behind the scenes,"
as it were, would probably hold the attention of the average
man. By introducing the human interest subject of workers' wel-
fare in their picture, "Inside the Big Fence," a purely industrial
series has been flavored cleverly with the elements of the purely
entertainment reel.

After considerable use of films, the company seems to be more
than ever determined to utilize them permanently as a means for
publicity and educational work. On the front cover page of this
issue a scene from "Forging the Links of Fellowship" is repro-
duced.

Visualizing life in Ocean's Depths

(Continued from page 15)

a porthole which gives him vision, and carefully insulated electric
wires and switches inside by means of which he stops and starts
his motors. These motors are specially constructed by the largest
electrical company in the world and run in water under pressure
almost as well as electric motors in street cars. All of the equip-
ment is fully protected from water pressure and of a type upon
which the operator can fully depend.

By means of the drilling equipment on the Schneider-Lipski
monitor, a great number of cables can be attached to a sunken
ship in a comparatively short time, from four days to three weeks,
depending upon the size of the vessel. The upper ends of these
cables are strung around the raft at the surface. The weight of
these cables is about all the raft has to carry. It is not required
to sustain the weight of the sunken ship. When all the cables have
been attached, collapsible buoyancy pontoons made out of heavy
canvas and steel are sunk, usually 100 feet down, and are there
attached to coupling blocks which are strung along the cables every
100 feet or so. The pontoons are then filled with air. One cubic
foot of air will lift in water at least 62^4 pounds of iron. Each
Schneider-Lioski pontoon contains 6,500 to 7,000 cubic feet, and
when inflated with air under pressure to offset the pressure of the
water, has a lifting capacity equal to from 225 to 240 tons on the
draw-bar of a locomotive.

One hundred and ten of these pontoons will be sufficient to
raise the Lusitania, and the work of attaching them can be com-
pleted under usual conditions in from three weeks to a month.
The pontoons are connected by air lines to compressed air stor-
age tanks on the raft, and these air lines are hooked together so
that by turning on valve all of the pontoons can be inflated equally
and simultaneously for each 100-foot lift. Should a vessel like
the Lusitania be sanded, it is an easy matter to attach additional
pontoons.

The Schneider-Lipski monitor is capable of withstanding wa-
ter pressure up to 30,000 pounds per square inch. They protect the
diver against all the perils of the deep. Secure within his turret,
he can go where he likes and do whatever he wants to. Salvage
men and motion picture operators will therefore be able to descend
two, three and even five miles into the ocean.

The submarine monitor and all of the_ things that go with it to
raise ships is the invention of a young Chicagoan, Wm. Schneider,
and his collaborator, John J. Lipski.

In the Wisconsin Indian schools moving pictures are being
shown to" the Indians on such subjects as fence building and clear-
ing land. Interest shown by the audiences changes to joy when a
series of slides appears illustrating Indian life from the earliest
times until today.

18

REEL and SLIDE

piiillllilllllllllllllllllllilllllllllilll!^

| Slides |

g Questions on Lantern Slide Sub- =

M jects will be answered by mail if =

g stamped envelope is enclosed in g

g addressing this department.

miml

In considering the illustrated lecture, it has
been the writer's experience that too little atten-
tion is given the elements which make the lecture
effective and their relationship to each other. I
am quite sure that many will disagree with me and
I am willing to permit them to answer me in this
column. Lecturing in connection with pictures is
by no means devoid of certain well denned rules
which are capable of being studied.

There are two types of illustrated lectures:

(A) Lectures illustrated with views.

(B) Views accompanied by lectures. _
Considered under these two classifications, we

are next to consider which is which. In group
A the slides become incidental to_ the words, mere-
ly serving the purpose of amplifying certain points
in the discourse; the speaker is not discussing the
scenes he projects; he is discussing subjects upon
which the illustrations bear. He uses them be-
cause :

(C) They save him lengthy verbal explanations,

otherwise needed.

(D) They offer greater clarity of understanding.
In the A group, the verbal part is the main

part of the entertainment or lesson and the pic
tures are incidental. The speaker is well known,
or is expert on his subject. He is not explaining
pictures — he is illustrating his thoughts.

In group B the speaker becomes of secondary
importance and he simply acts as an amplifier of
the subject matter projected on the screen. In
this group the lecture begins at the slide set and
the speaker acts automatically, usually "following
copy."

Both types of lectures are useful; both fill a
definite need. But the evil appears when the
speaker misunderstands his status, digresses be-
yond his duties in the case of group B, or goes
to the other extreme in the case of group A.
There is a delicate balance between the judicious
and injudicious utilization of the stereopticon in
lecture work.

A lecturer should group himself either in A or
B before he goes upon, the platform. A half
and half lecture is nearly always tiresome.

L. B. Harmon of Milwaukee wants to know
what strength lamp to use in lecture work.

Answer: The 400-watt Mazda is strong enough
for fairly long distance projection. The 250-watt
for classroom use. A 1,000- watt lamp is also
manufactured, but is needed only for unusual
work, where very high illumination is required.
The bulb alone can be mounted by anyone in a
box to replace the arc lamp in case it is desired
to change from arc light to the Mazda. This has
been done by owners of older models.
« * »

The variety of uses for the lantern slide in
churches is growing steadily. Lectures on re-
ligious subjects are being supplemented with slides
on welfare work, travel and industry. This de-
partment is in receipt of a report of a most in-
teresting slide lecture held by the Rev. Otis A.
Smith in his church, the First Presbyterian, Ko-
komo, Ind.

A stereopticon on Persia was given at the regu-
lar church service. Seventy-five beautifully col-
ored slides were thrown on the screen. Among
the many objects of peculiar interest shown were
methods of travel "from camel-back to the modern
automobile."

Level plains, fruitful orchards and beautiful
flower gardens added variety to the lecture. The
telegraph line from London to all parts of India
stood out in marked contrast to the slow-going
caravan of the desert. There were also scenes
showing how wheat was threshed in the days of
Ruth and the making bread in the days of Abra-
ham. Pictures of the finest Arab steeds recalled
the races of the very popular county fair. A skin
churn was shown which is the lineal ancestor of
the swinging churn of America.

War work was included; among other things
the American flag, which saved thousands of
refugees from massacre. The story of the pioneer
work of the American missionary and the war
time relief work in Persia was presented inter-
estingly, and the account of Selby, the first wo-
man in Persia who ever learned to read her own
language, reads like a romance.

The pictured work of Christian schools in
which children, young men and women are given
a chance to rise above the lethargy and supersti-
tion of centuries constitutes an appeal which can-
not but touch the most indifferent heart.

The United States Railroad Administration an-
nounces that its Bureau of Service in Chicago is
prepared "to furnish for entertainment and edu-
cational purpose sets of colored lantern slides
and reels of motion-picture films featuring the
most prominent national parks." The slides and
reels will be sent to responsible persons without
cost, except express charges.

The Pennsylvania State Museum is circulating
sets of educational slides among the various Audu-
bon societies of that state. J. S. B.

A lantern slide lecture on the subject of "Pack-
ing for Export" is being given by Captain H. K,
Moody, in charge of government export packing
during the war. The lecture is under the aus-
pices of the Export Forum, of which C. C. Martin
of the National Paper and Type Company is chair-
man. This is only one way in which Uncle San?
finds a use for the stereopticon.

What does it cost to have slides made to order?
Eggers.

Answer: That depends on your copy and the
quality of workmanship you want. All slide
makers who advertise in Reel and Slide are
vouched for by the publishers.

Where can I secure slides dealing with Y. M. C.
A. army work? H. G.

Answer: The George W. Bond Slide Company,
14 West Washington street, Chicago, will be able

to help you out. They have just completed a new
set of 98 slides on this subject.

How can I best make my own announcement
slides? B. L. K.

Answer: Your dealer will supply you with spe-
cial gelatine blanks, slide size. Type what you
want to screen on this gelatine on a typewriter.
Then dust with bronze powder. (Apply the pow-
der before your ink gets dry.)

* # *

What strength lamp do I need for entertain-
ment purposes? J. M. B.

* * *

What kind of light is available in using a lan-
tern when there is no electricity? M. Heller.

Answer: Many people who are traveling about
from place to place where electricity is not avail-
able and calcium light seems impracticable, prefer
Alco-lite to acetylene, because of its greater com-
pactness and portability.

* * *

What charge does the Cincinnati Public Library
make for the use of their sets? B.

Answer: The Cincinnati Public Library makes
no charge, if you are a resident of Cincinnati.

* * *

Is the stereopticon adapted to microscopic work?
B. C.

Answer: Yes. Microscopists find frequent use
for the stereopticon slide in their most delicate
work with small organisms.

- :-i''..::' ;:: .::: .,;' >i : j1' .: m; .: r i:' ,i:' ii .11 r ■ :, :, .n ■;;' n .;■ ::' 1 >; ,;: :r :!' -' j- ."■ n.n -in in1.:!1..!! .!'.:n: ir. ,11 ,> 111 ii^

I ?— ASK US—? j

lfllllllllllll!lllllllllllllllllllllllllllllllllllllllllllllll!llllllllllllllllllllllllilli

Can you tell us on what basis the various uni-
versities send out their moving picture reels for
use by schools and churches?

Answer: A good example of this service is
found in a recent pamphlet issued by the Agri-
cultural College of Fargo, N. D. It reads as fol-
lows :

Films will be sent out once a week for five
months as follows: Films will be sent out in
three to five reel programs. Each reel (1,000 ft.)
takes about 20 minutes to run, allowing for the
threading and handling.

The purpose of a circuit is to reduce express-
age to towns in the circuit, as they will have to
pay express one way only between nearby towns
instead of all the way from Fargo and return,
as in the case of individual service. The dis-
advantage of circuit service is that each town
will have to take the same programs as other
towns on the same circuit without the privilege
of selecting individual films. In most cases, how-
ever, this is not a disadvantage, as we know the
films better than those who have not seen them,
and will use our best judgment for a balanced
educational service.

DIRECT TO SCHOOLS

We will send one free reel in every program
and will charge rental of $1.00 per reel for the
others, which is a considerably lower rate than
is charged by the regular film exchanges. Each
school is to pay expressage on the films from the
last point in the circuit. Schools are at liberty
to charge a nominal admission to help pay ex-
penses— but most school boards pay for the service
outright and have free admissions. If your
school does not own a moving picture machine
and wishes to purchase one, we will send you the
address of dealers that furnish machines from
$50.00 up. The average cost of a light machine
suitable for schools is $135.00.

DIRECT TO THEATERS

Or a cheaper way: you can arrange with your
moving picture theater and take this service once
a week, you guaranteeing a certain number of
tickets at a reduced price for the evening or
Saturday in the day time. We will furnish ex-
hibitor the reels at the same rate, providing he
secures the endorsement of the school principal.
The low rental rates and the one free reel ought
to appeal to the exhibitor.

EDUCATIONAL PROGRAMS

This is one way in which the school can help
parents fight undesirable films appearing in many
theaters, while at the same time adding vitality
and interest to regular school subjects. A pro-
gram for a school period usually consists of two or
three reels of the following:

1. Travel scenes.

2. A weekly of various events, such as the
Ford Weekly or Universal.

3. Illustration of school subjects, such as

botany, geography, industry, literature, agricul-
ture, biography.

4. A clean comedy or drama.

5. Some of the above topics will usually take
two reels, which will make five in all.

An educational program given at a theater may
include as many as five reels.

We secure our films by special arrangement for
extension work from the leading film companies,
as well as from firms that use moving pictures to
advertise their industry, and from various wel-
fare organizations.

Women's clubs, farmers' clubs and societies of
various kinds may appropriately undertake this
work. Free rules may be secured also outside of
circuits, under the individual plan described on
page 3.

RURAL AND CONSOLIDATED SCHOOLS IN-
CLUDED

We will furnish an operator who will bring
a machine and battery outfit to places not having
electricity, in which case the local community
would have to pay all expenses for the operator.
While in the community the operator will give
as many exhibitions a day as is desired, and as
possible, without extra cost. If the dates are
such that Mr. Corbett of the College Extension
Division can not arrange to be there, an extra
charge would have to be made for a special opera-
tor. Lanterns will be rented out where desired.

It would be better for schools, however, to buy
a machine and to even pay for it on installments,
as their money then would be going for permanent
equipment. Practically all motion picture ma-
chines are equipped to show lantern slides as well
as films.

• * *

What is the function of the National Juvenile
Motion Picture League? Mrs. B. M. Carter.

Answer: A competent group of persons view-
ing all films and selecting the best ones, giving
them wide publicity, follows a constructive policy
which gives support to honest effort on the part
of producers. The lists of films endorsed by the
National Juvenile Motion Picture League reach
over 35,000 persons. Five hundred copies of its
Bulletins are distributed by the Board of Educa-
tion in New York City to the principals of all
its schools. One hundred and twenty copies are
also sent from their offices to community centers.
The children's matinees and family programs,
given under the supervision of the League in
theaters, schools, churches and elsewhere, give
actual bookings to these endorsed pictures. The
advertisement for these programs which the
League secures helps make the entertainments a
financial success for managers of theaters. This
is publicity for the motion picture producer and
exhibitor, and service for the general public. The
League receives no financial support from any
department of the motion picture industry and
has no connection with any of the several cen-
sorship boards. It is financed entirely by its
membership.

REEL and SLIDE

19

SCIENCE

NDUSTRY

SOCIOLOGY

CLASS ROOM CINEI1AT0CRAPHY

Botany

{Picture released through Beseler Educational Film Company, New York.)
A PLANT WITH NERVES (Mimosa Pudica)

The Mimosa is a modest little plant which grows almost anywhere on
the hillside or in the meadow.

The leaves are the seats of the nerves of this plant, which is a curious
example of sensitiveness in the vegetable kingdom.

The leaves are formed by fifteen pairs of little leaves and are extremely
sensitive to any blow, shock or disagreeable sensation which may disturb
its repose.

A light blow on the end of a leaflet results in just a single pair curl-
ing up.

A more violent shock results in making all the leaves curl up succes-
sively in pairs.

At a blow on the main stem of the plant all the leaves will curl and
the whole plant droops.

The plant apparently is dead, though in reality it is suffering only from
shock. If we leave it alone it will recover again.

Electricity exercises a brutal effect on the Mimosa. Place a Leyden Jar
at some distance and the leaves will crinkle up.

This plant is also sensible to the effects of chloroform.

Two hours are necessary for the action of the narcotic.

The effects of chloroform.

Under the heat of a match held at some distance the leaves close rapidly,
the painful sensation apparently being transferred from leaf to leaf.

As with us, each night, the Mimosa seeks repose in sleep and when
we close our shutters, it closes its leaves.

(Recently, the Advisory Commission on Community Centers of the
Chicago Board of Education met to discuss the best method to install moving
picture equipment in more of the Chicago schools. The discussion at this
meeting, printed below, is interesting, and perhaps useful, to heads of edu-
cational institutions contemplating similar installations. Reel and Slide
merely publishes the material for what it may be worth. — Editor.)

THE chairman, Mr. Joseph Hopp, stated briefly the purpose
of calling the meeting, and invited Mr. Burchard to ex-
plain to those present the subject to be considered. Mr.
Burchard read a statement, to the effect that of the 335
school buildings in Chicago, 54 schools were used for community
center purposes, and only 30 were equipped with motion film ma-
chines; that the Board will have an appropriation of over $100,000
for the extension of community center work to the remaining
school buildings; and it was the purpose of the Advisory Com-
mission to ascertain and inform the Board o'f the most economical
methods of installation of film machines with a view to proper
safeguards and the best methods of operation.

Mr. Burchard referred to a former meeting of the Film
Committee, at which libraries of motion films were discussed with
Mr. Roden, Public Librarian, and Mrs. Henry Solomon; and the
cost of installation of booths in school buildings was estimated
between $1,200 and $1,500 for each building, which would use up a
large part of the appropriation. The discussion brought out the
fact that during the past six months many improvements in the
machines had been made as to fire safeguards, and it was thought
that probably some amendments might be made to the present
film ordinance of the city that would reduce the cost of installa-
tion of moving picture outfits to the Board. At that time they dis-
cussed also the matter of operators of machines, and whether
there could not be some alleviation of the restrictions so that
teachers and principals who had a license could forego the long
apprenticeship at present required and could operate machines in
assembly halls and classrooms for educational purposes. As to
afternoon and evening programs, principals preferred in such
cases to call in licensed operators.

Sees Lack of Films

Mr. Max Loeb: I would like to add a few words as to the
actual condition confronting the Board of Education at the present
time. We have now about 30 requests from different schools for
moving picture machines. They will cost from $1,000 to $1,500
each. It is not my purpose, as chairman of the Community Center
Committee, to presume to suggest to you technical men what is
or what is not necessary. We would like to be informed whether
the present regulations are necessary, or whether the safety of
people in attendance cannot be adequately safeguarded without the
present extensive regulations ; in other words, is a booth necessary
to safety, or cannot the present ordinance be so changed that
the school can have the benefit of the equipment without the pres-
ent very heavy expense? That is problem No. 1. The demands
are* continually increasing and we are presented with the same
problem. Mr. Cole can tell you in detail and give you the names
of the schools making this demand. We would like to satisfy

the demand if possible and more economically than the present
situation affords.

Problem No. 2: In the schools where we have machines, it
seems that the moving picture machines themselves are not used
as much as they might be on account of the difficulty of getting
operators. Is it possible to so arrange that educators, themselves,
after being properly licensed, can run the machines

No. 3 : Where we have machines, and in the school itself a
licensed union operator, we have a lack of educational films.
There is an absence of a comprehensive film library. We are re-
stricted to non-inflammable films unless we have a booth. Can
an educational film library be placed so the school can make use
of it in a practical way? All this results in a very limited use of
the moving picture equipment. Is there any possibility of modify-
ing or changing the present restrictions? I feel we need the
authority, experience and judgment of men who are thoroughly
practical, and who know, from a practical standpoint, whether any
changes in the ordinance are possible.

Mr. Hopp agreed the case was as stated, except in the matter
of educational films. Mr. Loeb replied that if that was so, as he
was willing to believe, they were not properly listed, and that
they should be in more available form. Mr. Hopp replied it only
needed someone to catalog them.

Mr. Metcalfe, of the Reel and Slide magazine, stated that
his magazine had under way the cataloguing of educational films,
and the work, when completed, would cover approximately 6,000.

Discuss Difficulties in Way of Use

Mr. Hopp spoke of the increasing interest in educational films
for classroom use, and asked the advice and guidance of those
present in helping to remove the obstacles that stood in the way;
that it was only a comparatively short time until every school
would not be complete without its moving picture equipment to
assist the classes. He asked for an expression of opinion from
some of the technical men present.

Mr. George M. Hoke said the cost of an equipment would be
about $1,200, and if the room were to be equipped comprehensively,
with a booth, the cost would be more. In his experience he did
not feel that a booth was necessary, and did not believe any theater
ever burned down for lack of a booth, and could not see where
it would help any.

Mr. Charles Hedja, of the Fire Prevention Bureau of the city,
stated that public schools did not have the exits and other safety
equipment that theaters have, hence only slow-burning film should
be considered. Moreover, that most assembly halls are on the top
floor of the building, and inflammable film should only be used in
properly equipped auditoriums on the first floor, with booth. He
stated that there had been any number of fires in theaters where
the film has burned and the only reason the building didn't burn
down was because the booth regulations had been met. Theaters
without such booths have burned to the ground. He stated that
the entire ordinance on non-inflammable film was handled by the
building department of the city, and advised the committee to get
in touch with the building committee of the city council to make
suggestions in drawing up a new ordinance.

Mr. Loeb asked Mr. Howatt to state the cost of installing
booths. Mr. Howatt replied that they were being built in the
new school buildings ; that it was difficult to say what it cost in the
old buildings — $600 to $1,500, depending on where it was to be
placed.

Mr. Peil, representing the building department of the city,
said that naturally the building department was not very much
interested in films, that their business was construction. He
though the committee should consult with the building department,
as they would be willing to give what assistance they can from
the building standpoint in making suggestions for the new film
ordinance ; and that in the end the ordinance would be referred
to the building committee of the Council.

Mr. Tousley, Department of Gas and Electricity, said the only
thing of interest to the department was the safety of the moving
picture film. "The first thing necessary in any particular school
is whether that school is equipped with a hall which is designed
to hold the number of people who will be there. If that hall is
so equipped it leaves the only question one of safety of the pic-
ture machine and its equipment. If we have slow-burning film I do
not think anyone would question the safety of the picture ma-
chine without a booth. (Concluded in the September number')

20

REEL and SLIDE

1 Ad Slides — Good and Bad I

A Department of Criticism, Edited for
Reel and Slide Magazine by Jonas Howard

iiiiiiiiiiiiiiimiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiin

A NOVELTY attraction that is pleasing thousands of mov-
ing picture theatergoers is that of the New Idea Illus-
trated Song slide. Arrangements have been recently con-
summated whereby the Standard Slide Corporation of
New York have secured rights to illustrate the popular song hits
of the day with scenes posed by famous screen stars, and the
releases issued to date include Fatty Arbuckle, Anita Stewart, Ma-
dame Nazimova, Charlie Chaplin, Norma Talmadge, Mabel
Normand and others. The presentation of these stars on the
screen illustrates the theme of the song. Another feature of

this novelty is the
introduction of the
words of the song on
the slides, each scene
containing the lines
of the song which it
illustrates. This en-
ables the audience to
join in the singing, or
to follow the words
of the song as ren-
dered by the vocal-
ists. The A s c h e r
Brothers of Chicago
and other theaters
are using this feature
without a singer, en-
abling the audience to
sing from the words
as they are projected.
The leading music
publishers in the country through the Standard Slide Corporation
are advertising and supplying free music. The moving picture the-
ater man is thus enabled to present the song on the screen with the
hearty co-operation of the music publisher, backed up by his nation-
wide advertising. Film producers realizing the valuable publicity
to be derived from the use of their stars in these screen illustra-
tions are likewise working in harmony with the music publishers.
In addition to the many novel features mentioned, the new
slide is made of the Standard Save-a-Slide construction. This
not only eliminates SO per cent of the usual breakage of glass slides,
but reduces the weight of the slides fully one-half.

A rental service is now perfected through which can be secured
at least one set of new song slides per week at a rental rate of
$1.00 each; the following popular song slides: "Tears," "Pajamah,"
"Kentucky Dream," "Oh, Helen," "Wait and See," "Salvation
Rose," "Heart of Humanity," "Don't Cry, iFrenchy," "When the
Bees Make Honey," "Wedding Chimes," "Midnight Romance,"
"You're Making a Miser of Me," "Gates of Gladness," "Have a
Smile," "America Never Took Water," "The Red Lantern," "Fires
of Faith," "Mary Regan," "Desert Rose," "Friends." Others are
being added weekly.

Quite a few manufacturers who are looking to foreign lands
for trade have included the lantern slide among other mediums.
Consequently orders for slides lettered in Spanish, Russian and
French are "quite common these days and in many cases the slide
men are making special designs to fit the peculiar needs of each

Standard Slide Corporation

country. Slides for the export trade call for features which are
non-essential in catering to our more sophisticated American pub-
he. Slides that are free are in big demand in the South American
countries, where the theater owners have not yet come to the
point where they limit exhibitions.

It is entirely possible for manufacturers to adapt their stock
slides to export purposes, but this is not advisable. Some study
of the conditions under which the slides are to be shown abroad
is a good thing in order to get the most effective results. Just
as French and South American publication advertising copy is
different from ours, so much the visual appeal be different. The
Community Motion Picture Bureau of New York, which has had
much experience with foreign exhibition of lantern slides, is in
a position to furnish valuable information to American business
men if they have time to do it in these busy days. It is certain
that the highly-colored slide will appeal most abroad and that the
picture must be made to tell the advertiser's story as completely
as possible. The mass of Russians who might be reacehd via the
screen are for the most part almost illiterate, though they may be
good buyers of American farm implements and American shoes
if the "message" could be gotten to them clearly. A picture will
impress them with the value of your product where words will not ;
they are nearly all given to symbolism and must be approached
accordingly. Then, too, their methods of thinking vary from ours.
They buy differently, they pay differently, and their impulses are
entirely at variance.

* * *

Translations of American slide copy would scarcely fill the
bill in France. A good trade slogan might be sheer nonsense and
meaningless _ to the Frenchman when translated literally into
French. It is best to let a translator handle the thing in his own
way. He ought to know the character of his people and their
buying habits. He should likewise know something of their pic-
ture houses.

* * *

It is becoming a well recognized fact among advertising men
that the screen is of great value only when the goods can be de-
livered immediately. That is, the slide to be fully effective must
hitch up the nearest retailer or agent or the full value of the
medium is lost. It is doubtful whether a publisher would pay
any attention to a slide advertising printing presses (to take a far-
fetched example), but a small boy will get thirsty upon viewing a
well-colored image of a glass of soda water. A woman will buy
patent hairpins of a certain brand if they are effectively pictured
on the screen, providing she is told where to go and get them.
Therefore, screen advertising is most effective an hour after ex-
hibition.

Wise advertisers realize the tremendous power of the screen
to create an impulse, but to use the slide without backing it up
is bad business and bad advertising. That is why more retail
merchants should use slides. They can get direct results and
immediate benefits and benefits that are cumulative to a degree
since they do a local business.

The writer once figured out the value of a local slide cam-
paign on a line of shoes as follows :

First day's exhibition of slide, 10 per cent efficient.

First week's exhibitions, 30 per cent efficient.

First month's exhibition, 80 per cent efficient.

In this schedule is figured the cumulative value of the ex-
hibitions. That is, the mere publicity value of the slide exhibitions,
aside from the direct sales they create, grows in proportion to
the length of time that the slide is run. A slide shown for three
nights has little cumulative value. Run 100 days it pays for itself
many times over for its mere publicity value, like the sign board.
Repetition does this. The value becomes greater in ratio to the
length of time over which it is shown at regular intervals.

Among the many trademark arti-
cles, "D. & M." sporting goods have
been particularly well sold through-
out the country through the use of
Standard Advertising Slides. "D. &
M." dealers report that more goods
have been purchased through their
direct advertising on the screen than
through any other medium employed,
and the success of this campaign is
leading other sporting goods manu-
facturers to likeivise take up the use
of Standard Slides.

REEL and SLIDE

21

SCENARIO

PRODUCTION

DISTRIBUTION

MOTION pictures of a novel sort,
taken in Cuba under the auspices of
the big Havana newspaper, El Mun-
do, were shown before the American Man-
ufacturers' Export Association in the Hotel
McAlpin, New York, June 18. The views
shown were not of the conventional sort.
Styled a "Commercial Travelog of Cuba,"
the film showed only scenes which would
be of significance to manufacturers, export-
ers and merchants. Every view had some
exclusive feature tending to clarify trade
conditions. An address on trade opportuni-
ties for the United States in Cuba was
made, with comments on the film by Arthur
Liebes of New York.

The production of this novel film review
of commercial Cuba was sponsored by El
Mundo with the purpose of promoting
more cordial business relations between the
wealthy Antilles and the States. This
newspaper, considered as progressive in its
field as the big journals of New York and
London in their own, gave its endorsement
to visualizing many of the things that might
prove an eye-opener to Americans. A crew
of camermen from the Eastern Motion Pic-
ture Company of New York took every
scene at the direction of the Latin Ameri-
can trade expert, who chose subjects for
filming. It is now intended to show these
pictures before various commercial bodies
throughout the United States, both as an
example of the enterprise of El Mundo
and as a constructive aid to intensive mer-
chandising of American products in the
Caribbean.

One of the subjects covered in the pic-
tures is the dress of the natives. It is a
revelation to see how well dressed even
the working people are, and the display of
taste is considerable. "Shots" were taken
of factory employees pouring out of build-
ings at the lunch hour in their ordinary at-
• tire. After their good appearance one is
rather prepared for a number of peeps into
the homes of the rich, to find a display of
elegance and even opulence that reminds
one of European art galleries. In fact, as
the lecturer announced, most of the statu-
ary and bric-a-brac is imported from France
or Italy. It is stated that the same sort
of goods could just as easily be sold from
this country.

* sfc %

Views of the great plantations and indus-
tries at Chaparras and Delicias were shown
to indicate that native capital can do big
things. The properties of Senor Pote,
which he values at $14,000,000, were not
less interesting than the owner himself, a
plain and democratic citizen, with a town
residence like a prince's, but who is equally
at home doing much manual labor about the
sugar mill. The leading retail stores of Ha-
vana as reviewed in the film showed in
nearly every instance splendid stocks, but
with some exceptions were scarcely
equipped with the efficiency devices that
make retail merchandising in this country
a fine art.

American machinery, to judge from the
pictures, not only dominates the field, but
has wonderful opportunities in addition.
Also, the partiality of the Cuban of means
for automobiles and trucks of various kinds
was strongly indicated.

It probably was surprising to most of
those who viewed the film to see how real
estate development is progressing in and
about Havana. The most ambitious resi-
dential developments in this country seem
to be paralleled in Havana, with the added
feature that stone is preferred for con-
struction. The manufacturers witnessing
the picture commented on the scenes show-
ing the comparative consequences of Amer-
ican and European methods of packing mer-
chandise. Some flagrant instances of poor-
ly packed American goods were presented,
while the French and Italian goods showed
extreme care and forethought in packing.
The camera took the cases progressively
during the unpacking to show each detail.
The comparison as to condition of the
product after the unpacking was all in
favor of the foreign methods.

Some heavy losses to somebody were in-
dicated in the American style. It was evi-
dent, however, that it was due to the ex-
porters' lack of information as to trans-
portation and handling conditions. The
El Mundo series of films, it is believed, will
inaugurate a new fashion of international
trade investigation. To present graphically
illuminating discoveries that will correct
misunderstanding between the merchants of
mutually interested countries, no medium
is as impressive and efficient as the screen.
It adds the convincing note of actual ex-
perience to the information presented.
* * *

When moving picture producers shifted
from shooting outside scenery to inside
settings, some years ago, they immediately
recognized the many advantages of sec-
tional bookcases, and consequently these
sections have been shown ever since on
the screen in almost every library scene,
but never especially featured.

Now, however, a film has been pro-
duced featuring Globe- Wernicke bookcase
sections, demonstrating their necessity, con-
venience and beauty in the home and in
a most convincing manner. Following is
the scenario :

Opening Title— WHERE IS THAT
BOOK?

The first scene opens showing an un-
tidy living room with books scattered on
the mantel, table, chairs and everywhere.
The husband enters, and after searching
high and low for a book impatiently calls
his wife and they both search in every
conceivable place and finally give up in
despair and anger. It is plain a family
storm is brewing, when a happy thought
occurs to the husband.
Sub-Title— THEY BOUGHT A GLOBE-
WERNICKE SECTIONAL BOOKCASE

Scene two shows the husband enthusi-
astically arranging Globe- Wernicke Sec-
• tions one above the other into a beautifully
attractive bookcase, and then standing
back and admiring his new possession most
contentedly. As this scene fades off and
the next one appears, the following title
is shown :

MAKES HOUSEKEEPING SO MUCH
EASIER

In Scene three, the room is in perfect
order, the books are in their places in the
new bookcase, and as the man and wife

enter she quickly selects from the book-
case the particular book he desires to read,,
and they both register great satisfaction
and happiness.

The first part of this film explains the
utility, practicability, portability, conven-
ience and beauty of Globe- Wernicke Sec-
tions ; then follows a most remarkably ar-
tistic effect showing- in the background the
Pyramids of Egypt, and outlined against
them :

GLOBE-WERNICKE SECTIONAL
BOOKCASES BUILT TO
ENDURE
which fades into the name of the Globe-
Wernicke dealer and his address, and
everybody is urged to visit his store and.
examine the sections in many woods and:
finishes and without obligation.

The film is 125 feet long.
» * »

A series of pictures being made by the
Universal Industrial Department for the
Korry Krome Leather Company of Curry,
Pa., promise to be a most interesting edu-
cational feature. Under the personal di-
rection of Mr. Harry Levey, manager of
the department, these pictures are to be
given wide circulation in theaters and other-
sources.

Korry Krome sole leather for several
months has been made the object of na-
tional advertising campaigns, through sev-
eral channels. These campaigns are to be
augmented by this series of pictures. The
series opens with several scenes showing
the receipt of the raw hides at the factory
• stations, and their distribution over the
plant. The spectator is then taken through
the plant, being shown in detail every step
taken in the evolution of the hide from its
raw state until it leaves the factory in the
form of soles and taps. Several hundred
persons employed at the plant are given
parts in the production, and an interesting
continuity has been arranged. Among the
more interesting steps shown in the film
are scenes showing the hides' being placed
in liquor vats, their removal, and their
transportation in huge quantities from one
section of the large plant to another. The
process of curing and treating the hides
until they are ready to be cut into the
products of the company is very interesting,
and lends itself to picturesque photographv.
E. J. CLARY.

The recent educational releases, "The
Eagle and the Fawn" and "The Passing
of the Crow," will be followed shortly by
other single-reel subjects with all-Indian
players, according to an announcement by
Vice-President E. W. Hammons of the Ed-
ucational Films Corporation of America.
The technical crew and cameraman are at
work at Sheridan, Wyo., and work on new
productions is proceeding rapidly under
the direction of Dr. J. E. Maple, who pro-
duced the first two subjects. A laboratory
has been built to make it possible to de-
velop negative and working positive prints
on the ground, and the equipment is com-
plete for the filming of the new subjects.

Many pictures have been made with
whites in the role of Indians, but their act-
ing is unreal.

22

REEL and SLIDE

NEW
INSTRUCTIONAL

Films and Where to Get Them

Travel, Literary, Industrial, Topical and Comedy

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiffl

Films for the Family Group

(Received and listed by the National Juve-
nile Motion Picture League of
New York)

Standard Slide Corporation.
FAMILY FILMS

Girls. Reels, 5; producer, Famous Players-
Lasky; exchange, Paramount. Remarks: Margue-
rite Clark.

The Spark Divine. Reels, 5; producer, Vita-
graph; exchange, same. Remarks: Alice Joyce.

One Thing at a Time O'Day. Reels, 5; pro-
ducer, Metro; exchange, same. Remarks: Bert
Lytell. In part 5, cut scene where man is hit on
head with pistol.

Kiss the Bride. Reel, 1; producer, Christie
Film Comp.; exchange, same. Remarks: Comedy.
Cut drinking of toast in last part of real.

Hiding in Holland. Reel, 1; producer, Uni-
versal; exchange, same. Remarks: Comedy. Pic-
tures of former Crown Prince of Germany.

Home Wanted. Reels, 5; producer, World; ex-
change, same. Remarks: Madge Evans. In part
2, cut scenes of boy stealing and eating jam. In
part 3, cut titles, "He says he's locked in the
pantry" and "Home, hell."

Squared. Reels, 2; producer. V. B. K. ;' ex-
change, Paramount. Remarks: Mr. and Mrs. Sid-
ney Drew. Comedy.

A Model Husband. Reel, 1; producer, Lyons-
Moran; exchange, Universal. Remarks: Comedy.

Love Birds. Reel, V2 ; producer, Ed. Film
Corp. of America: exchange, same. Remarks:
Library De Luxe picture. Colored; parrots.

Photoplay Magazine, Screen Supplement No. 6.
Reel, 1; producer, Ed. Film Corp. of America; ex-
change, same. Remarks: Stars as they are; a lit-
tle journey through Filmland. Elsie Janis and her
mother in their Terrytown home. Marguerite Snow
and James Cruze getting married, a year later,
baby Julie Cruze, 2 years later, today; Clara Kim-
ball Young trout fishing; Mack Sennett Company
in Uncle Tom's Cabin parade; Anita Stewart and
her husband.

Pathe Review No. 13. Reel, 1; producer, Pathe;
exchange, same. Remarks: Pathe color, interest-
ing towns in Brittany. Ouimper, Morlaix; mystery
of the machine gun; Ditmar's Film, educated mon-
key; where money is coined, U. S. Mint in Phila-
delphia; Novagraph Film, athletes in action, what
the eye misses, as registered by the Ultra-rapid
camera.

New Screen Magazine No. 18. Reel, 1 ; pro-
ducer, Universal; exchange, same. Remarks: Dog
thoughts; Abe Martin says: ; foreigners leav-
ing U. S. must pay up the unpaid income taxes,
examination of passports, Mary Garden, on leaving
for Europe, pays visit to "Big" Bill Edwards,
collector of port: beggars of India; Burlesque
News, a combination of photography and cartoon.

Hearst News No. 26. Reel. 1; producer, Inter-
national: exchange, Universal. Remarks: Yale
wins over Harvard in regatta; Belgium, bringing
down of German plane, picture taken just before
the armistice was signed, foe plane brought down
in flame and victor circling around; surrendered
German ships sunk by Teutons; Philadelphia, Bos-
ton woman winner in tennis tournament, Mrs. Geo.
YVeightman; Los Angeles, Cal., girls in sw-imming;
New York, Miss Gladys Ditmars with snakes;
President-elect of Brazil here on visit; El Paso,
over the Rio Grande with the Yanks; Indoor
Sports.

International News No. 26. Reel, 1 ; producer.
International; exchange, Universal. Remarks: U.
S. army guards Mexican border, officers of Sky
Patrol: Philadelphia, canoeing regatta; Washing-
ton, D. C, president of Brazil: Chateau Thierry.
France, army runners clash in marathon race,
Matthew Lynch of Newark. N. J., winner; New-
York City, Irish president; U. S. warships gather
in Hudson; France, Gen. Pershing, King Albert.
President Wilson, Georges Clemenceau, David
Lloyd George.

Hearst News No. 27. Reel. 1; producer, In-
ternational; exchange, Universal. Remarks: Lon-
don, war heroes honored; Mexico, Carranza's
troops; London, children in classic dances; New
York City, Lt.-Commander Read welcomed home:
Paris, France, Turkish delegates arrive to plead
clemency for the Ottoman Empire; East Fortuna,
Scotland, testing giant "blimp" for transatlantic
trip, the R-29: Paris, General Pershing thanks men
who built stadium.

Rambles in Old France. Reel. 1 : producer.
Pathe; exchange. Beseler. Remarks — Reissue: Old

Bourges, St. Etienne, statue of Louis XI, statue
and house of Jacques Caeur, Chateau of Chom-
bord, Court of Maurice of Saxe, along the River
of Eure, Chateau Maintenon.

Architecture of Old France. Reels, 2; producer,
Pathe; exchange, Beseler. Remarks — Reissue:
Chateau of Blois. statue of Louis XII, Court of
Honor, the garden, promenade on upper gallery,
'glimpses of city from tower, park. Chateau of
Chemouceaux, gate to dungeons and drawbridge,
a tour through Touraine, Chateau Cheverney,
Moulin, etc.

A Page from Canadian History. Reel, 1 ; pro-
ducer, Vitagraph; exchange, Beseler. Remarks —
Reissue: Governor-General, the Duke of Con-
naught, his Duchess and Princess Patricia, Major-
General Sir Sam Hughes, who efficiently organized
the army in 1914. the Prime Minister, High Sheriff
and other famous personages, government build-
ings, statues and historic relics.

A Visit to Ithaca and Cornell University. Reel.
1; producer, Essanay; exchange, Beseler. Remarks
— Reissue: Views of the valley and Cayuga Lake
at Ithaca, the campus of Cornell University, prac-
tice of the football team, including tackling, buck-
ing the line and various intricate formations.

Life in Our Ponds, Part 3. Reel, 1; producer,
Pathe; exchange, Beseler. Remarks — Reissue: The
pond snail and the frog.

Instructional Films

The Tiger. Reel, y2; producer, Ditmar; ex-
change. Ed. Film Corp. of America. Remarks:
Malaysia tiger, Bengal tiger attains weight of 500
pounds, the male, tigress, the claw, foot-pads,
Siberian tiger attains weight of 600 pounds, tiger
expressions, leopard, jaguar. Third grade.

Wearers of Furs and Quills. Reel, y2; pro-
ducer, Ditmar; exchange, Ed. Film Corp. of Amer-
ica. Remarks: African hedge-hog, Argentine ar-
madillo, Texas armadillo, South American ant-
bear, kinkajou, Peruvian opossum, flower-backed
sloth from Brazil, weasel, skunk, coati-mundi of
Brazil. Fourth grade.

Gaumont News. Reel, 1; producer, Gaumont;
exchange, same. Remarks: Medals awarded by
General Pershing; San Francisco, "Tawny" Persh-
ing's birthday party (a lion) one year old; Seattle,
bicycle run revival; Venice, Cal., riding cross-
country on bicycles; Chicago, selling viands to help
raise funds; France, palm placed on grave of
Quentin Roosevelt; Seattle, aerial honeymoon;
Paris, President Wilson receives degree; Cleve-
land, Ohio, burning aeroplane; Durham, N. H.,
pageant; Chicago, teaching German is barred.

The Only Way. Reel, 1; producer, Ford Motor
Company; exchange, Goldwyn. Remarks: Be sure
you're right, dropping refuse causes accidents and
is unsanitary; safety first, look both days in cross-
ing the street, bicycles should hug the curb; drive
cautiously, man-hole left uncovered, children play-
ing in street, driving through safety zone, Stop-
Look-Listen signs, broken glass should be removed,
children hitching behind wagon, crossing the street,
crossing in rear of a trolley, hogging the road.

Pathe News No. 47. Reel, 1; producer, Pathe;
exchange, same. Remarks: Paris, procession in
honor of Joan of Arc; Palo Alto, Cal., government
launches first 7,500-ton concrete tanker; parasol-
plane to cross Pacific, made of aluminum and
covered with oiled silk; Hoboken, N. J., U. S.
athletic team starts for France for inter-allied
meet; Dover, England, body of Edith Cavell
brought to England, services at Westminster Ab-
bey; Washington, D. C, woman suffrage wins,
Vice-President Marshall signing the bill; Anarchists
attempt to terrorize citizens, home of Attorney-
General Palmer in Washington. Cartoon.

New Screen Magazine A'o. 15. Reel. 1; pro-
ducer, Universal; exchange, same. Remarks:
When Mary Pickford didn't earn a million dol-
lars a year, some scenes from her earliest pic-
tures; Abe Martin says ; a trip to Cairo,

natives praying, cemetery of Memphis, ruined
statue of Rameses II; head carved on a Mexican
bean by prisoner in Guatemala; spying on the
spider, a family of 300 spiderettes; some modern
toys; Burlesque News, a combination of photog-
raphy and cartoon, done for the first time.

Hearst News No. 24. Reel, 1; producer, Inter-
national; exchange, Universal. Remarks: Annap-
olis, Md., graduates receive diplomas from Secre-
tary Daniels; London. Hawker and Grieves wel-
comed by throng; Pasadena, Cal., goat show;
Paris. French officers receive medals of honor;
Wellesley, Mass., college girls celebrate tree day;
London, American soldiers who died on British
soil honored; New York, N. Y., Mrs. Murphy and

son take up new summer quarters in Zoo; Lisbon,
Portugal, NC-4 finishing transatlantic flight, Lieut.-
Commander Read awarded medal by President of
Portugal; Indoor Sports. Cartoon.

International News No. 24. Reel, 1; producer,
International; exchange Universal. Remarks:
British aeroplane wrecked; West Point Cadets,
graduating exercises; Madrid, Spain, views of
Royal Palace, etc., from an aeroplane; San Fran-
cisco, Cal., horse race; Denver, Colo., housing
problem hits Zoo; Hartford. Conn., Lt. Locklear
risks life in aerial stunts; New York, N. Y., Boy
Scout parade; England, aerial "Mayflower" NC-4,
Lt.-Commander Read and crew welcomed by
Mayor of Plymouth, off to take train to London.

Pen Points of Progress. Reel, 1; producer,
Pathe; exchange, same. Remarks: The Stone
Age, the goose quill, the steel pen; how fountain
pens are made, pressing the rubber, pressing into
tubes, hardening, 14-karat gold for pen points,
stamping out pen blanks, iridium, the hardest
metal known, used for tips, points inspected, pen
tested. Industrial film.

Daily Life_ of a French Sailor. Reel, 1; pro-
ducer, Pathe; exchange, Beseler; reissue. Re-
marks: French navy boats, the Joan of Arc, a
sailor's life, saluting the flag, mopping deck, the
lookout, signaling, rapid fire practice, wash day,
repair work, drilling, wrestling, gymnastics and
games, mess call, inspection, etc.

How Plaster Is Obtained. Reel, 1; producer,
Pathe; exchange, Beseler; reissue. Remarks:
Gypsum quarries, gypsum, a mineral consisting of
sulphate of lime and 21 per cent of water; when
burned to drive out the water and ground up it
forms plaster of Paris.

In Snow Covered Alps. Reel, 1; producer.
Pathe; exchange, Beseler. Remarks — Reissue: To-
ward Chamonix_ by rail, skiing, sleigh riding,
mountain climbing, water-falls, ski-driving, bob-
sleigh rate.

Available Film for Safety
Standard Projectors

{The Pathescope Library can be had at any
Pathescope Branch Office)

To permit a better selection of subjects, the
Pathescope Company has divided its list into
classes as follows: 1, travel, hunting, manners
and customs; 2, industries, forestry, agriculture;
3, popular science, natural history; 4, topical and
war; 5, fairy and trick scenes; 6, comic scenes;
7, vaudeville; 8, comedies; 9, dramas; 10, religious
and Biblical scenes; 11, reconstructed history; 12.
military sports; 13, detective stories; 14, animated
cartoons.
Reel No. Title. Class.

A-112 — A Spanish Dilemma 8

A-113toll6— A Bit of Human Driftwood 9

A-117 — Josh's Suicide 8

A-118 — Misplaced Jealousy 8

A-119 and 120 —

a — A Dash Through the Clouds 8

b — A Jitney Submarine 14

A-121 — Gwendolyn, the Sewing Machine Girl.. 8

A-122 — Salmon Fishery in Alaska 2

A-123 and 124 — Her Sacrifice 9

A-125 to 128— The Honor of the Law 9

A-129 and 130 — Grape Juice 2

A-131andl32 — Manufacture of Paper 2

A-133 and 134 — History of Transportation 2

A-135 to 144 — The Last Volunteer 9

A-145 to 148— A Night at the Show (Charlie

Chaplin) 8

A-149 and 150 — Alkali Ike Bests Broncho Billy. 8

A-151andl52 — Sophie Picks a Dead One 8

A-153 and 154 — The Slipping Away of Slippery

Slim ■ 8

A-155 — Beauty Spots in America 1

The Hot Springs in Arizona.
A-156 — Pathescope Periodical No. 11 4

a — World's Champion Log Roller.

b — Wonderful New Ditching Machine.

c — Young Giraffe for the Bronx Zoo.

d — How to Save a Person from Drown-
ing.

e — End of Frigate "Franklin."

f — "Gene Yuss" Invents a Boneless
Fish.
A-157 — Pathescope Periodical No. 12 4

a — All the Sensations of Sea Travel.

b — Safety First Street Car.

c — Bull-Dogging Steers.

d — A Primitive Southern Farm.

e — The Latest in Pets.

f — Our Brave Reporter Interviews Gen.
Hot Tamale.

REEL and SLIDE

23

Here and There

A lecture on malaria, illustrated with
slides, was given to physicians and the
public by Dr. C. C. Bass of Tulare Uni-
versity, New Orleans, at the Illinois Col-
lege of Medicine last month.

* * *

Under the direction of the International
Bible Students' Association the photo-
drama (third part) of "Creation" was

shown at Lincoln theater in Joliet, 111.

* * *

Rev. Joseph W. Cochran, pastor of
Woodward Avenue Presbyterian Church,
Detroit, recently gave a free lecture in his
church, showing on a series of slides some-
thing of what he saw in France.

* * *

In Chicago, the Hub, a prominent cloth-
ing store, has begun a campaign of health
education for its employees, using motion
pictures to illustrate the lectures.

* * *

At Fordham University, New York City,
a complete film record of games and danc-
ing at the Girls' Athletic League fete is
being kept to show during the next school

vear.

* * *

Columbus, Ohio, has at Grandview, a su-
burb, a combination community church and
moving picture theater. The innovation is
said to be for the purpose of giving the
people something attractive besides the re-
ligious services.

CHURCH FILMS
PRODUCTION CO.

306 Brurader Bldg., MILWAUKEE, WIS.

OFFERS FOR SALE

State or City Rights

FOR

"After The Fall"

A Visual Conception of the Book of Genesis

to be Exhibited to

Churches, Schools or

Institutions

POSTERS, CUTS,
PAPER, INSTRUC-
TI ONS, ETC.,
FURNISHED

Price Determined by
Extent of Locality

A motion picture machine for educational
film will be installed in the Lincoln school
Kenosha, Wis., provided the public en-
dorses the idea by patronizing a series of
shows given expressly for the public. A
film recently shown was "Jane Goes Awoo-
ing," with Vivian Martin in the leading
role. The entertainments will be under the
auspices of the Parent-Teachers' Associa-
tion of the Lincoln school, in an attempt
to finance, from the proceeds, the installa-
tion of a machine. Admission will be five
and ten cents, plus the usual war tax of
ten per cent. Although the machine is in-
tended for purely educational pictures in
the school, the film shown for the public
will be selected from those which make up
the usual high grade movie.

A moving picture lecture of conditions
in Armenia and the Near East was given
bv Dr. Lincoln Wirt at the First Christian
Church, Tacoma, Wash. Dr. Wirt has
been speaking to great crowds in the United
States. Having just returned from West-
ern Asia, he is fully conversant with the
political situation in regard to Turkey and
Armenia. Moving pictures illustrating the
lecture are said to be among the best pro-
duced.

Moving picture entertainments are being
given at the Second Presbyterian Church,
Paterson, N. J., on Friday evenings, under
the auspices of the Girls' Club. The mem-
bers have received three attractions that
should draw a large audience. They will
present Dustin Farnum in "The Gentleman
from Indiana," a comedy reel, and an edu-
cational picture. The price of admission is
small and everybody is made welcome to at-
tend. The machine to be used is a part of
the new equipment of the church.
* * *

The Society for Electrical Development,
West Thirty-ninth street, New York City,
recently presented a series of motion pic-
ture exhibitions at the Bush Terminal
Building Auditorium of interest to buyers
and exporters in this line. The society has
been given the use of the auditorium. Be-
sides the films, speakers discuss latest de-
velopments in the electrical world.

Six pictures made for the society by the
industrial department of the Universal Film
Manufacturing Company were shown, as
well as a film made for the Western Elec-
tric Company. The pictures are upon the
following subjects: Electric ironing, elec-
tric fans, electric washing machines, electric
table cooking device?, convenient current
outlets and electrical Christmas presents.

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer _ Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date Address

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture _

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date-

Address.

Fill In and Give This to Your Nearest Theater Owner

Proprietor _. Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture „ „ „

Producer. _ _ Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed

Date..

Address..

24

REEL and SLIDE

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g

I Instructional Productions |
| of the Month |

I Contents of NewsWeeklies, Screen Magazines, Industrials |

and Scenic Reels, Which Have a Regular Release

Date, Will Be Reviewed in This Department.

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To Brighten a Humdrum World

A few of the high lights of science, humor and travel are
contained in the Universal Film Company's New Screen Maga-
zine No. 18. Have you ever wondered what a dog thinks about?
Well, the Screen Magazine shows what goes through old Carlo's
brain as he watches the passing throng from between the palings
of the front fence; also how Uncle Sam gains hundreds of thou-
sands of dollars a year by watching little corners. Mary Garden
pavs her income tax and her respects to Big Bill Edwards, col-
lector of the port of New York; a diversified line of peculiar
splashes splatter just as the camera saw them splush ; a trip with
the cameraman to far-off India, where begging is an art and
profound learning is a side line. The man who sits on the points
of sharp nails the livelong day, and where "jazz" music whines on
the street corners also appears.

| From Mud to Mug — Pure Havana — At the Crossroads

Historic Abbey — Prehistoric Creatures— How Screen
Stars Register Emotions

The Universal Film Company's New Universal Screen Magazine
No. 19 shows picturesque Mont St. Michel, an island near the
coast of France, long famous for its beautiful old abbey. The
camera has caught all the quaintness of this historic old spot.
A demonstration of the modern method of obtaining finger prints
is given by P. W. Miller, a finger print expert of New York, and
a miniature volcano has been prepared at great expense in one
of the largest chemical laboratories of the country.

A subject entitled "A Little Lesson in Gravitation" will give
the spectator a gasp or two and probably cause the remark that the
camera at times is somewhat of a prevaricator. The American
Museum of Natural History, New York, has provided a unique
subject. Based on years of experiment and study, scientists have
determined the size, appearance and habits of giant creatures that
lived when the world was young, and an animated cartoon pic-
tures a tragedy of years ago, when a huge brontosaurus fell victim
to its warlike enemy, the ceratosaurus.

"How Screen Stars Register Emotions" in sure to get a laugh.
For the screen stars in this release are some tiny babies who regis-
ter with convincing effect such emotions as general satisfaction,
pins, colic and hunger. Abe Martin's drolleries and kindly shafts
of wit are generously interspersed through the film.

Kinograms Gives Pot-Pourri of Recent World and
Domestic Events

This recent release of Kinograms offers the most diversified
vizws shown since the inception of their news service.

President Wilson pays a visit to Belgium and is greeted by
Cardinal Mercier amidst the ruined cities of this martyred nation.
The bar of the Victoria hotel in New York City, after many
years given over to hard liquor, surrenders to the Salvation Army
and the ice cream soda. To the millions of readers of Longfel-
low's famous poem, "Evangeline," a treat is in store through a
Tracy Mathewson camera, which made an excursion among the
apple orchards in the Basin of Minas and pictured the many
scenes connected with the story of Evangeline's fidelity to her
sweetheart.

Kinograms also records for the first time in the history of
the Methodist church that it has in many ways recognized the
theater. The great Centennial exposition at Columbus, O., show-
ing the fruits of years of labor by the missionaries in distant
lands, was told in a pageant which was picturized for Kinograms.
To those who are still interested in Samuel J. Doughboy, Kino-
grams diseloses another big victory for this warrior, who is
decorated with a bride.

Everybody who is interested in chickens will enjoy a scene
showing 8,000 chickens, 16 hours out of their shells, at the world's
biggest hatchery in Cleveland, Ohio.

There is a queer place over in Hoboken, N. J., that takes care
of orphan baggage — -the lost baggage department for the A. E. F.
And last, but not least, all sorts of views of the R-34, the big
blimp that crossed the pond in 106 hours.

Ford Educational Weekly, No. 150, "From Mud to Mug," de-
scribes the evolution of pottery from the time the clay is mixed
with water to the completed dish. The forming of the various
shapes on the wheel, in plaster paris molds and by hand are shown ;
as well as the big kilns in which the dishes are baked, and the
decorating by decalcomania, rubber stamps and by hand.

"Pure Havana," No. 154, is not a story of a cigar, as its name
might intimate, but a pleasure jaunt around the city of Havana,
the capital of Cuba. The film opens with a view of the Havana
harbor and scenes taken around Morro Castle, and then the
journey starts around the city, showing the beautiful buildings
and statues, the enterprising business section, the tropical foliage,
and the customs of the natives.

The scenes for "At the Crossroads," No. 155, were filmed
around the Fort Leavenworth penitentiary and give an interest-
ing and detailed survey of the life of the inmates from the time
they enter, are photographed, finger-prints made, through the
trades taught them and their recreations. The film corrects a
rather common erroneous idea of prison life as marked by the
lock step, stripes and downcast eyes ; and in its place one is given
an idea of only partially restricted freedom, and a system carefully
planned to guide the men to clean lives and develop them into
good citizens.

The Curb Market— Oregon Scenery— The Brooklyn
Bridge in the Building

In Bray Pictograph, No. 6125, entitled "Frenzied Finance," are
seen the trading methods of the New York Curb Market, where
membership may be had for the experience, sometimes more costly
to the beginner than buying a real membership on the near-by
New York Stock Exchange at eighty-five thousand dollars. This-
picture of the Curb Market is probably the first one ever taken,
because there is an unwritten law among the brokers that the mar-
ket should not be photographed. There is an excellent shot of
the Bishop of Wall Street, who offers much-needed prayers each
day for the welfare of the traders.

"Oregon's Earthly Paradise" is a scenic, taken along the
line of Columbia Highway in Oregon, extending from Bonneville
westward to Puget Sound. Glimpses of tunnels, fine roadbeds, per-
fect for motoring; snow-capped mountains, including the magnifi-
cent Mt. Hood, and waterfalls of exquisite beauty and delicacy
follow one another in rapid succession in this story. A view of
an unusual sunset breathing the atmosphere of peace and good-
will is a fitting climax.

"How Brooklyn Bridge Was Built." Other bridges connect-
ing Manhattan Island with Brooklyn may be longer and wider,
but the Brooklyn bridge, the pioneer, is still a marvel of engineer-
ing invention and mechanical achievement. The animated tech-
nical drawing made under the process patented by the Bray Stu-
dios, Inc., shows clearly the construction of the bridge. Intimate
detail is given of how the diving bell containing the men working
under the water surface dug away down to the solid rock.

Training Military Mounts — Nature Under Glass-
Ancient Fashions in Review

No. 6124 of the Paramount-Bray Pictograph, "Chilean Thrills
and Drills," finds many thrills in Chilean army officers training
their mounts. These horses are raised in the Argentine, are
trained to jump barriers, hurdles and invisible wire fences and
to slide down forty-foot embankments with only an occasional
spill to horse and rider. The picture gives a glimpse into the
army life of our neighbor in the South American Republic.

The wonderful results of combining the fairylike winged
seeds of the milkweed with seagrass and butterflies for my lady's
afternoon tea tray are told in "Putting Nature Under Glass."
Here Miss M. Francis has made things of artistic and intrinsic
value from material to which ordinarily is given no second
thought. The entire process of making butterfly trays and other
dainty ornaments is shown.

"The Biography of Madam Fashion." The height of the
ridiculous was undoubtedly reached in the middle ages in ladies'
headgear. Then birds' nests and full-rigged ships were worn as
part of her coiffure. Some of the "dear things' " modern head orna-
ments may appear absurd, but this humorous cartoon by S. M.
Glackens, giving the biography of Madame Fashion and the curi-
ous head dresses she has worn during several hundred years,
will afford amusement to young and old.

The Rev. Dr. Harry Y. Murkland, pastor of the Central
Methodist Church of Newark, N. J., a downtown church, says he
has changed entirely his views regarding motion pictures. He now
is enthusiastic about using them for his evening audiences.

REEL and $ L I D E

25

k

Projection

it

Edited by M. BERNAYS JOHNSON

(Projection Division Westinghouse Lamp Company)

Questions on projection will be answered by this department provided
addressed and stamped envelope is enclosed. Address Projection, Reel
and Slide Magazine, 418 South Market Street, Chicago, 111.

!ll!llllll!lllllllllllllllllllllilllllilll!lllllll!ll!

SPROCKET TEETH AND FILM PERFORATIONS
Among the further subjects that merit careful attention by the Society
of Motion Picture Engineers, there are probably none which present
greater possibilities than those that may lead to the elimination of as much
as is practicable of the unsteadiness or jumping of the picture on the screen.
It was prior to 1900, I believe, that the means for the prevention of the
side vibrations of the film became a question of importance. The first effort
toward the elimination of this objectionable feature was the use of a guide
for the edges of the film, the guide for one edge being flexible, but this plan
was found to fall short of expectations and it never came into general use.
To undertake to guide the film accurately by the sprocket teeth was not
possible at that time because of the wide variety in the sizes and forms of
film perforations in use. Film perforators in the early days were mostly
made under the direction of the maker of the films, and there was apparently
no effort made toward the standardization of the perforations. The length
and width (especially the length) of the perforations and the distance be-
tween centers across the width of the film were different with each manu-
facturer, and it was found as late as 1906, I believe, that one manufacturer
used at least five different forms of perforations. I believe the first per-
forations were rectangular in form with slightly rounded corners. Later the
present type of perforation with circular ends was introduced, as I remem-
ber it, by Pathe Bros., of Paris, France, and this type of perforation has
gradually grown in favor until it is now almost universally used.

The former perforations of varying lengths and widths and of varying
distances between the centers of the perforations across the width of the
film, placed the manufacturers of projecting machines at a great disad-
vantage, not only in being unable to use the sprocket teeth as a guide to
prevent side vibration of the film, but also the wearing qualities of both the
sprocket teeth and the film were reduced because of the teeth having to be
made so much shorter than otherwise would have been possible.

Now that the general use of a standard film perforation is apparently
near-future possibility, it seems it will be possible to use the teeth on one
end of the sprocket wheel as a guide to prevent side shake by being done
by at least one of the manufacturers of film printing machinery. To obtain
the best results, this plan would require that the teeth must be properly
formed, not only on the ends, but on their sides from base to point in order
to give the film proper clearance as it engages and leaves the teeth.

Owing to the shrinkage in the film due to the elimination of moisture,
especially while new, together with its expansion and contraction from time
to time due to atmospheric changes and moisture treatment it is not prac-
ticable to undertake to guide the film by having the teeth on both sides of
the sprocket wheel the same length as the perforations of the film. There-
fore, it seems necessary to make the teeth on one side of the sprocket wheel
to fit closely the length of the film perforation and then shorten the teeth
on the opposite side sufficiently to allow ample freedom for expansion and
contraction in the width of the film.

At a recent meeting of the society, the consideration that preceded the
adoption of a standard for film perforation presented some complications
because of the expected future relationship between the film perforation and
the form and size of the sprocket teeth, and of finding a practical means for
producing the film sprocket. It was the belief of some of those present
that the use of a film perforation with circular ends would present com-
plications in the forming of the sprocket teeth to fit the perforations that
might be so great the plan would not be practical, and that teeth made to
fit a rectangular perforation with rounded corners would eliminate the
complications in manufacturing, make it possible to grind both the ends and
the sides of the sprocket teeth, thus correcting both the alignment and the
spacing of the teeth, and would make it possible to secure the greater de-
gree of accuracy in the projection of the picture on the screen.

Mr. Bell, of the Bell & Howell Company, of Chicago, stated that for
several years past they have been using on their film printers, sprocket
wheels with teeth on one end made to fit the perforations in the film to
prevent side movement, while the teeth on the other end of the sprocket wheel
are made shorter. This plan has been possible with them because usually
the film manufacturer who uses their goods adopts their equipment com-
plete, including film perforators, cameras, printers, etc.

Mr. Bell said they have been "forming" the teeth of the sprockets for
their film printers, but that the method they are using for "forming" the
teeth would probably not give satisfactory results in the production of a
sprocket wheel of small diameter, such as is used for projection work. He
said, however, they have given some thought to a method of "generating"
the teeth that would be suitable for the production of sprocket teeth on a
commercial basis with a sufficient degree of accuracy for practical purposes,
and having in mind the present almost universal use of the film perforations
with the circular ends, and the almost unsurmountable difficulties in the way
of undertaking to get the manufacturers to change the form of teeth they
are at present using largely because of the great amount of expense in-
volved in changing their machinery, cameras, etc., the society thought best
to adopt the film perforation with the circular ends. * * *

In making the teeth with ends formed by their present process, as shown
in the accompanying drawings, a hollow mill or forming cutter is used. The
mill operates through a bushing to center it, for the prevention of vibration
and to make it possible to cut on only one side of the center. The sprocket
wheel should be indexed for each tooth the same as in the regular opera-
tion of cutting the teeth on a gear cutter. The opening in the end of the
cutter used for forming the teeth is made conical to fit the form of the
teeth. — From an address delivered before the Society of Motion Picture
Engineers, by A. E. Roebuck.

PROJECTORS

Used and 'rebuilt and brand new motion picture machines at half
regular price. Power, Motiograph, Edison and other makes for elec-
tric, Mazda or calcium light. Single and dissolving stereopticona and
one brand new Baliopticon. Bargain lists covering everything in the
business. FREE.

NATIONAL EQUIPMENT CO., Duluth, Minn.

PLAIN TRUTH ABOUT SCREENS

Some plain truths about moving picture screen quality come to this de-
partment from the Minusa Cines Screen Company of St. Louis, makers of
the famous Gold Fibre screens. We read:

"It's ridiculous to buy a screen, particularly one for perfect projection,
for less money than you know it costs to build a good one. The 'cheap
screen' manufacturer must make a profit, and the only chance he has in
such a transaction is to lower the quality of his product. You know this
to be true; you know a screen built of cheap material can not 'stand up'
mi give the same satisfaction that a screen built of the very best ma-
terial can.

"The Minusa Gold Fibre screen is a scientifically designed screen, it
is constructed by the most efficient workmen ten years have been able to
assemble, and it is made of laboratory-tested material — the finest quality
money can buy. Each Minusa Gold Fibre screen is built to fit the auditorium
in which it is to be used. This accounts for the variations of surface and
color requisite to conform to the different specifications; no two Minusa
Gold Fibres are constructed alike, unless the dimensions of the rooms are
identical.

"Now, think, just for a moment: Does it stand to reason that a screen
surface 12x16 ft., producing perfect results at 150 ft. on D. C, would
produce the same results on A. C. at 100 ft. on, say, a 9 x 12 ft. picture?
The color characteristics and nature of A. C. and D. C. light are essentially
different. The size of the picture and length of throw are different.

"Shouldn't the screen be different, as well?"

What is the best kind of a projector for class room work? L. K.

Answer: That depends on what line of work you want to do. If
your school has an auditorium, you do not need a portable; if you want
to move the machine from room to room, the portable is best. There are
many reliable makes. Consult the advertisements in this issue.

* * *

WIRING THE SCHOOL FOR MOVIES
In most of the larger American cities, new school houses are being
wired for motion pictures even in cases where there is no provision made
in school funds for projection machines, screens or other necessary equip-
ment. A great saving is possible by utilizing this beforehand method and
it is safe to say that it is being generally adopted all over the United States.
In rural districts where adequate current is not readily available, small
power units are made to serve this purpose, but even in a case like this,
auditorium wiring at the time of building is well worth while.

In Ohio, quite a number of new rural school houses are being built
and, in nearly every case, the necessary wiring is being done at the time
of construction. This also holds true of many Methodist and Catholic
churches in the Middle West. It would be best if school boards generally
adopted this as a policy — to allow a certain fund for wiring the buildings
as they are planned and to include this automatically in the budget of
costs for each new structure. As it is only in recent years that the school
house has been found useful as a community center and therefore needful
in the evening, the average lighting facilities are very poor. Quite a number
of readers write this department that they must resort to an automobile or
a farm truck in order to secure current when showing films in country school
houses away from the cities and towns.

It is pretty generally agreed that every school house of the future will
include in its equipment modern projection facilities. This being the case,
the educators should not close their eyes to the value of giving this equip-
ment a fair chance by insuring adequate current beforehand.

* * *

How can I change my carbon outfit for Mazda light? I have a Powers
machine. H. J.

Answer: There are two adapters on the market. One is furnished by the
Precision Machine Company, New York City. The other by the Motion
Picture Projector Company, 35 South Dearborn street, Chicago.

* * *

What is the "throw" of the average portable projector, like the De Vry?
Simmons High.

Answer: Most high grade machines make possible a throw of 80 feet. -

* * *

What causes extraordinary flicker on the screen? B. K. L.

Answer: Usually, the image impressed upon the film is not exactly in
line with the divisions indicated by the sprockets. This may cause unsteadi-
ness. Have your project adjusted.

COLD FIBRE SCREENS

MINUSA MAZDA-LITE SCREENS

A special creation for Churches, Schools,

Lodges, etc., made in sizes to suit

your requirements.

Distributors from Coast to Coast

Samples and information upon request

INUSA CINE SCREEN CO.

WORLDS LARGEST PRODUCERS OF
_, : MOVING PICTURE SCREENS.

[gglSJSg]] Bomont and Morgan St. Louis, Mo. |EJ>

26

REEL.and SLIDE

Bass Prices and Service
That Win YOUR Confidence

"I am more interested in getting a square deal," said one of our
customers last month, "than I am in saving a few dollars — but
when I can get a square deal AND save money, I am doubly pleased.
That's why I come to you. I had CONFIDENCE in your prices and
in your service."

This man reflected the attitude of every Bass customer. You can-
not be dissatisfied with a Bass transaction — we will please you with
your purchase and our service. Our wide-open guarantee of satis-
faction protects you.

Write for our Special Catalog listing many other bargains.

U. S. COMPACT MOTION PICTURE
CAMERA

The Kodak of Motion Picture Cameras

200 ft. capacity. Standard film.
Standard frame line. Cam and
Shuttle intermittent. Leather
covered mahogany case. Out-
side reflecting focusing device.
A professional quality camera
at an amateur price. Regular
list $110.00. Bass
special price

$92.50

UNIVERSAL

MOTION PICTURE CAMERA

200 ft. 1919 Model, the Peer
of all Field Cameras. All
metal construction . For-
ward, reverse and regular
movement. Direct gear
take-up. Complete with
magazines and 50 M. M.
Tessar F: 3.5 lens. Regular
list price is $420.00 with War
Tax. Bass
special price

$367.00

CATALOG FREE

To Clergymen, Social
Workers, Schools, Com-
munity Centers, Lecturers
and all others interested in
New and Slightly Used
Motion Picture Cameras and
Projectors, Tripods and
other accessories. Write for
your copy today. Address Dept. K.

CAMERA (9

/OS> N. DEARBO RN ST\W^V

C H I C AO O

ILLINOIS

DeVRY PORTABLE PROJECTOR

The famous DeVry needs no intro-
duction. Bass specializes and rec-
ommends the DeVry for efficiency.
All the latest models in stock.
For immediate clearance:
15 Model C-2 DeVrys. Complete — in
equal to new condition, each one
fully guaranteed
as listed for
$180.00, each

$115.00

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

AUGUST, 1919

No. s

Impress the subject through

MOTION PICTURES

Project pictures perfectly with

POWER'S ()B CAMERAGRAPH

This ideal combination gives the
utmost satisfaction in educational,
commercial and amusement lines.

This pioneer projector bears an
international reputation. Its ease
of operation and mechanical con-
struction are such that, in a per-
fect manner,

It Puts the Picture
on the Screen

NICHOLAS POWER COMPANY

Pioneers of Projection

Incorporated

90 Gold St., New York, N. Y.

Catalogue 21 gives full details

27

28

REEL and SLIDE

Service of Motion Pictures
to the Church

By M. Bernays Johnson

(Chief of Projection Department, Westing-
house Lamp Company)

FROM a business upon which men
looked askance until a few short
years ago, the motion picture has
passed through rapid stages of evolution to
an industry which ranks third among those
of our nation. Not only has the motion pic-
ture subject, its treatment and method of
distribution been altered to such a degree
that it is equally welcome as a medium of
entertainment and of instruction, but the
projector or machine which reproduces the
splendid efforts of the Griffiths, Inces and
De Milles has been correspondingly im-
proved through the untiring activities of a
small group of scientific engineers, in order
that perfect definition, detail, clarity and
safety might prevail wherever motion pic-
tures are shown.

In some quarters it is greatly regretted
that numerous beautiful biblical subjects
were produced before the projector was
fully refined and improved, for even men
farthest removed from church and pictures
agreed that the mechanical and optical de-
fects which were apparent in those days
detracted much from the dignity and spir-
ituality of these subjects and tended to
lessen' greatly the effect which those pic-
tures should have had upon the observer.
As a medium of instruction, either in
church or schoolroom, there should be
nothing whatever to detract from interest
in the subjects being presented upon the
screen and unfortunately the hastily pro-
cured and ill-chosen projector, through its
constant breaking down, has done much to
halt further introduction of highly edifying
motion pictures in the church and school
field.

Use Care in Selection

Since the checking up of war activities
has been made, it has been truthfully said,
that the motion picture has helped in count-
less ways for the spreading of government
propaganda with its resultant good during
the world war. Surely, if the great lessons
of duty to a nation can be told upon the
screen to millions of citizens, the message
of the church can be similarly conveyed
if proper care in selection be used. With
the enormous choice of wonderful instruc-
tive, educational and religious subjects at
hand, together with the simplicity of pro-
jection operation, there should no longer
exist a good material reason why the les-
sons of the Scriptures should not be in-
terpreted through the medium of the
screen.

The selection of the motion picture pro-
jector as a part of the church equipment
should be an act that carries with it the
same amount of discrimination and thought
as does the most careful selection of a fit-
ting subject for entertainment and instruc-
tion. It should be borne in mind that no
motion picture- can be better than the pro-
jector with which it is shown, and the
"three S's" — Service, Simplicity, Safety —
should be looked for.

All of these "three S's" are combined in
the Simplex Westinehouse Incandescent
Projector. Built of the finest material by
men who have played an important part
in the history of the industry, it is worthy
of consideration where the installation of
a high type of projector is required.

A point which is worthy of mention in
connection with this machine is the latest

product of the builders of Simplex, namely,
the Simplex Westinghouse Incandescent
Lamp Equipment. This improvement does
away with the carbon arc lamp, with its
necessity for the professional projectionist
and substitutes the incandescent lamp,
which simplified the operation of the com-
mercial projector. All that is required, as
far as illumination goes, is to have the
proper adjustments made at the time of
installation — after that a single snapping on
of the switch.

Many laymen look upon the introduction
of commercial motion pictures as carrying
with it an element of danger and fire
hazard. Though the commercial film now
in use is highly inflammable, its danger be-
fore and after use lies entirely in the
method of its handling by the individual.
While it is actually being shown on the
projector, however, the various safeguards
incorporated in the projector must be added
to the care of the person in whose charge
the film might be. The Simplex Westing-
house Incandescent Projector has been so
constructed that, when used as designed,
should the film stop from any cause with-
out the knowledge of the operator it is
impossible, owing to the Simplex Film
Trap, to ignite the film and burn more
than a one-inch hole in same. This feature
alone commends it for church and institu-
tional use where the surroundings demand
a maximum of safety.

Minister Relies on the Cine-
ma to Add Members

By C. A. Rehm

(Secretary, Atlas Educational Film Co.)

In the past three years I have had hun-
dreds of ministers come into my office and
I have listened to their stories of success
and to their problems and difficulties. I
have gathered a wealth of i nformation
which I am glad to pass on in the hope
that it might be useful.

Motion pictures are one of the greatest
aids in bringing people out to church ever
devised. I fully appreciate that there are
some people who are prejudiced at the
very thought of running motion pictures
in the church, but these same people, had
they lived years ago, would probably have
been just as adverse to having music and
singing in the church.

Many ministers that I know are very
successfully using pictures in connection
with their church work, running three or
two reels, or possibly one before the regu-
lar church service. By this means people
who are not in the habit of attending
church may be induced to come in, if they
do so at first only to see the pictures. A
welcoming committee ready to extend a
hearty handshake and a warm invitation
to come again will bring these same people
back and in a short time they will be
counted as just as conscientious workers
as some of the older members.

A minister who I know very well per-
sonally told, me he had added 314 new
members in a three weeks' campaign, us-
ing no outside talent and relying entirely
on motion pictures. The large number of
subjects available, such as Biblical stories,
clean moral dramas, sociological subjects,
interesting nature studies, travelogues, etc.,
make it possible to increase attendance as
by no other method. The increased plate
offerings which will be apparent right
from the start will not only pay for the
outfit and films, but will also aid in raising
money for general and benevolent pur-
poses as well.

Paramount Enters Industrial
— Educational Field

By Nathan H. Friend

(Educational and Industrial Department
of Famous Players-Lasky Corporation)

Famous Players-
Lasky Corporation,
with the beginning of
the new season, en-
tered that branch of
the motion picture in-
dustry which I firmly
believe holds promise
for the greatest fu-
t u r e development.
The educational and
industrial department,
of which I am head,
has been established
and is now in full
operation. In the ed-
ucational field we are
working along two lines. We first aim to
make all our educational and industrial
films basically entertaining. I think it has
come to be the conviction of most educa-
tors that one of the big troubles with our
educational system today is that it fails_ to
interest the pupils — to get their attention
and hold it. Therefore, our educational
subjects will be made as interesting as pos-
sible with the imparting of knowledge.

These educational subjects will be made
both for exhibition in theaters and in
schools and other educational centers. A
section of this department will produce
subjects for the specific purpose of being
shown first in schools. We do not intend
to supplant the text-book. Our field, as we
see it, is as distinctive in this connection
as the motion picture theater is from the
legitimate house. In this connection we
have the full co-operation of educational
authorities in the arrangement of different
courses.

Educationals for the Theater

Besides these purely school pictures, we
also shall produce educational pictures for
the theater. Of course, we already have
the Paramount-Burton Holmes Travel-
ogues, which, in addition to entertainment,
have educational value. The Paramount
Magazine will mark a new department in
screen entertainment. Then we shall have
the Your America Pictures, which, show-
ing the wonders and advantages of our
country, have the indorsement of Franklin
K. Lane, Secretary of the Interior. There
will be fifty-two numbers of the Paramount
Magazine, each number to run 1,000 feet.
Each number will contain about 150 feet of
epigrams, written by Henry L. Mencken
and George Jean Nathan in the Smart Set
Magazine, or by Helen Rowland in the
New York World ; an animated technical
drawing of some subject treated in Popular
Mechanics, and an animated comic cartoon.
The editorial staff of Popular Mechanics
will edit the technical subjects treated; in
fact, this section will be a sort of animated
supplement to Popular Mechanics.

For some time Famous Players-Lasky
Corporation has made a study of the in-
dustrial field. With the (reconstruction
period at hand, and the remodelling of the
world before us, the motion picture comes
into its own as an engine of commercial
propaganda. Trade competition, it is pre-
dicted by economists, will be keener than
ever before between the nations, and the
proper exploitation of a given product to
the world at large and to the personnel en-
(Continued on page 30)

REEL and SLIDE 29

Graphic Films

Deliver 100% Efficiency Advertising

Produced by the

Originators of Animated Cartoon Publicity

LIVE MODEL FILMS

(Including Industrial, Propaganda, and Educational Subjects)

Both have a direct appeal whose selling
power is bringing a greater volume of busi-
ness to the country's wisest buyers of adver-
tising. We submit a complete plan based
on the individual characteristics of your
business, practical, and 100% effective.

Scenarios with the snap-ideas that attract
and persuade — the work of an organiza-
tion of experts in every branch of screen
publicity.

Write or Wire Us for Details and Plan of Distribution

The Camel Film Company

950-954 Edgecomb Place
Chicago

L. P. BOWMAN, IN CHARGE OF PRODUCTION DEPARTMENT

30

REEL and SLIDE

PRIZMA

A new method of practical,
color motion photography
that re-creates Nature on the
screen in all her splendid
colors.

Entertaining, instructive, and
altogether delightful !

Now showing in leading
theatres.

ASK THE MANAGER OF

YOUR FAVORITE

THEATRE

Distributed by all WORLD FILM BRANCHES

Association to Produce Films
for Institution

Motion picture entertainments for
churches, schools, community centers and
other institutions will be provided, pro-
duced and distributed direct by the Ameri-
can Educational Motion Picture Associa-
tion, recently organized with offices, stu-
dios and laboratories at 69 and 71 West
Ninetieth street, New York, according to
an announcement coming from the associa-
tion.

The long desired systematic and efficient
distribution will be established in a system
of exchanges or branch offices in the prin-
cipal cities where films especially for these
institutions will be handled exclusively with
no consideration for the motion picture
theater, reads the announcement.

Popular entertaining dramatic and com-
edy productions will be produced and dis-
tribution provided the popular evening's en-
tertainment that the churches of all denom-
inations are now seeking. Other produc-
tions will be instructional entertainment
films for both the juvenile and adult minds
and the development of distinctly educa-
tional pictures or screen text books for the
classroom.

The president of the American Educa-
tional Motion Picture Association is Allen
S. Williams, for twenty-two years a lec-
turer and writer on anthropology, zoology
and other subjects; vice-presidents, Mar-
garet I. McDonald, editor, Educational De-
partment, "Moving Picture World," and
John McAleer, president, Screen Entertain-
ment Educational, Inc. ; executive secretary,
A. D. V. Storey, president Boys' Life Pro-
ductions, and editor "Boys' Life Screen
Review," produced under the editorial su-

pervision of the Boy Scouts of America.
An active advisory committee includes
Dolph Eastman, editor "Educational Film
Magazine"; C. H. Moore, in charge of
Film Production, Division of Educational
Extension, U. S. Department of Education ;
Joseph Hopp, chairman Committee on Mo-
tion Pictures, Chicago Board of Education ;
Lloyd Van Doren, Chemical Department,
Johns Hopkins University; Howard R.
Garis, author "Uncle Wiggily Bedtime
Stories," and George Matthews, Quality
Film Laboratories and Studios.

Paramount Enters New Field

(Continued from page 28)
gaged in its production and distribution, is
something that can be accomplished best by
the motion picture. Business men are com-
ing to realize this more and more, so that
in the next few years the cinema in all
probability will take rank as the world's
greatest salesman.

The executive branch of the Educational
and Industrial Department of the Famous
Players-Lasky Corporation already has be-
come a large force, and embraces some of
the best known men in this end of the film
industry. Among my associates are W. O.
Hurst, in charge of production; Henry
MacMahon and Carl H. Carson, handling
scenarios ; Paul Terry, John Terry, Frank
Moser, Pat Sullivan, Bert Clark, Harry
Leonard, H. M. Shields, Richard A. Jones,
N. K. Parkhurst and others equally well
suited for their respective work.

De Vry Defends Standard
Width Film Stock

A four-page leaflet, distributed by the
De Vry Corporation at the N. E. A. con-
vention in Milwaukee, offers a defense of
the standard width moving picture film.
Quoting from this leaflet, we read:

"The inconsistency of two standards in
motion picture film closely parallels the in-
consistency of two gauges of railroads — no
interchange of ideas are practical on the
former — no interchanges of travel and
commerce possible on the latter. The de-
plorable conditions in Russia today, with its
widespread ignorance over a large area, can
be laid to a great extent to its lack of in-
tercourse and travel, due to the adoption of
the narrow gauge for railroad years ago.
It excluded itself from outside intercourse
and ideas. Progress could not advance,
and still the motive of adopting this nar-
row gauge was the same as that which built
the Chinese wall — protection — and a mis-
taken motive of safety.

"To narrow the field of anything is to
retard — to hinder — to obstruct. The aims
of all intelligent men of today is to make
everything of universal standards, weights
and measures. Yes, even language and the
motion picture has pointed the way.

"Narrow width film is and always will
be more expensive than standard width.
There can be but one standard — the world's
standard. All other widths complicate and
halt the natural development of the appli-
cation of motion pictures in other fields.

"If inflammable film is the hazarrd
claimed when used in fire-proof, fool-proof
portable projectors it is the height of
criminality to use it in theater projectors.
The only solution is to make all film non-
inflammable, which will be accomplished
only in direct proportion to the demand.
More than one standard diverts the issue
and proportionatelv delays the advent of
all film being non-inflammable.

"Naturally anything said against the use
of non-inflammable film for the standard
size condemns it for the off-standard.

"There is no hazard in s the use of in-
flammable film in a fire-proof, fool-proof,
portable projector. Outside of the pro-
jector the hazard involved in the use of
inflammable film does not exist as com-
pared to the handling of gasoline, benzine,
cleaning fluids, liauid stove polishes, etc.,
as the film has to come within actual con-
tact with the flame. Inflammable film is
not explosive. It can be sent in the gov-
ernment mail, explosive products cannot.
"The only reason there are fires in mo-
tion picture booths is due to the use of
carbon arc lights and the operator's smok-
ing. Film is as safe to handle as the Kodak
film you are handling every day, or any
other celluloid articles such as French
ivory toilet pieces, etc. It only becomes a
serious hazard when stored in large quanti-
ties and then only through malicious care-
lessness. Even this has been overcome by
recent developments in practical measures
to safeguard it by the film manufacturer."

At a meeting in School No. 1, Albany,

N. Y., recently to stimulate interest in home
gardering motion pictures of gardens in
other communities were shown,
leted.

Cbmplete Motion Picture Equipment for
Educational and Business Organizations

National & Speer Carbons — Mazda Lamps

CHARLES F. CAMPBELL

14 West 31st Street New York

AL. HENDRICKSON, Charge d'Affaires

REEL and SLIDE

31

THE CAMERA THAT
ALWAYS WINS

That gets the pictures no
matter how hard the con-
ditions.

That has a new built-in
dissolve, the most effec-
tive dissolve on the mar-
ket.

That stands all kinds of
hardships and rough
usage without getting out
of order.

That was used by the
U. S. Government to
make motion pictures of
the Great War.

That is used by promi-
nent explorers and educa-
tional film makers.

IS THE UNIVERSAL

MOTION PICTURE CAMERA

This camera is the one-piece machine, every moving part being directly connected to one
main casting. There are no bulky or protruding parts and every refinement of motion
picture camera making has been built into this machine, combined with the ruggedness
and strength that make the Universal stand up under treatment that would put other
cameras out of business.

Considering the high quality of this camera, its many unique features, the price is sur-
prisingly low.

Write for free catalog giving all construction features and prices.

BURKE & JAMES, Inc.

Cine. Dept.,

246 Ontario St., CHICAGO, ILL.

Eastern Branch — 225 Fifth Ave., New York

Please say, "As advertised in REEL and SLIDE," when you zvrite to advertisers

32

REEL and SLIDE

All There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

First American Cinema Man
to Cross the Rhine

Sometime when a Hall of Fame for our
movie picture heroes is erected there should
be a tablet in memory of the energetic
Yankee who took the first reels up to the
Rhine with the first American soldiers to
enter Germany. That man is R. V. Rother-
mel of New York, who has recently come
back to Paris on a little outing after about
fourteen months of exceedingly active work
in the field, the last few months of which
were spent on German soil with the Ameri-
can troops.

Mr. Rothermel was at Chaumont when
the armistice was signed last November,
working there for the Community Motion
Picture Bureau, which operates the cinema
department for the Y. M. C. A. in its work
among the soldiers m France as well as in
America. He heard that the famous Sec-
ond Division was going to start for Ger-
many as the first unit in the Army of Oc-
cupation and he determined that the boys
should have some entertainment on the
screen during the march and upon their ar-
rival. He set forth from Chaumont in a
flivver with Evan T. Wilson of Arizona as
the driver and with a motion picture ma-
chine and several programs as his cargo.

After a few days, Mr. Rothermel and
his outfit, passing through Verdun and Et-
tain to Arlon in Belgium, finally caught up
with the second Division at Mersch in
Luxemburg. From that time he was with
the division on its march to the Rhine and
reports that come back indicate that he was
the most popular man in the outfit. First
with one batallien and then with another
during the pauses of the march and after
the arrival on the banks of the Rhine, he
gave shows selected from the programs that
he had brought along from Chaumont.

The white-washed wall of some building
facing a village square was often his screen,
but the doughboys, whose only entertain-
ment for some weeks had been a very
strenuous life in the Argonne-Meuse
region, were an audience enthusiastic
enough to delight the heart of any ex-
hibitor. ■ At last the division reached Cob-
lenz and Mr. Rothermel and his outfit
shared with it the honor of being the first
Americans to occupy that German city. He
was also the first American cinema man to
cross the Rhine and from his trusty flivver
gave shows to one battalion after another
another until more programs and more
machines came up from Chaumont to re-
inforce him. Then he took over a half
dozen German cinema establishments and
when he left the Rhine to come to Paris
early in March, he and his associates were
running shows at twenty-five places in the
region where the Second Division was bil-
leted.

Mr. Rothermel says that perhaps the most
appreciative of all the appreciative audi-
ences he had on that journey was . when
he came across a unit from the first pioneer
infantry at Piuim in Germany. -These boys
had been out of luck for a long time and
had actually not seen a movie show since
they left home many months before. The
welcome that they had for his outfit almost
demolished it and there was one two-reel
comedy he was showing that thev made him
run for fully a dozen times before they
would give him a rest.

Before Mr. Rothermel left home to come
to France with the Community Motion Pic-
ture Bureau he was president of the Film-
craft Corporation, which was producing
the Walt Mason pictures among other
things.

FACTORIES FILMED

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Apfelbaum

Motion Slide

Tells

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in Motion

ONLY
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WEAR

Movers

Pat. Sept. 1914

This slide enables
you to put LIFE in
your screen lectures
or advertisements
without going to the
big expense of pro-
ducing a film.

If you want to drive
your little message
home in a forcible
manner, the Apfel-
baum Motion Slide
will do the trick.

Practicable, fool-
proof, easily oper-
ated and can be
shown in any stere-
opticon or moving
picture machine
equipped with a mo-
tion slide carrier.

Same size as the or-
dinary still slide.
Costs a trifle more.

PERFECTION SLIDE &
PICTURES CORPORATION

79-83 Fifth Ave.
New York, N. Y.

Business and Educational
Screen Requirements

CLOCK SLIDES

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35

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A market place for the sale and ex- g

change of equipment. Remittances must §

accompany all orders for notices in this =

column. The publishers expect that all ^

statements herein will bear investigation. ||

Rates: Per word, 5 cents. Minimum, ^

thirty words. Discounts: Two insertions, ^

2%; 3 insertions, 5%; 6 insertions, 10%; §

12 insertions, 20%. Remittance to cover g

must accompany order. ^

Classified Advertising

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MISCELLANEOUS

FOR SALE — J4 sz. stereopticon lenses, all
makes, any focus, each $7.50, $10.00 and $12.00.

One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of y% sz. stereopticon lenses,
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, $30.00.

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one seam, brass eyelets, size
9x12, $15.00; 12x15, $18.00.

One set scenery complete, cost over $350.00;

suitable for stage with opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

Address B-10, Reel and Slide.

FOR SALE — Homograph moving picture head,
attaches to any stereopticon or will furnish com-
plete with one nearly new stereopticon. With
take up and rewind and short focus lens. Makes
a 10-foot picture at 30 feet from screen. Also
have 8 reels of film, standard size, which can be
used by above machine. Also have for sale one
gas outfit comprising oxygen tank, brass saturator
and burner, combined. Tank has pressure guage.
Gives a fine light and is safest and most economi-
cal of all to use. Price of picture machine,
alone, $30. With stereopticon, $38; with films,
$50; including gas outfit, $65. Or, will exchange
for used Pathescope, if in good condition. Ad-
dress B-9. Reel and Slidf.

FOR SALE, STEREOPTICONS— BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE — Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH — Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6 — Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price, $160.00.

POWER'S NO. 6 A — Rebuilt by manufacturer.
Sale price, $250.00.

Address B-ll, Reel and Slide Magazine.

We will reproduce

YOUR OWN PICTURES

or copy of any kind

ON SLIDES

Each 25c, Plain Each 40c, Colored

Standard Size — Victor Featherweight Style

Guaranteed Quality.
Guaranteed Safe Return of Copy.

Show on the screen pictures which "the
boys" bring back from "Over There."

Send for our Slide Service Bulletin and
catalog of over 16,000 stock subjects.

Photo Department

Victor Animatograph Co.

125 Victor Building, DAVENPORT, IOWA, U. S. A.

ELLIOT — Latest model stencil machine. Cut
out your own stencil slides, etc. Cost $100; will
sell for $50 to quick buyer. Address B-16, Reel
and Slide.

A BARGAIN — 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quick
buyer.- Address B-4, Reel and Slide.

FOR SALE — About 1,100 feet negative, educa-
tional, orange industry; includes every part of the
industry, from the plowing of ground and planting
the seeds to the loading on the train. Negative is
in first-class condition and has never been printed.
Will sell negative for $300, or make you one print
of same for $60. 1,000 feet comedy (slapstick),
never shown; sell negative and one positive for
$350. Address B-14, Reel and Slide Magazine.

FOR SALE — Four 5 J-4 ampere rheostats for use
with |^-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — National Portable Projector.
Takes standard films. Just the thing for school
or church use. Original price $60. Will sell for
$35. Address B-13, Reel and Slide Magazine.

FOR SALE — Powers 6-A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price, $65. Address B-8, Reel and
Slide Magazine.

FOR SALE — Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, Reel and
Slide.

FOR SALE — 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l, Reel and Slide.

FOR SALE — Bausch & Lomb Balopticon with
gas and electric arc attachments, complete in spe-
cial XX Taylor trunk. Trunk alone worth $2S.
All good as new. Will sell outfit complete for
$50. Address B-12, Reel and Slide.

FOR SALE — Powers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
Slide Magazine.

FOR SALE — Simplex projector, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and
attachments, $190. Powers projector 6-A, hand
drive, $125.00. Powers No. 5, complete, hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen, No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents.
One matched pair, "Kino" imported lenses, 6 e.f.,
cost new $160.00, will sell for $100. One 100
hour G. E. arc light, $19. Address B-5, Reel and
Slide.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

' STEREOPTICONS BOUGHT, SOLD AND
EXCHANGED — R. Hollingsworth, Overton, Neb.

SLIDES RENT FREE— 125 SETS, UNIQUE,
UNUSUAL. R. Hollingsworth, Overton, Neb.

FOR SALE — A few slide carrying cases, slight-
ly shopworn but in good condition. Have 50 in-
dividual partitions and strong catches. $1 each;
regular price, $1.50. Address B-7, Reel and
Slide.

FOR SALE — One $350 stereopticon machine
manufactured by American Automatic Advertising
Company, with motor, 115 volts D. C. Can be
worked automatically with alarm clock. A splen-
did machine for use in advertising. Best offer
takes it. Address B-18, Reel and Slide.

34

REEL and SLIDE

Educational and Industrial
Film Library

One of the
most interesting
developments in
the educational
and industrial
film world is an-
nounced 'by
Harry Levey,
general manager
of the education-
al and industrial
departments of
the Universal
Film Manufac-
turing Company.
This is the in-
auguration of the
first comprehen-
sive educational
and industrial
film library, which will have forty-six
branches in the United States and twenty
in foreign countries.

Harry Levey

This step, Mr. Levey announced at a din-
ner given recently in New York, in ob-
servance of the second anniversary of the
organization of his department, is being
taken in co-operation with Dr. Francis Hol-
•ley, director of the Bureau of Commercial
Economics, Washington, D. C, which will
place its thousands of film subjects at the
disposal of the Universal library.

Universal's complete program, which em-'
braces some 1,000 industrial and educational
subjects, and those available through the
bureau will be offered free of charge to
corporations throughout the country who
make a practice of showing these types of
pictures to employees. Mr. Levey, when
first considering the project, was told by
many that he could not hope to operate
such an extensive system free of all cost
to the consumer. He insisted, however, that
his idea of service was too pronounced to
allow himself or the co-partnership to ac-'
cept financial return for the use of these
films.

Every corporation in the United States
interested in the welfare and betterment of
working conditions is eligible for the serv-
ice offered by this library. Almost every

The Project- A-Lite Transformer is absolutely dependable for
Motion Picture Projection purposes. It is accurate in its performance
and reliable in its service. Insures positive regulation of amper-
age. The Project- A-Lite is now being used with Powers, Sim-
plex and Motiograph projectors and is giving real satisfaction.
One Transformer is sufficient for two motion picture machines. Takes
proper care of voltage ranges of from 90 to 130 volts and delivers
other 20 or 30 amperes, at 30 volts on the secondary side.

The Project-A-Lite Adapter is the newest and best adapter on the
market today. We say it with confidence. It is the only one that can
be adapted to your old lamp-house and give you satisfactory results.
All adjustments of the lamp are made just like the carbons were adjusted
to position, use the same handles for the same purpose. Costs less and
works better than others. Write us for information and catalog. Dealers,
Attention.

MOTION PICTURE PROJECTOR CO.

35 South Dearborn Street
CHICAGO, ILL.

theme is touched upon in the large assort-
ment of subjects, so that complete programs
may be arranged by those showing the
films.

The distribution of the pictures will be in
charge of the Bureau of Commercial Eco-
nomics, through the state universities. The
bureau plans to provide each organization
desirous of using this library with a service
card which will be countersigned at the
bureau. Presentation of this card will be
sufficient to obtain whatever films are de-
sired upon whatever subject is asked for.

Each one of the many Universal ex-
changes throughout the country will serve
as the distributing point for the territory
in which it is located. Applications are to
be forwarded to the exchange and the films
will be shipped from that point.

This project has the unqualified endorse-
ment of all the leading manufacturing and
industrial organizations in the country. In
it is seen the opportunity, long sought, to
provide educational entertainment for
workers in the factories and mills at a
minimum of cost. Dr. Holley and Mr.
Levey have received countless wires and
letters from various sections of the coun-
try, approving the move and asking to be
allowed use of the service.

In cases where organizations desiring the
service are at a loss to plan a program
which will be suitable for the purpose in-
tended, either Dr. Holley or Mr. Levey, the
latter at the New York office of the Uni-
versal Film Manufacturing Company, will
be pleased to advise the arrangement and
choose the pictures which will be most prac-
tical for the occasion. This service is free,
as is the distribution of the films.

With millions of feet of film from all
quarters of the globe, and at least another
million being added to the list each month,
there is offered in this plan, it is believed,
the most elaborate system of free exhibi-
tion of motion pictures in the world. Both
Mr. Levey and Dr. Holley, whose work
with the Bureau of Commercial Econom-
ics has taught him the value of educational
campaigns through the medium of the films,
are enthusiastic over the idea, and confi-
dently predict its great success.

Manufacturers, Mr. Levey has announced,
may make application for the use of these
films either at his New York office, 1600
Broadway, or through Dr. Holley, Bureau
of Commercial Economics, Washington, D.
C. He has also declared his organization
and that of Dr. Holley ready at all times
to take films owned by corporations, list
them^ in the library, and distribute them.
All pictures in the library are particularly
adapted for showing to employees at noon
hours and in the evenings. In fact, Mr.
Levey's project was started with this prin-
ciple in mind. It is believed that films
show in this manner will do much to al-
leviate labor difficulties throughout the
country, more than one organization hav-
ing recommended the films for this use,
from practical experience.

The films will be released only to insti-
tutions and organizations having efficient
facilities for exhibition of the films to
audiences admitted free of charge. In no
case will it be allowed that organizations
charge admission, or take up a collection
before or after the performance. As
planned by Mr. Levey and Dr. Holley, the
system will allow supervision of distribu-
tion to remain in the hands of the state
universities.

Circulation of the films will not be con-
fined only to industrial corporations. All
sorts of organizations, interested in the
welfare of the workingman and in a broad-
er general knowledge of the country and
its allies, will be asked to enjoy the library's
privileges.

REEL and SLIDE

35

Prominent Stars Appear in
Pathescope Pictures

The following well-known screen stars
are featured in films in the Pathescope
Library :

Charles Mailes
Mae Marsh
Ernest Maupain
Tom Mix
Antonio Moreno
Harry Morey
Charles Murray
Mile. Napierkowska

Rene Alexander
G. M. Anderson
Lionel Barrymore
Beverly Bane
Harry Denham
Dorothy Bernard
Arthur Bouchier
John Bunny

Francis X. Bushman Mabel Normand

Charlie Chaplin
Bobby Connelly
John Cossar
Irving Cummings
Lester Cuneo
James Cruze
Arnold Daly
Frank Daniels

Sidney Olcott
Marie Osborne
Paul Panzer
Mary Pickford
Victor Potel
Arline Pretty
Edna Purviance
Isabel Rea

Mr. and Mrs. Sidney Wallace Reid

Drew
Bud Duncan
Bessie Eyton
Lew Fields
Flora Finch
Gene Gauntier
Lillian Gish
Corienne Griffith
Alan Hale
Creighton Hale
Donald Hall
Lloyd Hamilton
Robert Harron
Gretchen Hartman
Alice Hollister
Helen Holmes
Dorothy Kelly
Henry Krauss
Florence La Badie
Sheldon Lewis
Max Linder
Harold Lloyd
Wilfred Lucas
Fred Mace
Hughey Mack

and others.

Charles Richman
Gabrielle Robinne
Mack Sennett
Marguerite Snow
Jack Standing
Myrtle Stedman
Anita Stewart
Edith Storey
Blanche Sweet
Norma Talmadge
Ethel Teare
Florence Turner
Louise Vale
Vola Vale
Violet Van Brugh
Henry B. Walthall
Bryant Washburn
Joe Weber
Pearl White
Crane Wilbur
Eleanor Woodruff
Clara Williams
Earl Williams
Kathlvn Williams

The new single-reel productions of the
Bureau of Pictures of the American Red
Cross are to be released and distributed by
the Educational Films Corporation of
America. Director W. E. Waddell of the
Bureau of Pictures, announced recently
that the new overseas negative will be dis-
tributed through educational exchanges, and
that releases will begin in the immediate
future, on a releasing schedule of one reel
every other week, to be followed later,
when the supply of negative increases, with
a regular weekly release.

RILEY'S SLIDES

are good slides, and the prices are

reasonable.

We carry a stock of 35,000 available

for rental. Send for our Catalogue

"W" giving full particulars.

We are equipped to make any kind

of a slide ; we do work for Columbia

University, Metropolitan Museum

of Art, N. Y. City, etc., etc., etc.

Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)
111 Fifth Avenue, New York, N. Y.

CARTOONIST WANTED

Well-established producer of animated adver-
tising and industrial pictures is looking for a
trained and capable artist to handle cartoons
and other art work. Man with ideas and pep
wanted. Good proposition to the right party.
Send full particulars regarding experience, etc.

Address A. 26 REEL AND SLIDE

THE VERDICT

of our customers is — "satisfied."

They have been buying SLIDES from us for
years. They demand fair prices, quality work-
manship and prompt delivery. We have held their
trade by giving them all three — and more.

Give your next slide order to "The House of
Quality." Address

THE NORTH AMERICAN SLIDE COMPANY
(Established 1907) 122 North 13th St., Philadelphia, Pa.

A Portable Projector

The Portable Motion Pic-
ture Projecting Machine
"Without an Apology" is a

concise, accurate definition of
the American Projectoscope.

In Business, Education, or
the home, this machine offers
a compact, fool-proof and
absolutely safe means for the
perfect projection of stand-
ard sized motion picture
films. Light weight — carries
like a suitcase. Attaches to
any electric light socket.

Write for descriptive cir-
cular.

Motion Picture Supplies

We always have a com-
plete stock of motion picture
supplies on hand. Carbons,
carbon savers, slides, slide
pencils, slide carriers, mazda
lamps, tickets, etc., etc.

Our large stocks assure
prompt shipment of any or-
der— -large or small.

Send for our latest Bulle-
tin— Esco News.

Exhibitors Supply Co.

845 So. Wabash Ave., CHICAGO

157 No. Illinois Street
INDIANAPOLIS

133 Second Street
MILWAUKEE

-maybe
Stone
has it

Here's a "Film Library" of
Special Scenes

When you want to "Flash In" a Fire,
Explosion, Rough Water, Wreck, Collision,
Submarine, Zeppelin, Sunset, Ship Arriv-
ing or Departing, Naval, Guns Firing, Shots
Striking, War Stuff of Foreign or U. S. Ac-
tion, Travel Scenes anywhere in the World,
Scientific, Industrial, Insect, Animal or
Bird Life, Magic, Colored or Non-Flam,

"MAYBE STONE HAS IT"
146 W. 45th St. Bryant 2717 New York

Trust <

Your Negative

Gorily to a laboratory that

can get the most out of it.

See that your copies are as good as the
negative can give.

Gunby Brothers

Incorporated

have been manufacturers and
specialists in motion picture
photography for years.

Special attention given to improving and correcting
production errors in prints and negatives, by means
of an entirely new process-

Gunby Brothers, Inc.

Ridgefield Park, N. J.

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES.

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTION?
PICTURE EQUIPMENT

~1H

."0 Si,

MAW

1 i 11

\

lie

"."

«3

ACME

With our ACME PORT-
ABLE PROJECTOR you
can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
Institutions. Price $180
complete with domestic
equipment: $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT

Where current cannot be
obtained use our electric
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion wa recommend our

POWERS CAMERAGRA?H

Prices upon request

HALLBERG MOTOR GEN-

ERATOR SINGLE AND

TWIN UNIT

for one or two arcs, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money I

UNITED THEATRE EQUIPMENT CORP.

Executive Offices

1G02 Broadway New York City

H. T. Edwards, J. H. Hallberg,

President Vice-President,

Offices in All Large Cities

36

REEL and SLIDE

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for National and Local Advertisers

^J"Tf NOTE: The film companies listed bcloio have definite arrangements with the moving picture theaters in their
fl respective cities and localities for the daily exhibition of high class advertising films. They can GET YOUR FILM

\\\ BEFORE THIS TREMENDOUS AUDIENCE, TOO. Any reader of REEL AND SLIDE Magazine having films

they desire widely exhibited may secure regular showings — at moderate rates — by communicating directly uilh these agencies.

In this way. either certain preferred centers of population may be booked or the country — as a whole — effectively and
quickly covered. REEL AND SLIDE Magazine rrill be glad to furnish further information concerning this plan upon request.

CLEVELAND, OHIO

TOLEDO, OHIO

The Industro- Scientific Film Company

1514 Prospect Avenue

Showings Secured in the Leading Theaters
of Cleveland and Vicinity

Producers of Industrial and Animated Advertis-
ing and Educational Films

WRITE FOR TERMS ON MOTION PICTURE
DISTRIBUTION, AND PLAN

CHICAGO, ILL.

The Camel Film Company

950 EDGECOMB PLACE, CHICAGO

Can secure showing of short length moving pictures

in high class theaters in Chicago and Vicinity

Figures and terms supplied on request

Producers of the New Graphic Advertis-
ing Films and Industrial Pictures

DETROIT, MICH.

The Leading Motion Picture Film Distrib-
uting Agency in Detroit Is

The Detroit Metropolitan Company

23 ELIZABETH STREET, EAST

Efficient Local Service Assured on Short Length
Advertising Films

TERMS ON REQUEST

BOSTON, MASS.

To National Advertisers

Short Length Ads projected in Eastern New
England's finest theaters.

OUR SERVICE GUARANTEES 400,000
actual readers each week.

Write to-day for full particulars

Motion Picture Adv. Co.

54 BROADWAY, BOSTON, MASS.

ANIMATED AD SERVICE

206 HURON STREET

Our service insures that your films will be run in
Toledo's leading photoplay houses, the com-
bined seating capacity of our service being

120,000 WEEKLY

Write us for terms.

WESTERN MICHIGAN

Guaranteed Circulation

of Short Length
Advertising and

Industrial Films

Manufacturers of
Industrial and

Advertising Films.
Developing, Printing,

Portable Projectors

Morris & Wilding

Office, Studio, Laboratory

329 Monroe Ave. Grand Rapids, Mich.

CENTRAL NEW YORK

The Adcraft Film Service

5 LAFAYETTE BLDG.

UTI C A

N.Y.

Offers National Advertisers an Able and Full
Value Service in the Exhibiting of Their In-
dustrial and Short Length Advertising Films.
Write Today for Rates.

ST. LOUIS, MO.

50 TO 1,000 FOOT FILMS

Can be widely circulated through the Picture
Theaters of St. Louis, Southeast and Southwest
Missouri, through the well organized service of

The National Film Publicity Corp.

4718-20 DELMAR AVENUE, ST. LOUIS, MO.

Terms on Request

Please say, "As advertised in REEL and SLIDE" when you write to advertisers.

I

REEL and SLIDE

37

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for
NATIONAL AND LOCAL ADVERTISERS

WASHINGTON, D. C.

BALTIMORE, MD.

LOUIS HENRI BELL

Specializing in the distribution of
motion pictures for advertisers in
Maryland, Virginia and District of
Columbia.

Mather Building, Washington, D. C.

ALLIANCE, OHIO

ANIMATED CARTOON FILM

FOR THE TRADE

We have on hand a complete library of stock negatives in

various lengths, applicable to all kinds of business.

Special subjects produced at a nominal cost.

Send us your scenario— we will animate it and furnish you the

negative. Unexcelled facilities for printing and developing.

Special department devoted to Advertisements and titles.

Correspondence solicited.

THE FEDERAL FILM COMPANY

Alliance Bank Building ALLIANCE, OHIO

We conduct no distribution service

Glad You Find It of Service to You

Bethany Presbyterian Church, D. Wilson Hollinger, Minister, 426
Hamilton Avenue, Trenton, N. J.
Editor Reel and Slide: I am a subscriber to your magazine
and am glad to take this opportunity of acknowledging many
helpful suggestions which I find in it from time to time. To me
the most helpful items are those which give accounts of reels
which you can throw upon the screen with perfect feelings of
ease that what comes on will be proper. In my own case I have
been giving a Saturday night entertainment, which one week gen-
erally consists of a five-reel feature, with a Pathe News and some
other single reel, alternating the next week with a more varied
program of six or so reels, allowing greater scope for the subjects,
which could not be worked in when a feature is played. I fall
back upon the older releases costing $15.00 to $20.00 for an evening.

D. Wilson Hollinger.

The- New York papers announced recently that President
Wilson, while returning to France, did little work on shipboard.
He enjoyed motion pictures both afternoon and evening with
the other passengers and the sailors. These were furnished by
the Community Motion Picture Bureau, which has also ably
served the army in the Y. M. C. A. huts both in France and
in Germany. The President has seen films which will be shown
later to the doughboys on the Rhine in the former "Hindenburg,"
now the "United States" Theater in Coblenz.

The Rev. Dr. A. C. Sawtelle, of the Second Presbyterian
Church, Paterson, N. J., has equipped his large lecture room
with a machine and is using religious and inspirational films on
Sunday evenings and appropriate pictures for the neighborhood on
week nights.

The Rev. H. E. Holt, pastor of North Presbyterian Church,
Cleveland, Ohio, has _ been working with the Cleveland Cinema
Club, one of the Affiliated Committees, and now is using pictures
regularly for his Sunday evening services. He has used for his
neighborhood, which is sixty per cent foreign born, the Chapin,
Lincoln series, "A Son of Democracy."

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38

REEL and SLIDE

Ad-Photoscope Designed to
Meet Advertising Needs

By Edwin L. Barker

{Secretary Ad-Photoscope CompanyQ

Since the day the motion picture poked
its head above the wall of novelty and was
hailed as a universal medium of expression
- — since that day advertisers the world over
have displayed a gradually increasing inter-
est in film publicity.

Many of the big advertisers rushed in —
or was it out? — and invested in thousands
of feet of pictures without knowing just
what they were going to do with them.
True, the theaters offered a limited circu-
lation for advertising films. But were the
films always the kind theaters would
accept? The advertisers hadn't thought of
that. About all that many of them knew
was that they had taken so many thousand
feet of film at so much per foot.

Some of the larger industrial companies
purchased projection machines, hired oper-
ators and put on motion picture campaigns
extending over many states. But in most
cases such campaigns proved too expensive
for the number of people reached._ During
all these years of experiment, national ad-
vertisers wished for a plan, or a system, or
something or other which would solve the
motion picture advertising problems. They
knew newspaper, magazine and billboard
advertising; they knew how to plan the
ads. for these mediums ; they knew how to
figure space and circulation rates. So, as
was perfectly natural, they commenced to
ask questions like these :

Why can't we figure locations, as we do
in billboard advertising?

Why can't we figure circulation, as we do
in newspaper and magazine advertising?

Why can't we reach with pictures the
class of people we want to reach? .

Why can't we make film advertising as
cheap as other advertising?

John P. Burnett of Chicago set to work
to solve motion picture advertising prob-
lems, and after three years of hard work
he produced the Ad-Photoscope, which is
fully protected by patents granted by the
United States and other governments.

The Ad-Photoscope, together with the
plans worked out by myself and F. H. Hib-
berd, Jr., is intended to answer most of
the questions asked by national advertisers,
and to answer several advertising and mer-
chandising questions which never were
asked.

No Operation Required

The Ad-Photoscope runs a continuous
motion picture. It docs not require an
operator, and there is no stopping to re-
wind and re-thread the film. In other
words, the film once put into the machine
will run over and over continuously for an
hour or a day or a week. This makes the
Ad-Photoscope ideal for advertising, be-
cause a machine can be placed in a store
window, or in a waiting room, or in any
other public place, and by pressing a button
it starts showing a picture and keeps on
showing it until the stop button is pressed.

The Ad-Photoscope, in its finished state,
is enclosed in a cabinet about the size of
a Victrola cabinet, and this is placed di-
rectly back of a store window, projecting
a picture through a screen, which may be
seen by the people who pass along the
street. The mechanism is very simple. By
the use of the Ad-Photoscope a national
advertiser is able to spend his money in a
most effective way at the point of contact
— the point where his goods are on sale.

The New Minusa Maz-da-
lite Screen

The Minusa Cine Screen Company, St.
Louis, Mo., have placed upon the market
an advanced type of projection surface
specially adapted to Mazda li?ht, the uni-
versal illuminating power for portable pro-
jectors.

"This new screen," says Mr. Grant Heth,
of the Minusa Company, "scientifically
eliminates all eyestrain, which is indeed a
priceless asset in connection with the school
room or other educational work where the
younger generation's vision is at stake.

"Comparing the New Minusa Maz-da-lite
screen with the plain white cloth screen,
which is today the cause of more weak eyes
than any one thing known, is like compar-
ing the tallow candle to the electric light.
The powerful rays of the Mazda light
when thrown on the flimsy cloth sheet
penetrate it, and the greater value is lost
which causes indistinct reproduction of
the picture, hence the straining of eyes is
an effort to see a clear picture which is not
there.

"These conditions and results are impos-
sible when the light is thrown upon the
New Minusa Maz-da-lite screen, as this
metalized surface reflects back the light
gently, producing the soft toned, clear
reproduction that is restful to the eye.
Every detail, color-tone and high light is
faithfully reproduced."

At the annual meeting of the Cleveland,
Ohio, Animal Protective League a stereop-
ticon lecture on phases of the league's work
was presented by H. K. Ferry, chief hu-
mane agent.

There are more Pathescopes in schools today than all other
portable projectors combined, because they are designed par-
ticularly for SCHOOL USE and embody seven years of success-
ful experience gained in the world-wide sale and use of over ten
thousand former models in Schools, Churches, Institutions, etc.

There are about one hundred "Popular"
Model Pathescopes in the Public Schools
of New York City, and the Board of
Education has recently ordered a num-
ber of NEW PREMIER PATHESCOPES,
after a careful investigation of the mer-
its of other portable projectors, as being
the ideal projector for classroom or
auditorium use.

The Pathescope Film Library now contains over 1,500
reels and is growing rapidly.

All on Underwriters'
Burning Films.

Approved and Label-Inspected Slow-

THE NEW

PREMIER PATHESCOPE

BECAUSE OF ITS SPECIAL, NARROW WIDTH

SLOW BURNING FILM

Bears the Underwriters' Official Approval Label
"Enclosing Booth Not Required."

Adopted by Every School Board that INVESTIGATES
the Merits of Portable Projectors

Many of them adopted the Pathescope after unsatisfactory and expensive

efforts to use unapproved projectors. You cannot afford

to take the chance of having a serious accident.

The largest assortment of available educational and enter-
tainment films ever offered for universal public use.

For the fourth consecutive year we have been awarded the con-
tract for furnishing Pathescope Educational Film Service to
the New York Public Schools, on the recommendation of their
Investigating Committee.

If you really wish the BEST you will eventually use the Pathe-
scope; in the meantime

Write for Booklets:

"Education by Visualization" (5th Edition, 100,000).
"Educational Films for the Pathescope."
"Endorsements of Educational Efficiency, Etc."

The Pathescope Co. of America, Inc.

Dept. R, Aeolian Hall, New York

Agencies and Branch Exchanges:

Boston, Philadelphia, Buffalo,

Pittsburgh, Harrisburg, Chicago,

Minneapolis, Salt Lake City

Phase say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

39

Advertisers Enter the Short
Length Film Field

Interest in short length subjects is in-
creasing throughout the country and quite
a few new advertisers have entered this
field. The Citizens' Bank & Trust Com-
pany of Everett, Wash., has been making
use of the Rothacker Photoplaylets with
success. Letters written to the Rothacker
agent, W. L. Crow of Lake Forest, by the
client, and a leading Everett exhibitor, are
interesting in that they show the attitude
of the exhibitor toward the high class short
length film. The exhibitor writes as fol-
lows :
Mr. W. L. Crow,

Lake Forest Park,
Seattle, Wash.

Dear Sir : We are indeed well pleased
with the results you have secured in plac-
ing _ Rothacker Photoplaylet advertising
service on the screens of the Majestic and
Strand theaters. You can depend upon our
hearty co-operation to further our mutual
interests and the interests of the advertis-
ers.

Later in the year when you visit this sec-
tion of Idaho again we will be pleased if
you will place your service with advertis-
ers in other cities where we operate the-
aters.

This is the first time that we have been
willing to run film advertising on our
screens, and our decision to do so is be-
cause of the attractiveness of Photoplay-
lets.

Majestic Amusement Company,
By B. W. Bickert, Mgr.

The client writes as follows :
W. L. Crow,

Lake Forest Park,
Seattle, Wash.

Dear Sir: We had a rather exceptional
experience of getting direct results on ad-
vertising. After running the motion pic-
ture advertisements that you sold us for a
short time in one of the local theaters, a
lady came into the bank and said that she
did not know any of us here, but that she
had seen the advertisement in the motion
picture theater and she made up her mind
that this was the place to bank. You will
no doubt be interested in hearing of this.

To get an idea as to whether the public
was really "getting" our ads, I asked our
maid whether she had "seen the motion pic-
ture advertisement in the local theater. She
stated that she had seen the advertisement
and that some of the girls were talking
about this particular advertisement. It cer-
tainly is a satisfactory way of advertising,
in our opinion.

I also took my board of directors over to
the theater one evening and one of them
forcibly remarked "That is real advertis-
ing."

Citizen's Bank and Trust Co.,

Frank L. Cooper, Cashier.

The Rev. Mr. W. H. Whear is another
progressive Methodist minister who has
seen some cf the possibilities of the mo-
tion picture. He is using them in his church
at Lanesboro, la., a village which is too
small to support a theater. Interest is keen
and the whole venture has proved itself to
be a happy thought on the part of this
of Labor.

Frank Joyce Says: See

ALICE JOYCE

In "The Third Degree"
Alice Joyce Says : See Her Brother Frank at the

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"Fourteen Floors of Sunlight"

"The Awakening of John Bond," a film
prepared for the Philadelphia (Pa.) Tuber-
culosis Committee, was shown recently in
that city.

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40

REEL and SLIDE

iiiMiiiiiimMiiiwi

Finest Films
Available

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Complete, Per-
sonal Service

I

T is my business, and pleasure, to provide educational,
social and religious institutions with motion pictures
of high quality — pictures carefully selected to suit
your own ideas and purposes.

For your programs I draw the finest from the thousands of films in
the entire picture world. Owning no films myself, I am absolutely
without prejudice in my recommendations.

"The finest films ever shown in the Evanston Schools," is typical of
the expressions of appreciation received for my films, which include
everything from "How shoes are made" to Mary Pickford plays.

I give my clients 100% personal service — service of the dependable, satisfying
kind. I am in the educational film field because of my long interest in it and
my fitness for it. As a former teacher, I am vitally interested in your
problems. Through my connections with the film companies I can save you
money on rentals. Send in the coupon and let me show you how.

All You Have to Do

is to indicate to me the sort of pictures you desire, the length of time you wish
the exhibition to run and the date. Most of my clients depend upon me to
make the selections. Or, if you desire, you may make your own choice of
pictures from the lists.

At present I am supplying a widespread demand for

War and Patriotic Pictures

— stories and films showing the activities of the army and navy, boys in train-
ing, etc., and films taken in European countries at war, many showing actual
warfare. Inquire about the U. S. Government Films, made by Uncle Sam
himself and released by State Councils of Defense, showing U. S. war activi-
ties. The government desires a wide use of these films.

Projectors and Equipment

I am handling all the most practical of both the portable and larger projec-
tors, and other equipment. Send for information.

Proofs of Good Service

University of Chicago:

"Dear Mr. Curtis: Your films are very
valuable for school use, and we have found
your counsel in the matter of selections to
be always wise and dependable."

State Normal, Kalamazoo, Mich. :

"We find we can depend on you to the
limit."

Berea College, Berea, Kentucky:

"We have been told by Prof. McLaughlin
of Berea College and Prof. McKeever of
the University of Kansas that you have
splendid films for schools and colleges."

Public Schools, Dowagiac, Mich.:

"We have decided, on account of your

good showing so far, to change from ■

to your service."

Congregational Church, Chicago:

"Mr. Curtis can always be depended upon
for generous and painstaking personal serv-
ice and his culture and judgment render his
word the only necessary guarantee on pic-
tures for churches."

Community House, Winnetka, III.:

"Those were the best war films we have
ever shown."

Union League Club, Chicago:

"Your last picture, "The German Curse
in Russia,' was the most realistic and won-
derful I have ever seen."

Red Cross Society, Bartonville, 111.:

"They were certainly fine films
for the price, and are the best we
have ever received for our use."

Naval Officers' School,
• Chicago:

"The films were bully;
keep them coming."

Name .

Arthur E. Curtis

16 West Jackson Blvd., Chicago

Fill Out the Coupon and Mail TODAY ^

A. E. Curtis

16 West Jackson

Boulevard, Chicago

Find enclosed stamped
and addressed envelope.
Send us your list of motion
pictures suitable for our use on
(encircle correct words) war, pa-
triotism, general education, dramas,
literature, history, industry, religion,
travel, current events.

Institution . '.

Address

Send information also to: (Indicate someone who is interested)
Name

Address

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

41

niiiiiiiiuiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiii^

OPINIONS

Reel and Slide: I have found Reel and Slide intensely interesting
and I consider its co-operative effort and contributions a great thing.

Leon N. Neulen, Supt. Okabena Consolidated Schools, Okabena,
Minn.

Reel and Slide: I take pleasure in enclosing my subscription to
your splendid magazine. When I start my season next Fall, as I
am working nearly altogether in churches and schools, I shall lose
no opportunity to speak a good word for your publication where teach-
ers and ministers have entered the illustrated field, as so many have.
VV. G. Brandenburg, 2117 Prospect St., Kansas City, Mo.

Reel and Slide: I was just saying to myself, after looking over a
lot of lists, that no one had yet done the work of making up a list
of thoroughly reliable pictures, always safe to show to children,
together with directions as to where to get them, when I opened
your magazine and saw your offer.

W. W. Earnest, Supt., Champaign, 111., Public Schools.

Reel and Slide: Thank you for Reel and Slide. It surely covers
the ground most thoroughly and is filling a big gap in the educa-
tional film world.

N. Frank Neer, Manager, Vocational Division, Curtis Pub. Co.

Reel and Slide: Have received February number of your publica-
tion and it is splendid.

(Mrs.) Clara L. Gilbert, 316 West 112th St., New York.

Reel and Slide: You will find enclosed one dollar for renewal of
my subscription to Reel and Slide. Of all the magazines that come
to me Reel and Slide receives my attention from cover to cover. I
hope it may in the near future turn into a weekly.

Charles R. Brown, Brown Moving Picture Co., 121 West Wood
St., Youngstown, Ohio.

* * *

Reel and Slide: We have intended subscribing for your magazine
for some time, and take this opportunity of receiving what we think
would be a good bargain for one dollar.

Scenic Film Co., Atlanta, Ga.

Reel and Slide: I enjoy Reel and Slide and may your list of
subscribers be greatly enlarged.

Rev. Thomas W. H. Marshall, Webberville, Mich.

Reel and Slide: I have a copy of Reel and Slide which you
were kind enough to send me and it is indeed an interesting pub-
lication.

Julian Johnson, Editor Photoplay Magazine.

Reel and Slide: I think you have a very live magazine.

M. Bernays Johnson, Westinghouse Lamp Co.

Reel and Slide: I am much interested in the character of your
magazine.

Lloyd Van Doren, Earlham College, Richmond, Ind.

Reel and Slide: Received the January and February copies of
your magazine and they are fine. Full of information for a minister
who is using movies in his church.

Rev. M. A. Banker, Moulton, la.

Reel and Slide: Your magazine is of great help to me in my work.
Rev. M. A. Banker, Moulton, la.

Reel and Slide: There is distinctive merit in your proposition.
C. C. Campbell, Dodge Brothers Motor Co.

Reel and Slide: I subscribed to your magazine and find it just
what I needed. I am anticipating putting a machine in here, and the
book, too, should be very useful

Rev. T. J. Buckton, Stephen, Minn.

Reel and Slide: The idea you have is a worthy one and will
undoubtedly meet with success.

F. A. Kapp, Mitchell Motor Car Corporation.

Reel and Slide: I subscribed to your magazine last month and I

have just received the April number. I find it very instructive and
enjoyable reading.

R. M. Collins, St. Joseph's College, Philadelphia, Pa.

Reel and Slide: For years I have believed in the screen as an
educator and advertising medium and I believe Reel and Slide is
destined to carry visual instruction to its ultimate goal — general
adoption.

Jack W. Speare, Advertising Manager Todd Protectograph Co.

Let Us Send You Reel and Slide

Address REEL AND SLIDE

418 South Market St.

Chicago, 111.

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Please say, "As advertised in REEL and SLIDE," when you write to advertisers

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42

REEL and SLIDE

SCENARIOS! SCENARIOS!

PLANS OF PRODUCTION
CONTRACT ESTIMATES

If you contemplate picturizing your
business or institution, write me.

No obligation is involved in my pre-
liminary survey and estimate.

When you accept the ground plan,
then start building the structure —
and pay me for my idea.

Otherwise, goodbye and good luck!

HENRY MACMAHON

32 1 West Fifty-fifth Street,

New York

Traveling Expenses

Are High

Sell Your Prospects and Reduce Your Expense

Thru the Use of Properly Designed

and Well Printed

BROADSIDES
CATALOGS

BlSkeS { BOOKLETS

MAILING CARDS
ADVERTISING LETTERS

The BLAKELY PRINTING COMPANY

Producers of GOOD Printing

Telephone Wabash 912

418-430 South Market Street
CHICAGO

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

43

How to Show Movies for Profit
In Any School or Church. Th is
New Book Tells You.

Get It With Reel
and Slide Magazine
(One Year). Both
for Only $1.

Motion Pictures Entertain and Instruct

Moving picture machines pay for themselves. Earnings cover film rentals. Also
buy school or hymn books, musical instruments, and swell your entertainment fund.

This Remarkable Book Tells
You in Simple Language —

All About the Machines — The different types.
What they will do. The story of their development.

How to Operate a Picture Projector — Simply de-
scribed, in plain language: installing a standard
machine; what the portable machines are; how
to show pictures with them; what they cost.

The Moving Picture Program — How churches and
schools select their programs; what films they
show; length of reels; classes of subjects.

Where to Get the Films — Who produces the films;
where they can be rented; what they cost; how
they are shipped; how the film exchange operates.

Increasing Usefulness of Films — Natural color
films; educationals; instructive reels; clean photo-
dramas; travelogs; scenic pictures; comedies; Bib-
lical and historical productions; natural science.

How to Get an Audience — Advertising the weekly
exhibition; methods that bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling attendance and
building up a congregation; the Pastor's Lecture
Series; the film and the Sermon; church entertain-
ments.

REEL and SLIDE Magazine is now read and used
by thousands of film-using educational institutions
in the United States. It is a service. It tells you
each month:

What the best pictures are, suitable for
Institutional use.

Where you can get them.

How to operate your projector.

Answers questions on the educational mov-
ing picture industry.

Prints illustrated articles by leading author-
ities on visual education.

Prints beautiful and unusual scenes from
the most striking new productions.

It champions clean, uplifting productions and refuses
to list or advertise any other kind. It is your guar-
antee against bad screen productions.

Book alone without magazine 50 cents

For a
Limited
Time —
This

Valuable
Book and
Reel and
Slide
Magazine

Send in This
Coupon TODAY

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.

Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address. . .

City

Profession.

.State.

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

44

REEL and SLIDE

Perfected

Projection

-

The DeVry

Portable JEK Projector

In constant touch with every phase of the situation
relating to the application of motion pictures to a
particular need — the distributing organization of The
DeVry Corporation offers to the interested an un-
equaled fund of information.

Reaching far beyond the usual considerations in a
transaction, the measure of service rendered is their only
gauge.

For these reasons — no less than the inherent quality
of the projector — repeated dealings of mutual advan-
tage are the rule.

Write for complete descriptive catalog — a small part
of DeVry service in which the application of motion
pictures to your needs are fully explained.

The DeVry Corporation

1240 Marianna Street

>7

Chicago, Illinois

Please say, "As advertised in REEL and SLIDE," ivhen you write to advertisers

ART, TRAVEL, CARTOONS,
SCIENCE, INVENTION, INDUSTRIALS

Many Hundreds of Films to Choose From

"The Magazine on the Screen"

Each presents varied information and entertainment. Each covers
several short different subjects. Each includes one of the famous
Bray Animated Cartoons.

Animated technical drawings, by which operating interiors are revealed
upon the screen, appear only in Paramount-BRAY Pictographs. These
processes are patented.

There is a new single reel released each week.

Here are some examples of recent releases which give some idea of
what Paramount-Bray Pictographs have to offer regularly.

ART: In a Sculptor's Studio, TRAVEL: Travels in the West

How Museum Groups Are Made Indies, Climbing the Cascades

SCIENCE: Carnivorous Plants, SPORTS: Water Sports of Hawaii,

Origin of Coal, A Quail Hunt in Ole Virginny

C°metS INDUSTRIALS: Industries of the

INVENTIONS: How the Telephone West Indies, Speeding Up the

Talks, A Machine That Thinks World's Work

CARTOONS: By the World's Greatest Motion Picture Cartoonists

Paramount-Bray Pictographs are obtainable at all the twenty-
seven Famous Players-Lasky Exchanges throughout the country — at
nominal cost.

23 East 26th Street, New York City

Animated Cartoon Comedies Educational Motion Pictures

Industrial Motion Pictures Animated Technical Drawings

INDUSTRIES! The quickest way to gain the confidence of the public is to
come right out and show how your products are made. For this purpose the
complete Paramount -Bray facilities for making the film and giving it a country-
wide distribution are now at your disposal. Inquiries are invited.

-««-«»

FAMOUS PLAYERS -LASKY CORPORATION

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THE layman is a great many times urged to buy amateur, semi-professional or
portable motion picture projectors which have their limitations both as regards
wearing qualities and facilities for showing standard and commercial film.

With a little added original outlay one can purchase the machine which is
used in the leading million-dollar theatres of the Nation — and which will bring to the
schoolroom or church that same high grade projection.

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To Make the Screen a Greater Power in Education and Business

M A. G A Z: I N E

Scene from "A Little Lesson in Thrift" made for the Tintex Company by the Bray Studios, Inc., and circulated in the public theaters.

IN THIS NUMBER

TWO-REEL PICTURE ILLUSTRATES BY-PRODUCTS OF COAL

By W. L. Stranker

ASTRONOMICAL PROBLEMS PICTURED BY CINEMATOGRAPHY

By Jonas Howard

MOVING PICTURE FASHION SHOW A CLOTHING HOUSE NOVELTY

By H. J. Winsten, Sales Manager, H. Black & Co.

LANTERN SLIDE AND FILM COMBINED IN SERVICE UNIT PROGRAMS

By E. B. Mero, Service Unit Programs

NEW PROJECTION RECORD AT METHODIST CENTENARY

By William C. Francke

MOTION PICTURE CAMERA TO REVEAL UNEXPLORED AFRICA

By John P. Brand

OTHER ARTICLES, PICTURES, FEATURES AND DEPARTMENTS

SEPTEMBER, 1919

REEL and SLIDE

EDUCATIONAL

FREDERICK STARR,

Professor of Anthropology,
University of Chicago.

WILLIAM H. DUDLEY,

Chief of the Bureau of Visual Instruction,

University of Wisconsin.

CONTRIBUTING EDITORS

CHARLES ROACH,

Visual Instruction Service,

Iowa State College of Agriculture and

Mechanic Arts,

Ames, la.

CHARLES F. HERM

American Museum of Natural History.

B. A. AUGHINBAUGH,

Principal of the Mingo School District,
Mingo, O.

INDUSTRIAL

A. B. JEWETT,

Director of the Photographic Department,
Ford Motor Company, Detroit, Mich.

JACK W. SPEAR,

Todd Protectograph Company,
Rochester, N. Y.

CONTENTS

PAGE

Editorials 8-9

Dickens' "Dombey and Son" on the Screen 10

Visualizing Factory Expansion by Motion Pictures —

By E. J. Clary 11

Advertising in Motion Pictures Will Win Trade of

the World — By Edwin L. Barker 12

Motion Picture Camera to Reveal Unexplored

Africa— By John P. Brand 13

Material Handling Machinery Men to Use Motion

Pictures — By Victor W. Sebastian 14

Astronomical Problems Pictured by Cinematography

— By Jonas Howard 15

Lantern Slides and Films Combined in Unit Service

Programs— By E. B. Mero 16

PAGE

Two-Reel Picture Illustrates By-Products of Coal —

By W. L. Stranker 17

Motion Picture Fashion Show — By H. J. Winsten. . 18

SLIDES 19

?— ASK US— ? 19

AD SLIDES— GOOD AND BAD 20

"LASS-ROOM CINEMATOGRAPHY 21

INSTRUCTIONAL PRODUCTIONS OF THE

MONTH 22

THE OTHER FELLOWS IDEA— By E. J. Clary. 23
NEW INSTRUCTIONAL FILMS AND WHERE

TO GET THEM 26-27

Ministers Use World's Largest Screen 28

PROJECTION 29

Interesting Announcements to Be Found
in the Advertising Pages

EQUIPMENT page

Uniscope Co 1

Enterprise Optical Mfg. Co 4

Ad-Photoscope Company 6

Community Motion Picture Bu-
reau 5

De Vry Corporation 24-25

Minusa Cine Screen Co 29

Bass Camera Co 30

Nicholas Power Co 31

Camel Film Co 33-40

Charles F. Campbell 34

Motion Picture Projector Co... 35

Consolidated Equipment Co.... 36

Victor Animatograph Co 37

Exhibitor's Supply Co 38

Riley Optical Instrument Co.... 38

United Theater Equipment Co. . . 38

Universal Motor Co 38

Peerless Projector Co 42

Precision Machine Co 44-45

Burke & James 46

Westinghouse Lamp Co 48

FILM PRODUCERS AND
DISTRIBUTORS

PAGE

Paramount-Artcraft 3

Community Motion Picture Bu-
reau 5

American Educational Motion

Picture Association 7

Prizma, Inc 30

Excelsior Illustrating Co 32

Perfection Slide and Picture

Corp 32

Camel Film Co 33-40

Eastern Motion Pictures Co... 34

Films-of-Business 36

CLASSIFIED ADVERTISING. 37

Victor Animatograph Co 37

Fitzpatrick & McElroy 39

Animated Ad Service 40

Adcraft Film Service 40

Detroit Metropolitan Company. . 40
Industro-Scientific Film Co.... 40

Morris & Wilding 40

Motion Picture Advertising Co. 40
National Film Publicity Corp.. 40

Federal Film Co 41

Louis Henri Bell 41

Universal Film Mfg. Co 47

Rothacker Film Mfg. Co

(Inside front cover)

Bray Studios, Inc

(Inside back cover)

Bray Studios, Inc

(Outside back cover)

SLIDES

Unique Slide Co 29

Exhibitor's Supply Co 38

North American Slide Co 38

Riley Optical Instrument Co.... 38

Standard Slide Corporation 41

Subscribers please notice that change of address must REACH US by the 18th of the month preceding date of issue.

Reel and Slide magazine is published the first day of each month by Class Publications, Inc., at 418 S. Mar-
ket street, Chicago, 111. Phone Wabash 912. Subscription price : 15 cents per copy, $1.00 per year, postpaid,
in the United States and possessions ; Canada, $2.50.

EDWARD F. HAMM, President

LYNE S. METCALFE
General Manager

WILLIAM EASTMAN, Vice-President

Eastern Office:

Room 402, 32 East 23rd St., New York

Phone Gramercy 1586

WILLIAM C. TYLER, Secretary and Treasurer

VICTOR W. SEBASTIAN
Eastern Representative

HOMER E. ROBERTSON, Business Manager

JOHN P. BRAND, Managing Editor

(Copyright, 1919, by Class Publications, Inc.)

REEL and SLIDE

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The End of a
Perfect Day

&

Q" N your ordinary daily round of activity you
feel as though you were in something like

Hfji§ a cage. It is the special virtue of Para-
mount'Artcraft Pictures that they free you
from this cage.

The adventurous heart of mankind everywhere
presses against the bars of monotony for larger
flights into the blue.

Can any Corporation anywhere set before itself
a grander and more sublimely serviceable ideal
than this repeated liberation of humanity's heart]?

When the show is over — the last touch of Para^
ST mount-Artcraft magic vanished — you stroll away
§^ richly content. A fitting end for a perfect day.

paramount -Qrtercdt

jWotion (-pictures

These two trade-marks are the sure way of identifying Paramount-
Artcraft Pictures — and the theatres that show them.

□

PARAMOUNT-ARTCRAFT STARS
LATEST PRODUCTIONS

PARAMOUNT
John Barrymore in

"The Test of Honor"
Blllle Burke in

"Good Gracious, Annabelle"
Marguerite Clark in "Girls"

Ethel Clayton in

"The Sporting Chance"
Dorothy Gish in "Nobody Home"
LI la Lee in "Cock o' the Walk"
"Fires of Faith" starring Catherine
Calvert and Eugene O'Brien
"Oh! You Women." A John Emer-
son-Anita Loos Production.
Vivian Martin in "Louisiana"

Shirley Mason in

"The Final Close-up"
£3 Wallace Reld in "The Love Burglar"
V3 Bryant Washburn in

"Love Insurance"

THOMAS H. INCE-PARAMOUNT
Enid Bennett in "The Virtuous Thief"
Dorothy Dalton in

"Other Men's Wives"
Charles Ray in "Bill Henry"

PARAMOUNT-ARTCRAFT SPE-
CIALS

"Little Women" (from Louisa M.
Alcott's famous book)
A William A. Brady Production
Maurice Tourneur's Production

"Sporting Life"
"The Silver King"

starring William Faversham
"False Faces"

A Thomas H. Ince Production
"The Firing Line'*

starring Irene Castle
"The Woman Thou Gavest Me."
Hugh Fold's Production of Hall
Caine's Novel.
"The Career of Katherlne Bush"

starring Catherine Calvert
"Secret Service"

starring Robert Warwick
Maurice Tourneur's Production

"The White Heather"
"The Dark Star." A Cosmopolitan
Production.

ARTCRAFT
Cecil B. deMille's Production

"For Better, For Worse"
Douglas Fairbanks In

"The Knickerbocker Buckaroo"
Elsie Ferguson in "The Society Exile"
D. W. Griffith's Production

"True Heart Susie"
•Wm. S. Hart in "Wagon Tracks"
Mary Plckford in Captain Kidd. Jr."
Fred Stone in "Johnny Get Your Gun"

•Supervision of Thomas H. Ince.

LB

i FAMOUS FLAYERS-LASEY OJRPORATION ffe

i ADOLFB ZUKORFnx JESSELlASKYtfeflnet CEClLB.DEMIU£2»ffKBsr<
•-NEW YORK^ •

Mre n ^^^^^^^^^^^^^^^^^^^t^^^^^^^^^^g

ligJHJism,— in — H —JHi=jraJ=UP — '" — '" — IH — Hi-- U — W — iM^=^t^M=4ML^-iM^
Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

SIMPLICITY and EASE of Operation

has made the

MOTIOGRAPH

the schools' favorite projector

Anyone Can Operate a MOTIOGRAPH

With its non wear out gears

and perfect cut sprockets, you

. get perfect projection with

exceptional wearing quality.

Charles A. Kent, Principal Eugene Field
School, Chicago, says: —

"For seven years I operated a ino Motiograph
portable machine in the Community Centers of this
city. The same machine is still in usable shape, the
last trip out giving perhaps the best pictures I ever
ran — Ditmar's 'Depths of the Sea.' In my own school,
about a year ago, there was installed your latest Motio-
graph machine, the screen being 104 feet from the lens
of the projecting machine. We are very well pleased
with it, as it stands up well under such conditions and
the people like the quality of the pictures immensely.
I am pleased to give you this endorsement, as your
goods meet every expectation."

William H. Dudley, Specialist in Visual Instruc-
tion, Department of the Interior, Washing-
ton, D. C, says: —

"Motiograph works very satisfactorily."

All standard size films can
be used on MOTIOGRAPH

(Write for Literature)

Enterprise Optical Manufacturing Co.

567 W. Randolph Street,

Chicago, 111.

Please sax, "As advertised in REEL and SLID II ," when \ou write to advertisers

REEL and SLIDE

SERVICE

to the Clergyman and Social Worker
who would use Motion Pictures to
enforce personal appeal by the attraction and effect of
selected and balanced Motion Picture Programs.

FIRST, the church can and should
use the motion picture to teach
great moral and religious truth
and answer the universal demand
for wholesome recreation.

SECOND, through the complete,
carefully organized film service
of the Community Motion Pic-
ture Bureau, the church can bring
its neighborhood within its walls
and influence, for spiritual culture
and for community service.

These two facts, the Secretarial Council
of the Social Service Commission of the
Federal Council of Churches of Christ in
America commends to your careful atten-
tion.

Make the church the community center,
offering recreation to the returning soldiers
and sailors and their friends. Let the
church develop substitutes for the saloon.
Use motion pictures to these ends.

So compelling is the power of the motion
picture that to men, women and children it
gives ideas and ideals of life.

Shall the church leave to commercial in-
terests this most gripping invention of the
twentieth century or command for its own
ends this fascinating and illuminating edu-
cational force?

The service furnished by the Bureau has
made the motion picture an ally, not an
enemy, of progress in religious work. In-
stead of waging warfare upon the question-
able "movies," the churches in their own
buildings have substituted a better, more
intelligent, more uplifting — yes, and more
genuinely interesting — presentation of films.

The Community Motion Picture Bureau
offers two kinds of service to the Church :

For the Church

I. The Bureau offers a distinctly
religious program for Sunday to
illustrate definite religious ethical
and social truths, Biblical subjects,
wholesome dramas that show God
at work in the world, missionary
activity and needs in this and
other lands, propaganda for social
justice.

The Bureau has furnished hun-
dreds of Sunday programs of mo-
tion pictures in its work with the
American Armies in cantonments,
on the seas and overseas, and the
Armies of the Allies. Programs
thus provided, together with the
reactions thereon of hundreds of
Christian workers and many thou-
sands of soldiers, are now placed
at the disposal of the churches and
Christian associations.

In many churches the Bureau's
service has come to be recognized
as much a part of the church's
service as the anthem. In the mo-
tion picture the church has com-
mand of a force through which
moral and religious truth will be
made a compelling power in the
lives of men and women in every
grade of society.

The sympathetic picturing of
God at work in the world, whether
that work is illustrated in Biblical
narrative or by a story of the mod-
ern cross of social injustice, fires
the spirit of the young and creates
new moral enthusiasm. To the boy
or girl in the Sunday school, re-
ligion in action becomes a vital
thing when depicted upon the
screen.

For the Community

II. The Bureau offers a recrea-
tional program for week days.

These programs put the church
into its traditional and rightful
place as the community center.
The Bureau's films enable the
church to give the people — young
and old — the uplifting recreation
that they demand, and rightfully
demand. These film presentations
have plenty of wholesome fun, as
well as strong ethical drama and
real education in a form that grips.

Will your church take the lead
in the recreation of the neighbor-
hood?

Subscribers to the film service
of the Community Motion Picture
Bureau answer an emphatic "Yes!"

Send to the Bureau for informa-
tion of its industrial, school,
women's club, children's hour and
other services.

The Bureau has rendered dis-
tinct service to education. It re-
fers by permission to Philander P.
Claxton, Commissioner of Educa-
tion of the United States, Wash-
ington, D. C.

If you want to know what the
Bureau can do for community
service through an alliance with
women's clubs, write to Helen
Varick Boswell, General Federa-
tion of Women's Clubs, 521 West
111th street, New York City.

If vou are curious to know how
the Bureau can serve Chautauquas,
write to Arthur Eugene Bestor,
President of Chautauqua Institu-
tion, Chautauqua, New York

You have enough to do in organizing the local part of the enterprise
without being forced to hunt for suitable films to compile and arrange
a series of motion picture programs. The Community Motion Picture
Bureau is definitely organized to do this work — religious, social, indus-
trial and recreational. It knows the film resources of the world.
WRITE, therefore, stating your needs, purposes, the nature of your
audiences and special subjects you wish to emphasize.

Community Motion Picture Bureau

Home Office, 46 West 24th Street, New York

Paris London Bologna Vladivostok

Please say, "As advertised in REEL and SLIDE." when you write to advertisers.

REEL and SLIDE

The AD-PHOTOSCOPE

for Advertising

The only automatic projector that runs a continuous motion
picture — over and over for an hour or a day or a week — as
long as desired — without the services of an operator and
without stopping to re-wind and re-thread the film.

\AD'
It> what the l^^s- getx that courvtr

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The AD-PHOTOSCOPE
MACHINE

Is for Advertising in

— store windows
—waiting rooms

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— theater lobbies

— fairs

— conventions
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— day and night

— press a button to start

and stop

— simple and effective
— direct in its appeal

ad-

It lr what the ^5K£^ Sjstj" that courvtr

The AD-PHOTOSCOPE
SERVICE

Reaches with Motion Pictures

— more people for less money
-in the very best way

— than any other medium
— brings advertising and

products

— and merchants and cus-

tomers

— together at point of contact

— creating trade centers

— increasing patronage

— stimulating sales

— turning passers-by

— into passers who buy

Through the Ad-Photoscope you can reach the people you want to reach —
rich or poor, native or foreign born, in city or country — for a small fraction
of the cost of any other medium ever known. The Ad-Photoscope produces
direct results without wait, waste or worry.

If you are interested in advertising, education or propaganda, we will send
you for the asking the complete story of the Ad-Photoscope, together with
details and specifications. Call and see the Ad-Photoscope in operation.

AD-PHOTOSCOPE COMPANY

TENTH FLOOR
20 East Jackson Boulevard Chicago, Illinois

g

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

AT LAST!

Motion Picture Service

For the Church and Educational Field

COMPLETE SHOWS REGULARLY

-And All Other Necessary Service and Advice Covering
the Motion Picture and Its Utilization in

To Advocate and Aid

the Installation of the

Motion Picture

Machine

in the Church, School,

Community Center,

Institutions, etc., and

The Providing of

Regular Program

Service for Such

Machines

Church Community Center Club

School Settlement Grange

Universities — Chambers of Commerce — Institutions

American Educational Motion Picture Association

69-71 West 90th Street, New York City

Formed to Provide an Organization for Concerted, Effective Work in
the Religious, Educational and Instructional Motion Picture Field.

The co-operation and aid of all per-
sons interested in the advancement of
the educational motion picture is re-
quested.

Even non-members of the Association
can provide material support and
encouragement by advising, and
furnishing for our records:
The name and address of every
Church, College, School, Community
Center, Settlement and similar in-
stitution now equipped with a Mo-
tion Picture Projection Machine of
any kind.

IF YOU HAVE NO
MACHINE BUT
WANT TO GIVE
SHOWS, ADVISE US

FREE INFORMATION SERVICE

No charge will be made for Advice
to any Person or Institution requir-
ing information relative to the In-
stallation of Motion Picture Ma-
chines in the Church, Community
or Educational Fields.

Or of sources of supply of proper pic-
tures for showing.

A COMPLETE RECORD OF ALL INSTITUTIONS IN THE EDUCATIONAL FIELD NOW EQUIPPED WITH MOTION
PICTURE PROJECTION MACHINES WILL GREATLY AID THE ASSOCIATION

Name and Addresses of the location of all machines you know of, will be appreciated, even if the additional desired informa-
tion cannot be furnished.

Name of Operator City or Town •

State Institution

Street Address Character of Show (Kindly check class)

(A) EDUCATIONAL ONLY (B) ENTERTAINMENT ONLY

(C) EDUCATIONAL AND ENTERTAINMENT COMBINED

A, B or C

Number of reels usually shown —Name of Machine used :

Day or days of week show is given

NATURE OF SUBJECT (Fill out if Class A or pictures used for instruction )

Price usually paid for Show Usual Attendance % Adults % Children

R. S. Fill out and send to American Educational Motion Picture Association, 69-71 W. 90th St., New York. N. Y.

Please say, "As advertised in REEL and SLIDE," when yon write to advertisers

EDITORIALS

Dickens' Novels on the Screen

TO call any of the works of Charles Dickens a
classic is to require a new and limited definition
of the term. In other days the use of the word
as applied to literature was confined almost entirely to
the works of Greek and Roman authors stamped with
the approval of successive ages. When modern writ-
ings began to take their proper place in the world
library it was used with careful reservations to describe
the generally accepted best results of knowledge and
fancy preserved by the printed page. Now, to the con-
fusion of the ordinary reader, as well as the snorting
contempt of the precisian and the purist, anything in
print from a commercial "broadside" to a disquisition on
esoteric Buddhism is dubed "classic" by praisemongers
and phrasemongers according to their several tastes.
If it can be said of the word that it now conveys the
idea that the author has created characters and scenes
which are in common use as types by people who have
never read a line of his writings, then Charles Dickens
ranks with Shakespeare and other great ones as a classic
writer.

Dickens was a man of limited education and a train-
ing as a parliamentary reporter that handicapped the
full expression of his genius. His literary mechanism
was bad. The parliamentary wordiness that deadens
attention was used to connect powerful scenes. He
handled pathos and humor alike carelessly, so that
sometimes they are stirring and sometimes silly to the
reader. Purity of style he had not and, perhaps, had
no time to consider. Pickwick was written in install-
ments, he wrote, to keep inside the "deadline" for copy
long overdue. None of his work shows revision or re-
writing. Had he been as much in love with the art for
its own sake as James Lane Allen, who rewrites three
or four times before the publisher gets his manuscript,
the world would probably never have known Captain
Cuttle or Betsy Prig or Little Joe or Mr. Pecksniff at
their best and worst. But — man, oh, man ! — Charles
Dickens wrote real stories. He wrote them hot off his
quill pen, sent them hot to the waiting presses, and the
waiting world ate them up, rubbish and all, still hot
with life as the writer saw it. Dickens was a reporter.
He never outgrew his calling. But his wonderful genius
made his works as much a thing peculiar to and excel-
lent in themselves for the times in which they were
written as the writings of Shakespeare. If that means
"classic," make the most of it.

What Dickens failed to do with his own work mov-
ing pictures are now attempting to do for it. Whether
they in turn succeed or fail will be determined by the
judgment of the people who see on the screen "Dobey
and Son" and others of his novels that have been ver-
sioned by the films. The "cutouts" will have as much
to do with the success of the screened stories as the
scenes shown. If the scenarios have arranged the
scenes to bring out the best in the stories, every watcher
of the screen will in time know and love Mr. Pickwick
and Sidney Carton, Mr. Micawber and Uriah Heep,
Esther Summerson and Lady Dedlock so well that they
will go to the pages where others have met and loved

them all, to meet them again and again.

"Still" pictures that have come to our editorial rooms
indicate that the characters are well portrayed and the
scenes well chosen. There might be some improvement
in the costumes and stage settings if they were made
to correspond in accurate detail with the time of action.
And a modern hair-cut for Walter Gay does not get full
approval from the eye that first saw him pictured in
Cruikshank's drawings. But these are minor details.
The point is this : Every one of Dickens' novels is a
lesson in ethics ; not a character lives and moves in any
of them that does not profitably repay study. On the
screen these characters move in rapid, continuous ac-
tion, alive, real. Unconscious of the lesson he is learn-
ing from their lives, the watcher gets it just the same.
Those who have been turned away from the pages of
Charles Dickens by their wordy length no longer will
be unacquainted with the beauties, the darknesses and
the dangers of the world portrayed by the great re-
porter, nor be poorer because they do not know and
love the people who inhabit it.

The screen is young. Its tremendous possibilities
have not yet been realized. In ethics and in art it is an
infant. But this move to give the best in worth-while
fiction to all the people in a form they will appreciate
is an indication that the infant is at least out of long

clothes.

* * *

Helen Keller a Film Star

HELEN KELLER the star of a screen story !
Devoted workers in the cinematographic field
have never hesitated to search for subjects for
their cameras as high as heaven and as low as the
very bottom of the sea. But when a woman born deaf,
dumb and blind was selected as the central figure in
twelve reels of film that should show her life story on
the screen, scenarists and directors must have had some
very bad quarter hours.

The world and his wife know Helen Keller's story.
For her mind the three great avenues of approach to
the world outside of it were walled up and marked
"No thoroughfare." In disregard of these barriers, she
established mental contact with the world of science,
art and letters so fully that her position there is better
regarded than that of many authorities whose faculties
are normal. Her struggle and her triumph were the
theme of the story to be acted out by herself before the
recording camera.

Acting under the camera's eye would be a prodigious
task for a woman merely blind or deaf or dumb. To
direct one who could neither see, hear, nor tell that
she could not understand would seem to be enough to
baffle the most confident producing expert. Prelim-
inary conferences with Miss Keller to decide on the
scenario were comparatively easy. Directing her while
the camera was turning and no one "off-scene" could
go near her was the problem. It was solved in a sim-
ple and effective way.

Between the director and Miss Keller a code system
was established — a code of "vibrations." The tapping
of the director's foot on the floor, or the measured

REEL and SLIDE

knocking" of his megaphone against chair or table, car-
ried to Miss Keller's highly sensitized nerves the code
messages as they vibrated through the floor under her
feet or the table under her fingers. However, Miss
Keller's intelligence as an actress is said to have been
so great that many scenes were taken without a halt,
after they had been explained to her through Miss
Anne Macy, who interprets sight and sound to her.

As a difficult and successful feat in the moving pic-
ture field this performance stands unique. Not having
seen it, we do not know its other merits, but the fact
that it was made at all under such circumstances should
make it interesting and attractive to most people.

^ ^ 3fc

Films for a Chinese Industry

AND now comes a cry from China, asking that
instructional films may be made and sent there
to reach and impress the Chinese mind by the
most direct route with the practical chances for the
scientific expansion of an industry already large in that
country. To be sure, it is not the Chinese themselves
who have made the request, but that a body of men so
conservative as a British chamber of commerce should
have made it in their behalf is a tribute to the educa-
tional power of the cinema not to be passed without
remark.

Whether a nation be so young and childish in its
mental processes, or so old that the conservatism of
ages prevents its adoption of the modern scientific
ways of industry, the screen would seem to be an al-
most certain method of waking it to action. That this
has been realized by an organization of conservative
business men Consul Lester Maynard, at Chefoo, China,
witnesses. He says, according to the New York World,
that the following letter has been received at his office
from the British Chamber of Commerce at Chefoo :

"With a view to fostering the pongee silk industry
in" this district and to enlighten the Chinese as to the
possibilities in the development of the scrub oak and
cocoons, this chamber is desirous of exhibiting cinema
pictures demonstrating the process of cultivation from
the silkworm to the finished article, and my committee
would deeply appreciate your services in putting us in
touch with someone who could supply such pictures,
especially those taken from the Chinese field of opera-
tion, which we feel sure would intensify the interest.

"As American mills are the principal users of the
tussah silk reeled in this district, the importance of this
educational movement from an American standpoint
will be readily appreciated. Firms who can supply
motion pictures on this subject are requested to com-
municate with the American Consul or direct with the
British Chamber of Commerce, at Chefoo, China."

^ 3£ ^

An Opportunity Missed

MANY leaders of the motion picture industry
were scheduled to speak during the cinema con-
ference of the Methodist Episcopal Church
Centenary at Columbus, Ohio. A few fine talks were
made, notably one by Mr. John C. Flinn of the Famous
Players-Lasky Company, but it is to be regretted there
were not more present who could speak with authority
for the entire industry.

No finer opportunity could possibly have offered to
address the profession, whose approval and co-opera-
tion will go very far indeed toward furthering the in-
terests of the industry in instructional and industrial
fields. A majority of the ministers throughout the
country are already well convinced of the practical uses

for the screen in church work. Many have adopted it,
more are ready to do so. But none of them are so
well posted in selection, methods of presentation and
the mechanical problems of projection that they are
not ready to listen to the ideas of men with broad ex-
perience and technical knowledge of the subject.

Moreover, at this same celebration, Methodist offi-
cials arranged for the general distribution among their
churches of a large amount of film. If the producers
desire to meet the needs and know the plans of the
church in its adoption of the moving picture, as we
believe they do, this chance to study and understand
them was one that should not have been overlooked
by anyone connected with the business.
# * *

Financing Their Own Films

THOUSANDS of schools all over the country,
acting individually, have forged ahead of the
educational leaders and financed their own in-
stallations of films. In small towns in the West where
the state colleges offer educational film service free of
cost, the schools are becoming the regular ''movie
shows" of rural communities, where commercial pic-
ture houses cannot exist under present conditions.
How these people with small funds have managed to
get started is interesting. In most cases they have ob-
tained the financial assistance of a leading citizen, and
after holding a series of community meetings, collect-
ing at the door, the trick has been turned. On week
days the geography and history lessons are illustrated
by pictures that move and the one night a week com-
munity show pays the bill.

The plan of utilizing moving pictures in public
schools and churches is closely tied up with the "bet-
ter films movement," which encourages its members to
patronize only houses which display clean and uplift-
ing films. There is no ban on good comedy or upon
the drama ; it is simply that the advocates of better
films do no*f believe the majority of the producers are
willing to circulate films which are fit for juveniles to
see. Inability to get the proper co-operation from local
picture houses drove many ministers and teachers to
take matters into their own hands.

^ ^ ^K

One Great Need Met

ONE of the chief reasons why churches gener-
ally have not gone in for moving pictures even
to a greater extent than they .have is because
of the inconvenience of securing the right kind of pic-
tures conveniently. Educational exchanges, unhap-
pily, have not found it feasible to establish branches
in various centers of population in order to make ex-
amining and ordering as simple for the minister or
teacher as it is for the theater man. Often it takes a
week or more to get a reel that may be wanted at
once, and then it may come late. The United Pro-
jector and Film Corporation of Chicago, through the
twenty-six Mutual exchanges in all parts of the coun-
try, now offers such a service to schools and churches.
The United people seem to clearly grasp the disad-
vantage "under which the institutions must secure
films. The entire semi-educational film library of the
Mutual company is thereby placed at the disposal of
the teacher or minister in all parts of the United States,
and it is claimed that shipment of reels under this
plan is merely a question of a few hours. In other
words, a new agency designed to function only for the
institution is now in operation.

10

REEL and SLIDE

Dickens' "Dombey and Son on the Screen

,'919

> Gl. B 4 3 6 5 4 .">

M A. G A Z. I N E

VOL. II

SEPTEMBER, 1919

NO. 9

Visualizing Factory Expansion by Motion Pictures

New H. J. Heinz Vinegar and Fickle Production Illustrates Growth of the Concern;
Interesting Picture Psychology Basis of Complete Library of Educational Reels

By E. J. Clary

THE H. J. Heinz Company, one of America's leading na-
tional advertisers, was one of the very earliest users of
the moving picture screen. The'r vaults yet conta;n sam-
ples of the rather crude early efforts of commercial pro-
ducers who did work and these offer an interesting con-
trast to the films in use by the Heinz company to-day, films that
collectively make a valuable educational film library on modern
food production.

Behind all of this extensive motion picture work there has
been a plan, necessary in order to get the full benefits of this in-
vestment in the productions. The company believes that a close
study of the psychology of pictures is the duty of any advertiser
investing in moving pictures concerning the exploitation of his
product or business.

Their latest production, put on by the Rothacker Film Mfg.
Co. of Chicago, deals with the vinegar department and includes
some scenes showing the pickle factory, its operation and the
result. An especial effort was made in this production to —

(A) — Show the growth of the Heinz business.

(B) — Show the purity of the raw materals.

(C) — Suggest purchase of the finished product.

(D) — Include a trademark appeal, incidentally but effectively.

Now, let us see how this was accomplished by an examination
of the scenario and a projection of the picture.

Scenes Showing Factory

Growth of Factory : The latest pictures deal with the mak-
ing of Heinz vinegars and Heinz pickles, and are made to com-
bine educational value with the story form. The picture opens
with a scene of "Where We Began," showing a little two-story
brick building in which Mr. H. J. Heinz began to make horse-
radish just fifty years ago. The picture fades into a view of one
of the large buildings devoted to making foods to-day and con-
trasting the capacity necessary to-day to supply the demand for
the 57 Varieties. The main plant to-day consists of thirty-six
buildings and covers a floor area of over 45 acres.

Purity of Materials : When thinking of vinegar we may
perhaps think of cider vinegar and the first scenes are taken in
and around the apple orchards of 'New York State. The care
in handling and results obtained from scient'fic research are ap-
parent, from picking to pressing and final bottling. Then we change
and see the various processes evolved in the making of malt and
pickling vinegars — grain vinegars. Following this process are
the cooking, cooling, mixing, fermenting and finishing. Incident-
ally, we see the chemist, one of a staff of research experts, and
finally the finished product, filled into the bottles and sealed.

May Happen in Your Home

Suggesting Purchase of Product: Next we see in drama a
little incident that may happen in your own homes. The busy
housewife. nrrprrrg a s^bd, breaks the bottle trving to get the
cork out. Just how this difficultv was overcome w;th the Heinz "tear
off" cap and the satisfaction displayed by the housewife is well
acted and always creates favorable response from the audien;e.

We then turn our attention to pickles and follow the various
steps from the fields until they are ready for use on your tables.
We see the planting, cultivation, harvesting and handling at one
of our 102 salting houses, processing, sorting and finally the bot-
tling, done on white tile topped tables by uniformed girls.

Vinegar is us^d also in the making of Heinz mustard and
the grinding and filling of mustard are shown.

Trademark Appeal: The manufacturing part of the film
closes with the labeling or attaching the "Heinz Badge of Perfec-
tion," and a few scenes follow to act as an invitation to the audi-
ence to visit the main plant when in Pittsburgh. Each year more
than 50,0U0 people register and see the 57 varieties in process of

making and these scenes show some of the company's methods
of handling visitors. •

The film closes with a drill by an army of pickles and olives,
and at the finish this group of soldiers form a "57."

All films made for H. J. Heinz Company have been devel-
oped for use at various food shows and expositions, also for
use at Heinz Ocean Pier, Atlantic City, N. J., but they have had
numerous requests for use of the films from schools, colleges and
universities and also for private showings. Where such requests
could be accommodated on their schedule, they have supplied the
service.

Heinz films are designed to place this business, its methods
and characteristics before those who may not have an opportunity
to visit the plant. The entire library comprises tomato products,
baked beans, pickles, spaghetti, vinegar and shorter scenes on
visitors' and employees' recreation.

Plan Might Be Used With Any Product

In this film all the elements of good advertising appear, judi-
ciously applied. The various elements have been assembled with
what th<=v believe, with the nroducts, to be good jud2ment and good
taste. The same general plan might easily be followed in filming
almost any product where it is desired to include the story of
expansion with the trademark appeal and the educational or in-
structional idea.

Probably no line of business has found greater or more varied
use for moving pictures than that of food products. The large
packing firms have all made pictures showing how their ad-
vertised brands are made as well as how they may best be used.
In most cases, as in the Heinz case, a complete library of reels
is the ultimate aim. The chief value of the screen in the ex-
ploitation of food products lies in its ability to reassure the
consumer concerning the purity of the food he consumes. As
people are more vitally interested in visual proof of sanitation
and purity in connection with food than almost any other article
of commerce, the food product manufacturer was among the
earliest users of moving pictures. This represents indirect ad-
vertising, or perhaps, more properly, "educational" advertising,
since the effect sought is seldom direct sales. The moving pictures
merely form part of a national advertising campaign. They do
at least one thing more effectively than any other medium can
poss'Wv do it — offer visual proof of purity in manufacture.

The officials of the Heinz Company are among the most firm
believers in the screen and they judge from actual experience
extending over a period of years. They are among the nation's
big buyers of advertising space, in publications, on sign boards,
street car cards, etc., and the fact that they extend their moving
picture work from season to season, indicates that films have made
good with them.

Any manufacturer who wishes to use his plant and its ex-
pansion as a selling argument for his products will get informa-
tion that is the result of actual experience by a careful study
and investigation of the Heinz campaign. This campaign is com-
plete in every detail, since many forms of securing exhibitions
have been successfully worked out by the company.

Theaters Offer Opportunities

Theaters, schools and churches as well as the food shows
have offered opportunities for projection before millions of people
who can buy the Heinz advertised food products.

Another thing. When a common article has been widely
advertised and therefore widely used, the public is naturally
interested in seeing under what conditions it is produced. This
fact accounts for the crowds of people who visit industrial plants
where widely advertised articles are turned out. The film
thus holds a direct interest to the audience and is a logical
sequence of the general advertising. Each helps the other; both
are necessary to get the best results.

11

12

REEL and SLIDE

Advertising in Motion Pictures Will Win
Trade of the World

By Edwin L. Barker

{Secretary Ad-Photoscope Company)

(Mr. Barker is well known in the fields of advertising and
educational motion pictures. He originated and managed the pic-
ture icork for the International Han-ester Company for five years,
wrote and helped produce the first industrial photoplay to be made
a regular release to the picture theaters, and has done many other
things along these lines. During the past ten years he has been
a close student of the problems of advertising and education with
motion pictures and has acted as picture adviser to a number of
industrial and commercial organizations. — Editor.)

THE advertising film is the next big thing on the commer-
cial horizon. I say "next" because, while it is on the way,
the real advertising film has not really arrived. I have
just come from an inspection of miles of so-called ad-
vertising film, and therefore I speak with a certain degree of
positiveness.

We are making head, and when it does arrive — what an ad-
vertising medium the advertising film will be.

Millions of busy people who cannot be induced to read "page
displays" will stop to read the universal language of a motion pic-
ture And that isn't all. They — no matter whom they may be — no
matter what their nationality, age or education — will get the full
meaning of the film advertisement and carry that meaning home.
Every living human can understand a motion picture. To see is
to know, you know, and seeing is believing. Also, the things
we see are the things we remember.

Where Progress Begins

They say motion pictures helped to win the war. Well, mo-
tion pictures are going to help wTin another war — bloodless, but
scrappy- — a commercial war — the trade of the world.

The beginning of the advertising motion picture — we called
it "advertising" for want of a better name — dates back only about
c. dozen years. As times goes that is like saying yesterday, or the
day before.

' Progress begins with novelty, advances to amusement, and
then to practicability. First we condemn, then discuss, then adopt.
It's the way of the world. This was true of the telephone, the
automobile, the talking machine, the aeroplane and other good
things. It is true of the motion picture, and it is doubly true
of the advertising motion picture. No matter where we were
born, most of us are from Missouri. For a dozen years Mis-
souri advertisers have been shown, and many of them gradually
have become educated.

At the start the motion picture was a novelty. Any old thing
that moved was called a moving picture. It has taken a lot of
hard work and harder thought to develop the moving picture into
the big, fine, human photoplay. And it is taking the same kind
of work and thought to develop the advertising novelty pictures
into the real advertising film. In the yesterday of this business
or art — what would you name it? — a picture that was not enter-
taining was listed as "educational," as if education could not be
entertaining. If the film included a factor}-, or a lot of machin-
ery, with perhaps an ugly sign stuck into the foreground, it was
branded "advertising." The truth is many such pictures were
neither educational nor advertising. Certainly they were not
entertainment. They were just pictures — so many feet of some-
thing moving.

What Real Advertising Does

I remember once meeting at a state fair two gentlemen who
were trying to interest the crowds with fourteen thousand feet
of advertising "fillum." The factory they represented had been
tiken from every possible angle, looking north, looking south,
looking east, looking west ; then a panorama ; then a close-up of
the main entrance, with a closer-up of the president of the com-
pany and his favorite dog ; then the same president arriving and
leaving the factory in his automobile — everything from every
angle except a view from an aeroplane. We had not reached
this high state of development at that time else it would have
been included. The funny thing about this sad exhibition was
that the two gentlemen could not understand why the fair visitors
refused to remain under the sweltering black top to watch the
long unwinding of the meaningless reels of film.

What is a real advertisement? I wrote real, not reel. It is
one which first catches the eye, then grips attention, then stimu-
lates interest, and lastly clinches the mind with a thought which
leads directly or indirectly to sales. Reel after reel of wandering
film doesn't do this. Advertisers know how to make up a good
li splay for the Saturday Evening Post. But when they approach
:tn advertising motion picture many advertising men seem to be

seized with stage fright. They are not camera broke. They turn
off their knowledge of advertising, shut their eyes and take a
wild chance. Frequently the only man on the job is the camera-
man. He doesn't know advertising, or the particular points which
enter into the selling of this particular company's product ; the
ad. man doesn't know motion pictures, so what can we expect
but a lot of "fillum?"

The advertising film is in a class by itself. It is as distinct,
with its own limitations and possibilities, as the billboard, the elec-
tric sign, magazine or any other kind of advertising.

Once upon a time I tried for three days to keep an advertis-
ing manager from covering the sides of horses with banners which
announced in large letters the name of the machines that were
being pulled through a field. But he was the boss — he paid the
money — and he had his way. When the pictures were exhibited
all that was conspicuous were the banners with their large let-
ters. It's a sad thing to pay a dollar a foot in order to display a
few cheap fifty-cent banners. But I had my revenge — the sweet
"I told you so" — for the advertising manager was the first to
sicken of the banners, and at his suggestion I burned the film.

Should Carry But One Big Thought

During the past dozen years or so motion picture advertising
ideas have come and gone. Some of these ideas were very, very
good ; others were very, very bad. Some have lived, as they de-
served; others have died, as they ought. A few good ideas were
born too soon — they were ahead of their time — and so they
struggled and expired. But we are fast approaching the day when
good ideas will be in demand, and the ad-photo man will stop
worrying about being ahead and begin to worry lest he be behind
the times.

If history is for anything it is to give us a better grip on
the present. So, then, in looking backward over and under and
through the years that are gone, let us be honest with one an-
another and speak the naked truth, e'en though its bareness
shocks us now and again.

A real motion picture advertisement should be perfectly bal-
anced. It should be commercially artistic, every line should be
in keeping with the subject that is being advertised and the par-
ticular "message that is being put over. It should be simple —
direct — have "punch" — appeal to the eye, and, in appealing to the
eye, arrest attention. It must create interest, which in turn cre-
ates desire. And it should carry only one big, vital thought, for
to attempt more than one is to weaken the whole. It should be as
artistic as the best page display. It should be more interesting,
more human, because it is alive and pulsating with action, while
the page display, be it ever so well done, is at best only cold,
dead type and paper.

The number of feet has nothing to do with a real motion
picture advertisement. Footage is merely a matter of subject —
of message — of the one big thought. It may be a hundred feet,
or a thousand feet. Every" foot should be an interesting foot. It
should mean something. It should build toward a definite end.
Effort always should be to shorten the film, not to lengthen it.
These not only are the days of close-ups, but of short-cuts. Con-
MStency is a jewel, so 'tis said, and the fewer feet of film one can
i!se consistently the better will be his advertisement.

Reducing Footace of Films

Back at the beginning of the advertising film "footage" was
regarded as the essential point — most essential. How many feet?
Only five hundred? Why, let's make it a thousand at least? And
more often than not the thousand was made, or ten thousand.

Only a few weeks ago one of the largest users of advertising
films asked me to look at a new picture he had just had made.
It was two thousand feet. I pointed out that it was much too
long. He did not agree with me. He did not see how anything
could be cut out. We went to work. It is now eight hundred
feet long, and all agree that in its present form it is more con-
sistent and tells a better story than when it .was two thousand.
It was a pit}' to waste good money, but that is being charged to
the time saved in exhibition.

Each advertising picture is a distinct study in itself. The
scenes, titles, borders, must be carefully thought out. The ideas
which go to make one advertising picture exceptionally good
might make another advertising picture exceptionally bad.

In planning any kind of motion picture campaign the first point
to consider is the object of the campaign — the results desired. Un-
less than is done it is easy to shoot wild and hit nothing. With
this in mind I see three very distinct kinds of motion picture
advertising:

1. Direct Advertising. Direct appeal, which leads to direct
results.

2. Indirect Advertising. Creates a general interest which
leads to general results.

3. Propaganda. Brings to the public the history and policy
of an organization and creates good will, which, in a general and
round about wav, stimulates sales.

REEL and SLIDE

13

Motion Picture Camera to Reveal Unexplored Africa

Cinema Expedition, Accompanied by Smithsonian Institution Experts, Hopes
to Bring Home to America Films of Great Instructional and Scientific Value

I

i

it

Top, left — Homer L. Shontz, botanist; center — Edmund Heller, naturalist; right —
Henry C. Raven, field naturalist. Bottom, left to right — William Stowell, camera
director; George Scott, chief camera man; Dr. Joseph Armstrong, business manager;
Henry N. Kohler, camera man; Edward M. Thierry, newspaper correspondent; Pliny

Home, camera man.

By John P. Brand

THE greatest educational motion picture expedition in the
history of the industry, launched by the Universal Film
Manufacturing Company, sailed from the port of New-
York on the steamship "City of Benares" in July to pene-
trate the unexplored regions of the world, landing at Capetown,
and beginning a journey through Darkest Africa that will not be
completed until the members of the expe-
dition emerge a year later at Zanzibar.
African exploration, halted during five
years of war, is to be resumed by scientists,
motion picture camera-men and directors,
and a newspaper correspondent.

Officially, this expedition is known as the
Smithsonian African Expedition in con-
junction with the Universal. It is the
largest in scientific
scope since the Stan-
ley Expedition that
went in search of
Livingstone half a
century ago, larger
than that headed by
the late Col. Theo-
dore Roosevelt. The
itinerary carries the
party into unexplored
parts of the Dark
Continent and has
been sanctioned by
Dr. Charles Walcott,
secretary of the
Smithsonian Institution, and Carl Laemmle, president of the Uni-
versal. For the first time in the history of the Smithsonian, it
has joined hands with a motion picture company to enrich the
archives of scientific knowledge and bring the wonders, curiosities,
natural history and the results of anthropological research in vivid
pictures to the cinema audiences of the world.

Edmund Heller of Washington, D. C, a famous naturalist,
is to be the director of the expedition, under the authority of the
Smithsonian Institute, and Henry C.

Raven, who was chosen as the field

naturalist, has also had a wide experi-
ence in exploring and scientific work.
Homer Leroy Shontz of Washington,
botanist and agricultural expert, repre-
sents the United States Department of
Agriculture. The newspaper corre-
spondent is Edward M. Thierry, rep-
resenting the Newspaper Enterprise
Association. Long before the expe-
dition returns to this country prac-
tically everybody will have heard and
read about the experiences of the ex-
plorers.

For the first time in the history of
science the motion picture will play
an important part in African explora-
tions. Pictures of known and hereto-
fore unknown forms of animal insect
and reptile life, of races and tribes,
some never before seen by white men,
and unique life and customs, it is ex-
pected, will be brought to America
and the mysteries of un tracked
Africa be shown.

Directing all of the motion pictures
will be William Stowell of Los An-
geles, who has gained a countrywide
reputation. The chief photographer
assisting Mr. Stowell is George Scott,
one of Universal's most expert pho-
tographers. Two other expert cam-
era-men accompanying the expedition
are Henry Kohler of Chicago and
Pliny Home of Los Angeles. Dr.
Joseph R. Armstrong of Los Angeles
was chosen as business manager.

'*T*

M

A

s Jk

W. F. Alder, left, and Edward Laemmle, who are
making the expedition into the Far East and expect
to photograph some parts and places there never
before seen by white men.

The three scientists of the expedition will collect skulls, skins,
and bones of animals, specimens of insect life, human skulls and
bones, live animals and plants and seeds. The zoological and an-
thropological specimens will be for the Smithsonian Institute.
The mission of Dr. Shontz will be investigations leading to the
introduction of useful plants into America. The Roosevelt ex-
pedition had only five white men, including Colonel Roosevelt's
son, Kermit. The Rainey expeditions usually had four, and most
of the African expeditions have consisted
of two. In this new expedition there will
be nine white men.

Much of the distance will be covered
overland. The nine members of the party
will head a large caravan or "safari."
Negro porters of varied races will probably
number between 150 to 200. Although three
tons of food are included in the baggage
carried for the expedi-
tion by the "City of
Benares," it is planned
to obtain much of the
food by hunting and
fishing en route.

The complete and
tentative itinerary of
the expedition is as
follows : From Cape
Town north to Vic-
toria Falls ; from there
northward to the head-
waters of the Congo ;
thence following the
River Luvua down as
far as the River Lukuga, and eastward to Lake Tanganyika; Lake-
Tanganyika to Ujiji; using Ujiji as base, with trips eastward into
former German East Africa. Northward on Lake Tanganyika to
Lake Kivu, thence westward toward the Lualaba Congo; from
there northward to Albert Edward Nyanza; then to the Ruwen-
zori Mountains ; then westward in the general direction and course
of the Aruwim River, returning to the Albert Nyanza and down
the Nile for some distance. Returning to the Victoria Nyanza, the

party will proceed to Nairobi, thence

to Mt. Kenia, thence to the desert

country in the northern section of
British East Africa; will then prob-
ably turn southward to Mombasa and
thence to Bagamoyo and Dar-Es-Salaa,
where it will entrain for trips through
the heart of the territory formerly
known as East Africa. At this point
the party may disband, some embark-
ing for home via Mombasa, Suez Canal
and Mediterranean, and some proceed-
ing northward up the Nile. to Alexan-
dria, the only route possible for trans-
porting of wild animals.

Another Universal expedition is
operating in the Far East under the
direction of W. F. Alder. Edward
Laemmle is his assistant and compan-
ion. This party landed in Yokohama
some time ago. The film exposed on
this Far East journey will record sub-
jects of interest heretofore not photo-
graphed.

From Yokohama, the landing and
starting point, the two men will go
through the little frequented by-paths
of the Orient, through Shanghai to
the interior of China, filming the most
educational and interesting phases of
life in Hongkong, Canton and Macu.
At Haifong it is planned to photo-
graph a tiger hunt. From Haifong the
two men will journey to Siam, photo-
graphing the most intimate phases of
the life there. They will visit Calcutta,
Ceylon, Borneo and the Sunda Islands.
{Continued on page 15)

14

REEL and SLIDE

Material Handling Machinery Men to Use
Motion Picture For Selling

By Victor W. Sebastian

AT the semi-annual meeting of the Material Handling Ma-
chinery Manufacturers' Association, in New York, June
10-11, much attention was given to the subject of
pictures as an aid to the industry. Mr. Paul Caldwell, of
the Cleveland Crane & Engineering Co., stated that the director
of motion picture film production, Mr. L. G. Harkness Smith,
had already taken about 2,000 feet of film and that he would be
busy for some time photographing for member companies whose
orders were in.

Mr. L. W. Driscoll, of the Graphoscope Development Co., dem-
onstrated a portable suitcase moving picture projector and out-
lined the points of value in the use of the "suitcase" type of ma-
chine. There are several different makes of these manufactured
and the opportunity of showing small groups of men just what
a product may do and taking these pictures right into a man's
office, may be made a very helpful means of sale for most any
product, as was shown. The association has an advertising com-
mittee, which had in charge the formation of the Advertising
Council, a motion picture committee, an executive committee
formed from the board of governors, and a membership committee.

Francis Holley Explains Work

In the address by Mr. Francis Holley on the subject of "Edu-
cating the World Masses on Industrial Methods by Moving Pic-
tures Shown All Over the World," he outlined in detail the methods
of distribution of moving pictures which are followed by the Bureau
of Commercial Economies of Washington, D. C, of which Mr.
Holley is director. He called attention of manufacturers to the
fact that he had agreed with the Material Handling Machinery
Manufacturers' Association to give national and, if they desired,
world distribution through the Bureau of Moving Picture Films,
showing mechanical handling machinery and equipment in active
service in the United States. He explained that these industrial
films which the Bureau distributed must not be plastered all over
with advertising, but must be developed with the idea of educat-
ing the masses on methods of manufacture used in the making
of various commodities and to show the ideal conditions under
which American labor is employed, and to demonstrate and illus-
trate through the eyes viewing motion pictures what it would
otherwise take reams of paper and generations to bring to the
attention of the conscience and intellect of the masses — that con-
ditions of labor employment in the United States and the me-
chanical inventiveness of its engineers and manufacturers had
made the channels of production in the United States a mecca for
labor of. the world as compared to the long hours, low pay and
unsanitary and physicallv burdensome conditions for labor in a
great many countries of the world.

Mr. Holley explained that the Universal Film Co. have now
arranged to handle and distribute the films for the Bureau so
that a manufacturer may have reports from week to week giving
the details of the distribution of his films through the Bureau
and explaining that it was also possible in many cases for a manu-
facturer to capitalize on the displays that were being made in
various parts of the country through sales promotion work in
the immediate territory at the time the displays were being made.
Mr. Holley expressed his keen appreciation of" the need for these
industrial films being displayed in the United States to offset the
labor unrest and the Bureau have ordered moving pictures show-
ing the unsanitary and burdensome conditions under which labor
exists in socialized countries like Russia at present, with the idea
of instilling in the mind of the man in the United States by com-
parison with these conditions the realization of how much better
off the mass of humanity is here than anywhere else in the world.

Gathering Addressed by a Woman
Mr. Holley described the special trucks which they use in
showing moving pictures to the masses in various cities throughout
the country, telling of the co-operation they are receiving from
the colleges, chambers of commerce and municipal governments,
and explained clearly that all of the films which the Bureau are
getting together are available to any manufacturer at any time
if he will make application to the Bureau through established
channels.

In this way manufacturers may run moving picture film shows
for their employees at the noon hour or in the evening and all
of these displays at no cost to the manufacturer for films. The
Bureau of Commercial Economics is financed by wealthy men in
the United States, although initially the work was carried on
by Mr. Holley from his personal resources. In this way manufac-
turers are not compelled to pav for the cost of distribution of their
films throughout the United States and the world at large, as this
Bureau is now co-operating with many of the foreign govern-
ments and all that the Bureau of Commercial Economics require

is that the films be free from advertising display and that prints
be furnished in groups of 20, so as to facilitate broad distribution.
Mr. Holley stated that they are now showing pictures to over
1,000,000 people per month.

Miss Camilla Donworth, Films of Business, Inc., explained
the need for careful planning before moving pictures were taken
to illustrate any product and gave the gathering many points on
selection of subject so that the resulting picture would develop
a favorable attitude from any audience which might view it. In
her talk Miss Donworth explained the value of close-up views in
educational work in preference to distance views showing masses,
and especially where mechanical equipment was involved. She
cautioned manufacturers to see to it that their machinery was
properly displayed even if it was necessary to erect especially for
the purpose and on this point cited the constant building and re-
building of structures which goes on in the moving picture field
just to get a proper atmosphere. She called attention to the need
for selecting pleasant-faced men and women for photographing
when they were operating machinery that was to appear in the pic-
ture ; to the need for sanitary and "cleaned up" surroundings for
the equipment being photographed; to the value of proper titles
and the requirement that the films should show the machinery in.
operation as a continuous performance of a complete grouping
rather than a disjointed and unrelated display of machines in
operation. She further commented on the great value to mechan-
ical handling industry which would come from a grouping of all
of the different mannfacturers' devices into a series of films.

Motion picture films showing mechanical handling were dis-
played, being furnished bv Rownson. Drew & Clvdesuale, Brown
Portable Conveying Machinery Co., Heyl & Patterson, Alvey-
Ferguson Co. and the Otis Elevator Co., are having films taken
showing their automatic elevator installation at the New York
Army Base, but the film was not finished in time to show at this
meeting as had been planned. Mr. Caldwell particularly urged
that companies who have not made a report of their desire to
have their equipment and machines shown in this group motion
picture production should immediately notify him of their willing-
ness to co-operate in this work of the organization.

Scientists Say Talking Pictures Are Now Possible

The secret of the talking picture has at length been solved,
and the public may expect to witness the first perfected combina-
tion in a short time, according to a London dispatch to the
New York Sun. This announcement means a revolution in the
world of cinematography. Almost since the invention of the
moving picture, attempts have been made to introduce a method
that would give the effect of making the characters talk. All
these efforts were failures, however. The nearest measure of
success was achieved by the gramophone, but these somewhat
crude means often proved to be a source of embarrassment, for
the talking machine and the picture rarely synchronized. The
scheme was laughed out of the trade.

For the secret of the new invention — well kept up to now —
we have to turn to the greatest hidden force of modern science —
wireless telegraphy.

A representative of the Sun called upon Godfrey Isaacs,
managing director of the Marconi Wireless Telegraph Company,
and asked him whether it was true that the secret of the talking
picture had been discovered.

"Quite true," replied Mr. Isaacs, "and since you ask, I may
sajr that not only is it an accomplished fact, but that the invention
has reached the stage of commercial enterprise. There is no
doubt whatever about its capacity to reproduce all sounds. As
you know, all the nations in the world have been engaged in
experimenting in order to produce the real thing, and at last
wnreless has accomplished the seemingly impossible.

"This development is, of course, of the greatest importance
to film producers. The motion picture play has always been
the goal at which they aimed. The one great difficulty of making
the speech of the actor coincide with his actions has been over-
come."

"And will the new picture be able to sing, as well as speak?"
was asked.

"Dance, cry, laugh, sigh — everything," replied Mr. Isaacs.
"Charlie Chaplin's famous walking slide, a hit on the head, a rail-
wav smash, the villain's sneer — everything an ?ctor does or says.
When a man speaks or sings his voice is photographed at the
same time."

Endeavors were made to keep the secret and to give a
surprise to the public by an exhibition. As a matter of fact the
invention was completed long ago, but was shelved during the
war, when the resources of the Marconi company were at the
government's disposal.

Mr. Isaacs further explained that the new animated picture
will be screened from the same roll. The actual difficulties of
production are minute and the cost "not extravagant."

REEL and SLIDE

15

Astronomical Problems Pictured by Cinematography

Theories of Flammarion and Pickering Selected as Short Reel Educational Subject;
Other Astronomical Pictures to Be Filmed by Same Mechanical and Pictorial Processes

By Jonas Howard

THE serious attention of all
those interested in the use of
motion pictures in teaching is
called to a production made
and released by the Bray Studios, en-
titled "Hello, Mars— This Is the
Earth." While this title is designed
to interest and attract the theater-go-
ing public, under it is presented one
of the most remarkable expositions of
visualization ever witnesed by this re-
viewer. The present production, which
has been given widespread theater and
school showings, is important not
merely because of its remarkable fa-
cility in depicting a highly scientific
astronomical theory or idea, but be-
cause of what is presages for the fu-
ture when the same mechanical and
cinematographic processes may be ap-
plied to kindred subjects.

Mr. J. R. Bray for years has been
perfecting processes which enable the Reaching out from the ea
motion picture to show quickly what possible inhabitants

the eye may not see in any other way.

These processes include many variations and combinations of ap-
plied art, notably the animated line in combination and wash draw-
ing as well as the use of the "still" picture in creating realities
not possible in any other way.

The Mars picture runs about 500 feet. It is first and all in-
structional, but its entertainment value is undoubtedly far greater
than the average photo play in that it appeals to the imagination
and Carries the audience into the mysterious realms of the Heavens.
It explains with a directness not possible.

Prof. Pickering of Harvard sponsors the otherwise various
theories advanced by reputable astronomers concerning the possi-
bilities of signaling the planet Mars. The producers do not sponsor
the practicability or possibility of these theories; merely a visual
report of the suggestions are given in a most entertaining fashion.

The film is divided up into sections, the first showing the rela-
tive positions of the planet Mars and the earth, with a quickly
moving animated diagram depicting their relative size and rela-
v;onship to each other and their rotation in their respective orbits.
Based on scientific data, the comparative conditions on Mars and
the earth are pointed out, including a clearly explained argument
on the causes, such as temperature, gravity and heat. The sec-
tion devoted to the possibility of communicating with the Martians
shows clearly why the earth' can hope to signal most easily in 1924
since we approach the planet most closely at that time.

The actual demonstrations of signaling apparatus are cleverly
shown by means of manipulated drawings and photographs under
'.he Bray processes. It is shown that a huge mirror to reflect a
code of dots and dashes is deemed practical, that a huge sand
pit with strips of dark cloth worked back and forth over its sur-
face on a hillside capable (?) of being seen by the Martians
might be a means of getting into communication with the popula-
tion of what is believed to be a highly developed world.

Whatever may be the practicability of the plans outlined, they
have excellent sponsorship, Camille Flammarion having been
among the scientists who have faith in the ultimate achievement
of the dream of. astronomers — inter-planetary communication.

It was the thought of the reviewer in witnessing a projection
of this subject that there is scarcely any limit to which the cinemat-
ograph might reach in making the arrangement and operation of
the universe plain to even the most unthinking and non-reading of
our population. Here is a picture carrying with it all the weight
of a complicated scientific problem which will hold any schoolboy
spellbound in a darkened room and impress him with the majesty
of Creation and the wonders of the Universe. It is doubtful if
even a popular writer with plenty of imagination could translate
the information conveyed in this five hundred second picture to the
mind of a juvenile reader in less than 5,000 words and then he
would find himself greatly handicapped providing he could not
resort to diagrams and pictures to amplify his text.

Mr. Bray has high ideals concerning the wonderful power
that lies in his hands. He ia doing a great good to the people in

circulating pictures of this type through
the theaters where they are of all
places most needed. Certainly there is
hope for the cinema when moving pic-
tures like this can be made commer-
cially profitable.

Few people can realize the respon-
sibility of undertaking a production of
this kind. First, there is the mechan-
ical difficulties and the limitations of
the cinematographic art. Second,
there is the bother of extreme conden-
sation and brevity which involves care-
ful selection and elimination of mate-
rial— an undertaking only possible of
achievement in the hands of serious
experts and students. Thirdly, there
is the conflicting ideas and theories of
scientific men and, added to these, the
fact that a picture once screened can-
not be recalled and must stand or fall
by its maker's knowledge and under-
standing of the subject and its execu-
tion.

A library of films of this type is

badly needed today. It is Mr. Bray's

rth with light rays to signal intention and desire to make these

of the planet Mars. subjects available to the school and

the church. They cannot become stale
or grow old for the class room. The good they do the general
public can be greatly augmented by widespread showings in schools,
both in the cities and in the country.

It is probable that the expense entailed in a pro-
duction of this kind is as great per foot as that of a
photodrama. That it gets circulation in the commercial theater
makes possible its availability to the school — later. Someone must
foot the bill for these "pictures worth while," and it is fitting
that the first cost should be paid from the receipts of theaters.
This means that the pictures will be within the reach of the
average high school at a price that is fair.

The field of astronomy opens up vast opportunities for visual-
ization since it is a science that can scarcely be cinematographed in
a practical manner. Because of its mystery the science attracts all
minds. Things, which to the naked eye are and must ever remain
inanimate, move naturally across the illuminated screen and Mars
and Jupiter become almost intimate to the boy in the class room
to whom they have never been more than a pin prick in the sky.
He watches and he learns ; he is fascinated and taught at the same
time ; he has a new conception of the realities of the universe
and better understands, not alone the relative position of his own
earth to the Universe, but the relationship of his own being to
it all.

Camera Will Reveal Unexplored Africa

(Continued from page 13)
There, with an armed guard of about fifty natives, they will en-
deavor to photograph the headhunters. The most daring venture
of the expedition will be the attempt to photograph the sacred
city of Lhassa, known as the Hidden City of the Ages. One ad-
venturer, caught in an effort to photograph the gate of the city,
was captured, and is said to have returned to Europe with both
eyes out.

The third Universal foreign company is the Eddie Polo group
which recently left New York City and which is photographing
in England. This group, headed by Polo, is making the Universal
serial, "The Thirteenth Hour." After completing the scenes in
England the company will go to Scotland and from there to Ire-
land and France. In each country the locales of the episodes af
the s^r'al w'll bf selected from historical and beputifrl c"o1;s.

The Educational and Industrial departments of the Universal
have sent a camera-man, Roswell B. Johnson, abroad to photo-
graph, primarily for the interests of the rubber industry of the
United States, film which will show the life and customs of the
people engaged in the crude rubber industry. Johnson, before
returning, will visit the islands of Sumatra, Borneo, Java and
other territories south of the Malay peninsula.

The coffee growing countries of Java will also be photo-
graphed by Mr. Johnson. The films when returned to the United
States will be used by the Universal educational and industrial
department. Harry Levey is supervising the expedition.

16

REEL and SLIDE

Lantern Slides and Films Are Combined in
Service Unit Programs

By E. B. Mero

(Service Unit Programs)

MAKING use of experience gained during the war, the
Service Unit of Boston has worked out a plan for com-
bining in an organized unit program mass or commu-
nity singing, motion pictures of constructive or educa-
tional character, patriotic features, and civic or social information
applicable to current public interests. Service Unit Programs are
for indoor or outdoor occasions when assistance may be given to
municipal, industrial or community welfare organizations.

Previous to the war the work was carried on for three years
under the name of Boston Park Shows. Up to the present sea-
son 850 programs have been arranged for 2,000,000 people. The
audiences have varied from a select group of 75 soldiers at an
army post, 200 men and women in a community center, a theater
audience of 2,000, to great open air gatherings of 50,000 people on
special occasions in connection with public holiday celebrations.

The service unit programs help to demonstrate that motion
pictures have constructive value for community welfare purposes.
An important element in the scheme is the varied use of slides,
not only to show the words of the songs on the screen, but also
to convey timely information visually by means of "silent talks"
adapted to the particular purpose of the meeting. By the use of
special slides in combination with films a series of effective Ameri-
canization programs was recently carried on in cooperation with
the Massachusetts Bureau of Immigration in Boston school cen-
ters. These programs wrere for the mutual enlightenment of na-
tive and foreign born men and women concerning merits of each
group — "Americanization for the foreigner, and foreignization for
the American."

Ten-Minute Talk the Limit

Terse talks or addresses are frequently a. feature to convey
by word of mouth pertinent and definite facts relative to the sub-
ject of the occasion. Our programs put over the subject largely
by visual methods. A verbal talk occupying more than .ten min-
utes is out of place in the program and is liable to defeat its pur-
pose.

The service unit is an offshoot of the Civic Department of the
Boston Young Men's Christian Union. Its activities, however,
have not been confined to Boston, but during the period of the
war have extended throughout New England — "to give practical,
effective, constructive publicity to matters upon which men and
women should be informed." The variety of purposes for which
service unit programs have been arranged, indoors and outdoors,
may be indicated by the following list:

National, state and city war work; Liberty Loans, 2d, 3d,
4th, 5th ; United States Navy recruiting and information ; United
States Army morale information and recruiting; Red Cross finan-
cial campaign and home service ; United War Work Campaign
for funds; community center meetings for patriotic stimulation,
educational and social service for soldiers and sailors ; public cele-
bration of holidays ; park shows ; Americanization meetings ; in-
dustrial welfare, food, fuel, fire prevention, gatherings, etc.

Organizations and government agencies with which the serv-
ice unit has cooperated include the following: Navy publicity and
recruiting service; Army intelligence department; Committee on
Public Information ; Councils of National Defense ; United States
Food Administration; National War Work Council of Y. M.
C. A.; American Red Cross (National, New England, Local);
Massachusetts Committee on Public Safety; Massachusetts Bu-
reau of Immigration; Public Safety Committee of Boston, Cam-
bridge, etc. ; Park and Recreation Department of Boston ; Health
Department of Boston, and Boston school centers.

Programs have been arranged through official agencies in the
following cities of New England: Boston, Worcester, Springfield,
New Bedford, Fall River, Attleboro, Waltham, Woburn, Beverly,
Northampton, Holyoke, Cambridge, Providence, Portland, and in
other communities under private auspices.

Supplies Programs Only

Service unit programs are not free movies or motion picture
shows. A program makes use of motion pictures as one of sev-
eral methods of presenting to an audience the subject under con-
sideration. A unit program surrounds the pictures with a com-
plete, organized program which creates an atmosphere in which
the pictures acquire a significance and are given a power they do
not possess under ordinary presentation for similar purposes.

The service unit does not supply motion pictures independent
of its special type of program. The service unit has some special
films and through its booking department is in direct contact with
many sources of supply in the United States and abroad, from

which it secures such special film material as is required to sup-
plement the regular commercial exchanges.

An important part of all the service unit programs is mass or
community singing. As a matter of fact the initial educational
efforts to acquaint the people of Boston with the new nationwide
community singing idea was in connection with the Boston Park
Shows of the summer of 1917. Now that mass singing has be-
come a familiar form of community activity, a number of agencies
are active promoters, but the service unit continues along the same
line on which it started.

Regular use is made of the Ford educational reels,' Para-
mount-Bray Pictographs, Outing-Chester and other good scenics,
industrial reels that pass the tests, patriotic and historical films
from various commercial exchanges and private sources, Burton
Holmes travelogs, official war and other government films of a
wide variety, and occasional animated cartoons, not of the slap-
stick sort.

A feature has been made of specially prepared "silent talks,"
which are condensed information statements on slides that convey
to the audiences information from the screen which frequently
would not be accepted by the same audiences if presented by lec-
turer or speaker. The value of this principle of visual instruction
was amply demonstrated while it was being used for war purposes.
It is particularly noticeable in the programs which the service unit
arranges for audiences of soldiers and sailors at the various Army
forts and Navy stations.

The service unit, like the Boston Park Shows, which pro-
vided the foundation, is a civic welfare community service under-
taking, and not for commercial or theater purposes. There never
has been any effort or desire to rival theaters, either in the use of
films or as to the character of programs arranged. Service unit
programs are for communities and organizations, and combine in
Acceptable form public information and profitable recreation, plus
a plan and an organization for properly presenting programs. The
aim is to render civic, industrial, educational and patriotic service
through the medium of a special type of complete organized pro-
grams which are "enjoyable as an entertainment but always for a
serious purpose."

Church Meeting Sees Pilgrim's Progress

At the recent annual meeting of the Methodist Episcopal
church in Adrian. Mich., the moving picture screen nresented
scenes from the life of John Bunyan and from his "Pilgrim's
Progress," to the largest attendance in the history of the church.
A committee on comimunily service announced plans of unusual
interest for the coming year which, it is understood, include in-
structional and entertaining screen showings.

St. James Lyceum Makes Screen a Feature

In Johnson City, New York, the nearly completed lyceum of
St. James church will contain a motion picture projection room
in the balcony. It has been planned to use pictures in connection
with certain lines of church work and for general entertainment
as well. The lyceum is intended for a social and athletic center
for members of the parish and will be ooen to ev^ry one in the
village, irrespective of sect or creed. It is, according to Father
Ambrose M. Dwyer, the pastor, a community proposition, above
all things.

Free Stereopticon Showings in Parks of Detroit

In nearly every playground and park of Detroit during the
past month Miss Grace Weston has been explaining to interested
audiences the slide pictures, furnished by the United States gov-
ernment, illustrating various phases of gardening. The pictures
were shown in a different place each evening and never failed to
draw large crowds.

Motion Pictures at Silver Bay Conference

Leaders of industry, both employers and employees, general
managers, superintendents, foremen, welfare experts and secre-
taries of the Young- Men's Christian Associ^t^n -ttendine the
annual industrial conference at Silver Bay on Lake George, N. Y.,
August 29 to September 1, found moving pictures a prominent
feature of instruction and entertainment. The screen presented
to them unusual exhibits and scenes calculated to give them new
information and ideas concerning the betterment in industry in
which everybody is so vitally interested. At each evening session
some special phase of the subject under discussion was illustrated
and on the last day pictures of methods of teaching English to
foreigners were shown. This was the second meeting of the
annual conference and is said to have been of great benefit to
those who attended in the study and discussion of industrial re-
adjustment problems.

REEL and SLIDE

17

Two-Reel Picture Illustrates By-Products of Coal

Barrett Company Releases Interesting Educational Subject for Benefit of Farmers;
Uses of Sulphate of Ammonia Featured to Stimulate American Food Production

"F

|ROM Coal Mine to Corn-
field," a two-reel film pro-
duction being widely cir-
culated before farmers, is
an educational reel of the highest
type and is attracting the attention
of agricultural colleges in all parts of
the United States. This film shows
how coal is mined and manufactured
into coke, which is the only suitable
fuel for smelting ore into pig iron
and steel, and how important chem-
icals are produced from the gases
which are given off during the cok-
ing process.

Thousands of years ago Providence
created for us a practically inex-
haustible supply of fuel so that we
might have light, heat and power.
The first pictures show the forests of
the coal age, reconstructed from what
geologists have found concerning the
trees, ferns and grasses whose petri-
fied remains we know as coal. These
forests were swept away by storms,
great quantities of the rotting debris
being deposited in deep layers where
it was gradually covered with earth.
There it waited while other vegeta-
tion grew and formed new layers, un-
til with the passing of the ages, the
mass gradually hardened into a bed
of nearly pure carbon.

We catch a glimpse of a mining
town, typical of the many similar
ones scattered through the moun-
tain districts of Pennsylvania and
West Virginia, before descending in-
to the mine. There we watch the
miners drilling and loading shot
holes, handling the explosive with
apparent disregard for its destructive
power. The foreman, using an elec-
tric spark, fires the charges. A great
mass of coal is blown down, which is
■loaded into cars and removed. Above
ground, once more, the loaded cars,
now formed into a long train drawn
by an electric locomotive, emerge
from the mine and proceed to the
tipple, where the coal is dumped into
freight cars for transportation to the
coke ovens.

Leaving the mine, we journey pic-
torially to the coke oven plants to

see how coke is made and why some ovens are called "beehive''
2nd others "by-product." The "beehive" ovens, which we see
first, represent the older type of coking oven which is gradually
being replaced by the by-product recovery form. Since coke is
the sole product, these ovens are, of course, much simpler in de-
sign and less expensive to construct than are the latter type, al-
though very wasteful.

The pictures which follow show one of the great, modern,
by-product recovery plants in full operation. (In explanation, it
should be said that when bituminous coal is heated, as in the
coking process, gases are driven off, from which a long series
of important products may be derived.) In the more recent type
of coking ovens, these gases are recovered and refined. _ Interest-
ing views of the plant and coal reserves are shown, indicating
the scale of operations.

Having made the rounds, we are ready to see the plant in
action. Standing on top of them, we watch the coal larry filling
the long, narrow ovens. The coal is leveled by the leveling arm,
located on tfie pusher. The heat which drives off the gases is
confined to the thin chambers between the ovens, and the evenness
with which the coal is heated- determines largely the quality of
coke subsequently obtained. The foreman is thus shown inspecting
the flues in the heating chamber.

As we see a workman cleaning the coke away from a nearby
oven, we know an adjacent one is about to be "pushed" and draw
near to watch this interesting operation. The oven doors are han-

By W. L. Stranker

Tracing the progress of sulphate of ammonia from
the mine to final commercial use, the sequence of
pictures in this film should be interesting and in-
structive to students.

died by machinery and are taken off
bodily. The pusher, a long, heavy
arm on the other side of the oven, is
shown entering and we see the coke,
guided by a frame, emerge and fall,
flaming and red-hot, into a coke car.
A locomotive hauls it to the quenching
tower, where several large streams of
water drown it, sending up clouds of
steam. It is emptied on a drying
platform and later transferred to
railroad cars for shipment. In the
main which leads the gases from the
ovens to the saturators, lumps of
pitch collect and must be removed.
The saturators contain sulphuric acid,
and when the ammonia gases bubble
through it, fine crystals of sulphate of
ammonia are formed. When dried, it
is ready for use as a nitrogenous fer-
tilizer. Ammonia is also recovered
as liquor for use in refrigeration, in
the manufacture of chemicals, explo-
sives, etc. In 1916, 325,000 tons fig-
ured as sulphate were produced in
American-owned plants by American
manufacturers. Always one of the
most valuable of commercial fertiliz-
ers, sulphate is a most important re-
source of American farmers during
the existing nitrogen shortage.

Before leaving the plant we visit a
few last points of interest — the stor-
age room for sulphate, the stills for
making ammonia liquor, the plant for
treating benzol extracted from the
gases, etc.

Of the several elements necessary
to plant growth, three are essential,
phosphoric acid, potash and nitrogen.
Of these, nitrogen is most important,
because, when lacking, growth is se-
verely handicapped. Nitrogen, as
well as the other plant foods, may be
obtained in various forms from a
number of sources. Sulphate of am-
monia, which contains a little over
20 per cent of nitrogen, is among the
most important of these.

Large quantities of sulphate are
used each year by farmers in all
parts of the world. The pictures
showing the results obtained by its
use were taken on farms in widely
scattered sections of this country.
Coal Mine to Cornfield," has been
instructive and interesting manner
It is intended, primarily, for

The film, "From

prepared to tell in an
about sulphate of ammonia.

students in agronomy, soil fertility, agricultural chemistry, agricul-
tural economics, etc., for short courses, summer schools and ex-
tension work in general. A number of state fairs have exhibited
the film successfully. The film, in two reels, is 2,000 feet in length
and requires about forty minutes for projection. It is practically
self-explanatory, but a short lecture is provided upon request. Care
has been exercised to exclude objectionable advertising matter.

Orrin G. Cocks, advisory secretary of the National Board of
Review, returned recently fram Eagles Mere, Pa., where he ad-
dressed the students of the summer school of the American city
bureau and chambers of commerce secretaries. Two pictures,
loaned by the industrial department of the Universal Film Manu-
facturing Company, were shown by Mr. Cocks to indicate to the
conference the possibilities of the screen as a method of acquaint-
ing the general public with ideas regarded as important by civic
and social leaders. These pictures were "The Hope of the Hills,"
acted by hill people in the mountains of Kentucky, illustrating
the power of the multigraph, and "Heads Win," a drama reviewed
in a recent number of Reel and Slide magazine.

The conference was an important one. Twenty different
states, besides Canada, Hawaii and the Philippines were repre-
sented.

18

REEL and SLIDE

Moving Picture Fashion Show Is to Be
Regular Clothing House Feature

By H. J. Winsten

{Advertising and Sales Manager of H. Black & Co., Cleveland,

Ohio)

BECAUSE of the great success of the campaign we started
last spring with "That Well Dressed Look," a motion pic-
ture style show, the H. Black Company has committed
itself to a semi-annual show of a similar nature, the theme
of which will be exploitations of the styles in women's garments
to be worn in the season just ahead. Our films, strange as it may
seem to some, contain very little advertising. That is, the film
itself is almost devoid of exploitation of "Wooltex" garments, but
at the same time it offers a product which can be purchased only
at one place — and that is a Wooltex store. This point is one 1
would like to stress among those who consider taking a flier in
the films.

While a motion picture campaign, in my opinion and in the
opinion of hundreds of our dealers, offers the best advertising tie-
up possible between dealer and manufacturer, it is unwise -to offer
the exhibitor, and through him, the public, something that is noth-
ing more nor less than an advertisement of the manufacturer's
product. A film must be interesting; it must also be entertaining,
and, above all, it must not in any way offend the motion picture
lover's sense of what is pleasure and what is business. In other
words, while it carries your idea, it must do so in a subtle, suggest-
ive way — this for the best results.

Use Care in Selecting Producer
It is mi" belief that few who are interested in pictures under-
stand the value of suggestive advertising, and for this reason find
it difficult to obtain the best results from this sort of exploitation.
The picture should make a suggestion — nothing more, nothing
less. The actual advertising can be and will be done on the out-
side by your dealer and by the theater proprietor himself. Your
dealer can advertise the picture, the theater and your product by
means of window displays, newspaper advertising and other me-
diums. The exhibitor will co-operate with lobby displays, posters
and newspaper advertising from his angle. These will be strength-
ened by7 mention in the photoplay departments of the local news-
papers of the film, its sponsors and the theater in which it is to be
a part of the program.

There are many film producing concerns which have large and
efficient departments for circulating the regular feature plays,
but they lack the organization necessary to successfully exploit
films which are to be used for advertising purposes exclusively.
For instance, your picture may be made by a reputable producing
concern with a large distributing outlet, but you may be disap-
pointed in the manner in which the film is handled, because in the
shuffle of the routine of that office, your advertising film may be
shunted into a corner in the work of circulating and exploiting
the regular productions of that concern. I have known of several
instances where this has occurred.

From my experience, I maintain that the manufacturer should
not come in contact with the exhibitor at any stage of the cam-
paign. We have avoided complications from this source by select-
ing an organization to produce and distribute our films which
understands the requirements of the exhibitor. We have been
guided by that organization's views as to what will best please the
exhibitor, who, of course, is the criterion hy which the views of
the audiences are obtained. Distribution is a business in itself;
no manufacturing concern should burden its offices with the mul-
titudinous details which must be recorded in the booking of even
one film across the continent. If our company had had this work
to look after, we never would have entered the film field. No
organization without special facilities for that purpose can hope to
achieve a successful booking campaign. One reason for our suc-
cess, I am confident, lies in the fact that we have left this work
to the organization which produced our pictures.

Play Upon Human Interest

There are many phases in a film campaign which may be util-
ized for good results for both dealer and manufacturer. For in-
stance, with our film fashion show at several cities we staged fash-
ion exhibitions in which living models took part, augmenting the
film. The most important- of these was at Cleveland, at the Al-
hambra theater in that city. In co-operation with the Cleveland
Wooltex dealer, the theater obtained several experienced models
who wore the garments shown on the screen in a review upon
the stage. This made a great impression upon the audiences which
saw it, and was the cause of much comment in the press. The
management of the Alhambra theater was so pleased with the
success of the show that he made us promise to book his house
when our film of fall fashions was released, at which time he de-
clared he would repeat his plan of last spring.

Another of our dealers, when informed of the film's booking in

his city, sent 1,000 written invitations to the women of that city
to attend performances at the theater. The response to this re-
quest was surprisingly large, and the dealer has written us a letter
telling us that no advertising yet undertaken in that community-
has served to increase sales so rapidly. He is sold on the idea
because he reaped the results of co-operation, as did practically
every- one of our dealers, when they were convinced of the adver-
tising possibilities of the film.

Clothes, of course, are interesting to all women and most
men. We have played upon that human interest to the extent that
our films themselves, while advertising our house and our product,
do not blatantly impose either upon the sensibilities of the audi-
ence. The story is the most important element of a film campaign.
Catch the interest, provide real entertainment, and make the ad-
vertising angle a matter of suggestion rather than direct rela-
tion. In our "That Well Dressed Look" films, we show women
the fashions in cloaks and suits that will be worn on Fifth avenue
and in Paris during the coming season. In the early spring we
showed the coming summer styles, and in the late summer and
early fall and winter styles.

Of course, what we say of our experience with the films may
not be of importance. But surely one must realize our sincerity
when an appraisal of what we are actually doing is undertaken. In
our new film campaign, our appropriation for this purpose has been
exactly doubled, and in the future will no doubt grow even larger.
The results have been all one could ask — dealers report sales' in
every territory in which the films were shown, and as a direct
result of the showings.

And after all, that is the object of all advertising. As a sup-
plement to any kind of national advertising, the films will serve,
if treated correctly, successfully. The most experienced models
are being engaged for the new film, scenes for which will be taken
at Newport, Atlantic City and other noted places throughout the
country. Upon these will be draped the latest winter and autumn
styles, those that will be worn on Fifth avenue and in Paris for
the coming winter season. Every producer demands results from
his advertising. Because we have gotten them, we plan to keep
on with the medium which has produced them

My last word is: Inject interest and entertainment in your
advertising film. Make it suggest your product, in a subtle, clever
way. Motion pictures built for general distribution have mam-
persons to please before the}- reach the greatest critic of all —
the American public.

How to Make School Moving Pictures Pay

In its efforts to encourage the use of moving pictures in
institutions, the National Board of Review is asking for sugges-
tions as to_ how projectors may be made to pay for themselves.
The following hints are given by the Board in this connection :

An investigation should be made to see if a grade school
or a high school has a good machine, a booth, a sufficient electric
current, and a syrstem of partial lighting in the auditorium dur-
ing the pictures. Since the machine must be paid for at the
time of delivery, it ought to be possible to find ten or fifteen
people who will underwrite the cost of a good machine and
receive their payments from the profits. It is sometimes possible
to find persons who thoroughly understand motion picture ma-
chinery and projection, who will serve for such social work
without pay or for a small amount.

We cannot suggest the number of entertainments which should
be given weekly. This depends entirelv upon the other theaters,
the size of the town, or the extent of the neighborhood in which
the selected programs are to be given. This, however, is neces-
sary; conduct the entertainment on a regular night or on regular
nights each week and in the afternoon after school hours.

Music is necessary for all performances. In many cases
the_ companies furnish a musical program in connection with
their longer films. ■ Suggestions can be obtained from such lists
which will help a good pianist. Your advertising ought to be
conducted without much cost. The plan of using the entire net
profits is so unusual that the newspapers will print the stories, if
they are prepared with human interest. You should make it
clear that the programs are the finest entertainment possible, and
that the plan deserves the support of everyone. If social organi-
zations are to benefit, they should be inspired and made to
work for the idea in an enthusiastic manner. The boys and girls
can be counted on to work hard for such a plan, for they are
essentially idealists. Present the idea, therefore, to the young
people of the schools and churches, t"ren if the organization
to benefit is a settlement, a hospital, visiting nurses or tubercular
cases.

Keep telling the people through the newsnan<=r. the net
profits of the entertainments and the amount needed to complete
the work in hand. It mav be possible, about one evening in six,
to have a thoroughly inspiring travel or scenic evening, but it is
important to have some speaker to talk as the films progress.

REEL and SLIDE

19

Slides I

Questions on Lantern Slide Sub- n
jects will be answered by mail if ||
stamped envelope is enclosed in m
addressing this department.

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinii

SLIDES OF THE TIMES

The lecturers are getting busy for winter work
and the slide houses, especially those with educa-
tional libraries, are swamped with requests for
sets suitable for autumn evening talks. And
there is plenty to talk about and picture this
year if ever! The return to peace conditions
brings with it an opportunity to study about the
war, its causes and results and there is no better
method than by means of the lantern slide lec-
ture. The slides of the times are sets dealing
with world affairs, war scenes, incidents and per-
sonalities. We find Professor F. E. Calland, of
Beloit College delivering a timely lecture on Rome,
taking advantage of the present interest in the
Eternal City and modern Italy. This lecture is
interesting and ever popular though perhaps more
so now than in the past. The high lights in the
origin, the decline, and the fall of the mistress
of the world are contained in this lecture.

Many of the illustrations used by Professor
Calland are beautifully done in colors. Some of
them were by noted French masters. Reubens
and Turner were two of the artists whose works
are shown most frequently. Pictures which link
the historic traditions of Aeneas and Romulus
and Remus regarding the founding of the city are
first flashed on the screen. Aeneas, the Trojan,
driven from his home, Ilium, by the Greeks, was
commanded by the gods to found a new Troy
in Italy, and it was his descendants, Romulus
and Remus, nursed by the wolf, who performed
this task.

Illustrations of the great Punic wars, in which
Rome and Carthage struggled for mastery of what
was then the civilized world, are particularly
striking. The heroic martyrdom of Regulus, who
went back to certain death as a hostage because
of his plighted word, the wonderful work of Han-
nibal, the great Carthaginian general, and the
capture of Syracuse with the murder of Archi-
medes, the great mathematician, at his work, are
all portrayed in this part of the lecture.

The lecture centers about Caesar. Professor
Calland quotes authorities, one of whom he de-
clares named Caesar the greatest character in his-
tory, with the exception of Christ. He says that
the Roman also ranked with Alexander, Hannibal
and Napoleon, and great leaders of the present
war, as a general. Examples of the efficient
armies trained by this soldier, pictures of some of
his triumphs in celebration of victories, and his
tragic assassination on the Ides of March, 44
B. C, are also shown.

» «■ *

Other interesting pictures connected with tales
of the eternal city, were those of Cornelia, whose
only jewels were her two sons, Cincinnatus, who
left his plow and led the army to victory in four-
teen days, the romance of Antony and Cleopatra,
the Roman forum, from which Cicero and others
thundered forth their speeches, and Nero, perse-
cutor of Christians.

* * *

At Chicago University, Frank Louis Schoell,
instructor in romance language and former lieu-
tenant in the French army, gave an illustrated
lecture on "Strasburg in 1919" at the Harper
Assembly Room. The war was to have another in-
ning at the latter, with Prof. William Edward
telling of "The Dilemma of the German-Amer-
icans." at Mandel Hall. In the evening Dr. Frank
W. Gunsaulus lectured on the "Near East."

Other interesting lecturers to be heard at the
school are Antranig Arakel Bedikian, pastor of
the Armenian Evangelical Church of New York;
G. Buchanan Gray of Oxford, England, and
Frederic Mason Blanchard of the University of

Chicago.

* * *

The average lantern slide lecture is becoming
rather a cut and dried affair, largely because the
average lecturer fails to understand changing pub-
lic taste and the evolution of entertainment. For
years there has been a sameness in illustrated lec-
ture work, not alone in the subject selected, but
in the talks that accompany them. Need this be
so? Isn't it possible to introduce sensible novelty
into the slides as well as the lectures in order to
successfully compete with other forms of public
entertainment easily available to the general pub-
lic?

We think so. In fact, there are a few lecturers
who have been able to progress with the times and
public demand sufficiently to retain popularity.

A generation ago standards of entertainment
were not high; that is, people enjoyed more simple
and conservative forms of entertainment. An "il-

lustrated visit" to New York or London proved
popular and capable of holding the interest of an
average audience for an hour or more. Today,
however, with a picture theater on nearly every
corner, with periodicals full of exciting fiction,
with automobiles for almost everybody, with
greater capacity for amusement than formerly,
only entertainment in tune with modern condi-
tions can succeed. There is still a demand for
screen lectures; there are just as many stereop-
ticons at work, but the audiences are not so large
or so patient. Yet it is possible to make an illus-
trated lecture so interesting and timely that it
may successfully compete with the movies. The
secret lies in careful selection of subject matter,
keeping it in tune with the times, selected with re-
gard to the habits and thoughts of the individual
audience.

An examination of the programs of the illus-
trated lecture courses being held in Chicago
schools each season demonstrates how variety and
timeliness may be maintained.

No lecture for delivery before a mixed audience
should be without at least a trace of comedy. It
is essential that pictures at least must satisfy
curiosity and the ideal condition results when the
speaker can arouse curiosity by his words and sat-
isfy it by means of his screen.

What types of illuminants may be used with the
stereopticon? G. H.

Answer: Electricity is desirable for lantern
slide projection, but not necessary, as very satis-
factory results can be accomplished using acety-
lene or some other independent form of illumi-
nant. There are two forms, either of which would
be satisfactory where electricity is available, one
being the old standard, reliable arc lamp, which
has been in use for a great many years, and the
other the newly developed gas-filled Mazda incan-
descent lamp. Ampere for ampere of current con-
sumption, the gas-filled Mazda lamp is more effi-
cient than the arc lamp. In most cases it can be
attached to the ordinary incandescent socket with-
out the necessity of special wiring (usually re-
quired in the use of an arc lamp) and as a rule
it is entirely automatic, requiring no attention
whatever. For certain purposes the arc lamp is
more satisfactory than the' incandescent lamp, but
in the majority of instances the latter is to be pre-
ferred. The cost of operation is approximately
the same, on the basis of a rated life of 100 hours
for the incandescent lamp, the current consump-
tion being lower in the incandescent lamp and the
cost of the bulb being slightly higher than the cost
of carbons required to operate an equivalent
length of time with the arc lamp.
* * *

What is the most convenient way for a small
user to get illuminating gas? A. B. O.

Answer: If you have an automobile supply sta-
tion or garage convenient you can usually make
arrangements to borrow a presto-lite tank, and
return it after you are through using it, paying
only for the gas consumed. Sometimes it is im-

possible to make such arrangements, in which case
you can buy a presto-lite tank, which you can ex-
change for a full one after it has been emptied,
paying the difference in price, or you can purchase
a generator and make your own gas, just as you
desire. There are several different types of acety-
lene burners on the market, that which gives the
most illumination being generally conceded to be
the four-jet acetylene burner backed by a silvered
reflector.

How much do stereopticons cost f B. M. J.

Answer: The cost of a stereopticon, for either
electricity or acetylene, ranges from $30 up for a
good reliable machine. The best machines for lan-
tern slide projection are the dissolving instru-
ments, which cost in the neighborhood of $100,
depending upon the equipment. It is possible to
purchase stereopticons all the way between these
two prices. A good first-class single machine can
be obtained at a price in the neighborhood of $40.

* * *

A steadily increasing number of public libraries
are acquiring slides on various subjects for dis-
tribution among churches, clubs and schools in
their vicinities and in many cases, notably in Bos-
ton, this plan seems to have much to recommend
it. It seems particularly the public library's func-
tion to supply well chosen educational subjects.
In many cases these institutions are able to supply
good original material from their prints and books
on hand to cover a wide range of demand along
literary, scientific and artistic lines. This mate-
rial, placed in the hands of a competent slide
maker, often makes possible the availability of sub-
ject matter not within convenient reach of the
average slide house itself.

* * *

In the realm of astronomy, an interesting ex-
periment is being conducted in a series of five
lectures before girls' classes by Doctor A. M.
Harding, professor of mathematics and astronomy
at the University of Arkansas. A few of the
questions to be answered in these lectures are:
Are Mars and the other planets inhabited? What
keeps the sun hot, and where is it at midnight?
,/hy are some stars red and others blue? The
lectures are illustrated by several hundred lan-
tern slides showing telescopic photographs of the
sun, moon, the stars, the comets and meteors, and
other heavenly bodies.

Mercury, Venus, Mars and the other planets,
the myths concerning the sun, the moon, and the
rest of the celestial bodies were the subject of the
first lecture. The question of Mars' being in-
habited, and the possibility of communication with
her will be features of the program.

There is little doubt that the supply of new
and timely slide subjects will be ample this win-
ter. Slide houses are busy gathering war ma-
terial from many sources, including the bureaus
at Washington. Also, the Government is having
many thousands of slides from official photographs,
showing various phases of war and war work and
especially the role played by this country in the
winning of it. J. S. B.

I ?— ASK US—? |

^illllllllllillllllllllllilllllllUIIIIIIIIillllllllllli

Can a Standard projector be adapted to use the
filament lamp? J. B.

Answer: Yes. Such an adapter is made and
sold by the Motion Picture Projector Company, 35
South Dearborn St., Chicago 111.

* * *

Where can I rent the Universal Screen Maga-
zine? Robert Harmon, Detroit.

Answer: There is a Universal film exchange in
your city. Apply there.

* * ' *

We are located in the country and have no elec-
tric current available. We do not see how we can
get adequate projection without ample current.
•What can be done? Rural School 40.

Answer. There are practical portable units ad-
vertised in Reel and Slide. Communicate with
the advertisers.

* * #

Can you tell me where to find a reliable set of
historical slides for school use? I am told there
are many in existence bearing on the history of
the state, but have failed to locate any available
ones. Teacher, McKeesport.

Answer: The will of William C. Stevenson,
Jr., who died recently in Philadelphia, bequeathed
to the Historical Society of Pennsylvania a large
collection of historical negatives and slides.
Whether they are to be loaned for use or not, a
letter to the society would doubtless bring a help-
ful reply.

* * *

What are the special requirements of the post-
office department in shipping motion picture film
by mail?

Answer: Postmasters are directed to exercise

special care in accepting motion-picture films for
shipment in the mails, to see that the containers
are in good condition, and have attached thereto
the _ required "Caution" label. Containers for
motion-picture films must comply with the follow-
ing requirements:

"Moving-picture films must be packed in tightly-
closed metal cases inclosed in a strong, spark-proof
wooden box, or in spark-proof cases made of sheet-
iron not less than 0.02-inch thick (No. 25 U. S.
standard gauge) and lined throughout with fiber
board at least % inch thick, or some other equiva-
lent insulating material. The covers of these
cases must fit tightly and must lap over the body
at_ least 5/i inch on the sides, forming a tight
joint."

All packages containing motion-picture films
must have attached thereto bv the shipper a dia-
mond-shaped yellow label, each side 4 inches long,
with the wording printed in black letters inside of
a black line border measuring zy2 inches on each
side, reading as follows:

"Notice to Postal Employees. Caution — Keep
fire and lights away. Sweep up and remove
carefullv contents of broken packages. This is
to certify that the above articles are properly de-
scribed bv name and are packed and marked and
are in proper condition for transportation, accord-
ing to the regulations prescribed bv the Post Office
Denartment." The notice must be signed by the
shipper.

All such packages must be placed in cars and
offices in positions that wi" permit of their re^dy
removal in case of fire. They must not be loaded
in cars nor stored in stations or offices in contact
with steam pipes or other sources of heat.

20

REEL and SLIDE

a^iiiiiiiMHiMTOMimniiiininiiiiiiiiiiiiiiiiiiiN

Ad Slides — Good and Bad

A bepartment of Criticism, Edited for
Reel and Slide Magazine by Jonas Howard

iffltnuimiwiiwwiHiiimiiiimiiiiiiiiiii niniiiiiiiiiiiii ■ miiuiiiHi ■ mi mil i ■miniiii miii linn niti inn iiiiiiiiiriiiiiiiiin ■ mrii nun iiiiiimi ■iiiiiih miii mini

FROM time to time there has been put on the market
various types of automatic stereopticon contrivances, all
designed to show a series of slides in rotation and re-
quiring no attention from an operator except to start the
machine going. Perhaps there are a dozen of this type avail-
able but very few of them have gone ahead and reached the
classes of advertisers who might reasonably make use of such
a form of advertising. It has been the writer's privilege to
examine the majority of these stereopticons and several of them
have reached an advanced stage of perfection and deserve the
consideration of the advertiser whose business could use them
to advantage. One such machine is not sold outright but is
leased for a period of time which would seem to be the most
practical and efficient method of discovering their profitable utility.
The whole question of the proper use of lantern slides in
publicity involves a close study of :

(a) The manufacturer's method of distribution.

(b) His form of advertising.

(c) His product.

(d) His dealer organization or other outlet.

* * *

In the race to strengthen a dealer organization nowadays,
many groups of rival manufacturers have set out to coddle the
dealer by expending great sums on dealer help service, much
of which is waste. The fact that the dealer gets a pretty good
supply of slides from the various firms with which he is doing
business means that he is going to cut down on his theater ex-
hibitions and choose only those slides which are, in his estima-
tion, the best. However, several national advertisers have tried
out the automatic stereopticon as an added leverage and with
success. The automatic stereopticon, leased by the manufacturer
and loaned to the dealer as a means of projecting his slides before
his immediate prospective customers, has simply added on to the
usual theater circulation achieved under ordinary circumstances.
But there was one objection found to this plan by an Eastern
firm. They found that the dealer was showing the slides of
several other concerns by means of their machines in his show
window ! In other words, they found themselves footing the bill
for the other fellow.

Show window projection is no better than theater circula-
tion, but it certainly is as good. No one will deny that. People
who pass the average retail store can conveniently buy there,
especially in the smaller towns. A stereopticon will attract at-
tention and get a crowd of from three to twenty-five people and
they are right on the spot ready to buy at the time the visual
appeal is made. The trouble is that the novelty is liable to wear
off after a time and this perhaps has retarded the popularity of
the automatic machine among advertisers in general.

* # #

A Chicago modiste installed such a machine in her reception
room and with her it has been . a big success. People waiting
for attention may sit and view the newest styles in perfect eas'e.
They may be given hints concerning her latest styles in advance
of their sight of the real article.

These machines take standard size lantern slides and usually
project with unusual brilliancy. They may be easily connected
up with any electric light socket and can be as easily moved as
a phonograph. They may be had in artistic designs, devoid of any
mechanism showing and are really an attractive thing in a show
window or reception room. There seems to be somewhat of a
craze for automatic projectors of all kinds, two machines now
on the market projecting motion picture films, rewinding auto-
matically and not needing any attention to speak of.

* * *

Several manufacturers of advertised food products and
kitchen appliances have found the following method of project-
ing slides of great value. The plan might easily be followed by
others with similar lines to offer.

Competent lecturers are employed by the season to prepare
really valuable lectures on specific phases of household economv.
(In many instances, college professors have been secured.)
Neat circulars are sent to domestic science r>nd women's clubs
as well as the larger schools and churches, offering to have the
speaker deliver his illustrated lecture at a given time with no
cost to the institution or club.

The professor is supplied with a beautiful and interesting set

of lantern slides to go with his lecture, illustrating the appli-
ances and products of the company by which he is employed. The
only advertising is seen on the screen itself, though the lecture
is given "through the courtesy of the Blank Mfg. Company,
makers of the Best Quality Electric Irons."

An effort is made to give some really useful information
and to make the pictures and the talk entertaining and instructive.
One firm goes so far as to pass around cards after the lecture
by filling out which the women in the audience may get an article
described on free trial. It has been found most successful, how-
ever, to follow the lecture up with mail matter calculated to
make direct sales or sales through the nearest dealer. The
lecture and pictures rouses interest and an immediate follow up
has resulted in a surprisingly large number of actual sales. One
firm has 10 lecturers out, five of them being women with wide
experience in household economy.

The average small town uplift club is always looking for
good speakers and good lectures and the fact that the lectures
may illustrate a well advertised article makes no difference, pro-
viding the speaker is good and he really has something to say.
There has been no difficulty in booking these speakers for several
weeks at a stretch. In fact, one Pittsburgh firm has a waiting
list, covering four typewritten pages.

In this work, only the best slides should be used. The
speaker is on the job through courtesy and if he projects garjsh
and uninteresting copy, he will do much to kill the interest he
hopes to rouse and maintain.

* * *

A Boston firm has found a novel use for the stereopticon —
novel, that is, since it applies an old idea in a new way. It was
the intention of this clothing house to have a huge sign painted
en the blank wall of a building opposite. It was the wish, how-
ever, to change the reading matter weekly, a costly and almost
impossible undertaking on account of the great area of the
space paid for. A permanent screen was fastened to the build-
ing and a powerful stereopticon with a 60 foot throw was placed
in a window of the store in the proper position. High grade
slides were ordered, which, when projected on the wall, gave a
novel sign that attracted much attention. Change of copy merely
nieant making a new slide. All colors were easily available.
Though the image was somewhat dim at first, experimentation
improved it.

* * *

Chicago's health department, of which Dr. John Dill Rob-
ertson is head, is "advertising" good health in the lobby of the
Chicago City Hall by means of lantern slides and an automatic
stereopticon. Great crowds are always passing and repassing
in this rotunda and the slides, which are projected on a miniature
screen, are watched with interest. The slides are artistically made
and teach the lessons of sanitation and good health. The plan
'has been in operation for some time.

* * *

Beverage makers are finding the slide a valuable medium
for the advertising of their products these days. The Milwaukee
brewers, who have turned their breweries into soft drink fac-
tories, are giving out colored slides as dealer help service, with
the imprint of the retailer included.

Growth of the Slide Industry

Beginning with October issue, REEL AND SLIDE
will begin publication of a series of articles, describ-
ing the present magnitude of the lantern slide industry,
illustrated with interesting pictures taken in the largest
slide manufacturing shoo in the world.

The early history of the lantern slide and its advance-
ment among the practical mediums of education and
advertising will be given as well as a description of
the operation of a modern lantern slide studio.

By Thomas Bedding

Mr. Bedding is a student of photography, in practice
and theory, and having mastered it, has become recog-
nized throughout the world as an authority on all phases
of the art. He was chosen editor of the British Journal
of Photography; member of the Photographic Society;
president of the Photographic Convention of the United
Kingdom; founder and president of the Professional
Photographers' Association; and member of many other
societies, clubs, and public bodies.

Read Mr. Bedding's series, beginning in REEL AND
SLIDE, for October.

REEL and SLIDE

21

SCIENCE

INDUSTRY

SOCIOLOGY

.0011 CINEFIATOGR

The lessons inculcated by motion pictures will be
retained for years after the printed word in a text-book
has become a hazy memory.

Physics

(Picture released through Beseler Educatonal Film Company, A'eiv York)
ANALYSIS OF MOTION

Certain things move with such velocity that the eye is powerless to
observe the phases of their movements without the aid of the ultra-rapid
cinematography which analyzes such movements.

Here are two natural phenomena, the ascension of a jet of water and
the contact of the ball with it.

The ultra-rapid cinematograph takes pictures at the rate of 1,200 per
second and shows us, about 100 times slower, the detail of these movements.
Here is the jet of water.

Observe how the jet leaves the perpendicular when the ball strikes it
and how it regains the perpendicular and maintains the ball.

What the eye sees. What the eye does not see.

A bullet is fired at the rate of 200 feet per second. Note the recoil. The
bullet describing its trajectory.

In the 100th part of a second three things take place. The bullet
strikes the ball, the ball falls, and the jet re-forms.

The bullet projected from the left strikes the ball and throws it from
the jet, which re-forms in curious undulations.

The bullet mises its objective, strikes the jet supporting the ball, and
the ball consequently falls. The ball falls and rebounds.

The effects of a bullet on solid objects are also curious to observe. What
the eye sees. What the eye can see only by means of ultra-rapid
cinematography.

{Recently, the Advisory Commission on Community Centers of ilic
Chicago Board of Education met to discuss the best method to install moving
picture equipment in more of the Chicago schools. The discussion at this
meeting, printed below, is interesting, and perhaps useful, to heads of edu-
cational institutions contemplating similar installations. This concludes this
report. — Editor.)

MR. Cole, of the Superintendent's office, called upon,
spoke a^s follows : "Moving picture film is going to
be the greatest factor in education. The thing that
is preventing this is the restrictions that are being
placed on the use of inflammable films by the building de-
partment, which requires that all films be used in booths and
the machines operated by licensed operators, so that the ex-
pense involved makes it almost prohibitive. The ideal use for
a moving picture machine is in the classroom, so that films relat-
ing to the subject being considered can be shown. The whole
matter could be settled if, in some way, the requirement could be
made by which films could only be manufactured on slow-burning
medium. This is being done in France, and the city of Paris was
instrumental in bringing it about by ordering that on and after a
certain rate only slow-burning film could be shown in any of
their theaters. If cities like New York and Chicago would join in
such a proposition, the same thing could be done in this country.
The great handicap is that we have not a satisfactory slow-burn-
ing film.

Mr. Loeb stated : "All these gentlemen seem to be of the
opinion that it would be wise to get engineering assistance as to the
kind of booth that could be cheaply constructed and answer the
purpose, in addition to making changes in the ordinance. Would a
booth be necessary; or is it necessary to change the ordinance and
also devise a new type of booth ; or could a new type of booth be
devised that would meet the present ordinance? Are booths
necessary?"

Mr. Cole said that a licensed operator charged $6.00 for each
performance, and that this prevented the full use of equipments,
making it out of the question for many of the schools.

Mr. Loeb : "Mr. Kent says he makes great use of his machine,
and I understand that the machine at the Lane school is very
much in use. The fact that there are about 30 requests now for
machines seems to indicate that if they had them they would use
them. The question of operators is tremendously- serious; It is
handicapping the use of the machines. I do not think it is fair
to sav no use is made of them where installed."

Mr. Hopp : "It is apparent that there is not only a demand
but a continually growing demand for the use of pictures in the
class room as well as the assembly hall. There are also obstacles
to overcome. The necessity at present demands that the ordinance
requires booths of certain kinds and other things in connection
therewith involving expense, would involve an amount that would
make it imnoscible to so on to the extent desired. It does seem
— as my individual opinion — that some effort could be made to

help get this work in the schools to enable them to keep pace
with cities of smaller size, who are ahead of us.

Mr. Glover said he was not concerned about the machine,
that the problem was one of films, that they break, and then is
when the hazard comes in, as the machine has to be opened, and
safeguarding had to be provided. With the slow-burning film the
material was different, had not the same characteristics. He did
not believe it was difficult, as claimed, to obtain it. He said they
simply asked for it, but admitted there were various reasons why
its introduction was difficult.

Mr. Loeb then made the motion that the chairman appoint a
committee of not more than 5 or less than 3, to consider the pres-
ent ordinance and make desirable suggestions as to changes in it;
that this committee be instructed to work with Mr. Hedja, Mr.
Peil and Mr. Tousley, also Mr. Cole and Mr. Howatt of the
Board so that there should be continuous operation, and make sug-
gestions for changes, to be afterward transmitted to the council,
and that the committee report back within two weeks. Seconded
and passed.

Photographic experts are "taking" the world nations at work
and at play — and are actually introducing everybody abroad to
everybody at home — and all for a few cents. While the motive
back of all of this art and this business is very properly profit,
we are glad to see one branch of the art carried on exclusively
for the moral and intellectual benefits which follow. It is doubt-
less news to most people that for four or five years the mind back
of one of America's great corporations has directed a work,
costing millions, which is now being offered to teachers and
schools at a price which makes its school use to cost almost
nothing. We refer to the Ford Motor Company, which has
quietly become one of the leaders in throwing onto the screen
scenes and processes throughly unique and without any thought
of financial or personal reward for itself.

This company has sent the most skilled photographers to all
parts of the United States, the islands of the seas, and to Mexico.
They are ready to go to the uttermost parts of the world. The
pictures resulting are issued by the iFord Motor Company — and
are released by the Goldwyn Distributing Corporation. They
are — all of them — new to all but the most traveled and afford
information and facts bearing on many departments of knowledge
such as history — geography— geology — botany — zoology, which
run through the various films.

Others of their films disclose processes of manufacture in
many lines of business — lines unknown to the most of us — such
as the production of carborundum, the manufacture of wall paper,
of steel, the canning of salmon; also the processes of making the
great American newspaper and the progress in common school
education.

In fact, the catalogue of the Ford Educational Weekly is
replete with films that are interesting and instructive, not only
to boys and girls, but to grown-ups, and these films are now
being offered to graded schools at an unbelievably low cost. It
will be worth any teacher's time and attention to examine care-
fully the advertisement in another part of this issue which speaks
of the Ford Educational Weekly.

Bright pupils in one's class do not need much attention. In
fact, bright pupils always form a very small part of a class.
Bright pupils can almost go it alone — without the "dear teacher."
But the others — the crowd — the mass — how they weigh down
and almost take the life and the heart out of the teacher. What
planning is not required in order to secure the pupil's attention?
What would we not do to develop genuine interest? What
would we not give to induce them to wake up? "Oh, if I
could just start that boy or that girl" — the teacher often ex-
claims— "then there'd be hope."

Now Educational Films of the right sort are a genuine basis
for that hope for a start. A good film starts anyone thinking,
so if only the right films are selected, that boy — that girl — that
class can be started, and not only started, but in the hands of
a real teacher, kept going. So as an "incentive starter" it seems
to us that a motion picture is thoroughly worth while. And
since, after starting, an educational film continues to hold and
instruct, does it not seem that we have found the engine for the
mind of the youth of the land?

22

REEL and SLIDE

smimimiiiiiiimiiiiiMiiiiiiiNMiMiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiM

Instructional Productions I
I of the Month |

I Contents of NewsWeeklies, Screen Magazines, Industrials I
and Scenic Reels, Which Have a Regular Release

Date, Will Be Reviewed in This Department. |

g 1

IIUIIIinilllllllllllllllNIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIllllllllllllUIUIIIIIIIIIIIIIIIIIUIIII^

New Screen Magazine Ranges Through Scenery and
Human Interest to "Futurist" Films

The Universal Film Company's New Screen Magazine No.
28 shows "The Saddlebag Railroad of Old Erin." Ballybunion,
in Kerry county, Ireland, near Killarney Lake region, has one
of the few monorailroads of the world. "How to Smile for
Beauty," by Lillian Russell, advises "Begin smiling when you
rise from your bed." "The Brown Ants' Dairy," cartoons the
"aphidas" (the ants' "cow"), a liny creature that feeds on plant
leaves, and gives a honey-like liquid, the rnilk of the ant world.
"Five Hats for a Dollar," illustrates how five hats can be made
for a dollar. Giles (Dad) Watson, of Forbus, Tennessee,
eighty years old, is still champion bear hunter of the Cum-
berlands, according to this number. "How to Read Your
Lover's Character, by Signor Falconi, asks, "Does he twiddle
his hat? If he does, he is fickle." "Making a Bit of Window
Glass" of lime, sodium sulphide, sand and 1,000 degrees of heat
would prove interesting. "Futurist Movies" introduces James J.
Corbett.

In No. 29, "Nature's Own Shower Bath," shows Lookout Moun-
tain, Tennessee, scene of a famous Civil War battle, also dis-
tinguished for its wonderful natural shower bath. Grandma Martha
E. MacDonald, 101 years old, of Jamestown, Tennessee, appears.
"Wonders of a Wayside Pond," hints advice new-old ; own your
own home is the gospel of the Caddis fry, larva, the master builder
of the old horse pond. "Making Iodine" from the ashes of or-
dinary seaweed follows. To the ashes are added black oxide
of manganese and concentrated sulphuric acid. "How to Test
Your Sweetheart's Character," by Signor Falconi, comes next,
and then "The Evolution of a Watermelon," illustrating the
transformation of a watermelon into head of negro boy; "How to
Bathe a Baby" is illustrated by Madame Schumann Heink. Last
the "Futurist Movies" present Dorothy Phillips, Universale popu-
lar screen star.

Social Life Turned Upside Down in Russia, as
Reported in Recent Releases of Kinograms

The departure of the Pacific fleet from Hampton Roads, Va.,
for the West by way of the Panama Canal is pictured in Kino-
grams No. 50. This is the first time in the history of the United
States that a really effective naval force has been assigned to the
Pacific. The proximity of the heavy fleet to Mexican waters, in
view of the situation developing may make some brand new history
soon. This issue includes a final intsalknent of pictures from
Petrograd under Bolsheviki rule, and includes the Russian method
of cleaning streets by melting away the snow with outdoor fires,
the Russian navy all dressed up with flags by the Reds, and a
street meeting of the Bolshevists.

The first pictures ever made of a religious ceremony at Zion
City, in Illinois, including a specially posed close-up of Wilbur
Glenn Voliva, the overseer and heir to the mantle of Alexander
Dowie, are included. Other subjects of special interest are the
New York boat strike, the dry-docking of a fleet of five sub-
marines at Charlestown, Mass., the coaling of the Leviathan, the
world's greatest transport ; Canada's reversible river that runs up
hill and down, a peaca celebation at Westminster in London, led
by Cardinal Bourne, and views of the artist colony that summers
on Cape Cod up in Massachusetts.

Yet another release of Kinograms shows the Prince of Wales,
who will soon visit the United States. The royal heir dons a
miner's suit and goes down into a coal mine. Dan O'Leary. the
celebrated pedestrian, on his 78th birthday engages in a twenty-
four hour walking contest with soldiers and mail carriers. They
are making the walls of ships out in California with mud bricks.
Kinoerams shows you how.

Other attractions are pictures of Fr?ncisco Vargas, the former
Mexican sculotor, fashioning- delicate studies from native life in
wax in an adobe hut near El Paso, Texas.

The Town of Up and Down — Sweetness— Mountain
Scenery and Sugar

A real William S. Hart wild west village is what they call
the little village of Eureka Springs, Ark., nestling down in the
heart of the Ozark Mountains. "The Town of Up and Down" is
what it is called in Ford Educational Weekly No. 158, distributed
through Goldwyn, because to get anywhere within the village you
must go up hill or down. The film contains a variety of views,
beautiful mountain scenery; scenes of the gaunt mountaineers
and their day in town; convict gangs making the roads up and
down the steep sides of the mountain ; and, in sharp contrast,
the many frolics of the students at a young ladies' finishing school
perched high on the mountain side.

No. 159, "Sweetness," travels after sweets from the beaches
of Hawaii to the north woods of Canada. The film shows us
where sugar and syrup come from, taking us first to watch the
immense sugar cane industry in the Hawaiian Islands, and then
to the Canadian woods in March. The old and new methods of
tapping the maple trees, gathering the sap and boiling it down
into maple syrup are shown, with some picturesque scenes of the
men wrapped in furs standing around the big fires in the woods,
with the big kettle of maple sap hung over the fire.

God's

A Reel Journey to the Capital of Panama
Handiwork

"A Reel Journey to the Capital of Panama," No. 160 of the
Ford Educational Weekly, is a travel picture giving scenes in the
City of Panama with its Spanish architecture and cosmopolitan
population. It is claimed one-half of the nations of the earth
are represented in this city. The film shows the life of the
happy-go-lucky natives and also depicts the beautiful public build-
ings and the water front with its immense wall which guards the
isthmus.

"God's Handiwork," No. 161, gives intimate views of the
Canadian Rockies, for the scenes are taken along trails which
can only be reached by horseback or on foot. The cameraman
has caught all the beauties of this wonderland of Canada, and
the film abounds in gorgeous mountain scenery, gigantic mountain
peaks covered with snow, awe-inspiring glaciers, magnificent water-
falls and mountain streams dashing between banks of snow.

Llamas of Peru — A Lesson in Thrift — New York
to London by Air

The only beast of burden in all America previous to Spanish
invasion was the Llama, a miniature camel in every respect save
that he has no hump and has a woolly coat. Like the camel.
he is patient, faithful, sure of foot and swift of gait; but the
dark side of his character shows in his refusal to make friends
with his master and a viciousness expressed in kicks and bites,
whenever overloaded or overdriven. He will carry 100 lbs. and
not an ounce more. The Bray Pictograph 6127 shows the home
life of a herd of these creatures in snow-capped ranges of the
Andes of Peru. Through these pictures one sees what they do
when their drivers overload them ; how they cling to the steep
rough sides of the mountains; when they are traveling; how
they eat, how they transport copper ore from mountains 10,000
ft. high to smelters in the valley below, and how they herd like
sheep when resting on the trail.

"A Little Lesson in Thrift" is a Pictograph which shows you
how to convert a single costume into a whole week-end wardrobe,
by the use of a little home magic which should be known to every
clever girl. If you have a sound but faded Georgette frock to begin
with, a sweater, a parasol, a chiffon scarf or two, you can run the
gamut of all the colors in the rainbow from Saturday to Monday
and come home on the train Tuesday morning in a brand new
frock, which nobody has seen. These pictures are hand colored.

Every magazine and newspaper in the world has shown pic-
tures of the giant Dirigible R-34 which recentlv made the record
trip from New York to London by air ; but few know how the
inside of the aircraft is constructed, where the pilot sleeps, where
the crew is qu?rtered, and how the engines operate. In the
Pictograph you are given clear pictures of all this and are shown
how mechanicial genius is solving the problem of nroper landing
places for the npw Line of Trans-Atlantic Dirigibles. The pic-
ture combines actual photography with a series of technical draw-
ings of interest.

Rev. Charles Hewitt, of the Hampden Bantist Church, Balti-
more, Md., recently eave a motion picture exhibition to 500 people
at a recreation center in that city.

REEL and SLIDE

23

SCENARIO — PRODUCTION

DISTRIBUTION

HE OTHER FEUOW'S IDEA

A WRITER on advertising topics
once made the remark that Charles
Dickens, were he alive, would
make the greatest writer of food
advertisements in the world "because of
his power to describe tasty viands in a
way to make the reader hungry for them."
Dickens drew word pictures of good things
to eat and has proved that sight, even more
than the sense of smell, has the greatest
sympathy with the appetite. This idea has
attracted more than one advertiser of com-
mon food products and the result is that
our magazines are being filled with lavish
and costly color plates of tasty items of
food with very little reading matter there-
with. * * *

Now, why cannot motion pictures create
a hunger for food articles in the same or
a more efficient manner?

In answering this question, consideration
must be given the following facts : Food,
in the ready to eat state, being inanimate,
does not benefit from animation ; motion
should only be employed where actually
needed.

To return to our question, films can best
be used in connection with the exploitation
of food by showing, not the food in its
finished ready-to-eat state as in the maga-
zine color plate, but the materials, labor
and conditions under which it is made. A
tempting viand, pictured in colors, is mere-
ly a view of the result of certain condi-
tions which are not and cannot be made
clear in the space of a magazine page or
two. Only the motion picture can accom-
plish this result quickly and effectively. The
motion picture then may be considered aux-
iliary to the color plate, fulfilling a worthy
and necessary function but exactly saying

"buy" to the public.

* * *

For the above reasons, films are being
found useful as a means of carrying on an
"educational" campaign by certain national
advertisers of package food products. The
magazine ads and newspaper cuts say "buy"
— the film guarantees the responsibility of
the broker and takes the buyer into his
confidence. The two work closely together
to get results.

A manufacturer of jellies and jams just
now entering the field has undertaken to
work along these lines, showing by color
plates the deliciousness of his products on
hot biscuits or wheat cakes and saying very
little, but visualizing what goes on to make
this product so good by scenes from the
berry field and the orchard, on through fac-
tory and warerooms to the table.

* * *

Mary Pickford's $750,000 a year is made
possible by advertising — screen advertising.
A good play for Mary Pickford is said to
be worth tons of white paper publicity.
One thing about film stars is that they are
constantly advertising themselves by ap-
pearing on the screen — an endless chain, as
it were.

Screen advertising is making ready to
occupy the center of the stage at the con-
vention of the Associated Advertising Clubs
of the World in New Orleans, September
21 to 25. Screen folk are determined that
this year that infant of the profession —

motion picture advertising — which grew in-
to a giant in twenty-four months, shall be
accorded a man-sized chair in the adver-
tising family circle.

* * *

To give the youngster a chance an im-
portant part of the convention program has
been turned over to the Screen Adver-
tisers' Association, which is the motion pic-
ture division of the associated ad clubs.
Harry Levey, manager of Universal's In-
dustrial and Educational Departments, is
president of the Screen Advertisers' As-
sociation. The principal theme of the con-
vention this fall will be how advertising
men can help bring capital and labor closer
together and how to help increase pro-
duction in order to bring down the cost
of living and at the same time add to
workers' earnings. It naturally follows that
the trump program card of the screen men
will be a motion picture based on the same
topic. This picture will visualize the screen
advertisers' interpretation of how ad men
might attain those ends.

President Levey is determined this pic-
ture shall earn the applause of perhaps the
most exactingly critical audience ever to
be assembled — the 17,000 advertising experts
who will gather at New Orleans. The best
talent in the screen men's organization is
being put into the film. The most brilliant
directors, scenario writers and artists have
pooled their skill to make the picture.

* * *

The prelude will portray the history of
advertising. According to the scenario edi-
tor's way of thinking, the late Mr. Stone-
hatchet became the world's first advertiser
when he covered the walls of his cave with
chiseled drawings to let posterity know
that as a hunter he was some guy. The
first scene of the prelude will be a close-up
of the old boy grinding out the world's
first ad copy. The screen advertisers will
present this picture to the associated clubs,
and after the convention it will begin a tour
of the world, to be shown at all the ad
clubs affiliated with the international or-
ganization. Officers of the Screen Adver- •
Users' Association are now holding bi-
weekly conferences with President Levey
on the subject of a program of films which
will depict the development of motion
picture advertising. It is planned to ex-
hibit films of this program from 11 A. M.
to 10 P. M. dailv in the Red Room of the
Grunewald Hotel.

* * *

The amazingly swift development of
screen advertising has only one counter-
part— in the development of modern adver-
tising itself, which was unknown one year
and a most vital artery of business not
many months after.

Today leading advertisers of the world
are recognizing the motion picture medium
as one of the indispensable branches of ad-
vertising to be used.

* * v

One marvelous thing about motion pic-
tures is their ability to stimulate the imag-
ination of the man with a very small
amount of that faculty. In six 75-foot
scenes the entire process of dipping cheap

furniture in paint vats was shown, whereas
if each detail were depicted it would take
2,500 feet of film. It is simple enough to
imagine the inconsequential actions of a
group of workmen if the chief actions are
shown. This development of imagination
in the people of the United States has been
achieved by moving pictures. Development
of imagination makes for more progressive
thought and a happier race. Thus, the
stoker on a night off finds himself in a
movie show, trying to imagine the details
of the murder of Darnley, expurgated by a
paternal censor.

* * *

What is the life of an industrial pro-
duction? Every buyer of advertising film
must pay some attention to this question
if he is a judicious advertiser and there
are a number of points to consider in
connection therewith by which the ad-
vertiser may be guided. We do not regard
the physical lasting qualities of the pict-
ure; a well handled negative kept under
proper conditions is good for years. We
refer to the subject matter itself, which
may easily become obsolete in a few months
or a few weeks, especially where models
of machinery may be concerned.

Experienced screen advertisers have
found more than one way to keep reels
up to date. One manufacturer of nation-
ally advertised package foods, whose mov-
ing picture appropriation amounted to $50,-
000 in one year, places his negatives in
the hands of his producers at the end of
each season for "editing." Changes in pro-
cesses, additions to the plant, new lines and
realignment of the old ones are added and
obsolete scenes are taken out. It has been
found also that methods of film produc-
tion are being improved upon steadily and
standards of the visual appeal are chang-
ing constantly. This "editing" process in-
sures pictures that are up to date and
worthy of exhibition. Film that is still
good is retained ; prints are renovated and
destroyed if worn out. New copies are
made.

* * *

Another Chicago firm in the ready-to-
v^ear clothing business finds it necessary
to order a complete new set of negatives
each season, not only because of the chang-
ing fashions, but also because of the rough
treatment accorded prints in circulation.

No advertiser who values his reputation
can afford to send out a print that is not
in excellent physical condition, that much
is certain. The utmost care is essential to
prevent such a thing and for this reason
_ most experienced screen advertisers find
it pays to recall all prints once a week
for careful examination. Theatrical film
exchanges take particular care to keep reels
in good condition but dramatic reels are
not often subjected to the rough treat-
ment given ad films. Inexperienced oper-
ators can do much to damage a film
and more operators of small experience
project ad films than is the case with
dramatic films. So much depends upon
how a film is treated that its period of
useful life can scarcely be gua^ed with
any degree of accuracy. E. J. C.

24

REEL and SLIDE

These Agencies Are Authorized Distributors and
Dealers for the DeVry Portable Projector

Baltimore, Md., and Delaware

*Harry Lewy

Lewy Commercial Film Studios
217 N. Liberty St.

Billings, Mont.

Western Theatre Equipment Co.
Babcock Theatre Bldg.

Bismarck, N. D.

Publicity Film Co.

Boston, Mass.
Cobb Studio
175 Tremont St.

Burlington, Vt.

Harold W. Slocum
184 Church St.

Chicago, 111.
Atlas Educational Film Co.
63 E. Adams St.

Chicago, 111.

Commercial Motion Picture Co.
2436 Sheffield Ave.

Chicago, 111.

*Wade Talking Machine Co.
14 N. Michigan Ave.

Dallas, Texas

*Southern Theatre Equipment Co.
1815 Main St.

Dayton, Ohio

Projection Equipment Co.
Box 97.

Denver, Colo.

*The Swanson & Nolan Theatre Equipment Co.
Box 1854.

Des Moines, Iowa
*Superior Educational Film Co.
577, 7th St.

Perfected

Detroit, Mich.
*J. Millen
724 Penobscot Bldg.

Dubuque, Iowa

Egelhof & Son.

Emporia, Kansas

Mr. M. L. Smith

Kansas State Normal School

Department of Visual Education.

Erie, Pa.

Ashby Printing Co.

Fargo, N. D.

Northern School Supply Co.

Grand Rapids, Mich.

The Camera Shop
16 Monroe Ave.

Jersey City, N. J.

Harry Glessner
249 Pacific Ave.

The l!

Portable ¥"

In constant touch with
relating to the applicaticj
particular need — the distill
De Vry Corporation offei j
equaled fund of informatij

Reaching far beyond the
transaction, the measure o,
gauge.

For these reasons — no lef
of the projector — repeated
tage are the rule.

Write for complete descrft
of DeVry service in whic
pictures to your needs ar

The DeVryft

1240 Marianna Street

*State Disk

REEL and SLIDE

25

Projection

>eVry

e Projector

jry phase of the situation
of motion pictures to a
iting organization of The
to the interested an un-
usual considerations in a
service rendered is their only

than the inherent quality
lealings of mutual advan-

:ive catalog — a small part
the application of motion
fully explained.

Corporation

f Chicago, Illinois

These Agencies Are Authorized Distributors and
Dealers for the DeVry Portable Projector

Kansas City, Mo.

*Equitablc Film Corporation
Ozark Bldg.

Newark, N. J.
Edgar B. Haines
25 Avon Ave.

New Orleans, La.

*Harcol Film Company.
406 Tudor Theatre Bldg.
General Southern Distributors

New York, N. Y.

Independent Movie Supply Co.
729 Seventh Ave., 6th froor.

New York, N. Y.

*J. H. Dreher

The DeVry Corporation, New York Branch
141 W. 42nd St.

Philadelphia, Pa.
Thos. D. Burhans

Community Motion Picture Bureau
1208 Vine St.

Pittsburgh, Pa.

*Mr. George Bates
Pittsburgh Commercial M. P. Co.
938 Penn. Ave.

Portland, Ore.

Service Film & Supply Co.
393 Oak St.

Providence, R. I.

Western Feature Fill
76 Dorrance St.

Co.

Richland Center, Wis.

A. S. Rockwell

St. Louis, Mo.

Evangelical Brotherhood Film Assn.
2911 McNair Ave.

St. Louis, Mo.

*Schweig-Engel Film Corporation
4927 Delmar Blvd.

St. Paul and Minneapolis, Minn.

*Raths, Mills & Bell, Inc.
817 University Ave.

Salt Lake City, Utah

*Eric V. Saderup
604 Continental Bldg.

San Francisco, Cal.

*Atlas Educational Film Co.
821 Market St.

Spencer, W. Va.

Robey Electric Co.

Spokane, Wash.

*Mr. Al. Clapp
South 171 Wall St.

Spokane, Wash.

*John W. Graham & Co.

Toledo, Ohio

Animated Ad. Service
206 Huron St.

tutors.

26

REEL and SLIDE

NEW
INSTRUCTIONAL

Films and Where to Get Them

Travel, Literary, Industrial, Topical and Comedy

Illllllll!llll!llll!!!lllllilllllilll!!l!llllil!llll]|li

Films for the Family Group

(Received and listed by the National

Juvenile Motion Picture League

of New York)

The following are longer dramatic pictures for
the family and for young people which have' been
used successfully for special programs in thea-
tres:

Exhibitors' Mutual, "The Man Who Turned
White"; Famous Players-Lasky (Paramount),
"The Busher," "Peppy Polly," "Fires of Faith,"
'tome Out of the Kitchen," "Hay Foot, Straw
Foot"; (Griffith-Artcraft), "True Heart Susie,"
Fox, "Help! Help! Police!" "Miss Adventure";
Goldwyn, "The City of Comrades"; Metro, "The
Lion's Den," "Amateur Adventuress"; World,
"Three Green Eyes," "Home Wanted."

FAMILY FILMS

In His Brother's Place. Reels, 5; producer,
Metro; exchange, same. Remarks: Hale Hamil-
ton. In part 4, cut title, "damned fresh." In
part 5, cut the title containing the word "dam-
site."

Cupid Forecloses. Reels, 5; producer, Vitagraph;
exchange, same. Remarks: Bessie Love.

Rose O' the River. Reels, 5; producer, Famous
Players-Lasky; exchange, Paramount. Remarks:
Lila Lee.

Choosing a Wife. Reels, 6; producer, Samuel-
son's British Prod. ; exchange, First National.
Remarks: In part 2, cut fight on cliff.

The Kingdom of Youth. Reeds, 5; producer,
Goldwyn; exchange, same. Remarks: Neal Ken-
nedy and Tom Moore.

Temporary Alimony. Reed, 1; producer, Uni-
versal; exchange, same. Remarks: Neal Burns
Comedy.

All Bound Round. Reel, 1; producer, Uni-
versal; exchange, same. Remarks: Lyons and
Moran comedy. Cut sticking out of tongue.

RECOMMENDED FOR YOUNG PEOPLE AND
ADULTS

Come Out of the Kitchen. Reels, 5; producer,
Famous Players-Lasky Corporation; exchange,
Paramount. Remarks: Marguerite Clark. In
part 1, cut title containing the word "Lordy."

I'll Get Him Yet. Reels, 5; producer, Famous
Players-Lasky Corporation; exchange, Paramount.
Remarks: Dorothy Gish. In part 1, cut title con-
taining "darn." In part 4, cut pistol scenes. In
part 5, cut scene of drinking from flask.

One of the Finest. Reels, 5; producer, Gold-
wyn; exchange, same. Remarks: Tom Moore. In
part 1, cut title "shut up." In part 4, cut drink-
ing scene. In part 5, cut shooting scene.

A Man of Honor. Reels, 5; producer, Metro;
exchange, same. Remarks: Harold Lockwood. In
part 5, cut views of pistol.

Harold, the Last of the Saxons. Reels, 2; pro-
ducer, Drew-Paramount; exchange, Paramount.
Remarks: Mr. and Mrs. Sidney Drew. Cut scene
of man drinking from flask in parts 1 and 2. Cut
title "Heaven," etc., in part 2.

The Busher. Reels, 5; producer, Thos. H. Ince;
exchange, Paramount. Remarks: Charles Ray.

The Little Boss. Reels, 5; producer, Vitagraph;
exchange, same. Remarks: Bessie Love. In part
5, cut fighting scene.

The Big Little Person. Reels, 6; producer,
Universal; exchange, same. Remarks: Mae Mur-
ray. In part 6, cut title containing the word
"damn."

The Other Man's Wife. Reels, 6; producer,
Carl Harbaugh; exchange, Independent Sales
Corporation. Remarks: Stuart Holmes. In part
3, cut scene of girl smoking.

The Lion's Den. Reels, 5; producer, Metro;
exchange, same. Remarks: Bert Lytell. In part
3, cut title "The old hens," etc. In part 4, cut
comedy on screen. In part 5, cut scene of man
being knocked down and title, "Need a Hell of
explaining," etc.

New York City Civic Administration, Part 4.
Reel, 1; exchange, Beseler. Remarks: The Fire
Fighters. A lumber yard blaze, fighting flames in
lower Broadway in zero weather, fire boats in
operation, a river front fire.

Babies of the Farm. Reel, Yz ; producer, Dit-
mars; exchange, Ed. Film Corp. of America. Re-
marks: A family of guinea pigs, real pigs, kittens,
baby rabbit, baby mice, little chick just coming
out of shell, an hour later, one day old, nest of
birds, divie fcolored'l tobies.

Spanish Places and People. Reel, J4 ; producer.
Ed. Film Corp. of America; exchange, same. Re-

marks: Colored Library De Luxe Picture. City
of Seville, the garden of Al Cazar, Girolda,
Moorish tower, belfry at noon, Tower of Gold,
Retero Park in Madrid, sardine fishermen in the
Mediterranean, country life in Northern Spain,
little villages cling to rocks, dancing.

Lessons in Physics No. 4. Reel, 1; producer,
Pathe; exchange, Beseler. Remarks: Experiments
with liquid air.

Separate Trails. Reel, 1; Producer, Robert C.
Bruce; exchange, Ed. Film Corp. of America.
Remarks: Scenes taken in the Yosemite, following
the separate trails of the wanderer and his dog.
Loneliness creeps on the man when he discovers
that the dog has chosen a trail of his own — a
trail that leads to a woodchuck hole.

Scenic Succotash. Reel 1 ; producer, Robert C.
Bruce; exchange, Ed. Film Corp. of America. Re-
marks: A beautiful American scenic.

Pathe News No. 61. Reel, 1; producer. Pathe;
exchange, same. Remarks: London, peace cele-
bration; Chicago, views of ill-fated "Blimp";
Paris, horse race, Premier Clemenceau and Presi-
dent Poincare greeted as they enter grandstand.
Pathe News No. 6?. Reel. 1; producer, Pathe:
exchange, same. Remarks: Bayonne, N. J., mil-
lion gallons of gasoline burn, one of the fiercest
fires in years, tank blows up; Paris, celebrating
Bastile Day. President Poincare. escorted to
grandstand, French troops led by Joffre and Foch,
British by Haig and American by Pershing.

Pathe Review No. 15. Reel, 1 ; producer, Pathe;
exchange, same. Remarks: Pathecolor, on the
coast of Norway; Ditmar's film, Zoo babies, Aus-
tralian emus, bears and wolves; silk making in
America; Pathecolor, goldfinch, one of nature's
sweetest songbirds; Novagraph film, how some
animals behave, birds, sea lions, hare, kangaroo.
Gaumont Graphics No. 69. Reel, 1; producer,
Gaumont Film News; exchange, same. Remarks:
Paris, celebrating Independence Day in France,
Gen. Pershing, Premier Clemenceau and Pres.
Poincare; Chicago, De Valera, Irish "President,"
welcomed; Anteuil, France, horse race; Rio de
Janeiro, Brazil, celebrating the signing of peace
treaty; Hamilton, Mass., polo game; Washington,
D. C., war chiefs inspect Insurance Bureau;
Calixco, Cal., end of war leaves cargo of cotton
unsold; San Francisco, Cal., visitors at Naval
Station.

New Screen Magazine No. 23. Reel, 1; pro-
ducer, Universal; exchange, same. Remarks:
Views of Trieste; America's doughnut king,
Adam Brede; how and when to wear a veil, by
Lillian Russell; war fumes of destruction, how
poisonous gases are made; how to carry a cane;
futurist movies.

Hearst News No. 30. Reel, 1 ; producer, Inter-
national; exchange, Universal. Remarks: Wash-
ington, D. C, heroic Czech troops on parade; neir
El Paso, hiding place for Mexican bandits at Rio
Grande: New York, wooden car crash on elevated
road; Los Angeles, Cal., oil wells in backyards;
New York, elephant getting his yearly oil bath
and manicure; Washington, D. C, Cabinet meet
for first time since Pres. Wilson's return; Gen.
Dickman just back from Germany is ordered to
Mexican border.

Hearst News No. 31. Reel, 1; producer, Inter-
national; exchange, Universal. Remarks: Archan-
gel, exclusive views of the Yanks in the trenches
in far-away Russia; Washington, D. C, troops end
race riot, sailors from the President's yacht help
to keep order; Union Hill, N. J., Cardinal Gib-
bons_ celebrates 85th birthday, his beautiful garden;
Boiling Field, aeroplane honeymoon express;
Sheepshead Bay, thousands attend Police Field
Day.

New Screen Magazine No. 24. Reel, 1; pro-
ducer, Universal; exchange, same. Remarks: A
big day with the Boy Scouts and "Big" Bill Ed-
wards, the canoe race, swimming, etc.; how to
ward off wrinkles, by Lillian Russell; the diving
beetle; a miniature gas plant; cartoon and futurist
movies.

Put Your Cares on Ice. Reel, 1; producer, C.
L. Chester; exchange, State Rights. Remarks:
Outing Chester picture. Winter sports and games
at Lake Placid in the Adirondacks.

International News No. 30. Reel, 1; producer.
International; exchange, Universal. Remarks:
President Pm'ncare '"views cadets at T?»-enr1i West
Point, St; Cyr Military Academy; Mt. Rainier,
Wash., midsummer snow; Beirut, Syria, Armenian
women and children^ rescued from the Turks;
Brest, American soldiers with wives and sweet-
hearts; Chicago, the ill-fated dirigible flying over
the city a few minutes before the accident; Paris,
Gen. Pershing bestows medals on winners in Inter-
allied games.

Instructional Films

Inquiries have been made by chambers of com-
merce regarding films which might be used to
advantage to present some social idea in dramatic
form. Several pictures produced lately are worthy
of recommendation, among which are:

Faith, Metro, 5 reels, emphasizing trustworthi-
ness in business; Home Wanted, World, 5 reels,
presenting the care of orphans; The Lion's Den,
Metro, 5 reels, a business story; Fires of Faith,
Famous Players-Lasky, 6 reels, presenting the
Salvation Army; True Heart Susie, Famous Play-
ers-Lasky (Artcraft), 6 reels, a beautiful rural
story; The Littlest Scout, Film Clearing House, 5
reels, treating of the Boy Scouts; Heads Win,
International Correspondence Schools, indicat-
ing the value of technical study; Hope of the
Hills, produced for the American Multigraph Co.
by the Universal Film Manufacturing Co.

Indians of the Prairie Desert. Reel, 1 ; pro-
ducer, Bray Pictograph; exchange, Paramount.
Remarks: Life and customs of the Navajo and
Pueblo Indians.

Photograph Magazine Screen Supplement No. 7.
Reel, 1; producer, Ed. Film Corp. of Americi;
exchange, same. Remarks: Bryant Washburn and
"sonny," Munro Salisbury and Helen Eddy under
the arclight at Universal Studio, Paul Powell,
director; Enid Bennett and Fred Niblo, husband
and wife in comedy — at home, Mary Pickford and
her Hollywood home.

The City of Bridges. Reel, 14; producer, Ed.
Film Corp. of America; exchange, same. Remarks:
Library De Luxe Picture. West Flanders in Bel-
gium, city noted for its laces and canals.

The Land of the Ukelele. Reel, 1 ; Producer,
Ford Ed. Weekly; exchange, Goldwyn. Remarks:
A trip through the Hawaiian Islands, industries of
the natives, customs which have been brought in
by the Americans to improve living and educa-
tional conditions, water sports.

Birds of Vanity. Reel, l/i ; producer, Ditmars;
exchange, Ed. Film Corp. of America. Remarks:
Silver pheasant, golden pheasant, vanity among
male birds, Lady Amherst pheasant, American wild
turkey, peacock. Albino peacock.

The Wood Workers of St. Cloud. Reel, V2\
producer, Ed. Film Corp. of America; exchange,
same. Remarks: De Luxe Library Picture. Beau-
tiful woodwork, old-fashioned methods used, mak-
ing rail for back of chair, turning out a bowl
from a block of wood, decorating grandfather's
clocks, stencils never used, as two patterns are
never alike.

_ The Italian Cavalry. Reel, Yz ; producer, Ed.
Film Corp. of America; exchange, same. Remarks:
De Luxe Library picture. Some of the most dar-
ing riders in the world, riding up very steep hill,
sliding down, hard to stay together, a few men ar-
rive at the bottom before the horses; after the
morning exercises they ride home in the river.

An Tndio" Villone hi J\1Pxicc. ^el 1; producer,
Ed. Film Corp. of America; exchange, same. Re-
marks: Typical grass hut, a natice spinning mill, at
the loom, water works, basket makers, children at
play, public wash place, ploughing, thrasher out-
fit, the hoofs of the animals separate the grain
from the straw preparine for a festival, dancing,
Aztec Jazz band, ceremonial Aztec dance.

Filipino School Days. Reel, 1 ; producer, Bur-
ton Holmes; exchange, Paramount. Remarks: In
the Philippines, Kawit the home town of Agul-
naldo, Burton Harrison, the Governor-General,
cadets of Manila, a school house, learning the arts,
gardening, etc., baseball played by girls, Field
Day in Manila, primary boys' parade, dances of
the nation by girls in costumes.

They Grow Everywhere. Reel, 1 ; producer,
C. L. Chester ;_ exchange, Chester Outing Picture.
Remarks: A picture of Japanese children.

Pathe Review No. 14. Reel, 1; producer, Pathe;
exchange, same. Remarks: Ditmars Film. Feath-
ered celebrities, Indian peacock, golden pheasant
of China, showing contrast between male and
female; Pathecolor art in silks, the making of
pictures of silk by the Japanese artisan and the
rainbow fabric; making a speaking disc, manufac-
turing the modern phonograph record; Novagraph
Film, the South African Bushman in his native
jungles; Pathecolor, Yosemite Park.

New Screen Magazine No. 21. Reel, 1; pro-
ducer. Universal; exchange, same. Remarks:
Homes of New York millionaires; spider cartoon;
society woman as deep sea diver; building an
under-river highway; America's gold fish king, E.
Murota, inventor of calico fish and the lion's
head; a romance of hands and feet; futurist
movies.

New Screen Magazine No. 22. Reel, 1 ; pro-
ducer, Universal; exchange, same; Remarks: The
making of an American citizen; how to meet and
greet a lady, by Raymond Hitchcock; acting as

Dis

REEL and SLIDE

27

valet to mummies; the House of Everlasting Fire,
volcanoes in Hawaiian Island; how the black
beetle plays the fiddle (cartoon) ; putting the thun-
derbolt into cotton; how to sit gracefully; futurist
movies.

Industrial Films

(These films may be obtained free of charge)
Hope of the Hills. Reels, 5; Producer, Uni-
versal; Exchange, same; Remarks: In the early
18th Century a group of pioneers following the
old Daniel Boone Trail, on their way west, were
lost in the Kentucky mountains, and stayed there.
Now a population of 400,000, all leading the sim-
ple lives of their forefathers. A portrayal of
their lives, their hopes and the wonderful work
that is being accomplished for them at the Cancy
Creek Community Center, started by a Boston
woman, Mrs. A. Spencer Geddes Lloyd. The
mountaineers themselves are — with one exception
— the only actors in this picture.

Available Film for Safety
Standard Projectors

{The Pathescope Library can be had at any
Pathescope Branch Office)

To permit a better selection of subjects, the
Pathescope Company has divided its list into
classes as follows: 1, Travel, hunting, manners
and customs; 2, industries, forestry, agriculture;
3, popular science, natural history; 4, topical and
war; 5. fairy and trick scenes; 6, comic scenes;
7, vaudeville; 8, comedies; 9, dramas; 10, religious
and Biblical scenes; 11, reconstructed history; 12,
military sports; 13, detective stories; 14, animated
cartoons.

Reel No. Title. Class.
A-158 — Pathescope Periodical No. 13 4

a — A New Swamp Draining Machine.

b — Floating Island.

c — Our Navy "Plattsburg."

d — Goat's Milk Industry.

e — Locomotive Collision.

f — Rosebuds — Cartoon.
A-159 — Pathescope Periodical No. 14.

a — An Illustration of the Great Ad-
vance in Shipbuilding.

b — The Boy Scouts' Rally.

c — Porpoise Fishing at Cape Hatteras.

d — Contest Between Firemen and Po-
licemen.

e — Operation of Barge Canal Locks.

f — Slickest Rooster in Samhill County.
A-160 to 163 — Making of an Electric Locomo-
tive— The King of the Rails 2

A-164 — A Trip by Rail Through the American

Rockies 2

A-16S— One Round O'Brien 8

A-166 to 169 — Under Royal Patronage (Bush-
man and Bayne) 9

A-170 to 179— The Raven (Henry B. Walthall) 9
A-180 and 181— The Faith of Sonny Jim

(Bobby Connelly) 5

A-182 and 183 — Kernel Nut and the Hundred

Dollar Bill (Frank Daniels) 8

A-184 and 185— Fox-Trot Finesse (The Sidney

Drews) 8

A-186 and 187— His Little Spirit Girl (The Sid-
ney Drews) 8

A-188 and 189— Pigs Is Pigs 8

A-190 and 191— Walls & Wallops 8

A-192 to 195 — The Deerslayer 9

A-196 to 199 — A Daughter of Israel (Norma

Talmadge) 9

A-200 and 201 — The Battler (Hughey Mack).. 8
A-202 and 203 — Captain Jinks' Baby (Frank

Daniels) : 8

A-204 and 205 — Diplomatic Henry (The Drews) 8

A-206 to 209— Jane Was Worth It 8

A-210 to 213— Shanghaied (Charlie Chaplin).. 8
A-214 — Petrified Forest and Painted Desert of

Arizona 1

A-215— (a) Verde Canyon 1

(b) Largest Copper Smelter in the World 2

A-216 — Grand Canyon of Arizona 1

A-217 and 218 — Haunts for Rent ". . 8

A-219 and 220— Inbad, the Sailor. 8

A-221 and 222 — Diary of a Puppy 8

A-223 to 226 — "Rum Cay" Secret Kingdom 9

A-227 and 228 — Satin and Calico 8

A-229 to 232 — The Little Strategist 9

A-233 — (a) Slate Industry 2

(b) Old and New Locomotives 2

A-234 — (a) Tobacco and Cigars 2

(b) Candles and Electricity 2

A-235 to 246 — Graustark (Bushman and Bayne) 9

A-247 and 248 — Romeo and Juliet 9

A-249 and 250— The Yellow Girl 9

A-251 and 252 — Washington, the Father of His

Country 11

A-253 and 254 — Lincoln, the Lover 11

A-255 and 256 — Napoleon and Josephine 11

A-257 — Winter Sports at Saranac Lake 1

A-258 — (a) Lessons in Carving, 1

(b) Do You Drink Milk ? 2

A-259 — Ice Carnival at Saranac Lake, N. Y. . , 4
A-260 — (a) Dueling with a Swordfish 3

(b) Landing a Man-Eating Shark 3

A-261 and 262— By Might of His Right (The

Drews) 8

A-263 and 264 — Mr. Jack Ducks the Alimony

(Frank Daniels) 8

Here and There

Dr. William Greene and George Haydert
have just returned to New York from Gua-
temala with several thousand feet of nega-
tive for Prizma natural color pictures, the
result of photographing what remains of
the evidences of the early Aztec and Toltec
civilizations.

* * *

At a recent discussion of amusement
problems by the social service committee
of St. Luke's Church, Evanston, 111., Mr.
Sam Atkinson, of the Hoyburn theater,
declared, as he has upon other occasions in
Evanston, that the moving picture show
was no longer a child's amusement, but
has changed to an amusement dependent
almost wholly upon adults for its support.
Atkinson continued, showing the injurious
results to children from too frequent at-
tendance at shows while under sixteen years
of age.

* * *

During the recent quarterly meeting of
the Oneida County Medical Society, Dr.
Harry Brayton of Syracuse, N. Y., talked
on the early diagnosis of tuberculosis, illus-
trating his lecture with a film showing the
diagnosis of the disease, loaned for the
occasion by the United States Instruction
laboratory.

* * *

A health moving picture, "Open Your
Eyes," was presented in the First Congrega-
tional Church, Salt Lake City, Utah, recent-
ly, with Dr. R. E. Graemling in charge.

* * *

The Evangelical Brotherhood Film As-
sociation presented the moving picture,
"The Evangelical Church in Motion," at
Christ Church Hall, in Dalesville, 111., a
short time ago.

Motion pictures shown in the open air
theater were a marked entertainment fea-
ture for the youthful student soldiers at
Camp Roosevelt, near Muskegon, Mich.
* * *

Under the direction of the Minnesota
Public Health Association, a film showing
the need of visiting nurses is being screened
in all parts of the state. In the film there
are character parts played by members of
the association, farmers and country school
children.

In connection with the frolic of the Elks
on the Million Dollar Pier at Atlantic City,
N. J., recently, eight reels of motion pic-
tures, furnished by the Federal Board for
Vocational Training, were shown. A five-
reel picture called "The Spirit of Elkdom,"
followed, a recital in picture form of the
vast amount of work done by this patriotic
order during the last two years.

Sfc 3jS 9JS

Rev. F. O. Bostrom, a retired Presbyter-
ian minister of Council Bluffs, la., has pur-
chased a moving picture machine and is
proposing to entertain the public with a
free exhibition of good pictures in one of
the parks on Sunday evenings during the
summer for the benefit and recreation of
many who do not want to go elsewhere.
He proposes to have some good short talks
during the program.

The Cleveland Heights (Ohio) High
School have had 24 shows with selected mo-
tion pictures the past year and have aver-
aged 674 in attendance. Mr. Fred Bur-
roughs reports that they have installed a
second machine and except to remodel their
auditorium this summer. The young people
and their parents seem to like such pictures
as "The Little Princess," "M'Liss," "How
Could You, Jean?" "Headin' South," "Nan
of Music Mountain," "The Firefly of
France," "Prunella," "Uncle Tom's Cabin,'"
"Pals First" and "His Mother's Son." They
are showing industrial and educational pic-
tures at noon and use the lists of the Na-
tional Board of Review.

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature :

Name of picture ,

Producer Exchange

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends.

Signed .,.

Date Address

Fill In and Give This to Your Nearest Theater Owner

Proprietor Theater, City.

I am anxious to have my young people see, and myself should like to witness,
an exhibition of the following moving picture feature:

Name of picture

Producer Exchange _

If your theater is willing to regularly exhibit films of this class and type,
you may count on the regular attendance of members of our institution and
their friends. ,

Signed

Date Address

28

REEL and SLIDE

Ministers Use World's Largest Screen

The Methodist Centenary
Celebration at Columbus, Ohio,
had many remarkable features.
Not least among these, from the
scientific point of view, was the
successful projection of moving
pictures from a hitherto untried
distance to a larger screen than
had ever before been used. And,
of course, all this was done out
of doors, with 110,000 people
watching and not a few of them
receiving their first definite im-
pressions of the screen's in-
structive and entertaining
power.

It was the original purpose
of the directors of the Centen-
ary, when they had this huge
screen erected, to use it princi-
pally for stereopticon slide pro-
jection. But the motion picture
industry, accustomed to big
things, first wondered, then
worked, and at the completion
of their labor threw on the
screen before great audiences
pictures 100x75 feet inside, pro-
jected from a distance of 350
feet.

The screen was erected on a
race track. At the time when it
reflected its first picture to the
waiting crowds of ministers and
lay members of the Methodist
church another large gathering
of people at Toledo watched a
prize fight. Whatever may have

The next time a moving picture screen flashes a scene before you, remember this big
screen and imagine the scenes it reflected to its watchers.

been the judgment of the audi-
ence at Toledo as to their en-
tertainment, those who watched
the screen at the race track that
day saw the winning of a great-
er battle between scientific skill
and natural obstacles.

Construction
Lumber used — 100,000 square

feet.
Height— 165 feet.
Picture surface — 115 feet square.
Estimated cost— $8,000.

Several coats of flat white
lead were used to cover the pic-
ture surface.

Projection
Size of film — 3^ inch by 1 inch.
Size of picture — 100 by 75 feet.
Magnified on screen — 1,440,000

times.
Conditions — Outdoor.
Illumination — 90 and 50 ampere

rheostat.
Operators — Charles Reed and

Carl Offenderfer.

A more detailed account of
this remarkable feat in the mov-
ing picture industry will be
found in the Projection depart-
ment on page 29 of this num-
ber of Reel and Slide.

This towering scaffolding forms the support of the screen. It reminds one of tin
great stagings used in producing Griffith's "Intolerance."

REEL and SLIDE

29

iiiiiiiiiiiiiiiiiiii iiinmiiiiuiii mill liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

Projection

Edited by M. BERNAYS JOHNSON

(Projection Division Westinghouse Lamp Company)

Questions on projection will be answered by this department provided
addressed and stamped envelope is enclosed. Address Projection, Reel
and Slide Magazine, 418 South Market Street, Chicago, 111.

ll!lllli!l!ll[|il!llliMlii!ll!!!lllililH

NEW PROJECTION RECORD MADE AT METHODIST CENTENARY

ANEW chapter in motion picture projection has just been written,
the world's record for size of picture and length of throw was
shattered and a new world's record involving almost unbelievable
figures has been established.
Since the day that Maybridge in 1872, at the suggestion of Governor
Leland Stanford, placed twenty cameras along the Governor's race track
at Oakland, Cal., in order to catch the various movements of a trotting
horse in action, this to prove whether or not a fast trotter has at all times
one foot on the ground while trotting, up to the present time, various
radical changes have been incorporated in the motion picture projector,
each of these changes providing discussion aplenty for those intimately
connected with the operation of these projectors as well as those engaged
in their manufacture.

That the latest projection achievement should have been staged upon
a race track in much the same environment as the motion picture was
born is truly a remarkable coincidence, but a far different gathering wit-
nessed this projection feat than had gathered for the sporting event in
1872.

In the early part of April there appeared at the Simplex factory two
leaders of the Methodist Church in New York, Dr. Christian R. Reisner
and Dr. Chester C. Marshall. Both of these gentlemen stand high in the
councils of their church and being keen and progressive, they are both ad-
vocates of the use of motion pictures for Scriptural teaching. Dr. Reisner
is best known on account of his connection with the famous Grace Church,
while Dr. Marshall, whose church activities are well known to local New
Yorkers, is the pastor of the St. James Methodist Episcopal Church.

For years the Methodist Church had been planning for a centenary
which would bring together the leaders and workers of that church from
all parts of the world. A huge sum had been appropriated and Columbus,
Ohio, was selected as the place to stage this enormous exposition, which
would include exhibits of all sorts showing missionary and church activities
in all quarters of the globe. Two hundred thousand delegates were elected
to attend this centenary, which was scheduled to run from June 20 to
July 13.

It is estimated that there are approximately forty thousand Methodist
churches in the United States alone, and with quick perception to see the vast
possibilities through entering the church field with their product, the leaders
of the motion picture industry co-operated with the Methodist leaders in
an endeavor to bring to the Centenary all that was best in the motion
picture manufacturing line. Trade paper editors co-operated with the Cen-
tenary Committee and the directors of the largest film producing compa-
nies agreed to make special pictures for use at the Exposition exclusively.
These men of the motion picture industry gradually awakened to the tre-
mendous possibilities offered at this exposition, and although accustomed
to seeing big things done in their own industry, they marveled at the mag-
nitude of the Columbus plans.

* * *

Both Drs. Reisner and Marshall spent considerable time in the selection
of the large and varied program of pictures, many of them being screened
and edited at the Little Simplex theatre on Thirty-fourth street. And then
came the selection of the projectors. On account of the many Simplex
machines already used in Methodist circles this was the machine chosen as
the official projector for the Centenary. Nine regular commercial Simplexes
were chosen and shipped to Columbus, where they were installed at the
Coliseum, Auditorium and race track, respectively, under the personal super-
vision of Leo E. Dwyer.

The machines at the Coliseum were the regular type "S" lamp equip-
ments. The distance here from the machine to screen was 225 feet, with
a picture 26 feet in width, using 125 amperes of current. This in itself
was quite a feat, but the results were not as startlingly apparent on account
of the 80-foot proscenium arch, which caused the 26-foot picture to look
proportionately small. An unusually good picture resulted, however, In
spite of the fact that the picture was projected upon a plain white screen
with noon-day projection, it being impossible to shut out entirely the day-
light which penetrated the auditorium, which seated between nine and ten
thousand.

In the Motion Picture auditorium, seating two thousand, the new
Simplex Mazda equipments were used at a distance of 90 feet, the service
being supplied from a low voltage outfit. Here a picture 12x16 feet was
produced upon a reflective screen. This exhibit was visited by thousands
of delegates to the Centenary, their attention being centered upon the per-
formances of this new Simplex equipment.

Meanwhile, at the race track, opposite the grandstand, with its normal
seating capacity increased to 75,000. a large crew of carpenters had con-
structed a gigantic frame work which attracted the attention of all who
attended the exposition, and many conjectures were offered concerning
the ultimate use to which this giant structure was to be put. It is here
that new projection history was to be made, although at the beginning no
one dreamed that the results finally obtained were possible or even con-
templated. Gradually this frame-work took the form of a titanic billboard,
which was thought by thousands would be used for bearing some Scrip-
tural legend, but finally a white surface was painted upon it with the
familiar round-cornered oblong. The secret was out — it was a motion pic-
ture screen, the largest ever attempted, and curiosity was still further
aroused concerning the machine which would attempt to project a picture
upon it that would fill this tremendous surface.

PHONE BRYANT 360S

JA UNIQUE SLIDE CO i-

>^U1 Highest Quality Lantern Slides
7 IT SEVENTH AVE., NEW YORK.

The main purpose of the screen had been to use it in connection with
stereopticon slide projection. Upon its vast surface these slides would
depict to the multitude the work performed in foreign lands by the Metho-
dist missionaries. Special slides 12 inches square had been prepared for
this purpose and a specially built Beseler stereopticon machine had been
constructed.

Leo E. Dwyer, president of the Dwyer Bros. & Company of Cincinnati,
and Edwin S. Porter, vice-president of the Precision Machine Company,
were the two men who conceived the idea of utilizing this large screen for
motion picture purposes. After the close of the various motion picture
exhibitions at night these men experimented with lenses and combinations.
Starting at a 200-foot distance with a 56-foot picture, they gradually in-
creased these figures until the final results were obtained. After the first
few nights' results were observed they were confident that, even though
they were working with a machine that was not specially constructed for
these extreme conditions, they would succeed in breaking the world's
record.

The local projectionists were also very much interested in these experi-
ments and the big screen at the race track was the nightly gathering place
of these men. Finally, after carefully checking up the closely watched
results, Mr. Dwyer announced to those in charge of the Exposition that
he was ready to show the world's largest picture. Unfortunately, Mr.
Porter had been called back to New York, but he left Columbus with the
firm knowledge that the machine which he had so much to do with in re-
gard to designing and building was to hang up an unheard-of world's
record. And on July 4 one hundred and ten thousand others were gathered
at the Columbus race track watching for the first beam of light to be shown
upon the world's largest motion picture screen.

* * *

Among this audience were the leaders of the motion picture industry,
many of whom were skeptical of the results. Some there were who believed
it possible to fill the large space with a sort of a picture, but could not
believe that a perfectly clear, sharp definition could be obtained. But when
the signal was given and the title appeared upon the screen, clear, sharp
and perfectly defined, their doubts faded away, and when the picture fol-
lowed as steady, brilliant and sharp as any theatre picture could be. they
realized that the impossible had been accomplished, for they were gazing at
a picture 100x75 feet in diameter, projected at the unbelievable distance of
350 feet.

And to those who realized what this meant there came the thought that
here indeed was a remarkable example of machine work, for the actual
picture on the film is Mxl inch in size, and this was magnified 1,440,-
000 times upon the screen before them without showing the slightest me-
chanical movement. It should be remembered that the slightest mechanical
movement created by the projector itself would correspondingly be mag-
nified these millions of times, resulting in anything but good effect upon
the screen.

* * *

After the first exhibition there was a rush to congratulate Mr. Dwyor
for attempting this remarkable feat, and hundreds of questions of a tech-
nical nature were asked him. For the benefit of the many projectionists
interested in this performance, it would be well to state that a 2^4-inch
projector lens was used for obtaining this large size picture. For illumina-
tion a 90 and a 50-ampere rheostat in the multiple series were employed,
using 1^-inch carbon for the top and 7/17-inch silver tip lower. A 8yi
and 7I/2-inch condenser combination was employed. On an ammeter test it
showed that 180 amperes were being sent through the type "S" lamp all
the time that the machines were running, and it might be of interest to
note that at the end of the week's performance the carbon holders were
singularly clear from burns or arcing bruises. A Simplex extralite shutter
was also used.

While this projection feat has been conceded as being the biggest thing
ever attempted, there is one element, in the opinion of projection experts,
which makes it still more remarkable, and that is that the machines which
were employed for this record-breaking achievement were ordinary stock
machines taken out of the regular factory production, and were built in
the same manner as are thousands of others turned out yearly by the
Simplex people.

And during the various tests and even during the making of the re-
markable record itself nothing of a special nature was used to help combat
the abnormal conditions prevailing,, such as moonlight shining directly
upon the screen and the numerous other definition-destroying elements that
usually accompany outdoor projection. — -William C. Francke.

i mmusA r

GOLD FIBRE SCREENS

MINIM MAZ-DA-LITE SCREENS

A special creation for Churches, Schools,

Lodges, etc., made in sizes to suit

your requirements.

Distributors from Coast to Coast

Samples and information upon request

MINUSA CINE SCREEN CO.

WORLD'S LARGEST PRODUCERS OF
MOVING PICTURE SCREENS.

IC^SSwll Bomont and Morgan »■ St. Louis, Mo. |EjK

30

REEL and SLIDE

Bass Prices and Service
That Win YOUR Confidence

"I am more interested in getting a square deal," said one of our
customers last month, "than I am in saving a few dollars — but
when I can get a square deal AND save money, I am doubly pleased.
That's why I come to you. I had CONFIDENCE in your prices and
in your service."

This man reflected the attitude of every Bass customer. You can-
not be dissatisfied with a Bass transaction — we will please you with
your purchase and our service. Our wide-open guarantee of satis-
faction protects you.

Write for our Special Catalog listing many other bargains.

5 f

U. S. COMPACT MOTION PICTURE
CAMERA

The Kodak of Motion Picture Cameras

200 ft. capacity. Standard film.
Standard frame line. Cam and
Shuttle intermittent. Leather
covered mahogany case. Out-
side reflecting focusing device.
A professional quality camera
at an amateur price. Regular
list $110.00. Bass
special price

$92.50

UNIVERSAL

MOTION PICTURE CAMERA

200 ft. 1919 Model, the Peer
of all Field Cameras. All
metal construction. For-
ward, reverse and regular
movement. Direct gear
take-up. Complete with
magazines and 50 M. M.
Tessar F: 3.5 lens. Regular
list price is $420.00 with War
Tax. Bass
special price

$367.00

CATALOG FREE

To Clergymen, Social
Workers, Schools, Com-
munity Centers, Lecturers
and all others interested in
New and Slightly Used
Motion Picture Cameras and
Projectors, Tripods and
other accessories. Write for
your copy today. Address Dept. K.

C H I C AG O

ILLINOIS

DeVRY PORTABLE PROJECTOR

The famous DeVry needs no intro-
duction. Bass specializes and rec-
ommends the DeVry for efficiency.
AH the latest models in stock.
For immediate clearance:
15 Model C-2 DeVrys. Complete— in
equal to new condition, each
fully guaranteed
as listed for
$180.00, each

$115.00

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

Trade Announcements

Offerings of the Motion Picture Producers, Exchanges, Projector, Stereopticon and Equipment

Makers, Lantern Slide Manufacturers and Supply Houses.

Vol. II

SEPTEMBER, 1919

No. 9

4
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3

Impress the subject through

MOTION PICTURES

Project pictures perfectly with

POWER'S 6B CAMERAGRAPH

This ideal combination gives the
utmost satisfaction in educational,
commercial and amusement lines.

This pioneer projector bears an
international reputation. Its ease
of operation and mechanical con-
struction are such that, in a per-
fect manner,

It Puts the Picture
on the Screen

NICHOLAS POWER COMPANY I

Incorporated

Pioneers of Projection 90 Gold St., New York, N. Y.

Catalogue 21 gives full details

E

31

32

REEL and SLIDE

All There Is
In Your Copy-
On Your Screen

Are you getting it? Is
the detail of your image
sharp and brilliant?

The wonderful brilliancy
and detail given by
EXCELSIOR SLIDES is
admired on thousands
of screens throughout
the country.

They are used by par-
ticular people who
demand the highest
photographic quality in
a stereopticon view.

Your Stereopticon Image

Can Be Only as Good

as Your Slide

The Excelsior
Lecture Bureau

was created to give Ex-
celsior quality of slides to
educational institutions
and churches, by studying
their special needs and yet
opening to them the facili-
ties of the EXCELSIOR
ILLUSTRATING COM-
PANY.

Write the EXCELSIOR
LECTURE BUREAU Today

Make Us Prove It

Try EXCELSIOR SLIDES NOW

Excelsior
Illustrating Co.

219 Sixth Ave. New York City

Rothacker Sends Expedition
to Northwest Wilds

A moving picture camera expedition
into the wilds of the Northwest has been
dispatched by Watterson R. Rothacker,
to make several thousand feet of nega-
tive for the popular Rothacker-Outdoor
pictures. This expedition is headed by
Stanley H. Twist as director, Ernest
Powell, chief camera man and Charles Gor-
don, assistant, all of the staff of the Roth-
acker Film Manufacturing Company. Three
or four of the best known guides in Can-
ada have been employed to lead the pho-
tographers to the places where big game
is plentiful. Calgary, Banff and Lake
Louise are included in the itinerary and
from Golden, the party will plunge into
the wilderness, using packhorses to con-
vey equipment and supplies. Thirty horses
will be used to transport the party and it
is planned to travel over 300 miles into
the country, making pictures of beautiful
scenery and wild animal life enroute.

"Our attention will be given chiefly to
making moving pictures of bears, the many
kinds of deer that abound, mountain lions
and moose," said Mr. Twist. "We will also
bring back some beautiful scenic pictures.
Following Mr. Rothacker's instructions to
make only the highest class material for
the Outdoor series, we are doing some-
thing that has seldom, if ever, been done
before in this line of work. We are going
with scenarios and titles already prepared.
This means that the Outdoor pictures will
be produced along the same lines as a
photoplay — from manuscript. In other
words, we are not going to 'shoot wild,'
but have a definite errand. This has called
for a long period of study concerning the
natural beauty spots of the Northwest as
well as its flora and fauna. The expedi-
tion might be called a 'big game hunt with
the camera,' since six weeks of our time
will be consumed in making big game pic-
tures exclusively."

§* FACTORIES FILMED rtrS

Slide Advertisements Fi-
nance Campaign

When a large real estate company con-
' tracted with Thomas D. Goldberg of the
Walbrook theater, Baltimore, Md., for a
five-week run of advertising slides, the
financial success of the tax repeal campaign
in Maryland was assured. Many exhibitors
were skeptical of the Cleveland plan, not
believing it would work out. Mr. Gold-
berg has convinced them and other large
concerns, which recognize screen advertis-
ing as one of the most profitable forms of
attention getting, are being lined up by the
campaigners.

An entirely new and interesting type of
travelogue will make its appearance Oct.
1, when the first of the L. J. Burrud
"scenic legends" will be released by Bulls-
Eye. Burrud is already on the first leg
of his 20,000-mile journey through Western
America.

WANTED

A good second-hand DeVry or American
Projectoscope, or one similar, with stere-
opticon attachment, in good condition;
must be cheap.
Rev. J. H. KRAEMER, Clarks, Nebr.

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Apfelbaum

Motion Slide

Tells

Your Story

in Motion

ONLY
MAN
WHO WON'T EVENTUALLY

- WE AR

\ta@VERS

Pat. Sept. 1914

This slide enables
you to put LIFE in
your screen lectures
or advertisements
without going to the
big expense of pro-
ducing a film.

If you want to drive
your little message
home in a forcible
manner, the Apfel-
baum Motion Slide
will do the trick.

Practicable, fool-
proof, easily oper-
ated and can be
shown in any stere-
opticon or moving
picture machine
equipped with a mo-
tion slide carrier.

Same size as the or-
dinary still slide.
Costs a trifle more.

&

PERFECTION SLIDE &
PICTURES CORPORATION

79-83 Fifth Ave.
New York, N. Y.

Business and Educational
Screen Requirements

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CLOCK SLIDES

REEL and SLIDE .33

Graphic Films

Deliver 100% Efficiency Advertising

Produced by the

Originators of Animated Cartoon Publicity

LIVE MODEL FILMS

(Including Industrial, Propaganda and Educational Subjects)

Both have a direct appeal whose selling
power is bringing a greater volume of busi-
ness to the country's wisest buyers of adver-
tising. We submit a complete plan based
on the individual characteristics of your
business, practical, and 100% effective.

Scenarios with the snap-ideas that attract
and persuade — the work of an organiza-
tion of experts in every branch of screen
publicity.

Write or Wire Us for Details and Plan of Distribution

The Camel Film Company

950-954 Edgecomb Place
Chicago

L. P. BOWMAN, IN CHARGE OF PRODUCTION DEPARTMENT

Mease say, "As advertised \n REEL and SLIDE," when you write to advertisers.

34

REEL and SLIDE

Screen May Supplement
Text in All Schools

Motion pictures may supplement text-
books in the schools and colleges of the
United States within the next few months,
following the announcement of a detailed
campaign to this end inaugurated by noted
educators of the east in conjunction with
producers of educational films. Arrange-
ments have been completed, it was an-
nounced, by which this modern method of
instruction will be installed in eighty per
cent of the schools and universities of
America during the course of the campaign.
That the effort is a sincere one, and that
the interest of educators of the nation is
centered upon the success of the campaign,
is evident in the fact that the entire edi-
torial facilities of one of the largest pub-
lishing houses in the world, producers of
school textbooks, have been placed at the
disposal of those in charge.

Complete visualization of the contents of
textbooks is part of the plan. Such visa-
tures" will embrace geographical, scientific,
economical and even mathematical subjects.
There is scarcely a branch of the average
school or university work, it is declared,
but that can be translated into moving pic-
tures. Anatomical studies, historical
themes and scientific subjects particularly
lend themselves to the advantages of the
screen, and manv school executives are con-
vinced that visualizing the relations of ele-
ments, rather than a digestion of them
from the printed word, will leave them in
the mind of the scholar with far more
impressiveness than by any other means.

Engineers and experts of a prominent
projector company, after long conferences
with Mr. Harry Levey, general manager of
the educational department of the Uni-

versal Film Manufacturing Company, with
whom supervision of the motion picture
end of the campaign has been placed, have
placed at the disposal of the schools a pro-
jection machine which can be used any-
-.v->ere without the nrotection of a booth.
The construction of booths, and the pur-
chase of expensive apparatus proved hin-
drances that most schools found themselves
unable to overcome. The new projector,
according to Mr. Levey, is light, compact
and fully as capable of projecting standard
films as its larger brothers.

Mr. W. E. Grady, district superintendent
of the New York board of education,
heartily approved the project, and prom-
ised his own support in the work among
the New York schools. In outside cities,
boards of education, educational commit-
tees of civic organizations, and other in-
fluences have been enlisted.

Carl Laemmle, president of Universal, is
intensely interested in the project, and has
given Mr. Levey and the others in charge
of the campaign his heartiest support.

"I have always thought that the schools
were the losers in that a greater number
have not taken up motion pictures sooner
than they have," he said.

Official announcement is made by the Uni-
versal (Film Company of the release of the
first of the series of the famous Stage
Women's War Relief productions. The re-
lease date has been set as September first
with one picture being released each month
following.

Eighty reels of motion pictures, supplied
by the Y. M. C. A., have been sent to Haiti
in charge of Chaplain H. M. Peterson of
the First Provisional Brigade, Marine
Corps, tor the entertainment of the marines
now stationed on the island.

VISUALIZE IT!

rfSJSfi&b-

When a motion picture camera, built with
the scientific accuracy of a watch, finishes

telling your story, there
is nothing left unsaid.

The modern business man
speaks to his public through
the eye. He issues a graphic
message about his product
or his machinery that hurdles
all ordinary doubt and resist-
ance. Amotion picture is the
dynamic, decisive medium of
expression. It gets results.

Big Production Experience

The largest proposition is not too large for us. And every con-
tract, large or small, receives our most expert attention.

Eastern Motion Picture Company

1451 Broadway, New York

Engagements now being made for important commissions to be executed this
fall. Write us for terms or suggestions.

Worth-While Industrial Films

Literary and Comedy Films
Entertain in Church

The Fairview Methodist Church, near
Binghamton, N. Y., celebrated "Community
Night" by treating the members of the
parish to a motion picture program of
varied character. A screen version of R.
D. Blackmore's "Lorna Doone" was fol-
lowed by a Sidney Drew comedy and pict-
ures of a large- dairy were shown as an
instructional relief to the literary and com-
ery features of the evening. Beginning
September 1 a similar program will be car-
ried out in the church each week during
the winter.

Southern Theaters Contract
for Long Prizma Run

The Saenger Amusement Corporation,
maintaining a large circuit of southern
theaters, has contracted with World Pic-
tures for a year's run of Prizma Natural
Color Pictures at the Strand Theater, New
Orleans, where they have been given a trial
covering several months. Included in the
year's showings are other theaters on the
Saenger circuit covering several other
prominent southern cities. Mr. Richards,
general manager of the amusement cor-
poration, says that the public's appreciation
has convinced him of their value:

Churches to Produce Films

The Uplift Motion Picture Company
will be the title of a new organization
with a capital stock of $500,000, which is
to be subscribed by church people of
Los Angeles, is an announcement made
by Charles J. Hall, temporary secretary
and publicity manager of the new com-
pany. The films to be produced by the
company will be made from stories in
the Bible and other religious works, and
are intended for use in churches, chau-
tauquas and Sunday schools. The com-
pany will be incorporated under the laws
of California, according to Mr. Hall,
and will build its own studio and em-
ploy a complete staff of artists and
technicians to produce the pictures.

Off to Palestine

John Ezra and Joseph K. Calder, of
the Cosmo Pictures Corporation, left
Los Angeles for Palestine, where they will
assist in making the film, "Judereal," a
story of biblical times in Palestine. Jules
Ratzkowski, vice-president of the company,
is already on his way to Palestine from
New York. After the scenes in the Holy
Land have been finished, the company will
return to Los Angeles to complete the film.

Mr. Ransom Kennicutt, chief forester of
the forest preserves surrounding Chicago,
111., recently gave before the Lower North
Community Council, a ward organization
of that city, a slide lecture showing where
to take the children for outings and how
to become acquainted with the trees.

Complete Motion Picture Equipment for
Educational and Business Organizations

National & Speer Carbons — Mazda Lamps

CHARLES F. CAMPBELL

14 West 31st Street New York

AL. HENDRICKSON, Charge d'Affaires

REEL and SLIDE

35

The Idea Developed in
Prizma Pictures

By H. G. STOKES,
Service Manager of Prizma,

Inc.

During the past few
months there has
quietly come into the
motion picture indus-
try a new idea. It
has come in, not as
a crude, undeveloped
attempt at improve-
ment, but as a lusty,
practical achievement
ready to take its place
with other great ac-
complishments. The
development of the
Prizma process of
color motion photog-
W. V. D. Kelley traPhy is the result of
J the accumulated ef-
forts of a group of men standing high in
the financial world who have given of their
resources in order that a new process might
be developed that would bring about a
distinct advancement in the art and science
of making motion pictures.

In the development of this idea, an ex-
perimental laboratory was established and
technical experts in the field of optics,
chemistry and color motion photography
were employed to work out the solution.
To provide subject material for experimen-
tation and to provide negatives around
which could be built subjects of high en-
tertainment and educational value, eight
camera men were engaged and trained and
sent to different parts of the world to
secure subjects.

In the meantime, in the experimental
laboratory in Jersey City, a staff of experts
under the direction of Mr. William Van
Doren Kelley worked night and day to
overcome one by one the almost endless
number of large and small technical prob-
lems that had to be solved in order to make
possible a motion picture film that would
re-create on the screen Nature as she ac-
tually appears to the human eye.

A finished Prizma film has photographic
emulsion and images on both sides and
colors can be seen by holding the film in
the hand. The film is projected in any
standard projecting machine at the normal
rate of soeed of 16 pictures per second
and no attachments or special lighting ar-
rangements of any kind arc required in
projecting.

In making Prizma pictures all scenes are
photographed in specially designed cameras
built in the Prisma laboratories. The
scenes are taken through a series of color
filters which register the actual color values
in the negative. The negatives for Prizma
films are made on panchromatic emulsion,
which means that it is sensitive to all colors,
thereby differing from the usual black and
white negative, which lacks red and orange
sensitiveness, and these negatives are de-
veloped in total darkness.

The material used for positives is a
cellulo'd base, covered with a sensitive
emulsion on both sides. It is printed with
all of the pictures representing the greens
and blues on one side. On the opposite side
all of the pictures representing red and
orange are printed. The reds and greens
are in register opposite one another as are
the oranges and blues. After development
and further chemical treatment, the images
appear in their natural colors and are ready
for projection. The coloring is produced
by the aid of dyes, the film being treated
so as to absorb the dyes selectively.

One development that is of particular
interest is the method for rectifying the
various degrees of luminosity of color. In
order to overcome the tendency of various
colors to dominate the picture to the ex-
clusion of other colors and to insure pro-
jection of pictures that showed the actual
colors as they appear in nature, it was
necessary to invent an equalizer which
stabilized the degrees of luminosity and in-
sured Prizma pictures having the natural-
ness of actual scenes as they appear to the
human eye.

In viewing Prizma pictures on the screen
several interesting advances in the art of
making motion pictures are noticeable.
Prizma pictures have a depth and a stereo-
scopic appearance induced by the color that
in some instances gives a remarkable relief.
So true to life are they that shadows pass-
ing in front of the sun and causing differ-
ent degrees of sunlight on the negative are
clearly registered in the film and bring out
the actual colors and light values as they
were present at the time the picture was
taken. To use an expression of one ex-
hibitor, "Prizma pictures always seem to

have sunshine in them." Another exhibitor
expressed it in a different way when he
said, "When I see Prizma pictures I do
not get the effect of looking at a picture
as I do with the black and white. Rather
I seem to be looking into the picture."

Prizma, Incorporated, is now rapidly en-
larging its plant facilities in order to meet
the demand for prints that was created
after the first showing, and it is expected
that in a short time all sections of the
country will be able to see this latest
achievement in the motion picture industry.
Mr. Kelley, who is principally responsible
for the development of the Prizma pro-
cesses, has been an investigator and a
student in the field of color motion pho-
tography for nearly 20 years.

After much experimenting the incandes-
cent lamp used in the Premier Pathescope
has been changed for another, perfected
by the Edison Lamp Works. The new
bulb operates at fourteen volts and four
amperes and gives a screen brilliancy sev-
eral times greater than the old style lamp.

The Project-A-Lite Transformer is absolutely dependable for
Motion Picture Projection purposes. It is accurate in its performance
and reliable in its service. Insures positive regulation of amper-
age. The Project-A-Lite is now being used with Powers, Sim-
plex and Motiograph projectors and is giving real satisfaction.
One Transformer is sufficient for two motion picture machines. Takes
proper care of voltage ranges of from 90 to 130 volts and delivers
other 20 or 30 amperes, at 30 volts on the secondary side.

The Project-A-Lite Adapter is the newest and best adapter on the
market today. We say it with confidence. It is the only one that can
be adapted to your old lamp-house and give you satisfactory results.
All adjustments of the lamp are made just like the carbons were adjusted
to position, use the same handles for the same purpose. Costs less and
works better than others. Write us for information and catalog. Dealers,
Attention.

MOTION PICTURE PROJECTOR CO.

35 South Dearborn Street
CHICAGO. ILL.

36

REEL and SLIDE

^ZENITH

IS ABSOLUTELY SAFE

The Zenith Safety Projector is a standard machine, using standard films.
Pro ects clear, sharp, flickerless pictures of any desired size at any distance
up to 60 feet.

The Zenith is also equipped with stereopticon attachment and projects
still pictures with remarkable sharpness.

The Zenith is absolutely safe, fireproof, fool proof and so simple in opera-
tion that any one can obtain perfect results.

Operates from any incandescent light socket and can be set up ready for the
pictures in a very few minutes.

This is the ideal portable projector and stereoption for schools, churches,
halls and clubs, at one-half the price of other standard projectors.

WHAT USERS SAY:

"We have used the Zenith Projector continually for over two years and are now
operating your latest model in fifteen of our public schools.

Having had experience with other picture machines, I want to say that I believe
your present device is the simplest and most effective projector for schools, churches,
and society purposes I have ever seen or heard of. I simply couldn't get along with-
out it." Division of Public Affairt, Duluth,

J. R. BATCHELOR, Director.
"We have been using the Zenith Projector for several months in our church
activities. It has given splendid satisfaction.

The pictures are as clear and distinct as those in any moving picture theater.
Our experience has proved it safe and efficient. The mechanism so simple and
easy to handle we have had no difficulty in securing operators among our own people."

Rev. CHAS. NELSON PACE.
First Methodist Episcopal Church, Duluth.
"We have been using two Zenith Projectors for over a year, and I am glad to say
they have given entire satisfaction.

This projector is just the one we need. It is perfectly safe, easy to handle, and
costs but little to operate."

The Oblate Fathers. Duluth.

Rev. OMER ROBILLARD, O.M.I., Pastor.

Write today for full particulars

HOME OFFICE

Consolidated Equipment Company

511 Torrey Building Duluth, Minn.

PICTURES

THE ONLY INTERNATIONAL LANGUAGE

Direct advertising is most effective. Motion Pictures
are direct and incorporate these desirable features:

INDIVIDUAL— They claim undivided
attention.

SELECTIVE — You can tell your message
to selected audiences — ultimate
consumers.

FORCEFUL — Your prospective buyer can
see for himself what you have been
telling him through other advertising
media.

CONFIDENTIAL — The consumer receives
an intimate knowledge of how your
product is made.

ECONOMICAL — Sales can be closed upon
the initial showing of the picture.

EDUCATIONAL— They show your workmen
the part they play in your organi-
zation; give your salesmen intimate
knowledge of the product they have to
sell and give the consumer full knowl-
edge of your product and methods.

Let us tell you about your possibilities through Industrial Motion Pictures; how
they can be advantageously adapted to your business ; why we are efficient producers.

We obtain our customers' confidence and then prove worthy of it.

FILMS-OF-BUSINESS

Camilla Donworth (President)

220 West 42nd Street, New York

Bryant 1026

Please say, "As advertised in REEL and SLIDE" zvhen you write to advertisers

REEL and SLIDE

37

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^

A market place for the sale and ex- g

change of equipment. Remittances must =

accompany all orders for notices in this ^

column. The publishers expect that all g

statements herein will bear investigation. ^

Rates: Per word, S cents. Minimum, g

thirty words. Discounts: Two insertions, g

2%; 3 insertions, 5%; 6 insertions, 10%; ||

12 insertions, 20%. Remittance to cover n

must accompany order. s

Classified Advertising

lllllll!!!

MISCELLANEOUS

FOR SALE — 54 sz. stereopticon lenses, all
makes, any focus, each $7.50, $10.00 and $12.00.

One single stereopticon incandescent lamp at-
tachment, lens any focus, $25.00.

One single stereopticon adjustable leatherette
bellows, including condensers, arc lamp and lens
any focus, $20.00.

One double dissolving stereopticon complete
with bellows, lenses, dissolver, rheostats and arc
lamps, $68.00.

One double arc lamp stripped suitable for dis-
solving outfit, $15.00.

One mated pair of */i sz. stereopticon lenses.
15-inch E. F. Iris inside dissolvers suitable for
placing before stereopticon, $30.00.

One single adjustable stereopticon with arc
lamp, condensers and lens of any focus, $20.00.

One small stereopticon complete, less rheostat,
$18.00.

One Powers' No. 6 arc lamp with burner, con-
densers and slide carrier, $21.50.

One Edison gasmaking outfit complete, cost
$45.00; like new, at $20.00.

One Leader calcium gasmaking outfit, cost new
$25.00, at $10.00.

One Model "B" gasmaking outfit, cost new
$35.00, at $17.00.

One large Arnold gasmaking outfit with retort
and tank, $15.00.

One Bliss calcium gasmaking outfit with large
high-pressure tank, $18.00.

One million feet of film for sale, $3.00 per reel
and up.

One Royal motion picture machine, complete,
like new, $100.00.

One Motiograph Model No. 2, complete, $80.00.

One Powers No. 5, complete, $90.00.

One Powers No. 6, complete, $140.00.

Muslin screens, one seam, brass eyelets, size
9x12, $15.00; 12x15, $18.00.

One set scenery complete, cost over $350.00:
suitable for stage with opening 12 ft. high, 12x16
ft. wide, at $75.00.

One 16-inch D. C. fan, $10.00.

Address B-10. Reel and Slide.

FOR SALE — Homograph moving picture head,
attaches to any stereopticon or will furnish com-
plete with one nearly new stereopticon. With
take up and rewind and short focus lens. Makes
a 10-foot picture at 30 feet from screen. Also
have 8 reels of film, standard size, which can be
used by above machine. Also have for sale one
gas outfit comprising oxygen tank, brass saturator
and burner, combined. Tank has pressure guage.
Gives a fine light and is safest and most economi-
cal of all to use. Price of picture machine,
alone, $30. With stereopticon, $38; with films,
$50; including gas outfit, $65. Or, will exchange
for used Pathescope, if in good condition. Ad-
dress B-9, Reel and Slide.

FOR SALE, STEREOPTICONS— BAUSCH &
LOMB, arc lamp type, complete with wires and
rheostat. Used one week; same as new. When
new worth $60.00. Sale price, $40.00.

ERKOSCOPE— Arc lamp type; used, but in
fine condition. Complete equipment, ready to use.
Worth when new, $60.00. Sale price, $30.00.

McINTOSH — Arc lamp stereopticon, complete
with rheostat, etc.; ready to set up and operate.
When new sold for $50.00. Sale price, $25.00.

BADGER — Mazda type stereopticon with 400-
watt nitrogen lamp that operates from 110 to 115
volt lamp socket. Slightly used, but lamp is new.
All complete and ready to attach and operate.
When new, this outfit sold for $40.00. Sale
price, $25.00.

MOVING PICTURE MACHINES: POWER'S
NO. 6 — Rebuilt by the manufacturer and will give
as good a picture as when new. When new sold
for $235.00. Sale price, $160.00.

POWER'S NO. 6 A— Rebuilt by manufacturer.
Sale price, $250.00.

Address B-ll, Reel and Slide Magazine.

ELLIOT — Latest model stencil machine. Cut
out your own stencil slides, etc. Cost $100; will
sell for $50 to quick buyer. Address B-16, Reel
and Slide.

A BARGAIN— 360 slide adjustable display
frame; a perfect silent salesman. $25.00 to quicit
buver. Addrp«<s B-4. Reel and Slide.

FOR SALE— About 1,100 feet negative, educa-
tional, orange industry; includes every part of the
industry, from the plowing of ground and planting
the seeds to the loading on the train. Negative is
in first-class condition and has never been printed.
Will sell negative for $300, or make you one print

of same for $60. 1,000 feet comedy (slapstick),
never shown; sell negative and one positive for
$350. Address B-14. Reel and Slide Magazine.

FOR SALE — Four 5}6 ampere rheostats for use
with fis-inch carbons; just the thing for your
stereopticon. Regular price $7 each. Will sell
for $4.50 each. Address B-3, Reel and Slide
Magazine.

FOR SALE — Small motor, good for drying
drum. Address A-21, Reel and Slide.

PROJECTORS

FOR SALE — National Portable Projector.
Takes standard films. Just the thing for school
or church use. Original price $60. Will sell for

$35. Address B-13, Reel and Slide Magazine.

FOR SALE — Powers 6-A standard projector, in
good condition, at a low price. Also Powers No.
5, used. Price, $65. Address B-8, Reel and
Slide Magazine.

FOR SALE — Used projectors; Powers 6; Pow-
ers 6-A; two standard master models, motor
driven. Also two Powers No. 5, Edison model
B. Reduced prices. Address B-6, Reel and
Slide.

FOR SALE— 1 Bell and Howell Kinodrome
Moving Picture Machine, complete with lens and
rheostat, in first-class condition. Price $50.00.
Also one Chicago stage lighting double dissolver,
like new, with lens and rheostat. Price $85.00.
Address B-l, Reel and Slide.

FOR SALE — Bausch & Lomb Balopticon with
gas and electric arc attachments, complete in spe-
cial XX Taylor trunk. Trunk alone worth $?S.
All good as new. Will sell outfit complete for
$50. Address B-12, Reel and Slide.

FOR SALE — Powers 6-A projection machine in
first-class condition and complete with motor and
lenses. Price $125.00. Address B-2, Reel and
Slide Magazine.

FOR SALE — Simplex projector, complete with
motor and attachments, in fine condition, $250.00.
Powers projector 6-A, complete with motor and
attachments, $190. Powers projector 6-A, hand
drive, $125.00. Powers No. 5, complete, hand
drive, $75. Edison Exhibition model projector,
complete, $60. American Standard, complete, lit-
tle used, $55. Minusa screen, No. 1, 10x12, with
frame, new price $107.00; will sell for $60. Fifty
sets of song slides, used, with music, 50 cents per
set. One matched pair, "Kino" imported lenses, 6
e. f., cost new $160. will sell for $100, One 100
hour G. E. arc light, $19. Address B-5, Reel and
Slide.

STEREOPTICONS, SLIDES, ETC.

SLIDES — Excellent sets of lecture slides on
foreign lands for sale cheap. Address A-ll, Reel
and Slide.

STEREOPTICONS BOUGHT, SOLD AND
EXCHANGED— R. Hollingsworth. Overtnn. Neb.

SLIDES RENT FREE— 125 SETS, UNIQUE,
UNUSUAL. R. Hnllingsworth. Overton. Neb.

FOR SALE — A few slide carrying cases, slight-
ly shopworn but in good condition. Have 50 in-
dividual partitions and strong catches. $1 each;
regular price, $1.50. Address B-7, Reel akd

Sunt

FOR SALE — One $350 stereopticon machine
manufactured by American Automatic Advertising
Company, with motor, 115 volts D. C. Can be
worked automatically with alarm clock. A splen-
did machine for use in advertising. Best offer
takes it. Address B-18. Reel and Slide.

THE

VICTOR

35p*

Portable
Stereopticon

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

Ts the "ARISTOCRAT OF STE-
REOPTICONS' because it com-
bines all the essentials— perfect pro-
jection, light weight, long service,
simplicity, interchangeable lamps
and lenses.

WRITE FOR TRIAL TERMS

Victor Animatograph Co.

125 Victor Bldg. Davenport, la.

38

REEL and SLIDE

Educational Films Releases
Turkish Pictures

In the recent shipment from Constan-
tinople of single reel subjects by the Bureau
of Pictures of the American Red Cross, for
release through the exchanges of the Edu-
cational Films Corporation, are the first
photographs of the Sultan going to church,
a very elaborate and complicated affair, as
it is done in Turkey. Interesting scenes
that show the preparations and the grand
street parade that seems to be a very neces-
sary part of his trip to the mosque are
concluded with the "movie" debut of the
Sultan himself, his first appearance before
the camera.

Another of the features will be pictures
of the famous mosque "Santa Sofia," which
has been called the most interesting build-
ing on the world's surface. For five hun-
dred years it has been a Turkish mosque,
the last Christian service having been held
in 1453. The Turk has added a minaret
or two to convert the edifice into a mosque,
otherwise the building stands exactly as it
did centuries ago. The teaching of Islam
forbids the true believer to destroy the face
of a picture, the statute of a man, or any
writings, because religious meaning may be
hidden in them. The building is a veritable
treasure house of paintings and sculpture,
concealed from Christian eyes for centur-
ies.

Coke Air Delivery Is Filmed

U. C. Films, Inc., producers and distrib-
utors of industrial and advertising films,
recently made moving pictures of the first
deliverv of coke ever made by aeroplane.
The Milwaukee Solvay Coke Company em-
ployed the Geo. W. Browne Aeroplanes,
Inc., to deliver a quantity of coke by
aeroplane from Milwaukee to Oconomowoc,
a nearby point. The pictures illustrate the
flight and the delivery with closeups of the
pilot, as well as views from the plane
making its commercial journey.

U. C. Films also recently produced a full
reel picture for the Elks of Wisconsin
which is getting projection in the leading
theaters of the State. This picture shows
the Elks Gathering in full swing and had
a week's run at the Alhambra, Milwaukee's
de luxe photoplay house.

Public Welfare Department
Offers Free Showings

The department of public welfare of the
state of Illinois is offering a free exhibition
of moving picture films in any hall where
no admission is charged. The motion pict-
ures give a great idea of the vast work
the state of Illinois is doing. They show
the senate and house in session, scenes
about the capitol building and activities of
many of the state charitable and penal in-
stitutions. There are scenes from the Lin-
coln state colony, the Pontiac Reformatory,
old and new penitentiaries, Chicago state
hospital, St. Charles School for boys, train-
ing school for girls, industrial home for
the blind, eye and ear infirmarv, Kankakee,
Jacksonville, South Bartonville, Soldier
Orphans Home, schools for the deaf and
the blind and the soldiers' home. There
are three old reels and three new reels of
approximately 1,000 feet.

The state does the showing, but requires
there be no admission and the reels may
be displayed in a hall, church or school
house or public park.

Prizma Pictures Alligators

Prizma Natural Color Pictures photo-
graphers went to Florida to secure the ma-
terial for what should be a most interest-
ing picture, and have used alligators as
the subject matter of this film, '"Gators."
The cameraman went into the Everglades
accompanied by two men in a canoe, and
the pictures they brought out, bring to
light some interesting facts concerning the
sirenians. Like chickens, they come from
eggs. The heat of the tropical sun and
the decomposition of the vegetable matter
hatches the eggs, but for the first two
years alligators grow very slowly. Even
when they are five months' old it is pos-
sible to hold a number of them in your
hand at one time. In addition to the cap-
ture of an alligator, equally interesting
scenes of an alligator farm in Florida are
reproduced in nature's full colors.

A Portable Projector

The Portable Motion Pic-
ture Projecting Machine
"Without an Apology" is a

concise, accurate definition of
the American Projectoscope.

In Business, Education, or
the home, this machine offers
a compact, fool-proof and
absolutely safe means for the
perfect projection of stand-
ard sized motion picture
films. Light weight — carries
like a suitcase. Attaches to
any electric light socket.

Write for descriptive cir-
cular.

Motion Picture Supplies

We always have a com-
plete stock of motion picture
supplies on hand. Carbons,
carbon savers, slides, slide
pencils, slide carriers, mazda
lamps, tickets, etc., etc.

Our large stocks assure
prompt shipment of any or-
der— large or small.

Send for our latest Bulle-
tin— Esco News.

Exhibitors Supply Co.

845 So. Wabash Ave., CHICAGO

157 No. Illinois Street
INDIANAPOLIS

133 Second Street
MILWAUKEE

RILEY'S SLIDES

are good slides, and the prices are

reasonable.

We carry a stock of 35,000 available

for rental. Send for our Catalogue

"W" giving full particulars.

We are equipped to make any kind

of a slide; we do work for Columbia

University, Metropolitan Museum

of Art, N. Y. City, etc., etc., etc.

Give us a trial on your next Order.

Riley Optical Instrument Company

(Incorporated)

(Successors to Riley Bros., Est. 1883)
111 Fifth Avenue, New York, N. Y.

CARTOONIST WANTED

Well-established producer of animated adver-
tising and industrial pictures is looking for a
trained and capable artist to handle cartoons
and other art work. Man with ideas and pep
wanted. Good proposition to the right party.
Send full particulars regarding experience, etc.

Address A. 26 REEL AND SLIDE

THE VERDICT

of our customers is — "satisfied."

They have been buying SLIDES from us for
years. They demand fair prices, quality work-
manship and prompt delivery. We have held their
trade by giving them all three — and more.

Give your next slide order to "The House of
Quality." Address

THE NORTH AMERICAN SLIDE COMPANY
(Established 1907) \2i North 13th St., Philadelphia, Pa.

Mj^

4KW ELECTRIC
GENERATING OUTFIT

ESPECIALLY ADAPTED TO
OPERATING

MOVING PICTURE MACHINES.

LIGHTING BUILDINGS. ETC.

SEND FOR BULLETIN NO. 26

UNIVERSAL MOTOR COMPANY

OSHKOSH, WISONSIN

COMPLETE MOTIONT
PICTURE EQUIPMENT

I il-H.tr

m

[ff

ggl

ACME

With our ACME PORT-
ABLE PROJECTOR you

can exhibit motion pic-
tures in any part of the
world. Always ready.
No special wires or
switches required. Used
by Uncle Sam and by
hundreds of educational
Institutions. Price J180
complete with domestio
equipment : $200 fitted
and boxed for export.

HALLBERG PORTABLE
ELECTRIC PLANT

Where current cannot be
obtained use our electric
plants.

$300 up.

For big professional pro-
jection in permanent loca-
tion we recommend our

POWERS CAMERAGRA'H

Prices upon request

HALLBERG MOTOR GEN-
ERATOR SINGLE AND
TWIN UNIT

for one or two arcs, with or
without switchboard.

Prices upon request.

Don't forget, we carry
everything you need to ex-
hibit motion pictures except
the films. Buy now and
save money I

UNITED THEATRE EQUIPMENT CORP.

Executive Offices
1602 Broadway New York City

H. T. Edwards. J. H. Hallbbrg,

President Vice-President

Offices in All Large Cities

REEL and SLIDE

39

1h H

Makes Them Eager to Learn!

Introduce a Motion Picture film of the Ford Educational Weekly
into your school and you will see how it instantly makes pupils eager to learn!

Yes — the eye tells the brain many a
truth better and more quickly than words. Up-
to-date teaching is therefore now using high grade
Motion Pictures in class rooms of all grades.

Motion Pictures wake up the "sleepers."
They speed up those already mentally alert.
In fact, Ford Weekly films are dynamic in
pedagogical results.

If you want your classes to win praises
from parents; your ability and reputation as
a teacher to increase — show your pupils good
Educational Motion Pictures— frequently.

Catalogue of Films

The following is a partial list of films
ready for instant delivery. A new one is
added each-week. Ask for full catalogue.

NO. TOPIC

131. What Uncle Sam Can Do for Two

Cents.

132. The Truth about the Liberty Motor.

133. Hang it all! (Story of making wall

paper.)

136. Mt Edith Cavell — Canada's Moun-
tain of Tears.

138. Rough Stuff (Story of making car-
borundum.)

140. The Story of Steel.

145. Good Roads.

147. Going Up (Ascent of Mt. Hood.)

148. Can the Fish (Story of salmon packing)

150. From Mud to Mug (Story of pottery

making )

151. Making Ukeleles.

152. When Black is Red (Story of the great

newspaper.)
154. Pure Havana (Trip through Havana.)
157. School Days (Progress in American

Schools.)

159. Sweetness (Story of making sugar.)

160. A Reel Journey to the Capital of

Panama.

161. God's Handiwork— Scenic Wonders in

Canadian Rockies.
163. Days of Real Sport — a Boy Scout
Picture.

Released through Goldwyn
Distributing Corporation.

The Ford Motor Company, in the
furtherance of knowledge, but at actual loss
to itself, produces one Educational Film every
week — 52 films a year — at a cost to a school
of only $12 per annum, plus 60 cents war tax.

The films are instructive, educational,
marvelous in detail, wonderful in scope — high
class in every respect.

Think of having 52 educational films
a year for less than 25 cents per week, and of
being permitted to use any film as long and as
often as you like — without added cost.

What a boon to a teacher! What a gift to a pupil!

Think it over. Talk it over with your Board or your
Principal or Head Master and you or your school become a subscriber.

Will you please tell us, by checking the squares on the

coupon below, whether or not your school has a projector (the instru-
ment which throws the picture onto the screen), and if it has, whether
or not your school is a subscriber to the Ford Educatioual Weekly? If
your school has no projector, check the squares about Projectors, the
Ford Educational Weekly and Catalogue of Films.

And remember — if your school has a projector, you can

immediately order for $12 60 per annum, 52 of these wonderful Educa-
tional Films a year! And you can place such order with any office of the
Goldwyn Distributing Corporation (to be found in 22 principal cities)
or with any Ford Motor Company branch office, or by writing to us.

Don't forget! Please check, sign, tear off and* mail the coupon Today.
FITZPATRICK & McELROY, 202 South State St.. Chicago. 111.

FITZPATRICK & McELROY,

202 South State Street, Chicago, Illinois Dept. C.

□ Yes. D No. Has your school a projector ?

□ Yes. □ No. Is your school now a subscriber to the Ford Educational Weekly?

□ Yes. D No. Please send sample form of Ford Weekly order blank, for inspection.
I would like more information about

D Projectors. D Ford Educational Weekly. D Catalogue of Films.

Name '. .

Teacher in

Street .

City

.School

_State_

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

40

REEL and SLIDE

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for National and Local Advertisers

^JTT NOTE: The film companies listed below have definite arrangements with the moving picture thea'ers in their
jj| respective cities and localities for the daily exhibition of high class advertising films. They can GET YOUR FILM

^1 BEFORE THIS TREMENDOUS AUDIENCE, TOO. Any reader of REEL AND SLIDE Magazine having films

they desire widely exhibited may secure regular shovnngs — at moderate rates — by communicating directly with these agencies.

In this way. either certain preferred centers of population may be booked or the country — as a whole — effectively and
quickly covered. REEL AND SLIDE Magazine will be glad to furnish further information concerning this plan upon request.

CLEVELAND, OHIO

TOLEDO, OHIO

The Industro-Scientific Film Company

1514 Prospect Avenue

Showings Secured in the Leading Theaters
of Cleveland and Vicinity

Producers of Industrial and Animated Advertis-
ing and Educational Films

WRITE FOR TERMS ON MOTION PICTURE
DISTRIBUTION. AND PLAN

CHICAGO, ILL.

The Camel Film Company

950 EDGECOMB PLACE, CHICAGO

Can secure showing of short length moving pictures

in high class theaters in Chicago and Vicinity

Figures and terms supplied on request

Producers of the New Graphic Advertis-
ing Films and Industrial Pictures

DETROIT, MICH.

The Leading Motion Picture Film Distrib-
uting Agency in Detroit Is

The Detroit Metropolitan Company

23 ELIZABETH STREET, EAST

Efficient Local Service Assured on Short Length
Advertising Films

TERMS ON REQUEST

BOSTON, MASS.

To National Advertisers

Short Length Ads projected in Eastern New
England's finest theaters.

OUR SERVICE GUARANTEES 400,000
actual readers each week.

Write to-day for full particulars

Motion Picture Adv. Co.

54 BROADWAY, BOSTON, MASS.

ANIMATED AD SERVICE

206 HURON STREET

Our service insures that your films will be run in
Toledo's leading photoplay houses, the com-
bined seating capacity of our service being

120,000 WEEKLY

Write us for terms.

WESTERN MICHIGAN

Guaranteed Circulation
of Short Length
Advertising and

Industrial Films

Manufacturers of
Industrial and

Advertising Films.
Developing, Printing,

Portable Projectors

Morris & Wilding

Office, Studio, Laboratory

329 Monroe Ave. Grand Rapids, Mich.

CENTRAL NEW YORK

The Adcraft Film Service

5 LAFAYETTE BLDG.

UTIC A

N.Y.

Offers National Advertisers an Able and Full
Value Service in the Exhibiting of Their In-
dustrial and Short Length Advertising Films.
Write Today for Rates.

ST. LOUIS, MO.

50 TO 1,000 FOOT FILMS

Can be widely circulated through the Picture
Theaters of St. Louis, Southeast and Southwest
Missouri, through the well organized service of

The National Film Publicity Corp.

4718-20 DELMAR AVENUE, ST. LOUIS, MO.

Terms on Request

Please say, "As advertised in REEL and SLIDE," when you write to advertisers.

REEL and SLIDE

41

AD FILM DISTRIBUTION SERVICE

A direct route to millions of picture theater-goers for
NATIONAL AND LOCAL ADVERTISERS

WASHINGTON, D. C.

BALTIMORE, MD.

LOUIS HENRI BELL

Specializing in the distribution of
motion pictures for advertisers in
Maryland, Virginia and District of
Columbia.

Mather Building, Washington, D. C.

ALLIANCE, OHIO

ANIMATED CARTOON FILM

FOR THE TRADE

We have on hand a complete library of stock negatives in

various lengths, applicable to all kinds of business.

Special subjects produced at a nominal cost.

Send us your scenario — we will animate it and furnish you the

negative. Unexcelled facilities for printing and developing.

Special department devoted to Advertisements and titles.

Correspondence solicited.

THE FEDERAL FILM COMPANY

Alliance Bank Building ALLIANCE, OHIO

We conduct no distribution service

Safeguard Your Business

CONTINUED prosperity depends upon two things — the
production of more goods and ability to market this
increased production at a profit. Labor and capital must
both be pro Stably employed.

Advertising is being used, and will continue to be used
in even greater measure, toward the solution of those two
problems. That is why business men are interested in
the great

Advertising Convention
New Orleans, September 21-25, 1919

At this meeting internationally known representatives of
the employer and the wage-earner will discuss plans for
uniting capital and labor for greater production.

Advertising men understand the other fellow's viewpoint.
When the right plan is suggested, they will do their part
in getting the message to the employer, the worker, the
consumer, in a language each understands.

In like manner, this great meeting will be directly help-
ful in pointing ways toward new and larger markets.

All business men and women are invited to attend and
participate. For further information, hotel reservations,
etc., write at once to

Associated Advertising Clubs
of the World

no West 40th Street, New York, N. Y.

SOMETHING NEW

Standard Photographic

Indestructible Mi-Ka Slides

HAND COLORED

Save money, eliminate breakage,
avoid inconvenience and reduce
carrying weight.

Write for prices

Neat Screen Announcements
Quickly Made With

Standard Gold
Typewriter Slides

Written on any Typewriter
Ready in a minute

50 for $2.00 or 100 for $3.50

Or send 10c in stamps, to cover
cost of mailing two samples

Automatic Display Machine

for visual instruction and
advertising window dis-
play.

Automatically shows and
changes 52 slides. No
attention required. Costs
little to operate.

Ask for full particulars.

Standard Slide Corporation

Largest Lantern Slide Establishment
in the World

211 West 48th St., NEW YORK

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

42

REEL and SLIDE

Catholics Organize Crusade
Against Unfit Films

Twenty thousand Catholic Church socie-
ties throughout the country, numbers of
Protestant organizations, medical societies
and non-sectarian civic and sociological as-
sociations have joined in a fight against so-
called immoral moving picture films, ac-
cording to a bulletin issued by the National
Catholic War Council.

"The fight upon objectionable films," says
the bulletin, "is non-partisan and non-sec-
tarian. Leadership was assumed by the
National Catholic War Council, which con-
tended that the exhibition of the film 'Fit
to Win' under private auspices for private
profit and open to the public without re-
striction as to age or sex, was not only not
prompted by any educational motive, but
was an unscrupulous appeal to pruriency
that would not have been tolerated under
other than false colors. Members of all
these societies have concentrated their fire
upon the surgeon general and other gov-
ernment officials who have the power to
suppress or continue the exhibitions. While
the effect has been to some extent to ad-
vertise the objectionable films and increase
the number of spectators to the profit of
the promoters, the fight is now almost
won."

The "Fit to Win" film was originally en-
titled "Fit to Fight," and has been at-
tacked, as has also the film "The End of
the Road," as a danger to public morality
and decency, says the bulletin. "Fit to
Win" was prepared by the United States
Public Health Service exclusively for sol-
diers in camp, but afterward got into the
hands of private exhibitors, it is stated.

Frank Joyce Says: See

ALICE JOYCE

In "The Third Degree"
Alice Joyce Says : See Her Brother Frank at the

HOTEL JOYCE

31 West 71st Street
New York

Exceptional opportunity to live
in cool, light, artistically deco-
rated rooms at remarkably low
summer rentals. Overlooking
Central Park. Moderate price
dining-room. Everything to make
your stay pleasant.

"Fourteen Floors of Sunlight"

PEERLESS STANDARD PROJECTOR

Ideal for Editing and Examining Film
in Theatres, Studios and Laboratories

The PEERLESS STANDARD PROJECTOR has the wonderful 5 to
1 eccentric star intermittent movement and a balanced shutter of three
equal 45 degree blades that passes 62^% of the light from the objective
and gives an absolutely flickerless picture at less than normal speed.

Particularly adapted to film inspection and editing,
as it can be operated at any speed or stopped for cut-
ting and patching.

Takes one-thousand feet standard reels. Uses 2%
amperes with motor drive, or less with crank. Projects
pictures up to 10 feet wide at any distance up to 75 feet.

In order that every purchaser or user of

ANY STANDARD PROJECTOR

may understand the hazardous nature of the celluloid
film, either in storage or use, the name-plate of the
Peerless Standard Projector bears the following:

"CAUTION"
Any Projector using inflammable celluloid films
is subject to State, Municipal and Insurance
restrictions provided to reduce fire hazard.

Send for Circular

Peerless Projector Co.

Dept. J.

32 West 43rd Street
New York

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

43

HAVE YOU CONSIDERED

Moving Pictures in Your Church or School?

They instruct and entertain. They draw large audiences,
their cost and leave a comfortable margin.

This Book Shows the Way

It Tells You

All About the Machines — ■

The different types. What
they will do. The story
of their development.

How to Operate a Picture
Projector — Simply de-
scribed, in plain language;
installing a standard ma-
chine; what the portable
machines are; how to show
pictures with them; what
they cost.

The Moving Picture Program — How

churches and schools select their pro-
grams; what films they show; length
classes of subjects.

of

;ls

Where to Get the Films —

Who produces the films;
where they can be rented;
what they cost; how they
are shipped; how the film
exchange operates.

Increasing Usefulness of
Films — Natural color
films; educa tionals; in-
instructive reels; c'ean
photo - dramas ; travelogs;
scenic pictures: comedies;
Biblical and historical pro-
ductions; natural science.

How to Get an Audience —
Advertising the weekly ex-
hibition; methods that
bring crowds; what to
charge; how to sell tickets.

Films in Church Work — Swelling atten-
dance and building up a congregation;
the Pastor's Lecture Series; the film
and the Sermon; church entertainments.

REEL and SLIDE Magazine is now read and used by thousands of film-using
educational institutions in the United States. It is a service. It champions clean,
uplifting productions and refuses to list or advertise any other kind. It is your guar-
antee against bad screen productions.

Their earnings should cover

For a Limited Time —
This Valuable Book and
Reel and Slide Magazine

Send in This £
Coupon TODAY n

Reel and Slide Magazine,
418 S. Market St., Chicago, 111.
Please send me your book, "Show-
ing Movies for Profit, in School
and Church," together with Reel
and Slide Magazine for one year,
for which I enclose $1. (This as
per your special offer.)

Name

Address

City '. ..State

Profession

Traveling Expenses

Are High

Sell Your Prospects and Reduce Your Expense

Thru the Use of Properly Designed

and Well Printed

, BROADSIDES
CATALOGS

BSSkeS booklets

MAILING CARDS
ADVERTISING LETTERS

The BLAKELY PRINTING COMPANY

Producers of GOOD Printing

Telephone Wabash 912

418-430 South Market Street
CHICAGO

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

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46

REEL and SLIDE

THE CAMERA THAT
ALWAYS WINS

That gets the pictures no
matter how hard the con-
ditions.

That has a new built-in
dissolve, the most effec-
tive dissolve on the mar-
ket.

That stands all kinds of
hardships and rough
usage without getting out
of order.

That was used by the
U. S. Government to
make motion pictures of
the Great War.

That is used by promi-
nent explorers and educa-
tional film makers.

IS THE UNIVERSAL

MOTION PICTURE CAMERA

This camera is the one-piece machine, every moving part being directly connected to one
main casting. There are no bulky or protruding parts and every refinement of motion
picture camera making has been built into this machine, combined with the ruggedness
and strength that make the Universal stand up under treatment that would put other
cameras out of business.

Considering the high quality of this camera, its many unique features, the^price is sur-
prisingly low.

Write for free catalog giving all construction features and prices.

BURKE & JAMES, Inc.

Cine. Dept.,

246 Ontario St., CHICAGO, ILL.

Eastern Branch — 225 Fifth Ave., New York

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

REEL and SLIDE

47

'Til Tell the World!"

THE advent of the industrial motion picture is the most important thing that
has "happened" in advertising circles since the stone age of the profession.
It is as important to American industry as James Watt's monkeying with a
tea kettle. Only the literate can read your written story — a savage in Zululand
can understand a story told in pictures.

What are you going to say to the boss when he
asks you what you know about industrial pictures ?

If you are one of the lucky ones who go to the Convention you can go home and tell him all I
know. It is more important for you as an advertising man to know this than it is to know
the difference between Cheltenham Bold and Delia Robbia.

An industrial motion picture theater
in the Gold Room—Hotel Grunewald

The same room where you are going to eat lunch, and
hear the big fellows talk. As soon as the daily luncheon
is over the show will start. Continuous performance to
10 P. M. All Free.

Exhibits — Lectures
— Demonstrations

You'll see pictures that I have made for big National
Advertisers.

You'll see practical demonstrations of Dealers' Campaigns
— showing a picture in dealer towns selected by the adver-
tiser.

You'll learn of the 1001 uses of Industrial Pictures within
your organization.

You'll learn how to get theater circulation — -how to circu-
late your films free.
You'll learn costs and results.

You won't have to take my word for
anything — my enthusiastic clients will
tell you what their pictures did for them.

I'll be there in person
to greet you with a smile.
The latch string will be
on the outside 24 hours a
day. I don' t wan t to sell
you anything but I want
to prove to you that the
motion picture is the big-
gest thing in the adver-
tising field today.

Harry Levey.

World Wide Activities

You'll learn why the Universal has a
camera expedition in South Africa.
One in Sumatra — Malay Peninsula.
One forming to go to South Africa.

You'll learn what your competitors know about the use of
the motion picture in:

Meeting Competition
Increasing Distribution
Stimulating Sales
Popularizing your house, name,

brand or product
Demonstrating use of product
Assisting salesmen

You can learn how to use motion pictures —

As a permanent record of your plant

Visualizing shop practices

In welfare work

In invention, research and laboratory work

In solving labor problems

Selling and training your own salesmen

And many more practical uses— all demonstrated through
the experience of big concerns you know.

An advertising manager who is not fully informed — (not
what you think you know — but demonstrated actualities)
about motion pictures is unprogressive and in our profes-
sion that is a crime.

If you have any films— bring 'em along — I'll tell you how
to make them work to get back the money they cost the
boss.

You won't be able to miss us at the Convention — but you
had better make it a point to get the big story I have
to tell.

Don't forget the Universal
Gold Room — Gold Room — Gold Room

UNIVERSAL FILM MANUFACTURING COMPANY

Carl Laemmle, President
Harry Levey, Manager, Industrial Department

Largest Producers and Distributors of Industrial Motion Pictures in the Universe
Studios and Laboratories — Universal City, Cat.; Fort Lee, N, J.

Offices, 1600 Broadway :: :: :: :: New York

Please say, "As advertised in REEL and SLIDE," when yojt write to advertisers

^r

48

REEL and SLIDE

No Splutter
No Flicker

No Carbon Dust

No Crater Troubles

If you use WESTINGHOUSE MAZDA
LAMPS for Motion Picture Projection

The 900 watt lamp is recommended
for general motion picture theatre service,
and will give satisfactory service for throws
up to 100 ft. on a 12-ft. x 16-ft. screen.

The 600 watt lamp is for use where
there are shorter throws and smaller
screens, as in churches, lodges, colleges,
and other places. It is particularly adapt-
ed for use on rural lighting outfits where
the power supply is limited.

Write for descriptive matter.

Westinghouse Lamp Co.

165 Broadway, New York

Sales Offices and Warehouses Throughout the Country Guaranteed by the Name

For Canada — Canadian Westinghouse Co., Limited, Hamilton, Ont.

WESTINGHOUSE
MAZDA LAMPS

For Motion Picture Projection

Please say, "As advertised in REEL and SLIDE," when you write to advertisers

"Life Savers" Advertised in Pictures to

6,000,000 Movie Fans

Ads in Pictures to
4,000 Audiences

The Bray Pictographs goes
regularly to over 2,500 thea-
ters for an average of two
days each.

The Bray Pictographs is a
"magazine on the screen,"
four or five interesting sub-
jects in film, including your ad.

The public comes to see the
Bray Pictographs or photo-
play star and gives five min-
utes of undivided attention to
your ad.

We guarantee a minimum of
2,000 theaters for an average
of 2 days each.

The BRAT Studios originated and
developed the animated cartoon and the
animated technical drawing. They con-
trol the basic patents on these and
other devices essential to appropriate
rendering of many industrial subjects.

■ ■ ■

They are the largest, oldest and most
experienced producers of educational
and industrial motion pictures.

■ ■ ■

The BRAY Studios specialize on
representing all forms of the unseen, in-
visible, intangible and indescribable for
purposes of explanation.

■ ■ ■

Competent counsel on sales training or
factory instruction problems is supplied
by The BRAY Studios without
charge for such services.

^9 ISHB.

S3 EAST S«3tibi STSSEET

new yokm: cuty

SCIENCE, TRAVEL, CARTOONS,
SPORTS, INVENTION, INDUSTRIALS

Paramo^KifN IBMAY Pietogirapki

"The Magazine on the Screen"

Originators
of the
Animated Cartoon

Originators
of the

Animated Technical
Drawing

Originators
of the
Screen Magazine

Originators
of the
Color Cartoon

Originators
of the

Animated Cartoon
Tragedy

Originators
of the

New Animated
Fantasy

Each presents varied information and enter-
tainment. Each covers several short, different
subjects. Each includes one of the famous
IBjISAY Animated Cartoons.

Animated technical drawings, by which oper-
ating interiors are revealed upon the screen,
appear only in Paramount- BRAY Picto-
graphs. These processes are patented.

There is a new single reel released each week.
Here are some examples of recent releases
which give some idea of what Paramount-
Pictographs have to offer regularly.

SCIENCE: Salvaging Torpedoed Millions, How
Brooklyn Bridge Was Built, Plant Growth

INVENTIONS: Our Mechanical Servant the
Elevator, New York to London by Air

TRAVEL: The Columbia Highway, With the
Llamas of Peru, Lake Mohonk, N. Y., With
the Navajo and Hopi Indians of New Mexico

SPORTS: Angling for Chinook Salmon

INDUSTRIALS: Gem Cutting and Polishing,
The Art of Weaving

CARTOONS: By the World's Greatest Motion
Picture Cartoonists

Paramount-Bray Pictographs are obtain-
able at all the twenty-seven Famous Players-
Lasky Exchanges throughout the country.

Tmie ibika^:

'Fj IM

23 East 26th Street. New York City

9 Inc.

Animated Cartoon Comedies
Industrial Motion Pictures

Educational Motion Pictures
Animated Technical Drawings

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